#Belt For Golfer

[gbeltoviedo]

Gbelt

A unique patented Golf Belt which allows golfer to have tools and accessories available around waist to play better golf, ie Ball Marker, Divot Repair tool, Golf Towel with Velcro, Cabretta Leather Golf Clove with Velcro on G BELT.

Address: PO Box 621835, Oviedo, FL 32762, USA Phone: 908-238-3020 Website: http://www.gbelt.com

[artemispt]

New reaction gif:

[charaznablescanontoyota]

"marn i missed sgdq 2024 what should i watch"

hi i decided i'm doing another one of these. it's been a minute. this past week was summer games done quick, an annual speedrunning marathon raising money for doctors without borders and also a great way to get into watching speedrunning. a lot of their content is tailored towards being both clearly explained and fun to watch for an audience outside the speedrun community, so you can jump in with basically no knowledge besides “this person is gonna play a game really fast”.

gdq has the full week's worth of vods up as a playlist on their channel, but here are some runs that i personally think you should check out:

ken griffy jr presents mlb by peanut butter the dog: look it's a dog playing baseball. i don't know what else to tell you.

the entire silly block: speedrunners get up way too early in the morning/late at night to play games that feel like a fever dream. some of the commentators are going on 24 hours of no sleep. it's brilliant. my personal highlights of what i've seen so far are stuart little 2, mad panic coaster, city bus simulator race, and the golf it wrong hole only race that the players dressed up as golfers for

alan wake 2 alan%: alan wake clips through walls and generally has a bad time while a bunch of gamers call him a sopping wet catboy. the runner for this one is really charismatic and it's very funny to see staff rushing to open up the pit as soon as we sing starts (yes they do the dance of course they do the dance). i just love joyful runs of horror games man

super mario 64 blindfolded randomizer: what if you played mario 64 blindfolded and also the stars were in completely random locations. and also you had to do it very very fast.

kingdom hearts 2 critical any%: every kh2 speedrun i've ever seen is a work of art and this one is no different. some of the boss fights go down so fast you will literally miss them if you look away for a minute. and also two of my favorite runners are on couch commentary!

balatro showcase: genuinely made me rethink how i'm playing some of the balatro decks. also great commentary and just fun all around despite (or perhaps partially because of) the absolute struggle session going on with plasma deck in the beginning

super mario world kaizo relay: kaizo is a shorthand term for a game hacked to its absolute limits of difficulty that often requires strict precision of movement and can punish the player for thinking they're smarter than it. in this segment, two teams of 4 very very good mario runners race to complete 8 kaizo levels they've never seen before in their lives

mario maker 2 troll level race: i always like the mario maker races for the same reason i like the kaizo relays. i love watching two speedrunners thrown blindly into the shit have to make up strategies on the fly via trial and error (and error, and error, and error, and...)

kirby air ride race: two high level kirby air ride speedrunners race for an actual physical title belt. the trash talk game happening here is of the insane variety that only two very skilled people who truly respect each others' talents at their game of choice can provide

kaizo mario galaxy: what if mario galaxy hated you even more than usual and would stop at nothing to kill you. also most of the commentators are only familiar with the vanilla game and their reactions to the added-in bullshit are hysterical

tony hawk pro skater 1, 2, 3, and 4: i fell asleep watching this and woke up in a cold sweat to the sound of a bunch of people singing superman by goldfinger. good run

super mario rpg remake: this was the finale block and it's just great to see a bunch of people who really really love the original mario rpg get to hang out and talk about how good it is and also watch a world record level player absolutely stunt on the game

halo 3 four-player co-op legendary: dudes rock

[rafeyscurtainbangs]

Putt Slut? - Rafe Cameron Daydreams ☁️

+18 Minor DNI

Rafe x GolferGirlfriend!Reader

⭐️ republished ⭐️

🪄 language and mentions of smut

650

You two haven’t seen each other long, but when you show up to the course with a bag of Callaway REVAs, he can’t help but get a little rattled, especially when he’s used to his girls play caddie, if that. He watches you smooth out your Vouri dress, slipping on your glove and Callaway hat before pulling your pony through the back. His eyes double, as you lean down to tie your shoes, catching a glimpse of your dress’s built-in shorts where he would typically see lace, mesh, or pussy.

“I didn’t know you were a golfer, princess,” his voice wavers.

