#Best devops services near me

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tech veracity training located in kakinada provided Tech Veracity Leading App Development Training in Kakinada

In the digital age, mobile apps have become an integral part of our daily lives, driving businesses, improving user experience and providing innovative solutions. For people who aspire to be a part of this fast-growing field, it is essential to learn the art and science of app development. Tech Veracity, located in Kakinada, is a premier training institute that offers cutting-edge training programs in app development. With its experienced trainers, state-of-the-art infrastructure and a curriculum designed to meet the needs of both beginners and seasoned professionals, Tech Veracity has established itself as a premier app development training institute in Kakinada.

Why choose Tech Veracity?

best app development software Tech Veracity stands out as a model of quality education in the field of application development in Kakinada. The institute's main objective is to bridge the gap between the growing industry demand for skilled application developers and the supply of trained professionals. The institute's comprehensive training programs are designed to provide students with a solid foundation in mobile application development, giving them the skills to thrive in the world of technology.

Here are some reasons why Tech Veracity is the preferred choice for aspiring app developers:

Expert Trainers

Tech Veracity has a team of highly experienced and qualified trainers who are industry experts with years of experience in developing App. theirs Practical ideas and real-world examples provide students with a deeper understanding of the development process, making the learning experience more engaging and impactful.

Industry-Relevant Curriculum

Tech Veracity's training curriculum is meticulously designed to fit

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Data Science Course In Hyderabad With Placement Assistance

Our Data Science Training In Hyderabad program covers the concepts proper from the scratch to the core. Basics concepts of Statistics, R programming & Python have additionally been mentioned. Advanced matters involving AI, Machine Learning & Deep Learning have additionally been defined with arms-on stay case studies from the trade.

They likewise Provide Data Science Classroom Training in Kukatpally Housing Board Colony , Hyderabad, and Data Science web-based Training for the individuals exterior Hyderabad. 3000+ Trainees Rated them as the Best Data Science Training Institute in Hyderabad.

Advanced concepts like choice bushes, data visualization, enterprise analytics & in addition to applied sciences like AI, Machine Learning & Deep Learning have been explained very well. Through frequent mock interview sessions, we shall be assessing the performance of each pupil & proper steering would be given to them based mostly on the performance in these classes. Post profitable completion of this data science training in hyderabad, we shall be recommending our students’ profiles to the businesses that we've tie-ups with and assist them in getting efficiently positioned. This is why 360DigiTMG is taken into account as the best institute for Data Science Training in Hyderabad for placements. 360DigiTMG provides high quality and real-time coaching programs on massive data, DevOps, cloud computing, machine studying, AI, blockchain, salesforce, Data Science, software program testing, and extra. The institute has helped many freshers, software engineers and dealing professionals get placed in noteworthy firms.

I’m virtually about to complete my course and no doubt they're turning me into a really well qualified information scientist. 360DigiTMG believes that choosing what to study and what course to enrol is one of the largest challenges and due to this fact they encourage students to select the right software program course by counselling. The institute offers high quality and project-based coaching for thousands of scholars and helps them get their dream job with their placement program. The course covers everything from predictive analytics, machine learning, deep learning, huge information improvement and knowledge visualization in instruments like R, Python, Tensorflow, Keras, Tableau, Hadoop, Spark and SQL. It has capstone projects of duration 1-3 months and the course is updated each 6 months. Before the completion of the course, students need to submit the assignments on all the topics. After the completion of the training program, college students should submit the capstone project & full the time period finish exam.

This motivates us to concentrate on the problem of lowering the ability to buy prices to decrease the price burden on authorities and supply higher subsidies to deserving shoppers. In the present study, the energy buy optimization model was examined on the data and validated the chances of cost cutting and savings in long term power buy contracts. Additionally authors are extrapolating pricing strategy for electrical energy markets using Non- Cooperative Game Theory ideas. IIDA's Advanced Management Programme in Business Analytics catalyses innovation with cognitive and significant thinking. The curriculum of AMPBA is developed under the guidance of eminent industry leaders and world-class academicians. We are currently into our 14th batch with round 1100 alumina and 240 cohorts every year. Imarticus Learning is a professional education firm that gives trade- endorsed training in Analytics & Financial Services and empowers individuals and huge organisations in meeting their human capital and ability set necessities.

Of course yes, we will be scheduling backup sessions for the scholars who have missed any of the important ideas on this Data Science coaching. Knowledge of Statistics & likelihood is should for this Data Science course. Also, having knowledge of Python or R programming may even help the aspirants to get a better understanding of the ideas explained through the coaching session. In this data science course in hyderabad program, we now have a group of licensed trainers who're hand-picked from the business. They are having a few years worth real-time working experience in the Data Science industry. Trainers in this Data Science training program are reputed for Quality, Professionalism and Excellence.

course modules in three months with 8 to 10 hours of coaching every week. 7 Data Science AI Course + Internship - 6 Months Program7.1 We present a hundred% Placement help & Paid Internships7.1.0.1 By 2025, the Data Science analytics sector in India is estimated to grow $sixteen billion. UpGrading & UpSkilling to the market necessities is the necessity of the Hour. A Wipro study reveals that 75% organizations discover the necessity to upgrade IT infrastructure. Yes, we do have the presence of a well subtle lab infrastructure. Students will get to execute sensible’s on the subjects which they've realized as part of our classroom primarily based program of Data Science Training In Hyderabad. Our Data Science Training In Hyderabad is purely classroom based mostly training.

360DigiTMG is committed to providing all the students with a unique and greatest-studying expertise. All the trainers have relevant expertise in the field of teaching along with the Industrial expertise. We at 360DigiTMG believe that sensible principles, both are essential to learn and our specialists make certain to supply the prime quality of studying expertise to all. It is troublesome for corporations to manage their data thus creating mistakes in doing business. 360DigiTMG with close to 2,000 students educated on Data Science has understood the need of each student and ensures that every pupil will get an unmatched learning experience for the lifetime. This Data Science Course in Hyderabad can be an apt selection for all the analytics career lovers who are planning to secure their career in Data Science.

All the scholars completing the course shall be supplied with certifications from IBM, Microsoft which may be showcased in your Linkedin Profile and Resume to Grab good Salaries. Experience in working with Data Science cloud platforms AWS, Azure, Google Cloud. 360DigiTMG has tie-up with many IT and Non-IT MNC. Whenever a new opening is up we get them and share with our students so as to get them a dream job as soon as potential.

Aspirants who are eager to excel in a career in Data Science as a Data Scientist can be a part of our superior Data Science Training in Hyderabad program. This Data Science coaching program is in collaboration with IIT & IIM licensed Data Scientists. 360DigiTMG Data Science Training in Hyderabad certification program is the first alternative of preference for the aspirants who wish to certify their abilities in Data Science as a Data Scientist or Big Data Analyst. A leader in data science and analytics training & consulting, it has been coaching the industry since 20017, with more than 18,000 alumni. It has a wide array of Data Science courses from quick-time period to UGC-acknowledged PG and M.Sc. It has been capable of placing its college students in organisations corresponding to IBM, GE, KPMG, Deloitte, Moody’s, Infosys etc.360DigiTMG envisions to fill the gap of skilled talent in analytics, Data Science and machine studying and supply finest career opportunities for tech lovers.

Therefore, the above article provides the listing of the top Data Science Institutes in Hyderabad. Data Science holds a shiny future and it supplies a lot of job alternatives like Data Scientist, Data Analytics, Data Engineer, Data Architect, ML Scientist etc.

