#I like all of these for the high production value and smart/engaging creators

[thegunlady]

Interesting Youtube videos that make me feel better when I'm sad and maybe they'll make you feel better too:

Safiya and Tyler stay at and review every hotel and resort on the Las Vegas Strip (Part 1 | Part 2).

Trixie Mattel turns herself into Dr. Manhattan from Watchmen with body paint.

Jenny Nicholson's 4-hour breakdown of the failed Disney World Star Wars hotel built in 2022 and why it shut down after 18 months.

Ryan and Shane from Buzzfeed Unsolved eating all the boysenberry foods at Knott's Boysenberry Festival.

Engineer and inventor Simone Giertz builds her dog a selfie booth out of Legos.

Drew Gooden buys and tries tons of weird shit from Instagram ads. (Part 1 | Part 2 | Part 3 | Part 4)

[ameliasoulturner]

What Actually Works on LinkedIn in 2025 — And How to Get Ahead of Everyone Else

If you think LinkedIn is still just a digital resume board, you’re missing out. In 2025, it’s a full-blown creator economy with a professional twist — and it's noisier than ever. Everyone is posting, promoting, and preaching. But not everyone is winning.

The secret? Knowing what actually works — and what just clutters your feed.

If you want to stand out, build authority, and make LinkedIn your #1 platform for leads, connections, and growth, here’s what’s working right now (and how you can get ahead before the algorithm changes again).

1. Thought Leadership Is King — But Only If It’s Personal

You’ve probably heard “post valuable content.” But in 2025, the type of value matters. Sharing regurgitated tips isn’t going to cut it. What wins now is storytelling. People want a peek behind the curtain — your failures, your frameworks, your first-hand experiences.

So instead of saying, “Consistency is important on LinkedIn,” tell us about the time you posted for 90 days straight and landed your biggest client ever on Day 72. That’s memorable. That builds trust.

2. Carousel Posts Get the Most Attention — When Done Right

LinkedIn’s algorithm in 2025 loves native carousels. But only if the first slide stops the scroll.

Use bold headlines, a clear hook, and structure your carousels like mini-stories: Problem > Mistake > Truth > Framework > CTA.

Pro tip: Keep it under 10 slides, use large fonts, and design like you're talking to someone on their phone during a coffee break. Clarity beats clever every time.

3. Commenting Is the New Networking

Instead of cold messaging, smart LinkedIn creators are building visibility by commenting daily on high-performing posts in their niche.

Drop thoughtful, relatable comments that add value — not “great post.” It makes people curious about you and leads to profile visits, follows, and DMs that you didn’t have to initiate.

4. Video Posts Are Hot — Especially If You Look Raw and Real

Forget polished edits. The videos that win now look like FaceTime chats: you, a camera, a clear point, and 60 seconds or less.

If you can tell a quick story or give a punchy insight — while looking like a real person, not a robot reading a script — you’re golden.

Closed captions and vertical format are a must. Mobile-first is the name of the game in 2025.

5. Profiles Are More Important Than Posts

Think of your LinkedIn profile like your homepage. People will always check it after seeing your content.

What works:

A headline that tells people what you do and who you help

A profile picture with direct eye contact

A banner with your offer or mission

A featured section with your best post, lead magnet, or product

Bonus: Use emojis sparingly and only in relevant places. It’s still LinkedIn, not Instagram.

6. Collaboration > Self-Promotion

Cross-posting and tagging other creators in thoughtful ways gets you seen faster than spamming your wins all the time.

Start by shouting out people who inspired your post, or sharing their frameworks with credit. Reciprocity wins. LinkedIn in 2025 is as much about who you lift as how you grow.

7. Polls Still Work — But You Have to Be Smart About It

Polls are still engaging if they’re framed right. Instead of asking generic questions, tap into debates.

Example: Which one actually drives more revenue in 2025? A) LinkedIn DMs B) Email Marketing C) Cold Calling D) Paid Ads

Then follow it with a post or comment thread breaking down your thoughts. You’ll get reach and meaningful conversations.

8. Posting Schedule: Quality Over Quantity

Gone are the days where you needed to post daily. In 2025, 2-3 high-quality posts per week will outperform daily fluff.

Best days? Tuesday, Wednesday, and Thursday — between 8 AM and 11 AM (your audience’s local time). But again, what really matters is whether your content has that “Oh damn, I needed this today” factor.

9. Use LinkedIn Newsletters to Lock in Long-Term Followers

If you’re not using LinkedIn’s native newsletter feature yet, you’re missing a major retention play.

When someone subscribes, they get notified every time you post — even if the algorithm doesn’t favor you. It’s email without leaving the platform.

Pick a specific niche topic, keep it under 500 words, and post every 2 weeks. That consistency builds loyal followers.

10. Don’t Ignore DMs — They’re Where the Real Conversions Happen

People who engage with your content and profile often drop into your DMs — don’t ghost them.

Use your DMs to build real conversations, not to pitch. Ask about their goals, respond to their posts, or just thank them for engaging.

Real business still happens one-on-one. And in a world of AI and automation, the human who replies wins.

Here’s the Bottom Line:

If you're still treating LinkedIn like a resume, you’re invisible in 2025.

But if you treat it like a media platform — where you educate, entertain, and empower your network — you’ll build more than just connections. You’ll build a personal brand that opens doors you never knew existed.

Stay consistent, stay authentic, and treat every post like a handshake — not a pitch. That’s what works now, and it’s not changing anytime soon.

[photocut-ai]

Revolutionizing Image & Video Editing with PhotoCut

Now, we are in a digital age where content creation is entwined with branding, marketing, and personal expression. The rise of artificial intelligence has facilitated the advent of PhotoCut, a new-age image-and-video editing tool. From amateurs to professionals, PhotoCut has exclusive features that help artists streamline their profiles. This article will explore cutting-edge image/video editing techniques and new-gen AI features, as well as API updates, with a bunch of tips to help PhotoCut users.

Explore the easiest ways and the best apps to combine images on an iPhone.

Image Editing with PhotoCut

PhotoCut is a powerful tool that simplifies image-editing tasks while ensuring high-quality results. Some of its standout image editing capabilities include:

1. AI-powered Background Removal

No need to waste time selecting and erasing a background. Using PhotoCut's AI-based background removal feature, one is now able to isolate subjects precisely at the click of a button. Such a feature is an essential tool for e-commerce, graphic design, and content creation, wherein neat and professional visuals are a must.

2. Smart Object Selection and Cut-Outs

With the intelligent selection tool of PhotoCut, one-click cutouts of objects are possible. Deep learning algorithms identify the subject, edges, and all fine details to ensure accurate cutouts suitable for later editing or compositing.

3. Advanced Image Retouching

To photographers and designers, PhotoCut offers advanced retouching features, including blemish removal, color correction, and AI-assisted upscaling. Users can easily refine skin textures, sharpen details, and restore ancient photographs. 

4. AI-Based Filters and Effects

PhotoCut is known for offering an exhaustive list of filters and effects, ogling at AI facial recognition completion. Whether it is vintage looks, cinematic moods, or immersion effects, it guarantees a professional look in minutes.

5. Batch Editing for Efficiency

For photographers or designers who work on multiple images, PhotoCut's batch editing functionality gives the user the possibility to stage edits, filters, and enhancements in bulk, saving a lot of time.

Video Editing with PhotoCut

With increasing demand for video content on social media and digital platforms, PhotoCut has upped its ante in providing a whole host of video editing capabilities.

1. AI-powered Background Removal for Videos

Much like in images, PhotoCut allows background removal for videos with a live effect without the need for a key green. It works wonders for all the content creators who are engaged in vlogging, tutorials, or advertising videos.

2. Smart Object Tracking

AI-backed object tracking within PhotoCut ensures that the elements stay in sync throughout the video. This works brilliantly when adding text, animations, or effects to moving subjects without manually adjusting every frame.

3. One-Click Video Enhancements

One-click stabilization, noise reduction, and color grading to upgrade video quality in PhotoCut. This is a golden opportunity for creators to shine without going through the hassle after the use of using any traditional video editing software.

4. Seamless Audio Editing

PhotoCut features a multitude of AI-driven audio options that are efficacious in swiping noises off the background, fine-tuning voices, and perfectly syncing the audio with the video. Hence, they serve as a robust contribution to the production value for interviews, podcasts, and online courses.

5. Social Media Optimization

PhotoCut comes preloaded with video presets and aspect ratios equivalent to requirements for social media platforms like Instagram, TikTok, YouTube, and Facebook, ensuring faster and more effective content development.

Create Facebook covers easily online with PhotoCut’s Facebook Cover Maker.

New-Gen AI Features in PhotoCut

AI pushes the boundaries of image editing and video editing. Here are some of the latest AI-powered features introduced in PhotoCut:

1. AI-Based Face Enhancements

PhotoCut incorporates AI-based facial recognition, providing portrait enhancement by adapting light, removing wrinkles, and refining facial features, delivering a natural touch to images.

2. Intelligent Image Composition

AI-powered composition tools deliver an automatic means of adjusting the framing, perspective, and aspect ratios to help create stunning pictures.

3. Text-to-Image Generation

Image generation from texts is made possible through integration with AI in PhotoCut. This will come in handy for marketers and designers looking to create eye-catching visuals on the go.

4. AI-Generated Video Effects

From slow-motion enhancements to AI-driven animations, PhotoCut’s new-gen AI features offer automated video effects that can add cinematic quality to any footage.

5. Real-Time AI Previews

Now you can preview AI-generated edits in real-time right before applying, enabling the whole editing process to seem more intuitive and forthwith.

Transform yourself into a Disney character with PhotoCut’s AI Disney Filter.

Latest API Updates in PhotoCut

For developers and businesses integrating PhotoCut into their workflows, the latest API updates bring significant enhancements:

1. Faster Processing Speeds

The latest API updates improve processing speeds for image and video editing, ensuring quicker turnaround times for bulk operations.

2. Enhanced AI Model Integration

With better AI model integration, the API now delivers more accurate background removals, cut-outs, and enhancements.

3. Cloud-Based Editing

The new API allows for seamless cloud-based editing, enabling businesses to process images and videos directly on the cloud without requiring heavy local resources.

