#BestDigitalCampaigns

[campaignsoftheworld]

Space for Paws - help farm animals live in more humane conditions

Four Paws, an NGO that fights for animal rights, needs funds to help farm animals live in more humane conditions. Space for Paws, they decided to partner up with Lufthansa, using their booking page to create a smart and simple donation process. The more legroom people add, the more money they're donating to make more spacious and livable conditions for farm animals.

Credits Brand: https://www.four-paws.org/ School: Miami Ad School, Europe Copywriter: Elena Chiaradia Copywriter: Adam Braun Art Director: Simon Herret Tags: Lufthansa, Deutsche Lufthansa, Four Paws, NGO, Animal rights, Donation Campaign, Space for Paws, Digital, Best Digital Campaigns, Best Online marketing strategies, social media campaigns Read the full article

[digitalmonsterorg]

Best Viral Social Media Marketing Campaigns of 2017 to Get Your Creative Juices Flowing

Every marketer wants his marketing campaign to go viral. With social media marketing, there is a possibility to deliver a viral campaign without bringing out the war chest. A viral social media marketing campaign can help you achieve results better than the entire year’s marketing effort. However, designing a viral SMM campaign is no easy task. It requires a carefully crafted strategy, attention to detail, understanding of social media audience, impeccable execution, and an 'outside the box' idea. While the requirements may appear overwhelming, every year, hundreds of marketers achieve this feat. At the core of these viral campaigns are some very innovative ideas. After scouring the web and reviewing hundreds of social media marketing campaign, we have compiled the list of 5 best viral campaigns that will get your creative juices flowing and help you can think outside the box. Jollibee

Jollibee is a Filipino fast-food giant and it is very likely that you have already seen their viral videos. The company managed to create not one, but two viral campaigns in 2017. The fast-food company chose to associate itself with the Filipino lifestyle by highlighting the victories, challenges, and unique love stories of the local people. The company managed seamless brand integration in the video series it launched during the valentine in 2017. The videos were inspired by true love stories and invoked emotions in the viewers. Both the videos generated a lot of buzz on social media with over five million views. It also got coverage from mainstream media like the CNN. The key takeaway from this campaign is that it pays to remain true to the media that is being created. The makers focussed on reliability and authenticity without focussing on the results. It played on the nostalgia and past experience of the viewers which resulted in a phenomenal success for the campaign. We Are Here – Airbnb

Airbnb has been an innovator in hospitality domain, but its marketing campaigns every year are nothing short of brilliance. Airbnb gave a whole new meaning to the term ‘experiential marketing’ with its ‘We Are Here campaign.’ This campaign was to celebrate the launch of new Trips platform that allowed travellers to explore local experiences with local people. As a part of this social media marketing campaign, six unique films from six different cities were created live on Facebook making the viewer feel that they were exploring along with the videographer. This brilliant marketing strategy saw six million people participate in the span of 24 hours alone. People from around the world engaged with this live video on Facebook. The key takeaway from this campaign is that ‘inferred participation’ was introduced as a new method of engagement. Instead of asking for the video to be shared, Airbnb successfully got organic participation. The campaign was also the recipient of several notable awards in 2017. Airbnb also launched a successful Instagram campaign called #WeAccept in the same year. Gucci

  It is no secret that memes and animated GIFs are loved on social media, especially by the millennials. They easily receive far more shares and likes than other forms of media. Gucci used this trend on the internet to their advantage. Gucci launched the latest collection of its watches called Le Marche des Merveilles followed by the Instagram campaign. Gucci started a campaign called ‘That Feeling When Gucci’ or #TFWGucci to depict how it felt to wear luxury fashion watches. Acclaimed internet artist such as William Ndatila, Alec Soth, and photography team of Mitra Saboury & Derek Paul Jack Boyle was commissioned to create memes. The memes were the reflection of the brand by being direct and blunt.

  The key takeaway from this campaign is that it was created to make use of the latest trends of social media without losing the core value of the brand. The campaign made fun of the status of wearing Gucci while reinforcing the prestige of the same. It revealed that being true to your audience can pay off quite well. DeleteUber The Delete Uber campaign was as the name suggests, not a marketing campaign by the company but an organic campaign. We felt there was a need to include this in the list for a reason other than being an effective social media campaign. This organic Twitter campaign reveals the fact that companies need to watch their steps in the current sage of social media as one wrong move can highly damage its reputation. The DeleteUber trend started due to the taxi aggregator’s response to the strike by NY taxi workers. The NYC taxi strike was organised in response to the ‘Muslim ban’ announced by the US president Donald Trump. Following the tweet by NY taxi workers announcing a strike, Uber tweeted that the surge pricing in the strike region was turned off. The reaction to this was swift and #DeleteUber began trending on Twitter within no time. People began not just uninstalling the app, but cancelling their Uber accounts too. The key takeaway from this campaign is that at times perception can have a greater impact than the actual intent. In this case, it is possible that Uber had their heart in the right place, but ended up complicating the matter on social media.

