#Best Lift Company in West Bengal

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[macbetha]

Preview of SouRin Sugar Daddy AU: Death of a Bachelor “Chapter 21″

Sousuke’s first week back at work is shit – more like slapping on a condom full of fire ants, to put it lightly – though he hadn’t anticipated leaving his bed for a freezing office would be a pleasant affair. He’s grown accustomed to Rin’s presence, bodily and internally addicted. Sousuke needs him like sleep, a requirement for rest and fulfillment; the way he buries his cheek against Sousuke’s chest in the night, god, the fucking stars can’t compare to such fire. Being around Rin is secure and rebellious all at once. Justified. The reliver and the fever. There’s a panic to it all, waiting for this good thing to explode and come crashing down – but Sousuke likes the feeling. It’s powder, fuse, and friction. He and Rin are maneuvering a delicate space as they try to figure out the balance of public image and authentic emotion, but at least Sousuke knows which way Rin might be leaning.  Sousuke can most certainly confirm what his own heart is singing.  Needless to say, he is a bit addicted to being around Rin, and it was in no one’s best interest for Sousuke to part from him and spend days in a conference so infuriating that it ices his goddamn blood over. To quote Makoto, Sousuke is positively lemon-sour and intimidates potential investors; to quote Nagisa, his personally drops to that of the Wicked Witch of the T.E. West Wing.