4. Customizable AI Parameters

The developers would now be able to define the AI parameters to customize their edits, offering greater power to precisely manipulate how the images and videos get edited.

5. Improved Security and Data Privacy

Following the latest API update, all user-generated content is adequately encrypted and firmly protected.

Explore aesthetic bio ideas for your Instagram profile.

Tips for Using PhotoCut Effectively

Here are useful expert tips that can shed more light on using PhotoCut properly:

1. Use High-Resolution Images for Best Results

AI works best on high-quality images that are fed into it. Always stick to using high resolution to ensure clean cuts and better enhancements.

2. Experiment with AI Filters

PhotoCut's AI filters change the look and feel of an image or video widely. So, try many different presets and find the one that fits your personality.

3. Leverage Batch Editing for Efficiency

If you need to edit multiple images, the batch-processing feature will save you time and keep all your edits consistent.

4. Combine Features for Advanced Edits

Do not restrict yourself to one tool. For example, after you have removed a background, apply an AI filter and retouching tools to get the best final result.

5. Utilize API for Automated Workflows

If you run an online business or a design studio, integrating PhotoCut's API could enhance your workflow and automate redundant tasks.

6. Keep an Eye on Updates

PhotoCut frequently launches new features and improvements. Stay tuned to test AI editing now and then.

Conclusion

With AI services, advanced API functions, and simple workflows for image and video editing, PhotoCut is redefining perspective. Whether you are a photographer, designer, content developer, or software engineer, getting acquainted with PhotoCut's latest features could exponentially increase your productivity. As developments in AI continue, so do opportunities for high-quality solutions delivered seamlessly. So, go ahead and start exploring PhotoCut and elevate your editing capabilities!

Find the saddest captions and post templates for Instagram.

FAQs

Q1. Can I edit images in batches with PhotoCut?

Ans. The availability of batch editing depends on the version of PhotoCut. Some versions offer this functionality to apply the same edits to multiple images at once, saving time.

Q2. Is PhotoCut good for professional photo editing?

Ans. PhotoCut is designed for general photo editing. It is suitable for social media, creating marketing content, or just personal use. For highly professional photo editing, other professional software is more accurate.

Q3. What video formats does PhotoCut support for import and export?

Ans. Common supported video formats include MP4, MOV, AVI, and others. Check the app specifications for the full list.

Q4. Can I add music to my video on PhotoCut?

Ans. Yes, PhotoCut generally allows users to add music to their videos. You may use either your music files or royalty-free music (if there's any) offered in the app.

Q5. What is the accuracy of AI features in PhotoCut?

Ans. The AI features keep getting better, but they are not perfect yet. The final output depends on the image complexity, lighting conditions, and the individual AI algorithm utilized. Therefore, always best to review results and make adjustments manually if needed. 

Q6. Is it safe to use AI Features in PhotoCut for personal data?

Ans. AI features that necessitate cloud processing of the data can cause an issue in terms of privacy. Always go through the data policy to understand how the app handles your data and who has access to it.

Q7. What are the benefits of the new API updates in PhotoCut?

Ans. API updates typically bring improvements such as: 

Enhanced Performance: Faster processing, smoother experience. 

New Instruments: New editing tools, effects, and functionalities. 

Improved Interoperability: More compatible with a wider pool of applications and services. 

Increased Stability: Fewer bugs and crashes.

Improved AI Integration: Better AI integration with faster APIs. 

Security Update: Fixes potential security vulnerabilities to prevent data loss.

Q8. Will the new API updates affect my previous projects?

Ans. API upgrades are usually designed with backward compatibility in mind to leave your older projects intact. But, as a rule of thumb, you should have backups of your projects before any updates. If the updates cause problems, reach out to the PhotoCut support team for help.

Q9. How do I get better quality in my edits in PhotoCut?

Ans. A few basic tips are:

Lighting and Color: Keep the brightness, contrast, saturation, and white balance visually pleasing. 

Sharpening: Sharpen images to enhance the detail and clarity of your pictures. 

Distraction Removal: Apply the object removal tools to get rid of distractions and focus on the content. 

Crop Well: Crop your images for proper composition and eliminate any undesired elements.

Q10. How do I back up my PhotoCut projects?

Ans. The method for backing up your projects depends on the version of PhotoCut. Look for options like:  

Saving Projects to the Cloud: If there is any kind of cloud storage by PhotoCut, projects will automatically back up when stored there. 

Project Export: Export your projects as files for storage on an external drive or the computer. 

Backup: Perform a complete backup of the device (phone, tablet, computer, etc.) using the built-in backup options (example: iCloud, Google Backup).

[webnseo2]

Writing Articles With AI in 2025 (Risk Free)— Safe, Smart, and SEO-Ready!

If you run a website, you’ve probably wondered whether AI tools can help you create content faster.

It’s no secret—AI content generators are everywhere. With just a few clicks, you can produce a full article on almost any topic. No late nights spent writing. No hours lost trying to optimize every line. That kind of pace is hard to ignore.

And yes, it’s tempting.

Time-saving and high-volume output are two big reasons many creators start relying on AI.

I scroll through Twitter and LinkedIn often—and I keep seeing posts from site owners who say AI helped them scale their traffic fast.

But here’s the catch: not all results tell the full story.

Many get penalized for poor content, while others struggle with high bounce rates and low engagement. Why? Because they didn’t follow a risk-free approach to using AI for content.

As someone who works with SEO daily—and often partners with the Best SEO Company in Delhi to audit content strategies—I can tell you this: you can use AI safely and smartly—if you do it right.

So here’s how to write an article with AI that is risk-free, SEO-friendly, and actually useful to your audience.

1. Start With a Clear Topic & Goal Before you generate a single paragraph, decide on two things:

What topic are you covering?

What do you want the article to achieve?

Is the goal to rank on Google? Educate your readers? Sell a product?

SEO Tip: Use tools like Google Keyword Planner, Ubersuggest, or even Google's autocomplete to find topics people actually search for.

2. Craft a Smart, Detailed Prompt AI is not magic; it responds to what you give it.  Generic content results from an imprecise prompt.

Bad Prompt: “Write about SEO.”

Good Prompt: “Write a 700-word beginner’s guide to on-page SEO for small business websites, using a helpful and friendly tone.”

Add structure, tone, and audience details to your prompt for best results.

3. Outline the Article First

Outlining before generating helps you:

Keep content focused

Hit all your SEO goals

Make editing easier

Sample structure:

Introduction

Main issue or question

3–5 actionable points

Recap or conclusion

Make a rough outline of your sections and subtopics using bullet points.

4. Edit Like a Human (Not a Robot)

AI can draft fast, but it’s your job to polish it.

During editing, check for:

Redundancy and awkward phrasing

Unnatural keyword stuffing

Irrelevant or outdated information

Flow and sentence variety

Readability can be enhanced with the use of programs like Grammarly and Hemingway.

5. Add Human Touch & Real Examples

AI lacks personality. You bring that in.

Here’s the difference:

AI: “SEO helps improve visibility.”

You: “I once helped a bakery in Delhi go from page 5 to page 1 in 3 weeks just by fixing their site structure.”

Share stories, data, or personal insights—Google loves experience-based content.

6. Optimize Smartly for SEO

Even with AI’s help, SEO needs your touch.

Focus on:

Using your target keyword in the title, intro, and H2s

Writing a unique, clickable meta description

Adding internal and external links

Compressing images and adding alt text

Keep it natural. Google now values helpful, people-first content over keyword-heavy fluff.

7. Be Transparent and Ethical

Don’t try to pass AI-generated content as pure human work—especially for sensitive, legal, or medical topics.

Add a disclosure if needed, or better yet, blend AI output with your personal expertise.

Final Thoughts: AI Is the Assistant, You’re the Boss

AI can save you time, inspire ideas, and boost productivity—but it needs your voice, your edits, and your SEO brain to truly shine.

Use it smartly. Use it ethically. And always write for humans first, algorithms second.

Looking to get content that ranks and converts without risking penalties?

Partnering with the SEO Company in Delhi or trusted freelancers can give you the right mix of AI, strategy, and human creativity. #BestSEOCompanyinDelhi,#SEOCompanyinDelhi

[onebirthdaywishes]

The significance of a JANUARY 15 birthday and your future

January 15 VS Capricorn

Harmony, elegance, and tranquility in every area of life are the ultimate goals of people born on January 15. Whenever possible, you surround yourself with pleasant, cooperative people and beautiful things. You have the same burning ambition and desire for success and recognition as the typical workaholic goat, yet you manage to find time to engage in social pleasantries ai过 pursue your cultural interests. Many creative individuals celebrate birthdays on this day, and those who are not artists, writers, or musicians themselves are often enthusiastic patrons of the arts.

You are inherently sympathetic to the needs of others. You place a high value on the principles of fairness and justice, and you always try to do the right thing. You also like doing things properly, and although you're not a per­fectionist, you have a gift for organizing the world around you. When you combine the charm and diplomacy of your number six personality with Capricorn's reliability and steadfast determination, you're able to accomplish virtually anything you set your mind to. This birthday often produces an overwhelming sense of mission. Whatever your mission may be, you'll pursue it with tenacity.

In other areas of life you are practical and realistic, but in intimate relationships you're a romantic idealist. You have a demanding, critical nature and may be severely disappointed if the object of your affection doesn't live up to your high standards. However, as long as everything goes well, you make a devoted and faithful lover.

BLESSING

How do you wish someone a 10th birthday

1. Smart and sensible child, happy 10th birthday!

2. Happy 10th birthday! May I add a beautiful color to your birthday.

3. Happy 10th birthday, may you be happy forever, healthy and worry-free!

4. May all happiness and good luck always surround you! Happy 10th Birthday!

5. Don't be timid, don't look back, take brave steps forward! Happy 10th Birthday!

PERSONALITY

Cultural pursuits form a large part of the pattern of your life. It is your pleasure to introduce new ideas, to cultivate groups for the study of esoteric subjects, and to promulgate the finest products of the minds of the greatest thinkers and creators. Because you are intuitional in many matters, you can see ahead, forecast events, and prepare yourself for the shape of things to come. You are interested in “the man on the street,” that fictional character that symbolizes the ordinary person, and you work with a will for his betterment in economic, social, and mental ways. To you, life is an adventure of the mind. You like to explore the hidden places of personality and are a good psychologist whether you practice as a professional or an amateur.

