#EcoLuxe Lounge

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Debbie Durkin's ECOLUXE Pre-ESPYS Sports Lounge Brings Pro Athletes, Olympians, and Celebrities to Beverly Hills

Exclusive event merges fitness and philanthropy during the biggest month in sports, taking place in advance of the ESPY Awards, MLB All-Star Game, and Paris Olympics

Posted by Don Rose

(Beverly Hills, CA) - On July 9, professional athletes, Olympians, and celebrities flocked to veteran producer Debbie Durkin's ECOLUXE Pre-ESPYS Sports Lounge, an exclusive private event merging fitness and philanthropy at a private residence in Beverly Hills to benefit Marley's Mutts Dog Rescue.

The popular event, a celebration of the ESPY Awards, featured NFL players reuniting with colleagues and opponents, as well as Olympians headed to the 2024 Paris Olympics set to start this month. Notable attendees included Marcellus Wiley, Willie Gault, Al Joyner, Crystal Manning, Sofia Milos, Ian Ziering, Shaun Toub, Petri Hawkins Byrd, Jarrod Bunch, Sundiata Gaines, Greg Louganis, Princess Martha Louise from Norway, and more.

The pre-ESPYs edition of the ECOLUXE Lounge created a unique and intimate ambiance of purposeful brands. Highlights:

ZENO VERSE WELLNESS: Stars received a 6-day luxury, all-inclusive wellness retreat stay at 420Wellness MediSpaTels in Jamaica, featuring an authentic cultural and culinary experience.

Fayah Athletics: Showcased innovative athleisure wear for men and women from Canadian designer Ayo, including SPF50 sun-protected swimwear and performance tees made from eco-friendly fabrics.

DadBodBootCamp: Ian Ziering and David Greenholtz launched a new brand aimed at men over 40, offering workout tips, mental health motivation, and healthy food swaps, complemented by healthy meal bites and mocktails.

Tru Treasures: Featured handcrafted, sustainable products of essential oils, beard oil, and purpose bracelets.

HOOPS Inc.: Offered Faith Honor and Triumph apparel for men, women, and dogs.

Lolita’s Guiltless Margaritas: Provided cold-press juices for margarita flavors, perfect for traditional margaritas or refreshing mocktails.

Artist Gabe Gault: Showcased modern pieces and gifted signed prints, with notable works including the largest mural in the U.S. and collaborations with major entities like Nike, NFL, and Meta.

Green Renaissance: Author/Activist/Navy Veteran JM Balbuena celebrated history and culture with the launch of her latest book ‘Green Renaissance,’ featuring a surprise on-site activation.

Natasha Moor Cosmetics: Featured a pop-up booth with cruelty-free, natural, sustainable cosmetics, offering 1-on-1 consultations, mini touch-ups, personalized beauty advice, and a showcase of high-quality products.

Bangin' Buns: Served mini chicken sliders, Nashville style hot chicken tenders, and Bangin' sauce.

Charity Partner:

Marley’s Mutts Dog Rescue Ranch: A 501(c)(3) non-profit making a positive impact by rehabilitating souls and creating second chances using the human/animal bond, with puppies and therapy dogs available for adoption and foster.

Celebrity Gift Bag Sponsors (Non-Attending):

RevealU Skincare: Guests received Fresh Face and Luxurious Glow sets infused with 24k gold.

ettitude: Provided luxury bamboo sheets and bath towels with a $50 gift card

[trenttrendspotter]

Sundance Has Become a Prosumer Event

Sundance is also a magnet for marketers who want to get their brands in front of both the entertainment industry (including celebrities and their handlers) and consumers.

Sundance has become a prosumer event; it is attended by both professionals and consumers. It started an entertainment industry event (and meetings still go on around the clock), but now consumers are coming in droves because it's the place to be seen. It’s a mecca for film aficionados, and for the many celebrities and industry executives who want to push their recent projects.  

Sundance is also a magnet for marketers who want to get their brands in front of both the entertainment industry (including celebrities and their handlers) and consumers. Everyone agrees that agents and influencers of all kinds are here in multitudes, as well as people who spend for what they believe in. Clearly these diverse groups have the demographics that marketers are after, because there were a lot of brands. Some marketers opted for highly selective sampling experiences, and some felt anyone who was there is their audience.  

