#Bill McDermond

[butterbourbonandothersins]

Sagamore Spirit Rye Whiskey

When the founders of the distillery began their whiskey-making journey, they weren't just interested in creating a product; they wanted to resurrect Maryland's whiskey heritage, and they did.

Sagamore Spirit Rye Whiskey’s subtle fruitiness makes it a sippable, easy-to-enjoy rye whiskey. Image Credit: https://www.instagram.com/p/CqOc64IOiO3/ Sagamore Spirit Rye Whiskey is a relatively new entrant in the world of American whiskey. Produced by Sagamore Spirit, a Baltimore-based distillery, Sagamore Spirit Rye has quickly made a name for itself with its smooth taste and high quality. A…

[digitalmark18-blog]

How to Write a Business Letter That Won’t Get Ignored

New Post has been published on https://britishdigitalmarketingnews.com/how-to-write-a-business-letter-that-wont-get-ignored/

How to Write a Business Letter That Won’t Get Ignored

Nowadays, writing a letter can seem completely archaic. I mean, do people even send mail anymore or do they only communicate through email and messaging?

In the business world, letters are actually still crucial for collaboration. To convince someone to offer you a job, you need to write them a compelling cover letter. And to persuade someone to speak at your company’s event, you need to write a gripping pitch.

A lot of professionals overlook the importance of writing high-quality business letters because they seem outdated. As a result, most people don’t actually know how to write one.

Fortunately, if you’re in the same boat, we’ve got you covered. Below, we’ll teach you how to craft a persuasive business letter for any purpose and situation.

How to Format a Business Letter

Write the date and your recipient’s name, company, and address.

Choose a professional greeting, like “Dear,”.

Craft a compelling introduction.

State your intent in the letter’s body text.

End your letter with a strong call-to-action.

Choose a professional closing, like “Sincerely,”.

Physically sign the letter with your signature.

Type your name, address, phone number, and email address.

To teach you how to write a business letter in more detail than the snippet above, let’s take a look at a letter I wrote to Dharmesh Shah, HubSpot’s CTO, when I was a wide-eyed college student trying to convince him to speak at my school.

I’ll analyze the most important parts of my letter — the introduction, body text, and call-to-action — and explain how and why they can strengthen your own business letters.

Business Letter Example

October 1, 2016

Dharmesh Shah

HubSpot

25 First Street,

Cambridge, MA 02141

Dear Mr. Shah,

When my freshman year of college ended, I was fortunate enough to work as a digital marketing intern at a startup called SlideBatch. They were introducing a new content marketing tool to the market, and my job was to apply that tool to their clients’ social media marketing campaigns and prove that SlideBatch was an effective marketing solution. I was so excited to get to work, but I had one small problem. I didn’t know what content marketing was. So, I did some research on the Internet and discovered HubSpot’s Marketing blog.

Fast forward a year and half, and I’m still reading HubSpot’s Marketing blog and leveraging its insights at my third digital marketing internship. Reading your blogs changed my life. I entered college believing financial advising was my destiny. But, after learning about HubSpot’s inbound marketing philosophy — how helping people is the ultimate way to increase brand trust and engagement — I was hooked. Shortly after my internship with SlideBatch ended, I decided to pursue digital marketing instead of financial advising. I’ve haven’t looked back since.

HubSpot’s influence on my life is the reason I’m writing to you today. I’m certain if you spoke at my school, DePauw University, about your life, HubSpot, and the inbound marketing philosophy, there would be hundreds of undecided students who start pursuing digital marketing. I know this because DePauw’s McDermond Speaker Series is one of the best platforms for business leaders to showcase their passion for their industry, company, and work. Brad Stevens of the Boston Celtics, Angie Hicks of Angie’s List, and Bill Rasmussen of ESPN have all successfully used the McDermond Speaker Series to inspire the world’s next generation of business leaders, and I know you could, too.

We would be honored if you spoke at our school. Thank you for your time and consideration, and we look forward to hearing from you!