If there is any doubt he takes an extra mile to make clear all of the doubts and uses different actual-time state of affairs which made the course simple to learn and understand. It helps an individual to understand what data says and turn out to be an information driven individual as nicely. It is straightforward and straightforward to be taught Data Science with 360DigiTMG and get licensed. We have designed the course in such a fashion that you could study the course from wherever in the globe. So get excited to study the best Data Science course from 360DigiTMG. Start the growth of your career with a licensed Data Science course.

For more Information

360DigiTMG - Data Analytics, Data Science Course Training Hyderabad  

Address - 2-56/2/19, 3rd floor,, Vijaya towers, near Meridian school,, Ayyappa Society Rd, Madhapur,, Hyderabad, Telangana 500081

099899 94319

https://g.page/Best-Data-Science

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Aditya Sakhuja - “DevOps is the bridge between development and production”

Aditya Sakhuja is an Engineering Lead at Salesforce working on Einstein products. He worked on prototyping a question answering system very early in the Salesforce Machine Learning journey.  His extensive industry experience over the last 10+ years at Salesforce Einstein and previously at Yahoo Search building early prototypes to shipping ML products and supporting offline pipelines brings valuable lessons to talk. Besides question answering, Aditya helped build other ML products like Einstein Case Classification, Einstein Article Recommendations, and ML product prototypes with external partners like Google. He was a recipient of team innovation awards in 2018, 2019 at Salesforce. Previously, he built data platforms at Yahoo working on offline data pipelines and near real-time data platforms - relational stores, Hadoop / Spark, Storm, HBase. Very early in his career, he worked on pre-production performance analysis learning how to build and measure low latency highly scalable systems. He has deep domain knowledge of Search Systems in web and enterprise settings along with data infra, data pipelines, production-ready ML products. He got his Masters in Computer Science from Georgia Institute of Technology and Bachelors from the University of Pune, India.

What are the highlights of your software engineering career?  How did you get into your current area, and what’s the most interesting thing about it for you?  What made you especially prepared for your work?

Working at Yahoo Search team after graduating from GaTech, gave me an unique perspective on building large-scale distr systems blended with complex algorithmic challenges in Information Retrieval and NLP. That inspired me to spend even more time under the hood of large-scale systems focusing on pre-prod performance analysis of complex building blocks of modern-day architecture – message queues and search. I went on to join a smaller company continuing my passion for distributed systems to re architect their search infrastructure and in the process achieved significant performance and availability gains.

The breadth of experience I gained early in my career enabled me to start something new at Salesforce and then go on to build end-to-end machine learning NLP products with very talented teams. Staying motivated to pick up new skills along the way on the job and through targeted project based learning was also key to pushing me beyond the edges of my expertise and comfort zone.

Innovation happens on the edges of existing fields, product space, language paradigms, frameworks and not in a totally independent space. The secret to starting new initiatives is to identify that edge, identify what’s needed or missing beyond it, and then stay focussed to build further from it.

Finally, I’m passionate about giving back to the community through mentoring, volunteering, contributing to Open Source and Organizer for technical events.

A key theme that unites the best SBTB talks is Thoughtful Programming.  Can you describe some situations where you stepped back and rethought your approach?  Where you needed better or higher abstractions?  How do the choices of technology help you being thoughtful?

Engineering is a lot about tradeoffs and prioritization. One instance I can think of is the approach we adopted to containerize our model training pipeline early in the cycle after realizing the pain points of multiple rounds of validations on different environments and the probability of regressions between dev and prod environments without a common baseline. I’ll touch more such examples in the talk. Definitely tune in.

How do tools and DevOps infrastructure affect your life day to day? How do you see developers and operators (DevOps) working together in the future?  What needs to be done to improve it on your end?

The way I look at it is – DevOps to quite an extent is the bridge between development and production   or site reliability. As the tools abstracting the underlying infrastructure continue to help with simplifying its setup and maintenance along with reliable application deployment flows, the line between product engineers and devOp engineers would continue to blur. DevOps is often associated with Continuous Integration and Delivery. Less talked about but as critical are the post deployment flows forming the three pillars of Observability for tracking system health (latency, throughput, service availability) and business health (KPIs). These 3 pillars are metrics tracking, logs monitoring and tracing, along with alerting when applicable. Finally, containerization and container management infrastructure is bringing the app developers to the operations tent and helping drive towards build once deploy everywhere strategy.

“Cloud-Native” computing as it first emerged is operator-centric.  It’s getting easier to run the clouds themselves.  Does it get easier for developers to build apps on top of these new clouds?  What kind of abstractions are needed to develop the Cloud-Native Applications of tomorrow?

Containers and container orchestration is the answer to maintaining cloud independence and being agnostic of the underlying infrastructure. The house movers don’t want to know if the packed box contains kitchen items or your office equipment. They want the boxes to be easily optimized to fit in the truck. Similarly, what goes inside the container should not be addressed every time one needs to think of deploying, keeping them independent of the cloud providers. The containers abstract that out. Developers should adopt container based dev - validate cycles as cloud native architecture becomes more of a norm.

What are some of the ways we can make the best lemonade out of the lemons online-only set up this year?  How do you plan to make the best of it?

Going virtual first has it’s advantage of reaching thousands of software creators if not tens of thousands. I’m hoping it would let the attendees jump between sessions and look up relevant material around the presentation topics from the comfort of their couch. Pretty good deal. In-person networking would definitely be missed. In the absence of that, social channels are a great way to stay connected with the speakers and your fellow attendees. Happy to connect. You can find me on Twitter @sakhuja and on LinkedIn.

What are some other talks that you’re eager to see at SBTB, and which ones look like good companions for yours?

There are many interesting talks, here are few shortlisted –

David Talby’s talk on State of the art natural language understanding at scale

Dean Wampler’s talk on Ray: A System for High-performance, Distributed Machine Learning Applications.

Li Haoyi talk.  

Also, looking forward to Chester Chen’s talk on “Creating an Architecture for Analytics”.

Don’t miss Aditya’s talk NLP text recommender system journey to automated training pipeline with Spark and Sagemaker at Scale by the Bay!

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Commercial Cleaning Companies Near Me: 11 Thing You're Forgetting To Do

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20 Best Tweets Of All Time About Fresh Air Duct Company

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How to Sell professional carpet cleaning company to a Skeptic

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Finishing a tumble routine maintenance,

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Azure Sentinel Impressions – A cloud-native SIEM with teeth

After setting up Windows Virtual Desktop last week, I thought I would continue the preview theme of my blog. Prior to RSA San Francisco, Microsoft announced Azure Sentinel: A cloud first Security information and event management (SIEM) tool built on top of Azure Log Analytics, Logic Apps & Jupyter notebooks.

As a huge security geek, Microsoft's gradual push into the security space is something I will always welcome and I’m really excited to see some competition to Splunk’s IT Service Intelligence & AWS Guard duty. The intent from Microsoft is to provide super cool automated threat detection features, while also providing detailed analysis and incident response capability to security operations center (SOC) engineers!

The other side effect of using AI/ML is the reduced alert fatigue. Open any badly tuned SIEM (even some well-tuned ones) and you will quickly realise how many logs a fully operational environment generates. With new cloud services doing a bunch of heavy lifting, SOC engineers can focus on what matters: Responding and investigating.

