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thejasonhunterdesign · 1 year ago

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How to Optimize Your Webflow Site for Search Engines?

In the world of digital marketing, a well-optimized website is a pivotal asset. For Webflow website designer, understanding how to fine-tune their sites for search engines can be the difference between obscurity and visibility. This blog will delve into the essentials of SEO for Webflow sites, from technical optimization to content strategy, and beyond.

Technical Webflow SEO Optimization

Technical SEO is the backbone of a site's search engine performance. Webflow offers a robust platform that simplifies many technical aspects. To start, ensure that your website is mobile-responsive, as this is a critical ranking factor. Webflow's responsive design capabilities make this easy. Additionally, enhance your site speed by optimizing images and leveraging Webflow's built-in tools to minify CSS and JavaScript. Don't forget to make your URLs SEO-friendly by using clear, descriptive paths and keywords relevant to your page content.

Content Optimization for Webflow Sites

Content is king in the realm of SEO. As a Webflow website designer, your goal should be to produce high-quality, relevant content that resonates with your audience and incorporates your target keywords naturally. Utilize Webflow's CMS features to create blogs or articles that provide value to your readers. Remember to optimize your headers and meta tags with keywords to improve visibility. Engaging, well-written content not only attracts visitors but also encourages them to stay longer, reducing bounce rates and boosting SEO.

Webflow Site Structure for SEO

A well-organized site structure not only enhances user experience but also improves search engine indexing. In Webflow, create a logical hierarchy of pages, ensuring that the most important content is easily accessible. Use breadcrumb navigation and internal linking strategies to guide users and search engines through your site. These practices help in distributing page authority throughout your website, enhancing the SEO performance of individual pages.

SEO-Friendly Webflow Design Tips

The design of your Webflow site plays a crucial role in SEO. Ensure your website is accessible and user-friendly. Use header tags (H1, H2, H3) strategically to structure your content for easy readability. Alt tags for images are essential for SEO and accessibility, providing context to search engines and users who rely on screen readers. Also, pay attention to color contrast and font sizes to ensure your site is accessible to all users.

Off-Page SEO and Link Building for Webflow

Off-page SEO, especially link building, is vital for enhancing your Webflow site's authority. Engage in strategies to acquire high-quality backlinks from reputable websites. This can involve guest blogging, collaborating with influencers, or creating shareable content. Remember, the quality of links is far more important than quantity. Establishing a strong backlink profile will significantly boost your site's credibility and ranking.

Conclusion

Optimizing a Webflow site for search engines is a multifaceted process that involves technical proficiency, content mastery, thoughtful design, and strategic off-page efforts. By focusing on these key areas, website designers can significantly improve site's SEO performance. Remember, SEO is an ongoing process. Continuously monitor your site’s performance, stay updated with the latest SEO trends, and be ready to adapt. With dedication and the right strategies, your Webflow site can achieve remarkable visibility and success in the digital world.

#website designer in atlanta #web design services #web development company #jason hunter design #webflow web designers

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clicksbooster · 2 years ago

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#web design company in atlanta

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claire-therose · 5 months ago

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The Future of Television: an Introspection

I think we are at a transition point

This story begins in the Los Angeles airport, LAX. Earlier that day, I had a flight scheduled to fly from Burbank to Cincinnati (with a layover in Atlanta) to visit my parents. The flight, unfortunately, was delayed due to weather conditions, so the airline booked me for a or straight flight to CVG. After making my way over to LAX, I noticed the TV near a bar near where I was sitting- and something caught my eye.

An advertisement: for Disney+, Hulu, and Max for $17 with ads, and $30 with ads.

First of all, that's too inexpensive. With previous cable packages exceeding $100 a month, having 3 of the largest and most well known streaming services together in a single deal for less than a third of that previous price is simply unsustainable. My guess – is this deal is introductory pricing to get people used to this bundle as a norm, after which the price can slowly increase without much customer loss.

Secondly, why? Disney and Hulu makes sense, Disney owns Hulu, but Max? Max is owned by WarnerBros. Discovery, one of the largest companies in the video streaming space, and Max itself is a direct competitor to Disney+. What would they have to benefit from cooperation?

