#Businesses Around the World opt for Chatbot Services

[perfectiongeeks]

Why do Businesses Around the World opt for Chatbot Services?

With the assistance of Chatbot Services, businesses will save time and effort big time. It helps them save money by replacing the human agents who are hired for providing customer support service. Not only this, but it will also help businesses to build trust with their potential audience which will surely enhance conversions. Customer experience is one of the most important aspects that play a huge role in enhancing conversion rates. The best way to boost your conversion is by implying Bot technology in your application or website. When it comes to ChatBots, these are basically personalities who act like humans and are conversing with your visitors right away as and when they need assistance.

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[mdmaniruzzaman-review]

Xmas Delight Review- Unlock incredible savings and secure 10 top-selling apps for a price that’s less than one with our exclusive Christmas bundle!

Xmas Delight Review – Introduction

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Xmas Delight Review – Overview

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[tanlakarix]

Everything you need to know about the WhatsApp Business API for better customer conversations and connections.

WhatsApp is the world’s most popular messaging app, with over 2 billion monthly active users. This messaging platform is presently being used by a variety of sectors all around the world. What is the significance of WhatsApp Business API (WABA API)? Simply put, it allows conversational messaging to take centre stage, allowing businesses like yours to:

Improve brand loyalty by increasing client trust.

· Communicate with consumers in real-time while delivering tailored service.

· Create a safe platform for dialogue between businesses and customers.

· Let’s have a look at how industries use the WABA API.

· Using a WhatsApp chatbot, you may generate leads for your e-commerce business.

As a retailer, you are likely to meet several repeated inquiries from prospective and even current customers throughout the day, whether you run an e-commerce business, a traditional brick-and-mortar store, or give alternatives for both in-person and online transactions. Answering the same questions repeatedly can become tedious and time-consuming for your support employees. It would be much easier for you to automate the process of answering such inquiries using WhatsApp business messaging, which will not only relieve the burden on your support team but will also improve the client experience. WhatsApp’s business API can make things much easier for any retail company’s customer service center.

E-commerce firms utilize WhatsApp chatbots for customer support activities, and they frequently play a role in turning leads into paying consumers.

You can directly engage with your customers by utilizing the WhatsApp Business API, either through template messages initiated by your brand after getting the opt-in or with session messages initiated by your customers. Retail firms can also use the WhatsApp API to share additional information and insights with customers, increase engagement rates, and reduce the workload of their support center.

The following are the most popular WhatsApp template message usage cases for a retail brand:

· Offers and promotions that are relevant.

· Reminders about product restocking.

· New product introductions that are relevant.

· Recommendations for products based on recent purchases.

· Product cart abandonment reminders.

· Assist with your retail marketing functions.

· Message templates are pre-approved communications that enable both incoming and outbound customer communication.

Support your retail marketing functions with the WhatsApp Business API.

On-site chat: Integrating a WhatsApp chatbot can improve your marketing and customer service strategies. Rather than having an on-site assistance bot in the corner of your website, you may ask website users to communicate with you by creating a WhatsApp chat bubble or button. You may also build a chatbot within your WhatsApp channel to assist customers during their purchasing process.

Notification opt-ins: To send notifications via WhatsApp, you must have a valid opt-in. After receiving the opt-in, you can send a variety of notifications, ranging from cart abandonment to back-in-stock messages.

Click-to-WhatsApp Ads: Using a click-to-WhatsApp strategy in your paid campaigns can be an excellent method to increase visitors to your channel. If a prospect clicks on one of your social media advertisings, they will be directed to a WhatsApp discussion rather than your landing page.

Developing stronger client ties through tailored WhatsApp conversations can help your retail company make a lot of money.

Use of the WhatsApp Business API in the education sector

Every day, marketing activities for educational institutions around the world get more competitive. While new institutions emerge, schools, colleges, and universities face the challenge of reaching out to a completely new set of students and parents each year.

Most students and parents nowadays conduct online research on educational institutions before enrolling in one. As a result, most of them already have a strong online presence. So, how can your institution distinguish itself? WhatsApp has the answer. This popular messaging program is now widely utilized in India, and the WhatsApp Business API can provide your educational institution with a communication channel unlike any other.

Here are a few popular WhatsApp API use cases in the education sector:

Create new leads: The web is overloaded with educational institution marketing information, and students and parents frequently wish for a more personalized connection that will help them make informed decisions. You can direct website visitors to WhatsApp and allow them to have two-way conversations. This will aid in the transmission of information immediately related to a lead, such as course or program details.

Conduct engagement campaigns. Even if potential applicants have not yet converted, you should not abandon them before the application deadline. WhatsApp messages can be utilized effectively to spark clients’ attention by sending regular news, announcements, notifications, and updates. This will help you to efficiently re-engage the prospects.

Provide instant responses: WhatsApp chatbot integration allows for instant responses to any questions children or their parents may have, regardless of time. Chatbots can be useful for colleges that recruit international students, who are more inclined to interact outside of normal business hours.

For More Info: https://www.karix.com/products/whatsapp-business-api/

[eih-digital-agency]

What is lead generation in digital marketing?

Q1) What is lead generation in digital marketing?

Ans) Lead generation in the realm of digital marketing revolves around attracting and identifying potential customers (known as leads) who have shown interest in a particular product, service, or brand. This is accomplished through various online channels, including websites, landing pages, social media platforms, email marketing, and paid advertising. The primary objective of lead generation is to convert these leads into paying customers by nurturing relationships and guiding them through the sales process.

To capture the attention and contact information of leads, businesses employ a range of strategies. This involves creating engaging and compelling content, providing valuable incentives or rewards, and implementing effective calls-to-action to encourage visitors to share their details via forms or opt-in boxes. Once businesses have obtained this contact information, they can establish direct communication with leads, personalize their marketing efforts to cater to their specific needs and interests, and thereby increase the likelihood of conversion.

By leveraging the collected information, businesses can engage in targeted communication, delivering relevant information, offers, and support to their leads. This approach helps to establish trust, foster relationships, and assist leads in making well-informed purchase decisions.

In conclusion, lead generation holds a vital role in digital marketing as it enables businesses to expand their customer base and drive growth. It achieves this by identifying and attracting potential customers who have already demonstrated an interest in the products or services being offered.

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Q2) What are some common lead generation strategies?

Ans) In the world of digital marketing, businesses employ various strategies to generate leads and engage potential customers. Here are some commonly used strategies:

1) Content Marketing: Creating and distributing valuable and relevant content, such as blog posts, articles, videos, or e-books, to capture the interest of potential leads.

2) Email Marketing: Building an email list and sending personalized and targeted emails to nurture leads and encourage them to take desired actions.

3) Social Media Marketing: Utilizing social media platforms to promote content, interact with the audience, and drive traffic to landing pages or lead capture forms.

4) Search Engine Optimization (SEO): Optimizing website content and structure to improve visibility in search engine results, attracting organic traffic that can be converted into leads.

5) Pay-Per-Click (PPC) Advertising: Running paid advertising campaigns on search engines or social media platforms to direct targeted traffic to landing pages or lead capture forms.

6) Landing Pages: Creating dedicated webpages with clear calls-to-action (CTAs) and lead capture forms to entice visitors to share their contact information in exchange for valuable content or offers.

7) Webinars and Events: Hosting online or offline events, webinars, or workshops to provide valuable insights, engage with potential leads, and collect their contact details.

8) Referral Programs: Encouraging existing customers or leads to refer others by providing incentives, discounts, or rewards for successful referrals.

9) Chatbots and Live Chat: Implementing chatbots or live chat features on websites to engage with visitors in real-time, address their queries, and gather their contact information.

10) Influencer Marketing: Collaborating with influencers or industry experts to endorse products or services, leveraging their reach and credibility to attract potential leads.

These strategies can be customized and combined based on the specific target audience, industry, and business objectives to optimize lead generation efforts and drive business growth.

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Q3) How can social media platforms be used for lead generation?

Ans) Social media platforms offer numerous opportunities for effective lead generation. Here are some strategies that businesses can implement:

1) Content Promotion: Businesses can create and share valuable content such as blog posts, articles, videos, infographics, or e-books on social media platforms. Consistently providing valuable content helps establish businesses as industry experts, build credibility, and attract the attention of their target audience. This increased engagement can lead to the generation of leads.

