#Creative Graphics Solutions

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IPO helped Creative Graphics increase brand visibility, infuse capital – Pulkit Agrawal

The initial public offering (IPO) of Creative Graphics Solutions, one of India’s leading organized flexography ecosystem players, has received positive feedback from both foreign as well as reputed Indian investors. It has also helped the company increase its brand visibility and much-needed funds to upgrade its operations.

The retail portion of the Creative Graphics Solutions IPO opened for subscription from 28 March to 4 April 2024. The price band for the issue was fixed at Rs 80 to Rs 85 per share, and the lot size was 1,600 equity shares. Corporate Capital Ventures was the book-running lead manager, and Bigshare Services Private Limited was the registrar for the issue. Opening at the higher end of the price band at Rs 85, the share price was quoted above Rs 200 when last seen on 27 May 2024.

Talking to Packaging South Asia, Pulkit Agrawal, chief financial officer, Creative Graphics, said, “The IPO was basically for two reasons – firstly, to get more visibility and secondly, to give us capital infusion to continue to invest in new technology and upgrade our operations.”

The IPO gave the company greater visibility and credibility in the market. "We were already a known player in the printing and packaging segments but now many more know about us. A lot of businesses want to work with us as they think of us as a credible player,” he said, adding the IPO has brought the printing and packaging industry into the public eye.

A lot of people not directly associated with the industry now know about the value addition that the industry brings, he said, adding Creative Graphics has been in the flexography business for the past two decades and wants to continue participating in the growth path.

Before the IPO, Creative Graphics was a family-owned business when the promoters had almost all its shares, he said, adding the company listed the shares in the Rs 80-85 price band. The issue opened at the higher end at Rs 85 and right now (27 May 2024), the share price is above Rs 200.

The list of investors includes foreign as well as reputed Indian players, he said. “We have received a lot of positive feedback from investors. They have been very kind to us and have shown a lot of faith in the business, partly because of the industry that we are in and partly because of our vintage in the industry and the growth we have shown,” he said.

The funding will be used to fuel future growth. It is a technology-oriented industry and new technology keeps coming in now and then, he said. It is, thus, very important to continue investing in and exploring new technologies to stay ahead. “We also want to expand our operations and our customer base,” he added.

“The IPO is a wonderful route as it gives us a lot of power. However, it also brings a lot of responsibility because you are participating in a market where a lot of players are looking at you constantly. An ethical player who wants to run the business in the right way, who is transparent, and who has the right corporate governance, will always be appreciated by the market. For these players, I think, it will make a lot of sense to go for this route,” Agrawal said.

“A lot of SMEs in India are now growing thanks to government initiatives and the growing Indian economy. It is attracting a lot of talent, capital, and interest from global players. I think there is a bright future for India as a country.”

Agrawal said the printing and packaging segment will continue to grow as Indians rise in economic stature and their purchasing power increases. “We are confident and bullish about the Indian growth story. We expect that a lot more brands will be launched. For foreign players, the Indian market is becoming much more attractive compared to how it was 20 years ago or even a decade ago,” he added.

Creative Graphics specializes in manufacturing flexographic printing plates, including digital flexo plates, conventional flexo printing plates, letterpress plates, metal back plates, and coating plates. The company's customer base is spread out across India, Thailand, Qatar, Kuwait, Nepal, and Africa. It operates seven manufacturing facilities – Noida (Uttar Pradesh), Vasai, Pune (Maharashtra), Chennai (Tamil Nadu), Baddi (Himachal Pradesh), Hyderabad (Telangana), and Ahmedabad (Gujarat).

Founded by Deepanshu Goel, a first-generation entrepreneur and incorporated in 2014, Creative Graphics has expanded its business through its wholly owned subsidiaries – Creative Graphics Premedia Private Limited (CG Premedia) and Wahren India Private Limited.

While CG Premedia offers end-to-end premedia services, from design adaptation to print production, Wahren India supplies high-quality packaging solutions for the pharmaceutical industry. It produces alu-alu foil, blister foil, tropical alu-alu foil, CR foil, and pharmaceutical sachets.

The company clocked a revenue of Rs 131.5 crore and earned a profit (PAT) of Rs 10.8 crore in FY 2023-24. It registered revenue of Rs 90.14 crore and a profit (PAT) of Rs 8.64 crore in FY2022-23.