Here’s what they have to benefit:

Firstly - some business terms

A knock on the door is heard. Claire opens the door. BYSTANDER enters looking confused. Bystander: I thought this essay was about television? Claire: You thought making television was about making television? Bystander shrugs. Claire: Unfortunately... it's about the money >:3

Economies of scale is an economic principle indicating that the more you produce of something, the less it costs per item to produce. If I want to make 1 copy of The Glass Scientists by Sage Cotugno (a very good graphic novel you should read ( ᵔ ⩊ ᵔ )), it might take me 5-10 hours to print out the pages, bind them together, cut out the cover, glue the whole thing, etc.

If the cost of the materials is, let’s say, $7.00, but it takes 7 hours to make (at $25 an hour, because I’m an expensive bitch (¬‿¬ )) - then it costs this hypothetical company $182 to make this one book. That means you as a consumer would be charged around $200 - very expensive (＞﹏＜).

On the other hand, if I want to make 10,000 copies of this book, and I have $100,000 dollars lying around (as one does), I can buy an industrial book printing machine for $30,000, and even with 30 hours of labor, it still costs:

Labor - 30 hours of work * $25/hr = $750 Materials - $7 per book * 10,000 books = $70,000 Cost of Equipment - $30,000 Total Cost - $100,750 Cost per book - $100,750 / 10,000 books = $10.075

about $10 per book, which, in terms of individual cost, is a huge difference from our first estimate of $182.

Now, to be frank, these numbers are all bogus. I have no idea how much it costs to make a book - but the principle is the same with real numbers.

When your production scales up, your cost per product goes down. Massive corporations don’t build megafactories because they like the aesthetic: they do it because it saves them money.

Now, this makes sense for physical products like books, but it also applies to intangible goods, like software, or web design, or streaming technology infrastructure (ding ding ding).

From a business standpoint it doesn’t make sense for 6 different companies to develop 6 different compression algorithms, and have 6 different interfaces to connect to 6 different data centers to do exactly the same thing: take an uncompressed ISO file, compress it for streaming, and send it to your device.

I personally think this is why we are seeing a lot of corporate consolidation in our current era of streaming – because, from a distributor perspective, it makes sense for all companies in the space to work together - or at least consolidate into a much smaller number of players.

But that’s only one-half of the story:

Seeing these companies merge and bundle was not what originally got me thinking about this whole, media market structure thing.

What got my gears turning was something a lot closer to what I actually care about.

Over the past couple of years, it’s been very disheartening to see many wonderful and amazing series get cut short for seemingly no reason.

I love Inside Job. Shion Takeuchi’s sense of comedy, combined with the fondness and criticalness the show has for Reagan makes her growth feel so authentic! I love seeing what she's doing, when she is in over her head, figuring out what she wants out of life. It’s amazing and funny and incredible.

I love Scavenger’s Reign! Joseph Bennett and Charles Huettner and everyone on the crew do such an amazing job at crafting this eerie fascination for biology. I can totally see the show, and Joseph Bennett’s narrative style, becoming seminal in science fiction later on. Amazing work.

The Owl House! An amazing Disney show created by an amazing person loved dearly by many amazing people. (you can also replace the word amazing with the word gay and it still works! (o^ ^o))

Inside Job wasn't renewed for a season 2 by Netflix. Owl House had its season 3 cut short. Scavenger’s Reign wasn’t renewed by Warner Bros. Discovery, was brought over to Netflix, and then was canceled by Netflix!

To be honest, I don’t know everything about television production. I want to learn and I want to discover but at this point in time I don’t have a clear answer of why these shows were canceled.

Dana Terrace has stated that The Owl House was canceled without her input, which is incredibly disheartening to hear.

Netflix hasn’t made an official statement about the reasons for Inside Job being canceled or Scavenger’s Reign - but I have a theory about what’s going on

Remember when I mentioned economies of scale? Well, there’s an inverse economic principle called diseconomies of scale. Diseconomies of scale indicates that at a certain scale, as production gets larger, the cost per item gets more expensive, rather than less expensive. This can be due to a whole basket of factors, from increasing organizational costs, to transportation and distribution costs, etc. It’s the reason why there isn’t 1 factory that makes all the paper towels in the world. If economies of scale were an absolute rule, that single factory would be the standard, but it’s not. There are certain economic advantages to having multiple smaller factories rather than 1 giant factory (transportation, distribution, etc.).

