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''The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power'' by Shoshana Zuboff, 2018 "I define surveillance capitalism as the unilateral claiming of private human experience as free raw material for translation into behavioral data. These data are then computed and packaged as prediction products and sold into behavioral futures markets — business customers with a commercial interest in knowing what we will do now, soon, and later. It was Google that first learned how to capture surplus behavioral data, more than what they needed for services, and used it to compute prediction products that they could sell to their business customers, in this case advertisers. But I argue that surveillance capitalism is no more restricted to that initial context than, for example, mass production was restricted to the fabrication of Model T’s. Right from the start at Google it was understood that users were unlikely to agree to this unilateral claiming of their experience and its translation into behavioral data. It was understood that these methods had to be undetectable. So from the start the logic reflected the social relations of the one-way mirror. They were able to see and to take — and to do this in a way that we could not contest because we had no way to know what was happening. We rushed to the internet expecting empowerment, the democratization of knowledge, and help with real problems, but surveillance capitalism really was just too lucrative to resist. This economic logic has now spread beyond the tech companies to new surveillance–based ecosystems in virtually every economic sector, from insurance to automobiles to health, education, finance, to every product described as “smart” and every service described as “personalized.” By now it’s very difficult to participate effectively in society without interfacing with these same channels that are supply chains for surveillance capitalism’s data flows." from an interview with Shoshana Zuboff in the Harvard Gazette in March of 2019. It's an interesting interview that I suggest you peruse.
#Shoshana Zuboff#Surveillance Capitalism#data privacy#invasion of privacy#data collection#invasive capitalism
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Take the planetary computer to its logical end under platform capitalism: every inch of the earth is mapped and monitored. Carbon flows are predicted. A red flag fire warning for a forest in Australia triggers an automatic sell-off of carbon futures; someone’s bank account is crushed while they sleep. Now imagine the same platform is tracking species. Now do people. A fluctuation in the weather forecasts migrants: send more boats to Lampedusa.
All this is simultaneously hyperbolic and a logical extension of current trends. Maybe take it into what Shoshana Zuboff calls surveillance capitalism—nature’s behavioral surplus fabricated into prediction products that anticipate what it will do, which are traded in behavioral futures markets.
Automated machine processes not only know our behavior but also shape our behavior at scale. With this reorientation from knowledge to power, it is no longer enough to automate information flows about us; the goal now is to automate us.
This births a new species of power Zuboff calls “instrumentarianism”—shaping human behavior toward others’ ends. Now instead of human beings, do birds. Now do fish. Now do trees. If all this data is blackboxed, unknowable, and used to make a profit for a mega platform, that’s a horrific future—though if it was going to come to pass, you’d think it would have more hype than it does today.
Holly Jean Buck, Ending Fossil Fuels: Why Net Zero is Not Enough
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AGARTHA Aİ - DEVASA+ (4)
In an era where technology and creativity intertwine, AI design is revolutionizing the way we conceptualize and create across various industries. From the runway to retail, 3D fashion design is pushing boundaries, enabling designers to craft intricate garments with unparalleled precision. Likewise, 3D product design is transforming everything from gadgets to furniture, allowing for rapid prototyping and innovation. As we explore these exciting advancements, platforms like Agartha.ai are leading the charge in harnessing artificial intelligence to streamline the design process and inspire new ideas.
AI design
Artificial intelligence (AI) has revolutionized numerous industries, and the realm of design is no exception. By leveraging the power of machine learning and advanced algorithms, AI is transforming the way designers create, innovate, and deliver their products. AI-driven tools enable designers to harness vast amounts of data, allowing for more informed decision-making and streamlined workflows.
In the context of graphic design, AI can assist artists in generating ideas, creating unique visuals, and even automating repetitive tasks. For instance, programs powered by AI design can analyze trends and consumer preferences, producing designs that resonate with target audiences more effectively than traditional methods. This shift not only enhances creativity but also enables designers to focus on strategic thinking and ideation.
Moreover, AI is facilitating personalized design experiences. With the help of algorithms that analyze user behavior, products can be tailored to meet the specific needs and tastes of individuals. This level of customization fosters deeper connections between brands and consumers, ultimately driving customer satisfaction and loyalty in an increasingly competitive market.
3D fashion design
In recent years, 3D fashion design has revolutionized the way we create and visualize clothing. Using advanced software and tools, designers can create lifelike virtual garments that allow for innovative experimentation without the need for physical fabric. This trend has not only streamlined the design process but has also significantly reduced waste in the fashion industry.
Moreover, 3D fashion design enables designers to showcase their creations in a more interactive manner. By utilizing 3D modeling and rendering technologies, designers can present their collections in virtual environments, making it easier for clients and consumers to appreciate the nuances of each piece. This immersive experience also helps in gathering valuable feedback before producing the final product.
Furthermore, the integration of 3D fashion design with augmented reality (AR) and virtual reality (VR) technologies is bringing a fresh perspective to the industry. Consumers can virtually try on clothes from the comfort of their homes, thereby enhancing the shopping experience. As this field continues to evolve, it promises to bridge the gap between creativity and technology, paving the way for a sustainable and forward-thinking fashion future.
3D product design
3D product design has revolutionized the way we conceptualize and create products. With advanced software tools and technologies, designers can now create highly detailed and realistic prototypes that are not only visually appealing but also functional. This process allows for a quicker iteration of ideas, enabling designers to experiment with various styles and functionalities before arriving at the final design.
One of the significant advantages of 3D product design is the ability to visualize products in a virtual environment. Designers can see how their creations would look in real life, which is essential for understanding aesthetics and usability. Additionally, this technology enables manufacturers to identify potential issues in the design phase, reducing costs associated with prototype development and rework.
Moreover, the rise of 3D printing has further enhanced the significance of 3D product design. Designers can swiftly turn their digital models into tangible products, allowing for rapid prototyping and small-batch manufacturing. This agility not only speeds up the time-to-market for new products but also paves the way for more innovative designs that were previously impossible to execute.
Agartha.ai
Agartha.ai is a revolutionary platform that merges artificial intelligence with innovative design, creating a new avenue for designers and creators alike. With the rapid advancements in technology, Agartha.ai leverages AI to streamline various design processes, enabling users to produce unique and captivating designs with ease.
The platform provides tools that empower both emerging and established designers to explore the possibilities of AI design. By utilizing intelligent algorithms, Agartha.ai can assist in generating design options, ensuring that creativity is not hindered but enhanced. This results in a more efficient workflow and allows designers to focus on the conceptual aspects of their projects.
One of the standout features of Agartha.ai is its ability to adapt to different design disciplines, such as 3D fashion design and 3D product design. By supporting a broad spectrum of design fields, it positions itself as a versatile tool that meets the evolving needs of today's creative professionals. Whether it's crafting intricate fashion pieces or developing innovative product designs, Agartha.ai is at the forefront of the design revolution.
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I did math on David Tennant's hands (so you don't have to)
EDITED WITH MORE ACCURATE PHONE INFORMATION AND A DIFFERENT CONCLUSION.
I swear all I wanted to know was what kind of phone Crowley has in season 1.
See, I have an iPhone, and one of my gigs shares a building with an Apple Store. I was taking a screenshot of his contact picture for Aziraphale, and noticed that the camera on the back of his phone is laid out horizontal. Most iPhones aren't! So, I fell into this rabbit hole: what phone does Anthony J. Crowley have?
(The bit where you can see the cameras, immediately before the cool heart-in-flames picture he has for Aziraphale's contact, is basically impossible to screenshot; the phone moves very fast and reflects the environment. But his contact photo for his angel is so neat and I love it ❤️🔥)
I figured out very quickly the only iPhone with that camera layout is the iPhone SE series, but there have been only three generations: 2016, 2020, and 2023. Season 1 of Good Omens was released in 2019. The iPhone SE first generation was also Apple's "budget" phone. It just didn't make sense to me that Crowley would have an old budget phone, but the new SE wasn't commercially available so it also didn't make sense to me that the prop department could have given him a new phone.
The main visual differences between gen 1 and gen 2 are threefold: gen 1 didn't come in black; gen 2 has slightly more beveling; and they are different sizes. The first two visual differences are basically meaningless, because it's trivial for a props department to turn a white phone black and the beveling difference only is obvious in comparison. So I had to figure out what size Crowley's phone was.
We see Crowley's phone in s1e4 and s1e5, but the only thing in its environment we can really measure to get an accurate read on its size is... Well. David Tennant.
