#Benefits of Unified CXM

[drivescale]

What You Should Know About Digital Experience Platforms

What are The Digital Experience Platforms (DXPs)?

The Digital Experience Platforms (DXP) are a new type of enterprise software that aims to address the needs of businesses undertaking a digital transformation to improve customer experiences. DXPs can be a single product, but they're usually a collection of them that function together. DXPs provide a framework for businesses to digitize operations, deliver connected customer experiences, and collect meaningful consumer data.

Digital Experience Platforms (DXPs) are the collection of fundamental technologies that work together to assist the creation, management, delivery, and optimization of personalized digital consumer experiences (DCXs). Accordingly, DXP Market Guide in the spring of 2021, web content management (WCM) systems, also known as content management systems (CMS), are at the heart of DXPs, and many of today's DXPs historically derive from portals and WCM systems.

Users can utilize Digital Experience Platforms (DXP) to manage and optimize their customers' digital experiences across all possible touchpoints. Vendors in this market typically provide a portfolio of interoperable solutions or (less frequently) a single suite solution for managing digital interactions. Customers' data is collected and aggregated by DXPs across a variety of digital platforms. It allows businesses to create, update, and personalize content for their customers.

Even though they all help manage digital experience platforms, several products in this area are functionally different. Individual e-commerce, business intelligence, marketing, data analytics and management, content management, and customer experience products, for example, maybe included in a DXP. This category also holds these functionally specific goods. Furthermore, different vendors' DXP suites do not always contain the same components. Even though these products each cover a different aspect of the digital client experience, it can be tough to compare them directly.

Benefits of Digital Experience Platforms.

The capacity to access and coordinate diverse products across many interaction channels through a single unified interface is a significant benefit of DXPs. Websites, consumer portals, e-commerce platforms, and mobile apps are examples of these channels.

The following are the primary functions of digital experience platforms:

Individuals receiving tailored information access based on their user credentials.

Customer interactions across channels are being streamlined to deliver a consistent experience.

Using APIs to coordinate and collect client data across all touchpoints

Analyzing client data with web-based analytics

Customer data collected through numerous digital channels must be secured and stored.

These platforms are similar to a few other software categories and may have characteristics in common with them. Customer experience management (CXM), corporate content management (ECM), and more complex content management systems are examples of these (CMS).

The purpose of CXM products, on the other hand, is to use feedback and customer data to improve the customer experience. DXP products, on the other hand, strive to simplify, organize, and personalize content display to consumers across numerous interaction channels. CXMs may also entail providing individualized information and experiences, but only to increase customer satisfaction and retention. Digital Experience Platforms are focusing more on integration, offering marketers more strategic control over personalization, and delivering a cohesive brand face to customers.

ECM software captures, stores, and manages structured and unstructured data and content to keep the internal company ecosystem running smoothly. DXP products strive to streamline operations similarly. They do, however, handle external-facing digital experiences (i.e., customers and prospects) rather than internal-facing digital experiences (i.e., staff). Digital Experience Platforms applications go beyond internal functions, site development, and data management to improve the consumer experience.

Digital Experience Platforms Comparison.

Consider the following critical aspects before choosing one digital experience platform over another:

Function and Fit:

Because Digital Experience Platforms emerged from various functionally distinct types of software (e.g., CMS, web portal, and e-commerce platforms), make sure you choose one that best fits your current use case.

High TCO: 

While many DXPs are well-suited for midsize and corporate firms, they might come with high upfront charges and additional implementation fees, making the platforms prohibitively expensive for smaller businesses. The total cost of ownership for digital experience platforms can be rather significant (TCO).

Resources for developers:

The assured platforms may demand more developer resources to assist build and update different types of experiences or content, depending on the type of Digital Experience Platforms. True Headless CMS solutions, for example, frequently need additional technological effort to change content that has been pushed out to the web, mobile, or other endpoints.

[digitalexperience]

What You Should Know About Digital Experiential Platforms

What are The Digital Experience Platforms (DXPs)?

The Digital Experience Platforms (DXP) are a new type of enterprise software that aims to address the needs of businesses undertaking a digital transformation to improve customer experiences. DXPs can be a single product, but they're usually a collection of them that function together. DXPs provide a framework for businesses to digitize operations, deliver connected customer experiences, and collect meaningful consumer data.

Digital Experience Platforms (DXPs) are the collection of fundamental technologies that work together to assist the creation, management, delivery, and optimization of personalized digital consumer experiences (DCXs). Accordingly, DXP Market Guide in the spring of 2021, web content management (WCM) systems, also known as content management systems (CMS), are at the heart of DXPs, and many of today's DXPs historically derive from portals and WCM systems.