LIFE PATH

You have original ideas, a keen mind, and shrewd perception, and if you are engaged in business, it should be your own. You are also an excellent manager and a careful buyer. For the most part, you are diplomatic. You should curb a tendency to speak sharply and sarcastically to subordinates, and encourage friendships, which you can easily secure.

DESTINY

Destiny has chosen an important role in the drama of life for you. Beneficent Jupiter rays on your birthday work to enhance your chances for peace of mind. Satisfying associations with people around you can yield contentment, as well as opportunities for self-expression.

KARMIC LESSON

You are a good judge of human nature. There is a strain of humor in your makeup that enables you to see the funny side of a situation. You have a certain amount of self-assurance, but this is right in your case and is not overdone. You are well poised and seldom lose your temper. You are naturally affectionate and desire the same from others. You are a hard worker; you have a universal interest, in fact, in nearly everything. Always be on the alert for new ideas, and use them. Respect the opinions and suggestions of others.

SECRET

You should avoid employment by others, as you are best cut out to succeed in enterprises founded by yourself. You may find the greatest happiness in another’s family.

For more information please log in: https://www.onebirthdaywishes.com

[kevineleven0011]

Mini Wonders Review: Is It Worth To Buy Now?

Introduction Mini Wonders Review: Is It Worth To Buy Now?

Welcome to my Mini Wonders Review, I'm Riddhish, an affiliate marketer in this industry for the last 5 years.

Powerlessbook8621 is the creator of this Mini Wonders!

We are introducing the Mini Wonders Coloring Pack! Please take advantage of our special early-bird discount and get a high-quality, printable coloring page collection. Act now to receive a full private label right (PLR) license, giving you unlimited access to this delightful assortment at an unbeatable initial price. Don’t miss out on this fantastic offer—try Mini Wonders today!

Product Overview:

✅Front End Price: $19.45

✅Money-Back Guarantee: 30-Days

✅Recommendation: Highly Recommended

✅My Product Rating: 9/10

✅Official Website: >> VISIT HERE <<

Why is Mini Wonders Recommended?

You will get the following things in Mini Wonders:-

Coloring books have become increasingly popular in recent years, and people of all ages are engaging in this creative and therapeutic activity. As a result, the coloring book market has expanded, presenting lucrative opportunities for aspiring artists and entrepreneurs.

The Coloring Book market is soaring to new heights with astonishing market capital growth!

The Coloring Book Market has witnessed tremendous growth reaching $1.8 Billion in the last few years.

However, as popularity soars, competition on platforms like Amazon also increases. To ensure success, it is important to identify a profitable niche with low competition.

Apart from that, technical skills greatly influence the quality of the coloring books that we will produce, such as drawing skills, making layouts, cover designs, and many others…

Actually, you can just hire and pay for the services of professional artists and designers for that, but remember, it’s very expensive, friends…

AND MANY MORE......

What Will You Get Inside In Mini Wonders?

MUSH ROM

D.F.Y. Printable Coloring Page High-Quality Coloring Page Collection 8.5″ x 11″ Book size (Standart)

TURTLE

D.F.Y. Printable Coloring Page High-Quality Coloring Page Collection 8.5″ x 11″ Book size (Standart)

WATERMELON

D.F.Y. Printable Coloring Page High-Quality Coloring Page Collection 8.5″ x 11″ Book size (Standart)

AND MANY MORE......

>> BUY Mini Wonders <<

DFY Suite 5.0 Agency Benefits:

✅Create and Sell Unlimited Coloring Book For Kids and Adult Collection of high quality cute monster doodle coloring page

✅Create a Coloring Book Video Content on Social Media Collection of high quality cute monster doodle coloring pages

✅Start a coloring book creation service Collection of high quality cute monster doodle coloring pages

✅Open Drawing & coloring classes for Kids and adults Collection of high quality cute monster doodle coloring pages

✅Resell this product under your own brand Collection of high quality cute monster doodle coloring pages

✅and many other opportunities Collection of high quality cute monster doodle coloring pages

Mini Wonders Final Opinion:

Mini Wonders stands out as a highly recommended investment for both creative enthusiasts and entrepreneurs. With its comprehensive, high-quality coloring page collection and full PLR license, it offers incredible value at an affordable price. The product's versatility and the booming coloring book market make it a smart choice for anyone looking to tap into this lucrative niche. Don’t miss out on this fantastic opportunity—try Mini Wonders today!

FAQs about Mini Wonders:

What is included in the Mini Wonders Coloring Pack?

The pack includes high-quality, printable coloring pages in an 8.5″ x 11″ book size, with a full private label right (PLR) license.

How much does the Mini Wonders Coloring Pack cost?

The front-end price is $19.45, and it comes with a 30-day money-back guarantee.

Why should I choose Mini Wonders?

Mini Wonders offers a versatile, high-quality product with a PLR license, making it ideal for entrepreneurs and creative enthusiasts at an affordable price.

>> BUY Mini Wonders <<

Affiliate Disclosure: Affiliate links are used in this content. I will receive a little commission if you purchase any product using one of the links in this post. But there are no additional costs for you.

[annethepancake]

Sherlock rant

I recently rewatched BBC Sherlock for Rupert Graves, and aside from the lack of Lestrade appreciation I have a lot of problems with this series. Here are my thoughts:

1. It was all a blur

My second first impression of the show: I don't remember anything but the characters. And some characters I just blatantly forgot, like Mary. And I loved Mary on my second watch! I really forgot that at one point John actually got married and I don't even remember when I watched the show for the first time. I can still recall most of HIMYM's events and I hated that series.

2. It’s overall not a detective/crime show

Watching Sherlock for the second time, I mostly turned off my brain and just let it play in the background because (1) there's hardly anything for me to solve with the characters, most clues are taken by Sherlock off-screen anyway (especially after season 2), (2) they focus way too much on the quirks of the characters that make it almost like a sitcom that got dragged on for way too long. A crime/detective show shouldn't allow me to turn off my brain.

3. The characters just kinda fall flat

Exploring the depth of human emotions is not a bad approach to a modernized version of anything, I’m not trying to pretend I’m better than someone who gets sentimental over fictional character (if you know my blog at all, you know I am not), but at least write good characters. Sherlock is hardly a multi-faceted person; in fact, he’s kinda like the Wattpad teen fic main character sometimes. He physically fights off some terrorists with a machete to save the damsel in distress? He gets high off his tits but still got everything right all the time? John is just kinda there for most of the cases. Jim is a poorly written antagonist. Irene is a lesbian but gets the hot for our main character, surprise surprise. The only interesting characters to me are the ones who act like normal people: Molly, Greg and Mary. They are the multi-faceted characters, ones who I can actually relate to without feeling inferior to them in any way. Write characters like them, stop trying to be smart about it and stop writing Wattpad fanfictions for Sir Conan Doyle’s original works.

I get that they try to make Sherlock more like a human with emotions, making him quirky and arrogant, then make him quirky and more likable. It’s hardly a convincing character development though. He’s given over-powered deduction skills, so edgy, so high and mighty all the time. When he is finally written as vulnerable, turns out he has plans for that too. I would love to see him get it wrong once and maybe get humbled by that mistake, but getting Mary shot and killed is hardly even his fault, he is only doing his job. And killing off Mary is overall a bad idea anyway.

4. They treated the fandom like shit

I was absolutely disgusted at the start of season 3 when the showrunners just straight up shat on their fans. I wasn't there with the fandom during the wait between season 2 and 3, but I believe it was a pretty long wait (2 years, I could barely wait 2 years for my comfort series, and they have like 10 episodes per season), and they were presented with the first actual mystery of the series: How did Sherlock survive the fall? After years of waiting and having fun theorizing, they were met with a mockumentary about them, starring the most hated character of the protagonist and the fans. Those are the people who actually cared about the show for god's sake. The fact that the showrunners treated fans like crap and there's still an active fandom for the show appalled me.

Now not only The Empty Hearse bugs me, but the entire show does as well.

Allow me to digress.

Doki Doki Literature Club is a great example of audience engagement done right (Sorry for using this example I’m not actually that invested in the other franchises). After the success of the first game, the story provoked so many fans into solving the mysteries of the characters, some of them went really, really far. And that’s because of the actual mysteries that the development team took effort to plant into the plot. There is actual pay-off for painstakingly following the clues; as far as I know, only two (2!) people in the world have come close to solving the mystery of the first game (or they actually did). The game developers value their fans and their intelligence enough to have planted those clues where they did, and it’s a genuine exchange between the fans and the creators. Now even though you haven’t actually played the game, when you hear of the name and you’re only kinda familiar with gaming (like me), you’ll probably know what it is. What started as a mere open-source game by an indie developer became a sensation which left millions of fans begging for more.

Looking back at Sherlock, there are tons of logical flaws for a self-proclaimed crime series, virtually no clues for the audience to solve crimes along with their favorite detective, and when there was actually a mystery (Sherlock jumped off the building), they plainly showed him alive and well minutes later. Do we really need to see things spelled on screen to know what’s going on? Are we supposed to accept that Sherlock Holmes is an all-knowing future-predicting genius now too? Not a great sign of respecting the audience there.

So far, the only thing left that’s interesting about this series is the characters’ dynamic. Which brings me to the next criticism I have for the show.

5. The plague that infested mainstream media

Why is there still an active fandom? Queerbaiting and targeted marketing.

Community marketing is proven to be one of the best marketing methods there is, if not the best, to lengthen the lifespan of a product or service. The way they do that for shows and films and video games is usually by planting seeds of possible lores and history inside the content. Look at Harry Potter or Lord of the Rings, they are franchises that ran for multiple years with a ton of history and world building that provokes fans’ imagination.

Sherlock - well, Sherlock has sexually ambiguous men.

Sherlock has a formula for success. It was an adaptation of the most iconic detective novel in the world, funded by one of the biggest TV networks in the UK and possibly the world (don’t quote me on this). Making this series means you can appeal to such a wide group of audience even before airing. Adding in the quirky smart men who live together, you’ve basically guaranteed a prime-time show with millions of loyal fans all over the world.

