#Browse Office Chairs in Delhi
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officechairsmanufacturer · 1 year ago
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mariacallous · 4 months ago
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In April, an unassuming old building in New Delhi’s furniture market housed roughly 30 youngsters. Some were hunched over their laptops crunching data on Excel or analyzing a heat map, while others huddled to discuss strategy. These were engineering graduates, economists, political scientists, and others. There were office chairs, desks, and a couple of white boards.
The entire setup could easily have passed as a startup office, but it wasn’t. This was an election war room.
From there, Sapiens Research founder Rimjhim Gour’s team served as the brains of Narendra Modi’s Bharatiya Janata Party, or BJP. The party’s senior leadership had entrusted Gour with mobilizing 12.5 million female voters across India, and her team spent their days crunching historical polling trends, using data to pinpoint critical constituencies, browsing WhatsApp for real-time on-ground updates, and shaping electoral strategies to usher in BJP for a third consecutive term.
Gour’s team was successful: Modi was sworn in as the Prime Minister on June 9 after the BJP formed the government through an alliance with 293 seats. India’s general elections happen once in five years, and in 2024, a record-breaking 642 million Indians voted. Of the total voters polled, 312 million were women. This was BJP’s grand experiment: The party wanted to micro-target and mobilize female voters, and hired people like Gour to make it happen—revealing, says Amogh Dhar Sharma, author of the forthcoming book The Backstage of Democracy: India’s Election Campaigns and the People Who Manage Them, “the hidden power of a new technocratic elite that has become critical for parties and politicians to fight elections and win votes in India.”
“In most places [in India], electorates who are registered but not voting are always women,” says Gour, who previously worked as a media strategist at Indian Political Action Committee, the legendary firm widely recognised for propelling Modi to victory in 2014. Dressed in an off-white salwar kameez, with a big pair of round glasses keeping her hair off her face, Gour is suave and confident, and fluently switches between English and Hindi. “That’s when it struck me that if we have to mobilize someone, it has to be women; they make up 50% of the electorate but still haven’t been tapped into completely in a systematic approach.”
Over the past decade, the Indian electioneering landscape has been overhauled by the advent of social media, data-driven insights, and political consultants. “I think the 2024 Indian general election confirms … the inordinate role of campaign professionals in Indian elections,” says Sharma. From call centers being used for “screening” party supporters, to WhatsApp for real-time updates, and a specialized app for reporting and documenting meetings, each tool served a unique purpose in this BJP campaign. “The speed at which these technologies are being embraced by parties and the growing emphasis on them is certainly unique,” says Sharma.
The BJP’s use of technology and social platforms has evolved as politics has, as they have gone from being niche tools to essential infrastructure. The BJP emerged as the highest spender on political ads on Meta platforms this election. If the 2019 election was characterized as the “WhatsApp Election” because of the excessive use of the messaging platform, the 2024 campaign was the “YouTube Election.” It marked an unprecedented use of YouTube influencers by BJP that featured softball questions with political candidates and paid promotions. While rival parties worked to catch up, the BJP still leads the pack with dedicated cyber troops for year-round content creation—and not just during elections.
And the BJP’s decision to hire a dedicated consultant to woo women votes seems like the next step in this broader evolution of using tech.
Historically, women voters lean towards progressive parties. But over the past decade, under Modi’s rule—characterized by what critics describe as creeping authoritarianism due to attacks on civil society, religious polarization, and cracking down on dissent—there has been a noticeable shift, with both the 2014 and 2019 elections recording higher female participation and increased support for the BJP amongst female voters. The BJP had been launching female-friendly welfare schemes including subsidized cooking gas cylinders and maternity leaves, for greater equality. As a result, in 2019, women’s poll participation exceeded men’s for the first time. This time it was about going a step ahead to remind a specific cohort of targeted women about Modi’s policies and nudge them to go out to vote.
Gour’s get-out-the-vote effort, which used a potpourri of apps, data analysts, and personal outreach by party workers, thus represented a convergence of two trends in an attempt to consolidate a women’s vote newly open to the BJP.
For Modi to return to power, BJP had to win 272 of the 534 parliamentary seats. Gour’s young team was focused on 235 seats, which they identified as “critical seats”—areas where the BJP has either won or lost by less than 10% margin of votes in the past. The goal was to identify women self-help groups, or SHGs, in those 235 critical voting areas, and then use BJP’s party workers, or karyakartas, to meet, motivate, and mobilize female voters.
India’s rural SHGs are collectives of 10 or more women who pool their money and support each other through savings; nearly 100 million women are part of SHGs. And women involved with SHGs are already more politically active.
“Often the hardest problem for political parties who want to engage with women and get women to participate in public life is to figure out how to get these women to participate in a political cause,” says Anirvan Chowdhury, a postdoctoral fellow at Harvard University who studies the BJP’s attempts to target female voters. “And in a context where politics is often seen as unsuitable for women, reframing politics as seva [selfless service] or using existing institutional frameworks like the SHG structure helps solve that problem.” Because of this sustained effort, there has been a pro-BJP tilt in women’s political preference in many northern states which have a strong history of support for Modi’s BJP, research shows.
For Gour’s Sapiens Research team, the challenge wasn’t merely to locate these self-help groups but to identify potential BJP supporters within these groups—a task that requires data analysis. Ujjawal Agrawal, the program manager at Sapiens Research, spearheaded the initiative of meticulously mapping voter and demographic information to phone numbers of women in “critical” SHGs. Agrawal then mustered the BJP’s in-house network of 20,000 call center operators—run by another Indian Political Action Committee alumnus Diggaj Mogra—to identify BJP sympathizers within the large SHG cohort.