Users can utilize Digital Experience Platforms (DXP) to manage and optimize their customers' digital experiences across all possible touchpoints. Vendors in this market typically provide a portfolio of interoperable solutions or (less frequently) a single suite solution for managing digital interactions. Customers' data is collected and aggregated by DXPs across a variety of digital platforms. It allows businesses to create, update, and personalize content for their customers.

Even though they all help manage digital experience platforms, several products in this area are functionally different. Individual e-commerce, business intelligence, marketing, data analytics and management, content management, and customer experience products, for example, maybe included in a DXP. This category also holds these functionally specific goods. Furthermore, different vendors' DXP suites do not always contain the same components. Even though these products each cover a different aspect of the digital client experience, it can be tough to compare them directly.

Benefits of Digital Experience Platforms.

The capacity to access and coordinate diverse products across many interaction channels through a single unified interface is a significant benefit of DXPs. Websites, consumer portals, e-commerce platforms, and mobile apps are examples of these channels.

The following are the primary functions of digital experience platforms:

Individuals receiving tailored information access based on their user credentials.

Customer interactions across channels are being streamlined to deliver a consistent experience.

Using APIs to coordinate and collect client data across all touchpoints

Analyzing client data with web-based analytics

Customer data collected through numerous digital channels must be secured and stored.

These platforms are similar to a few other software categories and may have characteristics in common with them. Customer experience management (CXM), corporate content management (ECM), and more complex content management systems are examples of these (CMS).

The purpose of CXM products, on the other hand, is to use feedback and customer data to improve the customer experience. DXP products, on the other hand, strive to simplify, organize, and personalize content display to consumers across numerous interaction channels. CXMs may also entail providing individualized information and experiences, but only to increase customer satisfaction and retention. Digital Experience Platforms are focusing more on integration, offering marketers more strategic control over personalization, and delivering a cohesive brand face to customers.

ECM software captures, stores, and manages structured and unstructured data and content to keep the internal company ecosystem running smoothly. DXP products strive to streamline operations similarly. They do, however, handle external-facing digital experiences (i.e., customers and prospects) rather than internal-facing digital experiences (i.e., staff). Digital Experience Platforms applications go beyond internal functions, site development, and data management to improve the consumer experience.

Digital Experience Platforms Comparison.

Consider the following critical aspects before choosing one digital experience platform over another:

Function and Fit:

Because Digital Experience Platforms emerged from various functionally distinct types of software (e.g., CMS, web portal, and e-commerce platforms), make sure you choose one that best fits your current use case.

High TCO: 

While many DXPs are well-suited for midsize and corporate firms, they might come with high upfront charges and additional implementation fees, making the platforms prohibitively expensive for smaller businesses. The total cost of ownership for digital experience platforms can be rather significant (TCO).

Resources for developers:

The assured platforms may demand more developer resources to assist build and update different types of experiences or content, depending on the type of Digital Experience Platforms. True Headless CMS solutions, for example, frequently need additional technological effort to change content that has been pushed out to the web, mobile, or other endpoints.

[thenetionalnews]

sprinklr: Google Cloud Marketplace now offers the Sprinklr platform

sprinklr: Google Cloud Marketplace now offers the Sprinklr platform

Sprinklr, the enterprises’ integrated customer experience management platform (Unified-CXM), is now available on Google Cloud via the sprinklelr platform. The availability of the Sprinklr platform on the Google Cloud Marketplace can provide a number of benefits, including integrated Google Cloud billing, a faster and simpler procurement cycle, and a dollar-to-dollar drawdown for Google Cloud…

[edwardpotts]

4 Strategies for Financial Service Brands to Enhance Their Omnichannel Experience

Consumers are everywhere – on their phones, on tablets, on social media, in your stores, calling into support centers, the list goes on. And financial service brands are ramping up their omnichannel strategies to deliver the most seamless customer experience. Customers expect the ability to jump from one platform to another without any interruption, and brands are beginning to level up. 

Brands know they must focus on the customer lifecycle and experience. This includes focusing on closing the gap between martech and data, to break down data silos and deliver a unified customer experience.  

Below, we’ve listed four strategies financial service brands can enact to enhance their omnichannel experience.  

1. Communicate across platforms

This one should be an easy one, but many brands forget to truly initiate this strategy. It’s not enough to simply have your platforms interact so that your customers can open their banking app and transfer some money and then, moments later, see that same transfer on their online banking site. Financial service brands must have contextual conversations across platforms.  

