#Best postcard mailing services

[tgmsunmontue]

From the top 4/6

IceMav, (eventual) Explicit, (background Hangster who are already established). Set post-TGM. (No dead Ice obviously).

Featuring not-mistaken identities (where they (Ice and Mav) pretend to be in the dark for REASONS), Ice is Jake's Uncle Tom, Mav is Bradley's Dad, everyone knows everyone, (un)requited love, coming out as an older person, and a little bit of a circus-vibe where Ice has a horrible realization that this is indeed his circus and these are also his monkeys.

An AU where Mav married Carole and adopted Bradley to make things easier legally. A USNA Bradley who has been very careful to separate Dad/Pete from godfather/Maverick. They had an argument prior to TGM, but it was around Maverick being careless with his life (RE: Darkstar because Bradley got the call that Maverick was missing, presumed dead). So it was about risk taking and thinking while flying, so that was happening and Bradley admits to the Dagger Squadron that Maverick is his godfather and they have a ‘complicated relationship’ which isn’t a lie per se, however it’s… complicated.

CHAPTER ONE CHAPTER TWO CHAPTER THREE

PART FOUR

>>How did the sweeping go?

                Pete stares at the message and rolls his eyes, types out you tell me before deleting it. For some reason he can’t wrap his head around, Ice seems to want this faux-layer of anonymity. He’s asking Pete what he thinks. Clearly wants to know.

>>It’s an ongoing project, not one I intend to ever stop. I think it started well though.

>>What about you?

>>Ask your best friend out yet?

                He scrunches his nose as he looks at his phone, wonders how Ice is going to wiggle out of this one. He will wiggle though, Ice is nothing if not a phenomenal diplomat and has a gift with words.

>>We had dinner together. It went very well.

                Even though he was there, even though he’d seen his effect on Tom, had had the realization about just how deep Tom’s feeling went and for how long it’s still incredibly reassuring to read that Tom also thinks it went well. Very well in fact. He grins at his phone stupidly.

>>Glad to hear it.

>>What are you up to right now?

>>Packing for a work trip. Flight is this afternoon.

                Of course.

                Hawaii.

>>I’ll leave you to your packing.

>>Let me know when you land.

>>Okay.

>>If you want me to.

>>I want you to.

                The exchange leaves Pete feeling a little unmoored. Usually when they’re apart they don’t talk very much, a hangover from longer deployments when they’d send each other letters or postcards, each piece taking weeks to get there. It gives them plenty to talk about once they’re back together, but Pete wants some way to show Ice that he’s thinking about him. More than just messaging him or drowning him in flowers…

                Postcards.

                They’re not quite love letters, although maybe they could be, simply a sign that he’s thinking about him. Except the postal service is so much slower than sending immediate messages, but they’re something tangible, and Ice knows what they mean. He looks at his box of vintage postcards and smiles slowly, decides to send one to Ice’s office in Hawaii. He’s aware as he addresses it that Ice hasn’t even gone wheels-up to leave, but with the pace of the mail service he’ll likely get it halfway through his time there. And then Pete will make sure there’s a whole lot more waiting for him when he gets home.

…            …            …

                Tom isn’t used to sharing so much mundane information with Maverick. When they’re apart they’ve always gone on the assumption that no news is good news, especially considering Maverick’s exploits generally reach his ears fairly quickly. However he dutifully lets him know that he arrives safely, and Pete likewise shares his own safe arrival. In his actual messages there is an invitation from Mav to come out to his hangar for dinner a day after he’s scheduled to get back.

                He’s busy with work. While the Navy have given him special dispensation to work from North Island a lot so he can have family support while he was undergoing treatment he’s also well aware that there is a lot to try and cram in during his time here. He will need to relocate back here, once he’s given the all clear and his lips twist at the thought; the distance it will put between him and Maverick just as they seem to finally be figuring things out. Not that he doesn’t think they can deal with it.

                “Mail for you sir.”

                “Thank you.”

                He doesn’t get mail very often now, most communication is electronic, but he can’t stop his heart skipping when he sees the postcard. Even without turning it over he knows it’s from Mav, the fact it’s a vintage WW2 postcard, a pinup girl on the front encouraging people to join the Navy. He’s immediately amused. Maverick’s collection of postcards is something Tom has always poked fun at, asking him what the point of buying postcards was if he wasn’t ever going to send them. He’d replied that he liked the history of them and the pictures, and he would send them if he knew the person receiving them would really appreciate them, and if they were important enough.

                And here he is, receiving one.

                It’s not like he had any doubts but this is… this is really something. He runs a finger around the edge of the card, thinks of Pete going through all his cards and choosing one to send him. He flips it over to read, finds himself smiling at Mav’s spiky script, isn’t surprised that there’s almost no text to speak of, too used to keeping things vague and brief on the back of a postcard that anyone could read.

                T-14. M.

                He looks at the date of the postal stamp and realizes it was received and processed the day he left. Fucking Maverick.

                Swept indeed.

…            …            …

                Pete usually works on his plane when he has free time. However he’s had a different project consuming his time while Ice has been gone. This weekend he’s expecting a delivery of a few things to finish things up. While the trailer has been fine, he’s not as young as he once was, he can accept that now. He’s also not going to expect Ice to sleep in it, doesn’t think he would fit, because Bradley had complained and he’s an inch shorter than Ice.

                So his long-standing plans for the one corner of the hanger has become his top priority. A mezzanine level built over what is meant to be a permanent kitchenette. The skeleton and support structure has been built for years, and all the plumbing is in place but capped off. The cabinetry is sitting in boxes, unassembled. He doesn’t care about the kitchen, what he cares about is the space above. A bedroom of sorts. A large California king he’s ordered which is now sitting beside the P-51. Now he’s just got to figure out how the hell he’s going to get it up to the level above by himself. He’s spent time painting and laying vinyl, plastering and installing a fan over the bed, which had involved placing more beams. But he’s proud of his progress. Normally he’d have told Ice all about it, but he wants to show him. Surprise him.

                “Mav? You here?”

                “Bradley?” Pete calls out, popping his head to the side around the side-railing of the mezzanine. He could help. “Do you think you could help me lift the mattress up here?”

                “Uh…” Bradley looks at the large mattress wrapped in plastic, the matt-black frame which still needs to be fully assembled.

                “Mav… this is like a four-person job. At least. But… how about we assemble the base and set it up, then I’ll come back tomorrow with some of the others, and we can figure it out. Are you… finally settling down?”

                “Finally doing something,” Pete mumbles under his breath, but louder he says, “yeah, finally admitting my back can’t handle the thin foam mattress in the trailer.”

                “Good call.”

…            …            …

                Bradley does return the next day, after convincing all the Daggers to come with him. They’ve all been out to the hangar before, but he had said that Mav needs their help, and well, left it at that. So half of them think they’re working on the P-51, which Bradley knows won’t be happening until either Mav dies or hell freezes over, or there is something else. He’d noted the unfinished kitchenette, and he’s pretty sure with all of them pitching in they can get things to the point where he doesn’t have to worry about his god-father hurting himself through DIY. It would make a change from it happening at work, but Bradley would put money on there being other extenuating circumstances that Mav isn’t sharing, and if Bradley can help those along then he will. He and Jake have talked about it, and they just have to wait it out.

                “My dad is a plumber, I know what I’m doing…” Phoenix snaps, and Mav nods, backs away, she does indeed look like she knows what she’s doing. Fanboy and Payback have started unpacking the cabinetry and laying it out, while Coyote and Jake are discussing ropes and pulleys to lift the mattress up.

                “Did you have to get a bed this big Maverick?” Coyote asks. “It’s not like you take up that much space…”

                Bradley snorts, lets his eyes meet Jake’s who just smirks and licks over the toothpick in his mouth suggestively and Bradley rolls his eyes.

                “Don’t ask questions you don’t want the answers to son…” Maverick says, and then Coyote is spluttering and looking embarrassed and everyone is laughing.

…            …            …

                He has sent a postcard every single day, glad that he can just slide them anonymously into the box on base near the administration block, not that he cares who knows, but he suspects Ice would prefer to keep things a little more private. Pete himself feels like yelling it from the top of the control tower every time he thinks about it, and he’ll tell Ice as much later, when he can commend Pete on his self-control and maturity in person.

                They’ve somehow, without ever discussing it, separated their communications into two very distinct avenues. The messaging app where they’re both pretending they don’t know who they’re talking to, which he has come to appreciate for how open he can be there, like asking Ice to let him know that he’s arrived somewhere safely. Finding out how Ice feels without asking him directly. Except he is asking directly, but there is this thin veil of pretense they’re both letting hang between them. He’s started to like it, especially when Ice mentioned receiving the postcard, and how much he knew it meant to be receiving it. Pete hadn’t told him there would be another one waiting at his house for every day he’s been away. He wants it to be a surprise.

                Right now they’re doing their almost regular night-time chat before Pete drops off to sleep.

>>What do you like about him?

>>Everything.

>>That’s not a proper answer.

                Pete rolls his eyes and pulls a face, even though no one can see him, settles further into bed because he’s already fallen asleep once on the sofa and it had not been great for his back.

>>What do you like?

>>About your friend?

