#Copywriting Hong Kong

[the-monkey-ruler]

Tang Sanzang (1977) 唐三藏

Director: Liang Zhefu Screenwriter: Zhu Yunpeng Starring: Huang Huangyi / Wang Kongfang Genre: Fantasy Country/Region of Production: Taiwan, China Language: Mandarin Chinese Date: 1977-02-20 (Taiwan, China) Also known as: 猴王抓妖 / The Monkey King Catches the Monster Type: Retelling

Summary:

Chinese color poster for the release of the Taiwanese film "Tang Sanzang", printed horizontally. The scene mainly shows a still of Tang Sanzang riding a horse and leading Sun Wukong and other disciples in the mountains and forests. Paired with copywriting such as "English title: MONKEY SUBDUES DEMONS". The poster has a symmetrical crease and is stamped with the Hsinchu County Police Department’s seal of approval. This film is a 1977 costume myth film produced by Hong Kong Crown Film Co., Ltd., directed by Liang Zhefu, written by Zhu Xiangpeng, and starring Huang Huangyi, Wang Kongfeng and Long Long. Also known as: "The Monkey King Catches the Monster".

Source: https://movie.douban.com/photos/photo/2559632539/

Link: N/A

[dnt123456]

Overseas Direct Investment

Advantages of overseas direct investment ODI

The funds leave the country legally

Accelerated capital accumulation

Priority for overseas investment

Overseas listing inspection site

Low cost of business transfer

There are subsidies for return of funds

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[designresearch604-ahnesshim]

20 Items + Copywrite

My Korean passport and New Zealand passport. Although I was born in New Zealand, my very first passport was a Korean passport because my mother had the choice of giving me a Korean or New Zealand passport. But because our family was Korean and my roots are also Korean she had chosen to proudly give me a Korean identity. These two contrasting items show the duality of an identity crisis that I feel and experience whilst living in New Zealand as a Kiwi-Korean.

2. Birth Certificate. his is a legal and physical proof of me being born here, a Kiwi-Asian, a Kiwi-Korean. But throughout my life and growing up, experiencing cultural dilemmas, racism and discrimination I was often told to go back to my own country, although I was born here. I've often grown up acknowledging racism instead of standing up to it. I felt foreign although NZ felt like my home and it always was and is. I felt small and scared and "less" than white people and because of the racism I experienced I sometimes wished I was white.

3. Baby anklet (?). It's amazing and interesting to see how small of a baby I was to grow up into a person who can no longer fit into that anklet I once fit into. This is a metaphor for how much I have matured and learned about myself and my own culture as I continue to relearn the culture I was abandoned and ran away from, colonising myself.

4. Wellington Te Papa Souvenir. This encapsulates my very first trip down to Wellington and serves as a momento of the time. When I look back at it now there was much culture to be learnt and take in, and so much that I did not know of. I remember the joy and excitement of going to a new place and exploring a new place out of Auckland with my family.

5.Korean Currency – trip to Korea for the First Time. These coins were coins that I kept as a souvenir from my very first trip to my parents home country, Korea which encompasses the preservation of South Korean currency as a form of cultural and historical significance. I vividly remember my grandma, aunties, uncles and even my parents' friends' gave me pocket money often telling me to buy something yummy for myself with the large sum of money that possibly seemed too much for a snack. This is enriched in Korean culture and to me it's a token of them showing care and love towards me and even my parents and their way of expressing their love and care as it is not common to see people express how they feel verbally in Korean, eastern culture, but they also stand as artefacts of a my journey, capturing moments in time, and embodying the pride and identity.

6. Seoul Sky Magnet – Trip to Korea in 8 Years (after first trip). This was my second trip to Korea in 8 years, after the first one. My older sister and I spent hours and hours exploring the culture-rich Korea as we had so much to learn as we knew so little of our own culture and my parents' home country. The magnet was a souvenir from a landmark called Namsan which is famous and popular for their tower that overlooks the city.

7. HongKong Magnet Souvenir at 15 years olds. This trip was a meaningful and exciting trip as my cousin who I lived with as a small child, young as 5 years old; would be visiting him in many years. I was able to visit Hong kong like a local person who lived there as my cousin took us on a designated tour around the hot spots in the local area and throughout the city.

8. Polaroids. These polaroids I took lie in their ability to transform intangible memories into tangible, touchable keepsakes. Unlike traditional photography, which involves waiting for film to be developed, or digitally taken through our phone, it allows an image to materialize within moments of pressing the shutter button. This instant gratification grants a sense of immediacy and authenticity to the captured moments, preserving it in a form that can be held, shared, and cherished in real-time. The physicality of these polaroid photographs, with its characteristic white border and distinctive color palette, imparts a timeless charm that transcends eras, making it not just a snapshot, but a testament to the magic of instant memory-making.