To which you smile and nod. “You didn’t? Yeah. Since I was six.” He swallows hard as the stakes are quickly raised.

Suddenly, Rafe Cameron is nervous.

How would he impress you now? What if you won?

You came out of the front nine in the lead with Rafe at his wits end. He had no patience; his short game was a mess, too focused on what you would do next, which always seemed to be the right move. Not to mention you looked so good doing it, your focus locked on the game. Rafe found himself in a strange position where he was now fighting for your eye.

Halfway through the back nine, he found himself at a crossroads. There was no way he would win: play fair and lose to his girl or play dirty and knock you down a little… It started simply by disturbing your backswing or during a putt, a cough, or a sneeze. Normal enough. When that didn’t work, he switched to praise. The type of praise that would make you feel nervous about the next shot. But you didn’t falter.

There was only one tactic that remained. The one that could always throw him off his game. Rafe unbuttoned the top button of his crisp white polo, fingers curling around the leather steering wheel to let his biceps flex. Every movement was a little closer than before: your position on the golf cart, where he stood on the green, how long he’d linger for a kiss. He was talking sweeter too, his low tone deep and raspy as he leaned into your ear, holding your hips from behind as you took a few practice strokes.

“You look so pretty, baby.”

“Fuck, my girl’s so good at this.”

“Wanna take a break. Hmm? I know a spot, honey. Wanna make you feel good.”

“Need you so bad.”

“Don’t make me wait.”

PLOP.

Your ProV1 golf ball plunges into the depths of the murky pond as a sinister smile spread on Rafe’s lips. Your eyes narrow on his baby blues, catching him in the act, clocking his excitement as you put two and two together. The rest of the round plays out like the PGA tournament because, unlucky for Rafe, you didn’t like to lose either.

“Wanna just call it, baby doll?” Rafe asks knowing his game was unrecoverable, but if it wasn’t in writing, did it actually count? You shake your head ‘no’, tapping your little pencil at the card.

“One left, baby boy.” Rafe smirks and shakes his head. “A bet?”

“You’re already gonna win, baby,” he groans.

“Just this hole, Rafe. Winner gets whatever they want in the clubhouse.”

“Alright. Alright. Deal,” he agrees.

To no surprise, you close out the hole with a win. To which Rafe genuinely accepts defeat. The two of you walk up to the clubhouse hand-in-hand, Rafe still waiting for you to call him out on his bullshit from before but you don’t. He leads you toward the pro shop as he fishes for his Black Card but you pull him away fast, disappearing into the locker room with him instead, kissing your way into a bathroom stall. He lets out a devilish laugh as you undo his belt with a smile.

“Well shit, baby. What are we doin’ in here?” He whispers against your lips.

“Getting what I want.”

[jazminrhode1]

okay so this could be the weirdst requeust ever but i went to a wedding on the weekend and it got me thinking like what if you wrote a father of the bride speech from Jimmy to his daughter? like a need a really good cry so, go as hard as you can ahhahaahaa ! I love your writing so so much (i see people say that all the time) but thought this could be different than just a story. you don't have ot though, up to you xox

Father of the Bride Speech Sturniolo Triplets x Sister One Shot

Summary: The speech I think Jimmy would give if he had a daughter. Nothing to do with the triplets!

Word Count: 800 words

Author's Note: Such a cool request - thank you! I don't know if this is what you were looking for but, it was certainly fun (and sad) to write x

Jimmy had spent the whole wedding dinner outside practicing his speech. As he stood in front of a room full of friends old and new, he felt overwhelmed by the love that they all shared for his daughter.

He gripped onto the podium to stop his hands from shaking and took a deep breath.

"When MaryLou and I found out that we were having a girl, I panicked. I panicked because I grew up in a house with just boys and I didn’t know how to raise a little girl. Hell, I barely knew how to talk to girls before I met my wife.

When I pictured my future as a father, I saw Justin, Nick, Matt, and Chris. I pictured boys. Maybe not triplets but, I pictured boys. I pictured taking my boys golfing. Taking my boys fishing. Watching the game on Sundays. That’s all I knew. I didn’t know anything about what it meant to raise a girl.

Now, if you know anything about my boys, you know that they don’t love golfing. You know it’s a task to get them out fishing. They were never home on Sundays to watch the game with me. But, my girl was."

