#I like all of these for the high production value and smart/engaging creators

[thegunlady]

Interesting Youtube videos that make me feel better when I'm sad and maybe they'll make you feel better too:

Safiya and Tyler stay at and review every hotel and resort on the Las Vegas Strip (Part 1 | Part 2).

Trixie Mattel turns herself into Dr. Manhattan from Watchmen with body paint.

Jenny Nicholson's 4-hour breakdown of the failed Disney World Star Wars hotel built in 2022 and why it shut down after 18 months.

Ryan and Shane from Buzzfeed Unsolved eating all the boysenberry foods at Knott's Boysenberry Festival.

Engineer and inventor Simone Giertz builds her dog a selfie booth out of Legos.

Drew Gooden buys and tries tons of weird shit from Instagram ads. (Part 1 | Part 2 | Part 3 | Part 4)

[kevineleven0011]

Mini Wonders Review: Is It Worth To Buy Now?

Introduction Mini Wonders Review: Is It Worth To Buy Now?

Welcome to my Mini Wonders Review, I'm Riddhish, an affiliate marketer in this industry for the last 5 years.

Powerlessbook8621 is the creator of this Mini Wonders!

We are introducing the Mini Wonders Coloring Pack! Please take advantage of our special early-bird discount and get a high-quality, printable coloring page collection. Act now to receive a full private label right (PLR) license, giving you unlimited access to this delightful assortment at an unbeatable initial price. Don’t miss out on this fantastic offer—try Mini Wonders today!

Product Overview:

✅Front End Price: $19.45

✅Money-Back Guarantee: 30-Days

✅Recommendation: Highly Recommended

✅My Product Rating: 9/10

✅Official Website: >> VISIT HERE <<

Why is Mini Wonders Recommended?

You will get the following things in Mini Wonders:-

Coloring books have become increasingly popular in recent years, and people of all ages are engaging in this creative and therapeutic activity. As a result, the coloring book market has expanded, presenting lucrative opportunities for aspiring artists and entrepreneurs.

The Coloring Book market is soaring to new heights with astonishing market capital growth!

The Coloring Book Market has witnessed tremendous growth reaching $1.8 Billion in the last few years.

However, as popularity soars, competition on platforms like Amazon also increases. To ensure success, it is important to identify a profitable niche with low competition.

Apart from that, technical skills greatly influence the quality of the coloring books that we will produce, such as drawing skills, making layouts, cover designs, and many others…

Actually, you can just hire and pay for the services of professional artists and designers for that, but remember, it’s very expensive, friends…

AND MANY MORE......

What Will You Get Inside In Mini Wonders?

MUSH ROM

D.F.Y. Printable Coloring Page High-Quality Coloring Page Collection 8.5″ x 11″ Book size (Standart)

TURTLE

D.F.Y. Printable Coloring Page High-Quality Coloring Page Collection 8.5″ x 11″ Book size (Standart)

WATERMELON

D.F.Y. Printable Coloring Page High-Quality Coloring Page Collection 8.5″ x 11″ Book size (Standart)

AND MANY MORE......

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✅Open Drawing & coloring classes for Kids and adults Collection of high quality cute monster doodle coloring pages

✅Resell this product under your own brand Collection of high quality cute monster doodle coloring pages

✅and many other opportunities Collection of high quality cute monster doodle coloring pages

Mini Wonders Final Opinion:

Mini Wonders stands out as a highly recommended investment for both creative enthusiasts and entrepreneurs. With its comprehensive, high-quality coloring page collection and full PLR license, it offers incredible value at an affordable price. The product's versatility and the booming coloring book market make it a smart choice for anyone looking to tap into this lucrative niche. Don’t miss out on this fantastic opportunity—try Mini Wonders today!

FAQs about Mini Wonders:

What is included in the Mini Wonders Coloring Pack?

The pack includes high-quality, printable coloring pages in an 8.5″ x 11″ book size, with a full private label right (PLR) license.

How much does the Mini Wonders Coloring Pack cost?

The front-end price is $19.45, and it comes with a 30-day money-back guarantee.

Why should I choose Mini Wonders?

Mini Wonders offers a versatile, high-quality product with a PLR license, making it ideal for entrepreneurs and creative enthusiasts at an affordable price.

>> BUY Mini Wonders <<

Affiliate Disclosure: Affiliate links are used in this content. I will receive a little commission if you purchase any product using one of the links in this post. But there are no additional costs for you.

[annethepancake]

Sherlock rant

I recently rewatched BBC Sherlock for Rupert Graves, and aside from the lack of Lestrade appreciation I have a lot of problems with this series. Here are my thoughts:

1. It was all a blur

My second first impression of the show: I don't remember anything but the characters. And some characters I just blatantly forgot, like Mary. And I loved Mary on my second watch! I really forgot that at one point John actually got married and I don't even remember when I watched the show for the first time. I can still recall most of HIMYM's events and I hated that series.

2. It’s overall not a detective/crime show

Watching Sherlock for the second time, I mostly turned off my brain and just let it play in the background because (1) there's hardly anything for me to solve with the characters, most clues are taken by Sherlock off-screen anyway (especially after season 2), (2) they focus way too much on the quirks of the characters that make it almost like a sitcom that got dragged on for way too long. A crime/detective show shouldn't allow me to turn off my brain.

3. The characters just kinda fall flat

Exploring the depth of human emotions is not a bad approach to a modernized version of anything, I’m not trying to pretend I’m better than someone who gets sentimental over fictional character (if you know my blog at all, you know I am not), but at least write good characters. Sherlock is hardly a multi-faceted person; in fact, he’s kinda like the Wattpad teen fic main character sometimes. He physically fights off some terrorists with a machete to save the damsel in distress? He gets high off his tits but still got everything right all the time? John is just kinda there for most of the cases. Jim is a poorly written antagonist. Irene is a lesbian but gets the hot for our main character, surprise surprise. The only interesting characters to me are the ones who act like normal people: Molly, Greg and Mary. They are the multi-faceted characters, ones who I can actually relate to without feeling inferior to them in any way. Write characters like them, stop trying to be smart about it and stop writing Wattpad fanfictions for Sir Conan Doyle’s original works.

I get that they try to make Sherlock more like a human with emotions, making him quirky and arrogant, then make him quirky and more likable. It’s hardly a convincing character development though. He’s given over-powered deduction skills, so edgy, so high and mighty all the time. When he is finally written as vulnerable, turns out he has plans for that too. I would love to see him get it wrong once and maybe get humbled by that mistake, but getting Mary shot and killed is hardly even his fault, he is only doing his job. And killing off Mary is overall a bad idea anyway.

4. They treated the fandom like shit

I was absolutely disgusted at the start of season 3 when the showrunners just straight up shat on their fans. I wasn't there with the fandom during the wait between season 2 and 3, but I believe it was a pretty long wait (2 years, I could barely wait 2 years for my comfort series, and they have like 10 episodes per season), and they were presented with the first actual mystery of the series: How did Sherlock survive the fall? After years of waiting and having fun theorizing, they were met with a mockumentary about them, starring the most hated character of the protagonist and the fans. Those are the people who actually cared about the show for god's sake. The fact that the showrunners treated fans like crap and there's still an active fandom for the show appalled me.

Now not only The Empty Hearse bugs me, but the entire show does as well.

Allow me to digress.

Doki Doki Literature Club is a great example of audience engagement done right (Sorry for using this example I’m not actually that invested in the other franchises). After the success of the first game, the story provoked so many fans into solving the mysteries of the characters, some of them went really, really far. And that’s because of the actual mysteries that the development team took effort to plant into the plot. There is actual pay-off for painstakingly following the clues; as far as I know, only two (2!) people in the world have come close to solving the mystery of the first game (or they actually did). The game developers value their fans and their intelligence enough to have planted those clues where they did, and it’s a genuine exchange between the fans and the creators. Now even though you haven’t actually played the game, when you hear of the name and you’re only kinda familiar with gaming (like me), you’ll probably know what it is. What started as a mere open-source game by an indie developer became a sensation which left millions of fans begging for more.

Looking back at Sherlock, there are tons of logical flaws for a self-proclaimed crime series, virtually no clues for the audience to solve crimes along with their favorite detective, and when there was actually a mystery (Sherlock jumped off the building), they plainly showed him alive and well minutes later. Do we really need to see things spelled on screen to know what’s going on? Are we supposed to accept that Sherlock Holmes is an all-knowing future-predicting genius now too? Not a great sign of respecting the audience there.

So far, the only thing left that’s interesting about this series is the characters’ dynamic. Which brings me to the next criticism I have for the show.

5. The plague that infested mainstream media

Why is there still an active fandom? Queerbaiting and targeted marketing.

Community marketing is proven to be one of the best marketing methods there is, if not the best, to lengthen the lifespan of a product or service. The way they do that for shows and films and video games is usually by planting seeds of possible lores and history inside the content. Look at Harry Potter or Lord of the Rings, they are franchises that ran for multiple years with a ton of history and world building that provokes fans’ imagination.

Sherlock - well, Sherlock has sexually ambiguous men.

Sherlock has a formula for success. It was an adaptation of the most iconic detective novel in the world, funded by one of the biggest TV networks in the UK and possibly the world (don’t quote me on this). Making this series means you can appeal to such a wide group of audience even before airing. Adding in the quirky smart men who live together, you’ve basically guaranteed a prime-time show with millions of loyal fans all over the world.

Fans are not stupid, and queer people don't just find queerness everywhere they go. They know a gay subtext when they see one. Sherlock came back from the literal death for John, pretty gay if you ask me.

This show is very much not just about some guys being dudes solving crimes, they have relationship that’s deeper than friendship, and definitely not platonic. They deliberately wrote a sexually ambiguous Sherlock Holmes from the get-go - literally from the very first episode, then capitalized off of the targeted demographic, never a pay-off for their anticipation. Martin Freeman said in interviews that he could recognize Sherlock fans, them being generally women from 16 - 25. No shit Sherlock, this show targets them and capitalizes off of them, being quirky and gay as hell, of course the fanbase is generally 16 - 25 and female.

Sherlock queerbaited the fandom for years for the sake of marketing and there’s never a pay-off, nor was there any recognition to the community, and to add to all that bigotry, queercoding pretty much all of the villains? Why was a show aired in the 2010′s allowed to do this? Why did Mark Gatiss, an openly gay man, a writer of the show, allow this to happen? Why are millions of fans all over the world allowing all this to go on?!

6. Conclusion

Now I haven’t read the books yet, so I’m not at all qualified to criticize the adaptation quality of the TV series; I’m just talking about the TV series on its own. Despite my criticism, I think the first two seasons did quite okay. There are quite a few nice cases there, I like The Blind Banker and The Hound of Baskerville. They did those well because the focus was on the cases themselves, and the connection between John and Sherlock was only in the background. I, like many other fans, like to figure things out on my own, to read between the lines, and to not have things spelled out for me. With the next seasons bombarded with Sherlock and John bonding it seriously felt like mere fan service for me and even though I wasn’t there when the show was on, I still felt like I was robbed and my interest in the show was abused.

Sherlock is undoubtedly super influential in pop culture even now. It has to have done something right to be in that spot (capitalizing off loyal fans?). I’m not writing this rant to change someone’s mind about the series, by all means, I’m still gonna love the hell out of Gavin Lestrade, and absolutely lose my mind over Mary Watson. So do take my words with a grain of salt, I’m just disappointed that one of the most influential shows there is is just short of my expectations.