9. Poststick Notes. These post stick notes are important as they help me to mark important pages within my sketchbooks or even in my diary, so that I can come back to them. I often use the same colour post stick notes for pages that have similar or continuing ideas. This item has now become an essential for me as a designer and within my personal life as well as it marks out important and even current events and pages.

10. 2023 Diary. A personal diary becomes a canvas for expression, allowing me to infuse my unique style and preferences. The diary stands as a tangible object featuring handwritten organization and introspection, providing a haven for dreams, plans, and cherished memories to flourish throughout the year. It serves not only as a practical tool but also as a source of inspiration, reminding me of the transformative potential that comes from purposeful reflection and deliberate planning.

11. Free Food for Millionaires. This novel that holds a special place, "Free Food for Millionaires" by Min Jin Lee is a compelling exploration of ambition and identity as a Korean-American. A young Korean American navigates the complexities of immigrant expectations and personal aspirations. This novel delves into themes of social mobility and cultural adaptation. The title, "Free Food for Millionaires," alludes to the stark contrasts and opportunities that define Casey's journey, highlighting the tension between her heritage and the allure of the American Dream. I found myself relating to the protaganist in the novel as I have also grappled and still am grappling with cultural identity.

12. Clay Trays. Crafted from air dry clay allows for intricate detailing and unique designs. Each tray retains the organic texture and natural colour of the clay but then adds expression and life to the clay with colour and glaze, resulting in a piece that feels intimately connected to me as a person as these trays serve as canvases, adorned with various patterns, textures, and finishes that reflect my individual style.

13. Ephemera made of Plaster. This piece of object was an object I picked out and took in an exhibition "20 Objects". Each object has a story, although unknown to the public, but I picked it out because I thought the form was so beautiful in its irregularity. It almost mimicked the shape of a seashell which was a contributing factor as to why I chose this object to take home.

14. Flower Print. This black and white flower print, received as a gift from a friend, carries a depth of meaning that transcends its visual appeal. The monochromatic representation of flowers exudes a timeless elegance and simplicity. It signifies a shared appreciation for aesthetics and a gesture of friendship that reflects their thoughtfulness and kind heart. Every time I look at this print, it serves as a tangible reminder of the bond between friends and the enduring beauty that can be found in even the simplest of gestures. It becomes an enduring piece of art that not only decorates a space but also warms the heart with the memory of a cherished connection and memory.

15. Felt Tips - Gift from Grandma at 8 Years old. I remember the excitement I felt when I received this gift from my grandma. I was excited to use this in every piece of craft I made. But I found myself only using it for "special occasions", as I wanted these felt tips to last as long as they could and I have achieved that, they still work to this day. Although it was at such a young age, I thought this was a token of my grandma's appreciation of my constant crafting, and drawing as a young child.

16. Muji Mechanical Pencil. As a designer, the mechanical pencil is my steadfast companion in the creative process. This tool allows me to translate my ideas from mind to paper, helping me to quickly visualise ideas before heading into the digital space – a principle I hold dear in my work. The mechanical pencil is not just a tool; it's an extension of my creativity, an instrument through which I shape my visions into tangible forms.

17. Muji Ink Pen. Another analogue object that is important to me is this ink pen. This pen allows me to quickly jot down any ideas, important dates and events to mark in my physical calendar or diary. I appreciate the physical writing more than the digital space, as it embeds in my mind a lot more than it does when I type things in. It also feels more personal to me as it retains my own personal handwriting.

18. Scalpel. The scalpel serves as a crafting knife that epitomises precision, creativity, and the handwork of myself. This took me to shape and sculpt a wide array of materials with exacting detail. It becomes an extension of my vision, allowing for intricate designs and makings. It also enables the transformation of raw materials into objects of design.

19. Rulers. I have a few differing sizes and lengths of these durable rulers which I have found to be very useful as a designer. Working as a designer does not mean always having to work in a digital space, but many of my interests are rooted in physical crafting which was something I have always done from a young age. These rulers help me to draw and cut precise lines and forms to what I envision.

20. Mouse. This mouse is another extension of my hand in the digital space. With precision, I am able to navigate through design software, shaping elements and refining details with a fluidity that mirrors my thought process. The mouse becomes an instrument of finesse, allowing me to execute intricate patterns. It enables me to translate imagination into tangible design.

[stkptr]

Normally I block all bot posts I see, but this one intrigued me. Ad free monetization you say? How does that even work? Well I went onto their website CastarSDK.com and took a look at what their product was.

