#I MADE A FUNNY CAT POST GO SOMEWHAT VIRAL

[lobo-inu]

good FUCKING MORNING?

@weirdisme has informed me that ugly Basil is now ON INSTAGRAM WITH 25K LIKES.

[keyofjetwolf]

Bonus Question Answers! (anime heat 2)

I asked a silly question! You gave me incredible answers. SO VERY MANY INCREDIBLE ANSWERS. Now, I present my favourites! And really, they were ALL favourites. Mmm, headcanony goodness.

Oh, special shoutout to this unattributed one, which I suspect fell prey to someone submitting early, but as phrased, made me snort laugh: “one of my longest held headcanons is that ami“

SAME, FRIEND

Anyway, If your answer is listed below, you’ve earned an entry in a random draw to win a GIFTENING liveblog OF YOUR CHOICE

—

Q: Senshi headcanon time! Intrigue me, humour me, crush me, FEED ME.

* Michiru actually did have a guardian cat, once. It was silvery grey with dark blue eyes. It did not speak, but it was always there to provide support and comfort in a life which had little of either. The first time Michiru had a strong vision, which left her cold and senseless on the floor of her room, it was the small warmth from her cat that brought her back to the world of color and light and solidity. The cat was a friend and confidante in those early days, when Michiru was unsure if this experience was real or the beginnings of schizophrenia. The fact that her mother could see the cat, and regularly make comments about the uncleanliness of such creatures, was proof of Michiru's new reality. So when the cat entered the fray to distract a youma, saving Michiru, but being killed in the process, it became one more thing that the Moon had given her, only to steal away. Michiru promised herself to never rely on another again, or to allow the Moon to have her heart again. And she had done fairly well at this. Haruka, for all her charms, was a plaything, and not something to sacrifice herself for. But pausing outside the Marine Cathedral, Michiru found herself looking into dark blue eyes, so different, but so similar, and knew that she would do anything and everything in her power to keep from having to watch them close, again. -- @incorrecttact  [YOU ARE ALSO KILLING THESE QUESTIONS. This hit me right in the kokoro, and I welcomed its sweet sweet pain.]

~~

*  Mako teaches Hotaru, Chibiusa, and the Amazon Quartet to cook and bake as a bonding activity. Hotaru LOVES making cakes and decorating them. Chibiusa likes cooking with noodles and even making her own; it doesn’t sound special, but the food she makes is DELICIOUS. Ves, the red one, finds cooking easy, but doesn’t like it and so never does outside of being coaxed into it. Jun, the green one, finds baking easy, but also doesn’t like sweet things, which limits her repertoire. Cere, the pink one, has no natural talent, but she very much WANTS to be good at it, so she turns out to be the best cook of her Senshi group. Palla takes to neither, but she is very enthusiastic about eating their experiments.  --  Jules  [I am an absolute slut for Mako and moments with the kids, and including the Quartet was a brilliant stroke.]

~~

*  A Serenity is not supposed to be reborn. They are born, they live, they die, and they are done. They are not like the Senshi, whose souls reincarnate, carefully bound to Serenity blood. They are not supposed to be reborn, so when Queen Serenity sees everything fail and decides to send their souls to the future, the Senshi are easy. Serenity is not. In desperation, Serenity does something she would have never considered in any other circumstance: she ties Serenity's soul to the Senshi. What was once a one way tie, has now become an equal bond, and so everything changes.  -- @madegeeky  [Ooo, this is some lovely twists on my own reincarnation headcanons, while still keeping the “this is a mistake” flavour. IT TASTES GOOD.]

~~

*  How about more Rei whistle antics? You headcanon Usagi would use the whistle for every mundane thing and Rei would come. Usagi would do this at 2 AM in the morning too and Rei would still be woken up and still come even in pajamas if she need be because Usagi had a spooky nightmare or "Rei-chan I fell off my bed and now my face hurts". Knowing Rei whistle antics can be funny for us and maybe aggravating for Rei at times because "Usagi you blew the whistle because you fell off the bed?" what if we can make it a pinch sad? Like what if Rei can tell what sort of peril Usagi is in by the way she blows the whistle in tone? Like when it's a sad somewhat weaker whistle, even if it's just a tiny subtle tone, Rei can IMMEDIATELLY tell "USAGI IS SAD AND NEEDS ME" and she will RUSH over in 5 seconds like in her Rei way, she might even have the mind to bring snacks, cocoa and plush to hug for the comfort.  --  Mrs. Duckling  [HOW ABOUT INDEED. I hadn’t thought about the different ways the whistle can be blown and what it might say, what a wonderful addition. THANK YOU FOR CATERING DIRECTLY TO ME AND MY NEEDS]

~~

*  PGSM!Sailor Mars - [REDACTED] Oh. Right. You're not there yet. Awkward... Anime!Minako is a huge fan of romance manga, but for all the wrong reasons. She tried drawing doujinshi of crack ships before realizing that A) she's not really a writer and B) she's REALLY not an artist. She plans on using some of her rich idol singer money to commission really bizarre romance stories. The sort that make you go WTF?! Of course, step one is "become a rich and famous idol"... Meanwhile, Rei also buys the romance manga that Minako gets into, (partially so she'll shut up about it) but mainly just analyzes them for mood and the characters, and gets frustrated when they inevitably devolve into nothing but sappy kissing and mooning over each other. She's trying to see why Minako gets so obsessed, but doesn't want to flat out admit that she doesn't get it and have to ask. -- Peter "Pigeons!" Svensson  [I had nothing but fun with this, fantastic. ps: THANK YOU FOR THE PIGEONS NOMINATION]

~~

* If these four* Senshi were to meet you, I think they'd each also be meeting some of their best qualities: Usagi is love, and that love is infectious as HELL. Much like a certain blogger who has amassed an international following on the strength of her love for her favourite media, wouldn't you say? Ami is very impressed by your office set-up! But when she sees you re-enter the room with a sprightly little black cat riding on your shoulder, she knows she has discovered a kindred spirit. Where can Rei-chan possibly begin? From your passionately informed and encyclopedic knowledge of their interactions ("She has RECEIPTS, Usagi!"), to your, let's call it tenacity ("She stirred that sugar for TWO HOURS, Usagi!!"), Rei finds so much to admire. And while no one could ever possibly love Rei as much as she loves herself, she magnanimously allows that you are a close second. As for Haruka, well! World Shaking? More like Toilet Breaking! You wrecked that shit and unleashed the sea. She can certainly relate *eyebrows, eyebrows* *would that i had time to write out blurbs for the others! but we're heading back into lockdown today, and i need to get to the post office to mail you a package. PRIORITIES! xo  -- @rasiqra-revulva​  [Okay look when I said “crush me” I didn’t mean WITH NICENESS. Also thank you for the huge laughs. *eyebrows, eyebrows*]

~~

*  Minako manages to write a tell-all book (anonymously, of course, and with names changed to protect the relevant,) about their first few years as Senshi in the lull between Stars and Shit Escalating Again. Even more astoundingly, she manages to get it optioned as a film and play Sailor Mars without blowing her cover! Rei seethes. Minako’s annoyed because she tried out for Usagi. Usagi’s just happy Minako’s successful. The film manages to pick up nominations come award season, and Michiru even arranges for the rest of the Senshi to attend. Minako loses to some film from a really overrated director that manages to out-award bait her reenactment of D-Point. She’s silently fuming through his acceptance speech when he’s Burning Mandala’d mid-sentence. And that’s how the Senshi discovered that Jadeite survived getting run over with planes, joined the entertainment industry after Beryl’s defeat, and had been using it to drain energy ever since! Sailor Mars’s speech about how he disgraces the passion of filmmakers everywhere and her comrade’s hard work goes viral. -- Regalli  [LOVED THE TWIST ENDING, also Rei basically stealing the awards show stage, as we all know she would]

~~

*  Not Senshi, but cats! One day, when Usagi is queen, she's going to decide to knight the cats. Luna thinks it's silly and figures Usagi is just acting on a whim, but Artemis has his chest puffed out and is glowing with pride. They're given tiny medals made by Endymion. -- RibbonFinale  [Oh I DID want this. I wanted this very much, THANK YOU.]

~~

*  Makoto can't culture bonsai trees. It's not a matter of ability, or scale — she can work with tiny tools with equal facility as large ones — but she can't bring herself to push the things down, to cut and twist and bind them to grow the way _she_ wants, not the way it wants to grow.   The tiny pine she bought to try it out, years ago, is in a pot in the corner of her apartment; it's just now grown taller than she is. -- Taperwolf  [I didn’t expect this one to hit me as hard as it did when I started reading. Love it, love it, love it.]

~~

*  You know those 'meetings Usagi doesn't know about'? the ones where the girls dive into the nitty gritty about being senshi, the ones where they decide who will take up being the Disguise Pen Decoy if Minako is killed? Usagi knows about them. it was one of those 'character A eavesdrops and hears character B talking about them' setups, but instead of hearing Ami call Usagi a ditz, she hears Ami saying 'I'm the weakest fighter, if Minako is assassinated and we need someone to be decoy it'd be easier to explain away my absence than Rei's or Mako's' In these meetings they speak very coldly about themselves, Ami is always first to call herself the weak one, Minako calls into attention her showboating, Mako will openly remind people she doesn't think things through on the battlefield, and Rei derides herself on her inability to keep her cool (heh) and they all come up with contingencies to cover for eachother to the minutest detail. Usagi only ever evesdrops on one of these meetings, but now she knows they happen. and she can't un-know.  -- Vega  [OOOOOOOOOOOOOO.]

~~

Manga Sailor Pluto has picked her nose 2,013,417 times. -- too ashamed to say  [WHY THE SHAME THIS IS CORRECT  AND NOW RIGHTFULLY CANON]

---

I’ll be drawing for the bonus liveblog around the start of THE GIFTENING 2020 (currently looking to be Monday, 11 January 2021). Each bonus question is another chance to earn an entry! I CAN ABSOLUTELY AND SHAMELESSLY BE BOUGHT.

[meme-aesthetics]

what memes had to do to us: breakdown for the meme-illiterate

What is a meme?

We talk about them all the time, but does anyone actually know how to define a meme? The most common form of meme is the image macro (pictures that get passed around with edited text/captions on them). But what about reaction gifs, planking/dabbing, Photoshop memes, Twitter hashtags, etc.? The image macro is only one kind of meme, though it’s the most archetypal kind of meme there is. How would one define “meme” in a way that encompasses all of these?

Time to dive into meme theory.

I’ll be basing this first part on a paper called “The Anonymity of a Murmur: Internet (and Other) Memes” by Simon J. Evnine. According to Evnine, a meme is a set of norms (Evnine 308). Or, more specifically:

Memeₒₙₜ: A meme is an abstract artefact made out of norms.

Meme𝒸ₒₙ: M is a meme if and only if M is made, as part of memographic practice, out of norms for producing things as parts of that memographic practice.  (Evnine 315)

Where memeₒₙₜ = meme (ontological) and meme𝒸ₒₙ = meme (conceptual).

The ontological is just a more general definition answering what kind of category a meme falls under, while the conceptual specifies the exact thing within that category. For example: What is a teenager? Teenagerₒₙₜ = A person. Teenager𝒸ₒₙ = A person from the ages of 13-19 (Evnine 304).

Now...Unless you’ve read the paper, chances are that means next to nothing to you. Let’s break it down, starting with the ontological definition.

By "artefact", Evnine is referring to the result of someone imposing a concept onto some sort of matter in an intentional act of creation (Evnine 314). Basically, if you take matter and have a specific concept of what you want to make out of it, then go and intentionally create that thing out of that matter, you have an artefact. The meme is an “abstract” artefect because the "matter" it is made of is a set of norms—aka, it is made out of something that is not real.

How is a meme made out of “norms”? Well, take for example the distracted boyfriend meme, one example of the image macro. For the meme-illiterate, an example meme:

(Source x)

The “norms” of the distracted boyfriend meme is to use this picture, place text over the three figures, and have the relationship between the 3 labelled figures be that the boyfriend is distracted by/appears to prefer the girl in red over the girl in blue, who is presumably the girlfriend.

Now for the conceptual definition.

Meme𝒸ₒₙ: M is a meme if and only if M is made, as part of memographic practice, out of norms for producing things as parts of that memographic practice. 

“Memographic practice” is kind of like the "meta-level" activity around a meme (Evnine 305). It is the process of sharing it, recreating it, riffing upon it, transforming it, etc.

Here are some examples of the distracted boyfriend meme that participate in memographic practice, which I found just by searching “distracted boyfriend meme” on Tumblr:

(Source x)

(Source x)

(Source x)

So basically, a meme is something that someone intentionally makes by imposing the concept of a "meme" onto a set of norms that were already pre-defined by memographic practice for the purpose of continuing memographic practice. Continuing the tradition, so to speak. 

What about the first instance of a meme? When/how does a meme actually become a meme? Evnine has an answer for that, too. The first instance of a meme, i.e. the first time someone used the distracted boyfriend picture before there was memographic practice surrounding it to establish it as a meme, is part of a more general instance of meme that the Evnine calls MEME (Evnine 313).

MEME is just a meme𝒸𝒸 that results from the overall general existence of memographic practice, where meme𝒸𝒸 = meme common contents (a specific kind of meme, like the distracted boyfriend meme), and memeᵢ = one instance of a meme𝒸𝒸 (the example meme that I showed above).

So MEME covers initial instances of different kinds of meme𝒸𝒸 by being an overall meme𝒸𝒸 where its norms is the existence of memographic practice in general.

A diagram I made to illustrate this concept:

Additionally, a memeᵢ need not comply with all the norms in meme𝒸𝒸 (Evnine 317). For example, other photos of the same people in the original distracted boyfriend picture can be used, or a completely different picture could be substituted in if the relationship and positioning of the figures in that picture are recognizably similar to that of the original picture. Sometimes it isn’t text that is put on the figures, but the heads of characters from someone’s favorite show.

Some more examples:

(Source x)

(Source x)

(Source x)

The point is, not all of the norms must be followed—just enough for it to be recognizably part of that meme𝒸𝒸 tradition. Thus, the norms within meme𝒸𝒸 may change/transform over time (Evnine 318).

So that’s what a meme is. Or at least, one conception of what a meme could be. What about memes in the wild? How do they function, what is their appeal?

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How memes work

What’s unique about memes, then, isn’t that they’re participatory, or that they remix visuals and stock figures. What makes a meme a meme instead of a cartoon, a joke, or a fad is...a meme is an atom of internet culture...Creating, sharing, or laughing at a meme is staking a claim to being an insider: I am a member of internet culture it says, and if you don’t get this, then you aren’t (McCulloch, location 3668) 

The above quote is from Gretchen McCulloch’s Because Internet: Understanding the New Rules of Language (which, by the way, I highly recommend.) 

The in-jokes, the drawing of boundaries between those who “get it” and those who don’t, the group-bonding—that, is essentially, the heart of memes.

According to McCulloch, the internet is a “third place”:

The first place is home, the second place is work, but people also need a third place to socialize that’s neither home nor work, like a coffeeshop (McCulloch, location 3161)

This makes the internet a major site for linguistic change and innovation. It’s a place where people who may not have had pre-existing strong ties come together and socialize or exchange ideas. This aspect of the internet is also what allows the meme to thrive: ideas that catch move fast, and they spread further than they would have if they were otherwise confined in tightly-knit groups.

