#I ONLY FOUND OUT ABOUT THE UPCOMING STUFF YESTERDAY and was like aw hell yeah…………… but what do you MEAN bride and groom HELLO
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Have u heard the news (makeship Sarv plush getting rerun + it's description explicitly noting her and Ruv getting married)
GARFIELD ARE YOU /SRS OR /J
#I ONLY FOUND OUT ABOUT THE UPCOMING STUFF YESTERDAY and was like aw hell yeah…………… but what do you MEAN bride and groom HELLO#AFTER A GAJILLION YEAR ITS REAL🙏🙏🙏❤️🔥❤️🔥🙏🙏🙏💖💖❤️🔥❤️🔥❤️🔥❗️❗️❗️❗️❗️❗️❗️❗️❗️😭😭😭🥹🥹🥺🥺😭😭😭😭😭😭😭😭😭#its all their damn fault why im like this btw#they grow up so fast. thank you dokki for everything#ask#anon
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Lose You
Pairing: platonic!Josh Dun x Reader
Warnings: All appropriate warnings are tagged to avoid spoilers in the format tw; trigger
Word Count: 1620
Request: At the end to avoid spoilers!
Author’s Note: I just want to give you all a fair warning that most of the upcoming Josh posts are very angsty, though there are a few fluffy ones thrown into the mix :) I hope you enjoy this one! (picture credit)
Tyler: have you heard from josh today?
You stared blankly at the message for a moment, running over every text and direct message you had received over the course of the day. It wasn’t unusual for you and Josh to go a few days without talking to one another - between your teaching and his music, it could be hard to find time - but the fact that Tyler was messaging you didn’t sit quite right. After double checking that your memory was correct, you texted him back.
Y/N: last time i heard from him was yesterday morning, but it was just one message. silence since then
Tyler: shoot, i thought he must have been with you
A shiver ran along the length of your spine as you typed out another message.
Y/N: is everything ok?
Tyler: he was supposed to be at the studio an hour ago and nobody has heard from him
You were on your feet as soon as you finished reading the message, gathering up your keys and a jacket and figuring out where you had left your shoes. Josh never skipped studio time unless it was really important or really serious. That, on top of the fact that he wasn’t answering messages, put a bad taste in your mouth.
You finally texted Tyler back once you were down the stairs of your apartment building and walking across the parking lot to your car. Your fingers were moving almost as fast as your feet.
Y/N: i’m going to see him, i’ll check in with you soon
Tyler: i don’t think that’s a good idea
You rolled your eyes and opened your car door, tossing your phone into the passenger seat. What was your other option? Sit around while Josh potentially needed somebody to be there for him?
At least you were doing something to help rather than just sitting around at the studio.
You checked your phone one more time before getting out of the car, just to make sure Josh hadn’t suddenly texted and let you know you were overreacting. The only messages were from Tyler, sent a few minutes ago.
Tyler: y/n?
Tyler: i just wanted to know if you had heard from him. i’m sure he’s fine, i didn’t mean to worry you.
“Too late for that,” you scoffed as you slid your phone into your pocket. Your car keys jingled as you pulled them out of the ignition.
Loud music was audible as you walked up the front steps of Josh’s house. You took that as a good sign, at least he was home if nothing else. Now you just had to figure out if he would talk to you about why he hadn’t gone to the studio.
Y/N: front door
It wasn’t uncommon for him to not hear you knocking when he was playing music or practicing the drums, so you had gotten into the habit of texting him when you came over. It worked nine times out of ten.
The music suddenly became too quiet for you to hear and before you knew it, the front door was swinging open. You couldn’t help the frown on your face as you finally got a glimpse of Josh. His brightly colored hair was messy and unwashed where you could see it sticking out from under the hood of his sweatshirt. The sweatshirt itself was too big, practically swallowing him up. All of this paled in comparison to his swollen eyes and the deep bags beneath them.
“What are you doing here?” he asked. His voice was hoarse.
“Do you really need to ask that?”
He sighed and stepped to the side, giving you enough room to come inside. While you kicked off your shoes, he shut and locked the front door once again.
“Why didn’t you call me?” you asked as you made yourself comfortable on the couch. “And what’s going on with you?”
Josh sat back down in a pile of blankets that it looked like he hadn’t moved from in a few days. It was already perfectly molded to the shape of his body, making it easy for him to get comfortable again. He avoided your eyes as he answered your question.
“Addy broke up with me,” he said. There was no emotion in his voice. “Said it wasn’t going to work.”
“Oh, Josh,” you frowned, standing up and moving to the other couch to be closer to him. He leaned into you. “I’m so sorry.”
“It’s fine. I’m over it.”
You had never heard someone sound less “over it”.
“How long ago did it happen?”
“Couple days.”
“Why didn’t you call me? I would have come over here in a heartbeat.”
“I didn’t want to bother you.”
“Josh,” you sighed. His breathing started to get uneven, so you rubbed his shoulder to calm him back down. “You’re never a bother. Breakups are hard and, just like every other one, I want to be here for you. You know the drill, we order your favorite food, watch some X-Files, and inevitably end up falling asleep together on the couch.”
He shook his head, “This time was different.”
“Why?”
“It just was.”
“Do you want to talk about it?”
“I can’t.”
Josh’s voice broke on the last syllable. You fully wrapped your arms around him and pulled him closer, rubbing your hand up and down his back. His whole body was shaking as he cried, but you just held him and tried to keep him as calm as you could. He had never been this upset by a breakup before. Or at least, not in a long time.
How could Tyler have possibly thought it was a bad idea for you to be here?
Josh mumbled something into your shoulder, but it was too muffled for you to hear. When you asked him to repeat it, he turned so that you would actually be able to understand what he was saying. Still, it was barely more than a whisper.
“I cheated on her, Y/N.”
It took you a second to process what he had just said. Even then, you couldn’t believe it. Josh - the sweetest boy you knew, the only one who had been there for you through everything, your best friend - had cheated? He couldn’t be serious.
You pushed Josh away from you and stood, somehow managing to stay steady on your shaking legs. He was looking up at you, his eyes brimmed with tears. He looked so hurt, so innocent, but a bad taste still filled your mouth when you thought about what he had said.
“Tell me you’re lying,” you said, your own voice shaking now. “Tell me it’s a joke.”
“I wish I could, Y/N. More than anything, I wish I could.”
“What the hell, Josh?”
“It was a lapse in judgement, I swear. I wish I could take the entire thing back. She invited me over for lunch and I didn’t think anything of it and then I was there and one thing led to another…”
“Addy loved you more than anything,” you said. You barely knew the girl, but you were ready to defend her to the ends of the Earth.
“You think I don’t know that?” Josh yelled. You recoiled; he never raised his voice at you. “Sorry. I’m sorry. I shouldn’t have raised my voice.”
“I can’t believe you.” You hastily wiped away a tear with the back of your hand. “You’re sick.”
“No, please,” he said, grabbing onto your arm. “I can’t lose you too.”
You pulled your arm away, ignoring his plea. “That’s why you didn’t call me, isn’t it? Because you wanted to run away from the reality of what you did.”
“Just let me explain.”
“And Tyler knew, didn’t he? That’s why he didn’t want me to come!” you buried your face in your hands. “It all makes sense now.”
“Y/N-”
“What?” you snapped.
“I wasn’t trying to hide anything from you. I feel awful about what I did and I don’t know that I’ll ever be able to forgive myself. The reason Addy found out is because I told her. This isn’t some big thing that I’m trying to cover up, I just needed to find the right way to tell you.”
“You cheated, Josh, that’s the bottom line. You had two choices and you decided to cheat. I’m glad you fessed up, but it doesn’t mean you’re suddenly forgiven.”
There was a pause. Josh was avoiding looking at you. You, meanwhile, were so upset that you could feel your hands trembling. For a moment, you thought he wasn’t going to say anything.
“So you’re not going to forgive me?” he asked. His voice was quiet again.
“Not right now.”
“But eventually?”
You took a deep breath, thinking over your next words carefully. Was this enough to end a long standing friendship over?
“I don’t know.”
Josh nodded. “I can respect that.”
“I’m going to go now. I’m glad you’re safe.”
You walked out of the room and gathered your things in record time. Your heart was still pounding as you laced up your shoes and dug your keys out of your sweatshirt pocket. Just as you opened the front door, Josh called out to you.
“Y/N?”
“Yeah?”
“Thanks for checking on me. I appreciate it.”
“You’re welcome.”
You stepped out onto the walkway and shut the door behind you. As soon as the lock clicked, you took a moment to breathe in and let yourself feel everything that you had been keeping carefully bottled up while you talked to Josh. It felt like your heart was being pulled in all directions.
This was not going to be an easy decision.
Request: Hi I don't know if asks are still open but if they are could you do a Josh Dun x reader where the readers there every time Josh goes through a break up to like comfort him and stuff but then he cheated on his ex and the reader gets pissed and it's just angst (ok thanks bye🖤) -@that-one-sad-theater-kid
#josh dun#josh dun x reader#josh dun angst#twenty one pilots#twenty one pilots angst#josh dun imagine#josh dun drabble#josh dun fanfiction#twenty one pilots x reader#twenty one pilots imagine#twenty one pilots drabble#twenty one pilots fanfiction#tw; infidelity#tw; cheating#tw; profanity#angst#skeleton clique#blurry-fics
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Weekly SEO Q&A – Hump Day Hangouts – Episode 335
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Click on the video above to watch Episode 335 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.
Announcement
Welcome everybody Hump Day hangouts Episode 335, also known as 335. Today is the 14th of April 2021. Get the whole game here. So we are going to give our greeting Say hello to everybody. Got a couple of announcements to go over and then we are going to jump into your questions. If you’re watching live. Go ahead, you can add your questions on there and just say What’s up? Say hi. Let us know you’re alive and still kicking. If you’re checking out the replay, come join us live sometime it’s every week at 4 pm Eastern at semantic mastery comm slash HD questions. Let’s see her nine you are first on the list here today. How are you doing man?
Cool, why don’t they What did they do? I’m good, man. I’m good. Good, happy to be here. Whether it’s still nice. Here, when Osiris we’re heading into the cooler season, but it’s good. Everything’s good.
Cool. What’s going on in Facebook ads lands these days, what’s the biggest Oh, it’s crazy, man. It’s crazy. It’s insane. Like, there’s a bunch of changes coming up. But you know, we’re still looking good. There’s a bunch of changes when it comes to privacy. When it comes to specifically, apple, iOS, you know, anything that has to do with with with that environment, there’s going to be higher privacy and force, which I think it’s cool. But it’s also, you know, a challenge for us marketers that are trying to, you know, develop or deliver relevant ads to people. So other than that, you know, it’s looking good on we are we’re finding our way through it. So it’s challenging as you show, you know, that’s the name of digital marketing.
So, fair enough. Bradley, how you doing today?
Good, man. super busy. Lots of lots of good things going on. Just a lot of things on the horizon that are starting to pop and it’s just been good. So glad.
I think you were talking yesterday, don’t let me spoil a beat or spill the beans here from not solely talking about this, but I think you were working or you’re working with some members in the mastermind for some sales type of stuff.
Yeah, we started the last Thursday was kind of like the orientation meeting. But you know, we have many mastermind groups. In the mastermind. I’ve had one that I’ve been hosting for probably close to three months now with anybody that’s new, that does marketing and real estate either for their own real estate business for investment purposes or for flipping or for if they doing marketing services for realtors or real estate agents. And we do that once every two weeks. But then I just started another small mini mastermind it’s meeting every week on Thursdays now for anybody that is doing a lot of heavy prospecting in sales for their own agency. Because I want to, you know, get better at sales myself. And so we’re, we were going on a 40 starting tomorrow is our 40 to 42 weeks of consecutive mini accountability groups meetings every Thursday, where we’re going to be talking exclusively about prospecting and sales methods and you know, just in trying to get better at that so I’m really looking forward to it at the end, you know, 42 weeks is going to take us all the way until January of 2022. And you know, we should all the members of the group which I think there’s six of it plus six plus me right now, we should all be better at sales by the end of that for damn sure.
So, let’s say if you’re not you guys all got a problem. But yeah, that’s awesome. Yeah, more Bradley’s talking about if you’re not in the mastermind, we regularly form we tried to do it about quarterly form small groups and kind of the mini masterminds if you will racing to get more one on one time. And we’re going to be starting that back up again pretty soon. So if you’re not in the mastermind, you’re thinking about joining now’s a really good time to get in before we start forming those up because once we do that we wait for another you know, quarter, and then we’ll do it again.
So Alright, Chris, how are you doing today?
Good. So happy that spring is here. Like temperature is up and down like it is in April but things are pretty good.
Good deal, man. All right, Marco. What’s the weather report?
It’s the rainy season in Costa Rica. Catch it? Oh, looks awful.
It’s horrible. It’s horrible. It’s overcast. And it’s a little bit cooler than usual. So I have my air conditioning turn up to 72 I think it is. And I don’t I don’t want to get too cold. Right. Is it comfortable? But yeah, you know, we have to suffer through these. Through these horrible seasons in Costa Rica. It’s either dry, or it’s raining everywhere. So life is what it is. Can anybody say? GMB posting service? Oh, was I supposed to say that?
Somebody today I know. The VA that I trained to write for me according to Jordan training, which I’m not going to mention live Of course, nothing of that is ever going to get out but we write for both the bot and the person we write for the entity and to try to get the person’s click. So the VAT is trained for that is actually writing templates. And they’re tuned that as far as you can tune 1500 characters, you can domain entity and some supporting. But it is being they’re being set up that way. And that’s so they’re going to be well written, everything is going to be checked and double-checked. But of course, if you should happen to be getting that service, you should always edit your content according to what your message is, right? If so, if you see something that shouldn’t be, you can send it back to us. However, it is we’ll work it out. But it’s going to be up to me. The best way to do it has always been getting people in the GMB as managers and get them to post from the GMB. I’ve never been a fan of auto posters. And we recently had some issues with some auto posters where the API was tagged as dirty by Google. I don’t like mentioning names. I don’t like saying what who or what, let’s just say that when you get people like Rob, our partner in crime and MGYB, and then the heavy hitter club involved in anything, an IP is gonna get muddied up, it’s gonna get dirty. All right. So if you know that, you have things that you care about, why would you put that through a risk of that nature, where it could be tagged as dirt. Now, we didn’t know this until now, but my whole system has always been getting them added as managers in the GMB and they post from the GMB. They add images. In the GMB videos. Everything gets done inside the GMB. Fortunately, I’ve only had a couple of suspensions during this whole time. So something must be right about adding the person as the manager in the GMB. Of course, it’s mostly the GMB the one or one of the times that I did get suspended, it was a, it was added as a post office box with the street address. Those are usually are generally known as legit, right. But they do carry a risk. And one of those risks is if it gets suspended, it’s kind of difficult to get it verified again or to get the suspension lifted. And anyway, there you go. It’s coming. It’s another thing to be really excited about. We just continue to add what people need in MGYB to write their ship, which is what we’re all about, right? You should read your ship, make money, change someone to help you make more money, lather, rinse, repeat, making the system making money should be a system.
Oh, yeah. Well, if you’re new to us, if you’re new to Semantic Mastery, you’re new to MGYB and you want to find out more about what Mark was referring to there, find out how to shield your site, don’t worry about algorithm updates, and you can find out what the hell the SEO shield is because I guarantee you’re gonna hear it like 10 times today. So head over to SEOshield.com it’s a free training, it’ll explain a lot of this stuff. Plus, it’s actually got training in there about how you can apply this stuff. If you’re looking to take things a step further beyond that, grab the battle plan, alright, that’s step-by-step processes for SEO, all the stuff we do in check out that battle plan dot semantic mastery calm. And for those of you who are like us, if you’re an agency owner, or you’re just a consultant, running a small team, and you want to get more clients, you want to grow your business, write more revenue, and you want to steal your team, then to x your agency is what we recommend you to check out and that’s at 2xyouragency.com and we’ve already mentioned the mastermind on top of the mini masterminds on top of the webinars from everyone here on top of the community, that that’s just where you’re going to get the best and quickest turnaround on information and a peer group is second to none. So if you’re looking for that, whether you have a digital marketing business, again, whether you’re a consultant or maybe even have a brick and mortar like some of our members do, you can find out more about that a mastermind dot semantic mastery.com Let’s see. Last but not least, I wanted to mention POFU Live. So this is year four. Are that right guys? Yeah. I think so.
No, it is four because yeah, last year, we didn’t do it. We did a virtual event. So that’s why I didn’t register. But yeah, this is
Yeah, I was like wait a second. So POFU Live we settled, we were able to schedule this in. So it’s gonna be the last weekend in September 2021. So that’s going to be the VIP day on the 24th. And then we’re going to have to go hard on 25th 26th. With ourselves with some amazing guest speakers, it’s gonna be a ton of fun. I was really happy this last year, the feedback was probably the best out of the last three years, which we were really happy about going virtual, of course, you know, we weren’t sure. But we did that feedback was great. Everyone got a ton of value out of that. We’re gonna be opening up tickets for that pretty soon, as usual for those of you who are taking action and grab them faster will definitely be a kind of a pre-launch or early bird offer. So make sure you take advantage of that and we’ll be sharing more information about that over the coming weeks and then over the summer too. So Stay tuned for that. Anything else you guys before we drop into the questions.
I just wanted to mention real quick that, you know, it’s crazy because you said the peer group is second to none in the mastermind. And I agree. And it’s funny because one of our longest members had kind of gone dark for quite some time, but he remained a member. And just recently, the last few weeks or month and a half or something like that he’s resurfaced. And he’s been participating a lot in the group and joined the mini mastermind with me. And he’s also joined a small accountability group that I hold with a couple of other members on a weekly basis. And it’s, it’s just great to see, he’s been with us since like day one. And so for, you know, somebody to be all these years and in this still participate with the group, it just goes to show you that, you know, it is a good peer group to be in guys. So I would recommend you do it. definitely get access to the small groups and all that. So, alright, well, I’m gonna grab the screen, and let’s get into it. We’ve got several questions already.
We can see your screen.
Should We Avoid Using Billing/Credit Card/Address Info Between Projects To Avoid Footprints In Google Suite?
Okay, good. Thank you. It looks like Justin is the one that we’re starting with cases, I just listened to a video where Bradley was talking about adding a G Suite account for all new projects with their own billing information. Okay, are we supposed to avoid using the same billing credit card address info between projects to avoid different footprints? Excuse me? And if so, what’s the most practical way to do that? I don’t, I don’t, I don’t use different billing information for G Suite stuff. You know, for client stuff, they do it right. But for my own stuff, I use my same information, because it’s me that’s required to pay for the billing. I’ve never had an issue with it. I know I’ve heard other people say that they have. But I’ve never had an issue with having multiple Google workspace accounts. It’s never caused me any problem whatsoever. So I’ve got like, literally, well, well over a dozen, I can say that I don’t know if I got two dozen yet. But well over a dozen workspace accounts that I pay for $6 a month, every single damn month for every one of them. But there’s a benefit for it. And most of those accounts make me quite a good amount of money. So there, it’s totally worth it. And I’ve never had any trouble with having the same billing information. So I’m not sure which video you were watching Justin but I don’t have any problem with it. That doesn’t mean that it can’t potentially create a problem. Maybe somebody else here has had a problem with it.
Marco I’ve you know, I’ve never had problems, but I use multiple credit cards I get like I get people to give me something like a $500 credit limit. So that you can use it in ads and all these different things. And the only pain with that one is having to update it. Like every time the card expires, you do have to update the information, but you just hire a VA to do to make all those changes. Okay, that’s how I do it. I know, I know, you do it your way, you’ve never had trouble, I do it my way. I’ve never had problems.
We’re good. Next, Gordon says. And by the way, guys, if you are worried about it, a lot of credit card companies will allow you to create virtual credit card numbers where you can like, they’ll give you a unique credit card number for one specific account so that you’re not using the same account number across all the different things that you sign up for several credits, you know, a lot of credit card companies will offer that as an option now. So they’ll give you it’s all tied to the same card, the same account, but they give you virtual credit card numbers. So that might be an option you can look into if you’re worried about that.
The only problem with that one is if you’re using it with Google ads, and for some reason, the virtual card gets declined. everything related to that card will then get declined, including the main card really well that yeah, that’s an issue and I know someone that it happened to, which is why I’m mentioning it.
What Is The Reason Why You Have Different Link Building Approach For Yelp And GMB Listing?
Okay. So Gordon’s up longtime Gordon and he says, Hey, guys, I believe you mentioned previously that we can blast a ton of backlinks directly to a Yelp listing and get it to page first page of Google search results. Yeah, it’s been a few years since I’ve done that, but that used to work incredibly well. He says if it’s not in a super high competitive niche or area without getting any Google penalty, wow, for GMB listings, we should, of course, use our way as Google Drive stack from MGYB or web 2.0 sites as tier one buffers so as not to incur any Google penalty. So I was wondering if you could explain what is the reason that Yelp and GMB are different in that respect? They’re not. You can I mean, you know unless Marco has something to say differently. You can just hammer away to Google the GMB profile with you know, just like you can a Yelp listing. So I’ve not had any trouble with that either. Is there anything that I’m misquoting here Marco or no, that’s a misinterpretation of what we said? We said, Oh, all bets are off. And when it’s Google when it’s a Google property, you Yeah, I mean, in GMB, a GMB listing is a Google property. It’s on Google subdomains on the maps, subdomain. All of the business domains are on a Google-owned domain, that business site has a lot of power, man, you’re shaking, a lot of power, those posts will push a lot of power. So no, all bets are off, though they get hammered. They get hammered. We’ve never made a distinction, the only place where I’ve made a distinction is just leaving the money site pristine, never hitting it directly. Because you want that to get links, naturally. However, whatever that means, but in a natural manner, so people are going to link to it, people are going to share it, people are going to do whatever the whatever it is, naturally, you want that to happen to the money site, where off-page and through Google, as I’ve said, or through something that that really powerful, you know, to be a really powerful domain like Amazon, MSN, Yahoo, just whatever YouTube or YouTube is, is a Google property anyway, but you understand what I’m saying? Yeah, it has that high trust and authority. According to Google, not according to vanity metrics are third-party metrics. But according to Google, they’re not then hammering it citations hammer those yellow Yeah. Yellow Pages all hammer them S3 @ID, all of your tier one assets, hammer them. That’s what we say. Leave your money site, pristine. I know Bradley likes to go with press releases to the money site. I don’t recommend that unless you know what you’re doing. Because it’s going to mean hundreds of links to whatever that page it is that you’re linking to. So you better know what you’re doing. Other than that, I don’t see any problems. How’s he any issues?
There you go. And yeah, so I was gonna disagree with what Marco said it Yeah. When we talk about using our drive stack and you know, syndication networks and all that as buffers, it’s for any money site or money page that you’re trying to push. You know, you don’t want to but when you’re hitting the GMB website, the Google Maps URL, GMB, or Google Site know those kinds of things, you just hammer away. So okay. By the way, this is good. This is good because this is a question about press releases. And I wanted to kind of touch on what Marco just said, You know, I do use press releases to link sometimes to the money site. When I do though, you know, it’s always a naked URL or a brand anchor. That’s it. Like, it’s either a naked URL, or it’s a brand anchor if I’m going to use an anchor text, which is okay, for the money site, but that’s it like I don’t do any keyword rank links using, you know, so keyword anchors from press releases directly to the money site. However, you can use keyword anchors in press releases when you’re linking to an SEO shield property, for example, or GMB. You know, an asset for example. So, you know, again, it’s, it’s about very strategically using press releases, but um, I do like using press releases as an actual link-building tool for my money, you know, money site stuff, so.
What Are The Best 3 Links URL And Anchor Text To Submit When Filling Out The MGYB Press Release?
Alright, so the next question was from Ron, he says, when filling out the MG y b press release form, for best results to boost Google rankings for a service-oriented keyword page, like domain comm slash general contractors fail Fairfield, California, and help boost my Google My Business Page, general contractors, Fairfield CA is the keyword I’m wanting to rank for number one, what are the best three links, URLs or three links to submit? And the anchor text? Okay, well, as I just mentioned, if you’re going to link directly to your money site, to that to that particular page is like in that example, then I would leave that as either just a make a URL, so the URL is the anchor, right, or a brand name. And that’s it like nothing else. If you’re going to link directly to the money site, okay. One of the best three links, well, it’s not necessary to always put three links in there, you also have to consider what you’re doing. If you go to Semantic Mastery, excuse me, youtube.com/semanticmastery, you can search for in search our channel, use the channel search feature and search for press release SEO or PR silo stalking, any one of those terms, and you can go through and watch and maybe we can even drop the link in here on in the chatbox. But there’s a webinar that Marco and I did ship probably close to two years ago now about how to silo press releases together. And that’s a very, very powerful way that’s kind of what I’ve been doing now for many, many months, is just doing PR silos. And we talk about exactly how to do that. So it’s not necessary to you know, you can still use three links, but you got to think about what you know how you’re splitting up the PageRank or the link equity that you from those from the press release. And it’s better to try to limit your URLs like I try not to do more than two Links now and press releases, I was doing three for a long time, but I really just stick to two now. And that’s always because it’s one to my target property and one to the previous press release in the silo. That makes sense. And we talked about that in the press release silo webinar. So if you just go check that out, it’s really it’s on our channel. And it’ll help you to get better at understanding how to use press releases in it, as you know, just to stack them in a silo order or fashion, if that makes sense.
All right, I’m on record, I’ve always recommended links.
Yeah, and that’s what I’ve been doing now for months. So, and I agree. And usually at the top of the silo, I only have one link in the press release. And that’s to whatever the target is, and I’m trying to push the power to you know, and contextual doesn’t make it an I’m gonna drop you some more knowledge. mega contextual doesn’t make it a naked URL. Contextual works much better for creating the semantic relationships that we’re looking to create at the top of the silo, Papa silo. Yeah,
yeah. But remember, don’t do that. If you’re linking to your money page, right? Do that linking to one of your SEO shield properties don’t. So again, if you’re linking to your money site page as the top of the silo and the press release silo, then you want to use a naked URL or brand anchor in that case, I would probably go with a brand new anchor Well, except that your naked URL has your keyword in it here. So that could be a way to do it too. So but just like I said, Be careful what you’re doing with the press releases, if you’re going to be linking to your money page, just stick with either naked or brand anchors, naked URLs, or brand new anchors. As far as the best three, like I said, that I select. Typically, it’s going to be an SEO shield asset, you know, the G site mirror page. So the page that has been mirrored after the page that I want to promote on the money site, except it’s on the G site if that makes sense, or GMB or, you know, whatever it is that I’m trying to link to. But if you’re going to do two links, then it would be whatever your target is that you’re trying to push the most power to. And then usually to one of your other tier-one entity assets, one of your other branded entity assets within the SEO shield, syndication network, GMB website, g site, Google Map URL, any one of those, if you’re trying to push maps, like in the local three-pack, then I would recommend linking to your whatever your target URL is, again, if it’s going to be your money site page, then so be it. But as the second link, I would always link to either the GMB website or the GMB map URL. And I’m gonna I know that was one of your questions, what’s the best URL to link to there? I’m going to show you how to find that in just a moment. Okay. As far as anchor text, as I said, if you remember, if you’re linking to SEO showed assets or any tier one branded entity asset, you can use keywords. And that’s what Marco just said is actually better. That’s more powerful than naked URLs. So your anchor text is going to be whatever you want it to be. So for example, general contractors, Fairfield VA, I would probably word it slightly to where it reads naturally, like, you know, General Contractors in Fairfield, California, or in Fairfield Kat ca and use that as an anchor text to link back to, you know, again, your GMB website, or your GMB map URL or something like that. Okay. Marco, do you want to comment on that while I show him how to find that URL?
No, no, that’s fine.
So if we go to like, if I just do a quick search for big bamboo marketing, there, it comes up. And when if you do a brand search, you get a knowledge panel to pick up here. Then there’s a Chrome extension. It’s called gather up. So gather up Chrome extension, and you just click that, and right there is that that’s the maps URL that you want to use. It’s the dub dub dub dub google.com, slash maps, question mark, CID equals URL. Does that make sense? And again, it’s called a gather up Chrome extension, just go to Google and search, gather up Chrome extension, go add it to Chrome, and then go do a brand search for the brand that you want to grab that URL from. And when the knowledge panel appears, you can also do it inside of Google Maps. It won’t give you the Google writer review URL if you do it inside of Google Maps. But if you just do it for standard Google search, and the knowledge panel appears, you’ll get both of these URLs. And that’s the URL you want to use. Okay. It’s a good question.
How Do You Find The Right Google My Business Link To Submit?
All right, number three. Oh, how do you find them? So how do you find the right okay, and should it be one of the three-link URLs? Well, it can be but also remember, if you’re buying press releases from us press advantage allows you to add a Google My Business map to the organization page when for that brand right for that company. And one of the options is to embed the GMB map into the press release. So, you know, you can link to that map URL if you’d like but you can also just opt to have the map embedded, which is typically what I do okay.
What Is The Best Practice To Optimize The Image For SEO Purposes?
Okay, moving on the number, what is the best practice for the image filename. The image with the keyword with the best practice for the image, again, if you’re doing maps is to use the use, or trying to rank locally, or whatever is to use the URL of an image that’s already been published on your money site. So like, if you’ve got a page, in this case, your general contractors, Fairfield ca page, whatever image you have on that page, that’s already been optimized. Hopefully, you’ve already optimized that image, the file name, the metadata, all of that stuff’s been optimized geotagged and everything and it’s been added to the page on your money site, then add the image through the URL, because then what press advantage does is it publishes the press release, using the source URL for the image source from your money site page. So now you’ve got your website, your photo, that is a media file on your website, which has now been syndicated out to hundreds of press releases, you know, published on a bunch of different news and media sites. So it’s pushing credit back to your money site, image URL if that makes sense. So that’s what I do. And then likewise, if you don’t want to, if you’re not linking back to, you know, you can also use an image from a from Google My Business, for example, from your Google My Business profile, you can embed an image from there using the image URL there. So just think about where it is that you’re trying to push the power to. If it’s all trying to push the power from the money site landing page to the location landing page, then use the image URL from that page. If it’s that you’re trying to push maps, grab an image from maps, make sure it’s been geotagged before you upload it, but then grab the URL from maps and use that as your embedded image URL. Does that make sense? And then for keywords, I just usually put whatever keyword I’m trying to optimize for. And then I put by like, the letter B y, and then the brand name so that I’m creating that association between the brand and the keyword.
Any comments on that? Yeah, one of my press releases will have my logo. Another one of my press releases will have the logo from the GMB. So it’ll be it’ll create that relationship between my GMB logo and the logo on my website. And then I’ll just keep adding images that are part of my entity from around the web. So, however, many press releases are in my stack, that’s the number of images that are going to go out, they’re all going to be related because I’m going to be claiming all of those in my same as the information in the schema. The idea here is to reinforce all of these entity relationships that we’re creating all of these brand relationships that we’re creating. So I’m going to use my logo, I’m going to use the GMB logo, I’m going to use images from the GMB and images from my website and related images. So I’m going to have between three and seven press releases before I start my next stack, and so on until I read it. And then if it one of the ways that you can also do it is you can do like an image and bedroom to continue creating those relationships to continue powering up your images. And you’ll pop an image carousel with joy. So when someone does a brand search, you’ll get that nice image carousel, you get a nice video carousel if you have videos. And then that adds. So the reason for this and why I like doing this is because people will often when they look at if they’re going to hire your service, they’ll do a brand search, what is this company about? And when they go in, I only want them to see my stuff. So I want to pop all that up for them. When they come to that you’ll see people doing the brand search when they come they do the brand search and they see everything that’s related to wherever they click, they’re gonna land on one of your properties. And if they click on it, hopefully, they’ll go to a CTA. So you’re always trying to create a way for that person to convert. It’s not just the idea of creating the relationship or whatever. There has to be, like, a purpose behind all of this. And the purpose behind it all is to try to convert as many people as possible trying to get them to click trying to follow that call to action. Yeah.
Yeah, and it’s interesting if you notice, if you do a lot of GMB stuff, you’ll notice there’s a lot of brand searches that come in GMB insights, you’ll see that a lot. And what I’ve kind of discovered is that you know, and I guess this has been known, but it’s, it’s interesting to see it more and more and more recently, but um, I think a lot of people will when they do like a generic search for, you know, a keyword search for a service or whatever, and they find the company that they’re going to contact. Again, in my case, it’s pretty much all Tree Service stuff now. So if they can’t find a Tree Service contractor through a generic keyword search that they’re going to call to request an estimate from, they oftentimes will go do a brand search before making the call. And so the and so it’s really interesting, but in GMB insights I see all the time now, that brand searches are one of the top keywords that are used to trigger the maps listings. And it just makes you wonder who’s doing all these Brand searches. And it must just be that people were kind of being conditioned to go look at what else is being said about the company before calling them, especially for contractors. So, so you remark up. Yep, yeah. And so here’s the other thing, this is what I was talking about. So here was an image just from big bamboo marketing example, that was the URL. So you can see it’s in the actual, you know, domain, but this could be the embedded image in the press release. And then there was one that I just took from a this is a GMB post from Semantic Mastery. And if you just click on a GMB post image and click copy image address, that’s what it looks like. And so you can also look at that’s a Google user content domain that’s already been associated with your brand. It’s tied to it because it knows where it’s been placed. And so that’s a very powerful thing to do as well. So, those were really good questions, by the way.
What Is The Best Practice To Optimize A YouTube Video?
So we’re gonna keep moving. What is the best practice for the YouTube video? title name with the video with the keyword? Yeah, I mean, it depends on what you’re trying to do. I don’t do a lot of video SEO stuff anymore, but I still optimize them the same way that I did years ago, in which I always do the primary keyword, then a separator, and then the brand name. That’s how I did it. It works to give them the link to YouTube silo Academy, and it’s only seven bucks. And I think it’s why T dot silo dot Academy,
I’ll grab the link and put it on there.
Yeah, go grab that, man. , this is one of the best investments, you can make only seven bucks.
A tip right there. Beautiful. Now you don’t see my fat face on there anymore, either. Now, I had to replace that I saw it like six months ago, and I was like, holy shit. I was almost 300 pounds at the time I recorded that sales video. Anyway, Alright, moving on. Those were really, really good questions. Um, okay, and you can embed a video into press releases, they don’t get embedded on all of them. But you can add a video URL to a press release.
Why You Teach Your SEO Methods To Others Instead of Keeping Them To Yourselves?
Okay, Bb’s up with a list of questions. What’s up, baby says, Hey, guys, why won’t you rather keep all of your methods to yourself and telling it to others? Why do you teach this? Why do you want this kind of income stream? Then rather hammering your methods for you only? That’s a good question. I mean, originally, when we got started, it was just the well, it was all of us that you see here today. But we had got together through a forum that another like mastermind that we had joined, which was basically a forum, it was supposed to have a webinar once per month, which didn’t end up panning out. But we were all paying $200 a month to be a member of this particular, like mastermind community type thing. And it was mainly just access to a forum. And we would all chat often in, you know, in the forum. And I ended up deciding that I wanted to create a weekly accountability group so that we could just meet on a weekly basis unit at the time as Google Hangouts and, and just kind of share what was working, what wasn’t working, and just learn from each other. And so all of us connected and as well as many others, and we would just start meeting every single week. And what happened was, it was funny, but we at you know what, before we decided to monetize it and turn it into a business, I think we had on any given week, roughly 25 to 30 people show up every week, but it was really like just a handful of us it was us and a few others, there’s probably about seven, or probably about eight of us that would constantly be sharing every single week, and talking and sharing and talking and sharing, everybody else would just show up and listen, which was fine. But uh, you know, after the original group that we had all joined in, we’re paying $200 a month for wasn’t providing what it had promised us. You know, we decided at some point, we realized, like, hey, we’ve got we’re putting out better information than what we’re paying $200 a month to be a part of. So why the hell don’t we monetize this and turn this into a business? And so that’s what we did, we formed Semantic Mastery. Before we actually became a corporation, we went out and kind of just, we just started trying to develop an idea of how we were going to monetize stuff. And then you know, took a few months before we actually incorporated and we had to work out you know, we lost a few that were originally going to be partners with us, but it ended up being just the five of us. And part of it was because you know, it was there’s so much that we can’t do at all like in other words, even if everybody that comes and watches these webinars on Hump Day hangouts wanted to get into specifically Tree Service marketing, there are enough damn Tree Service contractors in the United States alone, that there’s enough for all of us. There’s a big ocean of money sloshing around out there and there’s not really any one of us can do at all. Do you know what I mean? There’s enough room in the space for all of us is my point. And so there was really no reason for us not to share some of our methods and techniques, especially because you know, in this industry, you guys know there’s a lot of garbage, there’s a lot of shit that gets pushed out there. And our methodology was always such that and this was what we literally developed a semantic mastery on was that we would only teach stuff that has been proven that we’ve proven and because each one of us has our own digital marketing businesses and various forms, we have a vast amount of experience. And we only share what we know, to work with our own projects on our own clients and such so that it makes it not risky for our members and our students. And that was part of the reason that we wanted to do it was to kind of help to, you know, provide some good stuff out there among all the bullshit if that makes sense. And so, and it’s just stuck, you know, this is not my primary source of income. But it is been good to us to me, you know, and so that’s part of the reason we do these free on every single week is so that we can give back to this industry, which has been having treated me well over the years. So that’s my take on it. Let’s say you. Yeah,
I’m thinking about this. And from the numbers that I know. I think it’s at least $4 trillion that was spent online. only online shopping last year, fortunately, how much of that? Do you need to be happy? Or how much of that deep? I know to want? Want? This is like a really heavy word? How much do you need? Yeah, I want to I want the entire trillion. Well, I’m sorry, I’m not greedy like that. I’m happy with a piece of the pie. I’d love to compete. So I don’t mind people coming on with it. As Bradley said, there’s plenty of room in the Tree Service market if you want to get in it. But not only that, if you want to compete with me, you’re more than welcome. Let’s see, let’s see, we have an even playing field because I’m giving you the same information that I use to get results. Now, let’s see who wins because at that point, now we’re at war, or how what I see as war, and I’m at war with you if you’re my competitor, and I’m going to do all I can to knock you off, man. Because of the date, there’s only room for one, number one, and I’m going to try to get as many of that to three of those other positions in the top 10. to knock you out. I mean, and it’s just, it’s but that’s my competitive nature. But I’m also saying I’m not a person who comes, from scarcity. I don’t like that I don’t like people who look, there’s only $4 trillion. I’m like, holy crap, 4 trillion, only in online shopping. That doesn’t include how much money is traded online, how much money there is, for example, for example, in the service sector, and all these other things that take place online, you can do so many other things online, other than having an e-commerce site or an affiliate, you can provide services, you can provide services for service providers, so many different things that you can do. If a person comes into my neck of the woods and they want to compete, then you’re more than welcome. So BBD and the answer is like I don’t give a shit. I want people making as much money as they can off Google and of the other search engines ones that once they dominate Google, go ahead, go after going after whoever else you want to go after because it doesn’t make a difference. You’re not taking money or you’re not taking food off my table, by me sharing my, my methods, my systems with you by making them available by this being an income stream. And I laugh when I see that because this is free. We don’t make any money off of this. This is free stuff. So if we had any kind of scarcity mentality, we wouldn’t even be doing this. So you wouldn’t even have this available for you to come and ask this question. And then not only that, like my main source of income isn’t Semantic Mastery. It’s not MGYB it’s not the heavy hitter club. And in fact, I do Hump Day hangouts because it’s fun because I enjoy I’d like to talk shit. I’d like to share information. I like for people to know the bullshit that they’re being fed in other SEO groups. And I like to give back to the SEO community that has given me so much. During the time that I’ve been online, which is 18 years 18 and counting right now. So that’s my acid is that scarcity. It’s fun. And there’s plenty of money to go around, man. Plenty. Yeah, I agree. I mean, as I said,
I think it’s fun and also, this might sound cliche, but over the years we’ve had many students or members, because like I said in the mastermind, I don’t consider those guys students or those folks, students there. They’re members, right? Because they’re colleagues essentially. And we’ve had many of our members or whatever that have over the years become very, very successful. And, you know, they’ve given us some credit for that, obviously, it’s them that does the hustle, we’ve just provided them information, but they had to apply it, and put in the work and everything else. So it’s them that did it, but we had some part and we’ve been given credit for that at some level and helping them to succeed. And that’s, that’s very rewarding. It really is, that’s part of the reason I got into doing this just to help encourage other people to make a change in their life, you know, to get over the rat race, you know, working just over broke, right jlb having a job being just over broke and doing something to secure their own financial future, or at least give them more control over their own financial future. And that’s what, that’s part of the reason I got into doing it. Because, you know, I spent many years literally behind a computer screen studying in in testing for, you know, 14 1516 hours a day, before I started making any money. And then once I started making money, I wanted to be able to help other people to do that, as well. And on all of us, my partners, and I all have that, you know that that desire to help others where else we wouldn’t behave done this all this time. And that’s what I was pointing out up here 335 episodes, this is the free webinar that we do every single week. So that’s well over six years, we’re going on close to seven years now. Which is insane. So anybody else wants to comment on that? Adam, Hernan. We got time.
I think you guys kind of, you know, a combination of all of that. Yeah, you know, it’s fun. And, you know, sharing this is definitely a part of it. And I think over the years I have moved more into that non-scarcity mindset. You know, there’s so much out there and you know, there’s so many ideas I pray even gone even further was just like, yeah, we could share all day because so few people are going to take the time to implement things done. And it is work right. You know, when it comes down to it, you got to steal from Marco do they do, right? You can listen all day, but if you don’t implement it doesn’t mean shit. So yeah, it was it is fun. I like getting on here and talking. And you know, I’ve just thought it’s funny if you guys go back a few years in the archives on YouTube and check us out and are you know, I especially would be like, Hey, guys, like, Hey, I’m Adam. Now it’s like, man, screw it. I want to talk to people. Let’s do this stuff. Good.
Yeah, SCR our new since we got time guys up, we don’t really have any other questions coming through. But SCR new, you know, the member who’s an instructor for syndication Academy. She, when we were launching that a couple a few weeks ago, she and I got on a zoom call to record basically the sales video sales letter. And, and she was super nervous. And it was funny, because she was like, you know, I don’t know if I can do this, blah, blah, blah. And I was telling her, I was like, Yeah, you’re gonna get better, don’t worry about it. Like, honestly, you’ll get better. It’s just, it’s just like anything else, you get better at it with time you get more comfortable doing it.
And I remember, that’s what I was talking about the YouTube silo Academy. That was one of the very first few products that we launched. And, you know, I was close to 300 pounds at that time, it was a real close-up headshot, and it was just my fat face talking into the camera.
And it’s so funny because as Adam says, you know, you look back and it’s like, wow, we’ve come a long way I’m so much more comfortable talking to you on a webinar and such now. So yeah, it’s been interesting to watch kind of the progression of all of us. And we still we’re still here, we’re still doing this every single fucking Wednesday.
I mean, again, 335. We’re going on seven years now. So you know, I’m proud of us for doing that.
Are Your Methods Invulnerable To Google’s May Core Web Vitals Update?
Alright, last question. And we’re gonna wrap it up a little bit early unless somebody else posted another question. Maybe says, Does your method when I take a hit from the May update about core web vitals? I don’t know. Most likely not big. I mean, we’ve been fortunate with the methods that Marco mainly has developed, you know, with this semantic, semantic SEO, essentially entity based SEO, that we’ve been able to just slide right past all the major updates for the last several years, which is why we just keep sticking with what’s working instead of trying all these new things. That, you know, because we were we’ve enabled very fortunately to our methods have escaped any problems with all the major updates that have occurred over the last couple of years, for sure. So I don’t expect to see any difference, but we don’t know until the rollout is until an update is rolled out whether it’s going to affect we can again, BB that’s a purely speculative question. And we’re not going to speculate on that. But my assumption is that we will do just fine. But we will find out for sure when it happens. Let’s say you Mark II, I’d like to give him my answer because it’s my standard answer. BB. If I could answer that question, what I would do today is jump on a plane to the US and get on that Mega Millions and hit it and never look back. I forget what is it some ridiculous 300 million 500 million? And I’m out? See? That’s if I could answer what Google is going to do tomorrow. Because we don’t know, like day to date, much less what Google is going to do in May. What I can tell you is that up until now, our method has always been worry less SEO, it’s entity-based, we focus on the entity, everything goes towards that part of the algorithm. And what I have seen from what Google is testing for my Google is rolling out my Google has rolled out is that art, activity, relevance, trust, and authority, will trump anything. And I can almost guarantee that art, if you do this, right, if you have the entity set up properly, if you have all the bases covered, and if you have all of the pillars as we’ve always had it up, that’s going to overcome any negatives that you can get from PageSpeed, or from the core web vital. That doesn’t mean that you ignore the core web vital, because why ignore them if they can give you an additional boost? Yeah, but as far as negative, out, the way that we do it since we’re focusing on the entities has always avoided any of the negative aspects of the algorithm. And I think that as long as you’re sending good signals, you’re always going to overcome any negatives that could happen. Now, is this going to hold true into the future? I don’t know. I don’t know if I’m gonna wake up tomorrow. How can I answer what do am going to do in May? I can’t say whether I’m gonna be here in the next five minutes, 10 minutes, whatever. I hope I am. That’s all I can say. And that’s all I can work towards. I can all I’m gonna do is continue doing it do I do into the future? And should google changes should web core vitals, make a difference? That will just adjust it so that we incorporate core web vitals into everything that we do? And that’s how we that’s how we’ve always done everything. We’re just we didn’t start out with the SEO shield. We said we started out with Syndication Academy. Everything that you see today has been building off everything else that we do. It was IFTTT SEO Yeah. Then that wasn’t as strong as it should be. We unquote we went and see okay, how can we make it better? Okay, RYS Academy, RYS Academy reloaded @ID we incorporate more into syndication Academy Coco genius. Yoshi, what’s a local? Yeah, local GMB Pro. But with the SEO shield, PR Pro, local PR Pro with local GMB Pro with the SEO I mean, this everything has been building one, one or the other. This didn’t happen overnight. So should anything happen overnight? When this rolls out, we’ll go take a look and see what happened. And we know what it is. So we just adjust for it. It’s very simple. Yeah.
All right. So I guess we’re gonna wrap it up. But a shout out also that should have said this earlier to Adam. He posted in the Slack channel with SCR instructor from syndication Academy, a really, really good find, which I’m not going to reveal here because it will be revealed in one of the upcoming syndication Academy update webinars, but I played with it. Adam, just because you mentioned it. And um, I’ve got some tests, I want to run with that. But I could see the value of it immediately when you said that. And even on the free account. They are publishable, by the way.
So how standing? Yeah, so I’m a partner with them. And they gave me some training. And I was like, Huh, this could apply outside of productivity. Let me absolutely again. So I’m looking forward to that. So yeah, I guess SEO be given an update to the syndication Academy members. And yeah, that’s a good one. So I just want to give a shout-out for that, because I even took time out of my day, which I really didn’t have time to play with it today. But I was just like, oh my god, that sounds amazing. So I went in and played with it, and I could see how we can do some pretty nasty stuff with that. I’m gonna test with it a little bit.
What Is Digital Marketing In A Nutshell?
So the last question just came in. an unknown person says, Can you tell me what digital marketing is? In a nutshell? Yeah, it’s marketing. Online. That’s what digital marketing is. is marketing online.
Advertising delivered through digital channels if you want to get taken, yeah, but who wants to get you know, the way that I’ve thought about or I had heard a definition of, you know, marketing is one too many. Sales are one to one. That makes sense. So marketing is sales to many and sales. Sales are one to one. I’m sorry, marketing is one too many and sales is one to one. And so Mark Mark digital marketing is just marketing, in any of its forms, but online, right. That’s the way that I look at it. So Okay, thanks to everybody for being here, a mastermind with me tomorrow, as well as the real estate, excuse me, the sales mini mastermind starting tomorrow is the first of 42 weeks. So if anybody wants to join that join the mastermind and we can talk about
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Weekly SEO Q&A – Hump Day Hangouts – Episode 335
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Welcome everybody Hump Day hangouts Episode 335, also known as 335. Today is the 14th of April 2021. Get the whole game here. So we are going to give our greeting Say hello to everybody. Got a couple of announcements to go over and then we are going to jump into your questions. If you’re watching live. Go ahead, you can add your questions on there and just say What’s up? Say hi. Let us know you’re alive and still kicking. If you’re checking out the replay, come join us live sometime it’s every week at 4 pm Eastern at semantic mastery comm slash HD questions. Let’s see her nine you are first on the list here today. How are you doing man?
Cool, why don’t they What did they do? I’m good, man. I’m good. Good, happy to be here. Whether it’s still nice. Here, when Osiris we’re heading into the cooler season, but it’s good. Everything’s good.
Cool. What’s going on in Facebook ads lands these days, what’s the biggest Oh, it’s crazy, man. It’s crazy. It’s insane. Like, there’s a bunch of changes coming up. But you know, we’re still looking good. There’s a bunch of changes when it comes to privacy. When it comes to specifically, apple, iOS, you know, anything that has to do with with with that environment, there’s going to be higher privacy and force, which I think it’s cool. But it’s also, you know, a challenge for us marketers that are trying to, you know, develop or deliver relevant ads to people. So other than that, you know, it’s looking good on we are we’re finding our way through it. So it’s challenging as you show, you know, that’s the name of digital marketing.
So, fair enough. Bradley, how you doing today?
Good, man. super busy. Lots of lots of good things going on. Just a lot of things on the horizon that are starting to pop and it’s just been good. So glad.
I think you were talking yesterday, don’t let me spoil a beat or spill the beans here from not solely talking about this, but I think you were working or you’re working with some members in the mastermind for some sales type of stuff.
Yeah, we started the last Thursday was kind of like the orientation meeting. But you know, we have many mastermind groups. In the mastermind. I’ve had one that I’ve been hosting for probably close to three months now with anybody that’s new, that does marketing and real estate either for their own real estate business for investment purposes or for flipping or for if they doing marketing services for realtors or real estate agents. And we do that once every two weeks. But then I just started another small mini mastermind it’s meeting every week on Thursdays now for anybody that is doing a lot of heavy prospecting in sales for their own agency. Because I want to, you know, get better at sales myself. And so we’re, we were going on a 40 starting tomorrow is our 40 to 42 weeks of consecutive mini accountability groups meetings every Thursday, where we’re going to be talking exclusively about prospecting and sales methods and you know, just in trying to get better at that so I’m really looking forward to it at the end, you know, 42 weeks is going to take us all the way until January of 2022. And you know, we should all the members of the group which I think there’s six of it plus six plus me right now, we should all be better at sales by the end of that for damn sure.
So, let’s say if you’re not you guys all got a problem. But yeah, that’s awesome. Yeah, more Bradley’s talking about if you’re not in the mastermind, we regularly form we tried to do it about quarterly form small groups and kind of the mini masterminds if you will racing to get more one on one time. And we’re going to be starting that back up again pretty soon. So if you’re not in the mastermind, you’re thinking about joining now’s a really good time to get in before we start forming those up because once we do that we wait for another you know, quarter, and then we’ll do it again.
So Alright, Chris, how are you doing today?
Good. So happy that spring is here. Like temperature is up and down like it is in April but things are pretty good.
Good deal, man. All right, Marco. What’s the weather report?
It’s the rainy season in Costa Rica. Catch it? Oh, looks awful.
It’s horrible. It’s horrible. It’s overcast. And it’s a little bit cooler than usual. So I have my air conditioning turn up to 72 I think it is. And I don’t I don’t want to get too cold. Right. Is it comfortable? But yeah, you know, we have to suffer through these. Through these horrible seasons in Costa Rica. It’s either dry, or it’s raining everywhere. So life is what it is. Can anybody say? GMB posting service? Oh, was I supposed to say that?
Somebody today I know. The VA that I trained to write for me according to Jordan training, which I’m not going to mention live Of course, nothing of that is ever going to get out but we write for both the bot and the person we write for the entity and to try to get the person’s click. So the VAT is trained for that is actually writing templates. And they’re tuned that as far as you can tune 1500 characters, you can domain entity and some supporting. But it is being they’re being set up that way. And that’s so they’re going to be well written, everything is going to be checked and double-checked. But of course, if you should happen to be getting that service, you should always edit your content according to what your message is, right? If so, if you see something that shouldn’t be, you can send it back to us. However, it is we’ll work it out. But it’s going to be up to me. The best way to do it has always been getting people in the GMB as managers and get them to post from the GMB. I’ve never been a fan of auto posters. And we recently had some issues with some auto posters where the API was tagged as dirty by Google. I don’t like mentioning names. I don’t like saying what who or what, let’s just say that when you get people like Rob, our partner in crime and MGYB, and then the heavy hitter club involved in anything, an IP is gonna get muddied up, it’s gonna get dirty. All right. So if you know that, you have things that you care about, why would you put that through a risk of that nature, where it could be tagged as dirt. Now, we didn’t know this until now, but my whole system has always been getting them added as managers in the GMB and they post from the GMB. They add images. In the GMB videos. Everything gets done inside the GMB. Fortunately, I’ve only had a couple of suspensions during this whole time. So something must be right about adding the person as the manager in the GMB. Of course, it’s mostly the GMB the one or one of the times that I did get suspended, it was a, it was added as a post office box with the street address. Those are usually are generally known as legit, right. But they do carry a risk. And one of those risks is if it gets suspended, it’s kind of difficult to get it verified again or to get the suspension lifted. And anyway, there you go. It’s coming. It’s another thing to be really excited about. We just continue to add what people need in MGYB to write their ship, which is what we’re all about, right? You should read your ship, make money, change someone to help you make more money, lather, rinse, repeat, making the system making money should be a system.
Oh, yeah. Well, if you’re new to us, if you’re new to Semantic Mastery, you’re new to MGYB and you want to find out more about what Mark was referring to there, find out how to shield your site, don’t worry about algorithm updates, and you can find out what the hell the SEO shield is because I guarantee you’re gonna hear it like 10 times today. So head over to SEOshield.com it’s a free training, it’ll explain a lot of this stuff. Plus, it’s actually got training in there about how you can apply this stuff. If you’re looking to take things a step further beyond that, grab the battle plan, alright, that’s step-by-step processes for SEO, all the stuff we do in check out that battle plan dot semantic mastery calm. And for those of you who are like us, if you’re an agency owner, or you’re just a consultant, running a small team, and you want to get more clients, you want to grow your business, write more revenue, and you want to steal your team, then to x your agency is what we recommend you to check out and that’s at 2xyouragency.com and we’ve already mentioned the mastermind on top of the mini masterminds on top of the webinars from everyone here on top of the community, that that’s just where you’re going to get the best and quickest turnaround on information and a peer group is second to none. So if you’re looking for that, whether you have a digital marketing business, again, whether you’re a consultant or maybe even have a brick and mortar like some of our members do, you can find out more about that a mastermind dot semantic mastery.com Let’s see. Last but not least, I wanted to mention POFU Live. So this is year four. Are that right guys? Yeah. I think so.
No, it is four because yeah, last year, we didn’t do it. We did a virtual event. So that’s why I didn’t register. But yeah, this is
Yeah, I was like wait a second. So POFU Live we settled, we were able to schedule this in. So it’s gonna be the last weekend in September 2021. So that’s going to be the VIP day on the 24th. And then we’re going to have to go hard on 25th 26th. With ourselves with some amazing guest speakers, it’s gonna be a ton of fun. I was really happy this last year, the feedback was probably the best out of the last three years, which we were really happy about going virtual, of course, you know, we weren’t sure. But we did that feedback was great. Everyone got a ton of value out of that. We’re gonna be opening up tickets for that pretty soon, as usual for those of you who are taking action and grab them faster will definitely be a kind of a pre-launch or early bird offer. So make sure you take advantage of that and we’ll be sharing more information about that over the coming weeks and then over the summer too. So Stay tuned for that. Anything else you guys before we drop into the questions.
I just wanted to mention real quick that, you know, it’s crazy because you said the peer group is second to none in the mastermind. And I agree. And it’s funny because one of our longest members had kind of gone dark for quite some time, but he remained a member. And just recently, the last few weeks or month and a half or something like that he’s resurfaced. And he’s been participating a lot in the group and joined the mini mastermind with me. And he’s also joined a small accountability group that I hold with a couple of other members on a weekly basis. And it’s, it’s just great to see, he’s been with us since like day one. And so for, you know, somebody to be all these years and in this still participate with the group, it just goes to show you that, you know, it is a good peer group to be in guys. So I would recommend you do it. definitely get access to the small groups and all that. So, alright, well, I’m gonna grab the screen, and let’s get into it. We’ve got several questions already.
We can see your screen.
Should We Avoid Using Billing/Credit Card/Address Info Between Projects To Avoid Footprints In Google Suite?
Okay, good. Thank you. It looks like Justin is the one that we’re starting with cases, I just listened to a video where Bradley was talking about adding a G Suite account for all new projects with their own billing information. Okay, are we supposed to avoid using the same billing credit card address info between projects to avoid different footprints? Excuse me? And if so, what’s the most practical way to do that? I don’t, I don’t, I don’t use different billing information for G Suite stuff. You know, for client stuff, they do it right. But for my own stuff, I use my same information, because it’s me that’s required to pay for the billing. I’ve never had an issue with it. I know I’ve heard other people say that they have. But I’ve never had an issue with having multiple Google workspace accounts. It’s never caused me any problem whatsoever. So I’ve got like, literally, well, well over a dozen, I can say that I don’t know if I got two dozen yet. But well over a dozen workspace accounts that I pay for $6 a month, every single damn month for every one of them. But there’s a benefit for it. And most of those accounts make me quite a good amount of money. So there, it’s totally worth it. And I’ve never had any trouble with having the same billing information. So I’m not sure which video you were watching Justin but I don’t have any problem with it. That doesn’t mean that it can’t potentially create a problem. Maybe somebody else here has had a problem with it.
Marco I’ve you know, I’ve never had problems, but I use multiple credit cards I get like I get people to give me something like a $500 credit limit. So that you can use it in ads and all these different things. And the only pain with that one is having to update it. Like every time the card expires, you do have to update the information, but you just hire a VA to do to make all those changes. Okay, that’s how I do it. I know, I know, you do it your way, you’ve never had trouble, I do it my way. I’ve never had problems.
We’re good. Next, Gordon says. And by the way, guys, if you are worried about it, a lot of credit card companies will allow you to create virtual credit card numbers where you can like, they’ll give you a unique credit card number for one specific account so that you’re not using the same account number across all the different things that you sign up for several credits, you know, a lot of credit card companies will offer that as an option now. So they’ll give you it’s all tied to the same card, the same account, but they give you virtual credit card numbers. So that might be an option you can look into if you’re worried about that.
The only problem with that one is if you’re using it with Google ads, and for some reason, the virtual card gets declined. everything related to that card will then get declined, including the main card really well that yeah, that’s an issue and I know someone that it happened to, which is why I’m mentioning it.
What Is The Reason Why You Have Different Link Building Approach For Yelp And GMB Listing?
Okay. So Gordon’s up longtime Gordon and he says, Hey, guys, I believe you mentioned previously that we can blast a ton of backlinks directly to a Yelp listing and get it to page first page of Google search results. Yeah, it’s been a few years since I’ve done that, but that used to work incredibly well. He says if it’s not in a super high competitive niche or area without getting any Google penalty, wow, for GMB listings, we should, of course, use our way as Google Drive stack from MGYB or web 2.0 sites as tier one buffers so as not to incur any Google penalty. So I was wondering if you could explain what is the reason that Yelp and GMB are different in that respect? They’re not. You can I mean, you know unless Marco has something to say differently. You can just hammer away to Google the GMB profile with you know, just like you can a Yelp listing. So I’ve not had any trouble with that either. Is there anything that I’m misquoting here Marco or no, that’s a misinterpretation of what we said? We said, Oh, all bets are off. And when it’s Google when it’s a Google property, you Yeah, I mean, in GMB, a GMB listing is a Google property. It’s on Google subdomains on the maps, subdomain. All of the business domains are on a Google-owned domain, that business site has a lot of power, man, you’re shaking, a lot of power, those posts will push a lot of power. So no, all bets are off, though they get hammered. They get hammered. We’ve never made a distinction, the only place where I’ve made a distinction is just leaving the money site pristine, never hitting it directly. Because you want that to get links, naturally. However, whatever that means, but in a natural manner, so people are going to link to it, people are going to share it, people are going to do whatever the whatever it is, naturally, you want that to happen to the money site, where off-page and through Google, as I’ve said, or through something that that really powerful, you know, to be a really powerful domain like Amazon, MSN, Yahoo, just whatever YouTube or YouTube is, is a Google property anyway, but you understand what I’m saying? Yeah, it has that high trust and authority. According to Google, not according to vanity metrics are third-party metrics. But according to Google, they’re not then hammering it citations hammer those yellow Yeah. Yellow Pages all hammer them S3 @ID, all of your tier one assets, hammer them. That’s what we say. Leave your money site, pristine. I know Bradley likes to go with press releases to the money site. I don’t recommend that unless you know what you’re doing. Because it’s going to mean hundreds of links to whatever that page it is that you’re linking to. So you better know what you’re doing. Other than that, I don’t see any problems. How’s he any issues?
There you go. And yeah, so I was gonna disagree with what Marco said it Yeah. When we talk about using our drive stack and you know, syndication networks and all that as buffers, it’s for any money site or money page that you’re trying to push. You know, you don’t want to but when you’re hitting the GMB website, the Google Maps URL, GMB, or Google Site know those kinds of things, you just hammer away. So okay. By the way, this is good. This is good because this is a question about press releases. And I wanted to kind of touch on what Marco just said, You know, I do use press releases to link sometimes to the money site. When I do though, you know, it’s always a naked URL or a brand anchor. That’s it. Like, it’s either a naked URL, or it’s a brand anchor if I’m going to use an anchor text, which is okay, for the money site, but that’s it like I don’t do any keyword rank links using, you know, so keyword anchors from press releases directly to the money site. However, you can use keyword anchors in press releases when you’re linking to an SEO shield property, for example, or GMB. You know, an asset for example. So, you know, again, it’s, it’s about very strategically using press releases, but um, I do like using press releases as an actual link-building tool for my money, you know, money site stuff, so.
What Are The Best 3 Links URL And Anchor Text To Submit When Filling Out The MGYB Press Release?
Alright, so the next question was from Ron, he says, when filling out the MG y b press release form, for best results to boost Google rankings for a service-oriented keyword page, like domain comm slash general contractors fail Fairfield, California, and help boost my Google My Business Page, general contractors, Fairfield CA is the keyword I’m wanting to rank for number one, what are the best three links, URLs or three links to submit? And the anchor text? Okay, well, as I just mentioned, if you’re going to link directly to your money site, to that to that particular page is like in that example, then I would leave that as either just a make a URL, so the URL is the anchor, right, or a brand name. And that’s it like nothing else. If you’re going to link directly to the money site, okay. One of the best three links, well, it’s not necessary to always put three links in there, you also have to consider what you’re doing. If you go to Semantic Mastery, excuse me, youtube.com/semanticmastery, you can search for in search our channel, use the channel search feature and search for press release SEO or PR silo stalking, any one of those terms, and you can go through and watch and maybe we can even drop the link in here on in the chatbox. But there’s a webinar that Marco and I did ship probably close to two years ago now about how to silo press releases together. And that’s a very, very powerful way that’s kind of what I’ve been doing now for many, many months, is just doing PR silos. And we talk about exactly how to do that. So it’s not necessary to you know, you can still use three links, but you got to think about what you know how you’re splitting up the PageRank or the link equity that you from those from the press release. And it’s better to try to limit your URLs like I try not to do more than two Links now and press releases, I was doing three for a long time, but I really just stick to two now. And that’s always because it’s one to my target property and one to the previous press release in the silo. That makes sense. And we talked about that in the press release silo webinar. So if you just go check that out, it’s really it’s on our channel. And it’ll help you to get better at understanding how to use press releases in it, as you know, just to stack them in a silo order or fashion, if that makes sense.
All right, I’m on record, I’ve always recommended links.
Yeah, and that’s what I’ve been doing now for months. So, and I agree. And usually at the top of the silo, I only have one link in the press release. And that’s to whatever the target is, and I’m trying to push the power to you know, and contextual doesn’t make it an I’m gonna drop you some more knowledge. mega contextual doesn’t make it a naked URL. Contextual works much better for creating the semantic relationships that we’re looking to create at the top of the silo, Papa silo. Yeah,
yeah. But remember, don’t do that. If you’re linking to your money page, right? Do that linking to one of your SEO shield properties don’t. So again, if you’re linking to your money site page as the top of the silo and the press release silo, then you want to use a naked URL or brand anchor in that case, I would probably go with a brand new anchor Well, except that your naked URL has your keyword in it here. So that could be a way to do it too. So but just like I said, Be careful what you’re doing with the press releases, if you’re going to be linking to your money page, just stick with either naked or brand anchors, naked URLs, or brand new anchors. As far as the best three, like I said, that I select. Typically, it’s going to be an SEO shield asset, you know, the G site mirror page. So the page that has been mirrored after the page that I want to promote on the money site, except it’s on the G site if that makes sense, or GMB or, you know, whatever it is that I’m trying to link to. But if you’re going to do two links, then it would be whatever your target is that you’re trying to push the most power to. And then usually to one of your other tier-one entity assets, one of your other branded entity assets within the SEO shield, syndication network, GMB website, g site, Google Map URL, any one of those, if you’re trying to push maps, like in the local three-pack, then I would recommend linking to your whatever your target URL is, again, if it’s going to be your money site page, then so be it. But as the second link, I would always link to either the GMB website or the GMB map URL. And I’m gonna I know that was one of your questions, what’s the best URL to link to there? I’m going to show you how to find that in just a moment. Okay. As far as anchor text, as I said, if you remember, if you’re linking to SEO showed assets or any tier one branded entity asset, you can use keywords. And that’s what Marco just said is actually better. That’s more powerful than naked URLs. So your anchor text is going to be whatever you want it to be. So for example, general contractors, Fairfield VA, I would probably word it slightly to where it reads naturally, like, you know, General Contractors in Fairfield, California, or in Fairfield Kat ca and use that as an anchor text to link back to, you know, again, your GMB website, or your GMB map URL or something like that. Okay. Marco, do you want to comment on that while I show him how to find that URL?
No, no, that’s fine.
So if we go to like, if I just do a quick search for big bamboo marketing, there, it comes up. And when if you do a brand search, you get a knowledge panel to pick up here. Then there’s a Chrome extension. It’s called gather up. So gather up Chrome extension, and you just click that, and right there is that that’s the maps URL that you want to use. It’s the dub dub dub dub google.com, slash maps, question mark, CID equals URL. Does that make sense? And again, it’s called a gather up Chrome extension, just go to Google and search, gather up Chrome extension, go add it to Chrome, and then go do a brand search for the brand that you want to grab that URL from. And when the knowledge panel appears, you can also do it inside of Google Maps. It won’t give you the Google writer review URL if you do it inside of Google Maps. But if you just do it for standard Google search, and the knowledge panel appears, you’ll get both of these URLs. And that’s the URL you want to use. Okay. It’s a good question.
How Do You Find The Right Google My Business Link To Submit?
All right, number three. Oh, how do you find them? So how do you find the right okay, and should it be one of the three-link URLs? Well, it can be but also remember, if you’re buying press releases from us press advantage allows you to add a Google My Business map to the organization page when for that brand right for that company. And one of the options is to embed the GMB map into the press release. So, you know, you can link to that map URL if you’d like but you can also just opt to have the map embedded, which is typically what I do okay.
What Is The Best Practice To Optimize The Image For SEO Purposes?
Okay, moving on the number, what is the best practice for the image filename. The image with the keyword with the best practice for the image, again, if you’re doing maps is to use the use, or trying to rank locally, or whatever is to use the URL of an image that’s already been published on your money site. So like, if you’ve got a page, in this case, your general contractors, Fairfield ca page, whatever image you have on that page, that’s already been optimized. Hopefully, you’ve already optimized that image, the file name, the metadata, all of that stuff’s been optimized geotagged and everything and it’s been added to the page on your money site, then add the image through the URL, because then what press advantage does is it publishes the press release, using the source URL for the image source from your money site page. So now you’ve got your website, your photo, that is a media file on your website, which has now been syndicated out to hundreds of press releases, you know, published on a bunch of different news and media sites. So it’s pushing credit back to your money site, image URL if that makes sense. So that’s what I do. And then likewise, if you don’t want to, if you’re not linking back to, you know, you can also use an image from a from Google My Business, for example, from your Google My Business profile, you can embed an image from there using the image URL there. So just think about where it is that you’re trying to push the power to. If it’s all trying to push the power from the money site landing page to the location landing page, then use the image URL from that page. If it’s that you’re trying to push maps, grab an image from maps, make sure it’s been geotagged before you upload it, but then grab the URL from maps and use that as your embedded image URL. Does that make sense? And then for keywords, I just usually put whatever keyword I’m trying to optimize for. And then I put by like, the letter B y, and then the brand name so that I’m creating that association between the brand and the keyword.
Any comments on that? Yeah, one of my press releases will have my logo. Another one of my press releases will have the logo from the GMB. So it’ll be it’ll create that relationship between my GMB logo and the logo on my website. And then I’ll just keep adding images that are part of my entity from around the web. So, however, many press releases are in my stack, that’s the number of images that are going to go out, they’re all going to be related because I’m going to be claiming all of those in my same as the information in the schema. The idea here is to reinforce all of these entity relationships that we’re creating all of these brand relationships that we’re creating. So I’m going to use my logo, I’m going to use the GMB logo, I’m going to use images from the GMB and images from my website and related images. So I’m going to have between three and seven press releases before I start my next stack, and so on until I read it. And then if it one of the ways that you can also do it is you can do like an image and bedroom to continue creating those relationships to continue powering up your images. And you’ll pop an image carousel with joy. So when someone does a brand search, you’ll get that nice image carousel, you get a nice video carousel if you have videos. And then that adds. So the reason for this and why I like doing this is because people will often when they look at if they’re going to hire your service, they’ll do a brand search, what is this company about? And when they go in, I only want them to see my stuff. So I want to pop all that up for them. When they come to that you’ll see people doing the brand search when they come they do the brand search and they see everything that’s related to wherever they click, they’re gonna land on one of your properties. And if they click on it, hopefully, they’ll go to a CTA. So you’re always trying to create a way for that person to convert. It’s not just the idea of creating the relationship or whatever. There has to be, like, a purpose behind all of this. And the purpose behind it all is to try to convert as many people as possible trying to get them to click trying to follow that call to action. Yeah.
Yeah, and it’s interesting if you notice, if you do a lot of GMB stuff, you’ll notice there’s a lot of brand searches that come in GMB insights, you’ll see that a lot. And what I’ve kind of discovered is that you know, and I guess this has been known, but it’s, it’s interesting to see it more and more and more recently, but um, I think a lot of people will when they do like a generic search for, you know, a keyword search for a service or whatever, and they find the company that they’re going to contact. Again, in my case, it’s pretty much all Tree Service stuff now. So if they can’t find a Tree Service contractor through a generic keyword search that they’re going to call to request an estimate from, they oftentimes will go do a brand search before making the call. And so the and so it’s really interesting, but in GMB insights I see all the time now, that brand searches are one of the top keywords that are used to trigger the maps listings. And it just makes you wonder who’s doing all these Brand searches. And it must just be that people were kind of being conditioned to go look at what else is being said about the company before calling them, especially for contractors. So, so you remark up. Yep, yeah. And so here’s the other thing, this is what I was talking about. So here was an image just from big bamboo marketing example, that was the URL. So you can see it’s in the actual, you know, domain, but this could be the embedded image in the press release. And then there was one that I just took from a this is a GMB post from Semantic Mastery. And if you just click on a GMB post image and click copy image address, that’s what it looks like. And so you can also look at that’s a Google user content domain that’s already been associated with your brand. It’s tied to it because it knows where it’s been placed. And so that’s a very powerful thing to do as well. So, those were really good questions, by the way.
What Is The Best Practice To Optimize A YouTube Video?
So we’re gonna keep moving. What is the best practice for the YouTube video? title name with the video with the keyword? Yeah, I mean, it depends on what you’re trying to do. I don’t do a lot of video SEO stuff anymore, but I still optimize them the same way that I did years ago, in which I always do the primary keyword, then a separator, and then the brand name. That’s how I did it. It works to give them the link to YouTube silo Academy, and it’s only seven bucks. And I think it’s why T dot silo dot Academy,
I’ll grab the link and put it on there.
Yeah, go grab that, man. , this is one of the best investments, you can make only seven bucks.
A tip right there. Beautiful. Now you don’t see my fat face on there anymore, either. Now, I had to replace that I saw it like six months ago, and I was like, holy shit. I was almost 300 pounds at the time I recorded that sales video. Anyway, Alright, moving on. Those were really, really good questions. Um, okay, and you can embed a video into press releases, they don’t get embedded on all of them. But you can add a video URL to a press release.
Why You Teach Your SEO Methods To Others Instead of Keeping Them To Yourselves?
Okay, Bb’s up with a list of questions. What’s up, baby says, Hey, guys, why won’t you rather keep all of your methods to yourself and telling it to others? Why do you teach this? Why do you want this kind of income stream? Then rather hammering your methods for you only? That’s a good question. I mean, originally, when we got started, it was just the well, it was all of us that you see here today. But we had got together through a forum that another like mastermind that we had joined, which was basically a forum, it was supposed to have a webinar once per month, which didn’t end up panning out. But we were all paying $200 a month to be a member of this particular, like mastermind community type thing. And it was mainly just access to a forum. And we would all chat often in, you know, in the forum. And I ended up deciding that I wanted to create a weekly accountability group so that we could just meet on a weekly basis unit at the time as Google Hangouts and, and just kind of share what was working, what wasn’t working, and just learn from each other. And so all of us connected and as well as many others, and we would just start meeting every single week. And what happened was, it was funny, but we at you know what, before we decided to monetize it and turn it into a business, I think we had on any given week, roughly 25 to 30 people show up every week, but it was really like just a handful of us it was us and a few others, there’s probably about seven, or probably about eight of us that would constantly be sharing every single week, and talking and sharing and talking and sharing, everybody else would just show up and listen, which was fine. But uh, you know, after the original group that we had all joined in, we’re paying $200 a month for wasn’t providing what it had promised us. You know, we decided at some point, we realized, like, hey, we’ve got we’re putting out better information than what we’re paying $200 a month to be a part of. So why the hell don’t we monetize this and turn this into a business? And so that’s what we did, we formed Semantic Mastery. Before we actually became a corporation, we went out and kind of just, we just started trying to develop an idea of how we were going to monetize stuff. And then you know, took a few months before we actually incorporated and we had to work out you know, we lost a few that were originally going to be partners with us, but it ended up being just the five of us. And part of it was because you know, it was there’s so much that we can’t do at all like in other words, even if everybody that comes and watches these webinars on Hump Day hangouts wanted to get into specifically Tree Service marketing, there are enough damn Tree Service contractors in the United States alone, that there’s enough for all of us. There’s a big ocean of money sloshing around out there and there’s not really any one of us can do at all. Do you know what I mean? There’s enough room in the space for all of us is my point. And so there was really no reason for us not to share some of our methods and techniques, especially because you know, in this industry, you guys know there’s a lot of garbage, there’s a lot of shit that gets pushed out there. And our methodology was always such that and this was what we literally developed a semantic mastery on was that we would only teach stuff that has been proven that we’ve proven and because each one of us has our own digital marketing businesses and various forms, we have a vast amount of experience. And we only share what we know, to work with our own projects on our own clients and such so that it makes it not risky for our members and our students. And that was part of the reason that we wanted to do it was to kind of help to, you know, provide some good stuff out there among all the bullshit if that makes sense. And so, and it’s just stuck, you know, this is not my primary source of income. But it is been good to us to me, you know, and so that’s part of the reason we do these free on every single week is so that we can give back to this industry, which has been having treated me well over the years. So that’s my take on it. Let’s say you. Yeah,
I’m thinking about this. And from the numbers that I know. I think it’s at least $4 trillion that was spent online. only online shopping last year, fortunately, how much of that? Do you need to be happy? Or how much of that deep? I know to want? Want? This is like a really heavy word? How much do you need? Yeah, I want to I want the entire trillion. Well, I’m sorry, I’m not greedy like that. I’m happy with a piece of the pie. I’d love to compete. So I don’t mind people coming on with it. As Bradley said, there’s plenty of room in the Tree Service market if you want to get in it. But not only that, if you want to compete with me, you’re more than welcome. Let’s see, let’s see, we have an even playing field because I’m giving you the same information that I use to get results. Now, let’s see who wins because at that point, now we’re at war, or how what I see as war, and I’m at war with you if you’re my competitor, and I’m going to do all I can to knock you off, man. Because of the date, there’s only room for one, number one, and I’m going to try to get as many of that to three of those other positions in the top 10. to knock you out. I mean, and it’s just, it’s but that’s my competitive nature. But I’m also saying I’m not a person who comes, from scarcity. I don’t like that I don’t like people who look, there’s only $4 trillion. I’m like, holy crap, 4 trillion, only in online shopping. That doesn’t include how much money is traded online, how much money there is, for example, for example, in the service sector, and all these other things that take place online, you can do so many other things online, other than having an e-commerce site or an affiliate, you can provide services, you can provide services for service providers, so many different things that you can do. If a person comes into my neck of the woods and they want to compete, then you’re more than welcome. So BBD and the answer is like I don’t give a shit. I want people making as much money as they can off Google and of the other search engines ones that once they dominate Google, go ahead, go after going after whoever else you want to go after because it doesn’t make a difference. You’re not taking money or you’re not taking food off my table, by me sharing my, my methods, my systems with you by making them available by this being an income stream. And I laugh when I see that because this is free. We don’t make any money off of this. This is free stuff. So if we had any kind of scarcity mentality, we wouldn’t even be doing this. So you wouldn’t even have this available for you to come and ask this question. And then not only that, like my main source of income isn’t Semantic Mastery. It’s not MGYB it’s not the heavy hitter club. And in fact, I do Hump Day hangouts because it’s fun because I enjoy I’d like to talk shit. I’d like to share information. I like for people to know the bullshit that they’re being fed in other SEO groups. And I like to give back to the SEO community that has given me so much. During the time that I’ve been online, which is 18 years 18 and counting right now. So that’s my acid is that scarcity. It’s fun. And there’s plenty of money to go around, man. Plenty. Yeah, I agree. I mean, as I said,
I think it’s fun and also, this might sound cliche, but over the years we’ve had many students or members, because like I said in the mastermind, I don’t consider those guys students or those folks, students there. They’re members, right? Because they’re colleagues essentially. And we’ve had many of our members or whatever that have over the years become very, very successful. And, you know, they’ve given us some credit for that, obviously, it’s them that does the hustle, we’ve just provided them information, but they had to apply it, and put in the work and everything else. So it’s them that did it, but we had some part and we’ve been given credit for that at some level and helping them to succeed. And that’s, that’s very rewarding. It really is, that’s part of the reason I got into doing this just to help encourage other people to make a change in their life, you know, to get over the rat race, you know, working just over broke, right jlb having a job being just over broke and doing something to secure their own financial future, or at least give them more control over their own financial future. And that’s what, that’s part of the reason I got into doing it. Because, you know, I spent many years literally behind a computer screen studying in in testing for, you know, 14 1516 hours a day, before I started making any money. And then once I started making money, I wanted to be able to help other people to do that, as well. And on all of us, my partners, and I all have that, you know that that desire to help others where else we wouldn’t behave done this all this time. And that’s what I was pointing out up here 335 episodes, this is the free webinar that we do every single week. So that’s well over six years, we’re going on close to seven years now. Which is insane. So anybody else wants to comment on that? Adam, Hernan. We got time.
I think you guys kind of, you know, a combination of all of that. Yeah, you know, it’s fun. And, you know, sharing this is definitely a part of it. And I think over the years I have moved more into that non-scarcity mindset. You know, there’s so much out there and you know, there’s so many ideas I pray even gone even further was just like, yeah, we could share all day because so few people are going to take the time to implement things done. And it is work right. You know, when it comes down to it, you got to steal from Marco do they do, right? You can listen all day, but if you don’t implement it doesn’t mean shit. So yeah, it was it is fun. I like getting on here and talking. And you know, I’ve just thought it’s funny if you guys go back a few years in the archives on YouTube and check us out and are you know, I especially would be like, Hey, guys, like, Hey, I’m Adam. Now it’s like, man, screw it. I want to talk to people. Let’s do this stuff. Good.