2) Lead Capture Forms: Social media platforms provide the option to create lead capture forms or landing pages directly on the platform. By utilizing features like Facebook Lead Ads or LinkedIn Lead Gen Forms, businesses can collect contact information from interested users. Customizable forms make it convenient for users to share details like their name, email address, job title, or company without leaving the social media platform.

3) Call-to-Action (CTA) Buttons: Customized CTAs can be included on social media profiles or posts to prompt users to take specific actions, such as signing up, learning more, or contacting the business. By strategically placing these buttons and directing users to relevant landing pages or lead capture forms, businesses can generate leads and encourage conversions.

4) Sponsored Content and Ads: Social media platforms offer advertising options that enable businesses to target specific demographics or user segments. By creating compelling ad campaigns or sponsored content, businesses can reach a wider audience and drive traffic to their website or landing pages. This targeted approach ensures that businesses capture leads from users who have already expressed interest in their products or services.

5) Engaging with the Audience: Actively engaging with the audience on social media platforms is crucial for building relationships and converting users into leads. By responding to comments, direct messages, or mentions, businesses can initiate conversations and provide personalized assistance. This engagement helps build trust and encourages users to share their contact information or express interest in the offerings, ultimately generating leads.

6) Influencer Partnerships: Collaborating with influencers or industry experts on social media platforms can significantly expand reach and attract potential leads. By leveraging the audience and credibility of influencers, businesses can increase brand visibility and generate leads through endorsements, sponsored content, or product reviews.

By leveraging the power of social media platforms, businesses can effectively generate leads through content promotion, lead capture forms, CTAs, sponsored content, audience engagement, and influencer partnerships. These strategies help businesses attract the right audience, establish meaningful connections, and convert social media users into valuable leads.

Check-out our portfolio:

[niladri123]

Mass Contact AI Review - Multi-Channel Autoresponder for Email, SMS & WhatsApp!

What is Mass Contact AI?

Mass Contact AI is the World's 1st ChatGPT-Powered 3-in-1 multi-channel autoresponder for Email, SMS & WhatsApp to 10x your reach, traffic & sales. Upload unlimited contacts, send unlimited emails, message, WhatsApp texts without getting banned, restrictions or manually writing anything. Mass Contact AI is the only way to unlock the power of multi-channel autoresponders & dominate your market with unlimited reach across email, sms, & whatsapp - all from a single dashboard!

Simple three steps…

Upload your existing list or collect leads with our 3-in-1 auto opt-in technology for email, SMS, and Whatsapp.

Use our ChatGPT-powered algorithm to create unique, high-converting messages and emails in seconds.

With a single click, we may instantly broadcast our messages and emails across all channels. Increase your profits and expand your business around the clock.

Mass Contact AI Review; Features:

100% Cloud-based software.

Send unlimited Email, SMS, Whatsapp Messages every month.

Upload unlimited contacts and broadcast to them instantly.

Schedule your messages & emails for any time in the future.

Never seen beofre - Capture leads with our 3-in-1 opt-in auto tech.

Create unlimited campaigns & messages

intelligent AI Chatbot that writes unique, high-converting messages in seconds.

Automatically reply to all your messages & emails without any manual intervention.

Get done-for-you templates & ChatGPT Prompts to start right away.

Save your high converting Emails, SMS & Whatsapp as templates - use your messages across multiple campaigns.

Add free SMTP accounts with multiple providers – No more restrictions & limitations.

Track your results in real-time with insights & reports. 

Download your lists & contacts anytime with no restrictions.

Get approval for all our offers with done-for-you campaigns. 

User can sell this as a service (Commercial License)!

READ MORE

[whatly]

WhatsApp Business API for Marketing and Customer Service

WhatsApp has become a ubiquitous messaging platform for people around the world. It offers a fast and efficient way to communicate, and it’s no wonder that businesses have begun to take notice. In 2018, WhatsApp launched its Business API, which offers businesses a way to connect with their customers and clients in a more meaningful way. 

One of the companies that provides WhatsApp Business API services is Whatly. In this article, we’ll take a closer look at how Whatly’s WhatsApp Business API can be used for marketing and customer service.

Marketing with WhatsApp Business API

With the Whatly WhatsApp Business API, businesses can reach their customers directly on their mobile devices. 

This makes it an ideal platform for marketing messages, which have a higher chance of being seen and read by customers than messages sent via email or social media. What’s more, WhatsApp Business API offers a more personal and direct communication channel, which helps businesses to build trust and establish relationships with their customers.

Whatly– WhatsApp Business API for marketing offers features such as message templates, message tags, and broadcast lists. Message templates are pre-approved messages that can be sent to customers, such as appointment reminders or order confirmations.

Message tags are specific keywords that allow businesses to send messages that fall outside of these templates, such as updates on product launches or special promotions. Broadcast lists are groups of customers who have opted in to receive messages from the business, and businesses can send targeted messages to these lists.

Customer Service with WhatsApp Business API

The Whatly WhatsApp Business API also provides businesses with a way to offer customer service through the messaging platform. By providing a quick and easy way for customers to get in touch with businesses, WhatsApp Business API can help to improve customer satisfaction and retention.

It also provides businesses with a more efficient way to manage customer service inquiries, as conversations can be automated and routed to the appropriate team members.

Whatly’s WhatsApp Business API for customer service offers features such as quick replies, chatbots, and message automation. Quick replies are pre-approved messages that can be used to answer common customer questions, such as business hours or contact information. 

Chatbots are automated conversational agents that can provide more complex answers to customer inquiries. Message automation allows businesses to set up workflows that can help to manage and prioritize customer inquiries.

Benefits of WhatsApp Business API with Whatly

There are several benefits of using Whatly’s WhatsApp Business API for marketing and customer service. First and foremost, it provides businesses with a way to reach customers on a platform that they are already using. 

WhatsApp has over 2 billion users worldwide, and it’s an especially popular messaging platform in emerging markets such as India and Brazil. By using WhatsApp Business API, businesses can tap into this user base and connect with customers in a more meaningful way.

Whatly also offers features that help to streamline and automate marketing and customer service tasks. This can help businesses to save time and resources, while also improving the overall customer experience. For example, chatbots can be used to answer common customer questions, reducing the workload on customer service teams.

Message templates and message tags can be used to send targeted marketing messages to customers, without the need for manual intervention.

Conclusion

Whatly.io offers WhatsApp business a powerful tool for marketing and customer service. By providing a direct and personal communication channel, businesses can build trust and establish relationships with their customers. 

The platform also offers features that help to streamline and automate marketing and customer service tasks, which can help businesses to save time and resources. With over 2 billion users worldwide, WhatsApp is an ideal platform for businesses that want to connect with customers in a more meaningful way.

[prasadtracedealsuniverse]

Lead Generation And Conversion Channel

According to a recent study published by Business2Community, 82% of consumers want immediate responses to their questions when they are interacting with a brand online. Business Insider predicts that by 2023, chatbots will save companies in the healthcare, banking, and retail sectors upwards of $11 billion!

Chatbots are everywhere, and of all the platforms to build these automation flows on, WhatsApp stands out from the pack. With over 2 billion users globally, adopting WhatsApp as one of your main channels for support, communication, and content distribution is a no-brainer. It is an environment where potential customers are already comfortable, making them more agreeable to your messaging.

Let us delve into what makes WhatsApp a uniquely strong option for chatbot automation, customer service, lead generation, and engagement.

Unparalleled reach

As we have mentioned, WhatsApp is by far the most widely used messaging app in the world today. Billions of messages are exchanged daily between users of all demographics. A German study showed that around 63% of WhatsApp users use the app daily, which is significantly more than apps like Instagram (13%).

From these numbers, we can infer that WhatsApp has become essential to people’s texting. Unlike calling a 1-800 number or writing an email, messaging a business on WhatsApp feels natural.

The wide reach also means that WhatsApp is the best channel for receiving important or urgent notifications such as shipping updates or a flight getting delayed.

High alignment between user intent and platform capabilities

According to a Tyntec study, most users polled would like to get tasks like tracking deliveries, schedule delay updates, and appointment settings are done on WhatsApp. With the help of solution providers like Karix, the WhatsApp Business API allows businesses to greatly reduce the number of steps it takes to perform common tasks and move them closer to conversion without leaving the chat window.

What’s more, the API encourages businesses to reply to incoming messages quickly by enforcing a 24-hour Session Messaging window.

Automation and scalability

Research done by Autodesk shows that approximately 50% of user queries can be answered by chatbots. This automation run 24/7 and can solve multiple problems simultaneously.

