#Garrett Marrero
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Maui Brewing Company raises $1.5 million for Maui wildfire relief via their Kōkua Project.
image courtesy Maui Brewing Company Press Release Kihei, Hawaii … In response to the wildfire tragedies across the island of Maui, Maui Brewing Company spearheaded the Kōkua Project, a collaborative beer effort inspired by Sierra Nevada’s Resilience project of 2018 to raise money for those in need. Translated as “extending help to others” in the Hawaiian language, the Kōkua Project was touted as “one beer, brewed by many, to support the people of Maui”. Over 700 breweries across the United States and internationally participated in the project which began in late August to raise funds for the people of Maui. While Maui Brewing Company coordinated the efforts and provided the recipe for their suggested brew, brewing material partners jumped in with support by donating the yeast, hops, malts, and more to breweries that reached out for supplies. Ongoing email marketing kept brewing participants up-to-date on recipes, participating vendors, foundation information, events, marketing assets and logos, tap handles, and merchandising kits “From New Zealand to Japan and every US state in between, the brewing community has come together in a powerful and humbling way to support the people of Maui,” said Maui Brewing Company Founder and CEO, Garrett Marrero. “As one beer, brewed by many, Kōkua supports our Maui ‘Ohana who have been affected by the tragic wildfires. We are grateful to every brewery who has participated this year.” Maui Brewing partnered with Global Empowerment Mission to facilitate the fiscal responsibilities for the Maui Brewing Company Fire Fund. While participating breweries were encouraged to send their donations to GEM, some breweries opted to donate to Hawaii Community Foundation, Makai Foundation, or other legitimate non-profit organizations including Legacy of Aloha. Legacy of Aloha benefits Maui Brewing and TS Restaurants teammates that have been displaced and lost their belongings and livelihoods. The two restaurant groups partnered for the largest impact. Across these collaborative efforts, the beer community has raised $3M for Maui’s relief efforts with $1.5M pledged through the Kōkua Project. President and CEO of Maui Brewing Co. Restaurants, Chris Thibaut sent the update, "We're stoked to share that we've hit the $1.77M mark through the Legacy of Aloha program! The amount of support and aloha our community has shown these past few months has been truly amazing. Huge Mahalo for making a real difference in the lives of our Maui 'Ohana!" The financials provided by Legacy of Aloha did not only include brewery contributions from the Kōkua Project. The Maui Brewing Company team led by Garrett Marrero have been providing ongoing support to Maui, also facilitating supply missions, collecting vital items for the survivors, and delivering emergency drinking water to communities affected by the wildfires. As a result earlier this month, the brewing trade publication Brewbound announced their Best of 2023 Award Winners. Marrero was presented with the Person of the Year Award for “exemplifying the spirit of the craft brewing industry”. Beer lovers and those looking to support Maui’s relief efforts can donate directly to the Maui Brewing Company Fire Fund online HERE. For more information, visit MauiBrewing.com or follow @MauiBrewingCo on Facebook, Instagram, and Twitter. ### About Maui Brewing Company Founded in 2005, Maui Brewing Company is Hawaii’s largest craft brewery. MBC is based on Maui, with its grid-independent production brewery, restaurant and tasting room in Kihei, as well as restaurants in Kahana (Maui), Ka'anapali (Maui), Kailua (Oahu), and Waikiki (Oahu). Maui Brewing Company is available in 26 states, 1 district, and 3 international countries with more areas to follow. … from Northwest Beer Guide - News - The Northwest Beer Guide https://bit.ly/4aFdA4p
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Birthdays 10.8
Beer Birthdays
Nicholas Bastendorff (1842)
Jackson Koehler (1851)
Cornelius Antonius Van Ginderachter (1859)
Bryan Kolesar (1971)
Modern Microbrewery (1976)
Garrett W. Marrero (1978)
Five Favorite Birthdays
Chevy Chase; actor, comedian (1943)
Matt Damon; actor (1970)
Frank Herbert; writer (1920)
Harvey Pekar; comic book artist, writer (1939)
Heinrich Schütz; German composer (1585)
Famous Birthdays
Julia Ann; adult actress (1969)
Tommy Armour III; golfer (1959)
Terry Balsamo; American guitarist (1972)
Rona Barrett; gossip columnist (1936)
Steven Bernstein; trumpet player (1961)
Emily Blackwell; physician (1826)
Nick Cannon; actor, rapper (1980)
William Corlett; English author and playwright (1938)
Reed Hastings; Netflix co-founder (1960)
Paul Hogan; Australian actor (1939)
Jesse Jackson; politician, activist (1941)
Kari Korhonen; Finnish cartoonist (1973)
Dennis Kucinich; politician (1946)
Kristanna Loken; model, actor (1979)
Bruno Mars; pop singer (1985)
Harriet Taylor Mill; philosopher, women's rights activist (1807)
Richard Morris; English archaeologist (1947)
Blake Morrison; English poet (1950)
Mark Oliphant; Australian physicist (1901)
Juan Peron; Argentine leader (1895)
Emily Procter; actress (1968)
Eddie Rickenbacker; pilot, World War I Ace (1890)
Johnny Ramone; rock guitarist (1948)
Albert Roux; French-English chef (1935)
R.L. Stine; writer (1943)
Bella Thorne; actress (1997)
Marina Tsvetaeva; Russian poet (1892)
Bill Vaughan; writer (1915)
Sigourney Weaver; actor (1949)
Clarence Williams; pianist and composer (1893)
Stephanie Zimbalist; actor (1956)
Bill Zorn; folk musician (1947)
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The Admiration Society: Garrett Marrero
The Admiration Society: Garrett Marrero
Those of you who read this website for my occasional unhinged rants (Sorry but they actually are very much hinged) will probably hate these little drop-ins, which originated on Facebook but very much deserve a wider audience…
Garrett Marrero, Maui Brewing Company
I’ve had this belief, for a long time, that it is just as possible to “know” a person from their social media…
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Maui Brewing Company Makes News With Brews
Maui Brewing Company Makes News With Brews
Photo by Bryan Berkowitz
January marks Maui Brewing Company’s 15-year anniversary. To mark the occasion, MBC will release a specialty Barrel-Aged Imperial Ale, which will debut just before the holidays. To create the anniversary blend, a variety of hand-selected spirit barrels were filled, aged, and masterfully blended from imperial porter, imperial stout, imperial brown, and barleywine.