Fans are not stupid, and queer people don't just find queerness everywhere they go. They know a gay subtext when they see one. Sherlock came back from the literal death for John, pretty gay if you ask me.

This show is very much not just about some guys being dudes solving crimes, they have relationship that’s deeper than friendship, and definitely not platonic. They deliberately wrote a sexually ambiguous Sherlock Holmes from the get-go - literally from the very first episode, then capitalized off of the targeted demographic, never a pay-off for their anticipation. Martin Freeman said in interviews that he could recognize Sherlock fans, them being generally women from 16 - 25. No shit Sherlock, this show targets them and capitalizes off of them, being quirky and gay as hell, of course the fanbase is generally 16 - 25 and female.

Sherlock queerbaited the fandom for years for the sake of marketing and there’s never a pay-off, nor was there any recognition to the community, and to add to all that bigotry, queercoding pretty much all of the villains? Why was a show aired in the 2010′s allowed to do this? Why did Mark Gatiss, an openly gay man, a writer of the show, allow this to happen? Why are millions of fans all over the world allowing all this to go on?!

6. Conclusion

Now I haven’t read the books yet, so I’m not at all qualified to criticize the adaptation quality of the TV series; I’m just talking about the TV series on its own. Despite my criticism, I think the first two seasons did quite okay. There are quite a few nice cases there, I like The Blind Banker and The Hound of Baskerville. They did those well because the focus was on the cases themselves, and the connection between John and Sherlock was only in the background. I, like many other fans, like to figure things out on my own, to read between the lines, and to not have things spelled out for me. With the next seasons bombarded with Sherlock and John bonding it seriously felt like mere fan service for me and even though I wasn’t there when the show was on, I still felt like I was robbed and my interest in the show was abused.

Sherlock is undoubtedly super influential in pop culture even now. It has to have done something right to be in that spot (capitalizing off loyal fans?). I’m not writing this rant to change someone’s mind about the series, by all means, I’m still gonna love the hell out of Gavin Lestrade, and absolutely lose my mind over Mary Watson. So do take my words with a grain of salt, I’m just disappointed that one of the most influential shows there is is just short of my expectations.

[sanstropfremir]

I absolutely LOVED reading your kingdom review. You gave me such an insight in things I never even considered, especially since our rankings are so different from each other. The Boyz was my favorite, the narrative was about RTK. How they felt bad for having to compete against their friends but eventually the groups only lifted each other up and it helped TBZ grow into the group they are now through the hardships and mental dilemma, falling into the next challenge right after they reached the top. It should have been more obvious though, I agree, it wasn't really visible for anyone who didn't know. I was wondering how you felt about the dancing in general? my reason for not ranking BTOB high was lack of choreo (and Peniel's verse), same goes for SF9. Mostly because I don't feel the hype when watching, it doesn't keep my focus on the stage. As a baby-performer myself, my goal is to make the viewer curious about what's next. is that the wrong way to look at it? that's what I've always been told, building the tension up and down to create focus. would love to hear your feedback on that! thank you so much for sharing, we need more reviews of people who actually know what they're talking about.

i'm glad that you got some insight from it! like i answered in the previous ask im here to hopefully bring some more depth and understanding for people that care and are curious!

you unintentionally proved my point about tbz’s performance: that is way too complicated! even the most talented solo dancers i can think of would have trouble distilling that down to something readable in 100 seconds, much less a group of like, a dozen people! the introductory stages are meant to show us the character of the group and their abilities in the most concise way possible, it's not the stage to do deep philosophical and emotional introspection. for a full stage? absolutely, go hog wild! but for this stage it was too ambitious and ultimately was ineffective to anyone that isn't a fan of them specifically. 

by dancing in general do you mean like, every group? i put most of my opinions on the dancing where i had them in each of the individual rankings but honestly? unless there is something that really stands out positively or negatively, a lot of ‘average’ kpop dance looks the same to me. i know it’s not, obviously, and if pressed i probably could do a more serious breakdown, but dance is only one element of performance. it has equal weight with all the others in my mind, and therefore i notice when it is either 

very good

does something unique

very bad, or

interferes with another element

which is the same as how i evaluate every element, if that makes sense. 

hmmmm. i thought about this a lot in the shower and turns out i had more opinions that i expected so i'll put them under a cut.

firstly, i don't think lack of choreo should be penalized or considered an ‘incomplete’ performance. at the end of the day, these are bands, and a part of their brand/product they sell is the music. complex choreo does not need to be attached to that to make it a successful performance. also, btob did have choreo. any movement on stage is technically choreography. but this terminology can cause confusion so usually non-dance choreo is referred to as ‘blocking.’ but they also did include the song’s original point choreo at 1.41. the blocking in their performance was well thought out and suited the arrangement, by placing spatial emphasis on each part of the song that needed it. obviously it comes down to personal taste if the performance is ultimately ‘successful,’ because all art is subjective, but just because something isn't as visually complex as something else doesn’t mean it doesn't have the same level of thought. think of it like this: one is a super clean-lined post-post-modern grey/white living room, and the other is a kitsch goth basement. both share interior design principles and have obvious care put into the space, but they are vastly different styles that appeal to different tastes.

part of the job of production designer/AD is to decide what gets emphasis. a question you're always asking yourself is ‘is this important to the story that we’re trying to tell?’ and btob/their AD made a very smart choice with their introductory stage because it says a lot about them and their abilities in a short amount of time. that stage said ‘our foundation is strong, we have the training and experience and confidence to be up here and not rely on visual tricks.’ because they know they physically cannot do the things the 4th gen groups can; they're a decade older and they only have four members, it's just not feasible. something you learn with experience is the power that specific and pointed emphasis holds, which segues into my answer to your last question. i don't necessarily think that ‘building hype’ is the wrong way to perform something, but i do think it is a flawed way to approach creating a performance.

i think that ‘hype’ is flawed concept at its core, and one that focuses on the idea that there’s always being something more, something next, beyond the work itself. now there’s nothing wrong with playing with tension within the internal structure of a piece, that's exactly how constructing a narrative happens. however, the flaws come once we extrapolate beyond the boundaries of that individual work. the idea of ‘whats next’ implies that you have to constantly be promoting, have a sequel coming, building hype etc so people will keep engaged with your work. which is deeply capitalistic in nature and operates on the assumption that art exists purely as a product to be sold. and in order to keep selling you need to keep making a bigger and better and more spectacular product. and this is not the case at all. marketability is not the essence of art, it merely a factor of creating it under this insufferable system. kpop in particular suffers from this because the industry is specifically fabricated to produce capitol. we can have discussions all day about idols and their artistic integrity but at the end of that day, they are all cogs working with a system that was specifically made up by essentially one person to be culturally exported and to just print buckets of money. so in following that train of thought, there is a constant attitude of bigger and better because shock value (whether positive or negative) gets social media attention and therefore it sells. and it has become exponentially easier (and also seemingly required) to make things that are bigger and better than ever before. i remember being blown away by the projection floor at the sochi 2014 olympics because something of that scale and complexity would never have been possible without literally having the funding of the olympics. now that technology is easily accessible to anyone with an amazon account and the time to learn how isadora works. in comparison, it took 2400 YEARS for just the job of a ‘theatre designer’ to be even become a job at all.

because of kpop’s fan culture it is especially prone to ‘hype’ behaviour. in general with the accessibility of the internet and social media, everything has turned into a competition, and who can generate the most buzz ‘wins’. but ultimately that has taken away the general public’s ability to recognize that you can enjoy something quietly and you can enjoy something slowly. that the enjoyment of something doesn’t need to be all exclamation marks and keysmashes and trending hashtags on twitter. there is value in a work engaging in an emotion within you that is not just excitement. most of the artists and companies that i consume the work of i don’t do so because their work makes me excited, i do so because i liked the experience of engaging with that work. several years ago i saw the eternal tides by legend lin dance theatre, which you can watch a really short clip of here. that is not slow motion, that is actually how slow the dancers are moving. and 90% of the show is performed like that. and its two hours long. and it was one of the most incredible performances i've ever seen. if i ever get the chance I will go see another one of their shows again, not because i care about how they can top that experience i had, but because i know they can produce that experience, and that is enough to make me want to seek them out again. the speed of the internet has also loosened the general public’s understanding of just exactly how long creating a performance work can take. the lead dancer in the eternal tides was with the company for eight years before she and the piece were ready enough to be performed. large scale operas, musicals, and plays often have a year or more of pre-production before they even get to rehearsal. smaller theatre companies workshop new pieces for years at a time. performance is hard and it takes time. you can eliminate some of that with sheer amounts of money and people, which is what the kpop industry has done, but it speeds up the cycle of consumption to a degree that is not sustainable, especially for companies and creators who do not have that kind of access. performers and performance makers often don't put enough trust in their audiences. if they like what they see, they will come back. they dont need to be constantly bombarded with content at all times.

now that i’ve said a bit about why i think hype is a flawed concept, let's bring it back to kingdom. sf9 did something very interesting with their stage in that they actively chose to limit their dance time. and this plays very well off the performance film stage that taeyang did a couple of weeks ago. taeyang is talented and confident (for good reason), and his solo was incredible. but when it came to the intro stage, instead of trying to one-up the solo stage, the group instead said ‘well people are going to be looking at us because taeyang is insanely talented, so let's show them that we ALL have the confidence and the attitude to be up here.’ no need for flashy theatrics, they had the foresight to do something that would make them stand out from the rest of the groups. even if i was just casually watching the stages without doing any analysis on them (like i did for rtk), i would still be able to distinguish them because they had the stones to stand around for half their stage time. now i recognize them and would like to see what else they can do. same principle as what btob and also what ikon did. there is a fine line between anticipation and hype that gets equated in media consumption nowadays, but the two are not the same.

i think the tldr on this is that you dont need to ‘build hype’ or ‘go all out’ to make an interesting work. just focus on telling the narrative that you want to tell, and the people that recognize that will come. i could have a lot more things to say about peoples shrinking attention spans and the constant stream of information that we consume on a daily basis that devalues the labour done by artists in the eyes of the public and promotes hustle culture that is burning out and damaging creators at a rate that is both exponential and frightening, but that’s probably for another time, because this is SO LONG

[fleeting-unicorn-blog]

ZSUITE REVIEW – BECOME A PRO FROM SCRATCH

ZSUITE REVIEW -- WHAT IS IT ABOUT?