Notably, not just Uber, but several companies have made this error resulting in such negative trends on social media. Uber has been a regular offender with #BoycottUber #F**KUber and #UberCrimes being some major negative trends against the company. Heineken – Worlds Apart Today, we live in a polarised world where people have a wide range of beliefs. Heineken used the trend of conducting ‘social experiments’ to show an alternative. In its campaign ‘Worlds Apart’, Heineken brought together people of opposing views to undertake a simple task together. Heineken wanted to prove that even people with most opposing views can find a common ground to discuss. Two strangers were asked to put together furniture and then views of both the participant on a particular subject were revealed. Each of them was then given an option to walk away or discuss their views over a beer. This was refreshing from the heated discussions we see on the TV or the internet. The campaign was widely successful with over 14 million views. The key takeaway from this campaign is that it pays to break the barriers and the set rules. While everyone thought raging debates were the only form of discussion, Heineken showed what it meant to engage and discuss with another human being. To create a viral social media marketing campaign, marketers should think about creating content that leaves a lasting impression and keeps people talking for a while. Social media is a dynamic and what works today may not work tomorrow. No one can predict what will turn viral, the only thing that remains constant is creating engaging and unique content. Read the full article

[campaignsoftheworld]

PornHub - The Dirtiest Porn Ever | Get down and dirty

At Pornhub, we’re all about getting dirty. But when it comes to the millions of tons of waste that wash up on the world’s shores each year, we could all stand to clean up our act. That’s why we teamed up with porn power couple LeoLulu to create The Dirtiest Porn Ever: An adult film shot on one of the most polluted beaches in the world. And to help clean it up… we want you to get down and dirty. Watch the video on Pornhub, and for every view we’ll make a donation to Ocean Polymers to help them in their effort to help preserve our oceans and beaches! Credits Client: PornHub Campaign: The Dirtiest Porn Ever Advertising Agency: Officer & Gentleman, Madrid, Spain Executive Creative Directors: Javi Iñiguez de Onzoño, Alex Katz Managing Director: José Ortiz Account Executive: Alba Domínguez Art Director: Luis Álvarez Copywriter: Mónica Gramunt Agency Producer: Beto P.F. Production Company: Tsunami Film House Director: Juan Gama de Cossío Cinematographer: Paco Gelardo Film Editor: Alberto Sobreviela Postproduction: Lag, Javier G. Blasco VFX: Juls Gars/ Alberto Sobreviela Colorist: David Castañón Animation: Vladimir Marchukov Tags: Digital, Spain, Media, PornHub, Officer & Gentleman, PornHub, The Dirtiest Porn Ever, Best Digital Campaigns, Digital Marketing Trends, Best Online marketing strategies, social media campaigns Read the full article

[campaignsoftheworld]

Unilever: SHOP2GIVE #AddDreamsToCart

There are 2.8M out-of-school Filipino children. Last August 20, Unilever launched SHOP2GIVE #AddDreamsToCart: A 24-hour E-commerce campaign where a portion of every purchase of a Unilever product goes to UNICEF to bring back some of them to school. In this campaign, the logos of 36 Unilever products and all its SKUs were hand-drawn, and their names changed to names of kids: “Ponds” became “Pam,” “Dove” became “Diane,” “Sunsilk” became “Sunshine,” even “St. Ives” turned to “Yvette." The agency convinced Unilever to allow these logo violations to happen so the children Filipinos could help through the campaign could be personified, making shoppers buy into the cause and purchase the products.

Drawings of these products with kid-name logos were splashed across all of the Unilever brands' social assets, the E-commerce site, Manila's billboards, and other collaterals in the lead-up to the event, and the actual day of SHOP2GIVE itself. Unilever and Lazada once again aim to invite millions of Filipinos to extend a helping hand with the click of a button.

Tags: UNICEF, Unilever, SHOP2GIVE, #AddDreamsToCart, Filipino, Digital Campaign, Best Digital Campaigns, Digital Marketing Trends, Best Online marketing strategies, social media campaigns Read the full article

[campaignsoftheworld]

Human Rights Foundation - Flash Drives for Freedom, It’s literally a key that will unlock a new world for North Koreans

Flash Drives for Freedom is a Human Rights Foundation project that uses donated USBs to bring information into North Korea, in partnership with Forum 280 and USB Memory Direct. Donate USB drives to help us smuggle outside information into North Korea. Believe it or not, USBs are a significant form of sharing information in North Korea. Many citizens have devices with USB ports. So for many years, North Korean defectors have organized efforts to smuggle outside info into North Korea on USB drives to counter Kim Jong-un’s constant propaganda. But these groups were buying USB drives at cost with limited resources. Flash Drives For Freedom is a campaign that travels the world inspiring people to donate their own USB drives. As a collaboration between the Human Rights Foundation, Forum 280, and USB Memory Direct, Flash Drives for Freedom is significantly increasing the capacities of these North Korean defector groups. Read More Here Credits Advertiser: Human Rights Foundation Campaign: Flash Drives for Freedom Advertising Agency: Buena, USA Founder/Creative Director: Doug Burnett Executive Creative Director: Jon Wyville Executive Creative Director: Dave Loew Creative Director: Soham Chatterjee Creative Director: Julio D’Alfonso Executive Producer: Juan Woodbury Senior Producer: Joe Maggiore Senior Producer: Rena Dusenbury Production Studio: Bridgewater Studios President/CEO: Thor Halvorssen Chief Strategy Officer: Alex Gladstein Director of Programs: Andrea Austin Director of Outreach: Jim Warnock Editor: Nick Choiu Sound Mixing- Mike Regan Founder & CEO, Forum 280 : Trevor Cornwell Chief Technology Officer: Nicholas Moller Tags: Best Digital Campaigns, USB, Donate USB, Flash Drives for Freedom, Human Rights Foundation, North Korea, Kim Jong-un Read the full article

[campaignsoftheworld]

Sony Pictures created world’s most secretive application portal on the Internet for Men In Black International