There are economic reasons for a company to scale up production, but there are also economic reasons for a company to scale down or split production. When companies are at an equilibrium between economies of scale and diseconomies of scale, they are operating at their maximum market efficiency.

So, how does this apply to streaming companies?

Well, I mentioned before my theory that streaming companies are consolidating due to economies of scale from a distributor perspective, but these companies aren’t just acting as content distributors, they’re also acting as content producers.

Ye Old Media Wisdom Having a single company as a distributor and a producer is a bad idea. -me just now :)

Here’s why:

One of the aspects of diseconomies of scale is the problems with large organization. As a company gets larger, it becomes more and more difficult for people to communicate up and down the ladder and to communicate with different departments across the company. If your company is making something easily measured, like paper towels, your company can be both large and successful (like P&G) because the measurements of what makes a paper towel valuable for the consumer and for the company are easily communicated between teams. If a team is able to make a paper towel 10% more absorbent with a 2% increase in weight, it’s easy to communicate that possible change to a higher up - and their decision, whether to proceed with that change or not, will be made with most of the important details needed for that decision, primarily because those details are easy to communicate.

Making entertainment, especially animated entertainment, is something that is much more complex, subjective, and harder to communicate than paper towels. Different series appeal to different people, different shows have different voices, and being able to communicate the benefits of a series to a friend is challenging, let alone an executive 3 organization levels up. Additionally, making an impactful and amazing series takes risks! All great storytelling is communicating a perspective that is unique and engaging, but to make something unique is by definition to make something new, which requires risk. Larger companies are more risk averse than smaller companies: they have more to lose, are harder to change, and adapt less quickly. For a company whose primary purpose is to make stories that people engage with, being larger is, unfortunately, antithetical to that goal. People who want to make something different deal with more red tape, more bureaucracy, and more people their story has to please. It becomes harder and harder to make something that is new and impactful - to put it another way, it becomes harder to make something successful.

In my opinion, many of the recent releases of Disney feel… generic. Lightyear, Strange World, Wish - these films are by no means made by people without skill or character, but if those people are not allowed to take risks, if they’re not allowed to make anything outside the lowest common denominator of opinions, then the perspective these films convey is destined to be bland and uninteresting.

In my opinion, this is why companies like Riot / Fortiche and Sony Pictures Animation have been kicking ass recently. Spider-Verse, Mitchells and Arcane are amazing and seem to have the support and space they need. Since Riot and Sony Pictures Animation aren’t distributors, they don’t have the same pressure to become a larger company themselves. They can stay the size they want and continue to produce animation at a quality and risk level they are comfortable with.

I don’t know exactly what’s going on inside these companies, there might be other factors that contribute to their success - but I do know that making TV is hard. Making anything at a studio level is hard. Many people have to spend months of their lives working, communicating, and trying to discover what this thing they’re working on is. When people working on these series not only make something, but make something incredible - and after all that, are not be supported?

well, that’s just bad business

Epilogue

So where do we go from here?

Well if I were in charge of the largest media corporations on the planet, I’d say: spin off your animation production companies into their own entities and act, primarily, as the best distributor on the market. This will allow for you to remain as the larger corporate entity you want to be but remove the bureaucratic restrictions on production companies. Additionally, it gives the distributor more choices! Now they don’t only stream your own content, they can stream anyone else’s if they want! If another, better player comes into town, making more popular media, they can stream their shows instead. Production companies get the freedom to make great things, distributors get the structure and size that they need, and consumers, because of the competition between the two, get the best deal for their money.

This is what cable TV was in my opinion: one or 2 big distributors offering the same service, and many smaller production companies making the things we love.

Ideal market structure for media distributors, I think, is 1 or 2 big companies.

Ideal market structure for media producers, however, is many smaller companies.

It will take time, but I think we’ll get to this market structure eventually – or something new might come along, who can say (ᵔ ⩊ ᵔ)

In the meantime, I wish a tremendous amount of support to the artists and individuals who make the animation and series that we all love.

Y’all are why any of this exists in the first place – don’t forget that.

-Claire

#animation #business #media

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quietblueriver · 2 years ago

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Very fucked up few days over at SCOTUS.