“We are thrilled to be at the 2023 Sundance Film Festival as the official drinkware and sustainability partner,” said Krista Ulatowski, Senior Marketing and PR Manager of Stanley Brand at PMI Worldwide, which has been making products like water bottles and thermoses "to keep your warms warm and your colds cold" out of sustainable materials for 110 years. The brand's Stanley Creator’s Lounge at The Cabin had live performances around the clock, food and snacks, and even an aura reader surrounded by trendy people.

The Stanley Brand gifted several of their IceFlow Tumblers and AeroLight Transit Bottles, all co-branded with Sundance, and they were very sought after. Consumers can buy Stanley merchandise in retailers near them, including Whole Foods Market, Dick’s Sporting Goods, REI, and Target.  

Downstairs, Erika Nicole Malone Entertainment invited “selected filmmakers, true entertainment professionals and tastemakers” to a day of stories and conversations with Indie filmmakers and musicians, along with a night of sexy performances by award-winning R&B artists. They were gifted Tabitha Brown Organic Popcorn and Sunshine Seasoning, Obali Cool Coffee Clique, and Ra.D8 Collagen Sparkling Tea, as well as luxe wellness and beauty products.

There are a number of ways  marketers can reach their people and certain celebrities at Sundance.

Marketers can even use a variety of venues at Sundance, each having a unique character.

EcoLuxe Lounge, produced by veteran producer Debbie Durkin, known to be a “purposeful producer” whose goal is to get America healthy in cooperation with ABC 4, had marketers that introduced a  variety of products. This includes appliances like Brava (which is described as AI meets an Easy Bake Oven) to Hydro Infused Sodas (which has a patented formulation including cannabis to be a true alternative to social drinking) to celebrities’ favorite pet supplements by Healthy Paws Herbal to apparel like JW Bennett custom cowboy hats (with amazing beaded bands made to last a lifetime) and Voice of the Vanishing eco-streetwear (whose mission is to save endangered animals at the risk of extinction). Guests were by invitation only and included celebrities and other entertainment industry influencers as well as  media. When you walked in, you were taken around by one of their lovely guides. While this wasn’t crowded with people, the brands were all very happy with the people they met.

“Building awareness and relationships were our primary goals,” said Travis Rea, VP of Sales and Marketing of Brava.  “And we are thrilled with the outcome. It’s an opportunity to be where the celebrities are rather than asking them to come to you.”

Another option was The Retreat to Benefit Project Green produced by Kim Kreiss, a talent agent, and Patrycja Siewert-Towns, who produces Alive Expo. Celebrities, media, and filmmakers are invited to relax between screenings and see what’s new in a range of luxury and eco-friendly products calmly mingling and enjoying custom cocktails with Tito’s Vodka, Trust Me Organic Vodka, Tequila Herradura, and Suja Juice. While the vibe was orchestrated to be “chill,” the conversation always went back to the charity Project Green. The sponsors also included jewelry brands like Aspen based Katherine LeGrand and Rebecca Walls Jewelry known for customization, her EVERMORE permanent gold bracelets, and travel insurance and finance companies. LeGrand noted, “The flow through has been constant."

Another opportunity for marketers to get in front of celebrities was created by Roth Ivy, a marketing company that had an area around a stage set up by The Wrap with ongoing interviews of celebrities, filmmakers, musicians, etc. Unless you were on the list, you weren’t getting in. The services they provided included a HigherDOSE pop-up spa filled with their non-invasive equipment like red light masks, infrared sauna blankets, and infrared PEMF Mats, as well as some of their other products like copper water bottles and electrolyte powders. Twenty-five celebrities got sauna blankets or mats that had to be drop shipped, but most preferred taking home red light masks.

“We were thrilled to be a part of Sundance for the first time,” said Fiona Hillery, Head of Brand Experience at HigherDOSE. "Make-up artists were very willing to post about our award-winning technology. We have a passionate fan base in the community who use infrared and red light for red carpet. We helped the people that needed it most to be sustained throughout the Sundance Sprint.”

Brandon Wright of Roth Ivy gave this advice to brands on how they should assess their opportunities at Sundance: “What would you rave about? Everything if presented the right way has that potential.”

Every marketer I spoke to seemed to have a great experience….filmmakers not so much, but the show must go on. How will you play Sundance next year?

[lecameleontv]

Comme le 07 février 2020, le 28 janvier 2022, le 25 mars 2022, et le 09 juillet 2024, le 13 septembre 2024 à Beverly Hills (Californie, USA), le sportif-acteur Willie Gault a participé au Debbie Durkin's EcoLuxe Lounge qui honorait les nommés aux Film Award 2024. L’évènement s’est tenu au The Beverly Hilton Hotel.

