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When To Choose Umbraco As A CMS?
Every project is unique and each has its own set of goals and requirements , which can affect the selection of a CMS. When Umbraco is the best alternative?
In this article, I'll attempt to clear out the main factors that lead to a decision on Umbraco Development.
Umbraco Development CMS is a free service and simple to use
A tool that lets you to create pages, edit and manage content, and control SEO is exactly what you want.
You would like to enhance the content editor experience
Umbraco offers a range of embedded functionality that helps editors manage their work with content
A natural interface
The admin interface is ready for desktop, mobile and mobile support
Two models can be used to create multilingual websites
Support for advanced editorial flow
Publication on the date
Image processing and media library features
There are several kinds of field editors.
SEO Friendly
There are a number of SEO plugins to install to Umbraco to assist Google Search Engine Optimization best practices.
It's not "Blogging-Only"
Umbraco is great for company websites when there is an SEO team a marketer editors, or other professionals.
It is possible to use Umbraco as a blogging platform but If you intend to use it solely for blogging, WordPress or online blog engine can do the job.
Microsoft-based products are renowned for their security and reliability. Umbraco is a Microsoft-based program utilizes the very best of its technology. Dotcrafted is a software development firm that specializes in Umbraco development as well as Episerver development. We provide design, consultation, training, and implementation services for both platforms.
Follow the GDPR
Umbraco provides out of the box, easy-to-use capabilities to handle sensitive data.
Microsoft-based Infrastructure
Umbraco is an appropriate choice If your company has Microsoft based infrastructure or you want to use Microsoft products based on Microsoft.
.NET or ASP.NET the developers in your team
Umbraco can be easily adopted by anyone .NET developer who has web development expertise.
Confidence
Umbraco provides straight-from-the-box Azure-based cloud solutions. Enterprise level clients can find a useful possibility to get high-end service.
Performance
Umbraco-based solutions are optimized to provide performance straight out of the box, without the need for any modifications or plugins.
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Digital Experience Platform Market Size Worth An Estimated Value of USD 15.80 Billion By 2025
The global digital experience platform market size is projected to reach USD 15.80 billion by 2025, expanding at a CAGR of 10.9% from 2019 to 2025, based on a new study conducted by Grand View Research, Inc. The growing inclination of companies for developing customer centric strategies to deliver superior customer interaction is expected to drive the growth. Furthermore, the adoption of digital platforms by large Multi-national Companies (MNCs) and Small and Medium Enterprises (SMEs) as the primary channel for customer service and engagement is also anticipated to propel the adoption Digital Experience Platforms (DXPs).
The digital experience platform enables companies to design and deliver personalized user experience across multiple channels, touchpoints, and devices throughout the customer interaction and engagement process. DXP can be a single offering, however, in most of the cases, it usually consists of integrated set of technologies such as digital Content Management System (CMS), Web Experience Management (WEM), and related services. The capability of the DXPs to provide an architecture for companies to deliver connected customer experiences, digitize business operations, and gather actionable customer insight is expected to drive its adoption over the forecast period.
Due to the confluence of factors, such as digital transformation and disruption, many companies are now radically reengineering their business practices to be extremely customer oriented. Hence, the companies focus on digital experience platforms due to their omnichannel orchestrations and superior content customization and management capability. They leverage these capabilities to provide an integrated multi-channel experience spanning across applications, portals, websites, and devices. Due to the growing demand for DXPs across multiple end-use industries, the key solution providers in the digital experience platform market are aggressively focusing on acquisitions and new product development to establish a strong presence in the fragmented market.