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In today's visually-driven world, graphic design plays a crucial role in shaping how brands communicate with their audience. As India continues to establish itself as a global hub for creativity, graphic design companies in the country are setting new standards with their unique and innovative design solutions. This article explores the characteristics that define the best graphic design companies in India, the importance of unique design, and the emerging trends that are shaping the industry.

The Importance of Unique and Creative Design

In an era where consumers are bombarded with visual stimuli, standing out is essential. Unique and creative graphic design captures attention, communicates messages effectively, and builds brand identity. A well-designed logo, an engaging advertisement, or a striking website can make a lasting impression on potential customers. Unique designs not only reflect the personality and values of a brand but also evoke emotions and foster connections with the audience.

Moreover, creativity in design can significantly enhance a brand’s visibility and recall. For businesses aiming to carve a niche in their respective markets, investing in distinctive graphic design is paramount. It is the key to effective branding and communication, which ultimately drives customer engagement and loyalty.

Key Features of Top Graphic Design Companies

1. Diverse Design Expertise

The best graphic design companies in India are characterized by their diverse expertise in various design styles and mediums. They have a team of talented designers skilled in everything from branding and print design to digital graphics and packaging. This versatility enables them to cater to a wide range of client needs across different industries. Whether a business requires a modern logo, eye-catching brochures, or a comprehensive branding strategy, top design companies have the capabilities to deliver.

2. Strong and Varied Portfolio

A robust portfolio is a crucial indicator of a graphic design company's capabilities. The best companies showcase a diverse range of projects that demonstrate their creativity and technical skills. A well-rounded portfolio not only highlights successful past projects but also reflects the company's ability to adapt to different styles and client needs. Potential clients should look for case studies that outline the design process, challenges faced, and the final outcomes, providing insight into how the company approaches various design challenges.

3. Collaborative Approach

Collaboration is at the heart of effective design. The leading graphic design companies prioritize open communication with their clients, ensuring that their ideas and feedback are integrated into the design process. This collaborative approach fosters creativity and results in designs that truly resonate with the client’s target audience. By working closely with clients, designers can better understand their vision and objectives, leading to more tailored and impactful designs.

4. Strong Understanding of Branding

A deep understanding of branding is essential for any graphic design company. The best firms recognize that design is not just about aesthetics; it’s about creating a cohesive brand identity. They work closely with clients to develop designs that align with the brand’s values, voice, and target audience. This understanding allows them to create designs that not only look good but also convey the brand's message effectively, contributing to a strong overall brand presence.

5. Timeliness and Reliability

In the fast-paced world of business, timely delivery is crucial. The best graphic design companies are known for their reliability and respect for deadlines. Clients value companies that provide consistent updates throughout the design process and deliver high-quality work on time. This reliability fosters trust and encourages long-term partnerships, as clients feel confident in the company’s ability to meet their needs.

Emerging Trends in Graphic Design

1. Sustainability

With increasing awareness of environmental issues, sustainability has become a significant trend in graphic design. Many companies are adopting eco-friendly practices, such as using recycled materials and sustainable printing techniques. Clients are increasingly seeking designs that reflect their commitment to sustainability, making it essential for graphic design companies to embrace this trend.

2. Motion Graphics and Animation

The rise of digital media has led to a growing demand for motion graphics and animation. These dynamic elements enhance storytelling and engagement, making designs more interactive. Graphic design companies are incorporating animations into their projects to create visually compelling content that captures attention and keeps viewers engaged.

3. Personalization

In an age where personalization is key, graphic design companies are focusing on creating tailored solutions for clients. Customized designs that resonate with the target audience significantly enhance brand loyalty and customer engagement. The best design companies leverage data and insights to create personalized experiences that connect with consumers on a deeper level.

4. Minimalism

Minimalist design continues to gain traction, emphasizing simplicity and clarity. This trend allows the message to shine through without unnecessary distractions, resulting in clean and elegant visuals. Many leading graphic design companies are adopting minimalist approaches to create sophisticated designs that are visually appealing and effective.

Conclusion

Choosing the best graphic design company in India for unique and creative design solutions requires careful consideration of various factors, including expertise, portfolio, collaboration, and branding understanding. As the graphic design industry continues to evolve, staying attuned to emerging trends is essential for both designers and clients. By prioritizing creativity and innovation, graphic design companies in India are well-equipped to meet the diverse needs of businesses, helping them stand out in an increasingly competitive landscape.

