#FoamexPrinting

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Boost Your Brand’s Presence with Free Standing Display Units

In today's competitive marketplace, ensuring your brand stands out is crucial. Whether you're a retailer looking to attract customers or an exhibitor at an event, brand visibility plays a pivotal role in boosting sales. One of the most effective ways to increase brand presence is by using Free Standing Display Units (FSDUs). These versatile display solutions can take your marketing efforts to the next level. Let’s dive into why FSDUs are an essential tool for promoting your brand.

What is a Free Standing Display Unit (FSDU)?

A Free Standing Display Unit - FSDU is a standalone display structure that can be used to showcase products or advertisements in retail stores, trade shows, and events. These displays do not need to be attached to a wall or any fixed structure, which makes them incredibly versatile.

Types of FSDUs: FSDUs come in various forms such as floor-standing, countertop, or even mobile units that can be moved around for maximum exposure.

Materials Used: Depending on the brand's needs, FSDUs are typically made from durable materials like cardboard, wood, or acrylic. These materials are chosen for their ability to hold products securely while still offering an attractive display.

Standee Integration: FSDUs can often incorporate standee features, allowing for additional messaging or branding on the structure itself.

Advantages of Using FSDUs for Brand Promotion

The use of Free Standing Display Units offers several key advantages in terms of brand promotion:

Increased Visibility: FSDUs help products stand out in high-traffic areas, ensuring your brand gets noticed by customers.

Flexibility in Placement: These units can be placed anywhere in a store or event space. Whether you want to showcase your products near the checkout counter or in the middle of a high-traffic aisle, FSDUs can be moved to the most effective locations.

Cost-Effective: Compared to traditional display fixtures like shelving units or counters, FSDUs are much more affordable. Their lightweight and modular design make them an excellent choice for businesses on a budget.

How FSDUs Drive Sales

Using Free Standing Display Units (FSDUs) in retail or event spaces helps to catch consumers' attention and can increase product visibility. Their strategic placement encourages impulse buys by highlighting promotions or new products, making them a powerful tool for driving sales and enhancing customer engagement.

Encouraging Impulse Buying: Studies show that products placed on Free Standing Display Units are more likely to attract attention and drive impulse purchases.

Increased Engagement: FSDUs can be strategically placed in high-traffic areas, giving your brand continuous exposure.

Real-Life Examples: Numerous brands have successfully used FSDUs to boost sales. For instance, at major trade shows, companies that placed their products on custom-designed FSDUs saw a 20% increase in product visibility and a 15% boost in sales conversions.

Designing the Perfect FSDU for Your Brand

The key to success with FSDUs lies in their design. A well-designed FSDU can make all the difference in how your brand is perceived by customers.

Customisation: You can tailor FSDUs to fit your specific brand needs, from custom graphics to the perfect size and colour scheme. The more personalised the unit, the more effective it will be at catching the eye of potential customers.

Graphics and Messaging: A standout FSDU should feature bold graphics and clear messaging that communicates the unique selling points of your product. Think of it as a mini-billboard for your brand!

Incorporating Standee Features: Including standee elements can allow for additional space for your brand's messaging, enhancing the overall display. This can further increase customer interaction and engagement.

Conclusion

Free Standing Display Units (FSDUs) are an invaluable tool in boosting your brand's presence and driving sales. Their flexibility, cost-effectiveness, and eye-catching designs make them an essential component of any retail or event marketing strategy. At Foamex Printing Company, we specialise in creating custom FSDUs that perfectly align with your brand’s goals. Whether you're looking to promote a new product or enhance your visibility at a trade show, FSDUs are the way to go.

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From signage to displays, A4 foamex boards do it all! Get yours printed at ez printers today.

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10 Things You Need to Know About Foamex

Foamex has become quite a popular material in recent times for signage printing, with a lot of brands choosing Foamex printing for their indoor as well as outdoor signage. The versatility and affordability of the material has made it well worth the popularity, so much so that it is one of the most widely used materials today. So let's take a look into the world of Foamex Board and talk about 10 really interesting facts that are sure to interest you and tell you more about this fantastic material that has taken the signage printing world by storm:

Foamex does not refer to the material per se, the material is actually expanded vinyl, and Foamex is the name of the brand. Produced in Switzerland, the company generally supplies the board across the globe and has patented it.

When looking into the creation of Foamex as a material, it was made by compressing PVC foam (don't let the name fool you, it really does not mean that there is any foam in it) to create a board that was durable and also all-weather resistant.

Foamex is rigid in nature and is also hardwearing. Owing to this fact, Foamex is also lightweight, which makes it so perfect for use in outdoor and indoor signage both. While the heavier materials come with the headache of affixing it as well as transporting it, Foamex Board, on the other hand owing to its lightweight nature, does not pose any of these problems.

Since we mentioned earlier that the material is all weather resistant, this means that the changes in temperature or humidity will not end up affecting it. When you compare it to other lighter materials like Correx, that doesn't do so well in outdoor conditions, Foamex, on the other hand, is perfect for both indoor and outdoor usage, so much so that its longevity ranges from somewhere between 3 to 5 years when used outdoors.

Exactly suited for signage printing, a Foamex board can give you vivid results and really bring your designs to life. You can use various kinds of finishes on your signage, which will give it a professional touch and also an air of being expensive. Hence, when you are looking for cost-effective ways to create professional signage that will also last Foamex becomes one of the best options out there.

Signage made out of Foamex is quite easy to mount and one of the best things about them is the fact that they can be affixed to almost any surface, so much so that you could even use double-sided tape or Velcro to mount them with ease and not have to worry about anything.

Foamex is quite easy to customize owing to its lightweight nature, this means that you can mould it to any size as well as design with something as simple as the conventional tools that are used like a jigsaw, drill, etc.

Another great thing about a Foamex Board is the variety of colours that are available in it. Offered in a wide range of colours, it is quite easy to find a sheet in the colour that you are looking for. However, if you are not looking for coloured sheets in particular, the crisp white colour of Foamex is perfect for you to print your designs on it, giving you a vivid payoff.

Apart from using it just for signage, a Foamex board can also be used for personal purposes in your home. You can use them as decorative whenever you want to cover your walls which might have some imperfections in terms of surface texture or even a bad patch that you want to cover.

Another really unique and exciting feature of a Foamex sheet is that you can use a technique which is known as wrapping, which is generally done to the corners of the board. When this technique is applied, you will generally not need a frame to display your board, and it can act as a standalone entity.

With the different kinds of usage and purposes that we told you about, you can understand how Foamex is such a versatile material that can be used for almost any sort of printing needs! So be it thinking about using it for indoor signage or for outdoor signage purposes, it can suit and serve all your needs without any sort of hassles coming your way. Ranging from how easy it is to transport and mount, to the varied options you get in terms of sizes, and colours Foamex printing when well utilised can go a long way in giving you fantastic results that will only help you in creating the right kind of promotional material for your business.