Thankfully, deployment for Azure Sentinel is extremely simple – even faster if you’re already using Azure Security Center. Let’s get stuck in!

Azure Sentinel – What you need before you begin

Before you start you will need the following:

An active Azure Subscription

A couple of pre-configured virtual machines

An East US log analytics workspace. Sentinel is East US only while in public preview, but expect this to change as the product nears release date.

To get some useful data in quickly, I’ve already configured Azure Security Center and forced server enrollment. If you’re not using Security Center, it is the best way to get excellent insight into your Azure security standing. The added bonus is on-boarding Sentinel is much easier!

If you need to enable automatic provisioning, you can turn this on with a standard Security Center plan ($15/node). The settings are available from: Security Center > Security Policy > Subscription Settings > Data Collection.

Azure Sentinel - Step #1: Activating Sentinel

Enabling Azure Sentinel is extremely easy – almost too simple for a blog post.

Search for Sentinel in the focus bar on the top of your Azure Portal and select the option with the blue shield. This will take you to Azure Sentinel workspaces, where you can view the sentinel environments already configured.

Rather than utilising one Azure Sentinel instance for a complete subscription, Microsoft has accounted for multiple log analytics workspaces. I think this a really neat method for providing isolation boundaries for different areas of your environment.

Once you're at this page, click the connect workspace button glaring at you and select your pre-configured workspace when prompted.

Azure Sentinel - Step #2: Setting up connectors

If you managed to complete the worlds easiest activation, you should be faced with the following welcome screen, and Sentinel is now active in your environment. You still need to onboard services and enable functionality, so stick with me for a bit longer.

Select ‘data connectors’ on the right-hand side and be blown away by all the available choices. For this blog, I’ll be onboarding my Azure Security Center, Security Events and Azure Activity. This should give us an initial footprint to see some functionality. In a production configuration, I would hopefully configure the first 9 options at a minimum. Obviously, this is dependent on what services you are utilising.

The Security Center enablement is quite simple. From here, select the menu clicker and enable a Sentinel connection for each subscription you have onboarded - you’re a good azure admin, so that’s all of them.

Remember when I said that using Security Centre makes Sentinel easier? As you can see here, I’ve enabled all events for Security Center and Sentinel has automatically detected this. If you haven’t used Security Center ����😭😭, pick the desired level of logs you want, and select 'Ok'.

Finally, I’m going to onboard Azure Activity logs. This will give us visibility of what is happening at the platform level, and allow us to hunt for suspicious deployments, privilege escalation or undesired configuration change! Of the three services I have onboarded, this one is the most complex, requiring a grand total of 4 clicks. Quite exhausting, isn't it?

At this point, I would recommend shutting down your computer and taking a walk to your nearest pub for a well-earned Furphy.

Sentinel takes a little bit of time to start seeing logs, and a bit longer to gain some actionable log data.

Like a well-seasoned TV chef, here’s a snapshot I created earlier.

Azure Sentinel - Step #3: Activating Machine Learning

You now have a functioning SIEM and can begin to analyse and respond to events within your environment. Congratulations!

From here, it's time to leverage one of the largest selling points of Azure Sentinel - it's machine learning (ML) capability, titled Fusion.

Intended to reduce alert fatigue and increase productivity, Sentinel Fusion is one of the many cloud products now utilising machine learning. Unfortunately, this isn’t enabled out of the box, and requires you to complete a couple commands to activate.

First, launch cloud shell within your portal.

Next up, update the below command with your subscription ID, resource group name and workspace details and paste it to the console.

az resource update --ids /subscriptions/{Subscription Guid}/resourceGroups/{Log analytics resource Group Name}/providers/Microsoft.OperationalInsights/workspaces/{Log analytics workspace Name}/providers/Microsoft.SecurityInsights/settings/Fusion --api-version 2019-01-01-preview --set properties.IsEnabled=true --subscription "{Subscription Guid}"

You should receive a JSON response if the fusion activation completed successfully.

If you’re not sure and need to validate, use the following command:

az resource show --ids /subscriptions/{Subscription Guid}/resourceGroups/{Log analytics resource Group Name}/providers/Microsoft.OperationalInsights/workspaces/{Log analytics workspace Name}/providers/Microsoft.SecurityInsights/settings/Fusion --api-version 2019-01-01-preview --subscription "{Subscription Guid}"

At this point in my demo, I don’t actually have enough alerts and services to generate a Azure Sentinel Fusion alert, but if you want to learn more about using fusion, check out the official Microsoft blog post announcement here.

Azure Sentinel - Step #4: Threat Hunting and Playbooks

Now that we’ve configured Azure Sentinel and Fusion Machine Learning, I’m sure you’re excited to investigate threat hunting & automatic remediation (playbooks). Thankfully, both areas in Sentinel are built on top of existing, tried and tested platforms.

For Incident response, Sentinel utilises Azure Logic Apps. Anyone familiar with this product can testify to its versatility and Sentinel presents the complete list of Logic Apps for your subscription under the playbooks section.

Should you wish to create a Logic App specific to Azure Sentinel, you will now notice an extra option within the triggers section.

For hunting and investigation, Azure Sentinel provides a few great sections where SOC engineers can investigate to their hearts content.

For log analysis, Sentinel utilises the OMS workspace, built on top of KQL. Splunk engineers should find the syntax pretty easy to pick up, and Microsoft provides a cheat sheet for those making the transition.

Engineers can utilise these queries to create custom alerts under the analytics configuration section. These alerts then generate cases when a threshold is met and will soon be able to activate a pre-configured runbook (currently a placeholder is shown in the configuration section).

If you’re new to threat hunting, SANS provides some quick reference posters like this detailed Windows one and deep dives on a multitude of security topics within its reading room! The following alert rule triggers when multiple deployments occur in the specified time-frame.

My alert generates a case, which engineers can then investigate as demonstrated below.

In-depth investigation often requires detailed and expansive notes, and this is where the final investigation tool really shines.

The last option under threat management is Notebooks, driven by the open source Jupyter project. Clicking this menu option will take you out of the standard Azure portal and into Notebooks Azure.

If I had to pick one thing I dislike about Azure Sentinel, the separate notebooks page would be it. I really hope that this can be brought into the Azure portal at some point, but I do understand the complexity of the notebook’s functionality. Here you can view existing projects, create new ones or clone them from other people.

Covering all the functionality of Jupyter notebooks could be a blog series on its own, so head over to the open source homepage to see what it’s all about.

Azure Sentinel Impressions - The Xello Verdict

Overall, I’m really impressed with the product. While certain parts are quite clearly in preview and still require work, this is a confident first step into cloud SIEM market. If you’re evaluating early like myself, get used to seeing the following words throughout the product.

There really is a large amount of functionality in the pipeline, so Azure Sentinel only gets better from here. I’m especially excited to see the integrations with other cloud providers and have already signed up to preview the AWS guard duty integration.

If you want to dive straight into the Sentinel deep end, have a look at the GitHub page – there is a thriving community already committing a wealth of knowledge. Prebuilt notebooks, queries and playbooks should really help you adopt the product.

Stay tuned for my next blogs, where I will be exploring the Secure DevOps kit and will really put Azure Sentinel through its paces with an insecure virtual machine demo!

