#Brenda Equihua

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Classy with Jonathan Menjivar (Podcast)

Engineering, Editing, Mixing, Mastering Favorite Episodes: Hemmed In / Common Person < LISTEN HERE > Awards and Mentions: • 2024 Ambie Nominee (Best Scriptwriting, Non-Fiction) • New Yorker: Best Podcasts of 2023 • Vogue Feature & Best Podcasts of 2023 • TIME: 10 Best Podcasts of 2023 (feat. #2) • Latino USA feature

[kuramirocket]

Meet Equihua, the designer turning Mexican culture into high-end fashion

Brenda Equihua (@equihua_official) is an LA-based fashion designer who references her working-class Mexican household in Santa Barbara through her vibrant, colorful high-end pieces.

https://www.instagram.com/equihua_official/?hl=en

https://equihua.us/

Storytelling and cultural preservation is a huge part of Equihua’s work, especially when it comes to her Mexican upbringing in Santa Barbara.

“My entire life has been just me carrying my ideas for so long,” Equihua explains. “When I was in school you were taught that these are the references that are important and relevant, and these [other] references, they’re not a part of this world.”

Equihua has collected memories throughout her life, storing them as inspiration for her works. “Every idea that I couldn’t use, every memory that wasn’t considered relevant, it went in this closet,” she explains. “I couldn’t put any more in there. I had to just open that door and let everything out.”

Now mining her memories for inspiration, she imbues her pieces with Chicanx culture, merging Mexican folk art with high-end fashion.

Equihua sources inspiration in everything from “childhood memories, scents, dresses, jokes I remember,” and ultimately creates “magic” out of them.

“To have an idea and make it come to life, it’s like being a magician,” she shares. “That’s the biggest luxury of my life: to create the things that are in my mind.”

But nostalgia isn’t the only thing that stirs Equihua. She’s very forward thinking and is aware of all the experiences in front of her that have yet to inspire her work.

“I’m gonna have ideas forever, because I have endless memories,” Equihua tells In The Know. “I also have experiences that I’ve never even had before that are gonna inspire me, and I want to make those too.”

[cathnews]

Mary returns as an icon for pop stars and social justice warriors

Mary returns as an icon for pop stars and social justice warriors

Lil Nas X, Bad Bunny and Princess Nokia all work their spirituality into their music, but you’re not likely to think of them as virginal. They are nonetheless helping to spread a craze for Mary, mother of Jesus, wearing designer Brenda Equihua’s splashy coats made from San Marcos cobijas: blankets found in many Latinx homes that commonly feature the Virgin of Guadalupe. For Equihua, Mary’s appeal…

[fashion-sight]

Princess Nokia Leans Into French-Girl Style at Paris Fashion Week - Vogue.com

Vogue.com

Princess Nokia Leans Into French-Girl Style at Paris Fashion Week Vogue.com But lest anyone think Frasqueri has lost touch with her hometown roots, she finished off the look with a fresh pair of Chanel sneakers and a rosy Equihua blanket coat, which designer Brenda Equihua makes from San Marcos blankets. Nokia may be dressing ...