Sony Pictures India has joined hands with Dentsu Webchutney, the digital agency from Dentsu Aegis Network, to create the world’s most secretive application portal on the Internet, accessible by all but only found by a few. #MIBInternational Sony Pictures Entertainment India has been a pioneer in breakthrough initiatives that engage audiences, bringing fans closer to their beloved movies. Taking this enviable legacy forward, Sony Pictures India in collaboration with Dentsu Webchutney, launched yet another innovative drive for the much-awaited action flick 'Men In Black: International'. What if the world’s most secret organization decided to recruit new agents to take care of other intergalactic threats coming at our planet? The team of Sony Pictures India decided to go all incognito with their Digital marketing initiative. The activity was kicked off when a strange video of a senior MIB agent did the rounds on the internet, asking all MIB fans to find the hidden website and get a chance to finally don the iconic MIB suit. While the man speaks in a foreign tongue, his appeal was understood far and wide, leading to millions of fans to use every trick in the book to find this hidden website. This video soon snowballed hijacking chat threads, comment sections and every other conversation in the country. While the frustrated crowd searched high and low, a smart few remembered the true ethos of the organization – saving the world from the shadows. Basically, being incognito. The real MIB recruitment website only opened up when users accessed it via the incognito a.k.a private mode of their browsers. The chosen few who proved themselves to be the crème de la crème of fans got a chance to bypass challenges on their way to win an all-expense-paid MIB themed international trip to London and Paris. #MIBInternational #GetIntoMIB #MenInBlack Men In Black International | Be a part of MIB India Campaign Website Shony Panjikaran, Director & Head of Marketing, Sony Pictures Entertainment India says, "The Men In Black franchise is a global phenomenon that appeals to audiences across ages. And with this unique promotion, we wanted to give fans an opportunity to don the iconic MIB suit in London. With MIB, we have rolled out multiple innovations on the digital platform, and by looking at the massive response to the same, we feel quite confident about the success of the film at the Box-office.” Pravin Sutar, Executive Creative Director, Dentsu Webchutney said, “The MIB franchise is one of the most iconic franchises etched into our imagination. So, when we got the opportunity, we decided to give fans a feel of what a MIB agent goes through. At Dentsu Webchutney, we have been pioneering the field of digital innovations and with this campaign, we have hit that nail on the head, again.” Tags: Men In Black International, MIB, Sony, Digital Innovations, Sony Pictures Entertainment, Best Digital Campaigns, Digital Marketing, Best Online marketing strategies, #MIBInternational Read the full article

[campaignsoftheworld]

Kieser Training: Read Upright

The Kieser Training: Read Upright campaign rewards smartphone users with good posture by offering free articles. Credits Brand: Kieser Training Campaign: Read Upright Advertising Agency: Heimat Zurich, Zurich, Switzerland Creative Directors: Simon Rehsche, Nico Ammann, Leander Schmalfuss Art Director: Benjamin Hofmann Digital Director: Lukas von Wartburg Tags: Digital, Switzerland, Recreation, Leisure, Kieser Training, Heimat, smartphone, Kieser Training Read Upright, Best Digital Campaigns, Best Online marketing strategies Read the full article

[campaignsoftheworld]

Dentsu Aegis Network dominates Goafest 2019; bags 56 metals

With 40 metals in its kitty, Dentsu Webchutney, the digital agency from the house of Dentsu Aegis Network (DAN), has been named the ‘Digital, PR and Direct Specialist of the Year’ at the Goafest 2019 edition. While WATConsult and Isobar have bagged 4 awards each, Carat has brought home 3 metals. Happy mcgarrybowen and Dentsu Impact followed suit with 2 metals and 1 metal respectively. With wins across an entire gamut of categories — ranging from digital and PR to direct and media — DAN has proven its prowess across categories. Additionally, Dentsu Grant, the creative agency from Sri Lanka also won 2 metals in the South Asia category. Overall, DAN has won the maximum number of metals as a group at the Goafest Abbys this year with 15 Gold, 15 Silver and 26 Bronze wins – a total of 56 metals in its pool.

Tags: Dentsu Aegis Network, digital agency, Dentsu Webchutney, WATConsult, Isobar, Carat, Happy mcgarrybowen, Dentsu Impact, PR Agencies, Dentsu Grant, Goafest 2019, Goafest awards, Goafest 2019 winners, Goafest winners 2019, Best Digital Campaigns, Digital Marketing Trends, Best Online marketing strategies, social media campaigns, Latest Marketing News, Advertising Agency News, Latest Tech News, Brand News, Abby Awards Read the full article

[campaignsoftheworld]