However, despite the fact that the internet functions on a network of (mainly) loose connections (I’m not saying that internet friends aren’t real friends—I’m simply referring to the fact that you probably follow more people and have more mutuals than you have internet friends), memes gain popularity because they create a sense of community.

Popular posts tended to strike a balance between somewhat obscure but not too cryptic—in-jokes and references that appealed strongly to a distinct subset of people (McCulloch, location 3292)

But what makes a popular post a meme? After all, it’s not as though any post that reaches a certain number of likes, reblogs, replies, retweets, upvotes, etc. automatically becomes a meme. Well, according to McCulloch:

A meme in the internet sense isn’t just something popular, a video or image or phrase that goes viral. It’s something that’s remade and recombined, spreading as an atom of internet culture” (McCulloch, location 3431)

In this sense, McCulloch’s idea of a meme aligns with Evnine’s. What makes a meme a meme is the existence of memographic practice surrounding the meme.

What was unique about the memes that took off was not the in-jokes, but the scale: in a world where in-jokes happen all the time and distribution costs are zero, a few of them can get really big because their in-groups are actually very large, like “people who agree that this particular cat looks very grumpy,” or “people who saw the previous very popular in-joke.” (McCulloch, location 3537)

“People who saw the previous very popular in-joke” is key. A lot of memes have a kind of absurd, incomprehensible humor to them. Why are they funny? No one knows. You can talk about dada-ism (or e-dada, like this Tumblr post suggests) and the state of the world but really, the humor behind the most popular memes are self-referential. They’re funny only because you get the reference, even if the reference itself doesn’t make sense. 

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Aesthetique™

Now that we have a working definition for what memes are and how they work, I would like to talk about what memes do. The affective qualities of the meme. Or, the aesthetic.

To explicate this, I will be using, of course, loss.jpg and Lucky Luciano (aka “you know I had to do it to em” guy). 

Since this is written for the meme-illiterate, I'll be using copious examples of memographic practice in an attempt to illustrate the way memes overall affect us.

Let’s start with loss.jpg.

Loss.jpg starts with this comic, drawn by Ctrl+Alt+Del:

(Source x)

According to the KnowYourMeme page, the meme started out as “mockery” of the strip, generating countless parodies across the web. Though, at this point, I’d argue that loss has become so ubiquitous that even if it started out as mockery, it’s looped right back around to a kind of awe. 

(Source x)

Most notable, however, is the fact that “norms” that make up loss have expanded and transformed to include minimalist portrayals of the comic.

(Source: the KnowYourMeme page)

Some examples:

(Source x)

(Source x)

(Source x)

Lucky Luciano started out on Twitter, in a post that is no longer available to the public. Of course, the internet being what it is, it has been preserved for our viewing pleasure:

(Source: the KnowYourMeme page)

KnowYourMeme classifies this meme as type “Character, Photoshop”. The common norms of using this meme is to take a picture that someone else posted, and then repost it while hiding Lucky Luciano somewhere in the photo, “Where’s Waldo?” style. The meme became so popular that several blogs dedicated to documenting and furthering its memographic practice were created (wherethefuckishe​, where-the-fuck-is-he​ and locate-lucky-luciano​ are the ones I’m aware of). 

(Source x)

(Source x)

(Source x)

(Source x)

(Source x)

And my personal favorite:

(Source x)

And just for fun, here’s a combo meme:

(Source x)

For those who don’t get that last one, the icon was edited to have both Lucky Luciano and loss.jpg:

The replies also included a Rickroll, which KnowYourMeme classifies as a “bait-and-switch” meme.

You might have noticed a lot of mixed reactions in the screenshots I included. “I am tired and I will never be free”, “fuck you op” (op stands for original poster in this context), or this fantastic reaction image provided in the last one:

What feeling do these reactions represent? What emotion is being evoked?

I would argue that the answer to these questions is “stuplimity”, a term coined by Sianne Ngai in her article “Stuplimity: Shock and Boredom in Twentieth-Century Aesthetics”. As the title suggests, stuplimity is described as a mixture of shock and boredom.

The sudden excitation of “shock,” and the desensitization we associate with “boredom,” though diametrically opposed and seemingly mutually exclusive, are both responses that confront us with the limitations of our capacity for responding in general. Both affects are thus frequently invoked in responses to radical art usually dismissed as unsophisticated... (Ngai)

Not all memes are created equal. Or perhaps, though they may start out somewhat equal, through memographic practice, some rise above others. I’d argue this is the case with loss.jpg and Lucky Luciano, which have become so well-known and common on the internet as to be veritable cultural phenomenona. Memes, being abstract artefacts created out of norms, are necessarily a group effort. Norms can’t be established by an individual. Memographic practice is a communal project. The first few times we see a meme, the first few times we “get” a meme, we may be delighted. But eventually, over time, many people become tired of the meme. Bored. And yet, they cannot revoke their own knowledge of the “joke”, and each time they come across a new iteration they are both astonished that there are versions they have not yet seen and bored by the same joke being used over and over. “I am tired and I will never be free” is the common sentiment, and I would label this sentiment as “stuplime”.

...a rethinking of what it means to be aesthetically overpowered: a new way of theorizing the negatively affective relationship to stupefying objects previously designated by the older aesthetic notion of the sublime. One way of calling attention to the affinity between exhaustion and the astonishment particular to the sublime, invoking the latter while detaching it from its previous romantic affiliations, is to refer to the aesthetic experience I am talking about—one in which astonishment is paradoxically united with boredom as the stuplime... (Ngai)

But this isn’t the result of a single instance of a meme. It’s the collective effect of all memographic practice surrounding a meme𝒸𝒸 that constitutes stuplimity. 

Stuplimity is thus the final destination, the final form if you will, of the meme.

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In conclusion,

(Source x)

Get it?

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References

I’ve collected all the Tumblr memes in a tag here (though not in any particular order) and all non-Tumblr references are collected in a works cited page here (link will only work in browser).

[deadcactuswalking]

REVIEWING THE CHARTS 2020: 10/01

So: REVIEWING THE CHARTS 2020. We’ve got the second episode here, and we’ve already stagnated. Hey, I’m not complaining. It’s really boring and we’ve got nothing to talk about with the exception of the top five new arrival, but let’s agree that we’d really not want to talk about that one either. Here’s the top 10.

Top 10

Stormzy’s “Own It” featuring Burna Boy and Ed Sheeran is still at the top for its second week at #1. I can’t really see a threat to this as of yet, but we’ll see.

“Before You Go” by Lewis Capaldi hasn’t moved at number-two, the runner-up spot. To be honest, I don’t see this hitting the #1 but the charts are pretty unpredictable right now, so I can’t decide as of yet.

Dua Lipa’s “Don’t Start Now” sticks at number-three. I doubt it’ll get there, but let’s hope this hits #1.

“ROXANNE” by Arizona Zervas is at number-four, the same from last week.

Now for our first and pretty much only headline here, “Yummy” by Justin Bieber, his new song that despite a massive promotional push, only debuted at number-five. You’d figure that Bieber would learn a lesson from Taylor Swift’s “ME!”, which is that pop veterans can’t just release Godawful singles and rely on name recognition anymore in the streaming era, at least enough for a #1. It’s his 45th Top 40 hit if I recall correctly (which is crazy), and about his 17th top 10, and somehow not his worst.

“Dance Monkey” by Tones and I is down one spot to number-six.

Surprisingly up a spot due to... well, seemingly no reason at all, “Someone You Loved” by Lewis Capaldi has rebounded up eight spaces to number-seven. It’s been nearly a full freaking year since this song first charted and it won’t go away.

Sadly, due to “Yummy” and “Someone You Loved” rising, Billie Eilish’s “everything i wanted” is down two spots to number-eight but it could very much propel back up next week.

“Adore You” by Harry Styles is also a victim of the two songs, down two to number-nine.

Finally, we have a one-spot boost for “Blinding Lights” by the Weeknd, which has reached #10, marking his ninth top 10 hit in the UK.

Climbers

There are actually a couple here, seemingly from “end-of-year UK hits” YouTube playlists? I don’t know; this happens often after the Christmas songs fade away because there are all of these playlists and different end-of-year commemorations. It would explain “Ride It” by Regard and “Bruises” by Lewis Capaldi both up 12 spaces to #11 and #12 respectively, as well as “Memories” by Maroon 5 up eight spots to #13, “Lose Control” by MEDUZA, Goodboys and Becky Hill up 16 spots to #31, “South of the Border” by Ed Sheeran featuring Camila Cabello and Cardi B up 15 positions to #17, and finally “Circles” by Post Malone up seven spaces to #19. It doesn’t exactly explain “The Box” by Roddy Ricch up 24 spots to #16 though.

Fallers

There are quite a few honestly pretty surprising and unexpected fallers here, once again because of end-of-year commemorations allowing songs from the past year to have some sort of artificial boost. This leaves actual upcoming hit songs pretty much in the dust, such as “Pump it Up” by Endor down eight spots to #14, “This is Real” by Jax Jones featuring Ella Henderson collapsing nine spaces to #18, “Lose You to Love Me” by Selena Gomez tripping down 10 spaces to #20 just to rebound next week because of the album, “My Oh My” by Camila Cabello featuring DaBaby, as well as “Falling” by Trevor Daniel, seemingly losing all of their momentums since they’re down eight and nine spaces respectively to #21 and #23. The same seems to apply for Stormzy and Harry Styles as they’ve had pretty bad weeks: “Audacity” featuring Headie One is down 10 to #26, “Vossi Bop” is down 12 to #24, while “Watermelon Sugar” is down 12 to #29, and “Lights Up” is down 14 to #32. “Don’t Rush” by Young T & Bugsey with Headie One is down 11 to #31, as is “Gangsta” by Darkoo and One Acen at #33. “Heartless” by the Weeknd is also struggling down 13 spaces to #38, which is unfortunate as the song has only grown on me since its debut. Oh, and “In the Unknown” by Idina Menzel and AURORA from the Frozen II soundtrack is down 18 spaces to #37. Yikes.

Dropouts & Returning Entries

The climbers and fallers aren’t the only result of the end-of-year commemorations though, as we do have returning songs straight from the end-of-year list (Which I have ranked and will post on my Twitter as soon as possible). Those are “HIGHEST IN THE ROOM” by Travis Scott and remixed by ROSALIA and Lil Baby back at #25, “I Don’t Care” by Ed Sheeran featuring Justin Bieber at #27, “Beautiful People” by Ed Sheeran featuring Khalid at #28, “Senorita” by Shawn Mendes and Camila Cabello at #30, “Ladbroke Grove” by AJ Tracey at #36, “Turn Me On” by Riton, Vula and Oliver Heldens at #39 and “Outnumbered” by Dermot Kennedy back at #40. That does mean a hefty list of drop-outs however, including “Lucid Dreams” by Juice WRLD out from #27, “River” by Ellie Goulding thankfully out from #28, “No Cellular Site” by D-Block Europe also thankfully out from #29... in fact, I’m not complaining about any of this really. I can’t be upset about “Better Half of Me” by Tom Walker out from #30, “hot girl bummer” by blackbear out from #35, or even “No Idea” by Don Toliver out from #39. “Netflix & Chill” by Fredo is out from #34, and unfortunately, J Hus had both of his singles from the forthcoming album drop out this week: “No Denying” is out off of the debut from #33, and “Must Be” is out from #37... and that’s all other than the new arrivals, so I’d like to note that despite momentum being slashed in half by all these returns, there are some songs within the UK Top 75 that are promising; not all of them are good, but you can expect these songs from the tail-end of the top 75 debuting in the coming weeks after a good rise, probably even next week: “Up All Night” by Khalid, “Say So” by Doja Cat, “BOP” by DaBaby, “Ballin’” by Mustard featuring Roddy Ricch, “Suicidal” by YNW Melly and “July” by Noah Cyrus. I figured I should start doing this. Now for the new arrivals:

NEW ARRIVALS

#35 – “Savage” – MIST

Produced by Swifta Beater and Zeph Ellis

MIST is back... I guess. I’ve never found MIST very interesting, well, musically – I saw the dude on a really awful ITV2 comedy panel show thing, and he was pretty charismatic, so I have no idea why that’s not present in his music whatsoever. This is his fourth UK Top 40 hit however, and “So High” with Fredo has grown on me a bit since its release, so I figured this could be somewhat interesting... and you know what, MIST might have won me over with this one. The chipmunk vocal samples are catchy and the beat coming in so abruptly after the first line is just perfect. MIST’s content isn’t exactly all that unique, but some of the description of him shooting this man is pretty specific and intimidating. The beat is heavy with plummeting 808s and a sporadic trap drum pattern, and the part in the first verse where after he mentions his gun, a sound effect (Of said gun) plays, and the next line is a pitch-shifted “Cabbage (Bang)”. It’s just really funny, and adds some needed humour to the otherwise pretty menacing song. In fact, all of the three verses in this very short song (2 minutes and 26 seconds) have a really intense delivery from MIST, who really surprised me with his angry cadences and overall emotive performance here. The production is great but the mixing is at times slightly dodgy, so the bass does start clipping, but that’s mostly during the chorus, which is a repetitive vocal sample that does sound good, but at first is somewhat jarring and the sample is way too quiet to work as an anthem. The first two verses follow a strict rhyme scheme that is limiting but MIST makes the most of it, calling himself a “Birmingham assassin”, which again is a comedic turn of phrase to depict something that’s genuinely very dangerous. The third verse does feel out of place but I’d like to say that the rejection of the rhyme scheme and a calmer flow represents him abandoning the “Gangsta all the time” mantra and ideology that runs through the track. It still could sound better if there was some kind of beat switch, and in some way it does make the song seem underdeveloped, especially since the song fades out, which is just a really odd decision that doesn’t fit the song’s mood at all. Still, it’s a good song, a surprising one at that, and definitely my favourite from MIST.

#5 – “Yummy” – Justin Bieber

Produced by Poo Bear, Kid Culture and Sasha Sitora

On January 3rd, Justin Bieber, one of the biggest pop stars of the millennium, a viral star who has been a polarising figure in music for 11 years straight due to legal issues and a tsunami of online hatred. He released the single alongside a music video and a trailer to promote his new documentary, that also was a trailer for the song and his tour. Bieber joined TikTok and encouraged his fans to make TikTok videos of the song, him doing so as well, raking up millions of views not only on the app but on YouTube compilations. Four days later, he released autographed cassettes, autographed picture discs, SIX unique autographed CDs and FIVE unique autographed vinyl records. They were only available for 24 hours. There were also FIVE additional music videos released other than the official music video upon release and the audio. If that wasn’t enough, Billie Eilish suddenly started promoting the song, and soon afterwards, Bieber posted on Instagram a fan-made image asking for his fans to manipulate streaming numbers and get a VPN if they are not in the US, proving that this isn’t just a promotional push, it’s the #1 that Bieber and Scooter Braun want; whether it’s because Braun wanted the #1 to undermine Taylor Swift or because it’s bragging rights and label politics, we don’t know. This meant it was ever so funny when “Yummy” by Justin Bieber debuted at #2 on the Billboard Hot 100, below a non-single without a music video, “The Box” by Roddy Ricch, celebrating its first week at #1 with a triumphant “err, ooh”. In fact, it’s never hit #1 in any country at all (As of yet). That’s just a beautiful moment when the entirety of the world unites to refuse streaming this garbage fuel of manufactured, plastic trash with headline-chasing references to Megan Thee Stallion and a falsetto from Bieber that’s as weak as ever. This is as out as touch as pop music could have possibly ever been in 2020. It’s a new decade but it seems like we’re regressing.