This cuts down the staffing cost for customer service agents massively. It also frees up human resources for utilization in more complex or nuanced tasks that cannot be handled by an automated conversation.

Additionally, when you use a platform like the WhatsApp Business API, you can code your chatbot to raise a ticket with all the details of the user’s problem making it much easier for a human agent to gain context when the ticket is transferred to them.

WhatsApp Lead Generation and Conversion Use Cases

One of the wonderful things about WhatsApp Business is that all the conversations must be initiated by the customer. This opt-in mentally moves them one step further along the journey to conversion since they voluntarily engage in the conversation.

Let us talk about a few ideas for how WhatsApp Business can be used to create deep customer connections, generate new leads, and convert them into paying customers.

Automobiles

Nobody likes being cold called at random times of the day about ‘a new car you might be interested in.’

The WhatsApp Business API allows businesses in the automotive space to reach out to potential customers about new product launches in an engaging and non-intrusive manner. A lot of your potential buyers are most likely already using WhatsApp regularly.

By creating a series of conversational flows that highlight the key features of the vehicle, you can pique the interest of potential buyers.

If they proceed far enough into the conversation and indicate enough interest, you can offer them the option to schedule a test-drive session within WhatsApp.

One of the major consideration’s prospects have when they are looking for a vehicle to buy is comparing the features of the car they’re looking at to others on the market – ‘Product X vs Product Y’. This is where the flexibility of WhatsApp as a platform shines through – you can easily send prospects product comparison videos, FAQ documents, spec sheets, and brochures over chat so they can go through all the technical details they need to make an informed buying decision.

In addition, sending them engaging videos which show the car in action on different terrains and locations can really solidify their vision of seeing themselves owning and enjoying the vehicle.

To reach out to as many potential buyers as possible, you can target your specific demographic with click-to-WhatsApp ads on Facebook and Instagram.

Retail

WhatsApp is a great tool to improve conversion rates from the traffic you are already generating through your website and your social media platforms. Instead of asking people to opt-in to an email newsletter or communicate via a different third-party chatbot service, you can just drive them to a WhatsApp conversation to continue the conversation.

Within WhatsApp, it is much easier to gauge user intent and gently nudge them toward a conversion by offering specific product links and product guides.

For example, if they are considering a specific piece of furniture, you can send them different finishing options to help them visualize how it would look in their living room. Additionally, you can send them detailed product guides and images/videos of other customers using the same or related products so they can make a more informed decision. Send them links to buy the product in question at the appropriate time within the chat. If they so desire, give them the option to speak to an expert who can answer any other questions they may have before buying.

Finance

If you are a banking firm or a financial advisory company, WhatsApp is a great platform to create lasting customer relationships and offer priority service to high-value clients.

Business owners are usually inundated with all kinds of unsolicited emails offering them memberships to exclusive clubs and ‘top-secret’ advice that will supposedly transform their businesses. The last thing they need from you is another few emails in their inbox which they won’t even open, let alone read.

Instead, you could create a click-to-WhatsApp campaign that targets business owners and high-income individuals and offers them no-fluff advice and answers to important questions they have. You can ask them a series of questions to gauge if they will be a good fit for your service. Once they are vetted, you can assign them a combination of automated chat flows and a personal customer service rep that will be available to answer their queries any time of the day or night.

WhatsApp messages have an open rate of over 95% across the board (99% in some cases) which in combination with all the other advantages WhatsApp has over traditional channels like SMS or email (automation, multimedia, interactivity) makes it a frontrunner for any lead generation or conversion campaigns you may want to undertake. Whether it is answering a few final doubts before the prospect clicks ‘Buy’ or impressing them with the spontaneity of your customer service to turn them into repeat buyers, WhatsApp Business is a must-have for brands who want serious growth.

We hope this article opens a few new frontiers for you to consider with your marketing campaigns. For more cutting-edge research and insider tips on using WhatsApp Business, stay tuned to the blog!

For More Info:

https://www.karix.com/products/whatsapp-business-api/

Reference Article:

https://www.karix.com/articles/why-whatsapp-is-a-fantastic-lead-generation-and-conversion-channel/

[smartsight-blog]

Here’re four enterprise mobility trends that are ruling the business space

For ensuring the firm stays ahead in the competition, every business needs to appreciate and add the trending technology to the IT strategy. Adopting these trends can ensure faster decision making, improvement in efficiency, reduced wastage of resources, and improved data collection. Let’s take a look at four enterprise mobility trends that can help your firm remain at the forefront.

 Internet of Things technology is helping mobility take center stage 

The Internet of Things (IoT) technology has modernized the way a mixture of devices can be connected and used as a part of the network. The technology has helped in integrating wearable as well as usual mobile devices with corporate systems. 

 Combining IoT and enterprise mobility can provide a host of benefits. Enterprise mobility-coated IoT solutions can work with corporate portals, internet, intranet, and mobile applications.

 The IoT technology increases the efficiency and productivity of the existing systems as it assists in monitoring, and supervision of various processes. It also helps in finding the best possible solution after detecting threats in the system. 

Employees can remain more responsive to the market and become more productive by offering a rapid response while using enterprise resources that are a part of the IoT network. 

Adoption of cloud computing

 Not just big brands, but even startups can gain considerably with mobile cloud platforms. Thus, firms like Google and Microsoft design their products keeping in mind the unique requirements of both small and large firms. In this era of big data, companies want platforms with easier accessibility and better functionality. 

Thanks to cloud computing, employees can gain online access to crucial data at any given location. Studies have proved that mobile cloud platform can improve data security, productivity, and customer relationships. Plus, faster and cheaper integration of apps and storage systems can drastically reduce infrastructure-related costs for firms. 

Companies appreciate cross-platform apps

 The BYOD- bring your own device trend was already spreading rapidly around the world. Due to the COVID19 pandemic, it has become even more popular as employees work from home, using their devices. Thus, more and more firms are opting for cross-platform apps so that they can work on multiple devices. Put simply; a single app can be developed to work on Android, iOS, and web-based platforms. 

The cross-platform app helps in saving money and time as maintenance, up-gradation, deployment, and cloud integration becomes easy. Bugs can be fixed quickly due to the shared codebase. 

 Similar customer experience can be offered on all the platforms with specific functions, and user-specific features. 

Artificial Intelligence will drive security and customer services

 As per the 2019 IDG Digital Business Study, a considerable percentage of firms have already implemented AI solutions as a part of their cybersecurity strategy. 

 Automation adoption rates were rising even before the COVID19 crisis. Now, the pandemic has forced more companies towards automating various functions in the absence of sufficient human resources. 

Organizations look at Artificial Intelligence and Machine Learning security solutions for automating routine tasks. The new technology helps to ease the additional burden faced by security experts due to the continually increasing vulnerabilities and risks. 

 AI security solutions help in identifying real threats and minimizing false alarms. The smaller amount of serious issues, unusual incidents highlighted by the system can be reviewed and addressed by humans. 

AI in customer service 

From data collection, data processing, to onboarding new employees on behalf of the HR department, the automation and AI technology are helping firms in saving costs on several internal processes. The technology provides meaning and more significant returns when implemented in customer service and data security. 

Besides big brands, even startups have deployed virtual assistants and chatbots on their website, Facebook page, and WhatsApp helpline to answer basic queries of consumers. 

Artificial Intelligence-powered solutions promote self-service. The customer does not need to remain on hold or wait for the available call-center agent to attend the chat or call. 

AI technology helps in improving personalization as virtual assistants and chatbots can provide personalized content to every customer. Firms provide 24*7 consumer support, even while there’s no human resource available at the call centers.

If you are searching for a reputed firm that provides IoT Development Services and Mobile App Development Services India, you should discuss your project with engineers at Smart Sight Innovations.

Looking at the gadgets that work on AIOT, the IoT app development services with artificial intelligence future seems promising. The IoT market, with the aid of artificial intelligence development, is set to reach new heights. If you need a software vendor to work on your IoT, AI solutions, you should consider discussing your project with Smart Sight Innovations.

To read more information, please read the article here!!