Sincerely,

Clifford Chi

313 South Locust St.

Greencastle, IN 46136

555-555-5555

cliffordchi@aim.com

Introduction (first and second paragraphs)

To instantly grab Dharmesh’s attention and entice him to read the rest of my letter, you’ll notice I didn’t lead with the standard “I’m writing to you today because…” introduction. Instead, I engaged him with a story about how I discovered HubSpot and how his company changed my life. I thought this would strongly resonate with him because I assumed, as a co-founder of HubSpot, he would love to see how his life’s work has benefited others.

In your own business letters, you don’t necessarily need to tell a story to immediately hook your reader and persuade her to read on. But you should definitely describe how she’s made an impact on your life. This is what will truly grab and hold her attention.

Body text (third paragraph)

After my introduction, I swiftly segued into why I was writing to Dharmesh — to ask him to speak at my school. Personal anecdotes are an effective way to engage readers, but I’d lose Dharmesh’s attention if I didn’t cut to the chase.

Once I stated my letter’s intent, I quickly pitched the benefits of speaking at my school and bolstered the reputation of my school’s speaker series. By emphasizing how speaking at my school could inspire hundreds of students to pursue digital marketing and highlighting the group of impressive speakers Dharmesh could join, I focused on the dividends he would reap from being a McDermond Series Speaker, rather than how my school would benefit from his guest appearance.

So whether you’re trying to convince someone to hire you or speak at your school, you must first persuade your reader that doing what you ask of them will ultimately benefit them and be in their best interest.

Call-to-action (fourth paragraph)

In my last paragraph, I politely ask Dharmesh to speak at my school again.  Even though I already asked him this earlier, it’s important I end my letter with a clear next step. It packs more of a punch and crystalizes the desired action in his mind.

Strong call-to-actions are a crucial element of a persuasive business letter. Because if you don’t tell your reader what to do next, you might as well have never written your letter in the first place.

Source: https://blog.hubspot.com/marketing/how-to-write-business-letter

[ageloire]

How to Write a Business Letter That Won’t Get Ignored

Nowadays, writing a letter can seem completely archaic. I mean, do people even send mail anymore or do they only communicate through email and messaging?

In the business world, letters are actually still crucial for collaboration. To convince someone to offer you a job, you need to write them a compelling cover letter. And to persuade someone to speak at your company’s event, you need to write a gripping pitch.

A lot of professionals overlook the importance of writing high-quality business letters because they seem outdated. As a result, most people don’t actually know how to write one.

Fortunately, if you're in the same boat, we've got you covered. Below, we'll teach you how to craft a persuasive business letter for any purpose and situation.

How to Format a Business Letter

Write the date and your recipient's name, company, and address.

Choose a professional greeting, like “Dear,”.

Craft a compelling introduction.

State your intent in the letter’s body text.

End your letter with a strong call-to-action.

Choose a professional closing, like “Sincerely,”.

Physically sign the letter with your signature.

Type your name, address, phone number, and email address.

To teach you how to write a business letter in more detail than the snippet above, let's take a look at a letter I wrote to Dharmesh Shah, HubSpot’s CTO, when I was a wide-eyed college student trying to convince him to speak at my school.

I’ll analyze the most important parts of my letter -- the introduction, body text, and call-to-action -- and explain how and why they can strengthen your own business letters.

Business Letter Example

October 1, 2016

  Dharmesh Shah

HubSpot

25 First Street,

Cambridge, MA 02141

  Dear Mr. Shah,

When my freshman year of college ended, I was fortunate enough to work as a digital marketing intern at a startup called SlideBatch. They were introducing a new content marketing tool to the market, and my job was to apply that tool to their clients’ social media marketing campaigns and prove that SlideBatch was an effective marketing solution. I was so excited to get to work, but I had one small problem. I didn’t know what content marketing was. So, I did some research on the Internet and discovered HubSpot’s Marketing blog.