The call centers did so by asking a few pointed questions. One key question was whether the woman would help mobilize 10 other women for the BJP. If she responded positively, she was deemed a supporter. If the SHG member’s response was no, then she would be categorized as a swing voter or non-supporter. For instance, in West Bengal, Agrawal said, 10% of women who were part of the SHG refused to mobilize voters for the BJP. (Interestingly, this approach bears some broad similarities to the Donald Trump campaign’s strategy for this year’s US election.)
Soni Bam is the sort of SHG mobilizer Gour’s team was looking for. She is from the Leparada district in the northeastern state of Arunachal Pradesh and her eight-member group, called Hiri Molo, is dedicated to making women independent by finding ways to earn and save. But since October 2023, she has been involved in the BJP’s election-related work: going door-to-door explaining women about the elections, and advocating BJP schemes that will help women. She also asks women to attend meetings organized by the BJP workers.
Gour’s team used the 20,000 callers from the BJP’s call center to do 300,000 “screening” calls a day to create the final target list. “We are the brain and call centers are basically your eyes [of political campaigns],” says Gour.
It has become commonplace in India for political parties to set up call centers in the weeks leading up to polling, says Sharma. “These call centers can provide a range of functions—encouraging citizens to update their voter ID card, reminding them of the party’s manifesto promises, gauging their intention to vote, and even soliciting their feedback on the ticket distribution or chief minister nomination process.” But what’s unique, says Sharma, about the BJP is the massive investment in an in-house network of 20,000 call center operations across 350 locations. No other party has a comparable infrastructure for electioneering.
BJP’s central leadership monitored the SHG meetings organized by party workers through the revolutionary SARAL app, which stands for Sangathan Reporting and Analysis. (Sangathan in Hindi means “organization.”) It’s the BJP’s “digital handheld office.” Nearly 4 million BJP party workers use the app monthly, where they can upload party activities and share images of events, and details of people they meet during campaigns. In the months leading up to elections, the BJP ran a campaign on the app called “Shakti Chaupal” to mobilize female voters. It was overseen by Gour’s team.
The tech-savvy team of data analysts at Sapiens’ office in Delhi would then aggregate the trends, and submit weekly or monthly reports on the extent of voter mobilization to party leaders. “If they send us those two photos on a WhatsApp number, it will be difficult for us to monitor,” Agrawal said. “We get clear, systematic data from SARAL.” In the three months leading up to May, an estimated 5000 meetings were conducted, and 5877 party workers helped Sapiens team in mobilization.
In late April, during the first phase of the election, where nearly one-fifth of all parliamentary seats were going to polls, witnessed poor voter turnout. The dip in voter turnout compared to elections in 2019, gripped Gour and the BJP with panic. Early doubts over BJP’s decisive victory surfaced online. Soon, the BJP machinery redoubled outreach activity and notched up demands on state-incharges to address voter apathy.
One crucial battlefield for the BJP was the Kendrapara constituency in the eastern state of Odisha, which has been ruled by the Biju Janata Dal, or BJD, for two decades. Gour’s team was responsible for mobilizing the SHGs in the area. When it came time to vote, Gour’s war room sprang into action. Her team began calling party workers every few hours for updates on the SHGs voting. After that, a round of bot calls were made to the SHG women, since the human call centers were at capacity. At the end of the day, an automated call went out to SHG women, asking if they mobilized, who they mobilized, and if they could share pictures and data.
This process was repeated in constituencies across the country, to great effect: By the end of the election, Gour says, they personally mobilized 12 million women voters.
Despite Gour’s best efforts, though—and positive feedback they received on WhatsApp, SARAL, and call centers—the BJP suffered huge losses in their Hindi-speaking heartland states such as Uttar Pradesh and Rajasthan. From being the single largest party with 303 seats in 2019, Modi’s BJP was cut down to size with 240 seats, and formed the government by entering into a power-sharing agreement with smaller regional parties.
Consultants like Gour continue to claim the election as a win, with a caveat that while their work contributed to the vote share of the candidates, they were “not the only factor.” Other experts tell WIRED that there were likely additional reasons women came out to vote during this cycle, such as religious polarization and welfare programs such as free food or cash handouts. The ultimate lesson may be about the enduring power of traditional methods.
“No Indian politician,” says Sharma, “can as yet dispense with holding public rallies, road shows, or door-to-door canvassing, which create momentum both for ordinary voters and for party workers themselves.”
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Service apartments in South Delhi: Enjoy all the necessary comforts for your safety and convenience
Are you seeking an experience of unparalleled comfort and style? Look no further than our service apartments in South Delhi. Set amidst the hustle and bustle of the city, these luxury living spaces offer a unique blend of modern amenities, convenience, and elegance.
Enjoy all the necessary comforts for your safety and convenience
From spacious bedrooms to contemporary kitchens, our service apartments are designed with every need in mind. The tastefully decorated interiors feature high-end appliances and furnishings that let you truly enjoy the lap of luxury. You can choose from a range of apartment sizes to suit any budget or lifestyle requirement. Service Apartments In South Delhi come With 24-hour power backup, Wi-Fi connectivity, elevators, CCTV surveillance systems, and more – we provide all necessary comforts for your safety and convenience.