[blogaarti]

Enterprise Asset Management Market Size, Business Opportunities, Current Trends, Challenges, Analysis 2029

Enterprise asset management (EAM) is a set of processes and tools utilised by companies to track and manage their physical assets throughout their entire lifecycle. Enterprises leverage EAM to increase assets performance, reduce operational costs, and boost environment, health, and safety (EHS) initiatives. This has created a significant demand for EAM among enterprises, especially those whose major revenue is closely related to physical infrastructure. Additionally, the growing emphasis on enhancing the lifetime performance of assets, heavy reliance on infrastructure, and comprehensive data integration are also likely to unravel business opportunities for the enterprise asset management market. Furthermore, the demand for EAM integration and deployment, training, monitoring, consultancy, and upgrade services is likely to witness a sharp increase. Taken together, these factors are set to propel substantial growth across the global enterprise asset management market.

 For More Industry Insights Read: https://www.fairfieldmarketresearch.com/report/enterpris-asset-management-market

 IoT-enabled and AI-based Devices to Accelerate Growth Trajectory for Enterprise Asset Management Market

Of late, the growing adoption of IoT in smartphones and laptops has significantly increased. Smart cities are heavily relying on the integration of IoT-driven application along with EAM software. In smart cities, all crucial infrastructure is monitored and assessed. The integration of IoT with EAM has facilitated ease in identifying performance and controlling adjustments. Similarly, AI enhances decision-making through better data management. Asset managers have built AI models to curate, manage, and evaluate the huge volumes of data. These AI models possess enormous use-cases including chatbots, predictive behaviour analysis, hyper-personalisation, and voice assistance. Such next-level enhancements are contributing to the holistic growth of the enterprise asset management market.

 Rising Adoption of Cloud-based Applications to Lead Market to Maturity 

Oorganisations around the world are increasingly opting for cloud-based solutions to meet business-specific requirements. The deployment of cloud-based solutions has provided organisations with better control over data. Consequently, the risk of data loss and breached have come down significantly. In addition to this, the cloud deployment strategies by governments also have enhanced IT security, scalability, and speed, ensuring round-the-clock assistance. The growing need for adequate cloud storage, access, and management of companies' enormous data has boosted the demand for cloud-based EAM systems. Taken together, these aspects are predicted to unlock the fresh revenue streams for the global enterprise asset management market.

 North America to Sustain its Dominance Amid Thriving IT Infrastructure 

The increased R&D activities and robust investments in technology have created tailwinds for EAM preventative maintenance systems in North America. This aspect coupled with the presence of large EAM enterprises and numerous growing start-ups is ensuring the dominance of North America as a key regional market. Meanwhile, highly developed IT infrastructure, and growing use of asset lifecycle management solutions is contributing to the regional market growth. Such a favourable scenario is projected to drive sustainable and inclusive growth across the enterprise asset management market in North America. 

 Prominent Market Players 

Some of the major players in the global enterprise asset management market include Aladinme (UAE), InnoMaint Software (India), SAP (Germany), Infor (US), IFS (Sweden), Cheqroom (Belgium), Oracle (US), IBM (US), ABB (Switzerland), Intelligent Process Solutions (Germany), Limble (US), Redlist (US), TrackX (US), The Asset Guardian (Canada), GoCodes (US), and Fleetio (US).

 For More Information Visit: https://www.fairfieldmarketresearch.com/report/enterpris-asset-management-market

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 About Us

Fairfield Market Research is a UK-based market research provider. Fairfield offers a wide spectrum of services, ranging from customized reports to consulting solutions. With a strong European footprint, Fairfield operates globally and helps businesses navigate through business cycles, with quick responses and multi-pronged approaches. The company values an eye for insightful take on global matters, ably backed by a team of exceptionally experienced researchers. With a strong repository of syndicated market research reports that are continuously published & updated to ensure the ever-changing needs of customers are met with absolute promptness.

[digitalprworldofficial]

DIGITAL MARKETING AGENCY FOR HOSPITALS - HOSPITAL MARKETING PLAN AND STRATEGIES

Approximately, 88% of people look online for health information and 70% of people report that the health information they find influences a decision about treatment. Digital marketing paves a great way to make you stay connected with current and new patients whenever they are in need.

Digital marketing has breathed a new life in the healthcare industry by strengthening the visibility of your hospitality services in the online space. Through digital marketing, you can reach out to patients and healthcare aspirants worldwide, build trust among the audience, and expand the growth of your healthcare services.

In order for any hospital, group medical practice or for the healthcare provider to effectively compete in this rapidly changing landscape—to reach, attract and retain new patients and cases—they need to work with the newest digital tools. Online marketing, digital advertising, social media platforms and other technology tools reach and engage today’s audience. What’s more, these ever-present tools are sophisticated and highly effective.

Digital marketing services for your healthcare services is the need of the hour. If you have not implemented any digital marketing techniques for your healthcare service, now is the right time to embrace it.

SUGGESTED CHANNELS FOR DIGITAL PROMOTION FOR HOSPITALS:

SEO, Content – Long-term website discovery of services and doctors’ list

Social media with creative and communication campaigns for awareness, reach and branding

Online appointment – Chatbot, whats app automation

Google search ads for branded keywords

Display campaign with great Hospital communication

Outdoor communication at nearby Hospital area [comes under 360 degree communication]

Google My Business Optimisation

Email communication periodically

BASE DIGITAL MARKETING PACKAGE FOR HOSPITAL:

Base website INR 30,000 + tax (domain and hosting extra cost) – One-time cost

Digital Marketing Monthly Deliverable – Recurring monthly cost – INR 35,000 + GST

Complete SEO of the hospital website + Keywords research

Focus set of keywords, page creation, content plan, blog ideas

Onpage – Title, description, H tags, keywords, robots, speed, UX suggestions

3000 – 3500 -word content (web content + blog posts)

8 creative with ad copies for social media + adaptation for social channels and website banners as per requirement

Ad campaign design, monitoring and management reporting (ad budget is extra and charged in actual)

1 digital PR release each month

3 – 4 influencer outreach (bloggers and instagrammers) each month (fashion, lifestyle as per industry categories etc)

5 – 10 standard links each month [QnA, business listings etc]

Adding 5 – 7 reviews to Google map + business verification

Reporting, tracking, measurement etc.

FREQUENTLY ASKED QUESTIONS ON HOSPITAL MARKETING STRATEGIES:

Should a hospital go for traditional or digital marketing?

Marketing is an indispensable part of every industry. If you feel that you don’t need marketing as you are the best in your field then you are wrong as this information has to be communicated well with your potential patients. In a world where every other hospital is marketing itself as an ace in some field, you won’t want to fall behind in this game. A well-marketed service receives more customers which mean more mouths to praise and attract more customers through word of mouth. Now let’s talk about the best way to market your services. Traditional marketing alone is not the best way to market in the 21st century. People engaged on mobile screens have very little time to look around and wonder about the banners by the side of roads. Digital marketing along with a mix of traditional campaigns can be a great solution for your marketing efforts. Starting with digital campaigns is also a great idea as the ROI of a well-targeted digital campaign is much higher. You can reach more people at the fraction of the cost through digital campaigns.

Why one should opt for hospital digital marketing?

Many hospitals are making mistakes of not marketing their services online. On the other hand, the hospitals that are opting for digital marketing are getting far ahead in the game of customer acquisition. Previously when the internet was dormant in India, word of mouth played a huge role in the choice of hospitals. Over the past few years, family dynamics and individual behaviour have changed a lot. Pandemic played a huge role in digitisation and contactless consultation from hospitals. Now, people trust online research more and this trend is more prevalent in towns, cities and metropolia. Digitisation of medical services has allowed hospitals to reach more people. And some hospitals are using this opportunity to get ahead of others. Digital marketing helps hospitals to rank higher on internet search results. You would want your hospital’s name to pop when a person goes online to search nearby hospitals. Giving your rivals a chance to flash their names in front of potential customers isn’t a great idea. Word of mouth still holds water on the internet. People read reviews posted by patients who have experienced the service of these doctors and hospitals. Online PR becomes important in such cases. A hospital featured in a publication builds trust among the people. A positive story about the hospital or doctor on these online publications can earn them brownie points which are the social currency for trust, loyalty and goodwill.

Why Hospitals should combine Digital advertising with Digital PR?

Any publicity is good publicity – this doesn’t hold true for the Hospitals. You want your hospital to be remembered but you don’t want your institute to be remembered in a negative light. Hospitals not only need to reach more people; they need to gain their trust too. You want your hospital to be remembered positively and PR plays a huge role in it. Being praised by big-ticket news portals can solve half your problem as research shows that people unquestionably trust news portals. The amalgamation of the right advertising and right PR can do magic for hospitals and nursing homes. Our digital marketing strategy uses both tools. You can contact us for knowing our plan of action. We will charge you nothing for consulting us.

