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tinystepsforward · 2 months ago

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autocrattic (more matt shenanigans, not tumblr this time)

I am almost definitely not the right person for this writeup, but I'm closer than most people on here, so here goes! This is all open-source tech drama, and I take my time laying out the context, but the short version is: Matt tried to extort another company, who immediately posted receipts, and now he's refusing to log off again. The long version is... long.

If you don't need software context, scroll down/find the "ok tony that's enough. tell me what's actually happening" heading, or just go read the pink sections. Or look at this PDF.

the background

So. Matt's original Good Idea was starting WordPress with fellow developer Mike Little in 2003, which is free and open-source software (FOSS) that was originally just for blogging, but now powers lots of websites that do other things. In particular, Automattic acquired WooCommerce a long time ago, which is free online store software you can run on WordPress.

FOSS is... interesting. It's a world that ultimately is powered by people who believe deeply that information and resources should be free, but often have massive blind spots (for example, Wikipedia's consistently had issues with bias, since no amount of "anyone can edit" will overcome systemic bias in terms of who has time to edit or is not going to be driven away by the existing contributor culture). As with anything else that people spend thousands of hours doing online, there's drama. As with anything else that's technically free but can be monetized, there are:

Heaps of companies and solo developers who profit off WordPress themes, plugins, hosting, and other services;

Conflicts between volunteer contributors and for-profit contributors;

Annoying founders who get way too much credit for everything the project has become.

the WordPress ecosystem

A project as heavily used as WordPress (some double-digit percentage of the Internet uses WP. I refuse to believe it's the 43% that Matt claims it is, but it's a pretty large chunk) can't survive just on the spare hours of volunteers, especially in an increasingly monetised world where its users demand functional software, are less and less tech or FOSS literate, and its contributors have no fucking time to build things for that userbase.

Matt runs Automattic, which is a privately-traded, for-profit company. The free software is run by the WordPress Foundation, which is technically completely separate (wordpress.org). The main products Automattic offers are WordPress-related: WordPress.com, a host which was designed to be beginner-friendly; Jetpack, a suite of plugins which extend WordPress in a whole bunch of ways that may or may not make sense as one big product; WooCommerce, which I've already mentioned. There's also WordPress VIP, which is the fancy bespoke five-digit-plus option for enterprise customers. And there's Tumblr, if Matt ever succeeds in putting it on WordPress. (Every Tumblr or WordPress dev I know thinks that's fucking ridiculous and impossible. Automattic's hiring for it anyway.)

Automattic devotes a chunk of its employees toward developing Core, which is what people in the WordPress space call WordPress.org, the free software. This is part of an initiative called Five for the Future — 5% of your company's profits off WordPress should go back into making the project better. Many other companies don't do this.

There are lots of other companies in the space. GoDaddy, for example, barely gives back in any way (and also sucks). WP Engine is the company this drama is about. They don't really contribute to Core. They offer relatively expensive WordPress hosting, as well as providing a series of other WordPress-related products like LocalWP (local site development software), Advanced Custom Fields (the easiest way to set up advanced taxonomies and other fields when making new types of posts. If you don't know what this means don't worry about it), etc.

Anyway. Lots of strong personalities. Lots of for-profit companies. Lots of them getting invested in, or bought by, private equity firms.

Matt being Matt, tech being tech

As was said repeatedly when Matt was flipping out about Tumblr, all of the stuff happening at Automattic is pretty normal tech company behaviour. Shit gets worse. People get less for their money. WordPress.com used to be a really good place for people starting out with a website who didn't need "real" WordPress — for $48 a year on the Personal plan, you had really limited features (no plugins or other customisable extensions), but you had a simple website with good SEO that was pretty secure, relatively easy to use, and 24-hour access to Happiness Engineers (HEs for short. Bad job title. This was my job) who could walk you through everything no matter how bad at tech you were. Then Personal plan users got moved from chat to emails only. Emails started being responded to by contractors who didn't know as much as HEs did and certainly didn't get paid half as well. Then came AI, and the mandate for HEs to try to upsell everyone things they didn't necessarily need. (This is the point at which I quit.)