Yeah, SCR our new since we got time guys up, we don’t really have any other questions coming through. But SCR new, you know, the member who’s an instructor for syndication Academy. She, when we were launching that a couple a few weeks ago, she and I got on a zoom call to record basically the sales video sales letter. And, and she was super nervous. And it was funny, because she was like, you know, I don’t know if I can do this, blah, blah, blah. And I was telling her, I was like, Yeah, you’re gonna get better, don’t worry about it. Like, honestly, you’ll get better. It’s just, it’s just like anything else, you get better at it with time you get more comfortable doing it.
And I remember, that’s what I was talking about the YouTube silo Academy. That was one of the very first few products that we launched. And, you know, I was close to 300 pounds at that time, it was a real close-up headshot, and it was just my fat face talking into the camera.
And it’s so funny because as Adam says, you know, you look back and it’s like, wow, we’ve come a long way I’m so much more comfortable talking to you on a webinar and such now. So yeah, it’s been interesting to watch kind of the progression of all of us. And we still we’re still here, we’re still doing this every single fucking Wednesday.
I mean, again, 335. We’re going on seven years now. So you know, I’m proud of us for doing that.
Are Your Methods Invulnerable To Google’s May Core Web Vitals Update?
Alright, last question. And we’re gonna wrap it up a little bit early unless somebody else posted another question. Maybe says, Does your method when I take a hit from the May update about core web vitals? I don’t know. Most likely not big. I mean, we’ve been fortunate with the methods that Marco mainly has developed, you know, with this semantic, semantic SEO, essentially entity based SEO, that we’ve been able to just slide right past all the major updates for the last several years, which is why we just keep sticking with what’s working instead of trying all these new things. That, you know, because we were we’ve enabled very fortunately to our methods have escaped any problems with all the major updates that have occurred over the last couple of years, for sure. So I don’t expect to see any difference, but we don’t know until the rollout is until an update is rolled out whether it’s going to affect we can again, BB that’s a purely speculative question. And we’re not going to speculate on that. But my assumption is that we will do just fine. But we will find out for sure when it happens. Let’s say you Mark II, I’d like to give him my answer because it’s my standard answer. BB. If I could answer that question, what I would do today is jump on a plane to the US and get on that Mega Millions and hit it and never look back. I forget what is it some ridiculous 300 million 500 million? And I’m out? See? That’s if I could answer what Google is going to do tomorrow. Because we don’t know, like day to date, much less what Google is going to do in May. What I can tell you is that up until now, our method has always been worry less SEO, it’s entity-based, we focus on the entity, everything goes towards that part of the algorithm. And what I have seen from what Google is testing for my Google is rolling out my Google has rolled out is that art, activity, relevance, trust, and authority, will trump anything. And I can almost guarantee that art, if you do this, right, if you have the entity set up properly, if you have all the bases covered, and if you have all of the pillars as we’ve always had it up, that’s going to overcome any negatives that you can get from PageSpeed, or from the core web vital. That doesn’t mean that you ignore the core web vital, because why ignore them if they can give you an additional boost? Yeah, but as far as negative, out, the way that we do it since we’re focusing on the entities has always avoided any of the negative aspects of the algorithm. And I think that as long as you’re sending good signals, you’re always going to overcome any negatives that could happen. Now, is this going to hold true into the future? I don’t know. I don’t know if I’m gonna wake up tomorrow. How can I answer what do am going to do in May? I can’t say whether I’m gonna be here in the next five minutes, 10 minutes, whatever. I hope I am. That’s all I can say. And that’s all I can work towards. I can all I’m gonna do is continue doing it do I do into the future? And should google changes should web core vitals, make a difference? That will just adjust it so that we incorporate core web vitals into everything that we do? And that’s how we that’s how we’ve always done everything. We’re just we didn’t start out with the SEO shield. We said we started out with Syndication Academy. Everything that you see today has been building off everything else that we do. It was IFTTT SEO Yeah. Then that wasn’t as strong as it should be. We unquote we went and see okay, how can we make it better? Okay, RYS Academy, RYS Academy reloaded @ID we incorporate more into syndication Academy Coco genius. Yoshi, what’s a local? Yeah, local GMB Pro. But with the SEO shield, PR Pro, local PR Pro with local GMB Pro with the SEO I mean, this everything has been building one, one or the other. This didn’t happen overnight. So should anything happen overnight? When this rolls out, we’ll go take a look and see what happened. And we know what it is. So we just adjust for it. It’s very simple. Yeah.
All right. So I guess we’re gonna wrap it up. But a shout out also that should have said this earlier to Adam. He posted in the Slack channel with SCR instructor from syndication Academy, a really, really good find, which I’m not going to reveal here because it will be revealed in one of the upcoming syndication Academy update webinars, but I played with it. Adam, just because you mentioned it. And um, I’ve got some tests, I want to run with that. But I could see the value of it immediately when you said that. And even on the free account. They are publishable, by the way.
So how standing? Yeah, so I’m a partner with them. And they gave me some training. And I was like, Huh, this could apply outside of productivity. Let me absolutely again. So I’m looking forward to that. So yeah, I guess SEO be given an update to the syndication Academy members. And yeah, that’s a good one. So I just want to give a shout-out for that, because I even took time out of my day, which I really didn’t have time to play with it today. But I was just like, oh my god, that sounds amazing. So I went in and played with it, and I could see how we can do some pretty nasty stuff with that. I’m gonna test with it a little bit.
What Is Digital Marketing In A Nutshell?
So the last question just came in. an unknown person says, Can you tell me what digital marketing is? In a nutshell? Yeah, it’s marketing. Online. That’s what digital marketing is. is marketing online.
Advertising delivered through digital channels if you want to get taken, yeah, but who wants to get you know, the way that I’ve thought about or I had heard a definition of, you know, marketing is one too many. Sales are one to one. That makes sense. So marketing is sales to many and sales. Sales are one to one. I’m sorry, marketing is one too many and sales is one to one. And so Mark Mark digital marketing is just marketing, in any of its forms, but online, right. That’s the way that I look at it. So Okay, thanks to everybody for being here, a mastermind with me tomorrow, as well as the real estate, excuse me, the sales mini mastermind starting tomorrow is the first of 42 weeks. So if anybody wants to join that join the mastermind and we can talk about
Source: Semantic Mastery Weekly SEO Q&A – Hump Day Hangouts – Episode 335 published first on your-t1-blog-url
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((Holy HELL, does a lot happen in this one! Like I wasn’t even expecting some of this stuff to happen, this is kinda soap opera I always want to write! And of course, @jack-rabbot‘s always nice to see getting some rightful vengeance. I’m super jazzed about this, and the upcoming bits :D))
Emergency visits from Jack had gotten less frequent as time went on. But even almost half a year later, things weren't going to be quietly glossed over.
It was the same as it always was, ever since Manic started staying in Scourge’s kingdom. A walk to the inner castle courtyard to sit near some climbing flowers, try and recover in the fresh air, drown out the trauma to the sound of the fountain. Maybe it was a gloomy day, but not storming like in the Rabbot kingdom, and the chill fit Jack’s mood perfectly. There was no hiding Manic's condition now, and it would only be three more months before this baby was born. The hard to ignore bump almost felt like a reassurance, that great things were just around the corner. Lord knows the king needed something like that.
"And lightning hit the tree right then? Right when you were in the embassy..." Even if he wasn't familiar with trauma, the thought of Jack hearing something explode while he was THERE was gut-wrenching. "They said you were curled up for an hour... You're walking now, that's good! How- you feeling any better, man?"
There wasn’t really much need for emergency visits to Manic now, he was safe and in good hands. The only real cases when Jack visited Manic in an emergency was in case Manic called for him to come immediately or if something had happened to Jack, and this visit was the latter. After the heavy storm the occurred in his kingdom the rabbit was soon off to be with Manic and once the usual greetings and formalities were out the way Jack just stayed with his lover still a little shaken by what had happened in his kingdom.
It was a bit embarrassing for the king that Manic knew of his reaction to the incident, but unfortunately it was true, just hearing the lightning strike the tree and resulting boom did set off the rabbit’s nerves and he locked himself in his room for said hour until the storm calmed down a little. Jack gulped quietly as he nodded his head to Manic’s questions, he didn’t want to talk about it too much but he did tell Manic what happened at least.
“Y-yeah, ah wish they didn’t say that. Y-yeah ah’ll be fine thank yeh Manic.” Jack replied staying close to Manic and not leaving his side as he was still shaking a little showing just how badly the storm had affected him. The worst of the storm was past, and they were far away from wherever it was going to strike next. They had safety, just no answers. "I can't believe we ain't made progress." Was all Manic said. All leads had lead to nothing, all visitors accounted for. And the only thing without a worldly explanation were those few raspy words Jack said he'd heard, right before the blast left him unconscious; "It is your time... enter, Jack, your hell awaits." So why was he still here? "Hey... you hear they found one of those paintings of Fiona?" Changing the topic was the best Manic could do, hoping that some good news might help, no matter how irrelevant. "Fao and Hurricane both have paintings in their rooms. I think you made them both real, real happy, man." Jack was slightly relieved the storm was gone, and that they were both safe although the fact they had no answers after trying to find some after so long did make the rabbit anxious. Barely any clues, no witnesses, even those few words didn’t help at all. If Jack was meant for hell then why was he still there? Was his hell, to be to take over his kingdom with all the problems that came with it with very little preparation or confidence to do so?
If so then it certainly felt like hell to start with. Jack listened to Manic speak as his lover tried to change the subject. It was a good thing that they found another portrait of Fiona, and he was glad he could help make the children happy. Even though they weren’t his he was glad things were going well for them. “Ah see, that’s good to hear, ah’m glad they’re both happy.” "Yeah, they're loving their new rooms. Though Trenchy and Clash are getting all lonely since they aren't sleeping in the same room as 'em anymore, so guess who's been waking up to 'em crying for like a month?" He gave a cheesy thumbs up and a grin. As annoying as it could be, he was at least taking it all lightly. Lightly... he had to say something, keep the mood light still, see if that would help Jack. "Speaking of kids... I tried making a list of baby names." His hands searched his pockets for a crumpled list as he rattled off, "Fao wanted to make a few suggestions, so uh... don't be too surprised. Also, Scourge wanted to throw on some-" His hands emerged from his pockets, decidedly list free. "Wait- Wait, right, King Asshole has it." In this castle, not treason and just a common nickname even Scourge would use. "You wanna see what horrible, awful, like just the worst terrible awful names he'd come up with?" “Ah see, that’s good, ah’m glad they’re enjoying their rooms. Oh dear, are yeh getting enough sleep Manic? Have yeh been taking it easy?” Jack asked, although that kind of thing was expected Jack was now starting to worry about Manic again hearing about his lover’s lack of sleep and how that wouldn’t be good for him considering how close their own child was from being born.
Jack listened to Manic speak as he talked about baby names and the help he got with making a list for them. If he wasn’t sure busy with everything that had been happening then he may have tried to help come up with names as well but he’d probably wouldn’t be much help as this was all still too new for the rabbit. Jack watched Manic pull out his hands without the list and gulped quietly at the comment, it might’ve been a usual nickname for King Scourge but Jack didn’t know that, and even if he did he wouldn’t use it. "O-okay, ah guess so, are yeh okay getting there Manic?” Jack asked still concerned over Manic as he looked at his lover as he spoke. He seemed to be holding up remarkably well for the size of the bump at that stage. All he did was smile, laugh, and pat Jack on the back. "I'm stonger than I look, man. I'm more scared for YOU right now." All a roundabout way to give him a reason to wrap one arm around Jack's waist, playing it up for comfort but wanting it for support. "Me and the dude've been walking a lot, we're doing fine. Let's head in and see if we can get that list." Finding Scourge was usually easier said than done, but hearing him laugh after entering the private wing sure helped the search! They were immediately down that hallway with the rose doors again, and into a room decked in bright red clothes and furniture, although the nice furniture wasn't what made the room feel so pleasant in that moment. Scourge was actually sitting with Hurricane and Faolán in a window nook. Maybe it was a joking kids book, but he was still... reading to them. Reading and laughing at his kid's jokes. He would of course slam the book shut the moment the guests walked in, but they saw what they saw. Fao ran up faster than Hurricane did, but both seemed excited. "JACK!" The little boy yelled out for the guest, arms extended to jump into a hug. "A-ah see, just try and be careful okay?” Jack said as he wrapped an arm around his lover and did his best to support Manic the best he could. It took them a little while to find Scourge but once they did it was quite a surprise for Jack to see the other king like this, to see Scourge not as a king, not as an opposing ruler of a kingdom his own was at odds with but as a father spending time with children and bonding with them made quite a sweet scene in the rabbit’s eyes.
Once Scourge had slammed the book shut and the children ran up to Jack, the rabbit let Manic go wherever he wanted before Fao into his arms gently and moved to hold Hurricane as well as the rabbit hugged both children softly in his arms. “Hello Fao, hello Hurricane, how are yeh? Have yeh both been good while ah was gone?” The rabbit asked as he looked at the children as he spoke. "Yes, sir." Hurricane was well mannered as always, but that didn't mean a little pure happiness wouldn't leak through. Faolán wasn't so concerned with manners. "I ate a bug yesterday!" "Jack." Scourge's way of saying hello and interrupting his son's comment. "Didn't tell me you were coming over." "It was an emergency, man, he's just trying to recover here." The prince had sat down in an armchair near the door, happy to give his legs the break. "Hey, uh, you got that-" "Knock before coming in next time." "Hey, we didn't see nothing, you were just reading-" While the two exchanged words and the children seemed happy to just be near their friend, Jack had time to look at the room. More importantly, the bed, with a tall painting hanging over the center of the headboard. A fox woman, bright red, decorated in fine silks and jewels in striking reds and golds. Even without knowing her, a woman to be feared. That nose, that face shape, this was unmistakably the mother of Faolán. Her name wasn't carved anywhere in the frame, but Jack knew who this woman had to be. "That’s good to hear hurricane. Ah see, just be careful which ones yeh eat, some of them can be bad for yeh.” Jack spoke to the children before Scourge spoke to the rabbit as Manic told the other hedgehog why the rabbit was there.
“Y-yeah, sorry for not telling yeh ah just needed a few quiet moments here.” Jack listened to the two hedgehogs speak to each other while staying close to the children while he looked around the room, it looked quite nice to be in and when he saw the painting he had a guess of who it would be.
Seeing the red vixen in the painting Jack didn’t dare say a word while Scourge was there, knowing how last time she was mentioned in front of him turned out. For now he stayed quiet as the two other royals spoke while the rabbit stayed with and entertained the children as things seemed okay for a few good moments. "Alright, so you know that list of baby names you wanted to see? You still got that, man, Jack wants to see it." Scourge searched his pockets. And again. And once more. "Shit, must've lost it somewhere..." The pregnant royal wasn't disappointed in the slightest. "Alright, well... alright, what was I thinking?" He said, dropping the point immediately and going back to sit with Jack and the children. "Alright, so we've always got good music-y names. Y'know, Melody, Fender, Crash, Ballad, right? I dunno, I'd want my kid to be successful, maybe we could give em some kind of rich-sounding name? So like, Onyx or Godiva or summat, or Trillion-" "Ooh, ooh!" Faolán's pointed ears peaked. "Name it- Name it Princess! Then it would be a princess and a princess!" "Noooo, name it something cool!" Hurricane stomped her paws in protest, clearly invested. "Like Spike! Like Explosion!" The two children rattled off name after rather terrible name as the royal couple 'considered' the names. Scourge just glowered from a distance, not getting involved in the little talk. Jack listened to Manic speak and watched Scourge check his pockets for a little while until he admitted he lost it. The rabbit was glad that Manic didn’t seem to be upset by this and went back to speaking to Jack as he listened to Manic tell him the names that he had come up with so far. "Those sound like really good names Manic.” Jack spoke himself after listening to the names Manic had thought of so far, and then turned to listen to the children come up with ideas of their own as they got invested into this.
This was the kind of thing Jack needed, to be with his beloved Manic and rest peacefully, he was happy that Fao and Hurricane were trying to help with adding different names. So far Jack was interested in one of the more musical names that manic had thought of but he would definitely keep the names that the children came up with in mind as they went on.
Jack hoped Scourge didn’t mind his sudden visit as much as his calm face said, if the rabbit could’ve sent a message beforehand he would but it was just so sudden he needed to get out and be somewhere else and thankfully at the moment this was perfect. And so they sat, coming up with more and more names and Manic dutifully listing them all down. "Alright, y'all, we've got three pages of these babies." The pen was down, and various baby names scribbled down in Manic's sloppy scrawl were randomly scattered over every inch of paper. The children seemed to be running out of fuel for this specific project anyways. "Uh... Wow, this is more than I came up with before, guess we've got a ton of thinking to do." There were a few knocks to the door. Both children stood up and went into a refined posture as they saw an androgynous looking otter, primly dressed. "Ah... good afternoon," they said, not quite knowing who the rabbit king was. "Children, come along, recess is over." Scourge wanted to raise an objection to this, but the otter ignored his attempts to grab their attention, and as quickly as they arrived, the tutor was gone with both children in tow. The king's pissed off mood seemed to suffocate the chamber. "Uh... You got any name ideas, kingy?" Manic asked. Scourge said nothing, only huffing and sitting back on the window cushions. Jack wasn’t sure which name to chose from after all the ideas that had been brought up, still at least there was many to choose from instead of not having any ideas at all. Once Manic spoke and put the pen down it seemed things would quiet down a little.
Jack turned to look at the door as someone knocked and the children quickly stood up. Once the tutor came and went with the children in tow it was obvious, almost overwhelming for the rabbit to see how annoyed Scourge was now. Jack wasn’t quite sure if using Scourge’s nickname was a good idea when he was in this kind of mood but Manic knew what he was doing, at least that’s what Jack hoped anyway. Well, he didn't. Manic's pleading wasn't getting them an answer. Scourge just stood to put the book on top of a small shelf near the bed. He wasn't facing the bed before, and with the way he avoided looking at the portrait it was clear what one of his major complaints was. Whoops. And yet, his anger seemed more pointed at Manic than anything. Perhaps for interrupting his time with his kids? "We've got some papers we were gonna shoot back at your people, with the Dewlbridge-Moebius trading restrictions and the trans-Jugo railway repairs and crap." The dowdy terminology flowed naturally with his rough voice, like the contrast wasn't strange to him at all. Metal boots collided softly with elegant carpeting as he left for the door. "Come with me, might have that list on the desk or some shit..." "Maybe we can try getting him to chill while we walk?" Manic whispered. The king didn't seem to hear. Jack stayed quiet the whole time as Scourge got up and returned the book onto the shelf. It wasn’t hard to notice Scourge avoiding to look at the portrait donning the wall and all of this just made Jack feel worse as the situation didn’t look good for him or Manic as Scourge spoke to the rabbit.
Jack listened to the other king speak and slowly nodded his head as he agreed and quickly followed Scourge with Manic in tow as they made their way down the hall. As they walked, Jack listened to Manic whisper to him while they kept their distance from Scourge. Just how we’re they going to calm the normally quick to anger king down? The situation in the room they just left hit one or two sore spots for certain, it was going to be hard and Jack wasn’t sure how to go about it.
“H-how are we going to do that manic?” Jack asked whispering back as he stayed close to his lover while they followed Scourge but not too close so they could speak without him hearing them. "Don't overthink it. You're a nice dude, just... talk to him normally." The hand he was holding around Jack's waist for support was turning more into emotion support for the rabbit. "He ain't said anything outright, but I don't think he really blames you for nothing. Just talk." The more comfortable residential halls would soon pool into the imposing gothic halls most guests would only ever get to see of the castle. Silently, Manic stepped back to put space between the young king and himself, hoping to nudge things along. Scourge hadn't seemed to catch on to what their murmuring what about, reaching into his pockets for a key as they stood outside the formal office and staying silent. “O-okay Manic.” The rabbit gulped quietly, as they made it to main gothic halls of the castle, once manic put some distance between himself and jack the young king made his way closer to scourge before speaking to the other king. “I-if ah may say yeh'r majasty, the design of yeh'r main castle is quite interesting, what made yeh choose gothic architecture for yeh'r castle?”
The rabbit asked at his poor attempt of small talk. While it was the first thing that came to mind he wasn’t lying when he said how interesting the gothic design was, he did wonder why Scourge chose this kind of architecture for everyone to see as Scourge checked his pockets for the key to his formal office. The question was so out of nowhere that Scourge balked. It was so strange it almost had to be genuine. "Castle's been here longer than my family," He mumbled, key not quite twisting around the lock right. "It looks cool and I don't care. Besides, it costs tons to change this stuff, and this place don't need fixing." The door opened, into a similarly harsh yet warm office. If nothing else, the question didn't seem to hurt, and Scourge was calm enough to pick up the papers he needed without any theatrics. "Besides, residential part got blown up and had to be rebuilt, don't gotta waste more of my money." He seemed done with his little speech, and Manic was still standing back to let the two speak. "Not all castle's gotta look all cute like yours." He chuckle for just a second, but it was something. “A-ah see.” Jack listened to Scourge speak after he asked that question to the other ruler. So from what he got from Scourge the castle has been standing longer than Scourge and his family had been there. Once they were in the office Jack looked around the room before looking at Scourge as he spoke once more.
“F-fair enough, it looks very nice yeh'r majesty.” The rabbit replied as Scourge made his last comment, did his castle look cute? His own castle was still standing after a long time and while a few repairs had to happen to the castle here and there it was still standing and somewhat in good shape. "You've got.. what, a rose garden? Fountains with fairy statues? Art nouveau?" The misidentified furniture style was said almost cruelly, trying to downplay actually vaguely knowing what that meant. "It's cute." Clearly not a compliment, but he was grinning. At least Jack was scoring a few points. This happiness would be gone soon, with Scourge back to his dower old self. "We want those signed in five days max." He said as the paperwork was handed over to Jack. He turned to look at Manic, going to say something snarky- Manic was gone. "You know where your boyfriend went?" He asked, annoyed and confused. “W-well we do have some gardens and the fountains don’t really have any statues.” The rabbit replied as Scourge spoke, at least the other king was in a slightly better mood now as he continued to speak. Jack gulped quietly as Scourge went back to his old mood and handed the rabbit the papers.
Jack nodded quietly as he looked over the papers to see what they said before Scourge noticed Manic was missing. Jack turned and looked around when the other king asked where Manic was. “A-ah’m not sure, ah guess manic just needed to rest and he wanted to leave us to settle this business.” Jack replied, he didn’t know where Manic had gone and was quickly starting to worry about him as he looked out the door from where he was. Scourge was more direct, leaving through the office door directly into the halls to look around. "Couldn't've gotten far..." In fact, he was being led down the hall by some kind of a nurse supporting Manic on his shoulder. He didn't look too pained, and a few loose worse could be caught by Jack's large ears. "...weak early contractions, nothing to worry about..." "...still painful..." "...just want to check your vitals quickly..." It didn't LOOK serious, at least, but Scourge was clearly not going to be happy with it. But his glower was more remorseful than before, the same deep bitterness not really present. Once Manic was finally out of sight, he would finally stop watching and turn back to Jack. "So what are your plans for this kid? When they finally get popped out, what are you gonna do with 'em?" Jack moved out of the way for Scourge as he walked out the door and into the hall as he spoke. Jack followed and hoped Manic was okay. After hearing the words said by Manic and the nurse he gulped quietly, was the child due soon? Was Manic going to be okay? Quite a few questions went through the rabbit’s mind as Manic soon went out of sight.
Jack gulped quietly as Scourge asked him that question, what was he going to do with the child? He didn’t know what he could do, he couldn’t take it with him back to his home or he could risk an uproar in his court and Manic couldn’t take it either for the same reason. Jack might be able to lie a little and say he adopted the child out of mercy for it and hope the court buys it.
But still, there were very little options Jack had for this situation and very few could really help his situation. “A-ah’m not sure, Ah’m just trying to think what we could do with the child, if I could take it ah would but who knows what kind of hell that would raise back home.” "Then bring it with you." He said it so casually, as though it was obvious. "Who cares what a bunch of assholes think? You're some king now. If you're letting the grand court of whatever the fuck tell you how to act, you ain't a king, you're a puppet. A hot, powerful, spineless puppet." Scourge the mighty, the dictator, the unstoppable, the thick-headed. Either a brave defender of his beliefs or a violent enforcer of his personal ethics code. His eyes subtly sized up the hall, ushering Jack into the room quietly when he deemed the hall empty. He had something planned, clearly. "Manic's sick of seein' you hate on yourself, and I'm with him." But he wasn't staring down the rabbit, instead walking away from him and towards a seemingly plain bookshelf crammed with law books. "You want change, you force it. You wanna be the prey or the hunter?" Did Scourge ever bother to listen to what he says? Bring the child with him? Of course Jack couldn’t take it back with him, things can’t be as easy as Scourge thinks it can be! Jack listened to the other king speak as he spoke his mind, a puppet? Of course he was a puppet, that’s all he ever was, he didn’t need Scourge reminding him of just how weak he really was.
Jack soon followed Scourge back inside his office as he spoke, he didn’t want manic worrying about him with everything that was happening and the child being so close now. The rabbit continued to listen as he watched the other ruler walk towards the bookshelves full of law books as he spoke, force change? Jack wasn’t that kind of person, he was never one to force others into doing what he wanted, he just couldn’t.
“A-ah can’t Scourge, ah can’t just force something to happen just because ah was the only one left alive to sit on the throne. Ah’m not yeh, Ah’m not Manic, ah can’t force others with sheer power like yeh can, ah can’t talk mah way out of problems like Manic, ah wasn’t even supposed to take the crown in the first place, and by all accounts ah probably still have a target on my head and ah don’t even know who caused that first attack in the first place.” "Cut the crap." Scourge's expression had turned sour, but he still didn't face Jack. He was pushing in the books on the bottom shelf deliberately, until a latch was heard and the case swung slightly forward. He rushed up to Jack, eyes full of desperate anger. "I don't deserve shit." He said bluntly. "Not the throne. But I'm here, and I'mma make the world better while I can. You wanna make the world good? They FORCE it to be good." The word force was punctuated by pushing Jack on the back, towards the case he was fiddling with. When the case was all the way back, there was a sturdy metal door with a hand scanner and a keypad. "In that room? I've got three of the Anarchy Beryl." Was he angry... or sad? He wasn't happy, but his frantic desperation didn't feel like his usual kind of anger. "Do you know what you could do with that power? No one'll stand in your way, you can do it! You can force the world not to fight you, force them to accept you! You can live however the hell you want!" At this point, his grip on Jack's arm was deathly tight, and his mouth even twitching into a sad smile from his intense emotions. "You can make it better for you, for that kid! For Manic!" Jack gulped quietly as he listened to Scourge speak, he wondered what the hedgehog was planning as he continued to have his back facing the rabbit as he messed with the books until finally he got the case open and pushed Jack towards it as he spoke. Once they got to the large metal door Jack couldn’t believe what he heard, what was Scourge doing? He wasn’t just about to give Jack the main source of his power was he? He couldn’t, Jack wouldn’t accept it after everything that happened he just couldn’t accept what Scourge was about to do.
“S-scourge, ah don’t know what Yeh’re thinking but ah can’t accept this, ah can’t take what Yeh’re about to give meh. Mah kingdom’s already taken enough from yeh, p-please, keep Yeh'r beryl. A-ah know we have some in mah kingdom, a-ah’ll think about what yeh said, a-are they even safe to use?” Jack asked as he winced a little from Scourge’s tight grip. It wouldn’t be a good idea to flat out refuse the idea in front of Scourge so the least Jack could do was entertain the idea and say that he could use the beryl back home if he wanted to. "Are they even safe to use?" Those words pierced through his mind, through his body. For those moments, Jack could see Scourge's mind melt at the thought, all confidence gone for just a few moments. This wasn't his moping or aggression, this was shattering emotionally. He stepped away from the case, defeated, and slowly swung it closed. "You're smart." He laughed, hollow and desperate. "Finny never even asked that. Fiona's the only one who ever asked... you would've hated her." Scourge didn't add more, walking past Jack and sitting in one of a few chairs near the unlit fireplace, motioning for Jack to sit. Jack stayed quiet as he stared at Scourge, he wasn’t sure what he just did at first until Scourge finally spoke and shut the case as they stepped away from it. It was only when Fiona was mentioned that it clicked for him, probably saying the same words she did would have some effect on the other ruler.
Jack followed Scourge and sat down when told next to the fireplace, he wasn’t sure what he could do now or even if he could do much else. He wanted to try and make things better for Manic and their child but he just couldn’t force others into doing what he told them, that just wasn’t him. He couldn’t, could he? Would that kind of power get the investigation going faster? Would he catch whoever was behind the attack faster with that power? There was one person who had to be familiar with that power, and he was about to start talking. "Anarchy's just chaos energy, but you can only use it if you're more... twisted." He started out of nowhere, grinning a little with those first two sentences. "And we are one twisted-ass royal family. Me, Fiona, all our court, don't gotta stoop to use it. And you know all that crap, Anarchy Beryl's kept real secure so no one uses it. You'd need hella work to get it. You'd need to know the royals, have 'em trust you, be a master thief..." Manic wasn't present, which may have been for the better for him. "Only had 'em for a year before... still don't know what happened." Scourge was furious, but a mild, cold fury seemingly aimed at nothing. One that shone dark through his gritted teeth but didn't explode. "That's when there was that raid, with your family and the Coolettes and all those people tryna steal them back. Only saved a few of 'em, most got nabbed." One hand reached absently for an ashtray and a cigarette that wasn't there. He was still choked up over whatever had happened specifically. "That wasn't 'structure failure' or whatever that Aleena bitch said it was. Someone used the energy to blow up the residential wing, and Fiona got... ..." He couldn't finish the sentence. When some sadness had subsided, his anger had returned. "We've got no fucking clue..." Jack listened to Scourge speak about the anarchy beryl and thought to himself as the other ruler spoke, he had to be twisted to use the beryl? Sure Jack was a little messed up inside after the attack, but not to that degree, so it looked like the beryl would be useless to him, unless he got Tail’s father to work on something that could go around that rule.
Jack continued to listened as Scourge went on. The rabbit’s ears lowered as the hedgehog spoke of the raid his family was apart of. Soon enough hearing what had really happened to Fiona Jack couldn’t help but feel guilty for the crimes his family committed.
“S-scourge, a-Ah’m so sorry. I-if there’s anything ah can do to even begin to make this up to yeh, a-ah want to make up for what mah family did to yeh.” He glowered at Jack, but didn't get angry, just eyeing him down. But what kind of glare was this? He was sizing up Jack's body, but it certainly wasn't the entertained lustful looks he'd given the innocent rabbit. It wasn't those pissed stared he'd thrown right back at Manic. Rightfully, there were enough thoughts in his headd that is was hard to discern anything. "You didn't kill her." Scourge said. In his own mind, there was one person to blame, but they weren't important right then and there. "Don't try getting on your knees, I'm sick of you ALWAYS submitting. You wanna make it up? Then be a goddamn KING. Praise all the gays and lesbs and all the fucks people love to hate. Don't be a pretty delicate little flower," he said, affecting a haughty tone, "be a man. And don't pussyfoot around when someone you know blows up a castle. Be real." No, there was no lust in his eyes for once, and his hold on Jack's vest was serious, almost like he was going to get punched. "I wanna see their 'perfect view of society' die. An' step one's forcing them to like fags. Got it?" Jack shivered a little under Scourge’s glare, he wasn’t sure what Scourge was thinking until the other royal spoke. He was slightly relived thatSscourge didn’t blame him for Fiona but gulped quietly as he listened to the hedgehog speak, so Scourge wanted Jack to try and make his kingdom accept those that were hated? How was he supposed to do that? He had enough problems as it was without Scourge adding to the list.
Still it wasn’t like Jack could say no, what choice did he have? He listened to Scourge finish speaking before nodding to the other ruler as he spoke. “O-okay, a-ah’ll do what ah can.” Jack answered the hedgehog, still shivering a little in his grip as it tightened on the rabbit’s vest. His grip loosened slowly. He heard what he wanted to hear... sort of. But there was still that feeling Jack was still submitting to any resistance. He wasn't sad, but clearly disappointed. Of course it was a lot to put on him, getting the majority of the population to change their worldviews? But maybe he could do something, just something to help. "And don't let anyone control you back there. That's my job." Despite the flirting hand holding his chin, that voice was deathly serious. He'd immediately withdraw when the door creaked open, only to see Manic entering with a glass of water in hand. "Uh... I interrupting anything?" Jack sighed quietly in relief as he felt Scourge’s grip losen a little, Jack wasn’t sure how he was going to do what Scourge asked him, it was a very touchy subject and not many supported it that he knew of. Jack blushed faintly feeling the hand under his chin but gulped at the tone of voice Scourge used.
Jack quickly looked at the door as it opened to see Manic in the doorway, Jack was glad Manic looked okay as he moved to the prince speaking. “N-no, everything’s okay here, how are yeh feeling Manic? Are yeh okay?” "Yeah, I'm fine, just normal pregnancy stuff. That doctor guy gave me some pills and says not to do any hard exercise..." No, Manic's coming exercise was going to be far more logical than emotional. Quills were temporarily tinted to hide his identity, his face made up to look more feminine. After all, there was no hiding that baby bump, he may as well act like a woman for the sake of a little theft. He had his own debts to pay with Scourge, and as someone who was well versed in the Rabbot castle, Manic was the perfect person to send out to scope out their anarchy beryl. Not steal it, just make sure it truly was there, make sure it was real. Guards were no problem to sneak around. No one would think anything of putting in lock combinations in front of a prince, and he was in quickly. Hell, cracking the beryl vault wasn't that hard for him either, and he was quickly on his way to... ...? Manic was baffled, and a thorough search of the small chamber didn't turn up anything. The Rabbot kingdom's two anarchy beryl were gone. Jack had no idea what Manic was doing. If he knew his lover was in his castle, he probably wouldn’t have done what he was about to do, he knew he had to try and make some change but as he was now there was no way that was happening. He had a thought and although he was worried of what Manic would think of him, he felt like he had no choice.
After sending his most elite guard to collect the beryl and bring it to the most private parts of his castle, parts that he hoped that only he and a select few knew about, not even the council knew what was about to happen, once he had his guard with the beryl he called the one responsible for his metallic limbs, Tail’s father to go over his plan.
“So, that’s mah thoughts. Unfortunately as things are going nothing is being done and the attacker could strike again any time, as much as ah’d hate to say it, ah need the anarchy beryl. The problem is yeh need to be as twisted as they are to use them. Ah know, well at least ah think ah’m not able to use them normally, but is there any way yeh can make meh an arm that harness’s the Beryl’s power?” Amandeus examined the stones closely. Unlike the clean, geometric cuts of standard Chaos gemstones, these were askew, covered in crude geometric cuts that formed shapeless structures. In the windowless chamber, the faint violet and magenta glows were some of the only light. "Learning to 'trick' a beryl into working for someone innocent would take time." He said simply. "But a gemstone still produces some chaos energy. We would need time to create a full-power prototype." 'We' in this case was Amandeus and who was usually the true brains behind the royal mechanist's inventions - his eight year old child, drawing vague figures of one of the gems onto an oversized piece of grid paper. "But he already has plans going for a more powerful version of your current limbs, my liege." "Is it safe?" Tails looked up at his king, concerned eyes full of innocent wonder. Jack stared at the stones as Amadeus spoke, he hoped that what they planned to do could work but from what he was hearing he wasn’t sure if they had the time. Still once Amadeus finished speaking he spoke himself as he turned away from the stones. “Ah see, thank yeh, how much time do yeh think yeh would need?” Jack asked as he looked at the royal machinist. He knew he was asking for quite a bit and while he didn’t want to put too much pressure on the two he needed something that could help him quickly if possible.
Once Tails asked if it was safe, Jack wasn’t sure what to say, he himself asking Scourge the very same question only to get little to no answer to it himself. “To tell the truth, ah don’t know. Probably not, but at this point ah don’t really have much else to go with right now. Ah have a lot to deal with and if ah can use the beryl then at least that should deal with some of the problems.” The concern in Tails' eyes wasn't going to fade soon, but he didn't say anything. Amandeus stepped forward to speak instead. "If this is the best way, we will have a working prototype for you in one week's time." The large pink stone was placed over the upper left section of the graph paper. Tails immediately started work on taking measurements and imagining ways to incorporate the crystal into the design, but his father wasn't entirely sold on the idea, not yet. "Chaos energy isn't something to treat lightly." He warned. "Countless people have died in the name of it, like o'Nux and Fiona fox, and you will be closer to dangers like Enerjak and Perfect Chaos. You should be fully aware of exactly what you're doing before you decide this is the only way." A mildly put threat, but one that was deathly serious. "All of our research into it is in our laboratory. We will start immediately... Educate yourself before deciding this is final." Jack stayed quiet as Amadeus spoke. He was glad that a prototype could be made within a week but was worried about the warning that followed. He knew it wasn’t safe, he knew he could possibly die from it but as far as he knew he didn’t have any other choice, nothing else could help deal with at least some of the problems the rabbit had at this time and with what he said he would do for Scourge, it only added to his list of problems.
“Alright, thank yeh for doing this, ah’ll go over yeh'r research right away.” Jack replied, at least work could be done for this project and Jack could go over the research while they worked. Jack did his best to go through the research that was in the lab as Amadeus and Tails worked on the prototype. Jack was worried what Manic would think of him going as far as using the anarchy beryl his kingdom stole from Scourge, an event that not only took the majority of his greatest strength but also took the one person closet to him. Work continued in private. Jack did his reading while Amandeus and Tails carried the brunt of the workload, moving materials and supplies to the private parts of the castle to continue work away from the public eye. And just as hidden from the public eye was the Moebian castle, another castle just as concerned with the anarchy beryl. "So what happened to 'em?" Scourge wanted answers, and he wanted them fast. But Manic was just as clueless, and scared of what he might say, he only watched as Clash ran across the throne room floor, arms splayed for balance. "Maybe they're kept in another vault? That castle's full of secrets." All he could do was huff in annoyance. "I can't see why Jack would want it..." ◇ ◇ ◇ ◇ Jack was held still as Tails finished with the various connections. Seven... Eight... Attached in the same system as before. "Stretch your fingers," Amandeus instructed. "How does it feel? Jack hoped that once things had been figured out that the final project could be concealed or disguised by modification or hidden under clothing. Still, he had to see how the prototype worked first. As Jack laid there he did as he was told and slowly stretched his fingers on the prototype arm.
“Ah’m not too sure, it feels different, ah can certainly feel something, how does the prototype work?” "Well, we're dealing with .94 Cs of pure power at full operation, which means-" Tails piped up before his father could get technical. "The shoulder has the gem." Magenta glowed faintly through a purely visual ring engraved into the design. Subtly bulkier, a bit heavier than the old one, but the energy was felt faintly rippling near his shoulder. "And we could get the power comes from the stone, so there isn't a battery anymore. We couldn't trick it into working without finding someone evil, so you can't use it all yet-" "But we were able to allow weak chaos spears in this initial model, as well as making a weak energy field." Jack was swiveled in his chair, and the brown fox's hands moved some controls on his lower arm. "Move both of these to the right to turn off safety," he informed as two unmarked sliders near his wrist were moved. "Now, you make a field by turning off safety and clenching your fist. And for a spear, you want to point your index finger at your target. Here, try it on that model," he instructed, pointing at a beaten up crash test dummy on the opposite side of the long room. Tails instinctively stepped to the side. "Tell us how it feels." While Jack listened to Amadeus speak, he was slightly relived that Tails interrupted as he wouldn’t have understood a lot of the technical speak that would’ve been used. Jack looked at his shoulder once he was told that the gem was there powering his arm, he was glad that this arm didn’t need batteries to power it and was already a step forward in the right direction.
The rabbit wasn’t really surprised that they couldn’t get it to work without someone as twisted as the gem himself, he hoped but he didn’t want to give them an impossible task. Still what did surprise him was the fact that he could use some of it’s power to make shields and spears from the energy it made.
Jack listened to what was said as his chair was moved around until the rabbit was facing the target. Doing as he was told he moved the controls right, turning off the safety before pointing his index finger at the target. After a few seconds, the chaos energy kicked in firing a chaos spear hitting the target dead on. Jack wasn’t sure how to feel, he was feeling a rush sure but was that a good thing? He never had this kind of power before and he wasn’t sure he could handle it. After closing his fist and testing the energy shield for a few seconds he then turned the safety back on before speaking.
“A-ah don’t know how to explain it. Yeh said it was a weak spear but that felt quite strong, would the beryl react to anything ah did or will it keep producing the energy it is now?” "Gems constantly produce energy." He was informed. The fingers were examined yet again, just to be absolutely sure they wouldn't leave any marks on the metalwork. "As long as evil exists in the world, it will feed on that. In short, no, it won't run out." Amandeus seemed totally ignorant to the king's discomfort. "Now, hopefully, you shouldn't need to practice self defense, but if the time comes, you'll be entirely prepared." Pride beamed from his eyes, from the sheer intelligence his son had demonstrated for the craft. He walked across the room, examining the blast mark on the dummy. It was Tails to eventually said something, quietly. "Are you alright? Do you want to keep your other arm?" “A-ah see, very well then, thank yeh for yeh'r hard work both of yeh.” Jack replied as he listened to what was said. So now he didn’t need to keep changing parts to keep his arm working for now, so that’s one good thing that came out this.
Jack didn’t mind if Amadeus was ignorant to his discomfort, it was something he was already well used to by now. Ha watched the machinist go across the room to check the dummy before he heard Tails speak.
“A-ah’ll be fine, thank yeh. And yes, ah would like to keep mah other arm please.“ Jack answered Tails as he waited to see if there would be anymore tests for his new arm. Tails didn't seem convinced totally, but he was still obedient and ran back to the table where Jack's other arm has been placed, tails spinning with every step. "It's working brilliantly." Amandeus's voice beamed with pride in his invention. "We will need to hold on to the purple beryl if you want us to access the full power of the stone. And if there are any further alterations you would like us to make, we'd be honored to make something perfect for you." The mechanist watched as his son carried the extra metal arm to the king. "So, which arm will you wear to your proclamation today?" Jack watched as Tails went back to the table where his old arm was placed. He listened to Amadeus speak seeing how proud of this work he was.
“Ah see, ah’m glad it’s working as well as the hoped it would. By all means keep it as long as yeh need to, this is an amazing start and ah’m very grateful for the hard work yeh both have put into this project so far.” Jack replied as he listened to the final question he was asked before speaking once more.
“Ah think ah’ll keep this one for now so ah can get used to it, ah’ll come back for mah other arm once mah proclamation has been made.” Jack answered, he wasn’t looking forward to the gathering that was to occur in his throne room knowing at least the majority of reactions after he would make his plans for the kingdom known. "Well then." Amandeus and Tails seemed utterly delighted with the king's confidence in the device. "We'll be watching from the gallery. Best of luck." Best of luck. He was sure going to need that in a little under an hour. The location off a proclamation was determined by the relative impact of the ordinance. The throne room was for less important events, the balcony over the grounds for major announcements. So the gallery of representatives, castle staff, and advisors was the better alternative. People present to support the king, guide him correctly. At its core, people who wanted him to succeed. They hushed as soon as the king arrived, interested eyes falling on the king's bulkier arm. As the king reached the stairs to the throne, the whole room had silently risen. Rows of dead silent, statuesque people glared at the king in quiet anticipation for whatever was to come. “T-thank yeh.” Jack wasn’t sure how this was going to go, and in all honesty he was terrified. Even with the anarchy beryl in his arm he wasn’t sure how to go through with this. Once he left and made his way to the throne room, it left him a few quiet moments to think of what to say and what consequences would occur once he had made his announcement.
Soon enough Jack made it to the throne and was more nervous then before seeing the room full of people. He did his best to not make his new arm look as obvious but still, he had to do this now. Once he reached the throne and faced everyone that was watching him he gulped quietly before speaking.
“Everyone, ah thank yeh all for being here today, for what ah have planned will need all of yeh'r help and support to see it through. Our kingdom has done the best that it could to make it’s people happy and safe, although that doesn't include everyone. Even now they’re being mistreated and considered taboo. No longer. Starting today, the love between two men or two women will no longer be taboo here. They are people just like us, why can’t they love who they want to love? Ah will not let hate and ignorance continue to harm these people in mah kingdom anymore. Henceforth, ah will be setting up places to support these people whenever they need it, places they can be themselves and no longer have to hide who they are anymore.”
Once Jack finished speaking he sat on his throne and waited for the most obvious reaction to his speech and plans. There was a pause as the crowd took in the kings words. As normal, the closing words from the guards started, followed by applause as the king left the throne room. Most of the crowd looked confused, and a few seemed particularly excited by this announcement. Yet much of the crowd didn't clap, and a few refused to even stand for the king. Needless to say, he was going to have to explain a lot of things to a lot of people. Starting with just about immediately after, as the king prepared to catch another train to Scourge's kingdom. "Did you think... any of that through?" Of course a few closer castlehands would follow him from the throne room, but one vocal advisor in the crowd seemed to have followed the train just to rant. "Did you consult anyone before thinking to- to DEMAND that from us?" Jack was pretty much expecting a harsh response from many in that room, it didn’t surprise him that many didn’t clap or stand for him as he left. He was just glad that it was over and now he had to deal with the plans of making the support centre. Thankfully there were one or two old buildings that were rarely used that could be renovated and rebuilt to be used for the support centre.
Once jack had all the papers Scourge wanted him to fill out signed, he packed his things, including his old arm so he could change arms once he was on the train. As he made his way down he sighed as he listened to the advisor speak, demand? Was he being serious? Jack wasn’t asking for the advisors to pay out their own money to build the support centre, he wasn’t demanding them to build the place with their bare hands, he just wanted to tell them the changes he wanted to make to make the kingdom a better place.
“Demand? Ah’m sorry but ah don’t think yeh'r in any position to say weather or not ah can demand anything considering what yeh and all the other advisors have been ‘demanding of meh.” As Jack spoke he turn to stare down the vocal advisor to say what was exactly on his mind. “Yeh have demanded meh to marry someone ah have never met, yeh demanded that ah father an heir despite the fact that the one responsible for murdering just about the entire royal family still being at large, yeh forced meh onto the throne while ah was still on the hospital bed, ah think ah have every dam right to make demands advisor! And considering there hasn’t been any progress into the investigation ah’d keep mah mouth shut if ah was yeh, otherwise there may be changes in staff while Ah’m at it, do ah make mahself clear?”
Something inside him had snapped resulting in the outburst that just occurred. Was the anarchy beryl on his arm influencing him somehow? He certainly couldn’t have voiced his opinion of things that clearly before. Afterwards he left to get on the train as it left for scourge’s kingdom, the anarchy beryl in Jack’s arm faintly glowing in response to his small outburst of rage. The royal car was once again empty as Jack made the solo journey. A long, lonely ride. Escort back to the castle started out as usual. Waiting until the train was empty, then waiting for Scourge's guards to escort the king to the Moebian castle away from public eyes. Sun was setting as Jack entered into the castle courtyard, finally able to move free behind the guard of the tall walls of the courtyard. He wasn't going to have to roam far either, as Scourge was already wandering near the entrance with his youngest child in his arms. The rat's blue ears twitched against the evening air. Unlike back home, things seemed... peaceful. Of course he wasn't surprised to see Jack, he was aware of his arrival. But there was just... something. Something twitching and tickling at his mind and body, something coming over him as Jack got closer. When he finally placed his finger on it, he rushed forward, looking up and down the rabbit king frantically. "You have- You've got an anarchy beryl." He couldn't see it, but god could he feel it. Jack wasn’t sure if he should’ve brought his beryl enhanced prototype with him to Scourge’s kingdom, no doubt the other ruler will notice it somehow. Still he needed to keep it on to test it and see how it’ll run. He could always make some kind of excuse to why he had, but he couldn’t let Scourge know what he was planning with the purple beryl.
Once the train was empty, Jack went with Scourge’s guards as they made there way to the castle. Soon enough they got there and Jack could see Scourge there at the gate. Jack almost flinched when Scourge rushed up and checked him frantically, hearing those words Jack knew he couldn’t hide the fact he had an anarchy beryl but he could hide his real reasons.
“A-ah can explain! Y-yes ah do have one the reason why, well two reasons was someone tried to break in a few weeks ago and steal the anarchy beryl we had. We needed a new place to keep them, the other piece is safe in one of the deepest parts of mah castle, the other reason ah have this is mah old is breaking on meh for some reason. The power source kept dying too soon and one of the older advisors actually suggested using one of the beryl to power a new arm, ah wasn’t sure if he was serious but it worked.”
“Ah can’t use it for nothing more as a stronger battery if that’s what yeh was wondering. It was as yeh said, only someone like yeh can use it, at least now this beryl is always under watch. A-ah have those papers yeh wanted meh to sign if yeh wish to go over them.”
Jack said trying to change the subject after explaining the reasons why he had a beryl on him. He hoped that Scourge would believe his lies for now as he felt quite nervous facing the other king. Scourge's hopes of some kind of peace offering were dashed in just a few sentences, and the sheer disappointment in his face was impossible to hide. That glowing pink ring- it was so close, so damn close, but there was no way he was going to get it. He didn't care one bit about the papers. The one thing that snapped him out of it was Trenchrat. Closer to the source of energy, the little rat was suddenly moving and trying to reach for the beryl, like a shark to the scent of blood. "Kids can- Got my blood, they can sense it." He was still staring at his new arm, not anything else. His voice was hushed, tone reflecting deep thought blanketed in a restrained fury. "You've got nerve coming into my castle with a gem like that an' acting like I should just ignore it. So give me those papers, go tell your fucktoy whatever you wanna tell him, and leave. Got it?" Jack had a feeling Scourge wouldn’t be pleased, and after watching Trenchrat and listening to Scourge’s words Jack felt insulted. Under normal circumstances Jack would’ve balked and went on his way, but just like with the advisor back in his kingdom he wasn’t letting this slide.
“Ah have nerve? It was yeh'r idea to use the anarchy beryl in the first place, don’t yeh dare try to insult meh after ah decided to go through with yeh'r idea. How pathetic and desperate yeh looked when yeh took yeh'r beryl from it’s hiding place, what possessed yeh to suggest that idea back in yeh'r office if this is what ah get for doing as yeh tell meh? Ah have done everything yeh wanted so far, ah’ve let yeh use meh so Manic could stay safe, ah’ve filled paper after paper agreeing to every one of yeh'r demands, ah’ve already announced changes back in mah kingdom for the gays just as yeh wanted and ah already have more targets on mah head then ah had before.”
“Don’t yeh dare try to act high and mighty after the pitiful state yeh was in when yeh opened yeh'r big mouth and suggested that plan, ah did it and mah kingdom has managed to harness some of the Beryl’s power without having to be as fucked up as yeh are. Ah can finally get things done in mah kingdom, ah can avenge mah family when ah find the one responsible for their deaths and ah won’t let yeh or anyone else look down on meh or judge meh for following yeh'r idea.” Jack certainly made sure he was crystal clear with Scourge, giving him a full piece of his mind while trying not to shout in front of the child in the other king’s arms.
Getting out the papers Scourge wanted and tossing them onto the ground at Scourge’s feet, Jack started to walk past Scourge before speaking once more. “Ah refuse to let anyone drag meh down again, not yeh, not anyone, ah am grateful that yeh took Manic in for so long but don’t dare act like yeh have moral high ground on this. This was yeh'r idea, ah just went through on it.” And with that Jack went on his way into the castle. Scourge wasn’t the only one to feel fury in that meeting, Jack had a lot of pent up emotions he kept inside for so long and now the anarchy beryl was letting it all out. Scourge could say nothing. This was nothing like the Jack he had seen the last few times he had visited. And as Jack took his march of triumph away, Scourge couldn't figure out what he was supposed to say. Who WAS this? Jack walked as if he was in control of the castle now, like nothing would stop him. The guards and palacehands who had grown used to the sight of Jack certainly stepped back and let the royal guest did as he pleased, marching straight into the residential area of the castle and towards the guest area Manic was staying in. Manic was sitting on a loveseat with another of Scourge's children, that purple hedgehog, trying to comfort him as he cried. Hearing the guest come in caught both of their surprise. And just as with his sister, Clash seemed interested in Jack's new arm. "Woah. Dude." Manic was up already, his movements only barely slowed despite the baby weight. "Dude, you look like you wanna punch something! Come here, man, what's going on?" Jack didn’t think much of what just happened as he walked down the halls of the castle as guards and palacehands cleared out of his way. He certainly felt stronger then he did in a long time, was the anarchy beryl getting used to him and making him stronger? He didn’t know but god he more free now then he did in years. Once he made it to the residential wing of the castle that Manic was staying in, Jack went inside shutting the door behind him as Manic quickly got up to see him. He let Clash get close to his arm so Manic didn't suspect anything, hopefully Manic didn’t know what Scourge had told him.
“It’s just been a long week. A lot of things had happened and after a ‘talk’ with one of mah advisors after mah latest announcement for changes in the kingdom, ah’m just a bit tired and stressed really but ah’ll be fine. How are yeh feeling Manic?” Jack asked looking at Manic and hoping he doesn’t notice his new arm too much. "Hey, I'm- I'm doing fine babe." He was certainly eyeing down the arm, but for now, just ushering Jack closer and relaxing his legs again. The baby bulge was still growing, and it was clear the last months were upon them. "It's ain't gonna be too long, I think they're dying to come out." Clash might have been interested in the arm, but Manic still took the child's attention away. "Ain't long now buddy, you're gonna have a new friend soon!" The attraction to that arm... Manic felt it too, but couldn't place anything, and there was no doubt where it was coming from. "Dude... what's up with the new arm? It's cool, but-" His hand touched the pink glowing ring, voice silent. He almost knew, he could almost feel it. "What's going on man?" Jack listened to Manic speak and sat down with his lover, he stared at the baby bump as it was clear it wasn’t going to be long now until the child was going to be here. “Ah see, not long now then.”
Jack didn’t want Manic to notice what was in his arm, but unfortunately Clash might give him away at some point before Manic took the child’s attention away. Jack listened to Manic speak. Jack hoped he could get away with saying that it was a replacement arm since his was broken, but unfortunately for him Manic caught on.
He shouldn’t he brought the arm, he needed to get used to the feeling sure but now Scourge knew and worse Manic now knew. “M-manic, it’s just to keep an eye on it. We had a break in a few weeks ago and someone tried to steal them. We had a meeting on where we could put them for security and nah arm broke during the meeting, an advisor then suggested that we use one for mah arm so ah can watch it at all times while we keep the other as deep in the castle as we could, Ah’m not going any farther then this manic, at most it’s just a battery for mah arm that ah don’t need to replace. Besides ah can’t use it for anything else, only Scourge can use them at their full power and ah’m no where near as strong as he is, as soon as mah other arm is fixed ah put this one away ah promise.” Manic clearly had something to say, but his attention was soon taken away as Clash giggled. The arm's power was being diverted, and they could watch the glow flow into the baby, watch his quills begin to tint magenta and his body barely begin to lift off the sofa. "Clash, stop!" ◇ ◇ ◇ ◇ Clash's super transformation was interrupted, leaving the child crying. Manic didn't seem weighed down as he ran away, shortly leaving Clash with one of the nurses. Clearly, they had a lot to talk about. "Jack. Look. I love you." The pregnant royal leaned against a wall as a nurse tried to stop the infant's crying, muffled by the castle walls. "But you aren't a good liar. Chaos power has a totally different meaning in this castle. You don't know about Fiona or Enerjak or-" He sighed. "Ain't my place to tell you. Just... What's REALLY going on? Why would you mess with that kind of power?" Jack could only watch as the power from his arm flow into Clash, it was only thanks to Manic that the super transformation was stopped with the two royals leaving the baby with the nurse as Manic spoke to Jack outside.
The rabbit couldn’t help but feel infuriated. a baby probably not even a year old could harness the power of the anarchy beryl and he could barely tap into it after a week of his brightest minds working on the damm thing! Jack listened to Manic speak and go on about chaos power, Fiona and Enerjak. Once Manic finished speaking Jack spoke himself as he kept his metal fist clenched shut.
“Ah know what happened to Fiona and ah’ve read enough about Enerjak. Manic, ah’m sorry but ah need this, without this power ah won’t be able to do anything. There is still someone out there after mah head, with mah family’s blood on their hands. What will ah do if they found out about yeh and came after yeh? This investigation is going nowhere but now ah might get things moving, and when ah find the one who killed mah family then ah’ll make him suffer like they did. Ah won’t let them take yeh too Manic, ah just won’t, ah need this power so ah can protect yeh Manic.”
The best he could do was hold onto Jack and let him pour his guts out. Stroke his back gently. Let him recover.
"Jack, Angel. Ain't- Ain't being my angel good enough? You don't have to be a guardian angel, too~" A little flirting couldn't hurt, right? "Look... I'm safe here. We don't know who did what, and I wanna wring their neck out, too. But... this castle is secure, no one's getting in. Do you want revenge? Good, go for it, I want to see you screw 'em up too! But the thing is, you don't have to use anarchy beryl. If you need a fuel source, you need a chaos emerald. I mean, your lying and anger, that's all the dark energy. It twists your mind and shapes it into something worse. Scourge is there now too. And Clash was conceived while Scourge was going super... I'm scared of what he'll grow up to be like."
He gulped. "Look... I get there are so few and they're so guarded, but maybe- You know king Big, from the fisherman's kingdom? If you can get him away from that guy who keeps trying to tell him what to do, he'll be happy to trade! You can get him a- Actually, tell him to visit here some time, I can help. He's a real good guy." One hand held Jack's face softly to his chest, the other gently holding the glowing arm. "And so are you. You deserve revenge. But don't let your mind be tainted to get it. The world'll lose the real Jack... and that's exactly what the assassin wants."
Jack listened to Manic speak as he stayed close to his lover. Of course being Manic’s angel would’ve been enough but right now he didn’t know what to do, a lot of things were happening and he just wanted to end some of them as soon as he could. He wanted revenge for his family, he wanted to protect Manic, but at the same time he needed to keep control of what was happening in his own kingdom, he knew that the many nobles that attended the morning announcement would probably do everything they could to stop it or deter it as long as they could.
Jack listened to Manic speak of stopping using the anarchy beryl and using a chaos emerald instead, how was he supposed to get one of those? Jack thought as Manic continued to speak of the Beryl’s corrupting influence and what it had already done to Scourge and Clash. Once Manic suggested trading his beryl with Big’s chaos emerald that didn’t help with Jack’s anxiety. “Can Big even do that? Won’t he get into trouble by trading his chaos emerald with something that’s practically useless to him?”
Jack asked, although he couldn’t deny that there was no one better for keeping the beryl safe then Big, after all there was probably no one as pure as him to keep the beryl under safe watch while not falling for its influence like Jack was already starting to. Jack shook his head when Manic spoke off inviting Big to Scourge’s castle before explaining why. “Ah don’t think that’s a good idea, ah’ll find somewhere to meet with Big if we go through with this but ah don’t think Scourge will do meh any more favours after today.”
As Manic held Jack close to him and said his final words Jack couldn’t help but shake a little in his lover’s arms. It was probably too late for the old Jack, he was broken a long time ago, the least he could do now was try and rebuild himself with better pieces then he was using now. “Ah think they already got what they wanted. The last thing ah heard from the explosion was, your time has come, enter, Jack, yeh’re hell awaits.” The words froze Manic every time he heard them. It was terrifying just to THINK of hearing Jack threatened with that, and from some ethereal voice. He wanted to argue more, wanted to get JAck to take off his anarchy infused arm, but he couldn't say anything. "Enter, Jack..." The words came out of Manic's mouth in a mumble. "It's real- real awkward wording, ain't it?" Slowly, the grip loosened, and Manic looked down at his partner with some kind of fear in his eyes. "I get- I get this sounds weird, but hear me out. Are you SURE that's what you heard, like totally sure? Cause what if you-" He gulped. "Wasn't it a chaos energy explosion? And isn't- isn't chaos energy needed to summon... Enerjak?" When Manic started to speak after hearing Jack’s words of the last thing he heard from the day his family were taken, Jack wasn’t really sure what he heard. Granted he was barely conscious with the searing pain of three missing limbs plus a very loud ringing in his ears didn’t help at the time, it was definitely possible he misheard what was said that day but if that wasn’t what he heard that day what was said?
“A-ah don’t know, ah honestly can’t remember what happened, but now that ah think about it this power ah’ve been feeling from this beryl does feel somewhat similar to the pain ah felt back then, m-maybe it was chaos energy.
Jack replied while doing the best he could to remember something, anything, any small detail that he couldn’t before. The fact that Manic helped jack figure out what kind of blast it was back then did help more then anything his kingdom had found so far. Hearing Manic’s final words Jack thought about it, it did make some sense to the situation, if it was a blast of chaos energy and if what was said was Enerjak not 'enter, Jack,' then that was another part of the mystery solved, but that only left one or two last questions.
"W-why meh? Why mah family? Why did they have to die and why am ah still alive then if whoever did this was trying to summon Enerjak?” Manic had started moving Jack before the idea would sink in, and he could find himself being seated on a chair against one of the hall walls. "I- I don't know. I don't know enough myself." Despite sitting Jack down, Manic was still standing, too anxious to rest. "But if it needed chaos energy, if it needed something like that, maybe it needed a sacrifice. Maybe cause you survived, he couldn't be summoned? I don't know... I don't know!" Clearly, he was frustrated at himself, just throwing out any words that pretended to make sense. "Scourge's royal inventor might know, Doctor Finitevus. I know he's studied the spirit, but he's been..." One hand covered his mouth. "Finny's been missing for a year now...!" Jack wasn’t sure what to think as he was sat down while Manic was still standing, he would’ve preferred Manic sitting down to rest but right now it didn’t seem like Manic was going to rest at all. He listened to Manic speak and while it made some sort of sense that if Jack survived then Enerjak couldn’t be summoned, but that didn’t explain how he survived and who had a motive to use his family to summon the spirit.
But once Manic spoke of Scourge’s royal inventor and how Doctor Finitevus was missing for a year things were slowly clicking into place and finally a suspect was named. "Y-yeh don’t think he did it do yeh Manic?” That was all he needed, that drop in the bucket to say maybe Jack heard wrong. "I mean- I mean, nothing can be proved, but like- Like, describe his voice for me, that voice you heard again! Didn't you say it was gravely, mid-tone, kinda snobby?!" Manic was getting excited, but this wasn't the good excitement. This was the excitement that boiled through his mind and burned at his flesh, furious at the mere thought of giving a hereto faceless threat a familiar name. "Get your normal arm on." Manic told Jack, looking him in the eye as he squatted down to his level. "We aren't gonna get a better lead than this! Put that beryl away, save it for when you really need it. When you finally get back at that- that-!" He shot up to his feet and pushed his fringe back. "Ready to get some revenge?" Jack wasn’t sure where Manic was going with this, should he try to stop Manic now before he got too into it and risk stressing his body out too much? "W-well, yes, the voice ah heard was like that.” Jack answered Manic’s question and once Manic finished speaking of getting revenge, Jack stood up and put his hands on Manic’s shoulders.
“Manic, love, ah know yeh want to help meh and ah can’t thank yeh enough for what yeh did for meh so far, but ah think yeh should take it easy now, yeh’re not in the best of shape for things like this and the child’s not too far away now. Ah don’t want yeh stressing yehself over this, now that ah have a lead ah’ll settle things, just promise meh yeh’ll stay safe, please?”
Jack spoke to Manic and just wanted nothing more then for Manic to be safe and well, and with him getting this excited it wouldn’t do him or the baby any good. “Ah promise once this is over ah’ll never use the anarchy beryl ever again.” It was strange, Manic being the one being comforted by Jack. But it wasn't at all unwelcomed. The silent look back at Jack was interrupted by Manic sighing and his body deflating as he tried to calm down. "Well... If you're getting revenge without me, make it hurt him." He put his hands on Jack's sides before moving in for a kiss, holding the moment for both their comfort. "You're an incredible guy, Jack. I can't wait 'til we're safe. You, me, and little babyface down here." He smiled back, eyes filled with hope as he knew they finally had a lead, and a chance to make things right.
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Sensor Sweep: Han Solo, James Bond, Tarzan, Hemingway
Pulp-Rev (Pulprev.com): “While the Pulp Revolution has been around for a couple of years now, it isn’t the only literary movement focused on pulp fiction. Indeed, it’s not even the first. Before PulpRev came New Pulp, which Pro Se describes as “fiction written with the same sensibilities, beats of storytelling, patterns of conflict, and creative use of words and phrases of original Pulp, but crafted by modern writers, artists, and publishers.” PulpRev itself is attempting to define its own aesthetic, by studying the pulp classics. Reading ePulp Sampler Volume 1 by John Picha, I’m reminded of what pulp is not.”
Fiction (Howard Andrew Jones): “I’ve read an awful lot of the work of Leigh Brackett, and much of it multiple times. I thought I’d share a photo of some of my favorite of her books.
On the top there is a great short novel, one of my very favorites by her. It’s actually included in the Sea-Kings volume immediately beneath it, but the version in that collection had so many typos I went out and re-purchased another version of the paperback I sent away to Joe McCullough, because when I’m re-reading one of my favorite stories I don’t want to be distracted by errors.”
Writing (Emperor Ponders): “If you have spent more than a few seconds following the writing blogosphere, searching for writing tips and stuff like that you will have found variations of these two statements: “Write short, clear sentences“, sometimes followed by a “like Hemingway did.” Either as an example of simple, clear writing or as a description of his style, the universal, known-by-everybody message is the same: he wrote short sentences, and that’s the style to emulate.
And he did write short sentences. A few. Sometimes. Not many really. In fact, the average length of his sentences is way above the contemporary writer’s. But that’s not what most people claim or know.”
RPG (Walker’s Retreat): “Remember that yesterday I said that the people making tabletop RPGs really ought to know better? Did you wonder why? Wonder no more.
It finally happened! My beliefs, expressed on Twitter, got one of my publishers an “I can no longer in good conscience buy your products” email! I HAVE ARRIVED!
I’M NOT EVEN KIDDING, I CONSIDER THIS AN EXCELLENT DEVELOPMENT!
That’s Greg Stolze, who said that here, today. He’s best known for Unknown Armies and Delta Green, which means you likely never heard of him and therefore can dismiss him as irrelevant. He writes for Atlas Games (which, for long-time readers, is also the employer of the backbiting coward and her husband I dealt with at CONvergence 2016; see here) which is the other Minnesota-based TRPG publisher.”
Cinema (Reactionary Times): “Busy day today beloved readers. The best I can do for you is repost from last year wherein I prove my miraculous psychic powers of prediction, in the last sentence. Yeah because who didn’t want more of this.There is yet another Indiana Jones movie coming down the pipe. It will be arriving in theaters in time for Harrison Fords seventy eighth birthday. Awesome. Okay the big question here is why the fuck are they making this thing? I think the answer is pride.”
Writing (Pulp Archivist): “In his 2001 “A Reader’s Manifesto”, B. R. Meyers takes five of his contemporary writers to task over how stylish affectations destroyed clarity of thought. While most of his article consists of pointing out just how the sentence cult had poor sentences in technical detail, several of his general observations merit consideration by any student of style–if not outright warnings of future pitfalls. Below are some of Meyers’ observations that resonated with me. The entire article is worth reading.”
Fiction (Glorious Trash): “The last of the early James Bond novels I never got to read as a kid, Diamonds Are Forver sort of melds the previous three books: it’s got the uneventful lassitude of Casino Royale and Moonraker in spots, but in other spots it’s a pulpy actioner along the lines of Live And Let Die. Unfortunately it’s saddled with way too much arbitrary travelogue sort of stuff, with page-filling detours about horse races and Vegas casinos and the like. But on the plus side, Bond himself has apparently taken a course in bad-assery, and you wonder where the hell this guy’s been.”
Fiction (Paul McNamee): “Over the past few years, I’ve been adding the original TARZAN novels by Edgar Rice Burroughs to my reading diet. TARZAN AND THE JEWELS OF OPAR was next on my list; Albert Werper is a murderer and deserter of the Belgian army in the Congo. Fleeing into the jungle, he is captured by gang of slavers led by the Arab Achmet Zek. Werper convinces Zek of his fugitive status, and joins the troop of cutthroats. Tarzan has been running afoul of Zek, ruining his slave trade. Zek and Werper hatch a plan to kidnap Tarzan’s wife, Jane (of course,) and hold her for ransom. Werper decides to pose as a lost French gentleman, separated from his safari, to gain access to the Greystoke compound and home.”
Fiction (Swordssorcery blog): “Everybody knows (or should know) the story of sixteen year old Ramsey Campbell submitting stories set in Lovecraft Country to August Derleth. Derleth sent them back suggesting he set them in his native England instead of alien New England. Thus Campbell’s Sevren Valley was born. Instead of Arkham there’s Brichester, for Innsmouth there’s Goatswood, and for Kingsport, Temphill.
The Chaosium published tribute to Campbell’s Mythos fiction, Made in Goatswood has none of his early stories. I decided, in that case, I had better go and read them, first, for the fun of it, and then to get a better feel for what the collection authors’ were hoping to emulate and memorialize. So, I’m also reading the latest edition of Campbell’s first book, The Inhabitant of the Lake and Less Welcome Tenants.”
RPG (Reason Magazine): You might not recognize the name Gary Gygax. But even if you’ve never rolled a critical fail on a d20, you have almost certainly consumed some movie, TV show, book, comic, computer game, or music influenced by Gygax’s most famous creation: Dungeons & Dragons, the world’s first and most popular role-playing game.
The FBI certainly knew who he was. Between 1980 and 1995, agents compiled a dossier on the gaming company TSR Inc. and Gygax, its founder. In 1980, a note on TSR stationary about an assassination plot drew the FBI’s attention, leading to a search of the company’s offices in Lake Geneva, Wisconsin. The note turned out to be materials for an upcoming espionage game.
In 1983, an FBI field report about an investigation into a cocaine trafficking ring in Lake Geneva cryptically references Gygax—but whatever his alleged role was, it has since been heavily redacted by the Bureau.
Sensor Sweep: Han Solo, James Bond, Tarzan, Hemingway published first on https://medium.com/@ReloadedPCGames
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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 289
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Click on the video above to watch Episode 289 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.
Announcement
Welcome to Hump Day hangouts Episode 289 to one where Hernan looks continuously shocked for some reason.
Hi, how’s it going? Hernan Is everything okay. It’s great, man. I’m feeling like shit, but here we are. All right, good, good stuff. Well, keep going here. Like I said it’s Episode 289. Today’s the 27th of May 2020. I can see we got a lot of really good questions already today. But if you haven’t yet and you got a question, please put it on the page. First come first serve. And then I’m going to get into a few announcements. We’ve got some cool stuff that happened earlier this week. And then some last-minute announcements, things that we just found out about today that I want to touch on But first, let’s say hi to the guys real quick and see how everyone’s doing so
I’ll start to my top left here Bradley. How are you doing today?
Good. I’m good. I just edited the video description in YouTube because still had some stuff from the webinar we did yesterday. So anyway, but I’m good. Things are good. I’m back from taking a week off, and it sucked cuz I went away for a week camping and ATV riding, thinking that I was going to get away and get to enjoy it and it rained the entire week, all day every day and it was awful. It was fucking miserable. So I wish I would have stayed home and worked.
Yeah, man, speaking of weird weather that so I’m in the Bay Area. So we just hit 95 the last three days, which is like 34 Celsius. It’s just like, Okay, well guess I’ll go out in the morning, go for a walk and then come hunker in here, shut the blinds and turn the air just thinking. So that’s been my life for the past couple of days. So let’s head go with the happier weather report. Marco. How are you doing?
The sun’s out again. It’s the rainy season and he’s like the sun’s out. It’s rainy season man. Look, I live in paradise. All right, I can’t help that. Make some money. Right? First of all, go get the battle. You follow the Battle Plan.
make some money. Hire someone who will help you. Train, apply, and make money. lather, rinse, repeat. And then you can go find your own Fortress of Solitude where you can just watch the world go by and you don’t give up. Push your mouth but other than the outstanding weather
How are you doing marking things are going good. Things are good here man. Things are good. Yeah, I’m still like things are opening up a little bit here. Essential businesses and all that and all this other stuff, but I’m still self-parenting. I got three kids. They got to think about it and I’m not a spring chicken so that there’s another person that I had to think about right because I can go out or like one but I have to think about my family. Yeah. And what I might bring, bring home and closer to home to make somebody.
I knew personally died of this. It’s not as if it’s totally foreign to me like I don’t know anyone who is affected by this. I like what I do know. And so having it that cloth is not any longer six degrees of separation. it’s like I know and so no, it ain’t happening and we’re gonna see how this plays out and I’ll let everybody you guys can all go and enjoy yourselves you know to do whatever the hell you want and then let me know how that turns out and then I’ll decide after that second one what it is that we’re going to do but for now we’re cool we take it easy and that’s it, man. We did we just but my personal choice, right, my personal choice to do that. It’s not as if someone is forcing me to do it. I’m choosing that this is the best way for myself and my family. Enough. All right. Well, Hernan How about you man, things are like you’re moving into wintertime right? I always get
Yeah, it’s hot summer-like wait a second I was wearing a sweatshirt what hell’s going on? Yeah, actually actually all of you guys are well Marco Marco is like, you know, he’s in a good spot 20% but all of you guys are you know getting the nice season. I’m getting the shooting season. Yeah now so now but yeah man it’s good today was a good day.
Like warm-ish. But yeah, we’re getting into winter and all of that so see how that goes, could you? Oh, Chris How about yourself? Yeah, yeah can’t complain man sun’s out the sun is shining all day. I mean it’s dark right now and the best part of all Friday the gyms opening back up and stuff so things are really good standing. Well, I’m going to circle back around Bradley, you mentioned a webinar and I wanted to touch on that because we had Brian, a mastermind member, along with Bruno, and you all listening can get to know both of them better and see what Bradley has to say to about this go high-level system. And Bradley, you want to tell real quick, I’m gonna pop the link in where people can go and check out the replay. Do you want to tell them about the webinar a little bit?
Yeah, Brian, one of our mastermind members reached out and basically said that he was using a platform, an agency automation platform that consolidates a whole bunch of different services and such all under one roof. He reached out because he thought that it would fit really, really well with the 2xyoruagency training.
Because it does a lot of the stuff that I talked about in 2xyouragency about how to automate, delegate or eliminate because this platform consolidates a lot of services that you may have separate subscriptions for and I always call it duct taping them together using Zapier or some similar application. And basically these have integrated services that do all
All of the same things that many of these external services do that we put, you know, we connect via Zapier, and it’s all under one dashboard. And so it’s a lot more seamless. And there’s a lot of really cool features inside there, like one of the primary feature that was, is used to pitch this go high-level application or platform is what’s called database reactivation, which is a very easy way or a simple way for you to get your foot in the door as an agency owner with potential marketing clients because you can. So anyway, I can’t really go into depth right now about that, but it’s a really cool platform. I signed up my own agency on the agency level account level so that I can create a first of all, I’m gonna use it for my own agency, but second of all, so I could also create a case study for how I’m using it. I’ve got some really good ideas that I’m going to be sharing in that case study that I’m gonna be putting to the test and then sharing in the case study.
As well on how I’m using it and how to generate kind of exponential revenue growth from it, as opposed to just linear. And so anyway, I think it’s bad, it’s very valuable, I would encourage you guys to go check it out, it does come with a 14-day free trial. So once you see the webinar, you know, comes with some free or some, I think it’s free, or it’s like five bucks may be to pay for some of the training that Bruno had put together, what he calls the quick start training for that. And so you can get all of that. And your first 14 days determine if it’s for you or not, but I think once you see some of the potentials of this, it would be something if any of you are trying to grow. I think you should absolutely take a good hard look at it. Definitely. Yeah, no, I mean, I don’t do generally local stuff. But I check this out. And like I’ve been looking at it and I talked to Brian about all the details and like I was starting to be like maybe I could find a way to you just like no stop it. But like for anyone out there who’s dealing with especially local clients or can find the right use case
Yeah, just blew me away from the number of services and automation that’s packed into that suite of tools and how seamless that is, is pretty amazing. So definitely worth checking it out. Real quick to this one came up today. So we constantly get questions about GMB verifications, right? You know, hey, where can you guys do GMB verifications work in MGYB, when is it going to be available? I’m going to cut to the chase GMB verifications are available right now. As always, we cannot tell you how long that is going to be the case. So if you are doing lead gen if you’re needing a verification for some other reason, this would be a very good time to put your order in because not only can you order now what you couldn’t have yesterday, you can get a 15% discount today while we’ve got it opened up. Also, it comes with a 30-day guarantee. And it’s about I believe, 14 day turnaround time. So pretty quick. I’ll post all of that in the chatbox for those who are live. If you’re not just head to mgyb.co, and head to the store, you can look for GMB verifications there you can also get syndication networks, Rs drive stacks, SEO shield, link building all that sort of good stuff.
And circling back around. I wanted to touch on this real quick for those of you who are watching us for the first time, thank you very much whether you’re watching live or catching the replay on YouTube. If you want to go to the right place, head to semantic mastery comm slash HD questions every week, we asked you to limit your questions just to one. Unless you’re live, you can ask some more. You know, we get down there. We just want to make sure that everyone has a chance to ask their questions. So if you ask some questions, we may not get to all of them just before Warren. And then secondly, we encourage everyone to check out the battle plan and go to battle plan dot semantic mastery. If you want to get repeated repeatable SEO results that is for you. I’m not going to read the page to you you can go over there and check it out. But it is a fantastic tool that we recently just updated them released version four a month ago.
And then Bradley touched on this too if you’re an agency owner or a consultant that you want to get more clients, yes, you want to grow your revenue. Yes. And you want to scale your team, hopefully, yes. Then if you want to do that, head over 2xyouragency.com. There’s a ton of incredible training lets you crush it, whether you’re again, being a consultant, or if you want to build a true agency, and it doesn’t matter if that’s SEO, it’s other areas of digital marketing. It’s going to help you grow and make more money. That’s the bottom line.
All right, with that said, Guys, any other quick announcements before we dive into questions?
Good. All right. Let’s do it.
All right. Grab the screen.
You guys confirm when you see. See my screen.
Would You Recommend Ordering Another Drive Stack To A New Website Section Targeting Service Keywords In Different Locations?
So it looks like BB Now that might have been from last week. It looks like it was it will start with Bobby. Bobby says Hey guys, I got some questions. The first one was would you recommend ordering another drive stack to a completely new section of a website targeting a different service keyword in different locations on a large content site that would be perfect for the location sealed, am I right? Marco?
Yeah, that’s perfect for the extension. And it’s currently available and as a coupon sweep. So that’s what the drive stack expansion.
Yeah, we’re saying, Yeah, maybe if he already has the brand it because he’s saying another, right, a completely new section of the website. So we’re talking about the same website, money site. That’s how I’m seeing. I’m seeing something different.
He has a different service keyword, and a different location on a large content what so that’s, that’s just an inner page, I think what he’s describing the top of the silo. So you would aim the expansion on the current drive stack at that inner page, you’d get much more power going and extending that initial drive stack then you would be doing a completely different drive stack, g site. Sure, gotcha. Okay.
Would You Recommend RSS Masher To Drive Traffic To A Money Site And Lead Gen Assets?
The next question was GMB.Thanks again, I’ve not used them for lead gen assets but I have in the past I haven’t built since the updated the new version of RSS master which is even better. But to create the kind of like Kwazii PBNs and when I say PBNs, they’re not like what we would traditionally think of a treat PBN, these are real sites to generate real traffic and that’s the differentiator, right? having real sites generate real traffic. With automated content posting to them right through all the RSS feeds that you splice together and RSS masher and all the really cool shit you can do. You can take a look at the most recent webinar we did with Damon Nelson, about the most current version of RSS masher and see some of the examples of the sites that he builds are 100% honest.