Fast forward a year and half, and I’m still reading HubSpot’s Marketing blog and leveraging its insights at my third digital marketing internship. Reading your blogs changed my life. I entered college believing financial advising was my destiny. But, after learning about HubSpot’s inbound marketing philosophy -- how helping people is the ultimate way to increase brand trust and engagement -- I was hooked. Shortly after my internship with SlideBatch ended, I decided to pursue digital marketing instead of financial advising. I’ve haven’t looked back since.

HubSpot’s influence on my life is the reason I’m writing to you today. I’m certain if you spoke at my school, DePauw University, about your life, HubSpot, and the inbound marketing philosophy, there would be hundreds of undecided students who start pursuing digital marketing. I know this because DePauw’s McDermond Speaker Series is one of the best platforms for business leaders to showcase their passion for their industry, company, and work. Brad Stevens of the Boston Celtics, Angie Hicks of Angie’s List, and Bill Rasmussen of ESPN have all successfully used the McDermond Speaker Series to inspire the world’s next generation of business leaders, and I know you could, too.

We would be honored if you spoke at our school. Thank you for your time and consideration, and we look forward to hearing from you!

Sincerely,

  Clifford Chi

313 South Locust St.

Greencastle, IN 46136

555-555-5555

cliffordchi@aim.com

Introduction (first and second paragraphs)

To instantly grab Dharmesh’s attention and entice him to read the rest of my letter, you'll notice I didn’t lead with the standard "I’m writing to you today because…” introduction. Instead, I engaged him with a story about how I discovered HubSpot and how his company changed my life. I thought this would strongly resonate with him because I assumed, as a co-founder of HubSpot, he would love to see how his life’s work has benefited others.

In your own business letters, you don’t necessarily need to tell a story to immediately hook your reader and persuade her to read on. But you should definitely describe how she’s made an impact on your life. This is what will truly grab and hold her attention.

Body text (third paragraph)

After my introduction, I swiftly segued into why I was writing to Dharmesh -- to ask him to speak at my school. Personal anecdotes are an effective way to engage readers, but I’d lose Dharmesh’s attention if I didn’t cut to the chase.

Once I stated my letter’s intent, I quickly pitched the benefits of speaking at my school and bolstered the reputation of my school’s speaker series. By emphasizing how speaking at my school could inspire hundreds of students to pursue digital marketing and highlighting the group of impressive speakers Dharmesh could join, I focused on the dividends he would reap from being a McDermond Series Speaker, rather than how my school would benefit from his guest appearance.

So whether you’re trying to convince someone to hire you or speak at your school, you must first persuade your reader that doing what you ask of them will ultimately benefit them and be in their best interest.

Call-to-action (fourth paragraph)

In my last paragraph, I politely ask Dharmesh to speak at my school again.  Even though I already asked him this earlier, it's important I end my letter with a clear next step. It packs more of a punch and crystalizes the desired action in his mind.

Strong call-to-actions are a crucial element of a persuasive business letter. Because if you don't tell your reader what to do next, you might as well have never written your letter in the first place.

from Marketing https://blog.hubspot.com/marketing/how-to-write-business-letter

[lindyhunt]

How to Write a Business Letter That Won’t Get Ignored

Nowadays, writing a letter can seem completely archaic. I mean, do people even send mail anymore or do they only communicate through email and messaging?

In the business world, letters are actually still crucial for collaboration. To convince someone to offer you a job, you need to write them a compelling cover letter. And to persuade someone to speak at your company’s event, you need to write a gripping pitch.

A lot of professionals overlook the importance of writing high-quality business letters because they seem outdated. As a result, most people don’t actually know how to write one.

Fortunately, if you're in the same boat, we've got you covered. Below, we'll teach you how to craft a persuasive business letter for any purpose and situation.

How to Format a Business Letter

Write the date and your recipient's name, company, and address.

Choose a professional greeting, like “Dear,”.

Craft a compelling introduction.

State your intent in the letter’s body text.

End your letter with a strong call-to-action.

Choose a professional closing, like “Sincerely,”.

Physically sign the letter with your signature.

Type your name, address, phone number, and email address.