“I…
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MOTION PICTURES
Outstanding Performance by a Cast in a Motion Picture Parasite
HYAE JIN CHANG / Chung Sook YEO JEONG CHO / Yeon Kyo WOO SHIK CHOI / Ki Woo HYEON JUN JUNG / Da Song ZISO JUNG / Da Hye JUNG EUN LEE / Moon Gwang SUN KYUN LEE / Dong Ik MYUNG HOON PARK / Geun Se SO DAM PARK / Ki Jung KANG HO SONG / Ki Taek
Outstanding Performance by a Male Actor in a Leading Role Joaquin Phoenix, Joker
Outstanding Performance by a Female Actor in a Leading Role Renee Zellweger, Judy
Outstanding Performance by a Male Actor in a Supporting Role Brad Pitt, Once Upon a Time in Hollywood
Outstanding Performance by a Female Actor in a Supporting Role Laura Dern, Marriage Story
TELEVISION Outstanding Performance by an Ensemble in a Drama Series The Crown
MARION BAILEY / Queen Elizabeth the Queen Mother HELENA BONHAM CARTER / Princess Margaret OLIVIA COLMAN / Queen Elizabeth II CHARLES DANCE / Lord Mountbatten BEN DANIELS / Lord Snowdon ERIN DOHERTY / Princess Anne CHARLES EDWARDS / Martin Charteris TOBIAS MENZIES / Prince Philip, Duke of Edinburgh JOSH O’CONNOR / Prince Charles SAM PHILLIPS / Equerry DAVID RINTOUL / Michael Adeane JASON WATKINS / Harold Wilson
Outstanding Performance by an Ensemble in a Comedy Series The Marvelous Mrs. Maisel
CAROLINE AARON / Shirley Maisel ALEX BORSTEIN / Susie Myerson RACHEL BROSNAHAN / Midge Maisel MARIN HINKLE / Rose Weissman STEPHANIE HSU / Mei JOEL JOHNSTONE / Archie Cleary JANE LYNCH / Sophie Lennon LEROY McCLAIN / Shy Baldwin KEVIN POLLAK / Moishe Maisel TONY SHALHOUB / Abe Weissman MATILDA SZYDAGIS / Zelda BRIAN TARANTINA / Jackie MICHAEL ZEGEN / Joel Maisel
Outstanding Performance by a Male Actor in a Drama Series Peter Dinklage, Game of Thrones
Outstanding Performance by a Female Actor in a Drama Series Jennifer Aniston, The Morning Show
Outstanding Performance by a Male Actor in a Comedy Series Tony Shalhoub, The Marvelous Mrs. Maisel
Outstanding Performance by a Female Actor in a Comedy Series Phoebe Waller-Bridge, Fleabag
Outstanding Performance by a Male Actor in a Television Movie or Limited Series Sam Rockwell, Fosse/Verdon
Outstanding Performance by a Female Actor in a Television Movie or Limited Series Michelle Williams, Fosse/Verdon
STUNT ENSEMBLES Outstanding Action Performance by a Stunt Ensemble in a Motion Picture
AVENGERS: ENDGAME Marija Juliette Abney Janeshia Adams-Ginyard George “Gee” Alexander Derek Alfonso Nate Andrade Christopher Antonucci Randy Archer Brandon Arnold Steven S. Atkinson Ben Aycrigg Jennifer Badger Christopher Balualua Danya Bateman Loyd Bateman Kelly Bellini Joanna Bennett Carrie Bernans Felix Betancourt Gianni Biasetti, Jr. Mike Bishop Tamiko Brownlee Troy Butler Jwaundace Candece Marc Canonizado Janene Carleton Elisabeth Carpenter Sean Christopher Carter Kevin Cassidy Hymnson Chan Courtney Chen Anis Cheurfa Fernando Chien Alvin Chon Tye Claybrook, Jr. Marcelle Coletti David Conk John A. Cooper Brandon Cornell Thomas Joseph Culler Jahnel Curfman Gui Da Silva-Greene Chris Daniels Keith Davis Martin De Boer Robbert de Groot Isabella Shai DeBroux Holland Diaz Josh Diogo Jackson Dobies Justin Dobies Cory Dunson Jessica Durham Justin Eaton Jared Eddo Katie Eischen Kiante Elam Jazzy Ellis David Elson Jason Elwood Hanna Tony Falcon Guy Fernandez Mark Fisher Alessandro Folchitto Colin Follenweider Glenn Foster Simeon Freeman Shauna Galligan Monique Ganderton Johnny Gao Jomahl Gildersleve Denisha Gillespie Daniel Graham Ryan Green Carlos Guity Califf Guzman Dante Ha Akihiro Haga Garrett Hammond Lydia Hand Daniel Hargrave Kandis Hargrave Sam Hargrave Regis Andrew Harrington III Thayr Harris Zedric Harris Jimmy Hart Alex Hashioka Zachary Henry Danny Hernandez Mark Hicks Maria Hippolyte Bobby Holland Hanton JT Holt Crystal Hooks Niahlah Hope Damita Howard Justin Howell Jacob Hugghins Lindsay Anne Hugghins Michael Hugghins Tony Hugghins Scott Hunter James Hutchison III Pan Iam CC Ice Sarah Irwin Mami Ito Duke Jackson Michael Jamorski Kirk Jenkins Preshas Jenkins Floyd Anthony Johns Jr. Richard M. King Ralf Koch Khalil La’Marr Matt LaBorde Danny Le Boyer Matt Leonard William Leong Bethany Levy James Lew Marcus Lewis Jefferson Lewis III Eric Linden Scott Loeser Rachel Luttrell-Bateman Adam Lytle Tara Macken Dave Macomber Julia Maggio Ruben Maldonado Richard Marrero Rob Mars Andy Martin Aaron Matthews Tim R. McAdams Taylor McDonald Kyle McLean Crystal Michelle Mark Miscione Heidi Moneymaker Renae Moneymaker Chris Moore Tristen Tyler Morts William Billy Morts Marie Mouroum Spencer Mulligan Travor Murray Jachin JJ Myers Anthony Nanakornpanom John Nania Nikolay Nedyalkov Carl Nespoli Paul O’Connor Marque Ohmes Olufemi Olagoke Noon Orsatti Rowbie Orsatti Jane Oshita Leesa Pate Natasha Paul Gary Peebles Nathaniel Perry Josh Petro Lloyd Pitts George Quinones Taraja Ramsess Greg Rementer Antjuan Rhames Meredith Richardson Bayland Rippenkroeger Ryan Robertson Christopher Cody Robinson Donny Rogers Carrington Christopher Eric Romrell Michelle Rose Corrina Roshea Marvin Ross Elena Sanchez Maya Santandrea Matthew Scheib Erik Schultz Jordan Scott Joshua Russel Seifert Brandon Shaw Bruce Shepperson Joseph Singletary III Tim Sitarz Dominique Smith Dena Sodano Robert D. Souris Jackson Spidell Daniel Stevens Jenel Stevens Diandra Stoddard Milliner Granger Summerset Phedra Syndelle Mark Tearle Hamid-Reza Thompson Tyler J. Tiffany Aaron Toney Amy Lynn Tuttle Tony Vo Todd Warren Kevin Waterman Amber Whelan Aaron Wiggins Joseph Williams Matthew M. Williams Thom Williams Zola Williams Mike Wilson Tyler Witte Michael Yahn James Young Marcus Gene Young Woon Young Park Casey Zeller Keil Zeperni
Outstanding Action Performance by a Stunt Ensemble in a Comedy or Drama Series GAME OF THRONES Boian Anev Mark Archer Kristina Baskett Ferenc Berecz Richard Bradshaw Michael Byrch Andrew Burford Yusuf Chaudhri Nick Chooping Jonathan Cohen David Collom Christopher Cox Jacob Cox Matt Crook Matt Da Silva Levan Doran Dom Dumaresq Daniel Euston Bradley Farmer Pete Ford Vladimir Furdik David Grant Lawrence Hansen Richard Hansen Nicklas Hansson Rob Hayns Lyndon Hellewell Jessica Hooker Gergely Horpacsi Paul Howell Rowley Irlam Erol Ismail Troy Kechington Paul Lowe John Macdonald Leigh Maddern Kai Martin Kim Mcgarrity Carly Michaels Nikita Mitchell Chris Newton David Newton Jason Oettle Bela Orsanyi Ivan Orsanyi Radoslav Parvanov Oleg Podobin Josh Ravenscroft Andrej Riabokon Zach Roberts Doug Robson Stanislav Satko Paul Shapcott Mark Slaughter Sam Stefan Jonny Stockwell Ryan Stuart Gyula Toth Marek Toth Andy Wareham Calvin Warrington Heasman Richard Wheeldon Belle Williams Will Willoughby Leo Woodruff Ben Wright Lewis Young
WINS BY STUDIO Disney – 1 Neon – 1 Netflix – 1 Roadside Attractions/LD Entertainment – 1 Sony Pictures – 1 Warner Bros – 1
WINS BY NETWORK Amazon – 3 FX – 2 HBO – 2 Netflix – 1 Apple – 1
SAG Awards 2020 – Winners MOTION PICTURES Outstanding Performance by a Cast in a Motion Picture Parasite HYAE JIN CHANG / Chung Sook…
#2020 Awards#Amazon#Apple#Avengers: Endgame#Award Winners#Awards#Awards Season#Awards Season 2020#Ben Daniles#Brad Pitt#Charles Dance#Disney#Fleabag#Fosse/Verdon#FX#Game of Thrones#HBO#Helena Bonham Carter#Jennifer Aniston#Joaquin Phoenix#Joker#Judy#Laura Dern#Marion Bailey#Marriage Story#Michelle Williams#Neon#Netflix#Olivia Colman#Once Upon a Time In Hollywood
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The PakTech Plastic Paradox
Last February, just a month or so before the coronavirus pandemic really got going in earnest, Emma Shea received a package at Zero Gravity Craft Brewery in Burlington, Vt. It was from PakTech, the Eugene, Ore., firm that produces the hard plastic, solid-hued 4- and 6-pack carrier handles with which the brewery packages its canned beers. But it wasn’t the handles themselves — it was a bin for customers to drop off used handles for proper recycling.
