#Celeb Wedding 2024
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It’s wedding season in Bollywood! The latest newlyweds on the block are Sonakshi Sinha & Zaheer Iqbal. The couple after dating for seven years, finally said their ‘I Dos’ on June 23, 2023, in Mumbai. Sonakshi and Zaheer shared beautiful wedding pictures on their social media handles, which have gone viral online!
#2024 Celebrity Weddings#bollywood wedding#Celeb Wedding 2024#Celeb Weddings#Celebrity Weddings#Celebrity Weddings Of 2024#Sonakshi And Zaheer#Sonakshi SInha#Sonakshi Sinha And Zaheer Iqbal#Sonakshi Sinha Reception#Sonakshi Sinha Reception Pictures#Sonakshi Sinha Wedding#Sonakshi Sinha Zaheer Iqbal Reception#wedding rumors#Weddings Of 2024#Zaheer And Sonakshi#Zaheer Iqbal#Zaheer Iqbal Wedding#shaadiwish
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Best Dressed: Simone Ashley
https://toyastales.blogspot.com/2024/12/best-dressed-simone-ashley.html
#simone ashley#london#the fashion awards 2024#ball gown#bridal gown#wedding gown#gowns#formalwear#dress up#toya's tales#style#toyastales#toyas tales#fashion#clothing#december#fall season#winter style#celebrity fashion#fashion inspiration#fashion trends#indian#actress#celebrity#hot celebs#celebs#celebrities#prada#micro bangs#bridgerton
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Kalki Koechlin And Anurag Kashyap Reunite For Daughter Aaliyah Kashyap’s Pre-Wedding Festivities | People News
Mumbai: Actress Kalki Koechlin, who is the ex-wife of Indian auteur Anurag Kashyap, reunited with the filmmaker on the occasion of his daughter Aaliyah Kashyap’s pre-wedding festivities. Aaliyah Kashyap is tying the knot with her longtime partner Shane Gregoire in Mumbai on Tuesday. Kalki twinned with Anurag as she was seen in a dark green coloured Indian ethnic outfit as green appears to be the…
#Aaliyah Kashyap Pre-Wedding#Aaliyah Kashyap Shane Gregoire Wedding#anurag kashyap#Bollywood Celeb Weddings 2024#kalki koechlin
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It's already hard for the GP to know who she is, but interesting article though. Thanks, nonnie! //
No problem! Here’s another fascinating read I found — which confirms all that team real has stated during this stunt:
https://www.cosmopolitan.com/uk/love-sex/relationships/a60871843/anatomy-of-a-celebrity-break-up/
Wow, that's a fascinating article! Thanks!
And, you meant to say "team PR", right? 😉, because as you said it confirms what team PR has said since day one.
Edit: Nonnie clarified and meant to say "Team PR" instead of "Team Real"
In case you can't open the link I posted the text of the article below.
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The anatomy of a celebrity break-up
Celebrity divorce lawyers have been busy... it feels like there’s new break-up hitting our newsfeeds every week. But as we all become more savvy to the inner workings of the A-list PR machine, how do the insiders keep reputations firmly intact?By Annabelle LeeUpdated: 21 August 2024
Within seconds, the comments begin to pile up. It’s a Friday afternoon and the latest celebrity split has just hit our Instagram feeds. The announcement sets off a ripple effect: celebrity journalists cancel their dinner plans and begin furiously typing their stories. The stars’ publicists are carefully watching the reaction – there are certain details they really don’t want out there (and some they definitely do). As for the celebrities everyone’s talking about? She’s on tour. He’s cuddling up to his new girlfriend. The split happened months ago. It’s only now, after multiple meetings and rewrites of the statement that we get to know about it. Welcome to the wild world of celebrity break-ups...
I’ve been working as a celebrity journalist for more than a decade and even I can’t keep up with how many showbiz break-ups there were last year. Taylor Swift and Joe Alwyn. Sophie Turner and Joe Jonas. Jodie Turner-Smith and Joshua Jackson. Ricky Martin and Jwan Yosef. Britney Spears and Sam Asghari. Even Jada Pinkett Smith recently revealed that, while not legally divorced, she and Will Smith have been separated since 2016. In recent months we've been shaken by the splits of Maya Jama and Stormzy, and Tommy Fury and Molly-Mae. And now, Bennifer have called time on their romance, with Ben Affleck and Jennifer Lopez filing divorce on their second wedding anniversary.
Something is going on in the world of showbiz – and it’s not just the divorce lawyers working overtime. There’s a whole host of publicists and dedicated crisis management teams who hustle behind the scenes to try to make a split appear as rosy as possible.
And while, from my experience in the real world, relationship breakdowns are usually messy, complicated, and painful, in the world of showbiz they maintain a veneer of mutual and loving, with both parties vowing to stay mates. There’s the now legendary “consciously uncoupling” statement from Gwyneth Paltrow and Chris Martin, Reese Witherspoon and Jim Toth said they “move forward with deep love, kindness, and mutual respect”, and Sofía Vergara and Joe Manganiello “love and care for each other very much”. But those statements are hiding a multitude of secrets. Secrets that are carefully controlled by a team of people. So, what really goes on behind the scenes of a split? I dug deep into my contacts book to find out...
It is with great sadness...
Think about your most recent split. You bitched about them to your friends, right? Celebs are the same. Except when they’re bitching, it’s to their publicist rather than their BFF. “As a publicist, you know every detail of your client’s life so you’re one of the first people they call if they go through a relationship breakdown,” says Dermot McNamara, founding director of Candid, a PR and talent management agency. “Then comes the media strategy.”
In other words, it’s not as simple as: break up, make your announcement, move on. Instead, it’s break up, pull together a carefully constructed (and discreet) team to find a way to get the news out that not only makes the celebrity look good but also, if done right, benefits them by promoting whatever work project they have going on. And it all begins with that key statement.
Whether it’s released via a seemingly hurried Notes screenshot or in a polished press release, “they’re usually written in tandem with the celebrity’s publicist”, explains Melissa Morris, a celebrity publicist at Can We Schmooze Consulting in the US, who has advised on some high-profile celebrity break-ups but won’t indulge my nosiness and reveal which. “The content of the statement is carefully crafted to strike a balance between respecting the privacy of those involved and addressing the public’s curiosity.”
“The statement has to strike a balance between respecting privacy and addressing public curiosity”
Publicist Sally Windsor, who has worked at some of the UK’s biggest PR agencies, adds: “Most publicists have a background in media; we know how to phrase statements and word them diplomatically. Sometimes, you’ll have your client in the background saying, ‘He’s awful, tell them he did this to me’, but as a publicist your priority has to be keeping the language neutral.” Yep, as much as the celeb might want to tell the world what their ex did, the statement is not the place to start mud-slinging – that comes later. Particularly as the statement is part of a wider strategy from a celebrity’s team, which is why it can often take weeks, or even months, to plan.
“You look at what is coming up for them. If they have a big project coming up, you don’t want to necessarily announce it straight away so that they’re not constantly asked about the relationship during promotion,” explains McNamara. “But equally some people will want to get publicity and for the news to come out at the same time, so there is more interest in them.” The column inches the break-up provides become the perfect promotion.
Take Taylor Swift: her break-up with Joe Alwyn hit the news just as The Eras Tour was kicking off. What followed was multiple fan TikTok videos of her slaying it on stage, accompanied by captions such as, ‘ways to boss the break-up’ and ‘I can’t even get out of bed after a break-up and Taylor’s on an arena tour’, adding a personal element of intrigue to an already hugely talked-about tour (set to make a record $1bn in ticket sales). It was speculated that this was no coincidence and that the pair had broken up months earlier... This, of course, was never confirmed or denied by Taylor’s team (neither Joe or Taylor have ever spoken publicly on the split).
It’s not just projects that are factored into the timing of the split statement – consideration of the working hours (and press deadlines) of the media is also factored in. I remember when Jennifer Aniston and Justin Theroux announced their divorce, late one Thursday evening. For those working in weekly magazines at the time, their cover story for the following week had already been written and decided so journalists had to work late, quickly pulling what they had planned to replace it with the news. Some managed, some didn’t – hugely impacting sales on the news stand the following week. This could all have been a deliberate move on the pair’s part.
While the fast pace of the online news cycle disrupts this slightly, traditional print schedules will still be considered. If a celebrity posts their break-up statement on a Friday – they’re trying to avoid coverage. “Journalists aren’t usually looking for stories on a Friday afternoon – they’ll be doing admin and thinking about clocking off for the weekend,” Windsor explains. “And similarly, if I was looking after a celebrity who wants publicity, I’d be putting that statement out early in the week.” Of course, all of this is great if the pair’s teams are working in harmony, and both are willing to ensure that each party comes across well – but that isn’t always the case...
A source close to the couple...
You know the ‘close friend’ or ‘insider’ often quoted on celebrity news articles? They’re usually the celebrity themselves (via their PR) trying to take a swipe or get their side of the story out there, before their ex does. It gives them a chance to potentially sling some mud, have their say, and, crucially, control the narrative after a split to maintain their client’s reputation.
While the statement often appears to show a harmonious, loving split, that’s rarely the case and it’s more than likely each party wants their story out there. “About 70% of what I do is letting stuff out through source quotes,” explains Windsor. “You’d generally always announce a break-up through social media and then the next day get source quotes out there.” McNamara agrees, adding: “It’s a great way to control the messaging. If journalists don’t get their sources from their publicist, they’ll just go elsewhere.”
“Some want the news to come out at the same time [as a big project] so there’s more interest”
This is where things get messy. The world of celebrity has changed drastically over recent years and it’s a lot harder to keep the dirty details secret any more. The social media rumour mill means that bombshell splits that we never saw coming (think Jennifer Aniston and Brad Pitt) are almost a relic of the past. Publicists are keeping an eye on whisper accounts such as DeuxMoi and, in the UK, Popbitch, if they’re waiting to reveal a split. If the news hits these or people begin to notice that the pair haven’t featured each other on social media in a while, they may rethink their strategy and announce earlier than planned.
“A-listers have a whole team looking after publicity and these sites would definitely be on their radar,” confirms McNamara. “If a rumour ramps up, they want to know about it.” Some of the publicists I spoke to also agree that a celebrity’s team might leak break-up news through sites such as DeuxMoi to help control the narrative in a more natural way.
Social media is also changing the game, giving us normal folk (and celebrities behind the backs of their publicists) the chance to spill some tea. Kiss and tells are no longer tabloid fodder but instead ‘story time’ TikToks, with those spilling secrets on the platform in the name of ��sharing their truth’ (and racking up their follower counts in the process). Many keep their alleged lovers anonymous, choosing to hint by ‘liking’ the guesses in the comments. Model Sumner Stroh made worldwide news when she alleged that she had an affair with Maroon 5 star Adam Levine on TikTok, with a backdrop of messages thought to be between the two of them – claims Levine denied.
instagram
Then there’s the odd occasion when celebrities will, much to their publicists’ horror, take to social media (seemingly) without having thought their decision through. In a moment where he admits he “just snapped”, Calvin Harris took to Twitter in 2016 to drag Taylor Swift after their split. And lately, we’ve seen Sophie Turner demand “the immediate return of [their] children”, who she claimed had been “wrongfully removed” by Joe Jonas – which he denied. The pair later released a joint statement saying mediation had been successful and they “look forward to being great co-parents”.
It’s never been easier to get your side of the story out there, but, as we’re seeing, when two parties try to control the narrative, it gets complicated very quickly (and publicly). Real Housewives Of Atlanta stars Kim Zolciak and Kroy Biermann filed for divorce earlier this year and the messy details of their split reached the press almost instantly. Kroy requested full custody of their four children, before Kim alleged Kroy smoked weed around them and asked the court for him to be drugs tested. Then he alleged she had a gambling problem and asked for her to undergo a psychological evaluation.
And last year wasn’t much smoother for Ariana Grande, who ended her marriage to Dalton Gomez before (that same week) allegedly falling into the arms of her Wicked co-star Ethan Slater. Rumours then circulated that their relationship began while they were both still married, with Ariana being branded a ‘homewrecker’ and Ethan’s ex-wife, Lilly Jay (mum to their one-year-old son) calling her family the “collateral damage” in the whole saga, adding that Ariana is not a “girl’s girl”. ‘Consciously uncoupling’ suddenly seems a lot more appealing.
“I’ve dealt with my fair share of messy break-ups,” explains a well-known UK-based publicist (who we’ve kept anonymous) who has represented many celebrities over the years. “One of my previous clients was dating one of the biggest reality stars in the country. When they split, he put the break-up out on social media before we’d even had the chance to come up with our approach,” the publicist reveals. “At the time there was a lot of reporting that he had secretly got back together with his ex, and before we knew it both girls were being played off against each other. My client was heartbroken over the relationship breakdown, so I worked with her to give anonymous stories to the press to share her side of the story and build a positive narrative. Then a few months later, I booked her onto a different reality show to share her side once emotions had died down. When it comes to celebrities, I often find the more gushing the statement is, the more insincere it is. ‘We move on with the greatest respect for each other’ and the like is the most disingenuous thing I’ve heard in my life.” But if we start to see a more ‘real’ side to showbiz splits, how will that affect how we view our own relationships?
Love is dead?
If you happened to walk down New York’s Cornelia Street in April this year, you’d have been confronted with bouquets spread across the street and crowds belting out Taylor Swift’s most heartbreaking hits. For a brief period, the street (where she wrote the song “Cornelia Street”, believed to be about Joe Alwyn) became a shrine to the couple’s dead relationship. Teenagers were taking photos of themselves holding roses and crying. One even told a journalist: “I cried for a couple of hours and the next day I stayed in my room all day. It made me believe that love wasn’t real anymore. And I puked.”
This is extreme, but we do get invested in our favourite celebs – and their relationships, too. During my research for this piece, I spoke to lots of people about how celebrity break-ups have affected them and most could see themselves in the celebrity couple they had once so adored. When Jen and Brad announced their divorce in 2005, there was an outpouring of sadness from fans around the world. But that was 18 years ago, and we are still obsessed over their split. One fan told me: “I just loved them together. I felt like I knew Jennifer because I’d watched her so much on TV playing Rachel [in Friends]. When they split, I thought, ‘If they can’t make it, who can?
It works both ways. When Jennifer Lopez and Ben Affleck reunited in 2021 after their 2004 split, the internet was overjoyed. And, when they revealed they’d got married, every one of their wedding posts was flooded with fans saying, ‘I love your love story because it’s so similar to my own’ and ‘I think her prior marriages never worked out because her true love has always been Ben.’ Cut to now, with the couple having now filed for divorce after giving their relationship another go, these comments are revealed as intense parasocial pressure reveals itself.
This is common, us pinning our hopes and dreams on to celebrities. As well as proclamations of true love being ‘dead’ when celebrities split, there’s also the idea that if infidelity is involved, it means that anyone can get cheated on (the whole, ‘If they can get cheated on there’s no hope for the rest of us’.) But while it’s natural, what we’re actually doing is trying to project ourselves on to a soap opera – something that isn’t real. “Following a celebrity’s love life is like living through them – it’s escapism from your day-to-day. You might think, ‘I wish I had a husband who looks like Brad Pitt’, or, ‘I wish I lived in Beverley Hills’, but a lot of the time, their lives are fabricated stories created by their PR people,” explains psychologist Jason O’Callaghan, who is a former showbiz reporter based in Ireland and now a therapist to many celebrities.
