#I’ve attempted to queue this post 3 times and it hasn’t worked any of those times I’m starting to think this app is broken | Explore Tumblr posts and blogs

melsie-sims · 2 years ago

Text

I’m going on vacation!

I’m going camping deep in the bush for a week from July 15 to the 22!

Although the cabin I’ll be staying in is supposed to have wi-fi, I don’t expect it to be great... if it works at all. If you’re wondering why I’ve only been posting 3 times a day compared to my usual 7-8 posts per day... that’s why! I’m trying to have a decent amount of content to last me until the end of the month.

Of course that means I won’t be here to get hyped up about the High School pack with everyone... but you can bet your ass when I get back home and get through updating all of my mods again... I’m gonna be playing it! It’s actually a pack I’ll get to use for my BACC so that’s super exciting!

So here’s the deal when it comes to my three on-going stories/series. A lot of this will depend on factors out of my control, like EA fixing their bugs and how many mods break with the High School update.

MY BUILD A CITY CHALLENGE...

I have plenty of content to last me through the month so no worries there!

I won’t be playing any households with babies until the toddler glitch is fixed but I do have a few households I can play still once I get back from my vacation on the 22nd. Once I’m through all of those, if EA hasn’t fixed the bug, then I may have to take a short hiatus for this series.

I’m assuming they’ll have it fixed by then though! It should take me the whole summer to get through these 2-3 households after the Leprince-Flynn family.

MY EXTREME DECADES CHALLENGE...

Unfortunately, I’m completely out of posts for this one and it makes me soooo sad because I’ve been dying to play it again. We’ll be on hiatus until the toddler glitch is fixed. I can’t play with broken ass toddlers, sorry.

Until then please go check out @ivyandink‘s Dubois Decades (it’s already in chrono order for you!). It’s pretty similar to mine in terms of setting but edited WAY better and with a much more detailed storyline. I’m kind of obsessed... and it’s been keeping me going while I wait to play my Decades.

MY OCCULT SAVE FILE...

To be honest? Not sure about this one. If I keep going the way I’m going... I’ll probably burn myself out and stop playing it. It’s A LOT of work for one single post... I don’t know how all of those crazy storytelling simblrs do it constantly!!

I don’t think all of this posing is my cup of tea though. I will continue this save but it will be a bit less staged and a bit more gameplay-focused. I have a few more posts left in my drafts that I’ll queue up and then this save will be on hiatus for a little while until I figure out what kind of challenge/gameplay style I wanna do. Probably some kind of Rags to Riches meets Occult Legacy meets multiple families/rotational gameplay. We’ll see in August!

MOAR STUFF??? MAYBE??? WILL IT LEAD TO BURN OUT?? WE’LL SEE!

Knock on wood, but I feel like I’ve gotten pretty good at juggling multiple save files... which was a huge issue for me last year when I attempted it.

I know I have 3 things going on now, but I’ve been wanting to maybe start something new in August. Let me know if you have any challenges you’d like me to check out! I’m considering doing a modified version (aka harder and more long-term) of AussieCassPlays’ Island Challenge. I might also try a random legacy challenge or a LEPacy... those also seem really fun!

Soooo... yeah! I’m still gonna be around for another week but I will be slower at replying to DM’s, asks or WCIFs. I probably won’t be replying to anything at all from the 15th-22nd.

Happy simming!

#sims 4 #just chatting #update

32 notes · View notes

chaotic-bells · 3 years ago

Text

I was tagged by @imbellarosa and @justalarryblog 😊 thank you! And sorry for the delay and rambling lol

my check in tag

This is a bit long... so I’ll just add the break not to bother people with my ramblings.

1. Why did you choose your url? I created tumblr because of a fanfic, and I've been reading them since I was 11. And I will always love fanfic. Fanfic is the answer to all life's problems and bad canons. I can't imagine living in the world where I don't have fanfic to continue a world I love or to fix issues in a world that was promising, or just to wait until the next bit of canon came out. You have to imagine I started reading fanfic when there were only 2 Harry Potter books available and I was waiting for the translation of the third one (that came out end of 2000, and yes I was reading fics by then). So yeah... I wanted something related to fanfics, and I really am terrible about online identities. Probably should've used something more creative, but oh well. I like it well enough now, it is one that applies to all fandoms I love.

2. Any side-blogs? If you have them, name them and why you have them. Yes, I have @randomsideposts as my attempt to create a tag system and save my favorite posts. I failed. I also have @kenshin-and-maki for my cats, and a third unnamed one as sort of a journal/vent blog, for those times I just need to write stuff down and I don't want to keep things to myself. No one follows me and that's the way I like it. It's kind of dark.

3. How long have you been on tumblr? A year and a half only lol a baby by Tumblr standards.

4: Do you have a queue tag? Me? Organization? What? Jokes aside, I don't really like queueing stuff. I'm either here or I'm not. I'll schedule a post for a random future time, just so I don't forget the post, but a time I know I'll be online to interact with it/the reactions to it. I do that when (for example) Louis posts and I see posts that are not related to that that I'd like to reblog, but not right at that moment.

5. Why did you start your blog in the first place? Because of a cute Larry fic where Louis and Harry become mutuals without knowing they're the other one. I liked the dynamic they described of how Tumblr worked and I wanted to see if it really was like that, because my previous experiences with Tumblr were... confusing enough that I didn't stick around for more than 20 minutes.

6. Why did you choose your icon/pfp? It's Louis and Liam, who are definitely my favorites. Don't get me wrong, I love all the boys, but Liam and Louis (and their friendship) are just really special to me. And this pic is just... so cute. Also, @whatagreatproblemtohave and @evilovesyou demanded either me or @promisethatillnevertell change our profile picture, and that we should duel to see who would keep it because it was getting confusing lol (it was one of the outtakes of the House of Solo photoshoot). I would never fight Lou so I changed it. And I love it because it has my two boys 😁💕

7. Why did you choose your header? Because the livestream was so awesome and even if it's blurry i like it. Also, I never use the desktop version of Tumblr so it's probably a mess, but I like what I see on my mobile so it'll stay.

8. Whats your post with the most notes? Probably my Youtube comments about Louis? I know it has over 1k notes, which... wow. Also, my little wistful post about keeping the livestream format after lockdown did ok too.

9. How many mutuals do you have? No clue, but I love them all.

10. How many followers do you have? 900 or so.

11. How many people do you follow? 654 blogs

12. Have you ever made a shitpost? Who hasn't?

13. How often do you use tumblr a day? No clue, dozens of times. I won't scroll too far down, just enough to distract me for a couple minutes while I'm waiting for something to load or if my brain needs a break from work.

14. Did you once have a fight/argument with another blog once? Who won? I've argued before with a Liam blog at the end of the LP Show 2, but it was a misunderstanding, I didn't express myself the way I wanted to. Pretty sure a bunch of Liam blogs have me blocked because of it still. Other than that, I'm pretty peaceful, and I really try to just stay out of drama.

