#Australia Portable Battery Pack (Power Banks) Market Demand

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Australia Portable Battery Pack (Power Banks): The Demand For Power On The Go

The average Australian now owns multiple portable electronic devices like smartphones, tablets, cameras, and other gadgets that run on rechargeable batteries. These devices have become essential companions in our daily lives whether for work, education, entertainment or staying connected with friends and family. However, one of the biggest challenges facing users is ensuring these devices have enough power to last through the day without access to a power outlet. This has led to a surge in demand for portable battery packs or power banks that can charge devices on the go.

Statistics from analysts show Australia Portable Battery Pack (Power Banks)  now own on average 2.3 portable electronic devices each in 2020, up from 1.8 devices in 2015. As usage of these devices increases for tasks like social networking, streaming media, online shopping etc, the battery drain has also gone up substantially. A survey by a mobile accessories retailer found that over 70% of Australian smartphone users feel anxious when their phone battery drops below 20%. This clearly shows the need for backup power solutions when conventional outlets are not available.

Rise Of Australia Portable Battery Pack (Power Banks) Manufacturers

  To capitalize on this growing consumer need, several Australian companies have entered the portable battery in recent years. Brands like Mophie, Anker, RAVPower and AUKEY now have a significant presence selling power banks locally as well as overseas. These manufacturers offer batteries in various sizes and capacities ranging from 5,000mAh to 26,800mAh power suitable for 1-2 charges on most devices. Features like fast-charging technologies, multiple USB ports and portable slim designs have also increased popularity.

Australian online retailer Mobileciti launched its own-brand ‘Inateck’ power banks in 2017 and has seen strong year-on-year growth. With locally sourced components and assembly, Inateck is aggressively expanding its range with 20 new SKUs this year. The company’s research found Australia Portable Battery Pack (Power Banks)  consumers favour banks with 10,000mAh capacity the most. Inateck’s performance has enabled it to capture around 7%  share nationally within 3 years of launch.

Some homegrown brands have also emerged like Syllable, Volt and iWalk which predominantly sell via e-commerce platforms. By undercutting aggressive overseas competitors on price and offering Australian customer support, these local startups are carving a niche.  projections show Australia Portable Battery Pack (Power Banks)  sales growing 15-20% annually over the next 5 years potentially reaching $180 million in revenue. This rapid growth presents opportunities for both large manufacturers and startups.

Sustainability Efforts Gather Steam

  As lithium-ion battery usage increases, concerns around ethical sourcing and environmental impact have put the spotlight on sustainability practices in the power bank . Major brands have responded by focusing on renewable energy usage in plants, reducing plastic packaging waste and utilizing recycled materials wherever possible.

Australian producer Volt Power announced it achieved a key milestone of being 100% carbon neutral certified in 2020. The company offset its entire manufacturing and operational carbon footprint via investment in accredited solar projects. Volt also became the first in the country to offer power banks made partially from recycled plastic collected via teracycle programs. Such initiatives have boosted Volt’s ‘eco-friendly’ branding helping drive an 75% increase in annual sales.

Larger brands like Mophie and Anker have rolled out programs that let customers easily recycle old or non-functional power banks at no cost. They also provide transparent product lifecycle assessments and sourcing details online. This is increasingly important to Australian buyers who have strong sentiments towards brands with verifiable green and ethical production standards. The likes of iWalk for example prominently displays its solar panel integration and recyclable aluminum housing as unique selling points over Asian rivals.

New Technologies On The Horizon

Going forward, there remains significant potential to further improve power bank designs and features. Two key areas  watchers expect notable developments are fast-charging functionality and integration with renewable sources. Manufacturers are pushing the limits on charging speeds with some previewing prototypes that can juice up a dead phone battery to 50% within 15 minutes using protocols like USB PD.