Normally, zSuite OTO is a 4-in-1design program containing Youzign, Gifzign, Mockzign and Logozign that allows anyone to create stunning and engaging Graphics, InfoGraphics, Logo, Gif, Mockup, many more... from scratch. Since zSuite is niche-independent so it's going to provide you with unlimited choices for marketing campaigns, introducing a new product or promoting brand.

Another fantastic part is, the Commercial License included enables you to be a true freelancer by supply professional design service and charge hundreds dollars. Such a possible land, isn't it?

So, what's inside these 4 design programs that make zSuite stand out? Go on reading and you'll know.

ZSUITE REVIEW -- ABOUT THE CREATORS

Martin Crumlish is the name behind this product. His name is truly well-known for showing up on leaderboard so frequently. Besides being a gifted digital marketer, Martin also specializes in creating software helping individuals deal with traffic generation, designing website,... Some of his previous products that made thousands of sales: Social Mobi Surveys, Social Mobi App, WP Dollar, SocialNeos,...

ZSuite was created after 4 years researching and generating by Martin together with his partners Magnus and Bertand. It passed through several tests through the years and perfected. They all hope to provide you with the ultimate design package

Besides including 4 powerful design programs, zSuite is filled with other amazing benefits. Let's dig into these 4 applications first then I will show you the rest.

App 1: YOUZIGN

Use Youzign in form of:

Youzign online platform

Youzign Desktop program

Youzign WordPress Plugin

Youzign Android and iOS mobile programs

Features inside Youzign:

Unmatched drag n drop interface

Borders and shadows

60 design formats and preset sizes

Huge pool of templates, never struggle for inspiration again

Supports any languages on Earth

Share layouts with any other user

Smart guides to assist you maintain straight lines and design correctly

100s of built-in high resolution graphics and icons sorted in categories, such as arrows, backgrounds, patterns, buttons, play buttons for videos, mascot characters, and much more we are adding graphics daily.

One-click wallpapers, tee-shirt designer

Background removal

Instant preview technology

Create from scratch or start with an image

Free access to Youzign market, easily sell your designs

All design formats constantly monitored and upgraded

Integrated into 50+ leading marketing programs

Organise your layouts in folders, create unlimited folders

Save layouts as templates and re-use unlimited times

Millions of integrated copy-right free images

Retrieve your layouts on your favourite apps with Youzign API

App 2: GIFZIGN

Gifzign is a Desktop program for PC and Mac that helps you to:

Turn any video on Youtube, Vimeo or your computer to a GIF in just a few seconds

Record a movie from your camera or screen and turn it into a GIF

Customize your GIFs with text and images

Add other special effects such as looping, instagram-like filters, and more

Produce cinemagraph with any uploaded, cloud video or recorded video

Select distinct GIF Player styles with dynamic behaviors

Select different frame mockups

App 3: MOCKZIGN

Mockzign is a Desktop program for PC and Mac that helps you to:

Simultaneously create 100+ mockups using a single picture add

100+ different mockup templates

Create notebook mockups, attire mockups, tablet mockups, desktop mockups, telephone mockups and more

Easily edit and customise your mockup images; resize, crop or rotate to fit your display

Upload an image from your computer or beam from any place on the internet with one click

Produce mockup that are prepared for printing and also optimized for the Online

App 4: LOGOZIGN

Logozign is a Desktop program for PC and Mac that helps you to:

Create infinite logos on your own and customers the easy way

Design with No specific skills needed

Immediate real-time downloadable logo mockups

Monogram features included

Mascot features included

Modern icon library with millions of icons

Use different logo styles and containers

Choose Modern design standards

Upload and use your own fonts

Save your logo project and keep editing afterwards

Upload SVG documents and keep editing them with Logozign to add to your logos

Last but not the least, in order to offer you a decent with experience, the team will bring you some other amenities

Commercial license is included so that you can sell your layouts and keep 100% profits

YOUSTART Video Training Course: Everything you will need to know about getting started with Youzign, visual marketing and launching your brand online even if you have zero design skills.

24/6 Support: there should be some time you struggle hard to handle a few tasks, then feel free to contact for support

30-day money back guarantee

Weekly training webinars: Join the zSuite for one hour of free training every Friday. Plus instant access to nearly two years (100+ webinars) value of recorded training.

Now, let us take a look at a few people's opinion about these 4 apps:

Prior to coming to zSuite, perhaps you must use these 4 applications instead. All take you monthly recurring fee, at $73 a month! Oops! This price isn't certainly profitable for business owners who has low-budget, a newbie or a start-up. That's why you need to seriously think about getting zSuite, meaning using a access to 4 design programs with the same outstanding features and the price tag is truly affordable. $67 one time payment for forever using.

The next reason is, you know Upwork -- the most significant labor market for freelancer?

Companies, Organizations, Entrepreneurs are hungry for these sorts of designing service. The demand keeps growing all the time. For those who don't want to perform dead-end occupation anymore, you can try getting a professional designer working at home. Since zSuite has all kinds of necessary, niche-independent templates and design together with complete customization, it enables you to develop your imagination from zero and earn money from it.

HOW TO GET IT TO WORK?

You must be curious how it performs in action. So, please listen to my following illustration on a few fundamental design

Building a LOGO WITH LOGOZIGN

There are 4 sections you have to notice when creating a Logo: Name, Slogan, Symbol and Container

Step 1: Name your Logo, and make a Slogan

Step 2: Upload SVC in Symbol section and make some alterations

A few alterations on text: Size; Font, Spacing, Color

You have a gorgeous Logo like below:

Step 3: Download and Save

You can even save Transparent variant when clicking on it in Container segment .

MAKING FACEBOOK COVER WITH YOUZIGN

Here's the main DASHBOARD

Step 1: After you log in, hit the"NEW DESIGN" button to start create a new one

As you can see, apart from Facebook, you have the ability to create impressive cover for virtually all the social platforms such as Twitter, Youtube, Instagram, Pinterest,...

Step 2: Designing process

There are 4 sections: Background, Graphics, Text, Filter, Upload

Search Graphics on Pixabay based on keyword

After adding text and correct it, you can also insert your designed logo on the cover

Step 4: Download and Save

Then you can download in form of PNG; PDF; JPG

Building a GIF AD USING GIFZIGN

Step 1: Choose from the GIF library or Opt to upload your own/ record a new one

Step 2: Make a few adjustments

Upload your designed logo

Adjust the length of the GIF

Go to Filters if you want to test what kind of color is suitable

Step 3: Save the GIF and it will appear on the dashboard so that we can preview it

Making Mockups (for MUG) with Mockzign

Step 1: Choose a kind of mug you want to style

Step 2: Click on"PLUS" button that I highlight on the step 1 picture to upload your designed logo

Step 3: Hit download on the right corner

Above all, zSuite also instructs carefully on how to upload each of these logos, covers or GIF on your Facebook or other social networking network. A summary video for you to see everything you can do with

To be clearer, please watch the DEMO VIDEO under:

https://uprafficoto.com/

[cryptocoinguides]

Guide to Investing in Verasity

You must have spotted a chatbot in the bottom right corner of websites when checking your bank account, booking a train ticket, or booking a hotel stay,  and you must have also observed that it responds to you in some basic ways but transfers you to an actual human if things go out of hand. These are called bots and they can be found all over the internet.

Bots are programs that are built to perform a given activity at a rate that regular humans cannot, and because of this, they account for roughly 45 percent of all web traffic worldwide. The problem is these bots are not always nice; some of them are bad bots, and these bad bots are the internet’s main problem, gradually consuming the largest spending department: advertising. The online ad industry is worth around $400 billion, and 40%  or roughly $160B worth of advertisements is seen by bots.

And that’s a sizable sum and to give you an idea Qatar’s overall GDP is 160 billion dollars. Over half of the money spent on web advertisements is for views that aren’t even visible to humans.  Brands don’t want to pay a lot of money for their advertisements, according to the content creator,  because they aren’t sure if the ads on their content are being watched by humans or bots. For years, many businesses have been attempting to combat this. Here is where veracity comes in.

Hello and welcome to cryptos monopoly, my name is Daksh, this is the 100x crypto series, and in this episode, I will tell you about a very interesting project solving a major issue of the media world.  And at the end, I will give you my opinion on the veracity and also give my prediction,  so make sure you read this content till the end.

Verasity is all over the news nowadays and it’s in the news because it has recently received the US patent for its Proof of view algorithm, and it is the flagship algorithm of veracity that can differentiate between real and fake views solving the biggest problem of the Advertising industry. When a content creator submits a content to a veracity-enabled platform,  the bot views are instantly detected and removed, ensuring that only real human views are allowed in their content. 

It also ensures that the content viewed on the site is genuine, then confirms and records it as a permanent and irreversible public record. PoV was developed to provide solutions to two problems. 1. Fake views.

2. Big tech companies monopoly over ads. We have already seen how veracity is solving the first big problem that is the fake views now let us see how are they gonna stop the monopoly of big-tech companies over ads. And this is going to be important for you if you are planning to invest in veracity as this explains the whole ecosystem of veracity so make sure you pay attention to this.

Now before we move forward, if you are enjoying this content make sure you hit the like button. The way of viewing contents over the internet has changed significantly.  People nowadays focus on independent creators on free platforms like YouTube, Facebook, and Vimeo.

The content creators, publishers, and small corporations in these existing mainstream sites get a small fraction of the value generated by viewers, and a large part goes to these big platform companies, and nowadays various mediums and middlemen,  everyone wants their cut, and demand higher quality content.

So, veracity saw this major problem and came with a solution. On the Verasity content sharing service, they restructured how people get paid.  Instead of Creators getting paid by Advertisers, Viewers reward Creators. This removes the influence that advertisers and other third parties have on how content is ranked or surfaced.

Content is now surfaced based on its value to the audience. All content views are then assessed by the Proof-of-View (PoV)

technology to ensure that they’re real and the content has been seen by a real person who is actually watching the content. Once a view has been confirmed as legitimate it is anonymized and then added to the Verasity Blockchain for 100% transparency.