Request a free sample copy or view report summary: Digital Experience Platform Market Report
Digital Experience Platform Market Report Highlights
Platform segment dominated the digital experience platform (DXP) market in 2018 and is also anticipated to emerge as the fastest-growing segment over the forecast period owing to increasing adoption of the component by organizations to deliver superior customer interaction and engagement
The cloud segment is expected to gain traction over the forecast period owing to the growing preference for cloud based DXPs due to the rapid deployment capability and reduced investments in physical infrastructure
Business-to-Consumer (B2C) application is anticipated to witness the fastest CAGR over the forecast period due to the increasing demand for content personalization to enable superior customer engagement
The retail segment is anticipated to witness significant growth over the next six years owing to the rapid growth of online B2C and B2B e-tailers and the increased focus on omnichannel marketing
Asia Pacific is expected to expand at the fastest CAGR from 2019 to 2025 owing to the growing consumer preference coupled with high adoption of web and mobile shopping applications in developing countries such as India and China
Key players operating in the market include Acquia Inc.; Adobe; CoreMedia AG; Episerver; IBM Corporation; Liferay Inc.; Oracle Corporation; Microsoft Corporation; SAP SE; Open Text Corporation; Salesforce.com, Inc.; and Sitecore among others
Digital Experience Platform Market Segmentation
Grand View Research has segmented the global digital experience platform market on the basis of component, deployment, application, end use, and region:
Digital Experience Platform Component Outlook (Revenue, USD Million, 2016 - 2025)
Platform
Services
Digital Experience Platform Deployment Outlook (Revenue, USD Million, 2016 - 2025)
On-premise
Cloud
Digital Experience Platform Application Outlook (Revenue, USD Million, 2016 - 2025)
Business-to-Consumer
Business-to-Business
Others
Digital Experience Platform End Use Outlook (Revenue, USD Million, 2016 - 2025)
BFSI
Healthcare
IT & Telecom
Manufacturing
Retail
Others
Digital Experience Platform Regional Outlook (Revenue, USD Million, 2016 - 2025)
North America
Europe
Asia Pacific
Latin America
Middle East & Africa
U.S.
Canada
U.K.
Germany
China
India
Japan
Brazil
About Grand View Research
Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, we offer market intelligence studies ensuring relevant and fact-based research across a range of industries, from technology to chemicals, materials and healthcare.
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Five Reasons To Choose Umbraco CMS
When you're ready to pick a CMS for your brand new website or website move, you must look for control, stability and flexibility in your CMS platform. You'll need to provide your designers the piece of mind that they can create an engaging and memorable experience for your visitors will love and your developers the foundation to build a beautiful and engaging website, and your content marketing team with an back-end interface that allows you to easily update and manage content on your website.
At Dotcrafted, we choose the Umbraco CMS for our web development and content marketing needs. Not only does Umbraco offer us the flexibility and customization capabilities needed to bring websites of our clients to life, but it also requires no training for our clients to control the site and keep it running from both a content management and development perspective.
Umbraco CMS: Why Umbraco CMS is so crucial
Ease of Use
Umbraco CMS makes it simple to edit and manage your website. The Umbraco CMS doesn't require any technical expertise. It's easy to use for non-designers as well as developers too. It means that your marketing team will spend less time learning Umbraco CMS and will spend more time creating a fantastic user experience for your customers and users. Dotcrafted is a professional developer with extensive knowledge of Umbraco development as well as Episerver development.
Umbraco CMS allows you to make changes rapidly:
* Content
* Titles of pages
* URLs
* Dates of publication/unpublish
* Navigation
* Web media (images or video)
All this and much more in just a few clicks Log in to create or edit the page you want, then start building your dream.
It can be tailored to meet your specific requirements
If you have a complete web development and web design team behind you or you are creating a website entirely from beginning to finish, Umbraco is able to satisfy every one of your requirements for custom branding and design. Umbraco's source code is open-sourced. This means that your web development team can alter Umbraco to provide the branding, content and functionality experience they want.
Are you without any web design or development team? Not a problem at all! Umbraco has a wide range of themes and skins available to choose from, so you can pick the one that meets your needs. After that, you can get to work creating edits. It is easy to get your website online without having to hire designers or web developers.
Design A Stunning Experience For All devices
More than 80% of users of the internet have smartphones and 83% of mobile users say that a seamless online experience across multiple devices is very important to them. These figures are so convincing that Google in 2015 added mobile-friendliness as a ranking element. Every website must provide the best mobile user experience in order to keep their place at the top of Google's mobile ranking.