More specifically, we get a fairly good shot of the phone in his hands, held level with the screen, and thumb easily available to use as a reference.
But if anyone has done David Tennant Hand Math before, they weren't on page 1 of Google and therefore may as well not exist. So I took up this quest myself.
So first, I had to find a picture of David Tennant holding something of known dimensions. I am, first and foremost, a Doctor Who nerd. There's only one answer to that.
Another Doctor Who nerd on the internet went and figured out 10th Doctor's sonic screwdriver was about 160 mm and the head of the sonic from tip to the joint with the middle section was about 40 mm.
I then got out my actual goddamn fabric tape and measured this man's fingers on my computer screen. After converting the measurements back to scale, first to second knuckle on his middle finger was 54.55 mm.
Then to figure out how long his thumb is, I needed a photo of his hands. This one is courtesy of the GO Reference Server:
His thumb came out to being approximately 68mm long. (My thumb came out to 55mm long. Not relevant, I just got curious while I was doing all this measuring.)
Finally, the data necessary to the main event: the goddamn phone.
Using the thumb as a reference, the phone came out to 136mm in length.
The iPhone SE Gen 1 was 123.8 mm long; the Gen 2 was 138.4 mm long.
Given that I rounded quite a bit during my calculations to keep things at 2 digits or less, I'm very comfortable saying: Crowley had an iPhone SE (second generation) during the events of Good Omens Season 1, a phone that would not become commercially available until April 2020.
I don't know how the props people got their hands a phone that wouldn't be released for a full year and change after filming, but they did that for us. It's a character note that practically nobody noticed, for a prop that gets barely a full minute of screentime. They could easily have used an iPhone XR or iPhone XS Max, which were the newest iPhones actually on the market at that time and which people would have recognized when the episode aired, but they knew Crowley would have the newest iPhone before anybody else had the newest iPhone and by Jove, he did.
After I posted this in Discord, @giveintomay pointed out that the iPhone SE second generation used the same build as the iPhones 7 and 8, which came out in 2016 and 2017 respectively. So, he most likely had an iPhone 8, which would have been the latest generation while filming (as generation 10 became commercially available over the summer and fall).
#my writing#good omens#good omens tv#crowley good omens#good omens crowley#good omens meta#neil gaiman#david tennant#this took me like three or four hours btw#all i wanted was a single screenshot and what i got was this goddamn rabbit hole
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In 2023, the fast-fashion giant Shein was everywhere. Crisscrossing the globe, airplanes ferried small packages of its ultra-cheap clothing from thousands of suppliers to tens of millions of customer mailboxes in 150 countries. Influencers’ “#sheinhaul” videos advertised the company’s trendy styles on social media, garnering billions of views.
At every step, data was created, collected, and analyzed. To manage all this information, the fast fashion industry has begun embracing emerging AI technologies. Shein uses proprietary machine-learning applications — essentially, pattern-identification algorithms — to measure customer preferences in real time and predict demand, which it then services with an ultra-fast supply chain.
As AI makes the business of churning out affordable, on-trend clothing faster than ever, Shein is among the brands under increasing pressure to become more sustainable, too. The company has pledged to reduce its carbon dioxide emissions by 25 percent by 2030 and achieve net-zero emissions no later than 2050.
But climate advocates and researchers say the company’s lightning-fast manufacturing practices and online-only business model are inherently emissions-heavy — and that the use of AI software to catalyze these operations could be cranking up its emissions. Those concerns were amplified by Shein’s third annual sustainability report, released late last month, which showed the company nearly doubled its carbon dioxide emissions between 2022 and 2023.
“AI enables fast fashion to become the ultra-fast fashion industry, Shein and Temu being the fore-leaders of this,” said Sage Lenier, the executive director of Sustainable and Just Future, a climate nonprofit. “They quite literally could not exist without AI.” (Temu is a rapidly rising ecommerce titan, with a marketplace of goods that rival Shein’s in variety, price, and sales.)
In the 12 years since Shein was founded, it has become known for its uniquely prolific manufacturing, which reportedly generated over $30 billion of revenue for the company in 2023. Although estimates vary, a new Shein design may take as little as 10 days to become a garment, and up to 10,000 items are added to the site each day. The company reportedly offers as many as 600,000 items for sale at any given time with an average price tag of roughly $10. (Shein declined to confirm or deny these reported numbers.) One market analysis found that 44 percent of Gen Zers in the United States buy at least one item from Shein every month.
That scale translates into massive environmental impacts. According to the company’s sustainability report, Shein emitted 16.7 million total metric tons of carbon dioxide in 2023 — more than what four coal power plants spew out in a year. The company has also come under fire for textile waste, high levels of microplastic pollution, and exploitative labor practices. According to the report, polyester — a synthetic textile known for shedding microplastics into the environment — makes up 76 percent of its total fabrics, and only 6 percent of that polyester is recycled.
And a recent investigation found that factory workers at Shein suppliers regularly work 75-hour weeks, over a year after the company pledged to improve working conditions within its supply chain. Although Shein’s sustainability report indicates that labor conditions are improving, it also shows that in third-party audits of over 3,000 suppliers and subcontractors, 71 percent received a score of C or lower on the company’s grade scale of A to E — mediocre at best.
Machine learning plays an important role in Shein’s business model. Although Peter Pernot-Day, Shein’s head of global strategy and corporate affairs, told Business Insider last August that AI was not central to its operations, he indicated otherwise during a presentation at a retail conference at the beginning of this year.
“We are using machine-learning technologies to accurately predict demand in a way that we think is cutting edge,” he said. Pernot-Day told the audience that all of Shein’s 5,400 suppliers have access to an AI software platform that gives them updates on customer preferences, and they change what they’re producing to match it in real time.
“This means we can produce very few copies of each garment,” he said. “It means we waste very little and have very little inventory waste.” On average, the company says it stocks between 100 to 200 copies of each item — a stark contrast with more conventional fast-fashion brands, which typically produce thousands of each item per season, and try to anticipate trends months in advance. Shein calls its model “on-demand,” while a technology analyst who spoke to Vox in 2021 called it “real-time” retail.
At the conference, Pernot-Day also indicated that the technology helps the company pick up on “micro trends” that customers want to wear. “We can detect that, and we can act on that in a way that I think we’ve really pioneered,” he said. A designer who filed a recent class action lawsuit in a New York District Court alleges that the company’s AI market analysis tools are used in an “industrial-scale scheme of systematic, digital copyright infringement of the work of small designers and artists,” that scrapes designs off the internet and sends them directly to factories for production.
In an emailed statement to Grist, a Shein spokesperson reiterated Peter Pernot-Day’s assertion that technology allows the company to reduce waste and increase efficiency and suggested that the company’s increased emissions in 2023 were attributable to booming business. “We do not see growth as antithetical to sustainability,” the spokesperson said.
An analysis of Shein’s sustainability report by the Business of Fashion, a trade publication, found that last year, the company’s emissions rose at almost double the rate of its revenue — making Shein the highest-emitting company in the fashion industry. By comparison, Zara’s emissions rose half as much as its revenue. For other industry titans, such as H&M and Nike, sales grew while emissions fell from the year before.
Shein’s emissions are especially high because of its reliance on air shipping, said Sheng Lu, a professor of fashion and apparel studies at the University of Delaware. “AI has wide applications in the fashion industry. It’s not necessarily that AI is bad,” Lu said. “The problem is the essence of Shein’s particular business model.”
Other major brands ship items overseas in bulk, prefer ocean shipping for its lower cost, and have suppliers and warehouses in a large number of countries, which cuts down on the distances that items need to travel to consumers.
According to the company’s sustainability report, 38 percent of Shein’s climate footprint comes from transportation between its facilities and to customers, and another 61 percent come from other parts of its supply chain. Although the company is based in Singapore and has suppliers in a handful of countries, the majority of its garments are produced in China and are mailed out by air in individually addressed packages to customers. In July, the company sent about 900,000 of these to the US every day.
Shein’s spokesperson told Grist that the company is developing a decarbonization road map to address the footprint of its supply chain. Recently, the company has increased the amount of inventory it stores in US warehouses, allowing it to offer American customers quicker delivery times, and increased its use of cargo ships, which are more carbon-efficient than cargo planes.
“Controlling the carbon emissions in the fashion industry is a really complex process,” Lu said, adding that many brands use AI to make their operations more efficient. “It really depends on how you use AI.”