Consider a customer who recently had a conversation about a service issue with someone in your call center. A few days go by and that issue is still not resolved. If they choose to open their app to try another route, they won’t want to start all over again with their customer support issue.  

But an integrated CXM platform would be able to offer an integrated experience. A call center conversation could log notes into a customer profile in which data silos are deconstructed. Those notes would transfer to any other customer support network they look after, whether that isa chatbot in your app or your customer support teams that work specific to a different channel, such as app or social.  

By communicating across channels, you’ll keep the conversation going and not lose customers as they’re nurtured across the customer journey. But that’s if you can send them the right messages in the first place.  

2. Deliver lasting messages anywhere 

In order to keep the conversation going across channels, you’ll have to make sure that you’re sending the right messages in the first place.  

Once data silos are broken down, brands must work to ensure that all the contextual data that feeds marketing, customer success, and other teams, work together to create the most relevant experiences regardless of channel.  

Data is meaningless unless it’s providing context to the customer profile that can be leveraged to enrich their customer experience.  

3. Remain top of mind

It goes without saying that remaining top of mind is hard in these times of short attention spans as consumers move on to the next thing. Brands must find a way to stay at the forefront of consumers’ mindsets.  

Consider this: 

Your customer is browsing your website and adding products to their cart. A myriad of distractions could result in them abandoning their cart.  

A web push notification after a few hours of inactivity to remind them to complete their purchase, a push notification, a social media ad with those items in the creative, there are multiple options for brands to recapture attention that hopefully lead to conversion 

4. Nurture your consumers, faster 

How many campaigns does it take your average customer to make a purchase? Sometimes it can be one attention-grabbing email, sometimes it takes five or more touches to complete a purchase.Your omnichannel strategy must manage the entire customer journey as one holistic experience instead of segmented, individual nurture campaigns.   

Let’s say a customer will take five campaigns to convince them to convert on what you’re promoting – let’s say a new credit card application. ��

To nurture your customer into enrolling in this credit card, brands could send, as an example, a social media post, an ad, a push notification, an email, followed by a text message to drive the message home that they would benefit from the card.  Information could start broad at first, providing deeper context based on how the consumer is engaging. These separate channels working as a singular journey would help the brand understand each individual consumer’s channel or message of choice to enrich the customer experience, both leading to faster and more effective nurture streams.  

Financial service brands are getting up to par with their omnichannel experience. Want to learn how we can help financial services brands enrich their customer experience? Contact us today.

4 Strategies for Financial Service Brands to Enhance Their Omnichannel Experience published first on https://spyadvice.tumblr.com/

[bishal-06]

12 Unique Tools for Ads and Social Media Management

1.      Instagram For Business

Use relevant, popular hashtags Engage by following others and liking their photos selected images to your Facebook page with a hashtag that aligns with your campaign or brand image to help people who don’t know you’re on Instagram to find you there. Debut Videos Instagram’s recent Video on Instagram has given Twitter’s Vine a serious competitor to contend with. Jordan Crook charts the differences between Instagram and Vine in the image below: Jordan Crook charts Instagram vs. Embed Instagram Video in Your Blog or Website Last month, Instagram released a new embed feature for its desktop web browser version. We’ll talk more about this in Generate a Flexible Posting Plan Carley Keenan offers the following advice on the frequency of sharing on Instagram: “You don’t need to post on Instagram every day. If you start posting a lot, you might saturate your followers’ feeds, and you don’t want to force yourself into the noise too often. There are apps that let users print images, search tags and keywords, subscribe to Instagram profiles via email, download all Instagram photos in a single archive folder, plus many more. Inspire Potential Customers Anna Colibri suggests you post photos that are relevant to your brand and potential customers. Whole Foods Market posts representative photos to promote healthy, wholesome food products, store events, sustainability and their active community of customers and employees. A study conducted by Simply Measured earlier this year found percent of the world’s top brands are now active on Instagram.

https://business.instagram.com/

2.      Statusbrew

Statusbrew is a social media management platform that combines the power of internet and technology to empowers businesses, brands, marketing agencies, and organizations to discover and manage customer experience across various social touch-points and drive growth. With a simple to use interface for the planning of social publishing of marketing and PR campaigns on multiple social networks, Statusbrew is a trusted partner for Teams.

