#Best Technology Advertisements

[arshiyainfosolution]

Top Mobile Advertising Agency in Gurgaon, India

Gurgaon, now officially known as Gurgaon, has rapidly transformed into a bustling hub for businesses, technology, and innovation. As companies vie for consumer attention in this dynamic market, mobile advertising has emerged as a powerful tool to reach target audiences effectively. To capitalize on this opportunity, businesses must partner with the Best Mobile Advertising Company in Gurgaon. In this blog post, we explore the key attributes that define Gurgaon's top mobile advertising agencies and spotlight ARSHIYA InfoSolutions, a leader in this space.

The Mobile Advertising Landscape in Gurgaon

Mobile advertising refers to the practice of reaching consumers through mobile devices like smartphones and tablets. Given the exponential growth of mobile internet users in India, particularly in urban centers like Gurgaon, mobile advertising has become indispensable for businesses aiming to maximize their reach and engagement.

Mobile advertising encompasses various formats, including in-app ads, mobile web ads, SMS and MMS campaigns, and mobile video ads. Each format has unique advantages and requires specialized expertise to execute effectively. The Best Mobile Advertising Company in Gurgaon must be proficient across these formats and adept at leveraging data and technology to optimize campaigns.

Key Attributes of the Best Mobile Advertising Company in Gurgaon

1. Comprehensive Service Offering

A top mobile advertising agency should provide a full spectrum of services, from strategy development to campaign execution and performance analysis. ARSHIYA InfoSolutions excels in delivering end-to-end mobile advertising solutions, ensuring that every aspect of your campaign is meticulously managed for optimal results. Their holistic approach enables businesses to achieve cohesive and impactful advertising efforts.

2. Expertise and Experience

Experience is a critical factor in mobile advertising. Agencies with a proven track record bring invaluable insights and a deep understanding of consumer behavior. ARSHIYA InfoSolutions boasts years of experience in the industry, with a portfolio that includes successful campaigns across diverse sectors. Their expertise ensures that they can navigate the complexities of the Gurgaon market and deliver effective advertising solutions.

3. Technological Innovation

The mobile advertising landscape is continually evolving, driven by advancements in technology. The Best Mobile Advertising Company in Gurgaon should be at the forefront of these changes, utilizing the latest tools and technologies to enhance campaign performance. ARSHIYA InfoSolutions leverages cutting-edge technologies such as artificial intelligence (AI) and machine learning (ML) to optimize ad placements, personalize content, and improve ROI.

4. Data-Driven Approach

Effective mobile advertising relies heavily on data analytics. An agency’s ability to analyze and interpret data can significantly impact the success of a campaign. ARSHIYA InfoSolutions employs sophisticated data analytics to gain insights into user behavior, preferences, and trends. This data-driven approach allows them to create highly targeted and personalized ad campaigns that resonate with the audience.

5. Creative Excellence

Creativity is a cornerstone of successful mobile advertising. Engaging and visually appealing ads capture attention and drive higher engagement. ARSHIYA InfoSolutions’ team of creative professionals excels in crafting compelling ad creatives that stand out in the crowded digital space. Their creativity, combined with strategic planning, ensures that campaigns are both visually striking and effective.

6. Transparency and Reporting

Transparency in campaign performance and reporting is crucial for building trust and making informed decisions. The Best Mobile Advertising Company in Gurgaon should provide clear and detailed reports on key performance metrics. ARSHIYA InfoSolutions is committed to transparency, offering clients comprehensive reporting and analytics that highlight campaign performance, insights, and areas for improvement.

7. Client-Centric Approach

An agency’s ability to understand and cater to the unique needs of its clients sets it apart. ARSHIYA InfoSolutions takes a client-centric approach, prioritizing communication, collaboration, and responsiveness. Their dedication to client satisfaction ensures that campaigns are tailored to meet specific business objectives and deliver measurable results.

Why ARSHIYA InfoSolutions is the Best Choice for Mobile Advertising in Gurgaon

ARSHIYA InfoSolutions stands out as the Best Mobile Advertising Company in Gurgaon for several compelling reasons.

Comprehensive Services: ARSHIYA InfoSolutions offers a wide range of services, from strategy development to execution and analysis, ensuring seamless campaign management.

Experience and Expertise: With years of industry experience, ARSHIYA InfoSolutions has a proven track record of delivering successful campaigns across various sectors.

Technological Innovation: ARSHIYA InfoSolutions utilizes the latest technologies, including AI and ML, to optimize campaigns and enhance performance.