There is research that indicates using certain AI technologies could help companies become more sustainable. “It’s the missing piece,” said Shahriar Akter, an associate dean of business and law at the University of Wollongong in Australia. In May, Akter and his colleagues published a study finding that when fast-fashion suppliers used AI data management software to comply with big brands’ sustainability goals, those companies were more profitable and emitted less. A key use of this technology, Atker says, is to closely monitor environmental impacts, such as pollution and emissions. “This kind of tracking was not available before AI-based tools,” he said.
Shein told Grist it does not use machine-learning data management software to track emissions, which is one of the uses of AI included in Akter’s study. But the company’s much-touted usage of machine-learning software to predict demand and reduce waste is another of the uses of AI included in the research.
Regardless, the company has a long way to go before meeting its goals. Grist calculated that the emissions Shein reportedly saved in 2023 — with measures such as providing its suppliers with solar panels and opting for ocean shipping — amounted to about 3 percent of the company’s total carbon emissions for the year.
Lenier, from Sustainable and Just Future, believes there is no ethical use of AI in the fast-fashion industry. She said that the largely unregulated technology allows brands to intensify their harmful impacts on workers and the environment. “The folks who work in fast-fashion factories are now under an incredible amount of pressure to turn out even more, even faster,” she said.
Lenier and Lu both believe that the key to a more sustainable fashion industry is convincing customers to buy less. Lu said if companies use AI to boost their sales without changing their unsustainable practices, their climate footprints will also grow accordingly. “It’s the overall effect of being able to offer more market-popular items and encourage consumers to purchase more than in the past,” he said. “Of course, the overall carbon impact will be higher.”
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Trust Between Southeastern San Diego Flood Survivors and Local Government Is Dead
Flooded residents of the Southcrest, Shelltown and Mountain View neighborhoods of San Diego say they’ve been abandoned by the city and county and some say politicians are trying to drive them out to inflate real estate prices.
Will Huntsberry at the Voice of San Diego:
The flood waters have receded, but in these southeastern San Diego neighborhoods a crisis of trust is now ripping through the streets. From block to block the narrative is the same: City officials knew for years the flood canals were clogged and did nothing to clean them. After the floods, city leaders didn’t jump into action to provide relief; it was neighbors and homegrown nonprofits.
The residents of these historically Black and Latino neighborhoods can draw but two conclusions. At best, city leaders don’t care if they are forced from their homes. At worst, city leaders want them gone.
…
In other words, city leaders purposefully allowed Shelltown, Southcrest and Mountain View to flood, so that other people could take the land.
City officials, of course, have offered many explanations for why they never cleaned Chollas Creek. The amount of money for stormwater improvement is dangerously low. Certain environmental regulations were hard to get around. They have also said the amount of rain was so severe that cleaning the canals would not have stopped the floods. But none of this has resonated with the flood survivors. Would so many calls for a channel to be cleaned have gone unanswered in La Jolla they wonder?
Now, they are all forced to watch as the fabric of their community is torn apart.
Jessica Calix adored her neighbors in Southcrest. She rented a two-bedroom for $1,650 per month — unheard of in today’s rental market. Now, she’s stuck in a motel, searching for a new place. She can barely find a studio apartment in the same price range.
That’s bad for her and other renters, Calix said. But it’s good for landlords.
“Landlords will clean their places up and rent them for an extra thousand dollars or more now,” Calix said.
Roughly 70 percent of people in Shelltown, Southcrest and Mountain View are renters, according to US Census data.
And it’s not just renters being pushed out, according to the rumors going around. Stories of cheap cash offers for waterlogged houses are also making the rounds.
Rain and possible flooding is forecast to start again in a few hours and continue two days.
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"Some enchanted evening, you will see a stranger. . . ." The music came up at the MK Club in New York, and the buyers and fashion writers, who had been downing drinks from the open bar for more than an hour, quieted as rose-colored lights drenched the stage. Six models in satin panties and lace teddies drifted dreamily into view and took turns swooning on the main stage prop—a Victorian couch. The enervated ladies—"Sophia," "Desiree," "Amapola"—languorously stroked their tresses with antique silver hairbrushes, stopping occasionally to lift limp hands to their brows, as if even this bit of grooming overtaxed their delicate constitutions.
The press release described the event as Bob Mackie's "Premiere collection" of fantasy lingerie. In fact, the Hollywood costume designer (author of Dressing for Glamour) had introduced a nearly identical line ten years before. It failed then in a matter of weeks but the women of the late '80s, Mackie believed, were different. “I see it changing,”Mackie asserts. "Women want to wear very feminine lingerie now."
Mackie got this impression not from women but from the late-80s lingerie industry, which claimed to be in the midst of an "Intimate Apparel Explosion." As usual, this was a marketing slogan, not a social trend. Frustrated by slackening sales, the Intimate Apparel Council—an all-male board of lingerie makers—established a special public relations committee in 1987. Its mission: Stir up "excitement."
The committee immediately issued a press release proclaiming that "cleavage is back" and that the average woman's bust had suddenly swelled from 34B to 36C. "Bustiers, corsets, camisoles, knickers, and petticoats," the press kits declared, are now not only "accepted" by women but actually represent "a fashion statement." A $10,000 focus-group study gathered information for the committee about the preferences of manufacturers and retail buyers. No female consumers were surveyed. "It's not that we aren't interested in them," Karen Bromley, the committee's spokesperson, explains. "There's just limited dollars."
In anticipation of the Intimate Apparel Explosion, manufacturers boosted the production of undergarments to its highest level in a dozen years. In 1987, the same year the fashion industry slashed its output of women's suits, it doubled production of garter belts. Again, it was the "better-business" shopper that the fashion marketers were after; in one year, the industry nearly tripled its shipments of luxury lingerie. Du Pont, the largest maker of foundation fabrics, simultaneously began a nationwide "education program," which included "training videos" in stores, fitting room posters and special "training" tags on the clothes to teach women the virtues of underwire bras and girdles (or "body shapers," as they now called them—garments that allow women "a sense of control"). Once again, a fashion regression was billed as a feminist breakthrough. "Women have come a long way since the 1960s," Du Pont's sales literature exulted. "They now care about what they wear under clothes.
The fashion press, as usual, was accommodating. "Bra sales are booming" the New York Daily News claimed. Its evidence: the Intimate Apparel Council's press release. Enlisting one fake backlash trend to promote another, the New York Times claimed that women were rushing out to buy $375 bustiers to use "for cocooning." Life dedicated its June 1989 cover to a hundredth-anniversary salute, "Hurrah for the Bra," and insisted, likewise without data, that women were eagerly investing in designer brassieres and corsets. In an interview later, the article's author, Claudia Dowling, admits that she herself doesn't fit the trend; when asked, she can't even recall what brand bra she wears: "Your basic Warner whatever, I guess," she says.
Hollywood also hastened to the aid of the intimate-apparel industry, with garter belts in Bull Durham, push-up bras in Dangerous Liaisons, and merry-widow regalia galore in Working Girl. TV did its bit, too, as characters from "The Young and the Restless" to "Dynasty" jumped into bustiers, and even the women of "thirtysomething" inspected teddies in one shopping episode.
The fashion press marketed the Intimate Apparel Explosion as a symbol of modern women's new sexual freedom. "The 'Sexy' Revolution Ignites Intimate Apparel," Body Fashions announced in its October 1987 cover story. But the magazine was right to put quotes around "sexy." The cover model was encased in a full-body girdle, and the lingerie inside was mostly of Victorian vintage. Late-'80s lingerie celebrated the repression, not the flowering, of female sexuality. The ideal Victorian lady it had originally been designed for, after all, wasn't supposed to have any libido.
A few years before the Intimate Apparel Explosion, the pop singer Madonna gained notoriety by wearing a black bustier as a shirt. In her rebellious send-up of prim notions of feminine propriety, she paraded her sexuality and transformed "intimate apparel" into an explicit ironic statement. This was not, however, the sort of "sexy revolution" that the fashion designers had in mind. "That Madonna look was vulgar," Bob Mackie sniffs. "It was overly sexually expressive. The slits and the clothes cut up and pulled all around; you couldn't tell the sluts from the schoolgirls." The lingerie that he advocated had "a more ladylike feminine attitude."
Late Victorian apparel merchants were the first to mass-market "feminine" lingerie, turning corsets into a "tight-lacing" fetish and weighing women down in thirty pounds of bustles and petticoats. It worked for them; by the turn of the century, they had ushered in "the great epoch of underwear." Lingerie publicists of the '80s offered various sociological reasons for the Victorian underwear revival, from "the return of marriage" to "fear of AIDS"—though they never did explain how garter belts ward of infection. But the real reason for the Victorian renaissance was strictly business. “Whenever the romantic Victorian mood is in, we are going to do better,” explains Peter Velardi, chairman of the lingerie giant Vanity Fair and a member of the Intimate Apparel Council's executive committee.