Going through the website there was a lot of strange wording and misspellings, but that's not necessarily indicative of a scam. The company CastarSDK is based out of Hong Kong, so it's not a huge surprise, especially since it seems like they're fairly new. Maybe they haven't hired English language copywriters to review their website yet.

Language aside, it was quite difficult to actually figure out what they were doing, how money was supposed to be generated from incorporating CastarSDK into an app. Suspicious. On the main page, the only thing that hints at the actual operation of the library is this weird nonsensical graph:

Recall the data, information, knowledge, wisdom pyramid? The only actual piece of information in this graph is in the upper right; public web scraping. That's very interesting.

If we go to the FAQ page we see two interesting questions:

Now it comes together. The way this service makes money is by using end user devices as web scraping agents. They will presumably be given lists of endpoints to scrape, download and interact with the relevant websites, then collect the data and send it off.

The way this could generate revenue is by interested parties purchasing orders from CastarSDK, who then dispatch these lists to the end user devices, who then send the data back to CastarSDK and on to the third party.

Ideally the third party would be something like a company trying to gather information from the web about their products. But this sort of service could easily turn malicious, as in a botnet, if CastarSDK doesn't manage their customers properly.

Such a service, one where it uses end user devices to scrape the web, isn't a scam per se. ArchiveTeam Warrior is a bona fide scraping service that end users run on their own volition with full knowledge. But considering that this service is using social media bots for marketing, it's maybe a year old at most, has nobody talking about it, I don't trust it, it's suspicious.

2025 App Monetization Trend: The Rise of Ad-Free Models!

In the mobile app industry, monetization strategies have always been a key concern for developers. In the past, ad-based monetization was the mainstream approach. However, with growing user experience demands, the widespread use of ad blockers, and tightening privacy policies, traditional ad models are facing increasing challenges.

Why Is Ad-Free Monetization Gaining Popularity?

Ad-free monetization not only enhances user experience but also provides a more stable revenue stream.

CastarSDK is an innovative ad-free monetization solution that does not rely on ad displays and does not collect user data. Developers can generate additional revenue without modifying their existing monetization strategies.

Developers only need to go to the official website, register and add the application to start a continuous and stable passive income!

[wordcrafthk]

Wordcraft is a copywriting agency in Hong Kong Based in Hong Kong, specialized in writing and polishing sophisticated content in English and Chinese, as well as advising on matters of communications strategy, crisis management and investor relations.

[mandajiu]

@Pekomi got me the deal on the NSS Laboratory sweater (Notice that time card 20:28 weird huh?) Also, this sweater doesn't say nonsense like the usual ones, it says "non sane scheme" and we agree. Planned insanity of some kind is going on here.

CP Brainhole

Credit to Two Little Friends as well and @丿煜灬丶小��� 88 pole idea

Today, the word candy or sugar = how is our little couple doing, especially 88. The answer seems to be "stable"

OK I got the sugar mapped out according to far more eagle-eyed birds. Importantly, they posted on the same day very close to each other and this day seems pretty random, so next door did not post as of yet that I know of. This was a two-way exchange. He answered ZJM for his business CP (She was asking him to play in the snow) for Blizzard and 88's hello this morning in one go. Who is the love liar now? wink wink.

Remember, his answer was cooooool - 6 o's and a total of 8 letters. Unneccesary, yet precisely the number we are looking for.

Today, 88 posted from the morning using mostly old photos from her milke tea trip that she was going on a trip with 6 photos in each weibo. Her card numbers 10:55 and 19:14 - do what you will with those; I tend to avoid them unless they are direct and right now both are going to play safe. She was asking for photos of his trip.

30 returned with a map of 5 photos in each of his weibo. If you look carefully, one bird picked up on 88. Look closely at the bottom of the poles on the right side. Hard candy yes, but let's take it. It's been a cruel winter. And look at those scissorhands; they indeed never go out of style.

Well-versed eggs know that "cool" has been a running tag for the two from 2022. It was good copywriting for 30's spectacle endorsement. "playing with new things" and "new aesthetics" was also similar in copywriting and spoken advertisements.

I have to say again, the look on 30's face is the look of restrained anger and sadness; it has to be in keeping with his character as he is a pretty method type actor. I bet it is easy for him to act angry right now. If our imaginary couple is indeed a couple as all their long-distance CP exchanges suggest, then I'd assume our young hero is feeling pretty helpless right now. I do hope it is the beginning of the end of 88's relationship with her company and she can finally get that freedom she keeps calling out for. May you soon be "Free as the wind" like YunHe. Or, it could be that Sword Rose IS that big of a cake; I hear it has a Hong Kong director and Lin Fang might be the co-star. The dancer is good friends with sheep I hear. Sheep still a 2% possibility. Single still a 2% possibility. I am 98% sure this is the real deal, but it's okay if I'm wrong. I trust their choices in the end.