But as was said then as well, most tech CEOs don't publicly get into this kind of shitfight with their users. They're horrid tyrants, but they don't do it this publicly.

ok tony that's enough. tell me what's actually happening

WordCamp US, one of the biggest WordPress industry events of the year, is the backdrop for all this. It just finished.

There are.... a lot of posts by Matt across multiple platforms because, as always, he can't log off. But here's the broad strokes.

Sep 17

Matt publishes a wanky blog post about companies that profit off open source without giving back. It targets a specific company, WP Engine.

Compare the Five For the Future pages from Automattic and WP Engine, two companies that are roughly the same size with revenue in the ballpark of half a billion. These pledges are just a proxy and aren’t perfectly accurate, but as I write this, Automattic has 3,786 hours per week (not even counting me!), and WP Engine has 47 hours. WP Engine has good people, some of whom are listed on that page, but the company is controlled by Silver Lake, a private equity firm with $102 billion in assets under management. Silver Lake doesn’t give a dang about your Open Source ideals. It just wants a return on capital. So it’s at this point that I ask everyone in the WordPress community to vote with your wallet. Who are you giving your money to? Someone who’s going to nourish the ecosystem, or someone who’s going to frack every bit of value out of it until it withers?

(It's worth noting here that Automattic is funded in part by BlackRock, who Wikipedia calls "the world's largest asset manager".)

Sep 20 (WCUS final day)

WP Engine puts out a blog post detailing their contributions to WordPress.

Matt devotes his keynote/closing speech to slamming WP Engine.

He also implies people inside WP Engine are sending him information.

For the people sending me stuff from inside companies, please do not do it on your work device. Use a personal phone, Signal with disappearing messages, etc. I have a bunch of journalists happy to connect you with as well. #wcus — Twitter I know private equity and investors can be brutal (read the book Barbarians at the Gate). Please let me know if any employee faces firing or retaliation for speaking up about their company's participation (or lack thereof) in WordPress. We'll make sure it's a big public deal and that you get support. — Tumblr

Matt also puts out an offer live at WordCamp US:

“If anyone of you gets in trouble for speaking up in favor of WordPress and/or open source, reach out to me. I’ll do my best to help you find a new job.” — source tweet, RTed by Matt

He also puts up a poll asking the community if WP Engine should be allowed back at WordCamps.

Sep 21

Matt writes a blog post on the WordPress.org blog (the official project blog!): WP Engine is not WordPress.

He opens this blog post by claiming his mom was confused and thought WP Engine was official.

The blog post goes on about how WP Engine disabled post revisions (which is a pretty normal thing to do when you need to free up some resources), therefore being not "real" WordPress. (As I said earlier, WordPress.com disables most features for Personal and Premium plans. Or whatever those plans are called, they've been renamed like 12 times in the last few years. But that's a different complaint.)

Sep 22: More bullshit on Twitter. Matt makes a Reddit post on r/Wordpress about WP Engine that promptly gets deleted. Writeups start to come out:

Search Engine Journal: WordPress Co-Founder Mullenweg Sparks Backlash

TechCrunch: Matt Mullenweg calls WP Engine a ‘cancer to WordPress’ and urges community to switch providers

Sep 23 onward

Okay, time zones mean I can't effectively sequence the rest of this.

Matt defends himself on Reddit, casually mentioning that WP Engine is now suing him.

Also here's a decent writeup from someone involved with the community that may be of interest.

WP Engine drops the full PDF of their cease and desist, which includes screenshots of Matt apparently threatening them via text.

Twitter link | Direct PDF link

This PDF includes some truly fucked texts where Matt appears to be trying to get WP Engine to pay him money unless they want him to tell his audience at WCUS that they're evil.

Matt, after saying he's been sued and can't talk about it, hosts a Twitter Space and talks about it for a couple hours.

He also continues to post on Reddit, Twitter, and on the Core contributor Slack.

Here's a comment where he says WP Engine could have avoided this by paying Automattic 8% of their revenue.

Another, 20 hours ago, where he says he's being downvoted by "trolls, probably WPE employees"

At some point, Matt updates the WordPress Foundation trademark policy. I am 90% sure this was him — it's not legalese and makes no fucking sense to single out WP Engine.