Quick, self-indulgent queer law nerd reflection on Justice Sotomayor's powerful dissent in 303 Creative (case in which SCOTUS said a web designer can exclude queer couples from her hypothetical wedding site business because 1st Am.) because the internet is the void I can come scream into about this.

She is not pulling punches at any point. This is what she says about the argument that Smith (web designer) isn't actually refusing to serve queer people: The majority protests that Smith will gladly sell her goods and services to anyone, including same-sex couples. She just will not sell websites for same-sex weddings. Apparently, a gay or lesbian couple might buy a wedding website for their straight friends. This logic would be amusing if it were not so embarrassing. I suppose the Heart of Atlanta Motel could have argued that Black people may still rent rooms for their white friends. Smith answers that she will sell other websites for gay or lesbian clients. But then she, like Ollie McClung, who would serve Black people take-out but not table service, discriminates against LGBT people by offering them a limited menu. This is plain to see, for all who do not look the other way. (Quick context without getting super into the weeds: in Heart of Atlanta and Katzenbach v. McClung, the Court found that business owners could be forced to abide by the Civil Rights Act. They did this by holding that Congress has the right to regulate interstate commerce under the Commerce Clause of the Constitution and discriminatory actions interfered with interstate commerce.)

She cites almost all of the major LGBT rights cases and Loving, the case that struck down anti-miscegenation laws. She also cites Kenji Yoshino in making the argument that asking queer people to hide who they are can actively put them in danger on top of the emotional and mental harm it causes: By issuing this new license to discriminate in a case brought by a company that seeks to deny same-sex couples the full and equal enjoyment of its services, the immediate, symbolic effect of the decision is to mark gays and lesbians for second-class status. In this way, the decision itself inflicts a kind of stigmatic harm, on top of any harm caused by denials of service. . . . It reminds LGBT people of a painful feeling that they know all too well: There are some public places where they can be themselves, and some where they cannot. K. Yoshino, Covering 61–66 (2006). Ask any LGBT person, and you will learn just how often they are forced to navigate life in this way. They must ask themselves: If I reveal my identity to this co-worker, or to this shopkeeper, will they treat me the same way? If I hold the hand of my partner in this setting, will someone stare at me, harass me, or even hurt me? It is an awful way to live.

She closes with a quote from the dissent in Korematsu, the case in which SCOTUS said Japanese internment was constitutional because it was about national security. It's an incredibly disgusting and embarrassing part of legal history. Interestingly, Justice Sotomayor also brought up Korematsu in Trump v. Hawaii, the travel ban case. There, she compared the majority's logic in upholding the ban to the logic in Korematsu, which Chief Justice Roberts, the author of the majority opinion upholding the ban, really did not like. Anyway, her use of the case again is a shot at the logic of the majority but it is mostly a very clear shot at what she thinks of their position morally and about how it will be viewed historically: I fear that the symbolic damage of the Court’s opinion is done. But that does not mean that we are powerless in the face of the decision. The meaning of our Constitution is found not in any law volume, but in the spirit of the people who live under it. Every business owner in America has a choice whether to live out the values in the Constitution. Make no mistake: Invidious discrimination is not one of them.“[D]iscrimination in any form and in any degree has no justifiable part whatever in our democratic way of life.” Korematsu v. United States, 323 U. S. 214, 242 (1944) (Murphy, J., dissenting). “It is unattractive in any setting but it is utterly revolting among a free people who have embraced the principles set forth in the Constitution of the United States.”

Basically, all of this is absolute shit but the progressive Justices are not being quiet about it and I'm very grateful for that.

#law things #gay things

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ausetkmt · 2 years ago

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The debate about race following the killing of George Floyd has reverberated across the Atlantic Ocean, spurring the tourism minister of Ghana to appeal to its diaspora, including in the U.S., to "leave where you are not wanted," and return home.

A ceremony marking the death of Floyd was held at the W. E. B. Du Bois Memorial Centre for Pan-African Culture in the capital Accra during which Barbara Oteng Gyasi made the plea that her country is open to those fleeing racial tensions.

"We gather in solidarity with brothers and sisters to change the status quo. Racism must end. We pray and hope that George Floyd's death will not be in vain but will bring an end to prejudice and racial discrimination across the world," Oteng Gyasi said, according to Ghana Web.

"We continue to open our arms and invite all our brothers and sisters home. Ghana is your home. Africa is your home. We have our arms wide open ready to welcome you home.