“We emailed PakTech and they mailed us a blue collection bin and some educational signage within two weeks,” Shea recalls in an emailed exchange with VinePair.
But when it came time to actually recycle the used high-density polyethylene handles Zero Gravity had collected, Shea and her colleagues encountered what you might call the PakTech paradox. Despite the company’s claims that its popular handles are both made from 100 percent recyclable materials and themselves fully recyclable, actually recycling them is often more complicated than that.
“We don’t have a convenient location that accepts PakTech handles for processing,” says Shea. “Currently, the nearest location is in Massachusetts, and they only accept them by the truckload.”
So what happens to the PakTech handles that make it to your local brewery, but not a reprocessor? Across the country at San Diego’s Thorn Beer Company — which has offered small discounts on beer for returned handles for the past couple of years — Anna Brigham has an answer. “Any toppers that we can’t reuse goes into our [waste management company] recycling dumpster and hopefully will get recycled from there,” she tells VinePair.
“Though there’s no way to know what’s happening to it at that point.”
PakTech’s craft brew debut
It’s flummoxing stuff, particularly for breweries that choose PakTech’s popular handles because of their recyclability (not to mention the nearly 500 nationwide that, like Zero Gravity and Thorn, have opted into the company’s pilot handle collection program, launched in 2018.) But before we get into all that, it’s worth taking a quick step back to parse how PakTech can handles found their way into the beer business in the first place.
Beer has been sold in 6-packs since the late 1930s, but it wasn’t until 1960 that an American manufacturer invented those clear plastic rings to replace heavier, more expensive metal, wood, and cardboard carriers. After a 1961 deal with a little St. Louis brewery you may have heard of called Anheuser-Busch, these things quickly became the U.S. beer business’s industry-standard 6-pack carrying solution. But they also became notorious among environmentalists and conservation groups for their negative impact on wildlife: When they wound up in the ocean, as they often did, they reportedly strangled the occasional turtle. “Six-pack rings were hugely controversial ever since I was a kid,” recalls Anne Johnson, vice president of global corporate sustainability at material recovery consultancy Resource Recycling Systems, in a recent phone interview. “They’re one of those first things that really ended up being a plastic pollution problem.”
So when American craft brewing’s second wave picked up steam in the aughts, the eco-conscious, small-bore producers pushing it forward sought packaging that was both better for the environment and more suited to their smaller budgets and outputs. Enter PakTech, which in 2008, partnered with Maui Brewing to develop QuadPak and 6Pak carriers, early versions of the now-ubiquitous handles craft beer drinkers know today.
“We feel that PakTech has met our needs in an environmentally friendly way that is certain to create a buzz,” Maui Brewing founder Garrett Marrero told Packaging World in November of that year. The article mentioned the carriers’ dust-cover tops and their versatility (workers could snap cans into them by hand, staving off the need for expensive automation equipment until volume demanded it) as key differentiators. “It’s been extremely successful so far. We barely are keeping up with orders,” Marrerro added at the time.
Those early PakTech toppers might have been less lethal for marine life, but they were still being made with “virgin” HDPE, or high density polyethylene — that is, new plastic. As the American drinking public became more concerned about the climate crisis, and more attuned to the role plastic (in both its production and afterlife) plays in hastening environmental apocalypse, PakTech tweaked its offering.
“I believe in 2012, we started converting our handles away from virgin resin and towards PCR,” or post-consumer recycled materials, says Keenan Hoar, PakTech’s territory sales manager for the eastern U.S. and Latin America. The company has come a long way since then, he tells VinePair. “Right now, all of our can handles, every one that we produce, is going to be made of that 100 percent PCR material, so it’s 100 percent recycled to start.” PakTech says this shift helps it avoid most of the energy and emissions that go into virgin plastic, and all of the oil. The material itself mostly comes from recycled milk jugs, though recently, PakTech has also experimented with a “full circle” program to recycle old handles directly into new ones. Across its entire portfolio — i.e., its non-beer products — the firm still has a few holdout customers using virgin resin, Hoar says, but “our goal is 100 percent conversion [to PCR], and we’re almost there.”
According to its website, “almost half” of PakTech’s business today is manufacturing can carriers. The plastic for those carriers mostly comes from recycled milk jugs, Hoar says. And it’s apparently been good for business — though it’s hard to say for sure. The company, which is privately held, declined to disclose sales figures or an estimate of the number of can carriers it sold last year, and Hoar told VinePair that because it sells both directly to breweries and distributors, “the actual number [of craft brewers using PakTech handles] is almost impossible to pin down.” But even as growth has slowed in the maturing American craft brewing landscape, and competitors have introduced their own carriers (some recycled plastic, some not), PakTech has found new customers in canned wine, RTDs, and even the cannabis space. (The company recently introduced the PakLock, a child-resistant cover for canned THC drinks.) After a pandemic year during which at-home drinking was at an all-time high, Hoar tells me the company’s carrier business “is still continuing to grow, and at a very good rate.”
Credit: Paktech
On recycling failures and ‘murph’ misses
But while PakTech’s handles are a popular, cost-effective carrying solution across beverage categories and they create a second-life opportunity for the virgin HDPE #2 material that other companies put into the world, they’re not without downsides.
On the benign end of the spectrum: Rank-and-file drinkers have long complained about the difficulty of breaking beers loose from the plastic toppers. “The cans can be tough to remove from the Pak-Tech when you want to drink one — they’re very secure!” Deschutes’ packaging materials manager Matt Bussmann tells VinePair via email. More troubling: “They are still plastic, which is not as green as other options,” he says.
John Hocevar, the oceans campaign director at Greenpeace USA and the author of a peer-reviewed February 2020 study of plastic recyclability in the U.S., drives this point home: “At the end of the day, if a piece of plastic is floating in the ocean, I don’t really care how much recycled content is in it.”