No matter what kind of traveler you are – business or leisure – our service apartments in South Delhi provide all the necessary amenities for a comfortable stay in the city. You can take advantage of full kitchen facilities to prepare meals during your stay or opt for in-house dining options available at select locations. Enjoy access to shopping malls, entertainment hubs, tourist attractions, offices, hospitals and more within close proximity to your accommodation space.
At our service apartments in South Delhi you will be able to experience a world-class lifestyle that is convenient yet luxurious at the same time. From elegant architecture to opulent interiors - everything about these accommodations speaks volumes about sophistication and class. Whether you’re looking for short term stays or long term rentals - we guarantee that no other place can offer an experience quite like ours!
Fully Furnished Apartments: Service apartments are fully furnished with comfortable furniture, including beds, sofas, dining tables, and chairs.
Kitchenette or Fully Equipped Kitchen: Service apartments Noida usually have a kitchenette or a fully equipped kitchen, complete with appliances such as a refrigerator, microwave, stove, oven, and basic cooking utensils. This allows guests to prepare their own meals and enjoy the convenience of home-cooked food.
Housekeeping Services: Regular housekeeping services are provided to ensure that the apartments are clean and well-maintained during your stay. This may include cleaning of the apartment, changing of bed linen, and replenishing toiletries.
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24/7 Security: Service apartments prioritize the safety and security of their guests. They may have security measures in place, such as CCTV surveillance, secure entry systems, and sometimes even security personnel.
Fitness Facilities: Vacation rentals in Delhi have fitness facilities, such as a gym or fitness center, where guests can exercise and stay active during their stay.
Conclusion
Our service apartments in South Delhi provide a unique and comfortable experience for luxury living. Whether you’re looking for a holiday getaway, an extended stay, or just need somewhere to call home while on business, our service apartments have it all. Enjoy the convenience of having shopping malls, entertainment hubs, tourist attractions, offices, hospitals and more within close proximity to your accommodation. With modern amenities and tastefully decorated interiors designed to make you feel right at home, our service apartments offer unparalleled comfort and luxury living that can’t be beaten. So come and experience the best of South Delhi with our luxurious service apartments today!
Source URL- https://sites.google.com/view/serviceapartmentsinsouthdelhi-/home
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sikhasingh77 · 1 year ago
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Buy Work From Home Chairs In Delhi
Want to buy work-from-home chairs in Delhi? Browse their selection of comfortable and stylish chairs designed to enhance your home office experience. Shop now for the perfect blend of comfort and functionality to boost your productivity while working from home.
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perfectwebexperts · 3 years ago
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Old Office Partition Buyers in Delhi NCR
You don't have to spend your entire start-up money on workplace furniture. You can buy old office furniture that looks great and saves you money. You want to build a business that will last by being resourceful and limiting your spending.
Every day, businesses close their doors. They do need to get go of their belongings. You can assist them by purchasing a portion of it. And by obtaining it, they are helping you in your success. Maybe they'll tell you that they wish they'd bought used to save money.
When companies return leased furniture to the stores from which they rented it, the furniture stores sell it at a significant discount. These retailers must get rid of this furniture to make way for new products sold for a higher price.
You can browse for old furniture for sale in local shops or the classified advertisements in the newspaper. You can also view information on the internet. You can go on websites like craigslist that specialize in selling items online. You may often get the price a little lower by negotiating a little more. You will have to move the furniture yourself for these procedures.
Having fun with the Office Furniture is a fun way to adorn your office with furniture. Many people associate Office Furniture with dull grey, yet they are available in various hues and may be mixed and matched. Make a grey gradient from one room to the next, or use a vibrant color for a bold business.
Furniture that has been refurbished is also available for purchase. We, Old Office Partition Buyers in Delhi NCR, make it easy for you. With smooth surfacing, this furniture appears to be fresh new and is as lovely as new without the cost. You might also look for a desk with some history in an antique store. These items are not only one-of-a-kind, but they are also lovely alternatives to a dull brown desk.
Why should you select us?
• Industry's best price for your old and used items.
• On-site personnel who are well-trained and knowledgeable.
• we have been working for you for several years.
• Using the most up-to-date dismantling technologies, no work is too difficult.
• we offer Custom Services and Solutions to its clients.
We buy office chairs, partitions, workstations, fall ceilings, old UPS, panels, generators, DGs, AC, AC Plant, heavy iron scrap, metal scrap, heavy machinery, and another scrap in Delhi and surrounding areas.
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craftatozz · 3 years ago
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Online Furniture Stores in Delhi - Buy Your Favourite Things From India's Finest Furniture Stores
People visiting Delhi visit the online furniture stores in Delhi to buy sofa sets and other home furnishings. The furniture shopping experience is unique in India with various online furniture stores having excellent collection of home furnishing items, from conventional to modern. These online stores offer excellent options for traditional to contemporary designs and colors of home furnishings. They have unique collection of beds, sofas, love seats, loveseats, sectional couches, chairs and tables. They also offer customized furnishing services to help you find an item of your choice.
 "The Furniture Shop" is one of the most famous online furniture stores in Delhi that has a wide range of varieties to provide comfort and elegance to visitors. "Furniture Shop" has an impressive collection of furniture items. Whether it is traditional or modern furnishing items, they are carefully chosen from various patterns and styles. Online shoppers can buy all kinds of home accessories through "Furniture Shop."
 It is one of the leading online furniture stores in India. The "Furniture Shop" offers high quality traditional Indian home accessories with a wide range to meet everyone's need. The online store is categorized in to separate categories like living room accessories, bedding & clothing, dining room, kids' room, bathroom, kitchen, bedroom, and nursery. Apart from these, there are many other categories.