With solar energy making strides in popularity, concepts of solar-powered portable chargers are in the works. This could open up use cases like on-the-go charging for outdoor recreational activities. Foldable thin-film solar panels built into battery packs and capable of adding 1-3% charge per hour of sunlight are being explored. Other speculated technologies include charging via human body heat, kinetic motion or wireless inductive standards for truly cord-free operation.

While higher costs may limit initial commercial viability, Australian companies intent on playing in global s will need to keep developing greener and more convenient charging solutions. Strategic partnerships are also likely between battery makers and renewable energy or consumer electronics majors. Overall consumer appetite for anytime untethered power ensures Australia Portable Battery Pack (Power Banks) role in advancing portable energy technologies will only grow in the coming years.

Get more insights on this topic:  https://www.ukwebwire.com/choosing-the-best-portable-battery-pack-australia-portable-battery-pack-power-banks/

Author Bio:

Money Singh is a seasoned content writer with over four years of experience in the  research sector. Her expertise spans various industries, including food and beverages, biotechnology, chemical and materials, defense and aerospace, consumer goods, etc. (https://www.linkedin.com/in/money-singh-590844163 )

*Note: 1. Source: Coherent  Insights, Public sources, Desk research 2. We have leveraged AI tools to mine information and compile it

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Portable Battery Pack Market Forecast to Reach $18.9 Billion by 2026

The Portable Battery Pack Market is forecast to reach $18.9 billion by 2026, growing at a CAGR of 13.6% from 2021 to 2026. Portable battery packs are a form of mobile power supply that provides convenient mobile charging for smartphones, phablets, tablets and other 3C accessories. Portable battery packs are comprised of special battery with circuit to control power flow. It stores electrical energy and allows one to use it to charge mobile devices and other accessories. Depending on the capacity of the power bank and its current charge level it can take quite a while to fill up. The Li-ion and lithium polymer batteries have superior energy density than traditional battery technologies like nickel-cadmium and nickel metal hydride. The three things that are considered while designing portable battery pack are system safety, fuel-gauging accuracy and battery charging.

Portable Battery Pack Market Segment Analysis - By Battery Type

There are several types of batteries they are lithium-ion, lithium-polymer and nickel cadmium. Lithium-ion cells are usually in uniform size and battery holds an average of 2200~2600mAh and are mainly manufactured in Japan, Korea and China. Li-ion cells have high energy densities and costs less than Li-polymer due to cheaper and quicker production methods. On the other hand Li-polymer batteries are robust and flexible when it comes to size and shape. They are also lightweight and have a lower chance of leaking electrolyte. The difference between both batteries is type of electrolytes. A Li-ion battery is a liquid electrolyte and Li-polymer batteries have semi solid electrolyte.

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Portable Battery Pack Market Segment Analysis - By End User

Electronic devices like smart phones, tablets and portable media players are the end-users of portable battery packs. Smartphones dominate the market and are projected to grow at a fast rate of 16.1% through 2026. Smartphones and laptops are equipped with inbuilt batteries which stores battery for short period of time. These devices also use data and internet services for long time which tend to drain the battery of smartphones rapidly. This has created a huge demand for power banks to keep smartphones running for a longer duration.

Portable Battery Pack Market Segment Analysis – By Geography

Asia-Pacific is expected to dominate the global portable battery pack market with a share of 36.2% in 2020. It is because of large consumption of mobile phones and other portable devices. The emerging economies in this region such as India, China, Vietnam and Myanmar are putting efforts to expand and modernize the wireless devices services. Countries like Japan, Malaysia and Australia are growing to develop new battery designs and are expected to play a major role in the market expansion in Asia-Pacific.

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Portable Battery Pack Market Drivers

Increasing demand for portable battery with long battery backup

One of the driving factors increasing the demand for portable battery pack market is high demand for batteries which have long battery backup. Portable batteries are handy and can be carried from one place to another. Due to heavy usage of smartphones and laptops while travelling will drain the battery rapidly this in turn creates the demand for portable batteries which gives long battery life than short battery life. It depends on the milliampere-hour (mAh) or capacity of the battery. 10000 – 15000 mAh segment of portable battery packs are expected to grow at the highest rate during the forecast period.