Data-Driven Insights: Their data analytics capabilities enable highly targeted and personalized advertising efforts.

Creative Excellence: ARSHIYA InfoSolutions’ creative team produces visually appealing and engaging ad creatives that capture attention and drive results.

Transparency: Comprehensive reporting and analytics provide clear insights into campaign performance.

Client-Centric Approach: ARSHIYA InfoSolutions’ dedication to understanding and meeting client needs ensures tailored solutions and exceptional service.

Conclusion

In the competitive landscape of Gurgaon, mobile advertising is a critical component of a successful marketing strategy. Partnering with the Best Mobile Advertising Company in Gurgaon can significantly enhance your brand’s reach and engagement. ARSHIYA InfoSolutions, with its comprehensive service offering, technological innovation, and client-centric approach, is the ideal partner for businesses looking to leverage mobile advertising to its fullest potential. By choosing ARSHIYA InfoSolutions, you can be assured of impactful, data-driven, and creative advertising solutions that drive tangible results in the dynamic market of Gurgaon.

Whether you are a start-up aiming to build brand awareness or an established business seeking to optimize your advertising efforts, ARSHIYA InfoSolutions has the expertise and experience to help you achieve your goals. As the best mobile advertising company in Gurgaon, ARSHIYA InfoSolutions is committed to delivering excellence and innovation, ensuring that your mobile advertising campaigns are successful and transformative.

[estrella-technologies]

[onlineshoppingwebsitedevelopment]

On-Page SEO Best Practices to Improve Your Website's Reach

In the current digital era, maintaining a strong online presence is vital for businesses seeking success.At Jayam Web Solutions, a leading website design and development company in Chennai, India, we’ve helped over 1250 clients enhance their online visibility for the past 17 years. One of the most important ways to improve your website’s performance and search engine rankings is through on-page SEO.

On-page SEO is the process of optimizing individual website pages to boost their rankings and drive more relevant traffic.By implementing effective on-page strategies, businesses can increase visibility, attract more visitors, and ultimately improve conversion rates. Here are some essential on-page SEO strategies that can make a difference:

1. Keyword Optimization

The first step to successful on-page SEO is choosing the right keywords. Keywords are the terms potential customers are using to search for services related to website design, digital marketing, and other offerings. At Jayam Web Solutions, we focus on identifying high-traffic, relevant keywords and integrating them seamlessly into page titles, headers, meta descriptions, and content. This allows search engines to crawl and comprehend your website more effectively.

2. Create Quality, Engaging Content

Content remains king in the world of SEO. High-quality, informative, and engaging content attracts both search engines and users. Search engines reward websites that provide valuable information to their audience. As a digital marketing services provider, we recommend that businesses publish blog posts, case studies, and other relevant content regularly This boosts rankings and helps position your company as an authority in the industry.

3. Optimize Title Tags and Meta Descriptions

Title tags and meta descriptions are the first things search engines and users see when they come across your website in search results. A well-crafted title tag should include your main keyword and be no longer than 60 characters. Meta descriptions may not directly affect rankings, but they significantly impact click-through rates.A compelling meta description that incorporates keywords can entice users to visit your site. For example, for a website design company like ours, a meta description could read: "Jayam Web Solutions provides expert website design and development services to improve your online presence."

4. Mobile Optimization

With more than half of global web traffic coming from mobile devices, having a mobile-friendly website is crucial. Google now prioritizes mobile-first indexing, meaning it uses the mobile version of your site to rank it. At Jayam Web Solutions, we specialize in building responsive websites that provide excellent user experiences across all devices. This is an essential on-page SEO strategy that will help you rank higher in search results.

5. Internal Linking

Internal linking helps search engines discover all the pages on your website and understand the relationship between them. By strategically linking to relevant pages within your content, you not only improve SEO but also guide users through your site, increasing engagement and reducing bounce rates. For example, if you have a page about SEO services, you can link to other related pages like your website design services or digital marketing packages.

6. Page Speed Optimization

Page speed is a ranking factor for search engines, and a fast-loading website leads to a better user experience. Slow load times can increase bounce rates and negatively impact SEO. Ensure your website is optimized for speed by compressing images, minifying CSS and JavaScript, and leveraging browser caching.

Conclusion

Effective on-page SEO strategies are key to enhancing your website's visibility in search engine results. By optimizing keywords, creating quality content, enhancing mobile usability, and ensuring fast page speeds, you can significantly improve your website’s rankings. At Jayam Web Solutions, we provide comprehensive website design, development, and digital marketing services to help businesses in Chennai and beyond improve their online presence. Reach out to us today and let’s boost your website’s visibility and traffic!