Major content sites using RSS masher. And they’re freaking beautiful sites. And he’s generating affiliate income and, you know, like AdSense income. And so such using those sites because they do generate traffic, they look beautiful. But from an SEO standpoint, I looked at it as like, hey, this could be really good to generate, you know, in related content type sites that could feed traffic back to a money site or a lead gen site or whatever. So, I mean, I think it’s certainly possible to use it for that I haven’t done it myself just to be honest because it’s not the strategy that I’ve been pursuing. I’ve wanted to in fact, I even talked about it with my partners here. I would love to have some time to play with that and set up some sights but I haven’t done it yet. I think Marco. Weren’t you guys gonna try playing with that a bit. I know it probably hasn’t been done but wasn’t that on the to-do list?
It is being done. What we are currently testing it and we won’t like there is anything. I’m not personally doing it but I got my mini mastermind, which is where all the evil takes place where we can go after everything. And there’s a couple of people in there who have a license. And then one of them is using our license as I gave her our license to go and try it out. So they got together. Three of the people in my seven-person mini mastermind got together. And what they’re doing is they’re sharing information on how to make make it work in the best way possible. And then they’re going to come back and report it to me and we’re either going to make it available through MGYB as a service, or I’m not sure how we’re going to offer that but there’s definitely something in the works with that RSS masher. It’s just you guys if you go get it just be prepared because there’s a high learning curve is that simple software that you’re just going to go and plug and play
You have to be prepared to go through the training to go through the process, gathering up the feeds making everything look right. And then you know that that’s when the magic happens and I can’t wait to blast that. Now get it, give it a companion g site and drive stack, expand it, and then blast it with link building and some embeds and see what happened. I can’t wait.
Yeah, it looks good. As I said, I wish I had more time to mess with it. Because I think there’s a lot of potentials there as well. So, so maybe next Wednesday, or the following Wednesday, we can give people a preview. But again, the first ones that’ll get a preview, it will be my mini mastermind, and then the semantic mastery mastermind, the heavy hitter club, and then we’ll go public with whatever we have. It’s still a few weeks away, it takes time. That’s all
Is It Possible To Get An Iframe For A Drive Folder?
so Frank’s up. He says it is it possible to get an iframe for a drive folder tried adding a link into iframe generator and it came back saying the page was blocked from being displayed? also. Well, first of all,
The first part of that is Yeah, you can use to be able to do that. But no, I haven’t tried since the updates recently. Marco, can you? Yeah. Not through the iframe January? That’s why I tell people to code their own code. Yeah, because you can’t do it that way. You have to separate the, I can’t go through the process that you have to get the folder ID to be able to iframe it. And what you have to insert in an iframe generator is the entire URL, and you can’t do it that way.
Okay.
Publish to the web would be a file setting in the drive used to say publish to the web, it would give you an embed code for the file or for the folder, but I think that has been taken away correct recently. Uh, no. I can check that right now. I mean, go on and let me take a folder that has nothing in it. And we’ll just move on while you’re looking that up.
Do You Have Any Link Building Services In MGYB For T1 Money Site?
He says also with MGYB, do you have any link building services that could be used for tier-one money site or only g sites? Yeah, that while the SEO shield can point back to your money site, right, which includes the drive stack files and folders as well as the G site. Also, press releases could be used for tier-one money site, right where your money site tier-one money site is. It’s redundant. That’s like the Department of redundancy department. You know what I mean? So, yeah, your money site, again, press releases and the SEO shield? Those are the two things that I would recommend. Am I missing something?
No, no, no, I don’t think so. And I can’t find it. I can’t find published on the web by the way. That’s what I thought had been removed since the recent update. But it used to be able to do it that way. So hopefully that was helpful.
What MGYB Service You Should Use To Rank For A City That Is Three Hours Away From The Dealership Location?
Mohammed’s up, it’s up mom and he says, Hey, guys, a client is asking me if I can rank his Volkswagen dealership for VW related keywords in a city. Three hours away from where the dealership actually is.
Actually, how would I go about this? I know I can get a GMB from MGYB for the New City and add a new city page to the money site. What else would I do?
Well, the problem that I see with that Mohammed is it’s a dealership right? So if you’re getting a GMB for a dealership which is a storefront business, right with the customers come to the business location, and you’ve got a spammed GMB listing, that’s three hours away from where the dealership actually exists, then, how is that going to play with potential car buyers? When they’re looking to go to a dealership in their local area and they’ve come to find out it’s a spam listing and instead they’ve got to go three hours away to buy a Volkswagen. To me, I don’t think that would be advisable for the reasons I just mentioned. Maybe I’m misunderstanding the question. Anybody else interprets this another way?
No, that’s the way I’m I’m reading it unless the dealer is opening up a dealership in that city in which case, you would need spam. GMB. Right. Correct. Yeah. But yeah, I mean, I am not willing to drive three hours to go look at a car, like my dealer has to be closed by where I can just jump in the car. 1015 minutes, I’m there and look at the car and decide if I’m gonna buy it. Because I’ll be people. Yes. I mean, the idea behind it is correct. People are going to first look online to find a car that they liked, and they’re going to find the dealer, then they’re going to go visit the dealer to see the cart. Who’s going to drive? Did you talk that to this dealership owner, by the way, and ask him Who do you know that’s going to drive three hours to buy a car when they can buy one mic in the city? I don’t understand the thinking behind that. Not only that, but don’t you think it would piss a potential customer off if they were misled to believe that a dealership was in their local area just to come to find out that it’s three hours away? I mean, it’s not just that like if he was promoting like ranked a page organically for the city that is three hours away, and says, Hey, we sell cars. Were our dealerships over here and they’re honest about where it is. It’s very likely most people are going to drive three hours away anyways, but at least they weren’t being dishonest about it. Whereas having a GMB for a storefront business where a store doesn’t actually exist, that I think in my view would piss me off if I put driving directions and go show up at this place to find out that it’s it doesn’t exist, and then I got to drive three hours away to go where I intended. What about other car dealers dealerships? wouldn’t they be pissed if you’re faking? A GMB and I just totally am in the area. I don’t think VW corporate would be too happy with that with you faking GMB. I don’t know how much trouble I mean, you can get into a whole lot of trouble behind that. talk to this guy. talk some sense and then
yeah, just find out what his intent is really. And maybe you already know it, Mohammed and it just wasn’t conveyed in that message.
Yeah, but yeah, I mean like I said if I was going to do anything it would be to try to just rank organically for that and just be honest about where the dealership is and why they should drive three hours away to purchase a car at that particular dealership.
SEO Shield Question
Alright, moving on uh, next question is Hello everyone recently I purchased an SEO shield and since I got some discount for link building, I also bought that so I placed the order for SEO shield and link building altogether. What I found out that instead of building the links to my properties, they pointed all the direct all directly to your money site. Okay, you can edit the URLs to build links to an M GI Bill, Why be disregarded that and build all the links to your money site? No continue can find that hard to believe okay. When I inquired from support about it, they said since you had provided the URL file, we built all the links around that. But they also said that they don’t recommend it. I’m a new user purchasing SEO shield first time and also not aware of the internal tech now technicalities excuse me of SEO SEO. So I provide all the information including the URL file because I thought it might be required to build the SEO shield since I bought the SEO, SEO, and link building. So I believe that SM support will follow the best practice since I’ve gone blindly trust SM for SEO related stuff. So my question is Why were the links built directly in the money site even when it is not recommended? No one will pay for the money to I’m not sure what he says.
Now, he says that the links can’t be removed. This website is my six months old hard work. I don’t want to degrade my website by any means. So what should I do now? Should I disavow the links pointing in the Excel sheet? Please suggest, okay, um, the first part of that. I’m not sure if you came to us cold and you don’t know anything about our methodology, then then I could understand where that confusion may have come from.
Perhaps we need to have that clearly explicitly outlined on this on the order page or the order submit Details page. In other words, if it’s not already, but
As far as what you know, we didn’t build all the links to your money site URL. If your money site URL was listed in your submitted URLs list, then some links will have been built to your money site URL. But in all of our training, we always suggest we actually won’t build links to your money site URL if we know that it’s in there. So I don’t know what to tell you on that other than and as far as disavowing Marco doesn’t ever recommend that I’ve done it in the past haven’t done it for years.
I don’t think Have you seen anything negative happen? We don’t suggest it, but I don’t know that it is going to cause any problems. Marco, what do you say about this? I say I have a really big problem with this guy. Right? Because this was sent to support at mg y v.co. And I heard from Deadia and he said, hey, look, you know what, what can we do it with this? What can we do for this person? So we’re looking to do the right thing. Here. Look, I can remove all I think I can remove all the links
But it’s gonna take a while I so we aren’t talking about it, he doesn’t even give support a chance to respond and let him know what the answers are. He comes here to a public forum to air the laundry. And I understand that. I mean, in no way Is this a recommended practice. But I mean, he submitted the URLs for us to build links to if you give us a spreadsheet, how are we to know that there’s a money site included in the spreadsheet? I mean, he’s assuming that we’re supposed to assume and look these, the logic behind this evades me because I just don’t see it, how we’re supposed to know that he’s submitting his money site from now on. And so now we know that we need to make sure that we tell people explicitly on the order form do not submit your money site URL. So thank you for that. But I don’t appreciate
This being aired on a public forum, where we’re taking care of when we’re looking to do what’s best for you and for your website. Not that anything bad has happened. Not that anything bad will happen. We don’t know yet what would happen, but it’s still in the discussion stage and he doesn’t even give it an opportunity comes publicly as Hey, you guys, I thought you were supposed to follow best practice practices and whatever else he says. And I just don’t appreciate it. Give us at least a chance to do the right thing. And then if there’s a problem, if there’s no resolution, then you come here and you speak to us publicly. I thought about writing to you by the way. Because I saw this, I saw the way he called it the ticket, come through and I know I’m supposed to stay away from customer service. But I thought about writing to him because I don’t see the logic. If he submits the URLs to build links. That’s what we’re going to build links to because the customer as always, right? So if you want links built to your money site, in spite of the fact that we don’t recommend it, and then we say, Don’t ever do it, we don’t do it. If you submit the URL, and it’s by mistake, and I’m not saying that you did it on purpose, if by mistake you included in my site, or you didn’t know, it’s going to get links built to it. Now, yeah, we are going to try to do the right thing. That’s all I can say. We were trying to do the right thing before, even after having come on a public forum, and then like hitting on my last nerve, we’re still going to help you out.
Yeah and I don’t know that it’s going to cause any problem. We just, we don’t build links, the types of links that we sell at MGB directly the money site, we always in all of our training suggest not to do that because that’s the whole reason for the SEO shield right is because and that’s why it’s named the SEO shield because it shields your money site, from all the external threats.
SEO and link building that you can do because link building to your money site can, doesn’t always but can create a problem. So it’s not a guarantee that you’re going to have problems because that happened, it might not cause any problems at all, we just don’t recommend it, we suggest not to do it, because there’s no need to because we push all the power to the SEO shield and use the SEO shield to launder basically clean any potential negative juice through Google properties and through high authority assets, that and push relevancy essentially, eventually to the money site. So again, we don’t know that it’s gonna cause a negative impact at all, we just don’t, we don’t test it. Because we don’t do that we always recommend building them directly to the SEO shield. Again, that’s the whole point of the SEO shield. So we have learned, we have now decided or just came to the realization that that needs to be very explicit on the order form, submit page, and that makes sense and we’ll make sure that we make that change and Marco and Dadea, our link builder, are going to do what they can for you. So hopefully that will suffice.
How Do You Use Press Release To Achieve Better Rankings?
Next question, SMS insurances total newbie here, I just ordered the press release. Not sure where to start. I’m clueless on what to do, and the advice would be great. This is awesome that you asked this question because I’m actually working on a little mini-course for press releases for people that want to order and not for SEOs. But for business owners. I mean, anybody can have access to it that they want, but it’s I’m doing a little mini-course for press releases.
For MGYB, in other words, a little mini-course on trying to teach a layman right or a business owner, somebody that’s not an SEO, how to get the most use in the best use the most traction from press releases that you order from MGYB. And I’ll have that done by next Tuesday for sure. Maybe even possibly will be available on by next Wednesday for people to go download as a Lead Magnet or whatever, we’ll see, I don’t know if I’m gonna have it ready by Tuesday. I don’t know if it’ll be ready on Wednesday for public consumption. That said, I can give you a brief rundown on it. Because I was actually working on that presentation earlier today. In fact, it’s over here. So I can show you that I’m not kidding, do it yourself press releases, leveraged PR marketing for your business. So this will be both a presentation as well as some of that stuff hasn’t been added yet. But it will be a presentation that will be available, as well as some videos. So it’ll be like a little mini training course, on how to get the best uses of press releases, and then what to do next as well. So really a quick rundown on that is, first have an understanding of what your keywords are that you want to promote, right? So your primary products and services, products and or services, or an event if you’re promoting an event, whatever, whatever you’re trying to promote. You want to have a set of keywords that you’re looking to promote. And you want to submit that as the primary keyword for each one of the press releases.
So the press release writers, the writers that they’re really good about creating brand plus keyword association. So if you submit the keyword that you want to be used as the primary keyword, they’re going to create that they’re going to use the brand name and the keyword in the title. Okay, which is very, very important. And then they’re going to write about whatever it is that you instruct them to write about. And you can be as descriptive about how to like, you can tell them the tone that you want, that you want them to write it in, you can tell them certain things that you want them to highlight within the press release. Or you can be vague, you can just say, here’s the URL that I want you to promote. And they’ll go look at the URL, also look at the brand and they’ll create a news angle story, that they’ll write a press release about so it makes it easy for you guys if you have something specific you want written about. add that in the writing description. If you don’t and you don’t know how to create a newsworthy angle, don’t worry about it because that’s what the press release riders do. So you can just submit a URL and say this is the primary
URL I want promoting, write a story about it right. And though they’ll figure out a way, which is why I love using it, because it takes the responsibility right off of us to come up with the angle all the time. They’re really good about that once the press release is published, or you want to also link back to whatever you’re primarily trying to promote. So for example, I like to, by the way, if you’re new SM, s and s insurance, you can go to our YouTube channel youtube.com slash Semantic Mastery and use the channel search feature. And you can even go to Google and search for a press release or PR silo stalking or press release, SEO, semantic mastery, something like that, and you can find a webinar it’s actually still on mg y v. If you go to the webinars tab on the MG y v.co. website, you can take a look, I think that was the last webinar that we did was PR silo stalking, and that’ll give you a really good description. It was almost an hour You know, I don’t know 40-minute webinar or whatever specifically about how to get the
Most uses out are the best use out of sight, press releases. So again, you’re going to want to have at least one URL that you’re going to promote, you can have up to three, I usually recommend only two URLs per the press release, unless you’re siloing press releases, in which case you’ll have three, three target URLs that you’re promoting within the press release because you’re going to be linking back to the previous press release within that silo. if all of this sounds foreign to you, just go check out that webinar that I just described. And then it will tell you exactly what we do to get really, really good results with press releases. And just an aside to kind of a point to kind of reinforce this is I was just talking in the mastermind two weeks ago when I did my last mastermind webinar, about how I have a GMB asset as a lead gen asset that I hadn’t done anything with it was published about a year and a half, maybe two years ago, but I never optimized it never did anything to rank it. And I did three press releases in one week to push that GMB asset and all it has is it’s a GMB location. You know, profile and it’s got a GMB website. It’s not connected to a money site. The money site is the GMB website. And I did three press releases in a week. And the son of a bitch disappeared from maps all together for about three weeks. But then it popped after three weeks of it like not even showing I thought it got it was doing a Google dance. But I’ve not seen one this drastic, or this is significant of a Google dance to where it like literally, the listing disappeared, it disappeared entirely from Google Maps. And then all of a sudden bounce it when it popped, it popped into number three, the C position in the maps three pack from just three press releases in a week. Now that’s those results aren’t typical, but I’m just sharing that because it does show you that and all I did was PR silo stacking method, the same one that I’m suggesting you go watch that webinar to learn the strategy. And it works guys. It really does work. So that’s what I would recommend is
Just first go look at that webinar. And then after you have published the press release, it’s always better to do like one press release isn’t going to move the needle much, if at all, but when you start to do the silo stacking with press releases, you can do significant damage with that, and in a good way, right, yeah. And then from there, the next thing you can do is do link building gigs to the press releases or to the organization page that we provide. When you order a press release. That’s something else and embed gigs. You can do embed gigs as well, but don’t link directly to your money site. Anyway, you want to comment on that anybody?
From dance is real man. Right? We tell people 21 days actually, it’s 20 days. But I tell people 21 days just to be sure they’re clear of it. And then that’s when you go and take a look at everything. You decide what to do, but it’s very real. I don’t know why more people don’t talk about that. They just see rankings drop and then they go try to fix it and they make things worse instead of trying to instead of the result being better.
You just supposed to leave it alone until like you said, it just comes back and then you decide.
Unknown Speaker 35:06 Yeah, what’s interesting is, like you said, for about three weeks, I haven’t seen something that drastic of a dance in quite some time to be honest with you. And so I was a little bit nervous. I was thinking like, What the fuck is going on with this, this listing? And all I did was a handful of GMB posts to that listing over the course of those three weeks that was it, nothing else. And like I said, it popped and when it did, it’s, it’s in the number. In fact, I just got a lead from that today for sure, for Tree Removal in that particular city. So it’s producing and all it took was three press releases, which again, is very, very powerful. So it used the exact same method I just mentioned was PR silo stacking, so just go watch that webinar. It’s done in the MGYB, webinar archive, and it’s PR silo stacking, and it works really, really well.
Okay, next question. DC SEO says, Hey guys, I received the ROI as part of my shield back and your wise keywords are the ones that gave your team they’re in the same niche, but very different to what I handed in Is this right? Mine didn’t have any location or mine, I guess he means mine didn’t have any location as per instructions and what I received that keyword plus locations from around the world. I’m in the UK as well as a ton of keywords that are irrelevant to my services. I don’t know how that could happen. Any, any suggestion? No, that doesn’t sound right. But this isn’t the forum for that is it support at MGYB.co. What happened? Give us the order number. We’ll go track it down. And if we have to do it over, we’ll do it over we’ll talk to the VA who built it. I mean, we take care of everything guys. We always do we always try to do right, by everyone. You have to do things in the proper forum.
Last week, end of last week or whatever, I think it was Friday, I announced that we had cracked the code that we were able to now extend the drugs tax because we had automated it. And then someone posted in all of our groups, well, what if I have a VA? How do I train them?
And so now, no matter where I respond, it’s going to look like I didn’t respond and all of the other I would have to go and respond in all of the other groups, the very same thing that I responded in the one group and it’s gonna make it look in the other in the groups where I don’t respond like I don’t care or it doesn’t matter or I didn’t want to respond or whatever. I don’t like guys do things in the right place. And at the right time, this first goes to support. If support doesn’t take care of you, then come to us and let us know. And then like, I know, one of the owners in MGB and I’ll have a talk with him and see what we can do about rectifying the situation, but it’s in here in a public forum. I can’t do anything for you.
Yeah, Fidel. If it was indeed a mistake on our end, then absolutely. We just kill that drive, stack, and build and one for you. So and it won’t, it won’t hurt you at all. So it’s not an issue if it was indeed our problem. If you submitted the wrong keyword file, that’s one thing, but if it was, somehow it got built with keywords that you didn’t submit, which is unlikely, but people are human things happen. So if that was the case, just bring it to supports attention, we’ll take a look at it and if that was indeed the case, it would just kill that stack and then go to a new one, and it won’t it won’t cause any problems. So that’s the beautiful thing about those guys and that’s also why we talked about using the SEO shield for clients and stuff like that because you get the accounts back and you could protect your work right? Because if something happens and you get fired or the client stops paying you I’ve had that happen where they just ghost on you, you know what I mean? The business still exists but they just won’t answer phone calls or emails when they owe you money that kind I’ve had that happen several times over my career. You can go in and just kill the drive stack, delete it. I don’t even set it to not public which is it’s changed now anyways and because it can still push power, even when it’s not indexable. But you can go in and just kill the damn thing or rework it to point somewhere else, you know, to meet to their competitor, that you can go land as a client. So that’s one of the beautiful things about it. So it can be remedied. That’s not a problem.
Can You Create A Subdomain, Rank, And Redirect All The Pages To Another Site While Maintaining Its Ranking?
The next question was, can you create a subdomain website and rank it and then redirect all the pages to another site? And the subdomain maintain its rankings? No, because the redirect will point to the new location and new locate the new location is going to replace the subdomain at some point, right? You can’t redirect a URL and have both the URLs still appear in search, or they might temporarily, and I don’t even know that that’s true. But Google will whatever the redirect is eventually that’s what will rank and the other one will fall out of the index entirely. Am I right in that, or am I missing something? I’m not I think you’re absolutely right. I don’t see how you can’t since you’re telling the bot through the 301 that the page or everything in that sub-domain moved permanently somewhere else. Yeah. You could use I mean, that’s what it is. Yeah, you could use a canonical. And it can both pages can rank. I’ve seen that many times, you’re telling Google with a canonical, like, hey, this page is similar to this page over here, give the credit to this page, right? And then Google sometimes disregards that and well, you know, both pages will index and they’ll both rank. And that happens. So I would suggest a canonical instead of a 301 if that’s what you’re trying to accomplish, but remember that just because you canonicalize. It doesn’t, you know, doesn’t mean Google’s going to honor that. It also doesn’t mean that they won’t honor it. Right? It just kind of it’s kind of a crapshoot. So yeah, what, what that is canonical is when you have similar or the same, and it doesn’t have to be two. It could be two or more, however many copies of that document. There is there exists. You can tell Google which ones the master copy is and to rank that one, rather than all the other. Now, whether Google follows the directive, well, that’s up to Google. And they’re not telling what they’ll do is right.
Yeah, and just to, you know, kind of reinforce that I’m working on a tree care project. for it, you know, for new, a new lead gen service provider that I got. And it’s a case study that I’m doing in the mastermind, and I use tags, tags to create location silos anyways, a Google, it’s a new site, right? And my blogger just started blogging for the location posts on the site. And the way that we’re doing building it out with using tags to create the location silos. Google was ranking the tag pages, but not, but not the posts that I wanted to be ranked. And it indexed the tag pages first, right and the tag pages because some in some cases, they’re unique tags, which means that the tag page is a duplicate of post, that if you guys understand how tags work, that’s what happens if it’s a unique tag, it’s only in one post, then the tag page itself is essentially a duplicate of the post. And so for whatever reason, Google index the tag pages instead of the posts, and so the tag pages were ranking for the keywords, but not the post. And so and I even set the canonical in the tag setting with SEO ultimate Pro, you can do that because you can go to what’s called the Global canonical manager, or even the code inserter plus module, you can actually go in and add like a separate canonical for each tag and all that kind of stuff anyway. So I added the canonical URLs for the tag pages to canonicalize to the post, right, when it’s a unique tag, you can do that. And but Google wasn’t honoring it. And about two weeks went by and so finally I went just this week, I just went to search console, and forced Google to recrawl the posts or excuse me, the tag pages because they had the canonical URLs in the HTML header to point to the posts that I wanted to give the credit to. Right and that’s what I want to be ranked, and it only took about 24 hours, and lo and behold, now the tag pages aren’t indexed, but the posts are, which is what I wanted. So again, it, you know, that doesn’t mean that that’s always going to happen, because it could be that Google doesn’t honor the canonical or doesn’t, you know, doesn’t recognize it for whatever reason, they, By the way, you can also check that when you submit inspect URL in Search Console. And once it inspects the URL, it’s going to tell you whether it’s in Google or not. And there’s a drop-down setting that your menu that you can click on to expand, it shows you additional details, and it’ll tell you what the Google recognized canonical is for that page, or that post whatever URL it is that you’re inspecting. Right? And so you can clearly see what Google seeing. So you can force a canonical, and then go ask Google to request indexing. And then once it does, you know you can look at the code that it shows like the rendered page and it’ll tell you the details of that and it’ll show you if it if it saw the canonical or not. So anyway, hopefully, that was helpful. Do you see SEO
Is It Okay To Embed MyMap Via Tag Manager?
Is it? Is it okay to embed the mind map via Tag Manager? I’m not sure how you would do that.
I’m not sure how you would do that. Tag Manager creates container codes, right header code, and Body Code. And then you inject things into that like scripts and tracking codes and pixels and that kind of stuff. And I don’t know what embedding a my map would do, or if it would even read. Is that something you have any idea about? Marco?
Hello, sorry. Yeah, sorry about that. I was talking intimidated might not I think you can. You can use iframes with Tag Manager not not only that, you can track them. Hmm. Am I giving away too much? Oh, nevermind.
I’ll have to play with that DC. I’m not sure. I’ve never done it. Don’t listen, go play with it. And then and then look at all the nice stuff that happens in there.
Okay.
Cool, well there you go.
Is It A Good Deal To Have A 1500 Monthly Retainer Plus Sale Percentage?
Unknown Speaker 45:03 Alright, so moving on next one is Josh says I am changing locations from my current office to a shared workspace and apparently with Google, this isn’t a verifiable address so they won’t verify my GMB profile with this type of address. With the MG y b GMB service will this help with this issue?
Is it a storefront or a service area business that would be my question. Can you get a listing right now a GMB listing through MGYB? Yes.
As we talked about with Mohammed’s question earlier, if it’s a storefront business, I don’t recommend using a spam GMB listing for any type of storefront business because you mislead potential customers because they think it’s in one location and you are indeed in another location. So the only time I would ever recommend using a spammed GMB listing, let’s call it what it is. As for a service area business where the actual physical location in the GMB profile is hidden from the public, so it makes sense. So again, if it’s a service area business, then yes, that would help you. If it’s a storefront business, I wouldn’t recommend it.
Any comments, guys?
No, I think that’s absolutely right, man. It’s a myth. You got to know what you’re getting into. Especially if you’re, if you’re going to spam it, right?
Yeah.
I’ve gotten away from doing spam, GMB listings just because the how much volatility there’s been in the last, you know, many months. Um, so I’m working more heavily on the organic side. Now, again, which has been years since I really pushed that. So it’s interesting, and that’s what the tree care project that I’m working on is, in part is a case study for the mastermind, is working on mostly organic rankings. I do have some GMB locations that are going to be incorporated into the project most of the organic rankings. And I’m also doing a lot of call ads call-only ads for Google ads. They are
If you’re very specific with Google call-only ads with your what I call Bullseye keywords, then you can get some pretty good results with that. It’s a lot less expensive than actual clicks to like, you know, regular PPC pay per Click type ads, pay per call ads are a little bit less expensive if you have very, very targeted keywords with location modifiers and such. So that’s what I’m working on right now.
What MGYB Service Should You Use Get More SEO Clients?
Lonnie says I landed my first client concrete company 1500 dollars per month plus percentage of sales. This is a good deal fucking a man. Congratulations, Lonnie. That’s all that looks like it looks like a really good deal. Absolutely. That’s a cherry deal for sure. So congratulations, man. I’m gonna hop in real quick and say it’s all relative, right? One congrats on getting that. Especially the percentage of sales and revenue. That’s a big one that I think a lot of people miss out on. But keep in mind too, this is totally dependent on what he’s doing for that. 1500 That’s true. You’d be getting worked to the fucking ground for 1500 but you know
It’s up to you, you You are the person who can determine whether or not that’s worthwhile. Yeah, that’s a great point, Adam.
And just know this, if it’s your first client, you probably are going to be work to death anyways. Because it’s your first client and you will learn over time, how to set boundaries with clients. Just talk to Mohammed who’s always here asking questions every single week. Mohammed’s been following us for a long, long time, and we’ve watched him grow considerably over the last couple of years. And he’s experienced a lot of growing pains and come here and ask for advice. And that’s what this forum is for Lonnie. So feel free to come back and ask questions every week. concerning how to handle certain situations doesn’t always have to be SEO related either. It could just be about how to handle particular clients, business operations, management, outsourcing, all that kind of stuff. Guys, we’re here to help grow your business as much as possible. Yes, we talk a lot about SEO. But there’s a lot of other things that we’ve all learned with our experience over the years on how to, you know, help you to avoid some of the mistakes that we’ve all made.
But just know that it is your first client there, it’s likely you’re going to be work to death for that client. And that’s okay. Because you’re going to learn a lot from that. And you’ll begin to learn how to start to set boundaries. And remember, you know, one thing I want to recommend is, you do need to also set like communication boundaries, I don’t know that your new client is is somebody that might message you outside of business hours or over the weekend and that kind of stuff. But I’ve got a lot of clients that still to this day do, but I’ve trained them that I don’t reply to messages after hours or on weekends. Unless it’s an emergency like I have a preschool client that had a site go down on over a weekend and I had my daughter and I did actually help him because he’s a really good client and me, you know, I felt for him and I wanted to help him but very rarely do I ever reply to anything outside of ours, because once you set that precedent, people will take advantage of it. I don’t know that they mean to be malicious, but they just think that hey, I messaged him at night and he answered me, so, therefore, it’s okay for me to ask questions at any time, I would recommend that you know, as your first client, you need to start to learn how to set boundaries right upfront.
Anyways, let’s get back to the question. Sorry, I’m glad that Adam put that into perspective, because I immediately saw that percentage. And my mind went to the mat, my mind always goes to the numbers, where I normally get this company to 100-200k a month recurring for you know, out of if it’s like Costa Rica, where they work around, like, it’s killer money, it’s killer money, but even if it’s seasonal, right, you can’t work in the winter, if what if they’re doing driveways or whatever it is that they’re paving. If they’re laying a concrete slab, you’re talking about 100 k easy and if you charge 10 to 15% of that recurring, then I’m seeing that as a really good deal. If you’re going to be worked to the bone and the client can’t close. Then you got a problem. So thanks for putting that into perspective.
Yeah, not to downplay it. Yeah, definitely just wanted to tell because the way he phrased it that’s what gave me the hesitation. It’s like, Is this good? Like, man, there’s no way for us to know you’re the one who’s got to do that. But you know, congratulations on doing that. That’s good to see. Yeah. And I mean, like I said, Just remember, as your first client, you will make mistakes, there’s no question, you will work harder than you probably should. And that’s okay. Like I said, you’re going to learn from that. So, you know, just keep that in mind. Remember, come back here and ask questions often and we’ll try to provide you as much advice as we can. He says, also, I’m looking for simple services I can use to get me in on getting clients and suggestions. By the way, I love the video lead gen 2xyoruagency. Well, there, there you go. You have the video lead gen system and 2xyoruagency which is great for prospecting and generating prospects, right? Don’t build that pipeline first. Right? And that’s super, super important in through having a full pipeline of prospects and making presentations sending proposals, right so pitching prospects, you will get better, you’re gonna lose money upfront, and that’s okay. But you will get better you’ll be able to polish your presentation and your pitch and your message and all of that. And so just that’s why it’s so important guys to fill that pipeline full of prospects so that you can make those mistakes. And not every prospect that you talk to is going like you depend on them to be able to put food on your table. If because if that’s the case, desperation comes through and everything that you do, and they can smell that from a mile away. And so I think it’s better to have a pipeline full of prospects because then it’s okay, you don’t need anyone of them because you have more behind them. Right, that makes sense. As far as simple services, I recommend getting the most updated version of the battle plan if you don’t already have that. A lot of that was covered in 2xyoruagency anyways, but the battle plan is a very succinct version of what we recommend to get results and timelines for doing so and all of that and it’s very inexpensive. So I’d recommend you pick that up if you don’t have it already.
I’d also say mgyb.co, I mean everything there for you to offer your clients, whatever it is that they want. Everything is their press releases, liquidity and anything and everything that you need to do to produce results for your clients in MGYB.co. And if it doesn’t mean you have a good idea of a product that let us know.
What Is A Money Site?
This is a great question from Josh, he says, And see, guys, this is the thing you know, I think we often forget. Because we’ve been in this industry so long that not everybody understands the terminology. He says one more quick question, what exactly do you mean by money site that means your primary digital asset so like, whatever your primary domain is that you host your, your website for your business on? That’s what we call a money site. Why? Because it’s the site that generates you money, right? A lot of the other stuff that you know, we talked about is tier-one branded entity assets. Again, big terminology for basically meaning like social profiles and stuff that you can build a branded profile or presence on that you’re going to link back to your money site, your money site is your Epicenter, right? It’s your point of origin, it’s the golden frame, you always want to drive, all traffic all leads as much as possible back to your money site, because you have control over that’s an asset that you own and control, having ancillary profiles on social media properties and, you know, web to Dotto properties, and all that kind of stuff is great. And that’s what we do with the SEO shoot as we build all that stuff out. But ultimately, you don’t own those platforms. They could be taken away from you by Google, by YouTube, by Facebook, whatever, at any time. So they’re great to have. They’re great to use. But it’s best to try to use those to push people push traffic back to your money site because you do have control over that. And there’s so much more than you can do that. So your money site is again it’s your self hosted primary domain asset for your business, your company, your project, whatever it may be. Anybody else wants to take a stab at that? Yeah.
It could be your Google My Business website. It could be that it could be your your G site. It could be, you know, a free WordPress blog or blogger, Tumblr, or wherever it is that you choose to blog from, like, you don’t have to have something that’s self hosted. WordPress, are a self hosted domain for you to have a money site. This is like you said, it’s the place where you plan to send people to in order to make money and edit in order to sell your product service or whatever it is that you want people to see or buy. That’s your money site. Why? Because it makes you money. Not to say that there are other places that could make you money like social media, but it’s the primary source of what it is that you’re planning to do. Yeah, that’s a great point because as we talked about a lot of lead gen assets that I have don’t have a self-hosted money site. They are just GMB website.
In other words, the website, the Google My Business provides you which is free. And ultimately you don’t have full control over that Google does. Right. So I, you know, I’m glad Marco brought that up. Because I just mentioned self-hosted website, it doesn’t have to be that recommend that was possible. But there are times where it makes sense to not build a self-hosted website, for example, spammed GMB listings, it might not be wise to go through the trouble of building out a, you know, a self-hosted site because of all the work that goes into it. Whereas, you know, in case it was to get suspended, you lose all of them, the work that you did, essentially. So in that case, you know, the GMB website becomes the primary website for that location. Or another option would be like Marco said, you know, Google Site g site, right, so sites.google.com, that they, Marco and Rob have done several projects using those as the money site, and it works. It works really, really well. So the money site is exactly what Marco described, which is whatever it is that you’re using to make money.
If you’re going to build a brand, I think it’s important to build a self-hosted website with the brand name as the domain name, because you can really grow the authority of that brand and you benefit from that in so many ways. So, it’s a great question though. Alright, so the last question and we’ve only got three minutes left, we’re gonna wrap it up.
What SEO And Lead Gen Contract Do You Recommend?
He says, Lonnie says I’m having trouble with putting an SEO and lead with I’m sorry, with put an SEO and lead gen contract. Do you have any recommended contract forms? No, I don’t, you know, you could probably just go online and find some templates that you could use. I personally don’t like to use contracts I, I mean, I have in the past, but typically, it’s only for bigger companies that, you know, they want the contract. I like to do everything on a verbal agreement. So that and I always say this to potential prospects or customers look, you know, if I’m doing my job, you’re gonna want to continue paying me if I’m not, you’re not gonna want to continue paying me and that’s okay. I also want to be able to part ways from that client if we don’t dive well, we don’t agree on things if it’s just not a good fit, and I don’t want to be locked into a contract either. So I don’t expect my clients to want to be locked into a contract. And sometimes that burns me, for example, I had a home inspector client, that, you know, I very clearly stated what the timeline was going to be on results.
I typically asked for, hey, give me this much time. And before that time had passed before I reached that certain level of time that I mentioned, he canceled services. And I you know, And to me, that’s really unfair for both of us because he wasn’t able to get the results that he wanted, because it wasn’t, you know, fast enough for him even though I clearly stated all of that before we agreed to work together. But at the same time, I put a lot of work into that and it wasn’t able to fully realize the efforts you know, for him or for myself for my own satisfaction because he stopped paying me before all the work had been completed, if that makes sense. Sometimes I wish I did have a contract in place. But for the most part, I like the ability to be able to walk away from a client. And I also like them to know that they don’t, they’re not locked into a contract that kind of eases that.
That low and lowers the barrier to entry, so to speak. However, that said, there might be a difference of opinion here for some of the other guys. And you guys have a suggestion for him.
Now, you know me, I don’t do contracts. I hate him. I hate him. He locks me into everything. And what if I want to go out and maybe the client doesn’t want to go well, what if I want to go? What if I can’t stand the client? I want to go and then I’m bound by a contract for a year with this guy that I can’t stand that knows more or supposedly knows more than I do, which sometimes happens.
If you know how to produce results, then always go, “Look, I’ll give you results.” But record the quality I always record the call that that call. We talk
Bradley, what is going to take this long? I always have that recorded even though there’s no contract and I let the guy know Look, I’m gonna record the call. And then you can always refer revert back to that’s a contract, believe it or not, that’s a contract. Right? And it’ll hold up in most courts. I believe in the US. It’ll hold up, it’ll hold up in Costa Rica.
That’s a good idea. And yeah, if you disclose that right up front, and then get it on the recording, you do agree that this is being recorded, and that’s okay, right.
Yeah, exactly, exactly. I’m going to be recording this, I’m just gonna point this way. This way, we can refer back to the conversation, you know exactly what took place. I know exactly what to put in you walk them through, you know that this is going to take about 90 days for results. thereabouts. Because if you don’t, then you go into the process because I have to set everything up. And then we get everything going. I’m probably going to get two results before but I can’t guarantee any Google experience tells me that within 90 days, we should be able to see something, and then we can work from there but I need 90 days from you.
Are you okay with that? Yeah, yeah, sure, you’re gonna get that nine out of 10. So now you have a binding contract now, at the end of it you tell at the end of those 90 days when we meet again, then we’ll decide if we continue.
Now real quick, I know Adam is if you’re still paying attention, I know we’re a little bit over, but I think you have a little bit of a different methodology. Is there any way you can comment on this? Um, yeah, I just I’m trying to think like, I don’t have too much of a difference it’s kind of constantly evolving. But yeah, I mean, as far as contracts go like I stay out of that I’ve never done anything. Okay. Yeah. And then, if he’s looking for actual he may just mean, he’s looking for an outline for like a proposal or an engagement proposal. If that’s the case, just contact support at semantic mastery comm will point you in the right direction. I know Hernan put one out there we had as a free opt-in that you could get as an outline. And that can be really helpful. I mean, I’ve used other people’s as a starting point when I’m changing services.
Adding something in just so that I have a good starting point then you tailor it kind of to your specifics.
Very good. Thank you. Alright guys, thanks everybody for being here is Chris were you gonna says something? I’m sorry. I mean like he is like a lead gen contract. I mean, like why not sell on a per lead basis? I don’t see there’s an issue you can do like a contract that states the price of the elite.
Yeah. So you should be fine that way. It should be super easy.
Sweet. Well, thanks for your input, guys. And thanks, everybody for being here. We will see you guys next week. Bye, everyone. Bye, everyone.
Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 289 published first on your-t1-blog-url
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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 289
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Announcement
Welcome to Hump Day hangouts Episode 289 to one where Hernan looks continuously shocked for some reason.
Hi, how’s it going? Hernan Is everything okay. It’s great, man. I’m feeling like shit, but here we are. All right, good, good stuff. Well, keep going here. Like I said it’s Episode 289. Today’s the 27th of May 2020. I can see we got a lot of really good questions already today. But if you haven’t yet and you got a question, please put it on the page. First come first serve. And then I’m going to get into a few announcements. We’ve got some cool stuff that happened earlier this week. And then some last-minute announcements, things that we just found out about today that I want to touch on But first, let’s say hi to the guys real quick and see how everyone’s doing so
I’ll start to my top left here Bradley. How are you doing today?
Good. I’m good. I just edited the video description in YouTube because still had some stuff from the webinar we did yesterday. So anyway, but I’m good. Things are good. I’m back from taking a week off, and it sucked cuz I went away for a week camping and ATV riding, thinking that I was going to get away and get to enjoy it and it rained the entire week, all day every day and it was awful. It was fucking miserable. So I wish I would have stayed home and worked.
Yeah, man, speaking of weird weather that so I’m in the Bay Area. So we just hit 95 the last three days, which is like 34 Celsius. It’s just like, Okay, well guess I’ll go out in the morning, go for a walk and then come hunker in here, shut the blinds and turn the air just thinking. So that’s been my life for the past couple of days. So let’s head go with the happier weather report. Marco. How are you doing?
The sun’s out again. It’s the rainy season and he’s like the sun’s out. It’s rainy season man. Look, I live in paradise. All right, I can’t help that. Make some money. Right? First of all, go get the battle. You follow the Battle Plan.
make some money. Hire someone who will help you. Train, apply, and make money. lather, rinse, repeat. And then you can go find your own Fortress of Solitude where you can just watch the world go by and you don’t give up. Push your mouth but other than the outstanding weather
How are you doing marking things are going good. Things are good here man. Things are good. Yeah, I’m still like things are opening up a little bit here. Essential businesses and all that and all this other stuff, but I’m still self-parenting. I got three kids. They got to think about it and I’m not a spring chicken so that there’s another person that I had to think about right because I can go out or like one but I have to think about my family. Yeah. And what I might bring, bring home and closer to home to make somebody.
I knew personally died of this. It’s not as if it’s totally foreign to me like I don’t know anyone who is affected by this. I like what I do know. And so having it that cloth is not any longer six degrees of separation. it’s like I know and so no, it ain’t happening and we’re gonna see how this plays out and I’ll let everybody you guys can all go and enjoy yourselves you know to do whatever the hell you want and then let me know how that turns out and then I’ll decide after that second one what it is that we’re going to do but for now we’re cool we take it easy and that’s it, man. We did we just but my personal choice, right, my personal choice to do that. It’s not as if someone is forcing me to do it. I’m choosing that this is the best way for myself and my family. Enough. All right. Well, Hernan How about you man, things are like you’re moving into wintertime right? I always get
Yeah, it’s hot summer-like wait a second I was wearing a sweatshirt what hell’s going on? Yeah, actually actually all of you guys are well Marco Marco is like, you know, he’s in a good spot 20% but all of you guys are you know getting the nice season. I’m getting the shooting season. Yeah now so now but yeah man it’s good today was a good day.
Like warm-ish. But yeah, we’re getting into winter and all of that so see how that goes, could you? Oh, Chris How about yourself? Yeah, yeah can’t complain man sun’s out the sun is shining all day. I mean it’s dark right now and the best part of all Friday the gyms opening back up and stuff so things are really good standing. Well, I’m going to circle back around Bradley, you mentioned a webinar and I wanted to touch on that because we had Brian, a mastermind member, along with Bruno, and you all listening can get to know both of them better and see what Bradley has to say to about this go high-level system. And Bradley, you want to tell real quick, I’m gonna pop the link in where people can go and check out the replay. Do you want to tell them about the webinar a little bit?
Yeah, Brian, one of our mastermind members reached out and basically said that he was using a platform, an agency automation platform that consolidates a whole bunch of different services and such all under one roof. He reached out because he thought that it would fit really, really well with the 2xyoruagency training.
Because it does a lot of the stuff that I talked about in 2xyouragency about how to automate, delegate or eliminate because this platform consolidates a lot of services that you may have separate subscriptions for and I always call it duct taping them together using Zapier or some similar application. And basically these have integrated services that do all
All of the same things that many of these external services do that we put, you know, we connect via Zapier, and it’s all under one dashboard. And so it’s a lot more seamless. And there’s a lot of really cool features inside there, like one of the primary feature that was, is used to pitch this go high-level application or platform is what’s called database reactivation, which is a very easy way or a simple way for you to get your foot in the door as an agency owner with potential marketing clients because you can. So anyway, I can’t really go into depth right now about that, but it’s a really cool platform. I signed up my own agency on the agency level account level so that I can create a first of all, I’m gonna use it for my own agency, but second of all, so I could also create a case study for how I’m using it. I’ve got some really good ideas that I’m going to be sharing in that case study that I’m gonna be putting to the test and then sharing in the case study.
As well on how I’m using it and how to generate kind of exponential revenue growth from it, as opposed to just linear. And so anyway, I think it’s bad, it’s very valuable, I would encourage you guys to go check it out, it does come with a 14-day free trial. So once you see the webinar, you know, comes with some free or some, I think it’s free, or it’s like five bucks may be to pay for some of the training that Bruno had put together, what he calls the quick start training for that. And so you can get all of that. And your first 14 days determine if it’s for you or not, but I think once you see some of the potentials of this, it would be something if any of you are trying to grow. I think you should absolutely take a good hard look at it. Definitely. Yeah, no, I mean, I don’t do generally local stuff. But I check this out. And like I’ve been looking at it and I talked to Brian about all the details and like I was starting to be like maybe I could find a way to you just like no stop it. But like for anyone out there who’s dealing with especially local clients or can find the right use case
Yeah, just blew me away from the number of services and automation that’s packed into that suite of tools and how seamless that is, is pretty amazing. So definitely worth checking it out. Real quick to this one came up today. So we constantly get questions about GMB verifications, right? You know, hey, where can you guys do GMB verifications work in MGYB, when is it going to be available? I’m going to cut to the chase GMB verifications are available right now. As always, we cannot tell you how long that is going to be the case. So if you are doing lead gen if you’re needing a verification for some other reason, this would be a very good time to put your order in because not only can you order now what you couldn’t have yesterday, you can get a 15% discount today while we’ve got it opened up. Also, it comes with a 30-day guarantee. And it’s about I believe, 14 day turnaround time. So pretty quick. I’ll post all of that in the chatbox for those who are live. If you’re not just head to mgyb.co, and head to the store, you can look for GMB verifications there you can also get syndication networks, Rs drive stacks, SEO shield, link building all that sort of good stuff.
And circling back around. I wanted to touch on this real quick for those of you who are watching us for the first time, thank you very much whether you’re watching live or catching the replay on YouTube. If you want to go to the right place, head to semantic mastery comm slash HD questions every week, we asked you to limit your questions just to one. Unless you’re live, you can ask some more. You know, we get down there. We just want to make sure that everyone has a chance to ask their questions. So if you ask some questions, we may not get to all of them just before Warren. And then secondly, we encourage everyone to check out the battle plan and go to battle plan dot semantic mastery. If you want to get repeated repeatable SEO results that is for you. I’m not going to read the page to you you can go over there and check it out. But it is a fantastic tool that we recently just updated them released version four a month ago.
And then Bradley touched on this too if you’re an agency owner or a consultant that you want to get more clients, yes, you want to grow your revenue. Yes. And you want to scale your team, hopefully, yes. Then if you want to do that, head over 2xyouragency.com. There’s a ton of incredible training lets you crush it, whether you’re again, being a consultant, or if you want to build a true agency, and it doesn’t matter if that’s SEO, it’s other areas of digital marketing. It’s going to help you grow and make more money. That’s the bottom line.
All right, with that said, Guys, any other quick announcements before we dive into questions?
Good. All right. Let’s do it.
All right. Grab the screen.
You guys confirm when you see. See my screen.
Would You Recommend Ordering Another Drive Stack To A New Website Section Targeting Service Keywords In Different Locations?
So it looks like BB Now that might have been from last week. It looks like it was it will start with Bobby. Bobby says Hey guys, I got some questions. The first one was would you recommend ordering another drive stack to a completely new section of a website targeting a different service keyword in different locations on a large content site that would be perfect for the location sealed, am I right? Marco?
Yeah, that’s perfect for the extension. And it’s currently available and as a coupon sweep. So that’s what the drive stack expansion.
Yeah, we’re saying, Yeah, maybe if he already has the brand it because he’s saying another, right, a completely new section of the website. So we’re talking about the same website, money site. That’s how I’m seeing. I’m seeing something different.
He has a different service keyword, and a different location on a large content what so that’s, that’s just an inner page, I think what he’s describing the top of the silo. So you would aim the expansion on the current drive stack at that inner page, you’d get much more power going and extending that initial drive stack then you would be doing a completely different drive stack, g site. Sure, gotcha. Okay.
Would You Recommend RSS Masher To Drive Traffic To A Money Site And Lead Gen Assets?
The next question was GMB.Thanks again, I’ve not used them for lead gen assets but I have in the past I haven’t built since the updated the new version of RSS master which is even better. But to create the kind of like Kwazii PBNs and when I say PBNs, they’re not like what we would traditionally think of a treat PBN, these are real sites to generate real traffic and that’s the differentiator, right? having real sites generate real traffic. With automated content posting to them right through all the RSS feeds that you splice together and RSS masher and all the really cool shit you can do. You can take a look at the most recent webinar we did with Damon Nelson, about the most current version of RSS masher and see some of the examples of the sites that he builds are 100% honest.
Major content sites using RSS masher. And they’re freaking beautiful sites. And he’s generating affiliate income and, you know, like AdSense income. And so such using those sites because they do generate traffic, they look beautiful. But from an SEO standpoint, I looked at it as like, hey, this could be really good to generate, you know, in related content type sites that could feed traffic back to a money site or a lead gen site or whatever. So, I mean, I think it’s certainly possible to use it for that I haven’t done it myself just to be honest because it’s not the strategy that I’ve been pursuing. I’ve wanted to in fact, I even talked about it with my partners here. I would love to have some time to play with that and set up some sights but I haven’t done it yet. I think Marco. Weren’t you guys gonna try playing with that a bit. I know it probably hasn’t been done but wasn’t that on the to-do list?
It is being done. What we are currently testing it and we won’t like there is anything. I’m not personally doing it but I got my mini mastermind, which is where all the evil takes place where we can go after everything. And there’s a couple of people in there who have a license. And then one of them is using our license as I gave her our license to go and try it out. So they got together. Three of the people in my seven-person mini mastermind got together. And what they’re doing is they’re sharing information on how to make make it work in the best way possible. And then they’re going to come back and report it to me and we’re either going to make it available through MGYB as a service, or I’m not sure how we’re going to offer that but there’s definitely something in the works with that RSS masher. It’s just you guys if you go get it just be prepared because there’s a high learning curve is that simple software that you’re just going to go and plug and play
You have to be prepared to go through the training to go through the process, gathering up the feeds making everything look right. And then you know that that’s when the magic happens and I can’t wait to blast that. Now get it, give it a companion g site and drive stack, expand it, and then blast it with link building and some embeds and see what happened. I can’t wait.
Yeah, it looks good. As I said, I wish I had more time to mess with it. Because I think there’s a lot of potentials there as well. So, so maybe next Wednesday, or the following Wednesday, we can give people a preview. But again, the first ones that’ll get a preview, it will be my mini mastermind, and then the semantic mastery mastermind, the heavy hitter club, and then we’ll go public with whatever we have. It’s still a few weeks away, it takes time. That’s all
Is It Possible To Get An Iframe For A Drive Folder?
so Frank’s up. He says it is it possible to get an iframe for a drive folder tried adding a link into iframe generator and it came back saying the page was blocked from being displayed? also. Well, first of all,
The first part of that is Yeah, you can use to be able to do that. But no, I haven’t tried since the updates recently. Marco, can you? Yeah. Not through the iframe January? That’s why I tell people to code their own code. Yeah, because you can’t do it that way. You have to separate the, I can’t go through the process that you have to get the folder ID to be able to iframe it. And what you have to insert in an iframe generator is the entire URL, and you can’t do it that way.
Okay.
Publish to the web would be a file setting in the drive used to say publish to the web, it would give you an embed code for the file or for the folder, but I think that has been taken away correct recently. Uh, no. I can check that right now. I mean, go on and let me take a folder that has nothing in it. And we’ll just move on while you’re looking that up.
Do You Have Any Link Building Services In MGYB For T1 Money Site?
He says also with MGYB, do you have any link building services that could be used for tier-one money site or only g sites? Yeah, that while the SEO shield can point back to your money site, right, which includes the drive stack files and folders as well as the G site. Also, press releases could be used for tier-one money site, right where your money site tier-one money site is. It’s redundant. That’s like the Department of redundancy department. You know what I mean? So, yeah, your money site, again, press releases and the SEO shield? Those are the two things that I would recommend. Am I missing something?
No, no, no, I don’t think so. And I can’t find it. I can’t find published on the web by the way. That’s what I thought had been removed since the recent update. But it used to be able to do it that way. So hopefully that was helpful.
What MGYB Service You Should Use To Rank For A City That Is Three Hours Away From The Dealership Location?
Mohammed’s up, it’s up mom and he says, Hey, guys, a client is asking me if I can rank his Volkswagen dealership for VW related keywords in a city. Three hours away from where the dealership actually is.
Actually, how would I go about this? I know I can get a GMB from MGYB for the New City and add a new city page to the money site. What else would I do?
Well, the problem that I see with that Mohammed is it’s a dealership right? So if you’re getting a GMB for a dealership which is a storefront business, right with the customers come to the business location, and you’ve got a spammed GMB listing, that’s three hours away from where the dealership actually exists, then, how is that going to play with potential car buyers? When they’re looking to go to a dealership in their local area and they’ve come to find out it’s a spam listing and instead they’ve got to go three hours away to buy a Volkswagen. To me, I don’t think that would be advisable for the reasons I just mentioned. Maybe I’m misunderstanding the question. Anybody else interprets this another way?
No, that’s the way I’m I’m reading it unless the dealer is opening up a dealership in that city in which case, you would need spam. GMB. Right. Correct. Yeah. But yeah, I mean, I am not willing to drive three hours to go look at a car, like my dealer has to be closed by where I can just jump in the car. 1015 minutes, I’m there and look at the car and decide if I’m gonna buy it. Because I’ll be people. Yes. I mean, the idea behind it is correct. People are going to first look online to find a car that they liked, and they’re going to find the dealer, then they’re going to go visit the dealer to see the cart. Who’s going to drive? Did you talk that to this dealership owner, by the way, and ask him Who do you know that’s going to drive three hours to buy a car when they can buy one mic in the city? I don’t understand the thinking behind that. Not only that, but don’t you think it would piss a potential customer off if they were misled to believe that a dealership was in their local area just to come to find out that it’s three hours away? I mean, it’s not just that like if he was promoting like ranked a page organically for the city that is three hours away, and says, Hey, we sell cars. Were our dealerships over here and they’re honest about where it is. It’s very likely most people are going to drive three hours away anyways, but at least they weren’t being dishonest about it. Whereas having a GMB for a storefront business where a store doesn’t actually exist, that I think in my view would piss me off if I put driving directions and go show up at this place to find out that it’s it doesn’t exist, and then I got to drive three hours away to go where I intended. What about other car dealers dealerships? wouldn’t they be pissed if you’re faking? A GMB and I just totally am in the area. I don’t think VW corporate would be too happy with that with you faking GMB. I don’t know how much trouble I mean, you can get into a whole lot of trouble behind that. talk to this guy. talk some sense and then
yeah, just find out what his intent is really. And maybe you already know it, Mohammed and it just wasn’t conveyed in that message.
Yeah, but yeah, I mean like I said if I was going to do anything it would be to try to just rank organically for that and just be honest about where the dealership is and why they should drive three hours away to purchase a car at that particular dealership.
SEO Shield Question
Alright, moving on uh, next question is Hello everyone recently I purchased an SEO shield and since I got some discount for link building, I also bought that so I placed the order for SEO shield and link building altogether. What I found out that instead of building the links to my properties, they pointed all the direct all directly to your money site. Okay, you can edit the URLs to build links to an M GI Bill, Why be disregarded that and build all the links to your money site? No continue can find that hard to believe okay. When I inquired from support about it, they said since you had provided the URL file, we built all the links around that. But they also said that they don’t recommend it. I’m a new user purchasing SEO shield first time and also not aware of the internal tech now technicalities excuse me of SEO SEO. So I provide all the information including the URL file because I thought it might be required to build the SEO shield since I bought the SEO, SEO, and link building. So I believe that SM support will follow the best practice since I’ve gone blindly trust SM for SEO related stuff. So my question is Why were the links built directly in the money site even when it is not recommended? No one will pay for the money to I’m not sure what he says.
Now, he says that the links can’t be removed. This website is my six months old hard work. I don’t want to degrade my website by any means. So what should I do now? Should I disavow the links pointing in the Excel sheet? Please suggest, okay, um, the first part of that. I’m not sure if you came to us cold and you don’t know anything about our methodology, then then I could understand where that confusion may have come from.
Perhaps we need to have that clearly explicitly outlined on this on the order page or the order submit Details page. In other words, if it’s not already, but
As far as what you know, we didn’t build all the links to your money site URL. If your money site URL was listed in your submitted URLs list, then some links will have been built to your money site URL. But in all of our training, we always suggest we actually won’t build links to your money site URL if we know that it’s in there. So I don’t know what to tell you on that other than and as far as disavowing Marco doesn’t ever recommend that I’ve done it in the past haven’t done it for years.
I don’t think Have you seen anything negative happen? We don’t suggest it, but I don’t know that it is going to cause any problems. Marco, what do you say about this? I say I have a really big problem with this guy. Right? Because this was sent to support at mg y v.co. And I heard from Deadia and he said, hey, look, you know what, what can we do it with this? What can we do for this person? So we’re looking to do the right thing. Here. Look, I can remove all I think I can remove all the links
But it’s gonna take a while I so we aren’t talking about it, he doesn’t even give support a chance to respond and let him know what the answers are. He comes here to a public forum to air the laundry. And I understand that. I mean, in no way Is this a recommended practice. But I mean, he submitted the URLs for us to build links to if you give us a spreadsheet, how are we to know that there’s a money site included in the spreadsheet? I mean, he’s assuming that we’re supposed to assume and look these, the logic behind this evades me because I just don’t see it, how we’re supposed to know that he’s submitting his money site from now on. And so now we know that we need to make sure that we tell people explicitly on the order form do not submit your money site URL. So thank you for that. But I don’t appreciate
This being aired on a public forum, where we’re taking care of when we’re looking to do what’s best for you and for your website. Not that anything bad has happened. Not that anything bad will happen. We don’t know yet what would happen, but it’s still in the discussion stage and he doesn’t even give it an opportunity comes publicly as Hey, you guys, I thought you were supposed to follow best practice practices and whatever else he says. And I just don’t appreciate it. Give us at least a chance to do the right thing. And then if there’s a problem, if there’s no resolution, then you come here and you speak to us publicly. I thought about writing to you by the way. Because I saw this, I saw the way he called it the ticket, come through and I know I’m supposed to stay away from customer service. But I thought about writing to him because I don’t see the logic. If he submits the URLs to build links. That’s what we’re going to build links to because the customer as always, right? So if you want links built to your money site, in spite of the fact that we don’t recommend it, and then we say, Don’t ever do it, we don’t do it. If you submit the URL, and it’s by mistake, and I’m not saying that you did it on purpose, if by mistake you included in my site, or you didn’t know, it’s going to get links built to it. Now, yeah, we are going to try to do the right thing. That’s all I can say. We were trying to do the right thing before, even after having come on a public forum, and then like hitting on my last nerve, we’re still going to help you out.
Yeah and I don’t know that it’s going to cause any problem. We just, we don’t build links, the types of links that we sell at MGB directly the money site, we always in all of our training suggest not to do that because that’s the whole reason for the SEO shield right is because and that’s why it’s named the SEO shield because it shields your money site, from all the external threats.
SEO and link building that you can do because link building to your money site can, doesn’t always but can create a problem. So it’s not a guarantee that you’re going to have problems because that happened, it might not cause any problems at all, we just don’t recommend it, we suggest not to do it, because there’s no need to because we push all the power to the SEO shield and use the SEO shield to launder basically clean any potential negative juice through Google properties and through high authority assets, that and push relevancy essentially, eventually to the money site. So again, we don’t know that it’s gonna cause a negative impact at all, we just don’t, we don’t test it. Because we don’t do that we always recommend building them directly to the SEO shield. Again, that’s the whole point of the SEO shield. So we have learned, we have now decided or just came to the realization that that needs to be very explicit on the order form, submit page, and that makes sense and we’ll make sure that we make that change and Marco and Dadea, our link builder, are going to do what they can for you. So hopefully that will suffice.
How Do You Use Press Release To Achieve Better Rankings?
Next question, SMS insurances total newbie here, I just ordered the press release. Not sure where to start. I’m clueless on what to do, and the advice would be great. This is awesome that you asked this question because I’m actually working on a little mini-course for press releases for people that want to order and not for SEOs. But for business owners. I mean, anybody can have access to it that they want, but it’s I’m doing a little mini-course for press releases.
For MGYB, in other words, a little mini-course on trying to teach a layman right or a business owner, somebody that’s not an SEO, how to get the most use in the best use the most traction from press releases that you order from MGYB. And I’ll have that done by next Tuesday for sure. Maybe even possibly will be available on by next Wednesday for people to go download as a Lead Magnet or whatever, we’ll see, I don’t know if I’m gonna have it ready by Tuesday. I don’t know if it’ll be ready on Wednesday for public consumption. That said, I can give you a brief rundown on it. Because I was actually working on that presentation earlier today. In fact, it’s over here. So I can show you that I’m not kidding, do it yourself press releases, leveraged PR marketing for your business. So this will be both a presentation as well as some of that stuff hasn’t been added yet. But it will be a presentation that will be available, as well as some videos. So it’ll be like a little mini training course, on how to get the best uses of press releases, and then what to do next as well. So really a quick rundown on that is, first have an understanding of what your keywords are that you want to promote, right? So your primary products and services, products and or services, or an event if you’re promoting an event, whatever, whatever you’re trying to promote. You want to have a set of keywords that you’re looking to promote. And you want to submit that as the primary keyword for each one of the press releases.
So the press release writers, the writers that they’re really good about creating brand plus keyword association. So if you submit the keyword that you want to be used as the primary keyword, they’re going to create that they’re going to use the brand name and the keyword in the title. Okay, which is very, very important. And then they’re going to write about whatever it is that you instruct them to write about. And you can be as descriptive about how to like, you can tell them the tone that you want, that you want them to write it in, you can tell them certain things that you want them to highlight within the press release. Or you can be vague, you can just say, here’s the URL that I want you to promote. And they’ll go look at the URL, also look at the brand and they’ll create a news angle story, that they’ll write a press release about so it makes it easy for you guys if you have something specific you want written about. add that in the writing description. If you don’t and you don’t know how to create a newsworthy angle, don’t worry about it because that’s what the press release riders do. So you can just submit a URL and say this is the primary
URL I want promoting, write a story about it right. And though they’ll figure out a way, which is why I love using it, because it takes the responsibility right off of us to come up with the angle all the time. They’re really good about that once the press release is published, or you want to also link back to whatever you’re primarily trying to promote. So for example, I like to, by the way, if you’re new SM, s and s insurance, you can go to our YouTube channel youtube.com slash Semantic Mastery and use the channel search feature. And you can even go to Google and search for a press release or PR silo stalking or press release, SEO, semantic mastery, something like that, and you can find a webinar it’s actually still on mg y v. If you go to the webinars tab on the MG y v.co. website, you can take a look, I think that was the last webinar that we did was PR silo stalking, and that’ll give you a really good description. It was almost an hour You know, I don’t know 40-minute webinar or whatever specifically about how to get the
Most uses out are the best use out of sight, press releases. So again, you’re going to want to have at least one URL that you’re going to promote, you can have up to three, I usually recommend only two URLs per the press release, unless you’re siloing press releases, in which case you’ll have three, three target URLs that you’re promoting within the press release because you’re going to be linking back to the previous press release within that silo. if all of this sounds foreign to you, just go check out that webinar that I just described. And then it will tell you exactly what we do to get really, really good results with press releases. And just an aside to kind of a point to kind of reinforce this is I was just talking in the mastermind two weeks ago when I did my last mastermind webinar, about how I have a GMB asset as a lead gen asset that I hadn’t done anything with it was published about a year and a half, maybe two years ago, but I never optimized it never did anything to rank it. And I did three press releases in one week to push that GMB asset and all it has is it’s a GMB location. You know, profile and it’s got a GMB website. It’s not connected to a money site. The money site is the GMB website. And I did three press releases in a week. And the son of a bitch disappeared from maps all together for about three weeks. But then it popped after three weeks of it like not even showing I thought it got it was doing a Google dance. But I’ve not seen one this drastic, or this is significant of a Google dance to where it like literally, the listing disappeared, it disappeared entirely from Google Maps. And then all of a sudden bounce it when it popped, it popped into number three, the C position in the maps three pack from just three press releases in a week. Now that’s those results aren’t typical, but I’m just sharing that because it does show you that and all I did was PR silo stacking method, the same one that I’m suggesting you go watch that webinar to learn the strategy. And it works guys. It really does work. So that’s what I would recommend is
Just first go look at that webinar. And then after you have published the press release, it’s always better to do like one press release isn’t going to move the needle much, if at all, but when you start to do the silo stacking with press releases, you can do significant damage with that, and in a good way, right, yeah. And then from there, the next thing you can do is do link building gigs to the press releases or to the organization page that we provide. When you order a press release. That’s something else and embed gigs. You can do embed gigs as well, but don’t link directly to your money site. Anyway, you want to comment on that anybody?
From dance is real man. Right? We tell people 21 days actually, it’s 20 days. But I tell people 21 days just to be sure they’re clear of it. And then that’s when you go and take a look at everything. You decide what to do, but it’s very real. I don’t know why more people don’t talk about that. They just see rankings drop and then they go try to fix it and they make things worse instead of trying to instead of the result being better.
You just supposed to leave it alone until like you said, it just comes back and then you decide.
Unknown Speaker 35:06 Yeah, what’s interesting is, like you said, for about three weeks, I haven’t seen something that drastic of a dance in quite some time to be honest with you. And so I was a little bit nervous. I was thinking like, What the fuck is going on with this, this listing? And all I did was a handful of GMB posts to that listing over the course of those three weeks that was it, nothing else. And like I said, it popped and when it did, it’s, it’s in the number. In fact, I just got a lead from that today for sure, for Tree Removal in that particular city. So it’s producing and all it took was three press releases, which again, is very, very powerful. So it used the exact same method I just mentioned was PR silo stacking, so just go watch that webinar. It’s done in the MGYB, webinar archive, and it’s PR silo stacking, and it works really, really well.
Okay, next question. DC SEO says, Hey guys, I received the ROI as part of my shield back and your wise keywords are the ones that gave your team they’re in the same niche, but very different to what I handed in Is this right? Mine didn’t have any location or mine, I guess he means mine didn’t have any location as per instructions and what I received that keyword plus locations from around the world. I’m in the UK as well as a ton of keywords that are irrelevant to my services. I don’t know how that could happen. Any, any suggestion? No, that doesn’t sound right. But this isn’t the forum for that is it support at MGYB.co. What happened? Give us the order number. We’ll go track it down. And if we have to do it over, we’ll do it over we’ll talk to the VA who built it. I mean, we take care of everything guys. We always do we always try to do right, by everyone. You have to do things in the proper forum.
Last week, end of last week or whatever, I think it was Friday, I announced that we had cracked the code that we were able to now extend the drugs tax because we had automated it. And then someone posted in all of our groups, well, what if I have a VA? How do I train them?
And so now, no matter where I respond, it’s going to look like I didn’t respond and all of the other I would have to go and respond in all of the other groups, the very same thing that I responded in the one group and it’s gonna make it look in the other in the groups where I don’t respond like I don’t care or it doesn’t matter or I didn’t want to respond or whatever. I don’t like guys do things in the right place. And at the right time, this first goes to support. If support doesn’t take care of you, then come to us and let us know. And then like, I know, one of the owners in MGB and I’ll have a talk with him and see what we can do about rectifying the situation, but it’s in here in a public forum. I can’t do anything for you.
Yeah, Fidel. If it was indeed a mistake on our end, then absolutely. We just kill that drive, stack, and build and one for you. So and it won’t, it won’t hurt you at all. So it’s not an issue if it was indeed our problem. If you submitted the wrong keyword file, that’s one thing, but if it was, somehow it got built with keywords that you didn’t submit, which is unlikely, but people are human things happen. So if that was the case, just bring it to supports attention, we’ll take a look at it and if that was indeed the case, it would just kill that stack and then go to a new one, and it won’t it won’t cause any problems. So that’s the beautiful thing about those guys and that’s also why we talked about using the SEO shield for clients and stuff like that because you get the accounts back and you could protect your work right? Because if something happens and you get fired or the client stops paying you I’ve had that happen where they just ghost on you, you know what I mean? The business still exists but they just won’t answer phone calls or emails when they owe you money that kind I’ve had that happen several times over my career. You can go in and just kill the drive stack, delete it. I don’t even set it to not public which is it’s changed now anyways and because it can still push power, even when it’s not indexable. But you can go in and just kill the damn thing or rework it to point somewhere else, you know, to meet to their competitor, that you can go land as a client. So that’s one of the beautiful things about it. So it can be remedied. That’s not a problem.
Can You Create A Subdomain, Rank, And Redirect All The Pages To Another Site While Maintaining Its Ranking?
The next question was, can you create a subdomain website and rank it and then redirect all the pages to another site? And the subdomain maintain its rankings? No, because the redirect will point to the new location and new locate the new location is going to replace the subdomain at some point, right? You can’t redirect a URL and have both the URLs still appear in search, or they might temporarily, and I don’t even know that that’s true. But Google will whatever the redirect is eventually that’s what will rank and the other one will fall out of the index entirely. Am I right in that, or am I missing something? I’m not I think you’re absolutely right. I don’t see how you can’t since you’re telling the bot through the 301 that the page or everything in that sub-domain moved permanently somewhere else. Yeah. You could use I mean, that’s what it is. Yeah, you could use a canonical. And it can both pages can rank. I’ve seen that many times, you’re telling Google with a canonical, like, hey, this page is similar to this page over here, give the credit to this page, right? And then Google sometimes disregards that and well, you know, both pages will index and they’ll both rank. And that happens. So I would suggest a canonical instead of a 301 if that’s what you’re trying to accomplish, but remember that just because you canonicalize. It doesn’t, you know, doesn’t mean Google’s going to honor that. It also doesn’t mean that they won’t honor it. Right? It just kind of it’s kind of a crapshoot. So yeah, what, what that is canonical is when you have similar or the same, and it doesn’t have to be two. It could be two or more, however many copies of that document. There is there exists. You can tell Google which ones the master copy is and to rank that one, rather than all the other. Now, whether Google follows the directive, well, that’s up to Google. And they’re not telling what they’ll do is right.
Yeah, and just to, you know, kind of reinforce that I’m working on a tree care project. for it, you know, for new, a new lead gen service provider that I got. And it’s a case study that I’m doing in the mastermind, and I use tags, tags to create location silos anyways, a Google, it’s a new site, right? And my blogger just started blogging for the location posts on the site. And the way that we’re doing building it out with using tags to create the location silos. Google was ranking the tag pages, but not, but not the posts that I wanted to be ranked. And it indexed the tag pages first, right and the tag pages because some in some cases, they’re unique tags, which means that the tag page is a duplicate of post, that if you guys understand how tags work, that’s what happens if it’s a unique tag, it’s only in one post, then the tag page itself is essentially a duplicate of the post. And so for whatever reason, Google index the tag pages instead of the posts, and so the tag pages were ranking for the keywords, but not the post. And so and I even set the canonical in the tag setting with SEO ultimate Pro, you can do that because you can go to what’s called the Global canonical manager, or even the code inserter plus module, you can actually go in and add like a separate canonical for each tag and all that kind of stuff anyway. So I added the canonical URLs for the tag pages to canonicalize to the post, right, when it’s a unique tag, you can do that. And but Google wasn’t honoring it. And about two weeks went by and so finally I went just this week, I just went to search console, and forced Google to recrawl the posts or excuse me, the tag pages because they had the canonical URLs in the HTML header to point to the posts that I wanted to give the credit to. Right and that’s what I want to be ranked, and it only took about 24 hours, and lo and behold, now the tag pages aren’t indexed, but the posts are, which is what I wanted. So again, it, you know, that doesn’t mean that that’s always going to happen, because it could be that Google doesn’t honor the canonical or doesn’t, you know, doesn’t recognize it for whatever reason, they, By the way, you can also check that when you submit inspect URL in Search Console. And once it inspects the URL, it’s going to tell you whether it’s in Google or not. And there’s a drop-down setting that your menu that you can click on to expand, it shows you additional details, and it’ll tell you what the Google recognized canonical is for that page, or that post whatever URL it is that you’re inspecting. Right? And so you can clearly see what Google seeing. So you can force a canonical, and then go ask Google to request indexing. And then once it does, you know you can look at the code that it shows like the rendered page and it’ll tell you the details of that and it’ll show you if it if it saw the canonical or not. So anyway, hopefully, that was helpful. Do you see SEO
Is It Okay To Embed MyMap Via Tag Manager?
Is it? Is it okay to embed the mind map via Tag Manager? I’m not sure how you would do that.
I’m not sure how you would do that. Tag Manager creates container codes, right header code, and Body Code. And then you inject things into that like scripts and tracking codes and pixels and that kind of stuff. And I don’t know what embedding a my map would do, or if it would even read. Is that something you have any idea about? Marco?
Hello, sorry. Yeah, sorry about that. I was talking intimidated might not I think you can. You can use iframes with Tag Manager not not only that, you can track them. Hmm. Am I giving away too much? Oh, nevermind.
I’ll have to play with that DC. I’m not sure. I’ve never done it. Don’t listen, go play with it. And then and then look at all the nice stuff that happens in there.
Okay.
Cool, well there you go.
Is It A Good Deal To Have A 1500 Monthly Retainer Plus Sale Percentage?
Unknown Speaker 45:03 Alright, so moving on next one is Josh says I am changing locations from my current office to a shared workspace and apparently with Google, this isn’t a verifiable address so they won’t verify my GMB profile with this type of address. With the MG y b GMB service will this help with this issue?
Is it a storefront or a service area business that would be my question. Can you get a listing right now a GMB listing through MGYB? Yes.
As we talked about with Mohammed’s question earlier, if it’s a storefront business, I don’t recommend using a spam GMB listing for any type of storefront business because you mislead potential customers because they think it’s in one location and you are indeed in another location. So the only time I would ever recommend using a spammed GMB listing, let’s call it what it is. As for a service area business where the actual physical location in the GMB profile is hidden from the public, so it makes sense. So again, if it’s a service area business, then yes, that would help you. If it’s a storefront business, I wouldn’t recommend it.
Any comments, guys?
No, I think that’s absolutely right, man. It’s a myth. You got to know what you’re getting into. Especially if you’re, if you’re going to spam it, right?
Yeah.
I’ve gotten away from doing spam, GMB listings just because the how much volatility there’s been in the last, you know, many months. Um, so I’m working more heavily on the organic side. Now, again, which has been years since I really pushed that. So it’s interesting, and that’s what the tree care project that I’m working on is, in part is a case study for the mastermind, is working on mostly organic rankings. I do have some GMB locations that are going to be incorporated into the project most of the organic rankings. And I’m also doing a lot of call ads call-only ads for Google ads. They are
If you’re very specific with Google call-only ads with your what I call Bullseye keywords, then you can get some pretty good results with that. It’s a lot less expensive than actual clicks to like, you know, regular PPC pay per Click type ads, pay per call ads are a little bit less expensive if you have very, very targeted keywords with location modifiers and such. So that’s what I’m working on right now.
What MGYB Service Should You Use Get More SEO Clients?
Lonnie says I landed my first client concrete company 1500 dollars per month plus percentage of sales. This is a good deal fucking a man. Congratulations, Lonnie. That’s all that looks like it looks like a really good deal. Absolutely. That’s a cherry deal for sure. So congratulations, man. I’m gonna hop in real quick and say it’s all relative, right? One congrats on getting that. Especially the percentage of sales and revenue. That’s a big one that I think a lot of people miss out on. But keep in mind too, this is totally dependent on what he’s doing for that. 1500 That’s true. You’d be getting worked to the fucking ground for 1500 but you know
It’s up to you, you You are the person who can determine whether or not that’s worthwhile. Yeah, that’s a great point, Adam.
And just know this, if it’s your first client, you probably are going to be work to death anyways. Because it’s your first client and you will learn over time, how to set boundaries with clients. Just talk to Mohammed who’s always here asking questions every single week. Mohammed’s been following us for a long, long time, and we’ve watched him grow considerably over the last couple of years. And he’s experienced a lot of growing pains and come here and ask for advice. And that’s what this forum is for Lonnie. So feel free to come back and ask questions every week. concerning how to handle certain situations doesn’t always have to be SEO related either. It could just be about how to handle particular clients, business operations, management, outsourcing, all that kind of stuff. Guys, we’re here to help grow your business as much as possible. Yes, we talk a lot about SEO. But there’s a lot of other things that we’ve all learned with our experience over the years on how to, you know, help you to avoid some of the mistakes that we’ve all made.
But just know that it is your first client there, it’s likely you’re going to be work to death for that client. And that’s okay. Because you’re going to learn a lot from that. And you’ll begin to learn how to start to set boundaries. And remember, you know, one thing I want to recommend is, you do need to also set like communication boundaries, I don’t know that your new client is is somebody that might message you outside of business hours or over the weekend and that kind of stuff. But I’ve got a lot of clients that still to this day do, but I’ve trained them that I don’t reply to messages after hours or on weekends. Unless it’s an emergency like I have a preschool client that had a site go down on over a weekend and I had my daughter and I did actually help him because he’s a really good client and me, you know, I felt for him and I wanted to help him but very rarely do I ever reply to anything outside of ours, because once you set that precedent, people will take advantage of it. I don’t know that they mean to be malicious, but they just think that hey, I messaged him at night and he answered me, so, therefore, it’s okay for me to ask questions at any time, I would recommend that you know, as your first client, you need to start to learn how to set boundaries right upfront.
Anyways, let’s get back to the question. Sorry, I’m glad that Adam put that into perspective, because I immediately saw that percentage. And my mind went to the mat, my mind always goes to the numbers, where I normally get this company to 100-200k a month recurring for you know, out of if it’s like Costa Rica, where they work around, like, it’s killer money, it’s killer money, but even if it’s seasonal, right, you can’t work in the winter, if what if they’re doing driveways or whatever it is that they’re paving. If they’re laying a concrete slab, you’re talking about 100 k easy and if you charge 10 to 15% of that recurring, then I’m seeing that as a really good deal. If you’re going to be worked to the bone and the client can’t close. Then you got a problem. So thanks for putting that into perspective.
Yeah, not to downplay it. Yeah, definitely just wanted to tell because the way he phrased it that’s what gave me the hesitation. It’s like, Is this good? Like, man, there’s no way for us to know you’re the one who’s got to do that. But you know, congratulations on doing that. That’s good to see. Yeah. And I mean, like I said, Just remember, as your first client, you will make mistakes, there’s no question, you will work harder than you probably should. And that’s okay. Like I said, you’re going to learn from that. So, you know, just keep that in mind. Remember, come back here and ask questions often and we’ll try to provide you as much advice as we can. He says, also, I’m looking for simple services I can use to get me in on getting clients and suggestions. By the way, I love the video lead gen 2xyoruagency. Well, there, there you go. You have the video lead gen system and 2xyoruagency which is great for prospecting and generating prospects, right? Don’t build that pipeline first. Right? And that’s super, super important in through having a full pipeline of prospects and making presentations sending proposals, right so pitching prospects, you will get better, you’re gonna lose money upfront, and that’s okay. But you will get better you’ll be able to polish your presentation and your pitch and your message and all of that. And so just that’s why it’s so important guys to fill that pipeline full of prospects so that you can make those mistakes. And not every prospect that you talk to is going like you depend on them to be able to put food on your table. If because if that’s the case, desperation comes through and everything that you do, and they can smell that from a mile away. And so I think it’s better to have a pipeline full of prospects because then it’s okay, you don’t need anyone of them because you have more behind them. Right, that makes sense. As far as simple services, I recommend getting the most updated version of the battle plan if you don’t already have that. A lot of that was covered in 2xyoruagency anyways, but the battle plan is a very succinct version of what we recommend to get results and timelines for doing so and all of that and it’s very inexpensive. So I’d recommend you pick that up if you don’t have it already.
I’d also say mgyb.co, I mean everything there for you to offer your clients, whatever it is that they want. Everything is their press releases, liquidity and anything and everything that you need to do to produce results for your clients in MGYB.co. And if it doesn’t mean you have a good idea of a product that let us know.
What Is A Money Site?
