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tonycries · 9 months ago

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Brooklyn Baby - G.S.

Synopsis. Everybody wanted to fuck Suguru Geto, lead bassist of Tokyo Special Grades. Said Suguru doesn’t want to fuck anyone else but you. He couldn’t give less of a fuck if anyone walked in right now. In fact, a small part of him wishes someone would.

Pairing. Geto Suguru x Reader

Content. MDNI, fem! reader, rock star! AU, fwb-to-lovers, unprotected sex, oral sex (male receiving), fingering (female receiving), Suguru is sinfully sexy and in l*ve with you, Satoru is a menace, pet names (darling, my girl), Suguru has tattoos and piercings, swearing.

Word count. 3.2k (DAMN I got carried away)

A/N. Happy Valentine’s day! *throws somewhat-fluffy smut at you and leaves*

Art by @_3aem on X.

Also, wild west! AU longfic with someone dropping on Sunday night (EST), keep your eyes peeled yeehaw.

Everybody wanted to fuck Suguru Geto, lead bassist of Tokyo Special Grades.

You did. Your fans did. Hell, you’ve even caught your overworked band manager sneaking a few too many glances.

And, you conclude, the groupies currently batting their lashes at him definitely did.

You watch as they swarm to him during open rehearsal, giggling at his pretty smiles.

Whatever, part of the job anyway.

It’s not like you two were dating. Yeah, a few fucks here and there throughout the years - but what’s one to do when on the road and in such close proximity with a guy that’s practically walking sex?

Trying not to scowl, you turn away from the commotion, continuing to tune the strings of your trusty Fender. You’ve had your fair share of die-hard fans, so lately why did it bother you so much when Suguru entertained their thinly-veiled advances?

“Ohoho~ Quite a look on your face there, why don’t you go and caress his biceps too?~” you hear idiot brigade member #1, Gojo Satoru, cackle from beside you.

If looks could kill, Satoru would’ve been 6 feet under and rotting already. “I thought you stopped writing band fanfiction, Satoru.” you raise a brow.

“THAT WAS ONE TIME.” he whines dramatically, clinging onto you and shaking you back and forth as if to knock the memory of his Wattpad tendencies out of you. “WHY ATTACK ME JUST CUZ YOU’RE JEALOUS? C’MOOON ADMIT IT.”

You were not jealous.

Suguru knew you were jealous.

Sneaking a glance, he had to fight the urge to coo at the adorable little furrow of your brows. How unprofessional would it be if he walked off mid-conversation to kiss that pout off your lips?

He knows it’s just sex for you. But - foolishly - every time he held you he could only hope that he ran through your mind as often as you did through his. It elated Suguru to know you were getting that worked up over him.

That is until, out of the corner of his eye, he spots Satoru draping himself all over you, whispering god-knows-what into your ears.

The rational part of Suguru knows Satoru is a very touchy person, but why was he so…close? And why weren’t you pushing him off?

Smile tightening into something a little more artificial, he turns to the girls fawning over him. “Well, ladies, I’m sorry to say I’ve gotta go practice before Shoko yells at me again. I’ll see you all in the front row, yeah?” he lies smoothly, disappointed whines following him as he makes a beeline for your figure.

“Well! What have we here, Satoru, are you done tuning?” Suguru pops a head between yours and Satoru’s overly close ones, interrupting whatever conversation you were heatedly whispering. What was so important that you two needed to be that close to talk anyway?

He narrows his eyes at Satoru’s surprised ones, an invisible conversation taking place between them before Satoru cracks a smug grin. “Alright alright. I’ll go tune my guitar.” he rolls his eyes, heading for his electric blue Gibson.

Your confused gaze meets the twinkling eyes now boring down at you. “Done with the meet-n-greet already?” you question, eyes darting to the group now watching you two like hawks.

The smile on Suguru’s face grows, “Yeah, remembered I didn’t do my pre-concert rituals right.”

“Oh?”

“Wanna help me with it?”

He doesn’t give you time to answer. Quickly setting down your guitar, he drags you out into the corridor - hand tightly in yours and pointedly ignoring Satoru’s wolf-whistles.

Hallway sex is overrated, Suguru believes - which is why he heads for the dressing room.

“Pre-concert rituals” his ass, Suguru just thinks he might pass away if he doesn’t get his hands on you right now. Make you feel like his.

It’s not long before the door is locked and he has you bent over the vanity, knuckle-deep in your dripping cunt.

“S-Sugu! Why now? The concert- Hah-” You gasp in pleasure as two long fingers probe inside of you, ruthlessly searching for the spot that Suguru knows would have your toes curling and eyes watering deliciously.

“Fuck the concert, darling. Barely even started and already so wet f’me.” he drawls out over your whimpers. “Wanted you to come over y’know? And save me from those groupies trying to get in my pants.”

In your lust-hazed mind, you find the words to respond to him, “You s-seemed to - hah - be enjoying that.”

“Of course not.” he leaves a trail of kisses down your back, “Wasn’t my favorite girl.” he whispers into your heated skin.

He’s being rougher than usual, he knows. In the back of his mind he wonders what it was that he was so pissed at. But all thoughts of that are thrown out the window once he presses into that plushy spot inside your wet core, drawing a sinful whine from your mouth. There.

Pulling back to tease your folds with your own slick, he plunges into your swollen pussy once more, easily hitting that spot over and over.

“Hngh- Suguru, more!” you grind your hips to meet his merciless rhythm, clenching around his fingers.

You feel as if you’re losing your sanity when he adds in another finger, walls burning as your cunt stretches around his thick rings.

Suguru was definitely losing his sanity.

Anyone could walk by. The concert was about to start any second now. But he couldn’t give less of a fuck, too focused on how his fingers were being sucked back in every time he pulls out, your pretty pussy dripping all over his numerous bracelets.

He has to hold back a moan at the way your ass jiggled every time your hips buck to meet his fingers.

Leaning down over you, he hums lowly into your ear “So desperate for me, hm?”. Pressing the erection straining against his trousers against you, he huffs out “I’m the same, darling. You drive me absolutely mad.”

He feels the way you squirm in impatience at the large outline of his dick, raising your ass in an attempt to get more friction. Eyes crinkling in satisfaction, he pushes down on his girl’s slutty hips, cold rings digging into the small of your waist.

“Now now…not yet.” he tuts mockingly.

“Please, Suguru. Please let me cum.”

Increasing his pace, abusing your g-spot relentlessly, Suguru knew by your breathy moans of his name that you were getting close.

His hand moves from your waist, leaving behind purple marks to remember him by. They wander the expanse of your body - groping your curves, and pinching your nipples through your thin top - delighting in your mewls.

God, you were perfect. He really needed to take his time with you later.

Suguru’s hands, nail polish chipped and fingers calloused from years of playing, finally rest on your face. He pushes your cheeks together, drool pooling at the corner of your mouth and forcing you to look at him through the vanity mirror in front of you. Your dazed eyes meet his darkened ones.

Suguru was so feral. The man that was usually the personification of grace and poise was falling apart at the seams. His eyes wild and grin spread devilishly as his fingers abuse your cunt never-endingly.

“Look at me when you cum.” he murmurs raspily into your neck, teeth ghosting over your rapid pulse.

You don’t know what it is that sends you over the edge - maybe it was his lustful words, or the way his fingers quirked just right inside of you. All you know is you’re cumming all over Suguru’s fingers, hands clutching the vanity table and eyes locked with Suguru’s in the mirror, mouth dropping into a gasp.

“Fuck! Suguru- Suguru!” you whimper.

Suguru watches in wonder as you ride out your orgasm, using him. He couldn’t give less of a fuck if anyone walked in right now. In fact, a small part of him wishes someone would.

Let them see how beautifully you fall apart because of him.

Finally pulling out, Suguru inspects his fingers. “Now now. That won’t do.” he purrs.

His tongue erotically licks up your juices covering his rings, still holding eye contact with you through the mirror. He catches the way your thighs press together at his lewd act. ‘Oh? Want some?“ he teases.

Before you can retort, he’s bullying his fingers into your mouth, making you taste yourself.