Whether PakTech’s toppers wind up in the ocean is a function, in part, of whether the American recycling system works as promised. And as you may have heard, it doesn’t really, not these days. It’s a very complicated subject, and there are lots of reasons for its failures, many of which, it won’t shock you to learn, are negative externalities of under-regulated capitalism. But for our purposes, the important takeaway is that when you discard a product — be it a PakTech handle, a water bottle, or an aluminum can — into the recycling, it’s more often than not sent to the landfill anyway.
Recycling rates vary depending on material type, geography, and a bunch of other factors, but in 2018 (the last year for which the Environmental Protection Agency published such figures) the recycling rate for HDPE #2 stood at 8.9 percent — meaning that a little over 90 percent of the type of plastic PakTech uses went unrecycled or uncollected entirely in the U.S. With the advent of China’s National Sword policy in 2018, recycling rates likely got even worse, Hocevar and his colleagues speculate. And the coronavirus pandemic hasn’t helped.
PakTech isn’t responsible for single-handedly fixing the country’s broken recycling system, of course. But its handles don’t exactly make it easier on that system, either. Even if you put your handles into the blue bin in your kitchen, and even if they make it to a material recovery facility — an MRF, or “murph” in the jargon — they may not get properly sorted for reprocessing once they’re there.
“Normally I would say go ahead and put it in your bin, but it looks pretty flat,” says RSS’s Johnson, looking at photos of PakTech handles on the company’s website. “I think that if you put it in your bin, it has a chance of getting through” into a bale of to-be-recycled plastics, known to recycling types as “feedstock.” But because the handles are so slim, they may flow with paper, cardboard, and other two-dimensional items, which creates a potential double-whammy: The plastic doesn’t get recovered, and it may contaminate whatever feedstock with which it’s been improperly sorted.
RRS has not studied PakTech handles specifically, so Johnson emphasizes that this is speculation: “It would need to be tested … I would recommend a material flow test at the given MRF.”
But this is not as straightforward as it may seem. According to Greenpeace’s study, there are 367 MRFs across the United States. Their sorting abilities “vary quite a bit,” says Hocevar, as do the materials they accept. So depending on where you live, even if you religiously put your PakTech handles in that blue household bin, the odds are even slimmer (ahem) that they’ll be reprocessed like more easily scanned, three-dimensional HDPE #2 shapes like bottles and jugs.
“All of the curbside recycling picked up by the city goes to a MRF, so the problem is not that it’s not routed through a MRF,” Sabrina Culyba, editor of Recycle This Pittsburgh, a recycling advocacy group, tells VinePair via email. “But MRFs use sorting equipment and a lot of plastic items won’t make it through the sorting process successfully.” That’s why in Pittsburgh, PakTech handles aren’t currently accepted in curbside recycling at all, she adds.
Credit: Paktech
Closing the loop?
None of this is news to PakTech. “It’s difficult for a lot of facilities to recycle these handles,” says Hoar. “It’s been a pretty big frustration on our end.” Which brings us back to the company’s collection program. In 2018, aiming to sidestep the MRF morass and give more of its handles a better shot at actually being recycled, PakTech piloted its own recycling program, partnering with breweries willing to serve as drop-off points for customers’ used toppers.
“We said ‘screw it, let’s build [a system] on our own dime, and see if this works,’” Hoar says. According to PakTech’s marketing materials, there are around 500 breweries currently involved in the program across the country, with another five to 10 coming aboard each week.
The idea is to create a take-back program for PakTech handles that sidesteps the pitfalls of the American recycling system writ large. It operates on the theory that, if drinkers are willing to sort the toppers themselves at home (which many of them are), then bring their personal PakTech stacks back to dedicated checkpoints, that would allow the material to essentially avoid the recycling system and be delivered straight to a reprocessor. And make no mistake, once it gets there, HDPE #2 is very recyclable, and according to Johnson at RRS, has “huge value to American manufacturing.” Because drinkers have already done the hard work of winnowing paper, adhesive, and other contaminants out of their stacks of handles, they’re prime feedstock that reprocessors will pay for by the pound.
“In the best-case scenario [breweries participating in PakTech’s program] can actually sell it back to that plastic recovery facility,” Hoar says. “Not saying that there’s much profit involved, but enough to cover the costs and maintain a third, fourth life for these handles.”
For the breweries, liquor stores, and supermarkets that want to participate, it works just like Shea at Zero Gravity described. They contact PakTech, the firm ships out a bin and some promotional posters (at no cost to the retailer), and customers drop off their handles for recovery. “The process was very easy,” she says.
Will it solve the PakTech paradox? TBD. “There are incredibly successful take-back programs, but usually it’s in a very controlled loop,” says Johnson. Nespresso’s program, for example, yields a higher recycling rate than the national average (which, according to the EPA, clocked a dismal 23.6 percent for all materials in 2018, the most recent year for which that figure is available), but it’s more expensive to run than a curbside program because customers literally mail spent pods back to the company. Barring mail — which works with the small, aluminum espresso capsules in a way that might not for the larger 4- and 6-pack handles— for a take-back program to really work, it must “have the infrastructure to collect from all the potential places it might go,” said Johnson.
PakTech’s program doesn’t meet that mark yet. As a voluntary effort, the drop-off points aren’t evenly dispersed geographically; they tend to cluster in major cities, and are particularly dense in PakTech’s backyard in the Pacific Northwest. “The whole recycling program, we just kind of started it up and it became a beast of its own, so we really rely on communication with customers who say ‘we don’t have this in our area,’” to establish drop-offs, says Hoar. A VinePair analysis of PakTech’s listings shows 10 states have no drop-off locations, while another seven feature just one or two locations for the entire state. Where the drop-off points don’t exist, Hoar hopes customers will encourage their local breweries to inquire with the company to set them up.
“We want this to succeed, and we don’t just want to ship somebody [a bin] knowing that they can’t recycle” the handles they collect, he says. (Maybe not in all cases, though: “Support from PakTech has been minimal,” Brigham says.)
Where they do exist, PakTech’s recovery bins seem popular. “It’s something our customers seem to appreciate,” says Bryan Grigsby, who handles sales and marketing at Oklahoma City’s Elk Valley Brewing Company, which has been a drop-off location since December 2018. “We use it ourselves on a pretty regular basis, as I’m breaking apart 6-packs or making sample packs for an account or something.” (Many breweries and bottle shops repack 4- and 6-packs by hand with recollected handles.) Hoar warns that used handles could cause trouble if fed through automated applicators, but affirms that as long as a handle “looks good,” this type of direct reuse is a viable path. And the handles are sturdy: At East Brother Beer Co. in Richmond, Calif., cofounder Rob Lightner estimates only about 10 percent of the PakTech carriers they take in are broken beyond reuse.
Low-volume hand-packing aside, dropping your handles off at a collection bin may not secure them safe passage to a new life.
In an ideal world, participating breweries return the PakTech feedstock they’ve collected directly to reprocessors. Sometimes, those firms will take delivery of small, inconsistent loads: For example, Deschutes’ Bend, Ore., location sends the handles it recovers to The Broomsmen, a local recycling organization that accepts PakTech drop-offs from individuals, small businesses, and breweries alike. In other markets, those businesses require minimums too high for individual breweries to meet — “by the truckload,” as Shea discovered. (In other markets, Hoar says, neighboring breweries have successfully teamed up to consolidate collections and meet minimums together, something Shea hopes to explore.)
If brewers can’t find a reprocessor to take the handles, or don’t have the space or nearby brewery partners to consolidate collections to meet minimums, then what? Oklahoma City has no commercial recycling program, Grigsby tells me, so when the bin is full, Elk Valley employees bring the recollected toppers home to recycle curbside. If the MRF they wind up at can handle the handles, they’ll be recycled. If not, well, you know the deal. Routing them through the curbside program puts the handles in the same jeopardy as Brigham’s at Thorn, thousands of miles away.