Responsive design is a preferred layout for both users and Google. Responsive design allows you to adjust elements on your website to adjust to various screen sizes. This lets you alter the layout of the webpage based on the device your user is using. Here's an example...
Umbraco responsive design
With Umbraco CMS, responsive design is baked into the platform which means the content on your website is able to be displayed and work across multiple devices. The Episerver development makes this possible through the grid editor, which is a drag and drop editor that puts mobile-first websites into the hands of editors for content. With Umbraco CMS, there's never the need to create a separate mobile website because the grid editor adapts the content for the specific device used by the user. Your site will be in line with Google's best practices and, most important, your users are satisfied through letting content editors modify layouts consistently.
Get unrivaled assistance
Umbraco's developer communities are unparalleled and growing every day, no matter what your experience level. From user videos and forums to step-by-step guides, Umbraco offers second to none support and education to assist your team in getting maximum value from the platform.
Do you require individualized assistance or support? No problem! Dotcrafted is a Umbraco Certified Gold Partner, with Umbraco Masters and Professionals on staff. That means we are set up and staffed to meet every aspect of Umbraco maintenance, development and back-end CMS training requirements, and we're also a Contributing Partner. We also are the host of the Umbraco US Festival here in the United States (the only one in the US) and attend Codegarden every year in Denmark.
Umbraco Grows as Your Gardener and True Scalability
Any business's goal is to expand. The goal of your business is to increase your customer base as well as improve your relationships with your existing customers. Chances are you're going to expand your product or service offerings, or expand options and benefits offered by the current offerings or services. Whatever "growth" is to you and your company, Umbraco CMS can scale to meet your needs. From the smallest brochures to large-scale enterprise-level websites, Umbraco CMS can do everything. This means you'll never need to switch to a new CMS to build the web experience you want and need. Umbraco CMS is the only CMS that you'll ever need.
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Episerver Hires well-known content management veteran
Deane Barker joins Episerver amid rapid growth, recurring product upgrades London, U.K, Sept. 4, 2019 – Fresh off its fifth-consecutive Leader position in Gartner Magic Quadrant for Web Content Management, Episerver announced today longtime partner and leading industry author and speaker Deane Barker has joined the organisation as its Senior Director of Content Management Strategy. Barker brings decades of CMS implementation experience to the role, most notably as the chief strategy officer and founding partner of Blend Interactive, Episerver’s longest-tenured North American partner and continued Gold-level partner. As part of his responsibilities, Barker will plan for the strategic direction of CMS, through development and acquisition, and continued thought leadership in the CMS industry - continuing Episerver’s digital experience platform leadership. The newly created senior director of CMS Strategy position reports to chief product officer Justin Anovick and complements existing product evangelism roles at Episerver. These individuals focus on empowering business users with the tactics and tools they need to continuously deliver a better digital experience for their customers as well as ensuring Episerver’s product suite strategically evolves. Barker is no stranger to Episerver evangelism. As the first U.S.-based Episerver Most Valuable Professional (EMVP) he took an early and often role in promoting the platform and sharing his extensive knowledge. “We’ve hit the lottery with Deane coming onboard to oversee CMS strategy,” said Anovick. “Barker will bring fanatic energy to our concentration on content as the foundation of all digital experiences. Regardless of a company’s size or sophistication, content is what gets people to interact the first time and the next time. Orders, omnichannel, one-to-one personalisation, optimisation – you name it – are all supported by well-managed content. Deane won’t let us forget it as he lives and breathes CMS.” Barker joins Episerver following the key hires of Nate Barad, Sr. Director of Product Marketing, and John Field, Director of Strategy and Evangelism. Both bring 15-plus years of CMS and Digital Experience Platform experience, often which overlapped at the same companies. The product team’s extensive expertise will help Episerver continue