15. How do you feel about “you need to reblog” posts? I hate them. It is a passive aggressive way of someone thinking their opinion is better than yours, usually has a comment like "if you don't reblog you don't care about this" or "I don't care if it doesn't fit my blog asthetic, I'll reblog it anyway". Congrats? Do you want a star for it? I'll reblog it if I think it has important information, despite these annoying comments, but only once. If it's a post I've seen multiple times, then everyone saw it multiple times.

16. Do you like tag games? Love them, but recently I've been a bit lax. Once you start saving them in your drafts, it snowballs into unmanageable levels.

17. Do you like ask games? I love them, but whenever I reblog one I only get 1 or 2 asks. :(

18. Which of your mutuals do you think is tumblr famous? I... don't really care enough about that to keep track lol

19. Do you have a crush on a mutual? Yes, but I won't put them on the spot

20. Tags? I don’t know if you’ve done this before, so feel free to ignore it? As usual @promisethatillnevertell @whatagreatproblemtohave @technicallysideacc @maybe-i-missyou @vintageumbroshirt @thedevilinmybrain @beckydoesthings

#tag games

17 notes · View notes

amphtaminedreams · 5 years ago

Text

We Voted for Murderers

65.2%.

That’s the percentage of people who voted for the Conservative candidate in my constituency, and I feel completely heartbroken. See, things have properly gone to shit.

If we’re talking numbers?

Local councils estimate the number of people sleeping rough on any given night between 2010 and 2018 has risen from 1,768 to 4,677, a 165% increase. The Trussell Trust, the UK’s largest food bank charity, has reported a 5,146% increase in emergency food parcels being distributed since 2008. An 8% cut in spending per school pupil since 2009. Funding from central government to local government cut by 60% in that same period. £37 billion less spent on working-age social security compared to over a decade ago by 2020. A 90% fall in the number of social homes being built since 2010. A £7,300,000 decrease in funding for women’s shelters between 2011 and 2017. Don’t even get me started on the government’s treatment of the NHS.

I’ve heard stories of individuals applying for PIP due to mental illness being berated about suicide attempts and the likelihood of another as part of a “formal interview” process to see whether they qualify. People collapsing in job centre queues, freezing to death on the streets and the elderly in their homes, suicides whilst on never ending mental healthcare waiting lists. In fact, 17,000 sick and/or disabled individuals have died whilst waiting for PIP payments to come through, and in total, UCL researchers have linked 120,000 deaths to austerity (I’m not going to comment on the irony of my former university that’s notoriously lacklustre when it comes to giving a fuck about the wellbeing of its students publishing this unless...I just did?). 8 years of negligent homicide of the most vulnerable people in our society under the Conservative government and we voted them back in.

So I ask, are people really stupid enough to believe that the politicians responsible for this mess are the ones who are going to fix it just because they make a few characteristically empty promises on TV or does the British public at large really give even less of a fuck about other people than I thought? As in actually not give a fuck about people dying?

I have to tell myself it’s the former. The press’ treatment of Jeremy Corbyn and Labour was scathing.

Corbyn, a man who has stood by the same principles of fairness, justice, and equality, for the entirety of his career, was criticised by the likes of The Sun, The Daily Mail, and The Telegraph, for being indecisive and a threat to this country whilst Boris Johnson, a man who can barely string a sentence together when he is asked to give a straight answer to something and blocked the release of a report covering Russian interference in British politics, was held up as the one people should put their faith in.

I know, the press are never going to be completely neutral. But shouldn’t they at least be committed to integrity? And the truth? Isn’t that the WHOLE FUCKING POINT of journalism? I’ve been hearing the phrase “post-truth world” thrown around a lot and it’s probably an indication of my privilege that it was only with this election that I properly understood what that meant; it was found by the NGO First Draft just 2 days before the election, damage way past the point of done, that 88% of the Conservative Party’s Facebook ads (compared to 0% of Labour’s ads) contained misleading information. The repercussions were non-existent. After Boris Johnson’s claim that Jeremy Corbyn wanted to raise corporation and income tax to the highest levels in Europe was publicised, only Channel 4′s Factcheck website published the actual statistics (France, Belgium, Portugal and Greece all have much higher corporation tax rates than Labour’s proposal). Similarly, in many constituencies, the Lib Dems were posting fliers where Labour candidates were, in the previous election, the runner ups to the Conservative candidate, claiming that it was instead THEIR party’s candidate who had the highest chance of unseating the latter. Days before the election, the headline of one of Britain’s most highly circulated papers claimed that a Corbyn government would plunge us into a crisis the likes of which “we haven’t seen the Second World War”, which is kind of wild considering that 130,000 preventable deaths have been linked to austerity under the Conservative government compared to 70,000 civilian deaths in said war. Not that either is good, obviously, and I can’t believe I have to point that out. But then, right-wingers did paint Jeremy Corbyn as a monster for passing up watching the Queen’s Christmas Day speech to volunteer at a homeless shelter, so I thought I’d just cover my back, y’know.

Shouldn’t there be standards that the media is held to? You know, like not making slanderous statements about some politicians that have no actual basis in fact whilst brushing over the statements of others. Whilst the PM’s father Stanley Johnson was on nation television calling the public illiterate, and Jacob Rees-Mogg was blaming the Grenfell victims deaths on their “lack of common sense”, and Michael Gove was stating that people who needed to use food banks had brought it on themselves because they were not “best able to manage their finances”, it was Jeremy Corbyn who was being called an enemy of the people, accused of trying to plunge us into a “Marxist hell”...I mean, if Denmark and Norway and Finland with some of the highest living standards in the world are “Marxist hell”s then sure, that’s what he’s doing. But that’s a hell I’m sure a lot of people would find much comfier than a freezing cold pavement. Before Labour had even released their (fully-costed!) manifesto, barefaced lies were being published about how much it would cost and how it would plunge us into trillions of pounds worth of debt, as if it hasn’t increased from £1 trillion to £1.8 trillion in the years since David Cameron took office. Meanwhile, when Labour did publish their manifesto and the Financial Times published a letter signed by 163 prominent economists and academics backing their spending plans? Crickets. Nothing sums it up better than the debate around Jeremy Corbyn’s alleged anti-semitism, discussed ad-nauseam whilst Boris Johnson’s actual racism, islamophobia, misogyny and classism, RIGHT OUT OF THE HORSE’S MOUTH, was completely ignored by most news outlets.

You know what, maybe people earning £85k just DON’T want to pay an extra £3 in tax a week to make sure children get an education. Maybe everybody IS just as selfish as that one twat on Question Time who got all red in the face over the prospect of having to give up an amount less than the cost of a tub of Ben and Jerrys a week. But if that’s true, this isn’t a country I want to live in at all, or a planet I want to live on, really. I hope it’s not. I hope it’s a case of a need for some kind of collective realisation that the Sun ain’t shit. Merseyside did it. The younger generation are catching on. And look at the results there.