Jimmy pulled the handkerchief from his pocket and dabbed away the tears that were rolling down his cheeks before he continued, even as his voice shook.

"I spent 9 months panicking about bringing a little girl into the world but, from the second the nurses handed me my baby wrapped in her little pink blanket, I spent the next 27 years dreading the day that I had to give her away.

Because let me tell you what it means to be a girl dad. Being a girl dad means you fall in love all over again. Being a girl dad means you get to slay dragons to save the princess. Being a girl dad means you get to squeeze into pretty dresses and get your makeup done. It means you have a ballerina, a soccer player, a debater, a painter, a pianist, a boxer, a black belt, a cheerleader, a skateboarder, a dirt bike rider, a basketball captain, a golfer, a fishing buddy, a best friend and so much more.

But, being a girl Dad also means that one day you put her down and you don’t pick her up again. You start dropping her off around the corner from the school gate. She gets her license and you spend countless nights hoping that she gets home safe. She dates some loser in freshman year that breaks her heart and there isn’t enough you can do about it.

Being a girl dad means that your heart resides outside of your body. It means that one day you’ll drop her off at college in another state and cry the whole plane ride home. It means that one day some boy she met at a dive bar in Cancun will come knocking on your door and ask you for her hand in marriage. One day, you have the most important decision to make. Is this boy good enough for my daughter?

I realized when Jack was sitting at my kitchen counter that it wasn’t my decision to make. She will always be my baby but, she isn’t my property. And no matter how much I wish she was still that same little girl who couldn’t cross the road without holding my hand, I know that I have raised a strong-willed, independent, loving, kind, intelligent, beautiful, won’t-take-shit-from-anybody kinda girl."

Jimmy turned to face the bride and groom with tears in his eyes and spoke directly to his son-in-law.

"So, to you, Jack. Man to man. I am so glad that it’s you. I’m so glad that she chose you. I know that you love my daughter, I see it every single time you look at her. There is nothing I can say, no gift I can give to thank you for making my daughter as happy as you do. All I hope for you, Jack, is that when the time comes for you to become a father, you too are blessed with a daughter just like mine and then you’ll understand just how lucky you are."

His voice broke as he stepped away from the mic to compose himself before he continued.

"And to my baby… By some cosmic stroke of luck in this lifetime, I got the greatest gift of all in being your Dad. I am so proud to be your father, you have been such a gift to me, you bring so much joy into my life and I love you so much more than you could ever imagine. So, thank you, sweetheart, for being everything that I never knew I always needed in my life."

Jimmy raised a glass to the newlyweds as he finished his speech.

"And to you both, I wish you a lifetime of happiness. I cannot wait to bear witness to the life that you build together and know that Mom and I will be here to love, cherish, and support you on the wonderful journey that lies ahead."

As the crowd erupted in applause, Jimmy crossed the room to the newlyweds. He pulled Jack into a hug and said, "Take care of our girl, son."

He then pulled his daughter into a hug, placing a kiss on her head, unable to find the words he wanted to say. She pulled away, looked up at him, and said, "You will always be my hero, Dad, and there is nothing I am more thankful for than for being your daughter."

[billthedrake]

(A wilder, horny one for today...)

PRO TOUR

He didn't need the money. Hell, he'd just won the big prize after a hard fought PGA event. This on top of the other money and endorsements that had been coming in.

But the fifty dollar bills laid down on the hotel bedside table was a turn on for Brandon Kelly. It was part of his kink.

As was the haughty chuckle by the next man in line. Number five. Deep Southern voice. "Damn, son, aren't you a sight?" the middle aged man laughed, unbuckling his belt. The words were loose, not quite slurred, but the country club daddy had been drinking the afternoon for sure.

Sometimes Brandon didn't even look to see who was gonna fuck him. But that voice was turning him on. He looked back to see a medium-height man, full dad bod build but solid ex-jock frame. Sunburned face, raccoon eyes from wearing sunglasses. Sweaty salt and pepper hair barely visible beneath the club ball cap he had on.

Brandon almost gasped as those shorts dropped. Southern Daddy wasn't the hottest guy who'd fuck him today, but he was definitely packing a majorly fat boner. Beer can territory.

"You know the price," was all the golfer said, though.