Originally posted on: Xello.com.au

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ExcelR - PMP Certification In Bangalore

Bangalore PMP Certification Tickets

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We have trained 12,000 professionals throughout India, UK, USA, Middle-East and Africa. Candidates are answerable for all aspects of particular person initiatives for the lifetime of the project. I even have done Hadoop coaching course from ExcelR Solutions positioned in Marathahalli Bangalore.

Reviews of our students who completed their training with us and left their critiques in public portals and our main web site of ExcelR Solutions (ExcelR Solutions PMP Certification in Bangalore) & Video Reviews. You will get "n" variety of contacts who are working in varies firms which will increase industry publicity. Absolutely, we are having devoted staff for helping you at end of the course. We might not have any package deals out there including this course.

These checkpoints will allow you the select the best PMP class. PMI won't be updating the PMP exam after the release of the PMBOK® Guide 7th Edition. Since both the PMP examination and the PMBOK Guide use up to date and accurate terms already used by project managers within the subject, there isn't any need to replace the exam after the PMBOK® Guide is up to date. Digital license keys are the unique keys that you will receive by way of email from ExcelR Solutions for learners enrolled after Dec 1, 2020. These digital keys can be used to entry the very best-quality PMI-vetted PMP examination prep and training content material.

All we require is for you to take the exam within 30 days of completing the class, attend all class days, and full all class assignments, together with your PMP® apply exams. PMP® examination outcomes must be verified to substantiate re-enrolment and are topic to availability. Learning strategy is completely different for each learner as some learners are quick learners and some learners are slow and sensible learners. We engage the learners with personalized studying technique during ExcelR Solutions PMP Certification in Bangalore which makes them business-ready. Based on the exam dates’ availability, you'll be able to seem for the PMP Certification exam via the Project administration institute. If you could have an associate diploma/high school diploma, you will need expertise of 60 months leading tasks. If you've a four year degree, you'll also want expertise of 36 months leading projects.

Through our ExcelR Solutions PMP Certification in Bengaluru, you will be taught all the required abilities for managing a project effectively. According to statistics, an increasing number of companies have proven an inclination in the direction of hiring candidates with proper and globally acknowledged PMP certifications during placements.

Perform their duties underneath basic supervision and are responsible for all features of the project for the lifetime of the project. Attendees could also be eligible to use for 35 PDUs towards their continuing schooling necessities with the Project Management Institute for PMP, PgMP, and PMI-ACP certifications. Through the present partnerships with Cloudera, Hotonworks, Scaled Agile and DASA. ExcelR Solutions provides comprehensive training in Apache Hadoop, Spark, Leading SAFe, and DevOps Fundamentals.

At the top of this course, you may be awarded a 35 Contact Hours certificate that is necessary to use for PMP examination. My HR trainer has given the true time publicity in all most all of the areas of Human Resources HR activities like Payroll, Recruitment Processes. Its a Best place to learn Service now course in Bangalore, Excellent method of educating ,Thank you a lot to my Trainer who helped me in all of the methods during the course.

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In today's fast-paced technological landscape, businesses are constantly seeking ways to optimize their processes, enhance efficiency, and deliver top-notch products and services to their customers. This demand has led to the rise of DevOps - a methodology that bridges the gap between software development and IT operations. If you're searching for DevOps courses near you, look no further than H2K Infosys. With a reputation for excellence and a comprehensive curriculum, H2K Infosys is your gateway to mastering DevOps principles and practices.

The DevOps Advantage

DevOps, short for Development and Operations, is not just a set of practices, but a cultural shift that promotes collaboration, automation, and continuous integration between development and IT operations teams. This approach enables organizations to deliver software faster, more reliably, and with fewer errors. As businesses across industries embrace DevOps, the demand for professionals with expertise in this field has surged, making it a lucrative career path.

Why Choose H2K Infosys?

Comprehensive Curriculum: H2K Infosys offers a range of DevOps Online course designed to cater to both beginners and experienced professionals. Whether you're looking to grasp the fundamentals or dive deeper into advanced concepts, H2K Infosys has a course tailored to your needs.

Experienced Instructors: Our courses are led by industry veterans who possess extensive real-world experience in DevOps practices. Their insights into the challenges and nuances of DevOps implementation provide students with valuable perspectives that go beyond theoretical knowledge.

Hands-On Learning: At H2K Infosys, we understand that practical experience is key to mastering DevOps. Our courses emphasize hands-on learning, allowing you to work on real-world projects and gain the practical skills that employer’s value.

Flexibility and Convenience: With DevOps courses available online, you can learn at your own pace and convenience. This is especially beneficial if you have a busy schedule or other commitments.

Certification and Job Assistance: Upon completing your DevOps course, you'll receive a certification from H2K Infosys that can bolster your resume. Additionally, our job assistance program helps you connect with potential employers, increasing your chances of landing your dream DevOps role.

Community and Networking: Joining an H2K Infosys DevOps course means becoming part of a supportive community of learners. Engage with fellow students, share insights, and build your professional network while you learn.

Latest Tools and Technologies: DevOps is a field that evolves rapidly, with new tools and technologies constantly emerging. H2K Infosys ensures that its curriculum stays up-to-date with the latest industry trends, giving you a competitive edge in the job market.

Conclusion

In the ever-evolving realm of technology, staying ahead requires continuous learning and adaptation. DevOps has proven to be a game-changer for organizations worldwide, and acquiring proficiency in this methodology can open doors to a world of opportunities. H2K Infosys' DevOps courses near you provide the ideal platform to acquire the skills and knowledge needed to thrive in this dynamic field. With a focus on practical learning, experienced instructors, and a commitment to your success, H2K Infosys is your partner in achieving your DevOps aspirations. Enroll today and take the first step towards a rewarding DevOps career!

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What does the future of AI and AIOps hold? Will Cappelli, CTO EMEA and Global VP of Product Strategy at Moogsoft outlines the five biggest trends affecting AI and AIOps today and why IT organizations should track their development and their implications. The evolution of AI and AIOps today is being driven by five key trends which, while each important on their own, are much more striking when taken together. As a collective it forces a concentration on the kinetic aspects of AI. Let me outline the five biggest trends affecting AI and AIOps today, and explain why IT organizations should track their development and their implications.

Continuous Evolution

The first trend is widely recognised: DevOps has made a continuously evolving IT environment a reality. IT has always evolved rapidly, a constant feature of the industry. But now, with DevOps adopted in many organizations, we’re going to another level. By design, we’ve introduced continuous evolution into our environments, and constancy has been designed out. AI strategies have always assumed there is a degree of constancy in the environment. This is no longer the case. IT environments are now expected to change continuously at all layers of the infrastructure and application stack, and these changes can frequently transpire in a matter of microseconds. Traditional data sampling timeframes, as well as human and robotic reaction times to actual or potential incidents (at best, a matter of seconds), are no longer effective or even informative.

Automation and Productivity

Economic pressures have been exacerbated by the pandemic, so users now have an increased demand for automation of tasks. Until now, AI has been an exercise in the automation of analysis. Today, in almost any business context, users want AI to take the next step and drive automation to make humans more productive, in IT remediation for example. Traditionally, there has been resistance to this. But if you couple increased complexity with new economic realities, automation takes centre stage as AI evolves to drive increased productivity as a key benefit. If an AI solution can’t deliver on automation, it will be perceived as incomplete.