“What in the risen fuck was that meeting,” Sousuke hisses on the walk out of the conference room. Nitori scurries after him, peeking over the tower of files in his arms. “Sir, I know you need a break, but you have a call from the Chou Ward waiting on Line 3 –” Sousuke throws a hand up. “I don’t have time to ignore Isana-san, tell him I’ll call him in the morning.” He shudders at the dreadful thought. “Put Baileys in my coffee tomorrow.” Nagisa bounces to Nitori’s side, scribbling on a clipboard before handing it off to Makoto. Nagisa takes a primp sip of his latte, swinging his hips with the demeanor of someone absolutely content while the building goes up in figurative flames. Nagisa says, “Sou-chan shouldn’t have any irritants while he’s recovering, Ai-chan.” “You’re an irritant,” Nitori pouts. The rest of Sousuke’s people follow him to the elevator, but he’s too frazzled to recall which floor he’s on. Not remembering directions is a staple of his character at the office, but that doesn’t make his grumble any less embarrassed. “Up or down?” Natsuya raises his brows as he scrolls through his phone and Makoto sighs, “It’s a miracle you have a driver’s license.” He pushes the button to take them to the appropriate level and everyone hunkers down in Makoto’s office with the door locked. Sousuke pours square glasses of whiskey for himself and his brother, Natsuya pulls out a Cameroon cigar, and Seijuro haggardly smokes a cigarette. The redhead hisses grey through his teeth. “Well, that could have gone better.” “A root canal would have gone better,” Sousuke fumes. Seijuro flicks ashes into the tray he always keeps in his breast pocket. “Amazing that you have to call in every department to the main branch just to make an executive decision of shareholders.” Seijuro isn’t even full-time on T.E.’s payroll, but as their prime freelancing marketing consultant, it was necessary for Mikoshiba Incorporated to witness the meeting. Natsuya yanks his tie loose and flops in the nearest chair. “It’s democracy, one of the two greatest contributions to society.” His face slates over as he takes a pull from his cigar. “That and getting fucked up the ass.” “I’ve tried both and they’re overrated,” Nagisa says, tossing his empty coffee cup over his shoulder and into the trashcan. He spreads his notes across Makoto’s desk, organizing in a way that only the P.A. can understand. Nitori comes over to view the conference transcript and braces his hands on his hips, grim-browed. “What was that one gentleman’s name that wanted to buy half your stocks?” Sousuke snorts into his glass. “Which one? The guy that looked like he should be underground worshiping rats?” “No,” Nagisa says, leafing through some folders. “The one with the personality of a sentient enema.” “Ito-san,” Makoto supplies, half-asleep on the lounge. Lemon is his office-cat of the day and she cuddles his shoulder. Nitori nods. “Right, him.” His eyes skim through the appropriate folder and he sighs over at Sousuke. “If you aren’t comfortable with Ito-san being a shareholder, you’ll have to do what he can’t.” Seijuro scoffs, “What, drive sober?” “That and prove Tachibana Enterprises is still a mom-and-pop business.” Nitori crosses his arms. “Yamazaki-san, you and Tachibana-san are still the figureheads of this company. You don’t have to blindly grab anyone’s money just because there’s a lot of it.” He hesitates. “But you’ll have to make a choice. You’re at a crossroads of identity as a company.” Natsuya says, “Ito-san is a shareholder at Kirishima International as well, my father said that man is so radioactive that he can read newspapers in the bathroom from the light of his own shit.” Sousuke stares in disbelief before kneading his forehead, which pulses to the touch. “Even if we omit Ito-san, none of the investors were good candidates. The youngest prospect talked like he had never seen the world outside a limo with a hot tub; he doesn’t understand how decisions can affect our individual employees.” “If he’s absent-minded, then he won’t pull out if the stocks drop,” Makoto tries. Sousuke balks. “Kinjou Kaede is a goddamn animal. No one thinks rationally when they’re nineteen and just inherited a fortune.” He takes a drink and holds the whiskey in his mouth, letting it burn his insides and fuel his indignation. “Kid prowled into the building like a fucking Bengal tiger.” Nagisa makes a face. “It was pretty hot, though.” “ – and he watched us like he was waiting for us to pour honey on his cock and suck it.” “Mm, too forward,” Nitori nods solemnly. “There’s no way I’m answering to some smug teenager.” Sousuke takes another angry drink. Having a bad shareholder, especially one to the caliber that Kinjou wants, is like being declawed, defanged, and neutered. Not a good equation for a productive work environment – Sousuke is too stubborn to try and improve such a fate. Nagisa considers. “Kinjou might not be that bad, he’s cute. But like, kind of how lions are cute: from a distance with an electric fence between you.” “Kinjou told his P.A. that you’re too busy cutting eff-holes in peaches to do your job right,” Nitori drones, not glancing up from his paperwork. Nagisa looks stunned in the most pleased way. “Do I radiate that much Top Energy? I better keep wearing this Calvin Klein shit I snagged from Haru-chan’s bedroom.” Makoto startles an excited blush with eyes tripled in size before Sousuke cuts everyone off. “If we go with Ito-san, we’re playing it safe and this company won’t be seen as ours anymore. He’ll get all the credit for any forthcoming success because he took a chance on two young CEOs, and everyone will think our profits are due to his wisdom.” Makoto’s frame tightens and he heaves a defeated breath, shaking his head. He looks as trapped as Sousuke feels. Sousuke continues, “If we go with Kinjou, we are going to catch hell from any other long-standing corporations, not to mention the media.” Seijuro nods, lifting his brows. “You’re new money.” He says it with a smirk. “At Mikoshiba Incorporated, my father actually likes that. New money is all cash – it’s no bullshit.” He shrugs as he takes another pull, seeming hopeful. “We’re the next era of business. If the older people can’t evolve, that’s their problem. Money is money and cash is king. That’s all that matters.”   His speech invigorates something deep in Sousuke – a reckoning. He sits up straighter as he regards his brother, who considers. Makoto casts a miserable look at the floor before he shakes his head, giving in to the determination pouring through his veins. His gaze hardens before he nods at Sousuke with grim consent. “All right. We give Kinjou some shares, but not as many as he wanted. Start him out small, see what he does with it. Let the media get used to the idea of him before he’s got the chance to do anything irrational.” Sousuke nods in response, petrified to move forward, but as satisfied as he can be with their circumstance. Everyone slips out to leave the brothers alone and after a while of sharing miserable silence, Sousuke hauls himself to his feet. “Well, I’m headed to take a swan dive off the roof. Care to join me?” “Maybe later.” Makoto keeps scrolling through his phone, inspired. “Are loofas a decent Christmas gift?” Sousuke’s expression dries with disappointment. “You’re rich.”   “They make nice loofas.” “Who the fuck thinks about fiber count when they’re washing their ass, Mako?” Makoto grimaces with a shudder. “It’s for Haru.” He takes off his glasses to rub his eyes in frustration. “He likes baths, I don’t know. I just want to get him something he’d like.” Lemon wanders over and Sousuke picks her up to cuddle the cat against his chest. “Taking baths is a staple of his character? He doesn’t sound that interesting.” “He’s very interesting,” Makoto pouts. “I’m just bad at gifts. What are you getting Rin for Christmas?” Sousuke shrugs, though it’s a confidant motion. “Whatever he wants.” “That’s not interesting,” his brother scoffs. “Or personal.”   Sousuke leans against the wall, careful how he angles his shoulder. “I don’t know, I need to think about it. I don’t want to freak him out or anything.” Makoto glances up from his phone to shoot him a flat look. “I don’t think you could freak him out if you tried, and I mean that nicely. Haru told me that Rin’s obsessed with you.” “Mm.” He doesn’t say more, though he flushes with pride, and he smirks when Makoto rolls his eyes. His brother sighs, “Well, I need to hurry up and choose something since he and Rin are taking a flight back home tomorrow.” Sousuke’s smirk drops and his arms fall slack. Lemon squawks in the air before landing on her feet. “Huh?” “Did you forget?” “Rin never told me.”