That got another lewd chuckle, as the man reached down to fish out his wallet. "All right, buddy. I thought I might get a freebie off ya, but fifty bucks is a bargain." He got a few bills, three twenties to give a little something extra to the early-30s pro stud. The man sauntered over and laid the cash on top of the growing pile, slowly to give Brandon a chance for a nice up close view of that daddy boner.

"Fucking PGA whore," came his growl as he got up on the bed.

Brandon wasn't sure if that was a question or a comment, but he said, "Yessir." He had on only his sponsorship-logo golf polo, a really expensive watch, and nothing else. The golfer lay face down on the mattress, the sheets a little damp from sweat and lube and the overflow cum. Brandon worked hard on his legs and his ass and he felt rough hands rub and grip the muscle appreciatively.

But Southern Daddy wasn't into foreplay. He gave a hard smack to the butt cheek then crawled right on top of Brandon's splayed body. Somehow, the middle aged guy felt firmer, more solid with that weight pressed on top of him.

Brandon acted a little slutty, maybe, hiking his ass back and doing the work to line that beer can up. The excess lube and cum did the rest, making that fatness pop right in.

"FUCK!" Brandon cried. But a hand clapped over his mouth.

"Quiet, you fucker!" the top breathed. Brandon could definitely smell the beer on his breath. Rather than be a turn off, it reminded him of losing is virginity at the country club back home.

That thick wedge was pressing in steadily now. The thing about beer can cocks is they feel even thicker going in on entry.

The daddy was excited as hell. "Jesus, son, you're still tight as fuck... after all evening, too." He grunted even deeper once he bottomed in. "Fucking slopping hole."

That hand stayed on Brandon's mouth but with less force. Instead, it was like the older man was using it for leverage as he threw his whole body into boning that golfer ass. Deep steady stroke, battering open the last of Brandon's natural tightness. It felt good, great even, until Southern Daddy started going harder.

"Shut up, slut... I paid good money for this," he growled.

Sixty bucks, Brandon laughed to himself. But that sum itself was part of the turn on. How much it undervalued his sexual worth. How it made the fuck so strictly transacitonal.

It was that idea that changed the discomfort back to pleasure and made the golfer's cock hard again against the sheets.

"God fucking damn, buddy..." came the daddy's hisses, so close to orgasm. Then that ex-jock body fucked Brandon with a few last hard thrusts and seized tight, a deep groan signalling that the pro golfer was getting seeded again.

Now, as the daddy collapsed onto Brandon's prostrate body, that weight felt really fucking heavy now. But after a second, the man climbed back off.

No talking now, he just grabbed the towel that was set by the bed. Wiping off he picked up his shorts again, put them on, rebuckled his belt and was out the door without a word.

Brandon felt more alive than ever. He hadn't expected this guy to push his buttons so much, but this fuck had hit him so deeply. But as he rolled back on his back, feeling the very slick cum deposit fresh in his hole, he reached down the gingerly touched his rock hard erection. He wondered if his brother had lined up anyone else.

Just then the key card sound came, then the door opened. This was Brandon's favorite part of anticipation, the couple seconds before he saw the next top, or before the next top saw what was in store for him.

This time it was Chase. Not changed from a day on the course, still looking hot as fuck. Huge smile on his face and a hard on in those golf shorts. "Hey bro.... couple of guys are still waiting but I couldn't hold off any more."

"I'm glad," Brandon said. "Though that last guy was incredible."

Chase smirked then walked over to the wad of cash. Picking up the bills, he counted the money, then stuffed it in his pocket. "God, if Dad could see you now," he said.

Brandon blushed. "Come on, Chase."

"Come on, what?" Even when giving the biggest put downs Brandon's little brother was cute as fuck. "I'm not the fucking whore in the family." Then in a more horny tone... "How sloppy are you, bro?"

Brandon leaned back, a smirk of his own forming. "Pretty damn wet."

Now it was Chase whose face got that horny serious look. "Gonna feed me, bro?"

Brandon nodded and scooted down in the bed, lifting his legs apart. Chase kicked off his sneakers and got up on the bed, right into his favorite place.

The two had learned what rhythm worked best. That brother tongue slowly lapping and soothing that fucked hole, getting used to the lube there, before venturing deeper. Some long probe, then shallow licks seemed to get the cum flowing.