Sec/Ops Integration

The next trend is a consequence of increased complexity. It is now impossible to disentangle security management issues from operations management issues. There is no way of determining whether or not a given anomaly is a consequence of an unpublicised change, a system error, an unexpected change in user behaviour, or a malicious intervention. The attempt to run security and operations management side-by-side from start to finish is on the verge of breaking down. In the very near future, human and automated IT system data analysts will observe and analyse anomalies and surprising patterns purely with regard to the degree of their unexpectedness. The prime directive will be to pick up what’s new and surprising as early as possible. The strategy for dealing with the unexpected will only come as a next step.

Virtual

Remote work, the fourth trend, has been in place for a long time but has been accelerated by the drastic social distancing measures adopted in response to the pandemic. All teams addressing incidents will now be virtual and ephemeral, working on any given situation via a virtual Network Operations Centre. As people work from anywhere, teams will be assembled cross-functionally depending on the problem at hand, and disbanded once a solution is implemented.

Although the five dimensional approach to AIOps advocated by Moogsoft did not anticipate the Covid pandemic per se, it did anticipate the need for supporting an increasingly dispersed, virtualised, and ephemeral ITOSM (IT Operations and Service Management) workforce. The role of AI in collaboration enablement and virtual learning has already moved front and centre for many enterprises, and that role will only become more prominent as the post-Covid “new normal” becomes established.

The Power of Prediction

Finally, because of continuous change and the requirement for short-term ROI on technology investments, any attempt to build ontologies, service models, or configuration management databases, that have no predictive power, will be seen as useless projects.

Historically, there has been scepticism surrounding such projects that promise to contain a single record of truth. However, given that changes are continually taking place in the environment and given the business need for immediate returns, any modelling that takes place needs to be an engine for prediction, and if it’s not that, it’s relatively pointless.

Conclusion

Any one of these trends operating individually would go a long way towards putting automation at the center of both AIOps strategies and AIOps technologies. All five of them working together, particularly under the pressure of the recent pandemic, mean that kinetic AIOps will be a critical element of digital business in the very near future. Crucially, any AIOps solution will be seen to be redundant unless it robustly supports the automation of any remedial or preventative actions recommended by the solution.

I will go out on a limb and predict that, in two years time, any AIOps solution with functionalities that are just confined to the first three dimensions (data selection, pattern discovery, and causal inference) and don’t support collaboration and automation, will not be acceptable to effective enterprises.

[hopefulfestivaltastemaker]

July 26, 2020

My weekly round up of things I am doing and thinking about. Topics include my software engineering work, AI paradigms, and personal agents.

Software Engineering

I was looking forward to reporting today that I have by bug tracker project done and ready to show off, but I have run into numerous problems. Almost a full weekend has been insufficient to figure out how to deploy a fairly simple app.

A partial list of problem is as follows:

- I thought I had a PostgresQL database installed and working, but apparently it was not working and now seems to be completely borked.

- On Amazon Web Services, you have to configure security settings to open particular ports. Not too bad once you know the issue, but it took me a while to figure out.

- The proxy between the React and node components isn’t working. I gave up on that and started putting on full URLs for fetching.

- Using HTTP instead of HTTPS for React caused security problems. Doing a fresh create-react-app doesn’t have this problem, so why is it there for my cloned repo?

- Getting node to play nice with HTTPS was a pain.

- Auth0 was fussy about the kinds of requests it accepts. I got it working but have no idea what I did that caused it work (or why it wasn’t working before).

Getting this stuff right falls into the realm of DevOps, a subdiscipline of software engineering that is needed but I wouldn’t wish on my worst enemy. I don’t have the patience for DevOps. I would analogize it to playing a game. People like a challenging game. It’s fun when the challenge is in strategy or quick reflexes. It’s not fun when the challenge is broken controls or bugs.

It’s stunning that in the year 2020, a reasonably intelligent person cannot figure out how to deploy a fairly simple piece of software without great struggle. Surely we can do better as a civilization.

Artificial Intelligence Paradigms

Lately I have been listening to the Lex Fridman’s Artificial Intelligence podcast. There are over 100 episodes, and so I have some catch-up to do to get through all of them. I generally find the conversations to be quite good. The guests are diverse enough in their views to give a sense of the range of mainstream approaches to artificial intelligence.

I had forgotten about Wolfram Alpha, but Stephen Wolfram’s description of the project, without using the term AI, sounds a lot like the efforts in the 1970s to encode knowledge in a computable fashion. What Wolfram Alpha has that state of the art deep learning systems, such as GPT-3, lack is a semantic encoding of knowledge that can be used for computation. Experts in the field disagree, but my view is that semantic representation of knowledge is a necessary piece of the AI stack. It will be very useful long before we get near anything resembling artificial general intelligence. The knock on Wolfram’s approach is that he does exercise tight control over the system, which makes it hard for others to participate and for it to grow beyond what the immediate team can do. Still, I wonder why Google or the other majors have yet to replicate the essential characteristics of Wolfram Alpha. It really does seem like a promising approach.

OpenCog and SingularityNET, as developed and described by Ben Goertzel, are in many ways the opposite approach. SingularityNET in particular is interesting as a decentralized, blockchain-based platform which allows anyone to deploy (what they call) an AI model. In principle a kind of collective intelligence should come out of the system as models learn which APIs to call from other models. I would really like to explore these projects further.

My struggles trying to get the bug tracker app deployed, described above, serve as a useful reality check as to where we are in the development of AI.

Familiar

A few day’s ago I tweeted out something to the effect that maybe the ideal solution to politics is to represent everyone with AI agents that solve problems via Coasian bargaining (I’m too lazy to look it up; it wasn’t exactly a brilliant insight anyway).

I would like to have some kind of intelligent agent that can perform tasks of my part. I would tentatively call it Familiar, based on the supernatural entities that assist in the conduct of magic. There already exists Do Not Pay, which assists with legal tasks such as fighting speeding tickets and immigration. It certainly wouldn’t be too hard to develop agents that could search job listings, file taxes, and perform a host of other official functions.

If a general platform is established for personal agents, then it becomes another technology layer on which novel applications can be developed. Maybe including coordination of collective action to solve thorny political problems that revolve around rent seeking.

It also gets to another issue I’ve been thinking about in the context of policymaking. I want to see a system of semantic encoding of knowledge that allows for policy proposals to be made that are provably the best policies to achieve defined objectives, within technical limitations. Probably the major barrier to developing such a system is limited demand for good information. When implemented at the individual level, there is every incentive to get information right.

[faizrashis1995]

Why Full Stack Development is Too Good For You in 2017

Namaste readers. It is always said that being a software developer is a lifelong learning affair. Since the trends and technologies get the expire ticket often in the software field, one should be ready to cope up with a sudden change. It is a continuous treadmill where relaxing is seldom a choice.

Many software development & engineering jobs are flooding the current job market. If we analyze the trend, only a few of the boxes will be ticked hardly while others have very less impact or significance. Even though the need for Data Scientists & Analysts, Big Data experts, AI is raising over past three years, it is not reaching the same demand level as a full stack developer or a full stack engineer. There are few reasons for it.

Note: I also wrote a programming book. If you are a software developer by chance, please do check it out.