>>I asked you first.

>>But he makes my life brighter. I always look forward to seeing him, even when I’m tired or grumpy.

                Pete snorts. If Ice is tired, then he’s grumpy, and vice versa. The fact that he looks forward to seeing Pete even when he’s feeling those things, that somehow his presence makes Ice feel better make him feel warm. Oh. Maybe Ice needs… reassurance or confirmation that Pete finds him… attractive? He’d rather do that in person. Surely Ice knows? Regardless Pete can make sure.

>>I do like everything about him.

>>He wouldn’t be my best friend if I didn’t genuinely enjoy his company. Respect him.

>>But there are things I love. Like his hands. They’re

>>They’re what?

>>Big. Capable. Clever. Elegant.

>>Oh.

                Pete chews on his bottom lip, imagines Ice in his own bed, staring at his hands and imagining how Pete feels about them. Of course, he’s imagined quite a lot more about Ice’s hands, back when he was younger, before he very firmly locked the thoughts away so he wouldn’t ever act on them. Now of course is a different matter, knowing what he knows about Ice and their new relationship trajectory.

>>I love the way he smiles.

>>He doesn’t smile often enough but it makes it even better when he does.

…            …            …

                Tom has never been so eager to get home. Most of his career one place has often been the same as another; while North Island has his sister and her family and Jake, with Mav close by when he’s not deployed, he’s never longed to be home as much as he does right now. It’s after nine at night, the porch light is the only light on, set on a timer. The taxi drops him off and Tom thanks the driver, walks up the path to his front door with weary steps. He’s tired and cold despite the warm spring night. He opens his front door and flicks off the porch light and the entryway light on, unlaces his shoes and places them on the rack; lets the familiarity of home wash over him.

                He locks the door and turns the light off again, making his way through the house towards the stairs, his eyes adjusting to the muted-light from the street lamps outside, quietly heading toward his bedroom. His bedside light is on, beside it is a large glass of water and a stack of… postcards. Then he sees the little handwritten note, recognizes the writing as Maverick’s and finds himself smiling.

                Have a shower. Drink some water. I turned your electric blanket on. Sleep well. See you tomorrow. - M

                The gestures are all sweet and he wishes Mav was here himself, so he could curl up around him and fall asleep holding him. Of course he’s too tired for anything else, but… maybe tomorrow night. He hopes so, although considering he’s going out to the hangar he’s not going to hold his breath. The trailer might rock off its stands if they had sex too vigorously. Hell. What is he even thinking, they haven’t even shared a proper kiss yet.

>>Home safe. Tired.

>>Feeling very loved.

>>Good.

>>You are loved.

>>See you tomorrow night.

FIVE

[rune-factory]

Rune Factory Exhibition / Iwasaki

Minako WORKS [Link]

Yurakucho Marui is hosting an exhibition event for Iwasaki Minako's Rune Factory works, including a release of brand new merch and a re-release of some old GraffArt merchandise.* Please see the link above for all the event details and merchandise lineup.

*There's a line that says "Other items are under construction! Details will be updated from time to time." so one can assume that there will be more to come. It's uncertain if any additional merchandise will be more new items, more re-releases, or both, but I will try to keep up with posting updates on this blog.

Here's the new merch so far:

In order from left to right, then going down, with the number of options and cost (all in JPY, inclduing tax):

Premium Postcard Holder x1 — 1,870

Accessory Case x1 — 880

Clear File x1 (Image is front/back) — 550

Clear Cases x2 — 900

Badges x7 (Sold in sets of 2) — 1,100

Acrylic Stands x14 — 1,815

Acrylic Pen Stand x1 — 1,320

Please see the site for the older re-releases, as I didn't want to make this post too long.

For every 2,220 yen spent (including tax), one random postcard will be given from a pool of four. This bonus extends to mail orders.

The site states that mail orders will be available from July 26 (Fri) to August 4 (Tue), but further details have yet to be released.

I will do my best to keep everyone updated on mail order details, so please follow if you want those updates. I recommend looking into a proxy or forwarding service that suits your situation ahead of time. I am willing to make some recommendations to those who agree to not hold me responsible for their proxy/forwarder experience. All I can do is give you recommendations, it is up to you to communicate with the service you choose. I will respond to any inquires privately via the ask box.

Have a good week, everyone❣️

[crsssie]

from one admirer to another : fried?

pairing: leon kennedy x reader || masterpost: from one admirer to another

synopsis: from one admirer to another, an online penpal service, allows for two people with common interests to write to each other without ever revealing their actual address! Luckily for both you and Leon, you get matched up! What do eggs and Christmas even have in common anyway? sure hope it's that modeling business and NOT that Ada Wong addiction.

featuring: reader as scrambled eggs // leon as christmas

Dear scrambled eggs,

Happy Paris Fashion Week. I'm walking this year (finally???) but not the same show as Ada. I ended up cast by a different brand than her, which makes sense since we don't exactly share the same genre of face. Also, she's in Paris for shoots while I'm here to walk. Women and men's fashion week aren't even the same week. I found that a little sad. Also, my agent got me on some sort of makeup from my makeup artist and somehow he's made me look 29 like hello?? I am a literal child ?? (I'm not. but im still in my early twenties).

My letter this time is going to be short (again) mainly because I need to mail this internationally and I'd like for you to send me a letter to my airbnb (the host gave me the keys).

I speak Spanish and literally no French, so when a lady in a shop was talking to me I could only shake my head and tell her no in Spanish and I still have no idea what she wanted. I guess we'll never know.

Right. The last walk was alright. I got to walk with the model, but I got a death glare from their friend bc I swear I felt my soul slip out of my body. Like, sorry your friend is hot??? Sorry I'm no better??? :((( What's it take for a guy to score a date these days? I ALSO did not get their number again. Can you believe that? I turned around and they disappeared into thin air! AUGH.

Anyways, I'm sending you one of the luxury-brand paris postcards I received as a small gift. Hope you like it.

What are you up to the month that I'm stuck in Paris? Christmas

Leon finishes walking his show, backstage with a handful of models he's met here and there, mainly sticking with the group of raccoon models. Everyone's sharing the same Airbnb. It should sound like hell, except most people have their own room, and somehow it's the greatest blessing on earth because he knows Ada would ruin his life if he even thought of asking her about you.

His letter is mailed out first thing, shitty translator in hand as he's told Reverso is the better of translators for French, and he gets it mailed out with a quick wink from the old lady at the post office. He's sure she did it because he's on the more attractive side and not the fact that he's sending a letter to his penpal like some middle school boy. He should get over that crush on you too.

He starts his last walk of this fashion week, meeting new people to have a quick talk to, adding private accounts and getting to know a handful of other Ada fans at his last walk. It's the only one where he even gets to see Ada, and her walk is... no joke. Hatred be dammed that woman can strut. He wonders if there's another universe where he didn't accidentally get shot through the heart the first time he met her best friend.

The more Leon paid attention, the more he seemed to understand that one of the main reasons your contract got off so easy was because Ada had requested it. Some people even call you a result of nepotism. Well, not that you seemed to like the job all that much. Dare he say it, to you, modeling was just a side hustle.

How nice it must be to be in a position like that.

When the models finish up at the show, Leon's told he has a shoot the next day, and then a handful of shows scattered nearby. They're making him go to Spain for a handful of days for a photoshoot with Ashley, and then he's practically free for the rest of the time. He's sure it's because his manager's girlfriend wants to hang around the city. Leon's more than fine with staying in the city. It'll be a good break.

Shame though, he misses Sunny.

prev letter : masterlist : next letter

[pinesfamilyguidetotheweird]

Because I love angst and subject my favorite characters to some pain and suffering, I actually looked into how long Ford had to wait for Stan to come to Gravity Falls.

At this point, Ford had already learned the truth about Bill and is actively trying to prevent Bill from finishing the job. Easier said than done.

So, how long does it take for that postcard to be sent from Oregon to New Mexico?

According to Quora, it could take 3~5 business days depending on location and weather conditions. Now, that also depends on when that mail was sent. Sunday is typically the day no mail is delivered.

Along with weather conditions, one can also offer the potential of misrouting, which can can cause redirection and even more delivery time.

Now, how long would it take for Stan to drive from New Mexico to Oregon.

From what I gathered, about 20 hrs. Now, that is under the assumption that Stan made no stops during the drive. He's gonna have to get gas at some point, and maybe catch some z's and bite to eat.

Not only that, this was under another assumption that not long after Stan received the postcard, he almost immediately packed his belongings and got the hell out of dodge...which wouldn't be further from the truth if Stan saw this as an opportunity to get as far away from Rico and his goons as possible.

To make things simple, let's say it took Stan about two days to get to Gravity Falls.

So...at best (depending how you look at it), Ford waited for four~five days...at worst, a week. At Bill's mercy.

Wanna know the kicker about all this?

This is probably information based on current known routes and the like.

I have no idea what the postal mailing service was like in the early 80s.

[winchester-girl67]

Wild Hearts (Part 4) - Postcards From Dean

Summary: Postcards from Dean to Y/N; sent over the years they were apart. 