This is a great question from Josh, he says, And see, guys, this is the thing you know, I think we often forget. Because we’ve been in this industry so long that not everybody understands the terminology. He says one more quick question, what exactly do you mean by money site that means your primary digital asset so like, whatever your primary domain is that you host your, your website for your business on? That’s what we call a money site. Why? Because it’s the site that generates you money, right? A lot of the other stuff that you know, we talked about is tier-one branded entity assets. Again, big terminology for basically meaning like social profiles and stuff that you can build a branded profile or presence on that you’re going to link back to your money site, your money site is your Epicenter, right? It’s your point of origin, it’s the golden frame, you always want to drive, all traffic all leads as much as possible back to your money site, because you have control over that’s an asset that you own and control, having ancillary profiles on social media properties and, you know, web to Dotto properties, and all that kind of stuff is great. And that’s what we do with the SEO shoot as we build all that stuff out. But ultimately, you don’t own those platforms. They could be taken away from you by Google, by YouTube, by Facebook, whatever, at any time. So they’re great to have. They’re great to use. But it’s best to try to use those to push people push traffic back to your money site because you do have control over that. And there’s so much more than you can do that. So your money site is again it’s your self hosted primary domain asset for your business, your company, your project, whatever it may be. Anybody else wants to take a stab at that? Yeah.
It could be your Google My Business website. It could be that it could be your your G site. It could be, you know, a free WordPress blog or blogger, Tumblr, or wherever it is that you choose to blog from, like, you don’t have to have something that’s self hosted. WordPress, are a self hosted domain for you to have a money site. This is like you said, it’s the place where you plan to send people to in order to make money and edit in order to sell your product service or whatever it is that you want people to see or buy. That’s your money site. Why? Because it makes you money. Not to say that there are other places that could make you money like social media, but it’s the primary source of what it is that you’re planning to do. Yeah, that’s a great point because as we talked about a lot of lead gen assets that I have don’t have a self-hosted money site. They are just GMB website.
In other words, the website, the Google My Business provides you which is free. And ultimately you don’t have full control over that Google does. Right. So I, you know, I’m glad Marco brought that up. Because I just mentioned self-hosted website, it doesn’t have to be that recommend that was possible. But there are times where it makes sense to not build a self-hosted website, for example, spammed GMB listings, it might not be wise to go through the trouble of building out a, you know, a self-hosted site because of all the work that goes into it. Whereas, you know, in case it was to get suspended, you lose all of them, the work that you did, essentially. So in that case, you know, the GMB website becomes the primary website for that location. Or another option would be like Marco said, you know, Google Site g site, right, so sites.google.com, that they, Marco and Rob have done several projects using those as the money site, and it works. It works really, really well. So the money site is exactly what Marco described, which is whatever it is that you’re using to make money.
If you’re going to build a brand, I think it’s important to build a self-hosted website with the brand name as the domain name, because you can really grow the authority of that brand and you benefit from that in so many ways. So, it’s a great question though. Alright, so the last question and we’ve only got three minutes left, we’re gonna wrap it up.
What SEO And Lead Gen Contract Do You Recommend?
He says, Lonnie says I’m having trouble with putting an SEO and lead with I’m sorry, with put an SEO and lead gen contract. Do you have any recommended contract forms? No, I don’t, you know, you could probably just go online and find some templates that you could use. I personally don’t like to use contracts I, I mean, I have in the past, but typically, it’s only for bigger companies that, you know, they want the contract. I like to do everything on a verbal agreement. So that and I always say this to potential prospects or customers look, you know, if I’m doing my job, you’re gonna want to continue paying me if I’m not, you’re not gonna want to continue paying me and that’s okay. I also want to be able to part ways from that client if we don’t dive well, we don’t agree on things if it’s just not a good fit, and I don’t want to be locked into a contract either. So I don’t expect my clients to want to be locked into a contract. And sometimes that burns me, for example, I had a home inspector client, that, you know, I very clearly stated what the timeline was going to be on results.
I typically asked for, hey, give me this much time. And before that time had passed before I reached that certain level of time that I mentioned, he canceled services. And I you know, And to me, that’s really unfair for both of us because he wasn’t able to get the results that he wanted, because it wasn’t, you know, fast enough for him even though I clearly stated all of that before we agreed to work together. But at the same time, I put a lot of work into that and it wasn’t able to fully realize the efforts you know, for him or for myself for my own satisfaction because he stopped paying me before all the work had been completed, if that makes sense. Sometimes I wish I did have a contract in place. But for the most part, I like the ability to be able to walk away from a client. And I also like them to know that they don’t, they’re not locked into a contract that kind of eases that.
That low and lowers the barrier to entry, so to speak. However, that said, there might be a difference of opinion here for some of the other guys. And you guys have a suggestion for him.
Now, you know me, I don’t do contracts. I hate him. I hate him. He locks me into everything. And what if I want to go out and maybe the client doesn’t want to go well, what if I want to go? What if I can’t stand the client? I want to go and then I’m bound by a contract for a year with this guy that I can’t stand that knows more or supposedly knows more than I do, which sometimes happens.
If you know how to produce results, then always go, “Look, I’ll give you results.” But record the quality I always record the call that that call. We talk
Bradley, what is going to take this long? I always have that recorded even though there’s no contract and I let the guy know Look, I’m gonna record the call. And then you can always refer revert back to that’s a contract, believe it or not, that’s a contract. Right? And it’ll hold up in most courts. I believe in the US. It’ll hold up, it’ll hold up in Costa Rica.
That’s a good idea. And yeah, if you disclose that right up front, and then get it on the recording, you do agree that this is being recorded, and that’s okay, right.
Yeah, exactly, exactly. I’m going to be recording this, I’m just gonna point this way. This way, we can refer back to the conversation, you know exactly what took place. I know exactly what to put in you walk them through, you know that this is going to take about 90 days for results. thereabouts. Because if you don’t, then you go into the process because I have to set everything up. And then we get everything going. I’m probably going to get two results before but I can’t guarantee any Google experience tells me that within 90 days, we should be able to see something, and then we can work from there but I need 90 days from you.
Are you okay with that? Yeah, yeah, sure, you’re gonna get that nine out of 10. So now you have a binding contract now, at the end of it you tell at the end of those 90 days when we meet again, then we’ll decide if we continue.
Now real quick, I know Adam is if you’re still paying attention, I know we’re a little bit over, but I think you have a little bit of a different methodology. Is there any way you can comment on this? Um, yeah, I just I’m trying to think like, I don’t have too much of a difference it’s kind of constantly evolving. But yeah, I mean, as far as contracts go like I stay out of that I’ve never done anything. Okay. Yeah. And then, if he’s looking for actual he may just mean, he’s looking for an outline for like a proposal or an engagement proposal. If that’s the case, just contact support at semantic mastery comm will point you in the right direction. I know Hernan put one out there we had as a free opt-in that you could get as an outline. And that can be really helpful. I mean, I’ve used other people’s as a starting point when I’m changing services.
Adding something in just so that I have a good starting point then you tailor it kind of to your specifics.
Very good. Thank you. Alright guys, thanks everybody for being here is Chris were you gonna says something? I’m sorry. I mean like he is like a lead gen contract. I mean, like why not sell on a per lead basis? I don’t see there’s an issue you can do like a contract that states the price of the elite.
Yeah. So you should be fine that way. It should be super easy.
Sweet. Well, thanks for your input, guys. And thanks, everybody for being here. We will see you guys next week. Bye, everyone. Bye, everyone.
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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 289
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Announcement
Welcome to Hump Day hangouts Episode 289 to one where Hernan looks continuously shocked for some reason.
Hi, how’s it going? Hernan Is everything okay. It’s great, man. I’m feeling like shit, but here we are. All right, good, good stuff. Well, keep going here. Like I said it’s Episode 289. Today’s the 27th of May 2020. I can see we got a lot of really good questions already today. But if you haven’t yet and you got a question, please put it on the page. First come first serve. And then I’m going to get into a few announcements. We’ve got some cool stuff that happened earlier this week. And then some last-minute announcements, things that we just found out about today that I want to touch on But first, let’s say hi to the guys real quick and see how everyone’s doing so
I’ll start to my top left here Bradley. How are you doing today?
Good. I’m good. I just edited the video description in YouTube because still had some stuff from the webinar we did yesterday. So anyway, but I’m good. Things are good. I’m back from taking a week off, and it sucked cuz I went away for a week camping and ATV riding, thinking that I was going to get away and get to enjoy it and it rained the entire week, all day every day and it was awful. It was fucking miserable. So I wish I would have stayed home and worked.
Yeah, man, speaking of weird weather that so I’m in the Bay Area. So we just hit 95 the last three days, which is like 34 Celsius. It’s just like, Okay, well guess I’ll go out in the morning, go for a walk and then come hunker in here, shut the blinds and turn the air just thinking. So that’s been my life for the past couple of days. So let’s head go with the happier weather report. Marco. How are you doing?
The sun’s out again. It’s the rainy season and he’s like the sun’s out. It’s rainy season man. Look, I live in paradise. All right, I can’t help that. Make some money. Right? First of all, go get the battle. You follow the Battle Plan.
make some money. Hire someone who will help you. Train, apply, and make money. lather, rinse, repeat. And then you can go find your own Fortress of Solitude where you can just watch the world go by and you don’t give up. Push your mouth but other than the outstanding weather
How are you doing marking things are going good. Things are good here man. Things are good. Yeah, I’m still like things are opening up a little bit here. Essential businesses and all that and all this other stuff, but I’m still self-parenting. I got three kids. They got to think about it and I’m not a spring chicken so that there’s another person that I had to think about right because I can go out or like one but I have to think about my family. Yeah. And what I might bring, bring home and closer to home to make somebody.
I knew personally died of this. It’s not as if it’s totally foreign to me like I don’t know anyone who is affected by this. I like what I do know. And so having it that cloth is not any longer six degrees of separation. it’s like I know and so no, it ain’t happening and we’re gonna see how this plays out and I’ll let everybody you guys can all go and enjoy yourselves you know to do whatever the hell you want and then let me know how that turns out and then I’ll decide after that second one what it is that we’re going to do but for now we’re cool we take it easy and that’s it, man. We did we just but my personal choice, right, my personal choice to do that. It’s not as if someone is forcing me to do it. I’m choosing that this is the best way for myself and my family. Enough. All right. Well, Hernan How about you man, things are like you’re moving into wintertime right? I always get
Yeah, it’s hot summer-like wait a second I was wearing a sweatshirt what hell’s going on? Yeah, actually actually all of you guys are well Marco Marco is like, you know, he’s in a good spot 20% but all of you guys are you know getting the nice season. I’m getting the shooting season. Yeah now so now but yeah man it’s good today was a good day.
Like warm-ish. But yeah, we’re getting into winter and all of that so see how that goes, could you? Oh, Chris How about yourself? Yeah, yeah can’t complain man sun’s out the sun is shining all day. I mean it’s dark right now and the best part of all Friday the gyms opening back up and stuff so things are really good standing. Well, I’m going to circle back around Bradley, you mentioned a webinar and I wanted to touch on that because we had Brian, a mastermind member, along with Bruno, and you all listening can get to know both of them better and see what Bradley has to say to about this go high-level system. And Bradley, you want to tell real quick, I’m gonna pop the link in where people can go and check out the replay. Do you want to tell them about the webinar a little bit?
Yeah, Brian, one of our mastermind members reached out and basically said that he was using a platform, an agency automation platform that consolidates a whole bunch of different services and such all under one roof. He reached out because he thought that it would fit really, really well with the 2xyoruagency training.
Because it does a lot of the stuff that I talked about in 2xyouragency about how to automate, delegate or eliminate because this platform consolidates a lot of services that you may have separate subscriptions for and I always call it duct taping them together using Zapier or some similar application. And basically these have integrated services that do all
All of the same things that many of these external services do that we put, you know, we connect via Zapier, and it’s all under one dashboard. And so it’s a lot more seamless. And there’s a lot of really cool features inside there, like one of the primary feature that was, is used to pitch this go high-level application or platform is what’s called database reactivation, which is a very easy way or a simple way for you to get your foot in the door as an agency owner with potential marketing clients because you can. So anyway, I can’t really go into depth right now about that, but it’s a really cool platform. I signed up my own agency on the agency level account level so that I can create a first of all, I’m gonna use it for my own agency, but second of all, so I could also create a case study for how I’m using it. I’ve got some really good ideas that I’m going to be sharing in that case study that I’m gonna be putting to the test and then sharing in the case study.
As well on how I’m using it and how to generate kind of exponential revenue growth from it, as opposed to just linear. And so anyway, I think it’s bad, it’s very valuable, I would encourage you guys to go check it out, it does come with a 14-day free trial. So once you see the webinar, you know, comes with some free or some, I think it’s free, or it’s like five bucks may be to pay for some of the training that Bruno had put together, what he calls the quick start training for that. And so you can get all of that. And your first 14 days determine if it’s for you or not, but I think once you see some of the potentials of this, it would be something if any of you are trying to grow. I think you should absolutely take a good hard look at it. Definitely. Yeah, no, I mean, I don’t do generally local stuff. But I check this out. And like I’ve been looking at it and I talked to Brian about all the details and like I was starting to be like maybe I could find a way to you just like no stop it. But like for anyone out there who’s dealing with especially local clients or can find the right use case
Yeah, just blew me away from the number of services and automation that’s packed into that suite of tools and how seamless that is, is pretty amazing. So definitely worth checking it out. Real quick to this one came up today. So we constantly get questions about GMB verifications, right? You know, hey, where can you guys do GMB verifications work in MGYB, when is it going to be available? I’m going to cut to the chase GMB verifications are available right now. As always, we cannot tell you how long that is going to be the case. So if you are doing lead gen if you’re needing a verification for some other reason, this would be a very good time to put your order in because not only can you order now what you couldn’t have yesterday, you can get a 15% discount today while we’ve got it opened up. Also, it comes with a 30-day guarantee. And it’s about I believe, 14 day turnaround time. So pretty quick. I’ll post all of that in the chatbox for those who are live. If you’re not just head to mgyb.co, and head to the store, you can look for GMB verifications there you can also get syndication networks, Rs drive stacks, SEO shield, link building all that sort of good stuff.
And circling back around. I wanted to touch on this real quick for those of you who are watching us for the first time, thank you very much whether you’re watching live or catching the replay on YouTube. If you want to go to the right place, head to semantic mastery comm slash HD questions every week, we asked you to limit your questions just to one. Unless you’re live, you can ask some more. You know, we get down there. We just want to make sure that everyone has a chance to ask their questions. So if you ask some questions, we may not get to all of them just before Warren. And then secondly, we encourage everyone to check out the battle plan and go to battle plan dot semantic mastery. If you want to get repeated repeatable SEO results that is for you. I’m not going to read the page to you you can go over there and check it out. But it is a fantastic tool that we recently just updated them released version four a month ago.
And then Bradley touched on this too if you’re an agency owner or a consultant that you want to get more clients, yes, you want to grow your revenue. Yes. And you want to scale your team, hopefully, yes. Then if you want to do that, head over 2xyouragency.com. There’s a ton of incredible training lets you crush it, whether you’re again, being a consultant, or if you want to build a true agency, and it doesn’t matter if that’s SEO, it’s other areas of digital marketing. It’s going to help you grow and make more money. That’s the bottom line.
All right, with that said, Guys, any other quick announcements before we dive into questions?
Good. All right. Let’s do it.
All right. Grab the screen.
You guys confirm when you see. See my screen.
Would You Recommend Ordering Another Drive Stack To A New Website Section Targeting Service Keywords In Different Locations?
So it looks like BB Now that might have been from last week. It looks like it was it will start with Bobby. Bobby says Hey guys, I got some questions. The first one was would you recommend ordering another drive stack to a completely new section of a website targeting a different service keyword in different locations on a large content site that would be perfect for the location sealed, am I right? Marco?
Yeah, that’s perfect for the extension. And it’s currently available and as a coupon sweep. So that’s what the drive stack expansion.
Yeah, we’re saying, Yeah, maybe if he already has the brand it because he’s saying another, right, a completely new section of the website. So we’re talking about the same website, money site. That’s how I’m seeing. I’m seeing something different.
He has a different service keyword, and a different location on a large content what so that’s, that’s just an inner page, I think what he’s describing the top of the silo. So you would aim the expansion on the current drive stack at that inner page, you’d get much more power going and extending that initial drive stack then you would be doing a completely different drive stack, g site. Sure, gotcha. Okay.
Would You Recommend RSS Masher To Drive Traffic To A Money Site And Lead Gen Assets?
The next question was GMB.Thanks again, I’ve not used them for lead gen assets but I have in the past I haven’t built since the updated the new version of RSS master which is even better. But to create the kind of like Kwazii PBNs and when I say PBNs, they’re not like what we would traditionally think of a treat PBN, these are real sites to generate real traffic and that’s the differentiator, right? having real sites generate real traffic. With automated content posting to them right through all the RSS feeds that you splice together and RSS masher and all the really cool shit you can do. You can take a look at the most recent webinar we did with Damon Nelson, about the most current version of RSS masher and see some of the examples of the sites that he builds are 100% honest.
Major content sites using RSS masher. And they’re freaking beautiful sites. And he’s generating affiliate income and, you know, like AdSense income. And so such using those sites because they do generate traffic, they look beautiful. But from an SEO standpoint, I looked at it as like, hey, this could be really good to generate, you know, in related content type sites that could feed traffic back to a money site or a lead gen site or whatever. So, I mean, I think it’s certainly possible to use it for that I haven’t done it myself just to be honest because it’s not the strategy that I’ve been pursuing. I’ve wanted to in fact, I even talked about it with my partners here. I would love to have some time to play with that and set up some sights but I haven’t done it yet. I think Marco. Weren’t you guys gonna try playing with that a bit. I know it probably hasn’t been done but wasn’t that on the to-do list?
It is being done. What we are currently testing it and we won’t like there is anything. I’m not personally doing it but I got my mini mastermind, which is where all the evil takes place where we can go after everything. And there’s a couple of people in there who have a license. And then one of them is using our license as I gave her our license to go and try it out. So they got together. Three of the people in my seven-person mini mastermind got together. And what they’re doing is they’re sharing information on how to make make it work in the best way possible. And then they’re going to come back and report it to me and we’re either going to make it available through MGYB as a service, or I’m not sure how we’re going to offer that but there’s definitely something in the works with that RSS masher. It’s just you guys if you go get it just be prepared because there’s a high learning curve is that simple software that you’re just going to go and plug and play
You have to be prepared to go through the training to go through the process, gathering up the feeds making everything look right. And then you know that that’s when the magic happens and I can’t wait to blast that. Now get it, give it a companion g site and drive stack, expand it, and then blast it with link building and some embeds and see what happened. I can’t wait.
Yeah, it looks good. As I said, I wish I had more time to mess with it. Because I think there’s a lot of potentials there as well. So, so maybe next Wednesday, or the following Wednesday, we can give people a preview. But again, the first ones that’ll get a preview, it will be my mini mastermind, and then the semantic mastery mastermind, the heavy hitter club, and then we’ll go public with whatever we have. It’s still a few weeks away, it takes time. That’s all
Is It Possible To Get An Iframe For A Drive Folder?
so Frank’s up. He says it is it possible to get an iframe for a drive folder tried adding a link into iframe generator and it came back saying the page was blocked from being displayed? also. Well, first of all,
The first part of that is Yeah, you can use to be able to do that. But no, I haven’t tried since the updates recently. Marco, can you? Yeah. Not through the iframe January? That’s why I tell people to code their own code. Yeah, because you can’t do it that way. You have to separate the, I can’t go through the process that you have to get the folder ID to be able to iframe it. And what you have to insert in an iframe generator is the entire URL, and you can’t do it that way.
Okay.
Publish to the web would be a file setting in the drive used to say publish to the web, it would give you an embed code for the file or for the folder, but I think that has been taken away correct recently. Uh, no. I can check that right now. I mean, go on and let me take a folder that has nothing in it. And we’ll just move on while you’re looking that up.
Do You Have Any Link Building Services In MGYB For T1 Money Site?
He says also with MGYB, do you have any link building services that could be used for tier-one money site or only g sites? Yeah, that while the SEO shield can point back to your money site, right, which includes the drive stack files and folders as well as the G site. Also, press releases could be used for tier-one money site, right where your money site tier-one money site is. It’s redundant. That’s like the Department of redundancy department. You know what I mean? So, yeah, your money site, again, press releases and the SEO shield? Those are the two things that I would recommend. Am I missing something?
No, no, no, I don’t think so. And I can’t find it. I can’t find published on the web by the way. That’s what I thought had been removed since the recent update. But it used to be able to do it that way. So hopefully that was helpful.
What MGYB Service You Should Use To Rank For A City That Is Three Hours Away From The Dealership Location?
Mohammed’s up, it’s up mom and he says, Hey, guys, a client is asking me if I can rank his Volkswagen dealership for VW related keywords in a city. Three hours away from where the dealership actually is.
Actually, how would I go about this? I know I can get a GMB from MGYB for the New City and add a new city page to the money site. What else would I do?
Well, the problem that I see with that Mohammed is it’s a dealership right? So if you’re getting a GMB for a dealership which is a storefront business, right with the customers come to the business location, and you’ve got a spammed GMB listing, that’s three hours away from where the dealership actually exists, then, how is that going to play with potential car buyers? When they’re looking to go to a dealership in their local area and they’ve come to find out it’s a spam listing and instead they’ve got to go three hours away to buy a Volkswagen. To me, I don’t think that would be advisable for the reasons I just mentioned. Maybe I’m misunderstanding the question. Anybody else interprets this another way?
No, that’s the way I’m I’m reading it unless the dealer is opening up a dealership in that city in which case, you would need spam. GMB. Right. Correct. Yeah. But yeah, I mean, I am not willing to drive three hours to go look at a car, like my dealer has to be closed by where I can just jump in the car. 1015 minutes, I’m there and look at the car and decide if I’m gonna buy it. Because I’ll be people. Yes. I mean, the idea behind it is correct. People are going to first look online to find a car that they liked, and they’re going to find the dealer, then they’re going to go visit the dealer to see the cart. Who’s going to drive? Did you talk that to this dealership owner, by the way, and ask him Who do you know that’s going to drive three hours to buy a car when they can buy one mic in the city? I don’t understand the thinking behind that. Not only that, but don’t you think it would piss a potential customer off if they were misled to believe that a dealership was in their local area just to come to find out that it’s three hours away? I mean, it’s not just that like if he was promoting like ranked a page organically for the city that is three hours away, and says, Hey, we sell cars. Were our dealerships over here and they’re honest about where it is. It’s very likely most people are going to drive three hours away anyways, but at least they weren’t being dishonest about it. Whereas having a GMB for a storefront business where a store doesn’t actually exist, that I think in my view would piss me off if I put driving directions and go show up at this place to find out that it’s it doesn’t exist, and then I got to drive three hours away to go where I intended. What about other car dealers dealerships? wouldn’t they be pissed if you’re faking? A GMB and I just totally am in the area. I don’t think VW corporate would be too happy with that with you faking GMB. I don’t know how much trouble I mean, you can get into a whole lot of trouble behind that. talk to this guy. talk some sense and then
yeah, just find out what his intent is really. And maybe you already know it, Mohammed and it just wasn’t conveyed in that message.
Yeah, but yeah, I mean like I said if I was going to do anything it would be to try to just rank organically for that and just be honest about where the dealership is and why they should drive three hours away to purchase a car at that particular dealership.
SEO Shield Question
Alright, moving on uh, next question is Hello everyone recently I purchased an SEO shield and since I got some discount for link building, I also bought that so I placed the order for SEO shield and link building altogether. What I found out that instead of building the links to my properties, they pointed all the direct all directly to your money site. Okay, you can edit the URLs to build links to an M GI Bill, Why be disregarded that and build all the links to your money site? No continue can find that hard to believe okay. When I inquired from support about it, they said since you had provided the URL file, we built all the links around that. But they also said that they don’t recommend it. I’m a new user purchasing SEO shield first time and also not aware of the internal tech now technicalities excuse me of SEO SEO. So I provide all the information including the URL file because I thought it might be required to build the SEO shield since I bought the SEO, SEO, and link building. So I believe that SM support will follow the best practice since I’ve gone blindly trust SM for SEO related stuff. So my question is Why were the links built directly in the money site even when it is not recommended? No one will pay for the money to I’m not sure what he says.
Now, he says that the links can’t be removed. This website is my six months old hard work. I don’t want to degrade my website by any means. So what should I do now? Should I disavow the links pointing in the Excel sheet? Please suggest, okay, um, the first part of that. I’m not sure if you came to us cold and you don’t know anything about our methodology, then then I could understand where that confusion may have come from.
Perhaps we need to have that clearly explicitly outlined on this on the order page or the order submit Details page. In other words, if it’s not already, but
As far as what you know, we didn’t build all the links to your money site URL. If your money site URL was listed in your submitted URLs list, then some links will have been built to your money site URL. But in all of our training, we always suggest we actually won’t build links to your money site URL if we know that it’s in there. So I don’t know what to tell you on that other than and as far as disavowing Marco doesn’t ever recommend that I’ve done it in the past haven’t done it for years.
I don’t think Have you seen anything negative happen? We don’t suggest it, but I don’t know that it is going to cause any problems. Marco, what do you say about this? I say I have a really big problem with this guy. Right? Because this was sent to support at mg y v.co. And I heard from Deadia and he said, hey, look, you know what, what can we do it with this? What can we do for this person? So we’re looking to do the right thing. Here. Look, I can remove all I think I can remove all the links
But it’s gonna take a while I so we aren’t talking about it, he doesn’t even give support a chance to respond and let him know what the answers are. He comes here to a public forum to air the laundry. And I understand that. I mean, in no way Is this a recommended practice. But I mean, he submitted the URLs for us to build links to if you give us a spreadsheet, how are we to know that there’s a money site included in the spreadsheet? I mean, he’s assuming that we’re supposed to assume and look these, the logic behind this evades me because I just don’t see it, how we’re supposed to know that he’s submitting his money site from now on. And so now we know that we need to make sure that we tell people explicitly on the order form do not submit your money site URL. So thank you for that. But I don’t appreciate
This being aired on a public forum, where we’re taking care of when we’re looking to do what’s best for you and for your website. Not that anything bad has happened. Not that anything bad will happen. We don’t know yet what would happen, but it’s still in the discussion stage and he doesn’t even give it an opportunity comes publicly as Hey, you guys, I thought you were supposed to follow best practice practices and whatever else he says. And I just don’t appreciate it. Give us at least a chance to do the right thing. And then if there’s a problem, if there’s no resolution, then you come here and you speak to us publicly. I thought about writing to you by the way. Because I saw this, I saw the way he called it the ticket, come through and I know I’m supposed to stay away from customer service. But I thought about writing to him because I don’t see the logic. If he submits the URLs to build links. That’s what we’re going to build links to because the customer as always, right? So if you want links built to your money site, in spite of the fact that we don’t recommend it, and then we say, Don’t ever do it, we don’t do it. If you submit the URL, and it’s by mistake, and I’m not saying that you did it on purpose, if by mistake you included in my site, or you didn’t know, it’s going to get links built to it. Now, yeah, we are going to try to do the right thing. That’s all I can say. We were trying to do the right thing before, even after having come on a public forum, and then like hitting on my last nerve, we’re still going to help you out.
Yeah and I don’t know that it’s going to cause any problem. We just, we don’t build links, the types of links that we sell at MGB directly the money site, we always in all of our training suggest not to do that because that’s the whole reason for the SEO shield right is because and that’s why it’s named the SEO shield because it shields your money site, from all the external threats.
SEO and link building that you can do because link building to your money site can, doesn’t always but can create a problem. So it’s not a guarantee that you’re going to have problems because that happened, it might not cause any problems at all, we just don’t recommend it, we suggest not to do it, because there’s no need to because we push all the power to the SEO shield and use the SEO shield to launder basically clean any potential negative juice through Google properties and through high authority assets, that and push relevancy essentially, eventually to the money site. So again, we don’t know that it’s gonna cause a negative impact at all, we just don’t, we don’t test it. Because we don’t do that we always recommend building them directly to the SEO shield. Again, that’s the whole point of the SEO shield. So we have learned, we have now decided or just came to the realization that that needs to be very explicit on the order form, submit page, and that makes sense and we’ll make sure that we make that change and Marco and Dadea, our link builder, are going to do what they can for you. So hopefully that will suffice.
How Do You Use Press Release To Achieve Better Rankings?
Next question, SMS insurances total newbie here, I just ordered the press release. Not sure where to start. I’m clueless on what to do, and the advice would be great. This is awesome that you asked this question because I’m actually working on a little mini-course for press releases for people that want to order and not for SEOs. But for business owners. I mean, anybody can have access to it that they want, but it’s I’m doing a little mini-course for press releases.
For MGYB, in other words, a little mini-course on trying to teach a layman right or a business owner, somebody that’s not an SEO, how to get the most use in the best use the most traction from press releases that you order from MGYB. And I’ll have that done by next Tuesday for sure. Maybe even possibly will be available on by next Wednesday for people to go download as a Lead Magnet or whatever, we’ll see, I don’t know if I’m gonna have it ready by Tuesday. I don’t know if it’ll be ready on Wednesday for public consumption. That said, I can give you a brief rundown on it. Because I was actually working on that presentation earlier today. In fact, it’s over here. So I can show you that I’m not kidding, do it yourself press releases, leveraged PR marketing for your business. So this will be both a presentation as well as some of that stuff hasn’t been added yet. But it will be a presentation that will be available, as well as some videos. So it’ll be like a little mini training course, on how to get the best uses of press releases, and then what to do next as well. So really a quick rundown on that is, first have an understanding of what your keywords are that you want to promote, right? So your primary products and services, products and or services, or an event if you’re promoting an event, whatever, whatever you’re trying to promote. You want to have a set of keywords that you’re looking to promote. And you want to submit that as the primary keyword for each one of the press releases.
So the press release writers, the writers that they’re really good about creating brand plus keyword association. So if you submit the keyword that you want to be used as the primary keyword, they’re going to create that they’re going to use the brand name and the keyword in the title. Okay, which is very, very important. And then they’re going to write about whatever it is that you instruct them to write about. And you can be as descriptive about how to like, you can tell them the tone that you want, that you want them to write it in, you can tell them certain things that you want them to highlight within the press release. Or you can be vague, you can just say, here’s the URL that I want you to promote. And they’ll go look at the URL, also look at the brand and they’ll create a news angle story, that they’ll write a press release about so it makes it easy for you guys if you have something specific you want written about. add that in the writing description. If you don’t and you don’t know how to create a newsworthy angle, don’t worry about it because that’s what the press release riders do. So you can just submit a URL and say this is the primary
URL I want promoting, write a story about it right. And though they’ll figure out a way, which is why I love using it, because it takes the responsibility right off of us to come up with the angle all the time. They’re really good about that once the press release is published, or you want to also link back to whatever you’re primarily trying to promote. So for example, I like to, by the way, if you’re new SM, s and s insurance, you can go to our YouTube channel youtube.com slash Semantic Mastery and use the channel search feature. And you can even go to Google and search for a press release or PR silo stalking or press release, SEO, semantic mastery, something like that, and you can find a webinar it’s actually still on mg y v. If you go to the webinars tab on the MG y v.co. website, you can take a look, I think that was the last webinar that we did was PR silo stalking, and that’ll give you a really good description. It was almost an hour You know, I don’t know 40-minute webinar or whatever specifically about how to get the
Most uses out are the best use out of sight, press releases. So again, you’re going to want to have at least one URL that you’re going to promote, you can have up to three, I usually recommend only two URLs per the press release, unless you’re siloing press releases, in which case you’ll have three, three target URLs that you’re promoting within the press release because you’re going to be linking back to the previous press release within that silo. if all of this sounds foreign to you, just go check out that webinar that I just described. And then it will tell you exactly what we do to get really, really good results with press releases. And just an aside to kind of a point to kind of reinforce this is I was just talking in the mastermind two weeks ago when I did my last mastermind webinar, about how I have a GMB asset as a lead gen asset that I hadn’t done anything with it was published about a year and a half, maybe two years ago, but I never optimized it never did anything to rank it. And I did three press releases in one week to push that GMB asset and all it has is it’s a GMB location. You know, profile and it’s got a GMB website. It’s not connected to a money site. The money site is the GMB website. And I did three press releases in a week. And the son of a bitch disappeared from maps all together for about three weeks. But then it popped after three weeks of it like not even showing I thought it got it was doing a Google dance. But I’ve not seen one this drastic, or this is significant of a Google dance to where it like literally, the listing disappeared, it disappeared entirely from Google Maps. And then all of a sudden bounce it when it popped, it popped into number three, the C position in the maps three pack from just three press releases in a week. Now that’s those results aren’t typical, but I’m just sharing that because it does show you that and all I did was PR silo stacking method, the same one that I’m suggesting you go watch that webinar to learn the strategy. And it works guys. It really does work. So that’s what I would recommend is
Just first go look at that webinar. And then after you have published the press release, it’s always better to do like one press release isn’t going to move the needle much, if at all, but when you start to do the silo stacking with press releases, you can do significant damage with that, and in a good way, right, yeah. And then from there, the next thing you can do is do link building gigs to the press releases or to the organization page that we provide. When you order a press release. That’s something else and embed gigs. You can do embed gigs as well, but don’t link directly to your money site. Anyway, you want to comment on that anybody?
From dance is real man. Right? We tell people 21 days actually, it’s 20 days. But I tell people 21 days just to be sure they’re clear of it. And then that’s when you go and take a look at everything. You decide what to do, but it’s very real. I don’t know why more people don’t talk about that. They just see rankings drop and then they go try to fix it and they make things worse instead of trying to instead of the result being better.
You just supposed to leave it alone until like you said, it just comes back and then you decide.
Unknown Speaker 35:06 Yeah, what’s interesting is, like you said, for about three weeks, I haven’t seen something that drastic of a dance in quite some time to be honest with you. And so I was a little bit nervous. I was thinking like, What the fuck is going on with this, this listing? And all I did was a handful of GMB posts to that listing over the course of those three weeks that was it, nothing else. And like I said, it popped and when it did, it’s, it’s in the number. In fact, I just got a lead from that today for sure, for Tree Removal in that particular city. So it’s producing and all it took was three press releases, which again, is very, very powerful. So it used the exact same method I just mentioned was PR silo stacking, so just go watch that webinar. It’s done in the MGYB, webinar archive, and it’s PR silo stacking, and it works really, really well.
Okay, next question. DC SEO says, Hey guys, I received the ROI as part of my shield back and your wise keywords are the ones that gave your team they’re in the same niche, but very different to what I handed in Is this right? Mine didn’t have any location or mine, I guess he means mine didn’t have any location as per instructions and what I received that keyword plus locations from around the world. I’m in the UK as well as a ton of keywords that are irrelevant to my services. I don’t know how that could happen. Any, any suggestion? No, that doesn’t sound right. But this isn’t the forum for that is it support at MGYB.co. What happened? Give us the order number. We’ll go track it down. And if we have to do it over, we’ll do it over we’ll talk to the VA who built it. I mean, we take care of everything guys. We always do we always try to do right, by everyone. You have to do things in the proper forum.
Last week, end of last week or whatever, I think it was Friday, I announced that we had cracked the code that we were able to now extend the drugs tax because we had automated it. And then someone posted in all of our groups, well, what if I have a VA? How do I train them?
And so now, no matter where I respond, it’s going to look like I didn’t respond and all of the other I would have to go and respond in all of the other groups, the very same thing that I responded in the one group and it’s gonna make it look in the other in the groups where I don’t respond like I don’t care or it doesn’t matter or I didn’t want to respond or whatever. I don’t like guys do things in the right place. And at the right time, this first goes to support. If support doesn’t take care of you, then come to us and let us know. And then like, I know, one of the owners in MGB and I’ll have a talk with him and see what we can do about rectifying the situation, but it’s in here in a public forum. I can’t do anything for you.
Yeah, Fidel. If it was indeed a mistake on our end, then absolutely. We just kill that drive, stack, and build and one for you. So and it won’t, it won’t hurt you at all. So it’s not an issue if it was indeed our problem. If you submitted the wrong keyword file, that’s one thing, but if it was, somehow it got built with keywords that you didn’t submit, which is unlikely, but people are human things happen. So if that was the case, just bring it to supports attention, we’ll take a look at it and if that was indeed the case, it would just kill that stack and then go to a new one, and it won’t it won’t cause any problems. So that’s the beautiful thing about those guys and that’s also why we talked about using the SEO shield for clients and stuff like that because you get the accounts back and you could protect your work right? Because if something happens and you get fired or the client stops paying you I’ve had that happen where they just ghost on you, you know what I mean? The business still exists but they just won’t answer phone calls or emails when they owe you money that kind I’ve had that happen several times over my career. You can go in and just kill the drive stack, delete it. I don’t even set it to not public which is it’s changed now anyways and because it can still push power, even when it’s not indexable. But you can go in and just kill the damn thing or rework it to point somewhere else, you know, to meet to their competitor, that you can go land as a client. So that’s one of the beautiful things about it. So it can be remedied. That’s not a problem.
Can You Create A Subdomain, Rank, And Redirect All The Pages To Another Site While Maintaining Its Ranking?
The next question was, can you create a subdomain website and rank it and then redirect all the pages to another site? And the subdomain maintain its rankings? No, because the redirect will point to the new location and new locate the new location is going to replace the subdomain at some point, right? You can’t redirect a URL and have both the URLs still appear in search, or they might temporarily, and I don’t even know that that’s true. But Google will whatever the redirect is eventually that’s what will rank and the other one will fall out of the index entirely. Am I right in that, or am I missing something? I’m not I think you’re absolutely right. I don’t see how you can’t since you’re telling the bot through the 301 that the page or everything in that sub-domain moved permanently somewhere else. Yeah. You could use I mean, that’s what it is. Yeah, you could use a canonical. And it can both pages can rank. I’ve seen that many times, you’re telling Google with a canonical, like, hey, this page is similar to this page over here, give the credit to this page, right? And then Google sometimes disregards that and well, you know, both pages will index and they’ll both rank. And that happens. So I would suggest a canonical instead of a 301 if that’s what you’re trying to accomplish, but remember that just because you canonicalize. It doesn’t, you know, doesn’t mean Google’s going to honor that. It also doesn’t mean that they won’t honor it. Right? It just kind of it’s kind of a crapshoot. So yeah, what, what that is canonical is when you have similar or the same, and it doesn’t have to be two. It could be two or more, however many copies of that document. There is there exists. You can tell Google which ones the master copy is and to rank that one, rather than all the other. Now, whether Google follows the directive, well, that’s up to Google. And they’re not telling what they’ll do is right.
Yeah, and just to, you know, kind of reinforce that I’m working on a tree care project. for it, you know, for new, a new lead gen service provider that I got. And it’s a case study that I’m doing in the mastermind, and I use tags, tags to create location silos anyways, a Google, it’s a new site, right? And my blogger just started blogging for the location posts on the site. And the way that we’re doing building it out with using tags to create the location silos. Google was ranking the tag pages, but not, but not the posts that I wanted to be ranked. And it indexed the tag pages first, right and the tag pages because some in some cases, they’re unique tags, which means that the tag page is a duplicate of post, that if you guys understand how tags work, that’s what happens if it’s a unique tag, it’s only in one post, then the tag page itself is essentially a duplicate of the post. And so for whatever reason, Google index the tag pages instead of the posts, and so the tag pages were ranking for the keywords, but not the post. And so and I even set the canonical in the tag setting with SEO ultimate Pro, you can do that because you can go to what’s called the Global canonical manager, or even the code inserter plus module, you can actually go in and add like a separate canonical for each tag and all that kind of stuff anyway. So I added the canonical URLs for the tag pages to canonicalize to the post, right, when it’s a unique tag, you can do that. And but Google wasn’t honoring it. And about two weeks went by and so finally I went just this week, I just went to search console, and forced Google to recrawl the posts or excuse me, the tag pages because they had the canonical URLs in the HTML header to point to the posts that I wanted to give the credit to. Right and that’s what I want to be ranked, and it only took about 24 hours, and lo and behold, now the tag pages aren’t indexed, but the posts are, which is what I wanted. So again, it, you know, that doesn’t mean that that’s always going to happen, because it could be that Google doesn’t honor the canonical or doesn’t, you know, doesn’t recognize it for whatever reason, they, By the way, you can also check that when you submit inspect URL in Search Console. And once it inspects the URL, it’s going to tell you whether it’s in Google or not. And there’s a drop-down setting that your menu that you can click on to expand, it shows you additional details, and it’ll tell you what the Google recognized canonical is for that page, or that post whatever URL it is that you’re inspecting. Right? And so you can clearly see what Google seeing. So you can force a canonical, and then go ask Google to request indexing. And then once it does, you know you can look at the code that it shows like the rendered page and it’ll tell you the details of that and it’ll show you if it if it saw the canonical or not. So anyway, hopefully, that was helpful. Do you see SEO
Is It Okay To Embed MyMap Via Tag Manager?
Is it? Is it okay to embed the mind map via Tag Manager? I’m not sure how you would do that.
I’m not sure how you would do that. Tag Manager creates container codes, right header code, and Body Code. And then you inject things into that like scripts and tracking codes and pixels and that kind of stuff. And I don’t know what embedding a my map would do, or if it would even read. Is that something you have any idea about? Marco?
Hello, sorry. Yeah, sorry about that. I was talking intimidated might not I think you can. You can use iframes with Tag Manager not not only that, you can track them. Hmm. Am I giving away too much? Oh, nevermind.
I’ll have to play with that DC. I’m not sure. I’ve never done it. Don’t listen, go play with it. And then and then look at all the nice stuff that happens in there.
Okay.
Cool, well there you go.
Is It A Good Deal To Have A 1500 Monthly Retainer Plus Sale Percentage?
Unknown Speaker 45:03 Alright, so moving on next one is Josh says I am changing locations from my current office to a shared workspace and apparently with Google, this isn’t a verifiable address so they won’t verify my GMB profile with this type of address. With the MG y b GMB service will this help with this issue?
Is it a storefront or a service area business that would be my question. Can you get a listing right now a GMB listing through MGYB? Yes.
As we talked about with Mohammed’s question earlier, if it’s a storefront business, I don’t recommend using a spam GMB listing for any type of storefront business because you mislead potential customers because they think it’s in one location and you are indeed in another location. So the only time I would ever recommend using a spammed GMB listing, let’s call it what it is. As for a service area business where the actual physical location in the GMB profile is hidden from the public, so it makes sense. So again, if it’s a service area business, then yes, that would help you. If it’s a storefront business, I wouldn’t recommend it.
Any comments, guys?
No, I think that’s absolutely right, man. It’s a myth. You got to know what you’re getting into. Especially if you’re, if you’re going to spam it, right?
Yeah.
I’ve gotten away from doing spam, GMB listings just because the how much volatility there’s been in the last, you know, many months. Um, so I’m working more heavily on the organic side. Now, again, which has been years since I really pushed that. So it’s interesting, and that’s what the tree care project that I’m working on is, in part is a case study for the mastermind, is working on mostly organic rankings. I do have some GMB locations that are going to be incorporated into the project most of the organic rankings. And I’m also doing a lot of call ads call-only ads for Google ads. They are
If you’re very specific with Google call-only ads with your what I call Bullseye keywords, then you can get some pretty good results with that. It’s a lot less expensive than actual clicks to like, you know, regular PPC pay per Click type ads, pay per call ads are a little bit less expensive if you have very, very targeted keywords with location modifiers and such. So that’s what I’m working on right now.
What MGYB Service Should You Use Get More SEO Clients?
Lonnie says I landed my first client concrete company 1500 dollars per month plus percentage of sales. This is a good deal fucking a man. Congratulations, Lonnie. That’s all that looks like it looks like a really good deal. Absolutely. That’s a cherry deal for sure. So congratulations, man. I’m gonna hop in real quick and say it’s all relative, right? One congrats on getting that. Especially the percentage of sales and revenue. That’s a big one that I think a lot of people miss out on. But keep in mind too, this is totally dependent on what he’s doing for that. 1500 That’s true. You’d be getting worked to the fucking ground for 1500 but you know
It’s up to you, you You are the person who can determine whether or not that’s worthwhile. Yeah, that’s a great point, Adam.
And just know this, if it’s your first client, you probably are going to be work to death anyways. Because it’s your first client and you will learn over time, how to set boundaries with clients. Just talk to Mohammed who’s always here asking questions every single week. Mohammed’s been following us for a long, long time, and we’ve watched him grow considerably over the last couple of years. And he’s experienced a lot of growing pains and come here and ask for advice. And that’s what this forum is for Lonnie. So feel free to come back and ask questions every week. concerning how to handle certain situations doesn’t always have to be SEO related either. It could just be about how to handle particular clients, business operations, management, outsourcing, all that kind of stuff. Guys, we’re here to help grow your business as much as possible. Yes, we talk a lot about SEO. But there’s a lot of other things that we’ve all learned with our experience over the years on how to, you know, help you to avoid some of the mistakes that we’ve all made.
But just know that it is your first client there, it’s likely you’re going to be work to death for that client. And that’s okay. Because you’re going to learn a lot from that. And you’ll begin to learn how to start to set boundaries. And remember, you know, one thing I want to recommend is, you do need to also set like communication boundaries, I don’t know that your new client is is somebody that might message you outside of business hours or over the weekend and that kind of stuff. But I’ve got a lot of clients that still to this day do, but I’ve trained them that I don’t reply to messages after hours or on weekends. Unless it’s an emergency like I have a preschool client that had a site go down on over a weekend and I had my daughter and I did actually help him because he’s a really good client and me, you know, I felt for him and I wanted to help him but very rarely do I ever reply to anything outside of ours, because once you set that precedent, people will take advantage of it. I don’t know that they mean to be malicious, but they just think that hey, I messaged him at night and he answered me, so, therefore, it’s okay for me to ask questions at any time, I would recommend that you know, as your first client, you need to start to learn how to set boundaries right upfront.
Anyways, let’s get back to the question. Sorry, I’m glad that Adam put that into perspective, because I immediately saw that percentage. And my mind went to the mat, my mind always goes to the numbers, where I normally get this company to 100-200k a month recurring for you know, out of if it’s like Costa Rica, where they work around, like, it’s killer money, it’s killer money, but even if it’s seasonal, right, you can’t work in the winter, if what if they’re doing driveways or whatever it is that they’re paving. If they’re laying a concrete slab, you’re talking about 100 k easy and if you charge 10 to 15% of that recurring, then I’m seeing that as a really good deal. If you’re going to be worked to the bone and the client can’t close. Then you got a problem. So thanks for putting that into perspective.
Yeah, not to downplay it. Yeah, definitely just wanted to tell because the way he phrased it that’s what gave me the hesitation. It’s like, Is this good? Like, man, there’s no way for us to know you’re the one who’s got to do that. But you know, congratulations on doing that. That’s good to see. Yeah. And I mean, like I said, Just remember, as your first client, you will make mistakes, there’s no question, you will work harder than you probably should. And that’s okay. Like I said, you’re going to learn from that. So, you know, just keep that in mind. Remember, come back here and ask questions often and we’ll try to provide you as much advice as we can. He says, also, I’m looking for simple services I can use to get me in on getting clients and suggestions. By the way, I love the video lead gen 2xyoruagency. Well, there, there you go. You have the video lead gen system and 2xyoruagency which is great for prospecting and generating prospects, right? Don’t build that pipeline first. Right? And that’s super, super important in through having a full pipeline of prospects and making presentations sending proposals, right so pitching prospects, you will get better, you’re gonna lose money upfront, and that’s okay. But you will get better you’ll be able to polish your presentation and your pitch and your message and all of that. And so just that’s why it’s so important guys to fill that pipeline full of prospects so that you can make those mistakes. And not every prospect that you talk to is going like you depend on them to be able to put food on your table. If because if that’s the case, desperation comes through and everything that you do, and they can smell that from a mile away. And so I think it’s better to have a pipeline full of prospects because then it’s okay, you don’t need anyone of them because you have more behind them. Right, that makes sense. As far as simple services, I recommend getting the most updated version of the battle plan if you don’t already have that. A lot of that was covered in 2xyoruagency anyways, but the battle plan is a very succinct version of what we recommend to get results and timelines for doing so and all of that and it’s very inexpensive. So I’d recommend you pick that up if you don’t have it already.
I’d also say mgyb.co, I mean everything there for you to offer your clients, whatever it is that they want. Everything is their press releases, liquidity and anything and everything that you need to do to produce results for your clients in MGYB.co. And if it doesn’t mean you have a good idea of a product that let us know.
What Is A Money Site?
This is a great question from Josh, he says, And see, guys, this is the thing you know, I think we often forget. Because we’ve been in this industry so long that not everybody understands the terminology. He says one more quick question, what exactly do you mean by money site that means your primary digital asset so like, whatever your primary domain is that you host your, your website for your business on? That’s what we call a money site. Why? Because it’s the site that generates you money, right? A lot of the other stuff that you know, we talked about is tier-one branded entity assets. Again, big terminology for basically meaning like social profiles and stuff that you can build a branded profile or presence on that you’re going to link back to your money site, your money site is your Epicenter, right? It’s your point of origin, it’s the golden frame, you always want to drive, all traffic all leads as much as possible back to your money site, because you have control over that’s an asset that you own and control, having ancillary profiles on social media properties and, you know, web to Dotto properties, and all that kind of stuff is great. And that’s what we do with the SEO shoot as we build all that stuff out. But ultimately, you don’t own those platforms. They could be taken away from you by Google, by YouTube, by Facebook, whatever, at any time. So they’re great to have. They’re great to use. But it’s best to try to use those to push people push traffic back to your money site because you do have control over that. And there’s so much more than you can do that. So your money site is again it’s your self hosted primary domain asset for your business, your company, your project, whatever it may be. Anybody else wants to take a stab at that? Yeah.
It could be your Google My Business website. It could be that it could be your your G site. It could be, you know, a free WordPress blog or blogger, Tumblr, or wherever it is that you choose to blog from, like, you don’t have to have something that’s self hosted. WordPress, are a self hosted domain for you to have a money site. This is like you said, it’s the place where you plan to send people to in order to make money and edit in order to sell your product service or whatever it is that you want people to see or buy. That’s your money site. Why? Because it makes you money. Not to say that there are other places that could make you money like social media, but it’s the primary source of what it is that you’re planning to do. Yeah, that’s a great point because as we talked about a lot of lead gen assets that I have don’t have a self-hosted money site. They are just GMB website.
In other words, the website, the Google My Business provides you which is free. And ultimately you don’t have full control over that Google does. Right. So I, you know, I’m glad Marco brought that up. Because I just mentioned self-hosted website, it doesn’t have to be that recommend that was possible. But there are times where it makes sense to not build a self-hosted website, for example, spammed GMB listings, it might not be wise to go through the trouble of building out a, you know, a self-hosted site because of all the work that goes into it. Whereas, you know, in case it was to get suspended, you lose all of them, the work that you did, essentially. So in that case, you know, the GMB website becomes the primary website for that location. Or another option would be like Marco said, you know, Google Site g site, right, so sites.google.com, that they, Marco and Rob have done several projects using those as the money site, and it works. It works really, really well. So the money site is exactly what Marco described, which is whatever it is that you’re using to make money.
If you’re going to build a brand, I think it’s important to build a self-hosted website with the brand name as the domain name, because you can really grow the authority of that brand and you benefit from that in so many ways. So, it’s a great question though. Alright, so the last question and we’ve only got three minutes left, we’re gonna wrap it up.
What SEO And Lead Gen Contract Do You Recommend?
He says, Lonnie says I’m having trouble with putting an SEO and lead with I’m sorry, with put an SEO and lead gen contract. Do you have any recommended contract forms? No, I don’t, you know, you could probably just go online and find some templates that you could use. I personally don’t like to use contracts I, I mean, I have in the past, but typically, it’s only for bigger companies that, you know, they want the contract. I like to do everything on a verbal agreement. So that and I always say this to potential prospects or customers look, you know, if I’m doing my job, you’re gonna want to continue paying me if I’m not, you’re not gonna want to continue paying me and that’s okay. I also want to be able to part ways from that client if we don’t dive well, we don’t agree on things if it’s just not a good fit, and I don’t want to be locked into a contract either. So I don’t expect my clients to want to be locked into a contract. And sometimes that burns me, for example, I had a home inspector client, that, you know, I very clearly stated what the timeline was going to be on results.
I typically asked for, hey, give me this much time. And before that time had passed before I reached that certain level of time that I mentioned, he canceled services. And I you know, And to me, that’s really unfair for both of us because he wasn’t able to get the results that he wanted, because it wasn’t, you know, fast enough for him even though I clearly stated all of that before we agreed to work together. But at the same time, I put a lot of work into that and it wasn’t able to fully realize the efforts you know, for him or for myself for my own satisfaction because he stopped paying me before all the work had been completed, if that makes sense. Sometimes I wish I did have a contract in place. But for the most part, I like the ability to be able to walk away from a client. And I also like them to know that they don’t, they’re not locked into a contract that kind of eases that.
That low and lowers the barrier to entry, so to speak. However, that said, there might be a difference of opinion here for some of the other guys. And you guys have a suggestion for him.
Now, you know me, I don’t do contracts. I hate him. I hate him. He locks me into everything. And what if I want to go out and maybe the client doesn’t want to go well, what if I want to go? What if I can’t stand the client? I want to go and then I’m bound by a contract for a year with this guy that I can’t stand that knows more or supposedly knows more than I do, which sometimes happens.
If you know how to produce results, then always go, “Look, I’ll give you results.” But record the quality I always record the call that that call. We talk
Bradley, what is going to take this long? I always have that recorded even though there’s no contract and I let the guy know Look, I’m gonna record the call. And then you can always refer revert back to that’s a contract, believe it or not, that’s a contract. Right? And it’ll hold up in most courts. I believe in the US. It’ll hold up, it’ll hold up in Costa Rica.
That’s a good idea. And yeah, if you disclose that right up front, and then get it on the recording, you do agree that this is being recorded, and that’s okay, right.
Yeah, exactly, exactly. I’m going to be recording this, I’m just gonna point this way. This way, we can refer back to the conversation, you know exactly what took place. I know exactly what to put in you walk them through, you know that this is going to take about 90 days for results. thereabouts. Because if you don’t, then you go into the process because I have to set everything up. And then we get everything going. I’m probably going to get two results before but I can’t guarantee any Google experience tells me that within 90 days, we should be able to see something, and then we can work from there but I need 90 days from you.
Are you okay with that? Yeah, yeah, sure, you’re gonna get that nine out of 10. So now you have a binding contract now, at the end of it you tell at the end of those 90 days when we meet again, then we’ll decide if we continue.
Now real quick, I know Adam is if you’re still paying attention, I know we’re a little bit over, but I think you have a little bit of a different methodology. Is there any way you can comment on this? Um, yeah, I just I’m trying to think like, I don’t have too much of a difference it’s kind of constantly evolving. But yeah, I mean, as far as contracts go like I stay out of that I’ve never done anything. Okay. Yeah. And then, if he’s looking for actual he may just mean, he’s looking for an outline for like a proposal or an engagement proposal. If that’s the case, just contact support at semantic mastery comm will point you in the right direction. I know Hernan put one out there we had as a free opt-in that you could get as an outline. And that can be really helpful. I mean, I’ve used other people’s as a starting point when I’m changing services.
Adding something in just so that I have a good starting point then you tailor it kind of to your specifics.
Very good. Thank you. Alright guys, thanks everybody for being here is Chris were you gonna says something? I’m sorry. I mean like he is like a lead gen contract. I mean, like why not sell on a per lead basis? I don’t see there’s an issue you can do like a contract that states the price of the elite.
Yeah. So you should be fine that way. It should be super easy.
Sweet. Well, thanks for your input, guys. And thanks, everybody for being here. We will see you guys next week. Bye, everyone. Bye, everyone.
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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 289
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Announcement
Welcome to Hump Day hangouts Episode 289 to one where Hernan looks continuously shocked for some reason.
Hi, how’s it going? Hernan Is everything okay. It’s great, man. I’m feeling like shit, but here we are. All right, good, good stuff. Well, keep going here. Like I said it’s Episode 289. Today’s the 27th of May 2020. I can see we got a lot of really good questions already today. But if you haven’t yet and you got a question, please put it on the page. First come first serve. And then I’m going to get into a few announcements. We’ve got some cool stuff that happened earlier this week. And then some last-minute announcements, things that we just found out about today that I want to touch on But first, let’s say hi to the guys real quick and see how everyone’s doing so
I’ll start to my top left here Bradley. How are you doing today?
Good. I’m good. I just edited the video description in YouTube because still had some stuff from the webinar we did yesterday. So anyway, but I’m good. Things are good. I’m back from taking a week off, and it sucked cuz I went away for a week camping and ATV riding, thinking that I was going to get away and get to enjoy it and it rained the entire week, all day every day and it was awful. It was fucking miserable. So I wish I would have stayed home and worked.
Yeah, man, speaking of weird weather that so I’m in the Bay Area. So we just hit 95 the last three days, which is like 34 Celsius. It’s just like, Okay, well guess I’ll go out in the morning, go for a walk and then come hunker in here, shut the blinds and turn the air just thinking. So that’s been my life for the past couple of days. So let’s head go with the happier weather report. Marco. How are you doing?
The sun’s out again. It’s the rainy season and he’s like the sun’s out. It’s rainy season man. Look, I live in paradise. All right, I can’t help that. Make some money. Right? First of all, go get the battle. You follow the Battle Plan.
make some money. Hire someone who will help you. Train, apply, and make money. lather, rinse, repeat. And then you can go find your own Fortress of Solitude where you can just watch the world go by and you don’t give up. Push your mouth but other than the outstanding weather
How are you doing marking things are going good. Things are good here man. Things are good. Yeah, I’m still like things are opening up a little bit here. Essential businesses and all that and all this other stuff, but I’m still self-parenting. I got three kids. They got to think about it and I’m not a spring chicken so that there’s another person that I had to think about right because I can go out or like one but I have to think about my family. Yeah. And what I might bring, bring home and closer to home to make somebody.
I knew personally died of this. It’s not as if it’s totally foreign to me like I don’t know anyone who is affected by this. I like what I do know. And so having it that cloth is not any longer six degrees of separation. it’s like I know and so no, it ain’t happening and we’re gonna see how this plays out and I’ll let everybody you guys can all go and enjoy yourselves you know to do whatever the hell you want and then let me know how that turns out and then I’ll decide after that second one what it is that we’re going to do but for now we’re cool we take it easy and that’s it, man. We did we just but my personal choice, right, my personal choice to do that. It’s not as if someone is forcing me to do it. I’m choosing that this is the best way for myself and my family. Enough. All right. Well, Hernan How about you man, things are like you’re moving into wintertime right? I always get
Yeah, it’s hot summer-like wait a second I was wearing a sweatshirt what hell’s going on? Yeah, actually actually all of you guys are well Marco Marco is like, you know, he’s in a good spot 20% but all of you guys are you know getting the nice season. I’m getting the shooting season. Yeah now so now but yeah man it’s good today was a good day.
Like warm-ish. But yeah, we’re getting into winter and all of that so see how that goes, could you? Oh, Chris How about yourself? Yeah, yeah can’t complain man sun’s out the sun is shining all day. I mean it’s dark right now and the best part of all Friday the gyms opening back up and stuff so things are really good standing. Well, I’m going to circle back around Bradley, you mentioned a webinar and I wanted to touch on that because we had Brian, a mastermind member, along with Bruno, and you all listening can get to know both of them better and see what Bradley has to say to about this go high-level system. And Bradley, you want to tell real quick, I’m gonna pop the link in where people can go and check out the replay. Do you want to tell them about the webinar a little bit?
Yeah, Brian, one of our mastermind members reached out and basically said that he was using a platform, an agency automation platform that consolidates a whole bunch of different services and such all under one roof. He reached out because he thought that it would fit really, really well with the 2xyoruagency training.
Because it does a lot of the stuff that I talked about in 2xyouragency about how to automate, delegate or eliminate because this platform consolidates a lot of services that you may have separate subscriptions for and I always call it duct taping them together using Zapier or some similar application. And basically these have integrated services that do all
All of the same things that many of these external services do that we put, you know, we connect via Zapier, and it’s all under one dashboard. And so it’s a lot more seamless. And there’s a lot of really cool features inside there, like one of the primary feature that was, is used to pitch this go high-level application or platform is what’s called database reactivation, which is a very easy way or a simple way for you to get your foot in the door as an agency owner with potential marketing clients because you can. So anyway, I can’t really go into depth right now about that, but it’s a really cool platform. I signed up my own agency on the agency level account level so that I can create a first of all, I’m gonna use it for my own agency, but second of all, so I could also create a case study for how I’m using it. I’ve got some really good ideas that I’m going to be sharing in that case study that I’m gonna be putting to the test and then sharing in the case study.
As well on how I’m using it and how to generate kind of exponential revenue growth from it, as opposed to just linear. And so anyway, I think it’s bad, it’s very valuable, I would encourage you guys to go check it out, it does come with a 14-day free trial. So once you see the webinar, you know, comes with some free or some, I think it’s free, or it’s like five bucks may be to pay for some of the training that Bruno had put together, what he calls the quick start training for that. And so you can get all of that. And your first 14 days determine if it’s for you or not, but I think once you see some of the potentials of this, it would be something if any of you are trying to grow. I think you should absolutely take a good hard look at it. Definitely. Yeah, no, I mean, I don’t do generally local stuff. But I check this out. And like I’ve been looking at it and I talked to Brian about all the details and like I was starting to be like maybe I could find a way to you just like no stop it. But like for anyone out there who’s dealing with especially local clients or can find the right use case
Yeah, just blew me away from the number of services and automation that’s packed into that suite of tools and how seamless that is, is pretty amazing. So definitely worth checking it out. Real quick to this one came up today. So we constantly get questions about GMB verifications, right? You know, hey, where can you guys do GMB verifications work in MGYB, when is it going to be available? I’m going to cut to the chase GMB verifications are available right now. As always, we cannot tell you how long that is going to be the case. So if you are doing lead gen if you’re needing a verification for some other reason, this would be a very good time to put your order in because not only can you order now what you couldn’t have yesterday, you can get a 15% discount today while we’ve got it opened up. Also, it comes with a 30-day guarantee. And it’s about I believe, 14 day turnaround time. So pretty quick. I’ll post all of that in the chatbox for those who are live. If you’re not just head to mgyb.co, and head to the store, you can look for GMB verifications there you can also get syndication networks, Rs drive stacks, SEO shield, link building all that sort of good stuff.
And circling back around. I wanted to touch on this real quick for those of you who are watching us for the first time, thank you very much whether you’re watching live or catching the replay on YouTube. If you want to go to the right place, head to semantic mastery comm slash HD questions every week, we asked you to limit your questions just to one. Unless you’re live, you can ask some more. You know, we get down there. We just want to make sure that everyone has a chance to ask their questions. So if you ask some questions, we may not get to all of them just before Warren. And then secondly, we encourage everyone to check out the battle plan and go to battle plan dot semantic mastery. If you want to get repeated repeatable SEO results that is for you. I’m not going to read the page to you you can go over there and check it out. But it is a fantastic tool that we recently just updated them released version four a month ago.
And then Bradley touched on this too if you’re an agency owner or a consultant that you want to get more clients, yes, you want to grow your revenue. Yes. And you want to scale your team, hopefully, yes. Then if you want to do that, head over 2xyouragency.com. There’s a ton of incredible training lets you crush it, whether you’re again, being a consultant, or if you want to build a true agency, and it doesn’t matter if that’s SEO, it’s other areas of digital marketing. It’s going to help you grow and make more money. That’s the bottom line.
All right, with that said, Guys, any other quick announcements before we dive into questions?
Good. All right. Let’s do it.
All right. Grab the screen.
You guys confirm when you see. See my screen.
Would You Recommend Ordering Another Drive Stack To A New Website Section Targeting Service Keywords In Different Locations?
So it looks like BB Now that might have been from last week. It looks like it was it will start with Bobby. Bobby says Hey guys, I got some questions. The first one was would you recommend ordering another drive stack to a completely new section of a website targeting a different service keyword in different locations on a large content site that would be perfect for the location sealed, am I right? Marco?
Yeah, that’s perfect for the extension. And it’s currently available and as a coupon sweep. So that’s what the drive stack expansion.
Yeah, we’re saying, Yeah, maybe if he already has the brand it because he’s saying another, right, a completely new section of the website. So we’re talking about the same website, money site. That’s how I’m seeing. I’m seeing something different.
He has a different service keyword, and a different location on a large content what so that’s, that’s just an inner page, I think what he’s describing the top of the silo. So you would aim the expansion on the current drive stack at that inner page, you’d get much more power going and extending that initial drive stack then you would be doing a completely different drive stack, g site. Sure, gotcha. Okay.
Would You Recommend RSS Masher To Drive Traffic To A Money Site And Lead Gen Assets?
The next question was GMB.Thanks again, I’ve not used them for lead gen assets but I have in the past I haven’t built since the updated the new version of RSS master which is even better. But to create the kind of like Kwazii PBNs and when I say PBNs, they’re not like what we would traditionally think of a treat PBN, these are real sites to generate real traffic and that’s the differentiator, right? having real sites generate real traffic. With automated content posting to them right through all the RSS feeds that you splice together and RSS masher and all the really cool shit you can do. You can take a look at the most recent webinar we did with Damon Nelson, about the most current version of RSS masher and see some of the examples of the sites that he builds are 100% honest.
Major content sites using RSS masher. And they’re freaking beautiful sites. And he’s generating affiliate income and, you know, like AdSense income. And so such using those sites because they do generate traffic, they look beautiful. But from an SEO standpoint, I looked at it as like, hey, this could be really good to generate, you know, in related content type sites that could feed traffic back to a money site or a lead gen site or whatever. So, I mean, I think it’s certainly possible to use it for that I haven’t done it myself just to be honest because it’s not the strategy that I’ve been pursuing. I’ve wanted to in fact, I even talked about it with my partners here. I would love to have some time to play with that and set up some sights but I haven’t done it yet. I think Marco. Weren’t you guys gonna try playing with that a bit. I know it probably hasn’t been done but wasn’t that on the to-do list?
It is being done. What we are currently testing it and we won’t like there is anything. I’m not personally doing it but I got my mini mastermind, which is where all the evil takes place where we can go after everything. And there’s a couple of people in there who have a license. And then one of them is using our license as I gave her our license to go and try it out. So they got together. Three of the people in my seven-person mini mastermind got together. And what they’re doing is they’re sharing information on how to make make it work in the best way possible. And then they’re going to come back and report it to me and we’re either going to make it available through MGYB as a service, or I’m not sure how we’re going to offer that but there’s definitely something in the works with that RSS masher. It’s just you guys if you go get it just be prepared because there’s a high learning curve is that simple software that you’re just going to go and plug and play
You have to be prepared to go through the training to go through the process, gathering up the feeds making everything look right. And then you know that that’s when the magic happens and I can’t wait to blast that. Now get it, give it a companion g site and drive stack, expand it, and then blast it with link building and some embeds and see what happened. I can’t wait.
Yeah, it looks good. As I said, I wish I had more time to mess with it. Because I think there’s a lot of potentials there as well. So, so maybe next Wednesday, or the following Wednesday, we can give people a preview. But again, the first ones that’ll get a preview, it will be my mini mastermind, and then the semantic mastery mastermind, the heavy hitter club, and then we’ll go public with whatever we have. It’s still a few weeks away, it takes time. That’s all
Is It Possible To Get An Iframe For A Drive Folder?
so Frank’s up. He says it is it possible to get an iframe for a drive folder tried adding a link into iframe generator and it came back saying the page was blocked from being displayed? also. Well, first of all,
The first part of that is Yeah, you can use to be able to do that. But no, I haven’t tried since the updates recently. Marco, can you? Yeah. Not through the iframe January? That’s why I tell people to code their own code. Yeah, because you can’t do it that way. You have to separate the, I can’t go through the process that you have to get the folder ID to be able to iframe it. And what you have to insert in an iframe generator is the entire URL, and you can’t do it that way.
Okay.
Publish to the web would be a file setting in the drive used to say publish to the web, it would give you an embed code for the file or for the folder, but I think that has been taken away correct recently. Uh, no. I can check that right now. I mean, go on and let me take a folder that has nothing in it. And we’ll just move on while you’re looking that up.
Do You Have Any Link Building Services In MGYB For T1 Money Site?
He says also with MGYB, do you have any link building services that could be used for tier-one money site or only g sites? Yeah, that while the SEO shield can point back to your money site, right, which includes the drive stack files and folders as well as the G site. Also, press releases could be used for tier-one money site, right where your money site tier-one money site is. It’s redundant. That’s like the Department of redundancy department. You know what I mean? So, yeah, your money site, again, press releases and the SEO shield? Those are the two things that I would recommend. Am I missing something?
No, no, no, I don’t think so. And I can’t find it. I can’t find published on the web by the way. That’s what I thought had been removed since the recent update. But it used to be able to do it that way. So hopefully that was helpful.
What MGYB Service You Should Use To Rank For A City That Is Three Hours Away From The Dealership Location?
Mohammed’s up, it’s up mom and he says, Hey, guys, a client is asking me if I can rank his Volkswagen dealership for VW related keywords in a city. Three hours away from where the dealership actually is.
Actually, how would I go about this? I know I can get a GMB from MGYB for the New City and add a new city page to the money site. What else would I do?
Well, the problem that I see with that Mohammed is it’s a dealership right? So if you’re getting a GMB for a dealership which is a storefront business, right with the customers come to the business location, and you’ve got a spammed GMB listing, that’s three hours away from where the dealership actually exists, then, how is that going to play with potential car buyers? When they’re looking to go to a dealership in their local area and they’ve come to find out it’s a spam listing and instead they’ve got to go three hours away to buy a Volkswagen. To me, I don’t think that would be advisable for the reasons I just mentioned. Maybe I’m misunderstanding the question. Anybody else interprets this another way?
No, that’s the way I’m I’m reading it unless the dealer is opening up a dealership in that city in which case, you would need spam. GMB. Right. Correct. Yeah. But yeah, I mean, I am not willing to drive three hours to go look at a car, like my dealer has to be closed by where I can just jump in the car. 1015 minutes, I’m there and look at the car and decide if I’m gonna buy it. Because I’ll be people. Yes. I mean, the idea behind it is correct. People are going to first look online to find a car that they liked, and they’re going to find the dealer, then they’re going to go visit the dealer to see the cart. Who’s going to drive? Did you talk that to this dealership owner, by the way, and ask him Who do you know that’s going to drive three hours to buy a car when they can buy one mic in the city? I don’t understand the thinking behind that. Not only that, but don’t you think it would piss a potential customer off if they were misled to believe that a dealership was in their local area just to come to find out that it’s three hours away? I mean, it’s not just that like if he was promoting like ranked a page organically for the city that is three hours away, and says, Hey, we sell cars. Were our dealerships over here and they’re honest about where it is. It’s very likely most people are going to drive three hours away anyways, but at least they weren’t being dishonest about it. Whereas having a GMB for a storefront business where a store doesn’t actually exist, that I think in my view would piss me off if I put driving directions and go show up at this place to find out that it’s it doesn’t exist, and then I got to drive three hours away to go where I intended. What about other car dealers dealerships? wouldn’t they be pissed if you’re faking? A GMB and I just totally am in the area. I don’t think VW corporate would be too happy with that with you faking GMB. I don’t know how much trouble I mean, you can get into a whole lot of trouble behind that. talk to this guy. talk some sense and then
yeah, just find out what his intent is really. And maybe you already know it, Mohammed and it just wasn’t conveyed in that message.
Yeah, but yeah, I mean like I said if I was going to do anything it would be to try to just rank organically for that and just be honest about where the dealership is and why they should drive three hours away to purchase a car at that particular dealership.
SEO Shield Question
Alright, moving on uh, next question is Hello everyone recently I purchased an SEO shield and since I got some discount for link building, I also bought that so I placed the order for SEO shield and link building altogether. What I found out that instead of building the links to my properties, they pointed all the direct all directly to your money site. Okay, you can edit the URLs to build links to an M GI Bill, Why be disregarded that and build all the links to your money site? No continue can find that hard to believe okay. When I inquired from support about it, they said since you had provided the URL file, we built all the links around that. But they also said that they don’t recommend it. I’m a new user purchasing SEO shield first time and also not aware of the internal tech now technicalities excuse me of SEO SEO. So I provide all the information including the URL file because I thought it might be required to build the SEO shield since I bought the SEO, SEO, and link building. So I believe that SM support will follow the best practice since I’ve gone blindly trust SM for SEO related stuff. So my question is Why were the links built directly in the money site even when it is not recommended? No one will pay for the money to I’m not sure what he says.
Now, he says that the links can’t be removed. This website is my six months old hard work. I don’t want to degrade my website by any means. So what should I do now? Should I disavow the links pointing in the Excel sheet? Please suggest, okay, um, the first part of that. I’m not sure if you came to us cold and you don’t know anything about our methodology, then then I could understand where that confusion may have come from.
Perhaps we need to have that clearly explicitly outlined on this on the order page or the order submit Details page. In other words, if it’s not already, but
As far as what you know, we didn’t build all the links to your money site URL. If your money site URL was listed in your submitted URLs list, then some links will have been built to your money site URL. But in all of our training, we always suggest we actually won’t build links to your money site URL if we know that it’s in there. So I don’t know what to tell you on that other than and as far as disavowing Marco doesn’t ever recommend that I’ve done it in the past haven’t done it for years.
I don’t think Have you seen anything negative happen? We don’t suggest it, but I don’t know that it is going to cause any problems. Marco, what do you say about this? I say I have a really big problem with this guy. Right? Because this was sent to support at mg y v.co. And I heard from Deadia and he said, hey, look, you know what, what can we do it with this? What can we do for this person? So we’re looking to do the right thing. Here. Look, I can remove all I think I can remove all the links
But it’s gonna take a while I so we aren’t talking about it, he doesn’t even give support a chance to respond and let him know what the answers are. He comes here to a public forum to air the laundry. And I understand that. I mean, in no way Is this a recommended practice. But I mean, he submitted the URLs for us to build links to if you give us a spreadsheet, how are we to know that there’s a money site included in the spreadsheet? I mean, he’s assuming that we’re supposed to assume and look these, the logic behind this evades me because I just don’t see it, how we’re supposed to know that he’s submitting his money site from now on. And so now we know that we need to make sure that we tell people explicitly on the order form do not submit your money site URL. So thank you for that. But I don’t appreciate
This being aired on a public forum, where we’re taking care of when we’re looking to do what’s best for you and for your website. Not that anything bad has happened. Not that anything bad will happen. We don’t know yet what would happen, but it’s still in the discussion stage and he doesn’t even give it an opportunity comes publicly as Hey, you guys, I thought you were supposed to follow best practice practices and whatever else he says. And I just don’t appreciate it. Give us at least a chance to do the right thing. And then if there’s a problem, if there’s no resolution, then you come here and you speak to us publicly. I thought about writing to you by the way. Because I saw this, I saw the way he called it the ticket, come through and I know I’m supposed to stay away from customer service. But I thought about writing to him because I don’t see the logic. If he submits the URLs to build links. That’s what we’re going to build links to because the customer as always, right? So if you want links built to your money site, in spite of the fact that we don’t recommend it, and then we say, Don’t ever do it, we don’t do it. If you submit the URL, and it’s by mistake, and I’m not saying that you did it on purpose, if by mistake you included in my site, or you didn’t know, it’s going to get links built to it. Now, yeah, we are going to try to do the right thing. That’s all I can say. We were trying to do the right thing before, even after having come on a public forum, and then like hitting on my last nerve, we’re still going to help you out.
Yeah and I don’t know that it’s going to cause any problem. We just, we don’t build links, the types of links that we sell at MGB directly the money site, we always in all of our training suggest not to do that because that’s the whole reason for the SEO shield right is because and that’s why it’s named the SEO shield because it shields your money site, from all the external threats.
SEO and link building that you can do because link building to your money site can, doesn’t always but can create a problem. So it’s not a guarantee that you’re going to have problems because that happened, it might not cause any problems at all, we just don’t recommend it, we suggest not to do it, because there’s no need to because we push all the power to the SEO shield and use the SEO shield to launder basically clean any potential negative juice through Google properties and through high authority assets, that and push relevancy essentially, eventually to the money site. So again, we don’t know that it’s gonna cause a negative impact at all, we just don’t, we don’t test it. Because we don’t do that we always recommend building them directly to the SEO shield. Again, that’s the whole point of the SEO shield. So we have learned, we have now decided or just came to the realization that that needs to be very explicit on the order form, submit page, and that makes sense and we’ll make sure that we make that change and Marco and Dadea, our link builder, are going to do what they can for you. So hopefully that will suffice.
How Do You Use Press Release To Achieve Better Rankings?
Next question, SMS insurances total newbie here, I just ordered the press release. Not sure where to start. I’m clueless on what to do, and the advice would be great. This is awesome that you asked this question because I’m actually working on a little mini-course for press releases for people that want to order and not for SEOs. But for business owners. I mean, anybody can have access to it that they want, but it’s I’m doing a little mini-course for press releases.
For MGYB, in other words, a little mini-course on trying to teach a layman right or a business owner, somebody that’s not an SEO, how to get the most use in the best use the most traction from press releases that you order from MGYB. And I’ll have that done by next Tuesday for sure. Maybe even possibly will be available on by next Wednesday for people to go download as a Lead Magnet or whatever, we’ll see, I don’t know if I’m gonna have it ready by Tuesday. I don’t know if it’ll be ready on Wednesday for public consumption. That said, I can give you a brief rundown on it. Because I was actually working on that presentation earlier today. In fact, it’s over here. So I can show you that I’m not kidding, do it yourself press releases, leveraged PR marketing for your business. So this will be both a presentation as well as some of that stuff hasn’t been added yet. But it will be a presentation that will be available, as well as some videos. So it’ll be like a little mini training course, on how to get the best uses of press releases, and then what to do next as well. So really a quick rundown on that is, first have an understanding of what your keywords are that you want to promote, right? So your primary products and services, products and or services, or an event if you’re promoting an event, whatever, whatever you’re trying to promote. You want to have a set of keywords that you’re looking to promote. And you want to submit that as the primary keyword for each one of the press releases.
So the press release writers, the writers that they’re really good about creating brand plus keyword association. So if you submit the keyword that you want to be used as the primary keyword, they’re going to create that they’re going to use the brand name and the keyword in the title. Okay, which is very, very important. And then they’re going to write about whatever it is that you instruct them to write about. And you can be as descriptive about how to like, you can tell them the tone that you want, that you want them to write it in, you can tell them certain things that you want them to highlight within the press release. Or you can be vague, you can just say, here’s the URL that I want you to promote. And they’ll go look at the URL, also look at the brand and they’ll create a news angle story, that they’ll write a press release about so it makes it easy for you guys if you have something specific you want written about. add that in the writing description. If you don’t and you don’t know how to create a newsworthy angle, don’t worry about it because that’s what the press release riders do. So you can just submit a URL and say this is the primary
URL I want promoting, write a story about it right. And though they’ll figure out a way, which is why I love using it, because it takes the responsibility right off of us to come up with the angle all the time. They’re really good about that once the press release is published, or you want to also link back to whatever you’re primarily trying to promote. So for example, I like to, by the way, if you’re new SM, s and s insurance, you can go to our YouTube channel youtube.com slash Semantic Mastery and use the channel search feature. And you can even go to Google and search for a press release or PR silo stalking or press release, SEO, semantic mastery, something like that, and you can find a webinar it’s actually still on mg y v. If you go to the webinars tab on the MG y v.co. website, you can take a look, I think that was the last webinar that we did was PR silo stalking, and that’ll give you a really good description. It was almost an hour You know, I don’t know 40-minute webinar or whatever specifically about how to get the
Most uses out are the best use out of sight, press releases. So again, you’re going to want to have at least one URL that you’re going to promote, you can have up to three, I usually recommend only two URLs per the press release, unless you’re siloing press releases, in which case you’ll have three, three target URLs that you’re promoting within the press release because you’re going to be linking back to the previous press release within that silo. if all of this sounds foreign to you, just go check out that webinar that I just described. And then it will tell you exactly what we do to get really, really good results with press releases. And just an aside to kind of a point to kind of reinforce this is I was just talking in the mastermind two weeks ago when I did my last mastermind webinar, about how I have a GMB asset as a lead gen asset that I hadn’t done anything with it was published about a year and a half, maybe two years ago, but I never optimized it never did anything to rank it. And I did three press releases in one week to push that GMB asset and all it has is it’s a GMB location. You know, profile and it’s got a GMB website. It’s not connected to a money site. The money site is the GMB website. And I did three press releases in a week. And the son of a bitch disappeared from maps all together for about three weeks. But then it popped after three weeks of it like not even showing I thought it got it was doing a Google dance. But I’ve not seen one this drastic, or this is significant of a Google dance to where it like literally, the listing disappeared, it disappeared entirely from Google Maps. And then all of a sudden bounce it when it popped, it popped into number three, the C position in the maps three pack from just three press releases in a week. Now that’s those results aren’t typical, but I’m just sharing that because it does show you that and all I did was PR silo stacking method, the same one that I’m suggesting you go watch that webinar to learn the strategy. And it works guys. It really does work. So that’s what I would recommend is
Just first go look at that webinar. And then after you have published the press release, it’s always better to do like one press release isn’t going to move the needle much, if at all, but when you start to do the silo stacking with press releases, you can do significant damage with that, and in a good way, right, yeah. And then from there, the next thing you can do is do link building gigs to the press releases or to the organization page that we provide. When you order a press release. That’s something else and embed gigs. You can do embed gigs as well, but don’t link directly to your money site. Anyway, you want to comment on that anybody?