As for their relationships reflecting our own? “It’s actually the opposite. Hollywood stars have higher break-up and divorce rates than the rest of us because of the pressure of being in the public eye,” O’Callaghan explains. A study by the MarriageFoundation found that 40% of celebrities divorced within a 10-year period, yet the UK national average for divorce in the first decade is 20%. Throw in long-distance travel, conflicting schedules, and differing career priorities, and it’s far from a fairy tale.
“I worked with my client to give anonymous stories to the press to share her side of the story”
“There is nothing to suggest that the more attractive you are, the happier your relationships will be,” says O’Callaghan. “Even if you look like a Hollywood star, it doesn’t mean you are immune. Relationships don’t tend to last just because you’re attractive. Infidelity is caused by a number of things, and while attraction is important in a relationship, infidelity and marriage breakdowns are not prevented by being as conventionally attractive as possible to your partner.”
The truth is that looks, money, fame... they just don’t guarantee a happier life. And you don’t need to be a celebrity to know it is hard. out. there – whether you’re dating or making a relationship work. With longer life spans, a growing interest in different relationship models and the fact we’re no longer pushing the idea that you have to be in a relationship to be happy, it’s not surprising divorce rates in the UK rose by around 10% in 2021, with 42% of marriages ending in divorce.
But if celebrity break-ups can teach us anything, it’s that, in the words of Taylor herself, “There’ll be happiness after you, there was happiness because of you, both of these things can be true”. Just because a split happens, it doesn’t mean love wasn’t there. While celebrity break-ups can feel brutal, they also remind us we’ve all been there and we’re never as alone in heartbreak as we feel. Break-ups are messy and complicated, perfectly worded split announcement or not, but life goes on. Even if life isn’t a sold-out world tour for everyone...
This article originally appeared in the Dec 23/Jan 24 issue of Cosmopolitan UK.
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Pick your reading below —>
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#devi post#astrology#tarotcommunity#divination#astrology community#tarot#tarot deck#witchcraft#tarot reading#tarot community#pick a pile#pick a picture#pick a card romance#pick a card
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Why is Harry holding up the jam in Delfina's jam post? Why do Delfina's Tracy's use the same font? Why are Tracy's hands so old like someone Doria's age. Theory: No one was sent jam they were just sent insta-ready pictures of invisijam. by u/snappopcrackle
Why is Harry holding up the jam in Delfina's jam post? Why do Delfina's + Tracy's use the same font? Why are Tracy's hands so old, like someone Doria's age. Theory: No one was sent jam, they were just sent insta-ready pictures of invisijam. One of the things that struck me was how old the hands were in Tracy's Insta post. And even though it's not a huge investment of time, it does take time to layout an Insta photo with writing, staged background, good lighting, text, hashtags, etc .. and I couldn't believe a CEO wife would do all that for a "friend".Then, I noticed how both her and Delfina used the exact same font, what a coincidence! And the writing sounded like it was the same person. And the lemons are so Meghan.But then I noticed in Delfina's post saying "I love your jam", it is a very pasty white man's hand holding the jam jar. A ginger's hand, not Nacho, with a male wedding band that looks exactly like Harry's. Then I thought, the hands on Tracy's photo look more like the hands of someone Doria's age. And the label was probably coming off because it wasn't glued on, it was double-sided tape so she could put two different labels on one jar of jam. Call me crazy, but I think these photos were taken by, styled by and written by Meghan using Harry+Doria as hand models, and then she just sent Delfina + Tracy the pics ready to post. That is why no other celeb is posting their gift. There is no jam. There are no 50 bottles or 50 friends. Not even two. There was one bottle with two labels. Invisijam. Invisikids, lol. The pics are all in this daily mail post. https://ift.tt/9CALPkw do you all think? Am I seeing things? post link: https://ift.tt/dK3cOnH author: snappopcrackle submitted: April 16, 2024 at 11:40PM via SaintMeghanMarkle on Reddit disclaimer: all views + opinions expressed by the author of this post, as well as any comments and reblogs, are solely the author's own; they do not necessarily reflect the views of the administrator of this Tumblr blog. For entertainment only.
#SaintMeghanMarkle#harry and meghan#meghan markle#prince harry#fucking grifters#Worldwide Privacy Tour#Instagram loving bitch wife#Backgrid#voetsek meghan#walmart wallis#markled#archewell#archewell foundation#megxit#duke and duchess of sussex#duke of sussex#duchess of sussex#doria ragland#rent a royal#sentebale#clevr blends#lemonada media#archetypes with meghan#invictus#invictus games#Sussex#WAAAGH#american riviera orchard#snappopcrackle
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TS Show & Community News 2024
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Thomas Attends a Wedding (Jan 14)
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Tim and Eric Awesome Show Great Job #41: “Comedy” | March 1, 2010 - 12:30AM | S05E01
The return of Awesome Show is a somewhat auspicious one. The previous three seasons were part of a 30-episode order, split up into three distinct “seasons” that were cranked out fairly quickly. Now we have an additional ten (plus a special) to keep us busy. Also: these puppies are in HD. Let’s hear it for the puppies.
This one has a fairly high-concept/mid-effort wraparound: Tim and Eric have rehabbed their image to be more likable, and conventionally cool. The comedy they perform in front of their studio audience is so easily digestible, that it feels borderline for children. When Tim makes a tasteless reference to having diarrhea, it segues into a very typical Tim & Eric sketch where diarrhea is the subject. Diarrhea is well trodden territory for Tim & Eric. The satire here is almost saying two different things: mainstream comedy is lame and spoon-feeds basic concepts to television audiences, but, also, Tim and Eric’s sensibilities are remarkably lowbrow, and really not THAT different. Hell, Jack "NBC Thursdays" McBrayer appears in this sketch.
The sketch is a pretty typical Cinco commercial for the “Diarrheaphram”, a device you can use to stop the raging torrent of diarrhea inside you by inserting a plug at the end of a chain. This is demonstrated during a wedding, when a groom’s white tux gets ruined by his inability to not have the runs. There is a second segment that plays later in the episode, which features a fun monologue by Ron Auster, who plays both the father AND mother of the bride. I like that part, the lines are good.
The next bit is Quall of Duty: San Diego Streets, which simply casts DLH and James Quall (and Danny “Mr. Birchum” Trejo) in a boilerplate cop show. Most of the humor is mined from their maladroit line delivery. This one sorta feels directionless, but it pulls off being reasonably funny. This firmly establishes this episode isn’t really a full-on Jim and Derrick rehash; the actual sketches are pretty typical Awesome Show stuff. This, more than any other sketch, feels like it’s directly for the Awesome Show audience.
My least favorite bit "Morning Meditations" is unfortunately back. This segment in particular actually features a woman being weird, so the idea of it being a morning show “for women” is dropped from the title screen, because I guess it's no longer ironic. This is technically an improvement, but the damage is done: Morning Meditations are unwelcome in my home.
Corbin "LA Law" Bernsen appears in a sketch warning about the dangers of Diarrheabedis, a side effect of misusing the Diarrheaphram. Leaving it in too long causes the diarrhea to back up and exit through one’s pores. He’s actually offering his (amateur) legal services. I don’t really remember this one being very funny outside of the concept and the funny picture of his son, but at least this is short. Good for them for getting yet another celeb.
We also get a Brule’s Rules that is basically him scolding trans people for wanting to rip it off. I mean, the whole bit is that Brule is dumb and doesn’t understand things, so the idea that he feels the same way as your Boomer Uncle shouldn't be too offensive? I guess it comes off rough because it’s 2024, and even though 2010 doesn’t seem like it’s THAT long ago, there’s a huge fucking difference between the two years in terms trans visibility. This would not have rubbed me the wrong way in 2010 at ALL. But there’s something to be said that Brule doesn’t usually stand in for truly repugnant sociopolitical opinions. He’s not, nor has he ever been, an Archie Bunker figure. It comes off as a bit of a fumble now. There are much worse trans-related comedy bits to be upset about, and there aren't many of them found in Tim & Eric's work.
This one begins and ends like an episode of SNL, complete with stylized cards showing the guest star and whatnot. It’s actually a very close parody of the then-current SNL opening. They also have a goodnights bit where Jack McBrayer is flagrantly green-screened in, very funny. Tim screams at Ben Hur, who is a nasty guy who deserves to be yelled at. Tim looks a lot like Guy Fierri in these segments. Eric is dressed exactly how he dresses now.
My final tidbit: they recycle a few seconds of crowd shots from Neil Hamburger’s The New Big Ball. It calls to mind the gag in Totally for Teens where they keep cutting to the one girl doing the little dance in the studio audience, except more subtle and, in my opinion, funnier.
It’s basically a rite of passage for younger, more “alternative” comedy voices to mock the comedy establishment. Tim and Eric have roughly been doing it since their internet days. One of the earliest examples I could think of was an internet sketch they did called Billy Williams, a game show where contestants were shown a photo and they had to guess if it was Robin Williams or Billy Crystal. An early call to the Best Show on WFMU had them deadpan that they were trying to make Tom Goes to the Mayor have more mainstream appeal, and they cited the humor of comedians they deemed lame as inspiration. I remember them lumping Richard Lewis into that list of names. I don't think of Richard Lewis as a pandering comic at all, but he does have that cadence, and their read on him seemed a little shallow. I'm guessing they figured this out, because they actually cast him in one of their HBO shorts and it only comes off as a little ironic.
There was a time when mocking establishment comedy felt sorta important, but as time marches on it lost its potency. There are so many venues for comedy that the idea of establishment comedy feels virtually invisible, except for things like SNL which has a number of seasons you can observe getting larger and larger, with no sign of stopping. 20 years ago you had a limited number of channels, and 20 years before that you had way, way less. The idea of an alternative comedy program being canceled and replaced by something more marketable was enough to mobilize me into doing unthinkable things like sign an online petition or HANDWRITE A LETTER. In 2010 it was probably starting to feel a little stale. Now, in 2024, it feels less important than ever. It basically feels like loser shit. Huh!
But I didn’t hate this episode. I swear.
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Actors Sonakshi Sinha and Zaheer Iqbal tied the knot today, after years of keeping their relationship under wraps. The couple married in a civil ceremony at Sonakshi’s residence, which was attended only by their family and close friends. Sonakshi and Zaheer also shared first pics from their all-white wedding. T
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The Ultimate Guide to Waistcoats: Style, Trends, and Buying Tips
Why Waistcoats Are a Wardrobe Essential
Waistcoats are back in a big way, blending classic elegance with modern trends. Whether it's a rugged bikers leather waistcoat, a chic ladies waistcoat, or an adorable kids waistcoat, these versatile pieces add flair to any outfit. As sellers at Lesa Collection, we bring you the latest trends and expert tips on waistcoat styling.
1. Bikers Leather Waistcoat: Rugged Edge Meets Timeless Cool
The bikers leather waistcoat is a symbol of rebellion and resilience. Crafted from premium leather, these waistcoats feature bold details like metallic studs, asymmetric zippers, and quilted shoulders.
Why It Works for Bikers:
Durability: Thick leather protects against wind and road debris.
Versatility: Pair with ripped jeans for a ride or layer over a band tee for a concert.
Brand Love: Brands like Schott NYC and AllSaints dominate searches for "bikers leather waistcoat," thanks to their heritage designs.
Industry Insight:
According to a 2023 Statista report, the global leather apparel market is set to grow by 5.8% annually, driven by demand for durable, statement-making pieces.
Pro Tip:
Opt for a tailored fit—oversized cuts can look sloppy. Add a pop of color with a vintage bandana tied around the neck.
2. Ladies Waistcoat: Sophistication Meets Modern Versatility
Ladies waistcoats are having a major moment, with Pinterest reporting a 40% spike in "waistcoat outfit ideas" searches in 2024. From office-ready tweed to breezy linen for summer, these pieces add structure to any ensemble.
Top Trends for 2024:
Power Suit Pairing: Wear a fitted waistcoat over a blouse and under a blazer for boardroom-ready polish.
Bohemian Layers: Flowy waistcoats in embroidered fabrics are trending for festival-goers (hello, Coachella!).
Celeb Inspiration: Fashion icons like Zendaya and Blake Lively have been spotted in waistcoat dresses, fueling Google Trends spikes for "ladies waistcoat styling."
Pro Tip:
Cinch a long waistcoat with a belt to highlight your waist.
3. Kids Waistcoat: Adorable Mini-Me Fashion
Kids waistcoats are no longer reserved for pageants. Parents are snapping up pint-sized versions for birthdays, photoshoots, and even casual playdates. Etsy saw a 25% YoY increase in searches for "personalized kids waistcoat," proving customization is key.
Why Parents Love Them:
Special Occasions: Velvet or tartan waistcoats pair perfectly with bow ties for weddings.
Everyday Play: Denim or corduroy options are easy to mix with jeans and sneakers.
Gender-Neutral Appeal: Unisex designs in neutral tones (think olive green or mustard) dominate retailers like H&M Kids and Zara Kids.
Pro Tip:
Let your child pick colors or patches to make their waistcoat uniquely theirs.
4. How to Choose the Perfect Waistcoat: Fit, Fabric, and Function
Whether shopping for a bikers leather waistcoat or a kids’ style, keep these rules in mind:
Fit Matters:
Aim for a snug (but not tight) chest fit.
Shoulder seams should align with your natural shoulder line.
Fabric Dictates Use:
Leather for durability.
Cotton for breathability.
Silk for luxury.
Check Reviews:
Sites like Trustpilot reveal that 68% of shoppers prioritize "comfort" and "quality stitching" in waistcoat purchases.
Final Word: Why Waistcoats Are a Wardrobe Must-Have
From the rebellious allure of a bikers leather the playful charm of a kids’ design, this timeless piece adapts to any lifestyle. Fashion analysts at Vogue credit waistcoats’ comeback to their "unique blend of nostalgia and modernity"—a trend that’s here to stay.
Explore the latest waistcoat styles at Lesa Collection and elevate your wardrobe today!