[sanstropfremir]

I absolutely LOVED reading your kingdom review. You gave me such an insight in things I never even considered, especially since our rankings are so different from each other. The Boyz was my favorite, the narrative was about RTK. How they felt bad for having to compete against their friends but eventually the groups only lifted each other up and it helped TBZ grow into the group they are now through the hardships and mental dilemma, falling into the next challenge right after they reached the top. It should have been more obvious though, I agree, it wasn't really visible for anyone who didn't know. I was wondering how you felt about the dancing in general? my reason for not ranking BTOB high was lack of choreo (and Peniel's verse), same goes for SF9. Mostly because I don't feel the hype when watching, it doesn't keep my focus on the stage. As a baby-performer myself, my goal is to make the viewer curious about what's next. is that the wrong way to look at it? that's what I've always been told, building the tension up and down to create focus. would love to hear your feedback on that! thank you so much for sharing, we need more reviews of people who actually know what they're talking about.

i'm glad that you got some insight from it! like i answered in the previous ask im here to hopefully bring some more depth and understanding for people that care and are curious!

you unintentionally proved my point about tbz’s performance: that is way too complicated! even the most talented solo dancers i can think of would have trouble distilling that down to something readable in 100 seconds, much less a group of like, a dozen people! the introductory stages are meant to show us the character of the group and their abilities in the most concise way possible, it's not the stage to do deep philosophical and emotional introspection. for a full stage? absolutely, go hog wild! but for this stage it was too ambitious and ultimately was ineffective to anyone that isn't a fan of them specifically. 

by dancing in general do you mean like, every group? i put most of my opinions on the dancing where i had them in each of the individual rankings but honestly? unless there is something that really stands out positively or negatively, a lot of ‘average’ kpop dance looks the same to me. i know it’s not, obviously, and if pressed i probably could do a more serious breakdown, but dance is only one element of performance. it has equal weight with all the others in my mind, and therefore i notice when it is either 

very good

does something unique

very bad, or

interferes with another element

which is the same as how i evaluate every element, if that makes sense. 

hmmmm. i thought about this a lot in the shower and turns out i had more opinions that i expected so i'll put them under a cut.

firstly, i don't think lack of choreo should be penalized or considered an ‘incomplete’ performance. at the end of the day, these are bands, and a part of their brand/product they sell is the music. complex choreo does not need to be attached to that to make it a successful performance. also, btob did have choreo. any movement on stage is technically choreography. but this terminology can cause confusion so usually non-dance choreo is referred to as ‘blocking.’ but they also did include the song’s original point choreo at 1.41. the blocking in their performance was well thought out and suited the arrangement, by placing spatial emphasis on each part of the song that needed it. obviously it comes down to personal taste if the performance is ultimately ‘successful,’ because all art is subjective, but just because something isn't as visually complex as something else doesn’t mean it doesn't have the same level of thought. think of it like this: one is a super clean-lined post-post-modern grey/white living room, and the other is a kitsch goth basement. both share interior design principles and have obvious care put into the space, but they are vastly different styles that appeal to different tastes.

part of the job of production designer/AD is to decide what gets emphasis. a question you're always asking yourself is ‘is this important to the story that we’re trying to tell?’ and btob/their AD made a very smart choice with their introductory stage because it says a lot about them and their abilities in a short amount of time. that stage said ‘our foundation is strong, we have the training and experience and confidence to be up here and not rely on visual tricks.’ because they know they physically cannot do the things the 4th gen groups can; they're a decade older and they only have four members, it's just not feasible. something you learn with experience is the power that specific and pointed emphasis holds, which segues into my answer to your last question. i don't necessarily think that ‘building hype’ is the wrong way to perform something, but i do think it is a flawed way to approach creating a performance.

i think that ‘hype’ is flawed concept at its core, and one that focuses on the idea that there’s always being something more, something next, beyond the work itself. now there’s nothing wrong with playing with tension within the internal structure of a piece, that's exactly how constructing a narrative happens. however, the flaws come once we extrapolate beyond the boundaries of that individual work. the idea of ‘whats next’ implies that you have to constantly be promoting, have a sequel coming, building hype etc so people will keep engaged with your work. which is deeply capitalistic in nature and operates on the assumption that art exists purely as a product to be sold. and in order to keep selling you need to keep making a bigger and better and more spectacular product. and this is not the case at all. marketability is not the essence of art, it merely a factor of creating it under this insufferable system. kpop in particular suffers from this because the industry is specifically fabricated to produce capitol. we can have discussions all day about idols and their artistic integrity but at the end of that day, they are all cogs working with a system that was specifically made up by essentially one person to be culturally exported and to just print buckets of money. so in following that train of thought, there is a constant attitude of bigger and better because shock value (whether positive or negative) gets social media attention and therefore it sells. and it has become exponentially easier (and also seemingly required) to make things that are bigger and better than ever before. i remember being blown away by the projection floor at the sochi 2014 olympics because something of that scale and complexity would never have been possible without literally having the funding of the olympics. now that technology is easily accessible to anyone with an amazon account and the time to learn how isadora works. in comparison, it took 2400 YEARS for just the job of a ‘theatre designer’ to be even become a job at all.

because of kpop’s fan culture it is especially prone to ‘hype’ behaviour. in general with the accessibility of the internet and social media, everything has turned into a competition, and who can generate the most buzz ‘wins’. but ultimately that has taken away the general public’s ability to recognize that you can enjoy something quietly and you can enjoy something slowly. that the enjoyment of something doesn’t need to be all exclamation marks and keysmashes and trending hashtags on twitter. there is value in a work engaging in an emotion within you that is not just excitement. most of the artists and companies that i consume the work of i don’t do so because their work makes me excited, i do so because i liked the experience of engaging with that work. several years ago i saw the eternal tides by legend lin dance theatre, which you can watch a really short clip of here. that is not slow motion, that is actually how slow the dancers are moving. and 90% of the show is performed like that. and its two hours long. and it was one of the most incredible performances i've ever seen. if i ever get the chance I will go see another one of their shows again, not because i care about how they can top that experience i had, but because i know they can produce that experience, and that is enough to make me want to seek them out again. the speed of the internet has also loosened the general public’s understanding of just exactly how long creating a performance work can take. the lead dancer in the eternal tides was with the company for eight years before she and the piece were ready enough to be performed. large scale operas, musicals, and plays often have a year or more of pre-production before they even get to rehearsal. smaller theatre companies workshop new pieces for years at a time. performance is hard and it takes time. you can eliminate some of that with sheer amounts of money and people, which is what the kpop industry has done, but it speeds up the cycle of consumption to a degree that is not sustainable, especially for companies and creators who do not have that kind of access. performers and performance makers often don't put enough trust in their audiences. if they like what they see, they will come back. they dont need to be constantly bombarded with content at all times.

now that i’ve said a bit about why i think hype is a flawed concept, let's bring it back to kingdom. sf9 did something very interesting with their stage in that they actively chose to limit their dance time. and this plays very well off the performance film stage that taeyang did a couple of weeks ago. taeyang is talented and confident (for good reason), and his solo was incredible. but when it came to the intro stage, instead of trying to one-up the solo stage, the group instead said ‘well people are going to be looking at us because taeyang is insanely talented, so let's show them that we ALL have the confidence and the attitude to be up here.’ no need for flashy theatrics, they had the foresight to do something that would make them stand out from the rest of the groups. even if i was just casually watching the stages without doing any analysis on them (like i did for rtk), i would still be able to distinguish them because they had the stones to stand around for half their stage time. now i recognize them and would like to see what else they can do. same principle as what btob and also what ikon did. there is a fine line between anticipation and hype that gets equated in media consumption nowadays, but the two are not the same.

i think the tldr on this is that you dont need to ‘build hype’ or ‘go all out’ to make an interesting work. just focus on telling the narrative that you want to tell, and the people that recognize that will come. i could have a lot more things to say about peoples shrinking attention spans and the constant stream of information that we consume on a daily basis that devalues the labour done by artists in the eyes of the public and promotes hustle culture that is burning out and damaging creators at a rate that is both exponential and frightening, but that’s probably for another time, because this is SO LONG

[fleeting-unicorn-blog]

ZSUITE REVIEW – BECOME A PRO FROM SCRATCH

ZSUITE REVIEW -- WHAT IS IT ABOUT?

Normally, zSuite OTO is a 4-in-1design program containing Youzign, Gifzign, Mockzign and Logozign that allows anyone to create stunning and engaging Graphics, InfoGraphics, Logo, Gif, Mockup, many more... from scratch. Since zSuite is niche-independent so it's going to provide you with unlimited choices for marketing campaigns, introducing a new product or promoting brand.

Another fantastic part is, the Commercial License included enables you to be a true freelancer by supply professional design service and charge hundreds dollars. Such a possible land, isn't it?

So, what's inside these 4 design programs that make zSuite stand out? Go on reading and you'll know.

ZSUITE REVIEW -- ABOUT THE CREATORS

Martin Crumlish is the name behind this product. His name is truly well-known for showing up on leaderboard so frequently. Besides being a gifted digital marketer, Martin also specializes in creating software helping individuals deal with traffic generation, designing website,... Some of his previous products that made thousands of sales: Social Mobi Surveys, Social Mobi App, WP Dollar, SocialNeos,...

ZSuite was created after 4 years researching and generating by Martin together with his partners Magnus and Bertand. It passed through several tests through the years and perfected. They all hope to provide you with the ultimate design package

Besides including 4 powerful design programs, zSuite is filled with other amazing benefits. Let's dig into these 4 applications first then I will show you the rest.

App 1: YOUZIGN

Use Youzign in form of:

Youzign online platform

Youzign Desktop program

Youzign WordPress Plugin

Youzign Android and iOS mobile programs

Features inside Youzign:

Unmatched drag n drop interface

Borders and shadows

60 design formats and preset sizes

Huge pool of templates, never struggle for inspiration again

Supports any languages on Earth

Share layouts with any other user

Smart guides to assist you maintain straight lines and design correctly

100s of built-in high resolution graphics and icons sorted in categories, such as arrows, backgrounds, patterns, buttons, play buttons for videos, mascot characters, and much more we are adding graphics daily.

One-click wallpapers, tee-shirt designer

Background removal

Instant preview technology

Create from scratch or start with an image

Free access to Youzign market, easily sell your designs

All design formats constantly monitored and upgraded

Integrated into 50+ leading marketing programs

Organise your layouts in folders, create unlimited folders

Save layouts as templates and re-use unlimited times

Millions of integrated copy-right free images

Retrieve your layouts on your favourite apps with Youzign API

App 2: GIFZIGN

Gifzign is a Desktop program for PC and Mac that helps you to:

Turn any video on Youtube, Vimeo or your computer to a GIF in just a few seconds

Record a movie from your camera or screen and turn it into a GIF

Customize your GIFs with text and images

Add other special effects such as looping, instagram-like filters, and more

Produce cinemagraph with any uploaded, cloud video or recorded video

Select distinct GIF Player styles with dynamic behaviors

Select different frame mockups

App 3: MOCKZIGN

Mockzign is a Desktop program for PC and Mac that helps you to:

Simultaneously create 100+ mockups using a single picture add

100+ different mockup templates

Create notebook mockups, attire mockups, tablet mockups, desktop mockups, telephone mockups and more

Easily edit and customise your mockup images; resize, crop or rotate to fit your display

Upload an image from your computer or beam from any place on the internet with one click

Produce mockup that are prepared for printing and also optimized for the Online

App 4: LOGOZIGN

Logozign is a Desktop program for PC and Mac that helps you to:

Create infinite logos on your own and customers the easy way

Design with No specific skills needed

Immediate real-time downloadable logo mockups

Monogram features included

Mascot features included

Modern icon library with millions of icons

Use different logo styles and containers

Choose Modern design standards

Upload and use your own fonts

Save your logo project and keep editing afterwards

Upload SVG documents and keep editing them with Logozign to add to your logos

Last but not the least, in order to offer you a decent with experience, the team will bring you some other amenities

Commercial license is included so that you can sell your layouts and keep 100% profits

YOUSTART Video Training Course: Everything you will need to know about getting started with Youzign, visual marketing and launching your brand online even if you have zero design skills.

24/6 Support: there should be some time you struggle hard to handle a few tasks, then feel free to contact for support

30-day money back guarantee

Weekly training webinars: Join the zSuite for one hour of free training every Friday. Plus instant access to nearly two years (100+ webinars) value of recorded training.

Now, let us take a look at a few people's opinion about these 4 apps:

Prior to coming to zSuite, perhaps you must use these 4 applications instead. All take you monthly recurring fee, at $73 a month! Oops! This price isn't certainly profitable for business owners who has low-budget, a newbie or a start-up. That's why you need to seriously think about getting zSuite, meaning using a access to 4 design programs with the same outstanding features and the price tag is truly affordable. $67 one time payment for forever using.

The next reason is, you know Upwork -- the most significant labor market for freelancer?

Companies, Organizations, Entrepreneurs are hungry for these sorts of designing service. The demand keeps growing all the time. For those who don't want to perform dead-end occupation anymore, you can try getting a professional designer working at home. Since zSuite has all kinds of necessary, niche-independent templates and design together with complete customization, it enables you to develop your imagination from zero and earn money from it.

HOW TO GET IT TO WORK?

You must be curious how it performs in action. So, please listen to my following illustration on a few fundamental design

Building a LOGO WITH LOGOZIGN

There are 4 sections you have to notice when creating a Logo: Name, Slogan, Symbol and Container

Step 1: Name your Logo, and make a Slogan

Step 2: Upload SVC in Symbol section and make some alterations

A few alterations on text: Size; Font, Spacing, Color

You have a gorgeous Logo like below:

Step 3: Download and Save

You can even save Transparent variant when clicking on it in Container segment .

MAKING FACEBOOK COVER WITH YOUZIGN

Here's the main DASHBOARD

Step 1: After you log in, hit the"NEW DESIGN" button to start create a new one

As you can see, apart from Facebook, you have the ability to create impressive cover for virtually all the social platforms such as Twitter, Youtube, Instagram, Pinterest,...

Step 2: Designing process

There are 4 sections: Background, Graphics, Text, Filter, Upload

Search Graphics on Pixabay based on keyword

After adding text and correct it, you can also insert your designed logo on the cover

Step 4: Download and Save

Then you can download in form of PNG; PDF; JPG

Building a GIF AD USING GIFZIGN

Step 1: Choose from the GIF library or Opt to upload your own/ record a new one

Step 2: Make a few adjustments

Upload your designed logo

Adjust the length of the GIF

Go to Filters if you want to test what kind of color is suitable

Step 3: Save the GIF and it will appear on the dashboard so that we can preview it

Making Mockups (for MUG) with Mockzign

Step 1: Choose a kind of mug you want to style

Step 2: Click on"PLUS" button that I highlight on the step 1 picture to upload your designed logo

Step 3: Hit download on the right corner

Above all, zSuite also instructs carefully on how to upload each of these logos, covers or GIF on your Facebook or other social networking network. A summary video for you to see everything you can do with

To be clearer, please watch the DEMO VIDEO under:

https://uprafficoto.com/

[cryptocoinguides]

Guide to Investing in Verasity

You must have spotted a chatbot in the bottom right corner of websites when checking your bank account, booking a train ticket, or booking a hotel stay,  and you must have also observed that it responds to you in some basic ways but transfers you to an actual human if things go out of hand. These are called bots and they can be found all over the internet.