Baterade by Pornhub: Now You’ll Love Again

Pornhub brought people together from around the world to introduce Baterade. The first isotonic beverage that helps the world recover all its fluids… ALL of them. Baterade by Pornhub Because it’s a real drain. Now you’ll love again. "Introducing Baterade, the first isotonic beverage that helps both men and women recover all their fluids (ALL of them) after any physical activity, from playing pocket hockey to beating on your sparring partner. Only Baterade’s clinically proven formula can help you refill all the life-giving fluids you need to go at it again and again. Try all three of our tropical flavours today, including Papaya Squirt, Banana Blast and Nutty Explosion." Some of the lyrics have been subtly altered in fitting with the mission of Baterade, with choice lines including, ‘I’d like to teach the world to love, and never have to stop’ and ‘I’d like the world to cum again’. The beaming singers are all shown in situations which suggest they are in the midst of enjoying Pornhub’s library of content; singing Baterade’s praises from curtained bedrooms and from behind virtual reality masks. Article Source Credits Brand: Baterade Product: Baterade by Pornhub Campaign: Now You’ll Love Again Agency: Officer & Gentleman, Madrid Director: David Triviño Executive Creative Directors: Javi Iñiguez de Onzoño, Alex Katz Art Directors: Alex Katz, Javier Malluguiza, Luis Álvarez Copywriters: Javi Iñiguez de Onzoño, Emilio Franquelo Managing Director: José Ortiz Account Director: Alejandro Fata Account Executive: Marta Cintero Project Manager: Beto P. F. Production Company: Modular DoP: Sergio Monjas First AD: Borja Leyva Executive Producer: Lakshmi Aguirre Production Manager: Julia Campo Art Director: Andrea Gandarillas Makeup: Cruz Puente Stylist: Marce Bernales, Maravilla Muñoz Post Production and SFX: Forgotten Fantasies, Modular Color: David Castañón Music: Pedro Perles Country: Spain Released: March 2019 Tags: Films, Pornhub, Spain, Media, PornHub Ads, Officer & Gentleman, Pornhub Campaigns, Baterade, Baterade by Pornhub, Digital film, Best Digital Campaigns, Digital Marketing Trends, Best Online marketing strategies, social media campaigns Read the full article

[campaignsoftheworld]

Best of International Women's Day ads 2019 | Latest Advertising Campaigns

A balanced world is a better world. How can you help forge a more gender-balanced world? Celebrate women's achievement. Raise awareness against bias. Take action for equality. Watch Latest Advertising Campaigns for Women's Day 2019

International Women's Day Ads 2019

Bournvita for Women: The Supermarket Surprise #DontForgetYourself PayPal: A Conversation on Diversity, Culture and Business On International Women’s Day 2019, we recognize that correcting gender imbalance is not simply a women's issue; it's a business issue. Women's Tennis Association - International Women's Day 2019 #BalanceForBetter  Candere by Kalyan Jewellers Celebrating Womanity - #EkZindagiKhudKeNaam Edelweiss Group - Advice Zaroori Hai Edelweiss Mutual Fund salutes women across fields who believe in their power to advice. Right Advice can have the voice of a Woman as well (feat. Bhakti Sharma) #AdviceZarooriHai Greenply Plywood - Stop Saying Women Can't Voting rights. Equal pay. Safe space. These are some of the major talking points surrounding the role of women in India, in recent times. But has anyone stopped to think how, even in this day and age, women could be just as guilty of an entrenched gender-bias as men? Greenply, in association with Archana Women’s Center - a Kerala-based organization that works towards empowering women – drives home this idea with a simple experiment. #StopSayingWomenCant iD Fresh Food - Equals With iD Thank you for being there for us through thick and thin. It's time we did the same for you. So here's a promise to be there for one another. #EqualsWithiD #WomensDay Kotak Silk | Hauslon Ki Udaan This International Women’s Day, Kotak Silk celebrates the bold and unconventional choices made by women. Here’s an inspirational video that salutes women who have the courage to break stereotypes and choose the unconventional path. #SheIsCourage #HauslonKiUdaan #InternationalWomensDay Max Fashions Ultimate Women's Day Fashion Anthem. Max Kehta hai, "Behen Kuch Bhi Pehen!" #BehenKuchBhiPehen #MaxWomensFest Volkswagen - My Favourite Things #BalanceforBetter Zivame - The Bra Matters This Women's Day, let's uplfit, motivate and support just like our bra, because #TheBraMatters! So why does your bra matter? #TheBraMatters Chandrika Hair Oil - Men Of Pongala #MenOfPongala, a joint initiative by Chandrika Hair Oil and the men of Kerala to give back to the women in their families for toiling under the hot sun to cook the Special Pongala at the iconic Attukal Pongala festival in Thiruvananthapuram. After coming back, the women were given a surprise head massage with Chandrika Hair Oil and just like that, the joys and prosperity that the festival promised, came to life. The emotions that flowed were testimony enough for the thought that went behind the campaign. The men made their women proud and definitely made a strong statement. Tags: Automobile, Vehicle, International Women’s Day, PayPal, Chandrika Hair Oil, Zivame, The Bra Matters, Volkswagen, Max Fashions, Kotak Silk, Greenply Plywood, Candere, Kalyan Jewellers, Edelweiss Group, Bournvita, International Women's Day Ads, Women's Day 2019, Women's Day campaign, #IWD2019, Best Digital Campaigns, Advertising Campaign, Advertising Agency, Women's Day Campaign India, latest marketing campaigns, International Women's Day ads 2019, Latest Advertising Campaigns Read the full article

[campaignsoftheworld]