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Seven years into her career, much of Alex Cooper’s lore has been well documented. But for those who don’t know, a quick rundown: the former Division 1 soccer player turned "Call Her Daddy" podcaster and Unwell founder, got her start at Barstool Sports with a co-host who, in a much-publicized and contentious breakup, eventually broke off to do her own thing. Cooper left Barstool, taking the podcast to Spotify for a big money deal, then to SiriusXM for an even bigger money deal—and she brought her Unwell Network of podcasts to the radio behemoth with her. Today, she announces her next steps for SiriusXM domination: Unwell Music—a channel of tunes curated by Cooper and friends; and Unwell On Air—a channel with daily live programming, including a place for faithful listeners (the Daddy Gang) to call in and join the conversation with the radio hosts, and once a week, Cooper herself. And let's not forget that just last month, she launched Unwell Hydration, a line of electrolyte drinks.I’m not an OG Daddy Gang member, but I’ve tracked Cooper’s goings-on for a few years now. I clocked the Vogue wedding article. Watched some moments from the 2024 Summer Olympics. Laughed as clips from interviews with celebs like Love Island’s Leah Kateb, Gywneth Paltrow, and Jojo Siwa hit my social media feeds at every turn. I may not have known about "Slim Shady" or "Mr. Sexy Zoom Man" (eventually revealed to be husband, film producer Matt Kaplan) but you’d have to have your head buried in the sand to miss that she’s got that business acumen and unflinching drive, combined with a certain X-factor, that gets you to the top. It would be simple—and frankly, uninspired—to chalk it up to being skinny and blonde. Those things will only get you so far. I needed to know more.But I wasn’t supposed to interview Alex Cooper. Our teams had initially agreed to do something different—turn the mic back on the host and have former "Call Her Daddy" guests ask her a few questions. What's the most rockstar thing you've ever done? What's your superpower? Lasagna or chicken parmesan? Unexpectedly—or now that I’ve spent more than an hour getting to know Cooper—perhaps expectedly, we’d have to switch courses at the last moment to something more Cooper’s speed. “I do think anyone around me in business would say, Alex Cooper is tough to work for because she will not bend if it does not make sense for her and her brand and her audience,” Cooper, 30, tells me during our interview, speaking about her management style. It’s a stick-to-itness that as a woman who is used to calling the shots here at Marie Claire as the editor in chief I find simultaneously kind of annoying, and also respect. Trusting herself, Cooper intimates, is key. “I know what's best for me. I will listen to people and I will sit in rooms and I will go back and forth and have good dialogues, but my gut has mostly never been wrong.”David Koma top, skirt; Alexis Bittar earrings, ring(Image credit: Joelle Grace)When we speak on Zoom, Cooper joins me on a Friday morning in January, hair wet, sitting at a desk with a perfectly made bed behind her, “It's chaos, always,” she tells me laughing. “I’ve literally been on the phone I think with six people already this morning.”I’m not surprised. Time is money when you’re building an empire(s) and there are only so many hours in the day. The energy is palpable. Me volleying questions, and Cooper answering back like a non-stop game of pickleball. Some may have found this to be overwhelming. I found it to be exhilarating. “I understand a calm, loving, more quiet woman is easier to digest,” Cooper says, “but I want future generations to easily be able to acknowledge and lift up other women that are going for it and are going toe-to-toe in moments with the men and are making conversations. That's all I want to do is create conversations.”As the minutes ticked on, I’d venture to say that both of our guards came down, making way for two decidedly ambitious women who ask questions for a living to discuss everything from why Cooper’s sick of being compared to Joe Rogan and Howard Stern, to how she regains her confidence when it falters. What has it been like for Cooper to enter this new era of running the show; calling the shots and building something new? Something Cooper said has stuck with me, and I replayed in my head for days after we spoke. “I don't think we've cracked the code on how to embrace and celebrate and trust women who are running companies or who are leaning into the fact that they are a boss and or an entrepreneur,” Cooper says. I think she’s right. The environments we have to work in don’t always allow for women to fully show up as their complex, nuanced self. So, while I don’t think I’ve cracked the code of Alex Cooper, over the course of 90 minutes, I felt one step closer.Get exclusive access to fashion and beauty trends, hot-off-the-press celebrity news, and more.Before we start, I want to make sure things are good with you in L.A. considering the wildfires.We have had so many family members and friends who have lost everything, but we are fine. We had multiple families staying with us—it was chaos, but in a good way. I felt like I was doing something on top of donating as much as I could. It's just been horrific.It's been really devastating to watch from New York, but I'm happy that you're good and that we have this opportunity to talk today. I want to kick things off with everything you've got going on right now. You're entering a new era with the Sirius XM deal, Unwell Music, Unwell On Air, and the tours. How would you describe this moment in your career?My entire career has really been me making decisions for my audience, the Daddy Gang. I've always wanted to give them more content and more of the world that I'm creating, so this new partnership with SiriusXM has allowed me to expand creatively. What I’ve been losing sleep over every night for the past few years is, How do I feed them? How do I give them the biggest, heartiest dinner that it can possibly have and then dessert and then more. It’s a dream come true that I'm now able to expand format wise.Tell us a little bit about Unwell Music and Unwell On Air. We already have these long, deep conversations on "Call Her Daddy," sometimes fun, sometimes intense, but I was trying to think, how do I literally be a part of their lives every single day? And I like to pregame with my friends to music. When you're working out, when you're in college, when I was studying for a test, I was a music person. Every part of my life has music involved and I was like, How do we not have our hands in any capacity in something music oriented?I will be curating these songs and I'm also talking to the Daddy Gang about why I chose certain songs. Unwell On Air will be these live shows that are happening every single day. The first show is "The Daily Dirty," which will be four women talking, and every week I will join in one day.The other show I'm very excited about is called "Dialed In." My audience will actually be able to call in and ask for advice. I can already tell the Daddy Gang are characters, so I know that they're going to be excited to show up and give their stories.Hearing you talk about all of these things, my first thought is this idea of balance—and not in the like, women-can-have-it-all sort of way, but more literally. How do you handle everything that's on your plate at any given time?I think most entrepreneurs can relate. Once you get your product up and running, there's nothing better than when you know you can go in a different direction and know that that product is still moving and still operating because you sat for long enough to make sure that the wheels will never fall off. Technically, I’ve waited so long to expand. I've always wanted to do these things, but I think I've learned to be patient. Seven years ago, I would've loved to start a podcast network, but was waiting for the time.Dolce & Gabbana dress, sunglasses; Lié Studio earringsYou told Forbes that you love pressure. What do you love about pressure? How do you not crumble? I don't know my life without pressure. I probably put it on myself, even when it's a nice casual Tuesday and the birds are chirping and there's nothing to do. I’ve always wanted to be the best because I'm just very competitive with myself. I think I have this innate instinct within me; I literally get off on it.Building this media company—I did not go to school for this. My husband being my business partner, I think people are probably like, Are you guys fucking insane that you guys work together? He is handling a different side of the business. I am mostly all creative and he is handling the brand partnerships and the IP extensions and all of the things that are really business heavy.He's so creative, but we've had to decide when we overlap. We have the most fun when we come home from work and we pour ourselves a whiskey and download each other. It's this incredible creative session. It's a high, when as I call it with my team, we cracked the code. We did it, we figured it out. That's my high.What does turning off look like for you?It's something I'm working on constantly. My therapist always says take a bath and I'm like, Can I have my phone in the bath? I know this is different for everyone, but I can't turn off too long. Interviewing someone feels like a literal muscle I need to flex. Turning off though means, for me—it's going to sound weird—but Matt and my dream is we can do a weekend or a four day vacation, if we ever get to do that, which is rare. And on those trips we always say, let's do three to four hours a day of brainstorming, because we don't actually get to brainstorm as much as we wish every day because we're in the thick of it.So what I'm hearing is brainstorming is you turning off.I know, I know. I genuinely have a lot of happiness that comes from my body when I'm able to just free flow. But turning off is not what I'm interested in right now because I don't have kids right now. This is my baby. And you don't really get to turn off when you have kids, right?No, then it really ramps up.So, this is my child. When people ask that question, I'm like, Oh, well, what do moms do? Well, I feel like I'm a mother right now.How do you think that the people who work at your company would describe you as a boss? I think they would probably say, I'm very intense and very specific about what I like. They have shared with me that they appreciate that because I know exactly what I want. I think they would say that I am kind. I never wanted to work a corporate job, so I'm always going to keep the vibes high. But I think people know if you want to play hard, you have to work hard at this company. This is a startup at the end of the day.I think they would say, I have very high expectations for people, but that's because I have very high expectations for myself. I also recognize that everyone needs to look out for themselves. I can help in any capacity, my door is always open in that sense. I hope someone at my company eventually starts a company that is a competitor of mine. If you're not trying to take my job, then I don't want you at the company. There's a fun competitive nature that's more uplifting rather than me just sitting in the corner and coming up with all the answers and they all just take orders.Being a founder and a leader right now is political. There's a lot of social change that happens in workplaces and over the past decade, we've seen this—first with the #MeToo movement, and recently with DEI initiatives, many of which are being rolled back. How do you handle that responsibility? How do you feel your role in larger cultural change exists as a boss?I'm not going to lie, it's hard. Matt and I have so many conversations about how we help company culture and how we foster a very positive and safe environment, while also staying true to the genuine integral part of who we are and why we started this company. We are trying to find the balance of infusing the intensity and the excitement of what we're building because I genuinely believe this is one of the coolest companies to work at right now. Our biggest goal for this past year was really having a cohesive culture. But there's still work to do.You've acquired podcasts and you're hiring people to start podcasts on the network. What are you looking for in the creators that you're bringing onto Unwell?Work ethic. There's so much oversaturation of content creators right now, and it's so incredible to see the way that TikTok has allowed for people to amplify their voices and to create content, but I genuinely believe long form content will always be the thing that moves the needle and that will have lasting power. The creators that I'm seeing thrive at my company are the ones that are having input in the edit process, in the pre-production, in the post-production. I'm not someone that believes in just being a talent. I'm not just interested in a podcast network. I want to help people build brands.Alessandra Rich top, pants; Alexis Bittar earrings(Image credit: Joelle Grace Taylor)That’s really exciting to hear because I do think that there are a lot of creators from either marginalized communities or creators of color who are just looking for somebody to pay attention to them.Absolutely. I think that's been such a huge conversation specifically on TikTok that I've seen. Why is this creator getting more attention than this creator? And it's a very valid point. What does it say about our culture that certain people are rising and other people are not rising? I agree.Do you think about that when you're implementing policies within the company that you and Matt are building?Every single day. Every single day, I'm trying to gauge, how do we continue to not just build a product that we're building, but also make genuine change in people's lives? Expanding to 50 people now and bringing people together from Matt’s world and then bringing in new people from my world, we are sitting together, looking at our slate, and thinking what is the next year going to look like and how can we do better?Versace top, skirt; Lié Studio earrings; Stems tights; Roger Vivier shoes(Image credit: Joelle Grace Taylor)When you're working with these younger creators like Alix Earle and Madeline Argy, what sort of advice are you offering them?Alix and Madeline are such different creators. With Alix, it’s interesting to think about her in a long-term format. You don't want to change Alix Earle, you want to help her amplify and also, if anything, expand and show people more of her and she's now being able to talk about more sincere topics. The podcast has enabled her to feel like she doesn't have to be as performative in moments and she can genuinely get down to what's going on that week. Madeline, on the other hand, was an absolute sheer talent of just like, This girl can talk. How does a girl not have a podcast? I basically have a system that I've created within "Call Her Daddy," and I've shifted the format per show, but I'm able to sit down with every single creator and be like, You should look at it through this lens. Without giving away my secret sauce, I think I've been able to do it for every single creator.You do have this secret sauce of course, and it's led to an amazing amount of success. I was reading in the New York Times, though, where you said success made you feel a little more insecure and that you have to prove even more that you deserve this. I'm curious if you still feel that way?In a different way. I think when I said it back then, I genuinely felt a little out of my league when I was starting Unwell. I was more of a creator than a business woman. I felt people were looking at me with like, Oh, she made all this money, but now can she convert? Now it's not insecurity, it's more an awareness of the things I can get better on. But I will say, I think in the past year running this company has given me so much confidence. I've gotten to a place where I’m not getting down on myself for things that are normal to be experiencing. Media is so hard. For a lot of people that aren't in media, you look it and think oh, it's so glamorous. Absolutely. We have such incredible opportunities and there's privilege and there's things that come from it, but it doesn't mean it's not a grind.It's a job.Yeah. This shit is not for the weak.I'm curious about who you go to for business advice. Obviously Dave Portnoy, Barstool Sports. But I'm more curious about who you're going to for business advice now. Who's the last person you called to ask them a question about business?I would say without a doubt, Matt is one of the smartest people I've ever met, and I think every single person at our company is in awe of Matt and his ability to reinvent the wheel and come up with ideas and formulate concepts that have never been done. My CMO, TJ Marchetti, is such a brilliant marketing mind in terms of marketing.Coach jacket, skirt, bag; Bonnie Clyde sunglasses; By Far bootsWhat's interesting about your career is that you're constantly surrounded by men. It feels like it's a male-dominated industry. Who are the women in your life that you feel you can really lean on? My main "Call Her Daddy" producer is my go-to every single day. I'm speaking to this woman, and she is without a doubt, my right hand. I would not be able to produce "Call Her Daddy" in the capacity that I'm doing without her. Our head of podcasting and the network is this woman Rory [Armstrong]. She is truly so brilliant in the way that she sees the evolution of this space. Our head of our brand strategy, Ashley Lewis, has been absolutely transformative for live events and our partnerships business. Matt jokes, it's Matt and TJ—and then it's all women.I want to talk shop about "Call Her Daddy" specifically. I saw a talk that you did with the New York Times and you shared that you felt that celebrities feel safe with you. I thought that was a really interesting word. Why do you think they feel safe with you?I have been on many shows—not to put other shows down—but the host is looking five inches to the right of my head and reading a teleprompter and asking me questions. It's very dehumanizing. Almost like, Wait, I don't even know if you actually knew my name. Oprah was really the first person that was actually listening and sitting and having these in-depth conversations. A lot of what I'm doing goes back to just what my mother taught me from a young age, which is making someone feel seen and heard and understood and making them feel like you actually care about what they're saying. Because I do. Yes, I care about the celebrity sitting across from me, but I also care about my audience, so I'm also trying to get as much out of them as I can for my audience because they're going to learn something today.MM6 Maison Margiela coat; Dior boots(Image credit: Joelle Grace Taylor)What I'm hearing is it's that you get them; you understand what they want. I'm curious though, what do you think people, journalists, the media get wrong about you?I think people don't see as much—understandably because of the empire I'm trying to build—I'm a very easygoing, funny, weird person. I love to joke around. I love to have fun. As a woman in media, it's very hard to present yourself in a way that is digestible for everyone. As we know, as two women sitting here, it's very challenging to see some men in the media say things. I always joke to my friends, Imagine if I said that? I would literally be canceled. I would be considered a bitch. I would be considered an egomaniac. There's this fine line that I think I've had to tow of what I want to show and present, because I genuinely still believe, sadly, that the world thinks that women can only still be one dimensional.A lot of times, I'll see in the media I came off too brash and aggressive in the way I was speaking, but it's probably because I feel like I'm climbing an uphill battle. Every room I'm walking into is like a DealBook, just filled with men. I'm feeling like I have to be a little bit more, I have to talk a little bit harder about my business, and I have to sell it harder because everyone's going to doubt that. Whereas if Dave Portnoy is walking into a room or if Joe Rogan's walking into a room, people are just going to be more at ease with them as complex humans. Whereas if I'm at all complex, people see it as, She's fake. I don't trust her. I don't believe her. I don't think we've cracked the code on how to embrace and celebrate and trust women who are running companies or who are leaning into being a boss or an entrepreneur.You're always compared to Howard Stern or Joe Rogan. Are you tired of that comparison?I'm exhausted, more so because—I'm not saying I should ever be compared to an Oprah or a Barbara Walters or any female host or anything, but why not just lead with that? They're diminishing women who have done this before and putting the men continuously on the pedestal. I hope one day someone's asked, Do you find yourself similar to Alex Cooper? And they don't just say, Do you find yourself similar to Joe Rogan? Because it doesn't take an idiot to recognize our content couldn't be more different. It's literally night and day. Same with me and Howard Stern. I'm not shitting on them. I'm just saying it's not even in the same realm. Would a man ever be asked, Do you think that you are similar to Alex Cooper? Sadly, I don't think a man would ever be asked that. So why am I constantly being asked if I think that I'm similar to men?Totally. I want to ask you a question that you asked Jojo Siwa. Why do you think people on the internet have such strong opinions about you?I definitely think it goes back to what we were just speaking about. Even saying this, if it gets clipped on TikTok, I know it will get probably shit. But, I think people are very uncomfortable with confident women. And I am not just saying men. I think women are very uncomfortable, too. It makes me sad for women who are made to feel uncomfortable by confident women because I think it, again, just goes back to misogyny. They have been trained to not have a voice; you shouldn't speak up. A lot of what "Call Her Daddy" has done for women is encouragement; say whatever the fuck you want to say and speak up. Even if people in a room roll their eyes or you get kicked out of the room, at least you can leave with your head held high, being like, I still stand for what I believe in, and I'm not going to just shrink.I understand a calm, loving, more quiet woman is easier to digest, but I want for the future generations to be able to acknowledge and lift up other women that are going for it and are going toe-to-toe in moments with the men and are making conversations. That's all I want to do is create conversations. I hope I never shut up. We need more women leading the charge in the conversation, but we also need women to stop tearing other women down.I'm so proud of what I have accomplished and that does not make me an egomaniac and that does not make me cocky. That just means that I've worked really hard to build confidence, and as women, we should all rally together to know how fucking hard it is to have confidence as a woman.