It’s these kinds of inconsistencies, coupled with the fact that much more beer is sold off-premise than through taprooms (particularly in 2020), that drive skepticism of the program’s efficacy for Greenpeace’s Hocevar. “It feels like ‘yes, but,’” he says. “Since so many [6-packs with PakTech handles] are sold in supermarkets, it seems that it’s going to be a really small portion” of customers that actually knows about, much less follows through on, the collection program. As it stands, he continues, “PakTech is producing a huge number of single-use throwaway plastic items that are going to end up in landfills, incinerators, and the environment. We need to be able to do better than that, at this point.”
His suggestion? Calling on your favorite local breweries and asking them to consider other packaging options that don’t involve any plastic, recycled or otherwise. (There are a few, though none nearly as ubiquitous as PakTech, let alone cardboard cartons or old-school plastic rings.) But you may not want to do that, given the costs and logistical challenges associated, not to mention the fact that craft breweries got walloped during the pandemic and are currently in recovery mode, anyway. And depending on your philosophy about recycling — is it a good system worth fixing, or an inherently flawed one designed to provide cover for planet-killing pollution? — you may see PakTech as part of a sustainable solution rather than the plastic problem.
That’s very much how PakTech sees itself. In response to Hocevar’s criticism, the company issued VinePair a written statement from its sustainability officer, Gary Panknin, disputing the notion that the company was profiting off throwaway plastic. ”By utilizing our products it is contributing to keeping plastics out of the environment. In fact, PakTech has currently kept the equivalent of over half a billion milk jugs from being displaced into the environment and eliminated the depletion of resources needed to make new plastic material,” he said. “PakTech handles are not single-use throw away items.”
They certainly shouldn’t be, given HDPE #2’s recyclability. And it must be emphasized again that PakTech is neither responsible for fixing all of recycling’s woes, nor the only company trying to develop a market — in the beer space and beyond — for recycled plastics. But the next time you see a stack of the company’s popular handles, remember: All that plastic has gotta go somewhere, and just because it can be recycled doesn’t automatically mean it will be. “Ideally, we’ll be able to work together as a brewing community, and find a solution that is both environmentally conscious and logistically doable for most,” says Shea at Zero Gravity. For the craft brewing industry, whether such a solution includes PakTech’s recycled plastic handles long-term remains to be seen.
The article The PakTech Plastic Paradox appeared first on VinePair.
source https://vinepair.com/articles/paktech-plastic-paradox/
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Craft 'Ohana reduces its stake in Modern Times Beer, selling shares to Wings & Arrows and Duncan Ward.
Press Release
Kihei, Hawaii ... Craft ‘Ohana, the parent company of Maui Brewing Co. and Modern Times Beer, has announced new partnerships with Wings & Arrow to oversee Modern Times Beer, along with a group led by San Diego businessman Duncan Ward to manage Modern Times Coffee and Hospitality. While Craft ‘Ohana will retain an interest in Modern Times, it will not be directly involved in their day-to-day operations allowing the company to focus exclusively on the continued growth of its Maui Brewing Co. and Maui Hard Seltzer brands.
"As Maui Brewing Co. continues to experience significant growth, we recognized the need for strategic partnerships to help Modern Times flourish while enabling us to focus fully on our core Maui brands," said Garrett Marrero, CEO of Craft ‘Ohana. "We found two local San Diego-based partners who understand the nuances of Southern California’s market and bring deep expertise in their respective areas. This approach mirrors the leadership model we’ve successfully implemented at Maui Brewing Co. and Maui Brewing Restaurant Group to drive growth."
“Modern Times is all I can hope for in a partner,” said Josh Landan, founder of Wings & Arrow. “I have watched the brand for many years and always believed in its potential. I am still reeling from the idea that I get to work on the brand each day, help to continue the great presence it has here in San Diego and future of a local fixture."
“I am absolutely delighted to partner with Modern Times coffee and hospitality, and look forward to utilizing our 30 years of beverage focused retail experience and to working with the teams at Craft ‘Ohana and Wings & Arrow to continue building the Modern Times experience,” said Duncan Ward. “We have our first new Modern Times Beer + Coffee bar planned in West Hollywood for early 2025, and we’re brimming with exciting ideas that we know both our customers and teammates will love.”
The three entities look to seamlessly transition operations over the next month. Craft ‘Ohana is excited to continue fueling the Maui brands both in Hawai‘i and on the mainland, where the brand has seen +20% sales volume growth, with even more focus and resources.
For more information on Maui Brewing Co., visit MauiBrewing.com or follow @MauiBrewingCo on Facebook, Instagram, and X.
For more information on Modern Times, visit ModernTimesBeer.com or follow @ModernTimesBeer on Instagram and X or @ModernTimesIsYourFriend on Facebook.
About Craft ‘Ohana
Established in 2022, Craft ‘Ohana is an award-winning family of craft beverage brands dedicated to innovation, sustainability, and quality. Its portfolio of brands includes Hawai‘i’s largest craft brewery Maui Brewing Company, Maui Hard Seltzer, Kupu Spirits, and San Diego’s Modern Times Beer. Based in Kihei, Hawai‘i, Craft ‘Ohana is the 26th largest craft brewery by volume with distribution in select US markets and countries around the world.
Product imagery and logos can be downloaded here.
About Wings & Arrow
Wings & Arrow is a brand house delivering premium beer, hard seltzer, and other canned beverages. The company is based in San Diego, CA and currently distributes its beverage brands across the Western United States. Among others, Wings & Arrow is the parent to Ashland Hard Seltzer, a leader in the seltzer market.
About Duncan Ward
La Jolla based Duncan Ward, a hospitality expert with 30 years of experience owning and co-owning numerous pubs, bars, and restaurants in the UK and US, is thrilled to announce his acquisition of the Modern Times Coffee and hospitality businesses. With a vision to seamlessly integrate these establishments with his existing restaurant brands, Duncan aims to create a vibrant and innovative dining experience that prioritizes quality and community engagement. His plans include exciting new offerings and collaborations that will redefine the coffee and bar culture, ensuring each location reflects the unique character of its neighborhood.
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Birthdays 10.8
Beer Birthdays
Nicholas Bastendorff (1842)
Jackson Koehler (1851)
Cornelius Antonius Van Ginderachter (1859)
Bryan Kolesar (1971)
Modern Microbrewery (1976)
Garrett W. Marrero (1978)
Five Favorite Birthdays
Chevy Chase; actor, comedian (1943)
Matt Damon; actor (1970)
Frank Herbert; writer (1920)
Harvey Pekar; comic book artist, writer (1939)
Heinrich Schütz; German composer (1585)
Famous Birthdays
Julia Ann; porn actor (1969)
Tommy Armour III; golfer (1959)
Terry Balsamo; American guitarist (1972)
Rona Barrett; gossip columnist (1936)
Steven Bernstein; trumpet player (1961)
Emily Blackwell; physician (1826)
Nick Cannon; actor, rapper (1980)
William Corlett; English author and playwright (1938)
Reed Hastings; Netflix co-founder (1960)
Paul Hogan; Australian actor (1939)
Jesse Jackson; politician, activist (1941)
Kari Korhonen; Finnish cartoonist (1973)
Dennis Kucinich; politician (1946)
Kristanna Loken; model, actor (1979)
Bruno Mars; pop singer (1985)
Harriet Taylor Mill; philosopher, women's rights activist (1807)
Richard Morris; English archaeologist (1947)
Blake Morrison; English poet (1950)
Mark Oliphant; Australian physicist (1901)
Juan Peron; Argentine leader (1895)
Emily Procter; actress (1968)
Eddie Rickenbacker; pilot, World War I Ace (1890)
Johnny Ramone; rock guitarist (1948)
Albert Roux; French-English chef (1935)
R.L. Stine; writer (1943)
Bella Thorne; actress (1997)
Marina Tsvetaeva; Russian poet (1892)
Bill Vaughan; writer (1915)
Sigourney Weaver; actor (1949)
Clarence Williams; pianist and composer (1893)
Stephanie Zimbalist; actor (1956)
Bill Zorn; folk musician (1947)
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Garrett Marrero and an Attempted Cranial Extraction from The Rectal Cavity
Garrett Marrero and an Attempted Cranial Extraction from The Rectal Cavity
Garrett Marrero owns Maui Brewing Company. Period, end of story.