The way you moan around him sends blood rushing straight to his cock. Fuck, he has to steel himself from cumming in his pants right then and there - that wouldn’t be very “sex icon” of him.

You have no idea what you do to him.

Not willing to wait any longer, he leisurely takes a seat on the spacious vanity sofa. You whine at the loss of contact before catching the predatory look in his eyes. Suguru was going to eat you alive.

“Come on, darling. Show me how badly you want me.” he grins, legs spreading and prominent bulge on display.

You take a second to admire the view. Tousled black hair falling enticingly along Suguru’s muscled shoulders, tattooed dragon peeking through where his shirt was messed up. His eyes lustful, and locked on you.

He was devastatingly handsome. Your mouth waters at the chance to get what so many people would kill for.

Suguru chuckles as you struggle to unbuckle his belt - did rock stars have to always wear such complicated trousers?

Finally, you pull them down along with his boxers to expose his creamy thighs. Suguru’s throbbing erection lays on his abs, flushed a delicate pale pink.

Your pussy quivers with excitement as you press wet kisses to Suguru’s leaking head, precum dripping down his length to where you’d gently grasped him. A strangled hiss leaves his mouth as you swirl your tongue around the slit. You find yourself lost in his heady taste - he tastes so good.

“Having fun, darling? C’mon now, use me the way you want.” he murmurs, need laced into his voice.

You’ve never gotten used to how big Suguru is. Soft groans leave his mouth as you flatten your tongue and take him in inch by inch, eyes locked with his blown-out ones.

Suguru’s back arches as the heat of your mouth envelops him, hands bunching your hair into a messy ponytail. His pornographic groans echo across the dressing room as you suck on his cock, tongue swirling in just the way you knew he liked.

He can’t even catch his breath with the way you bob your head so heavenly, sucking the soul out of him. It drives him wild to think about how he’s got his lead guitarist on her knees, choking on his cock as your fans wait outside.

Suguru’s eyes roll to the back of his head as you pop off his cock to take his heavy balls into your mouth, moaning around them as you suck on both erotically.

Shit, he was really feeling it today.

Through the bangs now sticking to his forehead, he makes out the way your thighs grind against each other for relief.

You were, too.

If this keeps up he really will lose his sanity.

“As much as I’d love to paint your pretty face with my cum, I think we both prefer it inside, no?” he grits out, cock twitching at the strings of spit and precum connecting you to him as he pulls you off.

“Need you inside me so badly.” you nod, brain foggy and filled with only Suguru.

He’s quick to lift you into his lap, resting your ass against his pulsing cock, sly grin spreading at the way you’re already so fucked out.

Suguru feels like he could cum just from the sensation of your juices smearing all over his length, pussy dripping and aching for his throbbing cock.

“Oh yeah? How bad?” he purrs, eyes half-lidded and already knowing the answer.

“Please. I want you to fuck me so badly, Suguru.”

“Badly enough that you’d fuck me out there - where everyone is? Show ‘em who I belong to?”

“Yes.”

At your whimper, Suguru thrusts fully inside you, a moan of relief leaving you both as you finally get what you’ve been craving for.

“Shit, so tight. Always so good for me, darling.”

Once you start, it’s hard to stop, Suguru finds.

It happened when he first fucked you in high school - in his car after your first show, running on adrenaline and teenage hormones. And, years later, it’s happening now as he sheathes himself in your wet cunt.

He just can’t get enough.

He fucks you animalistically, cock ramming in and out of your hole in a way that makes it feel like you’re missing something without him. Nothing in the world other than your two connected bodies. He feels you clamping down on him deliciously, ego growing at you struggling to accommodate his size.

“F-fuck, darling. Hah- It’s s’tight. Take it like my good girl.”

“Hngh- Suguru, faster!” you groan, fingers delicately playing with the nipple piercings peeking out of his barely-buttoned shirt, euphoric at his drawn-out moans.

Unlike Satoru - who takes off his shirt every chance he gets onstage - Suguru was one to shy away from showing skin, slutty piercings and tattoos hidden to the world. It just makes it all the more satisfying as you lick a long stripe along the dragon on his shoulder.

Feels like your little secret. You wanted to be the only one to see this ethereal sight.

“Ah- So good, darling.” Suguru leans back, allowing you more room to play with him as you please. Cock twitching - so close - as you bore into his eyes, sucking his flashy piercings.

He ramps up his pace, bouncing you on his cock in a way that was carnal. It was so feral, the way his balls sting as they smack your ass, a ring of spit and precum forming around his base.

His cock aches for release, but he wants to see you cum first. His pretty girl, cumming all over his throbbing cock.

You pull yourself off his swollen nipples and attach your mouth with his, tongues swirling sensually as he kisses you like he needed you to breathe.

He’s almost as unforgiving with his mouth as he is with his cock. Almost.

KNOCK! KNOCK! KNOCK!

“YOOO I don’t know if ‘pre-concert rituals’ was a code-word for something else but we’re on in twenty minutes.” the unmistakable voice of Suguru’s best friend - and occasional bane-of-his-existence - made you two jump apart.

“The ultimate cockblock.” Suguru sighs out - his pace, however, does not slow down. Each harsh thrust makes it difficult to muffle your yelps of pleasure from Satoru, who was still calling for you two from outside.

Noticing your predicament, Suguru grins dangerously. “Oh? My poor girl finds it hard to stop her moans? Aww, better try harder unless you want dear Satoru finding out.” he mocks in your ear.

Both humiliated and turned on by his words, your dripping pussy clenches around his cock. He lets out a choked-up groan, biting hard into the crook of your neck to stop it.

A satisfied smile spreads across your face, “Who should try harder now, Suguru?”

Ah, perfect. You were perfect, perfect for him.

As Satoru’s yells about “cutting a chunk out of Suguru’s pay” disappear across the hallway, both of you let out exhales of relief.

“Dangerous game you played there, mister.” you raise a brow, teasingly.

He chuckles out, before pulling you to him closer by the waist. Lips ghosting over your own, he whispers “Only with you, my darling.”

Slightly more clear-headed but still dripping with lust, you meet the bounce of Suguru’s hips with your own. Eyes still locked with yours, he stuffs you with every inch - tip kissing your cervix so painfully good.

The steady slapping of skin and synchronized moans fill the room, blocking out the cheering of the audience awaiting your band.

Yet, the air crackled with something different this time. For the first time, it didn’t just feel like just mindless fucking.

Bite mark on your neck stinging, you could feel Sugurus heartbeat thundering under your touch - synchronized with your own.

In this moment it felt like just you two in this world.

You wanted to be the only one in his world. Not his fangirls, not some manager, not anyone else.

Maybe that was the reason for your courage, feeling like everything has finally come to a boiling point.

“S-Suguru.” you breathe out as you feel yourself getting closer.

“Mhm?” brows furrowed, he looks up at you with a tenderness in his eyes that does not translate to the merciless cadence of his hips.

“Be mine.”

And that’s all Suguru ever wanted.

With a final hard thrust of his cock, he pulls you into a searing kiss that sends you both over the edge. He cums in hot spurts, thick ropes of seed filling your quivering cunt. It was feral - and it made you feel like his.

Suguru’s seed drips down the side of his length, forming a white ring at his base as he fucks it deeper into you, letting you ride out your highs together.

As your climaxes bate, he buries his face in your neck, kissing softly over the mark from before. “To be yours is everything I could ever want, darling.” he breathes out, hugging you closer as if to hide this vulnerable moment. But you feel the heat of his cheeks on your skin.

Embracing him, you gather his beautiful black locks in your hand, fingers deftly taking the hair tie around your wrist to tie his long hair into a messy ponytail.

Pulling back, you admire Suguru’s angelic features. Face flushed, lips swollen, and dark eyes half-lidded as he stares up at you in surprise.

“Wanted to see your pretty face.” you huff out a low laugh.

The expression on Suguru’s face is indescribable, such pure adoration in his eyes.

Voice low, he murmurs words meant only for you, “I…I’m in lov-”

“HEYYY I’m serious, stop doing the devil’s tango and GET THE FUCK OUT.” Satoru’s voice bellows once again through the door, shattering the little bubble you and Suguru had found refuge in.