[ansh-air-ambulance]

Take a Reliant Air Ambulance Service in Kolkata at Budget Cost | ANSH

In market, there are many ambulance services but among them there are a few company has quality, transparency, and experienced services. Mostly ambulance service providers are either agents or new. Here, you want to choose air ambulance service in Kolkata at budget price. Then, you can hire it anytime dialing a single call. ANSH AIR & TRAIN AMBULANCE SERVICE provides Charter Aircraft Ambulance, Private Air Ambulance, Commercial Stretcher, Train Ambulance, and Emergency ICU Ambulance Services from this city to anywhere in India.

India’s mostly experienced medical team unit operates these ambulance services under bed-2-bed service privileges. They utilize all the essential emergency medical appliances such as Ventilator, Cardiac Monitor, Infusion Pumps, Nebulizer, Suction Machines, Oxygen Cylinders, and the whole advanced lift supporting devices in connection with the patients’ care and treatment.

This ambulance service company is based on Patna, Kolkata, Delhi, Guwahati, and the other cities in India. According to your approach, the guests can be in touch with us and confirm their medical journey. This is a 24/7 hour service therefore; this ambulance company takes full-time response and guide you to choose your best caretaker for the sake of your patient.

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Building LIC No-6, flat no-4 phase-II urban complex, Golf Green, Kolkata, West Bengal 700095

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OUR OFFICE LOCATION

West Bengal Office: - Kalagachia Main Road, Sabuj Park, Kalagachhia, Kolkata, West Bengal-700141

2nd OFFICE LOCATION

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[vignaniasacademy]