"Please take advantage, come home, build a life in Ghana. You do not have to stay where you are not wanted forever, you have a choice and Africa is waiting for you," Oteng Gyasi added after a wreath-laying ceremony last Friday.

The economy got a boost as people flocked to the country for a number of cultural events, such as the music festival AfroChella, to mark the anniversary.

The government in Accra is building on that momentum with another initiative called "Beyond the Return" which aims to encourage investment in Ghana.

"We feel that given the wealth that African Americans and black Americans have, given that spending power, travel budgets of blacks in America, we felt that it's about time that we start that conversation that, instead of moving to any other destination, come back to where you came from," Akwasi Agyeman, CEO of Ghana's Tourism Authority, told NBC this week.

There was a sartorial and cultural connection between the heart of U.S. politics and Ghana this week as Democrats proposed legislation to reform the police in the wake of Floyd's death.

Lawmakers including House Speaker Nancy Pelosi wore scarves made from a cloth of colorful geometric Ghanaian designs called kente which had been given to them by the Congressional Black Caucus.

"The significance of the kente cloth is our African heritage and for those of you without that heritage who are acting in solidarity," Karen Bass, chairwoman of the Congressional Black Caucus, said, according to the BBC.

Meanwhile, the appeal by the Ghanaian government to its diaspora from across the Atlantic Ocean is likely to get stronger.

Lakeshia Marie Ford started coming to Ghana in 2008 as part of a study abroad program through her alma mater, Spelman College in Atlanta, Georgia. She has lived in the country permanently for five years and is founder of the Accra-based public relations company Ford Communications.

"In terms of identity, I felt freer in Ghana. As a Jamaican-American woman, there were so many cultural similarities," she told Newsweek.

"Having that foundation as a 20-something year old allowed me to pay attention to the environment and look at how I can add value to the space, as opposed to fighting racism, as I would probably be doing in the United States."

Attracted by a fast-pace emerging economy, she said that people can bring to life dynamic ideas a lot quicker in Ghana than in the United States.

"An emerging market needs a range of skills," she said, which meant, "you can find a space for yourself regardless of the level you are at, and still make an impact."

"Africa has always been the future, and our predecessors know that well. For my generation, if we in fact answer the call to explore achieving our dreams in Africa, specifically Ghana in this case, Ghana will experience a brain gain.

"Having black people in the diaspora come to Ghana is the dream. I think it's important to also develop structures and capacities in the country to support the call.

"That effort could also include socially sensitizing Ghanaian citizens so that everyone is radically focused on the bigger picture of the commonality between Africans and African diasporans and the effort to achieve true sustainable socio-economic development for Ghana and black people who would be new residents," Ford told Newsweek.

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Before you embark to West Africa looking for a new home, a lil advice:

study the area you are interested in returning to

do your dna testing with a dna test agency that has African Aliels such as https://africanancestry.com/

SAVE SAVE SAVE - money shrinks when you travel so take as much as you can because you don't know what may catch your eye

Make a few friends in your chosen destination and learn more about the local culture so that when you visit you're more aware of your surroundings and possibilities - this helps you to not be a victim. travel scams in Africa do happen just like everywhere else.

Check all the Visa Requirements, make sure your passport is valid for at least a year post travel to prevent any problems with visas.

Check with your local Travel Health Clinic to be sure of what meds you may need before departure, as well as what you may need to take with you in case of need. Lariam is a common med that is used for Malaria and usually taken as it's more difficult to get once you are there

Take a copy of all your travel documents, on your phone; as well as photocopies; and email a safety copy in the event of need

Don't Use Air BnB because they are horrible and poorly managed in Africa. stick to a traditional hotel for both comfort and safety.

Plan your trip knowing it will be wonderful and you will be making the journey of a lifetime. Travel with a heart full of gratitude and wonder because You are Going Home, hopefully.

Questions on Travel to the Tropics or Africa - Hit Me Up and I'll give you my experience and help with your planning. Just message me here on Tumblr and I'll hit you right back

Remember This is The mindset of an explorer so get out there and find yourself an adventure

#Ghana Minister Invites African-Americans to Re-settle in Africa If They Feel Unwanted in the U.S.#ghana #Africans #Africans in America #Return to Africa #Repartriation

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