 In order to find the right home furniture, it is important to visit online furniture stores in Delhi that sell best quality items at reasonable prices. It is very important to choose right kind of furnishing items that would go well with home decor. The online furniture stores in Delhi have vast collections of beds, sofa sets, sofas, love seats, sectional couches, chairs, bedroom sets, bedside tables, nightstands, mirrors, etc.
 An online shopping site is more convenient than going to the market physically. It is also very easy to buy different items from different online furniture stores in Delhi. People can browse through a variety of items and buy what suits them the best.
 The online transaction does not entail any extra cost to the buyer. The online furniture sellers do not charge any extra money to the customer for delivering the items to the doorstep or shipping the items. There is no need to worry about the authenticity of the furniture items as they are purchased from genuine stores that ensure high quality of products. One can get these products at a discounted price. The best part of shopping through online furniture is that you can browse through a large collection of items and choose a perfect item for yourself.
 Many online furniture shops in Delhi offer free delivery of the purchased items to the doorstep of the buyer. Some online furniture sellers even provide free delivery to a number of places other than Delhi. The advantage of buying from an online shop is that there is no necessity to go out of the home or office to make the purchase of essential items. You can buy them from the convenience of your home or office.
 A person can buy new and old items to complement his interiors. A person can buy comfortable chairs to keep the visitors in luxury. An individual can buy small but useful accessories to enhance the beauty of his room. A person can buy these items either to adorn his house or to give a stunning look to his room. You can make the purchase of essential items from the internet at the best prices available.
 These stores are well known for their unique collection of furniture and accessories. Most of the stores sell quality items at reasonable rates. It is advised to buy from these stores only. These stores have been in this business for several years and are reputed for providing excellent service to their customers.
 There are many online furniture stores in Delhi that sell good but cheap furniture. The best part about these stores is that they provide online customers with a wide range of furniture and accessories. They do not compromise on the quality of the product. These stores offer comfortable sofas, beds, dining sets, tables, stools, beds and a variety of other furniture. One can get these products at reasonable rates from these online stores. These stores have all kinds of designs and one can buy the right one to suit the interior of their house.
 Shopping for furniture online has become a favorite pastime for many people in the country. The best part about shopping online is that people get best discounts and offers for their purchases. Apart from these benefits, online furniture shopping has also become popular because the process is easy and convenient. It also saves a lot of time and helps one to buy what they want from the comfort of their home.
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seetukohlihome · 4 years ago
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Regardless of whether you commute or have cut out space for something you love like making, perusing, or composing, your home office is a spot that ought to rouse the progression of imagination and permit you to get serious. In any case, regularly, that is not the situation. Home workplaces can be the most ignored spaces in our homes untidy and antagonistic conditions for motivation, driving us to work anyplace, however in the genuine office, similar to the lounge chair, or kitchen. To assist you with making and updating your moving or workspace, we asked specialists from creators to bloggers and editors to recommend the best home office updates and little home office thoughts that will make you need to lock in and get the chance to work.
Keep a unique character to your office-
Your space ought to rouse you—and mirror your exceptional character. So don't be hesitant to go all out. "We need to plan an area that will be popular, practical, and reflect your thinking and personality. 
TECHNOLOGY Most workers today live on their phones and tablets. Including lots of technology in the workplace will only enhance the employee and client experience. Break rooms and cafes should include interactive computer screens as well as showing the latest game on a TV. Hallways can be used for messaging on built-in flat screens. Conference and huddle rooms should be equipped with plenty of audio and visual components.
WALL GRAPHICS AND PAINTINGS Office space can get exhausting rapidly without intriguing fine art. You don't need to spend a little fortune to achieve this. No outings to Sotheby's bartering house or the nearby artistry seller are required. Locate a neighborhood artisan to make one-of-kind WALL craft and illustrations. Many online organizations can print colossal arrangement designs for your dividers by utilizing your advanced record or browse a huge number of pictures and paintings.
ATMOSPHERE Burrow profound and add a pleasant atmosphere to your office space through fun and exciting components or highlights. Things, for example, telephone stalls or a slide, include a feeling of varied eagerness. There is no restriction on what to add to your office other than your creative mind. Big companies have included such imaginative components as living plant dividers, layered seating, enormous writing slates, game rooms, and lounges that include a pleasant element you don't discover in most workplaces. One can also add greens, indoor plants to create a relaxing atmosphere.
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If you can’t do all this essential work alone and you can certainly take help from professionals who will do all the work, and you will watch, enjoy in peace. Seetu kohli is an experienced and best interior designer in delhi. Her firm Seetu Kohli Home takes their work seriously and is one of Delhi’s best interior design firms designed for Westin resort, the Leela, taj, and many more.
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nehakukreti · 5 years ago
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When someone was watching from my webcam.
When someone was watching from my webcam.
  Like all the days, I was getting ready for my office. I am a Digital Marketer and working in a well-known Company from last 5 years. Mt parents lived in Rajasthan and I lived in Delhi since I am working. I live all alone. I am having my own house. So, I was just ready to go to my office I heard some noise from my house that someone is working on my laptop. I ignored, I thought it would be my superstition and kept on working. I went to the room to get my laptop and I see that the LED light next to webcam was on. I didn’t understand it. I was thinking about it in-between my phone rang. That was my Office friend Maya who was out to pick me for the office. After disconnecting her call, I rushed out of my house as I was getting late.