Increasing demand for smartphones and tablets

There has been a drastic demand for smart phones in the past few years and there will be more in the next few years. Mobile phones and laptops are extremely important these days and people are heavily dependent on these gadgets for almost every single thing we do. People often encounter low battery signals while on a bus or public transport where there is no charging points available. At times power cuts lead to dead phones and there won’t be outlets to charge them in. Portable battery packs helps them charge as soon as the mobile run out of battery. In this way increase in smartphones and laptops is directly proportional to increase in demand of portable batteries.

Portable Battery Pack Market Challenges

Highly competitive market

Portable batteries manufacturers face a huge competition within the market due to large number of manufacturers in the market. Each manufacturer in market comes with different range of portable batteries with a variety of features according to customer needs. This makes any new entrant difficult to survive unless it comes with updated portable battery technology. Existing manufacturers in the market always look for bringing new technologies to gain the advantage of other competitors. Thus, makes the existing and new entrants extremely competitive and challenging.

Market Landscape

Product launches, acquisitions, and R&D activities are key strategies adopted by players in the portable battery pack market. The portable battery pack market is dominated by major companies such BYD Company Limited, Energizer Holdings Inc., Mophie Inc., Simplo Technology Co. Ltd, Sony Corporation, Panasonic Corporation, Anker Technology Co. Ltd, CHEERO USA INC., Nikon Corporation, Braven LC-INCIPIO Technologies.

Acquisitions/Technology Launches/Partnerships

In August 2020, Anker has launched the Powercore Play 6700, a portable battery bank designed for gaming on smartphones. The play 6700 packs a 6,700mAh Lithium Polymer battery. It comes with both a 15W USB-A and USB-C port for more compatibility between smartphones.

Key Takeaways

The demand for portable battery pack is high in the next few years due to rise in use of mobile phones, tablets and wearable devices.

Portable battery packs are for multipurpose, small in size, safe, reliable and long in life.

Three things that are considered while designing portable battery pack are system safety, fuel-gauging accuracy, and battery charging.

North-America is one of the fastest growing markets in portable battery pack due to increasing demand for high capacity range devices in this region.

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The River Bank is portable power for all your devices and it can even go on a plane

The River Bank is portable power for all your devices and it can even go on a plane

EcoFlow burst onto the scene last year with a $1 million crowdfunding campaign for its portable and, fresh from announcing $4 million in new investment, the U.S.-China company is back with its second product: a mobile charger.

Follow-up acts are always hard, especially when the first product was a runaway hit beyond initial expectations, but the company is opting to tackle a problem that will appeal to many, staying powered on the go. River Bank — today’s new addition — takes the concept of the portable mobile phone charger and super-sizes it with a power bank that can handle phones, laptops, cameras and even jump start a car.

Two of the main issues with regular mobile power banks are the days-long battery life between in each charge and that they can’t be taken on planes.

While I’m not sure I need The River Bank, the fact it holds its charge for a year, covers more than just phones, and can be taken on planes — that stands out from the competition and makes it pretty darn appealing.

EcoFlow thinks it has cracked the airline issue by breaking the charge down into modules, each of which is below the FAA’s 100Wh capacity limit for carry-on battery packs.

The modular approach also means customers can tailor the pack to suit particular needs. The main pack includes two USB outlets, two USB-C outlets and Qi wireless charging. Two sub-modules connect to the main module with one catering to AC port needs, and the other dedicated to jump-starting cars. (EcoFlow says the module can perform 10 jump starts per charge.)

Aside from offering alternative functionality, the sub modules can be stacked with the main module to expand the capacity, or used to recharge the main module.

Besides smartphones, the array of modules can cover cameras, drones and laptops — well, with an AC port that really means anything. But the company is also throwing in some tech to help charge laptops without lugging the full charging cables and paraphernalia around.

“We included technical adaptor tips which retrofit to virtually any MacBook or other laptop for type-C USB charging,” Harris explained.