(Image credit: Joelle Grace Taylor)What do you do when your confidence falters, though?I try as hard as I can to go back to my core values as a human being. When my confidence falters, I try to remind myself who I am and where I came from, and that little girl in Pennsylvania would have done anything to be sitting where I am and to hold my head high when people are doubting me.Let's talk about money. Everyone knows about the deal, but I'm very curious about how your relationship to it has changed now that you definitely have money. How has your perspective on money and worth sort of evolved over these last few years?Listen, no one gets into the entertainment business to make money, especially when you're on the producing side. I didn't intend to be a host. I always wanted to be a director. I always wanted to direct films, and I knew there's not, unless you are literally one of the greats, there's not that much money in that. So, for a lot of my life money was not at the forefront. But once I saw how much Barstool was making, I was like, wait, can we get a cut of that? At that point it was about just knowing your worth and fighting for that. Now, I feel so fortunate. I don't even think the word fortunate begins to encompass what I feel towards what I have because it's not lost on me that literally all of that is because of my audience.Do you feel like you've made it? Or what will need to happen for you to feel like you've made it?Open my journal and you'll read: Today, we made it. Yesterday, we didn't. Tomorrow we're fucked. I go back and forth every day. I have moments of I made it. When I sat across from the Vice President of the United States, no matter anyone's political opinions, that was wild. Being searched by Secret Service and going to D.C., that was one of those moments in my career I'll never forget. Being on the cover of Forbes is another one. I remember when I tried to put my application in be a "30 Under 30" back at Barstool and didn't get accepted, so now to be on the cover, yes, that’s an I made it moment. I don't know if I'll ever have the I made it moment in terms of creative capacity. Matt and I talk about this a lot, will we ever get to the point with our company where we're making less movies and we're just going for Academy Awards and we're just making one movie, you know what I mean? Maybe stylistic decisions that I can make at some point, will change, but I know I will always be, in some capacity, creating for the rest of my life because it's what brings me joy.You alluded to this a little earlier, but I'm curious, what keeps you up at night?I think it changes every week. Certain weeks it will be like, oh my gosh, people misinterpreted a clip from "Call Her Daddy" and I'm having to do more damage control; making sure that people know me authentically and what I’m trying to get across. I would say other times in business when I'm negotiating a deal, I'm literally in the shower, I'm brushing my teeth, I'm doing my laundry, I'm walking my dogs, I'm in bed with my husband, and every turn I'm up at night. The creative also keeps me up at night. Is the product getting too stale? Was that episode as good as it could be?Last couple of questions: What's the best piece of advice that you've ever received? And what’s the worst?I'm going to be really honest. I'm sure I have received good advice in my life, but I have no answer to this question because I feel like for so many people giving me advice is hard for someone to understand what I'm going through. The best advice I have for myself is you always have the answer, so take as much advice as you can get, but usually I'm adjusting it or tweaking it in some capacity. I've never really taken someone's advice and completely listened to it.The worst piece of advice is probably that you could restart the show and IP doesn't matter. And I want to clarify, I don't look back at that time anymore of cattiness. I genuinely look back and I'm so happy. I stuck to what I believed in during moments of people trying to convince me otherwise. I always go back to that core of trusting myself. And that goes back to the advice question. I know what's best for me, and I will listen to people and I will sit in rooms and I will go back and forth and have good dialogues, but my gut has mostly never been wrong.One more question about the podcast specifically. Who's been your toughest interview?I would say RuPaul because I wanted to impress my absolute queen. I wanted so badly to have Ru love me. Recognizing my privilege, I was so aware that I needed to show up for this person, and I needed to prove why they should be sitting with me. I worked so hard in that interview to stay toe-to-toe with them. I really wanted to garner the respect. I knew that Ru would love the show, but they just had to have a good experience.So what does being a mogul mean to you?I think being a mogul sounds like something I would put on my desk somewhere if I had a big intense desk and I was trying to be all fancy, but really it's being an entrepreneur. It's being nimble. It's recognizing that my industry can turn on a dime. It's being inquisitive, but also sticking to what I believe in. It's being very, very determined while also maintaining a sense of calmness in absolute chaos. It's being a leader to people who I want to bring along on the journey with me, but also trusting in myself in big moments and not getting too comfortable having teams behind me. I am trying to consistently also pave the way, like I said earlier, for authenticity.I do think anyone around me in business would say, Alex Cooper is tough to work for because she will not bend if it does not make sense for her and her brand and her audience. The amount of money passed up, the amount of opportunities passed up, and I welcome people trying to convince me, but I have stayed so true. Being a mogul is recognizing the complexities that come with, like I said, being a host, a personality, an entrepreneur, a leader, a business woman, a friend, a wife, a daughter. There's all of that, and trying to wrap it into one and trying to continue to push myself forward while also not losing myself and also creating new shit. I want to create new conversations. I want to create new IP. I want to create new ventures. I want to expand. I want to acquire, I want to do it all. But being patient.It all comes back to patience.Patience. Calm down, Alex.Interview has been condensed and edited for clarity. Alex Cooper Is Marie Claire’s Mogul and Muse | January 2025 Cover Shoot - YouTube Watch On Photographer Joelle Grace Taylor | Stylist Sue Choi | Hair Stylist Ryan Richman | Makeup Artist Jenna Nicole | Manicurist Jolene Brodeur | Video Director Sam Schultz | DP Sam Miron | 1st AC Reece Moffett | Video Producer Kellie Scott | Production Lindsay Ferro | VP of Creative Alexa Wiley | Fashion Director Sara Holzman | Beauty Director Hannah Baxter | Entertainment Director Neha Prakash Source link
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Seven years into her career, much of Alex Cooper’s lore has been well documented. But for those who don’t know, a quick rundown: the former Division 1 soccer player turned "Call Her Daddy" podcaster and Unwell founder, got her start at Barstool Sports with a co-host who, in a much-publicized and contentious breakup, eventually broke off to do her own thing. Cooper left Barstool, taking the podcast to Spotify for a big money deal, then to SiriusXM for an even bigger money deal—and she brought her Unwell Network of podcasts to the radio behemoth with her. Today, she announces her next steps for SiriusXM domination: Unwell Music—a channel of tunes curated by Cooper and friends; and Unwell On Air—a channel with daily live programming, including a place for faithful listeners (the Daddy Gang) to call in and join the conversation with the radio hosts, and once a week, Cooper herself. And let's not forget that just last month, she launched Unwell Hydration, a line of electrolyte drinks.I’m not an OG Daddy Gang member, but I’ve tracked Cooper’s goings-on for a few years now. I clocked the Vogue wedding article. Watched some moments from the 2024 Summer Olympics. Laughed as clips from interviews with celebs like Love Island’s Leah Kateb, Gywneth Paltrow, and Jojo Siwa hit my social media feeds at every turn. I may not have known about "Slim Shady" or "Mr. Sexy Zoom Man" (eventually revealed to be husband, film producer Matt Kaplan) but you’d have to have your head buried in the sand to miss that she’s got that business acumen and unflinching drive, combined with a certain X-factor, that gets you to the top. It would be simple—and frankly, uninspired—to chalk it up to being skinny and blonde. Those things will only get you so far. I needed to know more.But I wasn’t supposed to interview Alex Cooper. Our teams had initially agreed to do something different—turn the mic back on the host and have former "Call Her Daddy" guests ask her a few questions. What's the most rockstar thing you've ever done? What's your superpower? Lasagna or chicken parmesan? Unexpectedly—or now that I’ve spent more than an hour getting to know Cooper—perhaps expectedly, we’d have to switch courses at the last moment to something more Cooper’s speed. “I do think anyone around me in business would say, Alex Cooper is tough to work for because she will not bend if it does not make sense for her and her brand and her audience,” Cooper, 30, tells me during our interview, speaking about her management style. It’s a stick-to-itness that as a woman who is used to calling the shots here at Marie Claire as the editor in chief I find simultaneously kind of annoying, and also respect. Trusting herself, Cooper intimates, is key. “I know what's best for me. I will listen to people and I will sit in rooms and I will go back and forth and have good dialogues, but my gut has mostly never been wrong.”David Koma top, skirt; Alexis Bittar earrings, ring(Image credit: Joelle Grace)When we speak on Zoom, Cooper joins me on a Friday morning in January, hair wet, sitting at a desk with a perfectly made bed behind her, “It's chaos, always,” she tells me laughing. “I’ve literally been on the phone I think with six people already this morning.”I’m not surprised. Time is money when you’re building an empire(s) and there are only so many hours in the day. The energy is palpable. Me volleying questions, and Cooper answering back like a non-stop game of pickleball. Some may have found this to be overwhelming. I found it to be exhilarating. “I understand a calm, loving, more quiet woman is easier to digest,” Cooper says, “but I want future generations to easily be able to acknowledge and lift up other women that are going for it and are going toe-to-toe in moments with the men and are making conversations. That's all I want to do is create conversations.”As the minutes ticked on, I’d venture to say that both of our guards came down, making way for two decidedly ambitious women who ask questions for a living to discuss everything from why Cooper’s sick of being compared to Joe Rogan and Howard Stern, to how she regains her confidence when it falters. What has it been like for Cooper to enter this new era of running the show; calling the shots and building something new? Something Cooper said has stuck with me, and I replayed in my head for days after we spoke. “I don't think we've cracked the code on how to embrace and celebrate and trust women who are running companies or who are leaning into the fact that they are a boss and or an entrepreneur,” Cooper says. I think she’s right. The environments we have to work in don’t always allow for women to fully show up as their complex, nuanced self. So, while I don’t think I’ve cracked the code of Alex Cooper, over the course of 90 minutes, I felt one step closer.Get exclusive access to fashion and beauty trends, hot-off-the-press celebrity news, and more.Before we start, I want to make sure things are good with you in L.A. considering the wildfires.We have had so many family members and friends who have lost everything, but we are fine. We had multiple families staying with us—it was chaos, but in a good way. I felt like I was doing something on top of donating as much as I could. It's just been horrific.It's been really devastating to watch from New York, but I'm happy that you're good and that we have this opportunity to talk today. I want to kick things off with everything you've got going on right now. You're entering a new era with the Sirius XM deal, Unwell Music, Unwell On Air, and the tours. How would you describe this moment in your career?My entire career has really been me making decisions for my audience, the Daddy Gang. I've always wanted to give them more content and more of the world that I'm creating, so this new partnership with SiriusXM has allowed me to expand creatively. What I’ve been losing sleep over every night for the past few years is, How do I feed them? How do I give them the biggest, heartiest dinner that it can possibly have and then dessert and then more. It’s a dream come true that I'm now able to expand format wise.Tell us a little bit about Unwell Music and Unwell On Air. We already have these long, deep conversations on "Call Her Daddy," sometimes fun, sometimes intense, but I was trying to think, how do I literally be a part of their lives every single day? And I like to pregame with my friends to music. When you're working out, when you're in college, when I was studying for a test, I was a music person. Every part of my life has music involved and I was like, How do we not have our hands in any capacity in something music oriented?I will be curating these songs and I'm also talking to the Daddy Gang about why I chose certain songs. Unwell On Air will be these live shows that are happening every single day. The first show is "The Daily Dirty," which will be four women talking, and every week I will join in one day.The other show I'm very excited about is called "Dialed In." My audience will actually be able to call in and ask for advice. I can already tell the Daddy Gang are characters, so I know that they're going to be excited to show up and give their stories.Hearing you talk about all of these things, my first thought is this idea of balance—and not in the like, women-can-have-it-all sort of way, but more literally. How do you handle everything that's on your plate at any given time?I think most entrepreneurs can relate. Once you get your product up and running, there's nothing better than when you know you can go in a different direction and know that that product is still moving and still operating because you sat for long enough to make sure that the wheels will never fall off. Technically, I’ve waited so long to expand. I've always wanted to do these things, but I think I've learned to be patient. Seven years ago, I would've loved to start a podcast network, but was waiting for the time.Dolce & Gabbana dress, sunglasses; Lié Studio earringsYou told Forbes that you love pressure. What do you love about pressure? How do you not crumble? I don't know my life without pressure. I probably put it on myself, even when it's a nice casual Tuesday and the birds are chirping and there's nothing to do. I’ve always wanted to be the best because I'm just very competitive with myself. I think I have this innate instinct within me; I literally get off on it.Building this media company—I did not go to school for this. My husband being my business partner, I think people are probably like, Are you guys fucking insane that you guys work together? He is handling a different side of the business. I am mostly all creative and he is handling the brand partnerships and the IP extensions and all of the things that are really business heavy.He's so creative, but we've had to decide when we overlap. We have the most fun when we come home from work and we pour ourselves a whiskey and download each other. It's this incredible creative session. It's a high, when as I call it with my team, we cracked the code. We did it, we figured it out. That's my high.What does turning off look like for you?It's something I'm working on constantly. My therapist always says take a bath and I'm like, Can I have my phone in the bath? I know this is different for everyone, but I can't turn off too long. Interviewing someone feels like a literal muscle I need to flex. Turning off though means, for me—it's going to sound weird—but Matt and my dream is we can do a weekend or a four day vacation, if we ever get to do that, which is rare. And on those trips we always say, let's do three to four hours a day of brainstorming, because we don't actually get to brainstorm as much as we wish every day because we're in the thick of it.So what I'm hearing is brainstorming is you turning off.I know, I know. I genuinely have a lot of happiness that comes from my body when I'm able to just free flow. But turning off is not what I'm interested in right now because I don't have kids right now. This is my baby. And you don't really get to turn off when you have kids, right?No, then it really ramps up.So, this is my child. When people ask that question, I'm like, Oh, well, what do moms do? Well, I feel like I'm a mother right now.How do you think that the people who work at your company would describe you as a boss? I think they would probably say, I'm very intense and very specific about what I like. They have shared with me that they appreciate that because I know exactly what I want. I think they would say that I am kind. I never wanted to work a corporate job, so I'm always going to keep the vibes high. But I think people know if you want to play