Masterlist

Pairing: AU!Dean x reader 

Square: Postcards @j3bingo

Word Count: 743 

Warnings: underage, age gap (reader is 16-22, Dean is 20-26), language, slow burn, long distance relationship of sorts, pining, maybe a little angst, time jumps, fluff 

A/N: This part was written for @j3bingo go as a collection of AU postcards from Dean to Y/N.

_____ 

A few of your favourite postcards from Dean - from the six years you were apart. 

___________________________________

Hey Y/N, 

What do you write on a postcard? 

Dean

P.S. I picked up a stack of these at a rest stop on the way to Sioux Falls and I thought you'd like some old school snail-mail. I'm aware that your parents and the mailman will probably read this too, so... I'm sorry I got your daughter into trouble and now she has- what, ten hours of community service left? But, she's kind of a badass and saved my life so don't go too hard on her. 

P.P.S. And to the mailman: Not cool, dude. 

___________________________________

Dear Y/N, 

Sam told me to start these with 'Dear' instead of 'Hey', I kind of like the way it sounds so I let him be right for once. Bobby and Jody are pretty cool, they won't even let me pay rent so we can save more money. We'll have a place of our own in no time now. 

xo Dean 

P.S. I hope the 'x' is okay, if not I blame Sam. If so, it was all my idea. You can't tell but I just winked at you. 

P.P.S. It's my birthday and Jody made me a cherry pie! It was so good, I had every intention of saving you a piece but now I'll just have to learn how to make one for you instead. Can't wait for your phone call tonight so I can tell you all about it. 

___________________________________

Dear Y/N, 

It took a little longer than I thought but we just moved into our own apartment! It's closer to Sam's college but we can still visit Bobby and Jody with a short car ride. 

xo Dean 

P.S. Think you'll come visit me on your gap year? 

___________________________________

Dear Y/N, 

It snowed today! And I'm making pasta tonight. You can drool over it via video chat later. I wish we were in the same time zone so you could ring in the new year with me too. 

I’m missing you a lot lately,  xo Dean 

P.S. I'm sending you a big fat kiss. You can put it where you want it. X 

P.P.S. To the mailman: Get your mind out of the gutter. She's a lady! 

___________________________________

Dear Y/N, 

I'm seriously craving Donna's mocha ice cream right now. I think it would go great with Jody’s cherry pie recipe. Don't knock it till you try it! 

xo Dean

P.S. Sam hasn't stopped playing that playlist you made him for studying. I swear you have the worst taste in music. I'm going to make you a playlist tonight. 

___________________________________

Dear Y/N, 

I think I like the mountains on this postcard best, we should take a roadtrip there together, maybe next Valentine’s day? 

x Dean 

P.S. I don't like airplanes. 

P.P.S. But I'm going to take you to all the places on these postcards some day. 

P.P.P.S. I hope you're still pinning these postcards to your wall so you can hold them over my head some day. 

___________________________________

Dear Y/N, 

I'm sorry. 

xx Dean 

P.S. If I could have one superpower it would be the ability to control the weather. 

P.P.S. Getting snowed in would be a lot more fun WITH you. 

P.P.P.S. Maybe my superpower should’ve been teleportation! Damn it, is it too late to change my answer? 

___________________________________

Dear Y/N, 

I just dropped Sam off for his first year of law school. I feel old. Luckily, he got another scholarship though, so I don't have to worry about paying his tuition. Kid's a major nerd. 

x Dean 

P.S. I'm actually in California! The salt air here makes me think of home, of you. You feel so far away right now. I'm not even looking at the same ocean. That sucks. 

P.P.S. We haven't talked in a while and I know that's mostly my fault, but I wanted to give you a heads up. I'm coming home... Soon. 

___________________________________

Dear Y/N, 

Did you notice there's no stamp? 

Always yours, 

xoxo Dean 

P.S. I was going to tell you to meet me where I first kissed you but that's a hell of a walk. So meet me under our streetlamp. The one where you put ice cream on my nose the first night we met. 

P.P.S. I hope you come, I can't wait to see you. But I understand and no hard feelings if you don't. 

_________________________

Part 5

_________________________ Dean: @akshi8278 @laycblack @thoughts-and-funnies @mrsjenniferwinchester @crustycheeks @kazsrm67 @sexyvixen7 @lyarr24 @suckitands33  @eliwinchester99 @yvonneeeee @igotmajordaddyissues @djs8891 @leigh70 @globetrotter28 @backseat-of-deans-67chevy

SPN: @hobby27

Wild Hearts: @justrealizedimmascifygurl @evieluvsjamie @kimberkingrivers @vicmc624 @ladysparkles78

[homara8524]

Status Report and Mail Order Notification

Good evening brothers and sisters abroad. After the rush of events, I am finally getting settled. Today, I'd like to give you an update on my recent activities and announce the mail order of my original drawings and new publications.

The rush of events started on September 15. It all started with my best friend from high school and I going to LUPICIA, a famous Japanese tea company, to get some tea cakes for the upcoming events.

On 9/23, I exhibited at a joint Touhou event in Kyoto to display and distribute my new book and original artwork, and on 9/30, I was asked to be a second for my master's powerlifting competition, so I was engaged in seconding.

After that, I participated in Kouroumu, a Touhou event held in Osaka, where I exhibited and distributed my original artwork. I have now been working at the event for 4 weeks in a row.

And now that things have finally settled down, we have registered our new publications and original artwork on our mail order site! We have also registered them with the proxy purchase service in Booth's system so that they can be purchased by people overseas. We will charge a small fee for this service, but it will be available to anyone overseas. Of course they will be framed 💕.

In fact, we also have new postcard-sized original drawings of Eastern characters that we have not yet posted here on our website.

And here is a request for the future. My circle currently consists mainly of Touhou character illustrations, but I have started to work on original illustrations as well. And now I am raising funds for my hospitalization and surgery to remove my uterine cancer.

The date for the surgery itself has already been set, and after I finish a national powerlifting competition next month, I will be hospitalized for a little less than two weeks from November 20 to observe the surgery and post-operative condition.

Currently, due to a worsening of a chronic illness that occurred the year before last, I am unable to engage in normal work, and I am still unable to engage in any work other than drawing illustrations. I am a freelance illustrator and earn almost no income. I do not have enough money to face the hospitalization and surgery next month.

So I would like to ask my overseas followers to help me. Please spread the word about my original illustrations to people who are not just Touhou lovers. And if you think it is a wonderful work of art, whether you like the character or not, please welcome the original.

If as many people as possible welcome my original drawings and new publications, it will help to pay for my uterine cancer surgery and subsequent hospital visits.

Most importantly, it will also help fund the purchase of expensive immunosuppressive drugs for my uterine cancer and other incurable diseases.

Please, can you all help me?

[theresattrpgforthat]

i would like to know more epistolary rpgs! have you got any?

either 2 player or more, i suspect most will be 2 player but more seems intriguing

Theme: Epistolary Games (Round 2!)

Hello friend! The three games I start off with here all allow for more players, although you are correct that most epistolary games are better for a duet.

When I lived here, by a grumpy little critter.

You once lived here. Maybe it was a place of refuge, maybe one of torment, maybe it was just one of the many places you passed through, but something about this house hooked you, so that you lingered even after death. You are a ghost that haunts this place, sending a fragment of your memory across the gulf that separates the dead from the living.

"When I lived here..." is a play-by-mail storytelling game for 4-6 players about several generations of ghosts in a single house. Each player contributes a brief recollection of their life in the house, one-by-one building a fragmentary history of the house and the lives lived there.

The players will roll on a prompt list to help them come up with their ghost and the story related to them, then write a journal entry onto a sheet of paper that will be consecutively mailed from house to house. Because the final player is responsible for mailing copies of the game to all of the other players, I recommend planning out the movement of the letters before play, so that the person who gets it last is in the best position to make sure everyone gets a copy of the game.

Europa Base, by a grumpy little critter.

Europa Base is a play-by-postcard survival horror RPG for 2 players or 2 households.

One party plays the crew of Europa Base, a newly established scientific station on Jupiter's moon, Europa. The crew, or what's left of it, have just survived a catastrophic disaster, but their troubles aren't over yet.

The other party plays Earth Command, scrambling to offer support and encouragement to Europa Base's intrepid scientists across the vast, unbridgeable distance, or perhaps just conveying last the last words of Europa Base's crew to the loved ones they left behind.

This game actually uses the time delay of the postal service as an oracle to determine how bad the situation is on Europa Base. If players’ mail is routinely and quickly delivered, there are even rules adjustments you can make to re-introduce a level of chance. If you like the idea of suspense that you can play with over a number of days or weeks, you should check out Europa Base.

Message in a Bottle, by Kingpin33.

A mysterious bottle has washed ashore, and seems to be inviting you to a beautiful island paradise! Inside there seems to be a note from a friend you have yet to meet, and an application for island living. You seem like a shoo-in, this Nook character doesn’t seem too picky..

Message in a Bottle is a letter-writing game where players can create a village full of animal friends and their island home. The features of your villagers and the island will be entirely determined by the mailing information of the person who sent you your message, so be sure to send the game around to all your friends and see what kind of neighbuorhood you can create!

This is an adorable little game inspired by Animal Crossing in which you use the zip codes of your friends to determine what kind of animal you are. After everyone has created their friends, the author even recommends an Animal Crossing RPG that’s available for free to play your characters in!