Conclusion

Yeah, it should be obvious that Worst of the Week is going to “Yummy” by Justin Bieber, but surprisingly, and also by default, MIST’s “Savage” takes Best of the Week. Good stuff; I hope it’s not a fluke. Follow me on Twitter @cactusinthebank, I’ll see you next week.

REVIEWING THE CHARTS 2020

[biofunmy]

100 Best Memes Of The Decade

Debora Westra for BuzzFeed News

This decade, memes became something not just for a handful of internet nerds who lurked on message boards; memes are now for everyone. The online culture of this decade hasn’t just changed the words we use, it’s changed how we express ourselves. Huge technological shifts of the 2010s led to this: widespread smartphone adoption and the rise of newfangled social media platforms like Vine. Memes also became a business — brands used meme-speak and accounts like @fuckjerry made big bucks by reposting memes.

To determine the ranking of this list, we considered the overall popularity of a meme, its longevity, and historical importance — what kind of impact it had on other memes and internet culture. Here they are:

100.

Yodeling Walmart Kid

View this video on YouTube

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In 2018, 10-year-old Mason Ramsey sang a Hank Williams song in a Walmart, and the internet went nuts. But this time, the reaction to a precocious kid singing somewhat oddly (a sort of yodeling) was very different than it was in 2011 when Rebecca Black sang “Friday.” Instead of mocking the kid, the internet loved him, declaring the clip a “bop” that “slaps.” This is the change that happened over the decade: Instead of relishing cringe, the more memetic and ironic thing to do is embrace and love something like a child yodeling in a big-box store. Ramsey has gone on to have some version of mainstream success, performing country music to live crowds, and, well, good for him. —K.N.

99.

Moth Memes

Twitter: @thebobpalmer

Much like a moth is drawn to a flame, we were drawn to memes about moths and their unquenchable thirst for lamps in summer 2018. They got their start with a Reddit post that July, a close-up photo someone took of a moth, which people soon began captioning and photoshopping until it took on a life of its own as a meme. There’s really not much you can say about moth memes, besides that they are funny and good and I will love them until I die. —J.R.

Every generation has its subcultures, and in 2019, Gen Z’s was undoubtedly VSCO girls. The aesthetic comes with a number of signifiers: scrunchies (piled high on the wrist), Hydro Flask water bottles (covered in stickers), puka shell necklaces, oversized T-shirts, Crocs, Fjällräven backpacks, metal straws (save the turtles!), Carmex lip balm, and the ubiquitous catchphrases, “sksksk — and I oop.” The easy-breezy look, named for the photo editing app VSCO, was essentially “Tumblr girl” meets “basic white girl.” Though the style became trendy in earnest through Instagram and internet stars like Emma Chamberlain, it catapulted to popularity (and mockery) on TikTok. —J.R.

97.

Duck Army

View this video on YouTube

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Kevin Innes, a Norwegian twentysomething, was in a store with his girlfriend one day when they came across a bin of squeaking duck-shaped (technically, the toy is a pelican) dog toys. To embarrass his girlfriend, he pressed down on the whole bin, and an unholy cacophony that sounds like the wheezing sum total of human misery was released. Innes posted to Facebook, then YouTube, and then someone else ripped his YouTube video and posted it to Vine, where it went viral. The beauty of this 2015 meme was a perfect Vine: absurd, easy to understand, surprising, and based on something that happened in real life. —K.N.

96.

Deep-Fried Memes

reddit.com

You might not even know what they’re called if you saw them, but a deep-fried meme is one of those pictures that has been screenshotted, edited, and reuploaded across Twitter, Instagram, and Reddit so many times that has started to degrade in quality. At first this deep-frying process was largely genuine, kids refiltering and remixing each other’s images. But as the phenomenon became more known, a second wave of ironically deep-fried images started to appear. It’s a fairly silly thing on its surface, but it also speaks to the innate desire for people to share stuff online. If Instagram had a share button, there’s a good chance this sort of thing would have never started happening in the first place. The walled culs-de-sac of proprietary platforms will never be able to stop the world’s teens from sharing a picture of Peter Griffin from Family Guy smoking a huge blunt. —R.B.

95.

Twitter Sign Bunny

|￣￣￣￣￣￣￣￣￣￣￣| vaccines save lives you stupid motherfucker |＿＿＿＿＿＿＿＿＿＿＿| (__/) || (•ㅅ•) || / 　 づ

02:12 PM – 01 Dec 2019

A series of ASCII image memes popped up on Twitter this decade: “Howdy, I’m the sheriff of,” “In this house we…” “got dat” cat, a stick figure falling off a building, or even the simple ¯_(ツ)_/¯ or (╯°□°）╯︵ ┻━┻. These work in part because they visually take up a lot of space on the Twitter timeline, making them stick out and be more likely to be interacted with or remembered. Plus, there implies some element that the poster has some technical abilities to be able to summon the ASCII. But it’s the bunny that’s had staying power over those other ones. —K.N.

94.

Doggos and Puppers

This is Rey. She’s a very puptective doggo mommo. Will grrbork bork at any potential threat. 13/10 heartwarming as h*ck

12:00 AM – 20 Oct 2017

Dogs have been man’s best friend for thousands of years, but only around 2015 did they evolve into “doggos” and “puppers.” “Doggo-speak,” as NPR called it, arose in Facebook groups like “Dogspotting” before exploding on Twitter with the @dog_rates Twitter account. The lingo is characterized by cutesy nicknames for dogs (Samoyeds are “floofs” or “clouds,” corgis are “loaves,” any huge fluffy dog is a big boofin’ woofer) and onomatopoeia (a doggo can “bork,” or stick their tongues out and do a “blep” or “mlem”). To me, it’s a fascinating as “h*ck” thing that an entire dialect, with all its own grammar and syntax and vocabulary rules, could spring up in an organic way online. —J.R.

93.

Planking

CC BY-SA 3.0 / Donkey100 / Via commons.wikimedia.org

In 2011, everyone was taking pictures lying facedown on the ground, rigid as a board. It was a thing, and that thing was called planking. Plankers would assume the pose in unexpected places — atop a car, inside a supermarket freezer, even across two camels — then get a buddy to snap a picture. The trend got so big The Office even did a cold open about it. Soon, it spun off into other photo pose trends, including owling and leisure diving, but it also sadly led to at least one death.

Eight years later, these photo memes can feel a bit old-school, but they represent a key moment when ready access to cameras (both the digital kind and iPhones, which were still pretty new) was still a novelty, and people were leaning into ways to use it creatively. —J.R.

The point of bros icing bros was simple: At any point during the day, present a warm bottle of Smirnoff Ice to your bro, and he has to get down on one knee and chug the cursed beverage. However, if he produces his own bottle immediately, he is exempted, and it is you who must chug. This prank was the peak of IRL-memeing in 2011. Smirnoff denied any sort of marketing stunt, which makes sense if you consider that the central conceit is that being forced to drink a Smirnoff Ice is a form of punishment. The meme threatened a resurgence in 2017, but never really caught on again. —K.N.

91.

Bone App The Teeth

In 2016, someone posted a pic of white bread just absolutely smothered in corn and captioned it with a phrase that ignited a million memes: “bone app the teeth.” Those four words — sometimes edited to “bone apple tea,” “bone ape tit,” or even more bonkers iterations — became the battle cry for shitty food porn posters everywhere. It’s a pretty simple meme, but I don’t think I’ll ever be able to look at a picture of Goldfish sushi or a chicken noodle watermelon without completely losing it. —J.R.

90.

Clowns

Instagram: @davie_dave

Remember that brief moment in fall 2016 when towns around the US were overtaken by mass hysteria over scary clowns being spotted in the woods (which then immediately stopped being a concern when Trump got elected and everyone suddenly had other stuff to worry about)? Yeah, that was a thing that happened. Clowns had quite a ~moment~ in the latter half of the 2010s. Less than a year after the clown sightings, a remake of the horror movie It came out, prompting a ton of memes of Pennywise in the sewer and dancing (and, of course, people wanting to fuck the It clown). The clown memes just kept going from there, with clown photos being used as reaction images to illustrate our most dumbass moments. Sometimes I wonder if those clowns are still in the woods. I hope they’re happy. —J.R.

89.

Kim Kardashian Breaks the Internet

Jean-Paul Goude / papermag.com

In November 2014, Kim Kardashian appeared on the cover of Paper magazine bearing her whole entire ass. It went massively viral, and people immediately got to work photoshopping it into a centaur, Miley Cyrus’s “Wrecking Ball” (which had just come out), the turkey in a Norman Rockwell painting, you name it. The phrase on the cover “break the internet,” would go on to become timeworn, but it all started with Kim K and her big, glossy butt. —J.R.

88.

Bed Intruder

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In July 2010, Antoine Dodson appeared on the local news in Alabama after a home invader attempted to assault his sister, saying: “He’s climbin’ in your windows, he’s snatchin’ your people up… So y’all need to hide your kids, hide your wife…” The news clip went viral, and a few days later, Dodson’s words were remixed into the Auto-Tuned “Bed Intruder Song,” which made it onto the Billboard 100 charts and become the most-viewed YouTube video of 2010.

“Bed Intruder Song” captured two powerful vectors that would come to define the rest of the decade: a normal person being propelled to some sort of viral fame, and a critical backlash over the exploitative race, gender, and class dynamics. At the time, some people pointed out that turning a video of poor black man expressing anguish over the attempted sexual assault of his sister was problematic. Years later, this feels even more true. Dodson went on to a strange post-virality career, with a reality show that never got off the ground, celebrity boxing matches, controversial statements about being gay, and a Trump endorsement. —K.N.

87.

Alex From Target

Alex LeBoeuf / Twitter: @auscalum (deleted)

In November 2014, a young woman tweeted a photo of a teenage checkout clerk at Target with Alex on the nametag. Her tweet was simply, “YOOOOOOOO,” signaling that, well, this teen boy was cute. The tweet went viral, and people fell in love with this mysterious Alex from Target, creating memes and tributes in his image, leading anyone over the age of 23 to wonder: What the fuck is happening here?

There was some legitimate confusion over how and why Alex’s photo blew up. An internet marketing company stepped forward, claiming that it had gotten the original girl to tweet the photo of Alex as a viral marketing stunt, and seeded the meme with inorganic retweets and promotion. But the woman who made the tweet (whose Twitter account is now suspended) said she had never heard of the marketing company, and that she just randomly found the photo on Tumblr and tweeted it out, and it seems that the marketing company was trying to claim stolen viral valor.

But the ending wasn’t so great for the guy at the center of it. Alex LaBeouf, who went by Alex Lee as a stage name, eventually dropped out of high school because he had missed so many days to fly to Los Angeles for appearances on talk shows. He was homeschooled and joined the 2015 DigiTour, a tour for social media stars, mainly Vine stars at the time. In a 2017 video, he said that his managers at the time had stolen $30,000 from him, and since then he’s abandoned his public social media accounts. —K.N.

86.

Insane Clown Posse’s “Miracles”

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The music video for “Miracles” debuted in April 2010. The song had been kicking around since 2009, but the video is what really did it. It’s been viewed 18 million times — and watching it back in 2019, it is still just as deranged as it was when it debuted. A lot of the meme songs on this list exist in that uncanny valley of like “misunderstood banger.” I want to be clear: “Miracles” is not that. It is a nonsense song. And while it’s best remembered for its “fuckin’ magnets, how do they work” and “Magic everywhere in this bitch” lines, I would argue the best part is the line about pelicans: “I fed a fish to a pelican at Frisco Bay / It tried to eat my cellphone, he ran away / And music is magic, pure and clean / You can feel it and hear it but it can’t be seen.” Damn, that’s real. —R.B.

85.

First-World Problems

Thinkstock / Twitter: @ughshaye

When you’re eating nachos and one stabs the roof of your mouth, when one pillow is too low but two pillows is too high; these sorts of issues — annoying, but generally indicating your life is pretty easy and privileged — were best summarized by the early-2010s macro image “First-World Problems.” A lot of things feel dated about “first-world problems” memes, ranging from the style of the image all the way to the use of the concept of countries being first world vs. third world. But the meme was also one of the first concerning social privilege, which many people would learn about for the first time in the 2010s. —J.R.

84.

Kylie Jenner Lip Challenge

vine.co

Kylie Jenner dominated the 2010s, particularly with the launch of her Kylie Lip Kits in 2015. The now-billionaire’s lips had been the subject of gossip and envy that year when she suddenly debuted thick, pillowy lips (the result of lip fillers, though she denied it until two years later). The star kicked off something of a lip-plumping craze, and teens starting trying to plump their own lips by sticking them in shot glasses and sucking till they swelled up. Needless to say, it did not come doctor-recommended.

The rise in popularity of injectable fillers and the instabaddie takeover are inextricably linked to the Kardashian/Jenner family’s influence. Each trend made way for the other, clearing the way for a bunch of teens to damage their faces to score Kylie-level lips. —J.R.

83.

Sad Keanu

nerdlikeyou.com

Keanu Reeves kickstarted the decade as a meme after a paparazzi photo of him eating a sandwich on a park bench was shared on 4chan. “Instead of Chuck Norris, let’s make Keanu Reeves a meme,” one redditor wrote as the image started to spread. Which is interesting to think about — that this particular decade, one so heavily shaped by increasingly radicalized social media platforms, began with users of heavily male communities like 4chan and Reddit deciding to abandon an aggressively masculine meme like Chuck Norris and instead embrace a picture of disheveled loneliness. Splash News, the agency behind the photo, has attempted to remove the picture from the internet via DMCA takedowns, but Reeves and his sandwich have proved too popular (and photoshoppable) to really scrub away. As for how Reeves feels about the whole thing, at the time he told the BBC, “Do I wish that I didn’t get my picture taken while I was eating a sandwich on the streets of New York? Yeah.” —R.B.

82.

“Haven’t Heard That Name in Years”

Twitter: @goIfkart

As you read this list, you’re probably at various points looking at a meme, taking a drag on a cigarette, and saying, “Gangnam Style? Haven’t heard that name in years.” —K.N.

If you dumped a bucket of ice over your head in summer 2014, it was probably to raise money for ALS research in the Ice Bucket Challenge. The challenge involved participants dousing themselves in ice water on video, then nominating others to either do the same or make a donation to fund ALS research. Many did both, using the viral videos to promote the cause, and the ALS Association wound up raising more than $100 million in a month. The rare meme that did demonstrable good. Sadly, the man who inspired the meme died in December 2019. —J.R.

80.

“I’m in Me Mum’s Car, Broom Broom”

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A Vine of a British girl in her mum’s car (broom broom) was a perfect Vine: It makes no sense, it doesn’t follow any known comedy format, it’s vaguely cringe, and yet it’s so silly it’s guaranteed to make you laugh. The brief and glorious life of Vine thrived on these moments of surprising and unexpected humor. TikTok is the closest thing we have now to Vine, and yet it requires a certain knowledge of its memes and tropes to “get” it. “I’m in me mum’s car, broom broom” only requires you to be a human with a pulse to find Tish Simmonds’ 2014 masterpiece funny. —K.N.

79.