hard, you have to work hard at this company. This is a startup at the end of the day.I think they would say, I have very high expectations for people, but that's because I have very high expectations for myself. I also recognize that everyone needs to look out for themselves. I can help in any capacity, my door is always open in that sense. I hope someone at my company eventually starts a company that is a competitor of mine. If you're not trying to take my job, then I don't want you at the company. There's a fun competitive nature that's more uplifting rather than me just sitting in the corner and coming up with all the answers and they all just take orders.Being a founder and a leader right now is political. There's a lot of social change that happens in workplaces and over the past decade, we've seen this—first with the #MeToo movement, and recently with DEI initiatives, many of which are being rolled back. How do you handle that responsibility? How do you feel your role in larger cultural change exists as a boss?I'm not going to lie, it's hard. Matt and I have so many conversations about how we help company culture and how we foster a very positive and safe environment, while also staying true to the genuine integral part of who we are and why we started this company. We are trying to find the balance of infusing the intensity and the excitement of what we're building because I genuinely believe this is one of the coolest companies to work at right now. Our biggest goal for this past year was really having a cohesive culture. But there's still work to do.You've acquired podcasts and you're hiring people to start podcasts on the network. What are you looking for in the creators that you're bringing onto Unwell?Work ethic. There's so much oversaturation of content creators right now, and it's so incredible to see the way that TikTok has allowed for people to amplify their voices and to create content, but I genuinely believe long form content will always be the thing that moves the needle and that will have lasting power. The creators that I'm seeing thrive at my company are the ones that are having input in the edit process, in the pre-production, in the post-production. I'm not someone that believes in just being a talent. I'm not just interested in a podcast network. I want to help people build brands.Alessandra Rich top, pants; Alexis Bittar earrings(Image credit: Joelle Grace Taylor)That’s really exciting to hear because I do think that there are a lot of creators from either marginalized communities or creators of color who are just looking for somebody to pay attention to them.Absolutely. I think that's been such a huge conversation specifically on TikTok that I've seen. Why is this creator getting more attention than this creator? And it's a very valid point. What does it say about our culture that certain people are rising and other people are not rising? I agree.Do you think about that when you're implementing policies within the company that you and Matt are building?Every single day. Every single day, I'm trying to gauge, how do we continue to not just build a product that we're building, but also make genuine change in people's lives? Expanding to 50 people now and bringing people together from Matt’s world and then bringing in new people from my world, we are sitting together, looking at our slate, and thinking what is the next year going to look like and how can we do better?Versace top, skirt; Lié Studio earrings; Stems tights; Roger Vivier shoes(Image credit: Joelle Grace Taylor)When you're working with these younger creators like Alix Earle and Madeline Argy, what sort of advice are you offering them?Alix and Madeline are such different creators. With Alix, it’s interesting to think about her in a long-term format. You don't want to change Alix Earle, you want to help her amplify and also, if anything, expand and show people more of her and she's now being able to talk about more sincere topics. The podcast has enabled her to feel like she doesn't have to be as performative in moments and she can genuinely get down to what's going on that week. Madeline, on the other hand, was an absolute sheer talent of just like, This girl can talk. How does a girl not have a podcast? I basically have a system that I've created within "Call Her Daddy," and I've shifted the format per show, but I'm able to sit down with every single creator and be like, You should look at it through this lens. Without giving away my secret sauce, I think I've been able to do it for every single creator.You do have this secret sauce of course, and it's led to an amazing amount of success. I was reading in the New York Times, though, where you said success made you feel a little more insecure and that you have to prove even more that you deserve this. I'm curious if you still feel that way?In a different way. I think when I said it back then, I genuinely felt a little out of my league when I was starting Unwell. I was more of a creator than a business woman. I felt people were looking at me with like, Oh, she made all this money, but now can she convert? Now it's not insecurity, it's more an awareness of the things I can get better on. But I will say, I think in the past year running this company has given me so much confidence. I've gotten to a place where I’m not getting down on myself for things that are normal to be experiencing. Media is so hard. For a lot of people that aren't in media, you look it and think oh, it's so glamorous. Absolutely. We have such incredible opportunities and there's privilege and there's things that come from it, but it doesn't mean it's not a grind.It's a job.Yeah. This shit is not for the weak.I'm curious about who you go to for business advice. Obviously Dave Portnoy, Barstool Sports. But I'm more curious about who you're going to for business advice now. Who's the last person you called to ask them a question about business?I would say without a doubt, Matt is one of the smartest people I've ever met, and I think every single person at our company is in awe of Matt and his ability to reinvent the wheel and come up with ideas and formulate concepts that have never been done. My CMO, TJ Marchetti, is such a brilliant marketing mind in terms of marketing.Coach jacket, skirt, bag; Bonnie Clyde sunglasses; By Far bootsWhat's interesting about your career is that you're constantly surrounded by men. It feels like it's a male-dominated industry. Who are the women in your life that you feel you can really lean on? My main "Call Her Daddy" producer is my go-to every single day. I'm speaking to this woman, and she is without a doubt, my right hand. I would not be able to produce "Call Her Daddy" in the capacity that I'm doing without her. Our head of podcasting and the network is this woman Rory [Armstrong]. She is truly so brilliant in the way that she sees the evolution of this space. Our head of our brand strategy, Ashley Lewis, has been absolutely transformative for live events and our partnerships business. Matt jokes, it's Matt and TJ—and then it's all women.I want to talk shop about "Call Her Daddy" specifically. I saw a talk that you did with the New York Times and you shared that you felt that celebrities feel safe with you. I thought that was a really interesting word. Why do you think they feel safe with you?I have been on many shows—not to put other shows down—but the host is looking five inches to the right of my head and reading a teleprompter and asking me questions. It's very dehumanizing. Almost like, Wait, I don't even know if you actually knew my name. Oprah was really the first person that was actually listening and sitting and having these in-depth conversations. A lot of what I'm doing goes back to just what my mother taught me from a young age, which is making someone feel seen and heard and understood and making them feel like you actually care about what they're saying. Because I do. Yes, I care about the celebrity sitting across from me, but I also care about my audience, so I'm also trying to get as much out of them as I can for my audience because they're going to learn something today.MM6 Maison Margiela coat; Dior boots(Image credit: Joelle Grace Taylor)What I'm hearing is it's that you get them; you understand what they want. I'm curious though, what do you think people, journalists, the media get wrong about you?I think people don't see as much—understandably because of the empire I'm trying to build—I'm a very easygoing, funny, weird person. I love to joke around. I love to have fun. As a woman in media, it's very hard to present yourself in a way that is digestible for everyone. As we know, as two women sitting here, it's very challenging to see some men in the media say things. I always joke to my friends, Imagine if I said that? I would literally be canceled. I would be considered a bitch. I would be considered an egomaniac. There's this fine line that I think I've had to tow of what I want to show and present, because I genuinely still believe, sadly, that the world thinks that women can only still be one dimensional.A lot of times, I'll see in the media I came off too brash and aggressive in the way I was speaking, but it's probably because I feel like I'm climbing an uphill battle. Every room I'm walking into is like a DealBook, just filled with men. I'm feeling like I have to be a little bit more, I have to talk a little bit harder about my business, and I have to sell it harder because everyone's going to doubt that. Whereas if Dave Portnoy is walking into a room or if Joe Rogan's walking into a room, people are just going to be more at ease with them as complex humans. Whereas if I'm at all complex, people see it as, She's fake. I don't trust her. I don't believe her. I don't think we've cracked the code on how to embrace and celebrate and trust women who are running companies or who are leaning into being a boss or an entrepreneur.You're always compared to Howard Stern or Joe Rogan. Are you tired of that comparison?I'm exhausted, more so because—I'm not saying I should ever be compared to an Oprah or a Barbara Walters or any female host or anything, but why not just lead with that? They're diminishing women who have done this before and putting the men continuously on the pedestal. I hope one day someone's asked, Do you find yourself similar to Alex Cooper? And they don't just say, Do you find yourself similar to Joe Rogan? Because it doesn't take an idiot to recognize our content couldn't be more different. It's literally night and day. Same with me and Howard Stern. I'm not shitting on them. I'm just saying it's not even in the same realm. Would a man ever be asked, Do you think that you are similar to Alex Cooper? Sadly, I don't think a man would ever be asked that. So why am I constantly being asked if I think that I'm similar to men?Totally. I want to ask you a question that you asked Jojo Siwa. Why do you think people on the internet have such strong opinions about you?I definitely think it goes back to what we were just speaking about. Even saying this, if it gets clipped on TikTok, I know it will get probably shit. But, I think people are very uncomfortable with confident women. And I am not just saying men. I think women are very uncomfortable, too. It makes me sad for women who are made to feel uncomfortable by confident women because I think it, again, just goes back to misogyny. They have been trained to not have a voice; you shouldn't speak up. A lot of what "Call Her Daddy" has done for women is encouragement; say whatever the fuck you want to say and speak up. Even if people in a room roll their eyes or you get kicked out of the room, at least you can leave with your head held high, being like, I still stand for what I believe in, and I'm not going to just shrink.I understand a calm, loving, more quiet woman is easier to digest, but I want for the future generations to be able to acknowledge and lift up other women that are going for it and are going toe-to-toe in moments with the men and are making conversations. That's all I want to do is create conversations. I hope I never shut up. We need more women leading the charge in the conversation, but we also need women to stop tearing other women down.I'm so proud of what I have accomplished and that does not make me an egomaniac and that does not make me cocky. That just means that I've worked really hard to build confidence, and as women, we should all rally together to know how fucking hard it is to have confidence as a woman.(Image credit: Joelle Grace Taylor)What do you do when your confidence falters, though?I try as hard as I can to go back to my core values as a human being. When my confidence falters, I try to remind myself who I am and where I came from, and that little girl in Pennsylvania would have done anything to be sitting where I am and to hold my head high when people are doubting me.Let's talk about money. Everyone knows about the deal, but I'm very curious about how your relationship to it has changed now that you definitely have money. How has your perspective on money and worth sort of evolved over these last few years?Listen, no one gets into the entertainment business to make money, especially when you're on the producing side. I didn't intend to be a host. I always wanted to be a director. I always wanted to direct films, and I knew there's not, unless you are literally one of the greats, there's not that much money in that. So, for a lot of my life money was not at the forefront. But once I saw how much Barstool was making, I was like, wait, can we get a cut of that? At that point it was about just knowing your worth and fighting for that. Now, I feel so fortunate. I don't even think the word fortunate begins to encompass what I feel towards what I have because it's not lost on me that literally all of that is because of my audience.Do you feel like you've made it? Or what will need to happen for you to feel like you've made it?Open my journal and you'll read: Today, we made it. Yesterday, we didn't. Tomorrow we're fucked. I go back and forth every day. I have moments of I made it. When I sat across from the Vice President of the United States, no matter anyone's political opinions, that was wild. Being searched by Secret Service and going to D.C., that was one of those moments in my career I'll never forget. Being on the cover of Forbes is another one. I remember when I tried to put my application in be a "30 Under 30" back at Barstool and didn't get accepted, so now to be on the cover, yes, that’s an I made it moment. I don't know if I'll ever have the I made it moment in terms of creative capacity. Matt and I talk about this a lot, will we ever get to the point with our company where we're making less movies and we're just going for Academy Awards and we're just making one movie, you know what I mean? Maybe stylistic decisions that I can make at some point, will change, but I know I will always be, in some capacity, creating for the rest of my life because it's what brings me joy.You alluded to this a little earlier, but I'm curious, what keeps you up at night?I think it changes every week. Certain weeks it will be like, oh my gosh, people misinterpreted a clip from "Call Her Daddy" and I'm having to do more damage control; making sure that people know me authentically and what I’m trying to get across. I would say other times in business when I'm negotiating a deal, I'm literally in the shower, I'm brushing my teeth, I'm doing my laundry, I'm walking my dogs, I'm in bed with my husband, and every turn I'm up at night. The creative also keeps me up at night. Is the product getting too stale? Was that episode as good as it could be?Last couple of questions: What's the best piece of advice that you've ever received? And what’s the worst?I'm going to be really honest. I'm sure I have received good advice in my life, but I have no answer to this question because I feel like for so many people giving me advice is hard for someone to understand what I'm going through. The best advice I have for myself is you always have the answer, so take as much advice as you can get, but usually I'm adjusting it or tweaking it in some capacity. I've never really taken someone's advice and completely listened to it.The worst piece of advice is probably that you could restart the show and IP doesn't matter. And I want to clarify, I don't look back at that time anymore of cattiness. I genuinely look back and I'm so happy. I stuck to what I believed in during moments of people trying to convince me otherwise. I always go back to that core of trusting myself. And that goes back to the advice question. I know what's best for me, and I will listen to people and I will sit in rooms and I will go back and forth and have good dialogues, but my gut has mostly never been wrong.One more question about the podcast specifically. Who's been your toughest interview?I would say RuPaul because I wanted to impress my absolute queen. I wanted so badly to have Ru love me. Recognizing my privilege, I was so aware that I needed to show up for this person, and I needed to prove why they should be sitting with me. I worked so hard in that interview to stay toe-to-toe with them. I really wanted to garner the respect. I knew that Ru would love the show, but they just had to have a good experience.So what does being a mogul mean to you?I think being a mogul sounds like something I would put on my desk somewhere if I had a big intense desk and I was trying to be all fancy, but really it's being an entrepreneur. It's being nimble. It's recognizing that my industry can turn on a dime. It's being inquisitive, but also sticking to what I believe in. It's being very, very determined while also maintaining a sense of calmness in absolute chaos. It's being a leader to people who I want to bring along on the journey with me, but also trusting in myself in big moments and not getting too comfortable having teams behind me. I am trying to consistently also pave the way, like I said earlier, for authenticity.I do think anyone around me in business would say, Alex Cooper is tough to work for because she will not bend if it does not make sense for her and her brand and her audience. The amount of money passed up, the amount of opportunities passed up, and I welcome people trying to convince me, but I have stayed so true. Being a mogul is recognizing the complexities that come with, like I said, being a host, a personality, an entrepreneur, a leader, a business woman, a friend, a wife, a daughter. There's all of that, and trying to wrap it into one and trying to continue to push myself forward while also not losing myself and also creating new shit. I want to create new conversations. I want to create new IP. I want to create new ventures. I want to expand. I want to acquire, I want to do it all. But being patient.It all comes back to patience.Patience. Calm down, Alex.Interview has been condensed and edited for clarity. Alex Cooper Is Marie Claire’s Mogul and Muse | January 2025 Cover Shoot - YouTube Watch On Photographer Joelle Grace Taylor | Stylist Sue Choi | Hair Stylist Ryan Richman | Makeup Artist Jenna Nicole | Manicurist Jolene Brodeur | Video Director Sam Schultz | DP Sam Miron | 1st AC Reece Moffett | Video Producer Kellie Scott | Production Lindsay Ferro | VP of Creative Alexa Wiley | Fashion Director Sara Holzman | Beauty Director Hannah Baxter | Entertainment Director Neha Prakash Source link
