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Reflection of Business Model Development IEN555-O: A Detailed Review
My General Reflection
Upon entering the Business Model Development course, I intended to understand diverse business models and their key elements to success, especially within the customer-centric company I am developing currently.
Having explored the different business model approaches presented in the course and identified the options for positioning my business for competitive advantage, I aligned with two of them, which promise to ensure that our company will launch well and thrive.
The course has meticulously met my initial goals through a structured curriculum emphasizing understanding problems and crafting plausible customer solutions. Every week in the course, the topics set a trajectory for my project, from the importance of strategic research to how technology affects the dynamics of business innovation.
The readings and supplementary materials made an enormous difference in helping me gain a well-rounded perspective on each topic.
Key Learnings from the Course
One of the most enlightening aspects of the course was learning about the principles of Blue Ocean Strategy, Long Tail marketing, and the concept of 'free' as business models. The models were inspirational in showing me the less orthodox but highly effective strategies for carving out a unique space in the market and reaching niche market segments by using free offerings as a part of a more holistic business strategy.
The course also showed that business models are dynamic and can change over the life of a venture. Nowhere did this come out more clearly than in our discussions on how technology is redefining the business landscape and case studies of some companies utilizing new technologies for strategic advantage.
Application of Course Material
From a professional point of view, the kind of knowledge derived from this course is priceless. Since I need to set up a firm that would provide strategic business advisories and fractional CFO services, knowledge from applying these various business models would be helpful. This will increase the ability to examine the customer's specific problem and provide advice on the innovative stream of revenue adaptation and business model changes that are to be made to become technologically flexible and effective. Furthermore, it will allow me to become even more critical and polished in assessing and molding business models against my entrepreneurial ideas.
With the applied frameworks and tools learned, such as the Business Model Canvas, I will be able to verbalize the strategic objectives of my ventures in coherence with the applied operational capability for an integrated approach to achieving sustainable competitive advantage.
Conclusion
Expanding my perspectives through the Business Model Development course tremendously enhanced my entrepreneurial approach and strategic advisories. Additionally, I added the working mechanisms of value creation and delivery as I learned how these can be harnessed to meet customers' needs and ensure the business's success. The subject has further solidified my knowledge base and enhanced my analysis tool, preparing me for the future to carry out my innovative and successful business venture effectively.
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