#BIS315

[vivianlee902]

Hello everyone, I welcome you to my new Tumblr blog for BIS315, Social Media & Emerging Tech in Business. I have recently transferred from Georgia State University and this is my first semester at CMU as a transfer student. I am currently a senior and hoping to graduate from CMU in about a year. Aside from a full-time student, I am also working full-time as a senior buyer with EV battery company. I have a working experience of almost 10 years, currently working my best to complete bachelor's degree and move onto better career aspect !

LG Energy Solution, my currently employer offers various social media platform including Facebook, LinkedIn and YouTube to promote our business and stay connected with people via online.

Please check out LG Energy Solution LinkedIn at: https://www.linkedin.com/company/lgenergysolution/

Youtube: https://youtube.com/@lgenergysolutionMI?si=LPQrE7r2AZmUCTNM

[andrew-bis315]

BIS315 - Week 3 Post

After reviewing the materials for this week, my opinions on data collection remain largely unchanged, though I can see why many corporations are pushing for it.

After watching the Lecture video, It helped me understand what data collecting programs are after. Some things make sense, like recent purchases and views to send more personalized advertisements. However, some data collection services double down and collect as much as they can to sell to business later. For example, it would be strange for a website that doesn't sell computer parts to want to know my device specs. On the other hand, I'm far more accepting of a game service such as Steam or Microsoft to ask for that information, especially if sending a report after an app/software crashed.

I'm not opposed to data collection, unless it's done in an underhand or secretive way. Companies can make well-informed decision off of data from it's clients, but should be upfront and honest with their data collection. Things like terms of service should outline the reason why someone/something is requesting the data, and what it intends on doing with it. Additionally, selling data feels very wrong but I can't quite make an argument against it other than I don't like the concept. Data collection should be more like a survey rather than a secret investigation.

[jeffhulswit]

Introduction - Jeff Hulswit

Hello all in BIS315. My name is Jeff Hulswit and I am excited to learn more about social media in business. I recently returned to school at 35 after learning about a tuition reimbursement program from my employer that would allow me to graduate with little to no debt. I had a couple career opportunities that I was passed up for, and received the feedback that not having the degree was a deciding factor. Having that information was the final piece that propelled me on this journey.

I am 35 years old and live in the metro Detroit area with my wife and 2 year old daughter Ellie. The last 7 years I have been in sales, servicing large commercial food and beverage manufactures - primarily in Ohio. Think Campbell's Soup, Kraft Heinz, Pillsbury etc... I really enjoy my job - and if your reading this and think you may be fit for a career in sales, please reach out. I am always interested in mentoring. I hope to use this blog as a hub for educating my customers in both social media techniques and market related technology that may solve problems. I'd like this blog to be considered a hub people can visit to solve issues.

I recently made a purchase based off social media presence. https://pitbarrelcooker.com/ is a type a smoker for cooking I recently purchased. Its online video tutorials within there website are awesome. Within there website I believe they use persistence very well. It is continually updated with participant anecdotes of successful recipes and cooks. They also have a a great facebook presence that drives the principals of participation and collective. If I have a certain question about a recipe, or cook - I can post there and within minutes have several high quality responses. It is quite remarkable! And the food is delicious.

Thanks for reading and look forward to interacting with you all.

Jeff

[matthewandrzejakbis315blog]

Week 8 Blog Post 1 BIS315

Following my suggestions, the client may encounter difficulties in maintaining a consistent presence on social media, compounded by a perceived lack of confidence in keeping up with the demanding work environment. The contemporary landscape of social media, characterized by a constant influx of content 24/7, can be overwhelming for marketing teams and social media managers. This inundation of information often poses a challenge, making it daunting for teams to sustain a consistent and impactful online presence.

In the current digital era, where the volume of online activity is unprecedented, the fear of being inundated by the sheer volume of posts and information can create apprehension among marketing professionals. This apprehension not only affects the consistency of their efforts but can also undermine their confidence in effectively navigating the dynamic world of social media.

To address these challenges, it's crucial to implement strategies that not only streamline the process of content creation and distribution but also bolster the confidence of the marketing team. Leveraging content calendars, adopting batch content creation methods, and utilizing automation tools can serve as effective solutions. These approaches empower teams to plan ahead, manage workloads efficiently, and ensure a consistent flow of engaging content without the burden of constant real-time involvement.