27-05-2020 Current affairs & Daily News Analysis

CHARDHAM PARIYOJANA Union Minister for Road Transport & Highways inaugurated the breakthrough event of Chamba Tunnel under Chardham Pariyojana. About: Border Roads Organisation (BRO) achieved this major milestone by digging up a 440 m long Tunnel below the busy Chamba town on Rishikesh-Dharasu road Highway (NH 94). Opening of this tunnel will ease out congestion though the Chamba town and reduce the distance by one kilometre. This Project will be completed by October 2020. Under prestigious Chardham Project costing around Rs 12,000 Crore with approximate length of 889 Km, BRO is constructing 250 Km of National Highways leading to holy shrine Gangotri and Badrinath. Source : DD News ( Geography ) Read UPSC Current affairs and Daily News Analysis from Best IAS Coaching Institute in Bangalore Vignan IAS Academy APOE A new study has found a link between the severity of Covid-19 and a gene linked to dementia. Having a faulty gene linked to dementia doubles the risk of developing severe COVID-19. About: The gene is called APOE, and exists in a different forms, one of which is termed e4e4. The team found that people with the APOE e4e4 genotype were at double the risk of developing severe Covid-19, compared to those with the common e3e3 form of the APOE gene.  Important Info : APOE (Apolipoprotein E) is a Protein Coding gene.APOE transports lipids, fat-soluble vitamins, and cholesterol into the lymph system and then into the blood.It is implicated in Alzheimer's disease and cardiovascular disease.  Source : Indian Express (Health) Read UPSC Current affairs and Daily News Analysis from Best IAS Coaching Institute in Bangalore Vignan IAS Academy AROGYA SETU The source code of Aarogya Setu App has now been made open source. Opening of the source code upto the developer community signifies Government of India's commitment to Transparency Principle. About: On 2nd April 2020, India launched Aarogya Setu mobile App for helping augment the efforts of limiting the spread of COVID19, with an objective of enabling Bluetooth based contact tracing, mapping of likely hotspots and dissemination of relevant information about COVID19. The App has over 114 million users as on 26th May, which is more than any other Contact Tracing App in the world. The App is available in 12 languages and on Android, iOS and KaiOS platforms.  Source : All India Radio ( Health ) Read UPSC Current affairs and Daily News Analysis from Best IAS Coaching Institute in Bangalore Vignan IAS Academy ‘FAITH’ TRIALS With the number of COVID-19 patients rising in India, Glenmark Pharmaceuticals Ltd. will conduct ‘FAITH’ trials to test combined efficacy of two antiviral drugs — Favipiravir and Umifenovir — as potential COVID-19 treatment strategy. About: The two antiviral drugs have different mechanisms of action, and their combination may demonstrate improved treatment efficacy by effectively tackling high viral loads in patients during early stages of the disease. The new combination clinical trial will be called FAITH – (FA vipiravir plus Um I fenovir (efficacy and safety) Trial in Indian Hospital setting). As many as 158 hospitalised patients of moderate COVID-19 infection will be enrolled in the combination study and randomised in two groups. Source : The Hindu ( Health ) Read UPSC Current affairs and Daily News Analysis from Best IAS Coaching Institute in Bangalore Vignan IAS Academy REC LIMITED REC Foundation, the CSR arm of REC Limited, has partnered with TajSATS (a joint venture of IHCL and SATS Ltd) to distribute specially-made nutritious meal packets for medical staff in Safdarjung Hospital, New Delhi. About: REC Limited is a central PSU under Ministry of Power and one of India’s largest power financiers. REC Limited (formerly Rural Electrification Corporation Limited) is a Navratna NBFC focusing on Power Sector Financing and Development across India. it was established in 1969. It provides financial assistance across the power-sector value chain. Apart from this, REC is also the nodal agency for Govt. of India flagship schemes in the Power sector like Deendayal Upadhyaya Gram Jyoti Yojana (DDUGJY), Saubhagya, etc. Source : DD News ( Economy ) Read UPSC Current affairs and Daily News Analysis from Best IAS Coaching Institute in Bangalore Vignan IAS Academy HYDRO-ELECTRIC PROJECTS IN MADHYA PRADESH Power Finance Corporation (PFC) entered into an agreement with Narmada Basin Projects Company Ltd. (NBPCL) to fund projects worth Rs.22,000 crore for 225 MW hydro-electric projects & multipurpose projects in the State of Madhya Pradesh. About: The funds will be deployed by NBPCL for setting up hydroelectric projects of 225 MW and power components of 12 major multipurpose projects in Madhya Pradesh. The MoU will help PFC to actively partner with NBPCL and provide finance for hydro-electric plants totaling 225 MW along with power components of multipurpose projects as part of state government’s endeavor to implement twelve major multipurpose projects. Some of the major multipurpose projects that will be financed under the MoU are Basaniya Multipurpose Project Dindori, Chinki Boras Multipurpose Project Narsinghpur Raisen Hoshangabad, Sakkar Pench Link Narsinghpur Chhindwara, Dudhi Project Chhindwara Hoshangabad, etc.  