to innovate for its customers. “I’ve been working with CMS for 24 years now, and 11 of those years have been as an Episerver partner,” said Barker. “I’ve used and evangelised Episerver all that time for one reason – I think it’s the best content management system on the market. After recommending and implementing it for over a decade, it’s time I help manage and develop it. I’m looking forward to doing some amazing things with my new team.” To do so, Episerver is on a continuous release cycle, which ensures customers never wait for promised features. This summer, the product team launched enhanced support for multichannel experiences. Enhanced Progressive Web App (PWA) and Single-Page Application (SPA) Support: Customers seek zero-friction experiences and PWAs and SPAs help provide them light, sometimes offline versions of app-like sites to avoid interruptions. A new reference architecture delivers more of the Episerver features with less configuration for these environments. Testing, optimisation and reporting are all configured for mobile devices and operating systems. Highlights of this update include: Advanced reference CMS architecture, upgraded optimisation for campaigns, image and media optimisation and improved headless deliver application program interface (API). Azure Applications Insights: Performance issues cost companies customer satisfaction and conversions. Organisations running on Episerver Digital Experience Cloud™ service can now connect it to Azure Application Insights to monitor live web applications with insights and tips from Azure. It optimises the experience for business users while allowing them to block, report or act on performance anomalies to optimize the experience for their end-users. To see how else Episerver has invested in its CMS, download your complimentary copy of 2019 Gartner Magic Quadrant for Web Content Management. About Episerver Celebrating its 25th year, Episerver empowers digital leaders to easily create standout experiences for customers – everywhere they engage, and always with measurable business results. The Episerver Digital Experience Cloud™ unifies digital content, commerce and marketing in one platform, including omnichannel solutions for smart personalization and intelligent campaigns. Episerver has offices in the US, UK, Sweden, Australia, Germany, Denmark, Finland, Norway, the Netherlands, South Africa, Singapore and Vietnam. Contacts: Shaan Sidhu / Alex Warren Wildfire [email protected] 020 8408 8000 Read the full article
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Digital Experience Platform Market-Latest Insights on Trends and Challenges 2019
JAN 02, 2020: The global Digital Experience Platform market size is projected to reach USD 15.80 billion by 2025, expanding at a CAGR of 10.9% from 2019 to 2025, based on a new study conducted by Radiant Insights, Inc. The growing inclination of companies for developing customer centric strategies to deliver superior customer interaction is expected to drive the growth. Furthermore, the adoption of digital platforms by large Multi-national Companies (MNCs) and Small and Medium Enterprises (SMEs) as the primary channel for customer service and engagement is also anticipated to propel the adoption Digital Experience Platforms (DXPs).
The digital experience platform enables companies to design and deliver personalized user experience across multiple channels, touchpoints, and devices throughout the customer interaction and engagement process. DXP can be a single offering, however, in most of the cases, it usually consists of integrated set of technologies such as digital Content Management System (CMS), Web Experience Management (WEM), and related services. The capability of the DXPs to provide an architecture for companies to deliver connected customer experiences, digitize business operations, and gather actionable customer insight is expected to drive its adoption over the forecast period.
To Request A Sample Copy Of This Report @: https://www.radiantinsights.com/research/digital-experience-platform-market/request-sample
Due to the confluence of factors, such as digital transformation and disruption, many companies are now radically reengineering their business practices to be extremely customer oriented. Hence, the companies focus on digital experience platforms due to their omnichannel orchestrations and superior content customization and management capability. They leverage these capabilities to provide an integrated multi-channel experience spanning across applications, portals, websites, and devices. Due to the growing demand for DXPs across multiple end-use industries, the key solution providers in the digital experience platform market are aggressively focusing on acquisitions and new product development to establish a strong presence in the fragmented market.