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Seven years into her career, much of Alex Cooper’s lore has been well documented. But for those who don’t know, a quick rundown: the former Division 1 soccer player turned "Call Her Daddy" podcaster and Unwell founder, got her start at Barstool Sports with a co-host who, in a much-publicized and contentious breakup, eventually broke off to do her own thing. Cooper left Barstool, taking the podcast to Spotify for a big money deal, then to SiriusXM for an even bigger money deal—and she brought her Unwell Network of podcasts to the radio behemoth with her. Today, she announces her next steps for SiriusXM domination: Unwell Music—a channel of tunes curated by Cooper and friends; and Unwell On Air—a channel with daily live programming, including a place for faithful listeners (the Daddy Gang) to call in and join the conversation with the radio hosts, and once a week, Cooper herself. And let's not forget that just last month, she launched Unwell Hydration, a line of electrolyte drinks.I’m not an OG Daddy Gang member, but I’ve tracked Cooper’s goings-on for a few years now. I clocked the Vogue wedding article. Watched some moments from the 2024 Summer Olympics. Laughed as clips from interviews with celebs like Love Island’s Leah Kateb, Gywneth Paltrow, and Jojo Siwa hit my social media feeds at every turn. I may not have known about "Slim Shady" or "Mr. Sexy Zoom Man" (eventually revealed to be husband, film producer Matt Kaplan) but you’d have to have your head buried in the sand to miss that she’s got that business acumen and unflinching drive, combined with a certain X-factor, that gets you to the top. It would be simple—and frankly, uninspired—to chalk it up to being skinny and blonde. Those things will only get you so far. I needed to know more.But I wasn’t supposed to interview Alex Cooper. Our teams had initially agreed to do something different—turn the mic back on the host and have former "Call Her Daddy" guests ask her a few questions. What's the most rockstar thing you've ever done? What's your superpower? Lasagna or chicken parmesan? Unexpectedly—or now that I’ve spent more than an hour getting to know Cooper—perhaps expectedly, we’d have to switch courses at the last moment to something more Cooper’s speed. “I do think anyone around me in business would say, Alex Cooper is tough to work for because she will not bend if it does not make sense for her and her brand and her audience,” Cooper, 30, tells me during our interview, speaking about her management style. It’s a stick-to-itness that as a woman who is used to calling the shots here at Marie Claire as the editor in chief I find simultaneously kind of annoying, and also respect. Trusting herself, Cooper intimates, is key. “I know what's best for me. I will listen to people and I will sit in rooms and I will go back and forth and have good dialogues, but my gut has mostly never been wrong.”David Koma top, skirt; Alexis Bittar earrings, ring(Image credit: Joelle Grace)When we speak on Zoom, Cooper joins me on a Friday morning in January, hair wet, sitting at a desk with a perfectly made bed behind her, “It's chaos, always,” she tells me laughing. “I’ve literally been on the phone I think with six people already this morning.”I’m not surprised. Time is money when you’re building an empire(s) and there are only so many hours in the day. The energy is palpable. Me volleying questions, and Cooper answering back like a non-stop game of pickleball. Some may have found this to be overwhelming. I found it to be exhilarating. “I understand a calm, loving, more quiet woman is easier to digest,” Cooper says, “but I want future generations to easily be able to acknowledge and lift up other women that are going for it and are going toe-to-toe in moments with the men and are making conversations. That's all I want to do is create conversations.”As the minutes ticked on, I’d venture to say that both of our guards came down, making way for two decidedly ambitious women who ask questions for a living to discuss everything from why Cooper’s sick of being compared to Joe Rogan and Howard Stern, to how she regains her confidence when it falters. What has it been like for Cooper to enter this new era of running the show; calling the shots and building something new? Something Cooper said has stuck with me, and I replayed in my head for days after we spoke. “I don't think we've cracked the code on how to embrace and celebrate and trust women who are running companies or who are leaning into the fact that they are a boss and or an entrepreneur,” Cooper says. I think she’s right. The environments we have to work in don’t always allow for women to fully show up as their complex, nuanced self. So, while I don’t think I’ve cracked the code of Alex Cooper, over the course of 90 minutes, I felt one step closer.Get exclusive access to fashion and beauty trends, hot-off-the-press celebrity news, and more.Before we start, I want to make sure things are good with you in L.A. considering the wildfires.We have had so many family members and friends who have lost everything, but we are fine. We had multiple families staying with us—it was chaos, but in a good way. I felt like I was doing something on top of donating as much as I could. It's just been horrific.It's been really devastating to watch from New York, but I'm happy that you're good and that we have this opportunity to talk today. I want to kick things off with everything you've got going on right now. You're entering a new era with the Sirius XM deal, Unwell Music, Unwell On Air, and the tours. How would you describe this moment in your career?My entire career has really been me making decisions for my audience, the Daddy Gang. I've always wanted to give them more content and more of the world that I'm creating, so this new partnership with SiriusXM has allowed me to expand creatively. What I’ve been losing sleep over every night for the past few years is, How do I feed them? How do I give them the biggest, heartiest dinner that it can possibly have and then dessert and then more. It’s a dream come true that I'm now able to expand format wise.Tell us a little bit about Unwell Music and Unwell On Air. We already have these long, deep conversations on "Call Her Daddy," sometimes fun, sometimes intense, but I was trying to think, how do I literally be a part of their lives every single day? And I like to pregame with my friends to music. When you're working out, when you're in college, when I was studying for a test, I was a music person. Every part of my life has music involved and I was like, How do we not have our hands in any capacity in something music oriented?I will be curating these songs and I'm also talking to the Daddy Gang about why I chose certain songs. Unwell On Air will be these live shows that are happening every single day. The first show is "The Daily Dirty," which will be four women talking, and every week I will join in one day.The other show I'm very excited about is called "Dialed In." My audience will actually be able to call in and ask for advice. I can already tell the Daddy Gang are characters, so I know that they're going to be excited to show up and give their stories.Hearing you talk about all of these things, my first thought is this idea of balance—and not in the like, women-can-have-it-all sort of way, but more literally. How do you handle everything that's on your plate at any given time?I think most entrepreneurs can relate. Once you get your product up and running, there's nothing better than when you know you can go in a different direction and know that that product is still moving and still operating because you sat for long enough to make sure that the wheels will never fall off. Technically, I’ve waited so long to expand. I've always wanted to do these things, but I think I've learned to be patient. Seven years ago, I would've loved to start a podcast network, but was waiting for the time.Dolce & Gabbana dress, sunglasses; Lié Studio earringsYou told Forbes that you love pressure. What do you love about pressure? How do you not crumble? I don't know my life without pressure. I probably put it on myself, even when it's a nice casual Tuesday and the birds are chirping and there's nothing to do. I’ve always wanted to be the best because I'm just very competitive with myself. I think I have this innate instinct within me; I literally get off on it.Building this media company—I did not go to school for this. My husband being my business partner, I think people are probably like, Are you guys fucking insane that you guys work together? He is handling a different side of the business. I am mostly all creative and he is handling the brand partnerships and the IP extensions and all of the things that are really business heavy.He's so creative, but we've had to decide when we overlap. We have the most fun when we come home from work and we pour ourselves a whiskey and download each other. It's this incredible creative session. It's a high, when as I call it with my team, we cracked the code. We did it, we figured it out. That's my high.What does turning off look like for you?It's something I'm working on constantly. My therapist always says take a bath and I'm like, Can I have my phone in the bath? I know this is different for everyone, but I can't turn off too long. Interviewing someone feels like a literal muscle I need to flex. Turning off though means, for me—it's going to sound weird—but Matt and my dream is we can do a weekend or a four day vacation, if we ever get to do that, which is rare. And on those trips we always say, let's do three to four hours a day of brainstorming, because we don't actually get to brainstorm as much as we wish every day because we're in the thick of it.So what I'm hearing is brainstorming is you turning off.I know, I know. I genuinely have a lot of happiness that comes from my body when I'm able to just free flow. But turning off is not what I'm interested in right now because I don't have kids right now. This is my baby. And you don't really get to turn off when you have kids, right?No, then it really ramps up.So, this is my child. When people ask that question, I'm like, Oh, well, what do moms do? Well, I feel like I'm a mother right now.How do you think that the people who work at your company would describe you as a boss? I think they would probably say, I'm very intense and very specific about what I like. They have shared with me that they appreciate that because I know exactly what I want. I think they would say that I am kind. I never wanted to work a corporate job, so I'm always going to keep the vibes high. But I think people know if you want to play hard, you have to work hard at this company. This is a startup at the end of the day.I think they would say, I have very high expectations for people, but that's because I have very high expectations for myself. I also recognize that everyone needs to look out for themselves. I can help in any capacity, my door is always open in that sense. I hope someone at my company eventually starts a company that is a competitor of mine. If you're not trying to take my job, then I don't want you at the company. There's a fun competitive nature that's more uplifting rather than me just sitting in the corner and coming up with all the answers and they all just take orders.Being a founder and a leader right now is political. There's a lot of social change that happens in workplaces and over the past decade, we've seen this—first with the #MeToo movement, and recently with DEI initiatives, many of which are being rolled back. How do you handle that responsibility? How do you feel your role in larger cultural change exists as a boss?I'm not going to lie, it's hard. Matt and I have so many conversations about how we help company culture and how we foster a very positive and safe environment, while also staying true to the genuine integral part of who we are and why we started this company. We are trying to find the balance of infusing the intensity and the excitement of what we're building because I genuinely believe this is one of the coolest companies to work at right now. Our biggest goal for this past year was really having a cohesive culture. But there's still work to do.You've acquired podcasts and you're hiring people to start podcasts on the network. What are you looking for in the creators that you're bringing onto Unwell?Work ethic. There's so much oversaturation of content creators right now, and it's so incredible to see the way that TikTok has allowed for people to amplify their voices and to create content, but I genuinely believe long form content will always be the thing that moves the needle and that will have lasting power. The creators that I'm seeing thrive at my company are the ones that are having input in the edit process, in the pre-production, in the post-production. I'm not someone that believes in just being a talent. I'm not just interested in a podcast network. I want to help people build brands.Alessandra Rich top, pants; Alexis Bittar earrings(Image credit: Joelle Grace Taylor)That’s really exciting to hear because I do think that there are a lot of creators from either marginalized communities or creators of color who are just looking for somebody to pay attention to them.Absolutely. I think that's been such a huge conversation specifically on TikTok that I've seen. Why is this creator getting more attention than this creator? And it's a very valid point. What does it say about our culture that certain people are rising and other people are not rising? I agree.Do you think about that when you're implementing policies within the company that you and Matt are building?Every single day. Every single day, I'm trying to gauge, how do we continue to not just build a product that we're building, but also make genuine change in people's lives? Expanding to 50 people now and bringing people together from Matt’s world and then bringing in new people from my world, we are sitting together, looking at our slate, and thinking what is the next year going to look like and how can we do better?Versace top, skirt; Lié Studio earrings; Stems tights; Roger Vivier shoes(Image credit: Joelle Grace Taylor)When you're working with these younger creators like Alix Earle and Madeline Argy, what sort of advice are you offering them?Alix and Madeline are such different creators. With Alix, it’s interesting to think about her in a long-term format. You don't want to change Alix Earle, you want to help her amplify and also, if anything, expand and show people more of her and she's now being able to talk about more sincere topics. The podcast has enabled her to feel like she doesn't have to be as performative in moments and she can genuinely get down to what's going on that week. Madeline, on the other hand, was an absolute sheer talent of just like, This girl can talk. How does a girl not have a podcast? I basically have a system that I've created within "Call Her Daddy," and I've shifted the format per show, but I'm able to sit down with every single creator and be like, You should look at it through this lens. Without giving away my secret sauce, I think I've been able to do it for every single creator.You do have this secret sauce of course, and it's led to an amazing amount of success. I was reading in the New York Times, though, where you said success made you feel a little more insecure and that you have to prove even more that you deserve this. I'm curious if you still feel that way?In a different way. I think when I said it back then, I genuinely felt a little out of my league when I was starting Unwell. I was more of a creator than a business woman. I felt people were looking at me with like, Oh, she made all this money, but now can she convert? Now it's not insecurity, it's more an awareness of the things I can get better on. But I will say, I think in the past year running this company has given me so much confidence. I've gotten to a place where I’m not getting down on myself for things that are normal to be experiencing. Media is so hard. For a lot of people that aren't in media, you look it and think oh, it's so glamorous. Absolutely. We have such incredible opportunities and there's privilege and there's things that come from it, but it doesn't mean it's not a grind.It's a job.Yeah. This shit is not for the weak.I'm curious about who you go to for business advice. Obviously Dave Portnoy, Barstool Sports. But I'm more curious about who you're going to for business advice now. Who's the last person you called to ask them a question about business?I would say without a doubt, Matt is one of the smartest people I've ever met, and I think every single person at our company is in awe of Matt and his ability to reinvent the wheel and come up with ideas and formulate concepts that have never been done. My CMO, TJ Marchetti, is such a brilliant marketing mind in terms of marketing.Coach jacket, skirt, bag; Bonnie Clyde sunglasses; By Far bootsWhat's interesting about your career is that you're constantly surrounded by men. It feels like it's a male-dominated industry. Who are the women in your life that you feel you can really lean on? My main "Call Her Daddy" producer is my go-to every single day. I'm speaking to this woman, and she is without a doubt, my right hand. I would not be able to produce "Call Her Daddy" in the capacity that I'm doing without her. Our head of podcasting and the network is this woman Rory [Armstrong]. She is truly so brilliant in the way that she sees the evolution of this space. Our head of our brand strategy, Ashley Lewis, has been absolutely transformative for live events and our partnerships business. Matt jokes, it's Matt and TJ—and then it's all women.I want to talk shop about "Call Her Daddy" specifically. I saw a talk that you did with the New York Times and you shared that you felt that celebrities feel safe with you. I thought that was a really interesting word. Why do you think they feel safe with you?I have been on many shows—not to put other shows down—but the host is looking five inches to the right of my head and reading a teleprompter and asking me questions. It's very dehumanizing. Almost like, Wait, I don't even know if you actually knew my name. Oprah was really the first person that was actually listening and sitting and having these in-depth conversations. A lot of what I'm doing goes back to just what my mother taught me from a young age, which is making someone feel seen and heard and understood and making them feel like you actually care about what they're saying. Because I do. Yes, I care about the celebrity sitting across from me, but I also care about my audience, so I'm also trying to get as much out of them as I can for my audience because they're going to learn something today.MM6 Maison Margiela coat; Dior boots(Image credit: Joelle Grace Taylor)What I'm hearing is it's that you get them; you understand what they want. I'm curious though, what do you think people, journalists, the media get wrong about you?I think people don't see as much—understandably because of the empire I'm trying to build—I'm a very easygoing, funny, weird person. I love to joke around. I love to have fun. As a woman in media, it's very hard to present yourself in a way that is digestible for everyone. As we know, as two women sitting here, it's very challenging to see some men in the media say things. I always joke to my friends, Imagine if I said that? I would literally be canceled. I would be considered a bitch. I would be considered an egomaniac. There's this fine line that I think I've had to tow of what I want to show and present, because I genuinely still believe, sadly, that the world thinks that women can only still be one dimensional.A lot of times, I'll see in the media I came off too brash and aggressive in the way I was speaking, but it's probably because I feel like I'm climbing an uphill battle. Every room I'm walking into is like a DealBook, just filled with men. I'm feeling like I have to be a little bit more, I have to talk a little bit harder about my business, and I have to sell it harder because everyone's going to doubt that. Whereas if Dave Portnoy is walking into a room or if Joe Rogan's walking into a room, people are just going to be more at ease with them as complex humans. Whereas if I'm at all complex, people see it as, She's fake. I don't trust her. I don't believe her. I don't think we've cracked the code on how to embrace and celebrate and trust women who are running companies or who are leaning into being a boss or an entrepreneur.You're always compared to Howard Stern or Joe Rogan. Are you tired of that comparison?I'm exhausted, more so because—I'm not saying I should ever be compared to an Oprah or a Barbara Walters or any female host or anything, but why not just lead with that? They're diminishing women who have done this before and putting the men continuously on the pedestal. I hope one day someone's asked, Do you find yourself similar to Alex Cooper? And they don't just say, Do you find yourself similar to Joe Rogan? Because it doesn't take an idiot to recognize our content couldn't be more different. It's literally night and day. Same with me and Howard Stern. I'm not shitting on them. I'm just saying it's not even in the same realm. Would a man ever be asked, Do you think that you are similar to Alex Cooper? Sadly, I don't think a man would ever be asked that. So why am I constantly being asked if I think that I'm similar to men?Totally. I want to ask you a question that you asked Jojo Siwa. Why do you think people on the internet have such strong opinions about you?I definitely think it goes back to what we were just speaking about. Even saying this, if it gets clipped on TikTok, I know it will get probably shit. But, I think people are very uncomfortable with confident women. And I am not just saying men. I think women are very uncomfortable, too. It makes me sad for women who are made to feel uncomfortable by confident women because I think it, again, just goes back to misogyny. They have been trained to not have a voice; you shouldn't speak up. A lot of what "Call Her Daddy" has done for women is encouragement; say whatever the fuck you want to say and speak up. Even if people in a room roll their eyes or you get kicked out of the room, at least you can leave with your head held high, being like, I still stand for what I believe in, and I'm not going to just shrink.I understand a calm, loving, more quiet woman is easier to digest, but I want for the future generations to be able to acknowledge and lift up other women that are going for it and are going toe-to-toe in moments with the men and are making conversations. That's all I want to do is create conversations. I hope I never shut up. We need more women leading the charge in the conversation, but we also need women to stop tearing other women down.I'm so proud of what I have accomplished and that does not make me an egomaniac and that does not make me cocky. That just means that I've worked really hard to build confidence, and as women, we should all rally together to know how fucking hard it is to have confidence as a woman.