Important Info : Power Finance Corporation (PFC) is the central PSU under Ministry of Power and India's leading NBFC.Narmada Basin Projects Company Ltd. (NBPCL) is a wholly-owned company of Govt. of Madhya Pradesh.  Source : LiveMint ( Economy ) Read UPSC Current affairs and Daily News Analysis from Best IAS Coaching Institute in Bangalore Vignan IAS Academy RAMKINKAR BAIJ Ministry of Culture’s National Gallery of Modern Art organised a virtual tour titled “Ramkinkar Baij | Journey through silent transformation and expressions” to commemorate the 115th Birth Anniversary of Ramkinkar Baij. About: Ramkinkar Baij (1906-1980), one of the most seminal artists of modern India, was an iconic sculptor, painter and graphic artist. He was born in Bankura, West Bengal. In 1925, he made his way to Kala Bhavana, the art school at Santiniketan and was under the guidance of Nandalal Bose. He along with Nandalal Bose and Benodebehari Mukherjee played a pivotal role in making Santiniketan one of the most important centres for modern art in pre-Independent India. In 1970, the Government of India honoured him with the Padma Bhushan. In 1976 he was made a Fellow of the Lalit Kala Akademi. Source : PIB ( Culture ) Read UPSC Current affairs and Daily News Analysis from Best IAS Coaching Institute in Bangalore Vignan IAS Academy NGC 3895 NASA's Hubble telescope released an image of a spiral galaxy, NGC 3895, that, in colour and shape, resembles a coffee made by a barista. About: The galaxy's existence was known earlier as well and it has been captured by the telescope in the past as well. However, the current image is trending online for its aesthetic beauty. The Hubble Space Telescope released the image under the title "One Large Stellar Latte To Go". The galaxy, located at a distance of over 161 million light-years, is a part of Ursa Major. It was discovered by German-born British astronomer William Herschel on March 18, 1790. The galaxy has a diameter of approximately 45,000 light-years.  Source : Times of India ( Science & Technology ) Read UPSC Current affairs and Daily News Analysis from Best IAS Coaching Institute in Bangalore Vignan IAS Academy TIANWEN-1 In July, China will launch its first Mars mission, the ‘Tianwen-1’, which is expected to land on the Red Planet’s surface in the first quarter of 2021. About: Tianwen-1, an all-in-one orbiter, lander and rover will search the Martian surface for water, ice, investigate soil characteristics, and study the atmosphere, among completing other objectives. The Tianwen-1 mission will lift off on a Long March 5 rocket. The success of the mission will make China the third country to achieve a Mars landing after the USSR and the United States. The Chinese mission is expected to take off in late July, around the same time when NASA is launching its own Mars mission– the ambitious ‘Perseverance’ which aims to collect Martian samples and bring them back to Earth in a two-part campaign. Important Info : Previous Mars missions?  The USSR in 1971 became the first country to carry out a Mars landing– its ‘Mars 3’ lander being able to transmit data for 20 seconds from the Martian surface before failing.The second country to reach Mars’s surface, the US, holds the record for the most number of Mars landings. Since 1976, it has achieved 8 successful Mars landings, the latest being the ‘InSight’ in 2019 (launched in 2018).India and the European Space Agency have been able to place their spacecraft in Mars’s orbit. India’s Mars Orbiter Mission (MOM) or ‘Mangalyaan’ was able to do so in September 2014, almost a year after its launch from the Satish Dhawan Space Centre in Andhra Pradesh. Source : Indian Express ( Science & Technology ) Read UPSC Current affairs and Daily News Analysis from Best IAS Coaching Institute in Bangalore Vignan IAS Academy KHEER BHAWANI MELA In the Union Territory of Jammu and Kashmir, the Annual Kheer Bhawani Mela on 30th May this year in Tulmulla village of Ganderbal district has been cancelled by the Dharmarth Trust of Jammu and Kashmir because of outbreak of Coronavirus pandemic. About: Ragyna Devi Temple in Tulmulla Ganderbal village, near Srinagar (J&K) is popularly known as "Mata Kheer Bhawani temple" Deity: The temple is dedicated to the Goddess kheer Bhawani. The deity is also called as Maharagya Devi, Ragnya Devi, Rajni, Ragnya Bhagwati. The term kheerrefers to rice pudding that is offered in the spring located in the temple to Please the Goddess. This is the most important temple for Kashmiri Pandits. Mela Kheer Bhawani: It is an Annual Festival during which the devotees of the Goddess Mata Kheer Bhawani fast and gather here on the day of "Zeshta Ashtami," the eighth day of the full moon in the month of May/ June when, according to belief, the Goddess changes the colour of the spring's waters.  Source : All India Radio ( Culture ) Read UPSC Current affairs and Daily News Analysis from Best IAS Coaching Institute in Bangalore Vignan IAS Academy Read the full article