Further key findings from the study suggest:
• Platform segment dominated the digital experience platform (DXP) market in 2018 and is also anticipated to emerge as the fastest-growing segment over the forecast period owing to increasing adoption of the component by organizations to deliver superior customer interaction and engagement
• The cloud segment is expected to gain traction over the forecast period owing to the growing preference for cloud based DXPs due to the rapid deployment capability and reduced investments in physical infrastructure
• Business-to-Consumer (B2C) application is anticipated to witness the fastest CAGR over the forecast period due to the increasing demand for content personalization to enable superior customer engagement
• The retail segment is anticipated to witness significant growth over the next six years owing to the rapid growth of online B2C and B2B e-tailers and the increased focus on omnichannel marketing
• Asia Pacific is expected to expand at the fastest CAGR from 2019 to 2025 owing to the growing consumer preference coupled with high adoption of web and mobile shopping applications in developing countries such as India and China
• Key players operating in the market include Acquia Inc.; Adobe; CoreMedia AG; Episerver; IBM Corporation; Liferay Inc.; Oracle Corporation; Microsoft Corporation; SAP SE; Open Text Corporation; Salesforce.com, Inc.; and Sitecore among others
To Browse Full Research Report @: https://www.radiantinsights.com/research/digital-experience-platform-market
Table of Contents
Chapter 1 Methodology and Scope
1.1 Research Methodology
1.2 Research Scope and Assumptions
1.3 List of Data Sources
Chapter 2 Executive Summary
2.1 Digital Experience Platform Market - Industry Snapshot & Key Buying Criteria, 2016 - 2025
2.2 Global Digital Experience Platform Market, 2016 - 2025
2.2.1 Global digital experience platform market, by region, 2016 - 2025
2.2.3 Global digital experience platform market, by component, 2016 - 2025
2.2.4 Global digital experience platform market, by deployment, 2016 - 2025
2.2.5 Global digital experience platform market, by application, 2016 - 2025
2.2.6 Global digital experience platform market, by end use, 2016 - 2025
Chapter 3 Digital Experience Platform Industry Outlook
3.1 Market Segmentation and Scope
3.2 Market Size and Growth Prospects
3.3 Digital Experience Platform Market - Value Chain Analysis
3.4 Digital Experience Platform - Market Dynamics
3.4.1 Market driver analysis
3.4.1.1 Digital transformation in industries is improving customer engagement and enhancing customer experience
3.4.1.2 New business models to increase and retain the customer base
3.4.2 Market restraint analysis
3.4.2.1 Lack of integration with back end-systems
3.5 Digital Experience Platform Market - Company Ranking, 2018
3.6 Penetration and Growth Prospect Mapping
3.7 Digital Experience Platform Market - Porter's Five Forces Analysis
3.8 Digital Experience Platform Market - PESTEL Analysis
Chapter 4 Digital Experience Platform Component Outlook
4.1 Digital Experience Platform Market Share By Component, 2018 & 2025
4.2 Platform
4.2.1 Digital experience platform, platform market, 2019 - 2025
4.3 Services
4.3.1 Digital experience platform service market, 2016 - 2025
Continued……
To See More Reports of This Category by Radiant Insights: https://industryforcast.wordpress.com
About Radiant Insights: Radiant Insights is a platform for companies looking to meet their market research and business intelligence requirements. It assist and facilitate organizations and individuals procure market research reports, helping them in the decision making process. The Organization has a comprehensive collection of reports, covering over 40 key industries and a host of micro markets. In addition to over extensive database of reports, experienced research coordinators also offer a host of ancillary services such as, research partnerships/ tie-ups and customized research solutions.
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Companies of all shapes, sizes and industries are facing a serious customer experience problem. While 71% of customers expect consistent experiences across channels, only 29% say they receive them from brands.
Closing this gap should be a top priority for any CX leader. But actually doing it can be easier said than done.
That’s why it’s so important to choose the right content management system (CMS) for your business. Being able to effectively design, manage, and publish content across your channels is essential to delivering quality customer experiences. And a CMS gives you a toolset to do it all.
Sitecore, SharePoint, Magento, WordPress, Drupal, Joomla, and a host of other solutions make up a crowded CMS market that you’ll have to evaluate.
To ensure you’re getting the best CMS for your business, pay close attention to the following 6 key factors.
1. COST OF THE SYSTEM
First and foremost, you need to know what your budget looks like for the content management system.
The CMS will be a critical component for your business, so you don’t want to cut corners just to save a bit of money. However, CMS pricing ranges anywhere from free (with open-source systems like Drupal) to tens of thousands of dollars in implementation costs and annual licensing fees (with enterprise-focused solutions like OpenText or SharePoint).