[simulanissolutions]

The world of technology is constantly evolving, with augmented reality (AR) emerging as one of the most trans-formative innovations of the 21st century. As businesses across industries are realizing the potential of AR, India has become a hub for cutting-edge AR solutions, with several companies at the forefront of this revolution. Among them, Simulanis Solutions has emerged as the best AR company in India, offering unparalleled expertise and innovative solutions in the field of augmented reality.

[shehab1412]

How Holographic technology  Changing Events and Exhibitions

Holographic technology is revolutionizing events and exhibitions by creating immersive, 3D visual experiences that go beyond traditional displays. Holograms offer depth and realism, making images appear as if they are floating in the air and allowing viewers to see them from different angles. This creates a more engaging and interactive experience for the audience, whether at a product launch, art exhibition, or healthcare training event.

Advantages of Holographic Technology for Events:

Captivating Visual Impact: Holograms grab attention with their lifelike, floating visuals, making them perfect for standing out in competitive exhibition environments.

Enhanced Engagement: Holograms encourage interaction, making the experience more memorable and engaging for attendees.

Space and Cost Efficiency: Holograms replace physical objects, saving space and transportation costs while offering full-size, realistic displays.

Future-Forward Branding: Using holograms positions a brand as innovative and tech-savvy, which is especially beneficial for tech and art industries.

Key Features of Holograms:

3D Projection: Provides depth and realism, making the image feel live and interactive.

Interactive Capabilities: Attendees can interact with holograms using hand gestures, voice, or touch.

Flexibility: Holograms can be displayed in various formats, from floating images to enclosed boxes.

Portability: Despite their high-quality visuals, holographic setups are easy to transport and install.

Types of Holograms for Events:

Hologram Fan: Uses spinning LED lights to create 3D images, perfect for retail stores or trade shows.

Hologram Cube: Transparent screens arranged in a cube for 360-degree viewing, ideal for detailed designs or art displays.

Holobox: A clear box that creates a hologram of an object, often used for luxury items or small products.

Paramedic Hologram: Simulates medical procedures or emergencies for healthcare training and demonstrations.

Conclusion:

Holographic displays offer a futuristic, engaging way to present products and ideas at events. Whether it’s a hologram fan grabbing attention or a paramedic hologram providing medical training, holography adds a unique and interactive touch, making events more memorable and impactful. As technology advances, holograms are becoming an essential tool for brands, artists, and educators to connect with audiences in innovative ways.

[fajrteecnology]

WHAT IS THE IMPACT OF 5G ON DIGITAL MARKETING ?

In today's digital age,  the  impact of 5g on digital marketing transforming your business with improving brand engagement and content delivery. It offers incredibly fast speeds, minimal latency, and high connection. Digital marketing will gain from its improved connection, less latency, and faster connections. Thanks to this next technology for networks, marketers may expand and improve their tactics in ways never seen before. This demonstrates how digital marketing will change when 5G is implemented in the upcoming years.

Unprecedented Speed and Performance

Quicker Delivery of Content

5G is predicted to be a major benefit in the future as it offers very amazing speed—it is one hundred times quicker than 4G—and will likely remove buffering movies and slow-loading websites.

Quick Availability: By offering buyers the right-away availability of content, engagement rates will rise. The website rejection rates frequently decreased, and engagement with visitors increased with more rapid loading times.

High-quality Content: Businesses have no reason to be concerned about lagging loading speeds if they provide excellent videos and images. The use of multimedia grows more successful as a result of boosting the user's experience.

Enhanced Mobile Experiences

With more people using mobile devices for internet access, the improved performance of 5G will significantly enhance mobile marketing efforts. Benefits include:

Easy Downloading: More wealthy, more appealing video content will be utilized by marketers due to improved connectivity to 4K video and higher quality streaming media on phones and tablets.

Mobile apps and websites :Which are adaptive will function more fluidly and offer an improved user experience that keeps users interested and reduces discontent.

FajrTechnologies is one the best SEO Digital Marketing Companies in Guruvayoor Thrissur, Kerala, India. We offer services that support the marketing of your company, products, and services. We help your businesses optimize their web page to rank higher on the SERP page with organic or paid. In addition, we construct website marketing and create unique apps according to client requirements. It involves a variety of tasks, including system analysis, web application building, maintenance.

Real-Time Data and Analytics

Immediate Insights

5G’s low latency will enable real-time data processing, allowing marketers to gather and act on insights instantaneously. This capability is crucial for:

Live Analytics: For optimal performance, marketers may track campaigns in real-time and make necessary modifications.

