#Greg Isenberg

[younes-ben-amara]

الفرق بين المجتمعات الرقمية وبين حسابات الشبكات الاجتماعية

ما هذه المجموعة من المختارات تسألني؟ إنّها عددٌ من أعداد نشرة “صيد الشابكة” اِعرف أكثر عن النشرة هنا: ما هي نشرة “صيد الشابكة” ما مصادرها، وما غرضها؛ وما معنى الشابكة أصلًا؟! 🎣🌐 🎣🌐 صيد الشابكة العدد #84 بالشراكة مع ميكو أفرغ بريدك الوارد! جمعة مباركة؛ والسلام عليكم؛ 🎣🌐 صيد الشابكة العدد #84🧐 الفرق بين المجتمعات الرقمية وبين حسابات الشبكات الاجتماعية🔗 طالع عن المجتمعات في مدونتي 👇🏼✨ مُبشِّر🧠🥫…

[feminismisstillahatemovement]

Greg Isenberg, a tech exec from Miami, recently took to X and explained how he believes the AI Girlfriend industry will rise up to take a slice of profit from Match Group.

For those unfamiliar, Match Group is the company that owns Tinder, Hinge, Match.com, OKCupid, Plenty of Fish, and several others. They currently sit at a market valuation of over $9 Billion USD.

According to Greg, the market is primed and ready for the AI-equivalent of Match Group to rise up and make $1B+. If the concept of AI girlfriends and people who spend on them sounds ridiculous to you, Greg based his assertion off a real-life experience.

His theory comes from a recent conversation with a 24-year-old in Miami. The 24-year-old admitted he spends around $10,000 per month on AI girlfriends.

Greg was initially speechless but then he listed the various reasons provided

"Some people play video games, I play with AI girlfriends"

"I love that I could use voice notes now with my AI girlfriends"

"I get to customize my AI girlfriend. Likes, dislikes etc. It's comfort at the end of the day".

There are currently several AI dating startups. According to Greg, the 24-year-old said "There are a few platforms he likes but he prefers candy dot ai and kupid dot ai"

"In case you were wondering, AI boyfriends exist too. And this category will probably thrive too" he added as he finished his thread of posts.

In a world where we're already critical and seeing the repercussions of dating apps that can at times warp our view of other humans and relationships, AI dating could take this to a whole other level.

[comfyui-marketplace]

ComfyUI Market: Revolutionizing AI Workflows and Empowering Creators

Hey Tumblr fam! 👋 Today, we're diving into something super exciting in the world of AI - ComfyUI Market. If you're into AI, digital art, or just love seeing cool tech innovations, you're in for a treat!

What's ComfyUI? 🤔

Before we jump into ComfyUI Market, let's talk about ComfyUI. It's this awesome open-source tool that lets you create complex AI workflows using a visual, node-based interface. Think of it like building with digital Legos, but instead of bricks, you're connecting AI models and operations. Pretty neat, right?

Enter ComfyUI Market 🚀

Now, here's where things get really interesting. ComfyUI Market is a brand-new platform that's changing the game for ComfyUI users and AI enthusiasts. It's like Etsy, but for AI workflows!

What Makes ComfyUI Market So Cool? 😎

Buy and Sell Workflows: Got a killer workflow? Put it up for sale! Need a specific solution? Browse and buy from talented creators.

Easy Peasy Transactions: With Stripe integration, buying and selling is smooth as butter.

Show Off Your Skills: It's not just a marketplace; it's a portfolio for AI wizards.

Learn and Grow: Newbie to AI? No problem! You can learn by exploring and experimenting with different workflows.

Why Should You Care? 🤷‍♀️

For the Creators: If you're into AI and creating cool stuff with ComfyUI, ComfyUI Market is your chance to shine (and maybe make some money too!).

For the Curious: Want to dip your toes into AI without diving into the deep end of coding? This is your playground.

For Businesses: Need custom AI solutions? You might find them here without the hefty price tag of traditional development.

The Story Behind ComfyUI Market 📖

Every cool project has a story, right? ComfyUI Market is no exception. The idea had been brewing for a while, but the real kick came from a podcast featuring Greg Isenberg and Michael Postma discussing the potential of a ComfyUI marketplace. Talk about inspiration striking!

After that, it was a whirlwind three weeks of coding, testing, and probably a lot of coffee. And voila! ComfyUI Market was born.

How to Get Started 🏁

Head over to comfyui-market.com

Create an account (it's free!)