Bots are programs that are built to perform a given activity at a rate that regular humans cannot, and because of this, they account for roughly 45 percent of all web traffic worldwide. The problem is these bots are not always nice; some of them are bad bots, and these bad bots are the internet’s main problem, gradually consuming the largest spending department: advertising. The online ad industry is worth around $400 billion, and 40%  or roughly $160B worth of advertisements is seen by bots.

And that’s a sizable sum and to give you an idea Qatar’s overall GDP is 160 billion dollars. Over half of the money spent on web advertisements is for views that aren’t even visible to humans.  Brands don’t want to pay a lot of money for their advertisements, according to the content creator,  because they aren’t sure if the ads on their content are being watched by humans or bots. For years, many businesses have been attempting to combat this. Here is where veracity comes in.

Hello and welcome to cryptos monopoly, my name is Daksh, this is the 100x crypto series, and in this episode, I will tell you about a very interesting project solving a major issue of the media world.  And at the end, I will give you my opinion on the veracity and also give my prediction,  so make sure you read this content till the end.

Verasity is all over the news nowadays and it’s in the news because it has recently received the US patent for its Proof of view algorithm, and it is the flagship algorithm of veracity that can differentiate between real and fake views solving the biggest problem of the Advertising industry. When a content creator submits a content to a veracity-enabled platform,  the bot views are instantly detected and removed, ensuring that only real human views are allowed in their content. 

It also ensures that the content viewed on the site is genuine, then confirms and records it as a permanent and irreversible public record. PoV was developed to provide solutions to two problems. 1. Fake views.

2. Big tech companies monopoly over ads. We have already seen how veracity is solving the first big problem that is the fake views now let us see how are they gonna stop the monopoly of big-tech companies over ads. And this is going to be important for you if you are planning to invest in veracity as this explains the whole ecosystem of veracity so make sure you pay attention to this.

Now before we move forward, if you are enjoying this content make sure you hit the like button. The way of viewing contents over the internet has changed significantly.  People nowadays focus on independent creators on free platforms like YouTube, Facebook, and Vimeo.

The content creators, publishers, and small corporations in these existing mainstream sites get a small fraction of the value generated by viewers, and a large part goes to these big platform companies, and nowadays various mediums and middlemen,  everyone wants their cut, and demand higher quality content.

So, veracity saw this major problem and came with a solution. On the Verasity content sharing service, they restructured how people get paid.  Instead of Creators getting paid by Advertisers, Viewers reward Creators. This removes the influence that advertisers and other third parties have on how content is ranked or surfaced.

Content is now surfaced based on its value to the audience. All content views are then assessed by the Proof-of-View (PoV)

technology to ensure that they’re real and the content has been seen by a real person who is actually watching the content. Once a view has been confirmed as legitimate it is anonymized and then added to the Verasity Blockchain for 100% transparency.

By eliminating fake views, the Verasity ecosystem is able to fairly value content regardless of content type, audience demographic, or a third party’s monetization strategy. For all our users, this means a better, more fair, and valuable platform. Verasity has got something for everyone, here everyone wins. For Viewers: Such content is recommended and surfaced that has been seen and engaged by real users.  

A true value of the content can, therefore, be established and the most appropriate content for the viewer is surfaced. As viewers transact directly with creators, content can be accurately valued by the audience rather than distorted by a third party. 

For Creators: By building a real, engaged audience you can grow the value of your content and channel on Verasity With donations, pay-per-view, and subscription models all built-in,  everything from high reach quick clips to in-depth niche lectures can find a home with Verasity For Advertisers and Sponsors: They can Get seen by real users — no more inflated metrics.

Get real views and real reach By paying viewers directly for their attention, reach engaged and opt-in audiences rather than people just waiting for the “skip” button So, this is how veracity is tackling the two biggest problems of the advertisement industry.

But that’s not it Verasity has also developed its very own wallet called vera wallet. VeraWallet is the official wallet for VRA tokens. It has over 80,000 users worldwide,  it’s safe secure, and provides one of the best staking returns in the industry. Yes, if you hold your VRA in Verawallet and stake it you get up to 25%  interest annually and that’s an insane interest.

Btw, I am soon going to add a contentwhere I will show you how to stake VRA and earn free money so make sure you subscribe to this channel so that you don’t miss out on that content. Now let us see what has the veracity team achieved so far and pay attention to this because it will help you see how the team is working. Verasity was launched in 2019 and so far in this year, it (VRA) has risen almost 100x times.

The coin opened in 2021 trading at $0.0004482, but now VRA has valued at approximately $0.01266.  It has a market capitalization of $49m and makes it the 407th largest cryptocurrency. So far, 2021 has been great for veracity,  they’ve got their flagship algorithm Proof-Of-View patented.

They’ve launched various products and projects in the first quarter of 2021,  like the content-On-Demand sharing platform,  it also acquired content for VOD, and it also launched Esports Fight Club video player. In the second and third quarters, they’ve organized branded tournaments for influencers and streamers on their platform, and also launched an in-game advertisement with a gaming partnership.

The fourth quarter is going to be amazing for veracity as, In the fourth quarter, they have got  NFTs, which is quite a big thing for veracity, Previously NFT faced various challenges but according to veracity- The proof-Of-View can solve the major NFT’s challenges by creating transparent and unchangeable records of the NFT. They’ve also launched the EFC store and verawallet mobile apps.

Now that you know everything you need to about veracity  I would like to give my opinion and prediction of this coin. But before that, I want to clarify that this is just my opinion and not financial advice and before you invest you should always do your own research. Look, the advertisement industry spends around $400 billion on ads, and approx.

$160B wasted through ads watched by bots, and this is the main problem not only for advertisement companies,  but also for advertisement providers, and content creators. So sooner or later people will realize this problem and they will move towards such technologies which not only save their money from being wasted but also provide money to the content viewer. Just think about it if Verasity covers only the 10% percent market of that wasted $160B ads market.

It will be huge for investors. If that happens the market cap of veracity will be at  1.6 billion dollars and the price will shoot up. The market cap of veracity is around 49 million dollars and the circulating supply is 3.8 billion. So, if the circulating supply stays the same at the time the market cap increases to 1.6 billion,  the price of vra could easily reach 40 cents.

So, Verasity’s VRA is one of those tokens that are functional and potentially profitable.  Verasity not only has an impressive vision but also has dedication towards its plan and they already have released products with proper planning. For Q2 they planned an upgrade that will integrate through PoV enabled smart contract.  If everything goes according to plan then, this will be the most supported blockchain technology in future days because of its customer-centred projects.

I think this coin could be closing in 2021 years near the $0.1 but only if the bull run resumes. I truly think in two years or maybe sooner it will hit $1. And Simply because it is consistent, it has a good reputation over the years and it has patented PoV.

Now before I end this content, Let me tell you one more thing,  Verasity has recently applied for a new patent in competition with IBM, in which they can use NFT’s to host patents globally. So if you have new inventions or maybe a new product and you want to patent that, you could put that in veracity’s blockchain.

Read More: Verasity Keynote Speech at CoinTelegraph

The post Guide to Investing in Verasity appeared first on Crypto Coin Guides.

via Guide to Investing in Verasity

[trylkstopocket]

How Blake Emal uses Twitter - The CEO of Threads

Hey there! This week we welcome 218 new thieves to our little club. Let me first thank everyone who h

How Blake Emal uses Twitter - The CEO of Threads

By Alex Llull • Issue #2 • View online

Hey there!

This week we welcome 218 new thieves to our little club.

Let me first thank everyone who helped support issue one. I was blown away by the love received from the community.

It takes some time to prepare these reports, and they would be a lot harder to produce without engaged readers.

Thank you for being here. As an aspiring creator, it means the world to me.

Let’s get started!

ESTIMATED READING TIME: 5 minutes

The Research - Who are we stealing from? Who is our target?

Our target is Blake Emal, who is among the most prolific creators on this side of Twitter.

Blake is someone whom I admired since I started my Twitter journey. His way of building products and creating content at internet speed is second to none.

It’s been amazing seeing his growth on Twitter, especially the last couple of months, which led me to choose him for this second heist.

Let’s see what we can learn from him!

The Profile

Blake Emal is a marketing expert, content creator & serial maker.

He’s the CMO for the most “build in public” company ever, copy.ai

He’s building Float, a tool that lets you create an online course with Notion.

Oh, and he has an arch-nemesis.

The Numbers

At the time of writing this (May 26th), he has 35,000 followers on Twitter.

The operation - What are we stealing?

Blake seems like someone who is always experimenting and testing stuff, so there’s no real strategy.

However, there are some things that he does constantly:

Build in public: As the CMO of copy.ai, a company that was basically built in public, Blake truly embraces the concept. He is currently posting about life as a CMO in public sharing what he learns, what he does, what goes well, and what goes wrong… That helps to establish a real connection with his audience.

Understand that all content creation is self-promotion. Blake’s content provides value while positioning him as a marketing expert. He got the job of CMO without having previous experience in the role, so I would say that went well.

Be prolific & embrace momentum: A key to Blake’s current success is that he has made one high-quality thread every day for weeks. Blake gained some momentum with those and never let it go. In less than a month, that got him from 20k to 35k followers.

Can you spot where he started to make them?

Image from Blake's public dashboard on ilo.so

Threads over tweets: A thread converts better to followers than a single tweet. For example, a tweet with 30k likes generated almost no followers for Blake. The tweet drove only 1,000 people to his profile, whereas a thread with more or less the same reach in impressions, drove 5,000, converting way more.

We are stealing…The content creation process

⚙️ Build an idea generation machine. Good content ideas are the root of his success with Twitter. This is how he finds them:

Find content ideas using data. Blake uses tools like ilo.so to sort his tweets by impressions and engagements. The most successful ones are then repurposed into threads.

Use AI to generate ideas for you. As CMO for copy.ai, he couldn’t resist. It is his go-to tool for generating content ideas and refining them

Expand on relatable ideas: Take notes throughout the day, identify what makes you tick, and turn these ideas into threads. Blake gives an example: people hate meetings - “here are 7 reasons why they aren’t effective”

♻️ Recycle your content: smart creators know that they can’t keep coming up with new content all the time. That’s why it’s important to recycle your content. Blake does it this way.

Blake Emal 👋

@heyblake

Content creation hack: 1. Search your content from 1+ yr ago 2. Find posts that still intrigue you 3. Find posts that did well(ish) 4. Rewrite these posts 5. Post them

2:34 AM - 1 Dec 2020

It’s not about having 1000 different ideas. It’s about taking 1 idea and saying it 1000 different ways.

We are stealing…His thread-making skills

As said above, threads are what really helped Blake get to the next level. This is what we can steal:

💡 Learn to identify great thread ideas. Not all content ideas make for good threads. Blake’s rule → Look for ideas that:

Encourage conversations

Answer ONE specific question

Are relatable

⌨️ Use the same format: Blake says he never reads threads that look like a blog post in disguise. What he does is having a pre-set format structure that makes it easy to read by the audience. It’s also easier for him to create. It removes facing a “blank page”.

🖼️ Add visuals: Visuals add context and take up more “screen real estate”.

🔁 Optimize your CTA for RTs: Blake knows the importance of RTs in increasing your reach. On his call to action, he always ends with a giveaway for someone who RTs his thread.

And a little secret: he hates making threads (min 4:51)

We are stealing…His engagement tactics

Blake’s approach to engagement is great. The man is definitely innovating in that regard! Let’s see what we can steal!

🗯️ Make people ask for your products: Instead of just posting a link to his products (like everyone else), he does something different.

Before giving out the link, he asks people to do something. It may be sending a DM, or it may be responding with a keyword.

Blake Emal 👋

@heyblake

Want my entire online strategy for free? Just: 1. Retweet this 2. Comment "STEAL" below And I will DM it to you. (This thing took me 5 years to build out through trial and error)

6:19 PM - 31 Jul 2020

By doing so, he ensures that you are really interested in the product (you have to do your part) and gets the chance to spark a conversation with his audience.

🔁 Steal how he asks for RTs: I’ve never seen anyone use GIFs as a call to action on Twitter. Blake was the first to do it, and then others followed. This establishes a more personal connection with the reader. They get to see your face!

👐 He engages with everyone: He does it especially in the first hours after posting a new tweet or thread. It’s important to signal to the algorithm that your content generates engagement and it’s making people stay on the platform!

The loot - What have we stolen and how can we use it? Key takeaways

I won’t lie, Blake is a huge inspiration. These are the 3 takeaways I take home with me:

Look always for relatable ideas: It’s easier for people to like and share your content if they can see themselves in it. Solve their problems, and you’re golden.

Make it easy to read for the audience: On Twitter (and on social media in general), people skim. Make it easy for them to read. Your content is more likely to be consumed if it is easy to read.