The units come with the same aesthetic design as the original EcoFlow product — the $600 River — but they are both more portable and cheaper. The River Bank’s main module is priced at $199, with the sub modules costing $99 each. There’s also a bundle deal for multiple pieces.

EcoFlow CEO Eli Harris said the kind of customer he sees include professionals working in photography, videography and drones, luxury travelers, parents on-the-go, and general outdoor enthusiasts.

EcoFlow is again turning to Indiegogo for the initial market release. Harris told TechCrunch that the crowdfunding helps “communicate better and get feedback” on the product.

Harris added that the product is already in production — it has been prototyped for the past year — and it is scheduled to ship to backers from August, but the sub modules need until December to ship to some markets.

On that note, EcoFlow has put some limits in distribution this time around. The River shipped to more than 40 countries when it went on Indiegogo last year, but this time the full range of products will ship to U.S., Canada, Japan, and Taiwan only. In the case of the main module, that’ll ship to a wider selection of 20 countries which includes Australia, Germany and the UK.

That might be subject to change, however.

“The markets are where we saw the highest conversion during our last campaign so we are doubling down efforts in those geographies,” Harris told TechCrunch. “Based on the inbound inquiries and demand we receive we’ll open up to more countries as the campaign progresses.”

You can find full details on the Indiegogo page here.

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Australia Portable Battery Pack (Power Banks) Market Poised For Robust Growth Due To Rising Smartphone Penetration

The portable battery pack or power bank market in Australia has grown rapidly owing to increasing dependence on portable electronic devices such as smartphones, tablets, and wireless headphones. Portable battery packs allow users to charge their electronic devices anytime and anywhere. They come in different shapes and sizes with varying battery capacities ranging from 5000mAh to 26000mAh. Popular brands offer fast charging technology, multiple USB ports, compact designs and LED indicators for battery status. The convenience and affordability of power banks have made them an essential mobile accessory for consumers and businesses in Australia.

The Australia Portable Battery Pack (Power Banks) Market is estimated to be valued at US$ 177.52 million in 2024 and is expected to exhibit a CAGR of 7.7% over the forecast period 2024-2031.

Key Takeaways

Key players operating in the Australia Portable Battery Pack (Power Banks) Market are Anker Innovations, Xiaomi Corporation, Samsung Electronics Australia, Belkin Australia, and Sony. Anker Innovations leads the market with its diverse range of power bank models featuring high battery capacities and fast charging technologies.

The rising smartphone penetration in Australia has been a major factor driving demand for portable battery packs. As mobile data usage and screen time increases, power banks have become indispensable for Australian mobile users to stay connected when away from power outlets. Technological advancements include faster charging protocols like USB Power Delivery, higher battery capacities exceeding 20,000mAh, dual/triple port designs and built-in wireless charging. Major brands are focusing on upgrades that enhance the user experience and functionality of power banks.

Market Trends

Compact designs - Manufacturers are introducing slimmer and more portable power banks that can easily fit into pockets and bags. This has increased popularity amongst fitness enthusiasts and travelers.

Branded accessories - Popular smartphone brands are launching their own officially licensed power banks that are optimized for their devices. This ensures compatibility and build quality.

Sustainable materials - Some brands are utilizing recycled plastic and aluminum in power bank casing to reduce electronic waste. Biodegradable packaging is also gaining traction.

Market Opportunities

Emerging fast charging standards - New protocols like USB4 promising to charge devices up to 80% within 20 minutes will drive innovation in power banks.

Internet of Things market - Growth in usage of smart watches, wireless earbuds etc provides scope for specialized compact battery packs catering to smaller devices.

B2B sales - Demand from construction sites, factories, events and outdoor activities indicate potential for commercial grade heavy duty portable chargers.