“Ah- um-”

“You-”

Both of you stammer out at once, chuckling at how shy you were acting with one another even after all that had transpired in this room.

“We should probably go, before Satoru and Shoko pop a blood vessel.” Suguru jokes. You laugh out in agreement as he carries you tenderly to the washroom, his interrupted words weighing heavily on both your minds. It’s okay, you have time.

Rapidly cleaned up and dressed, Suguru stops, a hand on the dressing room doorknob. “”Hey..” he starts almost-hesitantly, “After the concert, would you maybe want to-”

“Yes.” you interrupt, excitement lacing your voice.

Chuckling in pure euphoria as you both exit, your smiles turn more sheepish as you’re faced with a bored-looking Shoko and an impatient Satoru tapping his foot. “You horny lil’ fuckers almost missed the show, think of my poor fans~” he exclaims, though the glee in his eyes at your intertwined hands was very evident.

“Hope the sex was good at least.” Shoko drones out, eyes flitting over your guilty flushed faces.

‘Oh yeah, and Suguru - next time you dump your fangirls on me, I chop your balls off.“ she chirps out, pointing her drumsticks threateningly at his neck as you all head back.

Blinding lights.

Deafening screams.

Hair pulled into a messy ponytail, he was fatally beautiful onstage.

Everybody wanted to fuck Suguru Geto, lead bassist of Tokyo Special Grades.

But he only wanted to fuck you.

A/N. MMMMM long-haired men.

Plagiarism not authorized.

#geto x reader #geto x you #geto smut #jjk x reader #jjk x you #jjk smut #geto suguru x reader #geto suguru x you #geto suguru smut #jujutsu kaisen x reader #jujutsu kaisen x you #jujutsu kaisen smut #jujutsu kaisen #jjk fic #jjk #geto suguru #tonywrites

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inbabylontheywept · 4 months ago

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Soviet Birds.

The secret facility that I work in has holes in the ceiling. We don't know how to get them fixed.

We tried asking the government to fix it, once. We told them that the holes in the older parts of the facility had gotten large enough to fit birds through, and that birds were getting through, and that, perhaps, a Soviet Spy could fit through as well.

After all, it is well known that Soviet Spies and pigeons are approximately the same diameter.

Our hope was that that this vague and nonsensical threat would put a little fire under Uncle Sam's feet. If the fed couldn't be bothered to give a shit about the giant gaping holes in the roof of our facility, perhaps they could be persuaded to give a shit about... Soviet Spies.

This attempt at manipulation 100% blew up in our faces.

See, the government does not need to be persuaded to give a shit about Soviet Spies. It still wakes up most nights, drenched in cold sweat, terrified and confident that a Soviet Spy is hiding in their nightstand. If it sees a rock on the ground, it flips it over, pistol drawn, ready to shoot the Soviet Spy it fully expects to slither out from underneath. Which is to say: The government is crazy. So when we dropped those two words - inflitration risk - in the repair request, they came in guns-a-blazin'.

Does that mean that they fixed the roof? Of course not. Don't be stupid. No, instead of performing basic maintenance, they installed a state of the art alarm system throughout the facility - lasers, sonar, the works - and told us to always be on the guard. Because of the roof holes.

Then they left.

So now we had an extremely good alarm system... and birds. Which have combined in incredibly obvious and predictable ways to produce an unending fountain of problems.

For Example: About once a month, someone gets called in by the local airforce dispatch because AAAAAAAAAAA a Spy is in the Rad Lab! We're all gonna die! Except every time, it's a bird. And I get why we have to check, but every time, the dispatcher is panicked and the person going out has to be like listen, listen: It's a bird. It's always a bird. It's been a bird every month for the last fifteen years. It will be a bird next month. All this stress? Bad for your heart.

Second Example: Sometimes, birds get in while we're actually working. And when it's in the morning, you know, it's a nuisance, and it stops testing (we are not going to risk irradiating a bird) but it's not an all-hands-on-deck situation because it doesn't take ten hours to get a bird out. But surprisingly often, the bird gets in riiiiight at closing time, and in that situation, everyone goes feral because nobody can leave until the alarm is set, and we cannot set the alarm while the bird is there, because the bird would immediately trigger it and then we'd have to stay another 4 hours to confirm that it was not a Soviet Bird.

So in order to go home, everyone's top priority is Get That Bird. And we have a system for it.

Step 1: The test stands tend to be located in rooms with 30+ foot ceilings. We can't catch birds in places like that - so we have to lure the bird into the relatively low ceilinged (8 feet only) upper offices.

We do this by turning all the lights off in the test rooms, then putting floodlights by the exits. I don't know why this works - some kind of evolutionary brain fragment shared by both Bugs and Birds - but work it does. The birds almost always follow after the lights. From there, it’s just two guys moving the floodlight and a third guy to turn off the lights.

Step 2: Everyone else has been waiting for this step. There is this long stairway up from the basement level into the offices, and in the final stage, the floodlights are brought to the base of the stairwell to bring the bird up. At the top of the steps there will be a group of tennish people, waiting for the signal. The light guys will set up the final transfer, everyone will tense, and then, swish...a bird will flit up the stairs and into the offices.

It's like watching werewolves on a full moon. Before the bird cometh, we are engineers. Nerds. Pale and skinny things, trembling under the fluorescent lights. After the bird, we are beasts. Feral, gnawing things, glowing under the orange sunrise of the 70's halogen floodlights.

And like all beasts, we cannot help but give chase.

Step 3: The were-engineers begin the hunt. The goal at the start is not really to catch the bird - just exhaust it. So the pack simply does not relent. Because the stakes are going home on time, the group is basically given free reign to go anywhere in the building. If someone's door is open, and the bird goes inside, they're going to have to deal with ten sweaty panting maniacs leaping around their office. They don't get to say that they're busy, or remark on how all this movement is a terrible distraction. They are allowed to sit in silence during the chaos, and perhaps thank the war party for chasing the bird while they sat comfortably on their ass. This has been explained several times, and it will continue to be explained until cooperation is achieved.

Anyway.

The chase can go on for quite some time. Sometimes, the bird will get tired and find a crevice to hide in, where it can then be reached through standard cornered-bird catching techniques.

Other times, it will slow down enough that someone can actually yoink it out of the air. But this will go on until someone catches the bird and triggers Step 4.

Step 4: The Finale. This is the get-the-bird-out-of-the-building stage, and it requires someone to adopt a specific role: To Become the Sacrificial Vessel of Bird Removal.

This job is both coveted and feared. It's coveted, because holding a wild bird in one's hands is a precious thing. To feel how small, and fragile, and scared it is, only to free it from the building? That is what it's like to be a benevolent God. But the cost! Oh, the cost. The entire time the Vessel is in motion, the bird will be biting the hell out of their fingers. And I cannot emphasize enough just how painful bird bites are. Their entire face is a set of needle posed pliers, and they know tricks the even the cartels haven't figured out yet. So there's always a little hubbub about who shall be The Vessel while onlookers, stranded outside The Office of Bird Capture, can only look on. Quiet arguments and pleas are heard, little fragments of fear and pride and glory trickling out of room like the silver dust left behind in a bag of well shook quarters. The sound of concensus is silence, and the argument will go on until that's all that's left. And then, from the darkness of the final office, the chosen sacrifice will step forward: Hands gently cupped, tears streaming down their face, fingers trembling from the pain of the ongoing bird chomps.

And this scene is what organizes people. Not leadership, not truly. No one can think and coordinate a crowd while their fingers are being attacked with a combination nutcracker/ear piercer. But the crowd sees the suffering of their annointed, and it is driven to do everything poossible to make the process flow. People instinctively flair out, finding the fastest path outside. Doors are held open. Paths are cleared. Someone, somehow, always knows the way forward and can describe it to the sufferer. Left, left, forward. Corner closet. Yep, there's a hall in there. Forward. Two-hundred more feet man, you're doing great. Just hold it together a little longer. You're killing it.