Labour probably couldn’t fulfil ALL of their promises. No political party is perfect. I was told again and again how unrealistic those promises were as if that was enough to make me go ”oh...I guess I’ll vote for 4 more years of people dying in the streets instead”. Yes, in an ideal world, the entire manifesto would be made a reality, but it depended on far too many rich people being good and honest. Let’s be real-the elite will always find a way to avoid paying their fare share on the premise that they “earned it”, as if anybody earns billions by sheer hard work alone and past a certain point, not off other people’s backs. As if there aren’t nurses and teachers and firemen and other public sector workers who don’t put in just as much energy and as many hours and emotional labour as CEOs and business owners and investors. But the point is that Labour under Jeremy Corbyn acknowledged this, and their manifesto aimed to give the power back to the average person, from the vulnerable to the supposedly middle class still struggling to make ends meet, and give them the quality of life they deserve. It was built on the simple premise that the people should use their government, not the other way round, and that everybody deserves the basic human rights of shelter, nutrition, safety and dignity, regardless of their fortune in life. However many of Labour’s policies would actually have been fulfilled, it would’ve been a shift in the right direction.

Now the election’s been and gone and I’m scared. Already, the narrative is being rewritten by the billionaires in control of this country that a manifesto like the one we saw this year will never sit right with this country, when it is what so many desperately need. The people putting this information out there know the truth: that Labour’s membership trebled in size under Corbyn (more people voted for him than for any Labour leader since Tony Blair), that most of the safe labour seats were lost because of Brexit, and that if the manifesto had been represented accurately, there’s a good chance that Boris Johnson would no longer be our Prime Minister. I’m scared a person like Jeremy Corbyn will never front Labour again.

Because I do not want a tory painted red who’s friends with Jacob Rees-Mogg behind the scenes, I do not want a war criminal who thinks that bombing innocent people is ever acceptable, I do not want a person who doesn’t see people of colour as part of the working class and indulges in the occasional bit of TERF-ism.

Already, the Conservative party are backpedaling on the few promises they made to increase NHS spending, and I am scared. I am scared for myself, in the event that I need urgent mental health care again, and I am scared for those less privileged than me who don’t have a family to support them, who don't have a roof over their head, who weren’t fortunate enough to be born in a country with relative economic and political stability, who cannot physically go out and work to earn a living. I am worried about the bigots that this election has already emboldened, the Katie Hopkins and the Tommy Robinsons of the world, who think the things that blind luck have graced them with they somehow earned, who pride themselves on ignorance and cruelty and selfishness.

So for now, what can we do?

Join trade unions. Organise. Write to your MPs. Bring attention to those who are vulnerable. Be vocal with your criticism of the establishment. Call out those in politics for an ego-trip hiding behind “personality”. Do your research. Keep an eye on the numbers. The “it doesn’t matter who you vote for, just vote” sentiment is old, because it does. No “as a feminist, I exercise my right to vote for whoever I want”, because as a feminist, you should care about ALL women, not just the white, middle class, able-bodied ones.

And if anyone has any more suggestions, let me know. Because I am sick and tired of living under a government who doesn’t give a fuck about the people it’s supposed to protect.

Lauren x

[DISCLAIMER: The photo is not mine. Just devastated and trying to find the words to express it.]

#socialism #labour #politics #british politics #feminism

5 notes · View notes

glysimachia-blog · 5 years ago

Photo

general information : formerly faunahymn. so , if anything seems familiar , that’s why. gaea lysimachia is an original character and while she had originally been made for the ffvx verse , i decided to make her more general because i had certain people only that i wrote with in that verse. that and i have so many other verses , it was good for me to just make her indie and fandomless.

i. activity. i stress myself out a lot over getting things out on time and again, here i am, attempting to get my act together when it comes to activity. this blog is going to be queue - based and what that means for me is that most replies and asks will be thrown into my queue. update: because of how busy i am, i have decided that even things for my mains and my exclusives will be thrown into my queue. i haven’t decided how i am going to set up my cue but i am leaning toward posts at eight hour intervals: two text posts and one photo.

ii. discord. i primarily use discord to scream about things ( can also be read as plot ) and to share things with my writing partners. i write on there as well and have a number of discord - only muses. will i make a writing server? one day. for the moment, though, i prefer conversations to take place there rather than in tumblr ims. i will ask you for yours probably as soon as possible and will not be offended if you do the same.

iii. formatting. i will try to format to match the reply of my partner. starters and asks will be written in the small size with spacing. update: there is a possibility that i will be redoing my icons or at least making icons in different shapes, such as long and vertical. we will simply have to see.

iv. shipping. when i think of shipping, the first thing that comes to mind are romantic ships, though i totally understand it can cover other relationships as well. the fact is, gaea is in love with love. she falls easily and her loyalty has definitely gotten her in trouble. i will never force ship. i encourage people to send in romantic memes to test the waters. i’ve gotten to a point where i think we should all be free to admit what we want with no shame. if you ship it, come to me. or send in a meme. all relationships are important here, though. so all ideas are welcome.

v. content. you can definitely expect to find mature themes here. and probably triggering content consider i don’t have any triggers and i do love dark themes. triggers are formatted in tags as : ‘tw: ________‘ , ‘tw ________‘ and ‘ _______ tw.‘ i look at everyone’s rules before i contact them and look for triggers and do my best to keep everyone’s in mind. i may make a list of them as well. but if i end up missing something or forgetting something , please ��slap me across the face and let me know. i want everyone to be comfortable on their blogs. mature themes will also include smut , which i for the most part will not place beneath read mores.

update, june 9th: this blog contains mentions of and the discussion of forced prostitution, dub and noncon, domestic abuse, fucked up family dynamics ( not incest ), unsafe and unhealthy bdsm practices and depression / low self - esteem. again, my trigger warning formatting is above for you to blacklist what you need to.

vi. godmodding. partners that i feel comfortable with and who i feel know gaea are allowed to do whatever they want with gaea ( basically mains and ships ) and don’t need to ask. there’s a difference between godmodding and moving things along and sometimes it’s hard to know where you are. you can always ask if you have an idea in mind and want to make sure it’s okay. chances are likely you will also be told to do you , boo boo.

vii. memes. i have a problem. between my two archives, i have at least two hundred. i may bring some of them over here. you are always free to send any in. i’ll be honest with you if i can’t come up with anything. but i love doing starters based on memes and will never be upset when i get one ( unless it’s angst and that’s just because i’m a sensitive soul ). if you reblog a meme from me , please at least send on in. i’m very serious about this. if you don’t want to, at least reblog from the source. update: the game hasn’t changed; i still might bring some of those asks over. however, i’ve noticed the new trend to make asks into new posts and i am here for it.

vii. drama. new rule. i try very hard to keep my blog a safe space for myself and for others. i don’t reblog call - outs and i don’t get in the middle of things. i do, unfortunately, have my own little issues. nova ( @mysericordia ) and i used to write together but are no longer on speaking terms. once upon a time she said that gaea and her oc temp were too similar. she is now using bey as a face claim and i just want to be clear: i am not her. she is not me. i would never ask any of you to stop writing with her but just know there’s some tension there. i don’t have a monopoly on bey but to decide to change a face claim after years... to mine... there’s tension.

viii. mun. my name is djaq! twenty - five year old african american cis female, going by the pronouns she and her. i have a job working in a warehouse which means that between about 9:30am - 8:00pm it’s radio silence, unless i’m on my lunch break. i started writing when i was twelve on myspace and i’ve been doing it on different platforms since. i don’t have a big preference when it comes to genres, which is why i have so many verses. i look forward to talking to you! <3

credits, update june 9: base icons are from whimsies and evaccue on insanejournal ( kerry washington ), hilohello on insanejournal ( yara shahidi ), and allscalliepsds here on tumblr ( yara shahidi ). psd is mango from darkpsds and icon order is from silentxwillxfall. the incredible hollow ( @voitel /@crimsoninfinity ) made me icons and those are what i will be using from friday, may 31st on! my love myf ( @masterstrange ) gave me a psd to use for steve but i’ll be using it in some of my graphics and icons from now on as well. thanks so much, beeb!