Innovate with engagement: Don’t always do what others do. Play games and have fun. Your audience will too!

The stash

This is everything I used to plan the heist on Blake’s content.

Blake’s Swipe File

Blake’s Twitter Threads Hub

Blake’s thread about making threads

Public ilo.so dashboard

The archnemesis podcast

Twitter advanced search - Commands used → “content”, “audience”, “build in public”

And this is it for now!

I’m always looking for feedback on how to improve The Steal Club so if you have something to add or just want to say hi, you can just reply to this email and I’ll get back to you!

See ya!

Alex Llull

Thief Master, The Steal Club

——————————————————————————–

The cost - What it takes to put together

If you are curious, this is roughly what it took me to put together the report → 7h and 15min

Twitter research - 1,5h

Blog/website research - 1,5h

Podcasts research - 1h

Writing / Drafting - 2h

Editing - 1h

Design - 15min

Did you enjoy this issue?

By Alex Llull

The Steal Club is a media publication where you'll get:

• Breakdowns of how successful creators use social media • Analysis of what you can "steal" from them • And an exploration of how you can apply it to your own content

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[samuelpboswell]

How to Accelerate Reach and Engagement of B2B Content Through Co-Creation

“Look, I made this!” Sharing things we create is a human compulsion that traces back to childhood. Whether you’re showing your mom a drawing so she can pin it up on the fridge, or linking social media followers to your latest blog post, it’s natural for people of all ages to proudly broadcast their creative output. Therein lies the power of co-creation for content amplification. "If you want your content reach to be great, ask your community to participate." Let’s explore this approach to content collaboration from a B2B marketing perspective.

Why Co-create Content for B2B Marketing?

There are many benefits to collaborative content creation. TopRank Marketing CEO Lee Odden covered several in his writeup last year on winning at B2B influence with the magic of content co-creation. Among them:

Incorporating the first-hand viewpoints of experts infuses greater authority and credibility to your content.

Featuring various outside voices makes your content more relatable and accessible to varied audiences.

Relevant influencers can inspire action and foster trust in unique ways.

These qualities all trace back to a core fundamental advantage of co-creation: it generates better and more resonant content. And that contributes heavily to the more easily-observable benefit we’ll focus on today: co-created content drives greater reach and engagement without needing to rely on paid boosting. The influencer marketing campaign we partnered with monday.com to develop serves as a prime example. With a diverse team of influencers helping shape the content and sharing it out to their respective networks, the company surpassed its goal for social reach by an astounding 1,790%, driving more than 300,000 organic impressions on social media.

Maximizing Reach & Engagement with B2B Content Co-creation

Of course, content collaborations are not as simple as pushing a button. Taking the right strategic steps before, during, and after your B2B content co-creation initiative will make a vast difference in reach and engagement. Make the Content Great There are many tactics and techniques that can be activated to increase reach and engagement, but none are more important than simply creating awesome content that people are genuinely compelled to share. Instead of asking “How can co-creation partners maximize the reach of this content?” start by asking “How can co-creation partners make this content incredible?” Tap their prime area of passion and expertise so that their distinct strengths are fully reflected. Get Influencers and Co-creators Invested If the extent of your co-creation approach is adding someone’s generic and extraneous insight on top of your completed content, solely for the purpose of shoehorning an influencer into the mix, those partners are not likely to feel the level of ownership that inspires them to enthusiastically share and amplify. Two specific pointers to drive greater investment from influencers:

Invite them to take part in the planning and shaping of the content, rather than asking for an add-on quote at the very end.

Avoid the urge to push for product-focused or promotional contributions — people will be more motivated to share content if they feel it advances their reputation as a thought leader, as opposed to shilling a solution. (And audiences will find the content far more authentic.)

Make It Easy (and Valuable) to Share Consider drafting social messages on behalf of your co-creators to make the process of amplifying as simple and effortless as possible for them. The key nuance here is to know these partners well enough to be able to create social copy that matches their voice, and to center your message on the content’s value to their audience, rather than its value to your company. For example, if your influencer is Wile E. Coyote, you’ll get better results with the framing, “I recently shared my thoughts on what’s next in the future of trapping technology and desert ecology,” compared to “I joined a podcast to talk about why Acme brand products are great for dealing with pesky roadrunners.” Meep meep. Involve Influencers that Bring Authority and Credibility by Proxy One of the underrated motivators for influencers and co-creators to share content is what I like to call “authority by association.” In part this can stem from the brand itself — if you’ve built a respected and buzzworthy reputation, people in your industry will see value in having their names attached to your content — but also from the other co-creators. Wile E. Coyote will be more inclined to share content he’s involved in if Bugs Bunny and Daffy Duck also contributed. (Maybe not the Road Runner.) Or, to tie things back to real life, there’s the aforementioned monday.com campaign. Our roster of influencers included recognizable big names from the creative world, as well as up-and-comers who were extremely enthused to have their insights appear alongside the likes of Ann Handley and Minda Harts. As a more personal example, a few years ago I was invited to write the Minnesota Twins chapter in the Baseball Prospectus 2018 annual. And while I was moved to promote the book in large part because it featured my writing and because Baseball Prospectus is a giant name in the realm of baseball media, I was extra-excited to spread the word because Nick Offerman (aka Ron Swanson) wrote the Cubs chapter. How cool is that?!

via GIPHY Plan for Continued, Ongoing Promotion Given how much effort, time, and resources are often poured into large-scale content projects, it always astounds me how frequently the promotion plan basically entails sharing out a few links when the content goes live, and little else. Brands leave so much reach and utility on the table when they fall victim to Invisible Content Syndrome. Think about ways you can extend the lifecycle of your content promotion and keep co-creators engaged for weeks rather than days. A few suggestions:

Make timely updates to the content over time, giving influencers a prompt to re-share and highlight new value for their audience.

Repurpose the content so they can share their portions in different ways (video, quote snippets, customized visuals, etc.) while linking back to the larger piece or asset, and space them out.

Keep tagging co-creators on social media whenever you’re promoting the content, so it stays on their radar long after launch.

Stay committed to mutual value. Continue to invest in your relationships with these influencers and co-creators, and promote their work on your own feeds when relevant to your audience.

Fuel Your B2B Marketing Reach with Influencer Co-creation

Our famous friend Jay Baer has famously stated that “content is fire, and social media is gasoline.” It’s a great way to describe the role that each plays in a marketing strategy, and I think it can easily be applied to co-creation as well. Selecting the right strategic partners to develop awesome content will start the fire, and taking smart steps to encourage promotion and sharing will help those flames rise high enough to be seen from miles around. Ready to get cooking? Learn more about how TopRank Marketing approaches influencer marketing and how we can help you.

The post How to Accelerate Reach and Engagement of B2B Content Through Co-Creation appeared first on B2B Marketing Blog - TopRank®.

from The SEO Advantages http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/BQh2X6AajvE/

[karisworld77]

Video Marketing Tips To Skyrocket Your Traffic

The Ultimate Guide to Video Marketing

Buy now attention- all video marketers and email marketers… personalize, notify and customize any video and get high user engagement, leads & sales with this ultimate video marketing technology a cloud based software requires no complicated installation, no hosting and no technical hassles.

Video is also a nice addition to your content marketing. Outside of your main website, you’re likely creating content like blog posts, articles, or guides. When you create new written content, just like this guide, include video to make it more engaging! and remember, videos themselves are pieces of content. Video content marketing as a term is often used interchangeable with video marketing, especially when it refers to the non-advertising parts of video marketing.

So, you’ve finally published a bunch of videos for your business. Great! now, how do you get people to actually watch them? just like blogs, or any other inbound-angled marketing, videos need strategy to fuel their success. Use these publishing and promoting guidelines to get the maximum mileage out of your video marketing.

The old model of video marketing does do what a lot of brands think they need – it just delivers video. But that thinking creates problems around strategy, promotion, measurement, and, fundamentally, the impact that piece of video will have on the audience (and ultimately, the brand). Following the new rules enables you to practice video marketing with a more holistic approach that is more likely to achieve your business and your audience’s goals.

Blogadvice, tips, tricks, and more. Inspiration hubvideo examples from the pros. Content libraryreports, webinars, and videos. Case studiesread through our many customer stories. Video marketing guidefrom strategy to analytics. Video sales guidevideo throughout your sales process. Video production guideprofessional videos on your budget. Featured reads 2020 video trends report find answers to big questions around video in business.

Why You Need to Focus on Video Marketing in 2019

A good video marketing strategy focuses on diversity. You should experiment with the types of videos you want to offer. It is always good to provide your audience with a variety of content to enjoy and engage with. A majority of brands find customer testimonials to be the most effective. They act as social proof and help you build trust and credibility.

In addition to the entertainment aspect, more and more marketers are focusing on video marketing strategies because of how beneficial they are. Think about it from your own perspective for a minute. Would you rather read a long page full of text or watch a quick video to learn about a new product? would you rather spend time reading about the steps of a company’s sales process or watch an animation to associate each step with a visual aid? if you’re like 80 percent of the population, you’d rather watch the video.

With extensive digital marketing experience, 1 source media group is able to implement a strategic approach to video marketing. We will target your ideal audience in your local area or across the united states through calculated video content that is efficiently marketed. Our focus is to target your demographic through social media and youtube. 1 source media group is able to promote your video message anywhere.

In producing video marketing, be sure to keep your buyer’s persona in mind. Persona is a representation of how your target audience behaves, what are their goals, and what motivates them to buy a product. This information can be acquired from demographic and market research that you can find across the internet. It helps you focus your content so that it’s suitable for your audience. With detailed data, you can improve your overall marketing campaign and increase conversion rate.

Newsflash! creating a video is not video marketing. It’s easy to see why people confuse these two terms though; most of the online chatter is about the production of online videos, and few focus on promotion and distribution, which is what online video marketing is really all about. If you’re a smart duck (and i’m guessing you are since you’re reading this), you know that promotion is vastly different from production. And as such requires a whole different set of tools, tactics and strategies.

The 12 Types of Marketing Videos

I think that a major hindrance to creating videos is not feeling lost about what you are going to create! i have great news for you: adding video marketing to your content marketing strategy offers great flexibility in its various types and formats: educational videos introduce viewers to a concept or a field. These usually branch out to a number of topics and require very careful planning.

Video marketing works best when it has a purpose. "creating a viral video" doesn't have a purpose. Here are eight examples of different types of marketing videos with a purpose that we cover in our guide: option 1. Testimonial videos – to build trust. Option 2. Product demo videos – to boost conversion.

Different types of video content are going to serve different marketing purposes and there’s no shortage of content types out there. Let’s talk about a few of the most common types of videos used for marketing. 1. Product/service videos product or service videos explain and show what a product or service does as well as the tangible benefits.

Online videos are an essential part for any business's content marketing because of its popularity across all age groups. Video is also widely shared on social media and via messaging apps, increasing the reach of your business information. Most importantly, video marketing is proven to improve leads and sales. Types of video you can create include explainer videos, branded videos, animated videos, and more. Video content marketing can be a challenge, but with the expert help of a video content marketer you can achieve the business benefits you want.

If you already filmed a commercial for tv, it’s as simple as uploading it online—although viewers would definitely appreciate something new for the online version. You could upload a longer version online with “extra footage,” like walmart’s online tv commercial with more famous cars. How to master video marketing once you have an idea about the types of marketing videos that will work best for your brand, the real challenge begins: making them and marketing them. Here are 9 expert tips for marketing your videos like a pro.

How to Make a Video for Your Business

The preference for video content is not just limited to streaming online movies and shows or watching youtube video clips, video is now extending into brands with studies showing that consumers (over 50%) are interested in video content from brands or businesses that they support ( hubspot, 2018 ). Facing the growing demand by users for more visual content, more brands are building video into their marketing strategy to build sales, brand awareness, trust, and a growing customer base. Platforms like instagram , youtube, and facebook are the most common.

Marketing , strategy emily watts0 comments share we live in a world where people look for solutions to their problems on the web. From social media platforms, blogs, websites to video streaming services, there are so many things to keep us from boredom today. And not only for those of us who use the internet for personal needs to keep up with the latest trends and news; businesses also use these tools to run their promotional activities.

It has been proven that video content has increased conversion rates in sales. However, poor production quality may have the reverse effect on a consumer. Products and services that are not presented well can drive away prospective business. As with all marketing techniques, quality should always be of the highest concern. When creating video ads and promotions for your website, be sure to carefully consider your ad campaign.

In 2019, marketers at all types of businesses, small or large, can make video work for their budget and goals. You can shoot a complete 4k video right from your smartphone. And even if you don’t know how to edit videos, there are user-friendly, professional-grade video editing software options for all levels of content creators.

Apart from being a rich, visual medium, there are a lot of perks to making online video marketing part of your digital strategy. Simply put, the numbers tell a compelling story. These video marketing statistics highlight precisely why so many companies, in industries across the b2b and b2c spectrum, are taking advantage of this medium—and why video marketing should be part of your business, too.

5. Educational or How-To Videos

We all love learning new things. If brands find a way to make learning faster, quicker and fun, all the better! in the top of the funnel, a lot of your target audience is out there searching for new info – that’s where educational videos come in. Educational videos offer real value to your audience that they can apply to their everyday lives.

