#Fonteva

[aptaria]

At Aptaria, we don't just implement solutions – we transform possibilities into reality.

"At Aptaria, we don't just implement solutions – we transform possibilities into reality." — Andrew Lawlor, CEO and Chief Architect of Aptaria.

Back in 2002, we started Aptaria right here in the Washington DC area with a simple mission: to deliver cost-effective, high-impact Salesforce solutions for associations, not-for-profits, and small to medium-sized businesses.

Since then, we’ve rolled out thousands of successful projects using Salesforce Nonprofit Cloud, Sales Cloud, Service Cloud, Community Experience Cloud, Marketing Cloud Account Engagement (formerly Pardot), the Einstein 1 AI platform, and more.

We help clients migrate from legacy AMS solutions like iMIS, Personify, NetForum, Fonteva, and Nimble to modern, agile Salesforce systems. What sets us apart is our team of Salesforce-certified pros who become your trusted advisors and success managers.

We’re here to make your goals achievable – with solutions that work for you and deliver value to your members and clients.

Visit our website to learn more.

[maplelms]

Empower Your Association's Lifelong Learning Journey with MapleLMS: Elevate Education and Boost Revenue

MapleLMS, the top association LMS, was created to support association members, partners, and external learners in their goal of lifelong learning.

A number of strong features provided by MapleLMS might help your association's educational efforts to the next level. Data-driven decision-making is made possible by Enhanced Decision-making, which makes it simple to monitor members' learning progress and get insightful knowledge through visual analytics.

White-labeling and Micro-sites are features of our platform, which takes brand visibility seriously. In addition to supporting your association's brand, branded mobile apps and white-labeled LMS solutions offer attractive options to sublicense microsites to partners and affiliates, generating additional money. MapleLMS smoothly integrates with Shopify integration and other eCommerce features for increased revenue generating.

In order to ensure seamless synchronization with well-known association management software like Nimble AMS and Fonteva, MapleLMS additionally enables Out-of-the-Box AMS Integration. The best option for associations wishing to succeed in the continuing education market is MapleLMS since its integration not only improves learning results but also creates chances for non-dues revenue generation. Use MapleLMS to open up a world of educational opportunities for your association.

[cosmicent]

Dreamforce 2018 was one of the coolest places to be this year in September. Lots of businesses, talent, entertainment and fun. It's a great experience to witness the takeover of the Moscone Center area for the huge event. Besides the consumption of space by the amazing Dreamforce props and constructed platforms, the surrounding businesses that partner with this Salesforce event treat the participants to many worthy activities, food and fun. Special shout out to all the business representatives and people who took their time to converse and share their story with us 👍. . . @instavrco @medalliainc #fonteva . . #Dreamforce2018 #Dreamforce #Salesforce #Trailblazer #SanFrancisco #MosconeCenter #California #IT #InformationTechnology #customerrelationshipmanagement #CRM #technology #software #Business #Conference #Music #Entertainment #food #fun #event #cosmicentertainment #cosmicentertainmentsf #cosmicent #cosmicenttv @cosmicentertainmentberkeley (at San Francisco, California) https://www.instagram.com/p/BokfCNXlMcZ/?utm_source=ig_tumblr_share&igshid=mlr551dlsg1f

[simplepassiveincome]

How Email Can Help Associations Thrive in an Online World

How Email Can Help Associations Thrive in an Online World

This is a guest post from Fonteva. Effective email marketing strategies are vital for associations, nonprofits, and businesses alike—especially in a time of uncertainty. Organizations everywhere are trying to stay top-of-mind for consumers, and the amount of digital clutter has only increased. That’s why walking through some top tips (and mistakes to avoid) for event marketing is crucial. This…

[virtual-events]

Choosing the Best Technology for Event Management

Event planners need to be masters of planning and detail. They’re responsible for making complex events go smoothly. That means intricate planning and management of schedules and event layouts. Human beings are unpredictable, and an event planner needs to make sure that situations involving large numbers of people unfold according to plan.

It’s a challenging job, and that’s why event planners turn to event management technology to help them out. Specialized software can help with event design, marketing, ticketing, guest registration, and more. Studies show that event management technology improves, on average, productivity by 27%, attendance by 20%, and profits by 20-30%.

Of course, the price of the technology is a business cost. But you can choose software that fits your budget. Some makers even offer some functions for free!

The right software for you depends on your needs and budget. Here are a few of the most prominent programs:

Social Tables offers help with event diagramming, venue sourcing, registration, and guest management. You can use their event planning tools for free to create scaled venue and guest diagrams.

Event Mobi is a tool for communicating with guests. It offers private chats, polling, and even gamification features. Event Mobi offers a free 14-day trial.

Attendify is a mobile app that offers online registration and event agenda tools. It also has a tool allowing you to link to the social media pages of your guests. Pricing is scaled to event size.

Gather is designed for venues to streamline their booking processes. It’s noted for its clean interface and email integration.

Tripleseat is also designed with venues in mind. It’s designed to facilitate sales as well as event planning, with detailed statistical breakdowns of event data.

Caterease facilitates communication between event planners and caterers. It has specialized tools to help create attractive menus for event meals along with corresponding ingredient lists and food prep instructions for the caterer.

Fonteva is a subscription service with a single annual fee, which makes it a good choice for businesses that handle a lot of events. It allows the event planner to create a microsite for the event.