On the next day
I was very nervous; I was having a presentation with all my marketing directors. I reached office before time. And started preparing my presentation. I Thought to discuss the points of presentation with my Boss.  I entered his room and he was not in his cabin. I think I should wait for him. I sit on the chair in front of his chair. Due to fan, all papers on the desk get spread on the floor and desk. I took those papers and Suddenly what I saw on his laptop?
I was so shocked to see that on his laptop, I got numb for a few minutes. Do you know what I saw? I saw there was one software was opened and someone was trying to hake my laptop. It can harm myself. I was about to hack. I know my Boss is a good hacker but He is not an Ethical Hacker and he has no right to hack my Laptop.
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What are the signals that someone is watching You?
It is a bit difficult to find it out who is watching you from your webcam, But I get to know that first sign is that when the LED light next to your laptop camera is on, and you are not using it. The activation of your Laptop LED light is the obvious reason that your laptop is hacked, some more signs like when your password no longer working, when your system gets slow down, antivirus not working, random pop-ups and all.
  How you can get safe from hacking?
Firstly, you should cover your laptop cameras with any tap. Secondly, block your audio and video.  You should uninstall your webcam drivers time to time and scan your drives using antivirus. Change the passwords of your online accounts randomly. Set two factors authentication for important online accounts, Clear the browsing cookies every time, Never download any unwanted software from an unknown source, always use a password manager to manage all your passwords.
It is very easy to hack someone’s webcam with some applications and software’s.  But is detect it. There are many software’s which can detect any threat and your san scan. Some smart hackers break into your device and steal your every information without any clue.
  How to Install Antivirus https://quicksolvocom.blogspot.com/2020/05/how-to-download-norton-on-your-device.html
from Blogger http://quicksolvocom.blogspot.com/2020/05/when-someone-was-watching-from-my-webcam.html
from WordPress https://connect2digitalin.wordpress.com/2020/05/31/when-someone-was-watching-from-my-webcam-4/
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coolmohnishahluwalia · 5 years ago
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The internet of indulgence
India's luxury consumers are getting bored of monotonous, age-old user experiences. Brands are conjuring up exclusivity through AI/AR-VR to hyper-personalized and add that bit of 'magic'
A smattering of pastel houses rises above an inky ocean, peeking from beyond the French windows. I take a seat into the car’s expansive backseat, as instructed, and with the flick of a finger, the seat in front of me has zoomed forward and bent over, adding extra legroom—and a surprise. A plate from the seatback folds out, much like an airplane table, revealing a cushioned footrest. Here, at the rear of the Audi A8L, I have a plush, on-demand foot massager, complete with heating controls.
As I sink into the seat, though, I remember a slight technicality—I can’t actually get that message. The truth is that beyond those French windows aren’t the oasis of blue, but rain pelting down a raucous Mumbai road. For a few minutes, though, I was ‘in’ the car somewhere in France, not on a regular leather chair at a store, and could physically walk around the car to get a sense of its size, or of how it looks in the metallic Navarra Blue versus the muted Impala Beige.
The A8L has been late in coming to India, so the Audi team has devised a high-tech sales experience to keep up the buzz and speed up the pre-order process. It’s snazzy and elaborate, and locally built. Rather effective too.
I’ve played with virtual reality (VR) headsets before and was a bit skeptical putting these on; yet, I had to stop myself from reaching out to pat the seat leather, the color of which I had just changed to an elegant burgundy. I could see each stitch detailing and feel the manufactured luxury of the car, without it being even on the same continent as me. It felt like I could do pretty much everything but drive it.
“Digital customer-centric initiatives are a key focus area for Audi in India,” says Balbir Singh Dhillon, head of Audi India. “In today’s connected world, we want our customers to experience every detail of the car in miniature or actual size from the comfort of their home or office environment; this is possible through virtual and augmented reality (AR). Through these new-age solutions, a customer can experience what the brand truly stands for: Vorsprung Durch Technik, or ‘progress through technology’.”
Audi’s VR experience—which is supplemented with an augmented reality set up on an iPad as well—as part of a new era of luxury business driven by high-end technology. For the discerning set of high net-worth individuals in India, brands are working to engage touchpoints that offer next-level convenience and tell unique stories. The eventual goal is to tailor every touchpoint for each customer. A lot of this process is driven by technology and artificial intelligence (AI), and then built upon to lend that clutter-breaking wow, factor.
“Over the past few years, the quality of data available has significantly improved,” says Manishi Sanwal, managing partner of data analytics firm Voiceback Technologies, who has previously worked in leadership roles at LVMH in India and China. “While social media lets you analyze behavioral trends, a massive increase in computing power has made it possible to correlate sales with customer behavior. Technology can accurately forecast buying decisions today, resulting in less inventory, quick and early monitoring of trends and more customer focus. This leads to higher customer satisfaction and stronger brand loyalty.”
It’s not all smoke and mirrors though. While there is the added incentive to gain eyeballs, the visual tech also plays a utilitarian role.
For instance, StyleDotMe, a Delhi-based fashion-tech the startup introduced an augmented reality setup for the jewelry industry a year-and-a-half ago. Called MirrAR, the patented platform lets customers virtually ‘try on’ different pieces of jewelry at a store or kiosk, much like a Snapchat filter, eliminating the need for inventory at all chain stores and speeding up the customer trial process. the mirror now works with 77 jewelers in 23 Indian cities, including Tanishq, Amrapali, PC Jewellers, and Kalyan Jewelers. They recently did ‘zero-inventory’ kiosks for Tanishq at Delhi and Bengaluru airports, where flyers could browse through the brand’s collection, see how it looked on them, and generate leads.