#✿ *・ﾟ( ooc ) — ❝ dancing's not a crime unless you do it without me ❞#guidelines.

3 notes · View notes

canaryatlaw · 7 years ago

Text

so, lots to unpack here. first of all, to establish setting, I’m currently sitting in LAX (if that doesn’t mean anything to you, their airport in Los Angeles) waiting for my flight back to Chicago that is gonna take off at 1:10 am and arrive at 7:33 am (two hour time difference accounted for). So I figured now is probably the most logical time to make this post. Luckily I can control exactly when I’ll get tired enough to actually sleep because I’m dependent on xanax and melatonin now, isn’t that fun!! haha. so like, most of today was cool of course, and I’m gonna get there, but I feel like I should first establish that I feel profoundly sad right now, though I can’t tell if it’s from the big event and me seeing my friends being over and having going back to real life which now consists of FINALS, or from this nostalgia I keep having for a life I’ve never had, or if it’s because I was reading Captain Canary fan fiction on the flight here (from San Jose to LA) which now just makes me really fucking sad because all I can think is WE’LL NEVER HAVE THIS. and these posts are generally good at helping me unpack my feelings so I figured I’d write this while I have the time and internet connection (good for LAX for actually offering free internet, unlike the pretending heathens in Chicago). so. here we go. I had my alarm set for 9:15 but ended up waking up around 8:45 (because shared hotel room) and started getting ready. I was cosplaying today so I did my make up and then changed into my full white canary garb (which, omg, I forgot is SO uncomfortable), doing my best to make sure where Caity signed it back in March remained untouched. A little after ten we made our way to the convention center and pretty much immediately headed to Caity’s booth because where else are we gonna go? We continued to pretend to all be VIPs (victimless crime, really) and a guy who had rather elaborate Citizen Steel (or whatever the hell we decided was Nate’s superhero codename) cosplay on who was in Brandon’s line right next to us made eye contact with me and was like “hey captain!” which was amusing haha and we took a picture together when I finished with Caity. I don’t really remember exactly what was said at each conversation because we frequented her booth, but it was good, I was just sad when I saw the picture and I looked less than stellar. I had like, super been overheating trying to keep the big coat on (I like the cosplay a lot better with the coat) and trying to make sure my hair and make up don’t run from sweat because my head overheats really easily for some reason so I didn’t look totally awesome and you can actually see my stomach hanging out just a tiny bit between the top and pants in the picture and like, I wanted to vomit when I saw it and then had a bunch of super triggering and totally inappropriate thoughts about it for the rest of the day because my fucking mind can’t be like “hey maybe you should eat less junk food” it has to immediately be like “you should just stop eating again” because fuck being neurotypical am I rite? (I am fine, if you’re concerned right now, but thank you for your concern). We did something to take up some time (I don’t remember) then ended up going back to her because I was like okay I need better photos with my white canary stuff on so I did that and they came out much better. At some point after that I leached onto my friends VIP status and used it to cut the line at Justin Hartley’s table because fuck waiting in line, and I saw him and TOTALLY flipped out, I was like “I love Smallville so much but I started it late after the show ended and I liked it so much but I thought I was never going to get to meet you because it was over BUT NOW YOU’RE HERE AND I LOVE YOUR GREEN ARROW SO MUCH YOU’RE MY FAVORITE” that’s basically what I said lol, to his credit he took it well and was kind and gentlemanly, so that was nice. From there we got some food at some point (just the overpriced shit from the convention center, there was a really amusing exchange where my friend attempted to figure out if the hot dog on the menu came with a bun or not because apparently in the Philippines they come on a stick sometimes and the ladies serving were very taken aback) then I went to Italia Ricci’s booth, and if you don’t know who that is it’s because she’s not *really* an Arrowverse actor (she was silver banshee on a few episodes of Supergirl) but is actually Robbie Amell’s wife so they generally do a joint booth thing. I wanted to see her because she’s on Designated Survivor, which I really love haha and she was super sweet, I said I was a big 24 fan from back in the day (DS stars Kiefer Sutherland) and she was like “oh yeah I’ve never seen it, he’s always teasing me about it because he’s like you’re the only person who hasn’t seen it!!”) which was amusing haha and then I met Juliana Harkavy and got a selfie with her, and she was totally awesome as well and just a fantastic person. After that those of us who weren’t doing the photo ops got in line for the legends panel, which then happened at 2:45. I live tweeted pretty much the whole thing, so if you have specific questions feel free to check that out over on twitter @RachelEiley, but nothing terribly spoilerish was said, someone asked if they could have any person in the DC universe, either existing in the Arrowverse or not yet onto the waverider to fill Stein’s spot who would it be, and Caity was basically like “well I know who it is and I’m very happy about it so I’m not gonna say anything else” lol which has prompted a fair amount of speculation as to who that means. In the room it seemed like everyone was thinking she meant Nyssa, but it’s not very much info to speculate on so I guess we’ll have to see. the other amusing exchange was when someone asked if they weren’t an actor what job they’d have an Caity was like “astronaut” and Brandon was like “do you know math?” which is obviously funnier than one would normally observe it to be when you consider they were in 400 Days together, a movie where they both played astronauts (and were each other’s romantic interests). Caity responded that it was a “dream” question, so she could say whatever she wanted. When the panel was over around 3:30 we ran back to Caity’s table, but the queue was full and the staff guy was like “sorry we had to cut it off here” and wouldn’t let anyone else in but I was like haha no fuck that shit if we all stand here and be annoying we’ll get on the line which, unsurprisingly, worked very well and we actually got on the gold/platinum VIP line and were like one of the first people to actually see her lol so that was a good plan!! But we got a few group selfies in that look really awesome and got to say goodbye to her (which is when the exchange about me saying maybe I’ll do Clexacon if I don’t flunk all my finals and her responding with my law school class rank happened). Everyone else was pretty much shutting things down at that point, so we hung out for a little bit and regrouped before heading out. We went to In-N-Out because I had mentioned I’d never had it before, and the place was absurdly busy, so we ended up eating at the tables outside despite it being like 50 degrees out, but it was nice and fun, a good ending to being with my friends for a few days and just had a good time with them. We were basically across the street from the airport at that point so I was dropped off afterwards and we said our goodbyes. I ended up chilling out at the gate for a while doing quimbee videos, which I’ll probably go back to if I have any time between finishing writing this and boarding the plane, for a while and doing that, then got on the plane and finished the first sudoku puzzle really quickly, then fucking up the next one so badly I couldn’t even correct my way out of it (which like, never happens) that I just gave up and read Captain Canary fan fiction for the rest of the flight, which of course got me feeling very invested in the ship, and then I just felt sad and couldn’t quite figure out why. But the plane landed, got off on the gate and was directed to a little bus thing to get to another terminal, in which a cute pilot gave me his seat, and then I went to the other terminal, found the gate, found a airplane pillow that wasn’t entirely made out of polyester, and planted myself at the gate until the plan boards and resolved to write this in the mean time, and here we are. Now, further analysis on the sad thing- so, obviously, I’ve been looking forward to this weekend for a while now and it being over and me having to leave my friends and of course not seeing my favorite celebrity for at least a few months would reasonably make any person feeling sad, I feel like it’s not that simple. I mean, the fact that I’m going back to finals certainly doesn’t help, and I do have some anxiety about that despite doing this exact schtick every semester with my head going “but what if this time you actually suck at tests not like all the last times????” which of course is always fun. but there’s also that whole nostalgia thing that’s got me itching for something. It came out of course because of being around actors who are living cool lives and such, and links back to that thing I was talking about but not actually mentioning a little while back that had be thinking some of those things, and mostly just imagining that kind of life for myself and feeling wholly unfulfilled with the life I’ve chosen at being a lawyer and it wasn’t supposed to happen this way, dammit!!! I can’t exactly graduate law school and decide to go road trip out to Hollywood and become a waitress while auditioning, that would be a massive waste of time, effort, and money, and there is still of course stuff I want to do as a lawyer that has me not wanting to give up. I just want both, which I don’t think is possible, and that fucking sucks. The thing, anyway, was auditioning for a new show in development (that I’ll leave unnamed for now because despite not hearing anything they haven’t filled the part yet) that was taking casting videos and self-tapes through one of the casting sites I made a profile on at some point during college and was receiving emails from about it. And, this is subjective of course, but I felt like I really nailed the audition (and even if I did there’s no reason to think that would make it likely that I would get what is undoubtedly going to be a highly competed for part and one of which I do not fit the typical character description for), and I couldn’t help but imagine how much fun it would be, even if some of the stuff about the show that’s being said now (mainly how dark it is) makes me think it probably wouldn’t be the best idea anyway (my parents, for sure, would have a freaking fit over it). But that just leaves me here- going back to law school to finish my finals and leaving my friends and favorite actors behind and I just feel profoundly SAD over it all despite having a really fun and all around amazing weekend (it doesn’t help that my friends are going to continue hanging out, but this doesn’t really feel like FOMO). idk what else there is to write about that. it just...is. and I don’t think any amount of writing about that will change it. so I guess I’ll go back to reading my sad fan fiction? I don’t quite feel like going back to studying for bus orgs being that it’s 12:30 am (here, anyway, at home where I’ll be in 5 hours it’s 2:30 am) and now I just feel tired and sad after writing all of that. blah. this is a really shitty feeling and I don’t know what to do about it. there’s no quick fixes for this, obviously. maybe if I fall asleep on the plane (I probably will at some point) I’ll wake up in a better mood, and hopefully can get some more sleep during the day before I have to go to my review session and then make up class at 4 pm. So I guess this is me signing off, though feeling not very happy about all of it. Goodnight babes. Happy Monday.

