#Galleryyuhself/Marlon Darbeau/Guardian Group

[galleryyuhself]

“We began by considering the features Caribbean warmth and basic human communication. This brought us to the point where we analyzed ‘a smile”, which is a universal expression of positive energy.  Exploring further, we began to look at truly Caribbean nuances of warmth, joy, happiness, ease and peace of mind. This led us to consider symbols like hammocks, sailboats, actual sails. This brought us to a critical point of convergence of all of these ideas into a one single identity.

Paraphrased from Marlon Darbeau Creative Director regarding the Guardian Group Trademark redesign.