In this decade's underwear campaign, the intimate-apparel industry owed its heaviest promotional debt to the Limited, the fashion retailer that turned a California lingerie boutique named Victoria's Secret into a national chain with 346 shops in five years. "I don't want to sound arrogant," Howard Gross, president of Victoria's Secret, says, "but . . . we caused the Intimate Apparel Explosion. We started it and a lot of people wanted to copy it."
The designers of the Victoria's Secret shop, a Disneyland version of a 19th-century lady's dressing room, packed each outlet with "antique" armoires and sepia photos of brides and mothers. Their blueprint was quickly copied by other retailers: May's "Amanda's Closet," Marshall Field's "Amelia's Boutique," Belk's "Marianne's Boutique," and Bullock's "Le Boudoir." Even Frederick's of Hollywood reverted to Victoriana, replacing fright wigs with lace chemises, repainting its walls in ladylike pinks and mauves and banning frontal nudity from its catalogs. "You can put our catalog on your coffee table now," George Townson, president of Frederick's, says proudly.
The Limited bought Victoria's Secret in 1982 from its originator, Roy Raymond, who opened the first shop in a suburban mall in Palo Alto, California. A Stanford MBA and former marketing man for the Vicks company—where he developed such unsuccessful hygiene products as a post-defecation foam to dab on toilet paper—Raymond wanted to create a store that would cater to his gender. "Part of the game was to make it more comfortable to men," he says. "I aimed it, I guess, at myself." But Raymond didn't want his female customers to think a man was running the store; that might put them off. So he was careful to include in the store's catalogs a personal letter to subscribers from "Victoria," the store's putative owner, who revealed her personal preferences in lingerie and urged readers to visit "my boutique." If customers called to inquire after Ms. Victoria's whereabouts, the salesclerks were instructed to say she was "traveling in Europe." As for the media, Raymond's wife handled all TV appearances.
Raymond settled on a Victorian theme both because he rise renovating his own Victorian home in San Francisco at the time and because it seemed like "a romantic happy time." He explains: “It’s that Ralph Lauren image . . . that people were happier then. I don't know if that is really true. It's just the image in my mind, I guess created by all the media things I've seen. But it's real.”
Maybe the Victorian era wasn't the best of times for the female population, he acknowledges, but he came up with a marketing strategy to deal with that problem: women are now "liberated" enough to choose corsets to please themselves, not their men. "We had this whole pitch," he recalls, "that the woman bought this very romantic and sexy lingerie to feel good about herself, and the effect it had on a man was secondary. It allowed us to sell these garments without seeming sexist." But was it true? He shrugs. "It was just the philosophy we used. The media picked it up and called it a 'trend,' but I don't know. I've never seen any statistics."
When the Limited took over Victoria's Secret, the new chief continued the theme. Career women want to wear bustiers in the boardroom, Howard Gross says, so they can feel confident that, underneath it all, they are still anatomically correct. "Women get a little pip, a little perk out of it," he explains. “It's like, ‘Here I am at this very serious business meeting and they really don't know that I'm wearing a garter belt!’” Gross didn't have any statistics to support this theory, either: "The company does no consumer or market research, absolutely none! I just don't believe in it." Instead of asking everyday women what they wanted in underwear, Gross conducted in-house brainstorming sessions where top company managers sat around a table and revealed their "romantic fantasies." Some of them, Gross admits, were actually "not so romantic" like the male executive who imagined, "I'm in bed with eighteen women."
-Susan Faludi, Backlash: the Undeclared War Against American Women
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Business Operations Plan for Crafty Creations: Hand-made Jewelry and Accessories
Business Overview: Crafty Creations specializes in creating unique, eco-friendly handmade jewelry and accessories. Operating exclusively online via Facebook, Instagram, and TikTok, we aim to reach fashion-conscious individuals who value sustainability and personalization.
2. Goals and Objectives:
Short-term Goals:
Establish a strong online presence on Facebook, Instagram, and TikTok.
Launch the first collection of handmade jewelry and accessories within the first month.
Achieve at least 100 sales in the first 14 weeks.
Long-term Goals:
Build a loyal customer base and achieve repeat customers.
Expand the product line to include seasonal and themed collections.
Establish partnerships with local eco-friendly stores for consignment sales.
3. Production Process:
Materials Sourcing:
Purchase eco-friendly and recycled materials such as beads, wire, fabric scraps, and findings from local craft stores and online eco-friendly suppliers.
Design and Crafting:
We create unique designs based on current fashion trends and customer feedback.
Allocate daily time slots for crafting to ensure a steady production flow.
Quality Control:
Inspect each piece for durability and aesthetic appeal before listing it for sale.
4. Marketing Strategy:
Social Media Marketing:
Content Creation: Post regular updates, behind-the-scenes crafting videos, and customer testimonials on Facebook, Instagram, and TikTok.
Engagement: Respond promptly to comments and messages, and engage with followers through polls, Q&A sessions, and giveaways.
Influencer Collaborations: Partner with micro-influencers in the sustainable fashion niche to promote products.
Advertising:
Run targeted ads on Facebook and Instagram to reach potential customers based on their interests and demographics.
Utilize TikTok's algorithm by creating trending, engaging content to gain visibility.
5. Sales and Distribution:
Order Processing:
Use an online platform such as Shopify to manage orders, payments, and inventory.
Provide detailed product descriptions, high-quality images, and customer reviews to enhance the shopping experience.
Shipping:
Use eco-friendly packaging materials to align with the brand’s sustainability values.
Partner with reliable shipping services to ensure timely and safe delivery of products.
Offer free shipping for orders over a certain amount to encourage larger purchases.
6. Customer Service:
Support:
Provide excellent customer service by promptly addressing inquiries and resolving issues.
Implement a clear return and exchange policy to build trust and satisfaction.
Feedback:
Encourage customers to leave reviews and feedback on social media platforms and the website.
Use feedback to improve product offerings and customer experience.
7. Financial Management:
Budgeting:
Track expenses meticulously, including materials, marketing, shipping, and platform fees.
Reinvest a portion of profits into the business to fund new materials and marketing efforts.
Pricing Strategy:
Set competitive prices that reflect the quality and uniqueness of the handmade products while ensuring profitability.
Offer occasional discounts and promotions to attract new customers and reward loyal ones.
8. Performance Monitoring:
Metrics:
Monitor social media engagement, website traffic, sales figures, and customer feedback regularly.
Adjustments:
Adjust marketing strategies based on performance data and customer insights.
Continuously improve product quality and variety based on market trends and customer preferences.
9. Expansion Plans:
Product Line:
Introduce new product lines such as seasonal jewelry, limited-edition collections, and customizable options.
Market Reach:
Explore additional online marketplaces like Etsy and local craft fairs to increase visibility and sales.
By following this business operations plan, Crafty Creations aims to establish a strong online presence, meet customer needs effectively, and achieve sustainable growth in the handmade jewelry and accessories market.
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The Future of SaaS: Advanced Digital Marketing Strategies for Dynamic Growth
In the rapidly evolving world of Software as a Service (SaaS), companies are incessantly seeking innovative ways to stay ahead. The heart of this quest lies in effective marketing strategies, particularly in the realm of Digital Marketing for SaaS companies. This article delves into the advanced tactics that are shaping the future of SaaS, focusing on dynamic growth through digital marketing.
The Strategic Imperative of Digital Marketing in the SaaS Sector
The SaaS industry, inherently digital in its delivery, requires a marketing approach that resonates with its technological ethos. Digital Marketing for Software Companies is not just a pathway but a strategic imperative. It involves a plethora of tactics, from search engine optimization (SEO) and content marketing to social media strategies and email marketing campaigns. However, the key to success in this digital arena is not just employing these tactics but mastering them to create a symphony of growth-driven strategies.
The Role of Specialized Agencies in SaaS Marketing
Given the complexity and the nuanced understanding required in this field, many SaaS companies turn to specialized agencies for help. A SaaS digital marketing agency offers expertise that goes beyond the conventional marketing approach. These agencies understand the unique challenges and opportunities within the SaaS landscape. They provide tailored strategies that align with the company's specific goals, be it user acquisition, retention, or expansion into new markets.