If we are wrong, then we are wrong...but I went over every major event yesterday and all the cards are still in favor of 3088 having a very close ongoing CP for at least 3 years (+ some business CP's). We wait as ever for the flowers to bloom. Bird Egg of Steel signing off.

[simonjnicolphotography]

Visual content specialist with a passion for refined, creative storytelling, and optimising the implementation of content for memorable consumer experiences. Simon has extensive international experience collaborating with some of the world’s leading luxury hotels and luxury brands including Rosewood Hotels & Resorts, Swire Properties, Hong Kong & Shanghai Hotels (The Peninsula), Hassell Studio, Andre Fu Studio, Lillian Wu Design among others. Simon J Nicol combines serious technical craftsmanship with a playful spirit in his approach as a commercial, corporate and editorial photographer and filmmaker. A polished professional with a dedicated, 360-approach to project management. Client-focused, with an evolving digitally-focused skillset, including design, social media content creation, optimisation of content for memorable experiences, copywriting and project management.

[caesarsme]

Dior Bag

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[wordcraftcopywriting]

Secrets to Know While Doing Social Media Copywriting

Any business worth its salt nowadays is well aware of the benefits of using social media copywriting. There are many reasons for this, but the primary reason is the all-pervasive reach and presence of social media in every part of human lives. The reach of smart phones across every strata of the society is fuelling this phenomenon no end, so it is better for any company to join the band wagon and use these media to their advantage in terms of brand building as well as generating sales and revenue through the same.

When looking at social media copywriting there are a few tricks of the trade that one should be aware of to make the most of the same online. The first is to ensure that viewers of the copy become an integral part of the conversation. One can do this by posing questions to the audience of readers and viewers of the online copy to increase the level of involvement and interest in the mind of the audience. Asking for ideas or opinions from the readers of the copy is one great way of getting this done in a very effective manner so that the conversation is a two way instead of a boring and mundane one-way street!

The second method in copywriting for social media is to ensure that you spread out learning in your posts. People are hungry for enhancing their knowledge and if you can make use of the CXOs in your company to share some of their wisdom, half your battle is won. Readers will readily lap up any and all of the info you are able to share and enhance your brand presence online.

The third thing to look at in social media copywritingis the smart usage of captions to highlight your message online. Brevity is the soul of wit and when you use smart captions, you are easily drawing the attention of the social media consumer in platforms like Instagram in a superb manner. People really do not have too much time and hence getting your message out through effective use of images coupled with smart, relevant captions can do the trick.

About Wordcraft

Wordcraftadds value through its technical expertise, with all its copywriters and translators boasting more than 10 years of experience in senior positions in the industries it specializes in. No one would entrust an agency with insufficient industry knowledge with their important project. All copywriters at Wordcraft are native speakers and are either Hong Kong natives or permanent residents, so that their voice can resonate with the city.

[helloyoucreatives]

Freelance creatives, David Simons and Gooch Richards, launch #FrontlineToTheFrontRow to thank frontline workers for their hard work during COVID-19.

The social-led campaign, which asks fans to nominate frontline workers for front row seats, has been live across the Super Rugby competition in NZ since June.

Says Simons: “Frontline to the Front Row kicked-off with the Auckland Blues, who were big fans of the idea from the start. Once we had them on-board, the Highlanders, Hurricanes and Chiefs were quick to follow.”

“The campaign has been incredibly well-received by the fans, leading the Blues to continue participating for every home game and the Hurricanes giving away over twenty front row seats.”

But the campaign almost didn’t happen.

Says Richards: “We initially pitched the idea to the English Premier League via UK PR agency, The Romans, but after being told that packed stadiums won’t be happening here anytime soon, we turned our attention to the Kiwis”.

To bring the campaign to life, the two creatives relied on a helping hand from their friends.

Says Richards: “Two copywriters trying to put a pitch deck together isn’t a pretty sight, so we were lucky to have a bunch talented mates in London, Hong Kong and Sydney willing to get involved.”

While the campaign started in New Zealand, the two creatives hope that it reaches a much wider audience.

Says Simons: “We’ve already been in touch with several Australian Super Rugby teams, who are keen to get involved when the time is right. Having said that, we hope that the idea can keep spreading and turn into a self-sustaining movement, because frontline workers all over the world deserve the red-carpet treatment for everything they’ve done.”