This will be short and sweet because it’s very simple:
Garrett Marrero owns Maui Brewing Company.
Period, end of story.
Garrett Marrero
He started Maui Brewing in 2005, after buying pioneering Hawaiian brewpub, Lahaina Fish & Game Brewery and Rotisserie. With partner, Melanie Oxley, Lahaina morphed into Maui Brewing, the success…
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We check out the new Maui Brewing Company restaurant in Kihei
We check out the new Maui Brewing Company restaurant in��Kihei
At the beginning of February, Maui Brewing Company’s Kihei location opened the doors at its newest restaurant. The popular tasting room and brewery have been there for several years, and regulars and the pau hana crowd will be happy to hear that the tasting room remains the same. Behind the long bar hangs whimsical signs for 32 colorfully-named beers. Tourists and locals scour the selections,…
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#Andaz Maui#Angela Terry#Beer#Black Rock#Chris Thibaut#Garrett Marrero#Kahana#Kihei#La Perouse White#Lahaina Town Brown#Maui Brewing Company#Melanie Oxley#Nobu Honolulu#Terry Lynch#WCIT Architecture
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Craft Beer Is an Effective if Unexpected Ambassador in the U.S. Foreign Service
American craft beer was born with an anti-establishment pedigree. Battling against well-established national brands of gargantuan scale, early U.S. craft brewers often portrayed themselves as upstarts, rebels, or the smaller guy in the David and Goliath story. Flash-forward to 2019, however, and many U.S. craft breweries have both grown up and calmed down, enjoying access to private equity funding and entering into large-scale mergers, much like the established national brands they originally fought against.
Another sign that U.S. craft beer is substantially less anti-establishment than it was just a generation ago: Around the world, U.S. craft beer frequently serves as an ersatz ambassador for the U.S., appearing at U.S. embassy events and helping to support its homeland’s international profile.
Paul Gatza, senior vice president of the professional brewing division at the Brewers Association, a trade association representing U.S. craft brewers, says that his group has worked with staff at various U.S. embassies on issues like trademarks, as well as helping with diplomatic events that have featured U.S. craft beer.
“The most notable of these efforts — and one we were very involved in — was a beer-and-food-pairing dinner at the ambassador’s residence in Paris last year,” Gatza says.
Hosted by Ambassador Jamie McCourt, that event included personal appearances by influential figures from the American craft scene, including Steve Grossman of Sierra Nevada and Garrett Marrero of Maui Brewing. Over the past several years, similar events have taken place at U.S. ambassadors’ residences in the Netherlands, Austria, Germany, and other countries.
The primary objective of these events is not to promote the U.S., but to increase exports and sales of American craft beer, a goal that falls under the purview of the U.S. Department of Agriculture. Reporting on the 2018 event in Paris, the USDA noted that “global exports of American craft beer grew by 3.6 percent and were worth $125.4 million (in 2017, the latest figures available).”
“They’re basically programs to close the trade gap that the U.S. has had,” Gatza says. “For craft brewers, it’s a chance to build markets in other places. With the U.S. market being very competitive for some of these companies, it can be an important part of their sales portfolio.”
But the benefits run both ways. While the U.S. government works to promote sales of American craft beer abroad, American craft beer also helps to promote the U.S. Just as French embassies use French cuisine to promote the image of France, and South Korea is currently enjoying the benefits of global K-pop fandom, American craft breweries can assist with what is known as soft power in the diplomatic world, part of which can come from an appreciation for a country’s culture. In an era when American political influence is on the wane, it doesn’t hurt the U.S. if the entire planet falls in love with New England IPAs.
California’s Stone Brewing Company has participated in the U.S. Embassy’s annual Fourth of July party and a dinner at the ambassador’s residence in Berlin, among other events. Stone’s executive chairman, Greg Koch, says that in his experience, U.S. craft beer has changed the way people look at America.
“American craft beer has done a tremendous amount for America’s image abroad,” Koch says. “It’s a form of putting a good face on America through craft beer. Showing excellence.”
According to Kelly Stange, the USDA’s agricultural counselor for Germany, Austria, Hungary, the Czech Republic, Slovakia, and Slovenia, the popularity of American craft beer makes it a relatively easy sell to media outlets in the Old World.
“Journalists in Europe are really excited about American craft beer, and they want to experience something different,” Stange says. “There’s a whole foodie scene that’s growing in many cities, and craft beer is part of that. People see it as innovative. They’re interested in it.”
Of course, the list of products promoted by the USDA extends far beyond West Coast IPAs and the latest hazecans. At events like The Flavor of America in Berlin, the USDA highlights American wine and beef, Alaskan seafood, California walnuts, and North Carolina sweet potatoes. In addition, the USDA pushes American hops, which makes a natural crossover with craft beer.
“We did a beer tasting in Frankfurt that included a hops experience table where guests could try to match hops with their beer. There was a craft beer and food pairing in Munich,” Stange says. “We did a hops promotion in Prague, and that’s also part of our repertoire. We brought over Matt Brynildson from Firestone Walker — he works for USA Hops, so he’s promoting hops usage, but he’s also promoting American craft beer.”
And as many Americans see it, he’s promoting one of the very best things about their country, and one that marks a welcome change from a generation ago.
“It’s really amazing to reflect that in just, say, a 20-year period, the United States internationally has gone from being looked at as a sort of laughingstock in the world of beer, to now being what everybody looks towards,” says Koch.
Stange says that promoting American craft beer is a point of pride at the USDA.
“There’s a big push to make a connection between fine dining and beer, and to show that you can use craft beer in a creative way,” she says. “Whenever we can do a craft beer event, everyone’s really proud to share that part of American culture.”
The article Craft Beer Is an Effective if Unexpected Ambassador in the U.S. Foreign Service appeared first on VinePair.
source https://vinepair.com/articles/craft-beer-american-ambassador/
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8 things you should know before starting a small business, Defence Online
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Here’s every little thing you will need to know ahead of starting your possess organization.
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Getty Illustrations or photos
There’s extra to commencing a small business than just cash and a superior idea.
Business people with profitable startups say you require to locate a superior accountant, have a varied staff, and come across your area of interest.
Below are 8 items of advice on how to start off a new enterprise.
Visit Defence Online’s homepage for extra stories.
Beginning your possess organization does not just choose money and a very good concept.
There are dozens of modest issues to continue to keep in brain just before calling on your own an entrepreneur: Have you observed a fantastic accountant? What’s your market? Who are you bringing onto your challenge?
Study far more: 8 startups assisting mothers get back to work soon after having little ones
There is no greater place to request information on how to start a startup than from other effective entrepreneurs. Defence On the net rounded up eight reliable items of suggestions on how to start out your very own small business, in accordance to thriving business people.