From dance is real man. Right? We tell people 21 days actually, it’s 20 days. But I tell people 21 days just to be sure they’re clear of it. And then that’s when you go and take a look at everything. You decide what to do, but it’s very real. I don’t know why more people don’t talk about that. They just see rankings drop and then they go try to fix it and they make things worse instead of trying to instead of the result being better.
You just supposed to leave it alone until like you said, it just comes back and then you decide.
Unknown Speaker 35:06 Yeah, what’s interesting is, like you said, for about three weeks, I haven’t seen something that drastic of a dance in quite some time to be honest with you. And so I was a little bit nervous. I was thinking like, What the fuck is going on with this, this listing? And all I did was a handful of GMB posts to that listing over the course of those three weeks that was it, nothing else. And like I said, it popped and when it did, it’s, it’s in the number. In fact, I just got a lead from that today for sure, for Tree Removal in that particular city. So it’s producing and all it took was three press releases, which again, is very, very powerful. So it used the exact same method I just mentioned was PR silo stacking, so just go watch that webinar. It’s done in the MGYB, webinar archive, and it’s PR silo stacking, and it works really, really well.
Okay, next question. DC SEO says, Hey guys, I received the ROI as part of my shield back and your wise keywords are the ones that gave your team they’re in the same niche, but very different to what I handed in Is this right? Mine didn’t have any location or mine, I guess he means mine didn’t have any location as per instructions and what I received that keyword plus locations from around the world. I’m in the UK as well as a ton of keywords that are irrelevant to my services. I don’t know how that could happen. Any, any suggestion? No, that doesn’t sound right. But this isn’t the forum for that is it support at MGYB.co. What happened? Give us the order number. We’ll go track it down. And if we have to do it over, we’ll do it over we’ll talk to the VA who built it. I mean, we take care of everything guys. We always do we always try to do right, by everyone. You have to do things in the proper forum.
Last week, end of last week or whatever, I think it was Friday, I announced that we had cracked the code that we were able to now extend the drugs tax because we had automated it. And then someone posted in all of our groups, well, what if I have a VA? How do I train them?
And so now, no matter where I respond, it’s going to look like I didn’t respond and all of the other I would have to go and respond in all of the other groups, the very same thing that I responded in the one group and it’s gonna make it look in the other in the groups where I don’t respond like I don’t care or it doesn’t matter or I didn’t want to respond or whatever. I don’t like guys do things in the right place. And at the right time, this first goes to support. If support doesn’t take care of you, then come to us and let us know. And then like, I know, one of the owners in MGB and I’ll have a talk with him and see what we can do about rectifying the situation, but it’s in here in a public forum. I can’t do anything for you.
Yeah, Fidel. If it was indeed a mistake on our end, then absolutely. We just kill that drive, stack, and build and one for you. So and it won’t, it won’t hurt you at all. So it’s not an issue if it was indeed our problem. If you submitted the wrong keyword file, that’s one thing, but if it was, somehow it got built with keywords that you didn’t submit, which is unlikely, but people are human things happen. So if that was the case, just bring it to supports attention, we’ll take a look at it and if that was indeed the case, it would just kill that stack and then go to a new one, and it won’t it won’t cause any problems. So that’s the beautiful thing about those guys and that’s also why we talked about using the SEO shield for clients and stuff like that because you get the accounts back and you could protect your work right? Because if something happens and you get fired or the client stops paying you I’ve had that happen where they just ghost on you, you know what I mean? The business still exists but they just won’t answer phone calls or emails when they owe you money that kind I’ve had that happen several times over my career. You can go in and just kill the drive stack, delete it. I don’t even set it to not public which is it’s changed now anyways and because it can still push power, even when it’s not indexable. But you can go in and just kill the damn thing or rework it to point somewhere else, you know, to meet to their competitor, that you can go land as a client. So that’s one of the beautiful things about it. So it can be remedied. That’s not a problem.
Can You Create A Subdomain, Rank, And Redirect All The Pages To Another Site While Maintaining Its Ranking?
The next question was, can you create a subdomain website and rank it and then redirect all the pages to another site? And the subdomain maintain its rankings? No, because the redirect will point to the new location and new locate the new location is going to replace the subdomain at some point, right? You can’t redirect a URL and have both the URLs still appear in search, or they might temporarily, and I don’t even know that that’s true. But Google will whatever the redirect is eventually that’s what will rank and the other one will fall out of the index entirely. Am I right in that, or am I missing something? I’m not I think you’re absolutely right. I don’t see how you can’t since you’re telling the bot through the 301 that the page or everything in that sub-domain moved permanently somewhere else. Yeah. You could use I mean, that’s what it is. Yeah, you could use a canonical. And it can both pages can rank. I’ve seen that many times, you’re telling Google with a canonical, like, hey, this page is similar to this page over here, give the credit to this page, right? And then Google sometimes disregards that and well, you know, both pages will index and they’ll both rank. And that happens. So I would suggest a canonical instead of a 301 if that’s what you’re trying to accomplish, but remember that just because you canonicalize. It doesn’t, you know, doesn’t mean Google’s going to honor that. It also doesn’t mean that they won’t honor it. Right? It just kind of it’s kind of a crapshoot. So yeah, what, what that is canonical is when you have similar or the same, and it doesn’t have to be two. It could be two or more, however many copies of that document. There is there exists. You can tell Google which ones the master copy is and to rank that one, rather than all the other. Now, whether Google follows the directive, well, that’s up to Google. And they’re not telling what they’ll do is right.
Yeah, and just to, you know, kind of reinforce that I’m working on a tree care project. for it, you know, for new, a new lead gen service provider that I got. And it’s a case study that I’m doing in the mastermind, and I use tags, tags to create location silos anyways, a Google, it’s a new site, right? And my blogger just started blogging for the location posts on the site. And the way that we’re doing building it out with using tags to create the location silos. Google was ranking the tag pages, but not, but not the posts that I wanted to be ranked. And it indexed the tag pages first, right and the tag pages because some in some cases, they’re unique tags, which means that the tag page is a duplicate of post, that if you guys understand how tags work, that’s what happens if it’s a unique tag, it’s only in one post, then the tag page itself is essentially a duplicate of the post. And so for whatever reason, Google index the tag pages instead of the posts, and so the tag pages were ranking for the keywords, but not the post. And so and I even set the canonical in the tag setting with SEO ultimate Pro, you can do that because you can go to what’s called the Global canonical manager, or even the code inserter plus module, you can actually go in and add like a separate canonical for each tag and all that kind of stuff anyway. So I added the canonical URLs for the tag pages to canonicalize to the post, right, when it’s a unique tag, you can do that. And but Google wasn’t honoring it. And about two weeks went by and so finally I went just this week, I just went to search console, and forced Google to recrawl the posts or excuse me, the tag pages because they had the canonical URLs in the HTML header to point to the posts that I wanted to give the credit to. Right and that’s what I want to be ranked, and it only took about 24 hours, and lo and behold, now the tag pages aren’t indexed, but the posts are, which is what I wanted. So again, it, you know, that doesn’t mean that that’s always going to happen, because it could be that Google doesn’t honor the canonical or doesn’t, you know, doesn’t recognize it for whatever reason, they, By the way, you can also check that when you submit inspect URL in Search Console. And once it inspects the URL, it’s going to tell you whether it’s in Google or not. And there’s a drop-down setting that your menu that you can click on to expand, it shows you additional details, and it’ll tell you what the Google recognized canonical is for that page, or that post whatever URL it is that you’re inspecting. Right? And so you can clearly see what Google seeing. So you can force a canonical, and then go ask Google to request indexing. And then once it does, you know you can look at the code that it shows like the rendered page and it’ll tell you the details of that and it’ll show you if it if it saw the canonical or not. So anyway, hopefully, that was helpful. Do you see SEO
Is It Okay To Embed MyMap Via Tag Manager?
Is it? Is it okay to embed the mind map via Tag Manager? I’m not sure how you would do that.
I’m not sure how you would do that. Tag Manager creates container codes, right header code, and Body Code. And then you inject things into that like scripts and tracking codes and pixels and that kind of stuff. And I don’t know what embedding a my map would do, or if it would even read. Is that something you have any idea about? Marco?
Hello, sorry. Yeah, sorry about that. I was talking intimidated might not I think you can. You can use iframes with Tag Manager not not only that, you can track them. Hmm. Am I giving away too much? Oh, nevermind.
I’ll have to play with that DC. I’m not sure. I’ve never done it. Don’t listen, go play with it. And then and then look at all the nice stuff that happens in there.
Okay.
Cool, well there you go.
Is It A Good Deal To Have A 1500 Monthly Retainer Plus Sale Percentage?
Unknown Speaker 45:03 Alright, so moving on next one is Josh says I am changing locations from my current office to a shared workspace and apparently with Google, this isn’t a verifiable address so they won’t verify my GMB profile with this type of address. With the MG y b GMB service will this help with this issue?
Is it a storefront or a service area business that would be my question. Can you get a listing right now a GMB listing through MGYB? Yes.
As we talked about with Mohammed’s question earlier, if it’s a storefront business, I don’t recommend using a spam GMB listing for any type of storefront business because you mislead potential customers because they think it’s in one location and you are indeed in another location. So the only time I would ever recommend using a spammed GMB listing, let’s call it what it is. As for a service area business where the actual physical location in the GMB profile is hidden from the public, so it makes sense. So again, if it’s a service area business, then yes, that would help you. If it’s a storefront business, I wouldn’t recommend it.
Any comments, guys?
No, I think that’s absolutely right, man. It’s a myth. You got to know what you’re getting into. Especially if you’re, if you’re going to spam it, right?
Yeah.
I’ve gotten away from doing spam, GMB listings just because the how much volatility there’s been in the last, you know, many months. Um, so I’m working more heavily on the organic side. Now, again, which has been years since I really pushed that. So it’s interesting, and that’s what the tree care project that I’m working on is, in part is a case study for the mastermind, is working on mostly organic rankings. I do have some GMB locations that are going to be incorporated into the project most of the organic rankings. And I’m also doing a lot of call ads call-only ads for Google ads. They are
If you’re very specific with Google call-only ads with your what I call Bullseye keywords, then you can get some pretty good results with that. It’s a lot less expensive than actual clicks to like, you know, regular PPC pay per Click type ads, pay per call ads are a little bit less expensive if you have very, very targeted keywords with location modifiers and such. So that’s what I’m working on right now.
What MGYB Service Should You Use Get More SEO Clients?
Lonnie says I landed my first client concrete company 1500 dollars per month plus percentage of sales. This is a good deal fucking a man. Congratulations, Lonnie. That’s all that looks like it looks like a really good deal. Absolutely. That’s a cherry deal for sure. So congratulations, man. I’m gonna hop in real quick and say it’s all relative, right? One congrats on getting that. Especially the percentage of sales and revenue. That’s a big one that I think a lot of people miss out on. But keep in mind too, this is totally dependent on what he’s doing for that. 1500 That’s true. You’d be getting worked to the fucking ground for 1500 but you know
It’s up to you, you You are the person who can determine whether or not that’s worthwhile. Yeah, that’s a great point, Adam.
And just know this, if it’s your first client, you probably are going to be work to death anyways. Because it’s your first client and you will learn over time, how to set boundaries with clients. Just talk to Mohammed who’s always here asking questions every single week. Mohammed’s been following us for a long, long time, and we’ve watched him grow considerably over the last couple of years. And he’s experienced a lot of growing pains and come here and ask for advice. And that’s what this forum is for Lonnie. So feel free to come back and ask questions every week. concerning how to handle certain situations doesn’t always have to be SEO related either. It could just be about how to handle particular clients, business operations, management, outsourcing, all that kind of stuff. Guys, we’re here to help grow your business as much as possible. Yes, we talk a lot about SEO. But there’s a lot of other things that we’ve all learned with our experience over the years on how to, you know, help you to avoid some of the mistakes that we’ve all made.
But just know that it is your first client there, it’s likely you’re going to be work to death for that client. And that’s okay. Because you’re going to learn a lot from that. And you’ll begin to learn how to start to set boundaries. And remember, you know, one thing I want to recommend is, you do need to also set like communication boundaries, I don’t know that your new client is is somebody that might message you outside of business hours or over the weekend and that kind of stuff. But I’ve got a lot of clients that still to this day do, but I’ve trained them that I don’t reply to messages after hours or on weekends. Unless it’s an emergency like I have a preschool client that had a site go down on over a weekend and I had my daughter and I did actually help him because he’s a really good client and me, you know, I felt for him and I wanted to help him but very rarely do I ever reply to anything outside of ours, because once you set that precedent, people will take advantage of it. I don’t know that they mean to be malicious, but they just think that hey, I messaged him at night and he answered me, so, therefore, it’s okay for me to ask questions at any time, I would recommend that you know, as your first client, you need to start to learn how to set boundaries right upfront.
Anyways, let’s get back to the question. Sorry, I’m glad that Adam put that into perspective, because I immediately saw that percentage. And my mind went to the mat, my mind always goes to the numbers, where I normally get this company to 100-200k a month recurring for you know, out of if it’s like Costa Rica, where they work around, like, it’s killer money, it’s killer money, but even if it’s seasonal, right, you can’t work in the winter, if what if they’re doing driveways or whatever it is that they’re paving. If they’re laying a concrete slab, you’re talking about 100 k easy and if you charge 10 to 15% of that recurring, then I’m seeing that as a really good deal. If you’re going to be worked to the bone and the client can’t close. Then you got a problem. So thanks for putting that into perspective.
Yeah, not to downplay it. Yeah, definitely just wanted to tell because the way he phrased it that’s what gave me the hesitation. It’s like, Is this good? Like, man, there’s no way for us to know you’re the one who’s got to do that. But you know, congratulations on doing that. That’s good to see. Yeah. And I mean, like I said, Just remember, as your first client, you will make mistakes, there’s no question, you will work harder than you probably should. And that’s okay. Like I said, you’re going to learn from that. So, you know, just keep that in mind. Remember, come back here and ask questions often and we’ll try to provide you as much advice as we can. He says, also, I’m looking for simple services I can use to get me in on getting clients and suggestions. By the way, I love the video lead gen 2xyoruagency. Well, there, there you go. You have the video lead gen system and 2xyoruagency which is great for prospecting and generating prospects, right? Don’t build that pipeline first. Right? And that’s super, super important in through having a full pipeline of prospects and making presentations sending proposals, right so pitching prospects, you will get better, you’re gonna lose money upfront, and that’s okay. But you will get better you’ll be able to polish your presentation and your pitch and your message and all of that. And so just that’s why it’s so important guys to fill that pipeline full of prospects so that you can make those mistakes. And not every prospect that you talk to is going like you depend on them to be able to put food on your table. If because if that’s the case, desperation comes through and everything that you do, and they can smell that from a mile away. And so I think it’s better to have a pipeline full of prospects because then it’s okay, you don’t need anyone of them because you have more behind them. Right, that makes sense. As far as simple services, I recommend getting the most updated version of the battle plan if you don’t already have that. A lot of that was covered in 2xyoruagency anyways, but the battle plan is a very succinct version of what we recommend to get results and timelines for doing so and all of that and it’s very inexpensive. So I’d recommend you pick that up if you don’t have it already.
I’d also say mgyb.co, I mean everything there for you to offer your clients, whatever it is that they want. Everything is their press releases, liquidity and anything and everything that you need to do to produce results for your clients in MGYB.co. And if it doesn’t mean you have a good idea of a product that let us know.
What Is A Money Site?
This is a great question from Josh, he says, And see, guys, this is the thing you know, I think we often forget. Because we’ve been in this industry so long that not everybody understands the terminology. He says one more quick question, what exactly do you mean by money site that means your primary digital asset so like, whatever your primary domain is that you host your, your website for your business on? That’s what we call a money site. Why? Because it’s the site that generates you money, right? A lot of the other stuff that you know, we talked about is tier-one branded entity assets. Again, big terminology for basically meaning like social profiles and stuff that you can build a branded profile or presence on that you’re going to link back to your money site, your money site is your Epicenter, right? It’s your point of origin, it’s the golden frame, you always want to drive, all traffic all leads as much as possible back to your money site, because you have control over that’s an asset that you own and control, having ancillary profiles on social media properties and, you know, web to Dotto properties, and all that kind of stuff is great. And that’s what we do with the SEO shoot as we build all that stuff out. But ultimately, you don’t own those platforms. They could be taken away from you by Google, by YouTube, by Facebook, whatever, at any time. So they’re great to have. They’re great to use. But it’s best to try to use those to push people push traffic back to your money site because you do have control over that. And there’s so much more than you can do that. So your money site is again it’s your self hosted primary domain asset for your business, your company, your project, whatever it may be. Anybody else wants to take a stab at that? Yeah.
It could be your Google My Business website. It could be that it could be your your G site. It could be, you know, a free WordPress blog or blogger, Tumblr, or wherever it is that you choose to blog from, like, you don’t have to have something that’s self hosted. WordPress, are a self hosted domain for you to have a money site. This is like you said, it’s the place where you plan to send people to in order to make money and edit in order to sell your product service or whatever it is that you want people to see or buy. That’s your money site. Why? Because it makes you money. Not to say that there are other places that could make you money like social media, but it’s the primary source of what it is that you’re planning to do. Yeah, that’s a great point because as we talked about a lot of lead gen assets that I have don’t have a self-hosted money site. They are just GMB website.
In other words, the website, the Google My Business provides you which is free. And ultimately you don’t have full control over that Google does. Right. So I, you know, I’m glad Marco brought that up. Because I just mentioned self-hosted website, it doesn’t have to be that recommend that was possible. But there are times where it makes sense to not build a self-hosted website, for example, spammed GMB listings, it might not be wise to go through the trouble of building out a, you know, a self-hosted site because of all the work that goes into it. Whereas, you know, in case it was to get suspended, you lose all of them, the work that you did, essentially. So in that case, you know, the GMB website becomes the primary website for that location. Or another option would be like Marco said, you know, Google Site g site, right, so sites.google.com, that they, Marco and Rob have done several projects using those as the money site, and it works. It works really, really well. So the money site is exactly what Marco described, which is whatever it is that you’re using to make money.
If you’re going to build a brand, I think it’s important to build a self-hosted website with the brand name as the domain name, because you can really grow the authority of that brand and you benefit from that in so many ways. So, it’s a great question though. Alright, so the last question and we’ve only got three minutes left, we’re gonna wrap it up.
What SEO And Lead Gen Contract Do You Recommend?
He says, Lonnie says I’m having trouble with putting an SEO and lead with I’m sorry, with put an SEO and lead gen contract. Do you have any recommended contract forms? No, I don’t, you know, you could probably just go online and find some templates that you could use. I personally don’t like to use contracts I, I mean, I have in the past, but typically, it’s only for bigger companies that, you know, they want the contract. I like to do everything on a verbal agreement. So that and I always say this to potential prospects or customers look, you know, if I’m doing my job, you’re gonna want to continue paying me if I’m not, you’re not gonna want to continue paying me and that’s okay. I also want to be able to part ways from that client if we don’t dive well, we don’t agree on things if it’s just not a good fit, and I don’t want to be locked into a contract either. So I don’t expect my clients to want to be locked into a contract. And sometimes that burns me, for example, I had a home inspector client, that, you know, I very clearly stated what the timeline was going to be on results.
I typically asked for, hey, give me this much time. And before that time had passed before I reached that certain level of time that I mentioned, he canceled services. And I you know, And to me, that’s really unfair for both of us because he wasn’t able to get the results that he wanted, because it wasn’t, you know, fast enough for him even though I clearly stated all of that before we agreed to work together. But at the same time, I put a lot of work into that and it wasn’t able to fully realize the efforts you know, for him or for myself for my own satisfaction because he stopped paying me before all the work had been completed, if that makes sense. Sometimes I wish I did have a contract in place. But for the most part, I like the ability to be able to walk away from a client. And I also like them to know that they don’t, they’re not locked into a contract that kind of eases that.
That low and lowers the barrier to entry, so to speak. However, that said, there might be a difference of opinion here for some of the other guys. And you guys have a suggestion for him.
Now, you know me, I don’t do contracts. I hate him. I hate him. He locks me into everything. And what if I want to go out and maybe the client doesn’t want to go well, what if I want to go? What if I can’t stand the client? I want to go and then I’m bound by a contract for a year with this guy that I can’t stand that knows more or supposedly knows more than I do, which sometimes happens.
If you know how to produce results, then always go, “Look, I’ll give you results.” But record the quality I always record the call that that call. We talk
Bradley, what is going to take this long? I always have that recorded even though there’s no contract and I let the guy know Look, I’m gonna record the call. And then you can always refer revert back to that’s a contract, believe it or not, that’s a contract. Right? And it’ll hold up in most courts. I believe in the US. It’ll hold up, it’ll hold up in Costa Rica.
That’s a good idea. And yeah, if you disclose that right up front, and then get it on the recording, you do agree that this is being recorded, and that’s okay, right.
Yeah, exactly, exactly. I’m going to be recording this, I’m just gonna point this way. This way, we can refer back to the conversation, you know exactly what took place. I know exactly what to put in you walk them through, you know that this is going to take about 90 days for results. thereabouts. Because if you don’t, then you go into the process because I have to set everything up. And then we get everything going. I’m probably going to get two results before but I can’t guarantee any Google experience tells me that within 90 days, we should be able to see something, and then we can work from there but I need 90 days from you.
Are you okay with that? Yeah, yeah, sure, you’re gonna get that nine out of 10. So now you have a binding contract now, at the end of it you tell at the end of those 90 days when we meet again, then we’ll decide if we continue.
Now real quick, I know Adam is if you’re still paying attention, I know we’re a little bit over, but I think you have a little bit of a different methodology. Is there any way you can comment on this? Um, yeah, I just I’m trying to think like, I don’t have too much of a difference it’s kind of constantly evolving. But yeah, I mean, as far as contracts go like I stay out of that I’ve never done anything. Okay. Yeah. And then, if he’s looking for actual he may just mean, he’s looking for an outline for like a proposal or an engagement proposal. If that’s the case, just contact support at semantic mastery comm will point you in the right direction. I know Hernan put one out there we had as a free opt-in that you could get as an outline. And that can be really helpful. I mean, I’ve used other people’s as a starting point when I’m changing services.
Adding something in just so that I have a good starting point then you tailor it kind of to your specifics.
Very good. Thank you. Alright guys, thanks everybody for being here is Chris were you gonna says something? I’m sorry. I mean like he is like a lead gen contract. I mean, like why not sell on a per lead basis? I don’t see there’s an issue you can do like a contract that states the price of the elite.
Yeah. So you should be fine that way. It should be super easy.
Sweet. Well, thanks for your input, guys. And thanks, everybody for being here. We will see you guys next week. Bye, everyone. Bye, everyone.
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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 289
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Announcement
Welcome to Hump Day hangouts Episode 289 to one where Hernan looks continuously shocked for some reason.
Hi, how’s it going? Hernan Is everything okay. It’s great, man. I’m feeling like shit, but here we are. All right, good, good stuff. Well, keep going here. Like I said it’s Episode 289. Today’s the 27th of May 2020. I can see we got a lot of really good questions already today. But if you haven’t yet and you got a question, please put it on the page. First come first serve. And then I’m going to get into a few announcements. We’ve got some cool stuff that happened earlier this week. And then some last-minute announcements, things that we just found out about today that I want to touch on But first, let’s say hi to the guys real quick and see how everyone’s doing so
I’ll start to my top left here Bradley. How are you doing today?
Good. I’m good. I just edited the video description in YouTube because still had some stuff from the webinar we did yesterday. So anyway, but I’m good. Things are good. I’m back from taking a week off, and it sucked cuz I went away for a week camping and ATV riding, thinking that I was going to get away and get to enjoy it and it rained the entire week, all day every day and it was awful. It was fucking miserable. So I wish I would have stayed home and worked.
Yeah, man, speaking of weird weather that so I’m in the Bay Area. So we just hit 95 the last three days, which is like 34 Celsius. It’s just like, Okay, well guess I’ll go out in the morning, go for a walk and then come hunker in here, shut the blinds and turn the air just thinking. So that’s been my life for the past couple of days. So let’s head go with the happier weather report. Marco. How are you doing?
The sun’s out again. It’s the rainy season and he’s like the sun’s out. It’s rainy season man. Look, I live in paradise. All right, I can’t help that. Make some money. Right? First of all, go get the battle. You follow the Battle Plan.
make some money. Hire someone who will help you. Train, apply, and make money. lather, rinse, repeat. And then you can go find your own Fortress of Solitude where you can just watch the world go by and you don’t give up. Push your mouth but other than the outstanding weather
How are you doing marking things are going good. Things are good here man. Things are good. Yeah, I’m still like things are opening up a little bit here. Essential businesses and all that and all this other stuff, but I’m still self-parenting. I got three kids. They got to think about it and I’m not a spring chicken so that there’s another person that I had to think about right because I can go out or like one but I have to think about my family. Yeah. And what I might bring, bring home and closer to home to make somebody.
I knew personally died of this. It’s not as if it’s totally foreign to me like I don’t know anyone who is affected by this. I like what I do know. And so having it that cloth is not any longer six degrees of separation. it’s like I know and so no, it ain’t happening and we’re gonna see how this plays out and I’ll let everybody you guys can all go and enjoy yourselves you know to do whatever the hell you want and then let me know how that turns out and then I’ll decide after that second one what it is that we’re going to do but for now we’re cool we take it easy and that’s it, man. We did we just but my personal choice, right, my personal choice to do that. It’s not as if someone is forcing me to do it. I’m choosing that this is the best way for myself and my family. Enough. All right. Well, Hernan How about you man, things are like you’re moving into wintertime right? I always get
Yeah, it’s hot summer-like wait a second I was wearing a sweatshirt what hell’s going on? Yeah, actually actually all of you guys are well Marco Marco is like, you know, he’s in a good spot 20% but all of you guys are you know getting the nice season. I’m getting the shooting season. Yeah now so now but yeah man it’s good today was a good day.
Like warm-ish. But yeah, we’re getting into winter and all of that so see how that goes, could you? Oh, Chris How about yourself? Yeah, yeah can’t complain man sun’s out the sun is shining all day. I mean it’s dark right now and the best part of all Friday the gyms opening back up and stuff so things are really good standing. Well, I’m going to circle back around Bradley, you mentioned a webinar and I wanted to touch on that because we had Brian, a mastermind member, along with Bruno, and you all listening can get to know both of them better and see what Bradley has to say to about this go high-level system. And Bradley, you want to tell real quick, I’m gonna pop the link in where people can go and check out the replay. Do you want to tell them about the webinar a little bit?
Yeah, Brian, one of our mastermind members reached out and basically said that he was using a platform, an agency automation platform that consolidates a whole bunch of different services and such all under one roof. He reached out because he thought that it would fit really, really well with the 2xyoruagency training.
Because it does a lot of the stuff that I talked about in 2xyouragency about how to automate, delegate or eliminate because this platform consolidates a lot of services that you may have separate subscriptions for and I always call it duct taping them together using Zapier or some similar application. And basically these have integrated services that do all
All of the same things that many of these external services do that we put, you know, we connect via Zapier, and it’s all under one dashboard. And so it’s a lot more seamless. And there’s a lot of really cool features inside there, like one of the primary feature that was, is used to pitch this go high-level application or platform is what’s called database reactivation, which is a very easy way or a simple way for you to get your foot in the door as an agency owner with potential marketing clients because you can. So anyway, I can’t really go into depth right now about that, but it’s a really cool platform. I signed up my own agency on the agency level account level so that I can create a first of all, I’m gonna use it for my own agency, but second of all, so I could also create a case study for how I’m using it. I’ve got some really good ideas that I’m going to be sharing in that case study that I’m gonna be putting to the test and then sharing in the case study.
As well on how I’m using it and how to generate kind of exponential revenue growth from it, as opposed to just linear. And so anyway, I think it’s bad, it’s very valuable, I would encourage you guys to go check it out, it does come with a 14-day free trial. So once you see the webinar, you know, comes with some free or some, I think it’s free, or it’s like five bucks may be to pay for some of the training that Bruno had put together, what he calls the quick start training for that. And so you can get all of that. And your first 14 days determine if it’s for you or not, but I think once you see some of the potentials of this, it would be something if any of you are trying to grow. I think you should absolutely take a good hard look at it. Definitely. Yeah, no, I mean, I don’t do generally local stuff. But I check this out. And like I’ve been looking at it and I talked to Brian about all the details and like I was starting to be like maybe I could find a way to you just like no stop it. But like for anyone out there who’s dealing with especially local clients or can find the right use case
Yeah, just blew me away from the number of services and automation that’s packed into that suite of tools and how seamless that is, is pretty amazing. So definitely worth checking it out. Real quick to this one came up today. So we constantly get questions about GMB verifications, right? You know, hey, where can you guys do GMB verifications work in MGYB, when is it going to be available? I’m going to cut to the chase GMB verifications are available right now. As always, we cannot tell you how long that is going to be the case. So if you are doing lead gen if you’re needing a verification for some other reason, this would be a very good time to put your order in because not only can you order now what you couldn’t have yesterday, you can get a 15% discount today while we’ve got it opened up. Also, it comes with a 30-day guarantee. And it’s about I believe, 14 day turnaround time. So pretty quick. I’ll post all of that in the chatbox for those who are live. If you’re not just head to mgyb.co, and head to the store, you can look for GMB verifications there you can also get syndication networks, Rs drive stacks, SEO shield, link building all that sort of good stuff.
And circling back around. I wanted to touch on this real quick for those of you who are watching us for the first time, thank you very much whether you’re watching live or catching the replay on YouTube. If you want to go to the right place, head to semantic mastery comm slash HD questions every week, we asked you to limit your questions just to one. Unless you’re live, you can ask some more. You know, we get down there. We just want to make sure that everyone has a chance to ask their questions. So if you ask some questions, we may not get to all of them just before Warren. And then secondly, we encourage everyone to check out the battle plan and go to battle plan dot semantic mastery. If you want to get repeated repeatable SEO results that is for you. I’m not going to read the page to you you can go over there and check it out. But it is a fantastic tool that we recently just updated them released version four a month ago.
And then Bradley touched on this too if you’re an agency owner or a consultant that you want to get more clients, yes, you want to grow your revenue. Yes. And you want to scale your team, hopefully, yes. Then if you want to do that, head over 2xyouragency.com. There’s a ton of incredible training lets you crush it, whether you’re again, being a consultant, or if you want to build a true agency, and it doesn’t matter if that’s SEO, it’s other areas of digital marketing. It’s going to help you grow and make more money. That’s the bottom line.
All right, with that said, Guys, any other quick announcements before we dive into questions?
Good. All right. Let’s do it.
All right. Grab the screen.
You guys confirm when you see. See my screen.
Would You Recommend Ordering Another Drive Stack To A New Website Section Targeting Service Keywords In Different Locations?
So it looks like BB Now that might have been from last week. It looks like it was it will start with Bobby. Bobby says Hey guys, I got some questions. The first one was would you recommend ordering another drive stack to a completely new section of a website targeting a different service keyword in different locations on a large content site that would be perfect for the location sealed, am I right? Marco?
Yeah, that’s perfect for the extension. And it’s currently available and as a coupon sweep. So that’s what the drive stack expansion.
Yeah, we’re saying, Yeah, maybe if he already has the brand it because he’s saying another, right, a completely new section of the website. So we’re talking about the same website, money site. That’s how I’m seeing. I’m seeing something different.
He has a different service keyword, and a different location on a large content what so that’s, that’s just an inner page, I think what he’s describing the top of the silo. So you would aim the expansion on the current drive stack at that inner page, you’d get much more power going and extending that initial drive stack then you would be doing a completely different drive stack, g site. Sure, gotcha. Okay.
Would You Recommend RSS Masher To Drive Traffic To A Money Site And Lead Gen Assets?
The next question was GMB.Thanks again, I’ve not used them for lead gen assets but I have in the past I haven’t built since the updated the new version of RSS master which is even better. But to create the kind of like Kwazii PBNs and when I say PBNs, they’re not like what we would traditionally think of a treat PBN, these are real sites to generate real traffic and that’s the differentiator, right? having real sites generate real traffic. With automated content posting to them right through all the RSS feeds that you splice together and RSS masher and all the really cool shit you can do. You can take a look at the most recent webinar we did with Damon Nelson, about the most current version of RSS masher and see some of the examples of the sites that he builds are 100% honest.
Major content sites using RSS masher. And they’re freaking beautiful sites. And he’s generating affiliate income and, you know, like AdSense income. And so such using those sites because they do generate traffic, they look beautiful. But from an SEO standpoint, I looked at it as like, hey, this could be really good to generate, you know, in related content type sites that could feed traffic back to a money site or a lead gen site or whatever. So, I mean, I think it’s certainly possible to use it for that I haven’t done it myself just to be honest because it’s not the strategy that I’ve been pursuing. I’ve wanted to in fact, I even talked about it with my partners here. I would love to have some time to play with that and set up some sights but I haven’t done it yet. I think Marco. Weren’t you guys gonna try playing with that a bit. I know it probably hasn’t been done but wasn’t that on the to-do list?
It is being done. What we are currently testing it and we won’t like there is anything. I’m not personally doing it but I got my mini mastermind, which is where all the evil takes place where we can go after everything. And there’s a couple of people in there who have a license. And then one of them is using our license as I gave her our license to go and try it out. So they got together. Three of the people in my seven-person mini mastermind got together. And what they’re doing is they’re sharing information on how to make make it work in the best way possible. And then they’re going to come back and report it to me and we’re either going to make it available through MGYB as a service, or I’m not sure how we’re going to offer that but there’s definitely something in the works with that RSS masher. It’s just you guys if you go get it just be prepared because there’s a high learning curve is that simple software that you’re just going to go and plug and play
You have to be prepared to go through the training to go through the process, gathering up the feeds making everything look right. And then you know that that’s when the magic happens and I can’t wait to blast that. Now get it, give it a companion g site and drive stack, expand it, and then blast it with link building and some embeds and see what happened. I can’t wait.
Yeah, it looks good. As I said, I wish I had more time to mess with it. Because I think there’s a lot of potentials there as well. So, so maybe next Wednesday, or the following Wednesday, we can give people a preview. But again, the first ones that’ll get a preview, it will be my mini mastermind, and then the semantic mastery mastermind, the heavy hitter club, and then we’ll go public with whatever we have. It’s still a few weeks away, it takes time. That’s all
Is It Possible To Get An Iframe For A Drive Folder?
so Frank’s up. He says it is it possible to get an iframe for a drive folder tried adding a link into iframe generator and it came back saying the page was blocked from being displayed? also. Well, first of all,
The first part of that is Yeah, you can use to be able to do that. But no, I haven’t tried since the updates recently. Marco, can you? Yeah. Not through the iframe January? That’s why I tell people to code their own code. Yeah, because you can’t do it that way. You have to separate the, I can’t go through the process that you have to get the folder ID to be able to iframe it. And what you have to insert in an iframe generator is the entire URL, and you can’t do it that way.
Okay.
Publish to the web would be a file setting in the drive used to say publish to the web, it would give you an embed code for the file or for the folder, but I think that has been taken away correct recently. Uh, no. I can check that right now. I mean, go on and let me take a folder that has nothing in it. And we’ll just move on while you’re looking that up.
Do You Have Any Link Building Services In MGYB For T1 Money Site?
He says also with MGYB, do you have any link building services that could be used for tier-one money site or only g sites? Yeah, that while the SEO shield can point back to your money site, right, which includes the drive stack files and folders as well as the G site. Also, press releases could be used for tier-one money site, right where your money site tier-one money site is. It’s redundant. That’s like the Department of redundancy department. You know what I mean? So, yeah, your money site, again, press releases and the SEO shield? Those are the two things that I would recommend. Am I missing something?
No, no, no, I don’t think so. And I can’t find it. I can’t find published on the web by the way. That’s what I thought had been removed since the recent update. But it used to be able to do it that way. So hopefully that was helpful.
What MGYB Service You Should Use To Rank For A City That Is Three Hours Away From The Dealership Location?
Mohammed’s up, it’s up mom and he says, Hey, guys, a client is asking me if I can rank his Volkswagen dealership for VW related keywords in a city. Three hours away from where the dealership actually is.
Actually, how would I go about this? I know I can get a GMB from MGYB for the New City and add a new city page to the money site. What else would I do?
Well, the problem that I see with that Mohammed is it’s a dealership right? So if you’re getting a GMB for a dealership which is a storefront business, right with the customers come to the business location, and you’ve got a spammed GMB listing, that’s three hours away from where the dealership actually exists, then, how is that going to play with potential car buyers? When they’re looking to go to a dealership in their local area and they’ve come to find out it’s a spam listing and instead they’ve got to go three hours away to buy a Volkswagen. To me, I don’t think that would be advisable for the reasons I just mentioned. Maybe I’m misunderstanding the question. Anybody else interprets this another way?
No, that’s the way I’m I’m reading it unless the dealer is opening up a dealership in that city in which case, you would need spam. GMB. Right. Correct. Yeah. But yeah, I mean, I am not willing to drive three hours to go look at a car, like my dealer has to be closed by where I can just jump in the car. 1015 minutes, I’m there and look at the car and decide if I’m gonna buy it. Because I’ll be people. Yes. I mean, the idea behind it is correct. People are going to first look online to find a car that they liked, and they’re going to find the dealer, then they’re going to go visit the dealer to see the cart. Who’s going to drive? Did you talk that to this dealership owner, by the way, and ask him Who do you know that’s going to drive three hours to buy a car when they can buy one mic in the city? I don’t understand the thinking behind that. Not only that, but don’t you think it would piss a potential customer off if they were misled to believe that a dealership was in their local area just to come to find out that it’s three hours away? I mean, it’s not just that like if he was promoting like ranked a page organically for the city that is three hours away, and says, Hey, we sell cars. Were our dealerships over here and they’re honest about where it is. It’s very likely most people are going to drive three hours away anyways, but at least they weren’t being dishonest about it. Whereas having a GMB for a storefront business where a store doesn’t actually exist, that I think in my view would piss me off if I put driving directions and go show up at this place to find out that it’s it doesn’t exist, and then I got to drive three hours away to go where I intended. What about other car dealers dealerships? wouldn’t they be pissed if you’re faking? A GMB and I just totally am in the area. I don’t think VW corporate would be too happy with that with you faking GMB. I don’t know how much trouble I mean, you can get into a whole lot of trouble behind that. talk to this guy. talk some sense and then
yeah, just find out what his intent is really. And maybe you already know it, Mohammed and it just wasn’t conveyed in that message.
Yeah, but yeah, I mean like I said if I was going to do anything it would be to try to just rank organically for that and just be honest about where the dealership is and why they should drive three hours away to purchase a car at that particular dealership.
SEO Shield Question
Alright, moving on uh, next question is Hello everyone recently I purchased an SEO shield and since I got some discount for link building, I also bought that so I placed the order for SEO shield and link building altogether. What I found out that instead of building the links to my properties, they pointed all the direct all directly to your money site. Okay, you can edit the URLs to build links to an M GI Bill, Why be disregarded that and build all the links to your money site? No continue can find that hard to believe okay. When I inquired from support about it, they said since you had provided the URL file, we built all the links around that. But they also said that they don’t recommend it. I’m a new user purchasing SEO shield first time and also not aware of the internal tech now technicalities excuse me of SEO SEO. So I provide all the information including the URL file because I thought it might be required to build the SEO shield since I bought the SEO, SEO, and link building. So I believe that SM support will follow the best practice since I’ve gone blindly trust SM for SEO related stuff. So my question is Why were the links built directly in the money site even when it is not recommended? No one will pay for the money to I’m not sure what he says.
Now, he says that the links can’t be removed. This website is my six months old hard work. I don’t want to degrade my website by any means. So what should I do now? Should I disavow the links pointing in the Excel sheet? Please suggest, okay, um, the first part of that. I’m not sure if you came to us cold and you don’t know anything about our methodology, then then I could understand where that confusion may have come from.
Perhaps we need to have that clearly explicitly outlined on this on the order page or the order submit Details page. In other words, if it’s not already, but
As far as what you know, we didn’t build all the links to your money site URL. If your money site URL was listed in your submitted URLs list, then some links will have been built to your money site URL. But in all of our training, we always suggest we actually won’t build links to your money site URL if we know that it’s in there. So I don’t know what to tell you on that other than and as far as disavowing Marco doesn’t ever recommend that I’ve done it in the past haven’t done it for years.
I don’t think Have you seen anything negative happen? We don’t suggest it, but I don’t know that it is going to cause any problems. Marco, what do you say about this? I say I have a really big problem with this guy. Right? Because this was sent to support at mg y v.co. And I heard from Deadia and he said, hey, look, you know what, what can we do it with this? What can we do for this person? So we’re looking to do the right thing. Here. Look, I can remove all I think I can remove all the links
But it’s gonna take a while I so we aren’t talking about it, he doesn’t even give support a chance to respond and let him know what the answers are. He comes here to a public forum to air the laundry. And I understand that. I mean, in no way Is this a recommended practice. But I mean, he submitted the URLs for us to build links to if you give us a spreadsheet, how are we to know that there’s a money site included in the spreadsheet? I mean, he’s assuming that we’re supposed to assume and look these, the logic behind this evades me because I just don’t see it, how we’re supposed to know that he’s submitting his money site from now on. And so now we know that we need to make sure that we tell people explicitly on the order form do not submit your money site URL. So thank you for that. But I don’t appreciate
This being aired on a public forum, where we’re taking care of when we’re looking to do what’s best for you and for your website. Not that anything bad has happened. Not that anything bad will happen. We don’t know yet what would happen, but it’s still in the discussion stage and he doesn’t even give it an opportunity comes publicly as Hey, you guys, I thought you were supposed to follow best practice practices and whatever else he says. And I just don’t appreciate it. Give us at least a chance to do the right thing. And then if there’s a problem, if there’s no resolution, then you come here and you speak to us publicly. I thought about writing to you by the way. Because I saw this, I saw the way he called it the ticket, come through and I know I’m supposed to stay away from customer service. But I thought about writing to him because I don’t see the logic. If he submits the URLs to build links. That’s what we’re going to build links to because the customer as always, right? So if you want links built to your money site, in spite of the fact that we don’t recommend it, and then we say, Don’t ever do it, we don’t do it. If you submit the URL, and it’s by mistake, and I’m not saying that you did it on purpose, if by mistake you included in my site, or you didn’t know, it’s going to get links built to it. Now, yeah, we are going to try to do the right thing. That’s all I can say. We were trying to do the right thing before, even after having come on a public forum, and then like hitting on my last nerve, we’re still going to help you out.
Yeah and I don’t know that it’s going to cause any problem. We just, we don’t build links, the types of links that we sell at MGB directly the money site, we always in all of our training suggest not to do that because that’s the whole reason for the SEO shield right is because and that’s why it’s named the SEO shield because it shields your money site, from all the external threats.
SEO and link building that you can do because link building to your money site can, doesn’t always but can create a problem. So it’s not a guarantee that you’re going to have problems because that happened, it might not cause any problems at all, we just don’t recommend it, we suggest not to do it, because there’s no need to because we push all the power to the SEO shield and use the SEO shield to launder basically clean any potential negative juice through Google properties and through high authority assets, that and push relevancy essentially, eventually to the money site. So again, we don’t know that it’s gonna cause a negative impact at all, we just don’t, we don’t test it. Because we don’t do that we always recommend building them directly to the SEO shield. Again, that’s the whole point of the SEO shield. So we have learned, we have now decided or just came to the realization that that needs to be very explicit on the order form, submit page, and that makes sense and we’ll make sure that we make that change and Marco and Dadea, our link builder, are going to do what they can for you. So hopefully that will suffice.
How Do You Use Press Release To Achieve Better Rankings?
Next question, SMS insurances total newbie here, I just ordered the press release. Not sure where to start. I’m clueless on what to do, and the advice would be great. This is awesome that you asked this question because I’m actually working on a little mini-course for press releases for people that want to order and not for SEOs. But for business owners. I mean, anybody can have access to it that they want, but it’s I’m doing a little mini-course for press releases.
For MGYB, in other words, a little mini-course on trying to teach a layman right or a business owner, somebody that’s not an SEO, how to get the most use in the best use the most traction from press releases that you order from MGYB. And I’ll have that done by next Tuesday for sure. Maybe even possibly will be available on by next Wednesday for people to go download as a Lead Magnet or whatever, we’ll see, I don’t know if I’m gonna have it ready by Tuesday. I don’t know if it’ll be ready on Wednesday for public consumption. That said, I can give you a brief rundown on it. Because I was actually working on that presentation earlier today. In fact, it’s over here. So I can show you that I’m not kidding, do it yourself press releases, leveraged PR marketing for your business. So this will be both a presentation as well as some of that stuff hasn’t been added yet. But it will be a presentation that will be available, as well as some videos. So it’ll be like a little mini training course, on how to get the best uses of press releases, and then what to do next as well. So really a quick rundown on that is, first have an understanding of what your keywords are that you want to promote, right? So your primary products and services, products and or services, or an event if you’re promoting an event, whatever, whatever you’re trying to promote. You want to have a set of keywords that you’re looking to promote. And you want to submit that as the primary keyword for each one of the press releases.
So the press release writers, the writers that they’re really good about creating brand plus keyword association. So if you submit the keyword that you want to be used as the primary keyword, they’re going to create that they’re going to use the brand name and the keyword in the title. Okay, which is very, very important. And then they’re going to write about whatever it is that you instruct them to write about. And you can be as descriptive about how to like, you can tell them the tone that you want, that you want them to write it in, you can tell them certain things that you want them to highlight within the press release. Or you can be vague, you can just say, here’s the URL that I want you to promote. And they’ll go look at the URL, also look at the brand and they’ll create a news angle story, that they’ll write a press release about so it makes it easy for you guys if you have something specific you want written about. add that in the writing description. If you don’t and you don’t know how to create a newsworthy angle, don’t worry about it because that’s what the press release riders do. So you can just submit a URL and say this is the primary
URL I want promoting, write a story about it right. And though they’ll figure out a way, which is why I love using it, because it takes the responsibility right off of us to come up with the angle all the time. They’re really good about that once the press release is published, or you want to also link back to whatever you’re primarily trying to promote. So for example, I like to, by the way, if you’re new SM, s and s insurance, you can go to our YouTube channel youtube.com slash Semantic Mastery and use the channel search feature. And you can even go to Google and search for a press release or PR silo stalking or press release, SEO, semantic mastery, something like that, and you can find a webinar it’s actually still on mg y v. If you go to the webinars tab on the MG y v.co. website, you can take a look, I think that was the last webinar that we did was PR silo stalking, and that’ll give you a really good description. It was almost an hour You know, I don’t know 40-minute webinar or whatever specifically about how to get the
Most uses out are the best use out of sight, press releases. So again, you’re going to want to have at least one URL that you’re going to promote, you can have up to three, I usually recommend only two URLs per the press release, unless you’re siloing press releases, in which case you’ll have three, three target URLs that you’re promoting within the press release because you’re going to be linking back to the previous press release within that silo. if all of this sounds foreign to you, just go check out that webinar that I just described. And then it will tell you exactly what we do to get really, really good results with press releases. And just an aside to kind of a point to kind of reinforce this is I was just talking in the mastermind two weeks ago when I did my last mastermind webinar, about how I have a GMB asset as a lead gen asset that I hadn’t done anything with it was published about a year and a half, maybe two years ago, but I never optimized it never did anything to rank it. And I did three press releases in one week to push that GMB asset and all it has is it’s a GMB location. You know, profile and it’s got a GMB website. It’s not connected to a money site. The money site is the GMB website. And I did three press releases in a week. And the son of a bitch disappeared from maps all together for about three weeks. But then it popped after three weeks of it like not even showing I thought it got it was doing a Google dance. But I’ve not seen one this drastic, or this is significant of a Google dance to where it like literally, the listing disappeared, it disappeared entirely from Google Maps. And then all of a sudden bounce it when it popped, it popped into number three, the C position in the maps three pack from just three press releases in a week. Now that’s those results aren’t typical, but I’m just sharing that because it does show you that and all I did was PR silo stacking method, the same one that I’m suggesting you go watch that webinar to learn the strategy. And it works guys. It really does work. So that’s what I would recommend is
Just first go look at that webinar. And then after you have published the press release, it’s always better to do like one press release isn’t going to move the needle much, if at all, but when you start to do the silo stacking with press releases, you can do significant damage with that, and in a good way, right, yeah. And then from there, the next thing you can do is do link building gigs to the press releases or to the organization page that we provide. When you order a press release. That’s something else and embed gigs. You can do embed gigs as well, but don’t link directly to your money site. Anyway, you want to comment on that anybody?
From dance is real man. Right? We tell people 21 days actually, it’s 20 days. But I tell people 21 days just to be sure they’re clear of it. And then that’s when you go and take a look at everything. You decide what to do, but it’s very real. I don’t know why more people don’t talk about that. They just see rankings drop and then they go try to fix it and they make things worse instead of trying to instead of the result being better.
You just supposed to leave it alone until like you said, it just comes back and then you decide.
Unknown Speaker 35:06 Yeah, what’s interesting is, like you said, for about three weeks, I haven’t seen something that drastic of a dance in quite some time to be honest with you. And so I was a little bit nervous. I was thinking like, What the fuck is going on with this, this listing? And all I did was a handful of GMB posts to that listing over the course of those three weeks that was it, nothing else. And like I said, it popped and when it did, it’s, it’s in the number. In fact, I just got a lead from that today for sure, for Tree Removal in that particular city. So it’s producing and all it took was three press releases, which again, is very, very powerful. So it used the exact same method I just mentioned was PR silo stacking, so just go watch that webinar. It’s done in the MGYB, webinar archive, and it’s PR silo stacking, and it works really, really well.
Okay, next question. DC SEO says, Hey guys, I received the ROI as part of my shield back and your wise keywords are the ones that gave your team they’re in the same niche, but very different to what I handed in Is this right? Mine didn’t have any location or mine, I guess he means mine didn’t have any location as per instructions and what I received that keyword plus locations from around the world. I’m in the UK as well as a ton of keywords that are irrelevant to my services. I don’t know how that could happen. Any, any suggestion? No, that doesn’t sound right. But this isn’t the forum for that is it support at MGYB.co. What happened? Give us the order number. We’ll go track it down. And if we have to do it over, we’ll do it over we’ll talk to the VA who built it. I mean, we take care of everything guys. We always do we always try to do right, by everyone. You have to do things in the proper forum.
Last week, end of last week or whatever, I think it was Friday, I announced that we had cracked the code that we were able to now extend the drugs tax because we had automated it. And then someone posted in all of our groups, well, what if I have a VA? How do I train them?
And so now, no matter where I respond, it’s going to look like I didn’t respond and all of the other I would have to go and respond in all of the other groups, the very same thing that I responded in the one group and it’s gonna make it look in the other in the groups where I don’t respond like I don’t care or it doesn’t matter or I didn’t want to respond or whatever. I don’t like guys do things in the right place. And at the right time, this first goes to support. If support doesn’t take care of you, then come to us and let us know. And then like, I know, one of the owners in MGB and I’ll have a talk with him and see what we can do about rectifying the situation, but it’s in here in a public forum. I can’t do anything for you.
Yeah, Fidel. If it was indeed a mistake on our end, then absolutely. We just kill that drive, stack, and build and one for you. So and it won’t, it won’t hurt you at all. So it’s not an issue if it was indeed our problem. If you submitted the wrong keyword file, that’s one thing, but if it was, somehow it got built with keywords that you didn’t submit, which is unlikely, but people are human things happen. So if that was the case, just bring it to supports attention, we’ll take a look at it and if that was indeed the case, it would just kill that stack and then go to a new one, and it won’t it won’t cause any problems. So that’s the beautiful thing about those guys and that’s also why we talked about using the SEO shield for clients and stuff like that because you get the accounts back and you could protect your work right? Because if something happens and you get fired or the client stops paying you I’ve had that happen where they just ghost on you, you know what I mean? The business still exists but they just won’t answer phone calls or emails when they owe you money that kind I’ve had that happen several times over my career. You can go in and just kill the drive stack, delete it. I don’t even set it to not public which is it’s changed now anyways and because it can still push power, even when it’s not indexable. But you can go in and just kill the damn thing or rework it to point somewhere else, you know, to meet to their competitor, that you can go land as a client. So that’s one of the beautiful things about it. So it can be remedied. That’s not a problem.
Can You Create A Subdomain, Rank, And Redirect All The Pages To Another Site While Maintaining Its Ranking?
The next question was, can you create a subdomain website and rank it and then redirect all the pages to another site? And the subdomain maintain its rankings? No, because the redirect will point to the new location and new locate the new location is going to replace the subdomain at some point, right? You can’t redirect a URL and have both the URLs still appear in search, or they might temporarily, and I don’t even know that that’s true. But Google will whatever the redirect is eventually that’s what will rank and the other one will fall out of the index entirely. Am I right in that, or am I missing something? I’m not I think you’re absolutely right. I don’t see how you can’t since you’re telling the bot through the 301 that the page or everything in that sub-domain moved permanently somewhere else. Yeah. You could use I mean, that’s what it is. Yeah, you could use a canonical. And it can both pages can rank. I’ve seen that many times, you’re telling Google with a canonical, like, hey, this page is similar to this page over here, give the credit to this page, right? And then Google sometimes disregards that and well, you know, both pages will index and they’ll both rank. And that happens. So I would suggest a canonical instead of a 301 if that’s what you’re trying to accomplish, but remember that just because you canonicalize. It doesn’t, you know, doesn’t mean Google’s going to honor that. It also doesn’t mean that they won’t honor it. Right? It just kind of it’s kind of a crapshoot. So yeah, what, what that is canonical is when you have similar or the same, and it doesn’t have to be two. It could be two or more, however many copies of that document. There is there exists. You can tell Google which ones the master copy is and to rank that one, rather than all the other. Now, whether Google follows the directive, well, that’s up to Google. And they’re not telling what they’ll do is right.
Yeah, and just to, you know, kind of reinforce that I’m working on a tree care project. for it, you know, for new, a new lead gen service provider that I got. And it’s a case study that I’m doing in the mastermind, and I use tags, tags to create location silos anyways, a Google, it’s a new site, right? And my blogger just started blogging for the location posts on the site. And the way that we’re doing building it out with using tags to create the location silos. Google was ranking the tag pages, but not, but not the posts that I wanted to be ranked. And it indexed the tag pages first, right and the tag pages because some in some cases, they’re unique tags, which means that the tag page is a duplicate of post, that if you guys understand how tags work, that’s what happens if it’s a unique tag, it’s only in one post, then the tag page itself is essentially a duplicate of the post. And so for whatever reason, Google index the tag pages instead of the posts, and so the tag pages were ranking for the keywords, but not the post. And so and I even set the canonical in the tag setting with SEO ultimate Pro, you can do that because you can go to what’s called the Global canonical manager, or even the code inserter plus module, you can actually go in and add like a separate canonical for each tag and all that kind of stuff anyway. So I added the canonical URLs for the tag pages to canonicalize to the post, right, when it’s a unique tag, you can do that. And but Google wasn’t honoring it. And about two weeks went by and so finally I went just this week, I just went to search console, and forced Google to recrawl the posts or excuse me, the tag pages because they had the canonical URLs in the HTML header to point to the posts that I wanted to give the credit to. Right and that’s what I want to be ranked, and it only took about 24 hours, and lo and behold, now the tag pages aren’t indexed, but the posts are, which is what I wanted. So again, it, you know, that doesn’t mean that that’s always going to happen, because it could be that Google doesn’t honor the canonical or doesn’t, you know, doesn’t recognize it for whatever reason, they, By the way, you can also check that when you submit inspect URL in Search Console. And once it inspects the URL, it’s going to tell you whether it’s in Google or not. And there’s a drop-down setting that your menu that you can click on to expand, it shows you additional details, and it’ll tell you what the Google recognized canonical is for that page, or that post whatever URL it is that you’re inspecting. Right? And so you can clearly see what Google seeing. So you can force a canonical, and then go ask Google to request indexing. And then once it does, you know you can look at the code that it shows like the rendered page and it’ll tell you the details of that and it’ll show you if it if it saw the canonical or not. So anyway, hopefully, that was helpful. Do you see SEO
Is It Okay To Embed MyMap Via Tag Manager?
Is it? Is it okay to embed the mind map via Tag Manager? I’m not sure how you would do that.
I’m not sure how you would do that. Tag Manager creates container codes, right header code, and Body Code. And then you inject things into that like scripts and tracking codes and pixels and that kind of stuff. And I don’t know what embedding a my map would do, or if it would even read. Is that something you have any idea about? Marco?
Hello, sorry. Yeah, sorry about that. I was talking intimidated might not I think you can. You can use iframes with Tag Manager not not only that, you can track them. Hmm. Am I giving away too much? Oh, nevermind.
I’ll have to play with that DC. I’m not sure. I’ve never done it. Don’t listen, go play with it. And then and then look at all the nice stuff that happens in there.
Okay.
Cool, well there you go.
Is It A Good Deal To Have A 1500 Monthly Retainer Plus Sale Percentage?
Unknown Speaker 45:03 Alright, so moving on next one is Josh says I am changing locations from my current office to a shared workspace and apparently with Google, this isn’t a verifiable address so they won’t verify my GMB profile with this type of address. With the MG y b GMB service will this help with this issue?
Is it a storefront or a service area business that would be my question. Can you get a listing right now a GMB listing through MGYB? Yes.
As we talked about with Mohammed’s question earlier, if it’s a storefront business, I don’t recommend using a spam GMB listing for any type of storefront business because you mislead potential customers because they think it’s in one location and you are indeed in another location. So the only time I would ever recommend using a spammed GMB listing, let’s call it what it is. As for a service area business where the actual physical location in the GMB profile is hidden from the public, so it makes sense. So again, if it’s a service area business, then yes, that would help you. If it’s a storefront business, I wouldn’t recommend it.
Any comments, guys?
No, I think that’s absolutely right, man. It’s a myth. You got to know what you’re getting into. Especially if you’re, if you’re going to spam it, right?
Yeah.
I’ve gotten away from doing spam, GMB listings just because the how much volatility there’s been in the last, you know, many months. Um, so I’m working more heavily on the organic side. Now, again, which has been years since I really pushed that. So it’s interesting, and that’s what the tree care project that I’m working on is, in part is a case study for the mastermind, is working on mostly organic rankings. I do have some GMB locations that are going to be incorporated into the project most of the organic rankings. And I’m also doing a lot of call ads call-only ads for Google ads. They are
If you’re very specific with Google call-only ads with your what I call Bullseye keywords, then you can get some pretty good results with that. It’s a lot less expensive than actual clicks to like, you know, regular PPC pay per Click type ads, pay per call ads are a little bit less expensive if you have very, very targeted keywords with location modifiers and such. So that’s what I’m working on right now.
What MGYB Service Should You Use Get More SEO Clients?
Lonnie says I landed my first client concrete company 1500 dollars per month plus percentage of sales. This is a good deal fucking a man. Congratulations, Lonnie. That’s all that looks like it looks like a really good deal. Absolutely. That’s a cherry deal for sure. So congratulations, man. I’m gonna hop in real quick and say it’s all relative, right? One congrats on getting that. Especially the percentage of sales and revenue. That’s a big one that I think a lot of people miss out on. But keep in mind too, this is totally dependent on what he’s doing for that. 1500 That’s true. You’d be getting worked to the fucking ground for 1500 but you know
It’s up to you, you You are the person who can determine whether or not that’s worthwhile. Yeah, that’s a great point, Adam.
And just know this, if it’s your first client, you probably are going to be work to death anyways. Because it’s your first client and you will learn over time, how to set boundaries with clients. Just talk to Mohammed who’s always here asking questions every single week. Mohammed’s been following us for a long, long time, and we’ve watched him grow considerably over the last couple of years. And he’s experienced a lot of growing pains and come here and ask for advice. And that’s what this forum is for Lonnie. So feel free to come back and ask questions every week. concerning how to handle certain situations doesn’t always have to be SEO related either. It could just be about how to handle particular clients, business operations, management, outsourcing, all that kind of stuff. Guys, we’re here to help grow your business as much as possible. Yes, we talk a lot about SEO. But there’s a lot of other things that we’ve all learned with our experience over the years on how to, you know, help you to avoid some of the mistakes that we’ve all made.
But just know that it is your first client there, it’s likely you’re going to be work to death for that client. And that’s okay. Because you’re going to learn a lot from that. And you’ll begin to learn how to start to set boundaries. And remember, you know, one thing I want to recommend is, you do need to also set like communication boundaries, I don’t know that your new client is is somebody that might message you outside of business hours or over the weekend and that kind of stuff. But I’ve got a lot of clients that still to this day do, but I’ve trained them that I don’t reply to messages after hours or on weekends. Unless it’s an emergency like I have a preschool client that had a site go down on over a weekend and I had my daughter and I did actually help him because he’s a really good client and me, you know, I felt for him and I wanted to help him but very rarely do I ever reply to anything outside of ours, because once you set that precedent, people will take advantage of it. I don’t know that they mean to be malicious, but they just think that hey, I messaged him at night and he answered me, so, therefore, it’s okay for me to ask questions at any time, I would recommend that you know, as your first client, you need to start to learn how to set boundaries right upfront.
Anyways, let’s get back to the question. Sorry, I’m glad that Adam put that into perspective, because I immediately saw that percentage. And my mind went to the mat, my mind always goes to the numbers, where I normally get this company to 100-200k a month recurring for you know, out of if it’s like Costa Rica, where they work around, like, it’s killer money, it’s killer money, but even if it’s seasonal, right, you can’t work in the winter, if what if they’re doing driveways or whatever it is that they’re paving. If they’re laying a concrete slab, you’re talking about 100 k easy and if you charge 10 to 15% of that recurring, then I’m seeing that as a really good deal. If you’re going to be worked to the bone and the client can’t close. Then you got a problem. So thanks for putting that into perspective.
Yeah, not to downplay it. Yeah, definitely just wanted to tell because the way he phrased it that’s what gave me the hesitation. It’s like, Is this good? Like, man, there’s no way for us to know you’re the one who’s got to do that. But you know, congratulations on doing that. That’s good to see. Yeah. And I mean, like I said, Just remember, as your first client, you will make mistakes, there’s no question, you will work harder than you probably should. And that’s okay. Like I said, you’re going to learn from that. So, you know, just keep that in mind. Remember, come back here and ask questions often and we’ll try to provide you as much advice as we can. He says, also, I’m looking for simple services I can use to get me in on getting clients and suggestions. By the way, I love the video lead gen 2xyoruagency. Well, there, there you go. You have the video lead gen system and 2xyoruagency which is great for prospecting and generating prospects, right? Don’t build that pipeline first. Right? And that’s super, super important in through having a full pipeline of prospects and making presentations sending proposals, right so pitching prospects, you will get better, you’re gonna lose money upfront, and that’s okay. But you will get better you’ll be able to polish your presentation and your pitch and your message and all of that. And so just that’s why it’s so important guys to fill that pipeline full of prospects so that you can make those mistakes. And not every prospect that you talk to is going like you depend on them to be able to put food on your table. If because if that’s the case, desperation comes through and everything that you do, and they can smell that from a mile away. And so I think it’s better to have a pipeline full of prospects because then it’s okay, you don’t need anyone of them because you have more behind them. Right, that makes sense. As far as simple services, I recommend getting the most updated version of the battle plan if you don’t already have that. A lot of that was covered in 2xyoruagency anyways, but the battle plan is a very succinct version of what we recommend to get results and timelines for doing so and all of that and it’s very inexpensive. So I’d recommend you pick that up if you don’t have it already.
I’d also say mgyb.co, I mean everything there for you to offer your clients, whatever it is that they want. Everything is their press releases, liquidity and anything and everything that you need to do to produce results for your clients in MGYB.co. And if it doesn’t mean you have a good idea of a product that let us know.
What Is A Money Site?
This is a great question from Josh, he says, And see, guys, this is the thing you know, I think we often forget. Because we’ve been in this industry so long that not everybody understands the terminology. He says one more quick question, what exactly do you mean by money site that means your primary digital asset so like, whatever your primary domain is that you host your, your website for your business on? That’s what we call a money site. Why? Because it’s the site that generates you money, right? A lot of the other stuff that you know, we talked about is tier-one branded entity assets. Again, big terminology for basically meaning like social profiles and stuff that you can build a branded profile or presence on that you’re going to link back to your money site, your money site is your Epicenter, right? It’s your point of origin, it’s the golden frame, you always want to drive, all traffic all leads as much as possible back to your money site, because you have control over that’s an asset that you own and control, having ancillary profiles on social media properties and, you know, web to Dotto properties, and all that kind of stuff is great. And that’s what we do with the SEO shoot as we build all that stuff out. But ultimately, you don’t own those platforms. They could be taken away from you by Google, by YouTube, by Facebook, whatever, at any time. So they’re great to have. They’re great to use. But it’s best to try to use those to push people push traffic back to your money site because you do have control over that. And there’s so much more than you can do that. So your money site is again it’s your self hosted primary domain asset for your business, your company, your project, whatever it may be. Anybody else wants to take a stab at that? Yeah.
It could be your Google My Business website. It could be that it could be your your G site. It could be, you know, a free WordPress blog or blogger, Tumblr, or wherever it is that you choose to blog from, like, you don’t have to have something that’s self hosted. WordPress, are a self hosted domain for you to have a money site. This is like you said, it’s the place where you plan to send people to in order to make money and edit in order to sell your product service or whatever it is that you want people to see or buy. That’s your money site. Why? Because it makes you money. Not to say that there are other places that could make you money like social media, but it’s the primary source of what it is that you’re planning to do. Yeah, that’s a great point because as we talked about a lot of lead gen assets that I have don’t have a self-hosted money site. They are just GMB website.
In other words, the website, the Google My Business provides you which is free. And ultimately you don’t have full control over that Google does. Right. So I, you know, I’m glad Marco brought that up. Because I just mentioned self-hosted website, it doesn’t have to be that recommend that was possible. But there are times where it makes sense to not build a self-hosted website, for example, spammed GMB listings, it might not be wise to go through the trouble of building out a, you know, a self-hosted site because of all the work that goes into it. Whereas, you know, in case it was to get suspended, you lose all of them, the work that you did, essentially. So in that case, you know, the GMB website becomes the primary website for that location. Or another option would be like Marco said, you know, Google Site g site, right, so sites.google.com, that they, Marco and Rob have done several projects using those as the money site, and it works. It works really, really well. So the money site is exactly what Marco described, which is whatever it is that you’re using to make money.
If you’re going to build a brand, I think it’s important to build a self-hosted website with the brand name as the domain name, because you can really grow the authority of that brand and you benefit from that in so many ways. So, it’s a great question though. Alright, so the last question and we’ve only got three minutes left, we’re gonna wrap it up.
What SEO And Lead Gen Contract Do You Recommend?
He says, Lonnie says I’m having trouble with putting an SEO and lead with I’m sorry, with put an SEO and lead gen contract. Do you have any recommended contract forms? No, I don’t, you know, you could probably just go online and find some templates that you could use. I personally don’t like to use contracts I, I mean, I have in the past, but typically, it’s only for bigger companies that, you know, they want the contract. I like to do everything on a verbal agreement. So that and I always say this to potential prospects or customers look, you know, if I’m doing my job, you’re gonna want to continue paying me if I’m not, you’re not gonna want to continue paying me and that’s okay. I also want to be able to part ways from that client if we don’t dive well, we don’t agree on things if it’s just not a good fit, and I don’t want to be locked into a contract either. So I don’t expect my clients to want to be locked into a contract. And sometimes that burns me, for example, I had a home inspector client, that, you know, I very clearly stated what the timeline was going to be on results.
I typically asked for, hey, give me this much time. And before that time had passed before I reached that certain level of time that I mentioned, he canceled services. And I you know, And to me, that’s really unfair for both of us because he wasn’t able to get the results that he wanted, because it wasn’t, you know, fast enough for him even though I clearly stated all of that before we agreed to work together. But at the same time, I put a lot of work into that and it wasn’t able to fully realize the efforts you know, for him or for myself for my own satisfaction because he stopped paying me before all the work had been completed, if that makes sense. Sometimes I wish I did have a contract in place. But for the most part, I like the ability to be able to walk away from a client. And I also like them to know that they don’t, they’re not locked into a contract that kind of eases that.
That low and lowers the barrier to entry, so to speak. However, that said, there might be a difference of opinion here for some of the other guys. And you guys have a suggestion for him.
Now, you know me, I don’t do contracts. I hate him. I hate him. He locks me into everything. And what if I want to go out and maybe the client doesn’t want to go well, what if I want to go? What if I can’t stand the client? I want to go and then I’m bound by a contract for a year with this guy that I can’t stand that knows more or supposedly knows more than I do, which sometimes happens.
If you know how to produce results, then always go, “Look, I’ll give you results.” But record the quality I always record the call that that call. We talk
Bradley, what is going to take this long? I always have that recorded even though there’s no contract and I let the guy know Look, I’m gonna record the call. And then you can always refer revert back to that’s a contract, believe it or not, that’s a contract. Right? And it’ll hold up in most courts. I believe in the US. It’ll hold up, it’ll hold up in Costa Rica.
That’s a good idea. And yeah, if you disclose that right up front, and then get it on the recording, you do agree that this is being recorded, and that’s okay, right.
Yeah, exactly, exactly. I’m going to be recording this, I’m just gonna point this way. This way, we can refer back to the conversation, you know exactly what took place. I know exactly what to put in you walk them through, you know that this is going to take about 90 days for results. thereabouts. Because if you don’t, then you go into the process because I have to set everything up. And then we get everything going. I’m probably going to get two results before but I can’t guarantee any Google experience tells me that within 90 days, we should be able to see something, and then we can work from there but I need 90 days from you.
Are you okay with that? Yeah, yeah, sure, you’re gonna get that nine out of 10. So now you have a binding contract now, at the end of it you tell at the end of those 90 days when we meet again, then we’ll decide if we continue.
Now real quick, I know Adam is if you’re still paying attention, I know we’re a little bit over, but I think you have a little bit of a different methodology. Is there any way you can comment on this? Um, yeah, I just I’m trying to think like, I don’t have too much of a difference it’s kind of constantly evolving. But yeah, I mean, as far as contracts go like I stay out of that I’ve never done anything. Okay. Yeah. And then, if he’s looking for actual he may just mean, he’s looking for an outline for like a proposal or an engagement proposal. If that’s the case, just contact support at semantic mastery comm will point you in the right direction. I know Hernan put one out there we had as a free opt-in that you could get as an outline. And that can be really helpful. I mean, I’ve used other people’s as a starting point when I’m changing services.
Adding something in just so that I have a good starting point then you tailor it kind of to your specifics.
Very good. Thank you. Alright guys, thanks everybody for being here is Chris were you gonna says something? I’m sorry. I mean like he is like a lead gen contract. I mean, like why not sell on a per lead basis? I don’t see there’s an issue you can do like a contract that states the price of the elite.
Yeah. So you should be fine that way. It should be super easy.
Sweet. Well, thanks for your input, guys. And thanks, everybody for being here. We will see you guys next week. Bye, everyone. Bye, everyone.
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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 289
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Announcement
Welcome to Hump Day hangouts Episode 289 to one where Hernan looks continuously shocked for some reason.
Hi, how’s it going? Hernan Is everything okay. It’s great, man. I’m feeling like shit, but here we are. All right, good, good stuff. Well, keep going here. Like I said it’s Episode 289. Today’s the 27th of May 2020. I can see we got a lot of really good questions already today. But if you haven’t yet and you got a question, please put it on the page. First come first serve. And then I’m going to get into a few announcements. We’ve got some cool stuff that happened earlier this week. And then some last-minute announcements, things that we just found out about today that I want to touch on But first, let’s say hi to the guys real quick and see how everyone’s doing so
I’ll start to my top left here Bradley. How are you doing today?
Good. I’m good. I just edited the video description in YouTube because still had some stuff from the webinar we did yesterday. So anyway, but I’m good. Things are good. I’m back from taking a week off, and it sucked cuz I went away for a week camping and ATV riding, thinking that I was going to get away and get to enjoy it and it rained the entire week, all day every day and it was awful. It was fucking miserable. So I wish I would have stayed home and worked.
Yeah, man, speaking of weird weather that so I’m in the Bay Area. So we just hit 95 the last three days, which is like 34 Celsius. It’s just like, Okay, well guess I’ll go out in the morning, go for a walk and then come hunker in here, shut the blinds and turn the air just thinking. So that’s been my life for the past couple of days. So let’s head go with the happier weather report. Marco. How are you doing?
The sun’s out again. It’s the rainy season and he’s like the sun’s out. It’s rainy season man. Look, I live in paradise. All right, I can’t help that. Make some money. Right? First of all, go get the battle. You follow the Battle Plan.
make some money. Hire someone who will help you. Train, apply, and make money. lather, rinse, repeat. And then you can go find your own Fortress of Solitude where you can just watch the world go by and you don’t give up. Push your mouth but other than the outstanding weather
How are you doing marking things are going good. Things are good here man. Things are good. Yeah, I’m still like things are opening up a little bit here. Essential businesses and all that and all this other stuff, but I’m still self-parenting. I got three kids. They got to think about it and I’m not a spring chicken so that there’s another person that I had to think about right because I can go out or like one but I have to think about my family. Yeah. And what I might bring, bring home and closer to home to make somebody.
I knew personally died of this. It’s not as if it’s totally foreign to me like I don’t know anyone who is affected by this. I like what I do know. And so having it that cloth is not any longer six degrees of separation. it’s like I know and so no, it ain’t happening and we’re gonna see how this plays out and I’ll let everybody you guys can all go and enjoy yourselves you know to do whatever the hell you want and then let me know how that turns out and then I’ll decide after that second one what it is that we’re going to do but for now we’re cool we take it easy and that’s it, man. We did we just but my personal choice, right, my personal choice to do that. It’s not as if someone is forcing me to do it. I’m choosing that this is the best way for myself and my family. Enough. All right. Well, Hernan How about you man, things are like you’re moving into wintertime right? I always get
Yeah, it’s hot summer-like wait a second I was wearing a sweatshirt what hell’s going on? Yeah, actually actually all of you guys are well Marco Marco is like, you know, he’s in a good spot 20% but all of you guys are you know getting the nice season. I’m getting the shooting season. Yeah now so now but yeah man it’s good today was a good day.
Like warm-ish. But yeah, we’re getting into winter and all of that so see how that goes, could you? Oh, Chris How about yourself? Yeah, yeah can’t complain man sun’s out the sun is shining all day. I mean it’s dark right now and the best part of all Friday the gyms opening back up and stuff so things are really good standing. Well, I’m going to circle back around Bradley, you mentioned a webinar and I wanted to touch on that because we had Brian, a mastermind member, along with Bruno, and you all listening can get to know both of them better and see what Bradley has to say to about this go high-level system. And Bradley, you want to tell real quick, I’m gonna pop the link in where people can go and check out the replay. Do you want to tell them about the webinar a little bit?
Yeah, Brian, one of our mastermind members reached out and basically said that he was using a platform, an agency automation platform that consolidates a whole bunch of different services and such all under one roof. He reached out because he thought that it would fit really, really well with the 2xyoruagency training.
Because it does a lot of the stuff that I talked about in 2xyouragency about how to automate, delegate or eliminate because this platform consolidates a lot of services that you may have separate subscriptions for and I always call it duct taping them together using Zapier or some similar application. And basically these have integrated services that do all
All of the same things that many of these external services do that we put, you know, we connect via Zapier, and it’s all under one dashboard. And so it’s a lot more seamless. And there’s a lot of really cool features inside there, like one of the primary feature that was, is used to pitch this go high-level application or platform is what’s called database reactivation, which is a very easy way or a simple way for you to get your foot in the door as an agency owner with potential marketing clients because you can. So anyway, I can’t really go into depth right now about that, but it’s a really cool platform. I signed up my own agency on the agency level account level so that I can create a first of all, I’m gonna use it for my own agency, but second of all, so I could also create a case study for how I’m using it. I’ve got some really good ideas that I’m going to be sharing in that case study that I’m gonna be putting to the test and then sharing in the case study.
As well on how I’m using it and how to generate kind of exponential revenue growth from it, as opposed to just linear. And so anyway, I think it’s bad, it’s very valuable, I would encourage you guys to go check it out, it does come with a 14-day free trial. So once you see the webinar, you know, comes with some free or some, I think it’s free, or it’s like five bucks may be to pay for some of the training that Bruno had put together, what he calls the quick start training for that. And so you can get all of that. And your first 14 days determine if it’s for you or not, but I think once you see some of the potentials of this, it would be something if any of you are trying to grow. I think you should absolutely take a good hard look at it. Definitely. Yeah, no, I mean, I don’t do generally local stuff. But I check this out. And like I’ve been looking at it and I talked to Brian about all the details and like I was starting to be like maybe I could find a way to you just like no stop it. But like for anyone out there who’s dealing with especially local clients or can find the right use case
Yeah, just blew me away from the number of services and automation that’s packed into that suite of tools and how seamless that is, is pretty amazing. So definitely worth checking it out. Real quick to this one came up today. So we constantly get questions about GMB verifications, right? You know, hey, where can you guys do GMB verifications work in MGYB, when is it going to be available? I’m going to cut to the chase GMB verifications are available right now. As always, we cannot tell you how long that is going to be the case. So if you are doing lead gen if you’re needing a verification for some other reason, this would be a very good time to put your order in because not only can you order now what you couldn’t have yesterday, you can get a 15% discount today while we’ve got it opened up. Also, it comes with a 30-day guarantee. And it’s about I believe, 14 day turnaround time. So pretty quick. I’ll post all of that in the chatbox for those who are live. If you’re not just head to mgyb.co, and head to the store, you can look for GMB verifications there you can also get syndication networks, Rs drive stacks, SEO shield, link building all that sort of good stuff.
And circling back around. I wanted to touch on this real quick for those of you who are watching us for the first time, thank you very much whether you’re watching live or catching the replay on YouTube. If you want to go to the right place, head to semantic mastery comm slash HD questions every week, we asked you to limit your questions just to one. Unless you’re live, you can ask some more. You know, we get down there. We just want to make sure that everyone has a chance to ask their questions. So if you ask some questions, we may not get to all of them just before Warren. And then secondly, we encourage everyone to check out the battle plan and go to battle plan dot semantic mastery. If you want to get repeated repeatable SEO results that is for you. I’m not going to read the page to you you can go over there and check it out. But it is a fantastic tool that we recently just updated them released version four a month ago.
And then Bradley touched on this too if you’re an agency owner or a consultant that you want to get more clients, yes, you want to grow your revenue. Yes. And you want to scale your team, hopefully, yes. Then if you want to do that, head over 2xyouragency.com. There’s a ton of incredible training lets you crush it, whether you’re again, being a consultant, or if you want to build a true agency, and it doesn’t matter if that’s SEO, it’s other areas of digital marketing. It’s going to help you grow and make more money. That’s the bottom line.
All right, with that said, Guys, any other quick announcements before we dive into questions?
Good. All right. Let’s do it.
All right. Grab the screen.
You guys confirm when you see. See my screen.
Would You Recommend Ordering Another Drive Stack To A New Website Section Targeting Service Keywords In Different Locations?