Call us at 9674975029 for digital marketing requirements for Hospitals.

[chrayneponz]

Benefits of Business Process Automation

Business process automation has become a fundamental prerequisite for depicting how organizations will conduct business in the future. Automation brings you ample benefits, opportunities to achieve reliability and scalability, and increased efficiency. Globalization, recent economic turbulence, and regulatory bodies are constantly mandating process compliance. This has further increased organizations worldwide to garner the benefits of business process automation.

This year, in 2022, the majority of the companies around the world have started to make intelligent investing moves on digital transformation. Around the world, the spending on global digital transformation (DX) touched 1.8 trillion USD, which is expected to reach 2.8 trillion USD by 2025. Moreover, a recent survey by Gartner suggests that 66% of businesses have opted for business process automation in one or more of their business functions compared to 57% in 2018. The global hyper-automation software market is expected to reach around 600 billion USD by 2022.

What is business process automation?

Business process automation (BPA) can be defined as automating complex business processes beyond conventional data manipulation and record-keeping activities with the help of advanced technological tools. It helps companies to focus on “run the business” instead of “count the business” types of automation efforts. It allows companies to efficiently deal with mission-oriented, event-driven, and core business processes. BPA provides the enterprise’s workforce with the needed knowledge to satisfy the many needs of its constituencies.

How does automation work? BPA focuses on the bigger picture. Though some BPA for businesses looks like they are using it for form filling and recordkeeping, BPA is more advanced. For instance, it is used for processing payrolls, inventory control, and management and for managing other complex processes.

What and what not to automate?

You can reinvent your business with automation. But you need to know what to and what not to automate. In fact, many organizations are moving from manual processing to digital operations as automation evolves. We all love automation as it’s a great way to optimize your business processes. With automation, your team will feel motivated, enhance employee job satisfaction and provide consistent customer service. However, automation can be easily misused when implemented on the wrong things.

When you misuse it, automation wastes your time and resources. Here are some of the things that you should and shouldn’t automate to avoid confusion and chaos:

Should be automated:

Invoice processing can be automated. The process consists of three steps – matching, routing, and coding. When you automate these steps, it can solve operational inefficiencies.

Hiring can be arduous, and the employee onboarding process can be automated. A workflow software will take care of the candidate data management and helps you with the smooth onboarding of new hires.

Who doesn’t wants automated customer support? Automating customer support using bots can be proactive and increase operational excellence.

CRM can be automated as it can help salespeople to prioritize other tasks such as prospecting and lead generation. Paperless contracts, digital workflow, and automated call logging can help the sales team to avoid manual data entry and saves time.

Nowadays, businesses are automating social media management and publishing creative content across different digital platforms to cover huge audiences. Automating social media management can help with better marketing.

Shouldn’t be automated:

First things first, you should not automate everything. The face value may seem tempting, but it is easy to get carried away with the new automation tool in your hand. Even when you automate tasks, losing the human touch and a friendly face will make the customers feel alienated.

Even when you use chatbots for customer service, avoid automating phone calls. No one wants to get stuck in an automated phone call for eternity. Automated phone trees will make the customers end up frustrated and reduce customer satisfaction. Instead, use chatbots and have human agents handle calls.

Moreover, when you automate business processes, it should give you a fairly high ROI. Automation is an intelligent investment for your business. Any process which would give you low or no ROI should not be automated. Have these three V’s in mind when you automate: volume, variance, and value.

Why automation? Why is it important?

You can improve the compliance of your business with the right kind of automation. Conventional use of business automation has helped reduce costs, productivity, and operational speed. Whether running a small business or a large enterprise, business automation tools can be an excellent way to streamline operations.

Businesses must consistently use automation tools to realize their full potential. From time to time, automation tools have proven that their best practices result in faster and more effective customer experience and simplify internal processes. It provides end-to-end automation solutions.

Benefits of Business Process Automation

Productivity Escalation

This is typically one of the major advantages of automation. You can boost your organization’s productivity by handing over the repetitive tasks to bots, as they can work much longer and faster than humans.

Business automation helps solve the “productivity paradox” by solving the wasted time on people who spend more time navigating the apps, switching them, and slowing down the processes. The amount of time boosted depends on the type of business automation tool implemented. You can foster productivity by integrating with RPA. You can use two types of bots: attended and unattended bots.

Attended bots work alongside humans to complete tasks. For instance, humans can concentrate on customer-centric tasks while bots work on sending notifications, reporting, and data calculations. When you use an attended bot, the process can be a little slower. When you use unattended bots, they can work 24/7 and don’t require human assistance. You need to decide which kind of bot will be most effective for your business as some need human intervention and some don’t. However when business automation helps save time and increases productivity.

Operational Effectiveness

You can achieve operational efficiencies using business automation. It amplifies efficiency by enabling faster processing, 24/7 operating, improved accuracy, and collecting analytics. RPA and business automation tools can accelerate the processes and make quick transactions compared to humans. When there is increased processing speed, it has a positive impact on the customer experience as it shortens the time to respond.

Bots don’t get tired, nor do they sleep. They can work around the clock, with which you can run some processes and business tasks operating at all hours. If some problem occurs, they can automatically set aside the task for human intervention until morning.

Business automation helps in operational efficiencies through analytics collection. They collect data on everything and file them in reports. You can get useful insights to identify the issues in the processes. You can easily analyze and check for bottlenecks, slow areas, risks, and inefficiencies.

Business automation can make you meticulous by reducing human intervention. It also helps remove major errors from your processes when designed to follow specific rules.

Reduced time and cost

You can save a great deal of time and money using business automation. It allows you to work smarter, not harder. Automated tools will take care of your recurrent tasks, freeing up ample time for your employees to focus on other important tasks which require creativity and a bit of human touch.

By delegating mundane tasks, business automation helps you to increase profitability in different ways. Business automation saves a significant portion of employee wages which goes towards those recurrent manual tasks which bots can do. This means you can reinvest those wages and make smart decisions to invest in automation to improve your company’s performance.

Adherence – compliance

Streamlined compliance is another significant benefit of business automation. Compliance is crucial for the success of any business. Compliance ensures that you adhere to the standards given by your governing agency. When your business fails to comply with the rules, the repercussions can be costly and inconvenient.

With business automation, you can encrypt and fulfill GDPR’s compliance requirements. You are digitizing the processes which automatically creates records for each and every detail. Plus, you will have features such as automatic data deletion enabling data deletion, and other legal obligations. Having all the information automatically stored will be beneficial during auditing.

Reliability – security

Business automation can help you improve reliability. You can quickly analyze the internal processes and makes them more predictable. It enables you to create sequences for jobs and execute tasks with minimal errors. You can even intelligently handle complex tasks using pre-defined specifications.

If your company still uses paper-based record keeping, they haven’t realized the risk of security issues. Physical paper documents can be vulnerable to being stolen, corrupted, or ruined by any other circumstances. Therefore, when you use automation tools, you can provide additional security to safeguard all your confidential information. The digitally stored information is generally stored in the cloud, with multiple layers of protection. Password-specific logins and verified user access can be provided to avoid data breaches.

Transparency

Business automation software offers you great transparency. They enable users to have increased visibility with the help of their customizable dashboards. For instance, you can easily keep track of the KPIs in the current and continued process. This will reveal where and which process needs improvement. When there is gained transparency, it will have a positive effect on the employees. They feel motivated and can stay informed and be accountable for their progress.

Better collaboration

Since visibility is enhanced, business automation makes you more organized, tracking the project process and performing tasks improving collaboration. It de-stress employees and frees them. When business automation fosters better collaboration, it will simplify daily tasks. This will result in better teamwork, increased problem solving, better team spirit, improved workers’ morale, enhanced innovation, and refines the company’s performance.

Another amazing benefit of automation is that it enables collaboration by sending automatic reminders and updating the ream with relevant tasks to be completed. Moreover, business automation frees up time for interpersonal work and strengthens internal communication.

Team morale is highly essential for the success of any business. Unhappy employees are dangerous. Sometimes, team morale is overlooked while implementing business automation. With thriving business process automation, you will receive a lot of monotony as it reduces friction and makes employees more effective. With faster-automated approvals, employees are not left waiting around and cut loose ends. Automation exponentially increases job morale and increases employee retention.