10 Incredible Interactive Marketing Campaigns

Interactive Marketing Campaigns is now an important part of the online marketing strategies of different brands and businesses. Interactive Marketing is slowly becoming the norm for many advertisers. It’s very much a part of all strategy decks in the snazzy advertising world. It has become a tool for advertisers of the modern age to turn the attention of people to their campaigns and snigger at competitors, in-your-face. There are many companies using the latest technology news and trends to design brilliant interactive marketing campaigns. Also, Interactive Marketing is a nice way to catch people’s attention without boring them or causing intrusion. Consumers of today are smartest than ever. They want advertising to be fun, like an activity that would give them a good break from their daily chores. And interactive marketing is a good way to have customers embrace a positive mindset and mood. How do you do it? By doing something unique and creative and out-of-the-box that they can’t get enough of. It has high potential to actually make customers buy your product by luring them to participate in your interactive marketing campaign. Having said that, humour and delight are the two most important features of a good interactive marketing campaign. It’s because humour causes people to turn their mood. It can turn your frown into a smile. It affects you positively and makes you forget your woes and enjoy the moment. Delight gives people a reason to share the new knowledge (through the interactive marketing campaign) or experience acquired with their friends on social media or through a quick chat. It adds flavour to daily conversations of people, thus making them laugh more. And it can get viral! It’s something that a brand loves when its campaign gets humongous attention on social media platforms and stirs conversation all around. Now, let’s have a look at 10 brilliant interactive marketing campaigns to get you inspired! Zappos - Pay With A Cupcake #PayWithACupcake was a simple, low-budget stunt done in Austin, Texas with the goal to heap as much attention as possible onto the Zappos.com brand by bringing to life their commitment to always delivering happiness. "We heard that Google was going to be taking over a food truck in Austin, Texas to promote their new photo app by giving out free cupcakes to people who used their hashtag #PayWithAPhoto, and we decided to upstaged their event. We immediately flew to Texas, put a #PayWithACupcake box right next to their truck, and in exchange for those Google cupcakes, we gave people exciting items from Zappos.com" SNCF - Europe. It's Just Next Door" Polar Cell Phone Nullifier There's nothing more annoying than going to a bar with your friends and watching as they can't take their eyes off their smartphones. This is why Polar beer, a beverage best enjoyed ice-cold and only sold exclusively in a single Brazilian state, created the definitive solution to this worldwide problem. The Polar Cell Phone Nullifier. A cooler that blocks 3G, 4G, Wi-Fi and GSM signals to any device within a 1.5-meter radius. When people ordered a bottle of Polar, the waiter would bring it inside the Nullifier and explain the idea. That way, everybody at the table was directly impacted in a fun and surprising way. And once again, they would be able to interact more with their friends and less with gadgets. Always #LikeAGirl Join Always in our epic battle to keep girls' confidence high during puberty and beyond. Using #LikeAGirl as an insult is a hard knock against any adolescent girl. And since the rest of puberty's really no picnic either, it's easy to see what a huge impact it can have on a girl's self-confidence. Making a start by showing them that doing things #LikeAGirl is an awesome thing! Google - Year In Search 2017 In 2017, the world asked, “how.” Questions like how to join the military, how to run for office, how to make a protest sign, how to be a good parent, and how to be a firefighter were asked more than ever before. Explore the moments that shaped the year at http://google.com/2017 #YearInSearch Old Spice - The Man Your Man Could Smell Like "We're not saying this body wash will make your man smell like a romantic millionaire jet fighter pilot, but we are insinuating it." P&G - Thank You, Mom P&G "Thank you Mom" campaign features supportive mothers helping their children persevere through difficult circumstances on their way to becoming successful Olympic athletes. "It takes someone strong to make someone strong. Thank you, Mom." Burger King explain net neutrality with the Whopper How would you explain the repeal of Net Neutrality? We did it with the Whopper. Watch the video below: pic.twitter.com/9EWjtbenv8 — Burger King (@BurgerKing) January 24, 2018 Coca-Cola - A Coke is a Coke | #TogetherIsBeautiful A Coke tastes the same no matter who you are, what you look like, what you believe, or who you love. And more than ever, we believe that together is beautiful. McDonald's - First Drive The moment you realize your kids are growing up can be a difficult one for most parents to accept. In our latest spot for the new Donut Sticks from McCafé, we see how the goodness of a sweet gesture can make this struggle a little more bearable. Tags: Zappos, Pay With A Cupcake, Google, Ambient advertisement, TBWA, France, SNCF, Transport, Cannes Lions winner, Brewing company, Polar Cell Phone Nullifier, Paim Comunicação, Porto Alegre, Brazil, Ambient Advert, Alcoholic Drinks, Polar Beer, Wieden + Kennedy, Portland, Old Spice, Google Year In Search 2017, Always Like A Girl, Procter & Gamble, P&G, Rio 2016 Olympics, Net Neutrality, Burger King, McDonald's, McDonald's First Drive, Best Digital Campaigns Read the full article

[campaignsoftheworld]