Dynamic material: AI-powered customization may instantly modify material according to user activity, boosting interest and relevancy.

Enhanced Targeting and Personalization

The quantity of data that can be processed rapidly will rise dramatically with 5G. More accurate targeting and customisation will result from this:

Behavior Information: Detailed, up-to-date information about customer trends, tastes, and behavior will be available to marketers.

Personalized Events: Personalization may provide very customized material that attracts certain buyers, going above plain ideas.

Immersive Technologies: AR and VR

Augmented Reality (AR)

5G’s capabilities will make AR more practical and accessible for marketing. Companies may design captivating and engaging experiences that merge digital and real-world content.

Virtual Try-Ons: virtual reality, or augmented reality (AR), enhances online shopping by allowing customers to virtually try on clothing, accessories, and cosmetics.

Active Campaigns: To engage consumers in new ways, marketers may create mixed-reality promotions that incorporate games, virtual tours, or product demos.

Virtual Reality (VR)

In a similar vein, 5G will make VR experiences more fluid and engaging:

Immersion Advertising: Companies may produce virtual reality advertisements that give a totally immersive experience and command the user's whole focus.

Virtual Events: Marketers may arrange virtual product launches and events, giving participants the opportunity to engage with a top-notch experience from any location in the globe.

Integration with IoT

Internet of Things (IoT) Devices

5G will facilitate the integration of IoT devices in marketing strategies, offering new ways to collect data and interact with consumers:

Connectivity of Intelligent Residences: Utilizing smart home gadgets and presenters, marketing may send tailored information and advertisements.

Linked items: Internet of Things (IoT)-enabled items may give instant feedback and use statistics, enabling marketers to adjust their tactics and make recommendations on time. 

Enhanced Consumer Insights

The data collected from IoT devices can offer deep insights into consumer behavior:

Usage Patterns: Information from Internet of Things (IoT) devices can provide a deep understanding of customer behavior.

Contextual Marketing:Marketers may use current knowledge through devices that are linked to provide details that are environmentally appropriate

Conclusion

A new universe of potential for digital marketers will open up as 5G technology spreads, allowing them to reach their target audience with more tailored, interactive, and engaged experiences. Brands may advertise as they like with the use of 5G power. They may remain ahead of the curve in the rapidly changing digital environment and foster deep ties with their actual consumers.

[engagisblog]

Transform Your Communication with Cutting-Edge Digital Display Screens

Digital display screens have improved how companies and organizations interact with their audiences, making them indispensable to modern communication. These adaptable panels are used in a variety of locations, including corporate offices and retail stores. They provide a host of advantages that standard static displays just cannot match.

The capacity to present dynamic content is one of the main benefits of digital display panels. Digital displays, as opposed to static signs, can display a range of media formats, such as slideshows, movies, and animations. Businesses can use this feature to better engage customers and deliver messages engagingly and memorably. Digital displays may change in real time to meet your needs, whether you're using them to entertain customers, promote a new product, or display crucial information.

Another significant benefit of digital advertising screens is their flexibility and ease of updating content. Changing a message or design on traditional signs takes time and work. Conversely, digital screens allow for instantaneous and remote updates, guaranteeing that your content is always up-to-date and pertinent. Businesses that need to transmit often changing information, such as special deals, event schedules, or real-time data, may find this function especially helpful.

Digital display screens have many useful benefits, but they can also improve a space's aesthetic appeal. Contemporary displays are elegant and sophisticated, and they go in well with a variety of settings. Digital displays may improve and complement your interior design, whether you decide to utilise them as interactive touch screens, integrate them into kiosks, or place them on walls.

For businesses looking to maximize the impact of their communication strategies, investing in high-quality digital display screens is a smart decision. Companies like Engagis specialize in providing cutting-edge digital display solutions that are tailored to meet the specific needs of different industries. Engagis offers comprehensive services to ensure that your digital displays deliver optimal performance and results, from consultation and installation to content management and support.

Visit Engagis to find out more about how digital display screens can revolutionise your company and raise customer satisfaction. See how they may assist you in achieving your communication objectives by looking through their selection of cutting-edge display solutions.

[icubeswiretechnologies]

Exploring the Future of AD-Tech: A 2024 Outlook

In the fast-paced game of ad tech, keeping an eye on regulations is crucial. The industry’s dynamic nature suggests that the regulatory landscape will experience some changes. Advertisers need to stay nimble, adapting to shifts in consumer protection, data privacy, and digital advertising regulations to stay at the forefront.