Building RESTful Web services with Go

Explore the necessary concepts of REST API development by building few real world services from scratch.Key…

www.amazon.com

Before, we all know these roles exists in software world from a very long period and some of them are new ones:

System Analyst

Software Developer

Software Engineer

Database Analyst/ Admin

Data Analyst/ Scientist

Big Data Developer

Game developer

Network Security Professional

Operations Engineer

Front-end Developer

Web Developer

Full Stack Developer

Back-end Developer

DevOps Engineer

Out of these many specializations, only a few are very hot right now in the beginning of 2017. What is the reason?. It is due to the saturation of certain technologies and discovery of new businesses in form of startups. The explosion of startups and micro-businesses caused a wide set of skills to be needed as a benchmark. In those, full stack web development is one.

If you consider the technology positions which are in demand previously in various US states:

 How Full Stack Development stands out in the group?

The common meaning of full stack developer is this

“The term full-stack means developers who are comfortable working with both back-end and front-end technologies”

Technically speaking it is not a standard set by the industry. It is an evolutionary facet of skills. A full stack developer always tries to learn open source technologies to apply them in his/her job. In my opinion, full stack development is a minimalistic(at least) combination of following things

Front-end Development + Back-end Development + DevOps + Design

Apart from building web applications comfortably, a full stack developer should know how to deploy, optimize, automate the application.

Full Stack Development is a Breadth First Search (BFS)

If you study graph theory, there you might have encountered graph traversal algorithms. Every computer science student knows them very well.

BFS (Breadth First Search)

DFS (Depth First Search)

I am here going to produce an analogy which compares full stack development to other specializations in terms of traversal of multiple technologies and fields.

BFS is a traversal algorithm which in the first turn visits all adjacent nodes to a root node and then starts digging deeper.

DFS is a traversal algorithm which first touches the bottom of maximum depth of first child node and then returns backs and starts the process from a second child.

How your learning should be? DFS or BFS?

The answer to this is a personal choice. A Ph.D. student likes a depth first learning because he/she narrow down their work to a single unit at a time. But as a working software professional in 2017, you don’t have the luxury of time to build, test, and fix things. Consulting is a trivial choice for corporates but for startups they cannot create a hundred roles for hundred things.

A full stack development is a breadth first learning where you first try to know how to operate things and then try to deepen your knowledge in that by continuous work. From our school time, we implemented this BFS by studying various subjects at the same time. There is nothing new in this technique.

 The picture shows the diversity of areas where a full stack developer works and gains experience. Since he needs to take care everything from the beginning to end of a web application, the developer should get his/her hands dirty with top level nodes first and then dig deeper. The more you learn, the stronger and useful you become to your organization.

In 2017, companies need people with wide range of skills. They are not looking for conservative candidates who has experience in a tool or technology no one knows. Embracing open source knowledge will make recruiters queue for your interview(then consume your services).

Are you passionate about learning?

If you are a kind of developer who learns quickly and always ardent to try new things somehow, this profession best suits you. Full stack development is all about implementing things, knowing them and improving them.

Continuous work gives you the variety of insights of development. As a full stack developer, to crack a problem you know where to start, what to use and how to react for a new requirement.

Pushing the limits of a web developer

Have you ever thought in the game of Cricket 350+ scores are possible in one day?. In Tennis game too, the serving speed and power hitting are improved. Aggressiveness is doubling every decade to make the sport more interesting. All professions are evolving too. Computer science and software development are no exceptions. In the primitive era, people used to hire a specialist to perform a task. But now, in the cloud computing age the aggression in learning things and making changes is usual.

Like in children’s cartoon Pokemon, how a Pikachu evolves into a Raichu, a normal web developer is evolving into a full stack developer. There are few doubts about this particular area. I am going to clear them in the next section.

Who is a full stack developer?

Full stack development is a relative term not ideal. As a wavelength range in a color spectrum, skills to acquire the status of full stack developer can vary according to the requirements. But in my opinion a developer can become a successful full stack developer if he is:

Able to work with CSS & JS well (Media queries, Single page applications & DOM, ES6). Knows streamlining tools like Grunt, Gulp & Browserify

Knows web frameworks(at least one) in and out Ex: Django or Node JS

Worked with SQL and NoSQL for a considerable amount of time (MySQL, Mongo DB). Can model relations well. Can implement advanced queries and SQL Joins

Knows how to deploy his/her code on AWS EC2 with Apache2 or Nginx as a web server. Should have a working knowledge of Docker and Virtualization.

Can design a web application end to end with many loosely coupled components. Should be brave enough to suggest the architectural changes if he has a valid reasoning to do so.

Choose the trivial good solution and improve it all the time

Can automate release cycles with the knowledge of Chef or Ansible. Automate logging and failure retrieval.

Love to context switch from one domain to another, one technology to another swiftly and be able to finish tasks in the time.

Having basic to medium level knowledge on hybrid mobile app development with JS, Chrome extensions and progressive web apps.

Why should you go for Full Stack Development?

When there is a multitude of career options available, why one should stretch his arms for full stack development. First, it makes you learn new things all the time. Technology is changing briskly and sticking with same work for ages may deprecate your career options. You are more valuable to a team and can assess decisions related to any aspect.

Second, the role pays you more. If you are a full stack developer, chances are more that your paycheck is fat. A salary study from Indeed.com tells that an average full stack developer in San Francisco, CA earns nearly $ 1,30,576 per annum where as a normal web developer makes about $ 94,614

 Even in India, the people with skills of full stack development are in full demand in 2017. Indian startup market recognizing the significance of full stack development lately and giving importance. Software companies from major cities like Delhi, Mumbai, Chennai, Bengaluru are posting jobs for full stack developer roles in linkedIn.

Negative points to ponder honestly

Full stack development can also bring few drawbacks and may not suit all kinds of people. It has following disadvantages:

People may call you Jack of All Trades but Master of None. Even though it is partially true, it is your responsibility to keep up with the knowledge you gained. Writing a known technique in a blog, taking notes can help you remember tricks of your current work for later course of time.

Your current working region may not yet adopt this full stack style

For freshers, they need to work and prove in startups to be a Full Stack Developer. Only a few are given freedom for what they do in the beginning stage. So your company decides what you will work on at the starting point of your career. So plot a clear plan before getting out of college

Coming to me :)

I proudly call myself a Full Stack Developer (with terms and conditions). You may say no one is perfect. That is true. I am nowhere near to perfection. I am traveling a long path to full stack development and finished three years of journey with ups and downs. A lot of things have changed and changing while I write this article or while you read this. As I told previously, full stack development is not accurately defined, it is the dedication and grasping things that takes you closer to it.

The mastery in the full stack development is a regulatory knob, not a switch

I initially started my career working on Python & Flask. Then explored Databases like Mongo DB and MySQL. Cached things with Redis. Pushed code with Git. Worked on plain vanilla JavaScript. Got an understanding on event processors and message queues like Celery and RabbitMQ. After that moved to Django. Acquainted with AWS, Nginx web servers. Developed code in CoffeeScript and Backbone JS. Played with Angular JS to create a chrome extension for my company. Currently writing a lot of JS code (client and server). Since I worked in few great startups, I got the freedom to work on all these things. I thank them from the depth of my heart.[Source]-https://medium.com/dev-bits/why-full-stack-development-is-too-good-for-you-in-2017-3fd6fe207b34

62 Hours Full Stack Training includes MongoDB, JavaScript, A62 angularJS Training, MongoDB, Node JS and live Project Development. Demo Mean Stack Training available.