Browse the available workflows

If you're a creator, set up your Stripe account to start selling

What's Next for ComfyUI Market? 🔮

The beauty of platforms like ComfyUI Market is that they're always evolving. We can expect to see:

More diverse workflows as the community grows

Enhanced collaboration features

Educational resources for newcomers

Who knows, maybe even AI-generated workflows in the future?

Wrapping Up 🎁

ComfyUI Market is more than just a marketplace; it's a community, a learning platform, and a showcase of human creativity augmented by AI. Whether you're a seasoned AI pro or just AI-curious, it's worth checking out.

So, what are you waiting for? Hop over to ComfyUI Market and start exploring! Who knows, you might just find your next favorite AI tool or even discover a hidden talent for creating AI workflows.

Remember, the future is AI, and platforms like ComfyUI Market are making that future accessible to everyone. Happy exploring, Tumblr fam! 🚀🎨🤖

[roach-shack-pest]

by Greg Isenberg

[ramtracking]

Am I falling for ChatGPT? The dark world of AI catfishing on dating apps [ Chatbot ]

Am I falling for ChatGPT? The dark world of AI catfishing on dating apps [Highlights] As technology advances, so does the potential for humans to be duped when looking for love. Helen Coffey delves into the digital threat… AI is changing online dating in all kinds of ways, like chatbots that can go on dates for you to apps that provide relationship advice. Greg Isenberg, CEO of Late Checkout,…

[yescs2020]

EVERYTHING IS GOING AI

[mimeparadox]

Well, not really, but also kinda.

Like, they're certainly part of the same premise niche (genre kitchen sinks featuring super-hero-adjacent anthro families) of which the original TMNT cartoon is the most visible and successful example. That the original TMNT exists and was extremely successful almost certainly made Gargoyles' existence more likely. And Greg Weisman has explicitly stated that the theme naming for the Gargoyles was inspired by the turtles' naming convention.

That said "was inspired by" is not the same thing as "ripped off": you could never confuse the two shows, and even if you were to argue that TMNT and Gargoyles are comparable in quality, you could not, realistically, expect everyone who liked one to like the other. Ultimately, the original TMNT cartoon makes up only about 45% of Gargoyles' DNA. Just as important is Batman: The Animated Series, whose tone and storytelling set the stage for Gargoyles (comparative) sophistication, and helped it stand out within the genre.

Now, where it gets really interesting is when you get to 2003, and the second TMNT series, which, with its darker (compared to the original) tone and serialized storytelling, ends up having a lot of Gargoyles in its DNA*--enough that I ended up having an entire blog dedicated to that fact. And while part of this is coincidental--a lot of its approach is informed by attempting to be faithful to the original comic books--the similarities in concepts can't be avoided when they're both telling similar stories in similar ways.

----

*It's worth noting that there's a fair amount of writer crossover between the two TMNT series and Gargoyles. the Notably, two particular writers, Erik Luke, and Marty Isenberg, worked regularly in both Gargoyles and TMNT (2003), while two others, Michael Reaves and Brynne Stephens, wrote for the original TMNT before working on Gargoyles.

Is Gargoyles a TMNT knock off?

[filmishine]

ChatGPT Helps Design Agency Recover $109,500 From Client Who Ghosted

Mr Isenberg was elated with ChatGPT’s quick fix Artificial intelligence chatbot, ChatGPT, helped a programmer from Canada recover his money from a client who refused to pay him. A man named Greg Isenberg took to Twitter to share his experience with ChatGPT. The opening lines of his Twitter thread read, “Imagine a multi-billion dollar client who refused to pay you for good work rendered. Most…

[cheapcourses]