B2B Focus: A Unique Dimension in SaaS Marketing
A significant proportion of SaaS companies operate in the B2B (business-to-business) domain, which introduces an additional layer of complexity to their marketing efforts. A b2b SaaS marketing agency specializes in understanding the intricacies of B2B relationships. This involves nurturing long-term partnerships, aligning with business processes, and providing solutions that resonate with business clients’ needs. The focus here is not just on selling a product but on building a relationship and becoming an integral part of the client’s operational fabric.
Advanced Strategies for Digital Marketing in the SaaS World
Content Marketing: In the digital marketing landscape, content is king. For SaaS companies, this means creating high-quality, informative, and engaging content that addresses the specific needs and pain points of their target audience. This content can take various forms – from in-depth blog posts and whitepapers to webinars and instructional videos. The goal is to establish the company as a thought leader in its niche, building trust and credibility among potential customers.
Leveraging Data for Personalized Marketing Data analytics plays a crucial role in understanding customer behavior and preferences. SaaS companies can leverage this data to create personalized marketing campaigns that speak directly to the needs of individual customers or segments. This level of personalization enhances customer experience and increases the likelihood of conversion and retention.
SEO: Optimizing for Visibility and Reach Search Engine Optimization (SEO) is crucial for increasing the visibility of SaaS products in a crowded marketplace. This involves optimizing website content, using relevant keywords, and building a robust backlink profile. The goal is to rank higher in search engine results pages (SERPs), making it easier for potential customers to find the company’s solutions.
Social Media Marketing: Building Community and Engagement Social media platforms offer a unique opportunity for SaaS companies to engage directly with their audience. Through targeted social media campaigns, companies can build a community of followers, engage in conversations, and provide customer support. This not only enhances brand visibility but also fosters a sense of community and loyalty among users.
Innovative Use of Technology in Marketing As technology evolves, so do the opportunities for innovative marketing strategies. This includes the use of artificial intelligence (AI) for predictive analytics, chatbots for customer service, and virtual reality (VR) or augmented reality (AR) for immersive product demonstrations. Embracing these technologies can provide a competitive edge and offer unique experiences to customers.
Conclusion: The Path Forward for SaaS Companies
The future of SaaS lies in the ability to adapt and excel in the digital marketing landscape. By embracing advanced strategies, companies can ensure dynamic growth and sustainable success. Whether through in-house efforts or partnering with a specialized SaaS digital marketing agency, the focus should be on creating a comprehensive, data-driven marketing strategy that resonates with the target audience and stays ahead of the competition.
In this ever-changing digital world, SaaS companies that innovate, personalize, and leverage the latest technologies in their marketing efforts are the ones that will thrive. The journey towards growth is ongoing, and the strategies outlined here provide a roadmap for SaaS companies aiming to achieve and sustain a leading position in the market.
#digital marketing#saas#saasmarketing#saas technology#saas software#b2b saas#digital marketing agency
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Unlocking Success: The Power of Rapid Profit Machine
In the dynamic landscape of modern business, staying ahead requires more than just ambition—it demands efficiency, innovation, and the ability to capitalize on opportunities swiftly. Enter the Rapid Profit Machine, a revolutionary tool that has been transforming the way businesses operate and generate revenue.
The Rise of Rapid Profit Machine: Revolutionizing Business Strategies
In a world where time is of the essence, the Rapid Profit Machine emerges as a beacon of efficiency. With its streamlined processes and cutting-edge algorithms, it enables businesses to maximize their profits in record time. From automating mundane tasks to identifying lucrative investment opportunities, this powerful tool is reshaping the very fabric of commerce.
Efficiency Redefined: How Rapid Profit Machine Works
At the heart of the Rapid Profit Machine lies its sophisticated algorithms, meticulously designed to analyze market trends, consumer behavior, and competitor strategies in real-time. By harnessing the power of big data and machine learning, it provides businesses with invaluable insights that guide decision-making and drive growth.
Unleashing Potential: Key Features of Rapid Profit Machine
Real-Time Data Analysis: Stay ahead of the curve with instant access to comprehensive data insights, allowing you to adapt your strategies on the fly.
Automated Processes: Say goodbye to manual tasks and hello to efficiency with automated workflows that streamline operations and boost productivity.
Targeted Marketing: Reach your audience with precision-targeted campaigns tailored to their preferences and behavior, ensuring maximum impact and ROI.
Risk Management: Mitigate risks and seize opportunities with advanced risk assessment tools that identify potential pitfalls before they arise.
Transforming Businesses, One Success Story at a Time
From startups to Fortune 500 companies, businesses across industries are reaping the rewards of incorporating Rapid Profit Machine into their operations. By embracing innovation and embracing change, they're not just surviving—they're thriving in today's competitive market landscape.
Unlock Your Potential: Embrace the Future of Profitability
The time to elevate your business to new heights is now. With Rapid Profit Machine by your side, you'll have the tools and insights you need to seize every opportunity and achieve unparalleled success. Don't just keep up with the competition—outpace them with the power of rapid profitability.
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Bags To Riche$!: The Digital Dynamo Behind BUHI Bags’ Meteoric Rise
In the heart of bustling New York City, where skyscrapers kiss the clouds and dreams are woven into the fabric of the streets, there exists a tale of triumph – a tale that begins with a young intern named Daniel Lean.
From Humble Beginnings to Digital Heights
Daniel grew up in Brooklyn, where he discovered his love for technology. He studied Digital Marketing Management at Yale and impressed his professors and peers with his creativity and data-driven strategies. His internship at BUHI Bags was a turning point for him.
The BUHI Breakthrough
BUHI Bags, a promising player in the fashion industry, was driven by a vision to revolutionize elegance through practical designs. Their bags were more than just accessories; they were bold statements waiting to be showcased. However, there was a need to enhance their market presence – a surge in the digital realm was imperative. This is where Daniel Lean, armed with his prestigious Yale education and an unwavering thirst for success, stepped in as BUHI's social media marketer. He fearlessly delved into the vast expanse of the digital world, skillfully crafting captivating captions that resonated with both human emotions and complex algorithms. Daniel comprehended the delicate equilibrium between visual appeal and data-driven insights, effortlessly wielding this understanding like a virtuoso.
Tripling the Market Share
Daniel’s magic worked wonders. BUHI’s Instagram followers multiplied faster than Lightning McQueen! Their Twitter engagement soared, and Pinterest boards became runways. Daniel’s secret? A fusion of passion and precision. He didn’t just post; he curated experiences. Each bag told a story – of empowerment, of wanderlust, of dreams carried with grace.
His breakthrough campaign, "Mimics Social,” swept social platforms like wildfire. Influencers flaunted BUHI bags against city and mountain skylines, and user-generated content flooded the #BUHIBags hashtag. Daniel’s data-driven insights guided the company to a new chapter. The market share? It didn’t double; it nearly tripled.
The Legacy of Daniel Lean
Today, BUHI Bags stands tall, its logo etched in the digital skyline. And Daniel? He’s no longer an intern; he’s the digital dynamo who turned pixels into profits. His humble beginnings remain his anchor, reminding him that passion and persistence can rewrite destinies.
So, next time you spot a BUHI bag on the subway or at a rooftop soirée, know that behind its elegance lies the spirit of Daniel Lean – the boy who merged technology and creativity, leaving an indelible mark on the fashion cosmos.
Daniel Lean – the name whispered in boardrooms, celebrated in pixels, and etched in BUHI’s success story. 🌟👜
Follow Daniel’s journey on Instagram and discover BUHI’s latest collection at BUHIBags.com. 📸💼
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Unleashing the Power of Data Science: A Game-Changer in Today’s World
In the ever-evolving landscape of technology, data science has emerged as a pivotal force, reshaping the way we perceive and interact with the world around us. This transformative field goes beyond mere numbers; it is a dynamic fusion of mathematics, statistics, and computer science that unlocks unparalleled insights, fosters innovation, and influences the very fabric of our existence. Having knowledge of data science is important and to learn this we need a platform that provides us with full assistance . Uncodemy gives you that platform it provides the best data science course in Delhi.
Understanding the Impact of Data Science
Revolutionizing Decision-Making
Data science has become the linchpin of informed decision-making across various sectors. The ability to analyze vast datasets empowers organizations to make strategic choices backed by concrete evidence. From business strategies to healthcare policies, data-driven decision-making is steering us toward a future where precision and foresight reign supreme.
Fueling Technological Advancements
In the technological realm, data science serves as the catalyst for groundbreaking innovations. Machine learning algorithms, a subset of data science, enable computers to learn and adapt, leading to the creation of intelligent systems that continually refine their performance. This not only enhances efficiency but also opens new frontiers in areas like artificial intelligence and automation.