“Jewellery is a particularly conservative industry, where most jewelers are the third or fourth generation in the family,” says Meghna Saraogi, founder and CEO, StyleDotMe. “It’s tough to change their mindsets. The deal-breaker for us was an association we did with the Jaipur Jewellery Show early on, where we set up an experience zone through different domes. Customers move across the domes and, at eye level, see themselves in different jewelers’ inventories, without physically having to put anything on. After the show, about 30 jewelers paid us upfront.”
Saraogi recalls how one lady asked around to know who had built the zone, and finally found and hugged her. “She was so emotional, saying she never thought she would get a chance to see herself in such jewelry, but with this product, she finally had,” she says.
the mirror uses various data points to make the jewelry life-like, including the height of the pieces and the quality of the diamonds used. The idea is to depict a piece exactly as it is, including its level of shine. Jewelers can add an unlimited number of images to their virtual inventory, and customers simply swipe and click to try them on. If they’re interested in a certain piece, it can be arranged to view physically.
“Jewellers typically show catalogs or pictures on their phones or iPads, and we realized that even a brand like Tanishq can’t have the same inventory at all its stores,” says Saraogi. “It’s so capital intensive; for jewelry retailers, the biggest cost isn’t real estate, but the cost of transporting and securely storing inventory. We wanted to build something that would work seamlessly and solve a real pain point. Many other existing AR products worked on static images, or instruction-based technology, where a voice asks you to look at a certain angle, turn right or left, which a lot of customers don’t like.”
the mirror also allows jewelers to create computer-aided design (CAD) versions of jewelry sets for customers to try on, which can then be built-in the real world based on feedback. “This closes the gap between real and virtual, as jewelers only have to manufacture the sets they know will sell, preventing wastage of both time and resources,” she adds.
According to Saraogi, an average customer tries on 20 to 25 pieces when using MirrAR, versus three to five with physical trials. “So our product is helping jewelers show 5x more SKUs (stock keeping unit) than they would have,” she says. “About 50 percent of people we surveyed say they feel awkward or tired after trying on five physical pieces at a store.”
StyleDotMe is working on launching similar AR solutions for beauty and sunglasses market by the end of the year and say the products are also helping jewelers penetrate newer markets.
“Initially, we targeted the big-brand jewelers who had multiple stores in Tier-1 and Tier-2 cities,” says Saraogi. “We were zapped to see the sort of demand we’re getting from Tier-3 and Tier-4 towns, where smaller jewelry stores take pride in being the first ones to launch such technology in their towns. They want to be projected as tech-savvy, progressive. We’re in places like Kota, Rajkot, Akola, and it’s amazing to see how people are responding there.”
StyleDotMe recently raised ₹2 crore in funding from Indian Angel Network and angel investors, in a bridge round led by Ambarish Raghuvanshi, former CFO, Info Edge, which runs various consumer internet portals. These funds will be used to bolster operations and set up a B2C web and mobile app, where customers can try on jewelry from various brands from their homes, and place orders on the StyleDotMe platform too. The company claims that its number of clients has grown by 40 percent quarter-on-quarter over the past year.
Jewelry isn’t the only traditional industry that technology is disrupting; it is also spawning a new buzzy vertical in real an estate called PropTech, still at a nascent stage in India.
In the luxury property domain, the challenges for the money-rich, time-poor clients are obvious—HNIs are by and large busy people, who may invest in multiple properties and may not have the time to visit each site they might consider. Brochures and websites can give a limited view. But using AR or VR, buyers can be ‘immersed’ in their projects in the next dimension, and take a walk around not just the property, but also its street, surroundings and so on. Interior projects can be monitored without site visits, and updates visualized in real-time.
“Real estate, especially in India, has been slow to adopt technology, but this is rapidly changing,” says Abhay Kumar, head–marketing, JLL India, a real estate consultancy. “Now, technology is the top investment area for many real-estate players—developers know that they can’t keep doing business as they used to. It’s no surprise that a lot of startups who were earlier working on algorithms for IT players are now building solutions for real estate.”
JLL has partnered with the government’s Invest India mission to launch a PropTech accelerator, and claims to have received 1,500-plus registrations for the first round. Kumar says AR and VR sales experiences are far more effective than brochures and miniature 3D models, helping cut down the transaction process—but even more in demand will be the use of AI, machine learning and the Internet of Things (IoT) in this sector.
“From an occupier perspective, this segment has a far more direct use case, something you will interact with every day,” he says. “We’re seeing Alexa and Siri at all kinds of homes today, but in the luxury segment, things are taken a step further with automation.”
Using IoT-enabled devices, residents can not only map water wastage and energy efficiency in real-time, but also control their home temperature, book parking slots, make sure the lift has arrived even before they reach the lobby, and so on. Luxury developers are investing in cloud-based visitor management solutions at projects too. “This is not something we are seeing in the middle segment, but the luxury segment has definitely started implementing it,” Kumar adds. “Think of the convenience and experience, and also the data insights you can draw using these, from both a buyer and seller perspective. These are no longer technologies of the future.”
Elementary, dear Watson
Tech giant IBM has been working extensively in building what it calls ‘cognitive fashion’. In 2017, it partnered with two major Indian fashion houses to stretch the limits of fashion tech, with the use of IBM Watson, its AI-enabled tool.