Grow to be 2x Higher at Writing in 8 Days I provides you with the methods & templates you'll want to write killer emails, weblog posts & touchdown pages. 1000s of hours of research and observe packaged into 8 days of studying that will help you stage up like I did. ♦ What we’ll work on collectively Chilly emails that really work Whereas most individuals don’t use them typically, getting your chilly e mail proper can change every part. Writing touchdown pages that convert You may transfer round buttons and redesign your pages all you need but it surely’s copy is the best attribute in getting extra dollars out of the guests in your website. The key to going viral If a tree falls down in a forest, no person hears it. Identical to your writing when you don't have any viewers. Pitching your model with out stumbling and fumbling Ever been on an airplane the place the individual subsequent to you asks what you do? We’ve all been there. How you can write wonderful headlines Nice content material solely will get learn if there’s a terrific headline. Writing like Jeff Bezos (what I discovered at Amazon) Jeff Bezos is extensively referred to as among the finest CEOs of all-time and I simply spent the previous 2 years engaged on the Twitch govt staff. ⇒ Who I made this course for The “development” or “advertising” individual at your organization Somebody who needs to have a giant loyal viewers like I've constructed CEOs or future execs who wish to write like a boss ♦ Meet your teacher Shaan Puri Former CEO of Bebo (bought to Twitch) 🎧 Host of My First Million podcast (10M downloads/12 months) 📈 Grew Twitter viewers by +100k followers in 4 months by means of energy writing ways 📧 Based Milk Street crypto e-newsletter (100,000+ subscribers in 4 months) ⇒ Extra from alumni I’ve spent 1000's on programs & levels and admittedly none of them have empowered or energized me fairly like Shaan’s course. I used to be genuinely unhappy when it ended in the present day 10/10 I can’t advocate Shaan’s Power Writing course sufficient. A MUST for each entrepreneur 📈 – Amanda Emmanuel Final week I accomplished Power Writing course with Shaan. Avalanche of insights, however what’s even better is the crew of bold of us who aspire to develop into higher writers alongside you. The place else do you will have Dharmesh Shah, CTO of Hubspot, in your cohort? – Nikita Simply completed Shaan’s energy writing course. It was six classes of improbable content material – serving to enhance my writing in a ton of areas (Chilly Emails, Twitter, Touchdown Pages, Investor Updates, extra..) Put money into your self – it’s so value it! – Nathan Heerdt CEO, Wholesome Roster Writing is the largest unlock there may be. Every thing goes up and to the suitable when you possibly can write. Shaan is my writing sherpa. Grateful for it. And he might be yours too. You gained’t remorse it. – Greg Isenberg Founder, LateCheckout ♦ Course syllabus Chilly Emails That Truly Get Replies I get lots of chilly emails. Most of them are horrible. Instantaneous-delete. I’ll present you the way I’ve used chilly emails to get my dream job, meet mentors, and promote tens of millions of dollars value of merchandise. The EGG Technique for Going Viral Individuals assume going viral is a “fortunate break”. Like a lottery ticket. Nicely…not precisely. There isn't a assure one thing will go viral, however you possibly can massively shift the percentages in your favor. I’ve carried out it many instances, and use the EGG methodology. Storytelling for Unfunny Individuals “Probably the most highly effective individual on the planet is a storyteller” – Steve Jobs. On this 2-part lesson, I’ll share the fundamentals of storytelling, and methods to develop into simply ok to be harmful at it. + extra highly effective classes ⇒ Studying is best with cohorts Energetic studying, not passive watching I consider in studying by doing. If I let you know methods to write, you’ll overlook subsequent week. So this course is structured as: “Do → Study → Do”. You get a writing immediate. You attempt it (10 minutes), then I present you methods to do it, with examples and templates… then you definitely do it once more. Study by doing! Accountability and suggestions We might be “studying in public”, that means you'll be inspired to share your “earlier than & after” examples on social media.

[younes-ben-amara]

كيف ستغير التذكارات غير المثلية قطاع المحتوى الترفيهي المرئي والتعليم الجامعي؟

كيف ستغير التذكارات غير المثلية قطاع المحتوى الترفيهي المرئي والتعليم الجامعي؟

مساء التذكارات غير المثلية. إن لم تكُ تعرف ما هي التذكارات غير المثلية (NFT) طالع هذا المقال أولًا ثم عد لهذه التدوينة. (عُد ولا تبحر في ربوع الإنترنت!) محاولتي لترجمة مصطلح Non-fungible token [مدونة يونس بن عمارة] كيف ستجبر التَذكارات غير المثلية هوليوود، وجامعة هارفارد على إعادة ابتكار مؤسساتهم؟ يُعدّ برنامج الرسوم المتحركة ستونر كاتس (Stoner Cats) الذي تنتجه ميلا كانيس (Mila Kunis) وآشتون…

[undsowiesogenau]

Wenn ich fünfzig Millionen auf dem Konto hätte, was würde ich an meinem Alltag ändern?

Hilft es mir, mir darum Sorgen zu machen?

Muss ich diese SMS, diese Mail wirklich sofort beantworten?

Bin ich glücklich? Oder fühle ich mich einfach nur wohl?

Versuche ich mein Bestes oder rede ich mir das nur ein?

Was gibt es, über das ich stundenlang reden, lesen, zuhören, nachdenken kann, ohne dass mir langweilig wird?

Wenn ich in drei Wörtern beschreiben müsste, wer ich sein will, welche wären es?