To teach you how to write a business letter in more detail than the snippet above, let's take a look at a letter I wrote to Dharmesh Shah, HubSpot’s CTO, when I was a wide-eyed college student trying to convince him to speak at my school.

I’ll analyze the most important parts of my letter -- the introduction, body text, and call-to-action -- and explain how and why they can strengthen your own business letters.

Business Letter Example

October 1, 2016

  Dharmesh Shah

HubSpot

25 First Street,

Cambridge, MA 02141

  Dear Mr. Shah,

When my freshman year of college ended, I was fortunate enough to work as a digital marketing intern at a startup called SlideBatch. They were introducing a new content marketing tool to the market, and my job was to apply that tool to their clients’ social media marketing campaigns and prove that SlideBatch was an effective marketing solution. I was so excited to get to work, but I had one small problem. I didn’t know what content marketing was. So, I did some research on the Internet and discovered HubSpot’s Marketing blog.

Fast forward a year and half, and I’m still reading HubSpot’s Marketing blog and leveraging its insights at my third digital marketing internship. Reading your blogs changed my life. I entered college believing financial advising was my destiny. But, after learning about HubSpot’s inbound marketing philosophy -- how helping people is the ultimate way to increase brand trust and engagement -- I was hooked. Shortly after my internship with SlideBatch ended, I decided to pursue digital marketing instead of financial advising. I’ve haven’t looked back since.

HubSpot’s influence on my life is the reason I’m writing to you today. I’m certain if you spoke at my school, DePauw University, about your life, HubSpot, and the inbound marketing philosophy, there would be hundreds of undecided students who start pursuing digital marketing. I know this because DePauw’s McDermond Speaker Series is one of the best platforms for business leaders to showcase their passion for their industry, company, and work. Brad Stevens of the Boston Celtics, Angie Hicks of Angie’s List, and Bill Rasmussen of ESPN have all successfully used the McDermond Speaker Series to inspire the world’s next generation of business leaders, and I know you could, too.

We would be honored if you spoke at our school. Thank you for your time and consideration, and we look forward to hearing from you!

Sincerely,

  Clifford Chi

313 South Locust St.

Greencastle, IN 46136

555-555-5555

cliffordchi@aim.com

Introduction (first and second paragraphs)

To instantly grab Dharmesh’s attention and entice him to read the rest of my letter, you'll notice I didn’t lead with the standard "I’m writing to you today because…” introduction. Instead, I engaged him with a story about how I discovered HubSpot and how his company changed my life. I thought this would strongly resonate with him because I assumed, as a co-founder of HubSpot, he would love to see how his life’s work has benefited others.

In your own business letters, you don’t necessarily need to tell a story to immediately hook your reader and persuade her to read on. But you should definitely describe how she’s made an impact on your life. This is what will truly grab and hold her attention.

Body text (third paragraph)

After my introduction, I swiftly segued into why I was writing to Dharmesh -- to ask him to speak at my school. Personal anecdotes are an effective way to engage readers, but I’d lose Dharmesh’s attention if I didn’t cut to the chase.

Once I stated my letter’s intent, I quickly pitched the benefits of speaking at my school and bolstered the reputation of my school’s speaker series. By emphasizing how speaking at my school could inspire hundreds of students to pursue digital marketing and highlighting the group of impressive speakers Dharmesh could join, I focused on the dividends he would reap from being a McDermond Series Speaker, rather than how my school would benefit from his guest appearance.

So whether you’re trying to convince someone to hire you or speak at your school, you must first persuade your reader that doing what you ask of them will ultimately benefit them and be in their best interest.

Call-to-action (fourth paragraph)

In my last paragraph, I politely ask Dharmesh to speak at my school again.  Even though I already asked him this earlier, it's important I end my letter with a clear next step. It packs more of a punch and crystalizes the desired action in his mind.

Strong call-to-actions are a crucial element of a persuasive business letter. Because if you don't tell your reader what to do next, you might as well have never written your letter in the first place.