Then the final door swings open, and the bird flees out into what remains of daylight. And yet, even here, the deed is not yet done. I cannot explain it in words, but the crowd that helped is never content until they can see and speak on the Bird Vessel's wounds. They all have to pull the fingers back and see what was given. Estimate the price: One day to get better - No, three - No, a week! Are you blind? Do you see that blood blister? -Yeah, that's not going away anytime soon - Damn, can you believe how feisty those things are? Like wolves without teeth.

(They cannot help but touch as they go. It has always been this way. Even Thomas was not content until he felt the wounds in Christ's hands.)

Only when the last of the helpers has seen, and commented, and commended, will the engineers scatter. It is their return from the underworld that announces to the sun living surface dwellers that they too can go home. (@somerunner tolja it needed to be a post.)

#DoD work #lab nonsense #soviet birds #i really like being the bird guy if you cant tell #i just like birds in general #i think this was an essay?#dont really know how to cover the ending for this thing #one part explanation of insane government inefficiency #one part explanation of the kind of joyful humanity that only *comes* from interacting with hilariously inefficient systems #like a full on defense of the beauty that only comes from poor uses of resources #and one part poetic exploration of the sacrificial hero archetype as a bird catcher #i spent so much fuckin time make this guys you have no idea #maximum effort post #effort post

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mostlysignssomeportents · 3 months ago

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“Disenshittify or Die”

youtube

I'm coming to BURNING MAN! On TUESDAY (Aug 27) at 1PM, I'm giving a talk called "DISENSHITTIFY OR DIE!" at PALENQUE NORTE (7&E). On WEDNESDAY (Aug 28) at NOON, I'm doing a "Talking Caterpillar" Q&A at LIMINAL LABS (830&C).

Last weekend, I traveled to Las Vegas for Defcon 32, where I had the immense privilege of giving a solo talk on Track 1, entitled "Disenshittify or die! How hackers can seize the means of computation and build a new, good internet that is hardened against our asshole bosses' insatiable horniness for enshittification":

https://info.defcon.org/event/?id=54861

This was a followup to last year's talk, "An Audacious Plan to Halt the Internet's Enshittification," a talk that kicked off a lot of international interest in my analysis of platform decay ("enshittification"):

https://www.youtube.com/watch?v=rimtaSgGz_4

The Defcon organizers have earned a restful week or two, and that means that the video of my talk hasn't yet been posted to Defcon's Youtube channel, so in the meantime, I thought I'd post a lightly edited version of my speech crib. If you're headed to Burning Man, you can hear me reprise this talk at Palenque Norte (7&E); I'm kicking off their lecture series on Tuesday, Aug 27 at 1PM.

What the fuck happened to the old, good internet?

I mean, sure, our bosses were a little surveillance-happy, and they were usually up for sharing their data with the NSA, and whenever there was a tossup between user security and growth, it was always YOLO time.

But Google Search used to work. Facebook used to show you posts from people you followed. Uber used to be cheaper than a taxi and pay the driver more than a cabbie made. Amazon used to sell products, not Shein-grade self-destructing dropshipped garbage from all-consonant brands. Apple used to defend your privacy, rather than spying on you with your no-modifications-allowed Iphone.

There was a time when you searching for an album on Spotify would get you that album – not a playlist of insipid AI-generated covers with the same name and art.

Microsoft used to sell you software – sure, it was buggy – but now they just let you access apps in the cloud, so they can watch how you use those apps and strip the features you use the most out of the basic tier and turn them into an upcharge.

What – and I cannot stress this enough – the fuck happened?!

I’m talking about enshittification.

Here’s what enshittification looks like from the outside: First, you see a company that’s being good to its end users. Google puts the best search results at the top; Facebook shows you a feed of posts from people and groups you followl; Uber charges small dollars for a cab; Amazon subsidizes goods and returns and shipping and puts the best match for your product search at the top of the page.

That’s stage one, being good to end users. But there’s another part of this stage, call it stage 1a). That’s figuring out how to lock in those users.

There’s so many ways to lock in users.

If you’re Facebook, the users do it for you. You joined Facebook because there were people there you wanted to hang out with, and other people joined Facebook to hang out with you.

That’s the old “network effects” in action, and with network effects come “the collective action problem." Because you love your friends, but goddamn are they a pain in the ass! You all agree that FB sucks, sure, but can you all agree on when it’s time to leave?

No way.

Can you agree on where to go next?

Hell no.

You’re there because that’s where the support group for your rare disease hangs out, and your bestie is there because that’s where they talk with the people in the country they moved away from, then there’s that friend who coordinates their kid’s little league car pools on FB, and the best dungeon master you know isn’t gonna leave FB because that’s where her customers are.

So you’re stuck, because even though FB use comes at a high cost – your privacy, your dignity and your sanity – that’s still less than the switching cost you’d have to bear if you left: namely, all those friends who have taken you hostage, and whom you are holding hostage

Now, sometimes companies lock you in with money, like Amazon getting you to prepay for a year’s shipping with Prime, or to buy your Audible books on a monthly subscription, which virtually guarantees that every shopping search will start on Amazon, after all, you’ve already paid for it.

Sometimes, they lock you in with DRM, like HP selling you a printer with four ink cartridges filled with fluid that retails for more than $10,000/gallon, and using DRM to stop you from refilling any of those ink carts or using a third-party cartridge. So when one cart runs dry, you have to refill it or throw away your investment in the remaining three cartridges and the printer itself.

Sometimes, it’s a grab bag:

You can’t run your Ios apps without Apple hardware;

you can’t run your Apple music, books and movies on anything except an Ios app;

your iPhone uses parts pairing – DRM handshakes between replacement parts and the main system – so you can’t use third-party parts to fix it; and

every OEM iPhone part has a microscopic Apple logo engraved on it, so Apple can demand that the US Customs and Border Service seize any shipment of refurb Iphone parts as trademark violations.

Think Different, amirite?

Getting you locked in completes phase one of the enshittification cycle and signals the start of phase two: making things worse for you to make things better for business customers.

For example, a platform might poison its search results, like Google selling more and more of its results pages to ads that are identified with lighter and lighter tinier and tinier type.

Or Amazon selling off search results and calling it an “ad” business. They make $38b/year on this scam. The first result for your search is, on average, 29% more expensive than the best match for your search. The first row is 25% more expensive than the best match. On average, the best match for your search is likely to be found seventeen places down on the results page.

Other platforms sell off your feed, like Facebook, which started off showing you the things you asked to see, but now the quantum of content from the people you follow has dwindled to a homeopathic residue, leaving a void that Facebook fills with things that people pay to show you: boosted posts from publishers you haven’t subscribed to, and, of course, ads.

Now at this point you might be thinking ‘sure, if you’re not paying for the product, you’re the product.'

Bullshit!

Bull.

Shit.

The people who buy those Google ads? They pay more every year for worse ad-targeting and more ad-fraud

Those publishers paying to nonconsensually cram their content into your Facebook feed? They have to do that because FB suppresses their ability to reach the people who actually subscribed to them

The Amazon sellers with the best match for your query have to outbid everyone else just to show up on the first page of results. It costs so much to sell on Amazon that between 45-51% of every dollar an independent seller brings in has to be kicked up to Don Bezos and the Amazon crime family. Those sellers don’t have the kind of margins that let them pay 51% They have to raise prices in order to avoid losing money on every sale.

"But wait!" I hear you say!

[Come on, say it!]

"But wait! Things on Amazon aren’t more expensive that things at Target, or Walmart, or at a mom and pop store, or direct from the manufacturer.

"How can sellers be raising prices on Amazon if the price at Amazon is the same as at is everywhere else?"

[Any guesses?!]

That’s right, they charge more everywhere. They have to. Amazon binds its sellers to a policy called “most favored nation status,” which says they can’t charge more on Amazon than they charge elsewhere, including direct from their own factory store.

So every seller that wants to sell on Amazon has to raise their prices everywhere else.

Now, these sellers are Amazon’s best customers. They’re paying for the product, and they’re still getting screwed.

Paying for the product doesn’t fill your vapid boss’s shriveled heart with so much joy that he decides to stop trying to think of ways to fuck you over.

Look at Apple. Remember when Apple offered every Ios user a one-click opt out for app-based surveillance? And 96% of users clicked that box?

(The other four percent were either drunk or Facebook employees or drunk Facebook employees.)