Better service

When you are implementing business automation, you are letting the customers know that you care about the overall experience. Your constituents are invariably the most valuable assets of your business. Therefore, when you automate your processes, you eliminate tedious manual processing from your agenda. You are shifting your focus towards providing a consistent customer experience.

Reduced errors

Errors are expensive. Sometimes human errors may cost around $62.4 million for an organization, according to a whitepaper by International Data Corporation (IDC). But, even the most skilled and capable employees can make mistakes.

Multitasking, being absent-minded, and lack of attention can hinder a company’s performance. Unlike humans, computers don’t forget and don’t get tired. So, with the correct use of business automation, you can drastically reduce the likelihood of mistakes. Fewer errors can be timesaving and un-burdening and give you a better idea.

Standardized process

You can standardize your workflows using business automation. Different employees perform differently, which is not always efficient. Well, when you use automation, they will all follow the same steps to complete a specific task. They will not deviate from the defined rules.

When you have standardized business processes, you will have scaled-down manual processes that hinder your growth. For instance, when you have to process a hundred invoices of clients manually requires more time and resources.

Also, when you have standardized processes, your leadership enhances which will allow you to have better insight into how business processes work. It will be easier for business leaders to refine and dig deeper into the processes. They get more information, collect more data and analyze. Therefore, the standardized processes allow you to make unbiased decisions.

SOURCE: https://www.cflowapps.com/benefits-of-business-process-automation/

[blazontekindia]

Custom Development and WordPress Services to Assist your Online Business!

For availing web commerce development services, everyone wants to hire the company offering the best technical consultation and unique development plans for their clients. Our company is a proven brand which also has partnerships with leading tech partners around the world. Web commerce development services include characterizing attractive platforms to accentuate certain digital projects. Our experts determine and work on the growth potential of the client's business to distinguish it with other companies. You can rest be assured that your website will be: 

Feature Rich

Exclusive

Reliable

Easy to use

A renowned web commerce development company consists of highly professional and qualified web developers who create your ecommerce website that is focused on maximizing the customer experience as well as satisfaction. 

The world is fast paced and technology is ever increasing with time. Be ahead of time with our web development services that meet the global requirements of customers as well as sectors. The main aim of the company is to create a dynamic combination of modern technologies and ecommerce websites. Our solutions created by intensive research and analysis of data will cover different approaches of ecommerce and will result in a website with: 

 Scalable solutions 

Device friendly

Fast paced deployment

Why Opt for Web Commerce Development Company? 

For designing a website tailored according to your business needs and dedicated towards customer satisfaction, a high quality website is needed. They emphasize on usability, security and performance. Now let us see, how the company can be helpful.

Marketing: For your website optimization, they devise some ecommerce marketing strategies along with SEO activities to increase your online visibility and generate traffic on your website. 

Chatbots: Advanced chatbots with smart and cognitive ways are immensely useful for constant supervision and guidance for your customers. This also ensures constant support to all new and old customers alike. 

Analytics: The first thing we make sure is that your website works efficiently on each and every website to reach out to as many potential clients as possible. They also monitor your website performance constantly to identify a problem, if any, in the early stage. 

Instant Solutions for Website Management! 

Now, to create easily manageable as well as unique websites and blogs, custom wordpress development services are perfect for you. For instance, small businesses think that they are not skilled enough to work with websites but with WordPress services, they are easily managed. With absolutely no technical know-how, websites will be a child's play for everyone. These are extensively used by large as well as small corporations and companies. 

Things to Take Care of in WordPress Services

References - The ideal way for looking for such services is through references. Not only do they give you a personal insight on companies but the technical company you choose has a reputation to maintain. Hence, this will ensure that you have quality work delivered. 

Portfolio - Go through the chosen company's portfolio thoroughly. This can give you a proper direction to go into. For instance, you can check if they have handled similar projects in the past. You can get an idea of what kind of content they specialize in. 

After support - Make sure that the company you hired has an agenda of after work supervision. Most blogs and websites will face little issues in the beginning and it's important that your hired company stays with you until you sail off in a smooth journey and even after that, for the future. 

Certain tips like these come in handy when hiring companies that offer custom wordpress services and web development services. For similar services and a unique website / blog, you can contact the best company for more information!

Syndication url on Custom Development and WordPress Services to Assist your Online Business!

[blueweave]

Conversational AI Market to Witness a CAGR of 23.4% through 2028

A recent study conducted by the strategic consulting and market research firm, BlueWeave Consulting, revealed that the global conversational AI market was worth USD 6.9 billion in the year 2021. It is estimated to grow at a CAGR of 23.4%, earning revenue of around USD 29.9 billion by the end of 2028. Global conversational AI market is flourishing at a high rate owing to the rising demand for customer support services by businesses to improve customer experience. Furthermore, the increasing adoption of conversational AI among various verticals including BFSI, media and entertainment, healthcare and life sciences, travel and hospitality, etc., is anticipated to present lucrative growth opportunities to the market in the forecast period.

Rising Demand for Cloud Deployment is Driving the Conversational AI Market

Based on deployment, the global conversational AI market is segmented into on-premise and cloud. The cloud deployment segment holds the largest market share as it proves to be flexible as well as cost-effective compared to the on-premise deployment. Therefore, this type of deployment mode is popular among SMEs. However, most large enterprises opt for on-premise deployment owing to their higher financial capability and advanced security. The on-premise deployment restricts external access to data, which acts in favor of hitting market growth.

Request for Sample Report @ https://www.blueweaveconsulting.com/report/conversational-ai-market/report-sample

Increasing Popularity of App-Based Integration is Propelling the Conversational AI Market Growth

Based on mode of integration, the global conversational AI market is segmented into web-based, app-based, and telephonic. The app-based segment accounts for the largest market share in 2021. Technologies such as Google Assistant, Alexa, Siri, etc., are some of the most popular conversational AIs in the world and they work on app-based integration. However, the web-based mode of integration also covers a substantial market share. The increasing number of websites from the SMEs and rising demand for chat services for customer support are driving its overall market growth.

Conversational AI Market - By Technology

Based on technology, the conversational AI market is segmented into machine learning and deep learning, natural language processing, and automatic speech recognition. Natural language processing (NLP) accounts for the largest market share in 2021. Conversational AI combines natural language processing with traditional software such as chatbots or voice assistants to create a chat or voice communication interface. The NLP helps the system understand the meaning of the human language and decrypts it to provide an answer or assistance.

Conversational AI Market - Regional Insights

Geographically, the global conversational AI market is segmented into North America, Europe, Asia-Pacific, Latin America, Middle East & Africa. North America dominated the conversational AI market in 2021. However, the Asia-Pacific region is projected to witness the highest CAGR during the period owing to the increasing number of SMEs and startups and the rising adoption of conversational AI to cater to customer query requests and boost efficiency. Europe is also growing at a substantial rate owing to the presence of multinational conglomerates.

Impact of COVID-19 on Conversational AI Market

Global conversational AI market witnessed tremendous growth after the COVID-19 pandemic outbreak. the number of customer service requests over websites and applications significantly spiked during this period. However, the lack of sufficient working employees and restrictions on the customer care centers due to social distancing norms imposed a huge burden on the human customer care executives, which negatively impacted the customer experience. Due to this, the organizations quickly shifted towards conversational AI to cater to the increasing number of service queries and deliver solutions timely.

Competitive Landscape

The leading market players of the global conversational AI market are Google, Microsoft, IBM, AWS, Baidu, Oracle, SAP, FIS, Artificial Solutions, Kore.ai, Conversica, Inbenta, Creative Virtual, SoundHound, Avaamo, Haptik, Solvvy, MindMeld, and other prominent players. The conversational AI market is highly concentrated with the presence of leading industry players such as Google, IBM, Oracle, Microsoft, etc. However, several startups are also emerging and attracting significant investment to expand their presence. The companies constantly launch new upgrades and innovations to gain a competitive edge. Furthermore, the adoption of market strategies such as partnerships, mergers, acquisitions, collaborations, etc., is also prominent in this market.

Don’t miss the business opportunity of the conversational AI market. Consult our analysts to gain crucial insights and facilitate your business growth.

The in-depth analysis of the report provides information about growth potential, upcoming trends, and statistics of the conversational AI market. It also highlights the factors driving forecasts of total market size. The report promises to provide recent technology trends of the global conversational AI market and industry insights to help decision-makers make sound strategic decisions. Furthermore, the report also analyses the growth drivers, challenges, and competitive dynamics of the market.