The Rent Is Too Damn High

Kathy Kmonicek / AP

The thing about Jimmy McMillan’s slogan for the 2010 New York gubernatorial campaign is that he’s absolutely correct: The rent IS too damn high, and he was accurately predicting the coming housing market crisis in New York City. McMillan was a minor local politics figure, having run for mayor a few years earlier. But it was the televised debates for the governor’s race in 2010 that brought him national fame for his flamboyant facial hair, gloves, and his one-issue campaign platform. He was parodied on Saturday Night Live, and a meme was born. —K.N.

78.

“What Does the Fox Say?”

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Few music videos of 2010s hit it bigger than one by Norwegian comedy duo Ylvis, as they tried to answer a perplexing question: What does the fox say? The video — which featured a cast of people dressed up in animal costumes and a whole slew of sounds a fox might purportedly say — was named the top trending video on YouTube in 2013. It’s a video that feels definitively old, and it’s hard to imagine it coming out now and being earnestly enjoyed, but we were doing lots of things more earnestly back then. And I’d bet you anything you still know the words. —J.R.

77.

Hot Dogs or Legs

times-new-romann.tumblr.com

Showing off your tan in 2013? The trendiest vacation humblebrag in 2013 was snapping a pic of your thighs and captioning it “hot dogs or legs.” The meme first went viral on Tumblr but had a long life on Instagram afterward. This was mostly annoying, unless it was actually hot dogs, which was pretty funny. –J.R.

76.

Darude’s “Sandstorm”

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One of the bright spots about the 2010s is the way that young people immediately understood and identified the parts of shit culture of the ’90s and ’00s, and mercilessly mocked it. Guy Fieri, Shrek, Bee Movie, and the hit 1999 techno song “Sandstorm” by Darude. To be fair, “Sandstorm” is probably the best and most well-known trance song, but still, it’s incredible silly. It also became a huge meme to namedrop the song in the comment sections of random YouTube videos. What’s silliest about it is the idea that it has lyrics (it does not), and they’re simply dun dun dun dun dun dun DUN DUN DUN DUN DUN dun dun dun dun. —K.N.

75.

*Record Scratch*

*record scratch* *freeze frame* Yup, that’s me. You’re probably wondering how I ended up in this situation.

03:44 PM – 25 Aug 2016

*record scratch* *freeze frame* Yup, that’s me. I’m a meme you could not stop seeing all over your feed in 2016. The meme was based on the clichéd movie trope in which a protagonist would begin to explain how they got themself into a ~wacky situation~. The meme spread quickly, with Twitter users aligning the text with all sorts of images. This was not the first text-based Twitter meme, nor would it be the last, but its takeover was so big it eventually became a Twitter trope in and of itself. —J.R.

74.

Double Rainbow

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What makes Paul Vasquez’s effusive awe at seeing a double rainbow distinctly from 2010 as opposed to 2019 is how it’s barely what we’d call a “meme” now. It’s a viral video, sure, and it was one of the first truly huge and popular ones. In many ways, even though it happened in 2010, it resembled the memes of the 2000s more: It went viral after Jimmy Kimmel’s show account tweeted it, and it spread over email and Gchat from person to person.

The things we think of as memes now are mostly defined by being iterative: a photo you can write new captions over and over ad nauseum and can mean a million different things. But “Double Rainbow” is just a funny video – you watch it once, you laugh, and that’s it. It’s more of the Tosh.0 version of the internet where there are funny things to be found than the Distracted Boyfriend or Pepe the frog version where there are existing memes that we make our own meaning out of. The monetization of the video was also (by current standards) primitive: He appeared in a Microsoft ad. —K.N.

73.

Mannequin Challenge

There were a lot of dance crazes and video fads in the 2010s — the suddenly widespread use of phones with cameras made it possible — but few grew as big as the Mannequin Challenge of 2016. The videos involved standing as still as a statue, usually with the song “Black Beatles” by Rae Sremmurd playing. The meme’s origins lie with a group of Florida high schoolers, and within just a few weeks there were Mannequin Challenge videos from pro sports teams, then– presidential candidate Hillary Clinton, and quite possibly your family on Thanksgiving. The Mannequin Challenge went viral because it was the stationary dance craze version of the “Cha Cha Slide” — it was family-friendly, everyone could catch on pretty quickly, and it was something that could bring everyone together. —J.R.

72.

“Harlem Shake”

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In early 2013, a dance meme was born. Set to the techno song “Harlem Shake” by Baauer, the premise was to start off dancing very mildly, and when the beat drops, all hell breaks loose and a large group of people dance wildly. It’s stupid, I know. As quickly as the meme came to life, it died: A few days after the first few videos went viral, BuzzFeed’s office did a version (Ryan is in the horse mask; I run and hide into a conference room), and six days after that, the Today show anchors did one, which seemed to everyone to signal the end of the meme. But the real nail in the coffin was in 2017 when FCC chair Ajit Pai did a video to help explain the end of Net Neutrality. —K.N.

71.

Bottle Flipping

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If you were a teen in 2016, you probably flipped a bottle or two. The trend really took off when high school student Mike Senatore executed a flawless flip at his school talent show to rapturous applause. After that, everyone was flipping bottles, and a “replica bottle” signed by Senatore himself fetched over $11,000 on eBay. Teens do all sorts of kooky things, but to this day, it’s hard to watch a video of a perfect bottle flip and NOT feel unbridled joy and triumph. —J.R.

70.

Bronies

Katie Notopoulos / BuzzFeed News

The world first learned of bronies when in 2011 Wired wrote about the adult men who loved the rebooted My Little Pony: Friendship Is Magic show. For the next five years, bronies seemed to dominate every aspect of internet culture — they were rampant on Reddit, 4chan, DeviantArt, Twitter, Tumblr, and even IRL conventions (and of course, horrible, horrible version of pony porn, known as “clop”). The fandom morphed through every phase of an online community, including a small faction of fascist bronies, creating fan art of the colorful horses in Nazi uniforms.

No group since furries has been as routinely mocked as the bronies. And yet, now that they’ve sort of faded away slightly, we sort of miss them. —K.N.

68.

Bee Movie

quilavastudy.tumblr.com

According to all known laws of memes, there is no way Bee Movie should have been able to go viral. And yet, posting the entire script to the 2007 movie somehow became a big Tumblr meme. The reasons for this semi-flop movie becoming a meme aren’t totally clear. Perhaps it was the realization of how grotesque the plot is (a bee and a human woman fall in love), perhaps it was that star Jerry Seinfeld was having a moment. Or maybe because it was just because it’s random and shitty movie, which is inherently funny. Unlike beloved childhood characters Shrek or SpongeBob, Bee Movie’s mediocrity is what makes it memeable. The crummier, the more nonsensical the meme, the better. The layers of ironic detachment have to be so thick that to pretend to love Bee Movie and post its entire script is something only someone with a truly online brain in 2015 could be capable of. —K.N.

67.

¯_(ツ)_/¯ (Shruggie)

Fun fact: The symbol in the center of the shruggie is a Japanese Katakana character called “Tsu.” It’s commonly used in Japanese fiction to represent the end of a line of dialogue. Kind of perfect right? Nothing left to say? Shruggie time. The shruggie was the perfect emoticon of the Obama era: a slightly worried-looking, yet pleasantly numb smirk, throwing its hands up at everything’s lack of meaning. Also, it just looks really cool! Things are going to probably only get worse over the next decade, so I say we bring the shruggie back. Let’s all really get into casual nihilism. I mean, everything’s fucked, so why not, right? ¯_(ツ)_/¯ —R.B.

66.

Carly Rae Jepsen’s “Call Me Maybe”

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The infectious pop song became a hit in early 2012, and by late spring, the distinctive rhyme scheme of the chorus had become a meme. Example: This still of Marty McFly and his mom in Back to the Future: “Hey I just met you / and this is crazy / but I’m from the future / and I’m your baby.” Or a tweet by @jwherrman: “HEY, I JUST MET YOU / AND MY DOG IS CRAZY / WOOF WOOF WOOF WOOF / HE HAS RABIES.” —K.N.

65.

Dashcon

notsafeforweabs.tumblr.com

There was a time right around the middle of this last decade where the internet was a largely more innocent place. Nerdy fandom subcultures built around TV shows like My Little Pony: Friendship Is Magic, Sherlock, Doctor Who, and Supernatural weren’t quite in the mainstream yet, nor did people fully understand the realities of what happens when you bring a bunch of people from the internet together in real life. That giddy naivete died with Dashcon. The unofficial Tumblr-based convention wasn’t quite a Fyre Festival–level disaster, but the level of secondhand embarrassment it generated seems to have killed an entire mode of internet use. One could even argue that Tumblr — the little social network that could — lost its last bit of grip on the larger culture of the internet. From the sad photos of cosplayers sitting in a weird ball pit to the haunting photos of empty of showrooms to accusations later of fraud, for fandom internet there was a before and after Dashcon. Based on things like Tanacon and Fyre Festival, though, it seems like those who do not learn from Dashcon are doomed to repeat Dashcon. —R.B.

64.

Galaxy Brain

reddit.com

This 2017 meme has staying power because it’s so simple and applies to so many things. The format shows several different concepts in increasing order of brainpower, culminating with something ridiculous. It speaks so perfectly to how we argue and discuss any topic online: a basic idea, a smarter take, slowly devolving into anarchy. —K.N.

63.

Loss.JPG

cad-comic.com

There’s really no way to sugarcoat what loss.JPG is. It’s a four-panel web comic about a miscarriage that has evolved into some weird Where’s Waldo? game played on social media. The story behind the infamous comic is that Ctrl-Alt-Del creator Tim Buckley wanted to make his series more mature. His audience recoiled at the mature storyline and found the whole thing incredibly lame. To make matters worse, the text-less comic was uploaded to the site with the filename loss.JPG. There’s a good chance you’ve come across loss.JPG parodies and never even realized that’s what they were. Buckley has spoken a bit about the meme over the years. “Perhaps I had miscalculated my demographic’s ability/willingness to approach such a sensitive subject matter,” he said. “As much as I hate to admit it because I certainly don’t want to make light of the subject matter itself, I found them quite amusing.”

But still the meme remains. And there’s a good possibility it will continue to stick around well into the next decade, if only because it’s too tasteless to ever really address directly. —R.B.

62.

Baby Shark

View this video on YouTube

youtube.com

The origins of why a techno version of a public domain campfire song became accurately described as “‘Sicko Mode’ for babies” isn’t totally clear. Normally, internet culture has no interest in what the parents of young infants and toddlers are doing (gross, old people). And yet somehow the catchy story of a multigenerational shark family (doo doo doo doo) meant for babies became inescapable. In a review for the live stage show of Baby Shark, the New Yorker wrote, “It wasn’t Disney or Nickelodeon executives who plucked it from among the millions of other videos on YouTube. Instead, babies themselves made it a juggernaut, by relentlessly clicking Play on their parents’ phones. It might be the first genuine example of baby pop culture.” —K.N.

61.

Infinity War Memes

yoongis-home-moved.tumblr.com

TV shows and movies that become their own sort of visual meme language all tend to come from the same place emotionally. There seems to be a certain secret sauce for cracking through the zeitgeist, and it largely comes down to particular kind of glee people get from taking the piss out of something serious. Avengers: Infinity War wasn’t the first Marvel film to get memed (Bruce Banner’s “That’s my secret, Cap” line from The Avengers was the first big one), but Infinity War hit in a big way. I’d argue that all came down to its shocking ending where literally half of everyone’s favorite superheroes all died horribly. First were the Infinity War spoilers-without-context posts, followed by the “I don’t feel so good, Mr. Stark” memes, and then there were even thicc Thanos memes. Ultimately, Infinity War memes didn’t have a huge staying power, but it seems to have rewired the way audiences digest big blockbuster movies; if you jump on Twitter right as you get out of the theater and start retweeting memes, you suddenly don’t feel so silly for crying when Spider-Man dies. To be honest, thicc Thanos is much more traumatizing. —R.B.

60.

Binders Full of Women

bindersfullofwomen.tumblr.com

Mitt Romney made a truly weird gaffe in a 2012 debate when he answered a question about pay equality — describing how, as governor, he asked to see more women candidates for Cabinet positions and was shown “binders full of women.” Twitter, in peak parody account mode, immediately latched onto this weird and vaguely sexist turn of phrase. A parody Tumblr was made that posted photos of binders. People flocked to Amazon listings of binders to write funny reviews.

Now it seems laughable that this was the biggest gaffe of the election, the most shocking thing a politician said. Yet in the 2012 internet ecosystem, this perfectly played out a cycle of political memes that we don’t really have the stomach for anymore. No one’s making a “grab them by the pussy” Tumblr. —K.N.

59.

“Gangnam Style”

View this video on YouTube

youtube.com

Here’s the thing about Psy’s 2012 hit: It’s extremely good. The song is catchy, but it’s the visuals in the music video that propelled it to an international hit and the most-viewed YouTube video for years. It’s a video you want to watch more than once, one you want to show it to your friends. The fact that it was by an artist unfamiliar to most people outside of South Korea didn’t matter. The videos that would later best its YouTube record — “Despacito,” “See You Again” — did so more because of how long their respective songs stayed at the top of music charts than the nature of the video itself.

But “Gangnam Style” is a wildly entertaining as a video. The sets and backup characters change constantly, Psy’s style of deadpan serious rapping while lying on an elevator floor with a man in a cowboy hate gyrating over him is funny. Psy’s pony-riding dance is funny. It was the dance, of course, that people did at weddings and high school dances and flash mobs. —K.N.

58.

Forever Alone

knowyourmeme.com

Constructing a linear narrative out of internet content is extremely complicated — things connect across time and space in ways that make a traditional retelling almost impossible. That said, if there is a story of the internet in the 2010s, I’d argue it’s about loneliness and the bizarre and surreal ways people try to overcome it. So perhaps it’s fitting that this decade started with FunnyJunk user Azuul’s May 2010 rage comic “April Fools” — the first appearance of the phrase “forever alone.” Azuul’s swollen-faced character has more or less gone extinct, but the phrase, and more importantly, the meaning behind the phrase, have gone on to define the core irony of the internet: We are deeply isolated, yet connected enough to each other to commiserate about it. —R.B.

57.

Wholesome Memes

Twitter: @tenderfiresign

Ah, wholesome memes. In a decade in which things online (and offline!) tended to be pretty bleak, wholesome memes were a salve. In these memes, the punchline lies in the genuine surprise of an online joke actually being pure and good — particularly about “loving and supporting” one’s friends, significant other, or yourself. —J.R.

56.

There’s Always a @dril Tweet

Without a doubt, @dril is the most important person on Twitter of the 2010s. He has a specific absurdist take on living in some modern digital hellworld where his boss doesn’t let him kiss his ferrets at work, people keep asking him about fucking the Betsy Ross flag, and his candle budget is out of control. He never breaks character — there’s never a “but seriously folks, I’m sorry about that last tweet” — and has, miraculously, nearly maintained his anonymity.

@dril’s fans have taken some of his tweets and turned them into specific terms for online existence: “Corncobbing” is when someone has been owned and refuses to admit it; “help my family is dying” is a reference to the candle budget tweet.

During and after the election, people noticed that often there was an old Trump tweet that said something almost the opposite of what he had just said, coining the phrase “there’s always a tweet.” Soon people started to notice that Trump’s tweets had an odd similarity to @dril tweets and that you could often find an old @dril tweet with a parallel message. —K.N.