So it looks like BB Now that might have been from last week. It looks like it was it will start with Bobby. Bobby says Hey guys, I got some questions. The first one was would you recommend ordering another drive stack to a completely new section of a website targeting a different service keyword in different locations on a large content site that would be perfect for the location sealed, am I right? Marco?
Yeah, that’s perfect for the extension. And it’s currently available and as a coupon sweep. So that’s what the drive stack expansion.
Yeah, we’re saying, Yeah, maybe if he already has the brand it because he’s saying another, right, a completely new section of the website. So we’re talking about the same website, money site. That’s how I’m seeing. I’m seeing something different.
He has a different service keyword, and a different location on a large content what so that’s, that’s just an inner page, I think what he’s describing the top of the silo. So you would aim the expansion on the current drive stack at that inner page, you’d get much more power going and extending that initial drive stack then you would be doing a completely different drive stack, g site. Sure, gotcha. Okay.
Would You Recommend RSS Masher To Drive Traffic To A Money Site And Lead Gen Assets?
The next question was GMB.Thanks again, I’ve not used them for lead gen assets but I have in the past I haven’t built since the updated the new version of RSS master which is even better. But to create the kind of like Kwazii PBNs and when I say PBNs, they’re not like what we would traditionally think of a treat PBN, these are real sites to generate real traffic and that’s the differentiator, right? having real sites generate real traffic. With automated content posting to them right through all the RSS feeds that you splice together and RSS masher and all the really cool shit you can do. You can take a look at the most recent webinar we did with Damon Nelson, about the most current version of RSS masher and see some of the examples of the sites that he builds are 100% honest.
Major content sites using RSS masher. And they’re freaking beautiful sites. And he’s generating affiliate income and, you know, like AdSense income. And so such using those sites because they do generate traffic, they look beautiful. But from an SEO standpoint, I looked at it as like, hey, this could be really good to generate, you know, in related content type sites that could feed traffic back to a money site or a lead gen site or whatever. So, I mean, I think it’s certainly possible to use it for that I haven’t done it myself just to be honest because it’s not the strategy that I’ve been pursuing. I’ve wanted to in fact, I even talked about it with my partners here. I would love to have some time to play with that and set up some sights but I haven’t done it yet. I think Marco. Weren’t you guys gonna try playing with that a bit. I know it probably hasn’t been done but wasn’t that on the to-do list?
It is being done. What we are currently testing it and we won’t like there is anything. I’m not personally doing it but I got my mini mastermind, which is where all the evil takes place where we can go after everything. And there’s a couple of people in there who have a license. And then one of them is using our license as I gave her our license to go and try it out. So they got together. Three of the people in my seven-person mini mastermind got together. And what they’re doing is they’re sharing information on how to make make it work in the best way possible. And then they’re going to come back and report it to me and we’re either going to make it available through MGYB as a service, or I’m not sure how we’re going to offer that but there’s definitely something in the works with that RSS masher. It’s just you guys if you go get it just be prepared because there’s a high learning curve is that simple software that you’re just going to go and plug and play
You have to be prepared to go through the training to go through the process, gathering up the feeds making everything look right. And then you know that that’s when the magic happens and I can’t wait to blast that. Now get it, give it a companion g site and drive stack, expand it, and then blast it with link building and some embeds and see what happened. I can’t wait.
Yeah, it looks good. As I said, I wish I had more time to mess with it. Because I think there’s a lot of potentials there as well. So, so maybe next Wednesday, or the following Wednesday, we can give people a preview. But again, the first ones that’ll get a preview, it will be my mini mastermind, and then the semantic mastery mastermind, the heavy hitter club, and then we’ll go public with whatever we have. It’s still a few weeks away, it takes time. That’s all
Is It Possible To Get An Iframe For A Drive Folder?
so Frank’s up. He says it is it possible to get an iframe for a drive folder tried adding a link into iframe generator and it came back saying the page was blocked from being displayed? also. Well, first of all,
The first part of that is Yeah, you can use to be able to do that. But no, I haven’t tried since the updates recently. Marco, can you? Yeah. Not through the iframe January? That’s why I tell people to code their own code. Yeah, because you can’t do it that way. You have to separate the, I can’t go through the process that you have to get the folder ID to be able to iframe it. And what you have to insert in an iframe generator is the entire URL, and you can’t do it that way.
Okay.
Publish to the web would be a file setting in the drive used to say publish to the web, it would give you an embed code for the file or for the folder, but I think that has been taken away correct recently. Uh, no. I can check that right now. I mean, go on and let me take a folder that has nothing in it. And we’ll just move on while you’re looking that up.
Do You Have Any Link Building Services In MGYB For T1 Money Site?
He says also with MGYB, do you have any link building services that could be used for tier-one money site or only g sites? Yeah, that while the SEO shield can point back to your money site, right, which includes the drive stack files and folders as well as the G site. Also, press releases could be used for tier-one money site, right where your money site tier-one money site is. It’s redundant. That’s like the Department of redundancy department. You know what I mean? So, yeah, your money site, again, press releases and the SEO shield? Those are the two things that I would recommend. Am I missing something?
No, no, no, I don’t think so. And I can’t find it. I can’t find published on the web by the way. That’s what I thought had been removed since the recent update. But it used to be able to do it that way. So hopefully that was helpful.
What MGYB Service You Should Use To Rank For A City That Is Three Hours Away From The Dealership Location?
Mohammed’s up, it’s up mom and he says, Hey, guys, a client is asking me if I can rank his Volkswagen dealership for VW related keywords in a city. Three hours away from where the dealership actually is.
Actually, how would I go about this? I know I can get a GMB from MGYB for the New City and add a new city page to the money site. What else would I do?
Well, the problem that I see with that Mohammed is it’s a dealership right? So if you’re getting a GMB for a dealership which is a storefront business, right with the customers come to the business location, and you’ve got a spammed GMB listing, that’s three hours away from where the dealership actually exists, then, how is that going to play with potential car buyers? When they’re looking to go to a dealership in their local area and they’ve come to find out it’s a spam listing and instead they’ve got to go three hours away to buy a Volkswagen. To me, I don’t think that would be advisable for the reasons I just mentioned. Maybe I’m misunderstanding the question. Anybody else interprets this another way?
No, that’s the way I’m I’m reading it unless the dealer is opening up a dealership in that city in which case, you would need spam. GMB. Right. Correct. Yeah. But yeah, I mean, I am not willing to drive three hours to go look at a car, like my dealer has to be closed by where I can just jump in the car. 1015 minutes, I’m there and look at the car and decide if I’m gonna buy it. Because I’ll be people. Yes. I mean, the idea behind it is correct. People are going to first look online to find a car that they liked, and they’re going to find the dealer, then they’re going to go visit the dealer to see the cart. Who’s going to drive? Did you talk that to this dealership owner, by the way, and ask him Who do you know that’s going to drive three hours to buy a car when they can buy one mic in the city? I don’t understand the thinking behind that. Not only that, but don’t you think it would piss a potential customer off if they were misled to believe that a dealership was in their local area just to come to find out that it’s three hours away? I mean, it’s not just that like if he was promoting like ranked a page organically for the city that is three hours away, and says, Hey, we sell cars. Were our dealerships over here and they’re honest about where it is. It’s very likely most people are going to drive three hours away anyways, but at least they weren’t being dishonest about it. Whereas having a GMB for a storefront business where a store doesn’t actually exist, that I think in my view would piss me off if I put driving directions and go show up at this place to find out that it’s it doesn’t exist, and then I got to drive three hours away to go where I intended. What about other car dealers dealerships? wouldn’t they be pissed if you’re faking? A GMB and I just totally am in the area. I don’t think VW corporate would be too happy with that with you faking GMB. I don’t know how much trouble I mean, you can get into a whole lot of trouble behind that. talk to this guy. talk some sense and then
yeah, just find out what his intent is really. And maybe you already know it, Mohammed and it just wasn’t conveyed in that message.
Yeah, but yeah, I mean like I said if I was going to do anything it would be to try to just rank organically for that and just be honest about where the dealership is and why they should drive three hours away to purchase a car at that particular dealership.
SEO Shield Question
Alright, moving on uh, next question is Hello everyone recently I purchased an SEO shield and since I got some discount for link building, I also bought that so I placed the order for SEO shield and link building altogether. What I found out that instead of building the links to my properties, they pointed all the direct all directly to your money site. Okay, you can edit the URLs to build links to an M GI Bill, Why be disregarded that and build all the links to your money site? No continue can find that hard to believe okay. When I inquired from support about it, they said since you had provided the URL file, we built all the links around that. But they also said that they don’t recommend it. I’m a new user purchasing SEO shield first time and also not aware of the internal tech now technicalities excuse me of SEO SEO. So I provide all the information including the URL file because I thought it might be required to build the SEO shield since I bought the SEO, SEO, and link building. So I believe that SM support will follow the best practice since I’ve gone blindly trust SM for SEO related stuff. So my question is Why were the links built directly in the money site even when it is not recommended? No one will pay for the money to I’m not sure what he says.
Now, he says that the links can’t be removed. This website is my six months old hard work. I don’t want to degrade my website by any means. So what should I do now? Should I disavow the links pointing in the Excel sheet? Please suggest, okay, um, the first part of that. I’m not sure if you came to us cold and you don’t know anything about our methodology, then then I could understand where that confusion may have come from.
Perhaps we need to have that clearly explicitly outlined on this on the order page or the order submit Details page. In other words, if it’s not already, but
As far as what you know, we didn’t build all the links to your money site URL. If your money site URL was listed in your submitted URLs list, then some links will have been built to your money site URL. But in all of our training, we always suggest we actually won’t build links to your money site URL if we know that it’s in there. So I don’t know what to tell you on that other than and as far as disavowing Marco doesn’t ever recommend that I’ve done it in the past haven’t done it for years.
I don’t think Have you seen anything negative happen? We don’t suggest it, but I don’t know that it is going to cause any problems. Marco, what do you say about this? I say I have a really big problem with this guy. Right? Because this was sent to support at mg y v.co. And I heard from Deadia and he said, hey, look, you know what, what can we do it with this? What can we do for this person? So we’re looking to do the right thing. Here. Look, I can remove all I think I can remove all the links
But it’s gonna take a while I so we aren’t talking about it, he doesn’t even give support a chance to respond and let him know what the answers are. He comes here to a public forum to air the laundry. And I understand that. I mean, in no way Is this a recommended practice. But I mean, he submitted the URLs for us to build links to if you give us a spreadsheet, how are we to know that there’s a money site included in the spreadsheet? I mean, he’s assuming that we’re supposed to assume and look these, the logic behind this evades me because I just don’t see it, how we’re supposed to know that he’s submitting his money site from now on. And so now we know that we need to make sure that we tell people explicitly on the order form do not submit your money site URL. So thank you for that. But I don’t appreciate
This being aired on a public forum, where we’re taking care of when we’re looking to do what’s best for you and for your website. Not that anything bad has happened. Not that anything bad will happen. We don’t know yet what would happen, but it’s still in the discussion stage and he doesn’t even give it an opportunity comes publicly as Hey, you guys, I thought you were supposed to follow best practice practices and whatever else he says. And I just don’t appreciate it. Give us at least a chance to do the right thing. And then if there’s a problem, if there’s no resolution, then you come here and you speak to us publicly. I thought about writing to you by the way. Because I saw this, I saw the way he called it the ticket, come through and I know I’m supposed to stay away from customer service. But I thought about writing to him because I don’t see the logic. If he submits the URLs to build links. That’s what we’re going to build links to because the customer as always, right? So if you want links built to your money site, in spite of the fact that we don’t recommend it, and then we say, Don’t ever do it, we don’t do it. If you submit the URL, and it’s by mistake, and I’m not saying that you did it on purpose, if by mistake you included in my site, or you didn’t know, it’s going to get links built to it. Now, yeah, we are going to try to do the right thing. That’s all I can say. We were trying to do the right thing before, even after having come on a public forum, and then like hitting on my last nerve, we’re still going to help you out.
Yeah and I don’t know that it’s going to cause any problem. We just, we don’t build links, the types of links that we sell at MGB directly the money site, we always in all of our training suggest not to do that because that’s the whole reason for the SEO shield right is because and that’s why it’s named the SEO shield because it shields your money site, from all the external threats.
SEO and link building that you can do because link building to your money site can, doesn’t always but can create a problem. So it’s not a guarantee that you’re going to have problems because that happened, it might not cause any problems at all, we just don’t recommend it, we suggest not to do it, because there’s no need to because we push all the power to the SEO shield and use the SEO shield to launder basically clean any potential negative juice through Google properties and through high authority assets, that and push relevancy essentially, eventually to the money site. So again, we don’t know that it’s gonna cause a negative impact at all, we just don’t, we don’t test it. Because we don’t do that we always recommend building them directly to the SEO shield. Again, that’s the whole point of the SEO shield. So we have learned, we have now decided or just came to the realization that that needs to be very explicit on the order form, submit page, and that makes sense and we’ll make sure that we make that change and Marco and Dadea, our link builder, are going to do what they can for you. So hopefully that will suffice.
How Do You Use Press Release To Achieve Better Rankings?
Next question, SMS insurances total newbie here, I just ordered the press release. Not sure where to start. I’m clueless on what to do, and the advice would be great. This is awesome that you asked this question because I’m actually working on a little mini-course for press releases for people that want to order and not for SEOs. But for business owners. I mean, anybody can have access to it that they want, but it’s I’m doing a little mini-course for press releases.
For MGYB, in other words, a little mini-course on trying to teach a layman right or a business owner, somebody that’s not an SEO, how to get the most use in the best use the most traction from press releases that you order from MGYB. And I’ll have that done by next Tuesday for sure. Maybe even possibly will be available on by next Wednesday for people to go download as a Lead Magnet or whatever, we’ll see, I don’t know if I’m gonna have it ready by Tuesday. I don’t know if it’ll be ready on Wednesday for public consumption. That said, I can give you a brief rundown on it. Because I was actually working on that presentation earlier today. In fact, it’s over here. So I can show you that I’m not kidding, do it yourself press releases, leveraged PR marketing for your business. So this will be both a presentation as well as some of that stuff hasn’t been added yet. But it will be a presentation that will be available, as well as some videos. So it’ll be like a little mini training course, on how to get the best uses of press releases, and then what to do next as well. So really a quick rundown on that is, first have an understanding of what your keywords are that you want to promote, right? So your primary products and services, products and or services, or an event if you’re promoting an event, whatever, whatever you’re trying to promote. You want to have a set of keywords that you’re looking to promote. And you want to submit that as the primary keyword for each one of the press releases.
So the press release writers, the writers that they’re really good about creating brand plus keyword association. So if you submit the keyword that you want to be used as the primary keyword, they’re going to create that they’re going to use the brand name and the keyword in the title. Okay, which is very, very important. And then they’re going to write about whatever it is that you instruct them to write about. And you can be as descriptive about how to like, you can tell them the tone that you want, that you want them to write it in, you can tell them certain things that you want them to highlight within the press release. Or you can be vague, you can just say, here’s the URL that I want you to promote. And they’ll go look at the URL, also look at the brand and they’ll create a news angle story, that they’ll write a press release about so it makes it easy for you guys if you have something specific you want written about. add that in the writing description. If you don’t and you don’t know how to create a newsworthy angle, don’t worry about it because that’s what the press release riders do. So you can just submit a URL and say this is the primary
URL I want promoting, write a story about it right. And though they’ll figure out a way, which is why I love using it, because it takes the responsibility right off of us to come up with the angle all the time. They’re really good about that once the press release is published, or you want to also link back to whatever you’re primarily trying to promote. So for example, I like to, by the way, if you’re new SM, s and s insurance, you can go to our YouTube channel youtube.com slash Semantic Mastery and use the channel search feature. And you can even go to Google and search for a press release or PR silo stalking or press release, SEO, semantic mastery, something like that, and you can find a webinar it’s actually still on mg y v. If you go to the webinars tab on the MG y v.co. website, you can take a look, I think that was the last webinar that we did was PR silo stalking, and that’ll give you a really good description. It was almost an hour You know, I don’t know 40-minute webinar or whatever specifically about how to get the
Most uses out are the best use out of sight, press releases. So again, you’re going to want to have at least one URL that you’re going to promote, you can have up to three, I usually recommend only two URLs per the press release, unless you’re siloing press releases, in which case you’ll have three, three target URLs that you’re promoting within the press release because you’re going to be linking back to the previous press release within that silo. if all of this sounds foreign to you, just go check out that webinar that I just described. And then it will tell you exactly what we do to get really, really good results with press releases. And just an aside to kind of a point to kind of reinforce this is I was just talking in the mastermind two weeks ago when I did my last mastermind webinar, about how I have a GMB asset as a lead gen asset that I hadn’t done anything with it was published about a year and a half, maybe two years ago, but I never optimized it never did anything to rank it. And I did three press releases in one week to push that GMB asset and all it has is it’s a GMB location. You know, profile and it’s got a GMB website. It’s not connected to a money site. The money site is the GMB website. And I did three press releases in a week. And the son of a bitch disappeared from maps all together for about three weeks. But then it popped after three weeks of it like not even showing I thought it got it was doing a Google dance. But I’ve not seen one this drastic, or this is significant of a Google dance to where it like literally, the listing disappeared, it disappeared entirely from Google Maps. And then all of a sudden bounce it when it popped, it popped into number three, the C position in the maps three pack from just three press releases in a week. Now that’s those results aren’t typical, but I’m just sharing that because it does show you that and all I did was PR silo stacking method, the same one that I’m suggesting you go watch that webinar to learn the strategy. And it works guys. It really does work. So that’s what I would recommend is
Just first go look at that webinar. And then after you have published the press release, it’s always better to do like one press release isn’t going to move the needle much, if at all, but when you start to do the silo stacking with press releases, you can do significant damage with that, and in a good way, right, yeah. And then from there, the next thing you can do is do link building gigs to the press releases or to the organization page that we provide. When you order a press release. That’s something else and embed gigs. You can do embed gigs as well, but don’t link directly to your money site. Anyway, you want to comment on that anybody?
From dance is real man. Right? We tell people 21 days actually, it’s 20 days. But I tell people 21 days just to be sure they’re clear of it. And then that’s when you go and take a look at everything. You decide what to do, but it’s very real. I don’t know why more people don’t talk about that. They just see rankings drop and then they go try to fix it and they make things worse instead of trying to instead of the result being better.
You just supposed to leave it alone until like you said, it just comes back and then you decide.
Unknown Speaker 35:06 Yeah, what’s interesting is, like you said, for about three weeks, I haven’t seen something that drastic of a dance in quite some time to be honest with you. And so I was a little bit nervous. I was thinking like, What the fuck is going on with this, this listing? And all I did was a handful of GMB posts to that listing over the course of those three weeks that was it, nothing else. And like I said, it popped and when it did, it’s, it’s in the number. In fact, I just got a lead from that today for sure, for Tree Removal in that particular city. So it’s producing and all it took was three press releases, which again, is very, very powerful. So it used the exact same method I just mentioned was PR silo stacking, so just go watch that webinar. It’s done in the MGYB, webinar archive, and it’s PR silo stacking, and it works really, really well.
Okay, next question. DC SEO says, Hey guys, I received the ROI as part of my shield back and your wise keywords are the ones that gave your team they’re in the same niche, but very different to what I handed in Is this right? Mine didn’t have any location or mine, I guess he means mine didn’t have any location as per instructions and what I received that keyword plus locations from around the world. I’m in the UK as well as a ton of keywords that are irrelevant to my services. I don’t know how that could happen. Any, any suggestion? No, that doesn’t sound right. But this isn’t the forum for that is it support at MGYB.co. What happened? Give us the order number. We’ll go track it down. And if we have to do it over, we’ll do it over we’ll talk to the VA who built it. I mean, we take care of everything guys. We always do we always try to do right, by everyone. You have to do things in the proper forum.
Last week, end of last week or whatever, I think it was Friday, I announced that we had cracked the code that we were able to now extend the drugs tax because we had automated it. And then someone posted in all of our groups, well, what if I have a VA? How do I train them?
And so now, no matter where I respond, it’s going to look like I didn’t respond and all of the other I would have to go and respond in all of the other groups, the very same thing that I responded in the one group and it’s gonna make it look in the other in the groups where I don’t respond like I don’t care or it doesn’t matter or I didn’t want to respond or whatever. I don’t like guys do things in the right place. And at the right time, this first goes to support. If support doesn’t take care of you, then come to us and let us know. And then like, I know, one of the owners in MGB and I’ll have a talk with him and see what we can do about rectifying the situation, but it’s in here in a public forum. I can’t do anything for you.
Yeah, Fidel. If it was indeed a mistake on our end, then absolutely. We just kill that drive, stack, and build and one for you. So and it won’t, it won’t hurt you at all. So it’s not an issue if it was indeed our problem. If you submitted the wrong keyword file, that’s one thing, but if it was, somehow it got built with keywords that you didn’t submit, which is unlikely, but people are human things happen. So if that was the case, just bring it to supports attention, we’ll take a look at it and if that was indeed the case, it would just kill that stack and then go to a new one, and it won’t it won’t cause any problems. So that’s the beautiful thing about those guys and that’s also why we talked about using the SEO shield for clients and stuff like that because you get the accounts back and you could protect your work right? Because if something happens and you get fired or the client stops paying you I’ve had that happen where they just ghost on you, you know what I mean? The business still exists but they just won’t answer phone calls or emails when they owe you money that kind I’ve had that happen several times over my career. You can go in and just kill the drive stack, delete it. I don’t even set it to not public which is it’s changed now anyways and because it can still push power, even when it’s not indexable. But you can go in and just kill the damn thing or rework it to point somewhere else, you know, to meet to their competitor, that you can go land as a client. So that’s one of the beautiful things about it. So it can be remedied. That’s not a problem.
Can You Create A Subdomain, Rank, And Redirect All The Pages To Another Site While Maintaining Its Ranking?
The next question was, can you create a subdomain website and rank it and then redirect all the pages to another site? And the subdomain maintain its rankings? No, because the redirect will point to the new location and new locate the new location is going to replace the subdomain at some point, right? You can’t redirect a URL and have both the URLs still appear in search, or they might temporarily, and I don’t even know that that’s true. But Google will whatever the redirect is eventually that’s what will rank and the other one will fall out of the index entirely. Am I right in that, or am I missing something? I’m not I think you’re absolutely right. I don’t see how you can’t since you’re telling the bot through the 301 that the page or everything in that sub-domain moved permanently somewhere else. Yeah. You could use I mean, that’s what it is. Yeah, you could use a canonical. And it can both pages can rank. I’ve seen that many times, you’re telling Google with a canonical, like, hey, this page is similar to this page over here, give the credit to this page, right? And then Google sometimes disregards that and well, you know, both pages will index and they’ll both rank. And that happens. So I would suggest a canonical instead of a 301 if that’s what you’re trying to accomplish, but remember that just because you canonicalize. It doesn’t, you know, doesn’t mean Google’s going to honor that. It also doesn’t mean that they won’t honor it. Right? It just kind of it’s kind of a crapshoot. So yeah, what, what that is canonical is when you have similar or the same, and it doesn’t have to be two. It could be two or more, however many copies of that document. There is there exists. You can tell Google which ones the master copy is and to rank that one, rather than all the other. Now, whether Google follows the directive, well, that’s up to Google. And they’re not telling what they’ll do is right.
Yeah, and just to, you know, kind of reinforce that I’m working on a tree care project. for it, you know, for new, a new lead gen service provider that I got. And it’s a case study that I’m doing in the mastermind, and I use tags, tags to create location silos anyways, a Google, it’s a new site, right? And my blogger just started blogging for the location posts on the site. And the way that we’re doing building it out with using tags to create the location silos. Google was ranking the tag pages, but not, but not the posts that I wanted to be ranked. And it indexed the tag pages first, right and the tag pages because some in some cases, they’re unique tags, which means that the tag page is a duplicate of post, that if you guys understand how tags work, that’s what happens if it’s a unique tag, it’s only in one post, then the tag page itself is essentially a duplicate of the post. And so for whatever reason, Google index the tag pages instead of the posts, and so the tag pages were ranking for the keywords, but not the post. And so and I even set the canonical in the tag setting with SEO ultimate Pro, you can do that because you can go to what’s called the Global canonical manager, or even the code inserter plus module, you can actually go in and add like a separate canonical for each tag and all that kind of stuff anyway. So I added the canonical URLs for the tag pages to canonicalize to the post, right, when it’s a unique tag, you can do that. And but Google wasn’t honoring it. And about two weeks went by and so finally I went just this week, I just went to search console, and forced Google to recrawl the posts or excuse me, the tag pages because they had the canonical URLs in the HTML header to point to the posts that I wanted to give the credit to. Right and that’s what I want to be ranked, and it only took about 24 hours, and lo and behold, now the tag pages aren’t indexed, but the posts are, which is what I wanted. So again, it, you know, that doesn’t mean that that’s always going to happen, because it could be that Google doesn’t honor the canonical or doesn’t, you know, doesn’t recognize it for whatever reason, they, By the way, you can also check that when you submit inspect URL in Search Console. And once it inspects the URL, it’s going to tell you whether it’s in Google or not. And there’s a drop-down setting that your menu that you can click on to expand, it shows you additional details, and it’ll tell you what the Google recognized canonical is for that page, or that post whatever URL it is that you’re inspecting. Right? And so you can clearly see what Google seeing. So you can force a canonical, and then go ask Google to request indexing. And then once it does, you know you can look at the code that it shows like the rendered page and it’ll tell you the details of that and it’ll show you if it if it saw the canonical or not. So anyway, hopefully, that was helpful. Do you see SEO
Is It Okay To Embed MyMap Via Tag Manager?
Is it? Is it okay to embed the mind map via Tag Manager? I’m not sure how you would do that.
I’m not sure how you would do that. Tag Manager creates container codes, right header code, and Body Code. And then you inject things into that like scripts and tracking codes and pixels and that kind of stuff. And I don’t know what embedding a my map would do, or if it would even read. Is that something you have any idea about? Marco?
Hello, sorry. Yeah, sorry about that. I was talking intimidated might not I think you can. You can use iframes with Tag Manager not not only that, you can track them. Hmm. Am I giving away too much? Oh, nevermind.
I’ll have to play with that DC. I’m not sure. I’ve never done it. Don’t listen, go play with it. And then and then look at all the nice stuff that happens in there.
Okay.
Cool, well there you go.
Is It A Good Deal To Have A 1500 Monthly Retainer Plus Sale Percentage?
Unknown Speaker 45:03 Alright, so moving on next one is Josh says I am changing locations from my current office to a shared workspace and apparently with Google, this isn’t a verifiable address so they won’t verify my GMB profile with this type of address. With the MG y b GMB service will this help with this issue?
Is it a storefront or a service area business that would be my question. Can you get a listing right now a GMB listing through MGYB? Yes.
As we talked about with Mohammed’s question earlier, if it’s a storefront business, I don’t recommend using a spam GMB listing for any type of storefront business because you mislead potential customers because they think it’s in one location and you are indeed in another location. So the only time I would ever recommend using a spammed GMB listing, let’s call it what it is. As for a service area business where the actual physical location in the GMB profile is hidden from the public, so it makes sense. So again, if it’s a service area business, then yes, that would help you. If it’s a storefront business, I wouldn’t recommend it.
Any comments, guys?
No, I think that’s absolutely right, man. It’s a myth. You got to know what you’re getting into. Especially if you’re, if you’re going to spam it, right?
Yeah.
I’ve gotten away from doing spam, GMB listings just because the how much volatility there’s been in the last, you know, many months. Um, so I’m working more heavily on the organic side. Now, again, which has been years since I really pushed that. So it’s interesting, and that’s what the tree care project that I’m working on is, in part is a case study for the mastermind, is working on mostly organic rankings. I do have some GMB locations that are going to be incorporated into the project most of the organic rankings. And I’m also doing a lot of call ads call-only ads for Google ads. They are
If you’re very specific with Google call-only ads with your what I call Bullseye keywords, then you can get some pretty good results with that. It’s a lot less expensive than actual clicks to like, you know, regular PPC pay per Click type ads, pay per call ads are a little bit less expensive if you have very, very targeted keywords with location modifiers and such. So that’s what I’m working on right now.
What MGYB Service Should You Use Get More SEO Clients?
Lonnie says I landed my first client concrete company 1500 dollars per month plus percentage of sales. This is a good deal fucking a man. Congratulations, Lonnie. That’s all that looks like it looks like a really good deal. Absolutely. That’s a cherry deal for sure. So congratulations, man. I’m gonna hop in real quick and say it’s all relative, right? One congrats on getting that. Especially the percentage of sales and revenue. That’s a big one that I think a lot of people miss out on. But keep in mind too, this is totally dependent on what he’s doing for that. 1500 That’s true. You’d be getting worked to the fucking ground for 1500 but you know
It’s up to you, you You are the person who can determine whether or not that’s worthwhile. Yeah, that’s a great point, Adam.
And just know this, if it’s your first client, you probably are going to be work to death anyways. Because it’s your first client and you will learn over time, how to set boundaries with clients. Just talk to Mohammed who’s always here asking questions every single week. Mohammed’s been following us for a long, long time, and we’ve watched him grow considerably over the last couple of years. And he’s experienced a lot of growing pains and come here and ask for advice. And that’s what this forum is for Lonnie. So feel free to come back and ask questions every week. concerning how to handle certain situations doesn’t always have to be SEO related either. It could just be about how to handle particular clients, business operations, management, outsourcing, all that kind of stuff. Guys, we’re here to help grow your business as much as possible. Yes, we talk a lot about SEO. But there’s a lot of other things that we’ve all learned with our experience over the years on how to, you know, help you to avoid some of the mistakes that we’ve all made.
But just know that it is your first client there, it’s likely you’re going to be work to death for that client. And that’s okay. Because you’re going to learn a lot from that. And you’ll begin to learn how to start to set boundaries. And remember, you know, one thing I want to recommend is, you do need to also set like communication boundaries, I don’t know that your new client is is somebody that might message you outside of business hours or over the weekend and that kind of stuff. But I’ve got a lot of clients that still to this day do, but I’ve trained them that I don’t reply to messages after hours or on weekends. Unless it’s an emergency like I have a preschool client that had a site go down on over a weekend and I had my daughter and I did actually help him because he’s a really good client and me, you know, I felt for him and I wanted to help him but very rarely do I ever reply to anything outside of ours, because once you set that precedent, people will take advantage of it. I don’t know that they mean to be malicious, but they just think that hey, I messaged him at night and he answered me, so, therefore, it’s okay for me to ask questions at any time, I would recommend that you know, as your first client, you need to start to learn how to set boundaries right upfront.
Anyways, let’s get back to the question. Sorry, I’m glad that Adam put that into perspective, because I immediately saw that percentage. And my mind went to the mat, my mind always goes to the numbers, where I normally get this company to 100-200k a month recurring for you know, out of if it’s like Costa Rica, where they work around, like, it’s killer money, it’s killer money, but even if it’s seasonal, right, you can’t work in the winter, if what if they’re doing driveways or whatever it is that they’re paving. If they’re laying a concrete slab, you’re talking about 100 k easy and if you charge 10 to 15% of that recurring, then I’m seeing that as a really good deal. If you’re going to be worked to the bone and the client can’t close. Then you got a problem. So thanks for putting that into perspective.
Yeah, not to downplay it. Yeah, definitely just wanted to tell because the way he phrased it that’s what gave me the hesitation. It’s like, Is this good? Like, man, there’s no way for us to know you’re the one who’s got to do that. But you know, congratulations on doing that. That’s good to see. Yeah. And I mean, like I said, Just remember, as your first client, you will make mistakes, there’s no question, you will work harder than you probably should. And that’s okay. Like I said, you’re going to learn from that. So, you know, just keep that in mind. Remember, come back here and ask questions often and we’ll try to provide you as much advice as we can. He says, also, I’m looking for simple services I can use to get me in on getting clients and suggestions. By the way, I love the video lead gen 2xyoruagency. Well, there, there you go. You have the video lead gen system and 2xyoruagency which is great for prospecting and generating prospects, right? Don’t build that pipeline first. Right? And that’s super, super important in through having a full pipeline of prospects and making presentations sending proposals, right so pitching prospects, you will get better, you’re gonna lose money upfront, and that’s okay. But you will get better you’ll be able to polish your presentation and your pitch and your message and all of that. And so just that’s why it’s so important guys to fill that pipeline full of prospects so that you can make those mistakes. And not every prospect that you talk to is going like you depend on them to be able to put food on your table. If because if that’s the case, desperation comes through and everything that you do, and they can smell that from a mile away. And so I think it’s better to have a pipeline full of prospects because then it’s okay, you don’t need anyone of them because you have more behind them. Right, that makes sense. As far as simple services, I recommend getting the most updated version of the battle plan if you don’t already have that. A lot of that was covered in 2xyoruagency anyways, but the battle plan is a very succinct version of what we recommend to get results and timelines for doing so and all of that and it’s very inexpensive. So I’d recommend you pick that up if you don’t have it already.
I’d also say mgyb.co, I mean everything there for you to offer your clients, whatever it is that they want. Everything is their press releases, liquidity and anything and everything that you need to do to produce results for your clients in MGYB.co. And if it doesn’t mean you have a good idea of a product that let us know.
What Is A Money Site?
This is a great question from Josh, he says, And see, guys, this is the thing you know, I think we often forget. Because we’ve been in this industry so long that not everybody understands the terminology. He says one more quick question, what exactly do you mean by money site that means your primary digital asset so like, whatever your primary domain is that you host your, your website for your business on? That’s what we call a money site. Why? Because it’s the site that generates you money, right? A lot of the other stuff that you know, we talked about is tier-one branded entity assets. Again, big terminology for basically meaning like social profiles and stuff that you can build a branded profile or presence on that you’re going to link back to your money site, your money site is your Epicenter, right? It’s your point of origin, it’s the golden frame, you always want to drive, all traffic all leads as much as possible back to your money site, because you have control over that’s an asset that you own and control, having ancillary profiles on social media properties and, you know, web to Dotto properties, and all that kind of stuff is great. And that’s what we do with the SEO shoot as we build all that stuff out. But ultimately, you don’t own those platforms. They could be taken away from you by Google, by YouTube, by Facebook, whatever, at any time. So they’re great to have. They’re great to use. But it’s best to try to use those to push people push traffic back to your money site because you do have control over that. And there’s so much more than you can do that. So your money site is again it’s your self hosted primary domain asset for your business, your company, your project, whatever it may be. Anybody else wants to take a stab at that? Yeah.
It could be your Google My Business website. It could be that it could be your your G site. It could be, you know, a free WordPress blog or blogger, Tumblr, or wherever it is that you choose to blog from, like, you don’t have to have something that’s self hosted. WordPress, are a self hosted domain for you to have a money site. This is like you said, it’s the place where you plan to send people to in order to make money and edit in order to sell your product service or whatever it is that you want people to see or buy. That’s your money site. Why? Because it makes you money. Not to say that there are other places that could make you money like social media, but it’s the primary source of what it is that you’re planning to do. Yeah, that’s a great point because as we talked about a lot of lead gen assets that I have don’t have a self-hosted money site. They are just GMB website.
In other words, the website, the Google My Business provides you which is free. And ultimately you don’t have full control over that Google does. Right. So I, you know, I’m glad Marco brought that up. Because I just mentioned self-hosted website, it doesn’t have to be that recommend that was possible. But there are times where it makes sense to not build a self-hosted website, for example, spammed GMB listings, it might not be wise to go through the trouble of building out a, you know, a self-hosted site because of all the work that goes into it. Whereas, you know, in case it was to get suspended, you lose all of them, the work that you did, essentially. So in that case, you know, the GMB website becomes the primary website for that location. Or another option would be like Marco said, you know, Google Site g site, right, so sites.google.com, that they, Marco and Rob have done several projects using those as the money site, and it works. It works really, really well. So the money site is exactly what Marco described, which is whatever it is that you’re using to make money.
If you’re going to build a brand, I think it’s important to build a self-hosted website with the brand name as the domain name, because you can really grow the authority of that brand and you benefit from that in so many ways. So, it’s a great question though. Alright, so the last question and we’ve only got three minutes left, we’re gonna wrap it up.
What SEO And Lead Gen Contract Do You Recommend?
He says, Lonnie says I’m having trouble with putting an SEO and lead with I’m sorry, with put an SEO and lead gen contract. Do you have any recommended contract forms? No, I don’t, you know, you could probably just go online and find some templates that you could use. I personally don’t like to use contracts I, I mean, I have in the past, but typically, it’s only for bigger companies that, you know, they want the contract. I like to do everything on a verbal agreement. So that and I always say this to potential prospects or customers look, you know, if I’m doing my job, you’re gonna want to continue paying me if I’m not, you’re not gonna want to continue paying me and that’s okay. I also want to be able to part ways from that client if we don’t dive well, we don’t agree on things if it’s just not a good fit, and I don’t want to be locked into a contract either. So I don’t expect my clients to want to be locked into a contract. And sometimes that burns me, for example, I had a home inspector client, that, you know, I very clearly stated what the timeline was going to be on results.
I typically asked for, hey, give me this much time. And before that time had passed before I reached that certain level of time that I mentioned, he canceled services. And I you know, And to me, that’s really unfair for both of us because he wasn’t able to get the results that he wanted, because it wasn’t, you know, fast enough for him even though I clearly stated all of that before we agreed to work together. But at the same time, I put a lot of work into that and it wasn’t able to fully realize the efforts you know, for him or for myself for my own satisfaction because he stopped paying me before all the work had been completed, if that makes sense. Sometimes I wish I did have a contract in place. But for the most part, I like the ability to be able to walk away from a client. And I also like them to know that they don’t, they’re not locked into a contract that kind of eases that.
That low and lowers the barrier to entry, so to speak. However, that said, there might be a difference of opinion here for some of the other guys. And you guys have a suggestion for him.
Now, you know me, I don’t do contracts. I hate him. I hate him. He locks me into everything. And what if I want to go out and maybe the client doesn’t want to go well, what if I want to go? What if I can’t stand the client? I want to go and then I’m bound by a contract for a year with this guy that I can’t stand that knows more or supposedly knows more than I do, which sometimes happens.
If you know how to produce results, then always go, “Look, I’ll give you results.” But record the quality I always record the call that that call. We talk
Bradley, what is going to take this long? I always have that recorded even though there’s no contract and I let the guy know Look, I’m gonna record the call. And then you can always refer revert back to that’s a contract, believe it or not, that’s a contract. Right? And it’ll hold up in most courts. I believe in the US. It’ll hold up, it’ll hold up in Costa Rica.
That’s a good idea. And yeah, if you disclose that right up front, and then get it on the recording, you do agree that this is being recorded, and that’s okay, right.
Yeah, exactly, exactly. I’m going to be recording this, I’m just gonna point this way. This way, we can refer back to the conversation, you know exactly what took place. I know exactly what to put in you walk them through, you know that this is going to take about 90 days for results. thereabouts. Because if you don’t, then you go into the process because I have to set everything up. And then we get everything going. I’m probably going to get two results before but I can’t guarantee any Google experience tells me that within 90 days, we should be able to see something, and then we can work from there but I need 90 days from you.
Are you okay with that? Yeah, yeah, sure, you’re gonna get that nine out of 10. So now you have a binding contract now, at the end of it you tell at the end of those 90 days when we meet again, then we’ll decide if we continue.
Now real quick, I know Adam is if you’re still paying attention, I know we’re a little bit over, but I think you have a little bit of a different methodology. Is there any way you can comment on this? Um, yeah, I just I’m trying to think like, I don’t have too much of a difference it’s kind of constantly evolving. But yeah, I mean, as far as contracts go like I stay out of that I’ve never done anything. Okay. Yeah. And then, if he’s looking for actual he may just mean, he’s looking for an outline for like a proposal or an engagement proposal. If that’s the case, just contact support at semantic mastery comm will point you in the right direction. I know Hernan put one out there we had as a free opt-in that you could get as an outline. And that can be really helpful. I mean, I’ve used other people’s as a starting point when I’m changing services.
Adding something in just so that I have a good starting point then you tailor it kind of to your specifics.
Very good. Thank you. Alright guys, thanks everybody for being here is Chris were you gonna says something? I’m sorry. I mean like he is like a lead gen contract. I mean, like why not sell on a per lead basis? I don’t see there’s an issue you can do like a contract that states the price of the elite.
Yeah. So you should be fine that way. It should be super easy.
Sweet. Well, thanks for your input, guys. And thanks, everybody for being here. We will see you guys next week. Bye, everyone. Bye, everyone.
Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 289 published first on your-t1-blog-url https://ift.tt/1WMpNvB May 29, 2020 at 02:42PM Semantic Mastery https://ift.tt/2YeHIxM
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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 289
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Announcement
Welcome to Hump Day hangouts Episode 289 to one where Hernan looks continuously shocked for some reason.
Hi, how's it going? Hernan Is everything okay. It's great, man. I'm feeling like shit, but here we are. All right, good, good stuff. Well, keep going here. Like I said it's Episode 289. Today's the 27th of May 2020. I can see we got a lot of really good questions already today. But if you haven't yet and you got a question, please put it on the page. First come first serve. And then I'm going to get into a few announcements. We've got some cool stuff that happened earlier this week. And then some last-minute announcements, things that we just found out about today that I want to touch on But first, let's say hi to the guys real quick and see how everyone's doing so
I'll start to my top left here Bradley. How are you doing today?
Good. I'm good. I just edited the video description in YouTube because still had some stuff from the webinar we did yesterday. So anyway, but I'm good. Things are good. I'm back from taking a week off, and it sucked cuz I went away for a week camping and ATV riding, thinking that I was going to get away and get to enjoy it and it rained the entire week, all day every day and it was awful. It was fucking miserable. So I wish I would have stayed home and worked.
Yeah, man, speaking of weird weather that so I'm in the Bay Area. So we just hit 95 the last three days, which is like 34 Celsius. It's just like, Okay, well guess I'll go out in the morning, go for a walk and then come hunker in here, shut the blinds and turn the air just thinking. So that's been my life for the past couple of days. So let's head go with the happier weather report. Marco. How are you doing?
The sun's out again. It's the rainy season and he's like the sun's out. It's rainy season man. Look, I live in paradise. All right, I can't help that. Make some money. Right? First of all, go get the battle. You follow the Battle Plan.
make some money. Hire someone who will help you. Train, apply, and make money. lather, rinse, repeat. And then you can go find your own Fortress of Solitude where you can just watch the world go by and you don't give up. Push your mouth but other than the outstanding weather
How are you doing marking things are going good. Things are good here man. Things are good. Yeah, I'm still like things are opening up a little bit here. Essential businesses and all that and all this other stuff, but I'm still self-parenting. I got three kids. They got to think about it and I'm not a spring chicken so that there's another person that I had to think about right because I can go out or like one but I have to think about my family. Yeah. And what I might bring, bring home and closer to home to make somebody.
I knew personally died of this. It's not as if it's totally foreign to me like I don't know anyone who is affected by this. I like what I do know. And so having it that cloth is not any longer six degrees of separation. it's like I know and so no, it ain't happening and we're gonna see how this plays out and I'll let everybody you guys can all go and enjoy yourselves you know to do whatever the hell you want and then let me know how that turns out and then I'll decide after that second one what it is that we're going to do but for now we're cool we take it easy and that's it, man. We did we just but my personal choice, right, my personal choice to do that. It's not as if someone is forcing me to do it. I'm choosing that this is the best way for myself and my family. Enough. All right. Well, Hernan How about you man, things are like you're moving into wintertime right? I always get
Yeah, it's hot summer-like wait a second I was wearing a sweatshirt what hell's going on? Yeah, actually actually all of you guys are well Marco Marco is like, you know, he's in a good spot 20% but all of you guys are you know getting the nice season. I'm getting the shooting season. Yeah now so now but yeah man it's good today was a good day.
Like warm-ish. But yeah, we're getting into winter and all of that so see how that goes, could you? Oh, Chris How about yourself? Yeah, yeah can't complain man sun's out the sun is shining all day. I mean it's dark right now and the best part of all Friday the gyms opening back up and stuff so things are really good standing. Well, I'm going to circle back around Bradley, you mentioned a webinar and I wanted to touch on that because we had Brian, a mastermind member, along with Bruno, and you all listening can get to know both of them better and see what Bradley has to say to about this go high-level system. And Bradley, you want to tell real quick, I'm gonna pop the link in where people can go and check out the replay. Do you want to tell them about the webinar a little bit?
Yeah, Brian, one of our mastermind members reached out and basically said that he was using a platform, an agency automation platform that consolidates a whole bunch of different services and such all under one roof. He reached out because he thought that it would fit really, really well with the 2xyoruagency training.
Because it does a lot of the stuff that I talked about in 2xyouragency about how to automate, delegate or eliminate because this platform consolidates a lot of services that you may have separate subscriptions for and I always call it duct taping them together using Zapier or some similar application. And basically these have integrated services that do all
All of the same things that many of these external services do that we put, you know, we connect via Zapier, and it's all under one dashboard. And so it's a lot more seamless. And there's a lot of really cool features inside there, like one of the primary feature that was, is used to pitch this go high-level application or platform is what's called database reactivation, which is a very easy way or a simple way for you to get your foot in the door as an agency owner with potential marketing clients because you can. So anyway, I can't really go into depth right now about that, but it's a really cool platform. I signed up my own agency on the agency level account level so that I can create a first of all, I'm gonna use it for my own agency, but second of all, so I could also create a case study for how I'm using it. I've got some really good ideas that I'm going to be sharing in that case study that I'm gonna be putting to the test and then sharing in the case study.
As well on how I'm using it and how to generate kind of exponential revenue growth from it, as opposed to just linear. And so anyway, I think it's bad, it's very valuable, I would encourage you guys to go check it out, it does come with a 14-day free trial. So once you see the webinar, you know, comes with some free or some, I think it's free, or it's like five bucks may be to pay for some of the training that Bruno had put together, what he calls the quick start training for that. And so you can get all of that. And your first 14 days determine if it's for you or not, but I think once you see some of the potentials of this, it would be something if any of you are trying to grow. I think you should absolutely take a good hard look at it. Definitely. Yeah, no, I mean, I don't do generally local stuff. But I check this out. And like I've been looking at it and I talked to Brian about all the details and like I was starting to be like maybe I could find a way to you just like no stop it. But like for anyone out there who's dealing with especially local clients or can find the right use case
Yeah, just blew me away from the number of services and automation that's packed into that suite of tools and how seamless that is, is pretty amazing. So definitely worth checking it out. Real quick to this one came up today. So we constantly get questions about GMB verifications, right? You know, hey, where can you guys do GMB verifications work in MGYB, when is it going to be available? I'm going to cut to the chase GMB verifications are available right now. As always, we cannot tell you how long that is going to be the case. So if you are doing lead gen if you're needing a verification for some other reason, this would be a very good time to put your order in because not only can you order now what you couldn't have yesterday, you can get a 15% discount today while we've got it opened up. Also, it comes with a 30-day guarantee. And it's about I believe, 14 day turnaround time. So pretty quick. I'll post all of that in the chatbox for those who are live. If you're not just head to mgyb.co, and head to the store, you can look for GMB verifications there you can also get syndication networks, Rs drive stacks, SEO shield, link building all that sort of good stuff.
And circling back around. I wanted to touch on this real quick for those of you who are watching us for the first time, thank you very much whether you're watching live or catching the replay on YouTube. If you want to go to the right place, head to semantic mastery comm slash HD questions every week, we asked you to limit your questions just to one. Unless you're live, you can ask some more. You know, we get down there. We just want to make sure that everyone has a chance to ask their questions. So if you ask some questions, we may not get to all of them just before Warren. And then secondly, we encourage everyone to check out the battle plan and go to battle plan dot semantic mastery. If you want to get repeated repeatable SEO results that is for you. I'm not going to read the page to you you can go over there and check it out. But it is a fantastic tool that we recently just updated them released version four a month ago.
And then Bradley touched on this too if you're an agency owner or a consultant that you want to get more clients, yes, you want to grow your revenue. Yes. And you want to scale your team, hopefully, yes. Then if you want to do that, head over 2xyouragency.com. There's a ton of incredible training lets you crush it, whether you're again, being a consultant, or if you want to build a true agency, and it doesn't matter if that's SEO, it's other areas of digital marketing. It's going to help you grow and make more money. That's the bottom line.
All right, with that said, Guys, any other quick announcements before we dive into questions?
Good. All right. Let's do it.
All right. Grab the screen.
You guys confirm when you see. See my screen.
Would You Recommend Ordering Another Drive Stack To A New Website Section Targeting Service Keywords In Different Locations?
So it looks like BB Now that might have been from last week. It looks like it was it will start with Bobby. Bobby says Hey guys, I got some questions. The first one was would you recommend ordering another drive stack to a completely new section of a website targeting a different service keyword in different locations on a large content site that would be perfect for the location sealed, am I right? Marco?
Yeah, that's perfect for the extension. And it's currently available and as a coupon sweep. So that's what the drive stack expansion.
Yeah, we're saying, Yeah, maybe if he already has the brand it because he's saying another, right, a completely new section of the website. So we're talking about the same website, money site. That's how I'm seeing. I'm seeing something different.
He has a different service keyword, and a different location on a large content what so that's, that's just an inner page, I think what he's describing the top of the silo. So you would aim the expansion on the current drive stack at that inner page, you'd get much more power going and extending that initial drive stack then you would be doing a completely different drive stack, g site. Sure, gotcha. Okay.
Would You Recommend RSS Masher To Drive Traffic To A Money Site And Lead Gen Assets?
The next question was GMB.Thanks again, I've not used them for lead gen assets but I have in the past I haven't built since the updated the new version of RSS master which is even better. But to create the kind of like Kwazii PBNs and when I say PBNs, they're not like what we would traditionally think of a treat PBN, these are real sites to generate real traffic and that's the differentiator, right? having real sites generate real traffic. With automated content posting to them right through all the RSS feeds that you splice together and RSS masher and all the really cool shit you can do. You can take a look at the most recent webinar we did with Damon Nelson, about the most current version of RSS masher and see some of the examples of the sites that he builds are 100% honest.
Major content sites using RSS masher. And they're freaking beautiful sites. And he's generating affiliate income and, you know, like AdSense income. And so such using those sites because they do generate traffic, they look beautiful. But from an SEO standpoint, I looked at it as like, hey, this could be really good to generate, you know, in related content type sites that could feed traffic back to a money site or a lead gen site or whatever. So, I mean, I think it's certainly possible to use it for that I haven't done it myself just to be honest because it's not the strategy that I've been pursuing. I've wanted to in fact, I even talked about it with my partners here. I would love to have some time to play with that and set up some sights but I haven't done it yet. I think Marco. Weren't you guys gonna try playing with that a bit. I know it probably hasn't been done but wasn't that on the to-do list?
It is being done. What we are currently testing it and we won't like there is anything. I'm not personally doing it but I got my mini mastermind, which is where all the evil takes place where we can go after everything. And there's a couple of people in there who have a license. And then one of them is using our license as I gave her our license to go and try it out. So they got together. Three of the people in my seven-person mini mastermind got together. And what they're doing is they're sharing information on how to make make it work in the best way possible. And then they're going to come back and report it to me and we're either going to make it available through MGYB as a service, or I'm not sure how we're going to offer that but there's definitely something in the works with that RSS masher. It's just you guys if you go get it just be prepared because there's a high learning curve is that simple software that you're just going to go and plug and play
You have to be prepared to go through the training to go through the process, gathering up the feeds making everything look right. And then you know that that's when the magic happens and I can't wait to blast that. Now get it, give it a companion g site and drive stack, expand it, and then blast it with link building and some embeds and see what happened. I can't wait.
Yeah, it looks good. As I said, I wish I had more time to mess with it. Because I think there's a lot of potentials there as well. So, so maybe next Wednesday, or the following Wednesday, we can give people a preview. But again, the first ones that'll get a preview, it will be my mini mastermind, and then the semantic mastery mastermind, the heavy hitter club, and then we'll go public with whatever we have. It's still a few weeks away, it takes time. That's all
Is It Possible To Get An Iframe For A Drive Folder?
so Frank's up. He says it is it possible to get an iframe for a drive folder tried adding a link into iframe generator and it came back saying the page was blocked from being displayed? also. Well, first of all,
The first part of that is Yeah, you can use to be able to do that. But no, I haven't tried since the updates recently. Marco, can you? Yeah. Not through the iframe January? That's why I tell people to code their own code. Yeah, because you can't do it that way. You have to separate the, I can't go through the process that you have to get the folder ID to be able to iframe it. And what you have to insert in an iframe generator is the entire URL, and you can't do it that way.
Okay.
Publish to the web would be a file setting in the drive used to say publish to the web, it would give you an embed code for the file or for the folder, but I think that has been taken away correct recently. Uh, no. I can check that right now. I mean, go on and let me take a folder that has nothing in it. And we'll just move on while you're looking that up.
Do You Have Any Link Building Services In MGYB For T1 Money Site?
He says also with MGYB, do you have any link building services that could be used for tier-one money site or only g sites? Yeah, that while the SEO shield can point back to your money site, right, which includes the drive stack files and folders as well as the G site. Also, press releases could be used for tier-one money site, right where your money site tier-one money site is. It's redundant. That's like the Department of redundancy department. You know what I mean? So, yeah, your money site, again, press releases and the SEO shield? Those are the two things that I would recommend. Am I missing something?
No, no, no, I don't think so. And I can't find it. I can't find published on the web by the way. That's what I thought had been removed since the recent update. But it used to be able to do it that way. So hopefully that was helpful.
What MGYB Service You Should Use To Rank For A City That Is Three Hours Away From The Dealership Location?
Mohammed's up, it's up mom and he says, Hey, guys, a client is asking me if I can rank his Volkswagen dealership for VW related keywords in a city. Three hours away from where the dealership actually is.
Actually, how would I go about this? I know I can get a GMB from MGYB for the New City and add a new city page to the money site. What else would I do?
Well, the problem that I see with that Mohammed is it's a dealership right? So if you're getting a GMB for a dealership which is a storefront business, right with the customers come to the business location, and you've got a spammed GMB listing, that's three hours away from where the dealership actually exists, then, how is that going to play with potential car buyers? When they're looking to go to a dealership in their local area and they've come to find out it's a spam listing and instead they've got to go three hours away to buy a Volkswagen. To me, I don't think that would be advisable for the reasons I just mentioned. Maybe I'm misunderstanding the question. Anybody else interprets this another way?
No, that's the way I'm I'm reading it unless the dealer is opening up a dealership in that city in which case, you would need spam. GMB. Right. Correct. Yeah. But yeah, I mean, I am not willing to drive three hours to go look at a car, like my dealer has to be closed by where I can just jump in the car. 1015 minutes, I'm there and look at the car and decide if I'm gonna buy it. Because I'll be people. Yes. I mean, the idea behind it is correct. People are going to first look online to find a car that they liked, and they're going to find the dealer, then they're going to go visit the dealer to see the cart. Who's going to drive? Did you talk that to this dealership owner, by the way, and ask him Who do you know that's going to drive three hours to buy a car when they can buy one mic in the city? I don't understand the thinking behind that. Not only that, but don't you think it would piss a potential customer off if they were misled to believe that a dealership was in their local area just to come to find out that it's three hours away? I mean, it's not just that like if he was promoting like ranked a page organically for the city that is three hours away, and says, Hey, we sell cars. Were our dealerships over here and they're honest about where it is. It's very likely most people are going to drive three hours away anyways, but at least they weren't being dishonest about it. Whereas having a GMB for a storefront business where a store doesn't actually exist, that I think in my view would piss me off if I put driving directions and go show up at this place to find out that it's it doesn't exist, and then I got to drive three hours away to go where I intended. What about other car dealers dealerships? wouldn't they be pissed if you're faking? A GMB and I just totally am in the area. I don't think VW corporate would be too happy with that with you faking GMB. I don't know how much trouble I mean, you can get into a whole lot of trouble behind that. talk to this guy. talk some sense and then
yeah, just find out what his intent is really. And maybe you already know it, Mohammed and it just wasn't conveyed in that message.
Yeah, but yeah, I mean like I said if I was going to do anything it would be to try to just rank organically for that and just be honest about where the dealership is and why they should drive three hours away to purchase a car at that particular dealership.
SEO Shield Question
Alright, moving on uh, next question is Hello everyone recently I purchased an SEO shield and since I got some discount for link building, I also bought that so I placed the order for SEO shield and link building altogether. What I found out that instead of building the links to my properties, they pointed all the direct all directly to your money site. Okay, you can edit the URLs to build links to an M GI Bill, Why be disregarded that and build all the links to your money site? No continue can find that hard to believe okay. When I inquired from support about it, they said since you had provided the URL file, we built all the links around that. But they also said that they don't recommend it. I'm a new user purchasing SEO shield first time and also not aware of the internal tech now technicalities excuse me of SEO SEO. So I provide all the information including the URL file because I thought it might be required to build the SEO shield since I bought the SEO, SEO, and link building. So I believe that SM support will follow the best practice since I've gone blindly trust SM for SEO related stuff. So my question is Why were the links built directly in the money site even when it is not recommended? No one will pay for the money to I'm not sure what he says.
Now, he says that the links can't be removed. This website is my six months old hard work. I don't want to degrade my website by any means. So what should I do now? Should I disavow the links pointing in the Excel sheet? Please suggest, okay, um, the first part of that. I'm not sure if you came to us cold and you don't know anything about our methodology, then then I could understand where that confusion may have come from.
Perhaps we need to have that clearly explicitly outlined on this on the order page or the order submit Details page. In other words, if it's not already, but
As far as what you know, we didn't build all the links to your money site URL. If your money site URL was listed in your submitted URLs list, then some links will have been built to your money site URL. But in all of our training, we always suggest we actually won't build links to your money site URL if we know that it's in there. So I don't know what to tell you on that other than and as far as disavowing Marco doesn't ever recommend that I've done it in the past haven't done it for years.
I don't think Have you seen anything negative happen? We don't suggest it, but I don't know that it is going to cause any problems. Marco, what do you say about this? I say I have a really big problem with this guy. Right? Because this was sent to support at mg y v.co. And I heard from Deadia and he said, hey, look, you know what, what can we do it with this? What can we do for this person? So we're looking to do the right thing. Here. Look, I can remove all I think I can remove all the links
But it's gonna take a while I so we aren't talking about it, he doesn't even give support a chance to respond and let him know what the answers are. He comes here to a public forum to air the laundry. And I understand that. I mean, in no way Is this a recommended practice. But I mean, he submitted the URLs for us to build links to if you give us a spreadsheet, how are we to know that there's a money site included in the spreadsheet? I mean, he's assuming that we're supposed to assume and look these, the logic behind this evades me because I just don't see it, how we're supposed to know that he's submitting his money site from now on. And so now we know that we need to make sure that we tell people explicitly on the order form do not submit your money site URL. So thank you for that. But I don't appreciate
This being aired on a public forum, where we're taking care of when we're looking to do what's best for you and for your website. Not that anything bad has happened. Not that anything bad will happen. We don't know yet what would happen, but it's still in the discussion stage and he doesn't even give it an opportunity comes publicly as Hey, you guys, I thought you were supposed to follow best practice practices and whatever else he says. And I just don't appreciate it. Give us at least a chance to do the right thing. And then if there's a problem, if there's no resolution, then you come here and you speak to us publicly. I thought about writing to you by the way. Because I saw this, I saw the way he called it the ticket, come through and I know I'm supposed to stay away from customer service. But I thought about writing to him because I don't see the logic. If he submits the URLs to build links. That's what we're going to build links to because the customer as always, right? So if you want links built to your money site, in spite of the fact that we don't recommend it, and then we say, Don't ever do it, we don't do it. If you submit the URL, and it's by mistake, and I'm not saying that you did it on purpose, if by mistake you included in my site, or you didn't know, it's going to get links built to it. Now, yeah, we are going to try to do the right thing. That's all I can say. We were trying to do the right thing before, even after having come on a public forum, and then like hitting on my last nerve, we're still going to help you out.
Yeah and I don't know that it's going to cause any problem. We just, we don't build links, the types of links that we sell at MGB directly the money site, we always in all of our training suggest not to do that because that's the whole reason for the SEO shield right is because and that's why it's named the SEO shield because it shields your money site, from all the external threats.
SEO and link building that you can do because link building to your money site can, doesn't always but can create a problem. So it's not a guarantee that you're going to have problems because that happened, it might not cause any problems at all, we just don't recommend it, we suggest not to do it, because there's no need to because we push all the power to the SEO shield and use the SEO shield to launder basically clean any potential negative juice through Google properties and through high authority assets, that and push relevancy essentially, eventually to the money site. So again, we don't know that it's gonna cause a negative impact at all, we just don't, we don't test it. Because we don't do that we always recommend building them directly to the SEO shield. Again, that's the whole point of the SEO shield. So we have learned, we have now decided or just came to the realization that that needs to be very explicit on the order form, submit page, and that makes sense and we'll make sure that we make that change and Marco and Dadea, our link builder, are going to do what they can for you. So hopefully that will suffice.
How Do You Use Press Release To Achieve Better Rankings?
Next question, SMS insurances total newbie here, I just ordered the press release. Not sure where to start. I'm clueless on what to do, and the advice would be great. This is awesome that you asked this question because I'm actually working on a little mini-course for press releases for people that want to order and not for SEOs. But for business owners. I mean, anybody can have access to it that they want, but it's I'm doing a little mini-course for press releases.
For MGYB, in other words, a little mini-course on trying to teach a layman right or a business owner, somebody that's not an SEO, how to get the most use in the best use the most traction from press releases that you order from MGYB. And I'll have that done by next Tuesday for sure. Maybe even possibly will be available on by next Wednesday for people to go download as a Lead Magnet or whatever, we'll see, I don't know if I'm gonna have it ready by Tuesday. I don't know if it'll be ready on Wednesday for public consumption. That said, I can give you a brief rundown on it. Because I was actually working on that presentation earlier today. In fact, it's over here. So I can show you that I'm not kidding, do it yourself press releases, leveraged PR marketing for your business. So this will be both a presentation as well as some of that stuff hasn't been added yet. But it will be a presentation that will be available, as well as some videos. So it'll be like a little mini training course, on how to get the best uses of press releases, and then what to do next as well. So really a quick rundown on that is, first have an understanding of what your keywords are that you want to promote, right? So your primary products and services, products and or services, or an event if you're promoting an event, whatever, whatever you're trying to promote. You want to have a set of keywords that you're looking to promote. And you want to submit that as the primary keyword for each one of the press releases.
So the press release writers, the writers that they're really good about creating brand plus keyword association. So if you submit the keyword that you want to be used as the primary keyword, they're going to create that they're going to use the brand name and the keyword in the title. Okay, which is very, very important. And then they're going to write about whatever it is that you instruct them to write about. And you can be as descriptive about how to like, you can tell them the tone that you want, that you want them to write it in, you can tell them certain things that you want them to highlight within the press release. Or you can be vague, you can just say, here's the URL that I want you to promote. And they'll go look at the URL, also look at the brand and they'll create a news angle story, that they'll write a press release about so it makes it easy for you guys if you have something specific you want written about. add that in the writing description. If you don't and you don't know how to create a newsworthy angle, don't worry about it because that's what the press release riders do. So you can just submit a URL and say this is the primary
URL I want promoting, write a story about it right. And though they'll figure out a way, which is why I love using it, because it takes the responsibility right off of us to come up with the angle all the time. They're really good about that once the press release is published, or you want to also link back to whatever you're primarily trying to promote. So for example, I like to, by the way, if you're new SM, s and s insurance, you can go to our YouTube channel youtube.com slash Semantic Mastery and use the channel search feature. And you can even go to Google and search for a press release or PR silo stalking or press release, SEO, semantic mastery, something like that, and you can find a webinar it's actually still on mg y v. If you go to the webinars tab on the MG y v.co. website, you can take a look, I think that was the last webinar that we did was PR silo stalking, and that'll give you a really good description. It was almost an hour You know, I don't know 40-minute webinar or whatever specifically about how to get the
Most uses out are the best use out of sight, press releases. So again, you're going to want to have at least one URL that you're going to promote, you can have up to three, I usually recommend only two URLs per the press release, unless you're siloing press releases, in which case you'll have three, three target URLs that you're promoting within the press release because you're going to be linking back to the previous press release within that silo. if all of this sounds foreign to you, just go check out that webinar that I just described. And then it will tell you exactly what we do to get really, really good results with press releases. And just an aside to kind of a point to kind of reinforce this is I was just talking in the mastermind two weeks ago when I did my last mastermind webinar, about how I have a GMB asset as a lead gen asset that I hadn't done anything with it was published about a year and a half, maybe two years ago, but I never optimized it never did anything to rank it. And I did three press releases in one week to push that GMB asset and all it has is it's a GMB location. You know, profile and it's got a GMB website. It's not connected to a money site. The money site is the GMB website. And I did three press releases in a week. And the son of a bitch disappeared from maps all together for about three weeks. But then it popped after three weeks of it like not even showing I thought it got it was doing a Google dance. But I've not seen one this drastic, or this is significant of a Google dance to where it like literally, the listing disappeared, it disappeared entirely from Google Maps. And then all of a sudden bounce it when it popped, it popped into number three, the C position in the maps three pack from just three press releases in a week. Now that's those results aren't typical, but I'm just sharing that because it does show you that and all I did was PR silo stacking method, the same one that I'm suggesting you go watch that webinar to learn the strategy. And it works guys. It really does work. So that's what I would recommend is
Just first go look at that webinar. And then after you have published the press release, it's always better to do like one press release isn't going to move the needle much, if at all, but when you start to do the silo stacking with press releases, you can do significant damage with that, and in a good way, right, yeah. And then from there, the next thing you can do is do link building gigs to the press releases or to the organization page that we provide. When you order a press release. That's something else and embed gigs. You can do embed gigs as well, but don't link directly to your money site. Anyway, you want to comment on that anybody?
From dance is real man. Right? We tell people 21 days actually, it's 20 days. But I tell people 21 days just to be sure they're clear of it. And then that's when you go and take a look at everything. You decide what to do, but it's very real. I don't know why more people don't talk about that. They just see rankings drop and then they go try to fix it and they make things worse instead of trying to instead of the result being better.
You just supposed to leave it alone until like you said, it just comes back and then you decide.
Unknown Speaker 35:06 Yeah, what's interesting is, like you said, for about three weeks, I haven't seen something that drastic of a dance in quite some time to be honest with you. And so I was a little bit nervous. I was thinking like, What the fuck is going on with this, this listing? And all I did was a handful of GMB posts to that listing over the course of those three weeks that was it, nothing else. And like I said, it popped and when it did, it's, it's in the number. In fact, I just got a lead from that today for sure, for Tree Removal in that particular city. So it's producing and all it took was three press releases, which again, is very, very powerful. So it used the exact same method I just mentioned was PR silo stacking, so just go watch that webinar. It's done in the MGYB, webinar archive, and it's PR silo stacking, and it works really, really well.
Okay, next question. DC SEO says, Hey guys, I received the ROI as part of my shield back and your wise keywords are the ones that gave your team they're in the same niche, but very different to what I handed in Is this right? Mine didn't have any location or mine, I guess he means mine didn't have any location as per instructions and what I received that keyword plus locations from around the world. I'm in the UK as well as a ton of keywords that are irrelevant to my services. I don't know how that could happen. Any, any suggestion? No, that doesn't sound right. But this isn't the forum for that is it support at MGYB.co. What happened? Give us the order number. We'll go track it down. And if we have to do it over, we'll do it over we'll talk to the VA who built it. I mean, we take care of everything guys. We always do we always try to do right, by everyone. You have to do things in the proper forum.
Last week, end of last week or whatever, I think it was Friday, I announced that we had cracked the code that we were able to now extend the drugs tax because we had automated it. And then someone posted in all of our groups, well, what if I have a VA? How do I train them?
And so now, no matter where I respond, it's going to look like I didn't respond and all of the other I would have to go and respond in all of the other groups, the very same thing that I responded in the one group and it's gonna make it look in the other in the groups where I don't respond like I don't care or it doesn't matter or I didn't want to respond or whatever. I don't like guys do things in the right place. And at the right time, this first goes to support. If support doesn't take care of you, then come to us and let us know. And then like, I know, one of the owners in MGB and I'll have a talk with him and see what we can do about rectifying the situation, but it's in here in a public forum. I can't do anything for you.
Yeah, Fidel. If it was indeed a mistake on our end, then absolutely. We just kill that drive, stack, and build and one for you. So and it won't, it won't hurt you at all. So it's not an issue if it was indeed our problem. If you submitted the wrong keyword file, that's one thing, but if it was, somehow it got built with keywords that you didn't submit, which is unlikely, but people are human things happen. So if that was the case, just bring it to supports attention, we'll take a look at it and if that was indeed the case, it would just kill that stack and then go to a new one, and it won't it won't cause any problems. So that's the beautiful thing about those guys and that's also why we talked about using the SEO shield for clients and stuff like that because you get the accounts back and you could protect your work right? Because if something happens and you get fired or the client stops paying you I've had that happen where they just ghost on you, you know what I mean? The business still exists but they just won't answer phone calls or emails when they owe you money that kind I've had that happen several times over my career. You can go in and just kill the drive stack, delete it. I don't even set it to not public which is it's changed now anyways and because it can still push power, even when it's not indexable. But you can go in and just kill the damn thing or rework it to point somewhere else, you know, to meet to their competitor, that you can go land as a client. So that's one of the beautiful things about it. So it can be remedied. That's not a problem.
Can You Create A Subdomain, Rank, And Redirect All The Pages To Another Site While Maintaining Its Ranking?
The next question was, can you create a subdomain website and rank it and then redirect all the pages to another site? And the subdomain maintain its rankings? No, because the redirect will point to the new location and new locate the new location is going to replace the subdomain at some point, right? You can't redirect a URL and have both the URLs still appear in search, or they might temporarily, and I don't even know that that's true. But Google will whatever the redirect is eventually that's what will rank and the other one will fall out of the index entirely. Am I right in that, or am I missing something? I'm not I think you're absolutely right. I don't see how you can't since you're telling the bot through the 301 that the page or everything in that sub-domain moved permanently somewhere else. Yeah. You could use I mean, that's what it is. Yeah, you could use a canonical. And it can both pages can rank. I've seen that many times, you're telling Google with a canonical, like, hey, this page is similar to this page over here, give the credit to this page, right? And then Google sometimes disregards that and well, you know, both pages will index and they'll both rank. And that happens. So I would suggest a canonical instead of a 301 if that's what you're trying to accomplish, but remember that just because you canonicalize. It doesn't, you know, doesn't mean Google's going to honor that. It also doesn't mean that they won't honor it. Right? It just kind of it's kind of a crapshoot. So yeah, what, what that is canonical is when you have similar or the same, and it doesn't have to be two. It could be two or more, however many copies of that document. There is there exists. You can tell Google which ones the master copy is and to rank that one, rather than all the other. Now, whether Google follows the directive, well, that's up to Google. And they're not telling what they'll do is right.
Yeah, and just to, you know, kind of reinforce that I'm working on a tree care project. for it, you know, for new, a new lead gen service provider that I got. And it's a case study that I'm doing in the mastermind, and I use tags, tags to create location silos anyways, a Google, it's a new site, right? And my blogger just started blogging for the location posts on the site. And the way that we're doing building it out with using tags to create the location silos. Google was ranking the tag pages, but not, but not the posts that I wanted to be ranked. And it indexed the tag pages first, right and the tag pages because some in some cases, they're unique tags, which means that the tag page is a duplicate of post, that if you guys understand how tags work, that's what happens if it's a unique tag, it's only in one post, then the tag page itself is essentially a duplicate of the post. And so for whatever reason, Google index the tag pages instead of the posts, and so the tag pages were ranking for the keywords, but not the post. And so and I even set the canonical in the tag setting with SEO ultimate Pro, you can do that because you can go to what's called the Global canonical manager, or even the code inserter plus module, you can actually go in and add like a separate canonical for each tag and all that kind of stuff anyway. So I added the canonical URLs for the tag pages to canonicalize to the post, right, when it's a unique tag, you can do that. And but Google wasn't honoring it. And about two weeks went by and so finally I went just this week, I just went to search console, and forced Google to recrawl the posts or excuse me, the tag pages because they had the canonical URLs in the HTML header to point to the posts that I wanted to give the credit to. Right and that's what I want to be ranked, and it only took about 24 hours, and lo and behold, now the tag pages aren't indexed, but the posts are, which is what I wanted. So again, it, you know, that doesn't mean that that's always going to happen, because it could be that Google doesn't honor the canonical or doesn't, you know, doesn't recognize it for whatever reason, they, By the way, you can also check that when you submit inspect URL in Search Console. And once it inspects the URL, it's going to tell you whether it's in Google or not. And there's a drop-down setting that your menu that you can click on to expand, it shows you additional details, and it'll tell you what the Google recognized canonical is for that page, or that post whatever URL it is that you're inspecting. Right? And so you can clearly see what Google seeing. So you can force a canonical, and then go ask Google to request indexing. And then once it does, you know you can look at the code that it shows like the rendered page and it'll tell you the details of that and it'll show you if it if it saw the canonical or not. So anyway, hopefully, that was helpful. Do you see SEO
Is It Okay To Embed MyMap Via Tag Manager?
Is it? Is it okay to embed the mind map via Tag Manager? I'm not sure how you would do that.
I'm not sure how you would do that. Tag Manager creates container codes, right header code, and Body Code. And then you inject things into that like scripts and tracking codes and pixels and that kind of stuff. And I don't know what embedding a my map would do, or if it would even read. Is that something you have any idea about? Marco?
Hello, sorry. Yeah, sorry about that. I was talking intimidated might not I think you can. You can use iframes with Tag Manager not not only that, you can track them. Hmm. Am I giving away too much? Oh, nevermind.
I'll have to play with that DC. I'm not sure. I've never done it. Don't listen, go play with it. And then and then look at all the nice stuff that happens in there.
Okay.
Cool, well there you go.
Is It A Good Deal To Have A 1500 Monthly Retainer Plus Sale Percentage?
Unknown Speaker 45:03 Alright, so moving on next one is Josh says I am changing locations from my current office to a shared workspace and apparently with Google, this isn't a verifiable address so they won't verify my GMB profile with this type of address. With the MG y b GMB service will this help with this issue?
Is it a storefront or a service area business that would be my question. Can you get a listing right now a GMB listing through MGYB? Yes.
As we talked about with Mohammed's question earlier, if it's a storefront business, I don't recommend using a spam GMB listing for any type of storefront business because you mislead potential customers because they think it's in one location and you are indeed in another location. So the only time I would ever recommend using a spammed GMB listing, let's call it what it is. As for a service area business where the actual physical location in the GMB profile is hidden from the public, so it makes sense. So again, if it's a service area business, then yes, that would help you. If it's a storefront business, I wouldn't recommend it.
Any comments, guys?
No, I think that's absolutely right, man. It's a myth. You got to know what you're getting into. Especially if you're, if you're going to spam it, right?
Yeah.
I've gotten away from doing spam, GMB listings just because the how much volatility there's been in the last, you know, many months. Um, so I'm working more heavily on the organic side. Now, again, which has been years since I really pushed that. So it's interesting, and that's what the tree care project that I'm working on is, in part is a case study for the mastermind, is working on mostly organic rankings. I do have some GMB locations that are going to be incorporated into the project most of the organic rankings. And I'm also doing a lot of call ads call-only ads for Google ads. They are
If you're very specific with Google call-only ads with your what I call Bullseye keywords, then you can get some pretty good results with that. It's a lot less expensive than actual clicks to like, you know, regular PPC pay per Click type ads, pay per call ads are a little bit less expensive if you have very, very targeted keywords with location modifiers and such. So that's what I'm working on right now.
What MGYB Service Should You Use Get More SEO Clients?
Lonnie says I landed my first client concrete company 1500 dollars per month plus percentage of sales. This is a good deal fucking a man. Congratulations, Lonnie. That's all that looks like it looks like a really good deal. Absolutely. That's a cherry deal for sure. So congratulations, man. I'm gonna hop in real quick and say it's all relative, right? One congrats on getting that. Especially the percentage of sales and revenue. That's a big one that I think a lot of people miss out on. But keep in mind too, this is totally dependent on what he's doing for that. 1500 That's true. You'd be getting worked to the fucking ground for 1500 but you know
It's up to you, you You are the person who can determine whether or not that's worthwhile. Yeah, that's a great point, Adam.
And just know this, if it's your first client, you probably are going to be work to death anyways. Because it's your first client and you will learn over time, how to set boundaries with clients. Just talk to Mohammed who's always here asking questions every single week. Mohammed's been following us for a long, long time, and we've watched him grow considerably over the last couple of years. And he's experienced a lot of growing pains and come here and ask for advice. And that's what this forum is for Lonnie. So feel free to come back and ask questions every week. concerning how to handle certain situations doesn't always have to be SEO related either. It could just be about how to handle particular clients, business operations, management, outsourcing, all that kind of stuff. Guys, we're here to help grow your business as much as possible. Yes, we talk a lot about SEO. But there's a lot of other things that we've all learned with our experience over the years on how to, you know, help you to avoid some of the mistakes that we've all made.
But just know that it is your first client there, it's likely you're going to be work to death for that client. And that's okay. Because you're going to learn a lot from that. And you'll begin to learn how to start to set boundaries. And remember, you know, one thing I want to recommend is, you do need to also set like communication boundaries, I don't know that your new client is is somebody that might message you outside of business hours or over the weekend and that kind of stuff. But I've got a lot of clients that still to this day do, but I've trained them that I don't reply to messages after hours or on weekends. Unless it's an emergency like I have a preschool client that had a site go down on over a weekend and I had my daughter and I did actually help him because he's a really good client and me, you know, I felt for him and I wanted to help him but very rarely do I ever reply to anything outside of ours, because once you set that precedent, people will take advantage of it. I don't know that they mean to be malicious, but they just think that hey, I messaged him at night and he answered me, so, therefore, it's okay for me to ask questions at any time, I would recommend that you know, as your first client, you need to start to learn how to set boundaries right upfront.
Anyways, let's get back to the question. Sorry, I'm glad that Adam put that into perspective, because I immediately saw that percentage. And my mind went to the mat, my mind always goes to the numbers, where I normally get this company to 100-200k a month recurring for you know, out of if it's like Costa Rica, where they work around, like, it's killer money, it's killer money, but even if it's seasonal, right, you can't work in the winter, if what if they're doing driveways or whatever it is that they're paving. If they're laying a concrete slab, you're talking about 100 k easy and if you charge 10 to 15% of that recurring, then I'm seeing that as a really good deal. If you're going to be worked to the bone and the client can't close. Then you got a problem. So thanks for putting that into perspective.
Yeah, not to downplay it. Yeah, definitely just wanted to tell because the way he phrased it that's what gave me the hesitation. It's like, Is this good? Like, man, there's no way for us to know you're the one who's got to do that. But you know, congratulations on doing that. That's good to see. Yeah. And I mean, like I said, Just remember, as your first client, you will make mistakes, there's no question, you will work harder than you probably should. And that's okay. Like I said, you're going to learn from that. So, you know, just keep that in mind. Remember, come back here and ask questions often and we'll try to provide you as much advice as we can. He says, also, I'm looking for simple services I can use to get me in on getting clients and suggestions. By the way, I love the video lead gen 2xyoruagency. Well, there, there you go. You have the video lead gen system and 2xyoruagency which is great for prospecting and generating prospects, right? Don't build that pipeline first. Right? And that's super, super important in through having a full pipeline of prospects and making presentations sending proposals, right so pitching prospects, you will get better, you're gonna lose money upfront, and that's okay. But you will get better you'll be able to polish your presentation and your pitch and your message and all of that. And so just that's why it's so important guys to fill that pipeline full of prospects so that you can make those mistakes. And not every prospect that you talk to is going like you depend on them to be able to put food on your table. If because if that's the case, desperation comes through and everything that you do, and they can smell that from a mile away. And so I think it's better to have a pipeline full of prospects because then it's okay, you don't need anyone of them because you have more behind them. Right, that makes sense. As far as simple services, I recommend getting the most updated version of the battle plan if you don't already have that. A lot of that was covered in 2xyoruagency anyways, but the battle plan is a very succinct version of what we recommend to get results and timelines for doing so and all of that and it's very inexpensive. So I'd recommend you pick that up if you don't have it already.