About Us

BlueWeave Consulting provides comprehensive Market Intelligence (MI) Solutions to businesses regarding various products and services online and offline. We offer all-inclusive market research reports by analyzing both qualitative and quantitative data to boost the performance of your business solutions. BWC has built its reputation from the scratch by delivering quality inputs and nourishing long-lasting relationships with its clients. We are one of the promising digital MI solutions companies providing agile assistance to make your business endeavors successful.

Contact Us:

BlueWeave Consulting & Research Pvt. Ltd

+1 866 658 6826 | +1 425 320 4776 | +44 1865 60 0662

info@blueweaveconsulting.com

[tanlakarix]

Lead Generation and Conversion Channel | OTP Platforms

ccording to a recent study published by Business2Community, 82% of consumers want immediate responses to their questions when they are interacting with a brand online. Business Insider predicts that by 2023, chatbots will save companies in the healthcare, banking, and retail sectors upwards of $11 billion!

Chatbots are everywhere, and of all the platforms to build these automation flows on, WhatsApp stands out from the pack. With over 2 billion users globally, adopting WhatsApp as one of your main channels for support, communication, and content distribution is a no-brainer. It is an environment where potential customers are already comfortable, making them more agreeable to your messaging.

Let us delve into what makes WhatsApp such a uniquely strong option for chatbot automation, customer service, lead generation, and customer engagement.

Unparalleled reach

As we have mentioned, WhatsApp is by far the most widely used messaging app in the world today. Billions of messages are exchanged daily between users of all demographics. A German study showed that around 63% of WhatsApp users use the app daily, which is significantly more than apps like Instagram (13%).

From these numbers, we can infer that WhatsApp has become essential to people’s texting. Unlike calling a 1–800 number or writing an email, messaging a business on WhatsApp feels natural.

The wide reach also means that WhatsApp is the best channel for receiving important or urgent notifications such as shipping updates or a flight getting delayed.

High alignment between user intent and platform capabilities.

According to a Tyntec study, a majority of users polled would like to get tasks like tracking deliveries, schedule delay updates, and appointment settings are done on WhatsApp. With the help of solution providers like Karix, the WhatsApp Business API allows businesses to greatly reduce the number of steps it takes to perform common tasks and move them closer to conversion without leaving the chat window.

What’s more, the API encourages businesses to reply to incoming messages quickly by enforcing a 24-hour Session Messaging window.

Automation and scalability

Research done by Autodesk shows that approximately 50% of user queries can be answered by chatbots. This automation run 24/7 and can solve multiple problems simultaneously.

This cuts down the staffing cost for customer service agents massively. It also frees up human resources for utilization in more complex or nuanced tasks that cannot be handled by an automated conversation.

Additionally, when you use a platform like the WhatsApp Business API, you can code your chatbot to raise a ticket with all the details of the user’s problem making it much easier for a human agent to gain context when the ticket is transferred to them.

WhatsApp Lead Generation and Conversion Use Cases

One of the wonderful things about WhatsApp Business is that all the conversations must be initiated by the customer. This opt-in mentally move them one step further along the journey to conversion since they are engaging in the conversation voluntarily.

Let us talk about a few ideas for how WhatsApp Business can be used to create deep customer connections, generate new leads, and convert them into paying customers.

Automobiles

Nobody likes being cold called at random times of the day about ‘a new car you might be interested in.’

The WhatsApp Business API allows businesses in the automotive space to reach out to potential customers about new product launches in an engaging and non-intrusive manner. A lot of your potential buyers are most likely already using WhatsApp regularly.

By creating a series of conversational flows that highlight the key features of the vehicle, you can pique the interest of potential buyers.

If they proceed far enough into the conversation and indicate enough interest, you can offer them the option to schedule a test-drive session within WhatsApp.

One of the major considerations prospects have when they are looking for a vehicle to buy is comparing the features of the car they’re looking at to others on the market — ‘Product X vs Product Y’. This is where the flexibility of WhatsApp as a platform shines through — you can easily send prospects product comparison videos, FAQ documents, spec sheets and brochures over chat so they can go through all the technical details they need to make an informed buying decision.

In addition, sending them engaging videos which show the car in action on different terrains and locations can really solidify their vision of seeing themselves owning and enjoying the vehicle.

To reach out to as many potential buyers as possible, you can target your specific demographic with click-to-WhatsApp ads on Facebook and Instagram..

Retail

WhatsApp is a great tool to improve conversion rates from the traffic you are already generating through your website and your social media platforms. Instead of asking people to opt-in to an email newsletter or communicate via a different third-party chatbot service, you can just drive them to a WhatsApp conversation to continue the conversation.

Within WhatsApp, it is much easier to gauge user intent and gently nudge them toward a conversion by offering specific product links and product guides.

For example, if they are considering a specific piece of furniture, you can send them different finishing options to help them visualize how it would look in their living room. Additionally, you can send them detailed product guides and images/videos of other customers using the same or related products so they can make a more informed decision. Send them links to buy the product in question at the appropriate time within the chat. If they so desire, give them the option to speak to an expert who can answer any other questions they may have before buying.

Finance

If you are a banking firm or a financial advisory company, WhatsApp is a great platform to create lasting customer relationships and offer priority service to high-value clients.

Business owners are usually inundated with all kinds of unsolicited emails offering them memberships to exclusive clubs and ‘top-secret’ advice that will supposedly transform their businesses. The last thing they need from you is another few emails in their inbox which they won’t even open, let alone read.

Instead, you could create a click-to-WhatsApp campaign that targets business owners and high-income individuals and offers them no-fluff advice and answers to important questions they have. You can ask them a series of questions to gauge if they will be a good fit for your service. Once they are vetted, you can assign them a combination of automated chat flows and a personal customer service rep that will be available to answer their queries any time of the day or night.

WhatsApp messages have an open rate of over 95% across the board (99% in some cases) which in combination with all the other advantages WhatsApp has over traditional channels like SMS or email (automation, multimedia, interactivity) makes it a frontrunner for any lead generation or conversion campaigns you may want to undertake. Whether it is answering a few final doubts before the prospect clicks ‘Buy’ or impressing them with the spontaneity of your customer service to turn them into repeat buyers, WhatsApp Business is a must-have for brands who want serious growth.

We hope this article opens a few new frontiers for you to consider with your marketing campaigns. For more cutting-edge research and insider tips on using WhatsApp Business, stay tuned to the blog!

For more info:

https://www.karix.com/products/whatsapp-business-api/

Reference Article:

Lead Generation and Conversion Channel | OTP Platforms

Trending Topic for WhatsApp Business

What not to do on The WhatsApp Business Platform | Karix

Enhancing Customer Experience With WhatsApp Chatbots | Karix

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5 Big Data Trends That Will Impact Your Enterprise

Data has become the most crucial asset when it comes to understanding consumer needs and trends. Analysing extremely large data sets to find trends, patterns and associations falls under Big Data. According to BusinessWire, almost all organisations (98.8%) have invested in Big Data projects.

Big Data helps enterprises anticipate consumer needs, find opportunities for growth and figuring out the latest trends. As a result, the global market size of Big Data is increasing year by year as data-driven solutions become the norm for businesses, irrespective of their industry.

Enterprises are following the footsteps of big data companies in the USA as they gain actionable insight and predictions with their data processing expertise. This has given rise to numerous trends in Big Data. Here are the top Big Data trends that will impact your enterprise.

1. Demand for Data-as-a-Service will Rise

Similar to SaaS(software-as-a-service), DaaS(Data-as-a-Service) will give subscribers on-demand access to data according to their needs. DaaS will eliminate the need for in-house storage and management as it uses secure cloud-based solutions and data lake proliferation.

Due to a lack of internal resources to set up data management teams, businesses are opting for DaaS as it makes relevant and easy-to-access data available in a safe format. DaaS also allows subscribers the flexibility to access external data sources quickly and easily, no matter where they are located. As DaaS fills the gap between various company departments, every business is going to recognize its benefits in the next couple of years.

2. NLP Systems will Gain Prominence

Natural Language Processing( NLP) is the subfield of linguistics, artificial intelligence and computer science. The purpose of NLP is to decode and comprehend the meaning of human language and facilitate communication between humans and computers. As it is mostly based on machine learning, it is commonly used to build translation software and word processing programs.