Educational “how-to” videos can be extremely popular. Use this video marketing format to teach your target audience something they want to know. Brands often use these videos to teach customers how to get the most out of their product, or to build a trusting relationship with potential customers. Here’s one of our “how-to” videos in which we show viewers how to start a t-shirt business:.

Educational videos tell viewers about your business/product, hitting on three main points: what your product or service is the benefit behind your product or service how your product or service works now, it doesn’t have to be in that exact order but those three points will provide viewers with enough information to know whether they want to continue learning about your company or not.

One of the best ways to grow your customer base is to help more people find out about who you are and what you do. Rather than getting lost in the crowd, you want your business to stand out among your competitors. With videos, you quickly convey what your core values are. You can increase exposure to potential customers by offering entertaining, educational videos that inform them about your company and help them remember your name.

Want more info? Look no further. https://gibsongirlsmarketing.com/services/

[techcrunchappcom]

New Post has been published on https://techcrunchapp.com/retail-technology-news-and-analysis-for-omnichannel-retailers-15/

Retail technology news and analysis for omnichannel retailers

RTIH: Tell us about OneDash

RP: OneDash provides interactive technology to help brands make an instant return on their content investments. By directly connecting the point of inspiration and transaction, the platform creates faster, easier, and more valuable shopping experiences from every perspective.

Consumers can immediately access what they want; going straight from initial product interest to browsing and buying, in just one click. For retailers, the ability to simply monetise media and increase interactivity drives better results. 

As well as boosting engagement, cutting out extra steps such as re-directs to external sites helps to shorten journeys and reduce the risk of drop-offs. In the long-term, that means higher sales, greater brand loyalty, and a sharper edge over competitors.

RTIH: What was the inspiration behind setting the company up?

RP: Succeeding in the online retail environment isn’t easy. Not only do today’s consumers have an endless range of content to choose from, but the number of brands vying for their attention and spend is constantly multiplying.

Several years ago, I came up against these issues myself and this experience is what formed the foundation for OneDash. Keen to move on from the oil and gas sector, I sold my business and focused on fashion.

But after launching in Singapore, I realised how hard it can be to enter new markets. It became clear there was a wider need for efficient and affordable technology to help companies in the same position, which is exactly what I decided to build.  

OneDash started life as an interactive solution for fashion brands – used to add shoppable ‘hotspots’ in fashion show content and live streams – but it has expanded rapidly.

The power of interactive video to enhance cut through and fuel action makes it a vital tool for any company, and our reach has grown to cover multiple industries. In the near future, our aim is to explore further opportunities, looking beyond video to make all forms of media more interactive and effective. 

RTIH: What has been the industry reaction thus far?

RP: At the start of 2020, the increasing appeal and maturity of shoppable video had already taken us to the point of daily conversations with major media and direct-to-consumer clients. But with the global Covid-19 situation has come an exponential surge of interest in both the advantages it offers and our streamlined solution.

Businesses are recognising that providing real-time interaction and purchase options is vital to meet the rising consumer need for close brand connection and instant gratification. As a result, they are shifting from consultation to action at speed – with some large agencies accelerating discussions from weeks to days – and setting their sights on multi-faceted implementation.

For instance, recent months have seen a sizeable uptick in demand for interactive video that runs across both native channels and social media platforms such as Twitter and Facebook.

At an internal level, the influx of new and diverse enquiries has also helped improve our insight into business requirements across sectors; enabling us to better identify how OneDash’s tech can be reshaped to meet specific needs and deliver more value.

“Many bricks and mortar retailers are heading for deep attrition, especially those with big investments in physical restaurants and commercial property. To sustain their businesses, it will be more crucial than ever to support high street outlets with stronger online activity”

RTIH: What has been your biggest challenge/setback?

RP: Recent trends have worked in favour of interactive video, but we are still a new company that is working to revolutionise shoppable media and that is our greatest ongoing challenge. While appreciation of the need for change is growing, there is still some way to go before we reach mass global adoption and establish a new standard for sophisticated video advertising. 

This mix of positive and negative also applies to many other obstacles. Because our work is about enriching digital content, we have been affected by the pandemic-driven disruption to media budgets and planning; with declining content production causing a knock-on effect.

Yet the ability to monetise pre-existing video has also meant companies struggling can use OneDash to bolster ROI across social, programmatic, and native environments.

Personally, I have also had the challenge of an unplanned stay in London. Just when lockdown came into force, I happened to be stopping over after unveiling OneDash tech at DX3 in Canada, meaning the changeover turned into four months away from my family and home.

This time in the UK, however, had beneficial outcomes; allowing me to dial up local sales activity and focus more energy on building client relationships. 

RTIH: What are the biggest challenges facing the online retail sector right now?

RP: Many bricks and mortar retailers are heading for deep attrition, especially those with big investments in physical restaurants and commercial property. To sustain their businesses, it will be more crucial than ever to support high street outlets with stronger online activity. 

Of course, this brings difficulties of its own. Key among the problems with the digital segment is that consumers tend to be loyal to convenience first, in addition to what they already know. 

This means that simply dialling up their online presence isn’t enough; retailers must master the basics of seamless online service – from financial fulfilment to last mile delivery – and rapidly give shoppers what they want. 

There are varied tactics retailers can deploy to deliver the smooth and speedy shopping experience consumers expect, but one of the most impactful is going interactive. By adding clickable elements to videos and leveraging advanced direct in-cart integration they can satisfy consumer needs and present them with relevant products, before their competitors do.

RTIH: What’s the best questions about your company or the market asked of you recently by a) an investor and b) a customer?

RP: A San Francisco-based investor recently asked us: “what are the potential artificial intelligence (AI) applications for AB testing and content recommendations before a creative is released?”

This query wasn’t just important because it had a critical bearing on their willingness to invest; it also opened up new avenues for OneDash. The idea of using AI to give a content creator simulated feedback on a creative before serving it aligns perfectly with our emphasis on innovation and cost saving. What’s more, we also have the data collection and behavioural analytics necessary to make it happen. 

Improving data evaluation is a rising priority for customers too. One question from a client about how to find the optimal channel for video ads has also led to developments in our analytical capabilities. 

Where we had previously enabled clients to track creative performance across channels, introducing unique tags has made it possible to collate and compare data in a more granular way. 

For instance, clients can now use smart algorithms to assess data in real-time and determine how their ‘master’ ad should be adapted for different channels and markets, such as cutting it to 30 seconds for display or 15 seconds for social. 

RTIH: What can we expect to see from OneDash over the next 12 months?

RP: In short, branching. We’ve made considerable headway with driving the transition to truly interactive video, now OneDash is ready for the next phase of shoppable progress. 

The release of our branching module will allow companies to tell an array of amazing stories via any distribution channel. With segmented video they can enable individuals to pick their preferred narrative, giving them greater control over how they interact with content and an even more tailored experience. 

The added bonus being that it has the capacity to increase personalisation while keeping spend at a minimum; instead of building numerous creatives, brand marketers can showcase their entire product range in a single video and let the viewer decide which ones they would like to discover more about.

Alongside several other projects for improving multi-team collaboration and centralised creative management, this branching solution is set to make for an exciting 2021; for our clients and OneDash.

[cophoenixseo]

Digital Marketing Consultant Glendale

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Keyword-level experimentation is had to ensure that you are not paying for clicks that you could get free of charge, however to make the most of results and that is qualified leads, some companies find that exposure in both paid and organic listings are needed.Due to the fact that of the constantly altering and vibrant nature of the web, many company owner and marketing executives find that working with a professional digital marketing and SEO expert is the very best method for them to make sure the very best results. Organic traffic can take time, and the knowledge needed to beat those above you in the SERPs is considerable. Which is why, if you are simply starting out, and the keywords you are targeting are already “owned” by high authority sites, you might have to reconsider your method.A competent search engine optimization professional should be able to aid your team in establishing content assets to online search engine ranking supremacy. A top ranked search engine optimization business will prove their worth by assisting you develop safe, sustainable links so you can achieve the site rankings that will propel your business to the next level.Click here to receive a FREE SEO analysis and learn how SEO can impact your business.See what local SEO in Glendale Arizona can do for your business online presence. Watch this video:

Digital Marketing Consultant Surprise

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[earthconstructs]

Blog

I started a blog in July 2017, paid for a domain, did it up using Squarespace, made it super pretty. In 2017 I started focusing on improving my writing, and in my goal for 2018 was to become a better writer. 

In November 2018, I finished working at the Water Corporation after I had documented the “Kep Project”. My manager was acting in another manager’s role, and so an acting manager ended up signing off on my final report. I put a lot of effort into that report, I spent many evenings alone in the office trying to figure out if it was laid out well, clear to people who may be coming across the topic for the first time. I wonder if anyone will actually read it, or has, in the last two years.

The acting manager who was reviewing my report was known to be a stickler for detail, call out bad quality work, and be quite picky. She read my report, signed it off, and gave me feedback that it was written really well. And that was it for me - I had achieved my goal of being a being a better writer / writing better reports.

It’s funny how I needed the paid domain and blog back when I was working full time, and had a lot going on in my life, to motivate me to write. if I didn’t, then it would be like I was wasting the money I’d spent on it. 

But now it’s a huge expense. So I’m closing the blog, and keeping this free brain dump version of a blog. Where I just brain dump, without being strict on myself, and reading every post over and over and over again for fear of being judged by my friends - the only people who read it anyway. 

Finishing here with a copy-paste-dump of the 4 blog posts I wrote from July 2017 to April 2018. 

30 July 2017 - I am an engineer

I am an engineer trying to figure out my place in helping to make the world a better place for everyone to live in. I became a mechanical engineer because I liked understanding how stuff works. But recently, I've realised that a big part of the stuff I am interested in is how people and the world work to create this life that I am living. I am always learning, so this blog is my attempt to capture some of it, so that I can refer back to it later, and to hopefully share something new with you as well.

 30 July 2017 - My first visit to Kalgoorlie as a guest speaker

WASM Wall by Jason Dimer

OK, I’ll admit it, when I saw a request come through EWB* channels for a female engineer to present at the GEMIA* Girls and Guys Exploring Mining Forum, in Kalgoorlie, I jumped at the opportunity!

There were a couple of reasons why:

As a female engineer and EWB volunteer, I am passionate about inspiring students, especially female students, to pursue careers in STEM* fields as I believe these fields nurture the critical thinking so needed in our current world, and that increasing the number of females with careers STEM fields is one of our quickest paths towards gender equality

I had heard a lot about Kalgoorlie, but had never been there myself. I believe that the best way to learn about a place is by visiting, experiencing, immersing and talking to the locals (spoiler alert, I spent a lot of time doing this in my one and a half days there)

Everything we do at Engineers Without Borders links to one of the Aims from our 2020 Strategy. Speaking at events such as this Mining Forum for Year 9-11 high school students in Kalgoorlie fits into our aim to redefine engineering, specifically: “We will redefine engineering as a community centred profession that provides leadership in the creation of a more sustainable and inclusive world”.

And that is what I had at the front of my mind as I was putting together a presentation covering my career in engineering to date, my work as an Engineers Without Borders volunteer, and the concept of humanitarian engineering - with the aim to engage and inspire teenagers!

I wanted to share some examples of humanitarian engineering with the students, and luckily Sheena Ong, our ex EWB WA President and creator of the documentary “The Humanitarian Engineer", allowed me to include video clips of snippets from the documentary. I chose three examples that I thought conveyed the message of humanitarian engineering and appropriate technology concisely:

Rob Hughes, EWB field engineer, on developing biodigesters in Tonle Sap, Cambodia

The installation of Playpumps in Africa

Darren Lomman, Dreamfit founder discussing examples of equipment design or modification to make them accessible for people with disabilities

For each of the above examples that I showed the school group, I asked them three questions:

Did it address disadvantage?

Did it use science or technology?

Did it consider the community or persons’s needs in the design process?

After running through the second definition of humanitarian engineering covered in the documentary - humanitarian engineering is engineering that puts human well-being at the centre - I asked the students if I was a humanitarian engineer.

The questions I asked were answered by the students with a combination of murmurs of yes, and cocked heads. When I queried the teachers about this later, they said it was because this was not a topic that they had heard of before. I hope that I helped them to think about what engineering is, and that it can be related to more than the gold mining happening just up the road from Kalgoorlie town centre.

I like to think that I succeeded; later in the day one of the students asked me:

If I could be any kind of engineer, what would it be?

EWB = Engineers Without Borders GEMIA = Goldfield Education Mining Industry Alliance TEM = Science, technology, engineering and maths

Lemon Scented Gum at the Mt Charlotte walk trail and waterwise garden

Mulla mulla overlooking the superpit

Amok Island - 58 Egan St Kalgoorlie

21 August 2017 - Diversity and Inclusion

I had a really good weekend. I had back to back appointments and catch ups from Friday to Sunday night, and like the good extrovert that I am, it left it me feeling happy, stimulated and productive.

Which brings me to Monday night. I’m writing this during my first free moment, after my first day back at work since getting home from two weeks leave (while half watching the latest episode of Rick and Morty with my domestic partner). Anyway, I'm here to write about the Engineers Without Borders Humanitarian Day Gala, which I attended last Friday night.