Wie müsste das, was ich gerade tue, sein, damit es Spaß machen würde?

Was bräuchte es, um mich sofort aus meiner schlechten Laune zu reißen?

Woran denke ich oft als erstes, wenn ich morgens aufwache?

Tue ich das für mich oder für jemand anders?

Tue ich das aus Angst?

Greg Isenberg hat einen Milliardär, einen Matheprofessor und einen 99 Jahre alten Mann gefragt, welche Fragen über sich sie sich gestellt haben. Eine Frage wäre vielleicht auch: Warum schreibe ich das auf und nicht etwas anderes?

Schreiben ist schwieriger, wenn viel in kurzer Zeit geschieht, egal ob mir privat oder weltpolitisch. Geschehen verhält sich zu Schreiben wie Geräusche zu Hören. Stimmt das? Jedenfalls wird Hören schwieriger, je lauter es wird, und nicht, wie man denken könnte, einfacher.

Diese Woche war ich zum ersten Mal verabredet an der Weltzeituhr. Darüber wollte ich eigentlich schreiben. Etwas tun, das dafür berühmt ist, getan zu werden – so wie damals, als ich zum ersten Mal den Eiffelturm sah. Ich erinnere mich noch heute ganz genau, es lag Nebel über der Stadt und ich war ganz in schwarz gekleidet, weil ich fand, dass sich das in Paris so gehörte (ich war 18 oder 19 Jahre alt). Die Spitze des Eiffelturms war nicht zu sehen.

Gestern war ich in der »Long March Canteen«, dort aß ich zum ersten Mal Peking-Ente. Die Peking-Ente ist eine vollkommen andere Ente als normale Enten, Shanghai-Enten etwa kennt zu Recht, vielleicht auch zu Unrecht kein Mensch.

Warum hatte ich Peking-Ente essen wollen? Aus demselben Grund, aus dem ich den Eiffelturm sehen wollte. Nicht wegen der Ente und nicht wegen des Turms.

[stefaggot]

[ID: zaratustra 2000 @zarawesome responding to a tweet by GREG ISENBERG (@ not fully visible) reading: "Most people who make fun of NFTs: 1) own zero NFTs 2) have never minted an NFT 3) have never participated in a com..." (rest of the tweet not visible. Zaratustra's response reads: "most people that make fun of the tide pod challenge haven't eaten a single, delicious tide pod" .end ID]

[truthblockchain]

Allegations Of Blockchain Overreach

The latest case of crypto overreach comes from an investor named Greg Isenberg, who operates a design studio-cum-investment fund called Late Checkout. He used to run a social startup called Islands, which – in a miracle of good timing – he sold to WeWork in the summer of 2019, just before the workspace juggernaut’s fall from grace.

In a tweet last week, Isenberg suggested that recruiters put their hiring processes on the blockchain. Unfolding over the course of a few halting lines, the post reads like a bad prose poem:

How it will work:

- You apply for a job

- It scans the blockchain and rates your set of on chain experiences and credentials

- If above a certain rating, you’re hired within 60 seconds.

https://www.coindesk.com/business/2021/11/08/not-everything-needs-to-be-on-the-blockchain/

[whatimconsuming]

Guide to startups

My guide to startups:

I've lost millions, hired hundreds, raised millions and sold companies before the age of 30

Read this to become better:

[crowleytakesall]

Books Read in 2017

I really don’t know what else to say at this point. Other than I toned it down a bit from last year. ;)

OH actually: I noticed I was being a failure at listing the illustrators of graphic novels. So I’ll try to do that from now on. I apologize to all those artists I’ve neglected to include in my bylines, but thankfully I believe you are all listed on the linked pages. Which is better than no credit at all....

Total: 144

All the Single Ladies: Unmarried Women and the Rise of an Independent Nation by Rebecca Traister

Please Excuse This Poem: 100 New Poets for the Next Generation ed. Brett Fletcher Lauer and Lynn Melnick

But What If We’re Wrong?: Thinking About the Present As If It Were the Past by Chuck Klosterman

Culture and Customs of Korea by Donald N. Clark

Making Whiteness: The Culture of Segregation in the South, 1890-1940 by Grace Elizabeth Hale

サイレントヒル by Sadamu Yamashita

A History of Nepal by John Whelpton

Eleanor and Park by Rainbow Rowell

I Little Slave: A Prison Memoir from Communist Laos by Bounsang Khamkeo

Game On!: Video Game History from Pong and Pac-Man to Mario, Minecraft, and More by Dustin Hansen