Debbie Durkin est une productrice de contenus publicitaires dans les fillms, qui a créé l’évènement EcoLuxe pour favoriser de nouveaux partenariats.

En arrière plan en 2024, plusieurs portraits peints par son fils :

A ses côtés en 2024 : Gil Roberts, Greg Louganis, JM Balbuena, Patricia Kara, Jarrod Bunch, Robin Emtage et Al Joyner.

Photos : Tasia Wells, Presley Ann, Vivien Killilea, Jesse Grant et Randy Shropshire source : Getty Imagespour EcoLuxe Lounge

Ses autres actualités 2020 : - 25 janvier : BOSS Awards - 04 janvier :  7ème Annual Gold Meets Golden

Alias le nettoyeur Willie dans la série Le Caméléon.

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Rock 'N Rolla Gifting Lounge at Yamashiro Hollywood

Rock ‘N Rolla Gifting Lounge at Yamashiro Hollywood

Los Angeles placement producer Debbie Durkin hosted another Ecoluxe awards gifting lounge in honor of the MTV Movie and Television Awards. She is the official ABCTV producing partner that connects causes and luxury brands, purposely aligning them with celebrities and media. The one-day by-invite-only event unites health and wellness, beauty, lifestyle, and technology on a sustainable platform to…

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Ruth Connell (@ruthie_connell) at the ECOLUXE Park City/ABC4 News Lounge at Sundance Film Festival (January 25, 2020). Photos by Tasia Wells/Getty Images.

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Adina Porter poses with Santa Claus at EcoLuxe Lounge presented by Shriners Hospitals For Children LA on September 19, 2015.

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ECOLUXE Pre-Oscars Luxury Lounge Benefited The Wild Beauty Foundation, Marley's Mutts Dog Rescue Ranch

Debbie Durkin’s star-studded event celebrated Film's Biggest Night

(Hollywood, CA - March 8, 2024) - Veteran producer Debbie Durkin hosted her 18th annual ECOLUXE pre-Oscars Luxury Lounge to benefit The Wild Beauty Foundation and Marley's Mutts Dog Rescue Ranch at the iconic Avalon venue in the heart of Hollywood. 

To celebrate film's biggest night, the exclusive daytime event featured the premiere of JEMZ SMILE, the world's first and only chewable teeth whitening gum, as well as the premiere of the Fountain of Uth oxygen and hydrogen all-in-one beauty and recovery treatment. Also featured at the exciting ECOLUXE event: an all-day presentation of top fashion designers (The De La Cruz Collection, NYLA Couture, and Fayah Athletics Spring & Summer '24 runway), RevealU's new GOLDLUXE Collection of skin and hair care products, music by DJ Talon Reid, Grzenia Guitars, foods by B & L Specialty Catering and Bangin' Buns, pet brands SPLEASH and La'au Products K9 Skin Rescue, #SoulTeach book by Dr. Michelle Barr, Glo Design Lab's cowboy hat bar, and tastings by Reserva De La Torre Tequila. Celebrity Gift Bags also included Laird Superfood Latte and frother, ettitude bamboo eye masks, and 20NE tobacco-free products.

Marley's Mutts brought therapy dogs to soothe stars' nerves before the big awards day, plus puppies for adoption. Topanga Mindful Mustang horses were onsite raising awareness for wild horses in support of The Wild Beauty Foundation @wildbeautyspirit and the award-winning film Wild Beauty - Mustang Spirit of the West, a Best Documentary 2024 Oscars contender.

Famous faces in attendance included “The Real Housewives of Orange County” star Gretchen Rossi and her husband Slade Smiley, Shaun Toub ("Iron Man"), “Oppenheimer” star Will Roberts, Netflix’s “Too Hot To Handle” star Linzy Luu, MTV’s “Siesta Key” star Joe Jenkins, “Love Island” stars Kyra Lizama and Will Moncada, Willie Gault (former NFL star), and more.

Stay tuned for more coverage of upcoming ECOLUXE events, including a pre-ESPYS edition this summer!

About ECOLUXE Luxury Lounge

ECOLUXE Luxury Lounge is a curated destination experience that connects purposeful lifestyle brands with social impact, health and wellness, stars, press, pop culture influencers, world class athletes, music artists, film producers, TV networks, industry VIPs, and more. 