That cost Facebook at least ten billion dollars per year in lost surveillance revenue?

I mean, you love to see it.

But did you know that at the same time Apple started spying on Ios users in the same way that Facebook had been, for surveillance data to use to target users for its competing advertising product?

Your Iphone isn’t an ad-supported gimme. You paid a thousand fucking dollars for that distraction rectangle in your pocket, and you’re still the product. What’s more, Apple has rigged Ios so that you can’t mod the OS to block its spying.

If you’re not not paying for the product, you’re the product, and if you are paying for the product, you’re still the product.

Just ask the farmers who are expected to swap parts into their own busted half-million dollar, mission-critical tractors, but can’t actually use those parts until a technician charges them $200 to drive out to the farm and type a parts pairing unlock code into their console.

John Deere’s not giving away tractors. Give John Deere a half mil for a tractor and you will be the product.

Please, my brothers and sisters in Christ. Please! Stop saying ‘if you’re not paying for the product, you’re the product.’

OK, OK, so that’s phase two of enshittification.

Phase one: be good to users while locking them in.

Phase two: screw the users a little to you can good to business customers while locking them in.

Phase three: screw everybody and take all the value for yourself. Leave behind the absolute bare minimum of utility so that everyone stays locked into your pile of shit.

Enshittification: a tragedy in three acts.

That’s what enshittification looks like from the outside, but what’s going on inside the company? What is the pathological mechanism? What sci-fi entropy ray converts the excellent and useful service into a pile of shit?

That mechanism is called twiddling. Twiddling is when someone alters the back end of a service to change how its business operates, changing prices, costs, search ranking, recommendation criteria and other foundational aspects of the system.

Digital platforms are a twiddler’s utopia. A grocer would need an army of teenagers with pricing guns on rollerblades to reprice everything in the building when someone arrives who’s extra hungry.

Whereas the McDonald’s Investments portfolio company Plexure advertises that it can use surveillance data to predict when an app user has just gotten paid so the seller can tack an extra couple bucks onto the price of their breakfast sandwich.

And of course, as the prophet William Gibson warned us, ‘cyberspace is everting.' With digital shelf tags, grocers can change prices whenever they feel like, like the grocers in Norway, whose e-ink shelf tags change the prices 2,000 times per day.

Every Uber driver is offered a different wage for every job. If a driver has been picky lately, the job pays more. But if the driver has been desperate enough to grab every ride the app offers, the pay goes down, and down, and down.

The law professor Veena Dubal calls this ‘algorithmic wage discrimination.' It’s a prime example of twiddling.

Every youtuber knows what it’s like to be twiddled. You work for weeks or months, spend thousands of dollars to make a video, then the algorithm decides that no one – not your own subscribers, not searchers who type in the exact name of your video – will see it.

Why? Who knows? The algorithm’s rules are not public.

Because content moderation is the last redoubt of security through obscurit: they can’t tell you what the como algorithm is downranking because then you’d cheat.

Youtube is the kind of shitty boss who docks every paycheck for all the rules you’ve broken, but won’t tell you what those rules were, lest you figure out how to break those rules next time without your boss catching you.

Twiddling can also work in some users’ favor, of course. Sometimes platforms twiddle to make things better for end users or business customers.

For example, Emily Baker-White from Forbes revealed the existence of a back-end feature that Tiktok’s management can access they call the “heating tool.”

When a manager applies the heating toll to a performer’s account, that performer’s videos are thrust into the feeds of millions of users, without regard to whether the recommendation algorithm predicts they will enjoy that video.

Why would they do this? Well, here’s an analogy from my boyhood I used to go to this traveling fair that would come to Toronto at the end of every summer, the Canadian National Exhibition. If you’ve been to a fair like the Ex, you know that you can always spot some guy lugging around a comedically huge teddy bear.

Nominally, you win that teddy bear by throwing five balls in a peach-basket, but to a first approximation, no one has ever gotten five balls to stay in that peach-basket.

That guy “won” the teddy bear when a carny on the midway singled him out and said, "fella, I like your face. Tell you what I’m gonna do: You get just one ball in the basket and I’ll give you this keychain, and if you amass two keychains, I’ll let you trade them in for one of these galactic-scale teddy-bears."

That’s how the guy got his teddy bear, which he now has to drag up and down the midway for the rest of the day.

Why the hell did that carny give away the teddy bear? Because it turns the guy into a walking billboard for the midway games. If that dopey-looking Judas Goat can get five balls into a peach basket, then so can you.

Except you can’t.

Tiktok’s heating tool is a way to give away tactical giant teddy bears. When someone in the TikTok brain trust decides they need more sports bros on the platform, they pick one bro out at random and make him king for the day, heating the shit out of his account.

That guy gets a bazillion views and he starts running around on all the sports bro forums trumpeting his success: *I am the Louis Pasteur of sports bro influencers!"

The other sports bros pile in and start retooling to make content that conforms to the idiosyncratic Tiktok format. When they fail to get giant teddy bears of their own, they assume that it’s because they’re doing Tiktok wrong, because they don’t know about the heating tool.

But then comes the day when the TikTok Star Chamber decides they need to lure in more astrologers, so they take the heat off that one lucky sports bro, and start heating up some lucky astrologer.

Giant teddy bears are all over the place: those Uber drivers who were boasting to the NYT ten years ago about earning $50/hour? The Substackers who were rolling in dough? Joe Rogan and his hundred million dollar Spotify payout? Those people are all the proud owners of giant teddy bears, and they’re a steal.

Because every dollar they get from the platform turns into five dollars worth of free labor from suckers who think they just internetting wrong.

Giant teddy bears are just one way of twiddling. Platforms can play games with every part of their business logic, in highly automated ways, that allows them to quickly and efficiently siphon value from end users to business customers and back again, hiding the pea in a shell game conducted at machine speeds, until they’ve got everyone so turned around that they take all the value for themselves.

That’s the how: How the platforms do the trick where they are good to users, then lock users in, then maltreat users to be good to business customers, then lock in those business customers, then take all the value for themselves.

So now we know what is happening, and how it is happening, all that’s left is why it’s happening.

Now, on the one hand, the why is pretty obvious. The less value that end-users and business customers capture, the more value there is left to divide up among the shareholders and the executives.

That’s why, but it doesn’t tell you why now. Companies could have done this shit at any time in the past 20 years, but they didn’t. Or at least, the successful ones didn’t. The ones that turned themselves into piles of shit got treated like piles of shit. We avoided them and they died.

Remember Myspace? Yahoo Search? Livejournal? Sure, they’re still serving some kind of AI slop or programmatic ad junk if you hit those domains, but they’re gone.

And there’s the clue: It used to be that if you enshittified your product, bad things happened to your company. Now, there are no consequences for enshittification, so everyone’s doing it.

Let’s break that down: What stops a company from enshittifying?

There are four forces that discipline tech companies. The first one is, obviously, competition.

If your customers find it easy to leave, then you have to worry about them leaving

Many factors can contribute to how hard or easy it is to depart a platform, like the network effects that Facebook has going for it. But the most important factor is whether there is anywhere to go.

Back in 2012, Facebook bought Insta for a billion dollars. That may seem like chump-change in these days of eleven-digit Big Tech acquisitions, but that was a big sum in those innocent days, and it was an especially big sum to pay for Insta. The company only had 13 employees, and a mere 25 million registered users.

But what mattered to Zuckerberg wasn’t how many users Insta had, it was where those users came from.

[Does anyone know where those Insta users came from?]

That’s right, they left Facebook and joined Insta. They were sick of FB, even though they liked the people there, they hated creepy Zuck, they hated the platform, so they left and they didn’t come back.

So Zuck spent a cool billion to recapture them, A fact he put in writing in a midnight email to CFO David Ebersman, explaining that he was paying over the odds for Insta because his users hated him, and loved Insta. So even if they quit Facebook (the platform), they would still be captured Facebook (the company).

Now, on paper, Zuck’s Instagram acquisition is illegal, but normally, that would be hard to stop, because you’d have to prove that he bought Insta with the intention of curtailing competition.

But in this case, Zuck tripped over his own dick: he put it in writing.