This felt nasty the first time Chase felched him. It still did, but it was a ritual neither could get enough of. Particularly the younger golfer, who munched and feasted harder the more he got fed. Soon he was eating out practically clean pro-jock hole.

That wouldn't last long. Face reddened and spit wet, Chase pulled back and unzipped.

"Not gonna need lube," he announced. Indeed as he lined up that long, thick prick Brandon's hole seemed to accommodate without issue. Maybe it was his brother's eyes on his. Hungry, lusty.

"Good win today, bro," Chase hissed, feeling tight bro hole surround his cock.

Brandon's voice was hoarse with need. "For you, buddy..."

Chase's lips curled into an excited sneer. Then he began pounding Brandon's ass, with hard heavy thrusts. For a longer session, he'd go for distance more. But after the felching just now, he was worked up. He could still taste six men's seed on his tongue. "Mother fuck!" he cried. And seeded his brother's hole.

He was in a more affectionate mood when he withdrew. "You good for a couple more, bro?"

Brandon dropped his legs to the bed. This was the only part that embarrassed him, admitting to Chase that he still wanted other guys. But Chase's fuck had been quick, and Brandon still hadn't gotten off. "Yeah, I'm good."

Chase tucked in and zipped up. He laughed then leaned down to kiss his older brother. The first and only kiss Brandon Kelly would get that night.

"All right. I'll tell those fuckers to tip better, too," he smirked. "Just because you're a whore doesn't mean they can't be grateful."

God. even when putting him down his little brother could be sexy as fuck.

"Give me five, bro?" Brandon asked. "I gotta piss." He'd been going a solid hour without a break.

Chase nudged his chin and winked. "Take ten. It'll just make the next dude hornier."

And like that his brother was off to play pimp for the rest of the night.

[thefloatingstone]

So are golf courses different in the US to where I live and that's why people don't like them?

Because like... I live on a golf estate. Because here a Golf Estate means A golf course is doing multiple duties including

1: Housing

and

2: Nature preservation in form of "green belts" across the course not occupied by housing where natural plants and underbrush is left to grow to support the local eco-system in a safe environment free from hunting/littering/land development

3: safe keeping of small gazelle herds which are bred and sold between the various golf courses across the country for diversification of the gene pools. (they are there to be aesthetic so golfers can look at the gazelle and go "woah! Look at the gazelle!")

So like... I don't always get when the Americans yell about how awful golf courses are but my gut tells me they must be different there...

[sronti]

Another option for expanding built-up land within cities may, I fear, prove less popular with the readers of this newspaper: that is, to reconsider quite how much land Britain gives over to a little-played sport involving hitting balls with metal sticks. “The Golf Belt”, a 2021 report from architect Russell Curtis, found that the 94 golf courses in London between them occupied more space than the outer London borough of Brent, home to more than 330,000 people (fewer than 7,000 people can play on the courses at any one time). Given that golf courses are bad for biodiversity and walkers alike, this feels like a curious choice at a time of housing crisis. Rethinking it could provide homes for as many people as Milton Keynes, and still leave the capital’s golfers with a couple of dozen courses to choose from.

Abolish golf

[calamitys-child]

why fuck golf in Scotland too? (good faith)

Grand reasons: despite Scottish courses requiring a lot less maintenance in terms of water usage, they still take up enormous amounts of land, often - not always, but always in the places I've lived, mostly in and around major cities across the central belt - replacing public parks or access routes. No matter how much you try to keep it to the course, I've had to duck stray projectiles when walking my dog in nearby strips of wood or parks a lot of times. It's competing access needs that privilege golfers over the rest of the people who might want to be outdoors. Scotland has quite a lot of woodland but comparatively little of it is actually wild, especially near where folks actually live - a lot of it is forestry service monoculture unless its actively preserved as a national park. This is not really good for the environment or the people the way "for every tree we cut for lumber we plant two" makes it seem, due to lack of diversity, poor ratios of native plant species to non native or cultivated ones, and a loss of habitat for many major species like deer, badgers, and wildcats (not to mention the lack of wolves. Bring back wolves!!! Lack of major wildlife especially predators has a knock on effect to environmental issues more broadly). Native wildlife and public access routes through nature are more important to me personally than any sport is

Petty reasons: I hate trump I think st Andrews is pretentious and one time in high school the class bullies and homophobes got really into golf and hit me with golf clubs and I resent golf for enabling them

[scotianostra]

On 20th April 1851 Tom Morris Jnr was born in St Andrews.