About WILD HORSES

From Topanga to Hollywood! Raising awareness for wild mustangs on the @hwdwalkoffame ... Wild Beauty Foundation @wildbeautyspirit and the award-winning film Wild Beauty - Mustang Spirit of the West by filmmaker @ashleyavis was a non-profit partner at the ECOLUXE pre-Oscars Luxury Lounge @avalonhollywood. Mustangs Pinzón and Marté proudly joined to represent wild horses all across this country. In 2024, the BLM @mypubliclands plans to spend millions of dollars using helicopters to round up over 20,000 wild horses from public lands. There are already 100,000 once-wild horses in government holding (horse jail), never to run again because public lands are being cheaply leased to big business for cattle feeding. Soon there will be no more wild horses in the USA and we the taxpayer will still be footing the bill so rich businesses can get fatter. Watch Ashley’s film to understand more about this and how to protect these living legends and icons of freedom for the children and generations to come.

https://wildbeautyfoundation.org/films/wild-beauty-documentary/

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Debbie Durkin's EcoLuxe Lounge TV Awards at The Beverly Hilton Hotel https://www.instagram.com/p/B3aw3DunsJv/?igshid=1kmm3ogw0rtok

[lecameleontv]

Le 25 janvier 2020 (Californie, USA), sportif-acteur Willie Gault a été honoré au 3ème BOSS (Business of Success beyond Sport) Awards en tant que BOSS Legend., faisant ainsi référence à sa carrière sportive multi-médaillée et olympique.

source :  williegault

Ses autres actualités 2020 : - 07 février :  Debbie Durkin’s EcoLuxe Lounge - 04 janvier :  7ème Annual Gold Meets Golden

Alias  le nettoyeur Willie dans la série Le Caméléon.

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Ecoluxe Pre-Oscar Gift Lounge at The Beverly Hilton Hotel

Ecoluxe Pre-Oscar Gift Lounge at The Beverly Hilton Hotel

Veteran TV/Film producer Debbie Durkin returned to The Beverly Hilton Hotel for the 16th year with her ECOLUXE pre-Oscars luxury lounge to honor award nominees, directors, producers, screenwriters, and other VIP talent. Guests dined outside at the “Wilshire Garden” enjoying champagne and an array of culinary delights prepared by Hilton’s chefs. The COVID-safe eco-friendly luxury outdoor walk-thru…

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Who needs an Emmy with lounges like this?! Congrats to all of tonight’s winners!! Waiting until 2020 for mine but I’ll be enjoying the wait with all the amazing gifts 🙌🏾 thanks #ecoluxelounge . . . . . . . . . . . . . . . . . . . . . . . #ecoluxe #emmys #emmys2019 #shakastrong #ettitide #beverlyhilton #thebeverlyhilton #upgradelabs #strictlyvegan #veganjamaican #beverlyhills #emmyweekend #emmysgiftingsuite #emmysgiftlounge (at The Beverly Hilton) https://www.instagram.com/p/B2vesidgJkp/?igshid=17my52a2164jf

[cmilianfan]

Debbie Durkin's EcoLuxe Lounge TV Awards at The Beverly Hilton Hotel 💋 https://www.instagram.com/p/B2sZX2EJDne/?igshid=1ok6epmpgs0xf

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2|24|17 : EcoLuxe Lounge's 10th Anniversary in celebration of the Oscars in Los Angeles, California

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Get your product into the #EcoLuxe #Lounge #sundancefilmfestival #SWAG bag! Contact @producerdeb @pcindieconnection #Sundance2018

[polatteu]

#EMMYS2017 always great to hang with our good friend @byrdthebailiff #judgejudy @producerdeb #ecoluxe #preawards #lounge ONE OF THE BEST !!!! watch us @patriksimpson @polatteu @snowwhite90210 on @gownandoutbh @youtube and Season 1 is on @fnlnetwork on @amazonprime #bitchezzz #gownandoutinbeverlyhills #realitytv #ppboyz #beverlyhills #celebritypuppy #celebrity #style #fashion #polatteuhautecouture (at The Beverly Hilton)

[patrikimpson]

#EMMYS2017 the stars of @gownandoutbh hanging with good friend @byrdthebailiff #judgejudy @producerdeb #ecoluxe #preawards #lounge ONE OF THE BEST !!!! watch @patriksimpson @polatteu @snowwhite90210 on @gownandoutbh @youtube and Season 1 is on @fnlnetwork on @amazonprime #bitchezzz #gownandoutinbeverlyhills #realitytv #ppboyz #beverlyhills #celebritypuppy #celebrity #style #fashion (at The Beverly Hilton)