But Obama’s DoJ and FTC just let that one slide, following the pro-monopoly policies of Reagan, Bush I, Clinton and Bush II, and setting an example that Trump would follow, greenlighting gigamergers like the catastrophic, incestuous Warner-Discovery marriage.

Indeed, for 40 years, starting with Carter, and accelerating through Reagan, the US has encouraged monopoly formation, as an official policy, on the grounds that monopolies are “efficient.”

If everyone is using Google Search, that’s something we should celebrate. It means they’ve got the very best search and wouldn’t it be perverse to spend public funds to punish them for making the best product?

But as we all know, Google didn’t maintain search dominance by being best. They did it by paying bribes. More than 20 billion per year to Apple alone to be the default Ios search, plus billions more to Samsung, Mozilla, and anyone else making a product or service with a search-box on it, ensuring that you never stumble on a search engine that’s better than theirs.

Which, in turn, ensured that no one smart invested big in rival search engines, even if they were visibly, obviously superior. Why bother making something better if Google’s buying up all the market oxygen before it can kindle your product to life?

Facebook, Google, Microsoft, Amazon – they’re not “making things” companies, they’re “buying things” companies, taking advantage of official tolerance for anticompetitive acquisitions, predatory pricing, market distorting exclusivity deals and other acts specifically prohibited by existing antitrust law.

Their goal is to become too big to fail, because that makes them too big to jail, and that means they can be too big to care.

Which is why Google Search is a pile of shit and everything on Amazon is dropshipped garbage that instantly disintegrates in a cloud of offgassed volatile organic compounds when you open the box.

Once companies no longer fear losing your business to a competitor, it’s much easier for them to treat you badly, because what’re you gonna do?

Remember Lily Tomlin as Ernestine the AT&T operator in those old SNL sketches? “We don’t care. We don’t have to. We’re the phone company.”

Competition is the first force that serves to discipline companies and the enshittificatory impulses of their leadership, and we just stopped enforcing competition law.

It takes a special kind of smooth-brained asshole – that is, an establishment economist – to insist that the collapse of every industry from eyeglasses to vitamin C into a cartel of five or fewer companies has nothing to do with policies that officially encouraged monopolization.

It’s like we used to put down rat poison and we didn’t have a rat problem. Then these dickheads convinced us that rats were good for us and we stopped putting down rat poison, and now rats are gnawing our faces off and they’re all running around saying, "Who’s to say where all these rats came from? Maybe it was that we stopped putting down poison, but maybe it’s just the Time of the Rats. The Great Forces of History bearing down on this moment to multiply rats beyond all measure!"

Antitrust didn’t slip down that staircase and fall spine-first on that stiletto: they stabbed it in the back and then they pushed it.

And when they killed antitrust, they also killed regulation, the second force that disciplines companies. Regulation is possible, but only when the regulator is more powerful than the regulated entities. When a company is bigger than the government, it gets damned hard to credibly threaten to punish that company, no matter what its sins.

That’s what protected IBM for all those years when it had its boot on the throat of the American tech sector. Do you know, the DOJ fought to break up IBM in the courts from 1970-1982, and that every year, for 12 consecutive years, IBM spent more on lawyers to fight the USG than the DOJ Antitrust Division spent on all the lawyers fighting every antitrust case in the entire USA?

IBM outspent Uncle Sam for 12 years. People called it “Antitrust’s Vietnam.” All that money paid off, because by 1982, the president was Ronald Reagan, a man whose official policy was that monopolies were “efficient." So he dropped the case, and Big Blue wriggled off the hook.

It’s hard to regulate a monopolist, and it’s hard to regulate a cartel. When a sector is composed of hundreds of competing companies, they compete. They genuinely fight with one another, trying to poach each others’ customers and workers. They are at each others’ throats.

It’s hard enough for a couple hundred executives to agree on anything. But when they’re legitimately competing with one another, really obsessing about how to eat each others’ lunches, they can’t agree on anything.

The instant one of them goes to their regulator with some bullshit story, about how it’s impossible to have a decent search engine without fine-grained commercial surveillance; or how it’s impossible to have a secure and easy to use mobile device without a total veto over which software can run on it; or how it’s impossible to administer an ISP’s network unless you can slow down connections to servers whose owners aren’t paying bribes for “premium carriage"; there’s some *other company saying, “That’s bullshit”

“We’ve managed it! Here’s our server logs, our quarterly financials and our customer testimonials to prove it.”

100 companies are a rabble, they're a mob. They can’t agree on a lobbying position. They’re too busy eating each others’ lunch to agree on how to cater a meeting to discuss it.

But let those hundred companies merge to monopoly, absorb one another in an incestuous orgy, turn into five giant companies, so inbred they’ve got a corporate Habsburg jaw, and they become a cartel.

It’s easy for a cartel to agree on what bullshit they’re all going to feed their regulator, and to mobilize some of the excess billions they’ve reaped through consolidation, which freed them from “wasteful competition," sp they can capture their regulators completely.

You know, Congress used to pass federal consumer privacy laws? Not anymore.

The last time Congress managed to pass a federal consumer privacy law was in 1988: The Video Privacy Protection Act. That’s a law that bans video-store clerks from telling newspapers what VHS cassettes you take home. In other words, it regulates three things that have effectively ceased to exist.

The threat of having your video rental history out there in the public eye was not the last or most urgent threat the American public faced, and yet, Congress is deadlocked on passing a privacy law.

Tech companies’ regulatory capture involves a risible and transparent gambit, that is so stupid, it’s an insult to all the good hardworking risible transparent ruses out there.

Namely, they claim that when they violate your consumer, privacy or labor rights, It’s not a crime, because they do it with an app.

Algorithmic wage discrimination isn’t illegal wage theft: we do it with an app.

Spying on you from asshole to appetite isn’t a privacy violation: we do it with an app.

And Amazon’s scam search tool that tricks you into paying 29% more than the best match for your query? Not a ripoff. We do it with an app.

Once we killed competition – stopped putting down rat poison – we got cartels – the rats ate our faces. And the cartels captured their regulators – the rats bought out the poison factory and shut it down.

So companies aren’t constrained by competition or regulation.

But you know what? This is tech, and tech is different.IIt’s different because it’s flexible. Because our computers are Turing-complete universal von Neumann machines. That means that any enshittificatory alteration to a program can be disenshittified with another program.

Every time HP jacks up the price of ink , they invite a competitor to market a refill kit or a compatible cartridge.

When Tesla installs code that says you have to pay an extra monthly fee to use your whole battery, they invite a modder to start selling a kit to jailbreak that battery and charge it all the way up.

Lemme take you through a little example of how that works: Imagine this is a product design meeting for our company’s website, and the guy leading the meeting says “Dudes, you know how our KPI is topline ad-revenue? Well, I’ve calculated that if we make the ads just 20% more invasive and obnoxious, we’ll boost ad rev by 2%”

This is a good pitch. Hit that KPI and everyone gets a fat bonus. We can all take our families on a luxury ski vacation in Switzerland.

But here’s the thing: someone’s gonna stick their arm up – someone who doesn’t give a shit about user well-being, and that person is gonna say, “I love how you think, Elon. But has it occurred to you that if we make the ads 20% more obnoxious, then 40% of our users will go to a search engine and type 'How do I block ads?'"

I mean, what a nightmare! Because once a user does that, the revenue from that user doesn’t rise to 102%. It doesn’t stay at 100% It falls to zero, forever.

[Any guesses why?]

Because no user ever went back to the search engine and typed, 'How do I start seeing ads again?'

Once the user jailbreaks their phone or discovers third party ink, or develops a relationship with an independent Tesla mechanic who’ll unlock all the DLC in their car, that user is gone, forever.

Interoperability – that latent property bequeathed to us courtesy of Herrs Turing and Von Neumann and their infinitely flexible, universal machines – that is a serious check on enshittification.

The fact that Congress hasn’t passed a privacy law since 1988 Is countered, at least in part, by the fact that the majority of web users are now running ad-blockers, which are also tracker-blockers.

But no one’s ever installed a tracker-blocker for an app. Because reverse engineering an app puts in you jeopardy of criminal and civil prosecution under Section 1201 of the Digital Millennium Copyright Act, with penalties of a 5-year prison sentence and a $500k fine for a first offense.