#daily journal #December 2017

5 notes · View notes

miami-web-designer · 6 years ago

Text

5 Reasons Legacy Brands Struggle With SEO (and What to Do About Them)

New Post has been published on http://miamiwebdesignbyniva.com/index.php/2019/03/19/5-reasons-legacy-brands-struggle-with-seo-and-what-to-do-about-them/

5 Reasons Legacy Brands Struggle With SEO (and What to Do About Them)

Given the increasing importance of brand in SEO, it seems a cruel irony that many household name-brands seem to struggle with managing the channel. Yet, in my time at Distilled, I’ve seen just that: numerous name-brand sites in various states of stagnation and even more frustrated SEO managers attempting to prevent said stagnation.

Despite global brand recognition and other established advantages that ought to drive growth, the reality is that having a household name doesn’t ensure SEO success. In this post, I’m going to explore why large, well-known brands can run into difficulties with organic performance, the patterns I’ve noticed, and some of the recommended tactics to address those challenges.

What we talk about when we talk about a legacy brand

For the purposes of this post, the term “legacy brand” applies to companies that have a very strong association with the product they sell, and may well have, in the past, been the ubiquitous provider for that product. This could mean that they were household names in the 20th century, or it could be that they pioneered and dominated their field in the early days of mass consumer web usage. A few varied examples (that Distilled has never worked with or been contacted by) include:

Wells Fargo (US)

Craigslist (US)

Tesco (UK)

These are cherry-picked, potentially extreme examples of legacy brands, but all three of the above, and most that fit this description have shown a marked decline in the last five years, in terms of organic visibility (confirmed by Sistrix, my tool of choice — your tool-of-choice may vary). It’s a common issue for large, well-established sites — peaking in 2013 and 2014 and never again reaching those highs.

It’s worth noting that stagnation is not the only possible state — sometimes brands can even be growing, but simply at a level far beneath the potential, you would expect from their offline ubiquity.

The question is: why does it keep happening?

Reason 1: Brand

Quite possibly the biggest hurdle standing in the way of a brand’s performance is the brand itself. This may seem like a bit of an odd one — we’d already established that the companies we’re talking about are big, recognized, household names. That in and of itself should help them in SEO, right?

The thing is, though, a lot of these big household names are recognized, but they’re not the one-stop shops that they used to be.

Here’s how the above name-brand examples are performing on search:

Other dominant, clearly vertical-leading brands in the UK, in general, are also not doing so well in branded search:

There’s a lot of potential reasons for why this may be — and we’ll even address some of them later — but a few notable ones include:

Complacency — particularly for brands that were early juggernauts of the web, they may have forgotten the need to reinforce their brand image and recognition.

More and more credible competitors. When you’re the only competent operator, as many of these brands once were, you had the whole pie. Now, you have to share it.

People trust search engines. In a lot of cases, ubiquitous brands decline, while the generic term is on the rise.

Check out this for the real estate example in the UK:

Rightmove and Zoopla are the two biggest brands in this space and have been for some time. There’s only one line there that’s trending upwards, though, and it’s the generic term, “houses for sale.”

What can I do about this?

Basically, get a move on! A lot of incumbents have been very slow to take action on things like top-of-funnel content, or only produce low-effort, exceptionally dry social media posts (I’ve posted before about some of these tactics here.) In fairness, it’s easy to see why — these channels and approaches likely have the least measurable returns. However, leaving a vacuum higher in your funnel is playing with fire, especially when you’re a recognized name. It opens an opportunity for smaller players to close the gap in recognition — at almost no cost.