But Wait! There’s More!

Additionally, you can take a look at the works of AdventureByMail, a designer who design games specifically for two players separated by distance.  They have mysteries, vampires, interstellar stories and more!

You can also find more epistolary games in the Step Up For the Postal Service game jam, designed specifically to be sent in the post. (Did I mention how much I love game jams?)

Games I’ve recommended in the past

Forever Dex, by World Champ Game Co.

This whole post.

[kokiafans]

KOKIA updates: May-June 2024

Below, I have summarized KOKIA’s announcements and messages for May and (most of) June 2024. As explained here, this will remain the style of updates for now. Unfortunately, I have gotten behind a bit, hence this update spanning almost 2 full months instead of the usual 1. My sincere apologies, I promise I'm doing the best I can under the circumstances. Thank you for your continuing patience.

Once-in-a-lifetime meetings tour

KOKIA mentions in her blog entry for May 24 that all of the performances still left in KOKIA's ongoing Once-in-a-lifetime meeting are sold out, which has given her motivation for more concerts next year as well.

May 25 marked the special Tokyo performance of the tour. In her blog entry of May 14, KOKIA announces the venue will be open a little earlier for merchandise sales, as they're expecting crowds. In addition to the T-shirts and blousons already for sale, there will also be portable electric fans for purchase. An autograph session in Tokyo would not be possible, and so she has opted for commemorative postcards instead.

KOKIA looks back on her Tokyo performance in her blog entry for May 26. It was a wonderful experience, truly living up to the title of once-in-a-lifetime, and she announces this performance has been recorded and will be made available, further news to come once the tour has wrapped.

Now that the Tokyo performance has ended, the tour T-shirts and blousons are also available again on the official web shop. She does note the T-shirts are a loose fit, so S-size will be as loose or looser than a regular M-size. Also, this is the last batch, so once they're gone, they're gone forever.

New performance announcements

In her news entry for May 14 as well as her blog entry for that day, KOKIA announces the 2024 sonorium concert Himawari wa akogare ('The sunflowers yearning'), her customary summer concert where the music will rain down on you like a sudden summer shower to offer some relief. The concert will be held on August 3 and 4. (Due to my tardiness in reporting, the concerts have currently sold out and tickets can no longer be purchased via the links provided in her news entry.)

KOKIA has also announced a new concert on November 11, a strings trio concert titled SHI-NA-RU, to be held at Suntory Hall Blue Rose in Tokyo. There will be a performance at 15:30 and one at 19:00. Members of the fan club, club ancoro, can pre-order tickets from June 14-28. Information can be found via the mail magazine or the MEMBERS page on her official website. (via News on June 14)

Finally, in her blog entry for May 24, KOKIA also teases for a once-in-a-lifetime songs tour for 2025, after the success her current tour turns out to be, planning to visit more cities next year.

Other appearances

May marked a couple of radio appearances for KOKIA. She appeared on Afternoon Paradise with Chikako Sawada on May 22, which was in an open studio with a lovely view, as she shared on Instagram (via News on May 18).

On May 26, she appeared on Yasuhiro Kawabe's MUSIC HOT FLAVOR radio show, where she promoted her 25th anniversary best album The Lighthouse (via News on May 16).

KOKIA also held her piano performances on June 8 and 9 at 01073 house, mentioning rehearsing for it in her blog entry of June 3. It's been a while since she last sang while accompanying herself on piano, so rehearsals made her remember older performances at live houses. She also teases a new song she presumably performed that weekend, as she finally found the sounds to go along with the phrases.

Releases

As previously announced, KOKIA has released all of her Animal albums digitally now: on May 11, volume 3 and volume 4 of the newly titled Animal Kingdom albums are available for streaming through various services (linked above). The news entry on May 12 does note that physical copies are still available via the official web shop (although volume 3 is sold out as of writing this).

Frekul JOYSOUND challenge

On May 13 on both her news and blog pages, KOKIA announced her participation in the Frekul JOYSOUND distribution challenge. Karaoke JOYSOUND is a karaoke service and karaoke chain in Japan. Since their service was missing plenty of her songs, KOKIA selected 30 songs currently not included for Frekul, a karaoke distribution service, to get these included at JOYSOUND. Fans were able to buy 'power' units on the event website to get the licensing fee paid for, with one new song added for every 10 power units purchase by May 27. KOKIA fans have rallied together and made sure all 30 songs have now been added! These songs use the master karaoke track, meaning they're the same quality as on CD with no quality loss. The full list of songs is on the event page. I'll include the translated list at the end of this entry. For people who donated 5 power units or more, KOKIA promised to go into karaoke herself and perform her songs and record them, a whole new kind of event for her.

These 30 songs were added to JOYSOUND karaoke thanks to the Frekul challenge:

Fukurou ('Owl')

Yume no tochuu ('on my way to my dream')

Hontou no oto ('Real sound')

Kisetsu hazure no sakura ('Late-blooming cherry blossoms')

Gin no kitsune to kin no koucha o ('Golden tea with a silver fox')

Kotou ('Isolated island')

Ai to heiwa to ongaku to ('Love and peace and music')

The Lighthouse

Kuma ('Bear')

Obake ga kowai nante ('What is it with ghosts being scary')

Watashi no naka no kemono ('The beast inside me')

Family Tree

Otona no ookami ('Adult wolf')

Dear Armstrong

Hoshi ni natta inu ('The dog that became a star')

Tanuki ('Raccoon dog')

Kirin ('Giraffe')

The Cell

Makenai you ni ('So as not to lose')

Oishii oto yum yum music ('delicious sounds')

Oto no arubamu ('Album of sounds')

Doragon ('Dragon')

Hoshi no uta ('The song of stars')

Shoudou ('Impulse')

Kurage ('Jellyfish')

Buta ('Pig')

Hoshi no keiji ('Star revelation')

Miiakyatto ('Meerkat')

Ushi ('Cow')

Tabiressha life train ('travel train')

[thebuckblogimo]

He made me a better ad guy.

March 20, 2023

I have lost another close friend. Dave Patton became my trusted sidekick during the early going of the 25 or so years we worked together as creative team partners, mostly at Ross Roy. It was there that co-workers would refer to "Len and Dave" during staff meetings as easily as they might say "bacon and eggs" at breakfast time. When the two of us worked together on something--whether a simple postcard or a full-blown campaign--well, usually it just plain worked. Were it not for Dave, there's no way that this writer's career would have gone as well as it did. Dave turned my jokes into arresting headlines. He gave the stuff I wrote a "look." The truth is, he was the better idea guy, the better concept guy, the truly creative guy on a team of two buds who worked mostly on cars and enjoyed a helluva ride. I collaborated with his family on the following obituary:

Dave Patton August 29, 1944 to March 7, 2023

Dave Patton loved lines. 

He loved the swoopy lines of fat-fendered street rods, the sleek lines of vintage Corvettes. He loved the fine lines of Native American turquoise jewelry. And, oh, how he loved to draw the lines that go into the creation of a successful print ad, direct mail piece or digital communication.

The world lost the consummate advertising design professional—as well as husband, brother, father and grandfather—when Dave Patton, 78, died on March 7, 2023, due to complications from Parkinson’s Disease and Covid in Portage, Michigan.

Dave was a kind and generous soul with a wry wit and sarcastic sense of humor. He loved music and would break into his signature dance moves every time he heard a good song. His love of early rock ‘n' roll, Motown music and patented steps led to an appearance on Club 1270, a dance program for teenagers on WXYZ TV during the early ‘60s.

Dave was born in Detroit on August 29, 1944, to James ("Bud") and Bonney (Babcock) Patton. The young, rambunctious Dave Patton, a kid with a short attention span, was always drawing in class. He won the Senior Award for “Best Artist" at Birmingham Seaholm High School.

As an adolescent, Dave was a fleet-footed running back for Pierce Junior High in Birmingham, which evolved into a lifelong, fanatical love affair with University of Michigan football. He was also a big fan of the Detroit Red Wings and Detroit Tigers. After graduating from Seaholm High in 1963, he enlisted in the Navy and traveled the world aboard the S.S. Garcia. After he returned home from the Navy, he enrolled at the School of the Detroit Society of Arts and Crafts, which would become the Center for Creative Studies.      Dave met his sweetheart, Diane Morrison, at age 16. They wed shortly after his return from the service in 1967 and were married for 56 years. As a devoted father he coached Little League, faithfully attended his children's ice skating and dance lessons, drove the family minivan around the Midwest and Canada for his son’s hockey games, and passed his design genes onto both of his children who create jewelry, hand-blown glass and other forms of art. 