7 Best examples of effective Experiential Marketing Campaigns

Creative advertising campaigns are those that give customers a strong reason to get associated with your brand. And one such digital innovation is Experiential Marketing Campaigns. Why is Experiential Marketing Campaigns the need of the hour? Is it really effective? In our opinion, experiential marketing helps a brand to get into the hearts and minds of its customers through a unique experience. An experience is remembered because it leaves you with emotion, whether it is a joyful emotion or a memorable expression. If a brand is able to stir the right positive emotions within their customers then they’re home! And the probability of customers turning into loyal consumers increases as today’s customer is looking for meaningful associations through experiences. It’s no more a mere one-time transaction for them. It’s definitely more impactful than just throwing up Facebook or Twitter ads or things like that. Work events are really hit or miss. Let's be honest: How many times have you found yourself anxiously fidgeting with a paper napkin in the corner of a stuffy networking happy hour? Have you ever thought as to why events or trade shows or industry seminars don’t really make people come back? It’s not about the event. It’s about the experience people go through. An experiential marketing campaign like an entire area been designed to look and feel like a giant video game for a game promotion is much better than a normal kiosk or a verbose discourse at an event where many just yawn and forget and never come back. Then it’s no more a yet another exhausting event but an exciting experience to look forward to. That’s what experiential marketing is all about. Refinery29: 29Rooms An interactive funhouse of style, culture, & technology #ExpandYourReality So how is it done really? And how can you use it to make maximum impact? After a relentless search, we have found 5 examples of effective experiential marketing campaigns for you. Read on! Adidas - Boston Marathon The fitness brand Adidas gave every athlete in the race the star treatment by capturing their progress with a camera crew and RFID chips We’re #HereToCreate Legend. Now every #BostonMarathon   View this post on Instagram   Feeling those post-marathon blues after such a rush of excitement and utter craziness yesterday... but fun to reflect back on the experience. Adidas created a little video for each and every competitor! Check yours out 👉🏼 Go to the link in my bio, scroll down and type in your bib number, and VOILA! @adidasrunning #createdwithadidas #BostonMarathon #HereToCreate A post shared by Amanda Nurse (@amandarunsboston) on Apr 17, 2018 at 5:27pm PDT Red Bull Stratos - Felix Baumgartner See through the eyes of Felix Baumgartner as he completes his world record-breaking jump from the stratosphere! Coca Cola FIFA World Cup AR Experience Coca-Cola wanted to celebrate their continued support of the FIFA World Cup 2018, with an Augmented Reality experience that gave football fans the chance to play alongside Switzerland star Xherdan Shaqiri. Listerine - Bring Out the Bold Mercedes-Benz Invisible Car Nike Unlimited Stadium The world's first full-size LED running track. The world's most innovative training environment. Tags: Boston Athletic Association, Adidas, Experiential Marketing Campaigns, Fitness, RFID, Athlete, Refinery29, 29Rooms, Marketing Campaigns, Style, Culture, Technology, Interactive Campaigns, Boston Marathon, Felix Baumgartner, Red Bull Stratos, Red Bull Space Jump, AR, Augmented reality, Celebrity Endorsement, Coca-Cola, Digital, Out of Home, OOH, FIFA World Cup, Football, Sports, Xherdan Shaqiri, J. Walter Thompson, Listerine Bring Out the Bold, The Invisible Drive, Mercedes-Benz, Mercedes-Benz Invisible Car, Jung von Matt, Cannes Lions, Clio Grand Prix, One Show Awards, Andy Awards, Creative Circle Awards Grand Prix, Ad Stars Grand Prix, BBH Singapore, Nike, Nike Unlimited Stadium, Best Technology campaigns, Best Digital Campaigns Read the full article

[campaignsoftheworld]

Ariel #ShareTheLoad campaign this time focusing on sons and urging them to be more helpful to their moms

P&G's best digital campaigns for Ariel is still remembered for its most successful Ariel #ShareTheLoad campaign. No wonder it decided to bring it back with more love, so to speak. Whether it’s more endearing than the previous one, we will leave it upon you to decide. Ariel #ShareTheLoad campaign aims to address the issue of inequality across Indian households. The first campaign was aired in 2015 with a mission to make homes happier and families merrier where everyone would share each other’s load without discrimination on the basis of gender or hollow traditions that echo narrow-minded beliefs like Ye Kaam to Ladki hai hai, woh kaam toh sirf ek mard hi kar sakta hai and so on. This time, through its campaign it’s targeting all the sons and for a good reason. “Are we teaching our sons what we have been teaching our daughters?" We believe that by focusing on sons and urging them to be more helpful to their moms, Ariel is laying the foundation for the much-needed principles that make a mannered man out of a disobedient and careless son. Why should moms bear all the drudgery? And, we can also notice that how Ariel is also encouraging all moms to be that change agent every household needs. In many homes, women still have to manage household tasks in spite of working the same many hours as their male counterparts. The entire load of such tasks falls on the shoulders of women. This leads them to a life of exhaustion, pain and low self-esteem affecting their careers. It’s time to give women their fair share of relaxation and affection. Old #ShareTheLoad Campaigns by Ariel Why is Laundry only a mother’s job? Dads #ShareTheLoad #IsLaundryOnlyAWomansJob? #ShareTheLoad Credits: Brand: Procter & Gamble (P&G) Product: Ariel Campaign: Ariel Share the Load Agency: BBDO India Chairman and chief creative officer: Josy Paul Executive creative director: Hemant Shringy Executive vice president: Atin Wahal Sr. creative director copy: Aarti Srinivasan Sr. creative director art: Balakrishna Gajelli Copy supervisor: Karan Nair Art supervisor: Vijay Kumar Vasala Account management: Mitul Shah, Kayur Desai Agency producer: KV Krishnam Raju Production house: Offroad Films Executive producer: Khalil Bachooali Director: Gauri Shinde Producer: Anirudh Sharma Tags: Ariel Commercials, Ariel Share the Load, Best Digital Campaigns, Viral Campaign, Digital, Advertising campaign Read the full article

[campaignsoftheworld]

PPS For Professionals Women Acknowledged Campaign is a powerful stand against long-standing stereotypes

The United States Federal Glass Ceiling Commission defines the glass ceiling as follows, "The invisible, yet unbreakable barrier keeping minorities as well as women from making their way to the upper rung of the commercial ladder, irrespective of their didactic records or accomplishments." PPS For Professionals - Women Acknowledged Campaign is about breaking this glass ceiling and various other age-old stereotypes and barriers to entry and success for women professionals. Unfortunately, women professionals, many a time still, are considered inferior to their men counterparts just because they are looked upon as women rather than equally intellectual, diligent and conscientious professionals. PPS is the largest financial services company in South Africa focused on graduate professionals and operating under the ethos of mutuality and equality. With their ‘Women Acknowledged’ campaign, it aims to bring stereotypes faced by women in workplaces to light as well as present a different viewpoint on the way professional women are looked upon and acknowledged in society today. Each piece in the 'Women acknowledged' series focuses on women professionals forming the PPS For Professionals membership base comprising of engineers, accountants, architects, lawyers, doctors and dietetics.