Reason 2: Tech debt

I’m sure many people reading this will have experienced how hard it can be to get technical changes — particularly higher effort ones — implemented by larger, older organizations. This can stem from complex bureaucracy, aging and highly bespoke platforms, risk aversion, and, particularly for SEO, an inability to get senior buy-in for what can often be fairly abstract changes with little guaranteed reward.

What can I do about this?

At Distilled, we run into these challenges fairly often. I’ve seen dev queues that span, literally, for years. I’ve also seen organizations that are completely unable to change the most basic information on their sites, such as opening times or title tags. In fact, it was this exact issue that prompted the development of our ODN platform a few years ago as a way to circumvent technical limitations and prove the benefits when we did so.

There are less heavy-duty options available — GTM can be used for a range of changes as the last resort, albeit without the measurement component. CDN-level solutions like Cloudflare’s edge workers are also starting to gain traction within the SEO community.

Eventually, though, it’s necessary to tackle the problem at the source — by making headway within the politics of the organization. There’s a whole other post to be had there, if not several, but basically, it comes down to making yourself heard without undermining anyone. I’ve found that focusing on the downside is actually the most effective angle within big, risk-averse bureaucracies — essentially preying on the risk-aversion itself — as well as shouting loudly about any successes, however small.

Reason 3: Not updating tactics due to long-standing, ingrained practices

In a way, this comes back to risk aversion and politics — after all, legacy brands have a lot to lose. One particular manifestation I’ve often noticed in larger organizations is ongoing campaigns and tactics that haven’t been linked to improved rankings or revenue in years.

One conversation with a senior SEO at a major brand left me quite confused. I recall he said to me something along the lines of “we know this campaign isn’t right for us strategically, but we can’t get buy-in for anything else, so it’s this or lose the budget”. Fantastic.

This type of scenario can become commonplace when senior decision-makers don’t trust their staff — often, it’s a CMO, or similar executive leader, that hasn’t dipped their toe in SEO for a decade or more. When they do, they are unpleasantly surprised to discover that their SEO team isn’t buying any links this week and, actually, hasn’t for quite some time. Their reaction, then, is predictable: “No wonder the results are so poor!”

What can I do about this?

Unfortunately, you may have to humor this behavior in the short term. That doesn’t mean you should start (or continue) buying links, but it might be a good idea to ensure there’s similar-sounding activity in your strategy while you work on proving the ROI of your projects.

Medium-term, if you can get senior stakeholders out to conferences (I highly recommend SearchLove, though I may be biased), softly share articles and content “they may find interesting”, and drown them in news of the success of whatever other programs you’ve managed to get headway with, you can start to move them in the right direction.

Reason 4: Race to the bottom

It’s fair to say that, over time, it’s only become easier to launch an online business with a reasonably well-sorted site. I’ve observed in the past that new entrants don’t necessarily have to match tenured juggernauts like-for-like on factors like Domain Authority to hit the top spots.

As a result, it’s become common-place to see plucky, younger businesses rising quickly, and, at the very least, increasing the apparent level of choice where historically a legacy business might have had a monopoly on basic competence.

This is even more complicated when price is involved. Most SEOs agree that SERP behavior factors into rankings, so it’s easy to imagine legacy businesses, which disproportionately have a premium angle, struggling for clicks vs. attractively priced competitors. Google does not understand or care that you have a premium proposition — they’ll throw you in with the businesses competing purely on price all the same.

What can I do about this?

As I see it, there are two main approaches. One is abusing your size to crowd out smaller players (for instance, disproportionately targeting the keywords where they’ve managed to find a gap in your armor), and the second is, essentially, Conversion Rate Optimization.

Simple tactics like sorting a landing page by default by price (ascending), having clicky titles with a value-focused USP (e.g. free delivery), or well targeted (and not overdone) post-sales retention emails — all go a long way to mitigating the temptation of a cheaper or hackier competitor.

Reason 5: Super-aggregators (Amazon, Google)

In a lot of verticals, the pie is getting smaller, so it stands to reason the dominant players will be facing a diminishing slice.

A few obvious examples:

Local packs eroding local landing pages

Google Flights, Google Jobs, etc. eroding specialist sites

Amazon taking a huge chunk of e-commerce search

What can I do about this?

Again, there are two separate angles here, and one is a lot harder than the other. The first is similar to some of what I’ve mentioned above — move further up the funnel and lock in business before this ever comes to your prospective client Googling your head term and seeing Amazon and/or Google above you. This is only a mitigating tactic, however.

The second, which will be impossible for many or most businesses, is to jump into bed with the devil. If you ever do have the opportunity to be a data partner behind a Google or Amazon product, you may do well to swallow your pride and take it. You may be the only one of your competitors left in a few years, and if you don’t, it’ll be someone else.

Wrapping up

While a lot of the issues relate to complacency, and a lot of my suggested solutions relate to reinvesting as if you weren’t a dominant brand that might win by accident, I do think it’s worth exploring the mechanisms by which this translates into poorer performance.

This topic is unavoidably very tinted by my own experiences and opinions, so I’d love to hear your thoughts in the comments below. Similarly, I’m conscious that any one of my five reasons could have been a post in its own right — which ones would you like to see more fleshed out?

Source link

0 notes

readersforum · 6 years ago

Text

5 Reasons Legacy Brands Struggle With SEO (and What to Do About Them)

New Post has been published on http://www.readersforum.tk/5-reasons-legacy-brands-struggle-with-seo-and-what-to-do-about-them/

5 Reasons Legacy Brands Struggle With SEO (and What to Do About Them)

Posted by Tom.Capper

What we talk about when we talk about a legacy brand

Wells Fargo (US)

Craigslist (US)

Tesco (UK)

The question is: why does it keep happening?

Reason 1: Brand

The thing is, though, a lot of these big household names are recognized, but they’re not the one-stop shops that they used to be.

Here’s how the above name-brand examples are performing on search:

Other dominant, clearly vertical-leading brands in the UK, in general, are also not doing so well in branded search:

There’s a lot of potential reasons for why this may be — and we’ll even address some of them later — but a few notable ones include:

Complacency — particularly for brands that were early juggernauts of the web, they may have forgotten the need to reinforce their brand image and recognition.

More and more credible competitors. When you’re the only competent operator, as many of these brands once were, you had the whole pie. Now, you have to share it.

People trust search engines. In a lot of cases, ubiquitous brands decline, while the generic term is on the rise.

Check out this for the real estate example in the UK:

What can I do about this?

Reason 2: Tech debt

What can I do about this?

Reason 3: Not updating tactics due to long-standing, ingrained practices

What can I do about this?

Reason 4: Race to the bottom

What can I do about this?

Reason 5: Super-aggregators (Amazon, Google)

In a lot of verticals, the pie is getting smaller, so it stands to reason the dominant players will be facing a diminishing slice.

A few obvious examples:

Local packs eroding local landing pages

Google Flights, Google Jobs, etc. eroding specialist sites

Amazon taking a huge chunk of e-commerce search

What can I do about this?

Wrapping up

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don’t have time to hunt down but want to read!