[dental1231]

tech veracity training located in kakinada provided Tech Veracity Training: Leading Digital Marketing Courses in Kakinada for Career Growth

In today's fast-paced digital world, acquiring the right digital marketing skills has become essential for professionals looking to grow in their careers. Tech Veracity Training, located in Kakinada, is one of the leading institutes that offers comprehensive courses relevant to the digital marketing industry that prepare individuals for a successful career in the digital space. Offering a range of practical and theoretical knowledge, Tech Veracity is dedicated to helping students and professionals develop the necessary skills to thrive in this dynamic field.

Why choose Veracity Tech Training?

Tech Veracity stands out as the leading training provider in Kakinada due to its focus on providing high-quality digital marketing education. The institution has built a solid reputation for providing hands-on training combined with in-depth theoretical concepts. Focusing on the latest trends and tools, Tech Veracity ensures that students get training tailored to the needs of the industry.

Complete Course Program

Tech Veracity’s Digital Marketing Course is designed to cover all aspects of marketing. Whether you’re a beginner looking to learn the basics or a seasoned professional looking to get up to speed, the training program offers something for everyone. best digital marketing coursesThe course covers essential topics such as:

Search Engine Optimization (SEO): Learn the basics of SEO, including keyword research, on-page optimization, backlinking, and ranking strategies. Students will also understand how to use tools like Google Analytics, Google Search Console, and other SEO tools to track performance.

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[tristanleggett]

Reverse Engineering Marketing Secrets of Top Poznan Software House - STX Next

Who is one of the top Poznan software houses ?

STX Next is for sure on the list. Here is their story, their marketing story.

In 2004, Maciej Dziergwa was a Python developer.

Fast forward 15 years he runs one of the strongest Python Software Houses in Europe with four new offices in Poland: Wroclaw, Pila, Lodz and Gdansk.

Awarded by Deloitte Tech Fast 50 Central Europe Companies in 2017.

source: STX Next Blog

It is inspiring growth.

Today we'll look at this growth from the marketing side.

I'll reveal how STX Next builds its marketing to get more clients.

How do they attract talents in one of the hottest tech hubs of Europe?

STX Next is Europe's largest Python development company. What lays behind its success?

Poznan Software Houses in top 10 Python & Django Developers by Clutch

From the data we can see clearly that most of their growth was organic.

Nevertheless we can see a strong push in content marketing and marketing automation in the last months. Which happens at the same moment when their new CMO, Lukas Gmys, joins the team.

Full Disclosure: We helped them implement Hubspot.

Now, follow me in my investigation of what led STX Next to the big leagues in IT outsourcing.

TABLE OF CONTENT

STX Next Software House - Short Overview

STX Next’s Marketing Strategies Reverse Engineered

STX Next’s Traffic Acquisition

Brand Awareness at STX Next

STX Next’s Website Conversion Rate Optimisation

Live Chat at STX Next

Marketing Automation

Conclusions

Now, let’s pay a visit to STX Next, the Poznan software house who claims to be Europe’s largest Python powerhouse. Is it really so? Let’s find out.

STX Next Poznan Software House - Short Overview

Tech Power Summit 2018. Summary by Maciej Dziergwa, CEO @ STX Next

Founded in 2005, STX Next now has 300+ employees, 100+ clients and 200+ projects in the portfolio.

From Kansas, to London and Barcelona, their clients are spread all over the world. Projects vary from FinTech and retail to Blockchain.

Former clients say their main strengths are:

Effective use of project management, Agile and Scrum methodologies

Thorough technical knowledge and error-free delivery

Quick responses and feedback, effective communication

Creative thinking

Delivering high-quality products, within the specified budget and on-time

STX Next Client Reviews on Clutch

Looking good, I’d say.

My next question now is:

How are they reaching out to prospects and close deals?

Well, this is the heartache for everyone: how to sell and market.

So, join me in this analysis where you’ll find out that:

good UX and UI are a must for any marketing strategy

inbound marketing combined with outbound sales, community engagement and networking can pave your way to success

STX Next’s Marketing Strategies Reverse Engineered

Having 200+ projects spread all over the world and a monthly website traffic above 50k, wouldn’t you want to know what are the growth drivers for STX Next?

In the following minutes you’ll find out how the content strategies combined with offline events can fuel up growth.

So, let’s roll!

STX Next's Traffic Acquisition

Direct traffic and search traffic is dominating their traffic acquisition. It is unclear for now what does "direct traffic" mean for them.

I guess it is Clutch referral traffic that is not UTM tagged, sales outreach ( LinkedIn shows me they have 6 sales reps ) and internal emails.

Most of their organic traffic comes from brand keywords. Things like "STX Next".

Direct traffic represents almost half of their website traffic.

Because in the IT outsourcing it’s not unusual to have a sales team, to do cold emailing and outreaching, this might easily explain why the direct traffic is this high.

Also STX Next is going to events, they have a speaking gig, people see their banner, they check their website... That’s also accounted for direct traffic.

STX Next’s Website

STX Next’s website is simple and showing exactly what in my view their persona needs to know.

3 simple things.

What is your word class specialty? Python.

How can you prove it?

Clutch awards

number of projects

testimonials

portfolio and case studies.

How can I get in touch with you?

CTA with Estimate Project / Form to contact sales.

The visual hierarchy is clean, the UI elements are positioned effectively, having a have a great impact on user experience.

White space and contrast are used smart to emphasize on what’s important.

For emphasizing, they’re using also pop-ups.

For example, they want to draw attention on two e-books they’ve designed for the personas who are in the research phase, wanting to find out which strategy would fit their business: in-house hiring or development near shoring.

Content Marketing

The blog is updated on a weekly basis. It’s structured in categories such as Business, Agile, Python, JS, QA, Product Design, HR and DevOps.

A big like for the internal blog search engine, it’s doing a really good job.

The blog posts’ topics include:

Tips and guides for product designers & UX design

Best practices in web and app development

Trends and new technologies

Project management tips and tricks

Advice on hiring remote teams and outsourcing

Now, let’s see the top 5 blog posts by traffic volume:

The top confirms that STX Next’s really knows how to position itself as a Python authority.

The thing I admire is that the marketing team involves their developers in creating high quality technical content.

Content writers and devs cooperate to develop quality tech content

Next, let’s take a look at those keywords ranking on the first page:

It seems that the focus is not on outsourcing or offshoring, but on tech keywords, mostly Python-related. Probably their main buyer personas are the CTOs and developers out there.

Only 2% of the traffic goes to the home page from branded keywords like "stx next". Without content marketing the traffic would be much lower.

Backlinks To Support Content Marketing

As a result of some great content, we can see mentions about their articles in some great publications.

Instapage links to their AMP blog post... and the rest are Python related.

Content marketing seems to be a strategic decision for STX Next and its paying out.

Through blogging and link building STX Next is building authority in the eyes of Google and potential clients.

STX Next manages to establish itself as a true Python connoisseur, building trust and leadership around the business.

STX Next Paid Traffic Acquisition

According to Ahrefs data, search Google ads were used back in 2016, and it seems that they are coming back to them beginning with the end of 2018.

The headline focuses on establishing STX Next as a software outsourcing leader.

According to Spyfu, some of the keywords they bid on are competitor related (caktus group, 10clouds, netguruindia), and the ads are promoting technologies STX Next works with and services it delivers.

Brand Awareness at STX Next

All roads lead to...branding.

From the website, to messaging in paid advertising, outreach efforts and social media, at the end of the day everything connects.

And what does the end of the day bring to STX Next?

Awards, lots of them.