There are many more possibilities out there. Shop carefully and choose the right technology for your company’s needs.

Click here for more information on hybrid event marketing.

[eprnews]

Fionta Named Services Partner by Fonteva https://eprnews.com/fionta-named-services-partner-by-fonteva-462777/

[sheet-music-for-teachers-school]

Guernsey County Senior Citizens Center - News - The Daily Jeffersonian - #News #Citizens #News #aePiot

Guernsey County Senior Citizens Center - News - The Daily Jeffersonian

Guernsey County Senior Citizens Center - News - The Daily Jeffersonian

The date of publishing: Mon, 18 Mar 2019 07:00:00 GMT

Retrieved from this feed on the date of: Fri 24 Apr 2020 17:03:12

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BlueBee Establishes Data Center in Mainland China, Expanding Global Coverage for Its Genomics Data Platform - PRNewswire

BlueBee Establishes Data Center in Mainland China, Expanding Global Coverage for Its Genomics Data Platform - PRNewswire

Wed, 09 Oct 2019 07:00:00 GMT

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Vikings ‘your name here’ bricks offered for stadium plaza - TwinCities.com-Pioneer Press

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Wed, 25 Mar 2015 07:00:00 GMT

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Serena Williams' Journey From Drake Drama to Under-the-Radar Happiness - E! Online

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Celemics Expedites Target Enrichment NGS Data Insights by Partnering With BlueBee on a Global Genomics Data Solution - PRNewswire

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Tue, 15 Oct 2019 07:00:00 GMT

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SunPeak - Wisconsin Solar Installer - Clean Energy Authority

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Mon, 04 Dec 2017 16:54:44 GMT

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The best Miami South Beach hotels - CNN

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Fonteva Expands Customer Community and Nearly Doubles Team in Strong 2018 - GlobeNewswire

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Vikings to sell more personalized pavers for U.S. Bank Stadium plaza - Minneapolis Star Tribune

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Noah Jeffries Memorial Sporting Clays Event to Benefit Law Enforcement Scholarships – Building a Legacy of Hope in the Face of Tragedy - PR.com

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As the Commercial Real Estate Market Slumps, Look for a More Tenant-Friendly Future - Xconomy

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Mobifalcon Releases New Local Shopping App for iOS - GlobeNewswire

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Retail Watch: High-intensity interval training built on martial arts foundation comes to Quakertown - Allentown Morning Call

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Penalties for unfair contract terms – what is the government waiting for? - Corporate/Commercial Law - Australia - Mondaq News Alerts

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FBI creates tip line to report public corruption in Maine, other states - Bangor Daily News

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Mon, 15 Dec 2014 08:00:00 GMT

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MEA spokesperson Gopal Baglay appointed joint secretary in the Prime Minister’s Office - Scroll.in

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[mcahalane]

Event Management Systems: Vital Tools for Virtual Events

With the growing impact of COVID-19 and the prioritization of social distancing, virtual events are gaining popularity. As this virtual shift continues, it’s important to ensure that you’re optimizing the online experience and keeping your attendees engaged behind the screen.  

Just like with in-person events, the attendee experience should remain a top priority. From the moment that someone…

[tak4hir0]