Shaping Personalized Experiences
The profound impact of data science extends to our daily lives, often in ways we may not consciously perceive. From personalized recommendations on streaming platforms to targeted advertising, data-driven algorithms tailor our digital experiences, creating a more customized and user-centric online environment.
The Role of Data Science in Global Challenges
Addressing Healthcare Dilemmas
In the healthcare sector, data science has become a beacon of hope. Through predictive analytics, it aids in disease detection and prevention. Moreover, analyzing patient data allows for the development of personalized treatment plans, ushering in a new era of precision medicine.
Tackling Environmental Issues
Data science proves to be a potent tool in addressing pressing environmental concerns. Through the analysis of climate data, it facilitates the identification of trends, enabling scientists and policymakers to devise effective strategies for mitigating the impact of climate change.
Enhancing Educational Strategies
In the realm of education, data science is transforming the way we approach learning. Adaptive learning platforms use data analytics to understand individual learning patterns, tailoring educational content to suit the unique needs of each student. This not only fosters better understanding but also enhances overall academic performance.
Data Science in Business: A Competitive Edge
Optimizing Operations
Businesses leveraging data science gain a competitive edge by optimizing their operations. From streamlining supply chains to predicting market trends, data-driven insights empower companies to stay agile and responsive in an ever-changing market landscape.
Customer-Centric Approaches
Understanding customer behavior is paramount in the business world, and data science plays a pivotal role in this domain. Customer analytics enable businesses to comprehend preferences, anticipate needs, and provide tailored solutions, fostering stronger customer relationships and brand loyalty.
The Future of Data Science: Unraveling Possibilities
Continued Integration with Emerging Technologies
As technology continues to advance, data science is expected to synergize with emerging technologies, creating new possibilities and pushing the boundaries of innovation. The integration of data science with the Internet of Things (IoT) and blockchain, for example, holds the promise of revolutionizing various industries.
Ethical Considerations and Data Privacy
With great power comes great responsibility. The ethical implications of data science cannot be overlooked. As it becomes more pervasive in our lives, ensuring data privacy and ethical use of information must be at the forefront of technological advancements.
Conclusion
In conclusion, data science stands as a formidable force, reshaping the world we live in. From influencing decision-making processes to addressing global challenges, its impact is profound and far-reaching. As businesses and industries continue to harness the power of data, the future holds exciting possibilities, with data science poised to be the cornerstone of innovation and progress.
Source Link: https://readnewsblog.com/unleashing-the-power-of-data-science-a-game-changer-in-todays-world/
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Beth finds the cameras
No ask I'm just mean. set 3x1
Beth sat cross legged on her bed, one hand absently pulling at her blanket where the fabric was starting to pill. Chuck had been combing through files for hours, but she could hardly fault that. The Gambler was his nemesis, after all. And he was back in Blue Valley, clearly trying to pull something. Chuck had been certain of it, and Beth had to admit the logic was sound. Courtney seemed to think he might have been telling the truth, about wanting to turn over a new leaf, but that was who she was. Beth admired and envied Courtney that, always able to see the best in people. Beth tried, she really did, but after everything that had happened in the last year, with supervillains, and people actually trying to kill her and her friends? She needed data to back people up, not blind faith. Chuck had agreed before she even had to voice the concern. So they’d spent the last few hours pouring over every scrap they could find, Chuck doing most of the work while Beth finished her math homework. Thus far, they’d uncovered nothing but emptied bank accounts, scam sites left unchecked for weeks, phishing emails still in drafts. “Not even a fraudulent facebook market scheme,” Chuck reported, sounding as close to a lament as an AI could get.
“Maybe he was telling the truth,” Beth mused. “Or he could be building up to something.” “You’d think he'd at least want his money back,” Chuck agreed. “Don’t worry, the accounts are safe.” Beth nodded, unnecessarily. She’d kept only a small portion of the Gambler’s stolen fortune last fall, set aside for college funds for the team. Investing in their future was a very good cause. She clicked through another set of tabs, frowning. There had to be a reason Gambler was back. He could have apologized from Aruba, or Scotland, or Markovia, if that was all he’d wanted to do. “Oh, can you check the Zarrick collection?” she asked. “Maybe there’s something in there he’s after. Like how the Shade wanted to find the Black Diamond?” Of course the Shade hadn’t been trying to kill them, like the Gambler probably was. “Good call, Beth,” Chuck praised. “Hacking into the American Dream now.” “Huh,” Beth tilted her head, looking at something on Chuck’s display. “What’s that?” “Security camera feed. Must be new, it was not there the last time we hacked in.” “Really new,” Beth said, puzzled. “Dad hates when they put in cameras. He always complains and he hasn’t mentioned this yet. “Beth, it’s not just at the American Dream. Look,” Chuck flashed up a map of Blue Valley. Dozens of lights pinpricked around it. The school, the American Dream, the Pit Stop, Ripped City, the trailer park on the road to the woods… and just outside her house. Inside Courtney’s house. “Oh, no,” she whispered. “Oh, that’s bad. We gotta warn everyone.” She jammed her feet into shoes, even as Chuck worked on tracing the feeds, grumbling about the Gambler’s tech.
“JSA stuff,” she yelped at her mother’s raised eyebrow, slamming out the back door. There was a time and a place for closing a door quietly, and this was not either. She’d call Court, ask to meet her, but where? Where was safe?
“The Park,” Chuck flashed in bold green letters, displaying the map for her again. There were no camera pinpoints there. “Yeah, ok. Text the groupchat. Park, but don’t say anything out loud, and I’ll explain everything there.” She felt her phone buzz as Chuck did exactly that. Everyone needed to know, and fast, and without letting anyone who’d put Cameras in Courtney’s kitchen knowing that they knew.
She had to take a longer route, uncertain of how much the cameras in Ripped City or in other places on her map could pick up. She panted as she reached the soft grass of the park and the safety of the gazebo. She was really going to have to take Yolanda up on the offer of endurance training at some point. That would be safer than taking Artemis up on her offer.
She was relieved to see she wasn’t the first to arrive.
“Sylvester! I mean, Mr. Pemberton. Hi!” she lowered her voice “Did you bring the Staff? Is Courtney here?”
He held up his severely outdated phone. “No, sorry. It’s Courtney’s staff, she’s on her way. I was just in the area already. What’s wrong? It sounded urgent.” “Someone’s spying on us,” Beth said, lowering her voice even more. “ I found cameras.” “You found cameras? How--oh, the goggles. Right. Charles was right to leave them with you. Good work, Beth.” He beamed at her.
“Chuck did the hard work. We think we can trace them. But everyone has to know.” she said, serious. “So what’s our next move?”
“You just leave that to me,” Sylvester glanced over the top of her head towards the treeline, in the direction of Rick’s house. Beth turned, hoping to see Rick’s car. “Beth,” Chuck said in her ear, low and urgent, “watch--”
An avalanche of white fur burst through the flimsy gazebo roof, splintering it, before Chuck could finish a warning no one would ever hear.
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5 Weekly Trending Products in TikTok (July 2023)
Finding trending products to sell is an important part of running an online store. You need to know what goods will be popular before they peak. By ‘catching the wave’ you’ll be able to make money from growing sales rather than the product’s decline. But finding popular products to sell can be a challenge. That’s why we made this list to help you find trending products online.
Source: Goodsfox
In this list, you’ll find 5 trending products in TikTok that will activate your small business ideas in 2023-or maybe help you to discover a great product to add to your existing online store.
Top trending products to sell online in 2023
Browse our list of highest trending products in TikTok, you can use to start your online business.
01 3D mask
3D mask is a medical care and health care product that claims to be comfortable, breathable, and fit well on the face. It is made of non-woven fabric and comes in various colors.
Source: Goodsfox (Store: Benyamook)
Source: Goodsfox (Store: Benyamook)
According to Goodsfox, there are two kinds of 3D mask ranking in the top five of the sales rank. The product from Benyamook tops the sales list, with 41,877 sales in the latest 24 hours, and a price of 12 THB (0.35 USD). The product from sanahfashion ranks fifth in the sales rank, with 12,950 sales in the last 24 hours, and a price of 19 PHP (0.37 USD). Both products have been listed since October 2022, but now the 3D mask from Benyamook has already been sold out and the other is still on sales.