0 notes

toothextract · 6 years ago

Text

5 Reasons Legacy Brands Struggle With SEO (and What to Do About Them)

Posted by Tom.Capper

What we talk about when we talk about a legacy brand

Wells Fargo (US)

Craigslist (US)

Tesco (UK)

Given that large, well-known brands aren’t performing well, one would think that less known brands (brands that don’t fit the above description) would be closing the gap. But it’s the opposite. In fact, said brands are under-performing in organic and showing signs of stagnation — and they aren’t showing any signs of catching up.

The question is: why does it keep happening?

Reason 1: Brand

The thing is, though, a lot of these big household names are recognized, but they’re not the one-stop shops that they used to be.

Here’s how the above name-brand examples are performing on search:

Other dominant, clearly vertical-leading brands in the UK, in general, are also not doing so well in branded search:

There’s a lot of potential reasons for why this may be — and we’ll even address some of them later — but a few notable ones include:

Complacency — particularly for brands that were early juggernauts of the web, they may have forgotten the need to reinforce their brand image and recognition.

More and more credible competitors. When you’re the only competent operator, as many of these brands once were, you had the whole pie. Now, you have to share it.

People trust search engines. In a lot of cases, ubiquitous brands decline, while the generic term is on the rise.

Check out this for the real estate example in the UK:

What can I do about this?

Reason 2: Tech debt

What can I do about this?

Reason 3: Not updating tactics due to long-standing, ingrained practices

What can I do about this?

Reason 4: Race to the bottom

What can I do about this?

Reason 5: Super-aggregators (Amazon, Google)

In a lot of verticals, the pie is getting smaller, so it stands to reason the dominant players will be facing a diminishing slice.

A few obvious examples:

Local packs eroding local landing pages

Google Flights, Google Jobs, etc. eroding specialist sites

Amazon taking a huge chunk of e-commerce search

What can I do about this?

Wrapping up

from https://dentistry01.wordpress.com/2019/03/13/5-reasons-legacy-brands-struggle-with-seo-and-what-to-do-about-them/

0 notes

thanhtuandoan89 · 6 years ago

Text

5 Reasons Legacy Brands Struggle With SEO (and What to Do About Them)

Posted by Tom.Capper

Given the increasing importance of brand in SEO, it seems a cruel irony that many household name-brands seem to struggle with managing the channel. Yet, in my time at Distilled, I've seen just that: numerous name-brand sites in various states of stagnation and even more frustrated SEO managers attempting to prevent said stagnation.

Despite global brand recognition and other established advantages that ought to drive growth, the reality is that having a household name doesn't ensure SEO success. In this post, I’m going to explore why large, well-known brands can run into difficulties with organic performance, the patterns I’ve noticed, and some of the recommended tactics to address those challenges.

What we talk about when we talk about a legacy brand

Wells Fargo (US)

Craigslist (US)

Tesco (UK)

The question is: why does it keep happening?

Reason 1: Brand

The thing is, though, a lot of these big household names are recognized, but they’re not the one-stop shops that they used to be.

Here's how the above name-brand examples are performing on search:

Other dominant, clearly vertical-leading brands in the UK, in general, are also not doing so well in branded search:

There’s a lot of potential reasons for why this may be — and we’ll even address some of them later — but a few notable ones include:

Complacency — particularly for brands that were early juggernauts of the web, they may have forgotten the need to reinforce their brand image and recognition.

More and more credible competitors. When you’re the only competent operator, as many of these brands once were, you had the whole pie. Now, you have to share it.

People trust search engines. In a lot of cases, ubiquitous brands decline, while the generic term is on the rise.

Check out this for the real estate example in the UK:

What can I do about this?

Reason 2: Tech debt

What can I do about this?

Reason 3: Not updating tactics due to long-standing, ingrained practices

This type of scenario can become commonplace when senior decision-makers don’t trust their staff — often, it's a CMO, or similar executive leader, that hasn't dipped their toe in SEO for a decade or more. When they do, they are unpleasantly surprised to discover that their SEO team isn’t buying any links this week and, actually, hasn’t for quite some time. Their reaction, then, is predictable: “No wonder the results are so poor!”

What can I do about this?

Reason 4: Race to the bottom

What can I do about this?

Reason 5: Super-aggregators (Amazon, Google)

In a lot of verticals, the pie is getting smaller, so it stands to reason the dominant players will be facing a diminishing slice.

A few obvious examples:

Local packs eroding local landing pages

Google Flights, Google Jobs, etc. eroding specialist sites

Amazon taking a huge chunk of e-commerce search

What can I do about this?

Wrapping up

0 notes

liteblock · 6 years ago

Text

5 Reasons Legacy Brands Struggle With SEO (and What to Do About Them)

Posted by Tom.Capper

What we talk about when we talk about a legacy brand

Wells Fargo (US)

Craigslist (US)

Tesco (UK)

The question is: why does it keep happening?

Reason 1: Brand

The thing is, though, a lot of these big household names are recognized, but they’re not the one-stop shops that they used to be.

Here's how the above name-brand examples are performing on search:

Other dominant, clearly vertical-leading brands in the UK, in general, are also not doing so well in branded search:

There’s a lot of potential reasons for why this may be — and we’ll even address some of them later — but a few notable ones include:

Complacency — particularly for brands that were early juggernauts of the web, they may have forgotten the need to reinforce their brand image and recognition.

More and more credible competitors. When you’re the only competent operator, as many of these brands once were, you had the whole pie. Now, you have to share it.

People trust search engines. In a lot of cases, ubiquitous brands decline, while the generic term is on the rise.

Check out this for the real estate example in the UK:

What can I do about this?

Reason 2: Tech debt

What can I do about this?

Reason 3: Not updating tactics due to long-standing, ingrained practices

What can I do about this?

Reason 4: Race to the bottom

What can I do about this?

Reason 5: Super-aggregators (Amazon, Google)

In a lot of verticals, the pie is getting smaller, so it stands to reason the dominant players will be facing a diminishing slice.

A few obvious examples:

Local packs eroding local landing pages

Google Flights, Google Jobs, etc. eroding specialist sites

Amazon taking a huge chunk of e-commerce search

What can I do about this?

Wrapping up

0 notes

jiahaothakur · 6 years ago

Text

5 Reasons Legacy Brands Struggle With SEO (and What to Do About Them)

Posted by Tom.Capper

What we talk about when we talk about a legacy brand

Wells Fargo (US)

Craigslist (US)

Tesco (UK)

The question is: why does it keep happening?

Reason 1: Brand

The thing is, though, a lot of these big household names are recognized, but they’re not the one-stop shops that they used to be.

Here's how the above name-brand examples are performing on search:

Other dominant, clearly vertical-leading brands in the UK, in general, are also not doing so well in branded search:

There’s a lot of potential reasons for why this may be — and we’ll even address some of them later — but a few notable ones include:

Complacency — particularly for brands that were early juggernauts of the web, they may have forgotten the need to reinforce their brand image and recognition.

More and more credible competitors. When you’re the only competent operator, as many of these brands once were, you had the whole pie. Now, you have to share it.

People trust search engines. In a lot of cases, ubiquitous brands decline, while the generic term is on the rise.

Check out this for the real estate example in the UK:

What can I do about this?