Demo Jam, a game show-style event where AppExchange partners demonstrate their technology in three minutes in front of a live audience that votes for their favorite demo, began at Salesforce in 2015 as a webinar series. In 2016, there were a handful of live sessions at Dreamforce. In 2017, we expanded to eight, and in 2018, there were even more.   Dreamforce 2019 was back with 11 Demo Jams and 51 partners. The winners of each Demo Jam across Dreamforce faced off in the Mega Demo Jam. One partner emerged victorious, winning their respective Demo Jam and then beating out all of the other winners in the Mega Demo Jam. See that winner below, along with the amazing partners that joined the fun, fought hard, and came out with some awe-inspiring demos. Winners throughout the week came back to compete for the big prize in the Mega Demo Jam. Not only did it include the biggest demo battle of the year, but it also featured special guests and tons of wild and crazy antics.   Hosts: Jeff Grosse, Joshua Hoskins, and Amanda Nelson Demos from the winners at Dreamforce 2019: Mogli SMS - MEGA and Salesforce.org WINNER Dun & Bradstreet - Beyond Apps winner Xactly Incent - Sales winner Jitterbit - Developer winner FormAssembly - Customer Service winner OwnBackup - Admin winner Copado - Finance winner CloudSense - Commerce winner Mogli rapping at the Mega Demo Jam Here's more of the Demo Jams at Dreamforce 2019, including the competing partners, livestream replays, and the amazingly entertaining hosts. Salesforce.org had two exciting Demo Jams focused on Salesforce Foundation partners. These partners help nonprofits and higher education organizations, and demonstrated how they do it in three minutes or less.   Hosts: Aleksandra Milcic Radovanovic, Mark Adcock, and Shirin Birjandi Demos from: DonorSearch - WINNER Classy Fonteva RallyBound KnowWho, Inc. Exponent Partners  DonorSearch wins the first Salesforce.org Demo Jam of Dreamforce 2019 Hosts: Joanna Iturbe, Tal Frankfurt, and Shirin Birjandi Demos from:   Mogli SMS - WINNER Enrollment RX TargetX iWave Gravyty   Winning Flow solution Consent Capture being demoed at the Salesforce Labs Demo Jam There’s more to AppExchange than apps. This Demo Jam covered components, bolts, Lightning data, flows, and more. Customers learned how to build and extend Salesforce in ways you never thought possible.   Hosts: Nik Panter, Ines Garcia, and Holly Rushton Demos from: Dun & Bradstreet (Lightning Data) - WINNER 7Summits (Bolt) Coveo (Component) Vidyard (Component) Appirio (Bolt) Dun & Bradstreet wins the Beyond Apps Demo Jam with their Lightning Data solution Out of the thousands of apps on AppExchange, the majority of solutions are sales-related. While it was tough to pick just five, we showed how to extend Sales Cloud and your Salesforce experience for your sales army in this Demo Jam.   Hosts: Adam Olshansky, Stephanie Foerst, and Miriam Kahn Demos from: Xactly Incent - WINNER DocuSign NC Squared NICE InContact Icertis Xactly Incent wins the Sales Demo Jam Development just got easier with AppExchange solutions for developers. From data backup to data uploads, to gauging the health of your Salesforce org and more, we covered it all with this developer-focused Demo Jam.   Hosts: Kerry McClauss, David Giller Demos from:   Jitterbit - WINNER Prodly Moover Elements.Cloud Odaseva Jitterbit wins the Developer Demo Jam Service Cloud and Field Service Lighting are important tools in the customer service agents’ toolbox, but so are AppExchange solutions. These service-related apps demonstrated how to save time, boost productivity, and run your entire customer service experience in Salesforce.   Hosts: Leyna Hoffer, Sandi Nuss Zellner, and Miriam Kahn Demos from: FormAssembly - WINNER Accounting Seed Aircall Fujitsu GLOVIA OM Natterbox Accounting Seed about to go on stage in the Customer Service Demo Jam Fight inefficiency and boost productivity by automating, streamlining, and accelerating every department. Here are five apps that do just that, in this exciting battle of the admin app demos.   Hosts: Jarrod Kingston, Monica Sandberg, and Holly Rushton Demos from:   OwnBackup - WINNER Formstack TaskRay Conga Conga demoing at the Admin Demo Jam If you were seeking ways to do more with Salesforce in the world of financial services or revenue operations, look no further than this Demo Jam. We showed five partners' finance-related solutions in three quick minutes.   Hosts: Gordon Lee, Barbara Christensen, and Hana Mandapat Demos from: Copado - WINNER PayPal Rootstock FinancialForce NewVoiceMedia Copado wins the Finance Demo Jam Did you know Commerce Cloud solutions are now on AppExchange? Now you can do more with Commerce Cloud than ever before, so we got excited about the next e-commerce move with this Demo Jam.   Hosts: Rebe De La Paz and Roy Gilad Demos from: CloudSense - WINNER Adyen BloomReach SessionM Zenkraft The big crowd at the Mega Demo Jam   Salesforce Labs are free apps built by Salesforce employees. They are unmanaged, open source packages that are ready for customization.   Friday, 11/22 at 10:30 a.m., AppExchange Theater, Moscone West, first floor Hosts: Charly Prinsloo and Sharon Klardie Demos from: Consent Capture (Flow) - WINNER Digital Store (Flow) In-App Guidance Eventforce Dunning & Collections Brunch Dreamin A bonus Demo Jam, Brunch Dreamin, featured the fearless leaders of the Community Conferences held around the globe. These hard working, event-planners-as- a-second-job, had three minutes to demo how they run their conferences. The winner was Down Under Dreaming Sydney. For even more Demo Jam fun, watch past Demo Jams and see the participants' apps right here on AppExchange at appdemojam.com.

[abhijeetpawar22]

Non Profit Software Industry 2020 Global Market Growth, Size, Share, Demand, Trends and Forecasts to 2025

Non Profit Software Market Insights 2020: Ask for the new Market Growth Insight reports on markets which have been directly and indirectly affected. Market forecasts include pre- and post-COVID-19 effect on the demand for Non Profit Software - Get PDF Sample Copy of the Report @ https://www.marketgrowthinsight.com/sample/116567

The Non Profit Software Industrial Chain, this report elaborates in depth on the concept, forms, applications and key players of the Non Profit Software industry. Deep analyzes on market status (2015-2020), patterns of enterprise competitiveness, advantages and disadvantages of enterprise products, developments in industrial growth (2020-2025), geographical characteristics of industrial structure and macroeconomic policies, industrial policy were also included. The function of product circulation and distribution channel will also be discussed, from raw resources to downstream buyers of this industry will be analyzed scientifically. Within a word, this report will help you create a panorama of industrial development and the Non Profit Software market features.

Major Players Covered in this Report are: Cvent, UNIT4, Microsoft, SAP, Morweb, Oracle, 360MatchPro, Intuit Inc., DonorSearch, Active Network, Qgiv, ClearView CRM, Double the Donation, Bloomerang, Blackbaud, Fonteva, Abila, DonorPerfect, Salesforce

Segmental Analysis: -

The Non Profit Software industry is segmented based on the applications, end-users, and type of products and services it offers. The report provides detailed data on the applications which drive the industry's growth. The report also discusses the products and services and end-users which make a significant contribution to the Non Profit Software industry revenue. The study also talks about new product developments in the industry.