Source: Goodsfox (Store: sanahfashion)
Source: Goodsfox (Store: sanahfashion)
02 Panty Women Underwear
The underwear is a product of Umiwear, a brand that sells women’s underwear and loungewear on TikTok. The underwear is made of ice silk Lycra, which is a high quality and comfortable material. And it comes in different sizes and colors, with a price of 30 PHP(0.58 USD).
Source: Goodsfox
Sales trend data from Goodsfox shows a significant increase in the sales of the underwear since early July. In the last 30 days, it has been sold 620,809 units, which is a 14.43% increase from the previous month. This indicates that the underwear is popular and in high demand among the customers.
03 Socks-Clothing
This is a pair of plain socks that are unisex and suitable for work or leisure. They are made of recycled cotton and a soft texture, which have a good breath ability and elasticity, and are durable and resistant to fading. The socks come in two sizes: short and medium, and fit shoe sizes EUR 38-44 or US 4-7. Besides, Various colors are available.
Source: Goodsfox
According to Goodsfox, The last 30 days witnessed a fluctuation in the sales trend of this socks, reaching its peak at 39,326 on June 19. And it has been sold 358,821 units in the last 30 days, a month-on-month rise of 36.64 percent.
04 Gentle Feminine Cleanser
This a gentle feminine cleanser called Milk Recipe. It is a low pH formula that balances the pH of the intimate area and contains natural ingredients such as betel leaf extract, chamomile extract, lactic acid, and ceramide. It claims to clean, reduce odor, and brighten the intimate area.
Source: Goodsfox
The new sales of the cleanser have increased by 800.76% from June 18 to July 17, 2023. Before increasing to its highest at 12,957 on July 14 and 16, the new sales of this products has already risen to 8,942 on July 4.
Conclusion
In conclusion, these are some of the trending products in TikTok that you can sell online in 2023. They are popular among the customers and have high sales potential. Whether you are looking for a new product to start your online business or a great product to add to your existing store, you can find inspiration from these products. You can also use Goodsfox to track the sales trends and ad creatives of these products and others. By doing so, you can stay ahead of the competition and catch the wave of the market demand.
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Apparel – The history of formation and development trends
Apparel – The history of formation and development trends Apparel is one of the largest industries in the world, catering not only to the basic needs of humans but also as a means of expressing one’s personality and style. It encompasses a wide range of products such as clothing, footwear, and accessories like hats, bags, sunglasses, and more. These products are designed and produced using different styles and materials, ranging from cotton to high-end fabrics like silk and wool.
Throughout history, apparel has evolved to meet the diverse needs of individuals. From simple clothing and footwear in ancient times to modern and luxurious styles, it has become an indispensable part of daily life. Today, manufacturers are also striving to meet the growing demand for durable and safe products that cater to customers’ needs.
Apart from fashion enthusiasts, manufacturers are also focusing on producing apparel that serves multiple purposes such as sportswear, sun protection, cold weather protection, and more. In summary, apparel is not only designed to enhance beauty and personality but also to serve various functions that cater to customers’ needs.
In addition, the apparel industry is also facing new challenges such as competition from counterfeit products, unclear origins, and environmental issues. Manufacturers need to ensure that their production processes are sustainable and environmentally safe, and their products are authentic and meet safety standards for consumers.
Therefore, apparel is not just a fashion product, but also an important and constantly developing business field. With the diversity and constant changes in the market, manufacturers need to meet customer needs while ensuring their products meet quality and safety standards for consumers. In addition, the application of new technology and the development of new products are also important factors in maintaining the market and generating profits.
New technologies such as blockchain and artificial intelligence (AI) are also being applied in the apparel industry to help manage supply chains and ensure product safety. Blockchain helps track the production and transportation process of products, from raw materials to finished products. Meanwhile, artificial intelligence can help analyze customer data and predict market demand, thereby helping manufacturers optimize production processes and save costs.
With the development of the digital economy, businesses are also focusing on developing online applications and platforms to facilitate customer shopping and increase sales. New applications such as virtual try-on are also being developed to help customers have a better online shopping experience.
With the changing market and customer needs, apparel is also developing towards product diversification and meeting sustainability and safety standards. This requires manufacturers to have specific steps and detailed plans to meet these requirements.
In recent years, the fashion industry has undergone significant changes, particularly in the apparel sector. Some noteworthy trends include the rise of e-commerce, an emphasis on environmental protection, the diversification of fashion styles, and changes in the sportswear industry.
One of the most notable trends in the fashion industry today is the increase of e-commerce. With the development of the internet, consumers are increasingly inclined to shop online. This has led to the growth of large e-commerce platforms such as Amazon, Zalando, and Asos. These platforms provide users with a wide range of apparel products from different brands, at reasonable prices and diverse styles.
Another trend in the fashion industry today is a focus on environmental protection. Consumers are increasingly concerned about how apparel products are manufactured and their impact on the environment. Fashion brands are beginning to produce products with eco-friendly materials, using renewable energy and reducing emissions. In addition, consumers also tend to purchase secondhand or recycled products to minimize waste and protect the environment.
The fashion industry is currently experiencing a diversification of styles. Consumers are becoming increasingly unique and do not want to be limited by fixed rules in fashion. Instead of focusing on popular trends, many people are seeking out unique and personalized products. Apparel brands are developing and producing diverse products, ranging from streetwear to high fashion, from vintage to modern, from simple clothing to complex designs, in order to serve the diverse needs of customers.
Finally, another trend in the fashion industry is the transformation of the sportswear industry. Sportswear products were traditionally designed solely for the purpose of athletic performance, but nowadays, brands are introducing sportswear products with fashion styles that are suitable for both exercising and daily wear. These products often have simple, sophisticated designs and use elastic and sweat-absorbent materials to provide comfort for users.
Overall, the fashion industry is experiencing rapid development and new trends are constantly emerging. The focus on diversifying styles, environmental protection, changes in the sportswear industry, and e-commerce has created many new opportunities for apparel brands. Consumers are also seeking out unique, personalized products to showcase their individuality and style. Therefore, innovation and creativity in apparel products is the key for brands to continue to thrive in the future.
History and evolution trend of t-shirts The t-shirt, also known as a tee, is one of the most popular types of clothing worldwide. However, few people know that the origins of this garment have a fascinating history.
In 1901, the Cooper Underwear Company in the United States introduced a new type of undergarment made from soft, breathable cotton. What made this undergarment unique was that it was designed in the form of a t-shirt, with short sleeves and a round neck.
However, it wasn’t until 1913 that the t-shirt was recognized as a type of undergarment for men only. American soldiers during World War I were the first to use t-shirts in the military, replacing the thick, hot woolen uniforms.
In the 1920s, football players and other athletes started wearing t-shirts during sports competitions. This increased the popularity of t-shirts among the sports community.
However, the t-shirt was not considered a fashion item until Marlon Brando wore it in the 1951 movie “A Streetcar Named Desire.” This made the t-shirt even more popular among young people and turned it into a common fashion item until today.
Nowadays, t-shirts can be found everywhere in the world, from fashion stores to local markets. They are made from various materials and come in many different styles and colors to suit different fashion styles.
Overall, the history of the t-shirt is fascinating and rich. From being an undergarment for men, the t-shirt has become a popular fashion item worldwide, and is still an essential item in everyone’s wardrobe.
Today, t-shirts have become a staple in everyone’s wardrobe, with a wide range of designs and styles available to suit every taste and occasion. The humble t-shirt has come a long way from its origins as an undergarment and has become a symbol of casual and comfortable fashion.
In the era of rapidly developing digital technology, the trend of T-shirt design is constantly being updated and changed. Below are some popular T-shirt design trends that are currently favored.
Minimalist design: Minimalist T-shirt design is a very popular trend nowadays. Patterns and colors are kept simple, only using the necessary details to create an impressive design that is still elegant and luxurious.
Abstract patterns: Abstract patterns are also a popular trend in T-shirt design today. The patterns are designed with unique, free-spirited abstract images that create a different and personal style.
Sport design: T-shirt designs for sports with breathable, stretchy materials that help wearers move easily and comfortably. This design is often combined with unique patterns that have a sense of camaraderie and bonding, especially suitable for sports groups, teams, and clubs.
Design with meaningful messages: The trend of T-shirt design with meaningful messages such as motivational quotes, messages about love, happiness, peace… is popular. This helps the wearer feel confident, brings a special meaning, and helps convey messages to those around them.
Patterned design: Patterned designs with various lines, unique shapes, rich and diverse are used in T-shirt design. This creates a classic and romantic style, suitable for those who love vintage or Bohemian style. Patterned designs can be used on the entire T-shirt or only on a small part of the shirt to create a focal point and attract the attention of viewers.