"PPS is passionate about women and their success across industries. With this campaign, we hope to encourage women to break the glass ceiling and to create a community of professionals who can benefit from each other’s successes regardless of gender. At PPS, we believe that success is better shared by helping women to achieve their financial goals for prosperity," says Ayanda Seboni, group executive: brand, marketing and communications at PPS. PPS aims to take the internet by storm by way of print and digital media across platforms like Facebook, Instagram, LinkedIn, and YouTube as well as websites. This Print advertising is about: Gender inequality, PPS For Professionals, Women, Marketing, Financial, Women Acknowledged, Stereotype, Creative Print Ads, Creative Advertising Campaigns, Best digital campaigns, Glass Ceiling Commission, United States, Financial Services, Women professionals, South Africa Read the full article

[campaignsoftheworld]

Franklin Templeton Investments launched extraordinary stories of real-life people who have managed to Reach For Better

Franklin Templeton Investments (India), one of the leading fund houses in the country has launched a six-video series campaign titled Reach for Better, in partnership with The Better India. The campaign, encompassing real-life inspirational stories, aims to bring alive the concept of the theme through a “beyond just investments, larger than life” approach, amplifying Franklin Templeton Investments’ core thought of standing for Reach For Better. The campaign seeks to deliver investor education messages through real-life human stories - stories of ordinary people who have had an impact on society and communities. Each of the stories is pegged to one investment pillar. Speaking at the launch, Juzer Tambawalla, Director and Head – Marketing, Franklin Templeton Investments said, “These are stories about everyday Indians achieving something out of the ordinary. How did they do that? By having a goal, starting early, stepping up, staying resilient, seeking guidance and believing that it's never too late to begin. We have sought inspiration from real-life individuals to draw parallels with each situation, in an effort to impart core values that we believe are instrumental while investing. Each story is an excellent example of how one can succeed by using these principles even with their own investments.” Commenting on the launch, Balaji Vaidyanathan, Deputy Head - Marketing, Franklin Templeton Investments said, “The Reach for Better campaign draws inspiration from multiple dynamic backgrounds. It features a diverse set of individuals like a tech-savvy visually challenged person, a best-selling author who started as a domestic help, a successful transgender radio host who broke gender stereotypes, a young innovator transforming lives, an individual who revolutionized farming across the globe and a woman entrepreneur who triumphed against all odds. Each story is woven beautifully in a manner that talks about the importance of that tenet to one’s life, as well as investments.” Talking about this partnership, Dhimant Parekh, CEO & Founder of The Better India says “As India's only positive news platform, The Better India's motto is to help the audience turn inspiration to impact. As a natural extension of this philosophy, The Better India and Franklin Templeton Investments have come together to tell stories about Indians who despite all odds have stayed true to their real purpose, reached for better, while making a massive impact in the lives of so many others.” The first episode showcases the story of Kajal Brahmavar, the first transgender radio jockey from coastal Karnataka. From begging on the streets to becoming Karnataka’s first transgender RJ, Kajal’s journey has been nothing short of inspiring. Even though she faced a number of challenges in life and went through multiple highs and lows, she chose to stay resilient. Her never-give-up attitude is an inspiration for all. It is this spirit of resilience that Franklin Templeton Investments and The Better India are celebrating through Kajal’s story. Whether in life or with your investments, staying resilient can help you #ReachForBetter. The second episode in the series is the story of Shankar Chandrashekar - a 29-year-old techie who was born visually impaired and physically challenged. He works as an accessibility tester in a software firm, runs a YouTube channel that decodes the use of different applications for the blind, is a teacher for the visually impaired, and is also helping other people like him find the kind of freedom he has found. Having left his hometown when he was just 3 years old, Shankar’s childhood may not have been the easiest but he consistently stepped up, faced all the challenges and learned to live independently. And now, with his never back down attitude, he is on a mission to help others like him also live an independent life! About The Better India The Better India is a disruptive tech-media platform that uses impactful storytelling to reach over 50 million people every month. We use the power of positive storytelling to showcase the journey of India’s most inspiring individuals. We drive our audience to turn this inspiration into impact! We are committed to showcasing constructive work being done in India and thereby advancing the impacted ecosystem at large. This campaign is about: Franklin Templeton Investments, Mutual Funds, The Better India, Storytelling, Blind, Visually Impaired, #ReachForBetter, Transgender, Radio, Reach for Better, Gender, Stereotypes, Best digital campaigns Read the full article

[campaignsoftheworld]