[matthewandrzejakbis315]

BIS315 Week 7 Post

Creating and sharing good content is really important for connecting with the people you want to reach. Whether you're making stuff for a website, blog, social media, or other places, it's crucial to make sure it's interesting and grabs the attention of the people you want to talk to.

https://education.hootsuite.com/courses/take/social-marketing-course/texts/38883560-community-building-fundamentals

In this lesson of Hootsuite chapter 4 these points were made along with how important it is to have an active community.

Becoming a social organization involves leveraging social platforms and communication to connect with your audience in a more interactive and engaging way. Connecting with your audience as closely as possible is crucial in building an online community.

Here is where the importance of building an engaged and active community is explained in detail.

[1goattalk]

BIS315 Blog #2

After watching We've Been Sneaking Into Your Brains and reading Before the Internet it made understand that maybe life is affected daily by social media. You can do almost anything from these apps in the palm of your hands. Social media's influence in my life is moderate, and I don't post often but i do use it to connected with urban life, my generation, and current world news. The internet be readily available is a problem because it also to get entertainment instead of going out in the world and actually finding things to do. One time that I didn't have a active internet connection was when I went camping in utah, and it wasn't as bad as I thought it would be because I was surrounded by family and my favorite cousin. I would like to limit my hours of social media use by setting certain downtimes away from it.

[cmukrisb]

Introduction to BIS315

My name is Kris Busman, I am a CMU student taking the BIS315 course. This is my junior year at CMU and I am going for an entrepreneurship degree. in addition to being a full time student I also work full time as a manager at a small property management company. I hope to learn something from posting these blogs. I hope to learn some skills that can help me improve our business. One company who is in a similar industry that I like their social media is https://www.pridehardscape.com/. I think they do a really good job of showing the transformations and services they provide for their clients in a really clean good light. Their social media has given me a lot of respect for their company.

[msebastian0831]

Introduction

Hello, my name is MaKenzie Sebastian and I am a fourth year student at Central Michigan University. I am currently working towards my Bachelors degree in Business Communications. I am still unsure of what exactly my future plans are,  but I hope to work somewhere in the project management field. With this blog I hope to further my communication skills by expressing my thoughts in a scholarly outlet; in addition to connecting with my fellow classmates through a new medium. 

A company I believe has a great use of their social platform is “Netflix”. The company knows its audience, and makes sure to target its campaigns to the people they know will receive it the best(Millenials and GenZ). This explains  their frequent memes and niche tweets on their twitter account. These tweets are meant for a group of individuals who enjoy the content then share it among their mutuals, thus providing free advertisement for Netflix as it is continually spread across the internet. This online presence also reaches broad audiences to get them hyped over new movies and shows coming out soon, offering a refreshing form of media to create buzz for upcoming projects. 

[maksatura]

The Influence of the Internet

Like any young adult in this day and age, I will admit that I am completely and utterly addicted to my phone. Although the internet is amazing, I wish I was born before the time of the internet, social media, smart phones, or even phones in general. Emma Rathbones article made me smile and envy everyone who actually got to live that life, with that lifestyle being the only thing anyone knew. I want to be able to be bored, and read a book, or spontaneously doodle an awful drawing or move somewhere new and be mysterious because theres no way for anyone to know anything about you unless you tell them. Instead, like Max Stossels mentioned, we are constantly in competition with each other, trying to prove something to the world, our followers, or maybe just ourselves?. Being a girl, I think social media effects us a lot more than men. I am constantly checking social media and looking at influencers or even other women and comparing myself to them, from their bodies to how they look, to the clothes on their back and even their lifestyles. Therefore, having the internet constantly available causes a lot of anxiety for a lot of people including myself, but its also a very great tool in order to find out anything you need to know at any time. Personally, the only time I can think of a time when I went awhile without the internet is either when I was grounded and got any devices taken away from me when I was younger, or camping on weekends. As I get older, I think I will be less absorbed in my phone, and spend my time more wisely. Overall, I think the internet is very useful and a great thing although I do wish I didn't grow up with it so I could live in a time where you can truly just enjoy the life thats in front of you.

[dj75213]

Social Media Consulting

Social Media Consulting can be very impactful at a personal professional level and at a business level. There are many important traits that a consultant should have, but there are a few which I believe to be very important. I think that having a sense of passion in your work is important. You can say this about any job, but it is super important for a social medial consultant as they could directly effect the business or you personally. The other aspect that is important would be an understanding of the industry or person in which they are representing. You don’t want someone who is unfamiliar with your work to represent you on social media.