3D Design: The trend of 3D T-shirt design is becoming increasingly popular. Patterns are created using 3D technology to create a notable difference and attract viewers’ attention.
Vintage Design: Vintage T-shirt designs are created to reproduce the fashion styles of previous decades. This helps create a unique style that recalls the wearer’s memories.
Couple Design: The trend of couple T-shirt design with the same pattern for both men and women is currently popular. This creates a special connection between the two wearers.
Hand-Embroidered Design: Hand-embroidered T-shirt design is a popular trend. Patterns are embroidered with delicate lines to create a unique and luxurious feel.
Personalized Design: The trend of personalized T-shirt design is popular among young people. Unique, creative, and bold patterns are expressed through letters, images, or special details.
In summary, the current trends in T-shirt design are diverse and rich, from minimalistic designs to abstract, sports, floral, vintage, hand-embroidered, personalized, and more. The most important thing in T-shirt design is to create a unique design that sets it apart and fits the wearer’s preferences and style.
The story of hats: From history to trends of development The first hats were used to protect the head and avoid the sun during prehistoric times. The drawings on ancient Egyptian walls showed people wearing hats with a cloth covering. Additionally, tribes in the Middle East and Africa also used hats to protect their heads from the harsh sunlight.
However, hats became an essential part of military attire during the Middle Ages. In Europe, knights wore horned or armored helmets during wars. These hats not only protected the head but also displayed the power and strength of the wearer.
In the 16th century, manufacturers began using wool and fabric to create new hats. Hat styles like the tricorn, bicorne, and top hat became popular in the 18th and 19th centuries in Europe and North America. These hats represented prosperity, power, and social class of the people wearing them.
In the 1920s and 1930s, fedoras and homburg hats became a trend in the United States and Europe. Male Hollywood actors like Humphrey Bogart, Cary Grant, and Clark Gable wore fedoras and homburg hats as part of their leading roles in movies. These hats became a symbol of men’s fashion style in the 1920s and 1930s.
Hats were first worn as a protective measure against the sun and for head protection during ancient times. Depictions on the walls of ancient Egypt showed people donning hats made of cloth for coverage. The practice of wearing hats to shield from the sun’s rays was also prevalent among tribes in the Middle East and Africa.
Subsequently, hats became an integral component of military uniform during the Middle Ages. In Europe, knights wore helmets with horns or armor during wartime, which not only offered head protection but also indicated the power and might of the wearer.
In the 16th century, manufacturers began using wool and fabric to fashion new hat designs. Styles such as the tricorn, bicorne, and top hat became trendy in Europe and North America during the 18th and 19th centuries. These hats were symbols of affluence, authority, and social standing.
In the 1920s and 1930s, fedoras and homburg hats became fashionable in the United States and Europe. Male Hollywood actors such as Humphrey Bogart, Cary Grant, and Clark Gable sported fedoras and homburgs as part of their roles in films. These hats evolved into an emblem of men’s fashion style during the 1920s and 1930s.
In the 1960s and 1970s, hats such as the beret and baseball cap became popular in American street culture. These hats became symbols of youth and specific cultural groups.
In recent years, fashion designers have found ways to blend traditional hat styles with modern fashion. Baseball caps and snapback caps created by famous fashion brands like Nike and Adidas have become popular accessories in sports and street fashion. Additionally, fedoras and homburgs have made a comeback and are favored by Hollywood celebrities.
In some cultures, hats hold religious or cultural significance. For example, the mitre is worn by clergy in religions such as Catholicism and Buddhism. In Mexican culture, the sombrero is worn during festivals and holds significant meaning in the country’s culture.
Therefore, throughout different historical periods, hats have become an essential part of clothing. From protecting the head from the sun’s rays to displaying power and status of the wearer, hats have played an important role in fashion and culture. Classic and modern hat styles continue to be used and developed in the modern age, while also playing a crucial role in expressing the style and personality of the wearer.
Fashion trends for hats are becoming increasingly popular and diverse worldwide. Hats not only protect the head from the sun but also create a unique and stylish look for the wearer. Here are some current fashion trends for hats:
Bucket hats:
Bucket hats are one of the most popular hat trends today. With their compact and simple design, bucket hats can be worn with many different outfits. They are especially popular in movies, music videos, and fashion events.
Snapback hats:
Snapback hats are popular for their practicality and versatility in style and color. This type of hat has a snap closure at the back, allowing the wearer to adjust the size to fit their head comfortably. Snapback hats are popular among young people and are often worn at gatherings, parties, and outdoor activities.
Fedora Hat
The fedora hat is a famous hat style known for its elegant and sophisticated design. Developed in the 1920s, the fedora hat is still one of the most popular hat styles today. The fedora is often used to create a classic and refined fashion statement.
Beanie Hat
The beanie hat is one of the most popular hat styles in the winter. With a simple design and thick fabric material, the beanie hat helps to keep the head warm and is suitable for many different fashion styles. The beanie hat is also used in sports activities such as snowboarding, skating, and mountain climbing.
Baseball Cap
The baseball cap is one of the most common hat styles in America and is beloved around the world. With a simple and practical design, the baseball cap is used in many activities such as baseball, soccer, walking around town, or hanging out with friends.
Head Covering Hat
The head covering hat is designed to cover the entire head and neck. This hat style is suitable for outdoor sports activities such as cycling, mountain climbing, or snowboarding. The head covering hat is also used to protect the head from the sun’s rays during travel.
Panama Hat
The Panama hat is a popular hat style in tropical countries. Made from plant fibers and with a sophisticated design, the Panama hat is a perfect choice for those who want to create a dynamic and youthful style.
In conclusion, the fashion trend of hat styles today is very diverse and suitable for many different styles. The hat styles mentioned above are popular around the world and will surely highlight your style in any activity.
Jersey: Journey from the Past to the Future In the history of sports, jerseys have played an important role in identifying teams or athletes in a match. Jerseys originated from the early days of sports when teams did not have any form of identification.
In the past, teams would typically wear matching uniforms without any means of distinguishing themselves from other teams. Therefore, other methods such as lines on the field or badges were used to differentiate teams.
However, with the development of sports, jerseys have become an indispensable part of the game. This is especially evident with jerseys becoming an official garment for teams participating in international tournaments.
Jerseys are designed with high technical requirements to ensure flexibility and comfort for athletes during important matches. In addition, jerseys serve the purpose of identifying the team on the field, helping spectators, the media, and referees to recognize the team and players who are playing.
Overall, jerseys have become an essential component in the world of sports, fulfilling both practical and aesthetic purposes.
The first jerseys were created in the 1870s when soccer was just emerging in England. However, it wasn’t until the 1900s when teams began to use jerseys to differentiate themselves from each other.
Different sports require jerseys with different technical features and requirements. For example, soccer jerseys need to be durable and stretchy, while tennis jerseys need to be breathable to keep athletes cool and dry.
The color and design of jerseys also play an important role in team identification. Teams often have a collection of jerseys with different colors and designs for various tournaments and matches. For instance, the Brazilian soccer team typically wears yellow jerseys, the Los Angeles Lakers basketball team wears purple jerseys, and the New York Yankees baseball team wears white jerseys with a black “NY” logo.
In addition, team jerseys have also become a fashionable item that many people love to collect and wear. Sportswear manufacturers and sports retail stores often produce replicas of famous team jerseys to meet the demands of fans. Many people enjoy wearing the jerseys of their favorite teams when participating in sporting events or exercising.
In summary, team jerseys have become an important part of sports around the world, not only meeting the technical requirements of athletes but also helping teams and players to be recognized and showcase their unity and career on the field. Wearing the jersey of one’s favorite team can demonstrate the love and support of fans for that team. It is a way for fans to show their loyalty and cheer for their team during matches. Additionally, wearing a team jersey can create a sense of unity among fans who share the same love for the team, and increase excitement and emotions during the cheering process.
In addition, wearing the jersey of one’s favorite football team can also convey a positive message to the surrounding community. Seeing people wearing team jerseys on the streets, in coffee shops or in the stands of a stadium can stimulate interest in the sport and the team. This can create interaction between fans of the same team or fans of different teams, creating a lively and exciting atmosphere.
It is important to note that wearing a jersey is just a small part of supporting a football team. Fans can also show support by participating in activities such as watching matches, sharing information and updates about the team on social media, betting on matches, or joining fan clubs. All of these things together create a vibrant and passionate community of fans, contributing to the success of their favorite team.
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