Fine art--paintings, photography, sculptures, metal and ceramic works--were often at the center of the Patton family’s life. Artistic discoveries during travels to New York, Taos, Naples, Fairbanks, Rome and other faraway places resulted in a collection that set the Patton home apart.      Dave's career as an advertising designer and art director began at Meldrum & Fewsmith in Detroit. He then moved to Ross Roy, Michigan’s largest independent advertising agency at the time, where he began working on such accounts as Kmart, Kelsey-Hayes and Federal Mogul. When he started working on the Chrysler account, Dave designed the likes of giant foam-board spark plugs that hung from showroom ceilings and “dimensional mail packages”--communications in tubes and boxes--that dared customers not to open them.      During the early ‘90s he was named co-creative director for automotive direct marketing at Ross Roy, helping to manage a team of writers and art directors who produced all of Chrysler’s owner communications, including four-color magazines, newsletters and direct mail packages that no one in their right mind would describe as “junk mail.”      However, his proudest achievement came during the year he worked on the Gulfstream Aerospace account and designed a nine-part mail program to sell the Gulfstream IV, a $25 million business jet, to the 2,000 known prospects for it in the world. The sale of seven airplanes were attributed to the program. It garnered for Dave and the team who worked on it, a Gold Echo award from the Direct Marketing Association of America.      As his career wound down, Dave worked on Ford at J. Walter Thompson and Mazda at W.B. Doner. A 40-year career in advertising ended with eight years as co-owner of his own “shop,” Bulldog ’n’ Buck Communications. In retirement, Dave expressed his artistic talents by exploring photography, making ceramics and creating illustrations with colored pencils. He and Diane loved to attend art fairs, sparking Dave's interest in creating unique, colorful, abstract pieces of lacquered acrylics on wood--made to look like framed ceramic tiles--which he and Diane sold at art fairs while traveling around Michigan.      Dave is survived by his wife, Diane; children Michael (Katie) and Marci Frederickson (Roy); three grandchildren—Brett, Megan and Ziggy Moon; and sister Linda Patton (Arnold). His family and close friends will remember Dave as the creative, strong, supportive rock of the family who never turned down a dessert in his life. Those who worked with him will remember Dave Patton for his extraordinary design talent and the fact that he didn’t suffer fools.

A Celebration of Life is being planned for friends and family on August 9, 2023, at Wind + James, 555 E. Eliza St., Schoolcraft, MI 49087. In lieu of flowers, contributions can be made to the Michigan Parkinson's Foundation (parkinsonsmi.org (http://parkinsonsmi.org/)

[haloprograms1]

Automated Real Estate Marketing Solutions for Seamless Client Retention and Growth

In the fast-paced world of real estate, staying on top of your marketing and client follow-up is crucial to maintaining a successful business. As an automated real estate professional, you're constantly juggling multiple responsibilities, from closing deals to ensuring clients are happy with their properties. But what if there was a way to automate and streamline the prospecting and marketing side of your business, leaving you free to focus on what you do best?

That’s where RealEstateHalo, a product of Halo Programs, steps in. RealEstateHalo is a comprehensive automated marketing solution designed specifically for real estate agents, brokers, and teams. This powerful tool will not only help you attract new prospects but also nurture relationships with past clients to ensure long-term business growth. By seamlessly integrating marketing, prospecting, and client retention into your workflow, RealEstateHalo becomes a trusted partner in your journey toward success.

Why Choose RealEstateHalo?

With so many marketing tools out there, it can be difficult to know which one will offer the best results for your real estate business. Here’s why RealEstateHalo stands out from the competition:

1. Automated Marketing That Works 24/7

While you’re busy closing deals and keeping your clients satisfied, RealEstateHalo takes over the time-consuming task of marketing. Our platform automates various types of marketing and client communication, including prospecting campaigns, follow-up emails, and personalized direct mail. This ensures that your past and potential clients are consistently reminded of your services, even when you’re not actively reaching out. RealEstateHalo works around the clock to keep you top of mind when it matters most—when someone is ready to sell or buy a home.

2. Client Retention Made Easy

Client retention is one of the keys to long-term success in real estate, but it’s often one of the most overlooked aspects. RealEstateHalo ensures you’re staying connected with your clients over the long term with multi-year retention programs. These programs are designed to automatically transition your prospects to loyal clients, ensuring that they continue to engage with your services even after the deal has been closed.

3. Customizable Solutions for Every Business

Every real estate business is unique, and your marketing strategies should reflect that. RealEstateHalo offers customizable media options, giving you the flexibility to tailor your campaigns to your specific audience and needs. Whether you’re sending Every Door Direct Mail (EDDM) postcards, Just Listed & Just Sold cards, or targeted email marketing, you can customize the messaging and frequency to align with your business goals.

4. Seamless Integration with Your Workflow

RealEstateHalo integrates effortlessly with your existing workflow, so you can focus on closing deals while the platform handles the marketing. The transition from a prospect to a client is automated, ensuring a smooth experience for both you and the people you’re working with. You’ll never have to worry about missed follow-ups or inconsistent messaging.

5. Boost Referrals and Future Business

One of the most valuable sources of new business is referrals. With RealEstateHalo’s dynamic retention program, you can nurture relationships with past clients and encourage them to refer you to their friends and family. Additionally, the platform’s targeted marketing campaigns allow you to continuously engage with your prospects and encourage them to convert into clients when the time is right.

6. Time-Saving and Effortless Automation

The beauty of RealEstateHalo lies in its simplicity. Our system takes care of all the marketing tasks that you would otherwise have to manage manually. From prospecting to client follow-ups, RealEstateHalo automates the entire process, allowing you to save time, reduce stress, and grow your business without the need for additional marketing staff.

Our Products and Services: Streamlined Solutions for Real Estate Professionals

RealEstateHalo offers a comprehensive suite of products and services designed to make your marketing efforts more effective and less time-consuming. Here’s a closer look at the tools available:

1. Every Door Direct Mail (EDDM)

Reach out to a broad audience in your local area with our EDDM services. This postal mail system allows you to send your marketing materials to a targeted group of households without needing individual addresses. Whether you want to introduce your services, advertise new listings, or update prospects on market trends, EDDM is an effective way to get your message into the hands of potential clients. RealEstateHalo takes care of the printing, design, and distribution, so you can focus on growing your business.

2. Just Listed & Just Sold Postcards

Let your community know about your success with Just Listed & Just Sold postcards. These postcards not only showcase your latest real estate transactions but also position you as a local expert in the market. By sending out these postcards to targeted neighborhoods, you create a strong presence and keep your name top-of-mind with potential clients. Whether you’re looking to highlight a recent sale or promote a new listing, these postcards will help you build trust and credibility in your market.

3. Targeted Email Campaigns

Email marketing is one of the most cost-effective ways to stay connected with your past clients and prospects. RealEstateHalo provides targeted email campaigns that can be tailored to different stages of the client journey. Whether you’re sending a monthly newsletter, new listing announcements, or market updates, our platform ensures that your emails are delivered at the right time to keep your clients engaged.

4. Moving Coupons

Keep your clients coming back for future transactions by offering them moving coupons. These coupons are a fantastic incentive for new homeowners and can encourage repeat business when they decide to buy or sell again. Moving coupons can be tailored to offer discounts on moving services, home improvement products, or even a gift card to help clients settle into their new homes.

5. Direct Mail Campaigns

Sometimes, the best way to reach your audience is through physical mail. RealEstateHalo’s direct mail campaigns help you stay connected with clients and prospects by sending postcards, newsletters, and promotional materials directly to their homes. Whether you're sending seasonal greetings, property updates, or market insights, direct mail is a powerful tool to engage your audience and build lasting relationships.

6. Client Follow-Up Tools

Client follow-up is essential to building long-term relationships, and RealEstateHalo takes care of this for you. With our automated follow-up system, you can be sure that your clients are consistently receiving updates, information, and personalized communication, keeping you at the forefront of their minds. This program is designed to ensure that your clients continue to see the value in working with you, increasing the chances of future referrals and repeat business.

Conclusion

As a real estate professional, your time is valuable. By automating your marketing and client follow-up processes, RealEstateHalo allows you to focus on what truly matters—building relationships, closing deals, and growing your business. With customizable solutions, powerful automation, and a seamless integration into your workflow, RealEstateHalo is the perfect marketing tool to help you stay ahead of the competition.

[southport-printing]

Digital Printing Gold Coast: High-Quality Prints for Your Business and Personal Needs

Digital printing has revolutionized the printing industry, providing businesses and individuals with high-quality, cost-effective, and fast printing solutions. If you're looking for professional digital printing services on the Gold Coast, this guide will help you understand its benefits and how to choose the right provider.

Why Choose Digital Printing on the Gold Coast?

1. Superior Print Quality

Digital printing ensures sharp, vibrant colors and high-resolution prints, making it ideal for marketing materials, business cards, flyers, brochures, and personalized items.

2. Fast Turnaround Time

Unlike traditional offset printing, digital printing requires minimal setup time, allowing for quicker production and same-day or next-day delivery options.

3. Cost-Effective for Small Runs

Digital printing is perfect for short print runs, helping businesses and individuals save money without compromising on quality.

4. Customization and Personalization

With digital printing, you can personalize each print, whether it’s variable data printing for direct mail campaigns or customized wedding invitations.

Services Offered by Digital Printing Providers on the Gold Coast

Business Printing Solutions

Business cards

Flyers and brochures

Posters and banners

Presentation folders

Promotional and Marketing Materials

Custom stickers and labels

Pull-up banners

Postcards

Promotional merchandise printing

Personal Printing Services

Wedding and event invitations

Photo books and albums

Personalized gifts

Custom calendars

How to Choose the Best Digital Printing Service on the Gold Coast

1. Check Quality and Samples

Before selecting a provider, ask for samples or check their portfolio to ensure high print quality.