In 2024, the Middle East’s ad tech is set to redefine the way we experience advertising, blending cutting-edge technology, engaging content, and cultural relevance. It’s not just about following trends; it’s about navigating the future with style and innovation. It’s time to get ready for an exciting ride in the realm of Ad Tech!

Read here for more!

[billa-billa007]

3 Ways To Dominate The Digital Landscape!

The digital landscape refers to the current state, trends, and technologies within the digital realm, which encompasses everything related to the internet, computers, mobile devices, and online communication. It is a dynamic and ever-evolving space that impacts nearly every aspect of modern life, including business, education, entertainment, communication, and more

[one400info]

Best Law Firm Technology By ONE400

The business world is changing, and the legal industry is by no means an exception. Technology has an impact on almost every aspect of our lives. Today's typical attorney is becoming more tech savvy. Effective use of legal technology can boost output in law firms. On the other hand, poorly used or understood technology may actually make procedures more difficult. It is critical that law firms have the tools, infrastructure, and systems that meet their needs. In order to assist you in creating the best law firm technology possible, ONE400 offers a broad range of services, including strategy, brand & design, tech management, and digital marketing.

[misswynters]

Babydoll

short drabble

featuring. Sylus x pregnant!reader

synopsis. In which you have no limit in what you can spend on your upcoming bundle of joy while sylus is with you. But you couldn’t help but feel guilty. Your hormones getting the best of you. As usual.

Ah yes, the bustling mall on the edge of Linkon City. It glowed with vibrant holograms and warm neon signs, a mix of advanced technology and a touch of unique charm. Stores, boutiques and stands stretched as far as the eye could see, overflowing with goods from every corner. In the midst of it all, Sylus walked beside you, his casual tall stride alongside the protective glances he constantly threw your way. Your hand rested on your growing belly, the weight of everything making you smile.

A vendor called out, advertising handwoven blankets from a distant place, and your attention immediately locked on the soft, pastel-colored fabrics. There was pink, blue, purple, red. So many colours to choose from!

Sylus noticed your gaze and stepped forward, his commanding voice polite but firm as he negotiated the price. The vendor, who was flustered but eager, handed over the bundle of blankets. Sylus passed them to the assistant he had brought along. The pile of bags they carried had grown considerably since you arrived, each one filled with items you had excitedly picked out for the baby. Sylus’s patience never wavered, though his dry humor shone through when he teased, “Planning to furnish the whole city, love?”

Amid the joy of shopping, a flicker of self-consciousness crept into your thoughts. As you admired a delicate mobile adorned with tiny stars, you hesitated, the weight of your spending habits pressing down. Sylus noticed immediately, stepping closer and wrapping a protective arm around your shoulders. “You’ve gone quiet,” he said softly, his brow furrowing. You turned to him, biting your lip. “It’s just… I’m spending so much,” you admitted, your voice barely audible over the marketplace’s din. “I don’t want to waste your money.”

Sylus’s laugh was warm and genuine, a sound that melted your worries. “Is that what you’re worried about?” he asked, stepping in front of you and tilting your chin up so your eyes met his. “You’re not wasting anything. Every single credit is worth it to see you this happy.” His tone softened further, his gaze never leaving yours. “You’re giving me the greatest gift anyone could ask for, our baby. If all it takes is a little shopping spree to make you smile, I’d do it a thousand times over.”

Tears pricked your eyes at his words, and you leaned into him, your forehead resting against his chest. “So nice…,” you whispered, your arms wrapping around his waist. He held you tightly, his hand resting gently on your belly. “Not possible,” he murmured, pressing a kiss to the top of your head. “I love you, and I’ll do whatever it takes to make sure you and the baby have everything you need.”

Back at your home, the nursery quickly came to life as you unpacked your treasures. The walls, once bare, now held shelves lined with soft toys and colorful decorations. Sylus stood in the doorway, arms crossed, a soft smile playing on his lips as he watched you arrange the room. “I think you missed your calling as an interior designer,” he joked, stepping inside to help hang the starry mobile you’d picked out earlier. You laughed, shaking your head. “I just want everything to be perfect.”

Sylus wrapped his arms around you from behind, resting his chin on your shoulder. “It already is,” he said quietly, his voice filled with emotion. You turned in his arms, your hands resting on his chest. “Thank you, Sylus,” you said sincerely, your eyes searching his. “For everything.” He leaned down, brushing a gentle kiss against your lips. “You never have to thank me,” he replied, his hand moving to rest protectively over your belly. “This is my family we are talking about. I’d do anything for you both.”