Market Breakdown Data by Types:

Admission-Based Nonprofit Software

Donor Management Software

Donor Prospect Research Software

Fundraising Software

Others

Market Breakdown Data by Applications:

Large Enterprise

SMBs

To get Incredible Discounts on this Premium Report@ https://www.marketgrowthinsight.com/discount/116567

The Non Profit Software report contains market forecasts related to market size, sales, production, CAGR, Consumption, Gross Margin, Quality, and other significant factors. The report also provides a detailed overview of future market trends and innovations, while emphasizing the main driving and restraining forces for this sector. The study further elaborates on micro and macroeconomic aspects including the socio-political climate that is anticipated during the forecast period (2020-2025) to shape the demand for the Non Profit Software market. This also looks at the position of the Non Profit Software industry's leading market players including their corporate profile, financial summary and SWOT analysis.

Regional Insights:

The Non Profit Software market is segmented as North America, South America, Europe, Asia Pacific, and Middle East and Africa. Researchers have thoroughly studied about the historical market. With extensive research, experts have offered details on the current and the forecast demand made by these regions. The Non Profit Software report also includes highlights on the prevailing product demanded by end users and end customers for better understanding of product demand by producers. This will help the producers and the marketing executives to plan their production quantity and plan effective marketing strategies to more buyers. Businesses can hence, increase their product portfolio and expand their global presence. Non Profit Software market research report further offers information on the unexplored areas in these regions to help the producers to plan promotional strategies and create demand for their new and updated products. This will again help the manufacturers to increase their customers and emerge as leaders in the near future.

In this study, the years considered to estimate the market size of Non Profit Software are as follows:

History Year 2015-2019 Base Year 2020 Estimated Year 2020 Forecast Year 2020-2025

Research Objectives

To study and analyze the global Non Profit Software consumption (value & volume) by key regions/countries, product type and application, history data from 2014 to 2018, and forecast to 2025.

To understand the structure of Non Profit Software market by identifying its various sub-segments.

Focuses on the key global Non Profit Software manufacturers, to define, describe and analyze the sales volume, value, market share, market competition landscape, SWOT analysis and development plans in next few years.

To analyze the Non Profit Software with respect to individual growth trends, future prospects, and their contribution to the total market.

If You Have Any Query, Ask Our Experts@ https://www.marketgrowthinsight.com/inquiry/116567

About Us-

Market Growth Insight 100% Subsidiary of Exltech Solutions India, is a one stop solution for market research reports in various business categories. We are serving 100+ clients with 30000+ diverse industry reports and our reports are developed to simplify strategic decision making, on the basis of comprehensive and in-depth significant information, established through wide ranging analysis and latest industry trends.

Contact Us:

Direct Line: +1 3477675477 (US) Email: sales@marketgrowthinsight.com Web: https://www.marketgrowthinsight.com

[marketnewsri]

Society Management Software Market Growth Drivers, Statistics and Forecast Report 2020-2026

June 29, 2020: In this report, Radiant Insights offers a comprehensive analysis of key market trends in the global Society Management Software market. It also includes discussion on historical trends, current market status, competitive landscape, growth opportunities and challenges which are backed by factful feedbacks. The report extensively provides quantitative analysis of the industry from 2014-2026,by Region, Type, Application. Consumption assessment by application, production by type in different regions. Furthermore, the report quantifies the market share held by the major players of the industry and provides an in-depth view of the competitive landscape. The market size in terms of revenue (USD) and production is calculated for the study period along with the details of the factors affecting the market growth (drivers and restraints). The worldwide market for Society Management Software market will reach xxx Million USD in 2020 and is expected to grow at a CAGR of xx% 2021-2026. Geographically, global Society Management Software market competition by top manufacturers, with production, price, revenue (value) and market share for each manufacturer; the top players including •    IMIS •    Fonteva •    MemberClicks •    YourMembership •    Daxko Operations •    MemberSuite •    GrowthZone •    StarChapter •    SilkStart •    MemberLeap •    WebLink Connect •    NetFORUM •    Personify360 •    Aptify •    SubHub •    Wild Apricot •    Daxko Engage •    Billhighway •    ClearVantage •    MemberMax •    Daxko Accounting •    AssociationVoice •    ClubRunner •    PerfectMind •    Raklet Request a Free Sample Copy of this Report @ https://www.radiantinsights.com/research/global-society-management-software-market-analysis/request-sample On the basis of product, we research the production, revenue, price, market share and growth rate, primarily split into •    On-Premise •    Cloud-Based For the end users/applications, this report focuses on the status and outlook for major applications/end users, consumption (sales), market share and growth rate of Society Management Software for each application, including •    Small Business •    Medium-sized Business •    Large Business Production, consumption, revenue, market share and growth rate are the key targets for Society Management Software from 2014 to 2026 (forecast) in these regions •    China •    USA •    Europe •    Japan •    Korea •    India •    Southeast Asia •    South America     Download Full Research Report @ https://www.radiantinsights.com/research/global-society-management-software-market-analysis Table of Contents 1 Report Overview    1.1 Definition    1.2 Manufacturers and Regions Overview        1.2.1 Manufacturers Overview        1.2.2 Regions Overview    1.3 Type Overview    1.4 Application Overview    1.5 Industrial Chain        1.5.1 Society Management Software Overall Industrial Chain        1.5.2 Upstream        1.5.3 Downstream        1.5.4 Economic/Political Environment 2 Global Society Management Software Market Assesment by Types    2.1 Overall Market Performance        2.1.1 Product Type Market Performance (Volume)        2.1.2 Product Type Market Performance (Value)    2.2 China Society Management Software Market Performance    2.3 USA Society Management Software Market Performance    2.4 Europe Society Management Software Market Performance    2.5 Japan Society Management Software Market Performance    2.6 Korea Society Management Software Market Performance    2.7 India Society Management Software Market Performance    2.8 Southeast Asia Society Management Software Market Performance    2.9 South America Society Management Software Market Performance About Radiant Insights: At Radiant Insights, we work with the aim to reach the highest levels of customer satisfaction. Our representatives strive to understand diverse client requirements and cater to the same with the most innovative and functional solutions. Media Contact: Michelle Thoras. Corporate Sales Specialist Radiant Insights, Inc. Phone: +1-415-349-0054 Toll Free: 1-888-928-9744 Email: sales@radiantinsights.com Web: https://www.radiantinsights.com/                                                                                                                                                                                                                                                                                                                                

