#HomelyBites

[vandna1]

Customer Persona: "Busy Professional Priya"

Name: Priya kaur Age: 32 Occupation: Marketing Manager Location: Urban area, lives in a metropolitan city Income: $70,000 per year Family Status: Single, lives alone

Background:

Priya works long hours and often has to attend meetings and events.

She values convenience and healthy eating but doesn't have time to cook.

She prefers home-cooked meals over fast food or restaurant takeout.

Goals:

To maintain a healthy diet despite her busy schedule.

To find a reliable and affordable meal service that offers variety and quality.

To save time on meal preparation and grocery shopping.

Challenges:

Limited time to prepare meals.

Difficulty finding healthy and tasty meal options that fit her dietary preferences.

Managing her budget while ensuring she eats well.

Interests:

Fitness and wellness.

Exploring new cuisines and flavors.

Reading and personal development.

Preferred Communication Channels:

Email for order confirmations and updates.

Mobile app notifications for meal delivery status.

Social media for promotions and new menu announcements.

Buying Behavior:

Priya is likely to subscribe to a weekly or monthly meal plan.

She values customer reviews and recommendations.

She appreciates loyalty programs and discounts for regular customers.

Marketing Message: "Homely Bites Tiffin Service offers you the convenience of delicious, home-cooked meals delivered right to your doorstep. Enjoy a variety of healthy and tasty options that fit your busy lifestyle and dietary preferences. Save time, eat well, and feel great with Homely Bites!"