On this night we heard from three speakers - Pete Baynard-Smith (Engineers Without Borders CEO), Suzanne Brown (Water Corporation Drainage and Liveable Communities Manager), and Fadzi Whande, social justice advocate and inclusion and diversity adviser.

And while I loved hearing about Pete and Suzanne's experience and work, I'll admit that I learnt the most from Fadzi, from a diversity perspective. I do not know many (any?) women from Africa, or much about diversity and inclusion in the workplace, other than it is important.

There are two points that Fadzi shared which have stuck with me. The first is the analogy she used about diversity and inclusion:

Diversity is being invited to a party, inclusion is being invited to dance.

The second is - The are six steps towards diversity and inclusion in our life and in the workplace are:

1.      You

2.     You

3.     You

4.     You

5.     You

6.     You

What a great way to emphasise that, as with pretty much everything in life, the most important thing I can do is to focus on myself, and what I myself can do or change.

By saying this, I understand that Fadzi means that to work towards diversity and inclusion, we need to start by changing our own circle, recognise that we are mainly surrounded by people that we are used to, and that a way to change this is by changing our own circle, and getting out of our comfort zone.

Hearing this motivates me, as I partly feel that I am on track because I already do this - by going to events I haven't been to before, where there is an opportunity to learn something new or that are attended by people outside my usual circle.

However, I appreciate my circle a lot. I am so lucky to be surrounded by so many smart and admirable friends.

People who:

value logic and data*

are open minded

who have  taught and helped  me see so much of what I understand today

who recognise that we can't assume that we know someone's whole story

(and people who can explain to me what unconscious bias is because they are studying a Masters of Psychology - hopefully you'll get a guest post from that friend soon!)

Thank you Fadzi, Pete and Suzanne for sharing your words and experiences at EWB WA’s Humanitarian Day Gala, and to the special, like-minded people who I got to spend time with on Friday night. You all keep me inspired.

*On Data - I need to figure out my thoughts around data, perception, and community development. On one hand I believe, as Fadzi said on the night - data doesn't lie - and on the other hand, I believe in human centred design - that a community knows what they need, and what the statistics show may not always be what the community needs. I want to figure out which thought applies in what contexts If you have any ideas or information about this, please let me know!!!

9 September 2017 - Chasing Coral

Well, you know they've done a good job with a film when they can make you cry about coral.

CORAL BLEACHING FEBRUARY 2016 AT HERON ISLAND, PHOTO COURTESY THE OCEAN AGENCY / XL CATLIN SEAVIEW SURVEY

But films like this leave me feeling like I'm not doing enough about the ocean's temperature rise. That being vegan isn't enough; I'm still driving an internal combustion car, I don't have solar panels, I'm not putting enough pressure on our Australian government, and not having enough conversations about this with my peers.

I haven't been keeping up with the news much since I got back from a 2 week holiday to WA's North West. Today on triple j's 3pm news, I heard that the Nationals are having a federal conference where NSW and Queensland will present motions to phase out renewable energy subsidies and support the development of the coal industry.

They will also move to resist the determination of environmental groups "to disrupt and impede the progress of this important industry".

I'm just in disbelief. How can they not understand that this is going backwards? How can they not care about the damage that has already been done?

Maybe I need to find myself an opinion piece written by a member of The National party, so that I can try to understand where they are coming from.

Coal is the most polluting way to produce electricity. There are other options. We need to implement them. It seems so simple, what am I missing?

I'm going to The Great Barrier Reef in November. I hope that I won't be too saddened by what I see, and that I get to have some conversations with locals. As I've mentioned in a previous post - learning by immersion.

I'll end this depressing post with an infographic made by the Chasing Coral team, and the fact that I need to stock up a reef-friendly, oxybenzone-free sunscreen, now that summer is one season closer!

2 October 2017 - Experts (I am not one)

I’m writing this as I am watching the sun go over a hill in the distance at Roelands Village, just outside of Bunbury. The hill is known to Les, the director of Woolkabunning Kiakaand his ex-Roelands mission peers as “Bunbury Hill”. It might also be the hill where he pointed out their traditional-spear-watchmen-shaped tree out to us earlier today. Anyway, it’s f*cking blissful as you can see in the photo below, which does it no justice.

I’m here at the ex-Roelands mission for the annual Engineers Without Borders strategy retreat. This year I agreed/volunteered to feed all 20 attendees over the two day weekend. I wasn’t really looking forward to it – but saw it as an opportunity to challenge myself! As well as cooking in the kitchen, I got to take part in the sessions put on by the president, vice president and some other long time volunteers. In one of the sessions, we defined inspiration, which is actually really hard to do!

I was talking to a good friend of mine in the car as we were driving down. I think it was actually the same trip 3 years ago where we first began our deeper conversations about feminism, people, psychology and ethics. This year marks our 10 years of friendship, which for some reason I find a pretty crazy fact (the 10 years part, not the friendship itself). One of the many topics we covered in the two hour drive was - blogging about topics which we are not an expert in. I concluded that for me, this blog is my way of collating and sharing topics and solutions that I come across and am learning about, but is not me speaking as an expert. I hope that by my sharing information and resources, I am supporting the good work that is being carried out by others. There is so much happening around the world; something in place to address nearly every single issue that exists. I just want to keep track of, and share them all! I also hope that this becomes a way for me to hear about interesting work that I might not already know about.

So, you know how I mentioned that I wanted to find a marine friendly sunscreen, after watching Chasing Coral and realising that corals are actually very delicate creatures, and that chemicals in sunscreen are harming them? Well, I did a bit of research and found a couple of brands. One of them is Stream2sea, but as they are an American company, I was on the hunt for something a bit more local. It wasn’t too hard to find – Surf Lifesaving Australia sell a sunscreen where proceeds from sales supports surf lifesaving training and development programs around Australia. They even listed that this sunscreen was in a recyclable aluminium can instead of plastic and I thought, “Even better, it's plastic free - at least when aluminium gets recycled it doesn’t become a lower grade product like in the case of plastic.”

But then when it arrived, in a standard post plastic bag, it was further packaged like this.

How ironic, an item marketed as being marine friendly, wrapped in an item that is widely known as causing enormous damage to the environment, especially marine environments.

When I complained about this in the Zero Waste + Plastic Free Living Perth, WA group on Facebook, Darren Lomman told me that almost all items in the health and beauty aisle in supermarkets comes transported like this. Why? I don’t know enough about wholesaling and packaging to be able to answer that. But it just looks like such as juxtaposition to me:

Marine friendly                                                                                  

                                                                                                                            Plastic

So now that I am done complaining, I need to write a letter Surf Livesaving Sunscreen, to ask them about the irony of this situation. I’m unsure if this will change anything, but at least I will have tried. I suppose the other approach is to accept that it needs to be packed like that for a reason (which I hope I find out when they reply), or do something about the packaging that has already been used and is here to stay in our environment now.

Enter Greenbatch. (Remember how I spoke about interesting projects above?)

Greenbatch is Western Australia’s first PET plastic reprocessing facility. It is founded by a guy called Darren Lomman, who studied Mechanical Engineering at the University of Western Australia (like me!). Darren recently handed over the reigns of Dreamfit, an organisation he founded that designs equipment for people with disabilities). He is now using his engineering and entrepreneurial background to establish a plastic processing facility, with the aim of reprocessing 100 million bottles by 2025, preventing them going into landfills, oceans and waste incinerators. Plastic processed through Greenbatch will be turned into 3D printing filament for schools to build and create with.

You can support this amazing social enterprise by:

-          Telling your friends about Greenbatch

-          Giving them a donation

-          Getting your local school involved

They are also holding a free community event at Perth City Farm on Wednesday 18 October. This event will give us the opportunity to learn from experts in the fields of sustainability, education, marine conservation and plastics recycling.

The experts will share what WA is doing about waste and recycling and ways that it can be improved, and talk about initiatives currently underway solving waste problems and how you can get on board and be a part of this sustainable change.

For more info, or to register your spot at this event click here.

I hope to see you there, and if you can’t make it, stay tuned for a summary of the event here on my blog :)

13 April 2019 - Work, Life and Balance

Well, it's been 6 months since my last post. I can remember the last 6 months so clearly, though it feels like they passed in a blur. I have felt so much anticipation in the lead up to big events that I had been excited about for months or years; 18 months of anticipation before getting married, 7 months of awaiting Kep's arrival in Perth, and two and a half years of looking forward to moving to Europe.

Kep's arrival... I'll give some background before I continue.

Kep is Water Corporation's leak detection dog. She's the world's first dog to be trained solely to detect underground water leaks, using only the scent of treated water alone, as a cost effective way of leak detection in areas where it is difficult and costly to perform leak detection via the usual methods.

In August last year, after I lead a successful trial with two experienced detection dogs, I learnt that I would be the project manager of a project to acquire Water Corporation's first leak detection dog. I worked together with the dog trainer, Steve Austin, to select a working English Springer Spaniel puppy, who we named Kep*. She began training with Steve in Sydney, and her delivery date to Western Australia depended on her physical and mental maturity. On her arrival in Perth, I would also complete training to become her primary handler.

From August to November, as well as working on water source planning projects as part of my substantive role, I spent a lot of time detailing options for the implementation of a detection dog into Water Corporation's business, including all required logistics  for the transport and care of the working dog.

After getting married in Perth and honeymooning to the Great Barrier Reef at the end of November, December passed in the usual holiday-period way - fast. In January, I spent every spare moment during the weekends doing the things I love - camping, hiking, scuba diving, going to the beach, seeing friends, teaching piano and learning new things (surfing!!!). February was spent preparing for Kep's arrival, and I also fit in a trip to Melbourne where I presented at the Australian Water Association Young Professionals conference, and caught up with dear friends (some human, some furry).

And then, it was the end of February and the end of summer! I spent 3 weeks being a new dog mum and handler, before I handed Kep over to her other handler so that I could fly off for a 4 week trip to Europe,, where I have been since the end of March.

I had never been so excited for a holiday before; usually I would feel excited about going to explore new places and eating new food. This time, I just needed a break badly.

For the first time in my working life, I had felt...stressed.

In the lead up to, and in the 3 weeks after Kep's arrival, I had been featured in workplace internal communications, been on TV multiple times, and presented at an Engineers Australia Young Innovative engineers presentation.

I felt like everyone within Water Corporation, and a lot of members of the public, knew about my project, and I was very aware of the two most common attitudes of people when they heard about my project:

- You have the best job ever, how did you get it?!

- Will it really work, is it really that effective?

Both attitudes make me feel slightly guilty about how much I love my job at the moment, and how good I have it, in different ways.

It wasn't until both the dog trainer's program manager and my CEO's personal assistant had asked me - "How are you going with all the pressure?" - that I realised that it was normal to be feeling how I was. Once they asked, it made sense - I was experiencing what I was because my project was in the public eye.

Through my experiences in the last few months, I've learnt a lot more about myself and become better at dealing with pressure. By this I mean I am better at controlling how I feel internally, as apparently it doesn't show on the outside. What I also now know, is how it feels to be excited and invested in my work every day. The last 6 months have made me realise how much I enjoy working on new, exciting, and never-been-done-before projects.

The answer I gave to a student's question in Kalgoorlie has also stuck with me. I still think about working on plastic reprocessing, and ocean clean ups. And my next career goal is to have a bigger impact on issues that I care about. As my time away from Australia is wrapping up, for now, I'm starting to think about how I want to spend my time when I am back in Perth. As well as the busy project schedule awaiting me for the implementation of Water Corporation's leak detection dog into the business, there are still many issues that I want to delve into and learn about in more detail. And I'd like to get better at balancing work, exercise, diet and reading/learning.

For me, this post reflects on and captures a certain point in my life - the feeling of wired-excitedness for what will come next in my life and career.

*Kep

Kep was named after the Noongar word for water, which was selected in consultation with Noongar elders and the Water Corporation's Aboriginal Affairs team, and was the winning name in a Facebook poll with the Western Australian community where 7 000 people voted.

You can view more about Kep here:

Kep's Water Corporation page

Kep on Channel 9 News

Kep on GWN News

[alexmiranda22]

TikTok - What's The Strategy For Christian Personal Brands?

One of my business partners walks into the office and says “Hey dude, you gotta get on TikTok, it’s the funniest thing ever! People post videos of themselves in extremely creative and entertaining ways.”

I’m curious. So I check it out.

He was right.

It’s fun. It’s addictive!

People WILL BE INFLUENCED by the content creators on it.

The question is: what’s the best strategy for us Christian entrepreneurs to develop our personal brands on TikTok so that our message can be one that is heard…even if it’s a younger demographic.

What is TikTok

We all have teenage and early-twenties friends that have mentioned TikTok, it’s the newest rage.

And it’s not just for teens. God brought this powerful branding platform for us Christian personal brands the same way He allowed for Instagam, YouTube, and Facebook to exist.

Welcome to a Christian entrepreneur’s introduction to TikTok through the perspective of leveraging TikTok for growing your God-first personal brand and influence for the Kingdom.

TikTok is a Chinese social network that puts video first. People can post short videos, edit them, add music, and post them to their TikTok followers. It’s estimated that over 500 million people use TikTok, meaning the network is larger than Twitter and Pinterest. WOW!!