For a split second, as you were surrounded by the warmth and love. Only leaving the promise of a bright and beautiful future.

[genuinenoprize]

To anyone concerned about KOSA and the state of the web

My wife, @utopicwork, is working hard on a "next internet" with the primary goal of being a place where marginalized people can safely and privately communicate without being restricted by the whims of advertising algorithms and malicious bills.

This would be a decentralized peer-to-peer network, which means

A) it won't be easily shut down

B) it's built around the best aspect of tumblr: being able to choose who you do and don't connect to

She is a highly qualified computer scientist with years of experience in cybersecurity, web development and network technology. However, she can't do this alone. A trans woman is fighting hard for the future of free communication so please support her.

[afeelgoodblog]

The Best News of Last Month - August 2024

1.Negative Power Prices Hit Europe as Renewable Energy Floods the Grid

European power markets are experiencing a notable shift as renewable energy sources, particularly wind and solar, become a larger part of the energy mix. On Wednesday, power prices in several European markets, including Germany, dipped below zero due to a surge in green electricity production.

2. Taiwan introduces ban on performances by captive wild animals

Live performances by wild animals held in captivity, including performances by dolphins, tigers, and other non-domesticated mammals, will no longer be permitted in Taiwan under new Ministry of Agriculture (MOA) regulations.

3. FTC bans fake online reviews, inflated social media influence; rule takes effect in October

The FTC voted unanimously to ban marketers from using fake reviews, such as those generated with AI technology, and other misleading advertising practices.

The ban also forbids marketers from exaggerating their own influence by, for example, paying for bots to inflate their follower count.

4. Chinese drones will fly trash out of Everest slopes

Come autumn, Nepal will deploy heavy lifter drones to transport garbage from the 6,812-metre tall Ama Dablam, south of Everest. This will be the first commercial work an unmanned aerial vehicle does in Nepal’s high-altitude zone.

The heavy lifter from China’s biggest drone maker, Da Jiang Innovations (DJI), will take on tasks traditionally handled by Sherpas. Officials believe it will help reduce casualties on Everest.

5. Swiss scientists have found a way to use the whole cocoa fruit to make chocolate and not just taking beans and discarding the rest.

Kim Mishra (L) and Anian Schreiber (R) cooperated on the new chocolate making process

Food scientists in Switzerland have come up with a way to make chocolate using the entire cocoa fruit rather than just the beans - and without using sugar.

The chocolate, developed at Zurich’s prestigious Federal Institute of Technology by scientist Kim Mishra and his team includes the cocoa fruit pulp, the juice, and the husk, or endocarp.

6. Six-year-old boy found in Vietnam forest after five days

A six-year-old boy who was missing for five days has been found deep in a forest in Vietnam. Dang Tien Lam, who lives in the northwestern Yen Bai province, was playing in a stream with his nine siblings on 17 August when he wandered into the hills and got lost, local reports said.

He was found on Wednesday by local farmers who heard a child's cry while they were clearing a cinnamon field close to the forest.

7. Lego plans to make half the plastic in bricks from renewable materials by 2026

Lego plans to make half the plastic in its bricks from renewable or recycled material rather than fossil fuels by 2026, in its latest effort to ensure its toys are more environmentally friendly.

The Danish company last year ditched efforts to make bricks entirely from recycled bottles because of cost and production issues. At the moment, 22% of the material in its colourful bricks is not made from fossil fuels.

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That's it for this month :)

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[mostlysignssomeportents]

How lock-in hurts design

Berliners: Otherland has added a second date (Jan 28) for my book-talk after the first one sold out - book now!

If you've ever read about design, you've probably encountered the idea of "paving the desire path." A "desire path" is an erosion path created by people departing from the official walkway and taking their own route. The story goes that smart campus planners don't fight the desire paths laid down by students; they pave them, formalizing the route that their constituents have voted for with their feet.

Desire paths aren't always great (Wikipedia notes that "desire paths sometimes cut through sensitive habitats and exclusion zones, threatening wildlife and park security"), but in the context of design, a desire path is a way that users communicate with designers, creating a feedback loop between those two groups. The designers make a product, the users use it in ways that surprise the designer, and the designer integrates all that into a new revision of the product.

This method is widely heralded as a means of "co-innovating" between users and companies. Designers who practice the method are lauded for their humility, their willingness to learn from their users. Tech history is strewn with examples of successful paved desire-paths.