The Fire Next Time by James Baldwin

The Last One by Alexandra Oliva

Underground Airlines by Ben H. Winters

Crooked Kingdom by Leigh Bardugo

DC Universe: Rebirth - The Deluxe Edition writ. Geoff Johns, illus. Gary Frank, Ethan van Sciver, Ivan Reis, and Phil Jimenez

The Diary of a Young Girl by Anne Frank

Shadowshaper by Daniel Jose Older

The Underground Railroad by Colson Whitehead

Pegasus by Robin McKinley

Symptoms of Being Human by Jeff Garvin

Dark Matter by Blake Crouch

Silver Child, Silver City, and Silver World by Cliff McNish

The Zookeeper’s Wife by Diane Ackerman

A Modern History of the Somali: Nation and State in the Horn of Africa by I. M. Lewis

Uzumaki Vols. 1, 2, and 3 by Junji Ito

Lose Your Mother: A Journey Along the Atlantic Slave Route by Saidiya Hartman

One-Eyed Doll by James Preller

Fantastic Beasts and Where to Find Them: The Original Screenplay by J. K. Rowling

Girl on a Wire by Gwenda Bond

The Vikings: A History by Robert Ferguson

Percy Jackson and the Olympians #1-5 and The Kane Chronicles #1-3 by Rick Riordan

Draw The Line by Laurent Linn

Somalia: A Nation Driven to Despair: A Case of Leadership Failure by Mohamed Osman Omar

Girl in the Blue Coat by Monica Hesse

Essentials of Anatomy and Physiology by Valerie C. Scanlon and Tina Sanders

Ultraviolet and Quicksilver by R. J. Anderson

Harmony House by Nic Sheff

Me Against My Brother: At War in Somalia, Sudan, and Rwanda by Scott Peterson

Bury Me Standing: The Gypsies and Their Journey by Isabel Fonseca

Cultures of the World: Somalia by Susan M. Hassig and Zawiah Abdul Latif

The Somali Diaspora: A Journey Away by Abdi Roble and Doug Rutledge

Half Bad by Sally Green

The Civilizations of Africa: A History to 1800 by Christopher Ehret

Omega City by Diana Peterfreund

Britt-Marie Was Here by Fredrik Backman

Medical Apartheid: The Dark History of Medical Experimentation on Black Americans from Colonial Times to the Present by Harriet A. Washington

Thirteen Reasons Why by Jay Asher

Book Scavenger by Jennifer Chambliss Bertman

The Dragons of Noor by Janet Lee Carey

Asylum, Sanctum, Catacomb, and The Asylum Novellas by Madeleine Roux

Unraveling Somalia: Race, Violence, and the Legacy of Slavery by Catherine Besteman

A Tragic Kind of Wonderful by Eric Lindstrom

Unnatural Creatures ed. Neil Gaiman and Maria Dahvana Headley

Stiff: The Curious Lives of Human Cadavers by Mary Roach

The Politics of Dress in Somali Culture by Heather Marie Akou

The Foundry’s Edge by Cam Baity and Benny Zelkowicz

Diagnoses From the Dead: The Book of Autopsy by Richard A. Prayson

House of Secrets by Chris Columbus and Ned Vizzini

The Panic Virus: A True Story of Medicine, Science, and Fear by Seth Mnookin

A Silent Voice #2-7 by Yoshitoki Oima (read the first one last year)

Super Mario: How Nintendo Conquered America by Jeff Ryan

Maphead: Charting the Wide, Weird World of Geography Wonks by Ken Jennings

Printer’s Error: Irreverent Stories from Book History by Rebecca Romney and J. P. Romney

The Geek Feminist Revolution by Kameron Hurley

Ghostland: An American History in Haunted Places by Colin Dickey

You’re More Powerful Than You Think: A Citizen’s Guide to Making Things Happen by Eric Liu

The Father of Forensics: The Groundbreaking Cases of Sir Bernard Spilsbury, and the Beginnings of Modern CSI by Colin Evans

Forensics: What Bugs, Burns, Prints, DNA, and More Tell Us About Crime by Val McDermid

Tears We Cannot Stop: A Sermon to White America by Michael Eric Dyson

It Can’t Happen Here by Sinclair Lewis

White Trash: The 400-Year Untold History of Class in America by Nancy Isenberg

The New Urban Crisis: How Our Cities are Increasing Inequality, Deepening Segregation, and Failing the Middle Class - And What We Can Do About It by Richard Florida

An American Sickness: How Healthcare Became Big Business and How You Can Take It Back by Elisabeth Rosenthal