2. Compare Pricing and Turnaround Time

Get quotes from different providers and compare turnaround times to ensure they meet your deadline and budget.

3. Look for Customer Reviews and Testimonials

Customer feedback provides insight into the reliability and service quality of a printing company.

4. Inquire About Customization Options

If you need personalized prints, ensure the provider offers variable data printing and other customization services.

Best Digital Printing Providers on the Gold Coast

Several reputable digital printing companies operate on the Gold Coast, offering high-quality services for businesses and individuals. Whether you need business branding materials, event invitations, or marketing collaterals, finding the right provider will ensure your prints look professional and stand out.

Conclusion

Digital printing on the Gold Coast provides an efficient and cost-effective solution for all your printing needs. By choosing a reliable printing provider, you can achieve high-quality, customized prints with quick turnaround times. Whether for business or personal use, digital printing helps bring your vision to life with precision and clarity.

For top-tier digital printing services, explore local providers and request a quote today to get started on your next printing project!

[industryfinservicedm]

Best Practices for Designing Standard Postcards for Financial Services Marketing

Introduction

In the competitive financial services industry, effective marketing strategies are essential for attracting and retaining customers. Standard postcards provide a cost-effective, tangible, and impactful way to communicate with potential and existing clients. A well-designed postcard can enhance brand visibility, drive engagement, and improve response rates. This guide outlines best practices for designing standard postcards for financial services marketing to ensure maximum effectiveness.

Understanding the Importance of Postcard Marketing

1. Why Use Postcards in Financial Services Marketing?

Postcards serve as a direct and personal way to reach clients with key information, such as:

Loan and mortgage offers

Investment opportunities

Account updates and service promotions

Exclusive client benefits

Their compact nature ensures that recipients can quickly absorb the message without the need to open an envelope or sift through lengthy content.

2. Benefits of Standard Postcards

Cost-effective compared to other print materials.

Higher visibility in direct mail marketing.

Easily customizable for different campaigns.

Encourages immediate action from recipients.

Best Practices for Designing Financial Services Postcards

1. Choose the Right Standard Postcard Size

Selecting an appropriate size ensures that your postcard stands out in the mailbox while remaining cost-effective. Common standard sizes include:

4” x 6” – Budget-friendly and USPS-compliant for lower postage rates.

5” x 7” – Slightly larger for more content while remaining compact.

6” x 9” – Ideal for high-impact messages and special promotions.

6” x 11” – Maximum visibility and best suited for important financial offers.

2. Use a Clean and Professional Design

A cluttered design can confuse or overwhelm recipients. Keep the layout simple by:

Using high-quality images that reflect professionalism.

Incorporating white space for easy readability.

Choosing a minimal color palette that aligns with your brand identity.

3. Incorporate Strong Branding Elements

Your postcard should immediately convey your brand identity. Ensure consistency by:

Placing your company logo in a prominent position.

Using brand colors and typography.

Including your company’s contact details and website.

4. Craft a Compelling Headline

A strong, clear, and concise headline should instantly grab attention. Examples include:

“Exclusive Mortgage Rates Just for You!”

“Maximize Your Investments with Expert Advice”

“Secure Your Financial Future Today”

5. Use High-Quality Imagery

The right imagery can enhance engagement and credibility. Best practices include:

Choosing relevant images that align with the financial industry.

Using professional photography rather than generic stock images.

Ensuring images do not overpower the message but complement it.

6. Keep Messaging Clear and Concise

Financial services marketing requires a balance between informative and digestible content. Follow these guidelines:

Use bullet points to highlight key offers and benefits.

Keep paragraphs short and to the point.

Avoid industry jargon that might confuse recipients.

7. Add a Strong Call-to-Action (CTA)

Your postcard should encourage recipients to take immediate action. Effective CTAs include:

“Call Now for a Free Consultation”

“Visit Our Website to Learn More”

“Apply Today for Exclusive Financial Benefits”

8. Personalization for Better Engagement

Customers respond better to personalized marketing. Use variable printing to:

Address recipients by name.

Include custom financial recommendations.

Highlight location-specific offers.

9. Utilize Both Sides of the Postcard Effectively

Maximize space by using the back of the postcard for additional details. Consider:

Placing testimonials or trust signals.

Adding a QR code for quick access to digital resources.

Reinforcing the main message with supporting text.

10. Ensure Compliance and Accuracy

Financial services marketing often involves legal regulations. Be sure to:

Include any necessary disclaimers in fine print.

Verify interest rates, terms, and conditions.

Double-check accuracy before printing and mailing.

Enhancing Engagement with Strategic Distribution

1. Target the Right Audience

Direct your postcard marketing efforts toward specific customer segments, such as:

First-time homebuyers for mortgage services.

High-net-worth individuals for investment opportunities.

Small business owners for financial solutions.

2. Time Your Campaigns Strategically

Sending postcards at the right time increases response rates. Consider:

Tax season for financial planning and advisory services.

End-of-year promotions for investment and savings accounts.

Market fluctuations to offer refinancing options.

3. Combine Postcards with Digital Marketing

Integrating direct mail with digital channels amplifies effectiveness. Strategies include:

Including QR codes that direct recipients to landing pages.

Following up with email campaigns for additional touchpoints.

Retargeting postcard recipients with online ads.

Measuring the Success of Your Postcard Campaign

1. Track Response Rates

Use methods like:

Unique promo codes for redemption tracking.

Dedicated phone numbers or URLs for call tracking.

Customer surveys to gauge effectiveness.

2. Analyze Conversion Data

Determine how many postcard recipients took action by reviewing:

Website traffic spikes after mail drops.

Lead generation increases.

Sales or appointment bookings.

3. Adjust Future Campaigns Based on Insights

Refining your approach ensures continued success. Steps include:

Testing different postcard sizes and layouts.

A/B testing headlines and CTAs.

Adjusting mailing frequency for optimal engagement.

Conclusion

Standard postcards remain a powerful marketing tool for financial services, offering high visibility and direct customer engagement. By implementing best practices in design, messaging, targeting, and measurement, financial institutions can create effective postcard campaigns that enhance brand credibility and drive customer action. Whether promoting loans, investments, or exclusive financial products, a well-designed postcard ensures that your message stands out in the competitive market.

SITES WE SUPPORT

Direct Automation Print Mail API Software and Hippo Compliant – Wordpress

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[finservicesmailpost]

Everything You Need to Know About Standard Postcard Sizes for Effective Mailers

Introduction

Postcards remain a powerful marketing tool for businesses looking to engage their audience through direct mail. Selecting the right Standard Postcard Sizes is essential for maximizing impact, reducing costs, and ensuring compliance with mailing regulations. This guide will explore everything you need to know about postcard dimensions, their benefits, and how to choose the best size for your marketing needs.

The Importance of Standard Postcard Sizes in Direct Mail

Choosing the appropriate postcard size is crucial for several reasons:

Cost Efficiency: Standard sizes help businesses save on printing and mailing costs.

Postal Compliance: Ensuring the size meets postal guidelines prevents additional postage fees.

Design Flexibility: Larger postcards offer more space for graphics, while smaller ones are compact and cost-effective.

Common Standard Postcard Sizes

Understanding the different Standard Postcard Sizes available can help you select the most suitable option for your campaign. Below are the commonly used sizes:

1. 4” x 6” Postcard

Best For: Quick promotions, event reminders, thank-you notes.

Benefits: Affordable postage, easily fits into mailboxes, and highly cost-effective.

2. 5” x 7” Postcard

Best For: Announcements, appointment reminders, and small-scale promotions.

Benefits: Slightly larger than 4” x 6”, providing more space for branding and call-to-action.

3. 5.5” x 8.5” Postcard

Best For: Medium-sized marketing campaigns, product showcases, or service promotions.

Benefits: Offers a balance between size and affordability while standing out more in the mail.

4. 6” x 9” Postcard

Best For: High-impact marketing, limited-time offers, and detailed promotions.

Benefits: Provides ample space for visuals and text while remaining cost-efficient.

5. 6” x 11” Postcard

Best For: Comprehensive campaigns, real estate marketing, and retail promotions.

Benefits: Maximizes visibility and allows for more detailed messaging and branding.

How to Choose the Right Standard Postcard Size

When selecting a postcard size, consider the following factors:

1. Campaign Goals

If you need a cost-effective and simple mailer, opt for the 4” x 6” postcard.

For more detailed messaging and stronger visual appeal, a 6” x 11” postcard may be ideal.

2. Target Audience

A compact postcard works well for quick promotional messages.

Larger postcards help in creating a lasting impression and engaging audiences effectively.

3. Budget Constraints

Standard 4” x 6” postcards are the most economical for bulk mailing.

Larger sizes may incur additional postage but can provide better ROI for targeted campaigns.

Printing and Design Considerations

1. Paper Quality

Choose between matte, glossy, or textured finishes depending on the brand aesthetic and marketing purpose.

2. Font and Readability

Ensure text is legible and contrasts well with the background for better engagement.