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In today's fast-paced digital world, visuals are everything. Whether you're launching a new business or rebranding an established one, having a compelling visual identity is crucial to standing out in a crowded market. This is where graphic design services come into play. From logos to marketing materials, the right graphic design can communicate your brand’s message and connect with your audience on a deeper level.

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Graphic design is more than just making things look good—it’s about creating a strong visual identity that resonates with your target audience. From website design to social media graphics, every element contributes to how your brand is perceived. Here’s why investing in professional graphic design services is essential for business success:

First Impressions Matter Your brand’s first impression is often its last. Potential customers will judge your business based on its visual identity—whether it’s your logo, website, or business card. A professional and cohesive design ensures that you leave a positive and lasting impact from the first interaction.

Consistent Branding Consistency is key when it comes to branding. Every design element—from your website to your social media posts—should align with your brand’s tone, colors, and messaging. This helps build trust and familiarity with your audience. SoftCrust’s graphic design services ensure that your brand maintains a consistent and professional image across all platforms.

Enhanced User Experience In the digital world, a visually appealing and user-friendly website or app can significantly improve user experience. Thoughtful design leads to easier navigation and a more engaging experience, which translates to higher conversion rates. SoftCrust offers custom design solutions to optimize the user experience across your digital platforms.

Emotional Connection with Your Audience Graphic design allows you to tell your brand’s story visually. From the color scheme to the typography, every design element evokes emotions and builds a connection with your audience. At SoftCrust, we create designs that align with your brand’s values and speak to your audience’s needs.

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At SoftCrust, we offer a wide range of tailored graphic design services to meet the unique needs of your business. Whether you're launching a new brand or revamping an existing one, we’ve got you covered.

Logo Design Your logo is the face of your brand. It’s the first thing people see and remember about your business. SoftCrust provides professional logo design services that ensure your brand’s logo stands out and resonates with your audience.

Brand Identity Development Building a cohesive and memorable brand identity goes beyond just a logo. We help you define your brand’s colors, typography, and overall visual style with our brand identity development services.

Marketing Materials Design From brochures to business cards and flyers, our graphic design services include the creation of stunning marketing materials that reflect your brand’s message and style. SoftCrust ensures that your print and digital materials leave a lasting impression.

Web and Mobile Design A user-friendly and visually appealing website or app is essential for engaging your audience online. SoftCrust’s web and mobile design services create intuitive interfaces that deliver seamless experiences across devices.

Social Media Graphics Social media platforms are a key marketing tool for any business. SoftCrust provides custom social media graphics that align with your brand’s visual identity and boost engagement on platforms like Instagram, Facebook, and LinkedIn.

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At SoftCrust, we understand that every business has its own unique story to tell. That’s why we focus on creating custom designs that reflect the heart of your brand. Here’s why businesses choose us for their graphic design services:

Tailored Design Solutions We don’t believe in a one-size-fits-all approach. Our graphic design services are fully customizable to meet your specific business needs and goals. Whether you need a modern logo or an entire branding package, we’ve got you covered.

Expert Designers Our team consists of experienced graphic designers who are passionate about creating visually stunning and effective designs. We stay up-to-date with the latest design trends and tools to ensure that your brand’s visuals are fresh and modern.

High-Quality Deliverables At SoftCrust, we are committed to delivering high-quality designs that not only look good but also function effectively. Every project is completed with attention to detail and a focus on your brand’s objectives.

Affordable Pricing We believe that quality graphic design should be accessible to businesses of all sizes. That’s why we offer competitive pricing for our graphic design services, without compromising on quality.

Ongoing Support Your brand’s visual identity is an evolving process. We provide ongoing support and design updates as your business grows, ensuring that your brand’s visuals stay relevant and impactful.

Conclusion

In a world where visual communication plays a vital role in a brand’s success, investing in professional graphic design services is essential for building a memorable and impactful brand identity. At SoftCrust, we are committed to helping businesses stand out with custom designs that speak to their audience and drive results.

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[psatalk]

Creative Graphics Solutions India Limited IPO opens for retail investors today – 28 March 2024

Today, 28 March, the retail portion of the Creative Graphics Solutions IPO opens for subscription. The anchor portion of the public issue that opened yesterday has apparently received a good response from investors including financial institutions. 

On 22 March 2024, the Noida-headquartered Creative Graphics Solutions India Limited, one of India’s leading organized and integrated packaging ecosystem players, announced that its initial public offering (IPO) will open on Thursday, 28 March 2024. The anchor portion will be opened on Wednesday, 27 March 2024, and the issue will conclude on Thursday, 4 April 2024. The company intends to raise approximately Rs 54.4 crore (at the upper band) from the offering and aims to be listed on the NSE Emerge platform. The price band for the issue has been fixed at Rs 80 to Rs. 85 per share, and the lot size will be 1,600 equity shares.