Being born in St Andrews to Tom Morris senior, Junior ended up with the tag “Young Tom” and his father “Old Tom” both were great golfers when the sport was just taking off, Young Tom won 4 Open Championships and would undoubtedly have won more if it wasn’t for his untimely and tragic death at the age of just 24.

Morris’ introduction to golf came over the Prestwick Golf Links, where his father was the greenskeeper. When he was 13, Young Tom beat Old Tom in a match for the first time - his father was the reigning Open champion, so that was a pretty big achievement.

Young Tom played in the Open for the first time in 1865, when he was just 14 years old and won became Open Champion at just 17 in 1868, retaining the title in 1869 and winning again in 1870. At this time the golfers were playing for the Championship belt and the rules stated three straight wins and you got to keep the belt, it left the tournament organizers with a problem: They no longer had anything to present to the winner.

There was no tournament in 1871 (largely because there was no “trophy” to present), but by 1872 the now-famous “Claret Jug” was ready, and Young Tom Morris won that trophy, too, in its first year.

Tommy also recorded the first hole-in-one in the history of professional golf in the first round of the 1869 Open Championship at Prestwick, acing the 166 yard Station Hole.

Three years later, Morris was playing an exhibition match when he received word that his pregnant wife, Margaret, had gone into a difficult labour. Only two holes remained in the match; Old Tom and Young Tom finished the match, winning, and hurried home by ship across the Firth of Forth and up the coast, but when Young Tom got there both his wife and newborn baby were dead. Young Tom was broken-hearted. Not quite four months later, on Christmas Day, he too died, they say of a broken heart but he had played a match three weeks previous in appalling conditions and on his death it was discovered he had a bleed in his lungs so his love of the game and Scotland's harsh weather may have weakened him.

Who knows how many more titles he would have won, his father remains the oldest Open winner at 46 years old.

Young Tom Morris was outlived by Old Tom by more than 30 years. He is buried beside his wife and son in the Cathedral Burial Ground at St. Andrews, a memorial to him is beside his grave as seen in the pic.

[gbeltoviedo]

Gbelt

A unique patented Golf Belt which allows golfer to have tools and accessories available around waist to play better golf, ie Ball Marker, Divot Repair tool, Golf Towel with Velcro, Cabretta Leather Golf Clove with Velcro on G BELT.

Address: PO Box 621835, Oviedo, FL 32762, USA Phone: 908-238-3020 Website: http://www.gbelt.com

[artemispt]

All the Augusta merch in action

[booksandwords]

"How about ten pairs of shoes? I mean, that has to be enough, right? Ten?" "Ah, Spence, it's different with the ladies. We need them to match our belts, our handbags, our skirts. And fashions change with the seasons." "Yes. Boys are so boring. Pants, shoes, out the door." "Although, it's not like men don't have their things. I dated a golfer once. He had 12 putters in his closet."

Spencer Reid, Jennifer Jareau, Penelope Garcia and Emily Prentiss (Matthew Gray Gubler, A.J. Cook, Kirsten Vangsness and Paget Brewster), Criminal Minds

From Childhood’s Hour (s7,ep5)

[pvffinsdaisies]

No no no you don’t understand I can picture it SO clearly. Scotland is taking Norway out on a golfing date, but Scotland is dressed like an old man in his sleeveless jumper and a short sleeve shirt under it with a flat cap and his golfer gloves to complete the look whilst Norway looks like a tiktok alt girl in his ripped baggy jeans and his black woollen crop top that laces up at the front and a black belt with silver eyelet holes punched in for decoration and black fingerless cotton gloves that reach up to his eyebrows and they don’t look like they belong together AT ALL. But Scotland can’t stop smiling the entire time bc he loves golf and he loves Norway. And Norway is kinda shit at golf so Scotland has to demonstrate until Norway finally takes a shot which is decent but nowhere near as good as Scotland’s but Norway wins the whole thing regardless because he cheated when Scotland wasn’t looking and Scotland believes him but is a little bit suspicious but also the date’s been so good he doesn’t rlly care that Norway cheated. He’ll get his revenge later on 😌

[2023megan]

Post #1: Black & Decker

Today’s topic

Black & Decker’s strength as a top brand for household tools and appliances does not directly translate into the power tools category, specifically for Tradesmen, despite top positions in the Industrial and Consumer segments. This post explores B&D’s failure to compete with Makita in the Tradesmen segment and how it can re-brand its products to change the perception for professional buyers. 

