#I want to reiterate it's just personal opinion that zepotha is worse than goncharov you can't really 'objectively' say anything like that

[sepal-sea]

I don't think zepotha is actually bad in the way ppl (on tumblr) think it is.

Ok so goncharov functions pretty much exactly like a real movie might. Chances are, if you weren't given context to the meme, you would legitimately think this obscure homoerotic mafia movie rocketed to internet fame by shipping obsessed tumblrites was real, because it's totally plausible! It's not a shallow meme either, people legitimately posted about it in the in-depth and realistic way an online fandom would post about it, even disagreeing or having bad takes about it. Goncharov is basically the acting-out of any other tumblr fandom but now with a movie that doesn't exist. Because tumblr is a text-based platform it's really easy to line out this kind of analysis and fan behavior, and to agree on an accepted canon. Goncharov is remarkably centralized, and bits of "canon" rarely go against each other, and instead add to each other. You could easily make a real movie out of the accepted canon.

Zepotha, meanwhile, shows only the most shallow understanding of it's genre or potential fanbase. It's all "you look like this girl" and "this reminds me of this scene". It doesn't feel like a legitimate fanbase. But I think that's not inaccurate to how things that are popular on tiktok function. An obscure horror movie rocketed to tiktok fame would one hundred percent have a fandom largedly composed of only the most surface-level, visual aspects of it (of course with a small group of freaks posting the most insanely detailed videos ever about it). In that way, the trick functions exactly as intended. Also, with tiktok being a video-based platform that is of course going to predispose ppl to the most visual elements of fan culture. That's not the main reason zepotha is worse though, because videos about zepotha were not actually the main form of content on tiktok. Commenting was. Even though zepotha SHOULD be more centralized, as it WAS actually organized by one person, it's not, precisely because it was based around commenting and spreading the meme. This makes it hard to find a solid line of "canon", as comments are attached to videos which are basically impossible to neatly string together and follow along with. That's why there was so much conflicting confirmation; there were a bunch of different "the girl"s in zepotha, a ton of different "the scene"s, but anything past that was unexplored. this is the reason I think that zepotha is worse, but it's also not really anyone's fault-this would have happened due to the medium no matter what. I still think it was really cool and fun how people decided to join in on this meme, and I don't think it's necessarily a bad thing that it was being used to market a song. I appreciate the purity of goncharov as a labor of love, but I also don't think zepotha being a marketing scheme automatically makes it bad. Artists need all the help they can get, and it's nice that this person managed to make a viral meme that actually helped their song, entirely based on a fake horror movie bit. I probably would have thought zepotha was really funny and cool if goncharov didn't already exist (and was way better).

TLDR: it's not zepotha's fault it's worse than goncharov, it's tiktok's fault. Also, zepotha isn't even that bad, it's just not as good as goncharov, and we're overly defensive bc we see it as a cheap knockoff