[daisyri-me]

Society Management Software Sales Market 2026 Analysis, Growth and Demand Forecast – Radiant Insights

In this report, according to this study, over the next five years the Society Management Softwaremarket will register a xx% CAGR in terms of revenue, the global market size will reach US$ xx million by 2026, from US$ xx million in 2020. In particular, this report presents the global market share (sales and revenue) of key companies in Society Management Softwarebusiness.

Get Exclusive Free Sample Copy Of This Report @ https://www.radiantinsights.com/research/global-society-management-software-sales-market/request-sample

Society Management Software market development trend, sales volume and sales value  (million USD) forecast in regional market, the main regions are China, USA, Europe, India, Japan, Korea, South America, Southeast Asia.

Sales forecast by type/application from 2021-2026

Industry chain, downstream and upstream information is also included.

Geographically, this report split global into several key Regions, with sales (K Units), revenue (M USD), market share and growth rate of Society Management Software for these regions, from 2014 to 2026 (forecast), covering

·         China

·         USA

·         Europe

·         Japan

·         Korea

·         India

·         Southeast Asia

·         South America

Global Society Management Software market competition by top manufacturers/players, with Society Management Software sales volume, Price (USD/Unit), revenue (M USD) and market share for each manufacturer/player; the top players including

·             IMIS

·             Fonteva

·             MemberClicks

·             YourMembership

·             Daxko Operations

·             MemberSuite

·             GrowthZone

·             StarChapter

·             SilkStart

·             MemberLeap

·             WebLink Connect

·             NetFORUM

·             Personify360

·             Aptify

·             SubHub

·             Wild Apricot

On the basis of product, this report displays the production, revenue, price, market share and growth rate of each type, primarily split into

·             On-Premise

·             Cloud-Based

On the basis on the end users/applications, this report focuses on the status and outlook for major applications/end users, sales volume, market share and growth rate of Society Management Software for each application, including

·             Small Business

·             Medium-sized Business

·             Large Business

View Full Report with TOC @ https://www.radiantinsights.com/research/global-society-management-software-sales-market

About Radiant Insights

Radiant Insights is a platform for companies looking to meet their market research and business intelligence requirements. We assist and facilitate organizations and individuals procure market research reports, helping them in the decision making process. We have a comprehensive collection of reports, covering over 40 key industries and a host of micro markets. In addition to over extensive database of reports, our experienced research coordinators also offer a host of ancillary services such as, research partnerships/ tie-ups and customized research solutions.

Media Contact: Michelle Thoras 201 Spear Street 1100, Suite 3036, San Francisco, CA 94105, United States Tel: 1-415-349-0054 Toll Free: 1-888-928-9744 Mail: sales@radiantinsights.com

Web: http://www.radiantinsights.com/

[yogeshmalik]

Fonteva Awarded Patent for Fonteva Framework - StreetInsider.com https://ift.tt/2SG98LJ

[reportsandmarkets]

Society Management Software Market Analysis 2019 Top Growing Companies: iMIS ,Fonteva ,MemberClicks ,YourMembership ,Daxko Operations ,MemberSuite ,GrowthZone ,StarChapter ,SilkStart

Society Management Software Market Analysis 2019 Top Growing Companies: iMIS ,Fonteva ,MemberClicks ,YourMembership ,Daxko Operations ,MemberSuite ,GrowthZone ,StarChapter ,SilkStart

Society Management Software Market Research Report 2019

The report firstly introduced the Society Management Software basics: definitions, classifications, applications and industry chain overview; industry policies and plans; product specifications; manufacturing processes; cost structures and so on. Then it analyzed the world’s main region market conditions, including the product price, profit,…

[gustavowilh]

4 Segmentation Strategies to Strengthen Mobile Customer Engagement

Any business knows that the key to reaching customers is by meeting them where they are. We know associations best, but every modern organization, for-profit or nonprofit, needs smart mobile engagement strategies. Businesses need to be able to communicate with their customers, after all!

The business models may be different, but the goals are the same: to increase engagement with your target audience and provide more opportunities for conversion.

Today, the easiest way to reach anyone—friends, family, neighbors, coworkers—is via their mobile devices. Many people use their phones to access the internet more than they use desktop computers. That’s why mobile marketing is so crucial: if you can reach your customers where they are, you’ll be more effective in your overall engagement strategy.