Each platform comes with its strengths and weaknesses. For now, we won’t dive into specific reviews of your options. Regardless of the solution you’re evaluating, it’s important not to get lost in a never-ending list of features.
Investing in a CMS that has loads of features you don’t (and won’t) need is a surefire way to increase costs needlessly.
Which leads to the next key factor—your usage requirements.
2. INTERNAL USAGE REQUIREMENTS
Before seriously considering any CMS, you need to know exactly what your business will use the system for. That means going beyond a high-level understanding of what a CMS should accomplish and outlining your company’s specific requirements.
For example, do you need robust eCommerce features included in the CMS? And do those commerce features need to integrate with a specific CRM on the backend of your business?
Digital marketing features should also be considered as you map out internal usage requirements. Many content management systems have native digital marketing capabilities and customer experience management features. Sitecore, for example, provides toolsets and features for companies that need to focus on interactive content management. Not every platform can match those native features, though. Be sure to consider third-party integrations and developer plugins for platforms that are light on native tools.
The more specific you can make your usage scenarios, the easier it will be to evaluate the feature sets of various CMS platforms.
3. EASE OF USE
One of the main objectives of a CMS platform is to separate design, management, and content publishing from the coding and technical management of your website.
There are extreme ends of the spectrum when it comes to CMS ease of use. On one end, you have platforms that are almost entirely run on what-you-see-is-what-you-get (WYSIWYG) interfaces. These platforms may not have the flexibility you need, but you can be sure that just about any business user will be able to make changes effectively.
On the other end, you have complex, high-functioning systems that have steeper learning curves. Drupal, for example, is known for its flexibility and security. However, the open source platform presents challenges for less-technical business users to overcome.
Understanding your internal usage requirements and competencies will help find the right balance between intuitiveness and technical power.
4. SEO-FRIENDLINESS
Search engine optimization is one of the biggest advantages of using a CMS platform. When the conversation is all about written content published on a website, it’s important to understand how a CMS handles new URL creation, unique titles and meta descriptions, and integration with powerful SEO tools.
However, SEO-friendliness is no longer just about written content. With the rise of voice technology, you need to make sure your CMS has the ability to support search engine optimization in more conversational channels.
There are no guarantees in the world of SEO. So much of your success depends on what you do with the features a CMS platform provides. Don’t let that uncertainty lead you to a platform that is below average in SEO capabilities. Ask questions about the platform’s track record of success with technical SEO support and pay close attention to both the native and third-party tools that will be available to you.
5. INTEGRATION WITH BACKEND SYSTEMS
No matter where you are with digital maturity today, the reality is that you’ll need to support more digital experiences in the coming months and years (not less).
Setting yourself up with a CMS that can effectively integrate with your other backend systems will create powerful omnichannel experiences that differentiate you from competitors.
This means making sure that the CMS you invest in is either entirely open source or powered by lightweight APIs. With APIs built into your CMS, you’ll be able to share information across your CRM, marketing automation solutions, eCommerce platforms, and more to unify customer experiences.
6. LEVEL OF PERSONALIZATION
Consumers have come to expect a higher level of personalization across customer experiences and service. They expect you to tailor product offerings, content, and marketing activities to their specific needs.
The first hurdle for providing these kinds of personalized experiences is data. You need CRM systems, marketing automation, big data analytics, artificial intelligence (AI), and more all working together to provide the insights necessary for personalization.
But beyond the data challenge, you need a CMS that enables you to deliver those personalized experiences effectively. Maybe that means having a dynamic banner that updates for specific users on your homepage. Or, maybe it means retargeting content offerings on specific pages based on user behavior.
If personalization is something you think you might need to address in the coming months and years, evaluate CMS platforms accordingly.
CREATE POWERFUL CUSTOMER EXPERIENCES WITH YOUR CMS
The key points listed here will help you make more informed decisions about your content management system. Each platform has its advantages and disadvantages—you just need to figure out which ones best fit your needs.