For more information on the campaign, please visit: https://www.frontlinetothefrontrow.com/

[jjonassevilla]

“What’s a good conversion rate for my landing page?” [New AI-Backed Research]

Imagine you’re an ecommerce business using landing pages to sell sweaters for miniature pigs. Recently, you’ve done a round of A/B testing—adding a little more oink to your calls to action, let’s say—and tweaked your social ad targeting to reach the hardcore piggy people on Instagram. 

After all your optimization efforts, your landing pages now convert at 3.57%. 

But actually…even if it’s a big improvement against your personal baseline, how do you know you should stop there? How do you know that your hard-earned conversion rate is worth celebrating? Heck, how would you even know if a 30% conversion rate is any good for pages in your industry? (Maybe everyone’s getting a fat return off of pig sweaters but you.)

It’s hard to be confident in the numbers when you don’t know how everybody else is doing. Doubt settles in. Maybe you’re missing out on reaching your conversion potential without even knowing it.

Well, we feel your pain. That’s why, at Unbounce, we’re on a continuing mission to answer the big question for you. It’s the one we hear time and again from our customers:

“What’s a good, bad, or average conversion rate for my landing pages?” 

That’s where industry benchmarks come in—and that’s why we’re thrilled to bring you a fresh (and free) new version of our Conversion Benchmark Report. 

Benchmarks can energize your digital marketing strategy in three big ways:

They’re a form of competitive intelligence. They help you identify gaps between your performance and what the rest of your industry considers to be a good conversion rate. 

Our benchmarks reveal data-supported best practices, and you’ll waste less time and traffic testing unproven optimizations that our machine learning analysis shows don’t necessarily work. 

They help you build a culture of continuous improvement in your organization. It’s harder for your marketing team to be happy with “just okay” if they’re seeing something to strive for.

Sure, some folks like to pooh-pooh industry benchmarking—“Why should I care how other marketers are converting? Why don’t I just focus on how I’m doing?”—but they’re your best window into what success really looks like. Going forward blindly, when you could have both eyes on the prize, is just silly. Oh, and these benchmarks were generated with help from an honest-to-goodness AI crunching millions of conversions, so the results are far more reliable than the anecdotal best practices often found online. As part of the Unbounce Conversion Intelligence approach to digital marketing, these machine-derived insights help you pair your hard-earned expertise with AI to create the highest-converting campaigns of your career.

Introducing the 2020 Conversion Benchmark Report

This year’s Conversion Benchmark Report uses machine learning to assist our data team in analyzing 186.9 million visits to 34,132 Unbounce-built landing pages. In terms of sample size, we analyzed more visits to these pages than the populations of Canada, Hong Kong, Mexico, Laos, and Ireland combined. 

For full context, the previous (2017) version of this report was also built on machine learning insights, but in three years we’ve refined our approach to provide tons more real, proprietary customer data to feed the machine. Now we have even better, more reliable outputs—as well as a few new ways to break down our findings, like by conversion goal. (These are boundaries we’re going to keep pushing, too.)

But what kind of info does the report contain? For one thing, you’ll find median conversion rates broken down to 16 key industries. In many cases, we’ve got wide enough sample sizes to sort them into subcategories too, so you can see how your brother’s pest control service measures up against your sister’s HVAC company. (Or how your uncle’s cybersecurity software converts against your great aunt’s cloud accounting platform.)

The Conversion Benchmark Report includes 16 industries broken down into dozens of subcategories.

Why do we report on median instead of average (mean)? Our goal is to provide you with a realistic picture of where you stand, so this year’s report lists median conversion rates as our measure of central tendency instead of the mean. We found this reduces the impact of outliers (like pages that convert five times better than the rest) on the final benchmarks.

Not clear enough? Then imagine you want to find out, on average, how many eyes people have. The median tells us they have two eyes. According to the mean, though, they have slightly less than two. Because outliers (people with one or fewer eyes) bring that number down.

Both these measures are correct, but which one would you prefer to rely on if your business is selling sunglasses?

What if your industry doesn’t appear in the report? For this year’s report, we’ve tried to be even more representative. With machine learning helping us to sort thousands of landing pages in a logical way, we’ve increased the number of industries covered from 10 to 16, and we’ve even added subcategories whenever sample sizes allow.

If you still don’t see yourself represented, though, compare your conversion rates to industries with similar audiences and conversion goals. While we don’t actually recommend comparisons between very unrelated industries (except for fun), let your judgment be your guide. 