By investing in NLP systems, companies will better understand their customers' opinions and feedback. With the help of NLP systems, businesses can gain a deeper understanding of customer preferences and attitudes to achieve outcomes that drive business value. In addition, NLP will be used to build intelligent virtual assistants and chatbots that have human-like capabilities.

Gradient Flow findings show that NLP budgets in 2020 grew steadily compared to the previous year. As more businesses start to see the benefits of NLP, it will soon become one of the leading trends that impacts almost every business out there.

3. Shift Towards Edge Computing

Edge computing is an IT architecture where data is processed closest to the data generation source. With the growing number of IoT, ML, Robotics, AR, VR and other applications requiring extensive data processing power, sending intensive workloads to the cloud becomes inefficient. Therefore there has been a shift towards edge computing as the need for quick and real-time data processing becomes increasingly important.

As edge computing processes data streams at the periphery of the network, they save time and improve upon latency. Additionally, edge computing requires less bandwidth because the information has to travel less distance. Edge computing decreases the reliance on central data processing systems, thereby lowering the likelihood of network disruptions.

4. Increased Reliance on Hybrid Cloud Technologies

Companies are starting to recognize the importance of hybrid cloud solutions where private cloud solutions combine with public clouds. As businesses continue to gather data, data storage capacity becomes an issue as in-house data storage facilities can't keep up with the increasing demand.

Cloud-based technologies allow businesses to save on the cost of hiring IT teams to maintain servers and storage facilities. As Cloud technologies consolidate resources, it becomes hard to compete with their cost structure and data protection features. Hybrid Cloud-based solutions will soon become mainstream as enterprises learn about their high flexibility and scalability benefits.

5. Data Fabric Technology to Grow

Enterprises can readily store and retrieve data with the use of data fabric architecture across cloud, hybrid and on-premises networks. Organizations that need additional space and better access to their growing pools of big data are progressively adopting data fabric architectures. The use of data fabrics accelerates time-to-value for companies that need both real-time analytics and data democratization since they can deliver it to clients at the pace of their business.

In addition, businesses can access all the information needed to make faster and more accurate decisions by utilizing this technology. Data fabrics ensure that the right data is provided in a fast and safe manner, thereby allowing businesses to quickly serve consumer and business needs. Utilising data fabric technologies increases the chances of enterprises having a competitive edge and helps them thrive in their landscape. As data fabric infrastructure is nimble, it allows businesses to fulfil their business goals with decreased complexity.

In a world that is increasingly becoming interconnected, data is the lifeblood of enterprises around the world. Therefore, businesses are hiring big data consultancy services to manage the flow of data into their organisation and process it to gain crucial business value. Xebia USA is a big data consultancy service in the US that helps enterprises gain valuable levels of insight and real-time operational control over key business processes.

[donald-clemons]

4 Key Steps to Creating a Successful Omnichannel Strategy

The COVID-19 pandemic of 2020 brought resounding changes to the ways we all live—and shop—and as we near the end of 2021 it’s clear that the retail landscape has been altered forever. The bottom line, for better or for worse, is that businesses now need to think more seriously about investing in their omnichannel approach.

Omnichannel commerce is a multichannel approach to sales whose priority is to give customers a seamless experience – in terms of ordering process, messaging, goals, and design – no matter what device they’re using to shop and make purchase decisions.

Channels will include (but are in no way limited to) your website, your blog, social media and SMS, and yes, your brick-and-mortar store, all of which are connected and integrated. This mix leads to a better customer experience and increased sales and revenue in this new age of increasingly varied shopping options.

Here are just a few essential steps that can help you launch a successful omnichannel strategy that works for your brand.

  Understand your customer

When you’re conducting lead generation, it’s important to use data you’ve gathered based on customer behavior to optimize your campaigns. You can segment your customers by demographics – gender, age, geo-location – their previous purchases or activities (what they get done with your product or service), and how engaged they’ve been (or not) with your brand. Knowing your target audience’s interests, behavior, and needs will go a long way towards success with your omnichannel approach.

Ask them questions, invite their feedback, and utilize social media and social listening tools strategically to get this useful data.

  Choose the right channels and pick a focus for each

Where are your customers and what are they doing online? Which channel works best for interacting with your customers, and which is better for news updates or other content? Which channels are best for selling on? You will have to pick the channels where you’ll be communicating with clients, choose the ones where you’ll be selling, and decide on the channels where you’ll be offering support. As far as marketing channels go, three main channels are recommended, each with campaigns adapted to the platform’s style and user expectations.

  Choose the right technology stack

Provide consistency across all touchpoints and channels—this requires a cohesive approach whether customers are purchasing online, reading reviews or product blogs on your website, seeing your ads on social media, or walking into your physical store. Think carefully about and plan for how each channel stands on its own, but how they might also lead to other channels, and ultimately lead to a purchase.

A solid customer data platform is key here, both from the point of view of collecting data from all channels, as well as pushing data into the right business applications – from eCommerce stores, ordering engines, to marketing automation and so on – and always having an up-to-date picture of your customers.

For this, be sure to choose a platform that is fit-for-purpose, flexible, and scalable enough so that it supports both your current needs, as well as growth needs that arise over time. In addition, given the rapid technological pace of development, opt for an innovative provider which will continually update their platform, keep up with tech advancements, and offer the latest functionalities available for digital commerce.

Implement omnichannel payments

As part of the tech stack, payments require a closer scrutiny. With an omnichannel payments solution you can integrate a single view of your customer’s interactions and have their payment data unified.

This involves using a single platform to process payments and pooling data from digital wallets, credit and debit cards, and card-not-present transactions, for example, to produce a more accurate representation of the client, and finetune your messages accordingly. This is turn helps update and make the customer experience more relevant, with a big potential to boost your conversion rates.

Shoppers themselves expect that paying for their purchase will be just as seamless across channels as their shopping experience. How can businesses make this happen?

Here are some things to consider:

Make sure you can accept multiple payment methods, including credit cards, debit cards (both card present and card-not-present scenarios), PayPal, mobile wallets like Apple Pay, or even cash/cash on delivery. Choice of accepted payment methods needs to be adapted for each market you’re selling into, as shoppers around the world have different preferences.

While your German shoppers will reach for their PayPal, Swedish buyers will favor Swish, US shoppers might choose Venmo, and Turkish users are likely to opt for their installment credit card. There are no one-size-fits-all in payments, and a true omnichannel approach will adapt the payment offering depending on the user’s market.

Payments is a dynamic field, so you also need to make sure that the payment methods included cover the latest market options and shoppers’ preferences. Modern alternatives, such as Buy Now, Pay Later (BNPL) – think Klarna, PayPal or Afterpay – are registering huge leaps in shopper adoption. In 2020, studies showed an increase of 50% of BNPL services versus the previous year,  the largest increase registered among new eCommerce shoppers (62% growth in the 18 to 24-year-old segment, 98% increase in the 55+ segment).

In addition to new payment methods, existing payment options have also been observed to cross channels, a dynamic market merchants should stay on top of for a true omnichannel strategy.

Lately, digital wallets like Alipay or WeChat pay, a traditionally online payment method, are starting to be made available in-store. Installment payments, once a staple of brick-and-mortar retail, are now available for online checkouts. Pay-by-link services, initially an option for call centers, are starting to become available in luxury retail locations and in eCommerce chatbots. As shoppers cross channels they take their preferred payment methods with them and raise new processing expectations on the part of the merchant.

Finally, today’s fraud-rich commerce landscape calls for accepting secure payment methods and staying compliant with payment regulations.  An omnichannel payments strategy, backed by a professional payments provider, will ensure the latest regulatory obligations are upheld and shoppers expectations are met in the process. NFC technology in- store and SCA compliance online are two other examples of the complexity of payments security to which you need to cater.

You will need to determine how you will accept payments, and you might need to obtain merchant accounts separately for each acceptance method or work with a processor that can offer an all-in-one payment processing solution. Add to this store credit, electronic gift card options, and so on, and the payments picture is (almost) complete.

  Conclusion

The beauty of omnichannel in 2021 is clear. Not only does it enable brands to engage their customers at every touchpoint of the buying experience, but it also makes it possible to provide a truly relevant consumer experience.

When customers have a unified shopping experience across all channels—on your website, social media, in-store, through online marketplaces—they are more likely to make a purchase and they are more likely to come back for more. And post-COVID, the omnichannel approach is likely to be the new standard all businesses must rise to meet.

Discover how Verifone Omnichannel Commerce can help you create personalized customer experiences across all channels you’re selling on.

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