3. High-Resolution Images

Use crisp, high-quality visuals to maintain professionalism and attract attention.

The Role of Standard Postcard Sizes in Different Industries

Various industries utilize postcards for different marketing objectives:

1. Retail and E-Commerce

Promote sales, discount offers, and seasonal promotions using 6” x 9” or 5.5” x 8.5” postcards.

2. Real Estate

Showcase property listings and agent services effectively with 6” x 11” postcards.

3. Healthcare and Medical Services

Send appointment reminders, wellness tips, or new service promotions using 5” x 7” postcards.

4. Financial Services

Highlight new financial products, policy updates, or investment opportunities using 6” x 9” postcards.

Cost and Mailing Efficiency

To maximize efficiency, follow these best practices:

Bulk Printing: Helps reduce overall printing expenses.

USPS Guidelines: Ensure compliance with postal regulations to avoid additional charges.

Automation: Use automated mailing services to streamline distribution and improve accuracy.

Future Trends in Postcard Marketing

1. Personalization and Variable Printing

Businesses are increasingly using personalized postcards with dynamic content tailored to each recipient.

2. Eco-Friendly Materials

Sustainable printing options such as recycled paper are becoming more popular in direct mail marketing.

3. QR Codes and Digital Integration

Adding QR codes helps bridge the gap between physical mailers and digital engagement.

Conclusion

Selecting the right Standard Postcard Sizes is essential for optimizing direct mail campaigns. Businesses should align postcard dimensions with marketing goals, audience preferences, and budget constraints to ensure success. By implementing best practices in design, targeting, and mailing efficiency, companies can leverage postcards as a powerful tool to engage customers and drive conversions.

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Best Practices for Designing Attention-Grabbing Healthcare Mailers

In the highly competitive healthcare industry, effective communication plays a crucial role in patient engagement, brand awareness, and driving appointments. With patients receiving numerous pieces of mail daily, standing out from the crowd can be a challenge. However, healthcare mailers, when designed with strategic intent, can capture attention and deliver impactful messages. Whether you're sending appointment reminders, health updates, or promotional offers, a well-designed healthcare mailer can make all the difference in reaching and engaging your target audience.

This blog post will explore the best practices for designing attention-grabbing healthcare mailers that not only stand out in the mailbox but also lead to meaningful action.

1. Define Your Objective Clearly

Before diving into design, it’s essential to have a clear understanding of the mailer's purpose. Whether you’re sending a reminder for a scheduled appointment, providing health tips, or offering a new service, each healthcare mailer needs to have a specific goal. Without a clearly defined objective, your mailer may fail to resonate with the recipient or lead to actionable results.

Ask yourself the following questions:

What do you want the recipient to do after receiving the mailer? (e.g., schedule an appointment, sign up for a service, make a payment)

Is the message educational, promotional, or transactional?

Who is the target audience, and what are their specific needs or pain points?

Once you’ve defined the objective, you can design a mailer that guides the recipient toward that action. A strong call-to-action (CTA) is essential in motivating your audience to act, whether it’s scheduling an appointment online or calling the clinic for more information.

2. Choose the Right Format

The format of your healthcare mailer plays a significant role in how your audience interacts with it. The format should match the message you're delivering, the audience you're addressing, and your overall brand image. Common mailer formats in healthcare marketing include:

Postcards: These are ideal for quick, direct messages such as appointment reminders, vaccination updates, or special promotions. Postcards are cost-effective, easy to read, and visually appealing.

Letters: For more personalized or detailed communication, a letter format is appropriate. Letters can convey sensitive information like lab results or healthcare recommendations, making them more formal and professional.

Brochures: These are excellent for providing in-depth information about services, healthcare plans, or new treatments. Brochures allow space for visuals, detailed descriptions, and compelling offers.

Self-Mailers: These are folded mailers that don’t require an envelope. They are perfect for concise communications and often come in creative formats that can be folded in various ways to reveal information. This type of mailer can be used for health updates, special events, or newsletters.

Each format has its advantages. The key is to choose one that aligns with the type of communication you want to have with your patients and the specific content of the message.

3. Keep the Design Clean and Easy to Read

An overcrowded or overly complex design can overwhelm your audience and cause them to discard the mailer without reading it. In healthcare, where clarity is paramount, it’s important to keep the design simple and easy to follow. Here are some tips to achieve a clean, readable design:

White Space: Don’t underestimate the power of white space. It’s vital to give elements room to breathe. Avoid cluttering your design with too many images or text. A clean, open layout makes the content more digestible and increases the chance of the recipient engaging with it.

Clear Hierarchy: Use typography to create a clear hierarchy. The most important elements should stand out. The headline or main offer should be the largest, while secondary information such as details or disclaimers can be smaller. This ensures that readers immediately see what’s most important.

Easy-to-Read Fonts: Use clear, sans-serif fonts like Arial, Helvetica, or Open Sans that are legible even in smaller sizes. Avoid decorative fonts that may be harder to read. Ensure that the font size is appropriate for your audience, especially if you’re communicating with older patients who may have vision challenges.

Short Paragraphs and Bullets: Break up the text into easily digestible chunks by using short paragraphs or bullet points. This method improves readability and makes the content easier to scan quickly.

Remember that simplicity often leads to better engagement. Your healthcare mailer should communicate its message effectively without overwhelming the recipient.

4. Incorporate Personalization

Personalization is a powerful tool for healthcare mailers, as it can create a sense of connection with the recipient. Personalized mail has a higher likelihood of being read and acted upon, as it makes the message feel more relevant. Here are some personalization tactics to consider:

Personalized Greeting: Start the mailer with a personalized greeting that includes the recipient's name. This makes the communication feel more tailored and less like a mass mailing. For example, “Dear [Patient Name],” or “Hi [Patient Name],” is far more engaging than a generic “Dear Patient.”

Targeted Messaging: Use data to segment your audience and send targeted messages based on their needs or behaviors. For instance, if a patient is due for a routine check-up, send a reminder with their name, the date of their last visit, and a specific call to action (e.g., scheduling an appointment).

Personalized Offers: If your healthcare facility offers a special discount or promotional offer, consider personalizing the offer to the recipient. For example, "As one of our valued patients, we’re offering you 20% off your next visit."

Personalized mailers not only capture attention but also increase patient loyalty by demonstrating that you understand their needs and are invested in their well-being.

5. Use Engaging Visuals

Incorporating engaging visuals into your healthcare mailers is essential for grabbing attention and conveying your message more effectively. Visuals help break up text and add a human touch to your mailings, making them more appealing to recipients. Here are some tips for using visuals in healthcare mailers:

High-Quality Images: Choose high-quality, relevant images that enhance your message. For example, images of smiling patients or healthcare professionals can convey trust and warmth, while images of healthy food or active lifestyles can reinforce wellness messages.

Infographics: Infographics are an effective way to present complex information in a visually digestible format. For example, if you’re promoting a new service, an infographic could visually demonstrate how the service works or what patients can expect during the process.

Branding: Consistently use your healthcare facility’s branding elements, such as your logo, colors, and font, to create a cohesive design across all your marketing materials. This increases brand recognition and helps build trust with recipients.

Remember that visuals should support the message, not distract from it. Ensure that any images or graphics you include are aligned with the mailer’s goal and enhance the recipient’s experience.

6. Craft a Compelling Call-to-Action (CTA)

The call-to-action (CTA) is one of the most critical elements of a healthcare mailer. It guides the recipient toward taking the next step, whether it's scheduling an appointment, signing up for a newsletter, or contacting your office for more information. A compelling CTA is clear, concise, and actionable. Here are some tips for crafting effective CTAs:

Use Action-Oriented Language: Use strong, action-oriented words such as "Schedule your appointment today," "Call us now for more information," or "Claim your free consultation." Action verbs create a sense of urgency and encourage recipients to act immediately.

Be Specific: Avoid vague CTAs. Specify exactly what the recipient should do next. For example, instead of “Learn more,” say “Visit our website to schedule your annual check-up.”

Make It Visible: Ensure that the CTA stands out by using bold fonts or contrasting colors. It should be easy to spot, even when the recipient quickly scans the mailer.

A well-crafted CTA can make the difference between a mailer that gets ignored and one that prompts meaningful action.

7. Ensure Compliance with Healthcare Regulations

Healthcare mailers are subject to certain privacy and compliance regulations, such as the Health Insurance Portability and Accountability Act (HIPAA) in the U.S. and similar regulations in other countries. It’s important to ensure that your mailers comply with these regulations, especially when dealing with sensitive patient information.

Confidentiality: Avoid including personal health information or other sensitive details unless absolutely necessary. If you must include personal information, ensure it is properly secured and follows legal guidelines.

Clear Disclaimers: Include any necessary disclaimers, such as opt-out options for promotional mail or terms and conditions for any offers.

Secure Mailing Practices: Ensure that your mailing lists are kept confidential and that only authorized personnel have access to patient data.

By adhering to healthcare regulations, you protect both your patients' privacy and your organization’s reputation.

Conclusion

Designing attention-grabbing healthcare mailers requires a thoughtful and strategic approach. By defining your objectives, choosing the right format, maintaining simplicity, personalizing the message, incorporating engaging visuals, and using a compelling CTA, you can create mailers that resonate with your audience and prompt meaningful actions.