TikTok (Douyin抖音) is an amazing platform to promote our Christian personal brands because if it is true that spreading our message is our calling, then short videos give us the chance to influence others with our skills, art, abilities and inspired ideas in a fast and smart consuming way.

I use TikTokmyself for 2 main reasons:

To promote my @DailyGodpreneur Personal Brand

To study this trend and adapt my B2C marketing strategies to brands that I consult and my own companies

In personal branding and marketing, things change quickly and we can’t rely on a single platform. Today we need to concentrate not only on Instagram and YouTube, but also on Tik-Tok to reach new communities online with Kingdom-minded thoughts and inspiration.

The bible says

He said to them, “Go into all the world and preach the gospel to all creation.” (mARK 16:15)

Our primary calling as Christians is to spread the word. Our SECONDARY calling is to use our business and personal brand as a means to do that.

I’ve put together a mix of strategies, tips, and advice on building a Christian personal brand on TikTok.

We focus on China, a powerful country that offers incredible possibilities for foreigners able to adapt to the social media ecosystem. For more insight about Personal Branding for Christian Entreprenerus, click here.

Who is Behind TikTok?

TikTok is for short videos mostly 15 seconds long, but with the ability to make 60 seconds long clips. While using this platform, you’re supplied with a number of songs and many filter options to customize the videos.

TikTok is owned by ByteDance. That’s the privately held company, founded in 2006, that is, according to reports, now the most highly-valued tech startup in the world. It just raised a $3bn round of funding that valued it at $75bn. So TikTok has a lot of capital behind it, which could make it more difficult for incumbents to quash it.

TikTok burst out in 2018 and became the most downloaded iPhone app, getting the nickname of “China’s Snapchat”. Chinese adore it and they use it to show their life, passion, and talents.

Its audience is extremely young and active. According to a survey, nearly 67% of TikTok’s users are under 30 and 56% of them are students. At the same time, data shows that 43% of users live in first and second-tier cities, the developed metropolitan areas.

There are so many users and they are so different, different ages, different income, different interests that almost any Christian brand could find here its target and any creator — his audience.

As far as it’s a short-video app, it is often compared with Vine (remember that!?) Vine was actually acquired by Twitter in October 2012 prior to its official launch. In 2016, however, thanks in part to growing competition from other apps including Instagram and Snapchat, it was shut down.

Vine became popular with content creators who used it to create comedy and music shorts, and it eventually grew to 200m active users. Not surprisingly, brands were eager to get in on the act as well.

6 Reasons Why You Should Use TikTok for Your Christian Personal Brand

1) Videos are easily “digested” by your fans

People love video. Our society is hectic and TikTok offers quick bits of consumption without unnecessary complications. Short videos force you to show interesting things about your talent without tricks; the storytelling must be simple and the skills easily recognizable. This makes the platform extremely natural and interesting to follow.

15-second videos are an extremely easy way to promote your inspired ideas, make people think and awaken their interest. People adore these videos because they are easy to understand and can help them to relax.

By you recording your day-to-day business life and sharing unique points of view on God via vlogs, Christian entrepreneurs can boost their personal brands and fill an unsatisfied educational, motivational or entertainment niche in their industry.

2. Your Fans are Millennials

You can just use simple in-app tools of TikTok and create original and authentic content which immediately will be delivered to a huge number of users and your customers.

Are you looking for a fresh and young audience? They’re looking for your brand here.

With the average age of a TikTok user being 13- to 24-years-old, mostly girls, TikTok is a gold mine when it comes to getting your #GodFirst message in front of Gen Z’ers.

Very creative and active, they will promote you to their friend and families, if they like you. They are looking for new things, so you can absolutely find new followers and customers here.

3. Personal Branding to Buying Your Products – Making the Switch

Ok, you’ve started and got your first audience. And what’s next? Enjoy the easy conversations with them! This audience is so affable you can receive feedback as soon as you post things.

The fastest and easiest way to engage them is by using daily challenges and a wide network of hashtags. Some of the big western brands already have created their own highly welcomed challenges.

Not so long ago fashion brand Guess launched its #InMyDenim hashtag challenge, the first-ever branded partnership with TikTok. Guess posted several “Official” videos accompanied by Bebe Rexha’s “I’m a Mess,” and then let the content creators do their work. NBC Tonight Show host Jimmy Fallon lauded the app and created the #Tumbleweed Challenge. Users posted more than 8,000 videos using this hashtag.

If you want to be involved with something buzzy, something shining brand new, operate in a different way and on a platform that has the potential for visibility in a less-crowded space. TikTok was definitely created for you.

4. Learning as a process on your Personal Branding Pilgrimage

After downloading the TikTok app you’ll find yourself in the brand new world of lifestyle and culture. Actually, it’s a good way to understand the 15-24 year-olds, what they want, what they’re looking for, what they are used to. Just spend some time scrolling through videos and soon you’ll understand how your potential audience thinks.

5. Christian Speakers: use TikTok as your Online Stage

Do you have the gift of teaching? Simply show it.

Film a few short videos about yourself, your life, your work. Let people get to know you as a speaker and exhibit your skills of influence. You can take short videos when you’re at an event, you can even have your team go LIVE with you on stage.

6. Collaborate with Other Christian Entrepreneurs

Nowadays young, highly-influenceable Christian entrepreneurs are presented with a lot of options and alternatives of similar type teachings. So we have to collaborate to present new and innovative thoughts to those that will listen.

I’ve been collaborating more with other Christian business influencers, it’s definitely on the rise within our industry. If you want to TikTok together, let me know! Since we share common goals, values, target market, and business objectives, it’s a no-brainer. Together, we could reveal the one thing our audiences never done which could transform their business life forever. Everyone wins!

Conclusion and Tips on using TikTok for Christian Personal Brands

At the moment, TikTok is a new and unfamiliar territory for us Christian business owners. Many companies are still afraid to step on unstable soil. But for Christians who want to spread their message to the world, especially the young, the return on investment might be high for the months to come! I suggest approaching the platform with a Personal Branding Strategy that leads to a clear God-First Business Branding Focus. Step by step. Don’t be boring on TikTok, be influential!

TikTok has the potential of being a major platform like Instagram and Facebook and shouldn’t be easily dismissed.

The app is still in its infancy, but the number of users joining is impressive. It’s still too early to tell the future of the app, as it may continue to rise in popularity or it could plummet.

If you are looking for your way to reach a young, new audience, an easy way to understand it and gain some interest from it TikTok is for you.

Get more Tiktok fans and strengthen your brand on this platform by checking out this infographic from Digimush.

TikTok – What’s The Strategy For Christian Personal Brands? was originally published on Daily Godpreneur with Alex Miranda

[silverpush]

Is TikTok’s Advertising Potential Worth The Brand Safety Risk?

Let’s be honest. TikTok has been on a roller coaster ride since its inception.

Bytedance’s TikTok, currently valued at $75 Bn, has witnessed admiration, neglection, rejection, and dejection in a tight timeframe.

Do you remember Musical.ly? One fine morning, the users of this teen karaoke app woke up to TikTok on their phones instead of Musical.ly. Yes, TikTok acquired Musical-ly and rebranded the app.

With a Bn reported users as of February 2019, TikTok is the first Chinese app with a wide user base, i.e., 14.3 Mn users in March 2019 in the States. TikTok is sailing the high tide.

It is currently pushing paid ads after hosting several successful sponsorships. However, recent controversies have given rise to concerns around brand safety for businesses. Are you wondering if investing in TikTok’s Ad Business would be a smart move to grow your brand?

Then you must keep reading.

The Right Audience Exists

The primary user base for the platform is not just teens; it is the upcoming economy class. Reports suggest that Gen Z forms a large population of the user base too. This means that the right audience exists on the platform.

NBA is showcasing the fun side of the game with behind the scenes footage. Guess’s viral #inmydenim challenge drove engagement and user interaction for the brand. United Nations IFAD (International Fund for Agricultural Development) is leveraging TikTok to combat world hunger by encouraging rural agriculture.  

What is common in all of these brands when they are poles apart? I am glad you asked.

They are putting a creative spin on their messaging.

TikTok is a platform that doubles up as a tool for new content creators. The evolution of the platform has been tremendous. From a meme sharing platform, it has evolved as a contextual video ads platform with a creative edge.

Micro-content is easy to create, and the inbuilt tools make it convenient - an offering previously offered with pictures by Instagram!

TikTok Ads Business- A Marketer’s Dream, or A Brand Safety Nightmare?

The idea of multi-channel marketing through audio-visual content revolves around staying on the customer’s mind and keeping them informed about the brand. However, when businesses invest their time, energy, and funds, the initial apprehensions are obvious.

TikTok is making several brands think, “Will my brand getting the kind of visibility that I want? ”

Or, is Tik Tok going to be another platform to expose our brand to the next brand safety debacle?

From data privacy to encouraging child pornography, the allegations on the platform have been massive.

The US Federal Trade Commission (FTC) levied a hefty fine of $5.7 Mn for violation of COPPA: the Children’s Online Privacy Protection Act. The app admitted to collecting children under 13 years of age to collect email addresses, names, and other private information with no parental consent. They put an age verification feature under works but it hasn’t been refined yet. BBC’s investigation and it’s startling discovery does not make the decision any easier for brands.

In an India High Court, ByteDance’s legal representative, senior advocate Abhishek Manu Sanghvi rightly pointed out something that led us to a realization. Data privacy and illicit content continue to exist on leading social media platforms: just like YouTube, Facebook, and Snapchat.

The Sword Dangles in the Air

YouTube, Facebook, and SnapChat are still updating their data guidelines to find the right mix of practices. They have been in the business since the last decade. 

TikTok will need some time to find the right mix of tactics that can help brands showcase their strengths better, as well as, extinguish their concerns around brand safety. However, the execution on a global level will require time. The early adopters of the platform will gain an advantage.

But what about today? Should brands abandon TikTok until the issues are resolved? That’s a big fat no.

Not in the age of Artificial Intelligence. Leveraging external platforms that ensure brand safety through their unique product offerings is the safest bet with a better conversion rate for your brand.

No business should have to miss out on the pros because of the cons. The introduction of such products in the ads business will keep your customers in the loop while keeping brand safety intact.

Is Artificial Intelligence Powered Video Advertising The Answer?

Data-driven artificial intelligence-powered video advertising solutions can understand the context and are fast becoming an answer to brand safety woes on platforms like Tik Tok. Through the use of artificial intelligence in video advertising, it is now possible to process large volumes of data at speed, with better context, at higher scale and improved targeting efficiencies, while avoiding potentially damaging ad placements.

However, most of these solutions still depend on the use of natural language processing (NLP) and still carry the limitation of not truly understanding the complex relationship words have in written or spoken language. And the biggest limitation for video content lies in the fact that more often than not, the actual content in a video can be drastically different than what it is described in words through meta tags and more. For instance, a 10-minute video might have significant frames featuring smoking or nudity, but this will most likely be missing from the description. Here, Artificial Intelligence-powered computer vision technology can play a significant role.

How Mirrors is making Video Ads Brand Safe

MIRRORS, by SilverPush, is the world’s first in-video context detection platform for context-relevant video ad placement targeting. Trained to draw insights from millions of pieces of visual content, MIRRORS use OTT Computer vision and deep learning to identify faces, objects, actions, scenarios, logos, and emotions in a streaming video to contextually filter video content. Helping brands engage with the target audience, while they are engaging with their interests across social platforms like Tik Tok, without collecting reams of personal data.

MIRRORS maximize performance through strategically placing in-stream ads at the moment when the targeted context is being viewed and through real-time optimization of your in-flight campaigns.

MIRRORS’ Artificial Intelligence-powered in-video context targeting not only targets context-relevant video content, but it also filters out unsafe, irrelevant and unsuitable content through MIRRORS SAFE. Providing you absolute control and transparency to run your video campaigns in the most relevant environment ensuring complete brand safety.

Know more about Mirrors https://www.silverpush.co/mirrors

[bestseoservicesglwn475-blog]

The 10 Most Important SEO Tips You Need to Know

However, certain fundamental principles remain unchanged.

For example, targeting keywords with the sole intent of improving organic rankings no longer works with search engines, but keywords are still essential.

Beyond getting SEO juice, keywords reveal a lot more about users and what they’re struggling with.

With so many SEO techniques, it’s become almost impossible to determine which ones to stick to and which you can safely ignore.

Is link building a thing of the past? Should you devote your time and energy to on-page SEO? How can you write a title tag to drive your rankings with search engines? Where do SEO and social media intersect?

And, seriously, what are the truly best SEO tips that’ll lead to results?

Both B2B and B2C marketers want more search leads, because they carry a 8.5X higher chance of conversion than an outbound lead.

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Brian Dean did a fabulous job when he created a post showcasing 200 Google ranking factors. The post went on to become extremely popular, generating thousands of new leads, from organic search, for Brian.

This article may not be as in-depth as Brian’s. Nor will I be answering all of the questions raised above. Instead, I want to show you the 10 most important SEO tips that you need to know right now.

If you focus on these techniques alone, you’ll definitely drive more organic traffic to your blog and improve your search rankings without risking a Google penalty.

Let’s get started:

1. Remove anything that slows down your site.

Page speed is a critical factor in SEO.