Old text: The abbreviation “WP” is not covered by the WordPress trademarks and you are free to use it in any way you see fit. New text: The abbreviation “WP” is not covered by the WordPress trademarks, but please don’t use it in a way that confuses people. For example, many people think WP Engine is “WordPress Engine” and officially associated with WordPress, which it’s not. They have never once even donated to the WordPress Foundation, despite making billions of revenue on top of WordPress.

Sep 25: Automattic puts up their own legal response.

anyway this fucking sucks

This is bigger than anything Matt's done before. I'm so worried about my friends who're still there. The internal ramifications have... been not great so far, including that Matt's naturally being extra gung-ho about "you're either for me or against me and if you're against me then don't bother working your two weeks".

Despite everything, I like WordPress. (If you dig into this, you'll see plenty of people commenting about blocks or Gutenberg or React other things they hate. Unlike many of the old FOSSheads, I actually also think Gutenberg/the block editor was a good idea, even if it was poorly implemented.)

I think that the original mission — to make it so anyone can spin up a website that's easy enough to use and blog with — is a good thing. I think, despite all the ways being part of FOSS communities since my early teens has led to all kinds of racist, homophobic and sexual harm for me and for many other people, that free and open-source software is important.

So many people were already burning out of the project. Matt has been doing this for so long that those with long memories can recite all the ways he's wrecked shit back a decade or more. Most of us are exhausted and need to make money to live. The world is worse than it ever was.

Social media sucks worse and worse, and this was a world in which people missed old webrings, old blogs, RSS readers, the world where you curated your own whimsical, unpaid corner of the Internet. I started actually actively using my own WordPress blog this year, and I've really enjoyed it.

And people don't want to deal with any of this.

The thing is, Matt's right about one thing: capital is ruining free open-source software. What he's wrong about is everything else: the idea that WordPress.com isn't enshittifying (or confusing) at a much higher rate than WP Engine, the idea that WP Engine or Silver Lake are the only big players in the field, the notion that he's part of the solution and not part of the problem.

But he's started a battle where there are no winners but the lawyers who get paid to duke it out, and all the volunteers who've survived this long in an ecosystem increasingly dominated by big money are giving up and leaving.

Anyway if you got this far, consider donating to someone on gazafunds.com. It'll take much less time than reading this did.

#tony muses #tumblr meta #again just bc that's my tag for all this #automattic #wordpress #this is probably really incoherent i apologise lmao #i may edit it

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jeeltechsoft · 2 years ago

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sunshinecoastwebdesign1 · 1 month ago

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dotwebinnovation · 1 month ago

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ecommerce-yourguide · 1 year ago

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julirobert · 1 year ago

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digital-aptech · 6 months ago

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wordpress-dotsquares · 8 months ago

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webtechnoz · 1 year ago

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How Can You Improve Your Website’s User Experience?

In today’s digital age, having a user-friendly website is essential for any business. A website that offers a great user experience (UX) not only attracts more visitors but also ensures their satisfaction and encourages them to stay longer, explore further, and convert into loyal customers. As a website Design Company in Pune, it is crucial to focus on improving your website’s user experience to stay ahead in the competitive online landscape. This blog will discuss various strategies and techniques to enhance your website’s user experience and ultimately drive more engagement and conversions. We’ll also touch upon the importance of hiring a reliable Best website development company in Pune, known for their expertise in creating exceptional websites.

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Optimize Images: Images often contribute to the majority of a website’s file size. By optimizing your images, you can significantly reduce the load times. Use image compression techniques to reduce the file size without compromising the quality. Tools like Adobe Photoshop, TinyPNG, or Squoosh can help you optimize your images.

Minify CSS and JavaScript: Minifying involves removing unnecessary characters, spaces, and line breaks from your CSS and JavaScript files. This process reduces the file size, allowing them to load faster. Several online tools and plugins are available that can automatically minify your code, such as UglifyJS and CSSNano.

Leverage Browser Caching: Browser caching allows you to store certain elements of your website, such as images, CSS, and JavaScript files, in a user’s browser cache. This way, when a user revisits your site, the browser doesn’t have to download those files again, resulting in faster load times. You can enable browser caching by setting appropriate HTTP headers or using caching plugins for your content management system (CMS).