55.

Game of Thrones Memes

reddit.com

Like Infinity War, Game of Thrones became its own genre of meme. It wasn’t the first peak TV drama to do so — I’d argue Breaking Bad set the stage for it — but GoT did something both Breaking Bad and movies like Infinity War didn’t: It got much worse over time. Game of Thrones, especially in its early seasons, was an outrageously grim, dark show full of sex and violence, which made the memes it generated feel even more fun and risqué to share. But as the show’s ratings increased and its digital footprint became nearly unavoidable, it also became a much stupider show. Somewhere in that uncanny valley of extremely serious and incredibly stupid was the perfect breeding ground for memes. Much like the army of White Walkers pouring into Winterfell in an episode shot so dark people had to desperately try to readjust their TV settings, once internet users smell blood in the water, they’re going to swarm. —R.B.

54.

You Know I Had to Do It to Em

Twitter: @LuckyLuciano17k (deleted)

There’s something so visceral about the YKIHTDITE photo. You either get why it’s funny, or it’s just a random photo. I also think people notice things about this photo in different orders. For instance, I notice the sock tan lines and the diamond earrings first. The tweet also begs us to answer the question of what exactly “it” is that he had to do to ‘em. Luciano’s pose — hand in hand, loafered power stance — has evolved into something akin to an internet-wide Where’s Waldo? with people photoshopping him into anything they can. People even go on pilgrimages to where the photo was taken (it’s in Florida, obviously). Like I said, I can’t explain why it’s funny, but it is. Maybe that’s the “it” that he’s doing to ‘em. —R.B.

For a brief time in early 2017, people were transfixed by Turkish chef Nusret Gökçe, who would slice steak and sprinkle salt on it, but, like, in a sexy way? (See #13) A still image of “Salt Bae” tossing on the salt like it’s fairy dust became a meme representing any time we’re being our most extra selves. (Oh yeah, and then he hugged Venezuelan President Nicolás Maduro at his restaurant and Marco Rubio doxed him for it. Becoming a meme is a rich tapestry.) —J.R.

52.

Jet Fuel Can’t Melt Steel Beams

timmie-cee.tumblr.com

The theory that 9/11 was an inside job, as evidenced by the fact that jet fuel can’t melt steel beams, was floated in the 2005 documentary Loose Change, which, despite being Alex Jones–level conspiracy theory, became incredibly popular on YouTube. It takes countless levels of irony to use the phrase (along with “Bush did 9/11”) as a joke. On some level, it’s not unlikely that a young person has been exposed to Loose Change or some other truther and perhaps believes it a little bit. On another level, they’re making fun of boomers and truthers who actually believe it. And then there’s the gallows humor of laughing at a tragic event that only those too young to remember could exhibit. It’s not callousness that made this a meme; it’s a reaction to the noxious conspiracy theories that flourish online and the disillusionment of an event that led to a war that’s lasted the entire lifetime of the young people who make the joke. —K.N.

51.

Cringe

knowyourmeme.com

True cringe is something posted in earnest, and being earnest is the enemy of internet culture in the 2010s. Irony is the online currency. Cringe as a concept started on Reddit, where r/cringepics and a YouTube-focused version posted awkward and embarrassing earnest photos and videos taken from social media. R/CringeAnarchy, a more cruel board that tended to make fun of women and minorities, was banned in 2019 by Reddit (other forms of cringe boards are still active).

“Cringe” became a catchall for something embarrassing and uncool. Hillary Clinton tweeting in meme-speak was cringe. Your old LiveJournal is cringe. BuzzFeed is cringe. Everyone has posted cringe; it’s universal, and that’s why we’re so obsessed with it. —K.N.

49.

Drake/”Hotline Bling”

imgflip.com

Drake has been a massively popular and famous rapper for the entire decade, and there’s always been memes about pop stars. But Drake has managed to be more memeable than his musical peers, except for maybe Kanye West. There’s been the “In My Feelings” dance challenge, where people dance out the side of a moving car to his 2018 hit, the “hope no one heard that” lyric from “Marvins Room,” Drake’s myriad of faces and expressions while he watches basketball games, images of his character from Degrassi: The Next Generation, and the handwritten scrawl of the cover art for his album If You’re Reading This It’s Too Late.

But it’s the video for “Hotline Bling” that was memed a million times. The Day-Glo colors and goofy dancing made for perfect GIFable moments. The meme was nearly killed when Donald Trump danced to it on Saturday Night Live, but a version managed to live on: Drake shaking his finger to one thing, and smiling in acceptance to another thing. —K.N.

48.

Evanescence’s “Bring Me to Life”

View this video on YouTube

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“Bring Me to Life” is like the goth cousin of “All Star.” It works for the same reason. It’s from that ridiculous Ben Affleck Daredevil movie. It has a call and response. Its sadder lyrics definitely fit my general mood about all of life right now. Also, Amy Lee can sing! This song is a genuine banger. When is the Evanescaissance coming? —R.B.

47.

Ryan Gosling

feministryangosling.tumblr.com

Hey, girl. Ryan Gosling was more than just a Hollywood heartthrob in the 2010s — he was also the basis of multiple memes. First came the Tumblr “Feminist Ryan Gosling,” in which photos of the actor were superimposed with quotes that mixed feminist texts with shit your imaginary hot-yet-sensitive boyfriend might say (this was 2011, so the sheer concept of a man openly calling himself a feminist was still a Big Deal and kind of a pantydropper, which is bleak in retrospect!!).

On a completely different note, the actor became an online sensation again in 2013. In the Vine series “Ryan Gosling Won’t Eat His Cereal,” creator Ryan McHenry would feed real-life spoonfuls of cereal to an onscreen Gosling, who would “reject” the bite by turning away or appearing to slap away the spoon during intense movie moments. In 2015, McHenry died of cancer when he was just 27 — and in his memory, Gosling made a Vine of himself actually eating cereal. —J.R.

46.

ASMR

me drinking iced coffee on an empty stomach knowing it’s going to make me feel like shit

05:00 PM – 11 Aug 2018

One of the decade’s hottest trends was getting a bunch of tingles down your spine. Among the biggest genres on Youtube, “autonomous sensory meridian response” videos usually involve people whispering, tapping on a glass, or even crunching on pickles straight from the jar. For some, the sounds provoke a sensory response that feels extremely calming and euphoric, and may help listeners go to sleep. Though many had long experienced the strange tingly feeling, it wasn’t until recently that people knew what to call it. Following conversations on message boards about the nameless sensation, a woman named Jennifer Allen coined the term in 2010 and made a Facebook group in its name.

From there, it entered the popular consciousness, becoming gradually more well-known over the decade. Many enjoyed it in earnest, but it also was widely parodied. There were celebrity ASMR videos, and ASMR creators became YouTube celebs in their own right. One of the biggest ones, a teen girl named Makenna Kelly, became the basis for a ton of memes. Some of these YouTubers became famous for their funnier themed ASMR videos, such as “1300s A.D. ASMR: Nun Takes Care of You in Bed (You Have the Plague).”

Self-care and wellness were major buzzwords in the 2010s, which helped popularize the relaxing videos. But perhaps the most interesting part is how social media helped many people name the bizarre neurological phenomenon they’d experienced their whole lives and find out they weren’t alone. —J.R.

45.

Cropped Gay Porn

Instagram: @http://bit.ly/2ElyLuw

Porn! It’s the central driving force of the internet (see #13). So much of the web culture created in this last decade has been defined by an explosion of diverse and global points of view suddenly entering the mainstream (and the conflicts that sometimes rise up when that happens). So it makes sense that most defining porn meme of the 2010s is cropped gay porn. It’s cheeky, it’s wildly inappropriate, and, fuck, it was so big. The meme really climaxed with the “Right in front of my salad” clip, where two adult film actors interrupt a woman peacefully eating her salad by having sex behind the kitchen counter. It’s sort of nice to think that no matter how crazy things get, there’s one thing that can still bring us all together online, and that’s porn. —R.B.

44.

Cash Me Ousside

View this video on YouTube

youtube.com

Imagine you’re Dr. Phil. Having helped families and individuals through countless crises on your television show, you’re feeling pretty good about your abilities. There is nothing you, a couch, and a camera can’t fix. Then one day, a 13-year-old Floridian named Danielle Bregoli comes on set and rocks your world. After she calls your audience a bunch of hoes, you repeat the accusation, just making sure you heard right. When she confirms, the audience goes berserk, and Bregoli gets upset. You hear her say “Cash me ousside, howbow dah?” five magical words used to challenge the audience to a fight. The phrase lives on in infamy. And now you, Dr. Phil, are part of one of the decade’s greatest memes. —Alex Kantrowitz

43.

Spider-Man Pointing at Spider-Man

ABC / MARVEL

It’s simple: Spider-Man points at another Spider-Man. What’s not to get. It’s us, looking at ourselves. Iconic. —K.N.

42.

Nickelback

youtube.com

The Canadian band has miraculously remained untouched by the trend of critical reassessment and appreciation of pop music. They occupy an uncanny valley of being wildly popular AND wildly reviled by anyone who considers themselves a person of taste. For a while, they occupied a space as the punchline to something bad (there was a time in 2014 where you could use a Facebook graph search to find which of your friends “liked” Nickelback and unfriend them).

But it was the still from the video for “Photograph” where singer Chad Kroeger holds up a photo, along with the memorable lyric “look at this photograph,” that blew up in the second half of the decade. The meme ultimately died when President Donald Trump tweeted a version where the photo Kroeger holds is of Joe Biden golfing with his son and another American who also served on the board of a Ukrainian company at the center of the impeachment inquiry. Nickelback’s label filed a copyright claim, and the video has been removed from Trump’s tweet. —K.N.

41.

Rebecca Black

View this video on YouTube

youtube.com

It’s Friday, Friday, gotta get down on Friday! In 2011, then–13-year-old Rebecca Black made her debut with “Friday,” and looking forward to the weekend was never again the same. The music video went enormously viral, but it was widely dubbed the “worst song ever.”

Still, it was also a hit, and the song debuted at No. 72 on the Billboard Hot 100. It was covered on Glee, and Black even appeared as herself in Katy Perry’s music video for “Last Friday Night (T.G.I.F.).” Two years later, Black got in on the joke, releasing a sequel to “Friday” — named, of course, “Saturday.” Whether you think “Friday” slaps or is a nightmare, I’d bet you anything you’ll know all the words until you die. —J.R.

40.

“Come to Brazil”

diorc.tumblr.com

If you’ve ever clicked through on a tweet from any sort of celebrity, chances are you’ve seen the phrase “come to Brazil” written over and over in the replies. According to Know Your Meme, the first time the phrase was tweeted at a celebrity was April 2008. Then, when Justin Beieber joined Twitter in 2009, it exploded in popularity. I once asked some members of BuzzFeed Brazil why exactly it was such a common occurrence among Brazilian internet users. I was told the answer is actually pretty simple — American musicians rarely tour Brazil. But to really best understand why Brazilians mass-send it though, on a deeper level, you probably need to know the concept of “zuera,” Brazilian slang for “zoeira” which means “heavy fun.” It basically means that moment when a meme becomes a meme and spirals completely out of control. COME TO BRAZIL, MIGAAA. —R.B.

Guns or glitter? Touchdowns or tutus? One of the most inescapable party themes of the 2010s was that of the gender reveal. At gender-reveal parties, expecting parents and their loved ones gather to find out what kind of genitals their unborn child will have. This is often accomplished by cutting a cake, with pink or blue frosting revealing whether it was a boy or a girl.

Party planners tried to one-up each other, sometimes executing the big reveal using explosives — which, as you might guess, often had disastrous results. In 2018, a father-to-be accidentally ignited a wildfire in Arizona. The following year, a grandmother was killed in an explosion, and there was even a gender-reveal plane crash.

As our understanding of gender (and how it was not the same thing as sex) evolved over the decade, so did criticism and mockery of gender-reveal parties. And some people had changes of heart; in 2019, Jenna Karvunidis, the lifestyle blogger who had the first viral gender reveal in 2008, criticized the parties, which she said put “more emphasis on gender than has ever been necessary for a baby.” She added, “PLOT TWIST, the world’s first gender-reveal party baby is a girl who wears suits!” —J.R.

38.

*tips fedora*

Twitter: @MoonOverlord

One of the most magical things about the internet is when we all collectively realize something is a thing. For instance, sometime between 2010 and 2012, everyone on the internet realized that every town has a couple weird guys who wear fedoras, trench coats, fingerless gloves, have terrible facial hair, and talk to women like they’re 12th-century knights. Long before these dudes turned into violent incels, there was just a really nice moment where we could all agree that these dudes were goofy and awful and fun to rag on. Swag is for boys; class is for gentlesirs, m’lady. —R.B.

37.

This Is the Future Liberals Want

36.

Ted Cruz, the Zodiac Killer

During his run for president in 2015 and 2016, a widely circulated, joking conspiracy theory accused Republican Sen. Ted Cruz of being the Zodiac Killer, the unidentified serial killer who murdered at least seven people in California between the late 1960s and early 1970s.

Cruz was born in 1970 — after the first killings — so he is probably not the Zodiac Killer, in my expert journalistic opinion. But for many people he just…seems like kind of a weird dude, right? He pretty much made the perfect candidate for a bonkers conspiracy theory about a decades-old serial killer.

It seems like Cruz got a kick out of it eventually, though. He later acknowledged the meme, tweeting an image of the Zodiac Killer’s cypher on two separate occasions. —J.R.

35.

Confused Math Lady

TV Globo

If there was one dominant theme in the 2010s, it was “I have no idea what’s going on right now.” This was expressed in a bunch of different ways, from the fact that teens and the internet curled up with increasingly obscure memes and terms meant to confuse the Olds (the boomers don’t know what “sksksksk” is) to the rise of explainer journalism like Vox or email newsletters/catch-you-up-quick news like the Skimm. We are all confused. We have no idea what’s going on. If you take the time to catch up on one story, you’ll miss what’s happening elsewhere.

Hence, Confused Math Lady, a meme featuring an actor in a Brazilan soap opera looking confused, spread on Brazilian internet. By 2016, the GIF of the confused woman became a four-panel comic with various math symbols over it, suggesting she’s trying to solve some complex calculus problem. Confused Math Lady is us, trying to understand it all. —K.N.

34.

“Old Town Road”

youtube.com

Country music fandom went mainstream in the 2010s, and with it came the rise of the “yeehaw agenda” at the end of the decade. The term described a reclamation of country aesthetics among black Americans, who have long been erased from extremely white cultural depictions of the Wild West (despite the fact that 1 in 4 cowboys were black).

The concept exploded in popularity at the end of 2018 when rapper Lil Nas X released his breakout hit “Old Town Road,” a country rap song that became one of the biggest singles of the year — only getting bigger after being disqualified from the Billboard Hot Country chart over claims that it did “not embrace enough elements of today’s country music.” In response, the artist released a remix featuring Billy Ray Cyrus, practically daring critics to say it wasn’t country enough.

The song was a viral hit, and videos featuring it — particularly one of Lil Nas X surprising a bunch of elementary school superfans, and countless transformation TikToks — only boosted it more. The song broke records as the longest-running No. 1 song on the Billboard Hot 100, and Lil Nas X became the first openly gay black artist to win at the Country Music Awards. —J.R.