And violating its terms of service puts you in jeopardy under the Computer Fraud and Abuse Act of 1986, which is the law that Ronald Reagan signed in a panic after watching Wargames (seriously!).

Helping other users violate the terms of service can get you hit with a lawsuit for tortious interference with contract. And then there’s trademark, copyright and patent.

All that nonsense we call “IP,” but which Jay Freeman of Cydia calls “Felony Contempt of Business Model."

So if we’re still at that product planning meeting and now it’s time to talk about our app, the guy leading the meeting says, “OK, so we’ll make the ads in the app 20% more obnoxious to pull a 2% increase in topline ad rev?”

And that person who objected to making the website 20% worse? Their hand goes back up. Only this time they say “Why don’t we make the ads 100% more invasive and get a 10% increase in ad rev?"

Because it doesn't matter if a user goes to a search engine and types, “How do I block ads in an app." The answer is: you can't. So YOLO, enshittify away.

“IP” is just a euphemism for “any law that lets me reach outside my company’s walls to exert coercive control over my critics, competitors and customers,” and “app” is just a euphemism for “A web page skinned with the right IP so that protecting your privacy while you use it is a felony.”

Interop used to keep companies from enshittifying. If a company made its client suck, someone would roll out an alternative client, if they ripped a feature out and wanted to sell it back to you as a monthly subscription, someone would make a compatible plugin that restored it for a one-time fee, or for free.

To help people flee Myspace, FB gave them bots that you’d load with your login credentials. It would scrape your waiting Myspace messages and put ‘em in your FB inbox, and login to Myspace and paste your replies into your Myspace outbox. So you didn’t have to choose between the people you loved on Myspace, and Facebook, which launched with a promise never to spy on you. Remember that?!

Thanks to the metastasis of IP, all that is off the table today. Apple owes its very existence to iWork Suite, whose Pages, Numbers and Keynote are file-compatible with Microsoft’s Word, Excel and Powerpoint. But make an IOS runtime that’ll play back the files you bought from Apple’s stores on other platforms, and they’ll nuke you til you glow.

FB wouldn’t have had a hope of breaking Myspace’s grip on social media without that scrape, but scrape FB today in support of an alternative client and their lawyers will bomb you til the rubble bounces.

Google scraped every website in the world to create its search index. Try and scrape Google and they’ll have your head on a pike.

When they did it, it was progress. When you do it to them, that’s piracy. Every pirate wants to be an admiral.

Because this handful of companies has so thoroughly captured their regulators, they can wield the power of the state against you when you try to break their grip on power, even as their own flagrant violations of our rights go unpunished. Because they do them with an app.

Tech lost its fear of competitin it neutralized the threat from regulators, and then put them in harness to attack new startups that might do unto them as they did unto the companies that came before them.

But even so, there was a force that kept our bosses in check That force was us. Tech workers.

Tech workers have historically been in short supply, which gave us power, and our bosses knew it.

To get us to work crazy hours, they came up with a trick. They appealed to our love of technology, and told us that we were heroes of a digital revolution, who would “organize the world’s information and make it useful,” who would “bring the world closer together.”

They brought in expert set-dressers to turn our workplaces into whimsical campuses with free laundry, gourmet cafeterias, massages, and kombucha, and a surgeon on hand to freeze our eggs so that we could work through our fertile years.

They convinced us that we were being pampered, rather than being worked like government mules.

This trick has a name. Fobazi Ettarh, the librarian-theorist, calls it “vocational awe, and Elon Musk calls it being “extremely hardcore.”

This worked very well. Boy did we put in some long-ass hours!

But for our bosses, this trick failed badly. Because if you miss your mother’s funeral and to hit a deadline, and then your boss orders you to enshittify that product, you are gonna experience a profound moral injury, which you are absolutely gonna make your boss share.

Because what are they gonna do? Fire you? They can’t hire someone else to do your job, and you can get a job that’s even better at the shop across the street.

So workers held the line when competition, regulation and interop failed.

But eventually, supply caught up with demand. Tech laid off 260,000 of us last year, and another 100,000 in the first half of this year.

You can’t tell your bosses to go fuck themselves, because they’ll fire your ass and give your job to someone who’ll be only too happy to enshittify that product you built.

That’s why this is all happening right now. Our bosses aren’t different. They didn’t catch a mind-virus that turned them into greedy assholes who don’t care about our users’ wellbeing or the quality of our products.

As far as our bosses have always been concerned, the point of the business was to charge the most, and deliver the least, while sharing as little as possible with suppliers, workers, users and customers. They’re not running charities.

Since day one, our bosses have shown up for work and yanked as hard as they can on the big ENSHITTIFICATION lever behind their desks, only that lever didn’t move much. It was all gummed up by competition, regulation, interop and workers.

As those sources of friction melted away, the enshittification lever started moving very freely.

Which sucks, I know. But think about this for a sec: our bosses, despite being wildly imperfect vessels capable of rationalizing endless greed and cheating, nevertheless oversaw a series of actually great products and services.

Not because they used to be better people, but because they used to be subjected to discipline.

So it follows that if we want to end the enshittocene, dismantle the enshitternet, and build a new, good internet that our bosses can’t wreck, we need to make sure that these constraints are durably installed on that internet, wound around its very roots and nerves. And we have to stand guard over it so that it can’t be dismantled again.

A new, good internet is one that has the positive aspects of the old, good internet: an ethic of technological self-determination, where users of technology (and hackers, tinkerers, startups and others serving as their proxies) can reconfigure and mod the technology they use, so that it does what they need it to do, and so that it can’t be used against them.

But the new, good internet will fix the defects of the old, good internet, the part that made it hard to use for anyone who wasn’t us. And hell yeah we can do that. Tech bosses swear that it’s impossible, that you can’t have a conversation friend without sharing it with Zuck; or search the web without letting Google scrape you down to the viscera; or have a phone that works reliably without giving Apple a veto over the software you install.

They claim that it’s a nonsense to even ponder this kind of thing. It’s like making water that’s not wet. But that’s bullshit. We can have nice things. We can build for the people we love, and give them a place that’s worth of their time and attention.

To do that, we have to install constraints.

The first constraint, remember, is competition. We’re living through a epochal shift in competition policy. After 40 years with antitrust enforcement in an induced coma, a wave of antitrust vigor has swept through governments all over the world. Regulators are stepping in to ban monopolistic practices, open up walled gardens, block anticompetitive mergers, and even unwind corrupt mergers that were undertaken on false pretenses.

Normally this is the place in the speech where I’d list out all the amazing things that have happened over the past four years. The enforcement actions that blocked companies from becoming too big to care, and that scared companies away from even trying.

Like Wiz, which just noped out of the largest acquisition offer in history, turning down Google’s $23b cashout, and deciding to, you know, just be a fucking business that makes money by producing a product that people want and selling it at a competitive price.

Normally, I’d be listing out FTC rulemakings that banned noncompetes nationwid. Or the new merger guidelines the FTC and DOJ cooked up, which – among other things – establish that the agencies should be considering whether a merger will negatively impact privacy.

I had a whole section of this stuff in my notes, a real victory lap, but I deleted it all this week.

[Can anyone guess why?]

That’s right! This week, Judge Amit Mehta, ruling for the DC Circuit of these United States of America, In the docket 20-3010 a case known as United States v. Google LLC, found that “Google is a monopolist, and it has acted as one to maintain its monopoly," and ordered Google and the DOJ to propose a schedule for a remedy, like breaking the company up.

So yeah, that was pretty fucking epic.

Now, this antitrust stuff is pretty esoteric, and I won’t gatekeep you or shame you if you wanna keep a little distance on this subject. Nearly everyone is an antitrust normie, and that's OK. But if you’re a normie, you’re probably only catching little bits and pieces of the narrative, and let me tell you, the monopolists know it and they are flooding the zone.

The Wall Street Journal has published over 100 editorials condemning FTC Chair Lina Khan, saying she’s an ineffectual do-nothing, wasting public funds chasing doomed, quixotic adventures against poor, innocent businesses accomplishing nothing

[Does anyone out there know who owns the Wall Street Journal?]