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In the past, you could get away with a slow-loading site. I can recall a time when I had to wait for about 5 minutes before a popular news site fully loaded.

I’m sure you can relate to that.

That’s never a קידום אורגני good experience, but it’s the kiss of death in today’s marketplace. A slow page can חברות frustrate the user experience and ultimately discourage people from buying your product.

Data from Strange Loop shows that a 1-second delay in page load time can yield a 7% loss in conversions.

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In the mind of potential buyers, a slow site is an untrustworthy site. Period.

Page speed is vital, both to users and to search engines. According to eConsultancy, “40% of people abandon a website that takes more than 3 seconds to load.”

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As businesses become more aware of the opportunities to generate targeted leads and increase revenue through search engine optimization, there is a huge demand for speed.

On April 9, 2010, Google included site speed as one of the all-important ranking factors.

This means that if your pages are slow, you’re fighting a losing battle for top organic listings, regardless of the quality of your content or your professional website design.

According to the search engine giant’s internal studies, when a page loads slowly, visitors spend less time there. On the other hand, faster loading pages reduce operating costs and improve user experience, among other benefits.

image12

Get rid of non-essential elements that slow down your site. If you’re a WordPress user, consider deactivating plugins you may have installed and activated but don’t actually need.

Also, declutter your sidebar and put only essential widgets there.

To learn how to get more out of search engines by improving your page speed, see the resource pages below:

How to Make Your Site Insanely Fast

15 Easy Ways to Speed up Your WordPress Site

2. Link to other websites with relevant content.

Linking out to other blogs is critical to growth,

says Brian Clark, founder of Copyblogger Media.

To most people, linking out to relevant and authoritative content pages is bad because it http://www.thefreedictionary.com/search egine optimization takes people off your page.

But, I don’t think so. Link building remains a fundamental part of smart search engine optimization strategy.

According to Rand Fishkin, founder of Moz,

Linking out sends trackable traffic, it makes your site a more valuable and scalable resource.

If you’ve been reading my blogs, you’ll notice that linking out to other sites is my custom. Whenever I write a new post, I reference other trustworthy sites, where appropriate.

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You can’t expect to get from others if you’re unwilling to give first. For example, if you’re looking to get inbound links from authoritative blogs, one of the easiest ways to do that is to show your willingness to link out to those blogs from your own content.

Of course, you should only link out to content pages that offer tremendous value. It’s a good SEO practice.

More important, you can notify an influencer when you link out to them, and, if your post is valuable, they can link back to you, share the post or even email it to their huge email subscriber list.

Link building is also all about quality, not quantity. You’ll build more trust in your niche if you have a few authoritative links rather than a dozen poor quality links.

3. Write for humans first, search engines second.

Lately, I’ve noticed that more and more bloggers and content creators are going back to the old method of SEO, wherein keywords meant to drive search results surpassed the real qualities of engaging, valuable content. If that’s you, it’s absolutely time to change your mindset.

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Many people still aren’t capitalizing on long-tail keywords, preferring instead to attempt to manipulate search engines.

That’s the wrong approach.

Don’t prioritize search engines over the actual humans reading your work. Instead, write content for the user, people who have eyes to read and credit cards to purchase your product. Search spiders are just scripts — they don’t buy products, they don’t engage with you on social media, and they won’t become a loyal customer.

Copyblogger is my #1 go-to site, when it comes to putting readers first. No wonder Brian Clark is so successful at content marketing. He’s even turned Copyblogger into a multi-million dollar digital marketing company.

image11

It all happened because a marketer like you was passionate about helping people. That’s what drives me, too — and maybe you, as well.

So, what does it mean to write for users first, before search engines?

Well, it’s simple.

Forget that Google and other search engines exist when you’re writing. Instead, create content that will help someone. This is known as SEO copywriting.

Funny enough, when you put users first, you’ll actually write helpful content that search engines will reward, because search engines follow users. It’s not the other way round. At the same time, you’ll be enhancing the user experience and building trust with your audience.

4. Encourage other trustworthy sites to link to you.

To a large extent, inbound links are still the lifeblood of search engine rankings.

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When you combine dofollow and nofollow links, you get a natural link profile that even Google will reward.

Content marketing is all about creating high-quality, engaging content and creating in people the need and urgency to link to you and share your content on social media.

Do you know why so many bloggers link to my posts on QuickSprout.com and NeilPatel.com?

The major determining factor in my success is that I invest a lot of time, money and resources into creating a single post or other piece of content.

How much effort do you suppose when into creating, “The Complete Guide to Building Your Personal Brand”?

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When you’re at the forefront of your industry, creating useful content and linking to authoritative blogs, you’ll find that more people will link to you naturally. This is the essence of effective link building.

5. Have web analytics in place at the start.

After defining your search engine optimization goals clearly, you need software to track what’s working and what’s not.

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Google Analytics, Google Search Console and other, private web analytics software solutions can help you track your success.

Tools like CrazyEgg also show you where your site visitors are clicking, and how they navigate away from your site.

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You should have these web analytics in place, even before you send the first visitor to your site or landing page.

6. Write unique and relevant meta descriptions for every page.

One of the most important SEO tips that most people neglect is the well-crafted meta description.

The meta description is the first section that people see when Google serves up your page to search users.

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Generally, the search engine giant doesn’t like duplicate content. Yes, there are times when there is a need to cite a paragraph or sentence from another site (and link back to the source), but if publishing duplicate content becomes your way of life, you might get penalized by Google.

In the same vein, duplicate meta descriptions could get you into trouble. But, even if you don’t get penalized straight away, you’re still not providing a great user experience.

You can’t have the same meta description for a page that talks about email marketing and a page on making sales. There’s a big difference in those topics and your meta descriptions should communicate that fact.

If you’re a WordPress user, you can fix duplicate meta descriptions by installing the All-In-One-SEO Pack or Yoast plugins.

Then, in your WordPress editor, scroll down to the bottom of the page, and add a unique title tag and meta description.

Article Source:

https://neilpatel.com/blog/10-most-important-seo-tips-you-need-to-know/

[creativesage]

(via Learning Events: 10 Ways to Level Up Your Content Programming - Talented Learning)

By John Leh

Historically, associations built educational content programming around live location-based events. That’s one reason why national conferences have become magnets for members seeking professional development and certification.

But content preferences are rapidly changing. And with the arrival of innovative virtual learning technologies like live streaming and webcasting, many associations are racing to offer continuing education in a variety of new forms.

This shift to multiple modes makes sense. Investing incrementally to repurpose existing content can be a powerful and profitable way to reach new audiences and boost non-dues revenue.

Of course, no one can afford to sink unlimited resources into content programming. So how should organizations prioritize opportunities?

For straight answers, I asked three association industry leaders who are putting these multi-format methods into practice:

Nora Murphy – Online Learning Manager at Public Responsibility in Medicine & Research (PRIM&R), a 4,000-member association that promotes ethical standards for those involved in biomedical, social science, and behavioral research oversight.

Katie May Grier – Senior Learning and Data Analyst at North Carolina Association of CPAs (NCACPA), an organization devoted to ensuring competence, civic responsibility, and success among the state’s accounting professionals.

Jessica Lane – Director of Client Success for Freestone LMS at Community Brands. Throughout her career, Jessica has collaborated with many of the company’s 13,000 association and non-profit clients as they developed and delivered successful learning programs.

Below are the top recommendations that surfaced during our discussion…

10 Tips to Improve Instructional Content Programming

1) Aim for a menu that meets learners on their terms

People want to consume content “anytime, anywhere” in a variety of ways. In fact, a recent survey says that individuals of all ages typically rely on an average of 5 different learning mediums over the course of a year.

This suggests that the more ways you can repurpose a single piece of content, the better. A broad selection of formats lets learners choose the options that fit their personal preferences, technical requirements and logistical circumstances.

For example, if you republish a webcast as an on-demand event and a self-paced SCORM program, those who couldn’t attend live can participate when it’s convenient for them. Since in-person and digital audiences aren’t likely to overlap, this kind of content repurposing helps you reach a much broader audience over time.

2) Let member interests guide your decisions

What attracts individuals to continuing education programs? Research reveals three key criteria:

Relevant topics

High-quality content

Credible sources/sponsors

In other words, content variety alone isn’t enough to establish your organization as a “go-to” learning provider. Neither is leading-edge technology.

What matters most is access to learning experiences that are meaningful, compelling and worthy of an individual’s time and effort.

When you’re developing content, it helps to regularly ask, “What would our target member want?” Then move in that direction.

3) Choose place-based events wisely

We all know that in-person conferences and seminars and are relatively costly and time-consuming to produce. So it pays to schedule these events with care. Focus on three key factors:

How urgent is the need to share this educational content? Is it a “hot” topic?

Is this particular topic better suited to an in-person learning experience? For example, does it call for hands-on practice or coaching?

For those who are unable to travel, will a place-based event increase access to the content?

To clarify the third point, consider this example from an organization that delivers its annual conference in-person and as a virtual meeting. In a post-conference survey, 90% of virtual attendees said they wouldn’t have attended at all if the virtual sessions had not been available.

4) Start small and double down on what works

Because so much is at stake with live events, it helps to test speakers and topics in low-risk, proof-of-concept scenarios.

For instance, a webinar is a great way to introduce a new subject matter expert because it’s a low-overhead format. If the webinar is a winner, you’ll feel more confident scheduling that speaker for future in-person events.

Or with niche topics, you may not attract enough attendees to justify a live location-based seminar. But if you feature the topic in an online session, you can boost attendance by marketing the event to a much broader audience.

In general, if a speaker is willing to be recorded, it’s worthwhile to offer that content online and repurpose it in whatever ways your budget and expertise allow.

5) Stay open to shifting preferences

Technology innovation continues to drive new ways to work, live and learn. Smart associations recognize this by building flexibility into their content strategy.

For example, one expert says her organization is seeing a clear decline in live location-based seminar attendance.

However, digital streaming capabilities have opened doors for many more people to participate online in real-time.

Furthermore, repackaging the seminar as an on-demand event further expands its reach and extends its lifespan, for only a relatively small additional production and delivery cost.

6) Use feedback to drive continuous improvement

The best organizations seek feedback early and often. Analysis of content-specific evaluations, broader annual surveys and website traffic data can help you pinpoint issues and prioritize improvements that truly reflect member interests.

Think of this as a co-creation process. Each time you ask for comments, new insights will surface to help you shape the next iteration of your course or content. Once respondents see that you value their opinions and apply their suggestions, they’re likely to share more feedback in the future.

7) Leverage relationships with subject matter experts

It pays to develop a strong pool of subject matter experts (SMEs) – not just as speakers and content creators, but also as strategic advisors. For example, SMEs can be an excellent source of ideas for long-range program planning.

In addition, SMEs can operate as an informal “early warning system” to identify upcoming industry changes, issues or trends that may require new or updated educational content. By empowering you to communicate with members in a way that is useful and forward-looking, SMEs can help you gain a competitive advantage.

8) Showcase speakers in their best light

When you onboard new speakers, take time to assess their strengths and weaknesses. This will help you choose a format that fits their presentation skills and personality.

Subject matter knowledge doesn’t guarantee speaking ability. And online presentations require an extra layer of confidence because there’s no direct audience contact.

To give inexperienced speakers more control, you may prefer to record sessions without an audience and rebroadcast the session during the live event time slot.

Some SMEs may only want to deliver self-paced on-demand content. Others may want to produce a full collection of webinar recordings. If the topic is relevant, find a way to use the content.

And if speakers are willing and able to push the envelope, don’t be afraid to experiment. Build on the formats they prefer and see where it leads.

9) Don’t let presentation plans drift off-topic

Many organizations schedule speakers months before the actual event. Over such a long timeframe, presentation topics can lose focus.

To keep speakers on track, try these tactics:

Provide a slide template that reflects the established agenda

Ask for an outline or an early copy of work-in-process slides

Initiate several periodic “check-in” calls before the run-through

Listen closely to the run-through to verify that all agenda points are addressed

Be available for last-minute adjustments and coaching, if needed

10) Make consistency your secret weapon

Don’t underestimate the value of consistency. Members don’t like surprises. This applies to all the processes that support learning programs.

For example, when people register for an online event, if you send an immediate confirmation message and an email reminder 24-hours prior, this should be a standard routine for all events.

Or if you list each member’s registrations on a personalized web page, be sure that every event can be included. The goal is to make routine communication flow naturally.

Similarly, whenever members log-in to launch a presentation, the process should be effortless. Avoid time-consuming software downloads and the need to fiddle with browser settings. The path should feel simple, familiar and frictionless – always.

Conclusion

Advice from these learning practitioners confirms what I see and hear often as a learning systems consultant. Smart associations aren’t waiting for others to prove that multi-channel content programming works. They’re committed to staying ahead of the pack. And that requires constant testing and tuning.

What’s more, continuing education success isn’t about offering multiple content modes, per se. It’s about how these various modes add to your overall reach, compared with the cost of engaging the same audience through only one type of content.

I hope these tips inspire you to take your content programming to the next level. And I look forward to hearing what kind of outcomes you achieve.

Thanks for reading!

[Entire post, click on the title link to read it at Talented Learning.]

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