A note on COVID-19. The conversion data in this report comes from 2019, so we realize it shows norms that have been disrupted for some vulnerable industries—like travel, events and leisure, restaurants, and medical practitioners. These benchmarks show what you can expect in stable periods, and they provide insights about how your visitors typically behave (and why they convert). We hope they’ll help you set up your digital campaigns for success—and inspire your rebound. If you face uncertainty, though, please also check out the COVID-19 Small Business Care Package for a roundup of useful resources to help lessen the impact on your business.

Below, I go into more detail about the findings and insights we’ve been able to pull from them. But if you’ve got an itchy mouse-finger, you can jump right into the Conversion Benchmark Report now. (It’ll open in a new tab.)

Going beyond the benchmarks

Benchmarks are tremendously helpful, for all the reasons I talked about above. (If you work for an agency, you know this already. They’re a baller way of showing the value of what you do—and helping clients determine their true conversion potential.) 

How do I best communicate with my target audience? 

In copywriting circles, the received wisdom is that clarity comes above all else. If you’re looking to put up the fewest hurdles possible between audience and offer, it can make sense to keep your vocabulary basic and your sentences tight and untangled.

Our data, however, complicates this equation. Is simple always better? Nope. It turns out that different industries tend to convert more often at different reading levels (and some see weaker relationships between conversion rates and readability than others). 

There are even cases in which it’s good to sound sophisticated. B2B companies offering lead-gen consulting or instruction, for instance, appear to benefit from more challenging language. We see a drop in conversion rates as pages become easier to understand. (Frankly, that’s not what we expected.)

When it comes to reading ease, pages for lead-gen consultants appear to benefit from being harder to read.

Our machine learning analysis enabled us to look at copy from 34 thousand pages. Each page is assigned a Flesch reading ease score based on the average number of syllables per word and words per sentence. More syllables and more words means more…harder.

Here’s roughly how the scoring breaks down:

What’s the perf word length for my landing pages?

While it’s true that shorter pages tend to convert better, many industries have sweet spots that break the rule—which means, if you’re going to create a long-form landing page, you should go this long. This is especially true in the wild territories beyond 200 words, where unexpected correlations between length and conversion rate have led many a marketer astray.

At what length do landing pages for family services convert best? The graph provides answers.

Depending on your offer and industry, you may find that you need to use more words to get your point across, but graphs like the one above can let you know what’s ideal. For family services, that’s 300-500 words (if you can’t get it shorter than 150 words). For other industries, it can be more or less. Whatever the case, creating variants based on our findings can definitely be a good candidate for A/B testing or Smart Traffic.

What emotions might relate to better conversion rates?

You likely know in your gut that people’s feelings can impact their decision to buy, but which ones actually drive conversions on your landing pages? To find out, we ran an ML-powered sentiment analysis that looked at emotion-associated words that might relate to healthy conversion rates—and which might even be slowing you down. 

(Spoiler: using trust words isn’t always advisable. “Trust us.”)

For SaaS, the concentration of anticipation words on a landing page correlates with its conversion rate.

When it comes to SaaS conversions, for instance, it turns out that language that conveys anticipation (words like gradual, highest, improve, and launch) sometimes correlates with better conversion rates. Or, to put it another way: as we find more of these words, we also often tend to see better conversion performance.

You can explore this example, and many others, in the report.

A good conversion rate is one you can improve upon.

When it comes down to brass tacks, all this benchmarking is valuable insofar as you can use it to build a better conversion machine from what you learn. How do you do it?

Explore the insights in this report. The report is broken down into 16 industries. How are your landing pages stacking up against the baseline? Are you way out ahead? Are you falling behind? Start with your industry, sure, but take a look at others too. There may be insights that are worth exploring outside your own arena.

Apply the data learnings to your own campaigns. Create a variant (or more than one variant) of your page that applies some of the insights we’ve provided. For example, you might dial down the jargon until you hit the optimal Flesch reading score. (You can use the free readability formula tool here to test it for yourself.)

Optimize and test. Keep in mind that data analysis reveals trends and tendencies rather than absolutes. You’re making informed decisions when you apply these learnings, but testing is still your best way to confirm. Run A/B tests or, if you’re short on the time or traffic to do so, just publish your variants and turn on Smart Traffic in the Unbounce Builder. It’ll use machine learning to automatically decide which variant is right for which visitors, and it’s otherwise hands-off. (If you’re looking for more ideas on how to build variants, I’d recommend this post from Garrett too.)

In short, this year’s report uses ML to identify opportunities you simply couldn’t spot without the processing power of a machine. Optimizing your pages doesn’t have to be aspirational. We believe this is the future of digital marketing—and, going forward, you’re going to see more and more efforts like this from Unbounce to help you enhance the skills you already have. (If you’re curious about what else we have planned, you can read more about our push to bring you Conversion Intelligence.)