However, meeting individuals where they are is only half the battle. The other half of customer engagement is marketing to them in ways they are interested in and want to respond to. If you promote irrelevant or uninteresting content to them, they’re going to think of your brand as irrelevant or uninteresting. Code red!

Instead of allowing this to happen, there is one smart strategy that your business can use to meet your mobile engagement benchmarks and build stronger connections between your business and your community of customers. That strategy is customer segmentation.

You may already know all about segmentation, but here’s a refresher course: segmentation is when you split up your entire consumer base into smaller groups by commonalities in behavior or demographics in order to more effectively target them.

In this article, we discuss different ways to segment your customers, as well as what to do with your segments. Use this list as a guide to understand:

How to segment by age

How to segment by gender

How to segment by previous engagement history

How to reach each segment effectively

With these ideas, you’ll be able to advertise better, improve supporter retention, and strengthen your communication strategies all in one fell swoop. If you’re ready to learn more, let’s get started.

1. How to segment by age

One of the most effective ways to segment your supporter base is by general age ranges. This is a useful tool because you can make a few different educated guesses about their preferences based on age group.

However, before we get into how segmenting by age can work, we need to discuss one important thing: the tools you need to segment your supporters! In order to efficiently sort your donors into different categories, you need two things: a strong CRM, and plenty of supporter data.

A customer relationship manager, or CRM, is software that helps your business keep track of all the relationships that you have. From one-time customers to repeat purchasers to VIP consumers, a robust CRM is necessary for keeping track of contact information and engagement history (which we’ll discuss the importance of later).

If you need help choosing CRM software, check out this membership CRM guide from Fonteva to get started.

Once you have great software, you need to start collecting supporter data. Supporter data includes anything that you might need to know about your customers, including:

Contact information (which can include social media handles)

Demographic information like age, gender, and nationality

History of engagement with your business

Geographic location

However, let’s lay down some ground rules first. As a marketer, you’ve probably followed the developments of the GDPR policies in Europe, or General Data Protection Regulations. While it’s an EU policy, you still have to comply if your business has EU customers. It’s only a matter of time before the US adopts a similar framework, especially given the recent hearings held by the Federal Trade Commission.

In order for your segmentation strategy to work, you have to know about your consumers. But it won’t be worth it if you obtain the information illegally. Keep in mind the big three rules of the GDPR:

Consent to use information must be explicit and verifiable.

Your customers have the ultimate power over how their information is used.

You as a business have to provide transparency regarding how you’ll use their information.

As long as you keep these three things in mind, you can gather information legally and continue on your way. After all, the best way to learn about your customers is to just ask!

Now, let’s talk about how age can influence your engagement strategy. What ages are your customer personas? (If you don’t already use customer personas, you should look into it. Having a concrete, if fictional, persona with values and preferences as an example makes marketing decisions easier.)

Next, in order to engage these segments effectively, find out where they’re spending their time online. For example, all age groups use Facebook, but Twitter is the realm of the young and hip and LinkedIn is for older working professionals. Of course, there are exceptions to every rule, but these generalizations are based in fact.

Create specific advertisements or outreach strategies for each platform/age group, and then see what happens! For example, an ad targeted towards a younger crowd on a younger app like Instagram will be more useful to you than one pointed towards everyone on Facebook. A more nuanced and targeted marketing effort will always be more effective than a general one.

2. Segment by gender

Another strong segmentation strategy to strengthen your mobile customer engagement is gender. This gives you an easy way to split your supporter population into two smaller groups without having to know more than some basic information about them.

Segmenting by gender in conjunction with age also gives your company the opportunity to more deeply connect with the younger generations, who demand corporate responsibility and informative, intelligent, and funny marketing outreach.

Learning more about your customers is crucial and requires an honest, open dialogue. For example, women tend to put more thought into their purchases, and desire a relationship rather than just the transaction. In order to help facilitate this desire as well as encourage brand loyalty, build a community your customers can use to build those relationships and make smarter purchasing decisions.

Other ways to build community include:

Creating a forum on your app for people to ask questions about the product and their experiences around it.

Establish a hashtag for people to use online with posts regarding your product and their experiences with it.

Distribute surveys to your customers that allows them to share their experiences with you and others.

For example, association management systems are built to promote conversation and networking among the members of the association. Your business could benefit from the same idea, by creating a community around your brand and through your business’s app.

Creating a community to help you learn more about your supporters and them learn about you is a strong way to make segmentation work for your engagement strategy.

3. Segment by previous history of engagement

You already know customer retention is a key metric for analyzing your engagement strategy. With careful segmentation strategies you can easily increase customer loyalty and strengthen connections with your best customers.

How? Through segmenting by previous history of engagement. You don’t want to reach out to first-time customers and dedicated loyalty-club members in the same way. Communicating with both through the same message does neither group any good.

Instead, split your customer base into different sections like these:

One-time buyers, who purchased something once and haven’t returned.

Seasonal buyers, like those you see every holiday season and then not again until next year.

Semi-regular buyers, who appear every two or three months.

Dedicated customers, who are the backbone of your customer base.

These people will all respond better to different engagement strategies, and you’ll have more success after splitting them up. You don’t have the same conversion goals for dedicated customers as you would for one-time buyers, so why would you try to achieve different goals with the same engagement strategy?

Customer retention is the name of the game, so focus on increasing mobile engagement through all levels of supporters through targeted emails, social media campaigns, and perhaps even using your business’s app to inspire engagement.