Impact Of COVID-19 On Australia Portable Battery Pack (Power Banks) Market

The COVID-19 pandemic has significantly impacted the growth of Australia Portable Battery Pack (Power Banks) Market during 2020 and 2021. The lockdowns imposed across the country led to a decline in the demand and sales of power banks as people restricted their outdoor mobility. With restrictions on travel and transportation, the demand from sectors like tourism witnessed a sharp decline. However, the work from home culture boosted the sales of power banks for charging laptops and smartphones at home. The increased screen time due to online classes and work meetings augmented the need for additional battery backup.

The post-COVID scenario is expected to drive renewed growth in the Australia power bank market. As restrictions are lifted and economic activities resume, the demand from sectors like tourism and transportation will pick up momentum. Furthermore, the pandemic has made people more conscious about maintaining multiple charging options. This increased awareness about battery backup is anticipated to boost sales going forward. Manufacturers are also expected to focus on developing premium and advanced power banks with fast charging capabilities and higher battery capacity. Innovation in compact designs suitable for travel and outdoor use will gain traction in the post-pandemic period.

Geographically, New South Wales dominates the Australia power bank market with maximum sales concentrated in this region. This is attributed to the high population and strong economic activity in New South Wales. Victoria follows next in terms of value share due to the large number of business setups and consumer base. Western Australia is projected to emerge as the fastest growing regional market during the forecast period on account of rising disposable incomes and increasing tourism activities.

Due to higher spending capacities and tech-savvy consumer base, growth in the Australia power bank market is significantly reliant on major cities like Sydney, Melbourne, Brisbane and Perth. Sydney, being the most populated city, accounts for the bulk of the market value in New South Wales. Meanwhile, Melbourne dominates Victoria with maximum sales concentrated in this capital city. Besides cities, growing adoption in regional and rural areas will further support the market expansion over the coming years.

Get more insights on this topic: https://www.trendingwebwire.com/australia-portable-battery-pack-power-banks-market-is-estimated-to-witness-high-growth-owing-to-advancements-in-fast-charging-technology/

About Author:

Priya Pandey is a dynamic and passionate editor with over three years of expertise in content editing and proofreading. Holding a bachelor's degree in biotechnology, Priya has a knack for making the content engaging. Her diverse portfolio includes editing documents across different industries, including food and beverages, information and technology, healthcare, chemical and materials, etc. Priya's meticulous attention to detail and commitment to excellence make her an invaluable asset in the world of content creation and refinement. (LinkedIn - https://www.linkedin.com/in/priya-pandey-8417a8173/)

What Are The Key Data Covered In This Australia Portable Battery Pack (Power Banks) Market Report?

:- Market CAGR throughout the predicted period

:- Comprehensive information on the aspects that will drive the Australia Portable Battery Pack (Power Banks) Market's growth between 2024 and 2031.

:- Accurate calculation of the size of the Australia Portable Battery Pack (Power Banks) Market and its contribution to the market, with emphasis on the parent market

:- Realistic forecasts of future trends and changes in consumer behaviour

:- Australia Portable Battery Pack (Power Banks) Market Industry Growth in North America, APAC, Europe, South America, the Middle East, and Africa

:- A complete examination of the market's competitive landscape, as well as extensive information on vendors

:- Detailed examination of the factors that will impede the expansion of Australia Portable Battery Pack (Power Banks) Market vendors

FAQ’s

Q.1 What are the main factors influencing the Australia Portable Battery Pack (Power Banks) Market?

Q.2 Which companies are the major sources in this industry?

Q.3 What are the market’s opportunities, risks, and general structure?

Q.4 Which of the top Australia Portable Battery Pack (Power Banks) Market companies compare in terms of sales, revenue, and prices?

Q.5 Which businesses serve as the Australia Portable Battery Pack (Power Banks) Market’s distributors, traders, and dealers?

Q.6 How are market types and applications and deals, revenue, and value explored?

Q.7 What does a business area’s assessment of agreements, income, and value implicate?

*Note: 1. Source: Coherent Market Insights, Public sources, Desk research 2. We have leveraged AI tools to mine information and compile it

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