That’s where we can help at Verndale. For over a decade, we’ve been helping clients design, develop, and evolve within CMS platforms that empower marketers to own the experience of every customer who engages with their brand, across every channel.
Our decades of experience with leading platforms like Sitecore, Episerver, and Contentful will take the guesswork out of choosing a CMS for your business, helping you focus on what really matters—delivering great customer experiences.
If you want to learn more about how we can help you find the right CMS for your needs, contact us today.
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E-commerce Software Market: Industry Analysis and Detailed Profiles of top Industry Players
E-commerce software is a platform or engine that helps control and manage inventory, add or remove products, calculate taxes, process payments, maintain e-commerce website, and fulfill orders. E-commerce software enables users and businesses to simplify multifaceted and complex operations and processes performed by online stores. Additionally, several small, medium, and large businesses are focusing on delivering optimal shopping experience with the help of e-commerce software.
E-commerce software helps businesses to effectively and efficiently manage multiple applications including catalog management, channel management, customer accounts, email marketing, inventory management, loyalty program, and multi-store management. These applications enable e-commerce software to simplify marketing and automate shipping and taxes. Furthermore, e-commerce software vendors are offering solutions capable of integrating with various enterprise software such as enterprise resource planning (ERP), accounting software, 3PL, social media, and customer relationship management (CRM) in order to provide all-in-one platform to businesses. Moreover, e-commerce software also provide a variety of features including custom e-commerce content management system (CMS), security, and e-commerce POS development.
The e-commerce software market is anticipated to witness significant expansion in the near future. This expansion is likely due to the increasing number of online stores and online/ virtual marketplaces across the world. Additionally, the focus of small businesses, c-store, and e-commerce companies is shifting toward adoption of advanced solutions such as e-commerce software. This is primarily to manage and control operations and processes efficiently and effectively.
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Moreover, rising emphasis of brick & mortar stores, grocery stores, and start-up businesses toward digitization as well as earning profits from online selling is supplementing the growth of e-commerce software market. Furthermore, reducing cross-border trade policies across the world is providing prominent opportunities for sellers and businesses, which is likely to help them expand their product reach in multiple countries. E-commerce businesses, shopping malls, and others such as small stores and shops across the world are moving toward online marketplaces to sell products, which in turn is also expected drive the e-commerce software market during the forecast period.
However, e-commerce software issues including security and privacy of online transactions and user data as well as product stability and technical issues are expected to restrain the e-commerce software market. However, e-commerce software also provides enhancements in business operations such as improved payment and shipping time, as well as effective and easy management of products. This is expected to overcome the restraints associated with e-commerce software market and drive the market.
The global e-commerce software market can be segmented based on software deployment, application, end-user, business size, and industry. In terms of software deployment, the e-commerce software market can be classified into on-premise and software-as-a-service (SaaS) or hosted. Based on application, the e-commerce software market can be categorized into catalog management, channel management, email marketing, inventory management, multi-store management, order management, SEO management, shopping cart, and others, which includes promotions management and returns management. In terms of end-user, the e-commerce software market can be bifurcated into brick & mortar Stores, c-store and grocery, virtual marketplaces, and e-commerce companies.
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Based on business size, the market can be segmented into small and medium businesses and large businesses. Based on industry, e-commerce software market can be segregated into fashion & lifestyle, food & beverage, health and beauty, automotive, media & entertainment, consumer electronics, and others, which includes industrial and jewelry. Asia Pacific and South America are anticipated to offer prominent growth opportunities for the e-commerce software market, primarily due to increasing online purchases as well as investments in digitization and online or e-business models by companies in these regions. North America and Europe are expected to dominate the global market due to strong penetration of e-commerce solutions and the presence of large software vendors as well as e-commerce giants in these regions.
Major players operating in the global e-commerce software market include PEPPERI, Belavier Commerce, LLC, Magento, Inc., CS-CART, SAP SE, Chetu, Inc., Vendio Services, Inc., BigCommerce Pty. Ltd., Ability Commerce, Infusionsoft, Volusion, LLC, Brightpearl, Automattic Inc., Episerver group, and Kiva Logic, LLC.