The Sleep Solution: Why Your Sleep is Broken and How to Fix It by W. Chris Winter

Hidden Figures: The American Dream and the Untold Story of the Black Women Mathematicians Who Helped Win the Space Race by Margot Lee Shetterly

The Secret History of the Mongol Queens: How the Daughters of Genghis Khan Rescued His Empire by Jack Weatherford

Dissecting Death: Secrets of a Medical Examiner by Frederick Zugibe and David L. Carroll

Asking For It: The Alarming Rise of Rape Culture - And What We Can Do About It by Kate Harding

ワンパンマン Vol. 1 - 3 writ. ONE illus. Yusuke Murata

Buried in the Bitter Waters: The Hidden History of Racial Cleansing in America by Elliot Jaspin

Forensic Nurse: The New Role of the Nurse in Law Enforcement by Serita Stevens

So Brilliantly Clever: Parker, Hulme, and the Murder that Shocked the World by Peter Graham

The Great Beanie Baby Bubble: Mass Delusion and the Dark Side of Cute by Zac Bissonnette

Word by Word: The Secret Life of Dictionaries by Kory Stamper

The Silence of the Sea by Yrsa Sigurdardottir

Beyond Monongah: An Appalachian Story by Judith Hoover

Earthlight by Arthur C. Clarke

Good Night Stories for Rebel Girls by Elena Favelli and Francesca Cavallo

The Midnight Assassin: Panic, Scandal, and the Hunt for America’s First Serial Killer by Skip Hollandsworth

These Vicious Masks by Tarun Shanker and Kelly Zekas

Uncle Montague’s Tales of Terror by Chris Priestley

Inferno by Dan Brown

Paper Girls Vol. 1 writ. Brian K. Vaughn, illlus. Cliff Chiang, Jared K. Fletcher, Matthew Wilson

The Paper Menagerie and Other Stories by Ken Liu

Evicted: Poverty and Profit in the American City by Matthew Desmond

Warcross by Mary Lu

Life on Mars: Poems by Tracy K. Smith

Moxie by Jennifer Mathieu

Girls Who Code: Learn to Code and Change the World by Reshma Saujani

Head First C: A Brain-Friendly Guide by David and Dawn Griffiths

A Murder in Time by Julie McElwain

Girl Code: Gaming, Going Viral, and Getting it Done by Andrea Gonzales and Sophie Houser

Coding for Beginners in Easy Steps: Basic Programming for All Ages by Mike McGrath

We Should All Be Feminists by Chimamanda Ngozi Adichie

Monstress, Vol. 1: Awakening writ. Marjorie Liu, illus. Sana Takeda

Age of Myth by Michael J. Sullivan

Native Son by Richard Wright

Courage is Contagious: And Other Reasons to be Grateful for Michelle Obama ed. Nick Haramis

This is the Part Where You Laugh by Peter Brown Hoffmeister

The H-Spot: The Feminist Pursuit of Happiness by Jill Filipovic

Coding for Dummies by Nikhil Abraham

A Darker Shade of Magic by V. E. Schwab

Nobody: Casualties of America’s War on the Vulnerable, from Ferguson to Flint and Beyond by Marc Lamont Hill

Pachinko by Min Jin Lee

Artemis by Andy Weir

Lower Ed: The Troubling Rise of For-Profit Colleges in the New Economy by Tressie McMillan Cottom

C Programming: Absolute Beginner’s Guide by Greg Perry and Dean Miller

The Girl Who Takes an Eye for an Eye by David Lagercrantz

An Astronaut’s Guide to Life on Earth: What Going to Space Taught Me About Ingenuity, Determination, and Being Prepared for Anything by Chris Hadfield

To the Bright Edge of the World by Eowyn Ivey

The Memory Code: The Secrets of Stonehenge, Easter Island, and Other Ancient Monuments by Lynne Kelly

Akata Witch by Nnedi Okorafor

[samuelpboswell]

8 Things B2B Marketers Need To Know About Reddit in 2021

What do B2B marketers stand to gain by using Reddit? Just how effective is Reddit for advertising and organic marketing communication, and what are some of the top tips and advice for B2B marketers new to Reddit or those looking to expand their presence on the social media platform? Let’s take a look at the answers to these questions and more, including eight things B2B marketers need to know about social news aggregator and discussion platform Reddit, including why more businesses than ever will be using the platform in 2021 and beyond. While by no means a thorough guide to marketing with Reddit, we'll explore what it is, who uses it, what it's doing to help marketers, how some B2B marketers are using it, plus some of the latest news from the social media platform.