From Deloitte, to Clutch and The Manifest, this is what gives STX Next a major edge in an increasingly competitive market.

So, wanna find out what is the promise STX Next makes to its customers?

STX Next’s Awards

They praise on being Europe’s Python Powerhouse, but Clutch does not agree.

Clutch believes they are the world’s best Python and Django developers (2018), followed closely by another Poznan software house, Merixstudio.

STX Next was featured in Deloitte’s Technology Fast 50 Central Europe 2017, with a rank of 36.

The Manifest made its own top 100 software development companies, and STX Next is ranked 19.

STX Next’s Social Presence

3000+ Facebook fans

2400+ Linkedin followers

Not bad for a B2B, right?

With employer branding in mind, STX Next is really engaged in conversations with future employees through social media.

Find out next what their approach is.

Facebook Page Of STX Next

Heading towards 3000 fans, the Facebook account is up to date, posts are published almost on a daily basis.

They promote their blog content, jobs, Medium and other articles related to the software industry (mostly Python focused), events they participated in, awards they received.

Very few interactions, but this is also due to the fact that organic traffic for brands is a long shot on Facebook.

Most of their posts on Facebook are about their employees and way of working in STX Next, I believe they are using it more for employer branding than for clients.

The average engagement per post is around 12, but there are some outliers that amount 100+ interactions.

Instagram

The Instagram profile is mainly trying to revolve around STX Next’s culture and employees. They seem to be using the account for employer branding.

The videos and images are picturing a cozy working place and lots of team events.

LinkedIn

The Linkedin profile has 2400+ followers and counting, most used hashtags being #outsourcing, #softwaredevelopment, #itdevelopment.

The frequency of the posts is almost daily, they promote their blog posts, companies they worked with, Clutch reviews, events they participate in. A lot of Python related content is pushed in front.

STX Next uses Linkedin to position itself as a guru in Python development, project management and IT outsourcing.

In terms of interactions there are around 10 likes/post, almost no comments or shares.

Twitter

Most of the Linkedin content is replicated on the Twitter profile, published almost on a daily basis, also articles from the field are shared.

As Facebook’s published content merely addressed to potential employees, the Twitter and Linkedin accounts address mainly to potential clients.

Through showcasing awards, products they’ve worked on, Python related topics, STX Next is saying: I’m your Python guru, let’s do business together.

Youtube

STX Next's Youtube account: an account with 300+ followers, featuring videos from 2018, such as:

STX Next Summit videos

Streamed Webinar

Hackathon video

The video publishing is made rarely on Youtube, they seem to be preferring Facebook videos.

Dribbble

The Dribbble account is quite appealing: many views, interactions, everything up to date. On the other hand, it has only 378 followers.

Compare this with Netguru’s 65k+ followers (check our Netguru case study here).

The Dribble account wants to show-off STX Next's portfolio to clients, but also sends hiring opportunities messages to potential employees.

Behance

The Behance account features 7 projects and achieved thousands of views, 300+ appreciations and 50+ followers.

The profile features UX/UI projects, graphic design and branding works. They've picked their cherry-top projects to send the following message for their potential customers: "we do cutting-edge design".

Community & Networking

Because at STX Next the buzzword is “agile”, they’re hosting a meetup around it.

The company also organizes hackathons at their HQ, the March and December 2018 theme being machine learning.

They also hold workshops under the umbrella of Python Has Power, Agile Has Power and QA Has Power, in various cities around Poland.

One other big community project is the STX Next Tech Power Summit - the company’s annual international conference, hosted for all of STX Next. The 2018 focus was on new technologies.

STX Next’s CEO was invited to speak in 2018 at the Bloomberg Live event in London called Charting Poland’s Future: Spotlight on Growth & Innovation. The invitation was pretty exclusive, I might add. Only 5 Polish CEOs attended.

Employer Branding

Now, let’s see how things are from the inside, is it everything shiny? Let’s hear the company’s former employees.

On Glassdoor, employees of STX Next say that there are project-dedicated teams, the management team is supportive, the atmosphere is friendly, lots of training opportunities available.

The salary topic is a bit arguable, some saying salaries are not correlated to skills, others agreeing that they are.

Some complain there isn’t much place to grow, but I’d take that with a grain of salt, because this is a very subjective topic.

The company is transparent about the career path and salary level.

STX Next plans in hiring in all of its offices ( Poznan, Wroclaw, Pila, Lodz and Gdansk ), summing up more than 25 new employees, mostly developers.

It seems that machine learning is a priority, because they want to grow their team of machine learning consultants.

Marketing is also a go-to, they intend to grow their Poznan software house team.

So, they’re hiring, it means that software development projects are pouring in.

And, what’s more, STX Next takes learning really seriously, from software development to QA and project management.

They have huge plans in educating students and tech spirited folks through workshops such as: Python Has Power, Agile Has Power and QA Has Power.

This brought them an award in 2017, by EmployerBranding.pl, winning the Employer Branding Excellence Award for the Best Offline Campaign.

STX Next’s Website Conversion Rate Optimisation

STX Next uses Hotjar, this can mean they are considering conversion rate optimization, even though I don’t see any A/B testing running or any research.

I would look more into this and do some A/B testing based on location, traffic source and definitely I would A/B test copy - I don’t see them doing that at all.

Very short survey is running - important for qualitative research, to find more visitors insights.

I would do more personalized survey’s and based on the results of the survey they could start looking at creating hypotheses for their A/B testing elements.

Live Chat At STX Next

I started to play with their website and ask for a quotation. After the “hello”, I got a response in 1 minute, from a REAL PERSON.

They are using real humans for live chat, no chat bots, exactly what you need for B2B.

Marketing Automation

STX Next said yes to Hubspot, so they’re aligning their sales and marketing teams approach.

From my knowledge so far, they are using building buyer personas, using email automation, building workflows and sales pipelines.

Conclusions

STX Next seems to know how to pave the way to success. They understood that in order to be a strong software everything is about:

Building the right team for the job

Top notch project management

Having a strategic approach towards content marketing

Content marketers and devs creating high quality tech content with lots of traction

Client-focus, trying to understand their buyer persona through chat interactions, social media and community building

Wanna find out what STX Next’s competitors do? How are they fighting for leadership on the IT Outsourcing market? Read our stories on Netguru and Merixstudio.

Furthermore, Poznan has fierce competitors along Poland, Ukraine and Romania, so, Poznan, you’d better watch out. More info in our Ultimate Guide To IT Outsourcing Companies in Central Eastern Europe.

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if(window.strchfSettings === undefined) window.strchfSettings = {}; window.strchfSettings.stats = {url: "https://man-digital.storychief.io/poznan-software-house?id=419067927&type=12",title: "Reverse Engineering Marketing Secrets of Top Poznan Software House - STX Next",id: "4f08255c-5e51-436c-99aa-71482a308009"}; (function(d, s, id) { var js, sjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) {window.strchf.update(); return;} js = d.createElement(s); js.id = id; js.src = "https://d37oebn0w9ir6a.cloudfront.net/scripts/v0/strchf.js"; js.async = true; sjs.parentNode.insertBefore(js, sjs); }(document, 'script', 'storychief-jssdk')) from Digital Marketing Automation Consulting | MAN Digital https://mandigitalblog.blogspot.com/2019/02/reverse-engineering-marketing-secrets.html via https://mandigitalblog.blogspot.com/ Read more on our blog MAN Digital MAN Digital Blogger