The publishing feature helps you to schedule content across different social platforms. With Engage on Statusbrew, never miss out any conversation about your brand or business on social. Reply to DMs, Mentions, and Comments from all the profiles in a single unified social inbox. With real-time sync, receive and assign replies to specific teammates for them to work on it as soon as a prospect talks about you and never miss out on any lead. Slack Integration will change the way Brands, and Agencies can bring in their teams to collaborate in Social Publishing and Brand Monitoring right from their workspace. When you connect your Statusbrew with one or more Slack channels or workplaces, you will receive instant Slack notifications for all the activities you choose are necessary for your Business. Signup on Statusbrew for a free 14 days trial to gain a competitive edge and build strong social connections! show less.

https://statusbrew.com/

3.      Sprinklr

Sprinklr provides a unified platform for customer experience management (cxm). Our customer experience & social media management software guides enterprise businesses through and digital transformation.

https://www.sprinklr.com/

4.      CoSchedule

Posts are easily moved, and social messages attached to those posts move with them. You will then have access to the calendar and team features at CoSchedule synchronizes your WordPress post, author, and category information to its servers, but all of your WordPress data remains in WordPress. Social messages, tasks, comments, team members, and other data you create in CoSchedule will be stored on CoSchedule’s servers, and never in WordPress. Managing a team blog or planning your own blog’s content marketing is not easy inside of WordPress. CoSchedule is an editorial calendar that makes it easier to create, move, and manage your blog posts and stay ahead of your plan. It allows for WordPress blogging team collaboration without needing extra outside tools and logins, reducing the time and unnecessary complexity required to plan your blog’s content marketing program.

https://coschedule.com

5.      Invoca

Invoca  is a tool that offers a variety of solution for marketers and sales reps who need to know more about people calling to them. The platform is not geared only towards the paid advertisement, but it has an extension for Google AdWords. 

Indeed Invoca gives you tons of insight into which of your paid search efforts are driving people to call. The platform allows you to track and analyse billions of calls and understand how to spend your budget more effectively.

https://www.invoca.com/integrations/google-ads/

 6.      Wask

Wask easily makes your ads smarter. You can put together all your accounts such as Instagram, Twitter, Google, Facebook in one screen. You can make your specific ads for your need with the help of the experienced advisors. Wask provides you a unique AI program to manage your budget and time for you. You can compare your results to increase your efficiency with Performance Comparison, automatically start/stop/delete your ads with Scheduler and you can control your ads daily/weekly/monthly automatically by activating the AutoPilot. Basically, Wask does everything you need for you in a short time.

https://www.wask.co/

7.      AdNabu

AdNabu is an AdWords optimiser in partnership with Google. On this platform you can create an ad or a campaign (using customised templates) and correct your bid in real time (following the tool suggestions), AdNabu supports different types of ads: 

Regular     search ads (aka text ads);

Shopping     ads (the useful resource for e-commerce sites);

Call only     ads;

App     install ads, for promoting an application on Google Play or Apple Store.

https://www.adnabu.com/

 8.      Raven

Introducing the tool The Raven suite of tools* were originally designed for SEOs by an SEO but they now includequite a few extra features for other disciplines of internet marketing so theres Mailchimp integration, a Facebook page manager, Twitter tool and PPC ad management features. In early Raven removed the keyword rank tracking part of their system following pressure from Google so in this updated version of the comparison well take a look at some of Ravens other SEO features. Raven is a fully hosted web app, like all the tools in this comparison, and its biggest selling point is the sheer amount of integrations it provides with 3rd party tools to pull all your campaign data together. This is no longer the case but they are still refining the system and making improvements to the interface and reporting options. However we were disappointed by the decision to remove rank tracking, something which most SEO agencies and marketers still consider an important part of their client reports.

https://raventools.com/

9.      Social Flow

SocialFlow stretches across our business touching both the editorial and the ad sales sides. It's been a solution that allows us to scale what we do from an organic social publishing perspective, but also has allowed us to unlock incremental revenue.SocialFlow allows us to work from one central platform for multiple teams, across the world. For me, it meant no more sleepless.

http://www.socialflow.com/

10.  Friends+me

Friends+Me posts using physical real-world Android phones, all running latest official Instagram application. No Instagram private API is used, we are inline with Instagram's terms and conditions.

https://friendsplus.me/

11.  Crowdfire

Crowdfire claims to be the biggest marketing product for Twitter and Instagram and offers smart features, which guarantee rapid growth on the social media through its philosophy. Accessible through Web, Android and iOS apps, it’s a powerful solution to attract targeted followers on Twitter and Instagram. It powers connections that help its users achieve their social media goals, including brand recognition, brand popularity, increased sales and fans. Launched in as JustUnfollow, it transitioned into Crowdfire in and currently boasts over million users, which include businesses of all sizes, individuals and entrepreneurs. Overview of Crowdfire Benefits Crowdfire follows the Grow philosophy, which is a recurring and a strategy of growth on the social media. Its Clean features keep away irrelevant, unwanted and spam accounts, which do not add any real value to organizational or individual feeds and also don’t contribute in achieving strategic goals.