By eliminating fake views, the Verasity ecosystem is able to fairly value content regardless of content type, audience demographic, or a third party’s monetization strategy. For all our users, this means a better, more fair, and valuable platform. Verasity has got something for everyone, here everyone wins. For Viewers: Such content is recommended and surfaced that has been seen and engaged by real users.  

A true value of the content can, therefore, be established and the most appropriate content for the viewer is surfaced. As viewers transact directly with creators, content can be accurately valued by the audience rather than distorted by a third party. 

For Creators: By building a real, engaged audience you can grow the value of your content and channel on Verasity With donations, pay-per-view, and subscription models all built-in,  everything from high reach quick clips to in-depth niche lectures can find a home with Verasity For Advertisers and Sponsors: They can Get seen by real users — no more inflated metrics.

Get real views and real reach By paying viewers directly for their attention, reach engaged and opt-in audiences rather than people just waiting for the “skip” button So, this is how veracity is tackling the two biggest problems of the advertisement industry.

But that’s not it Verasity has also developed its very own wallet called vera wallet. VeraWallet is the official wallet for VRA tokens. It has over 80,000 users worldwide,  it’s safe secure, and provides one of the best staking returns in the industry. Yes, if you hold your VRA in Verawallet and stake it you get up to 25%  interest annually and that’s an insane interest.

Btw, I am soon going to add a contentwhere I will show you how to stake VRA and earn free money so make sure you subscribe to this channel so that you don’t miss out on that content. Now let us see what has the veracity team achieved so far and pay attention to this because it will help you see how the team is working. Verasity was launched in 2019 and so far in this year, it (VRA) has risen almost 100x times.

The coin opened in 2021 trading at $0.0004482, but now VRA has valued at approximately $0.01266.  It has a market capitalization of $49m and makes it the 407th largest cryptocurrency. So far, 2021 has been great for veracity,  they’ve got their flagship algorithm Proof-Of-View patented.

They’ve launched various products and projects in the first quarter of 2021,  like the content-On-Demand sharing platform,  it also acquired content for VOD, and it also launched Esports Fight Club video player. In the second and third quarters, they’ve organized branded tournaments for influencers and streamers on their platform, and also launched an in-game advertisement with a gaming partnership.

The fourth quarter is going to be amazing for veracity as, In the fourth quarter, they have got  NFTs, which is quite a big thing for veracity, Previously NFT faced various challenges but according to veracity- The proof-Of-View can solve the major NFT’s challenges by creating transparent and unchangeable records of the NFT. They’ve also launched the EFC store and verawallet mobile apps.

Now that you know everything you need to about veracity  I would like to give my opinion and prediction of this coin. But before that, I want to clarify that this is just my opinion and not financial advice and before you invest you should always do your own research. Look, the advertisement industry spends around $400 billion on ads, and approx.

$160B wasted through ads watched by bots, and this is the main problem not only for advertisement companies,  but also for advertisement providers, and content creators. So sooner or later people will realize this problem and they will move towards such technologies which not only save their money from being wasted but also provide money to the content viewer. Just think about it if Verasity covers only the 10% percent market of that wasted $160B ads market.

It will be huge for investors. If that happens the market cap of veracity will be at  1.6 billion dollars and the price will shoot up. The market cap of veracity is around 49 million dollars and the circulating supply is 3.8 billion. So, if the circulating supply stays the same at the time the market cap increases to 1.6 billion,  the price of vra could easily reach 40 cents.

So, Verasity’s VRA is one of those tokens that are functional and potentially profitable.  Verasity not only has an impressive vision but also has dedication towards its plan and they already have released products with proper planning. For Q2 they planned an upgrade that will integrate through PoV enabled smart contract.  If everything goes according to plan then, this will be the most supported blockchain technology in future days because of its customer-centred projects.

I think this coin could be closing in 2021 years near the $0.1 but only if the bull run resumes. I truly think in two years or maybe sooner it will hit $1. And Simply because it is consistent, it has a good reputation over the years and it has patented PoV.

Now before I end this content, Let me tell you one more thing,  Verasity has recently applied for a new patent in competition with IBM, in which they can use NFT’s to host patents globally. So if you have new inventions or maybe a new product and you want to patent that, you could put that in veracity’s blockchain.

Read More: Verasity Keynote Speech at CoinTelegraph

The post Guide to Investing in Verasity appeared first on Crypto Coin Guides.

via Guide to Investing in Verasity

[trylkstopocket]

How Blake Emal uses Twitter - The CEO of Threads

Hey there! This week we welcome 218 new thieves to our little club. Let me first thank everyone who h

How Blake Emal uses Twitter - The CEO of Threads

By Alex Llull • Issue #2 • View online

Hey there!

This week we welcome 218 new thieves to our little club.

Let me first thank everyone who helped support issue one. I was blown away by the love received from the community.

It takes some time to prepare these reports, and they would be a lot harder to produce without engaged readers.

Thank you for being here. As an aspiring creator, it means the world to me.

Let’s get started!

ESTIMATED READING TIME: 5 minutes

The Research - Who are we stealing from? Who is our target?

Our target is Blake Emal, who is among the most prolific creators on this side of Twitter.

Blake is someone whom I admired since I started my Twitter journey. His way of building products and creating content at internet speed is second to none.

It’s been amazing seeing his growth on Twitter, especially the last couple of months, which led me to choose him for this second heist.

Let’s see what we can learn from him!

The Profile

Blake Emal is a marketing expert, content creator & serial maker.

He’s the CMO for the most “build in public” company ever, copy.ai

He’s building Float, a tool that lets you create an online course with Notion.

Oh, and he has an arch-nemesis.

The Numbers

At the time of writing this (May 26th), he has 35,000 followers on Twitter.

The operation - What are we stealing?

Blake seems like someone who is always experimenting and testing stuff, so there’s no real strategy.

However, there are some things that he does constantly:

Build in public: As the CMO of copy.ai, a company that was basically built in public, Blake truly embraces the concept. He is currently posting about life as a CMO in public sharing what he learns, what he does, what goes well, and what goes wrong… That helps to establish a real connection with his audience.

Understand that all content creation is self-promotion. Blake’s content provides value while positioning him as a marketing expert. He got the job of CMO without having previous experience in the role, so I would say that went well.

Be prolific & embrace momentum: A key to Blake’s current success is that he has made one high-quality thread every day for weeks. Blake gained some momentum with those and never let it go. In less than a month, that got him from 20k to 35k followers.

Can you spot where he started to make them?

Image from Blake's public dashboard on ilo.so

Threads over tweets: A thread converts better to followers than a single tweet. For example, a tweet with 30k likes generated almost no followers for Blake. The tweet drove only 1,000 people to his profile, whereas a thread with more or less the same reach in impressions, drove 5,000, converting way more.

We are stealing…The content creation process

⚙️ Build an idea generation machine. Good content ideas are the root of his success with Twitter. This is how he finds them:

Find content ideas using data. Blake uses tools like ilo.so to sort his tweets by impressions and engagements. The most successful ones are then repurposed into threads.

Use AI to generate ideas for you. As CMO for copy.ai, he couldn’t resist. It is his go-to tool for generating content ideas and refining them

Expand on relatable ideas: Take notes throughout the day, identify what makes you tick, and turn these ideas into threads. Blake gives an example: people hate meetings - “here are 7 reasons why they aren’t effective”

♻️ Recycle your content: smart creators know that they can’t keep coming up with new content all the time. That’s why it’s important to recycle your content. Blake does it this way.

Blake Emal 👋

@heyblake

Content creation hack: 1. Search your content from 1+ yr ago 2. Find posts that still intrigue you 3. Find posts that did well(ish) 4. Rewrite these posts 5. Post them

2:34 AM - 1 Dec 2020

It’s not about having 1000 different ideas. It’s about taking 1 idea and saying it 1000 different ways.

We are stealing…His thread-making skills

As said above, threads are what really helped Blake get to the next level. This is what we can steal:

💡 Learn to identify great thread ideas. Not all content ideas make for good threads. Blake’s rule → Look for ideas that:

Encourage conversations

Answer ONE specific question

Are relatable

⌨️ Use the same format: Blake says he never reads threads that look like a blog post in disguise. What he does is having a pre-set format structure that makes it easy to read by the audience. It’s also easier for him to create. It removes facing a “blank page”.

🖼️ Add visuals: Visuals add context and take up more “screen real estate”.

🔁 Optimize your CTA for RTs: Blake knows the importance of RTs in increasing your reach. On his call to action, he always ends with a giveaway for someone who RTs his thread.

And a little secret: he hates making threads (min 4:51)

We are stealing…His engagement tactics

Blake’s approach to engagement is great. The man is definitely innovating in that regard! Let’s see what we can steal!

🗯️ Make people ask for your products: Instead of just posting a link to his products (like everyone else), he does something different.

Before giving out the link, he asks people to do something. It may be sending a DM, or it may be responding with a keyword.

Blake Emal 👋

@heyblake

Want my entire online strategy for free? Just: 1. Retweet this 2. Comment "STEAL" below And I will DM it to you. (This thing took me 5 years to build out through trial and error)

6:19 PM - 31 Jul 2020

By doing so, he ensures that you are really interested in the product (you have to do your part) and gets the chance to spark a conversation with his audience.

🔁 Steal how he asks for RTs: I’ve never seen anyone use GIFs as a call to action on Twitter. Blake was the first to do it, and then others followed. This establishes a more personal connection with the reader. They get to see your face!

👐 He engages with everyone: He does it especially in the first hours after posting a new tweet or thread. It’s important to signal to the algorithm that your content generates engagement and it’s making people stay on the platform!

The loot - What have we stolen and how can we use it? Key takeaways

I won’t lie, Blake is a huge inspiration. These are the 3 takeaways I take home with me:

Look always for relatable ideas: It’s easier for people to like and share your content if they can see themselves in it. Solve their problems, and you’re golden.

Make it easy to read for the audience: On Twitter (and on social media in general), people skim. Make it easy for them to read. Your content is more likely to be consumed if it is easy to read.

Innovate with engagement: Don’t always do what others do. Play games and have fun. Your audience will too!