33.

American Chopper Yelling

vox.com

Paul Teutul Sr. and his son, Paulie, were the stars of American Chopper, a 2000s reality show about their custom motorcycle shop. Not infrequently, they argued. The show was popular at the time, but not particularly cool or internet-y during its run. So it was slightly surprising when in 2018, stills of a scene of an argument between father and son became a meme. The more esoteric the argument — the role of media communication in science, Lord of the Rings plot holes, linguistics — the better. Part of the joy of the meme was seeing macho men argue about anime, but also acknowledging that a lot of our online lives is over-the-top screaming arguments about trivial things. —K.N.

32.

Brands Acting Like People

At the end of the day, consumers are people. And people crave authenticity. It’s what they look for in their relationships, their entertainment, and, yes, their brands. Which is why the orange juice account pretends to have depression now, and everyone likes it, and it’s good.

05:06 PM – 04 Feb 2019

Largely inspired by the Denny’s Tumblr in 2013, brands’ tweets over the decade have steadily grown to become surreal, humanoid, and Extremely Online. As the companies tried to figure out how to navigate their role in online spaces, there were missteps (who could forget the SpaghettiOs tweet about Pearl Harbor, or the time DiGiorno used a hashtag about domestic violence to make a pizza joke?). Eventually, many came into their own with genuinely fun and bonkers tweets, with MoonPie, Steak-umm, and Wendy’s being standouts. But in early 2019, things kind of jumped the shark when SunnyD just really went for it with a full-on depression tweet.

“I can’t do this anymore,” SunnyD tweeted in February. Immediately, all the other memey brand accounts got in on it, basically staging an intervention for the orange drink brand in crisis. “Hey sunny can I please offer you a hug we are gonna get through this together my friend,” Pop-Tarts tweeted. “Buddy come hangout,” tweeted Corn Nuts. It was pretty bleak, and many saw it as making light of mental illness and suicide. Most recently, brands started, uh, acting horny, in a nightmare Twitter thread started by Netflix. Who knows what other horros we’ll see in 2020? Brands! —J.R.

31.

Arthur’s Fist

The children’s show Arthur turned 20 in 2016, and with it came a ton of Arthur memes. But none had nearly as much staying power as a still image of Arthur’s clenched fist. Just a flat cartoon image of an aardvark’s curled-up hand, it somehow embodied such passion, such fury, that the meme became instantly relatable. —J.R.

30.

Florida Man

Florid Man Charged With Assault With a Deadly Weapon After Throwing Alligator Through Wendy’s Drive-Thru Window http://bit.ly/2Ppcn9P

11:48 PM – 08 Feb 2016

A meme that mocks someone’s shoes might seem to be more mean-spirited than other memes of the decade. It’s a catchphrase to laugh at someone for wearing ugly footwear, after all. But the most effective examples of the meme, including the Instagram video (and then Vine) that started it all, are always about punching up — taking a small shot at someone more powerful, like a teacher, a celebrity, or even Jesus.

But like “on fleek” and other viral catchphrases and memes, the “what are those” meme spread without any control from its creator, Brandon Moore. In a 2018 interview with HuffPost, Moore said that he “felt sick” when he heard his catchphrase in the movie Black Panther, because it was a reminder of how he had missed a chance to copyright or watermark his video and had seen his creative work monetized by others without him benefitting at all. Six months after the interview, Moore died in his sleep at age 31. —K.N.

28.

Kanye West

Twitter: @kanyewest (deleted)

Is Kanye West a meme? Is he a collection of memes? Is he the original material that gets remixed into memes? Is he all of these things? Perhaps. Kanye’s “Imma Let You Finish” moment happened in September 2009, but was still humming along by the time the decade started (the internet was slower then). For a while, his Twitter account was an endless source of internet content: “I hate when I’m on a flight and I wake up with a water bottle next to me like oh great now I gotta be responsible for this water bottle.” Damn. Huge mood. And then, of course, like many memes, he went full MAGA after the election of Donald Trump. For much of the decade, it seemed like all of culture either flowed from or through West. Based on the reviews for his newest album, Jesus Is King, and the general lack of buzz around his Sunday Service project, that might be something we’re leaving in 2010s. Although, he did just bless us with Silver Kanye, so who knows really. —R.B.

27.

Dat Boi

ppt.wz51z.com

In the same way that a bunch of the X-Men are all blue for some reason, the internet really likes green frogs. Sadly for Dat Boi, he hasn’t had the same staying power as Pepe or Kermit. The version of Dat Boi that we all know was first posted in April 2016. In many ways, he’s the last meme specifically from Tumblr — a nice, wholesome shitpost featuring a picture stolen from an AP physics textbook that doesn’t really make any sense but is just kind of funny. Dat Boi, in my opinion, is the platonic ideal of a meme: It’s funny, it works as a cute little wink for superusers, it doesn’t make a lot sense, and it disappears before getting turned into some dumb brand tweet. —R.B.

26.

Harambe

On May 28, 2016, a gorilla who went by Harambe was fatally shot at the Cincinnati Zoo after attacking a 3-year-old boy who had climbed into the enclosure.

The incident absolutely dominated the news cycle, and it quickly spawned a ton of memes. People made videos of Harambe’s banger of a funeral, paid homage in their yearbook photos, and even painted street art in his memory. All across the land, dicks were out for Harambe.

It’s more than a little dark for a dead gorilla and an injured toddler to become meme fodder, but that’s exactly what happened. Harambe memes should not be funny, which means they totally, always will be. —J.R.

25.

Damn Daniel

View this video on YouTube

youtube.com

High schooler Josh Holz loved taunting his friend Daniel Lara by following him around, filming him, and commenting on his sneakers. When he compiled the videos and tweeted it, the world loved hearing a creepy voice saying “Damn, Daniel, back at it again with the white Vans.” The teens boys went on The Ellen DeGeneres Show and received a lifetime supply of Vans. In 2019, both Daniel and Josh are in college. Josh is studying fashion and works for, you guessed it, Vans. —K.N.

24.

Tiffany Pollard

Vh1

A still of Tiffany Pollard, best known as New York from the VH1 dating show Flavor of Love, lying on a bed in her clothes, hands folded in her lap, sunglasses on, seeming to stew in quiet anger, became a meme in 2015 and continued for the rest of the decade. In an interview with BuzzFeed News, Pollard described what she was actually feeling in that moment: “I just remember being so alone, so pissed off; I wanted to get away from those girls … I was really having a rough time in that moment and I think me sitting there was actually me just trying to center myself, centering myself through this bad energy I was dealing with.”

Pollard’s memeability goes beyond that one image of her lying on the bed. Her over-the-top personality is what made her a standout reality star in the ’00s, and that same quality made her perfect for reaction GIFs in the ’10s. —K.N.

22.

Blinking White Guy

Drew Scalon / giantbomb.com

One of the biggest reaction memes of the decade, the “blinking white guy” perfectly summed up when you truly just could not believe what you were seeing. The man is Drew Scanlon, and the specific blink came from a gaming video he appeared in in 2013, though it wouldn’t become a meme until early 2017. It’s a simple reaction, but it seemed to say it all at a time when the world was a confusing mess and people were feeling pretty dang incredulous a lot of the time.

“As long as they’re not mean, I don’t have a problem with the tweets,” Scanlon told BuzzFeed News in 2017. “I think we need more positivity on the internet these days.” —J.R.

21.

Minions

Universal Pictures

Ah, yes, the official mascots of every boomer’s divorce announcement Facebook post. These little bastards took over the internet with a speed that was honestly unparalleled. Their disgusting yellow bodies flooded news feeds like a DDoS attack. I think to understand exactly how the great Minionfication of the internet happened you have to separate it out into two movements. First, there were people genuinely posting Minion memes. Then came the second wave, where people started using Minion memes to make fun of the people who posted Minion memes. I’d love to say that we’re in the clear now and we can leave these beasts in the 2010s, but Minions: The Rise of Gru is coming out on July 3, 2020, so get ready, everyone. —R.B.

20.

Milkshake Duck

The whole internet loves Milkshake Duck, a lovely duck that drinks milkshakes! *5 seconds later* We regret to inform you the duck is racist

08:07 AM – 12 Jun 2016

Coined by @pixelatedboat, a milkshake duck is some person or entity that enjoys a viral moment and then is swiftly exposed as problematic. The ultimate example was Ken Bone, a man in a distinctive red sweater and mustache who asked a question during a presidential town hall debate in 2016 — who after becoming the meme of the night, was discovered to have a spicy sexual Reddit user history. Cancel culture may not be real, but milkshake ducking certainly is. —K.N.

19.

Gavin

Twitter: @gavinthomas

There’s a good chance you know Gavin’s face even if you don’t know Gavin’s name. It’s sort of incredible to include Gavin Thomas on this list because he was literally born in 2010 at the start of the decade. He first went viral when his uncle Nick Mastodon started putting him in Vines. Gavin really solidified himself as a meme when he turned 5 years old. Suddenly, he was everywhere. He had this extremely relatable confused grimace that really seemed to capture the zeitgeist in 2015 and 2016 (not totally sure what was going on at the time that would explain why). He’s 9 years old now and has a million followers on Instagram. For all the cautionary tales out there about what life after being a meme is like, so far it seems like Gavin’s doing all right. His family seems to be looking after him and, more bizarrely, it also feels like the internet at large is looking after him. He grew up on social media, and it does feel like we’re all invested in making sure he ends up OK. —R.B.

18.

Shrek

Dreamworks / reddit.com

Even though the first Shrek came out in 2001, it took a few years for the internet to really embrace the green Scottish ogre. Ever since, it feels like he’s buzzed just below the surface of mainstream internet culture — always there, always talking about onions. My theory as to why he’s stayed so popular? Aside from maybe a postmodern riff on the extreme overcommercialization of children’s entertainment (see Minions), I think there’s actually something really relatable about a big, fat ogre who doesn’t want to leave his swamp. It’s the perfect metaphor for being online. —R.B.

17.

“Do It for the Vine”

View this video on YouTube

youtube.com

Vine shut down on my birthday, and because of that, I’ve always felt a weirdly intimate connection to Vine. A good friend once told me he thought of a Vine as one sentence in the visual grammar of video. Everything you need to convey one idea in a video you could do in a six-second Vine. It was a revolution and you could argue it has had a more profound legacy on how we create and share videos than bigger platforms like YouTube or Netflix. For a long time, I, like many people, believed that Vine was shut down too soon. Now, I think it actually shut down exactly when it should. Social networks probably shouldn’t last! It’s weird that we still use Twitter.

The phrase “do it for the Vine” comes from a song created by YouTuber Kaye Trill and it immediately became the anthem of a summer full of people doing extremely outrageous things. Many of the original great “do it for the Vine” posts have been deleted, sadly. But, luckily, we’ll always have the YouTube compilations. —R.B.

16.

Real Housewives

Bravo / Instagram: @smudge_lord

Memes are often tied to some technological advance, such as the six-second looping video or the quote-tweet format. At the start of the decade, animated GIFs were actually hard to make. You needed Photoshop, which is expensive and hard to use. Sourcing high-quality video to turn into a GIF was also harder. In a pre-Giphy world, truly good animated GIFs were prized and hoarded, saved in folders on a desktop to use in reactions. On Tumblr, the main source of GIFs, there was a vast gulf between the number of users actually making GIFs and the amount of people reposting them. One of the early and prolific makers of high-quality reaction GIFs was the RealityTVGIFS.tumblr.com, made by a man named T. Kyle McMahon (who now works for Bravo), who pumped out GIF after GIF from the Bravo universe, particularly the Real Housewives series. Because of the format of the show, where the women were literally asked to react directly to the camera, the Housewives were perfect for emotional reaction GIFs.

The enduring power of the Real Housewives through the decades was proven in 2019 by the popularity of an image of an early season of Real Housewives of Beverly Hills, where one Housewife is yelling while another holds her back, juxtaposed with a white cat named Smudge scowling at a dinner table. —K.N.

15.

The Joker

The Joker obviously existed long before social media, but the character’s glee-filled take on chaotic nihilism has, for better or worse, become inseparable from how we imagine a very specific kind of kind internet user: angry, insular, often violent, male.

Over the last decade, a symbiotic relationship has evolved between new Hollywood iterations of the Joker and the internet’s digital underbelly. Starting in 2008, Heath Ledger’s anarchist, anti-capitalist Joker became the unofficial mascot of 4chan’s Anonymous hacktivist movement. The idea of a nameless grungy psychopath burning piles of dirty money, throwing a city into chaos to satisfy his twisted rage, was a perfect avatar for a generation of Occupy-adjacent millennials graduating into a global economic recession and harnessing technology to claw back control of their own lives. Jared Leto’s 2016 take on the Joker, even though none of them would ever admit it, mirrored the rise of Gamergate somewhat perfectly, giving the world a sniveling misogynist covered in face tattoos, singularly focused on controlling the anatomy of Suicide Squad’s standout woman character Harley Quinn. All the clown prince was missing was a vape to better embody late millennial toxic masculinity. So it’s fitting, then, that we close out the decade with Joaquin Phoenix’s Joker, a chain-smoking, self-described mentally ill loner who hijacks mainstream media via an act of extreme violence and sets off a reactionary protest movement.

The Joker isn’t always a serious meme, like with the most recent Joker film giving us the scene of Phoenix dancing down a flight of stairs in Harlem. Instead, it’s something closer to SpongeBob, a visual and emotional language we use to express a part of ourselves online. As for whether the Joker will continue to evolve alongside social media, well, there are rumors already circulating of another Phoenix-led Joker film, so it’s likely he’s not going away anytime soon. —R.B.

14.

Why You Lyin’

View this video on YouTube

youtube.com

The beauty of Nicholas Fraser’s Vine in his backyard singing “Why you always lyin’” over the music of “Too Close” by Next is that it makes no sense for why it exists. Why is his shirt open? Why is there a toilet in the yard? Who is lying and why is he so seemingly happy about accusing someone of lying? And yet, it turns out 2015 was the right moment for this meme to exist and serve as the perfect totem for the impending post-truth internet. Now, replying with a screenshot of Fraser’s smiling face is internet shorthand for “this is a lie.” —K.N.

13.

Being Horny

.@tedcruz my young daughters and sons follow you for good wholesome content can you please explain this???

04:40 AM – 12 Sep 2017

If you think about it, being horny is like when content trends before it becomes a meme (sex is the meme). And whether it’s Ted Cruz faving a porn tweet on 9/11 or Kurt Eichenwald screenshotting Chrome tabs full of hentai, if someone is online long enough, they will be caught being horny and it will be embarrassing. The only silver lining is that it can happen to any of us. My hope for the next decade is that we all just accept that most of the time people are online, they’re also probably looking at pornography or sexting with each other. That’s what this whole thing was made for! Horny users of the web, unite! You have nothing to lose but your chains! —R.B.

12.

Distracted Boyfriend

Stock photo memes had a moment in 2017, but none became as big or enduring as the one that became known as “Distracted Boyfriend.” The photo depicted a man checking out a woman while his own girlfriend glared at him with disgust. It quickly became a meme, though photographer Antonio Guillem told the Guardian at the time he “didn’t even know what a meme [was] until recently.” The photo has now been around a few years, but it’s still a classic, popping up as a meme pretty often and perfectly embodying so many emotions: deception, distraction, heartbreak, loss, and hope. —J.R.