[lotuscreation-blog]

Plan a corporate event by hiring the best event management group

Event planners are roped in as professional consultants who are responsible for playing critical roles towards assimilating all employees under a single aegis. Corporate events are some of the most pivotal forums for a business organisation. It allows an opportunity to every individual working in the company to frame their ideas for better business. Rated ideas and ideals are formulated and exchanged within departments to get proven results. An Event Management Company Kolkata West Bengal will take up the onus of arranging entire niche of activities for you.

Read on the article to learn more about how event planners will guide a company to make an event successful. You can get a clear understanding of how your event will span out and how overall event can become a grand success.

Firstly they will try and gather goals and objectives from stakeholders-

To make your event a grand success, you need to get a clear understanding of what pivotal stakeholders expect from the event. Call up an event management group and tell them to have a clear approach regarding needs and preferences of the stakeholders.

They will create a proper checklist of each key deliverables that each of stakeholders normally expect to witness right at corporate function. Event management group will accordingly make sure that all key areas are covered to maintain utmost transparency.

Event management companies will create a platform so that the top mandarins can analyse historical performances and set across futuristic goals. They need to get a platform from where they can deliver their respective speech.

Creating memorable marketing drives-

A corporate event management group should focus on event marketing. It can be an internal corporate event, but that should not bar the management group from taking up a marketing campaign. Excitement should be generated within all employees of the company.

 Best possible option available to generate buzz amongst your employees is letting the event group create themes along with brands. They will make use of innovative channels and digital forums like email marketing along with community building and proper content creation. What it does is, it inspires all the attendees towards making the event a grand phenomenal.

How bulk e-mails will motivate employees-

Through the mail, campaign organisers will motivate all recipients to get assimilated for pre-event networking. Employees get together on a social platform and forum to talk about the upcoming happenings.

Grabbing hold of keynote speakers-

Finding the right keynote speakers is important as they can lift the mood of overall ambiance using vibrant vocabulary and speaking capabilities. They will boost confidence amongst the guest and speak on motivational topics if needed to surcharge the ambience.

Event Management Company Kolkata West Bengal will ensure that every area is being looked into with care. An office event is a special gathering and your event company is all in readiness to put the best foot forward as and when is required.

[godeafeningchaosbouquet-blog]

FDI INVESTMENT IN INDIAN RETAIL INUDSTRY. DO WE NEED MULTI-BRAND RETAIL IN INDIA?

It’s been a long wait for global retail giants like Wal-Mart, Tesco, Carrefour and others to set up shop in India. As the winter session started on 22nd November, the ruling party of India decided to lift the ban on big-box retailers’ investment in multi brand FDI. Soon the topic raised the political storm in the Parliament with several other issues like including price rise, separate Telangana and safety of Mullaperiyar dam and more.

Market Views

The BJP announced that it would not allow foreign MNCs to set shop in states ruled by it. At the same time, BJP admitted it had first proposed the full opening up of the retail trade sector nearly a decade ago in May 2002. In a note for a group of ministers on FDI chaired by the then finance minister Yashwant Sinha, the ministry of commerce and industry under DMK’s Murasoli Maran recommended permitting 100 per cent FDI in retail trade, subject to a minimum capitalisation of $10 million in 2002. BSP chief and UP Chief Minister Mayawati, AIADMK supremo and Tamil Nadu Chief Minister J Jayalalithaa, BJD chief and Odisha Chief Minister Naveen Patnaik and Trinamool chief and West Bengal Chief Minister Mamata Banerjee are also opposed to the FDI move.

CII supported FDI in multi-brand retailand stated that it would go a long-way in boosting confidence would give a boost to the organised retail sector which positively impacts several stakeholders including farmers, MSMEs and consumers. CII noted that Foreign investments in the sector would not affect the traditional trade (Kirana shops), and it would continue to grow.

SURVEY QUESTIONS

DART Views

What is FDI in Multi Brand Retail? FDI in Multi Brand retail implies that a retail store with a foreign investment can sell multiple brands under one roof. Now, the global retailers can come to India with a local partner and can set up stores. Till now FDI was not allowed in multi brand retail.

Organized Retailing

The organized retailing can negotiate prices more aggressively with manufacturers and pass on the benefit to consumers. They can lay down better and tighter quality standards and ensure that manufacturers adhere to them. With the availability of finance, the supermarkets can invest in much better infrastructure facilities like parking lots, coffee shops, ATM machines, etc., and all this will make shopping a pleasant experience. The supermarkets offer a wide range of products and services, so the consumer can enjoy single-point shopping.