Remember that healthcare mailers are an essential tool in patient engagement and communication, and when done right, they can improve patient satisfaction, drive appointments, and increase awareness of your services. By implementing these best practices, you can ensure that your mailers are not only eye-catching but also effective in achieving your healthcare marketing goals.

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The Ultimate Guide to Direct Mail B2B Marketing Costs and Top Service Providers

In the evolving landscape of marketing, direct mail B2B remains a highly effective tool for reaching business decision-makers and generating leads. Despite the rise of digital channels, physical mail still stands out due to its tangibility, personalization potential, and ability to break through digital clutter. However, to maximize the effectiveness of direct mail B2B marketing, businesses must understand both the costs involved and the service providers that can deliver results.

In this comprehensive guide, we’ll walk you through everything you need to know about the costs associated with direct mail B2B marketing and how to choose the best service provider to optimize your campaigns. From pricing models to key features, we’ll explore it all to help you make an informed decision that boosts your marketing ROI.

Why Direct Mail B2B Marketing Still Matters

Before diving into the costs and providers, let’s quickly revisit why direct mail B2B marketing remains an essential part of any comprehensive strategy:

High Engagement: Direct mail is known for its higher response rates compared to other channels. According to the Data & Marketing Association, direct mail has a response rate that is much higher than email, making it a powerful tool for generating interest.

Tangible and Memorable: Unlike digital messages that can be easily dismissed, physical mail makes a lasting impression. Decision-makers are more likely to keep a well-designed piece of direct mail on their desk, which increases brand recall.

Targeted and Personal: With access to detailed business information, direct mail B2B campaigns can be highly personalized to specific industries, job roles, and even individual needs, increasing the likelihood of conversion.

Now that we understand its effectiveness, let's break down the costs involved in direct mail B2B marketing.

Understanding the Costs of Direct Mail B2B Marketing

Direct mail may seem straightforward at first glance, but the pricing structure can be complex. Several factors influence the overall cost of a direct mail campaign, and businesses need to consider these to budget effectively and get the most value for their investment.

1. Per-Piece Cost

One of the most common pricing models in direct mail is the per-piece cost. This is the fee you’ll pay for each mailer you send. It includes the printing, processing, and delivery of each individual piece.

Average Cost: The average per-piece cost typically ranges from $0.30 to $1.00 for basic postcards and letters, depending on volume. However, more intricate designs, heavier materials, or specialized printing methods (such as embossing or foil) will cost more.

2. Design and Customization

The design of your mail piece plays a huge role in its effectiveness, but it also impacts the cost. If you require a custom design for your B2B direct mail, most providers will charge an additional fee.

Average Cost: Professional design services can range from $50 to $500 per design, depending on complexity and the level of customization required.

3. Printing Costs

Printing is another significant part of the cost breakdown. Costs vary based on the number of mail pieces being printed, the type of paper used, the color complexity, and the finishing options (glossy coating, embossing, etc.).

Average Cost: Printing costs can range from $0.10 to $1.00 per unit, depending on these variables.

4. Mailing and Postage

This includes the cost of getting the mail piece to its recipient. Different postal services offer various rates based on the weight, size, and delivery method of the mail.

Average Cost: Postage fees can range from $0.15 to $1.00 per piece for standard bulk mailing. Expedited or premium services (such as priority or overnight shipping) will obviously cost more.

5. Data and List Rental

An essential part of any direct mail B2B campaign is having access to accurate and targeted mailing lists. Companies typically rent mailing lists based on factors like industry, company size, location, and job title. You can either provide your own list or work with your service provider to access a curated list.

Average Cost: Data list costs typically range from $0.10 to $1.00 per contact. The more targeted the list, the higher the cost.

6. Campaign Setup Fees

Some companies charge setup fees for organizing and automating your campaign, particularly for larger or more complex projects. This may cover everything from data entry to configuring the automation systems for follow-up mailers.

Average Cost: Setup fees can vary widely, with averages ranging from $100 to $500, depending on the complexity and scope of the campaign.

7. Tracking and Analytics

To measure the success of your campaign, you'll want to monitor key metrics such as response rates, conversion rates, and ROI. Some providers offer integrated tracking services, which can provide insights into how well your direct mail pieces are performing.

Average Cost: Tracking and analytics typically come as an additional service and may cost anywhere from $50 to $200 per month, depending on the features and reporting you need.

How to Choose the Best Direct Mail B2B Marketing Companies

Now that we’ve covered the cost components, let’s look at the key factors you should consider when selecting a direct mail B2B marketing company. The right partner can save you time, money, and frustration, so it’s essential to choose wisely.

1. Services and Capabilities

Not all direct mail providers offer the same level of service. Look for companies that provide a comprehensive range of services, including:

Design services for creating engaging mail pieces.

List management to help you target the right audience effectively.

Customization and personalization to tailor your mailers to specific businesses or individuals.

Tracking and reporting to measure campaign success and make data-driven decisions.

Automation to streamline follow-up campaigns and reminders.

Providers that offer these services can help you build a more effective and efficient B2B direct mail campaign.

2. Experience and Reputation

Partnering with a well-established provider can give you peace of mind knowing they understand the nuances of B2B direct mail. Look for companies with a solid track record of working with businesses in your industry. You can check online reviews, ask for case studies, and even request testimonials to gauge their success.

3. Cost Transparency

The best direct mail B2B marketing companies are transparent about their pricing and will provide clear, upfront estimates of all costs involved. They should also be willing to help you adjust your campaign to fit your budget while still achieving optimal results.

4. Customer Support

Excellent customer support is critical to the success of any campaign. Choose a provider that offers responsive, reliable, and helpful customer service. Whether you need help troubleshooting an issue or want advice on campaign strategy, responsive customer support is essential.

5. Flexibility and Scalability

As your business grows, your B2B direct mail needs may change. Ensure your provider is able to scale with your campaigns and adapt to different marketing strategies. Whether you need to expand your reach to new regions, increase the volume of mailers, or experiment with different designs, your chosen partner should have the resources to support your goals.

Top Direct Mail B2B Marketing Providers

Here are some of the leading direct mail B2B marketing companies you can consider:

Vistaprint: Known for its robust online platform, Vistaprint offers a wide range of printing and direct mail services, including design, printing, and mailing solutions. It’s ideal for small to medium-sized businesses.

PostGrid: A service designed specifically for direct mail automation, PostGrid offers an API to integrate direct mail campaigns into your existing workflows. It’s particularly useful for companies looking to scale their direct mail efforts while keeping costs low.

Mail Shark: Specializing in postcard marketing for small businesses, Mail Shark offers customizable mail plans with an emphasis on automated scheduling. They provide both digital and physical mail services.

PrintIt4Less: This provider focuses on personalized marketing materials and offers custom-designed mailers along with a variety of printing options. They cater to businesses of all sizes.

PsPrint: PsPrint offers both printing and mailing services, making it a convenient choice for businesses seeking an all-in-one solution. They are known for their competitive pricing and high-quality printing.

Conclusion

Understanding the direct mail B2B marketing costs and selecting the right provider is crucial for ensuring your campaign delivers the best possible ROI. By factoring in costs for design, printing, postage, and tracking, as well as choosing a reputable, experienced service provider, you can create a direct mail strategy that helps you connect with the right audience and drive tangible business results.

When selecting a direct mail B2B marketing company, ensure they offer the services you need, are transparent with pricing, and have a strong track record of success in your industry. With the right partner and a clear strategy, direct mail can be a game-changing tool for your B2B marketing campaigns.

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Flyer Distribution: How It Helps to Market Your Business?

Many people today fail to see advantages of using flyer distribution for commercial purposes. Flyer distribution is a powerful marketing strategy that should be identified by the public for new and established businesses. Flyer marketing is quite helpful for companies that interact directly with consumers. Businesses can promote themselves directly to a target consumer base considerably more easily with such direct marketing techniques. Below, you can see how flyer distribution helps to market your business:

Eye-Catching

Flyers also have the advantage of being visually appealing. It is essential that you make sure that your Canada Post flyers stand out in the sea of marketing messages that compete for people's attention these days. Fortunately, there are a few methods to accomplish this, such using vibrant colors or adding graphics and photos.

Extended Reach

Engaging a trustworthy flyer distribution business makes it easier to reach general population. For example, a distribution supplier may be able to reach communities or demographics that you are unable to reach on your own. Reaching out to more prospective customers may increase your chances of bringing in more business and earning more money. To have a good reach, you need flyer distribution service for your business, so take your phone and search for a flyer distributor near me.

Easy Budgeting

In digital marketing, unclear pricing policies typically result in expenses that exceed your initial budget. Flyer distribution follows a what you see is what you get approach, whereas internet marketing uses pay per view. The target market, the numbers required, and the postal costs are all known to you and should not affect your marketing expenses. If you are on a tight budget, postcards printing is the best alternative for business advertising.

Summing It Up

Flyers are a great marketing tool, even if they require preparation, printing, and mailing time. Your business might benefit from hiring anexperienced flyer distribution company in a number of ways. If you hire someone else to distribute your flyers, you can focus on running your business while they take care of your marketing needs.