11.

Doge

shibaconfessions.tumblr.com

The only meme of the decade to inspire an actually used form of blockchain currency, Doge was a breath of fresh air in 2013 when people were starting to feel burned out about what the first iteration of what “memes” were. “Memes” now means something different — funny tweets screenshotted and posted to Instagram, or absurd teen humor. But in a darker, earlier time, “memes” were something like rage comics or the Forever Alone Guy. They took themselves seriously in a sense, and were the domain of redditors or angry 4chan guys, or something a brand used in a Super Bowl ad to seem relevant. Then, a friendly Shiba Inu appeared with funny language and words around him, just being amused and delighted by the world. This wasn’t FFFFUUUUUUU, it was such wow. Doge was here to make us happy. Of course by now, the phrase “such wow” is cringey and outdated, but it had a good long run. —K.N.

10.

Kermit

Lipton Tea

The lovable green amphibian became one of the most memeable nonhuman characters of the decade, next to perhaps only SpongeBob and Shrek. Two massive memes, Kermit sipping tea and Evil Kermit, earned the Muppet his place in meme Valhalla, and made a bunch of smaller memes (Sad Kermit puppet, Kermit in the car) take off. There’s something deeply funny about children’s characters behaving like naughty adults, by the idea of Kermit having shady opinions about others while he sips his tea or encouraging you to do something dangerous or sexual or drug-related. Part of the joy of Kermit memes is that everyone knows Kermit; he’s not obscure or niche. And yet someone, the official Twitter account for Good Morning America to be precise, called the Kermit-sipping-tea meme “tea lizard.” —K.N.

9.

Reaction GIFs

NBC / Via giphy.com

It’s hard to remember a time when reaction GIFs weren’t ubiquitous, but they really rose to prominence in 2012 with the launch of the Tumblr blog #whatshouldwecallme. The blog posted GIFs paired with ~relatable~ captions — for example, the GIF of Homer Simpson disappearing into the bushes, captioned, “When I’m in an argument with someone and realize I’m completely wrong.” This blog was a huge deal at the time, inspiring countless spinoffs, particularly at colleges. Though it was a pretty fresh meme format at the time, #whatshouldwecallme posts just look a lot like the way we communicate online today. —J.R.

8.

Guy Fieri

Fun fact: Guy Fieri is so ubiquitous and embedded in the language of American social media that we basically got to the very end of making this list and realized he didn’t have his own entry, even though he’s referenced throughout. Becoming a meme these days is pretty easy: You do something or appear in a piece of media, people latch onto it because of some innate and relatable reason, and voilà, you’re viral. But to stay a meme is a much harder feat. Usually it involves a bizarre and inexplicable alchemy of having chaotic high/low culture energy and a total lack of self-awareness. Memes can’t know they’re memes. Guy Fieri is embodiment of this. He looks like a failed ‘90s energy drink marketing campaign, he drives around in convertibles eating absolute garbage (he literally has a recipe for nachos made in a trash can) and seemingly cannot fathom that his entire persona is ridiculous. Even when he does lean into his memeness, he still doesn’t really seem to get it, like with his recent Baby Yoda photoshop. Whether Gen Z continues to latch on to the Diners, Drive-Ins, and Dives host is unclear. Only time will tell whether or not Flavortown can survive the ages. —R.B.

7.

The Dress

Cecilia Bleasdale

“Black and blue or white and gold?” was the question that seemingly everyone on earth was asking on one day in early 2015. A woman in Scotland showed her friends a photo her mother took of a dress she planned to wear to a wedding, and a friend of the woman posted it to Tumblr, asking for help — “what colors are this dress?” She submitted it as a question to BuzzFeed’s Tumblr, and former BuzzFeed employee Cates Holderness reposted it to our account. From there, it blew up as a fun visual gag that was infuriating and odd.

The Dress was posted to BuzzFeed the same day two llamas escaped in Arizona, and a live TV police chase of the two animals enthralled the internet as adorable mayhem broke out. In retrospect, that two such happy, carefree, unproblematic things took over the internet on the same day seems like wild serendipity. It also feels like the last day the internet felt purely joyful, before the onslaught of the 2016 election took place and things took a darker turn.

The dress is, indeed, black and blue, even though over two thirds of the millions of BuzzFeed readers who voted said they thought it was white and gold. In 2018, a similar sensory illusion, this time auditory, went viral over whether a voice was saying “yanny” or “laurel.” But somehow, the special feeling just wasn’t there again; it felt like trying to recreate some old magic that was lost, like kids who have graduated hanging back at high school. —K.N.

6.

“This Is Fine” Dog

K.C. Green / Via kcgreendotcom.com

The dog engulfed in flames, denying that anything is wrong, is from a 2013 webcomic Gunshow by K.C. Green. In the full comic, the dog’s face eventually melts, while he continues to drink his coffee and insist he’s OK, but the version that became a symbol of the decade is just the first two panels where he says “this is fine.”

The meme has been used a lot to describe various political situations: The official @GOP Twitter used it once, and a senator even described the comic on the House floor while describing how Russian election interference was not fine. But the staying power of the dog is about how we all grin and bear it through everything that’s happened over this decade that feels like the house is on fire — the climate crisis, elections, the disappointing last season of Game of Thrones. There is nothing that captures the 2010s more than “this is fine” dog. —K.N.

5.

Smash Mouth’s “All Star”

me.me

Like Shrek, Smash Mouth’s “All Star” is another one of those millennial nostalgia points that has evolved into something bigger than itself thanks to the internet. It’s lasted for several reasons: One, it’s just a damn good song; two, the lead singer of Smash Mouth looks like Guy Fieri; three, it was on the Shrek soundtrack; four, it’s a cheery song about how shit everything is — which is exactly how it feels to be online. —R.B.

What makes “on fleek” a crucial meme for understanding the 2010s is not simply why the meme was catchy, but what happened to the meme after it left the hands of its creator and what that says about the commercialization and monetization of memes — i.e., who gets paid and who gets credit. Kayla Newman, who goes by Peaches Monroee online, was a teen when she posted a Vine musing that her eyebrows were “on fleek” because she thought she looked good. The Vine caught on because it’s simple and fun and enjoyable. Soon, brands were using the phrase on their social media. IHOP tweeted “pancakes on fleek.” Denny’s tweeted “Hashbrowns on fleek.” JetBlue and Taco Bell also used it, and the phrase all of a sudden seemed inescapable in marketing. Corporations were using Newman’s invention of a phrase without giving her any credit or compensation.

In the Fader, Doreen St. Félix wrote how “on fleek” is an example of an endless trend of black teenagers creating the memes, lingo, and jokes that make up internet culture, and how those black teens are often uncredited and don’t profit when brands use their creative works. This is in contradiction to a handful of white teens who also went viral around the same time: The “Damn, Daniel” boys got free Vans and appearances on talk shows; the Walmart yodeling boy got a record deal, as did Danielle Bregoli, the “cash me ousside” girl.

In 2017, Newman started a GoFundMe campaign to launch a beauty line, but it only raised around $17,000 of the $100,000 she was hoping for. In a 2017 interview with Teen Vogue, Newman said if she had known the phrase would catch on like it did, she would’ve been more aggressive about it, adding that she was trying to trademark the phrase. —K.N.

3.

Pepe the Frog

Matt Furie

None of us wanted to write about Pepe. What’s even left to be said about him that hasn’t been said already? He started as a chill frog in a 2008 comic by artist Matt Furie. He then became a consistent, but largely forgettable fixture of 4chan in the early part of the decade. The first time I saw him was in a meme that read, “We are the middle children of history. Born too late to explore Earth, born too early to explore space.” I thought it was pretty funny. Sometimes he’d be in memes about blasting the toilet bowl with piss to clean it. He’s something different now — a literal hate symbol that is still being used by far-right extremists and white nationalists.

In the course of his transition from slacker goof to hate symbol, he’s taught us a lot about symbols — not just how the internet works — but he’s also maybe revealed something deeper about how symbols work. Furie has famously tried to litigate Pepe away from fascists, but it hasn’t really worked. Pepe’s effectively theirs now. It’s a grim, but important reminder that all culture can be hacked and warped and poisoned. All speech, online and off, is political. And all symbols, even chill frogs, require protection and upkeep. Feels bad, man. —R.B.

2.

Crying Jordan

Stephan Savoia / AP

Michael Jordan wept during his 2009 induction into the Basketball Hall of Fame, but it wasn’t until at least 2012 that the still of his face, red-eyed with tears streaming down both cheeks, became a meme. It started with sports fans but soon spread to become an enduring and universal image for faux sadness. It’s a bit of an anomaly for a celebrity photo meme; Michael Jordan isn’t particularly memey otherwise, and although he was one of the biggest celebrities in the world in the ’90s, he hasn’t been in the spotlight this decade. Perhaps his role in the movie Space Jam has lent him some level of internet irony that makes the meme so satisfying. Jordan has said through a spokesperson that he doesn’t mind the popularity of the meme, so long as it’s not used for commercial purposes. However, his former teammate and friend Charles Oakley did tell TMZ that Jordan actually isn’t amused. That feeling Jordan may have — a moment of vulnerable emotion being plastered all over the internet for laughs — of course would be best depicted by, well, the Crying Jordan meme. —K.N.

1.

SpongeBob

Nickelodeon / dearnville.tumblr.com

Did anything result in as many memes in the 2010s as SpongeBob? The show, which started in 1999 and is still going 20 years later, is so deeply entrenched in pop culture it would be hard to count how many memes have come out of it. But let’s try: There’s been caveman SpongeBob, mocking SpongeBob, tired naked SpongeBob, “ight Imma head out” SpongeBob, traveling SpongeBob, Krusty Krabs vs. Chum Bucket, evil Patrick, blurry Mr. Krabs, sleeping Squidward, and so many more.

The meme’s staying power can be attributed to a few things. It was an enormously popular show with a nearly universal sense of nostalgia for millennials and Gen Z’ers, who are the most prolific of meme creators. The simple art and animation style also beget some of the most instantly understandable reaction memes. May SpongeBob memes continue to prosper until [SpongeBob narrator voice] one eternity later. —J.R.

CORRECTION

Dec. 14, 2019, at 19:59 PM

T. Kyle MacMahon’s name was misstated in an earlier version of this post.

Drake starred in Degrassi: The Next Generation. An earlier version of this post misstated which Degrassi series he was on.

Sahred From Source link Technology

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[news-mashable-yahoopartner-blog]

It turns out purposely messing with your targeted ads isn't a good idea

Facebook is convinced that I am a young mother with a love of kraken-themed decor. 

Unless you count my cat, who is 11-years-old and the animal equivalent of the grumpy old man from Up, I absolutely do not have a child. But for the last six months, my feed has been inundated with ads for baby products, from nasal suction devices to teething toys that look like plush versions of a bad acid trip. 

Over the summer, my cat underwent a veterinary procedure that, to spare the nasty details for the faint of heart, required me to dab antibiotic ointment on his butt twice a day. Because he had a knack for getting out of his cone of shame and getting ointment everywhere, I put him in diapers for the day after the surgery. But diapers made specifically for pets are absurdly expensive, so I bought a pack of (human) infant diapers online and went on my cat owner way. I started seeing ads for baby products that night. 

I know big tech companies have too much on me already. I've been on social media since I was 10-years-old, entering my email and date of birth on Neopets and Club Penguin, so my data has likely been tracked for more than half of my life. I'm online for a majority of my day, and I've accepted the fact that my digital footprint runs too deep for me to ever truly go off the grid. 

Which is exactly why I've started fucking with my ads. 

It's not just weird baby products. I've been curating my ads to show me extremely specific cephalopod-shaped home decor. After months of carefully engaging with ads, I've finally cultivated what I want to see on my Facebook feed. 

Image: screenshot/morgan sung

Image: screenshot/morgan sung

SEE ALSO: All the social media opt-outs you need to activate right now

I'm not the only one. Caroline, a Twitter user who tweets under the handle @defundpoppunk, also curates their ads. After clicking on specific Facebook ads, they managed to prune their feed like an artisanal algorithm — a concept first floated by Twitter user @JanelleCShane — into a masterpiece: Unreasonably baggy pants.

It's like a cursed personal data-laden bonsai tree. 

I click every ad I see on Facebook for weird pants in an effort to train Facebook to show me the weirdest pants. I think it's finally starting to pay off: pic.twitter.com/nS1oMl1Mv7

— olivia colman's oscar (@defundpoppunk) March 12, 2019

Caroline says they searched for jogger-style pants before, and has been getting ads for them ever since. For weeks, they've been clicking on any ad featuring "vaguely interesting-looking" pants. 

Like me, Caroline is fed up with the unending lack of privacy we have, and started engaging with their ads just to mess with them. 

"So at first it was a little bit of private trolling just because I know e-comm [e-commerce] people take their click through rates really seriously," they told Mashable through Twitter DM. "But then once I started my targeted ads actually changing, I got a little more deliberate about it out of curiosity." 

Aside from being an "amusing reminder that everyone is being tracked online constantly," as Caroline said, playing with targeted ads is like playing a game. 

There's something deeply satisfying about knowing that even though I as an individual can't really stop power hungry tech giants, I'm giving them a digital middle finger by engaging with the "wrong" ads. It's the online version of the Florida man who runs into hurricanes with heavy metal and American flags. Realistically, messing with my ads won't shroud me from the inevitable tracking that comes from being online, but it feels like I'm making it slightly more inconvenient for large corporations to know everything about the real me. 

Shoshana Wodinsky, a tech reporter at Adweek, gets why deliberately polluting your targeted ads is entertaining. 

"These kinds of big tech platforms are really powerful," she said during a Skype call. "They're like multibillion dollar companies and the fact that they screw up sometimes is kind of funny. Part of it's definitely punching up, but part of it's like, even these behemoths are somewhat fucked up."

Wodinsky has also experimented with purposely muddling her digital presence; she once changed her Bitmoji to be pregnant to see if it would affect her targeted ads. (She told Mashable that she is very much not pregnant, and during her interview, she said that the only children she has are her two cats.) Although she said it started "as a joke," she wondered how far she could take it.

"Realistically, I know that me pretending to be pregnant isn't going to do anything, but it's kind of like looking outside of the fishbowl," she said. "It's fucking over the big businesses, and who doesn't like to do that." 

i gave myself a pregnant bitmoji to see if it would screw with the way ads are targeted toward me and..... im here to tell you that nothings changed pic.twitter.com/SmfWkpRGys

— שוש (@swodinsky) February 13, 2019

fb thinks im preggers,,,,,, success

— שוש (@swodinsky) February 13, 2019

Less than half an hour after creating the Bitmoji, her ad interests included "motherhood" and "breastfeeding."

It's unclear what prompted Facebook to include those options in her interests — it could have been her Bitmoji, or it could have been the fact that she tweeted about it. 

Realistically, just clicking on and engaging with specific ads won't do much to your digital footprint; if you really wanted to go deep, you'd have to change your entire online behavior. Your ads aren't just targeted based on what you interact with on specific social media platforms, but what you search and interact with across the entire internet. Thanks to the cookies Facebook uses to track users, regardless of whether or not you're logged in, you can leave fingerprints all over the web. Truly tricking the algorithm would mean a complete overhaul of your search habits, your social media, and whatever personal information is publicly available. 