Reason 2: Tech debt

What can I do about this?

Reason 3: Not updating tactics due to long-standing, ingrained practices

What can I do about this?

Reason 4: Race to the bottom

What can I do about this?

Reason 5: Super-aggregators (Amazon, Google)

In a lot of verticals, the pie is getting smaller, so it stands to reason the dominant players will be facing a diminishing slice.

A few obvious examples:

Local packs eroding local landing pages

Google Flights, Google Jobs, etc. eroding specialist sites

Amazon taking a huge chunk of e-commerce search

What can I do about this?

Wrapping up

0 notes

blogpassthings · 6 years ago

Text

5 Reasons Legacy Brands Struggle With SEO (and What to Do About Them)

Posted by Tom.Capper

What we talk about when we talk about a legacy brand

Wells Fargo (US)

Craigslist (US)

Tesco (UK)

The question is: why does it keep happening?

Reason 1: Brand

The thing is, though, a lot of these big household names are recognized, but they’re not the one-stop shops that they used to be.

Here's how the above name-brand examples are performing on search:

Other dominant, clearly vertical-leading brands in the UK, in general, are also not doing so well in branded search:

There’s a lot of potential reasons for why this may be — and we’ll even address some of them later — but a few notable ones include:

Complacency — particularly for brands that were early juggernauts of the web, they may have forgotten the need to reinforce their brand image and recognition.

More and more credible competitors. When you’re the only competent operator, as many of these brands once were, you had the whole pie. Now, you have to share it.

People trust search engines. In a lot of cases, ubiquitous brands decline, while the generic term is on the rise.

Check out this for the real estate example in the UK:

What can I do about this?

Reason 2: Tech debt

What can I do about this?

Reason 3: Not updating tactics due to long-standing, ingrained practices

What can I do about this?

Reason 4: Race to the bottom

What can I do about this?

Reason 5: Super-aggregators (Amazon, Google)

In a lot of verticals, the pie is getting smaller, so it stands to reason the dominant players will be facing a diminishing slice.

A few obvious examples:

Local packs eroding local landing pages

Google Flights, Google Jobs, etc. eroding specialist sites

Amazon taking a huge chunk of e-commerce search

What can I do about this?

Wrapping up

0 notes

calvinlarry2016 · 6 years ago

Text

5 Reasons Legacy Brands Struggle With SEO (and What to Do About Them)

Posted by Tom.Capper

What we talk about when we talk about a legacy brand

Wells Fargo (US)

Craigslist (US)

Tesco (UK)

The question is: why does it keep happening?

Reason 1: Brand

The thing is, though, a lot of these big household names are recognized, but they’re not the one-stop shops that they used to be.

Here's how the above name-brand examples are performing on search:

Other dominant, clearly vertical-leading brands in the UK, in general, are also not doing so well in branded search:

There’s a lot of potential reasons for why this may be — and we’ll even address some of them later — but a few notable ones include:

Complacency — particularly for brands that were early juggernauts of the web, they may have forgotten the need to reinforce their brand image and recognition.

More and more credible competitors. When you’re the only competent operator, as many of these brands once were, you had the whole pie. Now, you have to share it.

People trust search engines. In a lot of cases, ubiquitous brands decline, while the generic term is on the rise.

Check out this for the real estate example in the UK:

What can I do about this?

Reason 2: Tech debt

What can I do about this?

Reason 3: Not updating tactics due to long-standing, ingrained practices

What can I do about this?

Reason 4: Race to the bottom

What can I do about this?

Reason 5: Super-aggregators (Amazon, Google)

In a lot of verticals, the pie is getting smaller, so it stands to reason the dominant players will be facing a diminishing slice.

A few obvious examples:

Local packs eroding local landing pages

Google Flights, Google Jobs, etc. eroding specialist sites

Amazon taking a huge chunk of e-commerce search

What can I do about this?

Wrapping up

0 notes

nicholerets · 6 years ago

Text

5 Reasons Legacy Brands Struggle With SEO (and What to Do About Them)

Posted by Tom.Capper

What we talk about when we talk about a legacy brand

Wells Fargo (US)

Craigslist (US)

Tesco (UK)

The question is: why does it keep happening?

Reason 1: Brand

The thing is, though, a lot of these big household names are recognized, but they’re not the one-stop shops that they used to be.

Here's how the above name-brand examples are performing on search:

Other dominant, clearly vertical-leading brands in the UK, in general, are also not doing so well in branded search:

There’s a lot of potential reasons for why this may be — and we’ll even address some of them later — but a few notable ones include:

Complacency — particularly for brands that were early juggernauts of the web, they may have forgotten the need to reinforce their brand image and recognition.

More and more credible competitors. When you’re the only competent operator, as many of these brands once were, you had the whole pie. Now, you have to share it.

People trust search engines. In a lot of cases, ubiquitous brands decline, while the generic term is on the rise.

Check out this for the real estate example in the UK:

What can I do about this?

Reason 2: Tech debt

What can I do about this?

Reason 3: Not updating tactics due to long-standing, ingrained practices

What can I do about this?

Reason 4: Race to the bottom

What can I do about this?

Reason 5: Super-aggregators (Amazon, Google)

In a lot of verticals, the pie is getting smaller, so it stands to reason the dominant players will be facing a diminishing slice.

A few obvious examples:

Local packs eroding local landing pages

Google Flights, Google Jobs, etc. eroding specialist sites

Amazon taking a huge chunk of e-commerce search

What can I do about this?

Wrapping up

0 notes

carmenkleinundevot · 6 years ago

Text

5 Reasons Legacy Brands Struggle With SEO (and What to Do About Them)

Posted by Tom.Capper

What we talk about when we talk about a legacy brand

Wells Fargo (US)

Craigslist (US)

Tesco (UK)

The question is: why does it keep happening?

Reason 1: Brand

The thing is, though, a lot of these big household names are recognized, but they’re not the one-stop shops that they used to be.

Here's how the above name-brand examples are performing on search:

Other dominant, clearly vertical-leading brands in the UK, in general, are also not doing so well in branded search:

There’s a lot of potential reasons for why this may be — and we’ll even address some of them later — but a few notable ones include:

Complacency — particularly for brands that were early juggernauts of the web, they may have forgotten the need to reinforce their brand image and recognition.

More and more credible competitors. When you’re the only competent operator, as many of these brands once were, you had the whole pie. Now, you have to share it.

People trust search engines. In a lot of cases, ubiquitous brands decline, while the generic term is on the rise.

Check out this for the real estate example in the UK:

What can I do about this?

Reason 2: Tech debt

What can I do about this?

Reason 3: Not updating tactics due to long-standing, ingrained practices

What can I do about this?

Reason 4: Race to the bottom

What can I do about this?

Reason 5: Super-aggregators (Amazon, Google)

In a lot of verticals, the pie is getting smaller, so it stands to reason the dominant players will be facing a diminishing slice.

A few obvious examples:

Local packs eroding local landing pages

Google Flights, Google Jobs, etc. eroding specialist sites

Amazon taking a huge chunk of e-commerce search

What can I do about this?

Wrapping up

0 notes