https://www.crowdfireapp.com/

  12.  Post Planner

Post Planner is like having an entire social media team on demand. We help you FIND, PLAN and POST amazing content to your Social Profiles guaranteed to drive engagement. Our algorithm ranks content based on virality and engagement to give you a predictive performance score. So the more stars you see, the better that content will perform. Your personal Facebook profile and Group posting have a daily limit of 15. This does not apply to Facebook Pages.

https://www.postplanner.com/

[sanjay19981]

OpenText Exstream: Bridging the Gap Between CCM and CXM for Unified Customer Journeys

In today’s customer-driven world, businesses are constantly looking for ways to streamline their communication and provide more meaningful interactions. The challenge lies in the fact that customer touchpoints are often managed in silos, which can lead to fragmented experiences. This is where the need for a unified approach to Customer Communication Management (CCM) and Customer Experience Management (CXM) becomes critical.

As customer expectations continue to rise, they demand seamless, personalized experiences across every channel. For businesses to remain competitive, integrating CCM and CXM is no longer optional—it’s essential. Senior executives tasked with overseeing these areas must find effective solutions that ensure consistency, personalization, and engagement across the customer journey.‍

Understanding the CCM and CXM Divide

While CCM focuses primarily on delivering tailored, compliant communications, CXM is centered on creating holistic customer experiences across touchpoints. Both are crucial but managing them separately can create significant inefficiencies and inconsistent messaging.

In traditional setups, CCM systems handle communication tasks like sending bills, statements, or notifications, whereas CXM platforms manage engagement through websites, social media, and customer service channels. When these two processes aren’t synchronized, it often leads to disjointed interactions that frustrate customers, rather than enhancing their experience.

One of the biggest challenges faced by senior executives is ensuring these functions work together. Siloed systems and fragmented data mean that customers don’t get the same message, tone, or personalized touch across all channels. This can result in missed opportunities to deepen customer relationships and build brand loyalty.

OpenText Exstream as the Bridge

To address this, disconnect, organizations need a platform that can bridge CCM and CXM— - a platform that integrates communication and experience. OpenText Exstream is designed to do that, providing a solution that enables organizations to deliver the right message at the right time through the right channel.

Key features of OpenText Exstream that help bridge this gap include:

Omni-channel Communication: OpenText Exstream ensures that companies communicate with their customers across different digital channels, providing a consistent experience . ‍

Personalization: By using customer data, companies can send  targeted and personalized messages, making communications relevant and timely. ‍

Consistent Brand Messaging: OpenText Exstream ensures that all customer touchpoints are consistent with the brand’s voice and identity.

This integration of communication and experience creates efficiency, and also improves the customer journey and assists companies move beyond pure communication to dynamic, experience-driven interaction.‍

Benefits of Unified CCM and CXM with OpenText Exstream

Adopting a unified approach to CCM and CXM with a platform like OpenText Exstream offers numerous benefits that can boost both customer satisfaction and business performance. Here are some of the key benefits:

Improved customer engagement: by delivering personalized and timely communications, companies can build stronger relationships with their customers. When messages are consistent and relevant across all channels, customers feel more understood and valued, leading to greater loyalty. ‍

Operational Efficiency: Managing communication and experience functions on separate platforms is time-consuming and error prone. By unifying these processes into a single solution, companies can reduce complexity, streamline workflows and eliminate the inefficiencies associated with disconnected systems. ‍

Consistent Messaging and Branding: A unified CCM and CXM strategy ensures that customers receive a consistent experience regardless of the touchpoint. Whether it’s a billing or a marketing email, the message is cohesive and builds brand trust and recognition. ‍

Improved Use of Data: OpenText Exstream enables real-time data integration so that companies can use customer insights more effectively. This data-driven approach ensures that every communication is as relevant as possible, improving the overall customer experience.

In a market where customer expectations are constantly evolving, bridging the gap between CCM and CXM is critical to delivering seamless, personalized customer journeys. OpenText Exstream gives executives the tools they need to break down silos, streamline communications and improve the overall customer experience.

By integrating CCM and CXM, organizations can not only improve their operational efficiency, but also build a deeper connection with their customers. It’s time for business leaders to think about how platforms like OpenText Exstream can revolutionize their approach to customer communications and customer experience management so they can remain competitive in an increasingly digital world.

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