Corporate Capital Ventures is the Book Running Lead Manager, and Bigshare Services Private Limited is the Registrar for the issue. According to the press release from Creative Graphics, Corporate Capital Ventures Private Limited has completed a string of successful SME IPOs in recent months, including Alpex Solar, Esconet Technologies, Rockingdeals, Accent Microcell, Oriana Power, Droneacharya and Crayons Advertising.

Creative Graphics is a product of the MSMEx SME IPO Cohort program, mentored by Amit Kumar, founder and CEO at MSMEx.

The Noida-based company’s IPO comprises a fresh issue of 64,00,000 Equity Shares with a face value of Rs 10 through the book-building route. As many as 3.2 lakh equity shares are reserved for the Market Maker, 9.12 lakh equity shares allocated for NIIs, 30.4 lakh equity shares for QIBs (including 18.24 lakh equity shares as the Anchor investor portion), and the Retail (RII) portion accounts for 21.28 lakh equity shares.

According to the Red Herring Prospectus document, the company intends to utilise the net proceeds from the IPO to meet the working capital requirements of the company, repay/prepay, in part or full of certain of the company’s borrowings, meet the capital expenditure of the company, fund inorganic growth through unidentified acquisition for the company, and general corporate expenses.

Creative Graphics specializes in manufacturing flexographic printing plates, including digital flexo plates, conventional flexo printing plates, letter press plates, metal back plates, and coating plates. The company serves its customer base in India, Thailand, Qatar, Kuwait, Nepal, and Africa. It operates seven manufacturing facilities in various states – Noida (Uttar Pradesh), Vasai, Pune (Maharashtra), Chennai (Tamil Nadu), Baddi (Himachal Pradesh), Hyderabad (Telangana), and Ahmedabad (Gujarat).

Founded by Deepanshu Goel, a first-generation entrepreneur and incorporated in 2014, Creative Graphics has expanded its business through its wholly owned subsidiaries – Creative Graphics Premedia Private Limited (CG Premedia) and Wahren India Private Limited. While CG Premedia offers end-to-end premedia services, from design adaptation to print production, Wahren India supplies high-quality packaging solutions for the pharmaceutical industry. It produces Alu-Alu Foil, Blister Foil, Tropical Alu-Alu Foil, CR Foil, and Pharmaceutical Sachets.

The company clocked a revenue of Rs 48.07 crore and earned a profit (PAT) of Rs. 7.24 crore during the first half (H1) of the current FY 2023-24 financial year, which ended 30 September 2023. It registered revenue of Rs. 90.14 crore and a profit (PAT) of Rs. 8.64 crore in FY2022-23.

Our take

We have known Creative Graphics for the past decade and have also admired its fast growth in establishing new plants across the country. We appreciate the need for companies in the printing and packaging industry to expand and raise capital for scaling up their operations. Creative Graphics' team has always been enthusiastic about vertical integration and diversification to new areas of packaging. The company’s IPO will hopefully open a path for other companies in the industry needing to raise capital for scaling up.

For more information, please visit: https://creativegraphics.group/

Disclaimer: CREATIVE GRAPHICS SOLUTIONS LIMITED is proposing, subject to applicable statutory and regulatory requirements, receipt of requisite approvals, market conditions and other considerations, to make an initial public offer of its Equity Shares and has filed the RHP with the NSE Emerge. The RHP is available on the website of BRLM and the website of NSE. Any potential investors should note that investment in equity shares involves a high degree of risk, and for details relating to the same, please refer to the RHP, including the section titled “Risk Factors”, beginning on page 28.

The Equity Shares have not been and will not be registered under the U.S. Securities Act of 1933, as amended (the "Securities Act) or any state securities laws in the United States, and unless so registered, and may not be issued or sold within the United States, except pursuant to an exemption from, or in a transaction not subject to, the registration requirements of the Securities Act and in accordance with any applicable U.S. state securities laws. The Equity Shares are being issued and sold outside the United States in 'offshore transactions in reliance on Regulation "S* under the Securities Act and the applicable laws of each jurisdiction where such issues and sales are made. There will be no public offering in the United States.

First published on 23 March 2024, this article has been updated on the morning of 28 March 2024 – editor.

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