Take John Deere. While today the company is notorious for its war on its customers (via its opposition to right to repair), Deere was once a leader in co-innovation, dispatching roving field engineers to visit farms and learn how farmers had modified their tractors. The best of these modifications would then be worked into the next round of tractor designs, in a virtuous cycle:

https://securityledger.com/2019/03/opinion-my-grandfathers-john-deere-would-support-our-right-to-repair/

But this pattern is even more pronounced in the digital world, because it's much easier to update a digital service than it is to update all the tractors in the field, especially if that service is cloud-based, meaning you can modify the back-end everyone is instantly updated. The most celebrated example of this co-creation is Twitter, whose users created a host of its core features.

Retweets, for example, were a user creation. Users who saw something they liked on the service would type "RT" and paste the text and the link into a new tweet composition window. Same for quote-tweets: users copied the URL for a tweet and pasted it in below their own commentary. Twitter designers observed this user innovation and formalized it, turning it into part of Twitter's core feature-set.

Companies are obsessed with discovering digital desire paths. They pay fortunes for analytics software to produce maps of how their users interact with their services, run focus groups, even embed sneaky screen-recording software into their web-pages:

https://www.wired.com/story/the-dark-side-of-replay-sessions-that-record-your-every-move-online/

This relentless surveillance of users is pursued in the name of making things better for them: let us spy on you and we'll figure out where your pain-points and friction are coming from, and remove those. We all win!

But this impulse is a world apart from the humility and respect implied by co-innovation. The constant, nonconsensual observation of users has more to do with controlling users than learning from them.

That is, after all, the ethos of modern technology: the more control a company can exert over its users ,the more value it can transfer from those users to its shareholders. That's the key to enshittification, the ubiquitous platform decay that has degraded virtually all the technology we use, making it worse every day:

https://pluralistic.net/2023/02/19/twiddler/

When you are seeking to control users, the desire paths they create are all too frequently a means to wrestling control back from you. Take advertising: every time a service makes its ads more obnoxious and invasive, it creates an incentive for its users to search for "how do I install an ad-blocker":

https://www.eff.org/deeplinks/2019/07/adblocking-how-about-nah

More than half of all web-users have installed ad-blockers. It's the largest consumer boycott in human history:

https://doc.searls.com/2023/11/11/how-is-the-worlds-biggest-boycott-doing/

But zero app users have installed ad-blockers, because reverse-engineering an app requires that you bypass its encryption, triggering liability under Section 1201 of the Digital Millennium Copyright Act. This law provides for a $500,000 fine and a 5-year prison sentence for "circumvention" of access controls:

https://pluralistic.net/2024/01/12/youre-holding-it-wrong/#if-dishwashers-were-iphones

Beyond that, modifying an app creates liability under copyright, trademark, patent, trade secrets, noncompete, nondisclosure and so on. It's what Jay Freeman calls "felony contempt of business model":

https://locusmag.com/2020/09/cory-doctorow-ip/

This is why services are so horny to drive you to install their app rather using their websites: they are trying to get you to do something that, given your druthers, you would prefer not to do. They want to force you to exit through the gift shop, you want to carve a desire path straight to the parking lot. Apps let them mobilize the law to literally criminalize those desire paths.

An app is just a web-page wrapped in enough IP to make it a felony to block ads in it (or do anything else that wrestles value back from a company). Apps are web-pages where everything not forbidden is mandatory.

Seen in this light, an app is a way to wage war on desire paths, to abandon the cooperative model for co-innovation in favor of the adversarial model of user control and extraction.

Corporate apologists like to claim that the proliferation of apps proves that users like them. Neoliberal economists love the idea that business as usual represents a "revealed preference." This is an intellectually unserious tautology: "you do this, so you must like it":

https://boingboing.net/2024/01/22/hp-ceo-says-customers-are-a-bad-investment-unless-they-can-be-made-to-buy-companys-drm-ink-cartridges.html

Calling an action where no alternatives are permissible a "preference" or a "choice" is a cheap trick – especially when considered against the "preferences" that reveal themselves when a real choice is possible. Take commercial surveillance: when Apple gave Ios users a choice about being spied on – a one-click opt of of app-based surveillance – 96% of users choice no spying:

https://arstechnica.com/gadgets/2021/05/96-of-us-users-opt-out-of-app-tracking-in-ios-14-5-analytics-find/

But then Apple started spying on those very same users that had opted out of spying by Facebook and other Apple competitors:

https://pluralistic.net/2022/11/14/luxury-surveillance/#liar-liar

Neoclassical economists aren't just obsessed with revealed preferences – they also love to bandy about the idea of "moral hazard": economic arrangements that tempt people to be dishonest. This is typically applied to the public ("consumers" in the contemptuous parlance of econospeak). But apps are pure moral hazard – for corporations. The ability to prohibit desire paths – and literally imprison rivals who help your users thwart those prohibitions – is too tempting for companies to resist.