Levi’s Celebrates Women Change-makers #IShapeMyWorld

Sexism is an evil embedded into our society’s core ever since the medieval era. Despite revolutionary movements trying their best to change the narrative on gender bias, women still have to face stereotypes in their day-to-day lives. However, some women not only take these stereotypes head-on, but they break them. Levi’s has curated a digital campaign series honoring the lives of such females. #IShapeMyWorld features leading ladies from different walks of life talking about how they have shaped their own world. Some of the most influential ones are listed below:- Hard Kaur Making it big as an artist is a struggle in itself. The struggle gets even harder when you’re a woman. Hard Kaur talks about how she has had to rely on her inner strength to be taken seriously as a hip-hop artist. She talks about feeling disconnected from everything around her before stumbling upon her art-form. In her own words, it has been her refuge for all these years. Hip-Hop has been a place that has given Hard Kaur a sense of belonging. She shapes her world by doing things her way, or no way at all. Aditi Singh Sharma Aditi Singh Sharma is the epitome of human strength regardless of her gender. She faced difficult situations in life with a fierce spirit and stuck with her music throughout. Her philosophy of life is to go all the way in whatever one does. She encourages others to work hard, love strong, and be extremely happy. Despite being the new kid on the block at the start of her musical journey, Aditi Singh Sharma shaped her own world, and her success speaks for itself! Jwala Gutta Stereotypes do not leave women behind even in the realm of sports. Jwala Gutta is the prime example of someone who has fought a ton of prejudices in order to strike a balance between her personal life and her career. She has a flair for proving her doubters wrong, and that is what her career symbolizes. She has never shied away from voicing her opinions even when it means taking on trolls. Jwala Gutta shapes her world by being her unapologetic self at all times! The Singh Sisters Gender bias has been a problem plaguing the lives of The Singh Sisters ever since the early stages of their lives. They have had to shun snide comments, societal doubt, and subtle mockery to reach where they are today. As detailed by the sisters themselves, their struggle has now begun to inspire other female players to pursue basketball. The Singh Sisters have shaped their lives by being brave about their career pursuits. #IShapeMyWorld Shradha Sharma Due to the patriarchal mindset of the society, women entrepreneurs are often viewed with derogatory eyes. However, Shradha Sharma proves that what the society thinks about you has nothing to do with your chances at success. Being the founder of yourstory.com, Shradha Sharma acts as the leading-woman of a major online business. She finds her job to be therapeutic and works 7 days a week. Shradha Sharma has shaped her world by letting her haters fuel her efforts as a woman entrepreneur. Swara Bhaskar Being an outsider to the film industry, Swara Bhaskar has made a name of herself by the virtue of nothing but her talent. She believes that her parents gifted her the greatest gift a parent can give to a female child in India: fearlessness. In all her endeavors, Swara has exercised an unshakable resolve to get things done. She has never been complacent when it comes to speaking her mind. Swara Bhaskar shapes her world by not letting fear dictate her life. Radhika Apte Radhika Apte is a name familiar to almost every youngster in the country. Her recent works as an actor have acquired much acclaim and applause from critics and audiences alike. However, the journey that has led to her success has not been one without bumps and hurdles. Radhika has faced everything thrown at her face with grace and courage. She has paved a way for herself in the acting industry even though she comes from a family of doctors. Radhika Apte shapes her world by adhering to her own beliefs and questioning the norms around her. Parvathy Thiruvothu Parvathy has waged wars against misogynistic portrayals of women in mainstream movies without any sense of fear. She believes in not making any noise about her deeds and letting her actions do the work. Parvathy describes her state-of-mind as raw and makes it okay for others to be the same. She shapes her own world by being unafraid when it comes to putting forward her views. Shipra Khanna Shipra’s life has not been the smoothest of rides. However, surviving a toxic married life didn’t stop her from her becoming a chef who is renowned all across the country. Societal viewpoints never stopped Shipra from winning Masterchef India. Her ideology and the actions supporting it acts as inspiration for women everywhere. She inspires people to be courageous and independent. Shipra Khanna shapes her world by going straight and strong! Levi’s - #IShapeMyWorld 2017 Campaign Levi's celebrating fearless women who've broken all kinds of barriers and shaped their world, on their own terms. Sapna Bhavnani Celebrity hair dresser Sapna Bhavnani has always been in the limelight for her unconventional hair-dos and tattoos. Fighting off labels ever since she was a teen, she's always lived by her own rules and her confidence has inspired many. Huma Qureshi In an industry where size zero is the norm, actor Huma Qureshi has challenged every stereotype and silenced all her skeptics with her acting abilities. She lets her passion speak for herself. Levi’s #IShapeMyWorld Ileana D’cruz Actor Ileana D’cruz has been battling with body dysmorphic disorder for 15 long years. Despite that, she hasn't given up on her dreams to make a mark in an industry that's not easy for an outsider. Anjali Lama Transgender model Anjali Lama moved to Bombay from Nepal to chase her dream. After many failed attempts, she became the first transgender model to walk the ramp at one of India's top fashion events and she's on her way to achieving a lot more. Levi’s #IShapeMyWorld Mallika Dua Being forced to conform to a stereotype is a struggle that comedian Mallika Dua faces regularly. She shapes her world by taking what she gets and making it her own - as a consequence she has created an inimitable style of humor. #IShapeMyWorld Bani J Actor Bani J received a lot of criticism for straying away from society's construct of beauty. She chose to ignore the naysayers and kept doing what makes her happy. Levi’s #IShapeMyWorld Shakti Mohan Although she grew up in a conservative family, Shakti Mohan chose the unconventional path. She danced her way to the top of television stardom while establishing dance as a legitimate profession. Levi’s #IShapeMyWorld This Digital campaign is about: Levi’s, Shakti Mohan, Bani J, Mallika Dua, Anjali Lama, Ileana D’cruz, Huma Qureshi, Sapna Bhavnani, Shipra Khanna, Parvathy Thiruvothu, Radhika Apte, Swara Bhaskar, Shradha Sharma, The Singh Sisters, Jwala Gutta, Aditi Singh Sharma, Hard Kaur, Digital Campaign, Women, #IShapeMyWorld, Best digital campaigns, Creative campaign, Women Empowerment Read the full article