Use Content Delivery Networks (CDNs): CDNs store copies of your website’s static files (such as images, CSS, and JavaScript) on servers distributed globally. When a user accesses your website, the CDN serves the content from the server closest to their location, reducing the latency and improving load times. Popular CDNs include Cloudflare, Amazon CloudFront, and Akamai.

Optimize Code and Database Queries: Well-optimized code and efficient database queries can significantly impact your website’s performance. Eliminate unnecessary code, reduce the number of HTTP requests, and optimize your database queries to ensure faster execution. Utilize tools like GTmetrix, Google PageSpeed Insights, or Pingdom to identify areas of improvement.

Choose a Reliable Web Hosting Provider: The quality and performance of your web hosting provider can influence your website’s load times. Select a reputable hosting provider that offers high-speed servers, solid-state drives (SSDs), and robust infrastructure to ensure faster data retrieval.

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Engaging and Readable Content :

Engaging and readable content is a crucial aspect of improving your website’s user experience. It not only captures visitors’ attention but also provides them with valuable information and encourages them to stay longer on your site. When creating content, keep in mind the following strategies to enhance user experience, while also considering the expertise of a top web development company in Pune or a top development company.

Understand Your Target Audience: Before creating content, it’s important to have a deep understanding of your target audience. Research their preferences, needs, and pain points. This knowledge will help you tailor your content to their interests and make it more engaging and relevant.

Use Clear and Concise Headings: Headings play a crucial role in grabbing users’ attention and guiding them through your content. Use descriptive and concise headings to break up your content into easily scannable sections. This makes it easier for users to find the information they’re looking for and encourages them to continue reading.

Write in Plain Language: Avoid using jargon or complex language that may confuse or alienate your audience. Write in a clear and concise manner, using simple language that is easy to understand. This helps users grasp the key messages and concepts quickly, improving their overall experience on your website.

Utilize Visual Elements: Incorporating visual elements, such as images, videos, infographics, and charts, can significantly enhance the readability and engagement of your content. Visuals help break up the text, make it more visually appealing, and provide additional context or explanations. Ensure that the visual elements you use are relevant, high-quality, and properly optimized for web viewing.

Incorporate Calls-to-Action (CTAs): To encourage user engagement and guide visitors through your website, include clear and compelling calls-to-action. CTAs prompt users to take specific actions, such as signing up for a newsletter, downloading a resource, or making a purchase. Place CTAs strategically within your content to guide users toward the desired conversion points.

Provide Valuable and Relevant Information: Users visit your website seeking information, so it’s crucial to provide valuable and relevant content with the help of a top web development company in Pune. Conduct thorough research, offer unique insights, and present information in a well-structured manner. This builds trust and establishes your website as a credible source of information.

Optimize for Readability: Pay attention to the formatting and layout of your content to ensure readability. Use short paragraphs, bullet points, and subheadings to break up the text and make it easier to scan. Additionally, choose a legible font, appropriate font size, and contrast between text and background to improve readability.

Proofread and Edit: Poor grammar, spelling mistakes, and formatting errors can negatively impact user experience and undermine the credibility of your website. Take the time to proofread and edit your content before publishing it. Consider enlisting the help of professional editors or proofreaders to ensure accuracy and quality.

https://www.webtechnoz.com/wp-content/uploads/2023/05/wesite.jpg

Streamlined Conversion Process :

If your website involves any conversion actions, such as filling out a contact form or making a purchase, it’s crucial to streamline the process to maximize conversions. Minimize the number of form fields and make them easy to fill out. Provide clear instructions and error messages to guide users through the conversion process.

Implement trust elements, such as security badges, customer reviews, and testimonials, to instill confidence in your visitors and increase conversion rates. Professional web development services in Pune can help optimize your website’s conversion process and make it user-friendly.

Conclusion :

Enhancing your website’s user experience is a continuous process that requires attention to detail and a user-centric approach. By focusing on responsive design, intuitive navigation, faster load times, engaging content, and a streamlined conversion process, you can significantly improve your website’s user experience and achieve your business

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