Personally if I were to consult my own social media, I would have a few suggestions. First off, I would say to post your own original content. A majority of my Twitter is just retweets, not too often do I tweet something. This makes my Twitter seem not very serious and more of a pastime. The second point I would make would be to not retweet as much. Most people don’t care about the stuff I retweet. If I enjoy something, I retweet it. This is a bad habit that I need to work hard to change. Overall, my social media presence could use some work.

[a6ciano]

helloooo

i’m new to tumblr; i use twitter more. my name is luciano and i am from southwest detroit. i am latino with both parents are from the state of michoacán. just south of the capital of mexico. I am fluent in both spanish and english.

career wise, plan a is to hopefully get in the film industry. i'd like to work for a movie company, like in marvel studio films and maybe edit videos or maybe eventually direct them. my plan b is to invest in other business around southwest detroit. or make jobs more accessible for undocumented folks. 

i'm blogging all this in hopes of networking more with students my age who also want to pursue the same career path, or at least my same mindset. 

when it comes to social media marketing, i feel like wendy’s twitter page takes the dub: https://twitter.com/Wendys

the way they reply to their customers is just realistic as heck. the sarcasm be on point. usually when it comes to customer service, you want to be respectful and wendy’s is respectful to their customers on and off twitter, but sometimes when you argue with them through twitter over a meal, they will correct you: https://twitter.com/Wendys/status/1298457317185380353?s=20

also, who ever is in charge of wendy’s twitter, they like to “argue” with other fast food companies twitter accounts. basically arguing about who has the best burger and stuff. its no surprise why they have over 3 million followers on twitter. i’m pretty sure it’s all just for show but it do be getting views. i feel like generation z has very different humor than millennials.  

[andrew-bis315]

BIS315 WK2 POST

Before reviewing the content for this week, I knew I spent too much time online or checking my phone. However, after both logging my time for a day and watching the video/reading the article, I feel like I'm online far too much.

Something that caught my attention was Max's introduction. He opens by saying that he's help develop some of the strategies that he talks about later on, and why they're destructive. It must be difficult to put time and effort into projects that help the business, only to realize how it affects society afterwards. When he mentioned the perspective of how a social media business views it's clients, the purpose of the apps and their strategies became clear.

With the article, Emma reminded me of when I was younger. Back when I was unsure what the computer really was, and when I broke some fiber optic cables because the popping noise was fun. A lot of times I'd end up just playing with Legos in my room or dig a hole outside, but boredom resulted in activity of some kind. Nowadays, I end up doom scrolling on reddit or watching something on Youtube. It's not the worst change, some days I just want to lounge around and do nothing but it's certainly a noticeable change.

To say the internet is an integral part of my adult life is an understatement. I use it at work to help my clients, I use it on the go to look up information, and I use it far too much at night to play games. Some days it really sinks in, and I feel like garbage. When I'm away from the internet, such as on camping trips, I feel like it's an internal reset. No notifications, no flood of irrelevant news -- just me, the forest, and those darn mosquitos that won't leave me alone.

With all this being said, I think I want to fix my internet usage to a degree so I can try doing other things. Setting a more defined time for gaming would be the biggest start, as opening up time for some level of exercise could help make improvements in my overall health. It would also help if I put my phone further away from my bed at night so I'm less tempted to watch videos at night (or hit the snooze button).

[madelynswolfe]

Building Online Communities

Photo source: 

Businesses are able to build their own online communities through social media that are able to be used for a number of purposes, such as gaining feedback from your products or other aspects of your business. These online communities are also very beneficial because the followers are able to connect with one another on their shared interest in the business. Effective principles regarding these online communities, as discussed in the book The Social Organization: How to Use Social Media to Tap the Collective Genius of Your Customers and Employees by Bradley and McDonald, include learning how they are and aren't suitable to be used. A great example of how businesses can utilize their online communities is with Electronic Arts, a gaming company that creates the extremely popular Sims games. When creating new content for The Sims 4, such as expansion or stuff packs, EA asks their online community to vote on a number of ideas that they’ve come up with in order to see what their consumers would want to see next. This is really useful so that they can get direct feedback and gain an understanding on what their audience wants, rather than only putting out content they’ve decided on alone.