The fact that the majority of web users block ads reveals a strong preference for not being spied on ("users just want relevant ads" is such an obvious lie that doesn't merit any serious discussion):

https://www.iccl.ie/news/82-of-the-irish-public-wants-big-techs-toxic-algorithms-switched-off/

Giant companies attained their scale by learning from their users, not by thwarting them. The person using technology always knows something about what they need to do and how they want to do it that the designers can never anticipate. This is especially true of people who are unlike those designers – people who live on the other side of the world, or the other side of the economic divide, or whose bodies don't work the way that the designers' bodies do:

https://pluralistic.net/2022/10/20/benevolent-dictators/#felony-contempt-of-business-model

Apps – and other technologies that are locked down so their users can be locked in – are the height of technological arrogance. They embody a belief that users are to be told, not heard. If a user wants to do something that the designer didn't anticipate, that's the user's fault:

https://www.wired.com/2010/06/iphone-4-holding-it-wrong/

Corporate enthusiasm for prohibiting you from reconfiguring the tools you use to suit your needs is a declaration of the end of history. "Sure," John Deere execs say, "we once learned from farmers by observing how they modified their tractors. But today's farmers are so much stupider and we are so much smarter that we have nothing to learn from them anymore."

Spying on your users to control them is a poor substitute asking your users their permission to learn from them. Without technological self-determination, preferences can't be revealed. Without the right to seize the means of computation, the desire paths never emerge, leaving designers in the dark about what users really want.

Our policymakers swear loyalty to "innovation" but when corporations ask for the right to decide who can innovate and how, they fall all over themselves to create laws that let companies punish users for the crime of contempt of business-model.

I'm Kickstarting the audiobook for The Bezzle, the sequel to Red Team Blues, narrated by @wilwheaton! You can pre-order the audiobook and ebook, DRM free, as well as the hardcover, signed or unsigned. There's also bundles with Red Team Blues in ebook, audio or paperback.

If you'd like an essay-formatted version of this post to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:

https://pluralistic.net/2024/01/24/everything-not-mandatory/#is-prohibited

Image: Belem (modified) https://commons.wikimedia.org/wiki/File:Desire_path_%2819811581366%29.jpg

CC BY 2.0 https://creativecommons.org/licenses/by/2.0/deed.en

[phantomrose96]

YA Soulmate Romance novel where everyone, by the time they turn 16, becomes aware of their soulmate. A person tied to them by the soul, whose thoughts and actions are relayed vaguely over the binding and unbreakable connection they share.

Except, as best science can figure it, the connection is completely random and the other person is, with no greater significance, really just Some Guy.

Some people do marry their someguymate out of conviction that the connection must mean something, but those marriages statistically fare much worse than non someguymate marriages. As it turns out, marrying someone with no existing chemistry, who unfortunately is aware of all your emotions and actions, isn't a stable foundation for a marriage.

A highly profitable sector of technology blooming in the "someguymate-blocking" market, both for personal privacy and MORE than that, to silence all the annoying fucking updates you receive constantly from your someguymate. Endless pseudoscience and homeopathic remedies to dampen signals. White noise machines that advertise themselves as "sleep restorative" and "someguymate notification blocking"

Unfortunate person whose someguymate is in an opposite timezone, trying to sleep at 3am while being bombarded with "your someguymate is driving to work" "your someguymate is getting a coffee" "your someguymate is mad at this traffic" "your someguymate goes car horn honk honk honk honk". Statistically, you're actually lucky if your someguymate shares a timezone even close to yours

High profile terrorist with a tight and well-armed protective unit. Authorities don't try to go after him, and instead try to find his someguymate, who's a middle school teacher in Iowa who constantly hears car bombs.

Befuddled mother walking into a police department, unsure who to report this to, but her someguymate just killed someone. maybe. probably. It was unclear. There was gun fire and some driving into the woods. And maybe that was unrelated to the gun fire but the big heavy thing her someguymate pulled out of the truckbed was almost definitely related.

A lucrative, and highly expensive black market of private investigators and hitmen, paid in secret to set their mark to a rich and powerful man's someguymate, because their client just wants some peace and quiet. Just some peace and quiet. For once.

The someguymate of this rich and powerful man, receiving an inkling she doesn't fully understand, but knowing with icy certainty she is suddenly in danger.

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