Whether you sell pig sweaters, chicken harnesses, or something altogether more practical—are you confident enough to swagger into your next meeting, snap your suspenders, fire those finger-guns in your boss’s direction, and let everyone know about your team’s big win? “Soooooooo-ie!”

Take a gander at the 2020 Conversion Benchmark Report, and let us know what you think in the comments below.

from Marketing https://unbounce.com/conversion-rate-optimization/what-is-a-good-conversion-rate/ via http://www.rssmix.com/

[dnt123456]

Shanghai Tannet has nearly 20 years of service experiences in domestic and overseas companies, including company registration and cancellation, bank account opening, work visa, notarization and certification, annual review, tax declaration, trademark and bar code, patent and copyright, overseas investment ODI filing, copywriting planning, etc. Our lawyers and accountants in Hong Kong, as well as consultants in Beijing, Shanghai, Guangzhou, Shenzhen, Hainan, Yiwu, Chengdu, Nanchang, Quanzhou, Xiamen, Dongguan, Malaysia and other places, are fully available to assist you in your relevant business. Meanwhile, our experience in document certification, offshore structure, offshore investment, global taxation, contractual agreements, etc., will be a good reason for you to choose us!

[keensdesign]

JBL 🎧 Block out the Chaos Dogs Credits: #Advertising Agency: Cheil Worldwide, Hong Kong Executive Creative Director: Paul Chan Creative Directors: Lili Jiang, Ivan Au Copywriters: Paul Chan, Lili Jiang, Keith Liu Art Directors: Ivan Au, Toby Hong, Joe Harris Production Company / Illustrator / Photographer: Illusion / Bangkok #ads #advertisement (at Central, Hong Kong) https://www.instagram.com/p/B_pkvs7DDRv/?igshid=ktsvsvyy3oah

[yesseoservices4-blog]

The Search For SEO Services

Nowadays, many so-called SEO services are being offered on the Internet. Unfortunately, most of these "companies" deliver dubious results. Excellent SEO services are rare today since everybody seems to be to getting into online business marketing. More and more websites are clamoring to get into Australia's top 10 in terms of search engine ranking. With this scenario in mind, companies and small businesses should be careful in their search for SEO companies with competent SEO services.

Before you dole out your hard-earned dollars to get social media marketing packages, read below for some essential tips when scouting around for an SEO company:

1) Always ask for a case study. An SEO expert should definitely present you with a case study containing a thorough evaluation of your business' strengths and weaknesses, as well as an overview of your competitors' marketing strategies. This gives you a jump start on what your company lacks in comparison to others. This could be very helpful before you hire SEO services.

2) Review an SEO company's web design and development and content management system. Ask for copies of their client's web pages or check out how their client's websites look like in the Internet. This will give you an idea of the kind of output that you are most likely to be getting from a prospective SEO firm.

3) Collect and collect, then select. It may be a bit time-consuming, but any wise spender knows that canvassing and comparing notes rather than hiring the SEO services of the first SEO company that comes your way eventually leads to money well spent.

4) Don't forget to inquire about SEO strategy and planning services. Find out as much as you can how an SEO consultant creates a marketing plan, more importantly for businesses that are similar to yours. Some SEO services firms are adept at formulating SEO keywords while others are more inclined to churning out award-winning web designs. Others have a knack for link-building strategies and there are SEO companies that offer social media marketing packages.

5) Ask several companies that offer SEO services to present you with a variety of search engine optimisation services. Most SEO firms can offer different rates and SEO strategies can work depending on the client's budget and preferences. Also, ask for a detailed rate card that includes separate pricing for say, SEO audit, web design, web copywriting services, content management system, and web design and development. This way, you will get an idea of how much you should be paying for each kind of SEO services you are getting.

6) Ask for referrals. With a bit of effort and time, you can check out Australia's top 10 SEO companies and see if you can afford them. If not, the next best thing to do is ask SEO firms to provide you with a list of their existing clients so you can inquire about the quality of work from the people that have enlisted their seo services hong kong.

After all is said and done and you have made a good with an SEO firm, don't forget to read the fine print well before signing the contract for the SEO services. This is just plain and simple good business practice.

[jasonwilliam0113]

Copywriting is the employment which needs immense skills

13 July, Hong Kong - “Content is king." This quotation is the foundation that is laid before building the marketing strategies. Copywriting is the oldest method of marketing a particular brand. It also creates the awareness about the products and services of the company among the individuals. The copy is merely a written content, whose creativity, boldness and accuracy help the brand to get popularity in the market.