1 — What Is Reddit & Who Uses It?

As one of the world’s most used websites and the fifth most-visited in the U.S., Reddit presently counts some 430 million average monthly active users, generating more than 30 billion monthly views of user-generated content in over 130 thousand message board communities. 74 percent of consumers in a joint Reddit and YPulse survey said in a whitepaper that Reddit — founded 15 years ago — is where they learn about the topics they love the most. Earlier this year our senior content marketing manager Joshua Nite advised B2B marketers to proceed, but with some caution, when considering Reddit, in “6 Unconventional Social Channels for B2B Marketing.” “If your target audience is on Reddit, it’s worth testing the waters with a few sponsored posts. Just keep it transparent, honest and genuine: There’s a whole sub-Reddit devoted to mocking tone-deaf marketing,” Joshua urged. In my article “B2B Marketing Mythbusters: Dispelling 10 Common Myths with Extraordinary Marketing,” I used Reddit as an example of the myth that B2B marketers don’t use cool social media platforms, and pointed out that Fortune 500 firms now regularly have social media presences on the more fashionable social channels such as Giphy, Snapchat, Facebook Horizons — the social media giant’s foray into the virtual reality (VR) world — and certainly Reddit.

2 — What Is Reddit Doing To Help Marketers?

Reddit has noted its ability to let advertisers target their audiences, tell their stories, and measure their success, along with the opportunity to reach influential communities where millions of people are engaging with relevant content — all areas that B2B marketers are keen on improving. Reddit offers a variety of promoted post options that let marketers place ads throughout the platform as well as in the firm’s official app. To encourage businesses to try advertising on the platform, over the past year Reddit has partnered with three research firms and released report data showing some of the advantages Reddit offers over other social media sites. In conjunction with Verto Analytics, Reddit has explored how the platform offers a unique path to driving purchases, in “Reddit’s Role in the Path to Purchase.” The study compared some 1,500 instances of product research on Reddit, Facebook, Twitter, Instagram, Snapchat and Pinterest, and found that Reddit users evaluate just over twice as many brands in up to four times as many research sessions as on other platforms, with the notable exclusion of LinkedIn*, traditionally the leading social media platform among B2B marketers, which was not included in the survey. The study noted that Reddit users decide on purchases nine times faster than on other social platforms, spend 15 percent more, and are some 13 percent more likely to share positive messages about a brand both online and offline. For B2B marketers dealing with often lengthy sales cycles, some of the speed advantages seen for Reddit could be a welcome experience. Reddit users appear to spend more time in the consideration stage of the purchasing journey than those on other platforms — with its 32 percent tally versus 20 percent for other platforms, and they also tend to spend less time in the decision making stage. The study also found that a whopping 90 percent of consumers trust the research they do using Reddit more than other websites or apps, a situation that will appeal to B2B marketers who have been working hard to rebuild eroded trust in marketing, as our CEO Lee Odden explored recently in "In Search of Trust: How Authentic Content Drives Customer Experience." Earlier this year Reddit joined with GlobalWebIndex to conduct a study examining Reddit’s increasing role in the online community space, resulting in the 29-page “The Era of We and the Rise of Online Communities” report. The report offers marketers looking to begin advertising on Reddit a fair amount of background data including what the platform's users want brands to be using Reddit for, with the leading desired qualities being content that is:

Bold

Exclusive

Funny

Trendy / Cool

Reliable

3 — How Are B2B Marketers Using Reddit?

“We're using data sets like Reddit, where the depth and the quality of conversation are extremely high in the communities,” Brian Wright, social media listening and intelligence leader at Wells Fargo recently told eMarketer. Jennifer Heyman, vice president of digital and social media at Wells Fargo, also mentioned Reddit in our annual social media marketing trends article, “13 Top B2B Social Media Marketing Trends & Predictions for 2020.” “My prediction is that brands will divert spend from large paid awareness campaigns to more targeted authentic conversations found on platforms like Reddit or in Facebook Groups,” Jennifer observed. “Essentially a shift of paid spend to the channels enabling a more focused and direct conversation with a customer. Personalization will continue to dominate social conversation, as brands emphasize both staying connected and infusing some fun into the message,” she added. [bctt tweet="Brands will shift social media focus from paid spend to channels enabling a more focused and direct conversation with a customer. @jheyman " username="toprank"] Wells Fargo also mentions Reddit in some of its educational resources, noting that “Sites like Reddit and Quora are also popular options where potential students can talk about applying to schools,” all joining to highlight the social media platform’s increasing presence among large businesses. Marketers promoting podcasts can connect with specific audiences on Reddit, or in its podcast-specific /r/podcasting sub-Reddit. Outside of that sub-Reddit, podcast marketers can generally find greater acceptance by first becoming known to an audience on the platform rather than posting links — to podcasts or any manner of outside content — right off the bat. Podcasts have seen increasing numbers of listeners during the pandemic, and we've examined the growing success of podcasting among B2B marketers in several recently article including "What B2B Podcasters Need to Know About SEO" and "B2B Podcasting: 20 Stats that Make the Marketing Case."