That’s right, it’s Rupert Murdoch. Do you really think Rupert Murdoch pays his editorial board to write one hundred editorials about someone who’s not getting anything done?

The reality is that in the USA, in the UK, in the EU, in Australia, in Canada, in Japan, in South Korea, even in China, we are seeing more antitrust action over the past four years than over the preceding forty years.

Remember, competition law is actually pretty robust. The problem isn’t the law, It’s the enforcement priorities. Reagan put antitrust in mothballs 40 years ago, but that elegant weapon from a more civilized age is now back in the hands of people who know how to use it, and they’re swinging for the fences.

Next up: regulation.

As the seemingly inescapable power of the tech giants is revealed for the sham it always was, governments and regulators are finally gonna kill the “one weird trick” of violating the law, and saying “It doesn’t count, we did it with an app.”

Like in the EU, they’re rolling out the Digital Markets Act this year. That’s a law requiring dominant platforms to stand up APIs so that third parties can offer interoperable services.

So a co-op, a nonprofit, a hobbyist, a startup, or a local government agency wil eventuallyl be able to offer, say, a social media server that can interconnect with one of the dominant social media silos, and users who switch to that new platform will be able to continue to exchange messages with the users they follow and groups they belong to, so the switching costs will fall to damned near zero.

That’s a very cool rule, but what’s even cooler is how it’s gonna be enforced. Previous EU tech rules were “regulations” as in the GDPR – the General Data Privacy Regulation. EU regs need to be “transposed” into laws in each of the 27 EU member states, so they become national laws that get enforced by national courts.

For Big Tech, that means all previous tech regulations are enforced in Ireland, because Ireland is a tax haven, and all the tech companies fly Irish flags of convenience.

Here’s the thing: every tax haven is also a crime haven. After all, if Google can pretend it’s Irish this week, it can pretend to be Cypriot, or Maltese, or Luxembougeious next week. So Ireland has to keep these footloose criminal enterprises happy, or they’ll up sticks and go somewhere else.

This is why the GDPR is such a goddamned joke in practice. Big tech wipes its ass with the GDPR, and the only way to punish them starts with Ireland’s privacy commissioner, who barely bothers to get out of bed. This is an agency that spends most of its time watching cartoons on TV in its pajamas and eating breakfast cereal. So all of the big GDPR cases go to Ireland and they die there.

This is hardly a secret. The European Commission knows it’s going on. So with the DMA, the Commission has changed things up: The DMA is an “Act,” not a “Regulation.” Meaning it gets enforced in the EU’s federal courts, bypassing the national courts in crime-havens like Ireland.

In other words, the “we violate privacy law, but we do it with an app” gambit that worked on Ireland’s toothless privacy watchdog is now a dead letter, because EU federal judges have no reason to swallow that obvious bullshit.

Here in the US, the dam is breaking on federal consumer privacy law – at last!

Remember, our last privacy law was passed in 1988 to protect the sanctity of VHS rental history. It's been a minute.

And the thing is, there's a lot of people who are angry about stuff that has some nexus with America's piss-poor privacy landscape. Worried that Facebook turned grampy into a Qanon? That Insta made your teen anorexic? That TikTok is brainwashing millennials into quoting Osama Bin Laden? Or that cops are rolling up the identities of everyone at a Black Lives Matter protest or the Jan 6 riots by getting location data from Google? Or that Red State Attorneys General are tracking teen girls to out-of-state abortion clinics? Or that Black people are being discriminated against by online lending or hiring platforms? Or that someone is making AI deepfake porn of you?

A federal privacy law with a private right of action – which means that individuals can sue companies that violate their privacy – would go a long way to rectifying all of these problems

There's a pretty big coalition for that kind of privacy law! Which is why we have seen a procession of imperfect (but steadily improving) privacy laws working their way through Congress.

If you sign up for EFF’s mailing list at eff.org we’ll send you an email when these come up, so you can call your Congressjerk or Senator and talk to them about it. Or better yet, make an appointment to drop by their offices when they’re in their districts, and explain to them that you’re not just a registered voter from their district, you’re the kind of elite tech person who goes to Defcon, and then explain the bill to them. That stuff makes a difference.

What about self-help? How are we doing on making interoperability legal again, so hackers can just fix shit without waiting for Congress or a federal agency to act?

All the action here these day is in the state Right to Repair fight. We’re getting state R2R bills, like the one that passed this year in Oregon that bans parts pairing, where DRM is used to keep a device from using a new part until it gets an authorized technician’s unlock code.

These bills are pushed by a fantastic group of organizations called the Repair Coalition, at Repair.org, and they’ll email you when one of these laws is going through your statehouse, so you can meet with your state reps and explain to the JV squad the same thing you told your federal reps.

Repair.org’s prime mover is Ifixit, who are genuine heroes of the repair revolution, and Ifixit’s founder, Kyle Wiens, is here at the con. When you see him, you can shake his hand and tell him thanks, and that’ll be even better if you tell him that you’ve signed up to get alerts at repair.org!

Now, on to the final way that we reverse enhittification and build that new, good internet: you, the tech labor force.

For years, your bosses tricked you into thinking you were founders in waiting, temporarily embarrassed entrepreneurs who were only momentarily drawing a salary.

You certainly weren’t workers. Your power came from your intrinsic virtue, not like those lazy slobs in unions who have to get their power through that kumbaya solidarity nonsense.

It was a trick. You were scammed. The power you had came from scarcity, and so when the scarcity ended, when the industry started ringing up six-figure annual layoffs, your power went away with it.

The only durable source of power for tech workers is as workers, in a union.

Think about Amazon. Warehouse workers have to piss in bottles and have the highest rate of on-the-job maimings of any competing business. Whereas Amazon coders get to show up for work with facial piercings, green mohawks, and black t-shirts that say things their bosses don’t understand. They can piss whenever they want!

That’s not because Jeff Bezos or Andy Jassy loves you guys. It’s because they’re scared you’ll quit and they don’t know how to replace you.

Time for the second obligatory William Gibson quote: “The future is here, it’s just not evenly distributed.” You know who’s living in the future?. Those Amazon blue-collar workers. They are the bleeding edge.

Drivers whose eyeballs are monitored by AI cameras that do digital phrenology on their faces to figure out whether to dock their pay, warehouse workers whose bodies are ruined in just months.

As tech bosses beef up that reserve army of unemployed, skilled tech workers, then those tech workers – you all – will arrive at the same future as them.

Look, I know that you’ve spent your careers explaining in words so small your boss could understand them that you refuse to enshittify the company’s products, and I thank you for your service.

But if you want to go on fighting for the user, you need power that’s more durable than scarcity. You need a union. Wanna learn how? Check out the Tech Workers Coalition and Tech Solidarity, and get organized.

Enshittification didn’t arise because our bosses changed. They were always that guy.

They were always yankin’ on that enshittification lever in the C-suite.

What changed was the environment, everything that kept that switch from moving.

And that’s good news, in a bankshot way, because it means we can make good services out of imperfect people. As a wildly imperfect person myself, I find this heartening.

The new good internet is in our grasp: an internet that has the technological self-determination of the old, good internet, and the greased-skids simplicity of Web 2.0 that let all our normie friends get in on the fun.

Tech bosses want you to think that good UX and enshittification can’t ever be separated. That’s such a self-serving proposition you can spot it from orbit. We know it, 'cause we built the old good internet, and we’ve been fighting a rear-guard action to preserve it for the past two decades.

It’s time to stop playing defense. It's time to go on the offensive. To restore competition, regulation, interop and tech worker power so that we can create the new, good internet we’ll need to fight fascism, the climate emergency, and genocide.

To build a digital nervous system for a 21st century in which our children can thrive and prosper.

Community voting for SXSW is live! If you wanna hear RIDA QADRI and me talk about how GIG WORKERS can DISENSHITTIFY their jobs with INTEROPERABILITY, VOTE FOR THIS ONE!

If you'd like an essay-formatted version of this post to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:

https://pluralistic.net/2024/08/17/hack-the-planet/#how-about-a-nice-game-of-chess

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