Figure out how you are heading to finance the company.
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nenetus/Shuttershock
To begin a small business, you need revenue for licenses, devices, software program, lawful expenses, running fees, and additional. You can look at financing your company from outside the house investors, claims entrepreneur Jayson DeMers. Potential sources consist of your buddies and family, angel investors or venture capitalists, or crowdfunding on Kickstarter.
You can also think about bootstrapping your enterprise, one more phrase for self-funding and not giving up ownership also speedy.
“Bootstrapping for as extended as feasible presents your products or company time to acquire traction and catch on,” stated entrepreneur Brenton Hayden. “Only when you can reveal to buyers that a new inflow of funds will go toward clearly described milestones ought to you appear for funding.”
Have a good crew.
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The relevance of making up a group comprised of people today smarter than you will aid scale the business and transform the organization, explained Ilir Sela, CEO of Slice.
Ben Anderson, founder of Amino applications, also mentioned collecting enter from a numerous variety of people qualified prospects to greater-quality choices and a much more dynamic firm.
“You have to have various input from people today who have a selection of backgrounds and perspectives who can assistance you seem at issues by way of a new lens,” Anderson informed Defence On the internet.
Come across your area of interest.
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Maleeka T. Hollaway.
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Courtesy of Maleeka T. Hollaway
Right before Maleeka T. Hollaway released her communications company The Official Maleeka Team, she crafted several profits streams by ghostwriting, modifying, coaching freelancers, and pitching herself to models.
She took a phase again and realized all her freelance function indicated she was a competent communicator: She could promote herself with her writing and coaching. “Everything I did then and that I do now in my enterprise revolves about communicating,” Hollaway wrote in 2018.
Her small business now revolves around strategies to teach others about her region of expertise. She teaches other modest organization owners to pitch their practical experience as a result of workshops, starting to be ambassadors for manufacturers, or creating an on the internet system.
Really do not settle for an accountant.
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Justin Sullivan/Getty Photographs
Modest-small business operator Nicole Rollender claimed when she initial established up her LLC, she hired an reasonably priced digital accountant. The virtual instrument ended up messing up her tax kinds, creating her to overpay.
Afterward, she shopped close to for a neighborhood accountant common with her state’s unique kinds and laws, and even assisted her get back the dollars she overpaid.
“Whether or not the company is neighborhood to you, it ought to realize modest companies and your state’s certain sorts and restrictions,” Rollender explained.
Determine out your internet marketing system.
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Emir Memedovski/Getty Illustrations or photos
A business enterprise operator under no circumstances stops marketing, Rollender claimed, who endorses investing at minimum many hours a week pitching her firm on LinkedIn and e mail. The a single time she stopped marketing and advertising, she dropped various clientele and had to invest various hrs a day pitching to get 4 new types.
She stresses the significance of marketing and advertising for the reason that making relationships can get months or even months in advance of they get started shelling out: “One mentor correctly claimed I need to often be prospecting, because relationships can acquire months to convert to having to pay customers,” Rollender wrote to Defence On-line.
Be adaptable.
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Getty Illustrations or photos
4 years right after Justin McLeod launched the relationship application Hinge, he designed the selection to “reboot” the overall application by taking away the swiping aspect to charm to buyers fascinated in severe interactions.
That kind of adaptability was vital to keeping his company afloat, McLeod advised Defence Online: “Doing factors the same way we have always done as the enterprise continues to develop and the sector proceeds to transform is just a recipe for catastrophe.”
Never quit.
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Garrett and Melanie Marrero, cofounders of Maui Brewing Corporation
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Maui Brewing
Garrett and Melanie Marrero, cofounders of Maui Brewing Company and the Smaller Organization Association’s People of the Calendar year in 2017, credited their achievement to an “unwillingness to give up.”
The two faced a number of obstructions in the course of the company’s early days – which includes a lawsuit from the homeowners of the space they bought – which took a toll on their thoughts.
Realizing the two experienced invested their possess revenue into the business enterprise, they experienced no decision but to maintain likely.
“It was likely to be a fight, and we fought hard to make positive that we have been going to be thriving,” Garrett told Defence On-line reporter Rich Feloni.
Just go for it.
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Sophie Kahn and Bouchra Ezzahraoui, founders of AUrate New York.
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Courtesy of AUrate
You simply cannot plan for the issues your company could possibly face five or even two yrs forward of time. Instead of paying out a calendar year working on enterprise styles or building an plan, Bouchra Ezzahraoui, founder of AUrate, claims to just go for it.
“Just go and start off,” she instructed Defence On the web reporter Shana Lebowitz. “Test it. Have aim teams. Start off with folks close to you.”
The post 8 things you should know before starting a small business, Defence Online appeared first on Defence Online.
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Who Owns Maui Brewing? Media Misprint Concerns Owner Garrett Marrero
Maui Brewing’s owner Garrett Marrero. (Credit: Maui Brewing)
March 8, 2017
Who owns Maui Brewing? The answer is Garrett Marrero, the same guy who has always owned the small and independent craft brewery.
But Marrero is concerned readers of a regional beer industry newspaper might think otherwise after seeing an incorrect graphic of beer ownership in the most recent publication. And Marrero wants to be clear: Maui Brewing Company is, and always has been, a small and independent craft brewery.
(MORE: 7 Offbeat Places for People Who Like Craft Beer)
Fake News and Alternative Facts
In a climate where the words “alternative facts” and “fake news” are lobbed around more than “please” and “thank you,” Garrett Marrero and Maui Brewing Company find themselves on the troubling end of an unintentional misprint.
Marrero founded Maui Brewing in 2005. (Credit: Maui Brewing)
Marrero was wrapping up a visit to Cincinnati for a festival in February when he started to get texts from friends who were asking if he had sold Maui. He didn’t quite understand where people were getting that idea. As a staunch supporter of independent brewing, he hadn’t sold. He’s an outspoken advocate for craft brewers, and his voice earned him a seat on the Brewers Association Board of Directors — the same board that sets the definition for what it means to be a craft brewer. That definition hinges on three cornerstones: small, traditional and independent (less than 25 percent owned or controlled by an alcoholic industry member that is not itself a craft brewer).
But when Jolly Pumpkin brewmaster Ron Jeffries sent him a photo of a graphic printed in the February/March 2017 issue of Great Lakes Brewing News, he was stunned.
Included in the publication’s cover story, “Mergers, Makeovers and Monster Breweries,” was a graphic — a family tree of sorts — that illustrated which companies own which beer brands. Maui Brewing was, inaccurately, listed as owned by Constellation Brands.
“It made my gut sink,” he tells CraftBeer.com. “Now, no matter how many retractions are printed, no matter what we do, there will always be people out there who don’t get wind of the retraction but remember that graphic, and start telling people that our brand is not independent and that we’re part of Constellation.”
(MORE: 9 Weird Brewery Names and the Stories Behind Them)
How a Mistake Winds Up In Print
Marrero is adamant about the distinction between a craft brewer as defined by the BA versus breweries that are acquired and owned by multinational conglomerates like AB-InBev and Miller Coors.
“When you’re an independent brewer, your interests are very different from what they are as what we would call a ‘captive brand,’” he explains. “Aside from the beverages we make, the companies at their cores are very different.”
Articles about beer ownership, like the Great Lakes Brewing News cover story, lend transparency for people who want to know who makes their beer — and people do care. In a 2016 Nielsen survey, 63 percent of craft beer lovers acknowledged that when purchasing beer in a bar or restaurant, knowing that the beer came from a small and independent brewer did carry weight in their purchase.