With fashion designers Falguni and Shane Peacock, IBM Watson worked to project the future of fashion. Using the Watson visual recognition API, the team scanned 600,000 publicly available
fashion images from 2006 to 2017, from the world’s four biggest fashion weeks—London, Paris, Milan and New York. Similarly, they processed more than 5,000 major Bollywood outfits and studied data from 3,000 Bollywood movie posters across the decades from the 70s to the noughties. IBM provided them with tools to identify color, pattern and silhouette trends, and Watson could use AI to analyze thousands of patterns and create entirely unique ones for the future-collection, showcased at a fashion show to a standing ovation.
“We were lucky to have been the first few to work with AI, and it has opened up a lot of ideas on what we can do with technology,” says Falguni. “For example, if I was working on a purple dress, I could scan through the archives to see all the purple dresses showcased earlier so that I know mine is entirely new. This is one way in which designers and AI can work together… I wouldn’t say AI will take over the designer’s job, but it can make their lives dramatically easier.”
“Watson let us travel back and forth in time and space at an unbelievable speed, letting us study vast amounts of data for both broad trends, as well as an understanding of the more obscure data, too,” adds Shane. “We’re looking forward to extending Watson to other parts of the creative process because the future of cognitive couture is looking fabulous.”
IBM also partnered with couturier Gaurav Gupta for a high-tech art-meets-fashion project: The world’s first AI sari. Powered by IoT, the white sculpted sari-gown had an LED light panel running across it, and the lights would change colors based on different personalities. The sari-gown featured as a live exhibit at the Vogue Women of the Year awards, worn by actor and the event’s emcee, Archie Panjabi.
Using Watson’s personality insights API, the sari’s LED lights would change color for each of the night’s awardees—a color assigned after Watson conducted a detailed study of the person’s social media handles. Watson analyzed social media activity using seven parameters, including effectiveness in organizing thoughts, open-mindedness and originality, confidence and problem solving, action orientation, conscientiousness, openness to possibilities and alternatives and social energy. Each of these traits was mapped to a color most associated with them. So, if Aishwarya Rai Bachchan was red, Shah Rukh Khan was gold. The gown was also used as an interactive art installation, where visitors could plug in their own Twitter handles and have the garment analyze their profiles and change to a color assigned to them.
“What the experience taught me is that the future of design development is definitely technology,” says Gupta. “If I have a mood for love—say neon blue—it could come up with a million print ideas that can be customized in milliseconds. Any human developing that would take days, months. I’m toying with the idea of adding Watson to my design team; it will add a different dimension to my design.”
Brainpower
Imagine knowing what every customer is going to buy before they walk into a store.
A powerful line from a Deloitte report titled ‘Digital transformation–the ultimate challenge for the fashion industry’ pretty much sums it up. The report advocates digital transformation across fashion business functions and stresses the urgency and momentum to ‘re-imagine, reshape and retool for an era in which traditional boundaries are broken’.
Data is the new oil, but few companies know just how to use it. The report says ‘digital clienteling’, or leveraging user information at the convergence of big data analytics, IoT and data science, will help brands better tailor their sales information and products to customers, improving conversion rates and revenues. “A misaligned or generic digital offering may actually widen the digital divide and even pose a threat to brand and reputation,” it says.
A few startups are seeing great interest in solving this problem for luxury brands. Vue.ai, for instance, formed in 2016, works on personalization, product digitization and increases the speed at which you can take a product online, for the fashion industry. It also helps analyze data to increase personalizations, which should eventually lead to conversions. The startup is based between Chennai and San Francisco, and services markets including the US, Europe, Latin America, Japan and the Middle East. Its clients include luxury fashion e-store Pernia’s Pop Up Shop, and it claims to have grown its revenue 3x over the last year. Vue.ai and its parent company, Mad Street Den, raised a Series B round of $17 million in April.
“This year, we’ve broken into India, and it’s become a pull market for us,” says Ashwini Ashokan, founder, and CEO, Vue.ai. “It’s interesting to see how the Indian customer is changing and driving this demand. You’re beginning to see the pull towards aggregation and storytelling. I can safely say that the era of the Flipkart-Myntra discounting driving the market is over.”
Ashokan says about 10 to 15 percent of their total business now comes from India. “This is the year of luxury,” she adds. “Indians are now associating heavily with the value of a brand, between both beauty and fashion. Technology cannot create that demand, but it can create an order of magnitude growth. That’s where we’re focussed—how to send a customer the right thing at the right time.”
To explain, if you go on an eCommerce webpage, it is working quietly to understand you in real-time. Are you looking at pink lehengas? Are you looking at pink lehengas with full sleeves? Or are you not looking at pink lehengas at all, but a particular type of embroidery, which led you to your first two clicks that happened to be on pink. “Every single click is specific to you,” says Ashokan. “If a brand knows who they are producing for, it can influence production based on that, and stop wasteful creation. A lot of products get dumped because there’s no demand. When you’re spending that kind of money, you want each detail to be perfect, and brands must understand that.”
Similarly, London-based BeautyMatchingEngine (BME), run by its Indian-origin founder Nidhima Kohli, says India accounts for its third-largest volume of users. BME, an offshoot of its predecessor MyBeautyMatches, is a new AI-powered product for the beauty industry, which can help companies make hyper-personalized product recommendations to users.