Copywriter Hong Kong is an expert in providing various types of content which are used in diverse professions. Copywriting is said to be a method of marketing. However, it also comprises of material for many other things such as scripts for entertaining television programs, radio commercials, captions and taglines for various social media posts, jingle lyrics, etc.

Thus, the work of copywriters is very diverse. They create content for billboards, catalogues, brochures, magazines, newspaper advertisement, white papers, sale letters, official deals, contracts, emails and many other means of marketing communication. There is no particular place for copywriting. Copywriters are allowed to express all their thoughts wherever they want, whether it is on the internet like web pages, blogs or on the hard copies such as a newspaper.

Everything cannot be communicated verbally. Hence, the details of the product or the service need to be put into words. The details of the product such as its usage, its features, the process of its manufacture and others can be conveyed to the users in written form. Copywriting has led to the rapid growth of the digital marketing sector. The importance of copywriting can be understood by the fact that every customer reads the product description, reviews and the blogs related to the product before buying it. Therefore, the copywriter plays a crucial role in ensuring the sale of the product.

With such a substantial impact Wordcraft, the copywriting agency is reaching new heights of success. Globalization has led to the demand of incorporating diverse languages into the content. Thus, the Wordcraft team is providing their creative and insightful content in English and Chinese.

Customers are also demanding the description to be in simple language so that they can understand it quickly. Hence editing and translating have also become crucial to copywriting.

A team member of the agency opines, “Securing a place in Hong Kong’s top copywriting agencies list was not an easy task. It became possible owing to the efficiency of our team which comprises of experts with more than ten years of experience in different fields such as engineering, real estate, banking and IT.”

Most of the members of the Wordcraft are the natives of Hong Kong. The other employees are bilingual (knowing Chinese and English). The company remains true to its promise of producing content which is readily understandable by the natives of Hong Kong.

Wordcraft copywriting Hong Kong is extending and improving their services by reverting within 24 hours. They make content available for an affordable price.

Facebook, Hactl, Hong Kong tourism board, PayPal, Philips, Chubb united technologies, Jardines and LG, are the most renowned clients of Wordcraft.

[wordcrafthkongkong-blog]

The Finest services of copywriting in Hong Kong, unleashed by Wordcraft at affordable prices

3rd May, 2018. Hong Kong: Copywriting in Hong Kong is the kind of service, which each and every company wants to avail, so that the companies can easily manage to have a higher tendency to attract more customers. Such services produce innovative and creative ideas that in the form of advertisements in hoardings, magazines, fliers and even on the internet.

The main objective of a copywriter in Hong Kong is to educate the customers in the market in the easiest and in the most creative way possible. This has been proved by the copywriting services provided by Wordcraft. Wordcraft has recently held a press conference in which they stated the use and the advantages of using their services of copywriting in Hong Kong.

Wordcraft is a leading provider of copywriting services in Hong Kong at the moment that serves other companies by outsourcing copywriters to their companies. In the press release, the officials of Wordcraft has also assured the services to be rendered in both English as well as in Chinese languages.

This kind of communication to the people helps both the sectors of the greatest dominating market in a better way. This means that they have targeted a bigger area so that they, as a copywriter in Hong Kong agency expand in their performance sectors.

The officials working for such kind of an agency in Hong Kong is specialised in their own fields of expertise, and they are recruited on the basis of the number of years of their experiences. This means, the companies who hire copywriters from Wordcraft can be assured of getting the best kind of advertising heads that can help their companies in a good rather better way.

The company also boasted of their timely deliveries and according to some of the clients they have, they said that they indeed prosper in delivering all the articles and advertisements on time. The company’s clients added, they and never fail to create an attention in the market among all the customers who see and educate themselves of the advertisement. Copywriting is not the only work for the copywriters in Hong Kong by Wordcraft, it is their passion.

They also help in translating the articles of a certain website of a certain company or the company websites of their clients in order to make them understandable by the public who do not speak simplified or classic Chinese or English. With the help of Wordcraft, many customers have given their positive remarks and have shown their loyalty towards this copywriting in Hong Kong service provider.

With their class of officials and the class of copywriters, they are all set to rule the market of copywriting and advertising in the competitive market of Hong Kong. With the proper set off operating plans, they are bound to come up even bigger and better the next year with newer services at a more economical rate.

With copywriter in Hong Kong services, the other services provided by the Wordcraft agencies include press releases, content creative writings, graphics designing, scripting CEO speeches, editing articles and also proofreading them for further verification etcetera. So, the services provided by the copywriting in Hong Kong unit of this company is diverse. It is only up to you now which service would you like to choose.