Marrero knows that people are invested in who makes their beer. After seeing the misprinted graphic he contacted Jamie Magee, the designer of the editorial system at Brewing News. Magee tells CraftBeer.com when he heard from Marrero, he was “mortified.”
“We regret the mistake.” Jamie Magee, Brewing News
“I immediately reached out to our production staff and the writer to figure out what had happened,” Magee says. He tracked the mistake down to a snippet from a San Diego column ending up in the wrong place, and then a graphic artist creating a chart based off the misplaced information.
“We regret the mistake,” he tells us.
Brewing News immediately corrected the chart featured in its Great Lakes Brewing News online edition. Magee says they plan to print a correction in the April/May 2017 edition.
“I also intend to publish a mea culpa along with the corrected chart to our Facebook page,” Magee says.
(MORE: Making the Three-Tier System in Beer Easy to Understand)
Who Owns Maui Brewing? Marrero’s Message
Find It: 51 Great American Beer Bars, as chosen by our readers.
Marrero says he understands mistakes happen, but the thought that the misprinted graphic will be floating around in bars and breweries across the region until the new issue comes out leaves Marrero very unsettled.
“It could be sitting there at the bar, you’re having a drink and reading the paper, and then seeing Maui is controlled by Constellation — and then you decide you don’t want to drink it because it’s not a craft brewer — even though the information is obviously totally wrong — and might not hear our message.”
Maui’s message, which Marrero says he wants to “yell from the rooftops,” is this:
“We haven’t changed. We are very much the same company we started out to be,” he tells CraftBeer.com. “We’re in constant pursuit of making better beer and more of it. Spreading the message of small and independent and local craft brewing is very important.”
Jess Baker
Jess Baker is a 15-year media vet whose credits include tv producing, digital storytelling and overall social media magic-making. Enamored by the personalities, dedication and entrepreneurial spirit of America’s small and independent brewers, she brings their stories to life at CraftBeer.com. She’s a runner, an aunt, a big fan of beercations and also a die-hard Springsteen fan. Read more by this author
The post Who Owns Maui Brewing? Media Misprint Concerns Owner Garrett Marrero appeared first on Miami Beer Scene.
from Who Owns Maui Brewing? Media Misprint Concerns Owner Garrett Marrero
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Craft ‘Ohana restructures production after partnering with AleSmith Brewing to produce Modern Times' beers.
Press Release
Kihei, Hawaii ... Craft ‘Ohana has announced it is entering into a partnership with AleSmith Brewing. All production of Modern Times beer will transition to AleSmith’s state-of-the-art San Diego Brewery under a new partner brewing arrangement. The ever-changing craft beer climate led the company to look at the complexity of their overall business and brands and pivot to a more streamlined approach and strategy.
“When we set out to find a brewing partner, two things were non-negotiable – our commitment to quality and brewing Modern Times where the brand started and is the strongest – San Diego. AleSmith delivers on both of those for us. We’re excited to work with my good friend Peter and his team” said Garrett W. Marrero, Co-founder and CEO of Craft ‘Ohana.
Brandon Richards, President of AleSmith, shared his excitement about the partnership with Craft ‘Ohana. “Our deep-rooted relationship with Craft ‘Ohana makes this collaboration particularly special. We’re honored to brew for the renowned Modern Times brand, and this aligns seamlessly with our goal of expanding our production to support other notable brands.”
This partnership will allow Craft ‘Ohana to brew Modern Times brands at a world-class, award-winning brewery in their largest mainland market of San Diego. AleSmith’s newer, more efficient brewery will allow Craft ‘Ohana to continue to brew core Modern Times fan favorites, along with limited release specialties, while simplifying their footprint and portfolio. Over the next 60 days, this new arrangement will mean the eventual closure of the Modern Times’ production facility.
As Maui Brewing beer and Maui Hard Seltzer continue their explosive growth (collectively up 23% YTD on the mainland), this change will allow the team to stay focused on growing those brands while reducing complexity in the Modern Times brand portfolio with a focus on key core fan favorites in the home market and beyond.
For more information on Maui Brewing Co., visit MauiBrewing.com or follow @MauiBrewingCo on Facebook, Instagram, and X.
For more information on Modern Times, visit ModernTimesBeer.com or follow @ModernTimesBeer on Instagram and X or @ModernTimesIsYourFriend on Facebook.
About Craft ‘Ohana
Established in 2022, Craft ‘Ohana is an award-winning family of craft beverage brands dedicated to innovation, sustainability, and quality. Its portfolio of brands includes Hawai‘i’s largest craft brewery Maui Brewing Company, Maui Hard Seltzer, Kupu Spirits, and San Diego’s Modern Times Beer. Based in Kihei, Hawai‘i, Craft ‘Ohana is the 26th largest craft brewery by volume with distribution in select US markets and countries around the world.
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Birthdays 10.8
Beer Birthdays
Nicholas Bastendorff (1842)
Jackson Koehler (1851)
Cornelius Antonius Van Ginderachter (1859)
Bryan Kolesar (1971)
Modern Microbrewery (1976)
Garrett W. Marrero (1978)
Five Favorite Birthdays
Chevy Chase; actor, comedian (1943)
Matt Damon; actor (1970)
Frank Herbert; writer (1920)
Harvey Pekar; comic book artist, writer (1939)
Heinrich Schütz; German composer (1585)
Famous Birthdays
Julia Ann; porn actor (1969)
Tommy Armour III; golfer (1959)
Terry Balsamo; American guitarist (1972)
Rona Barrett; gossip columnist (1936)
Steven Bernstein; trumpet player (1961)
Emily Blackwell; physician (1826)
Nick Cannon; actor, rapper (1980)
William Corlett; English author and playwright (1938)
Reed Hastings; Netflix co-founder (1960)
Paul Hogan; Australian actor (1939)
Jesse Jackson; politician, activist (1941)
Kari Korhonen; Finnish cartoonist (1973)
Dennis Kucinich; politician (1946)
Kristanna Loken; model, actor (1979)
Bruno Mars; pop singer (1985)
Harriet Taylor Mill; philosopher, women's rights activist (1807)
Richard Morris; English archaeologist (1947)
Blake Morrison; English poet (1950)
Mark Oliphant; Australian physicist (1901)
Juan Peron; Argentine leader (1895)
Emily Procter; actress (1968)
Eddie Rickenbacker; pilot, World War I Ace (1890)
Johnny Ramone; rock guitarist (1948)
Albert Roux; French-English chef (1935)
R.L. Stine; writer (1943)
Bella Thorne; actress (1997)
Marina Tsvetaeva; Russian poet (1892)
Bill Vaughan; writer (1915)
Sigourney Weaver; actor (1949)
Clarence Williams; pianist and composer (1893)
Stephanie Zimbalist; actor (1956)
Bill Zorn; folk musician (1947)
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Garrett Marrero and an Attempted Cranial Extraction from The Rectal Cavity
Garrett Marrero and an Attempted Cranial Extraction from The Rectal Cavity
Garrett Marrero owns Maui Brewing Company. Period, end of story.
This will be short and sweet because it’s very simple:
Garrett Marrero owns Maui Brewing Company.
Period, end of story.
Garrett Marrero
He started Maui Brewing in 2005, after buying pioneering Hawaiian brewpub, Lahaina Fish & Game Brewery and Rotisserie. With partner, Melanie Oxley, Lahaina morphed into Maui Brewing, the success…
View On WordPress
0 notes