(Image credit: Joelle Grace Taylor)What do you do when your confidence falters, though?I try as hard as I can to go back to my core values as a human being. When my confidence falters, I try to remind myself who I am and where I came from, and that little girl in Pennsylvania would have done anything to be sitting where I am and to hold my head high when people are doubting me.Let's talk about money. Everyone knows about the deal, but I'm very curious about how your relationship to it has changed now that you definitely have money. How has your perspective on money and worth sort of evolved over these last few years?Listen, no one gets into the entertainment business to make money, especially when you're on the producing side. I didn't intend to be a host. I always wanted to be a director. I always wanted to direct films, and I knew there's not, unless you are literally one of the greats, there's not that much money in that. So, for a lot of my life money was not at the forefront. But once I saw how much Barstool was making, I was like, wait, can we get a cut of that? At that point it was about just knowing your worth and fighting for that. Now, I feel so fortunate. I don't even think the word fortunate begins to encompass what I feel towards what I have because it's not lost on me that literally all of that is because of my audience.Do you feel like you've made it? Or what will need to happen for you to feel like you've made it?Open my journal and you'll read: Today, we made it. Yesterday, we didn't. Tomorrow we're fucked. I go back and forth every day. I have moments of I made it. When I sat across from the Vice President of the United States, no matter anyone's political opinions, that was wild. Being searched by Secret Service and going to D.C., that was one of those moments in my career I'll never forget. Being on the cover of Forbes is another one. I remember when I tried to put my application in be a "30 Under 30" back at Barstool and didn't get accepted, so now to be on the cover, yes, that’s an I made it moment. I don't know if I'll ever have the I made it moment in terms of creative capacity. Matt and I talk about this a lot, will we ever get to the point with our company where we're making less movies and we're just going for Academy Awards and we're just making one movie, you know what I mean? Maybe stylistic decisions that I can make at some point, will change, but I know I will always be, in some capacity, creating for the rest of my life because it's what brings me joy.You alluded to this a little earlier, but I'm curious, what keeps you up at night?I think it changes every week. Certain weeks it will be like, oh my gosh, people misinterpreted a clip from "Call Her Daddy" and I'm having to do more damage control; making sure that people know me authentically and what I’m trying to get across. I would say other times in business when I'm negotiating a deal, I'm literally in the shower, I'm brushing my teeth, I'm doing my laundry, I'm walking my dogs, I'm in bed with my husband, and every turn I'm up at night. The creative also keeps me up at night. Is the product getting too stale? Was that episode as good as it could be?Last couple of questions: What's the best piece of advice that you've ever received? And what’s the worst?I'm going to be really honest. I'm sure I have received good advice in my life, but I have no answer to this question because I feel like for so many people giving me advice is hard for someone to understand what I'm going through. The best advice I have for myself is you always have the answer, so take as much advice as you can get, but usually I'm adjusting it or tweaking it in some capacity. I've never really taken someone's advice and completely listened to it.The worst piece of advice is probably that you could restart the show and IP doesn't matter. And I want to clarify, I don't look back at that time anymore of cattiness. I genuinely look back and I'm so happy. I stuck to what I believed in during moments of people trying to convince me otherwise. I always go back to that core of trusting myself. And that goes back to the advice question. I know what's best for me, and I will listen to people and I will sit in rooms and I will go back and forth and have good dialogues, but my gut has mostly never been wrong.One more question about the podcast specifically. Who's been your toughest interview?I would say RuPaul because I wanted to impress my absolute queen. I wanted so badly to have Ru love me. Recognizing my privilege, I was so aware that I needed to show up for this person, and I needed to prove why they should be sitting with me. I worked so hard in that interview to stay toe-to-toe with them. I really wanted to garner the respect. I knew that Ru would love the show, but they just had to have a good experience.So what does being a mogul mean to you?I think being a mogul sounds like something I would put on my desk somewhere if I had a big intense desk and I was trying to be all fancy, but really it's being an entrepreneur. It's being nimble. It's recognizing that my industry can turn on a dime. It's being inquisitive, but also sticking to what I believe in. It's being very, very determined while also maintaining a sense of calmness in absolute chaos. It's being a leader to people who I want to bring along on the journey with me, but also trusting in myself in big moments and not getting too comfortable having teams behind me. I am trying to consistently also pave the way, like I said earlier, for authenticity.I do think anyone around me in business would say, Alex Cooper is tough to work for because she will not bend if it does not make sense for her and her brand and her audience. The amount of money passed up, the amount of opportunities passed up, and I welcome people trying to convince me, but I have stayed so true. Being a mogul is recognizing the complexities that come with, like I said, being a host, a personality, an entrepreneur, a leader, a business woman, a friend, a wife, a daughter. There's all of that, and trying to wrap it into one and trying to continue to push myself forward while also not losing myself and also creating new shit. I want to create new conversations. I want to create new IP. I want to create new ventures. I want to expand. I want to acquire, I want to do it all. But being patient.It all comes back to patience.Patience. Calm down, Alex.Interview has been condensed and edited for clarity. Alex Cooper Is Marie Claire’s Mogul and Muse | January 2025 Cover Shoot - YouTube Watch On Photographer Joelle Grace Taylor | Stylist Sue Choi | Hair Stylist Ryan Richman | Makeup Artist Jenna Nicole | Manicurist Jolene Brodeur | Video Director Sam Schultz | DP Sam Miron | 1st AC Reece Moffett | Video Producer Kellie Scott | Production Lindsay Ferro | VP of Creative Alexa Wiley | Fashion Director Sara Holzman | Beauty Director Hannah Baxter | Entertainment Director Neha Prakash Source link
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Mum to Meghan Markle and friend to the stars: As she turns 68 how Doria Ragland rubs shoulders with top celebs - and is a 'rock' for her daughter and son-in-law Prince Harry - Daily Mail by u/wenfot
Mum to Meghan Markle and friend to the stars: As she turns 68, how Doria Ragland rubs shoulders with top celebs - and is a 'rock' for her daughter and son-in-law Prince Harry - Daily Mail Oh, there are some doozies in there:"A former confidant of Doria told the Mail on Sunday: 'She is like the Queen - she never complains and never explains." Are you F--KING KIDDING ME!!! Did they watch the Netflix whine-a-thon? I think this writer was gifted with some of Doria's weed and was high as a kite when they wrote this crap.This became apparent when she was the only member of Meghan's family to attend her daughter's wedding in May 2018 and remained silent on any family tension - even as other relatives did speak out. Well DUH. Do you think she wanted to lose her meal ticket?Archived: https://ift.tt/yL7DFu4: https://ift.tt/bAYtwzR post link: https://ift.tt/9JhIr8e author: wenfot submitted: September 02, 2024 at 06:00PM via SaintMeghanMarkle on Reddit disclaimer: all views + opinions expressed by the author of this post, as well as any comments and reblogs, are solely the author's own; they do not necessarily reflect the views of the administrator of this Tumblr blog. For entertainment only.
#SaintMeghanMarkle#harry and meghan#meghan markle#prince harry#fucking grifters#grifters gonna grift#Worldwide Privacy Tour#Instagram loving bitch wife#duchess of delinquency#walmart wallis#markled#archewell#archewell foundation#megxit#duke and duchess of sussex#duke of sussex#duchess of sussex#doria ragland#rent a royal#sentebale#clevr blends#lemonada media#archetypes with meghan#invictus#invictus games#Sussex#WAAAGH#american riviera orchard#wenfot
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Seven years into her career, much of Alex Cooper’s lore has been well documented. But for those who don’t know, a quick rundown: the former Division 1 soccer player turned "Call Her Daddy" podcaster and Unwell founder, got her start at Barstool Sports with a co-host who, in a much-publicized and contentious breakup, eventually broke off to do her own thing. Cooper left Barstool, taking the podcast to Spotify for a big money deal, then to SiriusXM for an even bigger money deal—and she brought her Unwell Network of podcasts to the radio behemoth with her. Today, she announces her next steps for SiriusXM domination: Unwell Music—a channel of tunes curated by Cooper and friends; and Unwell On Air—a channel with daily live programming, including a place for faithful listeners (the Daddy Gang) to call in and join the conversation with the radio hosts, and once a week, Cooper herself. And let's not forget that just last month, she launched Unwell Hydration, a line of electrolyte drinks.I’m not an OG Daddy Gang member, but I’ve tracked Cooper’s goings-on for a few years now. I clocked the Vogue wedding article. Watched some moments from the 2024 Summer Olympics. Laughed as clips from interviews with celebs like Love Island’s Leah Kateb, Gywneth Paltrow, and Jojo Siwa hit my social media feeds at every turn. I may not have known about "Slim Shady" or "Mr. Sexy Zoom Man" (eventually revealed to be husband, film producer Matt Kaplan) but you’d have to have your head buried in the sand to miss that she’s got that business acumen and unflinching drive, combined with a certain X-factor, that gets you to the top. It would be simple—and frankly, uninspired—to chalk it up to being skinny and blonde. Those things will only get you so far. I needed to know more.But I wasn’t supposed to interview Alex Cooper. Our teams had initially agreed to do something different—turn the mic back on the host and have former "Call Her Daddy" guests ask her a few questions. What's the most rockstar thing you've ever done? What's your superpower? Lasagna or chicken parmesan? Unexpectedly—or now that I’ve spent more than an hour getting to know Cooper—perhaps expectedly, we’d have to switch courses at the last moment to something more Cooper’s speed. “I do think anyone around me in business would say, Alex Cooper is tough to work for because she will not bend if it does not make sense for her and her brand and her audience,” Cooper, 30, tells me during our interview, speaking about her management style. It’s a stick-to-itness that as a woman who is used to calling the shots here at Marie Claire as the editor in chief I find simultaneously kind of annoying, and also respect. Trusting herself, Cooper intimates, is key. “I know what's best for me. I will listen to people and I will sit in rooms and I will go back and forth and have good dialogues, but my gut has mostly never been wrong.”David Koma top, skirt; Alexis Bittar earrings, ring(Image credit: Joelle Grace)When we speak on Zoom, Cooper joins me on a Friday morning in January, hair wet, sitting at a desk with a perfectly made bed behind her, “It's chaos, always,” she tells me laughing. “I’ve literally been on the phone I think with six people already this morning.”I’m not surprised. Time is money when you’re building an empire(s) and there are only so many hours in the day. The energy is palpable. Me volleying questions, and Cooper answering back like a non-stop game of pickleball. Some may have found this to be overwhelming. I found it to be exhilarating. “I understand a calm, loving, more quiet woman is easier to digest,” Cooper says, “but I want future generations to easily be able to acknowledge and lift up other women that are going for it and are going toe-to-toe in moments with the men and are making conversations. That's all I want to do is create conversations.”As the minutes ticked on, I’d venture to say that both of our guards came down, making way for two decidedly ambitious women who ask questions for a living to discuss everything from why Cooper’s sick of being compared to Joe Rogan and Howard Stern, to how she regains her confidence when it falters. What has it been like for Cooper to enter this new era of running the show; calling the shots and building something new? Something Cooper said has stuck with me, and I replayed in my head for days after we spoke. “I don't think we've cracked the code on how to embrace and celebrate and trust women who are running companies or who are leaning into the fact that they are a boss and or an entrepreneur,” Cooper says. I think she’s right. The environments we have to work in don’t always allow for women to fully show up as their complex, nuanced self. So, while I don’t think I’ve cracked the code of Alex Cooper, over the course of 90 minutes, I felt one step closer.Get exclusive access to fashion and beauty trends, hot-off-the-press celebrity news, and more.Before we start, I want to make sure things are good with you in L.A. considering the wildfires.We have had so many family members and friends who have lost everything, but we are fine. We had multiple families staying with us—it was chaos, but in a good way. I felt like I was doing something on top of donating as much as I could. It's just been horrific.It's been really devastating to watch from New York, but I'm happy that you're good and that we have this opportunity to talk today. I want to kick things off with everything you've got going on right now. You're entering a new era with the Sirius XM deal, Unwell Music, Unwell On Air, and the tours. How would you describe this moment in your career?My entire career has really been me making decisions for my audience, the Daddy Gang. I've always wanted to give them more content and more of the world that I'm creating, so this new partnership with SiriusXM has allowed me to expand creatively. What I’ve been losing sleep over every night for the past few years is, How do I feed them? How do I give them the biggest, heartiest dinner that it can possibly have and then dessert and then more. It’s a dream come true that I'm now able to expand format wise.Tell us a little bit about Unwell Music and Unwell On Air. We already have these long, deep conversations on "Call Her Daddy," sometimes fun, sometimes intense, but I was trying to think, how do I literally be a part of their lives every single day? And I like to pregame with my friends to music. When you're working out, when you're in college, when I was studying for a test, I was a music person. Every part of my life has music involved and I was like, How do we not have our hands in any capacity in something music oriented?I will be curating these songs and I'm also talking to the Daddy Gang about why I chose certain songs. Unwell On Air will be these live shows that are happening every single day. The first show is "The Daily Dirty," which will be four women talking, and every week I will join in one day.The other show I'm very excited about is called "Dialed In." My audience will actually be able to call in and ask for advice. I can already tell the Daddy Gang are characters, so I know that they're going to be excited to show up and give their stories.Hearing you talk about all of these things, my first thought is this idea of balance—and not in the like, women-can-have-it-all sort of way, but more literally. How do you handle everything that's on your plate at any given time?I think most entrepreneurs can relate. Once you get your product up and running, there's nothing better than when you know you can go in a different direction and know that that product is still moving and still operating because you sat for long enough to make sure that the wheels will never fall off. Technically, I’ve waited so long to expand. I've always wanted to do these things, but I think I've learned to be patient. Seven years ago, I would've loved to start a podcast network, but was waiting for the time.Dolce & Gabbana dress, sunglasses; Lié Studio earringsYou told Forbes that you love pressure. What do you love about pressure? How do you not crumble? I don't know my life without pressure. I probably put it on myself, even when it's a nice casual Tuesday and the birds are chirping and there's nothing to do. I’ve always wanted to be the best because I'm just very competitive with myself. I think I have this innate instinct within me; I literally get off on it.Building this media company—I did not go to school for this. My husband being my business partner, I think people are probably like, Are you guys fucking insane that you guys work together? He is handling a different side of the business. I am mostly all creative and he is handling the brand partnerships and the IP extensions and all of the things that are really business heavy.He's so creative, but we've had to decide when we overlap. We have the most fun when we come home from work and we pour ourselves a whiskey and download each other. It's this incredible creative session. It's a high, when as I call it with my team, we cracked the code. We did it, we figured it out. That's my high.What does turning off look like for you?It's something I'm working on constantly. My therapist always says take a bath and I'm like, Can I have my phone in the bath? I know this is different for everyone, but I can't turn off too long. Interviewing someone feels like a literal muscle I need to flex. Turning off though means, for me—it's going to sound weird—but Matt and my dream is we can do a weekend or a four day vacation, if we ever get to do that, which is rare. And on those trips we always say, let's do three to four hours a day of brainstorming, because we don't actually get to brainstorm as much as we wish every day because we're in the thick of it.So