The stash

This is everything I used to plan the heist on Blake’s content.

Blake’s Swipe File

Blake’s Twitter Threads Hub

Blake’s thread about making threads

Public ilo.so dashboard

The archnemesis podcast

Twitter advanced search - Commands used → “content”, “audience”, “build in public”

And this is it for now!

I’m always looking for feedback on how to improve The Steal Club so if you have something to add or just want to say hi, you can just reply to this email and I’ll get back to you!

See ya!

Alex Llull

Thief Master, The Steal Club

——————————————————————————–

The cost - What it takes to put together

If you are curious, this is roughly what it took me to put together the report → 7h and 15min

Twitter research - 1,5h

Blog/website research - 1,5h

Podcasts research - 1h

Writing / Drafting - 2h

Editing - 1h

Design - 15min

Did you enjoy this issue?

By Alex Llull

The Steal Club is a media publication where you'll get:

• Breakdowns of how successful creators use social media • Analysis of what you can "steal" from them • And an exploration of how you can apply it to your own content

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[samuelpboswell]

How to Accelerate Reach and Engagement of B2B Content Through Co-Creation

“Look, I made this!” Sharing things we create is a human compulsion that traces back to childhood. Whether you’re showing your mom a drawing so she can pin it up on the fridge, or linking social media followers to your latest blog post, it’s natural for people of all ages to proudly broadcast their creative output. Therein lies the power of co-creation for content amplification. "If you want your content reach to be great, ask your community to participate." Let’s explore this approach to content collaboration from a B2B marketing perspective.

Why Co-create Content for B2B Marketing?

There are many benefits to collaborative content creation. TopRank Marketing CEO Lee Odden covered several in his writeup last year on winning at B2B influence with the magic of content co-creation. Among them:

Incorporating the first-hand viewpoints of experts infuses greater authority and credibility to your content.

Featuring various outside voices makes your content more relatable and accessible to varied audiences.

Relevant influencers can inspire action and foster trust in unique ways.

These qualities all trace back to a core fundamental advantage of co-creation: it generates better and more resonant content. And that contributes heavily to the more easily-observable benefit we’ll focus on today: co-created content drives greater reach and engagement without needing to rely on paid boosting. The influencer marketing campaign we partnered with monday.com to develop serves as a prime example. With a diverse team of influencers helping shape the content and sharing it out to their respective networks, the company surpassed its goal for social reach by an astounding 1,790%, driving more than 300,000 organic impressions on social media.

Maximizing Reach & Engagement with B2B Content Co-creation

Of course, content collaborations are not as simple as pushing a button. Taking the right strategic steps before, during, and after your B2B content co-creation initiative will make a vast difference in reach and engagement. Make the Content Great There are many tactics and techniques that can be activated to increase reach and engagement, but none are more important than simply creating awesome content that people are genuinely compelled to share. Instead of asking “How can co-creation partners maximize the reach of this content?” start by asking “How can co-creation partners make this content incredible?” Tap their prime area of passion and expertise so that their distinct strengths are fully reflected. Get Influencers and Co-creators Invested If the extent of your co-creation approach is adding someone’s generic and extraneous insight on top of your completed content, solely for the purpose of shoehorning an influencer into the mix, those partners are not likely to feel the level of ownership that inspires them to enthusiastically share and amplify. Two specific pointers to drive greater investment from influencers:

Invite them to take part in the planning and shaping of the content, rather than asking for an add-on quote at the very end.

Avoid the urge to push for product-focused or promotional contributions — people will be more motivated to share content if they feel it advances their reputation as a thought leader, as opposed to shilling a solution. (And audiences will find the content far more authentic.)

Make It Easy (and Valuable) to Share Consider drafting social messages on behalf of your co-creators to make the process of amplifying as simple and effortless as possible for them. The key nuance here is to know these partners well enough to be able to create social copy that matches their voice, and to center your message on the content’s value to their audience, rather than its value to your company. For example, if your influencer is Wile E. Coyote, you’ll get better results with the framing, “I recently shared my thoughts on what’s next in the future of trapping technology and desert ecology,” compared to “I joined a podcast to talk about why Acme brand products are great for dealing with pesky roadrunners.” Meep meep. Involve Influencers that Bring Authority and Credibility by Proxy One of the underrated motivators for influencers and co-creators to share content is what I like to call “authority by association.” In part this can stem from the brand itself — if you’ve built a respected and buzzworthy reputation, people in your industry will see value in having their names attached to your content — but also from the other co-creators. Wile E. Coyote will be more inclined to share content he’s involved in if Bugs Bunny and Daffy Duck also contributed. (Maybe not the Road Runner.) Or, to tie things back to real life, there’s the aforementioned monday.com campaign. Our roster of influencers included recognizable big names from the creative world, as well as up-and-comers who were extremely enthused to have their insights appear alongside the likes of Ann Handley and Minda Harts. As a more personal example, a few years ago I was invited to write the Minnesota Twins chapter in the Baseball Prospectus 2018 annual. And while I was moved to promote the book in large part because it featured my writing and because Baseball Prospectus is a giant name in the realm of baseball media, I was extra-excited to spread the word because Nick Offerman (aka Ron Swanson) wrote the Cubs chapter. How cool is that?!

via GIPHY Plan for Continued, Ongoing Promotion Given how much effort, time, and resources are often poured into large-scale content projects, it always astounds me how frequently the promotion plan basically entails sharing out a few links when the content goes live, and little else. Brands leave so much reach and utility on the table when they fall victim to Invisible Content Syndrome. Think about ways you can extend the lifecycle of your content promotion and keep co-creators engaged for weeks rather than days. A few suggestions:

Make timely updates to the content over time, giving influencers a prompt to re-share and highlight new value for their audience.

Repurpose the content so they can share their portions in different ways (video, quote snippets, customized visuals, etc.) while linking back to the larger piece or asset, and space them out.

Keep tagging co-creators on social media whenever you’re promoting the content, so it stays on their radar long after launch.

Stay committed to mutual value. Continue to invest in your relationships with these influencers and co-creators, and promote their work on your own feeds when relevant to your audience.

Fuel Your B2B Marketing Reach with Influencer Co-creation

Our famous friend Jay Baer has famously stated that “content is fire, and social media is gasoline.” It’s a great way to describe the role that each plays in a marketing strategy, and I think it can easily be applied to co-creation as well. Selecting the right strategic partners to develop awesome content will start the fire, and taking smart steps to encourage promotion and sharing will help those flames rise high enough to be seen from miles around. Ready to get cooking? Learn more about how TopRank Marketing approaches influencer marketing and how we can help you.

The post How to Accelerate Reach and Engagement of B2B Content Through Co-Creation appeared first on B2B Marketing Blog - TopRank®.

from The SEO Advantages http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/BQh2X6AajvE/

[karisworld77]

Video Marketing Tips To Skyrocket Your Traffic

The Ultimate Guide to Video Marketing

Buy now attention- all video marketers and email marketers… personalize, notify and customize any video and get high user engagement, leads & sales with this ultimate video marketing technology a cloud based software requires no complicated installation, no hosting and no technical hassles.

Video is also a nice addition to your content marketing. Outside of your main website, you’re likely creating content like blog posts, articles, or guides. When you create new written content, just like this guide, include video to make it more engaging! and remember, videos themselves are pieces of content. Video content marketing as a term is often used interchangeable with video marketing, especially when it refers to the non-advertising parts of video marketing.

So, you’ve finally published a bunch of videos for your business. Great! now, how do you get people to actually watch them? just like blogs, or any other inbound-angled marketing, videos need strategy to fuel their success. Use these publishing and promoting guidelines to get the maximum mileage out of your video marketing.

The old model of video marketing does do what a lot of brands think they need – it just delivers video. But that thinking creates problems around strategy, promotion, measurement, and, fundamentally, the impact that piece of video will have on the audience (and ultimately, the brand). Following the new rules enables you to practice video marketing with a more holistic approach that is more likely to achieve your business and your audience’s goals.

Blogadvice, tips, tricks, and more. Inspiration hubvideo examples from the pros. Content libraryreports, webinars, and videos. Case studiesread through our many customer stories. Video marketing guidefrom strategy to analytics. Video sales guidevideo throughout your sales process. Video production guideprofessional videos on your budget. Featured reads 2020 video trends report find answers to big questions around video in business.

Why You Need to Focus on Video Marketing in 2019

A good video marketing strategy focuses on diversity. You should experiment with the types of videos you want to offer. It is always good to provide your audience with a variety of content to enjoy and engage with. A majority of brands find customer testimonials to be the most effective. They act as social proof and help you build trust and credibility.

In addition to the entertainment aspect, more and more marketers are focusing on video marketing strategies because of how beneficial they are. Think about it from your own perspective for a minute. Would you rather read a long page full of text or watch a quick video to learn about a new product? would you rather spend time reading about the steps of a company’s sales process or watch an animation to associate each step with a visual aid? if you’re like 80 percent of the population, you’d rather watch the video.

With extensive digital marketing experience, 1 source media group is able to implement a strategic approach to video marketing. We will target your ideal audience in your local area or across the united states through calculated video content that is efficiently marketed. Our focus is to target your demographic through social media and youtube. 1 source media group is able to promote your video message anywhere.

In producing video marketing, be sure to keep your buyer’s persona in mind. Persona is a representation of how your target audience behaves, what are their goals, and what motivates them to buy a product. This information can be acquired from demographic and market research that you can find across the internet. It helps you focus your content so that it’s suitable for your audience. With detailed data, you can improve your overall marketing campaign and increase conversion rate.

Newsflash! creating a video is not video marketing. It’s easy to see why people confuse these two terms though; most of the online chatter is about the production of online videos, and few focus on promotion and distribution, which is what online video marketing is really all about. If you’re a smart duck (and i’m guessing you are since you’re reading this), you know that promotion is vastly different from production. And as such requires a whole different set of tools, tactics and strategies.

The 12 Types of Marketing Videos

I think that a major hindrance to creating videos is not feeling lost about what you are going to create! i have great news for you: adding video marketing to your content marketing strategy offers great flexibility in its various types and formats: educational videos introduce viewers to a concept or a field. These usually branch out to a number of topics and require very careful planning.