When you send email marketing campaigns to different segments, feel free to address them in different ways. “We miss you” might be an appropriate subject line for a seasonal or semi-regular buyer, and you could probably address a dedicated consumer as “Dear friend”. These types of familiar phrases will make them appreciate you noticing their business.

In order to gain feedback that you can use to improve your business, send surveys through your mobile app to each tier of customer. Find out what keeps your dedicated customers coming back, as well as what drove away your one-time consumer.

When you segment by your consumers’ previous histories of engagement, you can more effectively inspire mobile engagement and increase customer retention.

4. How to reach your segments effectively

We’ve talked a lot about segments and offered a few suggestions for how to reach them, but now it’s time to figure out how to use customer segmentation to strengthen your mobile customer engagement strategy.

Mobile is important today, and it’s only going to grow more and more. It now accounts for 65% of all digital media time, and that number will probably only go up. It’s crucial for your marketing strategy that your efforts are as strong, if not stronger, on mobile.

So after you’ve segmented your supporter base, keep in mind some easy tips for proactively engaging them on mobile:

Send your segments information they’re genuinely interested in. Given what you know about them, you can make some educated guesses about where their passions and values lie. Once you have that figured out, you can send them newsletters, updates, and more that they’ll genuinely enjoy reading.

Collect feedback! There’s no better way to improve your mobile strategy than to hear it from your supporters themselves. Ask them about your marketing strategies, your products, your customer service, your app, and more. Plus, your supporters will feel appreciated by your attention to their responses.

Create a sense of community. Whether that’s through a membership program or an app-based forum, your supporters should feel a connection to your brand and others who use your product or services. When their engagement with your business is anchored by more than just their purchases, they’re more likely to remain loyal.

While all these ideas will help you increase engagement, none of that will matter if they can’t access your messages or forums on mobile. To ensure your mobile customer engagement strategy is as strong as it can be, make sure your emails and website design are completely mobile-responsive and accessible on any device.

Mobile customer engagement is going to be a crucial aspect of your business’s strategy, but don’t stress! With a smart segmentation plan, you can communicate better and build stronger bonds with your consumers.

The post 4 Segmentation Strategies to Strengthen Mobile Customer Engagement appeared first on Apptentive.

from Blogger http://gustavowilh.blogspot.com/2019/04/4-segmentation-strategies-to-strengthen.html via IFTTT

[michaelmikkelson]

4 Segmentation Strategies to Strengthen Mobile Customer Engagement

Any business knows that the key to reaching customers is by meeting them where they are. We know associations best, but every modern organization, for-profit or nonprofit, needs smart mobile engagement strategies. Businesses need to be able to communicate with their customers, after all!

The business models may be different, but the goals are the same: to increase engagement with your target audience and provide more opportunities for conversion.

Today, the easiest way to reach anyone—friends, family, neighbors, coworkers—is via their mobile devices. Many people use their phones to access the internet more than they use desktop computers. That’s why mobile marketing is so crucial: if you can reach your customers where they are, you’ll be more effective in your overall engagement strategy.

However, meeting individuals where they are is only half the battle. The other half of customer engagement is marketing to them in ways they are interested in and want to respond to. If you promote irrelevant or uninteresting content to them, they’re going to think of your brand as irrelevant or uninteresting. Code red!

Instead of allowing this to happen, there is one smart strategy that your business can use to meet your mobile engagement benchmarks and build stronger connections between your business and your community of customers. That strategy is customer segmentation.

You may already know all about segmentation, but here’s a refresher course: segmentation is when you split up your entire consumer base into smaller groups by commonalities in behavior or demographics in order to more effectively target them.

In this article, we discuss different ways to segment your customers, as well as what to do with your segments. Use this list as a guide to understand:

How to segment by age

How to segment by gender

How to segment by previous engagement history

How to reach each segment effectively

With these ideas, you’ll be able to advertise better, improve supporter retention, and strengthen your communication strategies all in one fell swoop. If you’re ready to learn more, let’s get started.

1. How to segment by age

One of the most effective ways to segment your supporter base is by general age ranges. This is a useful tool because you can make a few different educated guesses about their preferences based on age group.

However, before we get into how segmenting by age can work, we need to discuss one important thing: the tools you need to segment your supporters! In order to efficiently sort your donors into different categories, you need two things: a strong CRM, and plenty of supporter data.

A customer relationship manager, or CRM, is software that helps your business keep track of all the relationships that you have. From one-time customers to repeat purchasers to VIP consumers, a robust CRM is necessary for keeping track of contact information and engagement history (which we’ll discuss the importance of later).

If you need help choosing CRM software, check out this membership CRM guide from Fonteva to get started.

Once you have great software, you need to start collecting supporter data. Supporter data includes anything that you might need to know about your customers, including:

Contact information (which can include social media handles)

Demographic information like age, gender, and nationality

History of engagement with your business

Geographic location

However, let’s lay down some ground rules first. As a marketer, you’ve probably followed the developments of the GDPR policies in Europe, or General Data Protection Regulations. While it’s an EU policy, you still have to comply if your business has EU customers. It’s only a matter of time before the US adopts a similar framework, especially given the recent hearings held by the Federal Trade Commission.

In order for your segmentation strategy to work, you have to know about your consumers. But it won’t be worth it if you obtain the information illegally. Keep in mind the big three rules of the GDPR:

Consent to use information must be explicit and verifiable.