what I'm hearing is brainstorming is you turning off.I know, I know. I genuinely have a lot of happiness that comes from my body when I'm able to just free flow. But turning off is not what I'm interested in right now because I don't have kids right now. This is my baby. And you don't really get to turn off when you have kids, right?No, then it really ramps up.So, this is my child. When people ask that question, I'm like, Oh, well, what do moms do? Well, I feel like I'm a mother right now.How do you think that the people who work at your company would describe you as a boss? I think they would probably say, I'm very intense and very specific about what I like. They have shared with me that they appreciate that because I know exactly what I want. I think they would say that I am kind. I never wanted to work a corporate job, so I'm always going to keep the vibes high. But I think people know if you want to play hard, you have to work hard at this company. This is a startup at the end of the day.I think they would say, I have very high expectations for people, but that's because I have very high expectations for myself. I also recognize that everyone needs to look out for themselves. I can help in any capacity, my door is always open in that sense. I hope someone at my company eventually starts a company that is a competitor of mine. If you're not trying to take my job, then I don't want you at the company. There's a fun competitive nature that's more uplifting rather than me just sitting in the corner and coming up with all the answers and they all just take orders.Being a founder and a leader right now is political. There's a lot of social change that happens in workplaces and over the past decade, we've seen this—first with the #MeToo movement, and recently with DEI initiatives, many of which are being rolled back. How do you handle that responsibility? How do you feel your role in larger cultural change exists as a boss?I'm not going to lie, it's hard. Matt and I have so many conversations about how we help company culture and how we foster a very positive and safe environment, while also staying true to the genuine integral part of who we are and why we started this company. We are trying to find the balance of infusing the intensity and the excitement of what we're building because I genuinely believe this is one of the coolest companies to work at right now. Our biggest goal for this past year was really having a cohesive culture. But there's still work to do.You've acquired podcasts and you're hiring people to start podcasts on the network. What are you looking for in the creators that you're bringing onto Unwell?Work ethic. There's so much oversaturation of content creators right now, and it's so incredible to see the way that TikTok has allowed for people to amplify their voices and to create content, but I genuinely believe long form content will always be the thing that moves the needle and that will have lasting power. The creators that I'm seeing thrive at my company are the ones that are having input in the edit process, in the pre-production, in the post-production. I'm not someone that believes in just being a talent. I'm not just interested in a podcast network. I want to help people build brands.Alessandra Rich top, pants; Alexis Bittar earrings(Image credit: Joelle Grace Taylor)That’s really exciting to hear because I do think that there are a lot of creators from either marginalized communities or creators of color who are just looking for somebody to pay attention to them.Absolutely. I think that's been such a huge conversation specifically on TikTok that I've seen. Why is this creator getting more attention than this creator? And it's a very valid point. What does it say about our culture that certain people are rising and other people are not rising? I agree.Do you think about that when you're implementing policies within the company that you and Matt are building?Every single day. Every single day, I'm trying to gauge, how do we continue to not just build a product that we're building, but also make genuine change in people's lives? Expanding to 50 people now and bringing people together from Matt’s world and then bringing in new people from my world, we are sitting together, looking at our slate, and thinking what is the next year going to look like and how can we do better?Versace top, skirt; Lié Studio earrings; Stems tights; Roger Vivier shoes(Image credit: Joelle Grace Taylor)When you're working with these younger creators like Alix Earle and Madeline Argy, what sort of advice are you offering them?Alix and Madeline are such different creators. With Alix, it’s interesting to think about her in a long-term format. You don't want to change Alix Earle, you want to help her amplify and also, if anything, expand and show people more of her and she's now being able to talk about more sincere topics. The podcast has enabled her to feel like she doesn't have to be as performative in moments and she can genuinely get down to what's going on that week. Madeline, on the other hand, was an absolute sheer talent of just like, This girl can talk. How does a girl not have a podcast? I basically have a system that I've created within "Call Her Daddy," and I've shifted the format per show, but I'm able to sit down with every single creator and be like, You should look at it through this lens. Without giving away my secret sauce, I think I've been able to do it for every single creator.You do have this secret sauce of course, and it's led to an amazing amount of success. I was reading in the New York Times, though, where you said success made you feel a little more insecure and that you have to prove even more that you deserve this. I'm curious if you still feel that way?In a different way. I think when I said it back then, I genuinely felt a little out of my league when I was starting Unwell. I was more of a creator than a business woman. I felt people were looking at me with like, Oh, she made all this money, but now can she convert? Now it's not insecurity, it's more an awareness of the things I can get better on. But I will say, I think in the past year running this company has given me so much confidence. I've gotten to a place where I’m not getting down on myself for things that are normal to be experiencing. Media is so hard. For a lot of people that aren't in media, you look it and think oh, it's so glamorous. Absolutely. We have such incredible opportunities and there's privilege and there's things that come from it, but it doesn't mean it's not a grind.It's a job.Yeah. This shit is not for the weak.I'm curious about who you go to for business advice. Obviously Dave Portnoy, Barstool Sports. But I'm more curious about who you're going to for business advice now. Who's the last person you called to ask them a question about business?I would say without a doubt, Matt is one of the smartest people I've ever met, and I think every single person at our company is in awe of Matt and his ability to reinvent the wheel and come up with ideas and formulate concepts that have never been done. My CMO, TJ Marchetti, is such a brilliant marketing mind in terms of marketing.Coach jacket, skirt, bag; Bonnie Clyde sunglasses; By Far bootsWhat's interesting about your career is that you're constantly surrounded by men. It feels like it's a male-dominated industry. Who are the women in your life that you feel you can really lean on? My main "Call Her Daddy" producer is my go-to every single day. I'm speaking to this woman, and she is without a doubt, my right hand. I would not be able to produce "Call Her Daddy" in the capacity that I'm doing without her. Our head of podcasting and the network is this woman Rory [Armstrong]. She is truly so brilliant in the way that she sees the evolution of this space. Our head of our brand strategy, Ashley Lewis, has been absolutely transformative for live events and our partnerships business. Matt jokes, it's Matt and TJ—and then it's all women.I want to talk shop about "Call Her Daddy" specifically. I saw a talk that you did with the New York Times and you shared that you felt that celebrities feel safe with you. I thought that was a really interesting word. Why do you think they feel safe with you?I have been on many shows—not to put other shows down—but the host is looking five inches to the right of my head and reading a teleprompter and asking me questions. It's very dehumanizing. Almost like, Wait, I don't even know if you actually knew my name. Oprah was really the first person that was actually listening and sitting and having these in-depth conversations. A lot of what I'm doing goes back to just what my mother taught me from a young age, which is making someone feel seen and heard and understood and making them feel like you actually care about what they're saying. Because I do. Yes, I care about the celebrity sitting across from me, but I also care about my audience, so I'm also trying to get as much out of them as I can for my audience because they're going to learn something today.MM6 Maison Margiela coat; Dior boots(Image credit: Joelle Grace Taylor)What I'm hearing is it's that you get them; you understand what they want. I'm curious though, what do you think people, journalists, the media get wrong about you?I think people don't see as much—understandably because of the empire I'm trying to build—I'm a very easygoing, funny, weird person. I love to joke around. I love to have fun. As a woman in media, it's very hard to present yourself in a way that is digestible for everyone. As we know, as two women sitting here, it's very challenging to see some men in the media say things. I always joke to my friends, Imagine if I said that? I would literally be canceled. I would be considered a bitch. I would be considered an egomaniac. There's this fine line that I think I've had to tow of what I want to show and present, because I genuinely still believe, sadly, that the world thinks that women can only still be one dimensional.A lot of times, I'll see in the media I came off too brash and aggressive in the way I was speaking, but it's probably because I feel like I'm climbing an uphill battle. Every room I'm walking into is like a DealBook, just filled with men. I'm feeling like I have to be a little bit more, I have to talk a little bit harder about my business, and I have to sell it harder because everyone's going to doubt that. Whereas if Dave Portnoy is walking into a room or if Joe Rogan's walking into a room, people are just going to be more at ease with them as complex humans. Whereas if I'm at all complex, people see it as, She's fake. I don't trust her. I don't believe her. I don't think we've cracked the code on how to embrace and celebrate and trust women who are running companies or who are leaning into being a boss or an entrepreneur.You're always compared to Howard Stern or Joe Rogan. Are you tired of that comparison?I'm exhausted, more so because—I'm not saying I should ever be compared to an Oprah or a Barbara Walters or any female host or anything, but why not just lead with that? They're diminishing women who have done this before and putting the men continuously on the pedestal. I hope one day someone's asked, Do you find yourself similar to Alex Cooper? And they don't just say, Do you find yourself similar to Joe Rogan? Because it doesn't take an idiot to recognize our content couldn't be more different. It's literally night and day. Same with me and Howard Stern. I'm not shitting on them. I'm just saying it's not even in the same realm. Would a man ever be asked, Do you think that you are similar to Alex Cooper? Sadly, I don't think a man would ever be asked that. So why am I constantly being asked if I think that I'm similar to men?Totally. I want to ask you a question that you asked Jojo Siwa. Why do you think people on the internet have such strong opinions about you?I definitely think it goes back to what we were just speaking about. Even saying this, if it gets clipped on TikTok, I know it will get probably shit. But, I think people are very uncomfortable with confident women. And I am not just saying men. I think women are very uncomfortable, too. It makes me sad for women who are made to feel uncomfortable by confident women because I think it, again, just goes back to misogyny. They have been trained to not have a voice; you shouldn't speak up. A lot of what "Call Her Daddy" has done for women is encouragement; say whatever the fuck you want to say and speak up. Even if people in a room roll their eyes or you get kicked out of the room, at least you can leave with your head held high, being like, I still stand for what I believe in, and I'm not going to just shrink.I understand a calm, loving, more quiet woman is easier to digest, but I want for the future generations to be able to acknowledge and lift up other women that are going for it and are going toe-to-toe in moments with the men and are making conversations. That's all I want to do is create conversations. I hope I never shut up. We need more women leading the charge in the conversation, but we also need women to stop tearing other women down.I'm so proud of what I have accomplished and that does not make me an egomaniac and that does not make me cocky. That just means that I've worked really hard to build confidence, and as women, we should all rally together to know how fucking hard it is to have confidence as a woman.(Image credit: Joelle Grace Taylor)What do you do when your confidence falters, though?I try as hard as I can to go back to my core values as a human being. When my confidence falters, I try to remind myself who I am and where I came from, and that little girl in Pennsylvania would have done anything to be sitting where I am and to hold my head high when people are doubting me.Let's talk about money. Everyone knows about the deal, but I'm very curious about how your relationship to it has changed now that you definitely have money. How has your perspective on money and worth sort of evolved over these last few years?Listen, no one gets into the entertainment business to make money, especially when you're on the producing side. I didn't intend to be a host. I always wanted to be a director. I always wanted to direct films, and I knew there's not, unless you are literally one of the greats, there's not that much money in that. So, for a lot of my life money was not at the forefront. But once I saw how much Barstool was making, I was like, wait, can we get a cut of that? At that point it was about just knowing your worth and fighting for that. Now, I feel so fortunate. I don't even think the word fortunate begins to encompass what I feel towards what I have because it's not lost on me that literally all of that is because of my audience.Do you feel like you've made it? Or what will need to happen for you to feel like you've made it?Open my journal and you'll read: Today, we made it. Yesterday, we didn't. Tomorrow we're fucked. I go back and forth every day. I have moments of I made it. When I sat across from the Vice President of the United States, no matter anyone's political opinions, that was wild. Being searched by Secret Service and going to D.C., that was one of those moments in my career I'll never forget. Being on the cover of Forbes is another one. I remember when I tried to put my application in be a "30 Under 30" back at Barstool and didn't get accepted, so now to be on the cover, yes, that’s an I made it moment. I don't know if I'll ever have the I made it moment in terms of creative capacity. Matt and I talk about this a lot, will we ever get to the point with our company where we're making less movies and we're just going for Academy Awards and we're just making one movie, you know what I mean? Maybe stylistic decisions that I can make at some point, will change, but I know I will always be, in some capacity, creating for the rest of my life because it's what brings me joy.You alluded to this a little earlier, but I'm curious, what keeps you up at night?I think it changes every week. Certain weeks it will be like, oh my gosh, people misinterpreted a clip from "Call Her Daddy" and I'm having to do more damage control; making sure that people know me authentically and what I’m trying to get across. I would say other times in business when I'm negotiating a deal, I'm literally in the shower, I'm brushing my teeth, I'm doing my laundry, I'm walking my dogs, I'm in bed with my husband, and every turn I'm up at night. The creative also keeps me up at night. Is the product getting too stale? Was that episode as good as it could be?Last couple of questions: What's the best piece of advice that you've ever received? And what’s the worst?I'm going to be really honest. I'm sure I have received good advice in my life, but I have no answer to this question because I feel like for so many people giving me advice is hard for someone to understand what I'm going through. The best advice I have for myself is you always have the answer, so take as much advice as you can get, but usually I'm adjusting it or tweaking it in some capacity. I've never really taken someone's advice and completely listened to it.The worst piece of advice is probably that you could restart the show and IP doesn't matter. And I want to clarify, I don't look back at that time anymore of cattiness. I genuinely look back and I'm so happy. I stuck to what I believed in during moments of people trying to convince me otherwise. I always go back to that core of trusting myself. And that goes back to the advice question. I know what's best for me, and I will listen to people and I will sit in rooms and I will go back and forth and have good dialogues, but my gut has mostly never been wrong.One more question about the podcast specifically. Who's been your toughest interview?I would say RuPaul because I wanted to impress my absolute queen. I wanted so badly to have Ru love me. Recognizing my privilege, I was so aware that I needed to show up for this person, and I needed to prove why they should be sitting with me. I worked so hard in that interview to stay toe-to-toe with them. I really wanted to garner the respect. I knew that Ru would love the show, but they just had to have a good experience.So what does being a mogul mean to you?I think being a mogul sounds like something I would put on my desk somewhere if I had a big intense desk and I was trying to be all fancy, but really it's being an entrepreneur. It's being nimble. It's recognizing that my industry can turn on a dime. It's being inquisitive, but also sticking to what I believe in. It's being very, very determined while also maintaining a sense of calmness in absolute chaos. It's being a leader to people who I want to bring along on the journey with me, but also trusting in myself in big moments and not getting too comfortable having teams behind me. I am trying to consistently also pave the way, like I said earlier, for authenticity.I do think anyone around me in business would say, Alex Cooper is tough to work for because she will not bend if it does not make sense for her and her brand and her audience. The amount of money passed up, the amount of opportunities passed up, and I welcome people trying to convince me, but I have stayed so true. Being a mogul is recognizing the complexities that come with, like I said, being a host, a personality, an entrepreneur, a leader, a business woman, a friend, a wife, a daughter. There's all of that, and trying to wrap it into one and trying to continue to push myself forward while also not losing myself and also creating new shit. I want to create new conversations. I want to create new IP. I want to create new ventures. I want to expand. I want to acquire, I want to do it all. But being patient.It all comes back to patience.Patience. Calm down, Alex.Interview has been condensed and edited for clarity. Alex Cooper Is Marie Claire’s Mogul and Muse | January 2025 Cover Shoot - YouTube Watch On Photographer Joelle Grace Taylor | Stylist Sue Choi | Hair Stylist Ryan Richman | Makeup Artist Jenna Nicole | Manicurist Jolene Brodeur | Video Director Sam Schultz | DP Sam Miron | 1st AC Reece Moffett | Video Producer Kellie Scott | Production Lindsay Ferro | VP of Creative Alexa Wiley | Fashion Director Sara Holzman | Beauty Director Hannah Baxter | Entertainment Director Neha Prakash Source link
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