I'd also say mgyb.co, I mean everything there for you to offer your clients, whatever it is that they want. Everything is their press releases, liquidity and anything and everything that you need to do to produce results for your clients in MGYB.co. And if it doesn't mean you have a good idea of a product that let us know.
What Is A Money Site?
This is a great question from Josh, he says, And see, guys, this is the thing you know, I think we often forget. Because we've been in this industry so long that not everybody understands the terminology. He says one more quick question, what exactly do you mean by money site that means your primary digital asset so like, whatever your primary domain is that you host your, your website for your business on? That's what we call a money site. Why? Because it's the site that generates you money, right? A lot of the other stuff that you know, we talked about is tier-one branded entity assets. Again, big terminology for basically meaning like social profiles and stuff that you can build a branded profile or presence on that you're going to link back to your money site, your money site is your Epicenter, right? It's your point of origin, it's the golden frame, you always want to drive, all traffic all leads as much as possible back to your money site, because you have control over that's an asset that you own and control, having ancillary profiles on social media properties and, you know, web to Dotto properties, and all that kind of stuff is great. And that's what we do with the SEO shoot as we build all that stuff out. But ultimately, you don't own those platforms. They could be taken away from you by Google, by YouTube, by Facebook, whatever, at any time. So they're great to have. They're great to use. But it's best to try to use those to push people push traffic back to your money site because you do have control over that. And there's so much more than you can do that. So your money site is again it's your self hosted primary domain asset for your business, your company, your project, whatever it may be. Anybody else wants to take a stab at that? Yeah.
It could be your Google My Business website. It could be that it could be your your G site. It could be, you know, a free WordPress blog or blogger, Tumblr, or wherever it is that you choose to blog from, like, you don't have to have something that's self hosted. WordPress, are a self hosted domain for you to have a money site. This is like you said, it's the place where you plan to send people to in order to make money and edit in order to sell your product service or whatever it is that you want people to see or buy. That's your money site. Why? Because it makes you money. Not to say that there are other places that could make you money like social media, but it's the primary source of what it is that you're planning to do. Yeah, that's a great point because as we talked about a lot of lead gen assets that I have don't have a self-hosted money site. They are just GMB website.
In other words, the website, the Google My Business provides you which is free. And ultimately you don't have full control over that Google does. Right. So I, you know, I'm glad Marco brought that up. Because I just mentioned self-hosted website, it doesn't have to be that recommend that was possible. But there are times where it makes sense to not build a self-hosted website, for example, spammed GMB listings, it might not be wise to go through the trouble of building out a, you know, a self-hosted site because of all the work that goes into it. Whereas, you know, in case it was to get suspended, you lose all of them, the work that you did, essentially. So in that case, you know, the GMB website becomes the primary website for that location. Or another option would be like Marco said, you know, Google Site g site, right, so sites.google.com, that they, Marco and Rob have done several projects using those as the money site, and it works. It works really, really well. So the money site is exactly what Marco described, which is whatever it is that you're using to make money.
If you're going to build a brand, I think it's important to build a self-hosted website with the brand name as the domain name, because you can really grow the authority of that brand and you benefit from that in so many ways. So, it's a great question though. Alright, so the last question and we've only got three minutes left, we're gonna wrap it up.
What SEO And Lead Gen Contract Do You Recommend?
He says, Lonnie says I'm having trouble with putting an SEO and lead with I'm sorry, with put an SEO and lead gen contract. Do you have any recommended contract forms? No, I don't, you know, you could probably just go online and find some templates that you could use. I personally don't like to use contracts I, I mean, I have in the past, but typically, it's only for bigger companies that, you know, they want the contract. I like to do everything on a verbal agreement. So that and I always say this to potential prospects or customers look, you know, if I'm doing my job, you're gonna want to continue paying me if I'm not, you're not gonna want to continue paying me and that's okay. I also want to be able to part ways from that client if we don't dive well, we don't agree on things if it's just not a good fit, and I don't want to be locked into a contract either. So I don't expect my clients to want to be locked into a contract. And sometimes that burns me, for example, I had a home inspector client, that, you know, I very clearly stated what the timeline was going to be on results.
I typically asked for, hey, give me this much time. And before that time had passed before I reached that certain level of time that I mentioned, he canceled services. And I you know, And to me, that's really unfair for both of us because he wasn't able to get the results that he wanted, because it wasn't, you know, fast enough for him even though I clearly stated all of that before we agreed to work together. But at the same time, I put a lot of work into that and it wasn't able to fully realize the efforts you know, for him or for myself for my own satisfaction because he stopped paying me before all the work had been completed, if that makes sense. Sometimes I wish I did have a contract in place. But for the most part, I like the ability to be able to walk away from a client. And I also like them to know that they don't, they're not locked into a contract that kind of eases that.
That low and lowers the barrier to entry, so to speak. However, that said, there might be a difference of opinion here for some of the other guys. And you guys have a suggestion for him.
Now, you know me, I don't do contracts. I hate him. I hate him. He locks me into everything. And what if I want to go out and maybe the client doesn't want to go well, what if I want to go? What if I can't stand the client? I want to go and then I'm bound by a contract for a year with this guy that I can't stand that knows more or supposedly knows more than I do, which sometimes happens.
If you know how to produce results, then always go, “Look, I'll give you results.” But record the quality I always record the call that that call. We talk
Bradley, what is going to take this long? I always have that recorded even though there's no contract and I let the guy know Look, I'm gonna record the call. And then you can always refer revert back to that's a contract, believe it or not, that's a contract. Right? And it'll hold up in most courts. I believe in the US. It'll hold up, it'll hold up in Costa Rica.
That's a good idea. And yeah, if you disclose that right up front, and then get it on the recording, you do agree that this is being recorded, and that's okay, right.
Yeah, exactly, exactly. I'm going to be recording this, I'm just gonna point this way. This way, we can refer back to the conversation, you know exactly what took place. I know exactly what to put in you walk them through, you know that this is going to take about 90 days for results. thereabouts. Because if you don't, then you go into the process because I have to set everything up. And then we get everything going. I'm probably going to get two results before but I can't guarantee any Google experience tells me that within 90 days, we should be able to see something, and then we can work from there but I need 90 days from you.
Are you okay with that? Yeah, yeah, sure, you're gonna get that nine out of 10. So now you have a binding contract now, at the end of it you tell at the end of those 90 days when we meet again, then we'll decide if we continue.
Now real quick, I know Adam is if you're still paying attention, I know we're a little bit over, but I think you have a little bit of a different methodology. Is there any way you can comment on this? Um, yeah, I just I'm trying to think like, I don't have too much of a difference it's kind of constantly evolving. But yeah, I mean, as far as contracts go like I stay out of that I've never done anything. Okay. Yeah. And then, if he's looking for actual he may just mean, he's looking for an outline for like a proposal or an engagement proposal. If that's the case, just contact support at semantic mastery comm will point you in the right direction. I know Hernan put one out there we had as a free opt-in that you could get as an outline. And that can be really helpful. I mean, I've used other people's as a starting point when I'm changing services.
Adding something in just so that I have a good starting point then you tailor it kind of to your specifics.
Very good. Thank you. Alright guys, thanks everybody for being here is Chris were you gonna says something? I'm sorry. I mean like he is like a lead gen contract. I mean, like why not sell on a per lead basis? I don't see there's an issue you can do like a contract that states the price of the elite.
Yeah. So you should be fine that way. It should be super easy.
Sweet. Well, thanks for your input, guys. And thanks, everybody for being here. We will see you guys next week. Bye, everyone. Bye, everyone.
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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 170
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Click on the video above to watch Episode 170 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.
Announcement
Adam: Hey, everybody, welcome to Hump Day Hangouts. This is episode 170. It’s the 7th of February, and we are all here. This is a rare day; it’s a blue moon; there’s something weird going on. We’re going to get right to it. Let’s say hi to everybody.
Look at this, we got Chris on camera even. How is it going man?
Chris: Been good. Yeah, new setup here.
Adam: Nice, nice, good to see you. Alright. This is weird. I usually don’t even see Chris. Alright. Hernan, how is it going?
Hernan: Hey, guys. What’s up? It’s really good to be here.
Adam: That’s it.
Hernan: That’s it for now. I’m just excited to be here. It’s really good to be here.
Adam: Awesome. Hey, Marco, what’s up?
Marco: Oh, man, it’s horrible. It was 60 degrees last night.
Adam: That’s insufferable. How do you put up with that?
Marco: I had to get [inaudible 00:00:45], man. That’s not fair.
Adam: Somebody’s gotta suffer through it. I’m glad that you can carry that weight for all of us. Man, Bradley, how is it going, man? Are you doing better today?
Bradley: I am, thank you for asking. It was an awful day yesterday. I had a molar crack Monday night, and God, you talk about painful. That shit hurts. I was in excruciating pain all night Monday night, and then most of the day yesterday, until I got into an emergency dentist appointment. Thank God, they pulled the tooth, I said … I was just telling Marco, the dentist was like “You’ve got a fractured tooth. We’re going to have to pull it out.” I was like “Just take them all.” Because it hurt so bad, you know.
It got done. He even prescribed me some really good drugs, and I didn’t even get the prescription filled which is crazy.
Adam: So happy to have it out?
Bradley: Yeah, man, I just was glad to have it out. Really, I don’t need the pain pills, to be honest with you. I did at the time, but now that it’s out, it’s fine. Beer works just as good.
Adam: Fair enough. Fair enough. Speaking of pain killer, a pain that you might be experiencing is with press releases. Bradley’s got some stuff coming up real soon, I believe we’re going to start recording later in the month, or beginning of March, and it’s going to be basically a press release course. We’re not going to go into a lot of details today, but we are going to offer a special kind of pre-release access to that for people who want to jump in on that.
Bradley, you just got like a quick summary because I know we haven’t worked out all the details, but do you want to tell people kind of what you’re aiming for with that course?
Bradley: Yeah, we’re going to do a course, it’ll be like a live recorded course. We’re, essentially, going to sell, pre-sell I guess, access to the course. And then we’re gonna be … And I’ll have some supplemental training inside the membership area right off the bat, basically like the working procedure, or the step-by-step process, the outline, things like that of what the press release method that I’ve been using for Local SEO is.
Then, we’re going to be recording the training via live webinars, at least two, possibly three. But I think we can cover it all in two unless we need a third webinar for specifically Q&A and implementation, but other than that … We’re definitely going to start. I think the first webinar is set for March something another, March 4th or something. Is that correct?
Adam: It might be the first. Top of the month, [crosstalk 00:03:06]
Bradley: March 1st, I think actually. Yeah.
Adam: Cool, well that’s gonna be coming up. And like I said, we’re gonna have some more information for everybody. What we want to do basically there is offer you a really good deal up front. So if that’s something you sound interested in, we’ll have some more information for you and you can check it out.
So on top of that, too, we’re working on getting the Battle Plan updated. So we’ve already released several updates to the Battle Plan … And a lot of animals in the background. Doesn’t get any better than this when you’re live and you can’t mute yourself. Alright, gonna keep rolling with this.
Anyway, so with the Battle Plan we’ve already had a bunch of updates throughout the last year, and we’re getting ready to update it to version 2.0. So we’ve got a lot of good stuff coming up with that. Just wanted to let everybody know. We’ve had a lot of really good feedback on it, and we’re looking forward to sharing that with a lot more people. And then-
Marco: Don’t forget the RYS Reloaded Little Blackbook v2.0, man.
Adam: Oh, that’s right. I almost did forget about that, Marco. You wanna tell people about that?
Marco: It’s just that we’ve done 10 updates already, 10 update webinars since we released RYS Reloaded Academy, and it’s time to write up a new version of the Blackbook that gives you all of the secrets into RYS Reloaded. And so I’ll be writing that up in the next couple of weeks, as well as the Done for Your Users Guide. That’s coming also.
Adam: Outstanding. And then also-
Marco: [crosstalk 00:04:28]
Adam: The charity is still ongoing, right? People can still donate? Like we finished that section. I don’t know how you want to describe it, but people can still donate to the charity, right?
Marco: School year 2018, I actually have a thank you letter from the charity, and I have the receipts for the money, and I have pictures of all of the supplies and everything that we got. So, what I decided, and I told you guys, is if we just keep it going all year instead of waiting until the end of the year, we could do a whole lot more. And I think since we have such a generous group of people who follow us … our membership was really generous also … Why not keep it open all year so that … Donate a couple of bucks a month. It turns out to be a whole lot of money for what we need. So we’ll have that there all year, SUBs for kids. I’ll post the link. Donate a couple of bucks. Commit to donating a couple of bucks a month, and it’ll turn into quite a bit by the end of the year.
Adam: Yeah. If we can too, Marco, if you send over the pictures to one of us we can get … I mean, hell, you could. But we can get something together, maybe put out a blog post every once in a while with some of the updates on that.
Marco: Well that’s another thing that the charity agreed to. They going to be following up, and I think I mentioned this last time, we’re going to get an update from … like they’ll follow one child and we’ll get an update, then the next month another one, and another one, for the entire school year so that you guys can actually see what the money is doing. It’s like just you give the money and then you don’t know. You’re actually going to see what the money’s doing through these testimonials. I don’t wanna call them case studies because they’re children, right?
But through these wonderful things that are happening with these … You should have seen them. I was there when they came through to pick up the stuff, man. It was fabulous.
Adam: Outstanding. Outstanding. If you want to just post the link, I think that’s the easiest way to do this, and like you said, we’ll just keep doing this. This is awesome that we’re able to help them out.
Speaking of something we’re publishing, I got my copy. I’m pretty happy. So I’ve got the MasterMIND Newsletter for February. I was actually reading Chris’s stuff. So I’ve got some stuff coming up with Chris we’re gonna be working on. I’m gonna be working on some stuff he shared, which was awesome.
But I’m bringing this up because I just had a talk with a new MasterMIND member who just joined in the last week, and as part of that we give a consultation call, which I’m not gonna reiterate the prices that various of us charge for consultation time, but part of turning the MasterMIND is you get a free call to talk to us and go over some things. And that was really illuminating too about what he’s working on, and his goals, and working on building his team, and doing all that because it fits right in with what’s going on with the Semantic Mastery MasterMIND moving forward in 2018 and how we’ve got several projects on … Bradley’s building out a couple businesses. We’re dealing with digital only. We’re dealing with brick and mortar. We’ve got a lot of stuff going on. I would ask you to keep an eye out, and if building a business is something you’re looking to do in 2018, then by all means check out the MasterMIND.
Bradley: Yeah, and I’ve got some really good results. We got a MasterMIND meeting tomorrow, or webinar, tomorrow, and I’ve got a lot of really awesome updates for the crossfit case study and project, and I’m really looking forward to sharing that with everybody tomorrow. So definitely, guys, come join the MasterMIND. It’s awesome this year.
Adam: Awesome.
Bradley: Are we done on announcements?
Adam: I hope so. I say I hope so because I’ve been talking long enough, but did you guys have anything that you needed to add or want to add?
Bradley: I’m good.
Hernan: Yeah, I’m good. Let’s do it.
Chris: I’m good.
Bradley: Let’s get into some Q&A.
Alright, let’s see. That’s awesome, Wayne. Oh, Jesus.
Does Syndicating Videos Through IFTTT And Embedding It To A Blog Post Would Fire Duplicate Content Issues?
Alright, quit this house is up. He says, “Good day to this manic team. If I syndicate a video through IFTTT then embed the video in a blog post with spin version of description and add a picture or two to that blog post then syndicate that new blog post am I playing with “duplicate” fire?”
Well, no. I mean, here’s the thing, and this is, I believe, one of the answers in our Knowledge Base because we do get this question somewhat often. Yours is a bit more specific because you’re talking about spinning the YouTube description and that kind of stuff. I wouldn’t do that on a money site. I wouldn’t spin anything on a money site to be honest with you unless you’re gonna do it manually, which why? Why the hell would anybody wanna do that? So anything with your money site I would not recommend. If it was just like a feeder site, something that you were using like to feed traffic or whatever into your money site, then that’s fine. So like, if it’s like a first or second tier type site, then that’s okay, but I wouldn’t do it for your money site.
So, one of the things, guys, we typically don’t recommend syndicating video descriptions anyways. You can take a video that’s published to your YouTube channel … Okay, listen. If you’ve got a syndication network that’s attached to your money channel, right, and also to your blog, which is perfectly fine to do, and you upload a video and it’s … you know, obviously it’s gonna syndicate out to the network. You can still take that video and go publish a blog post with it.
However, and I’ve said this again dozens of times, I know it’s in our knowledge base, but what I see people do, which is wrong and causes problems, is when they take the video that has already been syndicated to their branded syndication network, and then they just go over to the blog, embed the video, and then use the same title as the video for the blog post title. And the description may be slightly different or whatever, like the actual post body might have some content because typically the YouTube syndication, you guys know if you’re using the applets like we recommend that you use them, it’s typically only gonna be published … It’s gonna be the embed code, then there will be an actual link to the video, and then a via channel link. Right? Or a playlist URL, either one. And so that’s all that’s ever syndicated to the branded network.
What happens when you grab that video though and go take it over to your blog and just embed the video, use the same title, and then maybe there’s some slight variations to the post body to the web 2 properties that they get syndicated to it, looks like a duplicate post. It looks very similar to because they share basically the same title, it’s typically the video’s the first thing that pops up. So it’s gonna look like duplicate posts across your branded network. It’s not that it’s gonna cause you any SEO issues. The problem occurs when the branded web 2 accounts get terminated for spam because you’re duplicating every post basically.
So all I recommend doing is … It’s perfectly fine to syndicate the video from your YouTube channel to your network then go create a blog post and embed the same video. Vary the title though. Make the title more like a normal blog post title, which is typically a lot more … It follows a more natural speech pattern, right? You know usually when we optimize for a video title, guys, it’s literally an exact match keyword and that’s it, right? I mean that’s all we want, and that’s the SEO title, that’s what helps it to rank specifically for that particular keyword. So that’s usually how we optimize for videos.
For blog posts however though, it should be a bit more conversational, like the title. And then you should also add some additional content below the video if you’re gonna embed the video at the top of the post. One thing you can do is if there’s speech in the video, you can have the video transcribed. Right? And just add the actual transcription as the text, which also gives you opportunities to link and have internal links or links to offers or whatever you’re doing. You can do all of that too.
So just keep that in mind. If you wanna syndicate the same video, it’s fine. Just make sure that you vary the blog post enough to make it unique. And again, I highly recommend not using spin anything on your money site unless you’re gonna do it manually, which again, you’ve got better things to do with your time than spinning. So.
Any comments on that, guys?
Hernan: Um, yeah. I totally agree with you, Bradley. We don’t use any spin texts whatsoever on the money site because you want the money site to convert, right? And spin text usually doesn’t do that. So, something that I’ve been experimenting a little bit with is what Bradley was saying. We use rev.com to get our videos transcribed. We have been using it for a while now. But now what I’m kind of experiencing a little bit is to add a summary on the top of the video. So you have the video, you can transcribe, and then you make a quick summary like two or three main points of that video, and that’s your post. That’s your blog post. Right? So I’ve been experimenting a little bit with that. And then, yeah, I would definitely get the video transcribed and post that if you want to create a blog post instead of give Rich Text, which that’s work. You know?
How Would You Retain The Map Pack Rankings If You Add Additional Services To An Existing GMB Page?
Adam: Yep. Very good. Okay. Next question is from Kevin. What’s up, Kevin? He says, “Hey, guys. I have a maps question. I have a GMB set up for a snow removal company that now wants to offer lawn care and rank in the maps for lawn care keywords. The business name is KDP Snow Services, and I want to change the GMB business name to KDP Lawn and Snow Services. I guess I don’t have to though. Also the GMB’s main category is currently snow removal, and I wanna change it to lawn care and make snow removal a secondary category. If I make said changes, will the map pack rankings for snow removal keywords tank, which are currently ranking?
Well, Bradley, how would you go about making this transition but still retain all map pack rankings?
Bradley: Okay. You know, that’s a good question. As far as the name really I would change … Alright, you asked me how I would do it. I would go do an analysis of what their current citation profile looks like. So, use Bright Local or Whitespark or have one of the other services out there create a citation report for you. I’m sure you probably already have access to something, Kevin. Go take a look. How many citations have already been built? Where is the NAP published on the web and what does it say?
If it’s a whole bunch of them, then I wouldn’t change the name because it’s gonna require you to go back and update all of those citations, which certainly I don’t advise you to do that, Kevin. There are services that will do that for you that are much more efficient at it, but it can be rather expensive. For example, Loganix is the best citation cleanup service I’ve ever used, and I’ve used many of them. Every since I found Loganix though, I haven’t used any others. I can tell you that, and in fact I just ordered another Loganix citation cleanup package yesterday for a client. So it’s a really, really good service, but it’s $500. You know? So if it’s for a client and you can pass that cost off to them, like …
I’ll be honest with you guys. How I do it, I’ve got an affiliate account with Loganix, and so what I do is I charge a client $600 to do the citation cleanup, and all I do is I set up an account on a web mail domain, you know a domain mail, a web mail account on the client’s domain. And then I go visit my own affiliate link in a clean browser, and then purchase under their domain, their web mail I purchase the citation cleanup from Loganix. And that way I make $100 off the sale up front because I marked it up a $100, and then I also make a slight commission on it too, and that’s perfectly fine because it’s for the client. Right? And then it just takes me about 20, 25 minutes maybe to go through and actually enter all the data in to the Loganix dashboard for adding the client and for the citation cleanup project. And so I end up making like, I don’t know, $150 or something like that for about 25, 30 minutes worth of work, and then Loganix does all the rest of it.
So if it’s something you can pass off to the client, absolutely. Do that. Make sure that you do, as I just mentioned though, because that way you can still make a few bucks off of it, or you can charge them as much as you want. I’m just telling you I typically just charge my clients about $600 for it, and that way I make about $150 off of just basically data entry for a few minutes. Okay?
Anyways, if they have a whole bunch of citations, you would have to update all of the citations with the new name. So if they only have a handful though, then yes, I would absolutely update the name because it’s gonna make more sense to have KDP Lawn and Snow Services if you’re also offering lawn services. But again, it’s not critical. It’s helpful but not critical. Okay?
So if you’ve only got a handful of citations, then you can order like individual citation cleanup. You know, Bright Local has that offering. I believe we offer that inside of SERPSpace. There’s plenty of places out there that you can order citation cleanup for just a set number of citations instead of all of them, which Loganix just does everything that they find, if that makes sense. That’s why it’s a one set price. Alright?
Okay. That said, as far as … let’s see. Also the GM main category … Yeah. Changing the category shouldn’t affect anything. Let me rephrase that. I’ve changed categories for stuff that I manage or my own lead gen properties, client stuff as well. I’ve actually gone in and changed categories before and in many cases, and I’ve never seen that have an effect on my ability to rank. Usually it’s because I’ve ranked my client or lead gen property or whatever, and it had the wrong category designated, and I was still able to rank it, and then I would go in at a later date and change the category to the correct category. And I’ve never experienced any dancing from changing categories. I’m not saying it can’t happen. I’m just saying I’ve never experienced that.
Does anybody else here have experiences with movement from changing categories?
Marco: I haven’t seen it. I mean, and I’ve done it. And I haven’t really seen any type of negative movement. If there is, you could just hit it with, what do you call it, a press release or a drive stack and then just pump it back up, man. It’s not really a problem, and it’s not a permanent problem. The only time that I saw something negative it cleared up, so it could have been something else. So I never really paid it any attention.
Bradley: So, yeah. So, Kevin, again, if you have a manageable amount of citations, then I would change the name. If there’s a lot of citations though, then I wouldn’t recommend it unless you can pass that cost off to the client. Now if there are a lot of citations, and you do decide to change the name, then understand that it likely will do some dancing until the citation cleanup job is done and that takes about six weeks. I’m not saying that it … It very may well stay in the same position that it’s at now, by just changing the name.
Let me give you an example, the client that I ordered the citation cleanup job for just yesterday from Loganix, they have the worst NAP consistency of any client I’ve ever dealt with and that is no bullshit. I mean, it is the most awful thing that I’ve ever seen. And I use Bright Local as my reporting software, and the citation tracker report I mean it looks like it’s a bunch of random businesses. There are also commonalities between the name, but it is so many different variations of their name, and they had two different physical addresses, and they had four different phone numbers, but the variations of their business name was at least 11 variations of their business name. Think about that.
For whatever reason, I still don’t understand, they’re still ranked number one in maps for their very specific keyword. Right? And plus their local modifier. And so I got on the phone with them and I told them … cause they’re a new client, and I basically told them, “Look. I can help you guys with this. We’re gonna have to do a citation clean up job, but first before I even do that we need to decide on a one version of your name and from that point forward any time you guys every do anything online and you’re gonna post about your business, you have to use that name.” And so we did. We agreed on a particular name, and so I went into the Google My Business Dashboard and I changed the name to the one that we agreed on. I did that about two days ago, on Monday, changed the name, and it hasn’t moved yet.
So again, I’m not saying changing the name won’t cause it to move. I’ve actually seen it to move quite a bit, but as long as it’s somewhat similar. Like if you were to change it completely from KDP Snow Services to Kevin’s Lawn and Snow Care or something like that, it would probably have a more significant negative effect at least temporarily until everything got updated. But by just changing from KDP Snow Services to KDP Lawn and Snow Services, that’s very similar to the change that I made to this business’s name because their name was … Again, it was similar, but there was 11 different variations: different punctuation, there was inc. on some of them and not on others, and apostrophes in some of them and not on others, and ampersands in some of them and not on others and all that. And all I did was consolidate it down to one and I updated the Google My Business Profile for the business name and it didn’t move at all.
So as long as it’s, at least from my experience … I’ve had other experiences similar to that, but that’s just a really recent example. If the name change is only slight, then it typically doesn’t cause much movement as far as when you change it in Google My Business. Now updating the citations, that’s a different story. Again, if you’ve got a lot of citations, when you start to update them it’s going to start dancing, but if you only have a handful of citations then you can typically update them rather quickly and it doesn’t effect it much if at all. Okay?
Good questions though.
I could probably, unless you’re in a really northern area though, Kevin … Well, yeah. I guess what I was about to say doesn’t … In my area, snow removal stuff it’s a fairly easy keyword to rank for, but I’m also in an area that we only get snow like once or a couple months out of the year. So if you’re in an area where you get a lot of snow, it’s probably a lot more competitive. The less competitive, guys, the less sensitive the listings are to slight changes like that. Okay?
What Are Some Best Practices In Using BrowSEO This 2018?
Alright. Nigel’s up. What’s up, Nigel? He’s here every week asking good questions. He says, “Good day, gents. Thanks for answers and patience last week, super helpful as always. By the way, Jeffrey Smith’s SEO Bootcamp is going well, thorough, easy to consume and digest. Will be implementing soon.” Yeah, there’s a lot to implement in there, buddy. A lot to implement in there. “BrowSEO is still working 2018. 2016 Hump Day Hangouts solid overview. If yes, any advice on approach, usage, your application of it presently at all?”
I still use it the exact same way I’ve always used it, which is just to manage multiple profiles and build histories. You know, like browsing histories and cookies and all that kind of stuff for the personas, for the different accounts. That’s all I use it for. There are a ton of other features. I know what. I’ve never taken the time to learn any of the other features in part because I hear that the training sucks. It’s disorganized and all that kind of stuff, and I’m not trying to put down BrowSEO, but I’ve heard a lot of complaints about that stuff. We’ve had a lot of people ask us if we would produce training for BrowSEO over the last two years, and I’m not gonna commit to doing that because again, I only use it for a very specific reason and for that it works really, really well. Okay? And again, all I do … Like I use BrowSEO specifically just to have a whole bunch of different profiles, persona accounts, whatever. I even keep client accounts and stuff in there now, and that way when I open up the browser, all the history and everything’s still there.
And by the way, guys, a lot of those personas are just on my own IP. Like, I know I’ve mentioned in the past, if you’re really, really concerned about IP diversity and all that kind of stuff then you can use proxies with BrowSEO. Right? Absolutely, I would recommend you get dedicated proxies, dedicated private proxies. In other words, like for example when you buy proxies a lot of times you have the option, well some places don’t even give the option, but some places will give you the option of having the proxies replaced every 30 days.
And when I say get private proxies, I mean don’t get shared proxies cause then you end up sharing them with other people. And so you’ve got people logging in or with different histories and all that stuff through those IPs. You don’t wanna do that. You wanna get dedicated proxies specific to you, and then you wanna have them permanent proxies. Occasionally they might blacklist anyways, and you’ve gotta get them replaced in which case you could replace the proxy or the IP with another IP from the same city, and it typically won’t trigger a reverification of the Google account or any other account for that matter if it’s in the same locality, right. If it’s close in proximity.
Again, just so you guys know, most of the stuff I do in BrowSEO is just on my own IP. I mean think about it, guys. But here’s the thing, here’s why this is important. What we used to do years ago, which was, and this has been taught in Syndication Academy, but that was log in to our … Use Firefox. Clear browsing cache history, cookies, all that. Run C Cleaner then open up Firefox in a brand new fresh session. And then log into whatever account you want to log into.
well, then what happens when you want to log in to another account? You gotta go through that process again. And it’s not the process that’s the problem. The problem is every time you open up that browser, you’re in a 100% clean environment again. Right? And so that’s completely unnatural. That is 100% unnatural. Right, guys? I mean people that log in to their accounts, most people anyways unless you’re wearing a tin foil hat, they’re not gonna clean their browser after every session. And so there’s no history. There’s no cache. There’s no profile being built up for that persona, and so it’s very, very unnatural.
So again, when I’m using BrowSEO now, I just use my own IP, but every browsing session is accruing it’s own history. It’s building a profile for that persona. Right? Because every time I log in, it’s still in the same session even though it’s on my IP, it’s in its own browsing session that’s attached to that persona. Right? And so think about when you go to Starbucks, or you go to a public library, or you go into anywhere where there’s public WiFi and everybody’s using it. It’s all on the same IP, so it doesn’t matter. You know what I mean?
Now if you’re building a shit ton of back links from different profiles and stuff and they’re all from the same IP, that’s one thing, but if you’re just logging into accounts and doing day to day activity stuff for your different persona accounts and things like that, it’s perfectly fine to have them all under the same IP. Right? As long as the browsers are accruing histories and building a profile for each one of those personas so they each have their own separate browsing session that isn’t wiped clean after every session if that makes sense. Okay? And I have had zero problems doing that using just my own IP, guys. So I don’t even use proxies. Don’t get me wrong, I’ve got a handful of accounts that I still have running through proxies in BrowSEO, but the vast majority of my stuff just runs through my own IP now. Okay?
That’s a great question, Nigel. So as far as if you want … I think there was another … What’s the other one, guys? That’s not BrowSEO, but other people are using it and they’re happy … Is it Ghost Browser?
Adam: Yeah. Ghost Browser.
Bradley: Ghost Browser. Okay. Might wanna try that one too. Apparently, that one’s got better training. And it’s not that I’m not knocking Simon and his stuff, it’s just apparently the training’s been disorganized. It’s hard to follow. It’s hard to find and that kind of stuff. So if you’re looking to do more than just the basic use of what I use it for, then you may wanna go with something that is a little bit easier to follow so to speak.
What’s A Practical Content Ratio Of Original VS RSS Curation When You Are Just Starting Out?
Alright, “New client, new site content plus seasoning. What’s a practical ratio of original versus RSS curation to start?” Well, the new site content, typically the pages are gonna be written content’s unique. Right? Don’t let me confuse you guys. Curated content is unique as long as … Well, you’re supposed to inject commentary and you’re combining other snippets of content from other locations into one unique piece of content. But what I’m saying is usually for pages, I have pages written, and then I have posts curated. Okay, does that make sense?
So that’s just basically it. Very rarely do we actually write blog posts unless it’s a client that is handling the writing on their own or has somebody in house that is writing. If it’s something that I’m providing, we don’t write blog posts. We curate blog posts. Period. Okay?
Alright, “10 blog plus 10 videos enough to start? Then two to three per week for how long?” Okay. Yeah, well for seasoning, guys, usually whenever I launch a new site, and this is all covered in the Battleplan, but I always have at least three but usually five posts in queue ready to be curated posts, ready to be dripped out once the site is pushed live. And I usually will post those three to five posts, depending on the industry, I try to mimic what posting schedules are for other sites in that industry. Right? Especially for my local area. And sometimes, like a lot of contractor niches, they just don’t post at all. So what I’ll do is I’ll submit, I’ll drip out three to five posts over the course of about two weeks.
And then after that, yeah, you can set up the automation. Well I say automation, but we don’t do anything automated on our money sites. Everything’s done via virtual assistants. It’s done manually. So most of my clients that I provide content marketing services for, it’s at least one blog post per week. Okay? I’ve got some clients we do three blog posts per week. That’s about the extent of it though. It’s between one and three posts per week, is usually what I do. But again, it’s all done manually. It’s not done via automation. Okay?
For how long? Until you get results. If it’s a client, indefinitely. For how long? Indefinitely because that’s a monthly recurring service that you charge them for. Right? And I mean, here’s the thing. For my own lead gen sites, guys, I publish enough posts with this syndication networks to get it to rank, plus the other stuff that I do now. Right? Press releases, drive stacks, all of that. Once it ranks, I stop publishing posts until I need to again because it’s just an expense that I don’t wanna cover. For clients, however, and it’s not that I’m just trying to take their money. The thing with client … Like for me, my own lead gen assets, I wanna run them as lean as possible. Right? Spend as little money as possible. I wanna get results with the least amount of effort and resources as possible. So as soon as I get results I stop blogging until it needs it again. But for clients …
And when I say until it needs it again, guys, it’s typically because I drop from A position to B, or from B to C, or from A to D, and I go out of the three pack and then I lose calls and then it’s like scrambling. And yes, it would make more sense to continue just doing blog posts so that I don’t lose that positioning at all, but again, for my own lead gen stuff I wanna run as lean as possible so I don’t do that. I just run the until I get ranked, and once I get ranked I don’t run them anymore, then if I need to give it a boost a few months down the road, six months, a year down the road, whatever, then I’ll tell my curators, “Hey, I need you to go publish a few more posts over here.” And they’ll go handle it, and I get my rankings back.
But for clients, I don’t want them to experience that drop. Right? So when clients ask me, “Can we get ranked and then stop this service?” I tell them, “No, absolutely not. Well we can, but there’s a very good chance that you’re going to drop in rankings. It’s probably not gonna occur right away, but it will, and then you’re gonna be calling me and saying, ‘What can we do to get these rankings back up?’ And then you’re gonna have to be patient while the SEO work works, you know, the SEO work takes effect. So if you’d rather just keep up at the top of the maps ranking and generating the phone calls that that listing provides, you may as well … my suggestion, my advice is that you continue the service.”
That’s how I sell it and that’s how I justify it, and I mean it that way. It’s not that I’m trying to take people’s money. It’s because I don’t want them to experience a drop in call volume because we weren’t blogging. Cause it’s a nominal expense, guys. If you’re producing good results, they should be happy to pay for it.
Marco: I also think it’s important for our guys and gals, for everyone, to understand that what we’re doing when we’re syndicating, when we’re using our syndication networks, when we’re using RYS and all of the strategies that we use, is we’re directly targeting the freshest algorithm and then we’re triggering the distance graph. So those are two very important ranking factors that we do just by publishing a blog post and maybe sending a link into drive, into your G site, into your My Map, into whatever it is that you’re doing with RYS into your syndication network, which is pushing back to your money site whether it’s the blog post and a page, a [inaudible 00:34:33] page that you’re ranking, however it is that you have it arranged to push power all around.
This is what you’re achieving. If you stop that, then you’re stopping not only link building, but you stop triggering the freshest algorithm. And then like Bradley said, once you do that, well why should the bot come back if it’s not getting anything new out of your website? It’ll just go somewhere else and look for it until you do, we call it the G tickle. The G tickle will tell the bot, “Hey, come back cause we got some new stuff for you.”
Bradley: That’s right. That was a great question, Nigel. Two in a row, man. He’s the winner today. Nigel is the winner. I haven’t even read the rest of the questions. I’m gonna try to roll through the last one.
Is BrowSEO And RYS A Viable Strategy To Warm Up New IFTTT Syndication Network?
“Can BrowSEO for engagement plus RYS before IFTTT syndication be a viable seasoning strategy to warm up new networks?” Yeah, it absolutely could. You know, you could send some … Like if you had personas and stuff like that that you could have, like for example, follow Tumblr blogs, engage, maybe comment, stuff like that, that’s gonna make your branded network properties look so much more real, right? I mean they’re real anyways, but by providing some engagement and stuff like that, that’s a lot of work. If you’ve only got a couple of projects that you’re working on, then that’s something that you could implement, or if you hired some virtual assistants that you have them doing that kind of work for you through BrowSEO, then that’s something absolutely would work.
I don’t do that, only because it requires quite a bit of setup and resources, and I’ve got a lot of projects. But that’s something that we’ve actually talked about at Semantic Mastery, was building teams of VAs that could run BrowSEO to do that, provide engagement, like real engagement. So maybe in the future that’ll come.
Would Adding Internal Links To A Syndicated Post Still Have An Effect?
Mohammad’s up. What’s up, Mohammad? He says, “Hey, guys. Can I add internal links to a post after it’s been syndicated? Will they still have an effect?” Yeah, you can, but the link is only going to be present in the post on the blog on your money site. It’s not gonna be syndicated. It doesn’t update the syndicated posts when you update on the blog. Does that make sense? If you were to republish the post with the new link in it, then it would re-syndicate with the new link in it, so all the web 2s would also include the link.
Which, guys, if you’re just using the syndication networks with the three primary blog properties, there’s really only three properties that you’re … I mean you get like blog, or Tumblr, or WordPress, right? Cause those are the only ones that we syndicate the full content of the post to, other than like document storage, like Google Docs for example, which in that case you’d want the link from that too. Right?
But if you go in and change a post after it’s been syndicated, it’s only gonna update on the blog itself not all the other properties. Okay?
“How high can-
Marco: Can I stop you for a second?
Bradley: Please.
Marco: The pro-version of our RSS plug in, Mohammad, which you have access to as a MasterMIND member, has the ability to … It has a setting where you could have it republish the old post. So yes, by all means, go change the internal links. It won’t matter on that first post, but when the time comes for that post to recycle and repost, it’ll go out with the new links. So you have access to that.
How High Can Monthly SEO Retainers Go?
Bradley: Yep. Thank you, Marco. He says, “How high can monthly SEO retainers go?” How high can you think, Mohammad? Like how high can you count? I say that kind of tongue in cheek, guys, but I’ve seen SEO retainers tens of thousands of dollars, no kidding, depending on the size of the company. Not something I’ve ever done. The biggest I’ve ever done was $3500 a month, and I don’t like working for companies like that big. Honestly, I like working with the smaller companies. That’s just my own personal preference. So my average across all of my, it’s gone up a little bit, but it’s closer to $900 a month now for my clients, but again, I’ve got a lot of … Well I don’t even have a whole lot of clients anymore. But I’ve got several clients that are grandfathered in at like peanuts, which is really ridiculous, but they’ve been good clients and there’s no reason for me to raise their prices, at least I don’t feel that there is. So.
2K a month, I mean that’s pretty average. A lot of the people in our MasterMIND are running somewhere between $1000 and $2500 a month depending on the size of the client. So, yeah. It’s gonna vary. It’s gonna depend on how much money they have, like how good they’re doing and how kind of results you can produce. But I’m not kidding. I’ve seen $25, $30,000 a month SEO retainers before. So. I know Marco’s seen some big ones, too.
Marco: Yeah, it just depends. The company, if you do it local, you have to understand the local economy. If it’s a local guy, well a plastic surgeon in Beverly Hills is local, but you’re not gonna charge that guy 2K for a client that might be worth $100,000, a lifetime client that maybe half a million, maybe ore. It depends on the clients that you’re bringing in to him. So you have to understand your market. You have to understand the market’s economy. You have to understand the people that you’re dealing with. A mom-and-pop store may not have the ability to pay that 2K, but they have the ability to pay something, and if they grow then of course they should understand that the retainer is going to go higher each month.
But understand the market. Understand the people that you’re working for. Understand what a lead is worth to that person. And if you know that you can produce X amount, then you already know what your retainer should be.
How Crazy Should You Go With Press Release For A New Site?
Bradley: Yes, sir. John’s up. Hey, John. He says, “How crazy can I go with press releases for a new site?” I wish Rob was here. “Should I wait during the time the site is in the sandbox?” Okay. I’m gonna tell you what I typically do for press releases, guys. It’s natural for press release links, like a huge influx of press release links, even for a brand new site. And why I say that is because what do people do when they launch a new service, or a new product, or a new website, a new business? They wanna tell the world. What better way to tell the world than publish a press release? So it’s perfectly natural to do that.
That’s about one of the only things, either that or something going viral, those are pretty much about the only two times you can get away with a massive what they call “link velocity,” a real high volume of link velocity with a brand new site. I wouldn’t recommend really any other time that you would hit it with hundreds of links at once. You know what I mean? Other than a press release or if something like a post on the site was to go viral. Right?
So typically what I do for a new site, is I’ll publish a press release and then I publish … I’ve been recently, for the last several months, since I’ve been doing a lot of testing, I publish one press release about every two weeks for most of the sites that I handle. And that goes for client sites now as well as my own lead gen stuff. I’m publishing about two press releases per month per site.
However, Rob, who’s co-creator of RYS Reloaded with Marco, he’s also helped, been doing a lot of press release testing and stuff, he’s like one of our testers now. He’s doing all kinds of lab experiments, which is awesome. He’s a great guy. But anyway, he’s been doing a ton of testing, and he’ll hammer the shit out of new sites with press release, after press release, after press release. I wish he was here to say if he’s experienced anything negative, but all I’ve heard is the positive. As far as I know, the sky’s the limit, but I would still be a little bit cautious until I got confirmation from perhaps Rob maybe on the next webinar.
Do you know, Marco, what his experience has been?
Marco: Yes, yes. Absolutely. The only thing that it’ll cause is wild dancing. I mean just really wild. It’ll drop off; it’ll come back. You’ll think you’re deindex, and then all of a sudden you’re back up at number two. But it’ll keep going like that for a while until it settles down. If you do, and again … Well I don’t know if John is in any of our groups, but if you use the strategy like Bradley teaches or the way that we use it, which is through the buffer. Right? We always go through that stack, that drive stack buffer, and we push through there.
We push through My Maps and into tier one as a matter of fact because it’s perfectly okay to include one of your tier one properties as a link, link to that, drive people to that. People will come through naturally to your website. What better way is there? Than to notify search engines that your website is trusted than to get traffic flowing in even if it’s brand new?
The natural way that it would happen is you go, you announce that you’re present in social media, and people start coming in and looking at your project. So that’s how you would shoot the press releases. I’m not gonna talk about the entire strategy here because people are paying a lot of money for that, but if you can think outside the box, you can figure out … Or, come join our MasterMIND.
Bradley: Yeah. That’s what I was gonna say.
Marco: It’s in there.
Bradley: Yeah. And the press release training that’s coming out next month. We’ll be launching it I guess next week, but we’re gonna cover a lot of this in that. So I would highly recommend that you pick that up, but all of this is covered inside the MasterMIND all the time. Everything.
What Are Your Recommendations To Push Power To A 2-Month Old Site?
So anyways, “What are your recommendations to push power for a site only two months old?” Syndication network, blogging consistently, drive stack, press releases, and then traffic. Traffic. You can send traffic. Even YouTube ads, guys, which are dirt cheap … If you go in and set up YouTube ads that are targeted … If it’s a local business, you can set it up by geography, and you can drive traffic for pennies per click to your site. And that’s super relevant traffic because it’s from local IPs, and also if you do your topical targeting or keyword targeting … It’s called layering when you add different types of targeting criteria. Right?
But as far as location targeting, it’s very, very simple cause you can just set radius or whatever you want around your specific business and you can drive traffic into the site very, very cheaply. Whether the shit converts or not, it doesn’t really matter. It certainly is better if you have a good ad campaign that can produce leads or sales or whatever. Absolutely, that should be an end goal. But I’m not gonna lie, a lot of the times I set up YouTube ad campaigns for new sites just to drive traffic from a very specific geographic region into the site so that I’m getting natural traffic signals if that makes sense.
And so you don’t have to just use YouTube ads. I just use that as an example because it’s inexpensive. You could use Bing. Bing is cheaper than AdWords for sure, and you could get search click ads, which those type of clicks will typically be clicks that will convert to leads or sales depending on what your conversion goal is, your conversion objective is. For me it’s typically leads. Right?
I recommend YouTube ads cause it’s the cheapest of all. And I don’t do Facebook stuff, that’s what we have Hernan for. So I can’t speak on that. Hernan can probably talk about that. I’m sure Facebook’s a great source of traffic for seeding traffic into a new site as well. It’s just not something I do. You wanna comment on that Hernan?
Marco: He dropped off.
Adam: Hernan had some issues and had to drop off.
Bradley: Okay. Well we’re gonna keep moving, but that was a great question, John. So definitely syndication network, drive stacks, press releases, those are like traditional SEO stuff you can do, right? But you wanna drive some traffic in there because, guys, traffic is like where the magic happens now. Right? It really does. If you can just drive some traffic through some of, you know, properties that you’ve been doing SEO work for or with, you’re gonna get so much better results. Alright?
It It Possible To Repurpose An Old Swedish T1/T2 Network For An English Website Project?
Ben’s up. Ben says, “I have an old two tier network from about a year ago that I stopped using because the traffic wasn’t converting. It was Swedish language content that I was trying to convert with an English language offer. It didn’t work. Thousands of clicks, not a single sale. My current project is all English language. Is it possible to repurpose the old Swedish T1, T2 network with the new project?” Yeah, absolutely.
“I remember saying that networks bind to an IP. It’s been over a year since I posted anything. I deleted all the old content. Do you think it would still be effective?” Yeah, and absolutely. I just talked about this I think last week, if not last week it was two weeks ago. But I went through and found 95 syndication networks, full … well just single tiers, but 95 rings that weren’t being used anymore because they were from PBN sites that I let expire.
Some of these syndication networks were built in 2012, I’m not kidding, and they’re still alive and kicking today. They just haven’t had any content posted to them in forever. So I just had one of my VAs go in, and we’ve repurposed 45 of them, 45 or 50. I still have about 45 left that still are just sitting dormant right now. But some of those networks, especially the ones from back in 2012, have been repurposed four and five times, and it doesn’t matter. They’re still there. They’re still working.
So absolutely you can repurpose them. Okay? Don’t just start new ones all the time, guys. If you’ve got networks out there that aren’t being used, repurpose them. Right? Save some money. Hire a VA to do it by the way. Don’t do it yourself. Hire a VA.
Marco: Can I just say that he left probably thousands of dollars on the table because he got thousands of clicks but the offer was in English. When he saw that there were no conversions, why didn’t he send them to an email sign up so that he could deliver … What’s that?
Bradley: An opt in or even a retargeting pixel or something.
Marco: Whatever so that he could just harvest some of those thousands of people and send them to wherever you want. I mean that’s why you do retargeting. That’s why you harvest emails. That’s why you do all of these things, so that later on while your list is building you can just market to them, anything that’s related to their interests. I mean even remotely, and they either opt in, they ignore it, or they opt out. If they opt out, they were never going to buy anyway so who cares?
But you let thousands of clicks go, and what happened to all of those emails or perhaps retargeting campaigns? I would say that there’s money in that Swedish language content if he uses it correctly.
Bradley: Yeah, and the beautiful thing about remarketing, guys, is, again, I can’t speak for Facebook although I understand it’s similar, but for AdWords, remarketing lists, it’s dirt cheap to send clicks from YouTube videos to a remarketing list. It’s like literally I get clicks between one to three cents per click, or per view I should say, to the remarketing list. And if it takes five views at three cents per view to get one click, then I paid 15 cents for a click. Does that make sense? So it’s dirt cheap. I mean, I get clicks or views for as low as a penny on using a remarketing list. So something like that. And I understand in Facebook it might not be that cheap, but it may be. Hernan’s not here to confirm, but I know that it’s a lot cheaper to market to a remarketing list than it is somebody cold.
Where Do You Setup An Event’s Page Like The Weekly Hump Day Hangout?
Ivan. What’s up, Ivan? He says, “Questions about the gross solution webinar. I want to start a weekly webinar on computer questions and answers.” Okay, that sounds awesome, Ivan. One of the best things that we’ve ever done was start this Hump Day Hangout series, and I highly recommend. In fact, I was at the SEO Rock Stars event earlier this, I guess last year now. And there were several people that were asking like, “What is your best solution for growth?” And I said probably one of the most consistent things we’ve ever done is Hump Day Hangout. So it’s absolutely a great, great strategy. It’s just consistency is what’s required. Right? Don’t hit or miss it. You gotta do it consistently to build a following. Alright?
“Where do you set up an event page like this one?” Go to plus.google.com/events. It’s so stupid that they took that out of the menu options now. You can’t find it via navigation. You gotta go direct to the URL, but it’s plus.google.com/events. That’s how you set it up. Okay?
“Do you promote the event with your ads or just build it and they will come?” No, I wouldn’t promote … I haven’t promoted an event page with ads, at least I can’t remember if I ever have. If I had, I think I would have remembered. But we’ve promoted opt ins, like sent people from ads to an opt in which then puts them on a list, and then we email them with the events, with the links to the events. I’m sure you know, Ivan, because you get our emails telling you to come to Hump Day Hangouts. You know what I mean?
But you probably could run people directly to an event page, but what I like to do is try to send them somewhere we can capture their contact info, whether it’s an email or, like I said, remarketing. You can’t put, as far as I know, you can’t put a remarketing tag on an event page. You can on an opt in page though. Right? Go ahead.
Adam: If you use something besides Google+, you could probably do it, but just-
Bradley: Yeah-
Adam: It’s really easy setup with Google+ and it’s simple, which is why we use it.
Bradley: Yeah. And we’ve tried other sources of event stuff before, guys, and we’ve always come back to just using Google+ because it just works well with YouTube and I prefer this platform. I hate the new Google+ just so you know, but I still like Google Events because it’s just simple. And again, we’ve tried several other different webinar platforms, and the chat boxes, and apps. There’s just always freaking problems, and this is consistent and makes it easy. You guys can see what I’m looking at while I’m looking at it as opposed to like WebinarJam where you can’t really see the chat box or what I’m seeing and all that. I just prefer this setup for webinars. So.
Do You Promote The Event With Ads Or Wait Until People Notice It?
“Do you promote or just build it and they will come?” Yeah, again, you can run some ads, social media posts, and things like that help, especially if you’re in groups, you know, Facebook groups, even Google+ groups, whatever around people that are interested in PC or computer questions and stuff like that. Then just get in there and share, you know? Get in there and start.
I mean that’s what we did when we initially got started, was a lot of us were just in different groups and just chatting about stuff and then just we’d try to be helpful, and then we would drop a link say, “Hey, we got a free Q&A webinar we do. Come check it out.” And we started building a following that way. We have run ads though, like I said from … I’m sure Hernan’s done some stuff from Facebook, but I’ve done ads from YouTube before to start building where we were targeting other SEO channels, SEO keywords, you know that kind of stuff, and we’ve done fairly well with those. So.
And by the way, in MasterMIND next month, or in the next module, which is gonna be Video Marketing Module where we’re gonna be talking about YouTube ads. We’re doing a PPC Module right now, but it’s search PPC not video. So we’re gonna be doing video PPC next as well as video SEO. It’s just Video Marketing Module period, which is gonna cover all that stuff. And one of the projects that I’m gonna be setting up and building throughout that module, the Video Marketing Module, is going to be a subscribe campaign for the Semantic Mastery channel. So we’re going to be using YouTube ads to help build our subscriber list to our YouTube channel. So that’s gonna be something really interesting to do. So come join the MasterMIND already, Ivan. That’s what I was getting at.
At What Point Do You Tell The Client They Really Must Have A New Website Or You Won’t Be Able To Help Them?
Almost out of time, guys. We’ve got just a few more questions. Scott says … What’s up, Scott? He says, “At what point do you tell the client they really must have a new website or you won’t be able to help them? I’ve been working with a client who has a site using the Jupiter theme, and it’s very difficult to work with this theme. Do you have themes that are on your no-fly list? Thanks so much.”
Yeah, anything outside of WordPress I tell them flat out I’m not working on. I won’t do it. If you guys want me to do SEO for you, that’s fine. I’ll install a WordPress on a sub-domain of your main domain, and I’ll use that. I’ll do all my SEO work from there. If it’s an actual … Yes, if somebody has a WordPress site already, but it’s on an old theme or a theme that I’m not comfortable … Or a lot of times, guys, when I get a client, if they already have a WordPress site built that somebody else did, then I’ll go in and I’ll poke around the dashboard and I’ll tell them, “Look, set me up with an account. Create a user account for me. I’ll log in, and I’ll poke around and tell you if I feel comfortable messing with this theme or not.”
Because I’ll tell them flat out, like I’m not a WordPress developer or designer. I use very specific theme developers, and it’s just a handful of them. I’ve used Ink themes for years, which is not the greatest developer, but I’ve been using them for years, and also I’ve been using Thrive themes a lot recently, which Thrive’s got a lot of really good stuff. So between those two … If it’s outside of that, then I’m not saying I won’t work on a site that’s not one of those two developers, but I will go in and poke around. And if I feel that it’s gonna be too difficult or too much of a learning curve I flat out tell them, “I’m not gonna work on this site. If you have a webmaster or somebody that you’ve had work on your site in the past, or build your site, or whatever, maintain your site, then I will provide consultation, in other words instructions, for what to be updated, what needs to be updated, and they can handle that. But I am not gonna do it.”
And last resort is if they don’t have somebody that has been handling their website that I can provide the consultation services to, the instructions to, then I will just go to UpWork, but that’s an expense that I pass to the client, and I mark it up because I’ve gotta go manage the outsourcer. Right? I’ve gotta go hire somebody, screen and hire somebody, and then manage them, so I’m gonna pass that cost over to the customer with a markup if that makes sense. And I’ll tell the customer flat out, “I’m not gonna be the one editing your site because I’m not comfortable with that theme. However, I can get somebody to do it, and it’ll just be a separate line item on the invoice.” If that makes sense. Okay?
Good question, Scott.
Walt says, “How the heck do we delete event photos?” That’s funny. I know. Gotta love Wayne’s memes.
Is It A Good Idea To Use Rocket Video Ranker If You Have Poked And Found Keywords That Are Ranking?
Quit this house, “If you have poked and found keywords that are ranking is it still a good idea to use Rocket Video Ranker or is that redundant?” No, you can cause remember … Well, it depends on what you’re doing, but Rocket Video Ranker will upload the videos that are like live videos … I use the Live Rank Sniper for poking, which creates just scheduled live events. They’re not actual videos. And so once I’ve discovered … And I use that tool all the time, you guys. Live Rank Sniper, I freaking love that tool.
Anyways, once I figured out all the keywords then I just go delete all of them from whatever channel I use. And I use one channel now for Live Rank Sniper over, and over, and over again. It’s a channel that I bought. It was an aged YouTube channel from 2006. I bought it for $50, and I use that channel now for poking. Every single time. And it’s the same channel, and it’s crazy. I’m surprised it hasn’t gotten terminated because I’ll create 25 or 30 live events in a 24 hour period, and then I delete them all and do another 25 or 30 events the next day. But once I figured out the keywords, I delete them all, and I’ll use something else to upload the videos to. And I’m actually using one of Peter Drew’s other tools, Hangout Millionaire, to do that now.
Rocket Video Ranker will still work. It absolutely will. Bill … It is Bill Cousins, yeah. He actually just recently did an update to that training talking about how you don’t wanna have outbound external links in your video descriptions if you’re gonna use Rocket Video Ranker and you turn all 30 videos on live at one time. Apparently that may have been what’s been triggering some of the channels to basically … They don’t no index or they don’t get terminated. They just don’t index, or they’ll index very briefly and then every video on channel gets deindexed but the channel still remains live. You can still view the videos; they’re just not indexed.
And apparently from … According to Bill, and I didn’t attend the training but I saw his post on Facebook about it, he said that there’s an issue with … or maybe it was an email … that there was an issue with having outbound links in the video descriptions when you do that. And so the better route would be to upload the videos with no outbound links in descriptions, and then you can go back through and add the links in gradually. And he’s got one of the tools that I think is … I’m not sure if it’s part of the suite or not, but it’s called Video Link Vortex. Apparently that will allow … It has a setting now that he’s coded in there that will go in and drip those links into the existing videos over time so that it doesn’t cause the channel to basically deindex if that makes sense.
So yeah, you can use it, guys. Just remember each tool is gonna have a very unique strategy, and you just gotta learn how to use it very well. Anything that you wanna do with Rocket Video Ranker, I would direct you to ask Bill Cousins and Lem Moore, because those two are the ones that are behind that. And they know that tool so much better than I do. Right?
So that was a good question though. We’re almost out of … Oh, we are out of time. “Also if you have poked and found the keywords that are ranking, would you use 30 complete unique videos and Rocket Video Ranker with your money site or would that still not be a good idea?” No, I wouldn’t do that. With Rocket Video Ranker, the beautiful thing about that is that you don’t need a syndication network or anything. You just need a YouTube channel.
So I would not use that with a money channel. I would go buy a YouTube channel or create it yourself, but I just buy them now, and I would just use a channel with no syndication. It can be an orphaned account, meaning there’s no connection to anything else on the web, and just upload 30 videos to that, and that’s it. Cause if the channel burns you just upload the same 30 videos to another channel, right? You don’t wanna do that to your money channel though because you don’t wanna upload 30 videos, even if they are … well I guess if they’re unique, but that kind of defeats the point of using the tool if they’re all unique. Right? Cause that’s really not gonna save you time. So I would recommend that you don’t do that on the money channel. Use it for spamming, but not for money channels. That’s my own personal opinion on how I use it. Alright?
Well, alright, guys. Sorry we ran out of time again. Look at all these questions from Damon. Damon, you’re gonna have to ask those questions in the MasterMind, buddy.
By the way, we’ve got MasterMIND webinar tomorrow.
Adam: Whoo.
Bradley: Alright, guys. Sorry about the time, but great, great questions today. So we appreciate everybody being here. Thanks, Marco and Adam for sticking around.
Marco: Later, man.
Adam: Later, buddy.
Bradley: Don’t forget MasterMIND members webinar tomorrow. Don’t miss it. It’s a good one. See you.
Marco: They’re all good.
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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 170
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Announcement
Adam: Hey, everybody, welcome to Hump Day Hangouts. This is episode 170. It’s the 7th of February, and we are all here. This is a rare day; it’s a blue moon; there’s something weird going on. We’re going to get right to it. Let’s say hi to everybody.
Look at this, we got Chris on camera even. How is it going man?
Chris: Been good. Yeah, new setup here.
Adam: Nice, nice, good to see you. Alright. This is weird. I usually don’t even see Chris. Alright. Hernan, how is it going?
Hernan: Hey, guys. What’s up? It’s really good to be here.
Adam: That’s it.
Hernan: That’s it for now. I’m just excited to be here. It’s really good to be here.
Adam: Awesome. Hey, Marco, what’s up?
Marco: Oh, man, it’s horrible. It was 60 degrees last night.
Adam: That’s insufferable. How do you put up with that?
Marco: I had to get [inaudible 00:00:45], man. That’s not fair.
Adam: Somebody’s gotta suffer through it. I’m glad that you can carry that weight for all of us. Man, Bradley, how is it going, man? Are you doing better today?
Bradley: I am, thank you for asking. It was an awful day yesterday. I had a molar crack Monday night, and God, you talk about painful. That shit hurts. I was in excruciating pain all night Monday night, and then most of the day yesterday, until I got into an emergency dentist appointment. Thank God, they pulled the tooth, I said … I was just telling Marco, the dentist was like “You’ve got a fractured tooth. We’re going to have to pull it out.” I was like “Just take them all.” Because it hurt so bad, you know.
It got done. He even prescribed me some really good drugs, and I didn’t even get the prescription filled which is crazy.
Adam: So happy to have it out?
Bradley: Yeah, man, I just was glad to have it out. Really, I don’t need the pain pills, to be honest with you. I did at the time, but now that it’s out, it’s fine. Beer works just as good.
Adam: Fair enough. Fair enough. Speaking of pain killer, a pain that you might be experiencing is with press releases. Bradley’s got some stuff coming up real soon, I believe we’re going to start recording later in the month, or beginning of March, and it’s going to be basically a press release course. We’re not going to go into a lot of details today, but we are going to offer a special kind of pre-release access to that for people who want to jump in on that.
Bradley, you just got like a quick summary because I know we haven’t worked out all the details, but do you want to tell people kind of what you’re aiming for with that course?
Bradley: Yeah, we’re going to do a course, it’ll be like a live recorded course. We’re, essentially, going to sell, pre-sell I guess, access to the course. And then we’re gonna be … And I’ll have some supplemental training inside the membership area right off the bat, basically like the working procedure, or the step-by-step process, the outline, things like that of what the press release method that I’ve been using for Local SEO is.
Then, we’re going to be recording the training via live webinars, at least two, possibly three. But I think we can cover it all in two unless we need a third webinar for specifically Q&A and implementation, but other than that … We’re definitely going to start. I think the first webinar is set for March something another, March 4th or something. Is that correct?
Adam: It might be the first. Top of the month, [crosstalk 00:03:06]
Bradley: March 1st, I think actually. Yeah.
Adam: Cool, well that’s gonna be coming up. And like I said, we’re gonna have some more information for everybody. What we want to do basically there is offer you a really good deal up front. So if that’s something you sound interested in, we’ll have some more information for you and you can check it out.
So on top of that, too, we’re working on getting the Battle Plan updated. So we’ve already released several updates to the Battle Plan … And a lot of animals in the background. Doesn’t get any better than this when you’re live and you can’t mute yourself. Alright, gonna keep rolling with this.
Anyway, so with the Battle Plan we’ve already had a bunch of updates throughout the last year, and we’re getting ready to update it to version 2.0. So we’ve got a lot of good stuff coming up with that. Just wanted to let everybody know. We’ve had a lot of really good feedback on it, and we’re looking forward to sharing that with a lot more people. And then-
Marco: Don’t forget the RYS Reloaded Little Blackbook v2.0, man.
Adam: Oh, that’s right. I almost did forget about that, Marco. You wanna tell people about that?
Marco: It’s just that we’ve done 10 updates already, 10 update webinars since we released RYS Reloaded Academy, and it’s time to write up a new version of the Blackbook that gives you all of the secrets into RYS Reloaded. And so I’ll be writing that up in the next couple of weeks, as well as the Done for Your Users Guide. That’s coming also.
Adam: Outstanding. And then also-
Marco: [crosstalk 00:04:28]
Adam: The charity is still ongoing, right? People can still donate? Like we finished that section. I don’t know how you want to describe it, but people can still donate to the charity, right?
Marco: School year 2018, I actually have a thank you letter from the charity, and I have the receipts for the money, and I have pictures of all of the supplies and everything that we got. So, what I decided, and I told you guys, is if we just keep it going all year instead of waiting until the end of the year, we could do a whole lot more. And I think since we have such a generous group of people who follow us … our membership was really generous also … Why not keep it open all year so that … Donate a couple of bucks a month. It turns out to be a whole lot of money for what we need. So we’ll have that there all year, SUBs for kids. I’ll post the link. Donate a couple of bucks. Commit to donating a couple of bucks a month, and it’ll turn into quite a bit by the end of the year.
Adam: Yeah. If we can too, Marco, if you send over the pictures to one of us we can get … I mean, hell, you could. But we can get something together, maybe put out a blog post every once in a while with some of the updates on that.
Marco: Well that’s another thing that the charity agreed to. They going to be following up, and I think I mentioned this last time, we’re going to get an update from … like they’ll follow one child and we’ll get an update, then the next month another one, and another one, for the entire school year so that you guys can actually see what the money is doing. It’s like just you give the money and then you don’t know. You’re actually going to see what the money’s doing through these testimonials. I don’t wanna call them case studies because they’re children, right?
But through these wonderful things that are happening with these … You should have seen them. I was there when they came through to pick up the stuff, man. It was fabulous.
Adam: Outstanding. Outstanding. If you want to just post the link, I think that’s the easiest way to do this, and like you said, we’ll just keep doing this. This is awesome that we’re able to help them out.
Speaking of something we’re publishing, I got my copy. I’m pretty happy. So I’ve got the MasterMIND Newsletter for February. I was actually reading Chris’s stuff. So I’ve got some stuff coming up with Chris we’re gonna be working on. I’m gonna be working on some stuff he shared, which was awesome.
But I’m bringing this up because I just had a talk with a new MasterMIND member who just joined in the last week, and as part of that we give a consultation call, which I’m not gonna reiterate the prices that various of us charge for consultation time, but part of turning the MasterMIND is you get a free call to talk to us and go over some things. And that was really illuminating too about what he’s working on, and his goals, and working on building his team, and doing all that because it fits right in with what’s going on with the Semantic Mastery MasterMIND moving forward in 2018 and how we’ve got several projects on … Bradley’s building out a couple businesses. We’re dealing with digital only. We’re dealing with brick and mortar. We’ve got a lot of stuff going on. I would ask you to keep an eye out, and if building a business is something you’re looking to do in 2018, then by all means check out the MasterMIND.
Bradley: Yeah, and I’ve got some really good results. We got a MasterMIND meeting tomorrow, or webinar, tomorrow, and I’ve got a lot of really awesome updates for the crossfit case study and project, and I’m really looking forward to sharing that with everybody tomorrow. So definitely, guys, come join the MasterMIND. It’s awesome this year.
Adam: Awesome.
Bradley: Are we done on announcements?
Adam: I hope so. I say I hope so because I’ve been talking long enough, but did you guys have anything that you needed to add or want to add?
Bradley: I’m good.
Hernan: Yeah, I’m good. Let’s do it.
Chris: I’m good.
Bradley: Let’s get into some Q&A.
Alright, let’s see. That’s awesome, Wayne. Oh, Jesus.
Does Syndicating Videos Through IFTTT And Embedding It To A Blog Post Would Fire Duplicate Content Issues?
Alright, quit this house is up. He says, “Good day to this manic team. If I syndicate a video through IFTTT then embed the video in a blog post with spin version of description and add a picture or two to that blog post then syndicate that new blog post am I playing with “duplicate” fire?”
Well, no. I mean, here’s the thing, and this is, I believe, one of the answers in our Knowledge Base because we do get this question somewhat often. Yours is a bit more specific because you’re talking about spinning the YouTube description and that kind of stuff. I wouldn’t do that on a money site. I wouldn’t spin anything on a money site to be honest with you unless you’re gonna do it manually, which why? Why the hell would anybody wanna do that? So anything with your money site I would not recommend. If it was just like a feeder site, something that you were using like to feed traffic or whatever into your money site, then that’s fine. So like, if it’s like a first or second tier type site, then that’s okay, but I wouldn’t do it for your money site.
So, one of the things, guys, we typically don’t recommend syndicating video descriptions anyways. You can take a video that’s published to your YouTube channel … Okay, listen. If you’ve got a syndication network that’s attached to your money channel, right, and also to your blog, which is perfectly fine to do, and you upload a video and it’s … you know, obviously it’s gonna syndicate out to the network. You can still take that video and go publish a blog post with it.
However, and I’ve said this again dozens of times, I know it’s in our knowledge base, but what I see people do, which is wrong and causes problems, is when they take the video that has already been syndicated to their branded syndication network, and then they just go over to the blog, embed the video, and then use the same title as the video for the blog post title. And the description may be slightly different or whatever, like the actual post body might have some content because typically the YouTube syndication, you guys know if you’re using the applets like we recommend that you use them, it’s typically only gonna be published … It’s gonna be the embed code, then there will be an actual link to the video, and then a via channel link. Right? Or a playlist URL, either one. And so that’s all that’s ever syndicated to the branded network.
What happens when you grab that video though and go take it over to your blog and just embed the video, use the same title, and then maybe there’s some slight variations to the post body to the web 2 properties that they get syndicated to it, looks like a duplicate post. It looks very similar to because they share basically the same title, it’s typically the video’s the first thing that pops up. So it’s gonna look like duplicate posts across your branded network. It’s not that it’s gonna cause you any SEO issues. The problem occurs when the branded web 2 accounts get terminated for spam because you’re duplicating every post basically.
So all I recommend doing is … It’s perfectly fine to syndicate the video from your YouTube channel to your network then go create a blog post and embed the same video. Vary the title though. Make the title more like a normal blog post title, which is typically a lot more … It follows a more natural speech pattern, right? You know usually when we optimize for a video title, guys, it’s literally an exact match keyword and that’s it, right? I mean that’s all we want, and that’s the SEO title, that’s what helps it to rank specifically for that particular keyword. So that’s usually how we optimize for videos.
For blog posts however though, it should be a bit more conversational, like the title. And then you should also add some additional content below the video if you’re gonna embed the video at the top of the post. One thing you can do is if there’s speech in the video, you can have the video transcribed. Right? And just add the actual transcription as the text, which also gives you opportunities to link and have internal links or links to offers or whatever you’re doing. You can do all of that too.
So just keep that in mind. If you wanna syndicate the same video, it’s fine. Just make sure that you vary the blog post enough to make it unique. And again, I highly recommend not using spin anything on your money site unless you’re gonna do it manually, which again, you’ve got better things to do with your time than spinning. So.
Any comments on that, guys?
Hernan: Um, yeah. I totally agree with you, Bradley. We don’t use any spin texts whatsoever on the money site because you want the money site to convert, right? And spin text usually doesn’t do that. So, something that I’ve been experimenting a little bit with is what Bradley was saying. We use rev.com to get our videos transcribed. We have been using it for a while now. But now what I’m kind of experiencing a little bit is to add a summary on the top of the video. So you have the video, you can transcribe, and then you make a quick summary like two or three main points of that video, and that’s your post. That’s your blog post. Right? So I’ve been experimenting a little bit with that. And then, yeah, I would definitely get the video transcribed and post that if you want to create a blog post instead of give Rich Text, which that’s work. You know?
How Would You Retain The Map Pack Rankings If You Add Additional Services To An Existing GMB Page?
Adam: Yep. Very good. Okay. Next question is from Kevin. What’s up, Kevin? He says, “Hey, guys. I have a maps question. I have a GMB set up for a snow removal company that now wants to offer lawn care and rank in the maps for lawn care keywords. The business name is KDP Snow Services, and I want to change the GMB business name to KDP Lawn and Snow Services. I guess I don’t have to though. Also the GMB’s main category is currently snow removal, and I wanna change it to lawn care and make snow removal a secondary category. If I make said changes, will the map pack rankings for snow removal keywords tank, which are currently ranking?
Well, Bradley, how would you go about making this transition but still retain all map pack rankings?
Bradley: Okay. You know, that’s a good question. As far as the name really I would change … Alright, you asked me how I would do it. I would go do an analysis of what their current citation profile looks like. So, use Bright Local or Whitespark or have one of the other services out there create a citation report for you. I’m sure you probably already have access to something, Kevin. Go take a look. How many citations have already been built? Where is the NAP published on the web and what does it say?
If it’s a whole bunch of them, then I wouldn’t change the name because it’s gonna require you to go back and update all of those citations, which certainly I don’t advise you to do that, Kevin. There are services that will do that for you that are much more efficient at it, but it can be rather expensive. For example, Loganix is the best citation cleanup service I’ve ever used, and I’ve used many of them. Every since I found Loganix though, I haven’t used any others. I can tell you that, and in fact I just ordered another Loganix citation cleanup package yesterday for a client. So it’s a really, really good service, but it’s $500. You know? So if it’s for a client and you can pass that cost off to them, like …
I’ll be honest with you guys. How I do it, I’ve got an affiliate account with Loganix, and so what I do is I charge a client $600 to do the citation cleanup, and all I do is I set up an account on a web mail domain, you know a domain mail, a web mail account on the client’s domain. And then I go visit my own affiliate link in a clean browser, and then purchase under their domain, their web mail I purchase the citation cleanup from Loganix. And that way I make $100 off the sale up front because I marked it up a $100, and then I also make a slight commission on it too, and that’s perfectly fine because it’s for the client. Right? And then it just takes me about 20, 25 minutes maybe to go through and actually enter all the data in to the Loganix dashboard for adding the client and for the citation cleanup project. And so I end up making like, I don’t know, $150 or something like that for about 25, 30 minutes worth of work, and then Loganix does all the rest of it.
So if it’s something you can pass off to the client, absolutely. Do that. Make sure that you do, as I just mentioned though, because that way you can still make a few bucks off of it, or you can charge them as much as you want. I’m just telling you I typically just charge my clients about $600 for it, and that way I make about $150 off of just basically data entry for a few minutes. Okay?
Anyways, if they have a whole bunch of citations, you would have to update all of the citations with the new name. So if they only have a handful though, then yes, I would absolutely update the name because it’s gonna make more sense to have KDP Lawn and Snow Services if you’re also offering lawn services. But again, it’s not critical. It’s helpful but not critical. Okay?
So if you’ve only got a handful of citations, then you can order like individual citation cleanup. You know, Bright Local has that offering. I believe we offer that inside of SERPSpace. There’s plenty of places out there that you can order citation cleanup for just a set number of citations instead of all of them, which Loganix just does everything that they find, if that makes sense. That’s why it’s a one set price. Alright?
Okay. That said, as far as … let’s see. Also the GM main category … Yeah. Changing the category shouldn’t affect anything. Let me rephrase that. I’ve changed categories for stuff that I manage or my own lead gen properties, client stuff as well. I’ve actually gone in and changed categories before and in many cases, and I’ve never seen that have an effect on my ability to rank. Usually it’s because I’ve ranked my client or lead gen property or whatever, and it had the wrong category designated, and I was still able to rank it, and then I would go in at a later date and change the category to the correct category. And I’ve never experienced any dancing from changing categories. I’m not saying it can’t happen. I’m just saying I’ve never experienced that.
Does anybody else here have experiences with movement from changing categories?
Marco: I haven’t seen it. I mean, and I’ve done it. And I haven’t really seen any type of negative movement. If there is, you could just hit it with, what do you call it, a press release or a drive stack and then just pump it back up, man. It’s not really a problem, and it’s not a permanent problem. The only time that I saw something negative it cleared up, so it could have been something else. So I never really paid it any attention.
Bradley: So, yeah. So, Kevin, again, if you have a manageable amount of citations, then I would change the name. If there’s a lot of citations though, then I wouldn’t recommend it unless you can pass that cost off to the client. Now if there are a lot of citations, and you do decide to change the name, then understand that it likely will do some dancing until the citation cleanup job is done and that takes about six weeks. I’m not saying that it … It very may well stay in the same position that it’s at now, by just changing the name.
Let me give you an example, the client that I ordered the citation cleanup job for just yesterday from Loganix, they have the worst NAP consistency of any client I’ve ever dealt with and that is no bullshit. I mean, it is the most awful thing that I’ve ever seen. And I use Bright Local as my reporting software, and the citation tracker report I mean it looks like it’s a bunch of random businesses. There are also commonalities between the name, but it is so many different variations of their name, and they had two different physical addresses, and they had four different phone numbers, but the variations of their business name was at least 11 variations of their business name. Think about that.
For whatever reason, I still don’t understand, they’re still ranked number one in maps for their very specific keyword. Right? And plus their local modifier. And so I got on the phone with them and I told them … cause they’re a new client, and I basically told them, “Look. I can help you guys with this. We’re gonna have to do a citation clean up job, but first before I even do that we need to decide on a one version of your name and from that point forward any time you guys every do anything online and you’re gonna post about your business, you have to use that name.” And so we did. We agreed on a particular name, and so I went into the Google My Business Dashboard and I changed the name to the one that we agreed on. I did that about two days ago, on Monday, changed the name, and it hasn’t moved yet.
So again, I’m not saying changing the name won’t cause it to move. I’ve actually seen it to move quite a bit, but as long as it’s somewhat similar. Like if you were to change it completely from KDP Snow Services to Kevin’s Lawn and Snow Care or something like that, it would probably have a more significant negative effect at least temporarily until everything got updated. But by just changing from KDP Snow Services to KDP Lawn and Snow Services, that’s very similar to the change that I made to this business’s name because their name was … Again, it was similar, but there was 11 different variations: different punctuation, there was inc. on some of them and not on others, and apostrophes in some of them and not on others, and ampersands in some of them and not on others and all that. And all I did was consolidate it down to one and I updated the Google My Business Profile for the business name and it didn’t move at all.
So as long as it’s, at least from my experience … I’ve had other experiences similar to that, but that’s just a really recent example. If the name change is only slight, then it typically doesn’t cause much movement as far as when you change it in Google My Business. Now updating the citations, that’s a different story. Again, if you’ve got a lot of citations, when you start to update them it’s going to start dancing, but if you only have a handful of citations then you can typically update them rather quickly and it doesn’t effect it much if at all. Okay?
Good questions though.
I could probably, unless you’re in a really northern area though, Kevin … Well, yeah. I guess what I was about to say doesn’t … In my area, snow removal stuff it’s a fairly easy keyword to rank for, but I’m also in an area that we only get snow like once or a couple months out of the year. So if you’re in an area where you get a lot of snow, it’s probably a lot more competitive. The less competitive, guys, the less sensitive the listings are to slight changes like that. Okay?
What Are Some Best Practices In Using BrowSEO This 2018?
Alright. Nigel’s up. What’s up, Nigel? He’s here every week asking good questions. He says, “Good day, gents. Thanks for answers and patience last week, super helpful as always. By the way, Jeffrey Smith’s SEO Bootcamp is going well, thorough, easy to consume and digest. Will be implementing soon.” Yeah, there’s a lot to implement in there, buddy. A lot to implement in there. “BrowSEO is still working 2018. 2016 Hump Day Hangouts solid overview. If yes, any advice on approach, usage, your application of it presently at all?”
I still use it the exact same way I’ve always used it, which is just to manage multiple profiles and build histories. You know, like browsing histories and cookies and all that kind of stuff for the personas, for the different accounts. That’s all I use it for. There are a ton of other features. I know what. I’ve never taken the time to learn any of the other features in part because I hear that the training sucks. It’s disorganized and all that kind of stuff, and I’m not trying to put down BrowSEO, but I’ve heard a lot of complaints about that stuff. We’ve had a lot of people ask us if we would produce training for BrowSEO over the last two years, and I’m not gonna commit to doing that because again, I only use it for a very specific reason and for that it works really, really well. Okay? And again, all I do … Like I use BrowSEO specifically just to have a whole bunch of different profiles, persona accounts, whatever. I even keep client accounts and stuff in there now, and that way when I open up the browser, all the history and everything’s still there.
And by the way, guys, a lot of those personas are just on my own IP. Like, I know I’ve mentioned in the past, if you’re really, really concerned about IP diversity and all that kind of stuff then you can use proxies with BrowSEO. Right? Absolutely, I would recommend you get dedicated proxies, dedicated private proxies. In other words, like for example when you buy proxies a lot of times you have the option, well some places don’t even give the option, but some places will give you the option of having the proxies replaced every 30 days.
And when I say get private proxies, I mean don’t get shared proxies cause then you end up sharing them with other people. And so you’ve got people logging in or with different histories and all that stuff through those IPs. You don’t wanna do that. You wanna get dedicated proxies specific to you, and then you wanna have them permanent proxies. Occasionally they might blacklist anyways, and you’ve gotta get them replaced in which case you could replace the proxy or the IP with another IP from the same city, and it typically won’t trigger a reverification of the Google account or any other account for that matter if it’s in the same locality, right. If it’s close in proximity.
Again, just so you guys know, most of the stuff I do in BrowSEO is just on my own IP. I mean think about it, guys. But here’s the thing, here’s why this is important. What we used to do years ago, which was, and this has been taught in Syndication Academy, but that was log in to our … Use Firefox. Clear browsing cache history, cookies, all that. Run C Cleaner then open up Firefox in a brand new fresh session. And then log into whatever account you want to log into.
well, then what happens when you want to log in to another account? You gotta go through that process again. And it’s not the process that’s the problem. The problem is every time you open up that browser, you’re in a 100% clean environment again. Right? And so that’s completely unnatural. That is 100% unnatural. Right, guys? I mean people that log in to their accounts, most people anyways unless you’re wearing a tin foil hat, they’re not gonna clean their browser after every session. And so there’s no history. There’s no cache. There’s no profile being built up for that persona, and so it’s very, very unnatural.