Why does B&D struggle to compete in the Tradesmen segment? 

The main challenges B&D faces in the Tradesmen segment is reputation and perception of product quality:

Ironically, the reputation of B&D power tools for this segment is negatively affected by the success of in the Consumer segment. The reputation is low due to tradesmen attributing the products to novice users instead of experts. This is because B&D tools are associated with novice DIYers (like my dad who bought a power tool to build IKEA furniture for my apartment in Cambridge). Even though their needs are the same (i.e., quality, reliability, price conscious), professionals want to be associated with tools produced for their specific expertise and craft. Tradesmen likely attribute their own personal reputation and skill with the tools they use, and do not want to be perceived as using the same tools as common consumers (just like buying a designer bag is a status symbol). This is similar to how professional golfers prefer the Callaway brand, which is known to produce the best equipment and golf wear, as opposed to mainstream brands like Nike or Adidas. 

This association is strengthened by the fact that the color scheme and branding for these segments were indistinguishable. B&D uses the same charcoal grey color for its professional grade tools (and a similar black for its consumer tools) as other brands do for their consumer segments. This biases professionals away purchasing other B&D tools because of the perception they are buying amateur products. 

Similarly, B&D dominance in the consumer market for power tools, and with home products and appliances more broadly, may lead professionals to believe that all B&D products are produced for common use. This creates the perception that B&D products are low quality and cannot hold up to their industrials needs and standards. It doesn’t help that B&D underperforms in two key categories (Milter Saws and Belt Sanders) that make up 80% of this segment’s sales, compared to Makita, which ranks as a high performer among all.

Why this doesn’t affect the Industrial segment…

In the power tools market, B&D performs better in the Industrial segment compared to the Tradesmen segment. Why is this the case if the tools are the same? The answer comes down to who purchases the products. The Industrial segment is comprised of large, commercial contractors who buy power tools for their employees. These companies are likely to rely on price to make purchasing decisions and rely on trusted relationships with suppliers. Given B&D is priced 5-10% lower than competitors, performs well, and has favorable relationships with the key purchase decisions influencers in this segment, it is favorable against competitors. However, B&D’s brand reputation in Industrial does not translate to the Tradesmen segment. This is most likely because the two segments are not in the same network and do not speak to each other (aka no word of mouth marketing). Tradesmen are comprised of electricians, plumbers, carpenters, roofers, etc, who buy tools for themselves. Although the end-user is the same in these two segments, those who make the purchasing decisions are different. 

What can B&D do?

Drop B&D name: I think B&D should use the DeWalt name for the Tradesmen segment. The association with the Consumer segment will likely not be defeated due to industry perception and social stigmas among professionals. Starting fresh with a new name will allow B&D to break away from the image it has with the Tradesmen segment, and DeWalt is already known in the market as quality and has no ties to the common consumer. Many companies have been successful at using different brands to market products that are conflicting to the parent company or to other products in the portfolio. Examples include, Toyota and Lexus, General Mills and Larabar, and Coca Cola and Honest Tea. In these examples, the parent companies created brands that service the needs of different consumers while giving the perception that the product stands on its own. 

Change the color: B&D should change the color of the tools from charcoal grey to yellow. This will differentiate the tools away from the consumer segment and make it more appealing to professional users as the color is already associated with construction and safety. 

[brianbrianbrain]

ID. Screenshot of Twitter post by mushroom @ MushroomTrading: i'll never understand why so many people think it's bad to turn deserts green.

Traduci post

In response to a Twitter post by rust belt city enjoyer @ rustbeltenjoyer 1g ago: The depravity of golfers knows no bounds

Attached is an aerial shot of the very green Mena House Golf Course, which is right next to the Great Pyramid of Giza in the desert.

17:16 · 21 mag 24 · 1,3 M Visualizzazioni. End ID.

ID. The "don't make me tap the sign." meme. The sign reads: untouched desert ecosystems are as ecologically important as old growth forest. End ID.

A little weird that I got the same Twitter thread on Tumblr twice just a few days apart but okay. Anyways, same thoughts as here.