Video marketing works best when it has a purpose. "creating a viral video" doesn't have a purpose. Here are eight examples of different types of marketing videos with a purpose that we cover in our guide: option 1. Testimonial videos – to build trust. Option 2. Product demo videos – to boost conversion.

Different types of video content are going to serve different marketing purposes and there’s no shortage of content types out there. Let’s talk about a few of the most common types of videos used for marketing. 1. Product/service videos product or service videos explain and show what a product or service does as well as the tangible benefits.

Online videos are an essential part for any business's content marketing because of its popularity across all age groups. Video is also widely shared on social media and via messaging apps, increasing the reach of your business information. Most importantly, video marketing is proven to improve leads and sales. Types of video you can create include explainer videos, branded videos, animated videos, and more. Video content marketing can be a challenge, but with the expert help of a video content marketer you can achieve the business benefits you want.

If you already filmed a commercial for tv, it’s as simple as uploading it online—although viewers would definitely appreciate something new for the online version. You could upload a longer version online with “extra footage,” like walmart’s online tv commercial with more famous cars. How to master video marketing once you have an idea about the types of marketing videos that will work best for your brand, the real challenge begins: making them and marketing them. Here are 9 expert tips for marketing your videos like a pro.

How to Make a Video for Your Business

The preference for video content is not just limited to streaming online movies and shows or watching youtube video clips, video is now extending into brands with studies showing that consumers (over 50%) are interested in video content from brands or businesses that they support ( hubspot, 2018 ). Facing the growing demand by users for more visual content, more brands are building video into their marketing strategy to build sales, brand awareness, trust, and a growing customer base. Platforms like instagram , youtube, and facebook are the most common.

Marketing , strategy emily watts0 comments share we live in a world where people look for solutions to their problems on the web. From social media platforms, blogs, websites to video streaming services, there are so many things to keep us from boredom today. And not only for those of us who use the internet for personal needs to keep up with the latest trends and news; businesses also use these tools to run their promotional activities.

It has been proven that video content has increased conversion rates in sales. However, poor production quality may have the reverse effect on a consumer. Products and services that are not presented well can drive away prospective business. As with all marketing techniques, quality should always be of the highest concern. When creating video ads and promotions for your website, be sure to carefully consider your ad campaign.

In 2019, marketers at all types of businesses, small or large, can make video work for their budget and goals. You can shoot a complete 4k video right from your smartphone. And even if you don’t know how to edit videos, there are user-friendly, professional-grade video editing software options for all levels of content creators.

Apart from being a rich, visual medium, there are a lot of perks to making online video marketing part of your digital strategy. Simply put, the numbers tell a compelling story. These video marketing statistics highlight precisely why so many companies, in industries across the b2b and b2c spectrum, are taking advantage of this medium—and why video marketing should be part of your business, too.

5. Educational or How-To Videos

We all love learning new things. If brands find a way to make learning faster, quicker and fun, all the better! in the top of the funnel, a lot of your target audience is out there searching for new info – that’s where educational videos come in. Educational videos offer real value to your audience that they can apply to their everyday lives.

Educational “how-to” videos can be extremely popular. Use this video marketing format to teach your target audience something they want to know. Brands often use these videos to teach customers how to get the most out of their product, or to build a trusting relationship with potential customers. Here’s one of our “how-to” videos in which we show viewers how to start a t-shirt business:.

Educational videos tell viewers about your business/product, hitting on three main points: what your product or service is the benefit behind your product or service how your product or service works now, it doesn’t have to be in that exact order but those three points will provide viewers with enough information to know whether they want to continue learning about your company or not.

One of the best ways to grow your customer base is to help more people find out about who you are and what you do. Rather than getting lost in the crowd, you want your business to stand out among your competitors. With videos, you quickly convey what your core values are. You can increase exposure to potential customers by offering entertaining, educational videos that inform them about your company and help them remember your name.

Want more info? Look no further. https://gibsongirlsmarketing.com/services/

[techcrunchappcom]

New Post has been published on https://techcrunchapp.com/retail-technology-news-and-analysis-for-omnichannel-retailers-15/

Retail technology news and analysis for omnichannel retailers

RTIH: Tell us about OneDash

RP: OneDash provides interactive technology to help brands make an instant return on their content investments. By directly connecting the point of inspiration and transaction, the platform creates faster, easier, and more valuable shopping experiences from every perspective.

Consumers can immediately access what they want; going straight from initial product interest to browsing and buying, in just one click. For retailers, the ability to simply monetise media and increase interactivity drives better results. 

As well as boosting engagement, cutting out extra steps such as re-directs to external sites helps to shorten journeys and reduce the risk of drop-offs. In the long-term, that means higher sales, greater brand loyalty, and a sharper edge over competitors.

RTIH: What was the inspiration behind setting the company up?

RP: Succeeding in the online retail environment isn’t easy. Not only do today’s consumers have an endless range of content to choose from, but the number of brands vying for their attention and spend is constantly multiplying.

Several years ago, I came up against these issues myself and this experience is what formed the foundation for OneDash. Keen to move on from the oil and gas sector, I sold my business and focused on fashion.

But after launching in Singapore, I realised how hard it can be to enter new markets. It became clear there was a wider need for efficient and affordable technology to help companies in the same position, which is exactly what I decided to build.  

OneDash started life as an interactive solution for fashion brands – used to add shoppable ‘hotspots’ in fashion show content and live streams – but it has expanded rapidly.

The power of interactive video to enhance cut through and fuel action makes it a vital tool for any company, and our reach has grown to cover multiple industries. In the near future, our aim is to explore further opportunities, looking beyond video to make all forms of media more interactive and effective. 

RTIH: What has been the industry reaction thus far?

RP: At the start of 2020, the increasing appeal and maturity of shoppable video had already taken us to the point of daily conversations with major media and direct-to-consumer clients. But with the global Covid-19 situation has come an exponential surge of interest in both the advantages it offers and our streamlined solution.

Businesses are recognising that providing real-time interaction and purchase options is vital to meet the rising consumer need for close brand connection and instant gratification. As a result, they are shifting from consultation to action at speed – with some large agencies accelerating discussions from weeks to days – and setting their sights on multi-faceted implementation.

For instance, recent months have seen a sizeable uptick in demand for interactive video that runs across both native channels and social media platforms such as Twitter and Facebook.

At an internal level, the influx of new and diverse enquiries has also helped improve our insight into business requirements across sectors; enabling us to better identify how OneDash’s tech can be reshaped to meet specific needs and deliver more value.

“Many bricks and mortar retailers are heading for deep attrition, especially those with big investments in physical restaurants and commercial property. To sustain their businesses, it will be more crucial than ever to support high street outlets with stronger online activity”

RTIH: What has been your biggest challenge/setback?

RP: Recent trends have worked in favour of interactive video, but we are still a new company that is working to revolutionise shoppable media and that is our greatest ongoing challenge. While appreciation of the need for change is growing, there is still some way to go before we reach mass global adoption and establish a new standard for sophisticated video advertising. 

This mix of positive and negative also applies to many other obstacles. Because our work is about enriching digital content, we have been affected by the pandemic-driven disruption to media budgets and planning; with declining content production causing a knock-on effect.

Yet the ability to monetise pre-existing video has also meant companies struggling can use OneDash to bolster ROI across social, programmatic, and native environments.

Personally, I have also had the challenge of an unplanned stay in London. Just when lockdown came into force, I happened to be stopping over after unveiling OneDash tech at DX3 in Canada, meaning the changeover turned into four months away from my family and home.

This time in the UK, however, had beneficial outcomes; allowing me to dial up local sales activity and focus more energy on building client relationships. 

RTIH: What are the biggest challenges facing the online retail sector right now?

RP: Many bricks and mortar retailers are heading for deep attrition, especially those with big investments in physical restaurants and commercial property. To sustain their businesses, it will be more crucial than ever to support high street outlets with stronger online activity. 

Of course, this brings difficulties of its own. Key among the problems with the digital segment is that consumers tend to be loyal to convenience first, in addition to what they already know. 

This means that simply dialling up their online presence isn’t enough; retailers must master the basics of seamless online service – from financial fulfilment to last mile delivery – and rapidly give shoppers what they want. 

There are varied tactics retailers can deploy to deliver the smooth and speedy shopping experience consumers expect, but one of the most impactful is going interactive. By adding clickable elements to videos and leveraging advanced direct in-cart integration they can satisfy consumer needs and present them with relevant products, before their competitors do.

RTIH: What’s the best questions about your company or the market asked of you recently by a) an investor and b) a customer?

RP: A San Francisco-based investor recently asked us: “what are the potential artificial intelligence (AI) applications for AB testing and content recommendations before a creative is released?”

This query wasn’t just important because it had a critical bearing on their willingness to invest; it also opened up new avenues for OneDash. The idea of using AI to give a content creator simulated feedback on a creative before serving it aligns perfectly with our emphasis on innovation and cost saving. What’s more, we also have the data collection and behavioural analytics necessary to make it happen. 

Improving data evaluation is a rising priority for customers too. One question from a client about how to find the optimal channel for video ads has also led to developments in our analytical capabilities. 

Where we had previously enabled clients to track creative performance across channels, introducing unique tags has made it possible to collate and compare data in a more granular way. 

For instance, clients can now use smart algorithms to assess data in real-time and determine how their ‘master’ ad should be adapted for different channels and markets, such as cutting it to 30 seconds for display or 15 seconds for social. 

RTIH: What can we expect to see from OneDash over the next 12 months?

RP: In short, branching. We’ve made considerable headway with driving the transition to truly interactive video, now OneDash is ready for the next phase of shoppable progress. 

The release of our branching module will allow companies to tell an array of amazing stories via any distribution channel. With segmented video they can enable individuals to pick their preferred narrative, giving them greater control over how they interact with content and an even more tailored experience. 

The added bonus being that it has the capacity to increase personalisation while keeping spend at a minimum; instead of building numerous creatives, brand marketers can showcase their entire product range in a single video and let the viewer decide which ones they would like to discover more about.

Alongside several other projects for improving multi-team collaboration and centralised creative management, this branching solution is set to make for an exciting 2021; for our clients and OneDash.