So again, when I’m using BrowSEO now, I just use my own IP, but every browsing session is accruing it’s own history. It’s building a profile for that persona. Right? Because every time I log in, it’s still in the same session even though it’s on my IP, it’s in its own browsing session that’s attached to that persona. Right? And so think about when you go to Starbucks, or you go to a public library, or you go into anywhere where there’s public WiFi and everybody’s using it. It’s all on the same IP, so it doesn’t matter. You know what I mean?
Now if you’re building a shit ton of back links from different profiles and stuff and they’re all from the same IP, that’s one thing, but if you’re just logging into accounts and doing day to day activity stuff for your different persona accounts and things like that, it’s perfectly fine to have them all under the same IP. Right? As long as the browsers are accruing histories and building a profile for each one of those personas so they each have their own separate browsing session that isn’t wiped clean after every session if that makes sense. Okay? And I have had zero problems doing that using just my own IP, guys. So I don’t even use proxies. Don’t get me wrong, I’ve got a handful of accounts that I still have running through proxies in BrowSEO, but the vast majority of my stuff just runs through my own IP now. Okay?
That’s a great question, Nigel. So as far as if you want … I think there was another … What’s the other one, guys? That’s not BrowSEO, but other people are using it and they’re happy … Is it Ghost Browser?
Adam: Yeah. Ghost Browser.
Bradley: Ghost Browser. Okay. Might wanna try that one too. Apparently, that one’s got better training. And it’s not that I’m not knocking Simon and his stuff, it’s just apparently the training’s been disorganized. It’s hard to follow. It’s hard to find and that kind of stuff. So if you’re looking to do more than just the basic use of what I use it for, then you may wanna go with something that is a little bit easier to follow so to speak.
What’s A Practical Content Ratio Of Original VS RSS Curation When You Are Just Starting Out?
Alright, “New client, new site content plus seasoning. What’s a practical ratio of original versus RSS curation to start?” Well, the new site content, typically the pages are gonna be written content’s unique. Right? Don’t let me confuse you guys. Curated content is unique as long as … Well, you’re supposed to inject commentary and you’re combining other snippets of content from other locations into one unique piece of content. But what I’m saying is usually for pages, I have pages written, and then I have posts curated. Okay, does that make sense?
So that’s just basically it. Very rarely do we actually write blog posts unless it’s a client that is handling the writing on their own or has somebody in house that is writing. If it’s something that I’m providing, we don’t write blog posts. We curate blog posts. Period. Okay?
Alright, “10 blog plus 10 videos enough to start? Then two to three per week for how long?” Okay. Yeah, well for seasoning, guys, usually whenever I launch a new site, and this is all covered in the Battleplan, but I always have at least three but usually five posts in queue ready to be curated posts, ready to be dripped out once the site is pushed live. And I usually will post those three to five posts, depending on the industry, I try to mimic what posting schedules are for other sites in that industry. Right? Especially for my local area. And sometimes, like a lot of contractor niches, they just don’t post at all. So what I’ll do is I’ll submit, I’ll drip out three to five posts over the course of about two weeks.
And then after that, yeah, you can set up the automation. Well I say automation, but we don’t do anything automated on our money sites. Everything’s done via virtual assistants. It’s done manually. So most of my clients that I provide content marketing services for, it’s at least one blog post per week. Okay? I’ve got some clients we do three blog posts per week. That’s about the extent of it though. It’s between one and three posts per week, is usually what I do. But again, it’s all done manually. It’s not done via automation. Okay?
For how long? Until you get results. If it’s a client, indefinitely. For how long? Indefinitely because that’s a monthly recurring service that you charge them for. Right? And I mean, here’s the thing. For my own lead gen sites, guys, I publish enough posts with this syndication networks to get it to rank, plus the other stuff that I do now. Right? Press releases, drive stacks, all of that. Once it ranks, I stop publishing posts until I need to again because it’s just an expense that I don’t wanna cover. For clients, however, and it’s not that I’m just trying to take their money. The thing with client … Like for me, my own lead gen assets, I wanna run them as lean as possible. Right? Spend as little money as possible. I wanna get results with the least amount of effort and resources as possible. So as soon as I get results I stop blogging until it needs it again. But for clients …
And when I say until it needs it again, guys, it’s typically because I drop from A position to B, or from B to C, or from A to D, and I go out of the three pack and then I lose calls and then it’s like scrambling. And yes, it would make more sense to continue just doing blog posts so that I don’t lose that positioning at all, but again, for my own lead gen stuff I wanna run as lean as possible so I don’t do that. I just run the until I get ranked, and once I get ranked I don’t run them anymore, then if I need to give it a boost a few months down the road, six months, a year down the road, whatever, then I’ll tell my curators, “Hey, I need you to go publish a few more posts over here.” And they’ll go handle it, and I get my rankings back.
But for clients, I don’t want them to experience that drop. Right? So when clients ask me, “Can we get ranked and then stop this service?” I tell them, “No, absolutely not. Well we can, but there’s a very good chance that you’re going to drop in rankings. It’s probably not gonna occur right away, but it will, and then you’re gonna be calling me and saying, ‘What can we do to get these rankings back up?’ And then you’re gonna have to be patient while the SEO work works, you know, the SEO work takes effect. So if you’d rather just keep up at the top of the maps ranking and generating the phone calls that that listing provides, you may as well … my suggestion, my advice is that you continue the service.”
That’s how I sell it and that’s how I justify it, and I mean it that way. It’s not that I’m trying to take people’s money. It’s because I don’t want them to experience a drop in call volume because we weren’t blogging. Cause it’s a nominal expense, guys. If you’re producing good results, they should be happy to pay for it.
Marco: I also think it’s important for our guys and gals, for everyone, to understand that what we’re doing when we’re syndicating, when we’re using our syndication networks, when we’re using RYS and all of the strategies that we use, is we’re directly targeting the freshest algorithm and then we’re triggering the distance graph. So those are two very important ranking factors that we do just by publishing a blog post and maybe sending a link into drive, into your G site, into your My Map, into whatever it is that you’re doing with RYS into your syndication network, which is pushing back to your money site whether it’s the blog post and a page, a [inaudible 00:34:33] page that you’re ranking, however it is that you have it arranged to push power all around.
This is what you’re achieving. If you stop that, then you’re stopping not only link building, but you stop triggering the freshest algorithm. And then like Bradley said, once you do that, well why should the bot come back if it’s not getting anything new out of your website? It’ll just go somewhere else and look for it until you do, we call it the G tickle. The G tickle will tell the bot, “Hey, come back cause we got some new stuff for you.”
Bradley: That’s right. That was a great question, Nigel. Two in a row, man. He’s the winner today. Nigel is the winner. I haven’t even read the rest of the questions. I’m gonna try to roll through the last one.
Is BrowSEO And RYS A Viable Strategy To Warm Up New IFTTT Syndication Network?
“Can BrowSEO for engagement plus RYS before IFTTT syndication be a viable seasoning strategy to warm up new networks?” Yeah, it absolutely could. You know, you could send some … Like if you had personas and stuff like that that you could have, like for example, follow Tumblr blogs, engage, maybe comment, stuff like that, that’s gonna make your branded network properties look so much more real, right? I mean they’re real anyways, but by providing some engagement and stuff like that, that’s a lot of work. If you’ve only got a couple of projects that you’re working on, then that’s something that you could implement, or if you hired some virtual assistants that you have them doing that kind of work for you through BrowSEO, then that’s something absolutely would work.
I don’t do that, only because it requires quite a bit of setup and resources, and I’ve got a lot of projects. But that’s something that we’ve actually talked about at Semantic Mastery, was building teams of VAs that could run BrowSEO to do that, provide engagement, like real engagement. So maybe in the future that’ll come.
Would Adding Internal Links To A Syndicated Post Still Have An Effect?
Mohammad’s up. What’s up, Mohammad? He says, “Hey, guys. Can I add internal links to a post after it’s been syndicated? Will they still have an effect?” Yeah, you can, but the link is only going to be present in the post on the blog on your money site. It’s not gonna be syndicated. It doesn’t update the syndicated posts when you update on the blog. Does that make sense? If you were to republish the post with the new link in it, then it would re-syndicate with the new link in it, so all the web 2s would also include the link.
Which, guys, if you’re just using the syndication networks with the three primary blog properties, there’s really only three properties that you’re … I mean you get like blog, or Tumblr, or WordPress, right? Cause those are the only ones that we syndicate the full content of the post to, other than like document storage, like Google Docs for example, which in that case you’d want the link from that too. Right?
But if you go in and change a post after it’s been syndicated, it’s only gonna update on the blog itself not all the other properties. Okay?
“How high can-
Marco: Can I stop you for a second?
Bradley: Please.
Marco: The pro-version of our RSS plug in, Mohammad, which you have access to as a MasterMIND member, has the ability to … It has a setting where you could have it republish the old post. So yes, by all means, go change the internal links. It won’t matter on that first post, but when the time comes for that post to recycle and repost, it’ll go out with the new links. So you have access to that.
How High Can Monthly SEO Retainers Go?
Bradley: Yep. Thank you, Marco. He says, “How high can monthly SEO retainers go?” How high can you think, Mohammad? Like how high can you count? I say that kind of tongue in cheek, guys, but I’ve seen SEO retainers tens of thousands of dollars, no kidding, depending on the size of the company. Not something I’ve ever done. The biggest I’ve ever done was $3500 a month, and I don’t like working for companies like that big. Honestly, I like working with the smaller companies. That’s just my own personal preference. So my average across all of my, it’s gone up a little bit, but it’s closer to $900 a month now for my clients, but again, I’ve got a lot of … Well I don’t even have a whole lot of clients anymore. But I’ve got several clients that are grandfathered in at like peanuts, which is really ridiculous, but they’ve been good clients and there’s no reason for me to raise their prices, at least I don’t feel that there is. So.
2K a month, I mean that’s pretty average. A lot of the people in our MasterMIND are running somewhere between $1000 and $2500 a month depending on the size of the client. So, yeah. It’s gonna vary. It’s gonna depend on how much money they have, like how good they’re doing and how kind of results you can produce. But I’m not kidding. I’ve seen $25, $30,000 a month SEO retainers before. So. I know Marco’s seen some big ones, too.
Marco: Yeah, it just depends. The company, if you do it local, you have to understand the local economy. If it’s a local guy, well a plastic surgeon in Beverly Hills is local, but you’re not gonna charge that guy 2K for a client that might be worth $100,000, a lifetime client that maybe half a million, maybe ore. It depends on the clients that you’re bringing in to him. So you have to understand your market. You have to understand the market’s economy. You have to understand the people that you’re dealing with. A mom-and-pop store may not have the ability to pay that 2K, but they have the ability to pay something, and if they grow then of course they should understand that the retainer is going to go higher each month.
But understand the market. Understand the people that you’re working for. Understand what a lead is worth to that person. And if you know that you can produce X amount, then you already know what your retainer should be.
How Crazy Should You Go With Press Release For A New Site?
Bradley: Yes, sir. John’s up. Hey, John. He says, “How crazy can I go with press releases for a new site?” I wish Rob was here. “Should I wait during the time the site is in the sandbox?” Okay. I’m gonna tell you what I typically do for press releases, guys. It’s natural for press release links, like a huge influx of press release links, even for a brand new site. And why I say that is because what do people do when they launch a new service, or a new product, or a new website, a new business? They wanna tell the world. What better way to tell the world than publish a press release? So it’s perfectly natural to do that.
That’s about one of the only things, either that or something going viral, those are pretty much about the only two times you can get away with a massive what they call “link velocity,” a real high volume of link velocity with a brand new site. I wouldn’t recommend really any other time that you would hit it with hundreds of links at once. You know what I mean? Other than a press release or if something like a post on the site was to go viral. Right?
So typically what I do for a new site, is I’ll publish a press release and then I publish … I’ve been recently, for the last several months, since I’ve been doing a lot of testing, I publish one press release about every two weeks for most of the sites that I handle. And that goes for client sites now as well as my own lead gen stuff. I’m publishing about two press releases per month per site.
However, Rob, who’s co-creator of RYS Reloaded with Marco, he’s also helped, been doing a lot of press release testing and stuff, he’s like one of our testers now. He’s doing all kinds of lab experiments, which is awesome. He’s a great guy. But anyway, he’s been doing a ton of testing, and he’ll hammer the shit out of new sites with press release, after press release, after press release. I wish he was here to say if he’s experienced anything negative, but all I’ve heard is the positive. As far as I know, the sky’s the limit, but I would still be a little bit cautious until I got confirmation from perhaps Rob maybe on the next webinar.
Do you know, Marco, what his experience has been?
Marco: Yes, yes. Absolutely. The only thing that it’ll cause is wild dancing. I mean just really wild. It’ll drop off; it’ll come back. You’ll think you’re deindex, and then all of a sudden you’re back up at number two. But it’ll keep going like that for a while until it settles down. If you do, and again … Well I don’t know if John is in any of our groups, but if you use the strategy like Bradley teaches or the way that we use it, which is through the buffer. Right? We always go through that stack, that drive stack buffer, and we push through there.
We push through My Maps and into tier one as a matter of fact because it’s perfectly okay to include one of your tier one properties as a link, link to that, drive people to that. People will come through naturally to your website. What better way is there? Than to notify search engines that your website is trusted than to get traffic flowing in even if it’s brand new?
The natural way that it would happen is you go, you announce that you’re present in social media, and people start coming in and looking at your project. So that’s how you would shoot the press releases. I’m not gonna talk about the entire strategy here because people are paying a lot of money for that, but if you can think outside the box, you can figure out … Or, come join our MasterMIND.
Bradley: Yeah. That’s what I was gonna say.
Marco: It’s in there.
Bradley: Yeah. And the press release training that’s coming out next month. We’ll be launching it I guess next week, but we’re gonna cover a lot of this in that. So I would highly recommend that you pick that up, but all of this is covered inside the MasterMIND all the time. Everything.
What Are Your Recommendations To Push Power To A 2-Month Old Site?
So anyways, “What are your recommendations to push power for a site only two months old?” Syndication network, blogging consistently, drive stack, press releases, and then traffic. Traffic. You can send traffic. Even YouTube ads, guys, which are dirt cheap … If you go in and set up YouTube ads that are targeted … If it’s a local business, you can set it up by geography, and you can drive traffic for pennies per click to your site. And that’s super relevant traffic because it’s from local IPs, and also if you do your topical targeting or keyword targeting … It’s called layering when you add different types of targeting criteria. Right?
But as far as location targeting, it’s very, very simple cause you can just set radius or whatever you want around your specific business and you can drive traffic into the site very, very cheaply. Whether the shit converts or not, it doesn’t really matter. It certainly is better if you have a good ad campaign that can produce leads or sales or whatever. Absolutely, that should be an end goal. But I’m not gonna lie, a lot of the times I set up YouTube ad campaigns for new sites just to drive traffic from a very specific geographic region into the site so that I’m getting natural traffic signals if that makes sense.
And so you don’t have to just use YouTube ads. I just use that as an example because it’s inexpensive. You could use Bing. Bing is cheaper than AdWords for sure, and you could get search click ads, which those type of clicks will typically be clicks that will convert to leads or sales depending on what your conversion goal is, your conversion objective is. For me it’s typically leads. Right?
I recommend YouTube ads cause it’s the cheapest of all. And I don’t do Facebook stuff, that’s what we have Hernan for. So I can’t speak on that. Hernan can probably talk about that. I’m sure Facebook’s a great source of traffic for seeding traffic into a new site as well. It’s just not something I do. You wanna comment on that Hernan?
Marco: He dropped off.
Adam: Hernan had some issues and had to drop off.
Bradley: Okay. Well we’re gonna keep moving, but that was a great question, John. So definitely syndication network, drive stacks, press releases, those are like traditional SEO stuff you can do, right? But you wanna drive some traffic in there because, guys, traffic is like where the magic happens now. Right? It really does. If you can just drive some traffic through some of, you know, properties that you’ve been doing SEO work for or with, you’re gonna get so much better results. Alright?
It It Possible To Repurpose An Old Swedish T1/T2 Network For An English Website Project?
Ben’s up. Ben says, “I have an old two tier network from about a year ago that I stopped using because the traffic wasn’t converting. It was Swedish language content that I was trying to convert with an English language offer. It didn’t work. Thousands of clicks, not a single sale. My current project is all English language. Is it possible to repurpose the old Swedish T1, T2 network with the new project?” Yeah, absolutely.
“I remember saying that networks bind to an IP. It’s been over a year since I posted anything. I deleted all the old content. Do you think it would still be effective?” Yeah, and absolutely. I just talked about this I think last week, if not last week it was two weeks ago. But I went through and found 95 syndication networks, full … well just single tiers, but 95 rings that weren’t being used anymore because they were from PBN sites that I let expire.
Some of these syndication networks were built in 2012, I’m not kidding, and they’re still alive and kicking today. They just haven’t had any content posted to them in forever. So I just had one of my VAs go in, and we’ve repurposed 45 of them, 45 or 50. I still have about 45 left that still are just sitting dormant right now. But some of those networks, especially the ones from back in 2012, have been repurposed four and five times, and it doesn’t matter. They’re still there. They’re still working.
So absolutely you can repurpose them. Okay? Don’t just start new ones all the time, guys. If you’ve got networks out there that aren’t being used, repurpose them. Right? Save some money. Hire a VA to do it by the way. Don’t do it yourself. Hire a VA.
Marco: Can I just say that he left probably thousands of dollars on the table because he got thousands of clicks but the offer was in English. When he saw that there were no conversions, why didn’t he send them to an email sign up so that he could deliver … What’s that?
Bradley: An opt in or even a retargeting pixel or something.
Marco: Whatever so that he could just harvest some of those thousands of people and send them to wherever you want. I mean that’s why you do retargeting. That’s why you harvest emails. That’s why you do all of these things, so that later on while your list is building you can just market to them, anything that’s related to their interests. I mean even remotely, and they either opt in, they ignore it, or they opt out. If they opt out, they were never going to buy anyway so who cares?
But you let thousands of clicks go, and what happened to all of those emails or perhaps retargeting campaigns? I would say that there’s money in that Swedish language content if he uses it correctly.
Bradley: Yeah, and the beautiful thing about remarketing, guys, is, again, I can’t speak for Facebook although I understand it’s similar, but for AdWords, remarketing lists, it’s dirt cheap to send clicks from YouTube videos to a remarketing list. It’s like literally I get clicks between one to three cents per click, or per view I should say, to the remarketing list. And if it takes five views at three cents per view to get one click, then I paid 15 cents for a click. Does that make sense? So it’s dirt cheap. I mean, I get clicks or views for as low as a penny on using a remarketing list. So something like that. And I understand in Facebook it might not be that cheap, but it may be. Hernan’s not here to confirm, but I know that it’s a lot cheaper to market to a remarketing list than it is somebody cold.
Where Do You Setup An Event’s Page Like The Weekly Hump Day Hangout?
Ivan. What’s up, Ivan? He says, “Questions about the gross solution webinar. I want to start a weekly webinar on computer questions and answers.” Okay, that sounds awesome, Ivan. One of the best things that we’ve ever done was start this Hump Day Hangout series, and I highly recommend. In fact, I was at the SEO Rock Stars event earlier this, I guess last year now. And there were several people that were asking like, “What is your best solution for growth?” And I said probably one of the most consistent things we’ve ever done is Hump Day Hangout. So it’s absolutely a great, great strategy. It’s just consistency is what’s required. Right? Don’t hit or miss it. You gotta do it consistently to build a following. Alright?
“Where do you set up an event page like this one?” Go to plus.google.com/events. It’s so stupid that they took that out of the menu options now. You can’t find it via navigation. You gotta go direct to the URL, but it’s plus.google.com/events. That’s how you set it up. Okay?
“Do you promote the event with your ads or just build it and they will come?” No, I wouldn’t promote … I haven’t promoted an event page with ads, at least I can’t remember if I ever have. If I had, I think I would have remembered. But we’ve promoted opt ins, like sent people from ads to an opt in which then puts them on a list, and then we email them with the events, with the links to the events. I’m sure you know, Ivan, because you get our emails telling you to come to Hump Day Hangouts. You know what I mean?
But you probably could run people directly to an event page, but what I like to do is try to send them somewhere we can capture their contact info, whether it’s an email or, like I said, remarketing. You can’t put, as far as I know, you can’t put a remarketing tag on an event page. You can on an opt in page though. Right? Go ahead.
Adam: If you use something besides Google+, you could probably do it, but just-
Bradley: Yeah-
Adam: It’s really easy setup with Google+ and it’s simple, which is why we use it.
Bradley: Yeah. And we’ve tried other sources of event stuff before, guys, and we’ve always come back to just using Google+ because it just works well with YouTube and I prefer this platform. I hate the new Google+ just so you know, but I still like Google Events because it’s just simple. And again, we’ve tried several other different webinar platforms, and the chat boxes, and apps. There’s just always freaking problems, and this is consistent and makes it easy. You guys can see what I’m looking at while I’m looking at it as opposed to like WebinarJam where you can’t really see the chat box or what I’m seeing and all that. I just prefer this setup for webinars. So.
Do You Promote The Event With Ads Or Wait Until People Notice It?
“Do you promote or just build it and they will come?” Yeah, again, you can run some ads, social media posts, and things like that help, especially if you’re in groups, you know, Facebook groups, even Google+ groups, whatever around people that are interested in PC or computer questions and stuff like that. Then just get in there and share, you know? Get in there and start.
I mean that’s what we did when we initially got started, was a lot of us were just in different groups and just chatting about stuff and then just we’d try to be helpful, and then we would drop a link say, “Hey, we got a free Q&A webinar we do. Come check it out.” And we started building a following that way. We have run ads though, like I said from … I’m sure Hernan’s done some stuff from Facebook, but I’ve done ads from YouTube before to start building where we were targeting other SEO channels, SEO keywords, you know that kind of stuff, and we’ve done fairly well with those. So.
And by the way, in MasterMIND next month, or in the next module, which is gonna be Video Marketing Module where we’re gonna be talking about YouTube ads. We’re doing a PPC Module right now, but it’s search PPC not video. So we’re gonna be doing video PPC next as well as video SEO. It’s just Video Marketing Module period, which is gonna cover all that stuff. And one of the projects that I’m gonna be setting up and building throughout that module, the Video Marketing Module, is going to be a subscribe campaign for the Semantic Mastery channel. So we’re going to be using YouTube ads to help build our subscriber list to our YouTube channel. So that’s gonna be something really interesting to do. So come join the MasterMIND already, Ivan. That’s what I was getting at.
At What Point Do You Tell The Client They Really Must Have A New Website Or You Won’t Be Able To Help Them?
Almost out of time, guys. We’ve got just a few more questions. Scott says … What’s up, Scott? He says, “At what point do you tell the client they really must have a new website or you won’t be able to help them? I’ve been working with a client who has a site using the Jupiter theme, and it’s very difficult to work with this theme. Do you have themes that are on your no-fly list? Thanks so much.”
Yeah, anything outside of WordPress I tell them flat out I’m not working on. I won’t do it. If you guys want me to do SEO for you, that’s fine. I’ll install a WordPress on a sub-domain of your main domain, and I’ll use that. I’ll do all my SEO work from there. If it’s an actual … Yes, if somebody has a WordPress site already, but it’s on an old theme or a theme that I’m not comfortable … Or a lot of times, guys, when I get a client, if they already have a WordPress site built that somebody else did, then I’ll go in and I’ll poke around the dashboard and I’ll tell them, “Look, set me up with an account. Create a user account for me. I’ll log in, and I’ll poke around and tell you if I feel comfortable messing with this theme or not.”
Because I’ll tell them flat out, like I’m not a WordPress developer or designer. I use very specific theme developers, and it’s just a handful of them. I’ve used Ink themes for years, which is not the greatest developer, but I’ve been using them for years, and also I’ve been using Thrive themes a lot recently, which Thrive’s got a lot of really good stuff. So between those two … If it’s outside of that, then I’m not saying I won’t work on a site that’s not one of those two developers, but I will go in and poke around. And if I feel that it’s gonna be too difficult or too much of a learning curve I flat out tell them, “I’m not gonna work on this site. If you have a webmaster or somebody that you’ve had work on your site in the past, or build your site, or whatever, maintain your site, then I will provide consultation, in other words instructions, for what to be updated, what needs to be updated, and they can handle that. But I am not gonna do it.”
And last resort is if they don’t have somebody that has been handling their website that I can provide the consultation services to, the instructions to, then I will just go to UpWork, but that’s an expense that I pass to the client, and I mark it up because I’ve gotta go manage the outsourcer. Right? I’ve gotta go hire somebody, screen and hire somebody, and then manage them, so I’m gonna pass that cost over to the customer with a markup if that makes sense. And I’ll tell the customer flat out, “I’m not gonna be the one editing your site because I’m not comfortable with that theme. However, I can get somebody to do it, and it’ll just be a separate line item on the invoice.” If that makes sense. Okay?
Good question, Scott.
Walt says, “How the heck do we delete event photos?” That’s funny. I know. Gotta love Wayne’s memes.
Is It A Good Idea To Use Rocket Video Ranker If You Have Poked And Found Keywords That Are Ranking?
Quit this house, “If you have poked and found keywords that are ranking is it still a good idea to use Rocket Video Ranker or is that redundant?” No, you can cause remember … Well, it depends on what you’re doing, but Rocket Video Ranker will upload the videos that are like live videos … I use the Live Rank Sniper for poking, which creates just scheduled live events. They’re not actual videos. And so once I’ve discovered … And I use that tool all the time, you guys. Live Rank Sniper, I freaking love that tool.
Anyways, once I figured out all the keywords then I just go delete all of them from whatever channel I use. And I use one channel now for Live Rank Sniper over, and over, and over again. It’s a channel that I bought. It was an aged YouTube channel from 2006. I bought it for $50, and I use that channel now for poking. Every single time. And it’s the same channel, and it’s crazy. I’m surprised it hasn’t gotten terminated because I’ll create 25 or 30 live events in a 24 hour period, and then I delete them all and do another 25 or 30 events the next day. But once I figured out the keywords, I delete them all, and I’ll use something else to upload the videos to. And I’m actually using one of Peter Drew’s other tools, Hangout Millionaire, to do that now.
Rocket Video Ranker will still work. It absolutely will. Bill … It is Bill Cousins, yeah. He actually just recently did an update to that training talking about how you don’t wanna have outbound external links in your video descriptions if you’re gonna use Rocket Video Ranker and you turn all 30 videos on live at one time. Apparently that may have been what’s been triggering some of the channels to basically … They don’t no index or they don’t get terminated. They just don’t index, or they’ll index very briefly and then every video on channel gets deindexed but the channel still remains live. You can still view the videos; they’re just not indexed.
And apparently from … According to Bill, and I didn’t attend the training but I saw his post on Facebook about it, he said that there’s an issue with … or maybe it was an email … that there was an issue with having outbound links in the video descriptions when you do that. And so the better route would be to upload the videos with no outbound links in descriptions, and then you can go back through and add the links in gradually. And he’s got one of the tools that I think is … I’m not sure if it’s part of the suite or not, but it’s called Video Link Vortex. Apparently that will allow … It has a setting now that he’s coded in there that will go in and drip those links into the existing videos over time so that it doesn’t cause the channel to basically deindex if that makes sense.
So yeah, you can use it, guys. Just remember each tool is gonna have a very unique strategy, and you just gotta learn how to use it very well. Anything that you wanna do with Rocket Video Ranker, I would direct you to ask Bill Cousins and Lem Moore, because those two are the ones that are behind that. And they know that tool so much better than I do. Right?
So that was a good question though. We’re almost out of … Oh, we are out of time. “Also if you have poked and found the keywords that are ranking, would you use 30 complete unique videos and Rocket Video Ranker with your money site or would that still not be a good idea?” No, I wouldn’t do that. With Rocket Video Ranker, the beautiful thing about that is that you don’t need a syndication network or anything. You just need a YouTube channel.
So I would not use that with a money channel. I would go buy a YouTube channel or create it yourself, but I just buy them now, and I would just use a channel with no syndication. It can be an orphaned account, meaning there’s no connection to anything else on the web, and just upload 30 videos to that, and that’s it. Cause if the channel burns you just upload the same 30 videos to another channel, right? You don’t wanna do that to your money channel though because you don’t wanna upload 30 videos, even if they are … well I guess if they’re unique, but that kind of defeats the point of using the tool if they’re all unique. Right? Cause that’s really not gonna save you time. So I would recommend that you don’t do that on the money channel. Use it for spamming, but not for money channels. That’s my own personal opinion on how I use it. Alright?
Well, alright, guys. Sorry we ran out of time again. Look at all these questions from Damon. Damon, you’re gonna have to ask those questions in the MasterMind, buddy.
By the way, we’ve got MasterMIND webinar tomorrow.
Adam: Whoo.
Bradley: Alright, guys. Sorry about the time, but great, great questions today. So we appreciate everybody being here. Thanks, Marco and Adam for sticking around.
Marco: Later, man.
Adam: Later, buddy.
Bradley: Don’t forget MasterMIND members webinar tomorrow. Don’t miss it. It’s a good one. See you.
Marco: They’re all good.
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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 170
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Click on the video above to watch Episode 170 of the Semantic Mastery Hump Day Hangouts.
Full timestamps with topics and times can be found at the link above.
The latest upcoming free SEO Q&A Hump Day Hangout can be found at https://semanticmastery.com/humpday.
Announcement
Adam: Hey, everybody, welcome to Hump Day Hangouts. This is episode 170. It’s the 7th of February, and we are all here. This is a rare day; it’s a blue moon; there’s something weird going on. We’re going to get right to it. Let’s say hi to everybody.
Look at this, we got Chris on camera even. How is it going man?
Chris: Been good. Yeah, new setup here.
Adam: Nice, nice, good to see you. Alright. This is weird. I usually don’t even see Chris. Alright. Hernan, how is it going?
Hernan: Hey, guys. What’s up? It’s really good to be here.
Adam: That’s it.
Hernan: That’s it for now. I’m just excited to be here. It’s really good to be here.
Adam: Awesome. Hey, Marco, what’s up?
Marco: Oh, man, it’s horrible. It was 60 degrees last night.
Adam: That’s insufferable. How do you put up with that?
Marco: I had to get [inaudible 00:00:45], man. That’s not fair.
Adam: Somebody’s gotta suffer through it. I’m glad that you can carry that weight for all of us. Man, Bradley, how is it going, man? Are you doing better today?
Bradley: I am, thank you for asking. It was an awful day yesterday. I had a molar crack Monday night, and God, you talk about painful. That shit hurts. I was in excruciating pain all night Monday night, and then most of the day yesterday, until I got into an emergency dentist appointment. Thank God, they pulled the tooth, I said … I was just telling Marco, the dentist was like “You’ve got a fractured tooth. We’re going to have to pull it out.” I was like “Just take them all.” Because it hurt so bad, you know.
It got done. He even prescribed me some really good drugs, and I didn’t even get the prescription filled which is crazy.
Adam: So happy to have it out?
Bradley: Yeah, man, I just was glad to have it out. Really, I don’t need the pain pills, to be honest with you. I did at the time, but now that it’s out, it’s fine. Beer works just as good.
Adam: Fair enough. Fair enough. Speaking of pain killer, a pain that you might be experiencing is with press releases. Bradley’s got some stuff coming up real soon, I believe we’re going to start recording later in the month, or beginning of March, and it’s going to be basically a press release course. We’re not going to go into a lot of details today, but we are going to offer a special kind of pre-release access to that for people who want to jump in on that.
Bradley, you just got like a quick summary because I know we haven’t worked out all the details, but do you want to tell people kind of what you’re aiming for with that course?
Bradley: Yeah, we’re going to do a course, it’ll be like a live recorded course. We’re, essentially, going to sell, pre-sell I guess, access to the course. And then we’re gonna be … And I’ll have some supplemental training inside the membership area right off the bat, basically like the working procedure, or the step-by-step process, the outline, things like that of what the press release method that I’ve been using for Local SEO is.
Then, we’re going to be recording the training via live webinars, at least two, possibly three. But I think we can cover it all in two unless we need a third webinar for specifically Q&A and implementation, but other than that … We’re definitely going to start. I think the first webinar is set for March something another, March 4th or something. Is that correct?
Adam: It might be the first. Top of the month, [crosstalk 00:03:06]
Bradley: March 1st, I think actually. Yeah.
Adam: Cool, well that’s gonna be coming up. And like I said, we’re gonna have some more information for everybody. What we want to do basically there is offer you a really good deal up front. So if that’s something you sound interested in, we’ll have some more information for you and you can check it out.
So on top of that, too, we’re working on getting the Battle Plan updated. So we’ve already released several updates to the Battle Plan … And a lot of animals in the background. Doesn’t get any better than this when you’re live and you can’t mute yourself. Alright, gonna keep rolling with this.
Anyway, so with the Battle Plan we’ve already had a bunch of updates throughout the last year, and we’re getting ready to update it to version 2.0. So we’ve got a lot of good stuff coming up with that. Just wanted to let everybody know. We’ve had a lot of really good feedback on it, and we’re looking forward to sharing that with a lot more people. And then-
Marco: Don’t forget the RYS Reloaded Little Blackbook v2.0, man.
Adam: Oh, that’s right. I almost did forget about that, Marco. You wanna tell people about that?
Marco: It’s just that we’ve done 10 updates already, 10 update webinars since we released RYS Reloaded Academy, and it’s time to write up a new version of the Blackbook that gives you all of the secrets into RYS Reloaded. And so I’ll be writing that up in the next couple of weeks, as well as the Done for Your Users Guide. That’s coming also.
Adam: Outstanding. And then also-
Marco: [crosstalk 00:04:28]
Adam: The charity is still ongoing, right? People can still donate? Like we finished that section. I don’t know how you want to describe it, but people can still donate to the charity, right?
Marco: School year 2018, I actually have a thank you letter from the charity, and I have the receipts for the money, and I have pictures of all of the supplies and everything that we got. So, what I decided, and I told you guys, is if we just keep it going all year instead of waiting until the end of the year, we could do a whole lot more. And I think since we have such a generous group of people who follow us … our membership was really generous also … Why not keep it open all year so that … Donate a couple of bucks a month. It turns out to be a whole lot of money for what we need. So we’ll have that there all year, SUBs for kids. I’ll post the link. Donate a couple of bucks. Commit to donating a couple of bucks a month, and it’ll turn into quite a bit by the end of the year.
Adam: Yeah. If we can too, Marco, if you send over the pictures to one of us we can get … I mean, hell, you could. But we can get something together, maybe put out a blog post every once in a while with some of the updates on that.
Marco: Well that’s another thing that the charity agreed to. They going to be following up, and I think I mentioned this last time, we’re going to get an update from … like they’ll follow one child and we’ll get an update, then the next month another one, and another one, for the entire school year so that you guys can actually see what the money is doing. It’s like just you give the money and then you don’t know. You’re actually going to see what the money’s doing through these testimonials. I don’t wanna call them case studies because they’re children, right?
But through these wonderful things that are happening with these … You should have seen them. I was there when they came through to pick up the stuff, man. It was fabulous.
Adam: Outstanding. Outstanding. If you want to just post the link, I think that’s the easiest way to do this, and like you said, we’ll just keep doing this. This is awesome that we’re able to help them out.
Speaking of something we’re publishing, I got my copy. I’m pretty happy. So I’ve got the MasterMIND Newsletter for February. I was actually reading Chris’s stuff. So I’ve got some stuff coming up with Chris we’re gonna be working on. I’m gonna be working on some stuff he shared, which was awesome.
But I’m bringing this up because I just had a talk with a new MasterMIND member who just joined in the last week, and as part of that we give a consultation call, which I’m not gonna reiterate the prices that various of us charge for consultation time, but part of turning the MasterMIND is you get a free call to talk to us and go over some things. And that was really illuminating too about what he’s working on, and his goals, and working on building his team, and doing all that because it fits right in with what’s going on with the Semantic Mastery MasterMIND moving forward in 2018 and how we’ve got several projects on … Bradley’s building out a couple businesses. We’re dealing with digital only. We’re dealing with brick and mortar. We’ve got a lot of stuff going on. I would ask you to keep an eye out, and if building a business is something you’re looking to do in 2018, then by all means check out the MasterMIND.
Bradley: Yeah, and I’ve got some really good results. We got a MasterMIND meeting tomorrow, or webinar, tomorrow, and I’ve got a lot of really awesome updates for the crossfit case study and project, and I’m really looking forward to sharing that with everybody tomorrow. So definitely, guys, come join the MasterMIND. It’s awesome this year.
Adam: Awesome.
Bradley: Are we done on announcements?
Adam: I hope so. I say I hope so because I’ve been talking long enough, but did you guys have anything that you needed to add or want to add?
Bradley: I’m good.
Hernan: Yeah, I’m good. Let’s do it.
Chris: I’m good.
Bradley: Let’s get into some Q&A.
Alright, let’s see. That’s awesome, Wayne. Oh, Jesus.
Does Syndicating Videos Through IFTTT And Embedding It To A Blog Post Would Fire Duplicate Content Issues?
Alright, quit this house is up. He says, “Good day to this manic team. If I syndicate a video through IFTTT then embed the video in a blog post with spin version of description and add a picture or two to that blog post then syndicate that new blog post am I playing with “duplicate” fire?”
Well, no. I mean, here’s the thing, and this is, I believe, one of the answers in our Knowledge Base because we do get this question somewhat often. Yours is a bit more specific because you’re talking about spinning the YouTube description and that kind of stuff. I wouldn’t do that on a money site. I wouldn’t spin anything on a money site to be honest with you unless you’re gonna do it manually, which why? Why the hell would anybody wanna do that? So anything with your money site I would not recommend. If it was just like a feeder site, something that you were using like to feed traffic or whatever into your money site, then that’s fine. So like, if it’s like a first or second tier type site, then that’s okay, but I wouldn’t do it for your money site.
So, one of the things, guys, we typically don’t recommend syndicating video descriptions anyways. You can take a video that’s published to your YouTube channel … Okay, listen. If you’ve got a syndication network that’s attached to your money channel, right, and also to your blog, which is perfectly fine to do, and you upload a video and it’s … you know, obviously it’s gonna syndicate out to the network. You can still take that video and go publish a blog post with it.
However, and I’ve said this again dozens of times, I know it’s in our knowledge base, but what I see people do, which is wrong and causes problems, is when they take the video that has already been syndicated to their branded syndication network, and then they just go over to the blog, embed the video, and then use the same title as the video for the blog post title. And the description may be slightly different or whatever, like the actual post body might have some content because typically the YouTube syndication, you guys know if you’re using the applets like we recommend that you use them, it’s typically only gonna be published … It’s gonna be the embed code, then there will be an actual link to the video, and then a via channel link. Right? Or a playlist URL, either one. And so that’s all that’s ever syndicated to the branded network.
What happens when you grab that video though and go take it over to your blog and just embed the video, use the same title, and then maybe there’s some slight variations to the post body to the web 2 properties that they get syndicated to it, looks like a duplicate post. It looks very similar to because they share basically the same title, it’s typically the video’s the first thing that pops up. So it’s gonna look like duplicate posts across your branded network. It’s not that it’s gonna cause you any SEO issues. The problem occurs when the branded web 2 accounts get terminated for spam because you’re duplicating every post basically.
So all I recommend doing is … It’s perfectly fine to syndicate the video from your YouTube channel to your network then go create a blog post and embed the same video. Vary the title though. Make the title more like a normal blog post title, which is typically a lot more … It follows a more natural speech pattern, right? You know usually when we optimize for a video title, guys, it’s literally an exact match keyword and that’s it, right? I mean that’s all we want, and that’s the SEO title, that’s what helps it to rank specifically for that particular keyword. So that’s usually how we optimize for videos.
For blog posts however though, it should be a bit more conversational, like the title. And then you should also add some additional content below the video if you’re gonna embed the video at the top of the post. One thing you can do is if there’s speech in the video, you can have the video transcribed. Right? And just add the actual transcription as the text, which also gives you opportunities to link and have internal links or links to offers or whatever you’re doing. You can do all of that too.
So just keep that in mind. If you wanna syndicate the same video, it’s fine. Just make sure that you vary the blog post enough to make it unique. And again, I highly recommend not using spin anything on your money site unless you’re gonna do it manually, which again, you’ve got better things to do with your time than spinning. So.
Any comments on that, guys?
Hernan: Um, yeah. I totally agree with you, Bradley. We don’t use any spin texts whatsoever on the money site because you want the money site to convert, right? And spin text usually doesn’t do that. So, something that I’ve been experimenting a little bit with is what Bradley was saying. We use rev.com to get our videos transcribed. We have been using it for a while now. But now what I’m kind of experiencing a little bit is to add a summary on the top of the video. So you have the video, you can transcribe, and then you make a quick summary like two or three main points of that video, and that’s your post. That’s your blog post. Right? So I’ve been experimenting a little bit with that. And then, yeah, I would definitely get the video transcribed and post that if you want to create a blog post instead of give Rich Text, which that’s work. You know?
How Would You Retain The Map Pack Rankings If You Add Additional Services To An Existing GMB Page?
Adam: Yep. Very good. Okay. Next question is from Kevin. What’s up, Kevin? He says, “Hey, guys. I have a maps question. I have a GMB set up for a snow removal company that now wants to offer lawn care and rank in the maps for lawn care keywords. The business name is KDP Snow Services, and I want to change the GMB business name to KDP Lawn and Snow Services. I guess I don’t have to though. Also the GMB’s main category is currently snow removal, and I wanna change it to lawn care and make snow removal a secondary category. If I make said changes, will the map pack rankings for snow removal keywords tank, which are currently ranking?
Well, Bradley, how would you go about making this transition but still retain all map pack rankings?
Bradley: Okay. You know, that’s a good question. As far as the name really I would change … Alright, you asked me how I would do it. I would go do an analysis of what their current citation profile looks like. So, use Bright Local or Whitespark or have one of the other services out there create a citation report for you. I’m sure you probably already have access to something, Kevin. Go take a look. How many citations have already been built? Where is the NAP published on the web and what does it say?
If it’s a whole bunch of them, then I wouldn’t change the name because it’s gonna require you to go back and update all of those citations, which certainly I don’t advise you to do that, Kevin. There are services that will do that for you that are much more efficient at it, but it can be rather expensive. For example, Loganix is the best citation cleanup service I’ve ever used, and I’ve used many of them. Every since I found Loganix though, I haven’t used any others. I can tell you that, and in fact I just ordered another Loganix citation cleanup package yesterday for a client. So it’s a really, really good service, but it’s $500. You know? So if it’s for a client and you can pass that cost off to them, like …
I’ll be honest with you guys. How I do it, I’ve got an affiliate account with Loganix, and so what I do is I charge a client $600 to do the citation cleanup, and all I do is I set up an account on a web mail domain, you know a domain mail, a web mail account on the client’s domain. And then I go visit my own affiliate link in a clean browser, and then purchase under their domain, their web mail I purchase the citation cleanup from Loganix. And that way I make $100 off the sale up front because I marked it up a $100, and then I also make a slight commission on it too, and that’s perfectly fine because it’s for the client. Right? And then it just takes me about 20, 25 minutes maybe to go through and actually enter all the data in to the Loganix dashboard for adding the client and for the citation cleanup project. And so I end up making like, I don’t know, $150 or something like that for about 25, 30 minutes worth of work, and then Loganix does all the rest of it.
So if it’s something you can pass off to the client, absolutely. Do that. Make sure that you do, as I just mentioned though, because that way you can still make a few bucks off of it, or you can charge them as much as you want. I’m just telling you I typically just charge my clients about $600 for it, and that way I make about $150 off of just basically data entry for a few minutes. Okay?
Anyways, if they have a whole bunch of citations, you would have to update all of the citations with the new name. So if they only have a handful though, then yes, I would absolutely update the name because it’s gonna make more sense to have KDP Lawn and Snow Services if you’re also offering lawn services. But again, it’s not critical. It’s helpful but not critical. Okay?
So if you’ve only got a handful of citations, then you can order like individual citation cleanup. You know, Bright Local has that offering. I believe we offer that inside of SERPSpace. There’s plenty of places out there that you can order citation cleanup for just a set number of citations instead of all of them, which Loganix just does everything that they find, if that makes sense. That’s why it’s a one set price. Alright?
Okay. That said, as far as … let’s see. Also the GM main category … Yeah. Changing the category shouldn’t affect anything. Let me rephrase that. I’ve changed categories for stuff that I manage or my own lead gen properties, client stuff as well. I’ve actually gone in and changed categories before and in many cases, and I’ve never seen that have an effect on my ability to rank. Usually it’s because I’ve ranked my client or lead gen property or whatever, and it had the wrong category designated, and I was still able to rank it, and then I would go in at a later date and change the category to the correct category. And I’ve never experienced any dancing from changing categories. I’m not saying it can’t happen. I’m just saying I’ve never experienced that.
Does anybody else here have experiences with movement from changing categories?
Marco: I haven’t seen it. I mean, and I’ve done it. And I haven’t really seen any type of negative movement. If there is, you could just hit it with, what do you call it, a press release or a drive stack and then just pump it back up, man. It’s not really a problem, and it’s not a permanent problem. The only time that I saw something negative it cleared up, so it could have been something else. So I never really paid it any attention.
Bradley: So, yeah. So, Kevin, again, if you have a manageable amount of citations, then I would change the name. If there’s a lot of citations though, then I wouldn’t recommend it unless you can pass that cost off to the client. Now if there are a lot of citations, and you do decide to change the name, then understand that it likely will do some dancing until the citation cleanup job is done and that takes about six weeks. I’m not saying that it … It very may well stay in the same position that it’s at now, by just changing the name.
Let me give you an example, the client that I ordered the citation cleanup job for just yesterday from Loganix, they have the worst NAP consistency of any client I’ve ever dealt with and that is no bullshit. I mean, it is the most awful thing that I’ve ever seen. And I use Bright Local as my reporting software, and the citation tracker report I mean it looks like it’s a bunch of random businesses. There are also commonalities between the name, but it is so many different variations of their name, and they had two different physical addresses, and they had four different phone numbers, but the variations of their business name was at least 11 variations of their business name. Think about that.
For whatever reason, I still don’t understand, they’re still ranked number one in maps for their very specific keyword. Right? And plus their local modifier. And so I got on the phone with them and I told them … cause they’re a new client, and I basically told them, “Look. I can help you guys with this. We’re gonna have to do a citation clean up job, but first before I even do that we need to decide on a one version of your name and from that point forward any time you guys every do anything online and you’re gonna post about your business, you have to use that name.” And so we did. We agreed on a particular name, and so I went into the Google My Business Dashboard and I changed the name to the one that we agreed on. I did that about two days ago, on Monday, changed the name, and it hasn’t moved yet.
So again, I’m not saying changing the name won’t cause it to move. I’ve actually seen it to move quite a bit, but as long as it’s somewhat similar. Like if you were to change it completely from KDP Snow Services to Kevin’s Lawn and Snow Care or something like that, it would probably have a more significant negative effect at least temporarily until everything got updated. But by just changing from KDP Snow Services to KDP Lawn and Snow Services, that’s very similar to the change that I made to this business’s name because their name was … Again, it was similar, but there was 11 different variations: different punctuation, there was inc. on some of them and not on others, and apostrophes in some of them and not on others, and ampersands in some of them and not on others and all that. And all I did was consolidate it down to one and I updated the Google My Business Profile for the business name and it didn’t move at all.
So as long as it’s, at least from my experience … I’ve had other experiences similar to that, but that’s just a really recent example. If the name change is only slight, then it typically doesn’t cause much movement as far as when you change it in Google My Business. Now updating the citations, that’s a different story. Again, if you’ve got a lot of citations, when you start to update them it’s going to start dancing, but if you only have a handful of citations then you can typically update them rather quickly and it doesn’t effect it much if at all. Okay?
Good questions though.
I could probably, unless you’re in a really northern area though, Kevin … Well, yeah. I guess what I was about to say doesn’t … In my area, snow removal stuff it’s a fairly easy keyword to rank for, but I’m also in an area that we only get snow like once or a couple months out of the year. So if you’re in an area where you get a lot of snow, it’s probably a lot more competitive. The less competitive, guys, the less sensitive the listings are to slight changes like that. Okay?
What Are Some Best Practices In Using BrowSEO This 2018?
Alright. Nigel’s up. What’s up, Nigel? He’s here every week asking good questions. He says, “Good day, gents. Thanks for answers and patience last week, super helpful as always. By the way, Jeffrey Smith’s SEO Bootcamp is going well, thorough, easy to consume and digest. Will be implementing soon.” Yeah, there’s a lot to implement in there, buddy. A lot to implement in there. “BrowSEO is still working 2018. 2016 Hump Day Hangouts solid overview. If yes, any advice on approach, usage, your application of it presently at all?”
I still use it the exact same way I’ve always used it, which is just to manage multiple profiles and build histories. You know, like browsing histories and cookies and all that kind of stuff for the personas, for the different accounts. That’s all I use it for. There are a ton of other features. I know what. I’ve never taken the time to learn any of the other features in part because I hear that the training sucks. It’s disorganized and all that kind of stuff, and I’m not trying to put down BrowSEO, but I’ve heard a lot of complaints about that stuff. We’ve had a lot of people ask us if we would produce training for BrowSEO over the last two years, and I’m not gonna commit to doing that because again, I only use it for a very specific reason and for that it works really, really well. Okay? And again, all I do … Like I use BrowSEO specifically just to have a whole bunch of different profiles, persona accounts, whatever. I even keep client accounts and stuff in there now, and that way when I open up the browser, all the history and everything’s still there.
And by the way, guys, a lot of those personas are just on my own IP. Like, I know I’ve mentioned in the past, if you’re really, really concerned about IP diversity and all that kind of stuff then you can use proxies with BrowSEO. Right? Absolutely, I would recommend you get dedicated proxies, dedicated private proxies. In other words, like for example when you buy proxies a lot of times you have the option, well some places don’t even give the option, but some places will give you the option of having the proxies replaced every 30 days.
And when I say get private proxies, I mean don’t get shared proxies cause then you end up sharing them with other people. And so you’ve got people logging in or with different histories and all that stuff through those IPs. You don’t wanna do that. You wanna get dedicated proxies specific to you, and then you wanna have them permanent proxies. Occasionally they might blacklist anyways, and you’ve gotta get them replaced in which case you could replace the proxy or the IP with another IP from the same city, and it typically won’t trigger a reverification of the Google account or any other account for that matter if it’s in the same locality, right. If it’s close in proximity.
Again, just so you guys know, most of the stuff I do in BrowSEO is just on my own IP. I mean think about it, guys. But here’s the thing, here’s why this is important. What we used to do years ago, which was, and this has been taught in Syndication Academy, but that was log in to our … Use Firefox. Clear browsing cache history, cookies, all that. Run C Cleaner then open up Firefox in a brand new fresh session. And then log into whatever account you want to log into.
well, then what happens when you want to log in to another account? You gotta go through that process again. And it’s not the process that’s the problem. The problem is every time you open up that browser, you’re in a 100% clean environment again. Right? And so that’s completely unnatural. That is 100% unnatural. Right, guys? I mean people that log in to their accounts, most people anyways unless you’re wearing a tin foil hat, they’re not gonna clean their browser after every session. And so there’s no history. There’s no cache. There’s no profile being built up for that persona, and so it’s very, very unnatural.
So again, when I’m using BrowSEO now, I just use my own IP, but every browsing session is accruing it’s own history. It’s building a profile for that persona. Right? Because every time I log in, it’s still in the same session even though it’s on my IP, it’s in its own browsing session that’s attached to that persona. Right? And so think about when you go to Starbucks, or you go to a public library, or you go into anywhere where there’s public WiFi and everybody’s using it. It’s all on the same IP, so it doesn’t matter. You know what I mean?
Now if you’re building a shit ton of back links from different profiles and stuff and they’re all from the same IP, that’s one thing, but if you’re just logging into accounts and doing day to day activity stuff for your different persona accounts and things like that, it’s perfectly fine to have them all under the same IP. Right? As long as the browsers are accruing histories and building a profile for each one of those personas so they each have their own separate browsing session that isn’t wiped clean after every session if that makes sense. Okay? And I have had zero problems doing that using just my own IP, guys. So I don’t even use proxies. Don’t get me wrong, I’ve got a handful of accounts that I still have running through proxies in BrowSEO, but the vast majority of my stuff just runs through my own IP now. Okay?
That’s a great question, Nigel. So as far as if you want … I think there was another … What’s the other one, guys? That’s not BrowSEO, but other people are using it and they’re happy … Is it Ghost Browser?
Adam: Yeah. Ghost Browser.
Bradley: Ghost Browser. Okay. Might wanna try that one too. Apparently, that one’s got better training. And it’s not that I’m not knocking Simon and his stuff, it’s just apparently the training’s been disorganized. It’s hard to follow. It’s hard to find and that kind of stuff. So if you’re looking to do more than just the basic use of what I use it for, then you may wanna go with something that is a little bit easier to follow so to speak.
What’s A Practical Content Ratio Of Original VS RSS Curation When You Are Just Starting Out?
Alright, “New client, new site content plus seasoning. What’s a practical ratio of original versus RSS curation to start?” Well, the new site content, typically the pages are gonna be written content’s unique. Right? Don’t let me confuse you guys. Curated content is unique as long as … Well, you’re supposed to inject commentary and you’re combining other snippets of content from other locations into one unique piece of content. But what I’m saying is usually for pages, I have pages written, and then I have posts curated. Okay, does that make sense?
So that’s just basically it. Very rarely do we actually write blog posts unless it’s a client that is handling the writing on their own or has somebody in house that is writing. If it’s something that I’m providing, we don’t write blog posts. We curate blog posts. Period. Okay?
Alright, “10 blog plus 10 videos enough to start? Then two to three per week for how long?” Okay. Yeah, well for seasoning, guys, usually whenever I launch a new site, and this is all covered in the Battleplan, but I always have at least three but usually five posts in queue ready to be curated posts, ready to be dripped out once the site is pushed live. And I usually will post those three to five posts, depending on the industry, I try to mimic what posting schedules are for other sites in that industry. Right? Especially for my local area. And sometimes, like a lot of contractor niches, they just don’t post at all. So what I’ll do is I’ll submit, I’ll drip out three to five posts over the course of about two weeks.
And then after that, yeah, you can set up the automation. Well I say automation, but we don’t do anything automated on our money sites. Everything’s done via virtual assistants. It’s done manually. So most of my clients that I provide content marketing services for, it’s at least one blog post per week. Okay? I’ve got some clients we do three blog posts per week. That’s about the extent of it though. It’s between one and three posts per week, is usually what I do. But again, it’s all done manually. It’s not done via automation. Okay?
For how long? Until you get results. If it’s a client, indefinitely. For how long? Indefinitely because that’s a monthly recurring service that you charge them for. Right? And I mean, here’s the thing. For my own lead gen sites, guys, I publish enough posts with this syndication networks to get it to rank, plus the other stuff that I do now. Right? Press releases, drive stacks, all of that. Once it ranks, I stop publishing posts until I need to again because it’s just an expense that I don’t wanna cover. For clients, however, and it’s not that I’m just trying to take their money. The thing with client … Like for me, my own lead gen assets, I wanna run them as lean as possible. Right? Spend as little money as possible. I wanna get results with the least amount of effort and resources as possible. So as soon as I get results I stop blogging until it needs it again. But for clients …
And when I say until it needs it again, guys, it’s typically because I drop from A position to B, or from B to C, or from A to D, and I go out of the three pack and then I lose calls and then it’s like scrambling. And yes, it would make more sense to continue just doing blog posts so that I don’t lose that positioning at all, but again, for my own lead gen stuff I wanna run as lean as possible so I don’t do that. I just run the until I get ranked, and once I get ranked I don’t run them anymore, then if I need to give it a boost a few months down the road, six months, a year down the road, whatever, then I’ll tell my curators, “Hey, I need you to go publish a few more posts over here.” And they’ll go handle it, and I get my rankings back.
But for clients, I don’t want them to experience that drop. Right? So when clients ask me, “Can we get ranked and then stop this service?” I tell them, “No, absolutely not. Well we can, but there’s a very good chance that you’re going to drop in rankings. It’s probably not gonna occur right away, but it will, and then you’re gonna be calling me and saying, ‘What can we do to get these rankings back up?’ And then you’re gonna have to be patient while the SEO work works, you know, the SEO work takes effect. So if you’d rather just keep up at the top of the maps ranking and generating the phone calls that that listing provides, you may as well … my suggestion, my advice is that you continue the service.”
That’s how I sell it and that’s how I justify it, and I mean it that way. It’s not that I’m trying to take people’s money. It’s because I don’t want them to experience a drop in call volume because we weren’t blogging. Cause it’s a nominal expense, guys. If you’re producing good results, they should be happy to pay for it.
Marco: I also think it’s important for our guys and gals, for everyone, to understand that what we’re doing when we’re syndicating, when we’re using our syndication networks, when we’re using RYS and all of the strategies that we use, is we’re directly targeting the freshest algorithm and then we’re triggering the distance graph. So those are two very important ranking factors that we do just by publishing a blog post and maybe sending a link into drive, into your G site, into your My Map, into whatever it is that you’re doing with RYS into your syndication network, which is pushing back to your money site whether it’s the blog post and a page, a [inaudible 00:34:33] page that you’re ranking, however it is that you have it arranged to push power all around.
This is what you’re achieving. If you stop that, then you’re stopping not only link building, but you stop triggering the freshest algorithm. And then like Bradley said, once you do that, well why should the bot come back if it’s not getting anything new out of your website? It’ll just go somewhere else and look for it until you do, we call it the G tickle. The G tickle will tell the bot, “Hey, come back cause we got some new stuff for you.”
Bradley: That’s right. That was a great question, Nigel. Two in a row, man. He’s the winner today. Nigel is the winner. I haven’t even read the rest of the questions. I’m gonna try to roll through the last one.
Is BrowSEO And RYS A Viable Strategy To Warm Up New IFTTT Syndication Network?
“Can BrowSEO for engagement plus RYS before IFTTT syndication be a viable seasoning strategy to warm up new networks?” Yeah, it absolutely could. You know, you could send some … Like if you had personas and stuff like that that you could have, like for example, follow Tumblr blogs, engage, maybe comment, stuff like that, that’s gonna make your branded network properties look so much more real, right? I mean they’re real anyways, but by providing some engagement and stuff like that, that’s a lot of work. If you’ve only got a couple of projects that you’re working on, then that’s something that you could implement, or if you hired some virtual assistants that you have them doing that kind of work for you through BrowSEO, then that’s something absolutely would work.
I don’t do that, only because it requires quite a bit of setup and resources, and I’ve got a lot of projects. But that’s something that we’ve actually talked about at Semantic Mastery, was building teams of VAs that could run BrowSEO to do that, provide engagement, like real engagement. So maybe in the future that’ll come.
Would Adding Internal Links To A Syndicated Post Still Have An Effect?
Mohammad’s up. What’s up, Mohammad? He says, “Hey, guys. Can I add internal links to a post after it’s been syndicated? Will they still have an effect?” Yeah, you can, but the link is only going to be present in the post on the blog on your money site. It’s not gonna be syndicated. It doesn’t update the syndicated posts when you update on the blog. Does that make sense? If you were to republish the post with the new link in it, then it would re-syndicate with the new link in it, so all the web 2s would also include the link.
Which, guys, if you’re just using the syndication networks with the three primary blog properties, there’s really only three properties that you’re … I mean you get like blog, or Tumblr, or WordPress, right? Cause those are the only ones that we syndicate the full content of the post to, other than like document storage, like Google Docs for example, which in that case you’d want the link from that too. Right?
But if you go in and change a post after it’s been syndicated, it’s only gonna update on the blog itself not all the other properties. Okay?
“How high can-
Marco: Can I stop you for a second?
Bradley: Please.
Marco: The pro-version of our RSS plug in, Mohammad, which you have access to as a MasterMIND member, has the ability to … It has a setting where you could have it republish the old post. So yes, by all means, go change the internal links. It won’t matter on that first post, but when the time comes for that post to recycle and repost, it’ll go out with the new links. So you have access to that.
How High Can Monthly SEO Retainers Go?
Bradley: Yep. Thank you, Marco. He says, “How high can monthly SEO retainers go?” How high can you think, Mohammad? Like how high can you count? I say that kind of tongue in cheek, guys, but I’ve seen SEO retainers tens of thousands of dollars, no kidding, depending on the size of the company. Not something I’ve ever done. The biggest I’ve ever done was $3500 a month, and I don’t like working for companies like that big. Honestly, I like working with the smaller companies. That’s just my own personal preference. So my average across all of my, it’s gone up a little bit, but it’s closer to $900 a month now for my clients, but again, I’ve got a lot of … Well I don’t even have a whole lot of clients anymore. But I’ve got several clients that are grandfathered in at like peanuts, which is really ridiculous, but they’ve been good clients and there’s no reason for me to raise their prices, at least I don’t feel that there is. So.
2K a month, I mean that’s pretty average. A lot of the people in our MasterMIND are running somewhere between $1000 and $2500 a month depending on the size of the client. So, yeah. It’s gonna vary. It’s gonna depend on how much money they have, like how good they’re doing and how kind of results you can produce. But I’m not kidding. I’ve seen $25, $30,000 a month SEO retainers before. So. I know Marco’s seen some big ones, too.
Marco: Yeah, it just depends. The company, if you do it local, you have to understand the local economy. If it’s a local guy, well a plastic surgeon in Beverly Hills is local, but you’re not gonna charge that guy 2K for a client that might be worth $100,000, a lifetime client that maybe half a million, maybe ore. It depends on the clients that you’re bringing in to him. So you have to understand your market. You have to understand the market’s economy. You have to understand the people that you’re dealing with. A mom-and-pop store may not have the ability to pay that 2K, but they have the ability to pay something, and if they grow then of course they should understand that the retainer is going to go higher each month.
But understand the market. Understand the people that you’re working for. Understand what a lead is worth to that person. And if you know that you can produce X amount, then you already know what your retainer should be.
How Crazy Should You Go With Press Release For A New Site?
Bradley: Yes, sir. John’s up. Hey, John. He says, “How crazy can I go with press releases for a new site?” I wish Rob was here. “Should I wait during the time the site is in the sandbox?” Okay. I’m gonna tell you what I typically do for press releases, guys. It’s natural for press release links, like a huge influx of press release links, even for a brand new site. And why I say that is because what do people do when they launch a new service, or a new product, or a new website, a new business? They wanna tell the world. What better way to tell the world than publish a press release? So it’s perfectly natural to do that.
That’s about one of the only things, either that or something going viral, those are pretty much about the only two times you can get away with a massive what they call “link velocity,” a real high volume of link velocity with a brand new site. I wouldn’t recommend really any other time that you would hit it with hundreds of links at once. You know what I mean? Other than a press release or if something like a post on the site was to go viral. Right?
So typically what I do for a new site, is I’ll publish a press release and then I publish … I’ve been recently, for the last several months, since I’ve been doing a lot of testing, I publish one press release about every two weeks for most of the sites that I handle. And that goes for client sites now as well as my own lead gen stuff. I’m publishing about two press releases per month per site.
However, Rob, who’s co-creator of RYS Reloaded with Marco, he’s also helped, been doing a lot of press release testing and stuff, he’s like one of our testers now. He’s doing all kinds of lab experiments, which is awesome. He’s a great guy. But anyway, he’s been doing a ton of testing, and he’ll hammer the shit out of new sites with press release, after press release, after press release. I wish he was here to say if he’s experienced anything negative, but all I’ve heard is the positive. As far as I know, the sky’s the limit, but I would still be a little bit cautious until I got confirmation from perhaps Rob maybe on the next webinar.
Do you know, Marco, what his experience has been?
Marco: Yes, yes. Absolutely. The only thing that it’ll cause is wild dancing. I mean just really wild. It’ll drop off; it’ll come back. You’ll think you’re deindex, and then all of a sudden you’re back up at number two. But it’ll keep going like that for a while until it settles down. If you do, and again … Well I don’t know if John is in any of our groups, but if you use the strategy like Bradley teaches or the way that we use it, which is through the buffer. Right? We always go through that stack, that drive stack buffer, and we push through there.
We push through My Maps and into tier one as a matter of fact because it’s perfectly okay to include one of your tier one properties as a link, link to that, drive people to that. People will come through naturally to your website. What better way is there? Than to notify search engines that your website is trusted than to get traffic flowing in even if it’s brand new?
The natural way that it would happen is you go, you announce that you’re present in social media, and people start coming in and looking at your project. So that’s how you would shoot the press releases. I’m not gonna talk about the entire strategy here because people are paying a lot of money for that, but if you can think outside the box, you can figure out … Or, come join our MasterMIND.
Bradley: Yeah. That’s what I was gonna say.
Marco: It’s in there.
Bradley: Yeah. And the press release training that’s coming out next month. We’ll be launching it I guess next week, but we’re gonna cover a lot of this in that. So I would highly recommend that you pick that up, but all of this is covered inside the MasterMIND all the time. Everything.
What Are Your Recommendations To Push Power To A 2-Month Old Site?
So anyways, “What are your recommendations to push power for a site only two months old?” Syndication network, blogging consistently, drive stack, press releases, and then traffic. Traffic. You can send traffic. Even YouTube ads, guys, which are dirt cheap … If you go in and set up YouTube ads that are targeted … If it’s a local business, you can set it up by geography, and you can drive traffic for pennies per click to your site. And that’s super relevant traffic because it’s from local IPs, and also if you do your topical targeting or keyword targeting … It’s called layering when you add different types of targeting criteria. Right?
But as far as location targeting, it’s very, very simple cause you can just set radius or whatever you want around your specific business and you can drive traffic into the site very, very cheaply. Whether the shit converts or not, it doesn’t really matter. It certainly is better if you have a good ad campaign that can produce leads or sales or whatever. Absolutely, that should be an end goal. But I’m not gonna lie, a lot of the times I set up YouTube ad campaigns for new sites just to drive traffic from a very specific geographic region into the site so that I’m getting natural traffic signals if that makes sense.
And so you don’t have to just use YouTube ads. I just use that as an example because it’s inexpensive. You could use Bing. Bing is cheaper than AdWords for sure, and you could get search click ads, which those type of clicks will typically be clicks that will convert to leads or sales depending on what your conversion goal is, your conversion objective is. For me it’s typically leads. Right?
I recommend YouTube ads cause it’s the cheapest of all. And I don’t do Facebook stuff, that’s what we have Hernan for. So I can’t speak on that. Hernan can probably talk about that. I’m sure Facebook’s a great source of traffic for seeding traffic into a new site as well. It’s just not something I do. You wanna comment on that Hernan?
Marco: He dropped off.
Adam: Hernan had some issues and had to drop off.
Bradley: Okay. Well we’re gonna keep moving, but that was a great question, John. So definitely syndication network, drive stacks, press releases, those are like traditional SEO stuff you can do, right? But you wanna drive some traffic in there because, guys, traffic is like where the magic happens now. Right? It really does. If you can just drive some traffic through some of, you know, properties that you’ve been doing SEO work for or with, you’re gonna get so much better results. Alright?
It It Possible To Repurpose An Old Swedish T1/T2 Network For An English Website Project?
Ben’s up. Ben says, “I have an old two tier network from about a year ago that I stopped using because the traffic wasn’t converting. It was Swedish language content that I was trying to convert with an English language offer. It didn’t work. Thousands of clicks, not a single sale. My current project is all English language. Is it possible to repurpose the old Swedish T1, T2 network with the new project?” Yeah, absolutely.
“I remember saying that networks bind to an IP. It’s been over a year since I posted anything. I deleted all the old content. Do you think it would still be effective?” Yeah, and absolutely. I just talked about this I think last week, if not last week it was two weeks ago. But I went through and found 95 syndication networks, full … well just single tiers, but 95 rings that weren’t being used anymore because they were from PBN sites that I let expire.
Some of these syndication networks were built in 2012, I’m not kidding, and they’re still alive and kicking today. They just haven’t had any content posted to them in forever. So I just had one of my VAs go in, and we’ve repurposed 45 of them, 45 or 50. I still have about 45 left that still are just sitting dormant right now. But some of those networks, especially the ones from back in 2012, have been repurposed four and five times, and it doesn’t matter. They’re still there. They’re still working.
So absolutely you can repurpose them. Okay? Don’t just start new ones all the time, guys. If you’ve got networks out there that aren’t being used, repurpose them. Right? Save some money. Hire a VA to do it by the way. Don’t do it yourself. Hire a VA.
Marco: Can I just say that he left probably thousands of dollars on the table because he got thousands of clicks but the offer was in English. When he saw that there were no conversions, why didn’t he send them to an email sign up so that he could deliver … What’s that?
Bradley: An opt in or even a retargeting pixel or something.
Marco: Whatever so that he could just harvest some of those thousands of people and send them to wherever you want. I mean that’s why you do retargeting. That’s why you harvest emails. That’s why you do all of these things, so that later on while your list is building you can just market to them, anything that’s related to their interests. I mean even remotely, and they either opt in, they ignore it, or they opt out. If they opt out, they were never going to buy anyway so who cares?
But you let thousands of clicks go, and what happened to all of those emails or perhaps retargeting campaigns? I would say that there’s money in that Swedish language content if he uses it correctly.
Bradley: Yeah, and the beautiful thing about remarketing, guys, is, again, I can’t speak for Facebook although I understand it’s similar, but for AdWords, remarketing lists, it’s dirt cheap to send clicks from YouTube videos to a remarketing list. It’s like literally I get clicks between one to three cents per click, or per view I should say, to the remarketing list. And if it takes five views at three cents per view to get one click, then I paid 15 cents for a click. Does that make sense? So it’s dirt cheap. I mean, I get clicks or views for as low as a penny on using a remarketing list. So something like that. And I understand in Facebook it might not be that cheap, but it may be. Hernan’s not here to confirm, but I know that it’s a lot cheaper to market to a remarketing list than it is somebody cold.
Where Do You Setup An Event’s Page Like The Weekly Hump Day Hangout?
Ivan. What’s up, Ivan? He says, “Questions about the gross solution webinar. I want to start a weekly webinar on computer questions and answers.” Okay, that sounds awesome, Ivan. One of the best things that we’ve ever done was start this Hump Day Hangout series, and I highly recommend. In fact, I was at the SEO Rock Stars event earlier this, I guess last year now. And there were several people that were asking like, “What is your best solution for growth?” And I said probably one of the most consistent things we’ve ever done is Hump Day Hangout. So it’s absolutely a great, great strategy. It’s just consistency is what’s required. Right? Don’t hit or miss it. You gotta do it consistently to build a following. Alright?
“Where do you set up an event page like this one?” Go to plus.google.com/events. It’s so stupid that they took that out of the menu options now. You can’t find it via navigation. You gotta go direct to the URL, but it’s plus.google.com/events. That’s how you set it up. Okay?
“Do you promote the event with your ads or just build it and they will come?” No, I wouldn’t promote … I haven’t promoted an event page with ads, at least I can’t remember if I ever have. If I had, I think I would have remembered. But we’ve promoted opt ins, like sent people from ads to an opt in which then puts them on a list, and then we email them with the events, with the links to the events. I’m sure you know, Ivan, because you get our emails telling you to come to Hump Day Hangouts. You know what I mean?
But you probably could run people directly to an event page, but what I like to do is try to send them somewhere we can capture their contact info, whether it’s an email or, like I said, remarketing. You can’t put, as far as I know, you can’t put a remarketing tag on an event page. You can on an opt in page though. Right? Go ahead.
Adam: If you use something besides Google+, you could probably do it, but just-
Bradley: Yeah-
Adam: It’s really easy setup with Google+ and it’s simple, which is why we use it.
Bradley: Yeah. And we’ve tried other sources of event stuff before, guys, and we’ve always come back to just using Google+ because it just works well with YouTube and I prefer this platform. I hate the new Google+ just so you know, but I still like Google Events because it’s just simple. And again, we’ve tried several other different webinar platforms, and the chat boxes, and apps. There’s just always freaking problems, and this is consistent and makes it easy. You guys can see what I’m looking at while I’m looking at it as opposed to like WebinarJam where you can’t really see the chat box or what I’m seeing and all that. I just prefer this setup for webinars. So.
Do You Promote The Event With Ads Or Wait Until People Notice It?
“Do you promote or just build it and they will come?” Yeah, again, you can run some ads, social media posts, and things like that help, especially if you’re in groups, you know, Facebook groups, even Google+ groups, whatever around people that are interested in PC or computer questions and stuff like that. Then just get in there and share, you know? Get in there and start.
I mean that’s what we did when we initially got started, was a lot of us were just in different groups and just chatting about stuff and then just we’d try to be helpful, and then we would drop a link say, “Hey, we got a free Q&A webinar we do. Come check it out.” And we started building a following that way. We have run ads though, like I said from … I’m sure Hernan’s done some stuff from Facebook, but I’ve done ads from YouTube before to start building where we were targeting other SEO channels, SEO keywords, you know that kind of stuff, and we’ve done fairly well with those. So.
And by the way, in MasterMIND next month, or in the next module, which is gonna be Video Marketing Module where we’re gonna be talking about YouTube ads. We’re doing a PPC Module right now, but it’s search PPC not video. So we’re gonna be doing video PPC next as well as video SEO. It’s just Video Marketing Module period, which is gonna cover all that stuff. And one of the projects that I’m gonna be setting up and building throughout that module, the Video Marketing Module, is going to be a subscribe campaign for the Semantic Mastery channel. So we’re going to be using YouTube ads to help build our subscriber list to our YouTube channel. So that’s gonna be something really interesting to do. So come join the MasterMIND already, Ivan. That’s what I was getting at.
At What Point Do You Tell The Client They Really Must Have A New Website Or You Won’t Be Able To Help Them?
Almost out of time, guys. We’ve got just a few more questions. Scott says … What’s up, Scott? He says, “At what point do you tell the client they really must have a new website or you won’t be able to help them? I’ve been working with a client who has a site using the Jupiter theme, and it’s very difficult to work with this theme. Do you have themes that are on your no-fly list? Thanks so much.”
Yeah, anything outside of WordPress I tell them flat out I’m not working on. I won’t do it. If you guys want me to do SEO for you, that’s fine. I’ll install a WordPress on a sub-domain of your main domain, and I’ll use that. I’ll do all my SEO work from there. If it’s an actual … Yes, if somebody has a WordPress site already, but it’s on an old theme or a theme that I’m not comfortable … Or a lot of times, guys, when I get a client, if they already have a WordPress site built that somebody else did, then I’ll go in and I’ll poke around the dashboard and I’ll tell them, “Look, set me up with an account. Create a user account for me. I’ll log in, and I’ll poke around and tell you if I feel comfortable messing with this theme or not.”
Because I’ll tell them flat out, like I’m not a WordPress developer or designer. I use very specific theme developers, and it’s just a handful of them. I’ve used Ink themes for years, which is not the greatest developer, but I’ve been using them for years, and also I’ve been using Thrive themes a lot recently, which Thrive’s got a lot of really good stuff. So between those two … If it’s outside of that, then I’m not saying I won’t work on a site that’s not one of those two developers, but I will go in and poke around. And if I feel that it’s gonna be too difficult or too much of a learning curve I flat out tell them, “I’m not gonna work on this site. If you have a webmaster or somebody that you’ve had work on your site in the past, or build your site, or whatever, maintain your site, then I will provide consultation, in other words instructions, for what to be updated, what needs to be updated, and they can handle that. But I am not gonna do it.”
And last resort is if they don’t have somebody that has been handling their website that I can provide the consultation services to, the instructions to, then I will just go to UpWork, but that’s an expense that I pass to the client, and I mark it up because I’ve gotta go manage the outsourcer. Right? I’ve gotta go hire somebody, screen and hire somebody, and then manage them, so I’m gonna pass that cost over to the customer with a markup if that makes sense. And I’ll tell the customer flat out, “I’m not gonna be the one editing your site because I’m not comfortable with that theme. However, I can get somebody to do it, and it’ll just be a separate line item on the invoice.” If that makes sense. Okay?
Good question, Scott.
Walt says, “How the heck do we delete event photos?” That’s funny. I know. Gotta love Wayne’s memes.
Is It A Good Idea To Use Rocket Video Ranker If You Have Poked And Found Keywords That Are Ranking?
Quit this house, “If you have poked and found keywords that are ranking is it still a good idea to use Rocket Video Ranker or is that redundant?” No, you can cause remember … Well, it depends on what you’re doing, but Rocket Video Ranker will upload the videos that are like live videos … I use the Live Rank Sniper for poking, which creates just scheduled live events. They’re not actual videos. And so once I’ve discovered … And I use that tool all the time, you guys. Live Rank Sniper, I freaking love that tool.
Anyways, once I figured out all the keywords then I just go delete all of them from whatever channel I use. And I use one channel now for Live Rank Sniper over, and over, and over again. It’s a channel that I bought. It was an aged YouTube channel from 2006. I bought it for $50, and I use that channel now for poking. Every single time. And it’s the same channel, and it’s crazy. I’m surprised it hasn’t gotten terminated because I’ll create 25 or 30 live events in a 24 hour period, and then I delete them all and do another 25 or 30 events the next day. But once I figured out the keywords, I delete them all, and I’ll use something else to upload the videos to. And I’m actually using one of Peter Drew’s other tools, Hangout Millionaire, to do that now.
Rocket Video Ranker will still work. It absolutely will. Bill … It is Bill Cousins, yeah. He actually just recently did an update to that training talking about how you don’t wanna have outbound external links in your video descriptions if you’re gonna use Rocket Video Ranker and you turn all 30 videos on live at one time. Apparently that may have been what’s been triggering some of the channels to basically … They don’t no index or they don’t get terminated. They just don’t index, or they’ll index very briefly and then every video on channel gets deindexed but the channel still remains live. You can still view the videos; they’re just not indexed.
And apparently from … According to Bill, and I didn’t attend the training but I saw his post on Facebook about it, he said that there’s an issue with … or maybe it was an email … that there was an issue with having outbound links in the video descriptions when you do that. And so the better route would be to upload the videos with no outbound links in descriptions, and then you can go back through and add the links in gradually. And he’s got one of the tools that I think is … I’m not sure if it’s part of the suite or not, but it’s called Video Link Vortex. Apparently that will allow … It has a setting now that he’s coded in there that will go in and drip those links into the existing videos over time so that it doesn’t cause the channel to basically deindex if that makes sense.
So yeah, you can use it, guys. Just remember each tool is gonna have a very unique strategy, and you just gotta learn how to use it very well. Anything that you wanna do with Rocket Video Ranker, I would direct you to ask Bill Cousins and Lem Moore, because those two are the ones that are behind that. And they know that tool so much better than I do. Right?
So that was a good question though. We’re almost out of … Oh, we are out of time. “Also if you have poked and found the keywords that are ranking, would you use 30 complete unique videos and Rocket Video Ranker with your money site or would that still not be a good idea?” No, I wouldn’t do that. With Rocket Video Ranker, the beautiful thing about that is that you don’t need a syndication network or anything. You just need a YouTube channel.
So I would not use that with a money channel. I would go buy a YouTube channel or create it yourself, but I just buy them now, and I would just use a channel with no syndication. It can be an orphaned account, meaning there’s no connection to anything else on the web, and just upload 30 videos to that, and that’s it. Cause if the channel burns you just upload the same 30 videos to another channel, right? You don’t wanna do that to your money channel though because you don’t wanna upload 30 videos, even if they are … well I guess if they’re unique, but that kind of defeats the point of using the tool if they’re all unique. Right? Cause that’s really not gonna save you time. So I would recommend that you don’t do that on the money channel. Use it for spamming, but not for money channels. That’s my own personal opinion on how I use it. Alright?
Well, alright, guys. Sorry we ran out of time again. Look at all these questions from Damon. Damon, you’re gonna have to ask those questions in the MasterMind, buddy.
By the way, we’ve got MasterMIND webinar tomorrow.
Adam: Whoo.
Bradley: Alright, guys. Sorry about the time, but great, great questions today. So we appreciate everybody being here. Thanks, Marco and Adam for sticking around.
Marco: Later, man.
Adam: Later, buddy.
Bradley: Don’t forget MasterMIND members webinar tomorrow. Don’t miss it. It’s a good one. See you.
Marco: They’re all good.
Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 170 published first on your-t1-blog-url
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