Hootsuite Module 4

Our Hootsuite module this week focuses on how we can help build online communities, which can be applied to our clients. What I can apply for my client is to reach out to their offline community, such as those who attend the events that they host; this ensures that those who are engaging with their platforms online are actually people who are interested in their brand and what they stand for. Another way for them to connect with their offline community is to add their social media handles to any newsletters or e-mails that they send to customers. 

[derekkerner]

Introduction

My name is Derek Kerner. I am entering my 5th year at CMU finishing up my double major in Finance and Accounting with a minor in Information Systems. Looking forward to my career aspirations, I plan on doing more with Finance than Accounting or IS. I hope to land a Financial Analyst job out of school and in a few years go back to school to pursue an MBA. I plan to use this blog as a way to keep updates on anything within my academic/professional career.

A company that I think of when I think of strong internet presence is Barstool Sports. Barstool Sports is a media company that has captivated an enormous following, even branching out far from sports to encapsulate new audiences. Something Barstool excels at is known in the book as Mass Coordination for Rapid Response. This basically means that the community surrounding Barstool is so large and influential, Barstool is always very quick to hop on internet trends or voice their opinions on new social issues. These posts are shared millions of times and are continually bringing in new fans.

[austintrpov]

Building An Online Community

Since our world and society is active online and uses social media on a daily basis, it is important for companies and organizations to have a strong online presence. It is understandable that companies that are just starting off and are exploring the online world may not have a large following or lots of interactions. Despite the beginning of the journey, it is where the company goes and grows as the online social media journey continues.

It is important that a company that is starting off online is knowledgeable about the topic of their company. If the company is new, it is important to put your best foot forward and to show the public that the company is knowledgeable and knows what they are talking about. As a personal example, I work for a local contracting company called 3 Feathers Contracting Company. They are an up and coming company that is beginning their social media presence. It is very important to create posts that make sense and relate to the kind of company it is. Since 3 Feathers does landscaping, repairs and much more, it is important that the company sticks to its roots and makes the posts interesting, eye catching, and relatable. If the company were to create posts that use incorrect grammar and spelling, unattractive photos or even inconsistent posts, it could bring off the perception that the company does not really know what they are talking about or what they are doing. 

In addition, I think it is important for companies to remember that one size does not fit all. Just because a competitor is using every single social media platform under the sun, does not mean that 3 Feathers Contracting Company needs to use the same social media platforms. It is important to find the right way to effectively interact with the target audience. 3 Feathers used Facebook and Instagram. They also have a well designed website. Personally, I think that using Facebook is an effective way to interact with the audience. The audience is able to like and comment, share posts, and even follow the page for frequent updates. 

Lastly, it is important for new companies to remember that yes, it feels great to have a large following and lots of interactions, but is important to be putting out valuable information. By being consistent in the content that is being posted, yo are building your social media presence and personality. Be consistent and trust the process and great things will come from that. The followers, likes and shares will come in time, but sticking to the vision will bring a positive outcome.

These principles that I have discussed align right up with my client for the client project. As you could probably assume, 3 Feathers Contracting Company is the company that I will be consulting for the project. I chose these principles because I think as a small local company that is just starting off, it is easy to get carried away and want to do anything and everything to get the name out. While this is still a great mindset to have, it is important remember to be knowledgeable, use effective media tactics and to be consistent in the process.  Without those basic principles, that company might not make it past the first phase of discovery. The public wants to know that when they contact a company to service their property, that they are getting someone who knows what they are doing and can be reliable. In time, small companies will grow, but it is important to stick out the tough parts and keep on pushing forward towards growth.

Below is the information to the 3 Feathers Contracting Company social media pages. Check them out if you would like!

www.3featherscontracting.com

Facebook and Instagram: @3featherscontracting 

[matthewandrzejakbis315]

Blog Post 2 Week 4 BIS315

Algorithms: Algorithms play a significant role in shaping the content users see on social media platforms.

Advertising: The monetization model of social media platforms heavily relies on advertising revenue.

Exposure: The sheer volume of content on social media, combined with the rapid pace at which information spreads, can make it challenging to discern credible information from misinformation. Junk news may gain traction quickly due to its sensational nature, even if it lacks accuracy.

Individuals need to be aware of these conditions and how to use them to their advantage.