The organized retail could help tackle inflation, particularly with wholesale prices. This is underscored by the fact that the weight of food in rural and agricultural household consumption baskets is approximately 65-70%.

Kiranas – Mom and Pop Stores of India & Existing Retailers

Indian retailing is generally known as Kiranas, the Desi Mom and Pop shops. According to a report from National Sample Survey Organization, the retail sector is the second largest employer in India – employs 7.2% of the total workforce roughly around 3.4 crore jobs (34 million) just after agriculture which employs nearly 60% of total workforce. There is not any specific data about the number of people employed under Kirana shops in major cities. Obviously, the Kirana jobs are not an important vocation in major cities compared to small places where Kirana is plays as a nerve centre of village supply chain. The Kirana retail segment survives based on the price difference between wholesale and retail market. This price difference shared at different points in the supply chain. Ultimately, this cost is passed on to the consumer who ends up in paying higher price for products. Thus, around 34 million jobs are generated on account of this price differences at various points of the supply chain.

The media report mentions that the entry of foreign players will most definitely disrupt the current balance of the economy, and will cost the above 3.4 crore jobs. It is a fact that Kirana shops in places other than major cities will enjoy built-in protection from supermarkets because the latter can only exist in large cities. The concern by domestic firms in the organized retail sector as an infant industry cannot be taken in its face value since many of the retailers have already stabilized in major cities.

As of now, the current status of organized retailing in India is much better than its position compared to year 2002. As per A.T. Kearney Global Retail Development Index (GRDI) India stands fourth position in terms of top 30 emerging countries for retail development which is an indication of higher opportunities.

Advantages of the Policy of Allowing Multi Brand FDI in Retail Sector

The global retailer will play a big role in sourcing several consumer goods from India for wider internationalmarkets. India certainly has an advantage of being able to produce several categories of consumer goods, viz. fruits and vegetables, beverages, textiles and garments, gems and jewellery, and leather goods. By allowing FDI in retail trade, India will become more integrated with regional and global economies in terms of quality standards and consumer expectations. In effect if the global retailer finds that onion can be sourced for 10 cents per KG or sauce can be bought for 10 cents per sachet then Indian onion/sauce will move globally. Thus, a major beneficiary would be farmers and small manufacturers, who will gain substantially through some of the best-practices of international retail companies. Thus, the traditional Indian farmers will get better remuneration and this will ultimately lead them to modernise agri-retail marketplace. This will improve the life of 60% of Indians who depend on farming, and 100% Indian consumers at the cost of a small percentage of existing Kriana shops in major cities.

Indian Government recommends that retail firms source a percentage of manufactured products from the small and medium domestic enterprises. The opening up of the retail sector to FDI could therefore provide a boost to small-and medium enterprises. At the juncture government can go for bringing safety nets in the form of strengthening the marketing of the products sold by small retailers/Kiranas, the provision of soft loans, and setting up a central logistics system to act on behalf of the small retailers.

Also it is to be watched with the rising salary pattern of Indian employees if the global retailer can compete with the existing retail chains which have already established in major cities. The rising operating cost in the organized retailing and the rising wages of employees will give smiley face to Kiranas to bring innovative methods and float in the competitive market with its inborn low cost operations and long working hours. Kiranas get an opportunity to enhance their customer proposition through steps like adding new product lines and brands, better display, renovation of the store, introduction of self service, enhanced home delivery, more credit sales, and acceptance of credit cards.

Wal-Mart has the history of exiting from Germany (2006) and from South Korea (2006) both under difficulties. Carrefour which set up shop in Russia even failed to sell its Russian assets after it decided to abandon its operations in the country in 2010. If Indian retailers are equipped to meet the challenges the incoming global retailers, their entry will just remain as another competitor in the market and an opportunity for innovation for ingenious Kirana shops. These types of competition will be negligible for existing retailers taking into account of India’s market size and the purchasing power of its growing middle class. Moreover, country has successfully opened up its telecom and banking sector for investment and consumers have experienced such benefits already.

This Blog is written by Markets & Reports,  info@marketsandreports.com

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