[topinforma]

New Post has been published on Mortgage News

New Post has been published on http://bit.ly/2q2YheR

under-armour-sagamore-spirit-debuts-its-port-covington-distillery

April 21–Sagamore Spirit, Under Armour CEO Kevin Plank’s whiskey company, showed off its new distillery along the Patapsco River on Thursday, as the facility prepares to open to the public on Friday.

The Sagamore Spirit Distillery, located at 301 E. Cromwell St., is the first new building in the Port Covington development envisioned by Plank and his private real estate firm, Sagamore Development Co. The project is to include a new headquarters campus for Under Armour as well as offices, residences, stores and recreational amenities such as trails and fields at an estimated total cost of $5.5 billion.

The distillery will be open daily for tours and tastings of the Sagamore Rye whiskey it began selling last May.

The tour will take guests on an hourlong walk through the whiskey-making process, starting in a visitors center featuring a history wall that tells the story of distilling in Maryland.

The state was home to 44 distilleries before Prohibition, including at least 13 in Baltimore, according to Sagamore. They were converted to ethanol plants during World War II, and a few resumed making whiskey when the war ended.

“We can now remind the world that Maryland is back on the map as the premier distiller of rye whiskey,” said Sagamore Spirit President Brian Treacy at Thursday’s ribbon-cutting event for the facility.

Plank and Bill McDermond, a friend from Plank’s time at Fork Union Military Academy, founded Sagamore Spirit in 2013 with a mission of restoring Maryland’s whiskey distilling tradition. The company broke ground on the facility in 2015 and its rye whiskey hit shelves last year.

Tours of the new facility will take guests through the 22,000-square-foot distillery building, where the process starts with Sagamore’s 6,000-gallon mash cooker and nine 6,500-gallon fermenting tanks. The star of the room is a 40-foot mirrored-finish copper column still, made by Kentucky-based Vendome Copper and the only one of its kind in the world, according to Sagamore.

Guests also can check out a 250-gallon copper pot still, which will be used for research and development, seasonal releases and new spirits.

The processing building is where Sagamore’s whiskey is put into barrels and mixed with water from Sagamore Farms, Plank’s horse breeding and training facility in Baltimore County. The water is stored in a 120-foot-high water tower on the property. Guests also will be able to see how the whiskey is bottled.

The tasting room will offer visitors the opportunity to try the finished product. Bottles will be available for sale, too. A restaurant and event space are expected to open this fall.

At the distillery’s ribbon-cutting Thursday, Rep. C.A. Dutch Ruppersberger, Lt. Gov. Boyd Rutherford, and Baltimore Mayor Catherine Pugh applauded Port Covington as a job creator and tourism driver.

The distillery has 50 employees, and officials said it is expected to draw 100,000 visitors a year for tastings and tours.

The distillery will be open daily for tours and tastings from 10 a.m. to 5 p.m., and the visitors center will be open from 9:30 a.m. to 6:30 p.m.

Starting Monday, tickets will be $15, with discounts for service members and those under 21. They can be reserved online at sagamorespirit.com or by calling 410-624-7488. The distillery is offering free tours this Friday through Sunday.

[email protected]

twitter.com/sarahgantz

___

(c)2017 The Baltimore Sun

Visit The Baltimore Sun at www.baltimoresun.com

Distributed by Tribune Content Agency, LLC.

© Tribune Content Agency, source Regional News

[baltimorecheckbook]

'Maryland rye is back,' Sagamore Spirit president declares at distillery opening (Video)

Brian Treacy remembers the first call he got from Kevin Plank four years ago. Plank, the CEO of Under Armour, had an idea to bring rye whiskey distilling back to Maryland, and he wanted Treacy to get involved immediately. Treacy was working at the time in Arizona, and flew out to Baltimore three days after he got the call to hear the full pitch from Plank and Sagamore Spirit co-founder Bill McDermond. Immediately, he was hooked. "I dropped everything to move out here," Treacy said. Above, watch…

from http://www.bizjournals.com/baltimore/news/2017/04/20/maryland-rye-is-back-sagamore-spirit-president.html?ana=RSS%26s=article_search