“The beauty industry is behind many others on innovation, but it’s good with PR. It’s tough to make beauty recommendations, because each person might react to it differently,” says Kohli. “For example, we are both Indian, but we live in different climate conditions, we are of different ages and may have different concerns. What works for me will not work for you. Our product takes into account all these factors before filtering down them to recommendations.”
BME also analyses patterns—it noticed, for instance, that a a lot of people buying shampoo for hair fall and dandruff also had acne concerns. “This is data the company can use, and we also help them explain to customers why a particular product is being recommended to them,” she adds.
“Consumers are well-educated now in the beauty market, and companies are beginning to see that gimmicky experiences don’t generate revenue. Every touchpoint needs to count.”
“Ninety percent of people still think that personalization is segmentation,” says Ashokan of Vue.ai. “It’s 2019, that doesn’t work anymore. You can’t tell me that I am just like all these other people.” #MohnishRANotes
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didsbumeare-blog · 6 years ago
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piratskapartiza · 6 years ago
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homepictures · 6 years ago
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26 Interior Decoration For Home Rituals You Should Know In 26 | interior decoration for home
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vicky643 · 4 years ago
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Affordable Sofa Set in Mumbai | 2020 Updated
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Are You in the process of buying new Sofa Set or Sofa Beds online for your home? Online Designer Sofa Set Furniture websites offer a great affordable price, best quality, and variety that makes the trend very popular. These are few websites that provide sophisticated styles of modern furniture. Also Read Sofa Beds Online
#1. Furniturewalla ​​​​​​​
 Furniturewalla is a top brand for Sofa and Designer Furniture, Sofa beds, and more. Online furniture shopping is better and easier day by day. The trend of buying Sofa furniture has evolved with the emergence of e-commerce. In case you want to buy the traditional way, you can shop from furniturewalla stores in Mumbai, Delhi, Bengaluru, and Hyderabad. https://www.furniturewalla.com/ CALL: 80000 33403
2. Peppperfry 
When it comes to furniture, the first name that comes to mind is Pepperfry. The wide range of furniture products includes sofas, chairs, tables, Wooden Sofa Set, tables and more. Apart from that, you can purchase all types of bed sheets, cushions. carpets, home decor, and glassware. You can also avail the EMI payment option. You can visit offline for Latest furniture Designs
3. Hometown 
Hometown is part of the future group. The website offers the widest range in furniture, home furnishings, modular kitchens and more. The store is recognized as a leading brand in the home so you can get more Sofa Design. With Hometown, you also get end-to-end interior decoration services. You can also download the Hometown app to get access to a vast inventory of furniture products.
4.Mumbai Carpenter
 Mumbai Carpenter does many jobs in construction, building or repairing structures, which can mean anything from framing a house to building stairs and door frames to putting in cabinetry or drywall. Mumbai Carpenter might build things out of raw materials, or install pre-built items. We Mostly work with Wooden Dinning Table , but often work with drywall, fiberglass, or other materials. Jobs might be manufacturing table, chair, conference table, office Furniture, House Furniture from the scratch or simply replacing a door frame.
5. Urbanladder
 End your search for unique and affordable furniture with the Urban ladder. The design of all furniture is the most important factor here and Urban Ladders offers you the widest choice in every category. The store promises delivery in 6 to 7 working days to all locations.
6. Durian
 With Durian, choose from thousands of exquisite products from comfortable sofas to ethnic decor and stylish furniture for home and kitchen. Durian has 33 stores across India and the brand has made a successful foray into the eCommerce business by doing digital marketing in Mumbai and one of the amazing things about online furniture shopping is that you can get money-saving deals. And Durian has a dedicated section for deals to help you save on every order.
7. Fabindia
 Fabindia is one of India's largest lifestyle retailers for products that are natural, craft-based and affordable. In the furniture category, you get to shop from a wide range of products for bedroom, dining, living, and study room furniture. To make your furniture shopping hassle-free, set filters like size, color, and budget. One of the biggest benefits of shopping for furniture online is that you can easily browse through products.
8. Woodenstreet
 Jaipur based Online furniture store is co-founded by Lokendra Ranawat, Dinesh Pratap Singh, and Virendra Ranawat. Wooden Street is the first of its website in India that accepts customer modification requests. There is also the option to choose the type of wood, fabric, colour, and finish of the furniture. The website also has a huge collection of ready to order furniture products across categories.
9. Magnolia Home Décor 
The Magnolia furniture store is a versatile collection of furniture, decor and art. From aesthetics to tactility, we specialize in creating rare pieces to inspire lifestyles. A majority of the products at our store in Mumbai have been precisely crafted by the skilled artisans at our workshop. Additionally, our team also curates unique collectibles from various corners of India to build spaces with soul. Drop by our boutique furniture store in South Mumbai, and enjoy the choreographed aesthetics of our space.
10. Baro 
The same people behind the popular Blue Frog have kick-started BARO with works curate especially by Srila Chatterjee from Siddharth Sirohi beautiful designs. The furniture here is made from reclaimed old teak wood and redesigned to give a modern look. They also hold various talks and workshops on furniture here
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tresaaoa688695-blog · 7 years ago
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chandlerdentist4-blog · 7 years ago
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How to Select the top Dental Business office for Dental Treatment/Services?
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Do you need a good dental business office? The best way to select a dentist overseas? The way to pick a dental treatment centre which gives great support? Browsing to the correct dentist? These may be a few of the questions in your mind in case you are trying to find a nicely competent dentist.
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mountaintree49-blog · 7 years ago
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