4 — AMAs Find A Welcome Home On Reddit

Reddit has also been a popular platform for hosting ask-me-anything (AMA) events, which can be a good way for B2B firms to begin utilizing the service if the interviewee is especially relevant to a particular topic. Even NASA used Reddit’s /askscience sub-Reddit for a recent AMA event with planetary scientists and astrobiologists, which the organization cross-promoted on its LinkedIn and other social media accounts. Technology giant Accenture also recently used its /accenture sub-Reddit for an AMA with its managing director Tristan Morel L'Horset, and last year the Cannes Lions International Festival of Creativity conducted its first Reddit-hosted AMA, featuring the noted festival’s managing director Simon Cook.

5 — Finding Relevant Audiences & Low-Hanging Keywords

In “The Guide to Unbundling Reddit,” Greg Isenberg, growth advisor at TikTok, has examined how Reddit has been affected by the pandemic, and looks at tools such as RedditList.com for finding relevant audiences. The folks at Backlinko recently explored how to use keyword-finding tools such as those from SEMrush or Ahrefs to find relevant Reddit keywords for marketing efforts, in “17 Advanced SEO Techniques for 2020.” HubSpot also recently took a look at some of the challenges and opportunities marketers face using Reddit, in “Everything Our Paid Team Learned From Attempting a Reddit Advertising Strategy,” finding the platform’s audience engagement a key advantage.

6 — Reddit’s Penchant For Technology Industry Professionals

With an especially avid cadre of technology enthusiasts, Reddit joins developer communities at GitHub, LinkedIn, HackerNews and others as go-to social destinations for engineers and programmers, making it a good choice for B2B firms in those sectors. The tech-savvy nature of many of the communities on Reddit may seem merciless and intimidating at first glance, however with proper interactions brands can find valuable communication possibilities on the platform, especially when B2B marketers take the time to understand their audience and the questions they're asking.

7 — Reddit Helps Customers Vent & Connect

Reddit joined Twitter and Facebook as the go-to platforms for venting about poor brand experiences online, with Twitter typically offering the speediest replies from brands — according to survey data from WhoIsHostingThis? With enough effort, B2B brands that genuinely care about addressing such concerns can find Reddit a good spot for building goodwill, as we explored in "Wow Your Crowd: How Content Marketers Can Create Powerful Audience Connections," and "B2B Marketers, Are Your Content Marketing Efforts Sparking Joy for Your Audience?"

8 — What Else Is Up With Reddit Lately?

Reddit is presently running an “Up the Vote” brand marketing campaign — its first — as Adweek’s Sara Jerde chronicled in “Reddit’s Cheeky Marketing Campaign Encourages Users to Vote.” In May Reddit tapped a former Pinterest and Google advertising leader in a move aimed at bringing more brand advertising activity to the platform, a shift that also saw the firm restructuring its sales team to adjust to changes brought by the global health crisis. This year Reddit also rolled out its most visible advertising format to date, with “Trending Takeover” 24-hour campaigns that offer prime exposure advertisers, after having tested the format with partners including Adobe* and Spotify. Adobe previously partnered with Reddit for a unique collaborative global digital canvas, with “Reddit X Adobe,” featuring thousands of artistic layers of imagery from users around the world.

Make Your Reddit High Noon Move Count

via GIPHY While Reddit may no longer be the wild west for B2B marketers, incorporating it into your strategy doesn’t have to be a shootout at high noon if you take to heart the information we’ve explored together here. When coupled with a powerful strategy such as B2B influencer marketing, Reddit can play an important role in driving successful business and customer communications. * LinkedIn and Adobe are TopRank Marketing clients.

The post 8 Things B2B Marketers Need To Know About Reddit in 2021 appeared first on Online Marketing Blog - TopRank®.

from The SEO Advantages https://www.toprankblog.com/2020/09/what-b2b-marketers-need-to-know-about-reddit-in-2021/