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Episerver Hires well-known content management veteran
Deane Barker joins Episerver amid rapid growth, recurring product upgrades London, U.K, Sept. 4, 2019 – Fresh off its fifth-consecutive Leader position in Gartner Magic Quadrant for Web Content Management, Episerver announced today longtime partner and leading industry author and speaker Deane Barker has joined the organisation as its Senior Director of Content Management Strategy. Barker brings decades of CMS implementation experience to the role, most notably as the chief strategy officer and founding partner of Blend Interactive, Episerver’s longest-tenured North American partner and continued Gold-level partner. As part of his responsibilities, Barker will plan for the strategic direction of CMS, through development and acquisition, and continued thought leadership in the CMS industry - continuing Episerver’s digital experience platform leadership. The newly created senior director of CMS Strategy position reports to chief product officer Justin Anovick and complements existing product evangelism roles at Episerver. These individuals focus on empowering business users with the tactics and tools they need to continuously deliver a better digital experience for their customers as well as ensuring Episerver’s product suite strategically evolves. Barker is no stranger to Episerver evangelism. As the first U.S.-based Episerver Most Valuable Professional (EMVP) he took an early and often role in promoting the platform and sharing his extensive knowledge. “We’ve hit the lottery with Deane coming onboard to oversee CMS strategy,” said Anovick. “Barker will bring fanatic energy to our concentration on content as the foundation of all digital experiences. Regardless of a company’s size or sophistication, content is what gets people to interact the first time and the next time. Orders, omnichannel, one-to-one personalisation, optimisation – you name it – are all supported by well-managed content. Deane won’t let us forget it as he lives and breathes CMS.” Barker joins Episerver following the key hires of Nate Barad, Sr. Director of Product Marketing, and John Field, Director of Strategy and Evangelism. Both bring 15-plus years of CMS and Digital Experience Platform experience, often which overlapped at the same companies. The product team’s extensive expertise will help Episerver continue to innovate for its customers. “I’ve been working with CMS for 24 years now, and 11 of those years have been as an Episerver partner,” said Barker. “I’ve used and evangelised Episerver all that time for one reason – I think it’s the best content management system on the market. After recommending and implementing it for over a decade, it’s time I help manage and develop it. I’m looking forward to doing some amazing things with my new team.” To do so, Episerver is on a continuous release cycle, which ensures customers never wait for promised features. This summer, the product team launched enhanced support for multichannel experiences. Enhanced Progressive Web App (PWA) and Single-Page Application (SPA) Support: Customers seek zero-friction experiences and PWAs and SPAs help provide them light, sometimes offline versions of app-like sites to avoid interruptions. A new reference architecture delivers more of the Episerver features with less configuration for these environments. Testing, optimisation and reporting are all configured for mobile devices and operating systems. Highlights of this update include: Advanced reference CMS architecture, upgraded optimisation for campaigns, image and media optimisation and improved headless deliver application program interface (API). Azure Applications Insights: Performance issues cost companies customer satisfaction and conversions. Organisations running on Episerver Digital Experience Cloud™ service can now connect it to Azure Application Insights to monitor live web applications with insights and tips from Azure. It optimises the experience for business users while allowing them to block, report or act on performance anomalies to optimize the experience for their end-users. To see how else Episerver has invested in its CMS, download your complimentary copy of 2019 Gartner Magic Quadrant for Web Content Management. About Episerver Celebrating its 25th year, Episerver empowers digital leaders to easily create standout experiences for customers – everywhere they engage, and always with measurable business results. The Episerver Digital Experience Cloud™ unifies digital content, commerce and marketing in one platform, including omnichannel solutions for smart personalization and intelligent campaigns. Episerver has offices in the US, UK, Sweden, Australia, Germany, Denmark, Finland, Norway, the Netherlands, South Africa, Singapore and Vietnam. Contacts: Shaan Sidhu / Alex Warren Wildfire [email protected] 020 8408 8000 Read the full article
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