Your customers have the ultimate power over how their information is used.

You as a business have to provide transparency regarding how you’ll use their information.

As long as you keep these three things in mind, you can gather information legally and continue on your way. After all, the best way to learn about your customers is to just ask!

Now, let’s talk about how age can influence your engagement strategy. What ages are your customer personas? (If you don’t already use customer personas, you should look into it. Having a concrete, if fictional, persona with values and preferences as an example makes marketing decisions easier.)

Next, in order to engage these segments effectively, find out where they’re spending their time online. For example, all age groups use Facebook, but Twitter is the realm of the young and hip and LinkedIn is for older working professionals. Of course, there are exceptions to every rule, but these generalizations are based in fact.

Create specific advertisements or outreach strategies for each platform/age group, and then see what happens! For example, an ad targeted towards a younger crowd on a younger app like Instagram will be more useful to you than one pointed towards everyone on Facebook. A more nuanced and targeted marketing effort will always be more effective than a general one.

2. Segment by gender

Another strong segmentation strategy to strengthen your mobile customer engagement is gender. This gives you an easy way to split your supporter population into two smaller groups without having to know more than some basic information about them.

Segmenting by gender in conjunction with age also gives your company the opportunity to more deeply connect with the younger generations, who demand corporate responsibility and informative, intelligent, and funny marketing outreach.

Learning more about your customers is crucial and requires an honest, open dialogue. For example, women tend to put more thought into their purchases, and desire a relationship rather than just the transaction. In order to help facilitate this desire as well as encourage brand loyalty, build a community your customers can use to build those relationships and make smarter purchasing decisions.

Other ways to build community include:

Creating a forum on your app for people to ask questions about the product and their experiences around it.

Establish a hashtag for people to use online with posts regarding your product and their experiences with it.

Distribute surveys to your customers that allows them to share their experiences with you and others.

For example, association management systems are built to promote conversation and networking among the members of the association. Your business could benefit from the same idea, by creating a community around your brand and through your business’s app.

Creating a community to help you learn more about your supporters and them learn about you is a strong way to make segmentation work for your engagement strategy.

3. Segment by previous history of engagement

You already know customer retention is a key metric for analyzing your engagement strategy. With careful segmentation strategies you can easily increase customer loyalty and strengthen connections with your best customers.

How? Through segmenting by previous history of engagement. You don’t want to reach out to first-time customers and dedicated loyalty-club members in the same way. Communicating with both through the same message does neither group any good.

Instead, split your customer base into different sections like these:

One-time buyers, who purchased something once and haven’t returned.

Seasonal buyers, like those you see every holiday season and then not again until next year.

Semi-regular buyers, who appear every two or three months.

Dedicated customers, who are the backbone of your customer base.

These people will all respond better to different engagement strategies, and you’ll have more success after splitting them up. You don’t have the same conversion goals for dedicated customers as you would for one-time buyers, so why would you try to achieve different goals with the same engagement strategy?

Customer retention is the name of the game, so focus on increasing mobile engagement through all levels of supporters through targeted emails, social media campaigns, and perhaps even using your business’s app to inspire engagement.

When you send email marketing campaigns to different segments, feel free to address them in different ways. “We miss you” might be an appropriate subject line for a seasonal or semi-regular buyer, and you could probably address a dedicated consumer as “Dear friend”. These types of familiar phrases will make them appreciate you noticing their business.

In order to gain feedback that you can use to improve your business, send surveys through your mobile app to each tier of customer. Find out what keeps your dedicated customers coming back, as well as what drove away your one-time consumer.

When you segment by your consumers’ previous histories of engagement, you can more effectively inspire mobile engagement and increase customer retention.

4. How to reach your segments effectively

We’ve talked a lot about segments and offered a few suggestions for how to reach them, but now it’s time to figure out how to use customer segmentation to strengthen your mobile customer engagement strategy.

Mobile is important today, and it’s only going to grow more and more. It now accounts for 65% of all digital media time, and that number will probably only go up. It’s crucial for your marketing strategy that your efforts are as strong, if not stronger, on mobile.

So after you’ve segmented your supporter base, keep in mind some easy tips for proactively engaging them on mobile:

Send your segments information they’re genuinely interested in. Given what you know about them, you can make some educated guesses about where their passions and values lie. Once you have that figured out, you can send them newsletters, updates, and more that they’ll genuinely enjoy reading.

Collect feedback! There’s no better way to improve your mobile strategy than to hear it from your supporters themselves. Ask them about your marketing strategies, your products, your customer service, your app, and more. Plus, your supporters will feel appreciated by your attention to their responses.

Create a sense of community. Whether that’s through a membership program or an app-based forum, your supporters should feel a connection to your brand and others who use your product or services. When their engagement with your business is anchored by more than just their purchases, they’re more likely to remain loyal.

While all these ideas will help you increase engagement, none of that will matter if they can’t access your messages or forums on mobile. To ensure your mobile customer engagement strategy is as strong as it can be, make sure your emails and website design are completely mobile-responsive and accessible on any device.

Mobile customer engagement is going to be a crucial aspect of your business’s strategy, but don’t stress! With a smart segmentation plan, you can communicate better and build stronger bonds with your consumers.

The post 4 Segmentation Strategies to Strengthen Mobile Customer Engagement appeared first on Apptentive.