Meddling with your ad preferences by intentionally engaging with them sounds like a harmless prank, but it might have a dark side. Dr. Russell Newman, a professor at Emerson College who specializes in internet privacy, surveillance, and political communication, worries that any engagement with ads can have long term consequences. 

"You might feel like you're exercising some bit of control, but in fact, you have none," he said during a phone interview. "There are unknown ways that the game you are playing right now will affect your future existence, and you won't really be able to know."

Newman stresses that we really have no idea what information can be pulled from our online interactions, and how it can be used in the future. Because internet users are "seen in a particular way, quantified in a particular way, and identified in a particular way," he says, engaging with certain ads and showing a preference for certain ads can preclude certain options. He worries that engagement like this can affect life-altering factors like credit score. It sounds far fetched, but Newman said convincing advertisers that my cat is actually my baby, for example, could possibly affect my future health insurance premiums without me even knowing. 

"All the decisions that are going to be made about you going forward," Newman said. "Or the rest of your existence, are going to be based on the truth provided digitally."

Washington Post editor Gillian Brockell experienced the insidious side of online advertising last year. Shortly after she delivered her son, who was stillborn, the credit company Experian sent her an email prompting her to "finish registering" her child to track his credit for life. She noted in a viral Twitter thread that she had never even started registering her baby, and it was particularly cruel that companies wanted his information after his death.

I find this hard to believe. I'd been using Experian to check my credit regularly, & I'd never received any spam like this from them before, just a monthly email saying my report was updated. + the ad didn't say “family protection solution.” it said “register your child.” 3/ pic.twitter.com/dUPRxyWRKH

— Gillian Brockell (@gbrockell) March 12, 2019

"These tech companies triggered that on their own, based on information we shared, Brockell wrote in a piece reflecting on how she never asked to be targeted with parenting ads. "So what I’m asking is that there be similar triggers to turn this stuff off on its own, based on information we’ve shared."

Newman emphasizes that while Google, Facebook, and Amazon market themselves as a search engine, social media network, and online marketplace, respectively, the companies have a greater goal: advertising. 

"It's notable that you're saying, 'My privacy is gone, so I'm just going to roll with it,'" Newman said during a phone interview. "The problem isn't that your privacy is gone, the problem is that we don't actually have a nationwide regime set in place in regards to privacy."

Luckily, there are a number of ways to scale back on ad tracking, from opting out of social media data collection to using private browsers. 

Here's the bottom line: It turns out messing with my targeted ads probably wasn't a good idea. As satisfying as it is to make it slightly more inconvenient for advertisers, purposely engaging with ads for kraken-specific products is less damaging than limiting the data that advertisers can hold over me. Since my conversation with Newman, I've stopped haphazardly clicking on strange ads and opted out of sharing across my social media presence. 

But old habits are hard to break, and I admit that when I'm scrolling through Facebook before bed, I'll still linger on ads that include octopi. 

WATCH: BTS' 'Boy With Luv' shatters viewing records on YouTube

[filosofablogger]

Good Monday Morning, fellow travelers!  I hope that you had a restful weekend and are ready to jump back into the fray of madness this morning! I was more than ready to write something light and humorous this morning, so I was happy to find a number of fun stories filling my inbox and postie-notes.

So, pull up a coffee and grab some chair … no wait … grab some coffee and pull up a chair … and let us try to find something to laugh about before we must set out and face the cold, cruel world. Although I’m sure mine aren’t as good as Mary’s, I made scones, so help yourself!  Oh … and Hugh … I splurged and got you a little extra treat …

When this story first caught my eye, I was sure it was going to be about somebody having thrown their alarm clock into the wall, and I thought it would be a perfect way to lead on a Jolly Monday post.  Turns out, the story isn’t quite … what bird??? … what I first thought, but still funny.

Back in 2004 in a community outside of Pittsburgh, homeowner Jerry Lynn was attempting to do some home repairs. Part of his plan was to drill a hole in the living room wall to install a television … I am assuming one of those wall-mount, flat-screen things.  Well, he got a smart idea to tie a battery-operated alarm clock to a string and lower it into the ductwork in order to determine where, precisely, to drill the hole.  I’m guessing he was seeking a wall stud, but I know from experience that there are better ways to locate a stud (no jokes here, please).  Anyway, as luck would have it, Jerry accidentally let go of the string and the clock dropped.

Presumably Jerry found another method for drilling his hole and mounting the television, while his long-suffering wife Sylvia went to Target and bought another alarm clock.  That evening at precisely 7:50 p.m., they heard a sound … the alarm clock stuck in the ductwork was ringing.  I don’t know why these people had their alarm set for evening … perhaps one or both work nights … but ring it did.  That evening … and the next … and the next.  For 13 years that clock has been ringing every evening at the same time!

Given that it was a battery operated clock, and did not even have an Energizer battery but merely a Rayovac, the Lynns were certain it would die within a few months.  WRONG!  After 13 years – 4,732 annoying rings – Jerry Lynn sought help (no, not psychiatric help, though in my opinion … ) and hired a professional heating & cooling company to extricate the clock.  I hear that Silvia dared Jerry to ever do home repairs again.  My solution would have been to tie a strong magnet onto a long pole, like perhaps a mop handle, and try to get the clock that way, but then … what do I know?  And I also wonder … why bother to pay to have it removed after 13 years?  Surely they were inured to it by then???

I know little-to-nothing about boats.  I do have a funny personal story about one, though.  Many years ago when my husband was alive, I answered the phone to a man on the other end saying that he was calling about the boat we had advertised in the local paper.  Actually, we hadn’t and didn’t even own a boat, which I told him.  He said, “Are you sure?”  I said yes, I was quite sure, then he replied, rather belligerently, “Let me talk to your husband.” Either he thought I was lying, or too stupid (being a woman, y’know) to know if we owned a boat.  Sigh.  Anyway … here is the story I meant to tell you before I got side-tracked …

A 37-foot motorboat can cost up to … well, a lot of money.  I tried to do some quick and dirty research, but got so many varied estimates that I gave up.  The most expensive I saw was $499,000.  So why would you buy an expensive boat and leave it lying alongside the highway? what bird???

July 7 (UPI) – “Police in New Jersey are trying to figure out who abandoned a 37-foot boat at the side of a busy highway.

The South Brunswick Police Department tweeted a photo Thursday afternoon showing the boat, named Maraliya, at the side of Route 1, about 40 miles southwest of New York City.

The police said the boat, labeled as being based out of Larchmont, N.Y., was at the side of the road for about five hours before being removed by officers.”

I wonder … if nobody claims the boat, do they raffle it off?  And shouldn’t a boat have something similar to the Vehicle Identification Number (VIN) on cars … perhaps a BIN?  And … was the boat abandoned because it was used in the commission of a crime?  So many questions …

And speaking of things found alongside the road … what would you surmise about a wedding dress left on a road named Bridle Road?  It’s true … I swear to you I don’t make this stuff up!

Eventually an unnamed woman came forward to claim the dress, saying it had fallen out of her vehicle.  Now, there is something fishy going on here.  First, as you are driving along, how does an article of clothing just “fall” out of your car.  And a wedding dress?  And the name of the road … Bridle Road.  Sure, Bridle sounds just like ‘bridal’, but I’m more along the lines of thinking ‘bridle’, as in ‘reined in’, controlled …

And then there is what she did with the dress after she recovered it from the police … she took it to a consignment shop!  Trust me here … this lady does NOT plan to get married any time soon!

Spike is his name; art is his game. Spike is six months old and lives in Japan with his girl Mandy, where he creates works of art.  Spike is a … er … um … stag beetle.  Mandy also has three other stag beetles as pets:  Sally, Julius and Cleo. (Two males & two females … I have to ask … how does one determine the gender of a beetle???) In Japan, cats and dogs are less popular as pets, because of limited living space, so most kids have somewhat smaller friends for those moments when they need something with which to … snuggle.  Says Mandy, “Like any small pet, they’re not affectionate, but they’re very fun to watch, especially docus species. If you are careful you can handle them, although some species are more aggressive than others.”

Spike’s art went viral about a week ago when he got his own Twitter and Instagram accounts, where he exhibits his artwork.  Mandy is planning to auction his paintings, with 15% of the proceeds from that auction going toward “stag conservation.” When Mandy, an English teacher, put a few of Spike’s drawings on Ebay, the top bid was $150!  Not bad for a little guy … you can buy a lotta bananas, Spike’s favourite food, with $150!

And on that note …what bird??? …  it is time to rinse out the cups, put on the ties and let’s all get out and find somebody to share a smile with!  I challenge you today to give out three unsolicited smiles!  Keep safe and have a great week!  Hugs ‘n love from Filosofa!

Bring It On, Monday! Good Monday Morning, fellow travelers!  I hope that you had a restful weekend and are ready to jump back into the fray of madness this morning!

[dick-davey-evaluating-journ-blog]

Are Millennial’s Trapped By Social Media?

I spent 6 weeks in Kenya on my own working for a Non-Government Organisation (NGO), I found I was constantly on social media. I thought social media was a great levelling field, it gave a voice to people anywhere around the world, kept families and friends in touch. It gave instant communication and gratification, I could only see the positives.  When I left the NGO and Kenya it dawned on me I had only made two friends. I was surrounded by lots of interesting people every day and I neglected to join in, I was stuck in my shell or should I say social media. I vowed I would delete social media but horribly failed. Then 2 months later, ironically after my latest attempt failed, I was scrolling on Facebook when I stumbled across a video going viral, ‘Simon Sinek on Millennials in the Workplace’.

“I've wanted to delete all social media for a long time but I feel trapped into the system for a fear of missing out”

As an aspiring photographer and journalist the internet has rewritten the rule book and as a Millennial it means it's most likely that my work is going to be seen online (I mean if you're reading this your online) This means social media is not just a way for me to keep up with friends but becomes work. This scares me as I constantly find myself scrolling down a feed absorbing memes, videos of drunk people arguing and infographics proclaiming that capitalism is the death of the world. I've wanted to delete all social media for a long time but I feel trapped into the system for a fear of missing out, but mainly for trying to create an online presence for my career.

Sinek explains that millennial’s struggle to “create deep meaningful relationships” is due to not creating the small intermit moments. Instead of talking to someone before you start a meeting, people play on there phones text or browse the internet. You're not present in the moment, this was a large part of my time in Kenya. Another crucial point he makes is that receiving likes, comments and any engagement with social media gives you instant gratification by your brain giving you a hit of dopamine. Dopamine is also created in the brain when you smoke, drink and gamble. In 2012 Harvard researchers found that talking about yourself through social media releases a pleasure sensation, close to sex, food and money. It's addictive because of this and like these other forms, in moderation, it is ok but are millennial’s addicted?

Like any addict, you will justify the needs to use, for myself it’s the pretence that it's needed to further my career when really I won't read an article but skip to the video of a cat falling off a table. This made me curious if other people were addicted but also if it was just myself who was not trying to stifle my addiction, Instead justifying it because of the career. So I set out to see if people in a similar field felt the same way but also compare that with someone who's in an industrial job.

I spoke to James Edge a film and media student, who wants to work in the film industry. I asked if he feels that he had to be on social media to help pursue his career; “somewhat yes. Social media has become a large part of filmmaking it is crucial that a filmmaker has a good ‘online’ presence to be successful. Also with some starting their careers on YouTube, so again it is vital to be social media savvy to make it”. The second person I asked was Lauren Corless, a fashion photographer. For Lauren’s kind of work, social media is vital, due to it being such a visual medium she finds that Instagram’s her main platform. “I need somewhere to show my work to as many people as possible to get my name and style out there for people to see. I recently entered a competition for Dazed and Confused magazine and to submit you had to upload your images to Instagram. I found the competition on their Facebook page and submitted through Instagram so without social media I wouldn't off had that opportunity”. The next person I spoke too was Liam Burns a Civil Engineer; “usually [civil engineering] doesn't rely on social media although if I started my own company it might rely on it for promotion and advertisement”.

The next question I posed was as millennial’s do you find that you're dependent on social media?Lauren and James much like myself felt that it was really had to not be dependent on social media.Lauren made the point that due to the advances in technology and media, “we just seem to get sucked in and forget what life used to be like. I think I'm more dependent on the fact I need to check social media for updates on photographers I follow and fashion trends rather than telling everyone what I had for breakfast”. James felt more reluctant to admit it but he felt dependent proclaiming “I hate social media but I find myself mindlessly surfing the internet. I have gotten rid of the main social media platforms like Instagram but I have kept Facebook to chat with friends and keep an eye on upcoming events”. Liam didn't feel addicted to social media but did admit “I constantly find myself scrolling through it”, this made me want to understand when they did this.

If Liam felt he wasn't addicted then I gathered his balance of using social media and interacting with the real world must have been more balanced than my own. I asked Liam how he does this and the example he gave was when he's skating, he will take a break but “I try to spend more time taking part in real activities and having conversations with real people rather than doing it on social media” he leaves his phone on silent and in his bag. James felt he had a “pretty good balance, I think when I'm by myself I pass the time by going on my phone, but when I'm in a big group I stay present and try to use my phone as little as I can”  Lauren understood she goes to social media without even realising sometimes much like myself, “I’d love to say it's probably 20/80 social media compared to real life interactions but if you had a camera on me throughout the day it would probably be a lot more.”

As Sinek explains social media is essentially a filter, you get to cherry pick the best version of you to present to the world. This is where I feel I become insecure and frustrated with social media, not only is it a form of procrastination I can't seem to shake, it’s an excellent way to make myself feel conscious about the lack of work I've created or what I've done compared to another. So I posed the question do you ever feel inferior to people you follow on social media? James admitted that “when I see someone on social media with my 'ideal life' I am envious.” While this might be how he feels at the time he felt “social media is just a boasting platform” and that one of the main reasons he got rid of the majority of platforms. Liam backed up what James said but personally to him its “places they have been and the feedback they receive” that might bother him. While Lauren had the complete opposite reaction, “I don't ever feel angry or like people are better than me for what they post on social media, I'd probably say the opposite to be honest.”

“If I could eradicate it from human history I would. I think it is a poison palace.”

So I asked them my final question, would you get rid of social media? James having mostly done this, barked at the question, “Yes. In a heartbeat. If I could irradiate it from human history I would. I think it is a poison palace.” Liam gave me a more measured response of “I think I could get rid of it, however, I would have to fight the temptation to sign up again”. Lauren view on things mimicked the reasons that I haven't taken the plunge, “It would make life a lot easier to be off the grid, at the end of the day social media is just another way that marketing companies and the government can tap into us. But like I said, being a photographer it's essential for me to have at least one social media platform to allow people to view my work.”  

In conclusion, I think it's safe to say that as the first generation to grow up, immersed in the internet, it is hard for us to not be infatuated with social media. It’s becoming the norm for everyday life spanning across, socialising and work. It’s not all negatives but the rate at which we consume and compare our selfs to others via social media, it has a negative impact on our self-esteem. As Sinek says in his video, the science and study is there that shows those who spend more time on Facebook have a higher risk of being depressed. This is essential what I felt in Kenya, Isolated and alone I turned to social media for an instant hit of dopamine. To break this, like other addictions you need to remove the substance but when work and approval from your peers are involved it suddenly becomes that much harder. From what I understand and the people I have talked to millennial’s are and will become trapped by social media.  Next time you have a conversation with someone and it starts with a meme or a funny social media trend, be brave and ask an intermit and personal question. I know I will.