#Ashneer Grover - Co-Founder and CEO - BharatPe

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Everything You Need to Know About Shark Tank India and Its Judges

If you’re a fan of entrepreneurship, innovation, and exciting business deals, you’ve probably heard of Shark Tank India. The show has taken India by storm, giving budding entrepreneurs a platform to present their business ideas in front of successful investors, also known as "sharks." It’s the perfect mix of business education, entertainment, and inspiration. In this blog, we’ll take a deep dive into what Shark Tank India is all about, the role of the shark tank india judges list, and how this show has inspired millions across the country.

What is Shark Tank India?

Shark Tank India is the Indian version of the popular American reality TV show Shark Tank, where entrepreneurs pitch their business ideas to a panel of investors in the hopes of securing investments. The show gives these entrepreneurs a chance to present their startups and ideas to well-established businesspeople, who can either invest their own money in the businesses or pass on the opportunity.

The show isn't just about securing investments; it’s also about learning. Viewers get to see how deals are negotiated, how investors think, and what makes a business worth investing in. Shark Tank India has quickly become a favorite among viewers who are interested in entrepreneurship, providing a rare behind-the-scenes look at how successful businesses are built.

Who Are the Shark Tank India Judges?

The Shark Tank India judges are a group of highly successful entrepreneurs and business leaders from different industries. These sharks bring their experience, knowledge, and capital to the table, looking for innovative ideas and promising business ventures. Let's take a look at some of the notable Shark Tank India judges who have appeared on the show:

Aman Gupta – Co-founder and CMO of boAt, a leading electronics brand, Aman Gupta has played a key role in making boAt one of the most popular brands for headphones and other electronic accessories in India. His business acumen and marketing skills are highly respected, and he has been a fan favorite on the show for his friendly and down-to-earth approach.

Anupam Mittal – Founder and CEO of People Group, Anupam Mittal is best known for his pioneering work with Shaadi.com, one of India’s largest matrimonial websites. His deep understanding of technology and marketing gives him a sharp eye for identifying promising startups in the tech space.

Ashneer Grover – Former Managing Director of BharatPe, Ashneer Grover is a well-known figure in the fintech space. He has a keen interest in tech-driven businesses and has been known to make quick, bold investment decisions on the show. His straightforward and no-nonsense attitude makes him one of the most intense judges on Shark Tank India.

Namita Thapar – Executive Director of Emcure Pharmaceuticals, Namita Thapar brings her vast experience in healthcare and pharmaceuticals to the panel. She is passionate about mentoring young entrepreneurs, especially those with ideas in the healthcare industry. Namita is also known for her calm demeanor and nurturing personality on the show.

Vineeta Singh – Co-founder and CEO of SUGAR Cosmetics, Vineeta Singh is a leading figure in India’s beauty industry. Under her leadership, SUGAR Cosmetics has grown into one of the fastest-growing beauty brands in the country. She is always on the lookout for startups that combine innovation with strong branding.

Peyush Bansal – Co-founder and CEO of Lenskart, Peyush Bansal has revolutionized the eyewear industry in India. His focus on tech-driven businesses and customer service makes him an insightful judge. Peyush is known for giving practical advice to entrepreneurs, helping them grow their businesses with a customer-first approach.

Ghazal Alagh – Co-founder of Mamaearth, Ghazal Alagh is an entrepreneur who has made a name for herself in the personal care space. Mamaearth is known for its natural, toxin-free products, and Ghazal’s passion for clean beauty shines through in her work as a judge. She often provides valuable insights to entrepreneurs in the beauty and wellness space.

How Shark Tank India Works

On Shark Tank India, entrepreneurs come onto the show with a specific business pitch. They present their business ideas, products, or services to the sharks, who then decide whether or not they want to invest. The entrepreneurs usually ask for a certain amount of money in exchange for equity in their company.

Once the pitch is presented, the sharks have the opportunity to ask questions, dig deeper into the business model, and assess the potential for growth. Based on the entrepreneur's answers, the sharks either make offers or decline to invest. Sometimes, multiple sharks show interest, leading to negotiations where the entrepreneur can choose the best offer.

The sharks bring more than just money to the table. They also offer mentorship, business connections, and strategic advice. Getting a deal on Shark Tank India can be a game-changer for startups, giving them the resources they need to grow their business quickly.

How Shark Tank India Inspires Entrepreneurs

One of the most significant impacts of Shark Tank India is the inspiration it provides to aspiring entrepreneurs. Watching the show, viewers get to see real people turning their ideas into successful businesses. The show encourages people to dream big and teaches them the importance of perseverance, creativity, and hard work.

The show has also helped break down the stigma around failure in business. Many entrepreneurs who don’t get a deal still receive valuable advice from the sharks, which helps them improve their business models and try again. It’s a great reminder that failure is just a stepping stone to success.

Shark Tank India Products

Many businesses that have appeared on Shark Tank India have gone on to achieve great success. From innovative tech products to eco-friendly solutions, these businesses have captured the imagination of both the sharks and the viewers. Shark Tank India Products has become a platform for promoting these entrepreneurial success stories.

For those interested in discovering products featured on the show, Shark Tank India Products offers a wide selection of innovative and unique items. Whether you’re looking for new gadgets, health products, or sustainable solutions, the businesses that have appeared on Shark Tank India are some of the most creative and forward-thinking in the market.

Conclusion

Shark Tank India has not only entertained millions of viewers but also played a crucial role in promoting entrepreneurship in India. With its panel of expert judges, the show provides invaluable lessons for anyone interested in business, innovation, and success. Whether you're a startup founder or simply someone with a love for great ideas, Shark Tank India is a must-watch.

[topinvestors]

Ashneer Grover: Entrepreneurial Journey and Investment Portfolio

Ashneer Grover, a prominent Indian entrepreneur and angel investor, has significantly influenced the fintech landscape in India. As the co-founder and former Managing Director of BharatPe, he has been instrumental in revolutionizing digital payments for merchants across the country. Beyond his entrepreneurial ventures, Grover has built a diverse investment portfolio, backing numerous startups across various sectors.

Early Life and Education

Ashneer Grover hails from Delhi, India. He pursued his undergraduate studies at the Indian Institute of Technology (IIT) Delhi, followed by an MBA from the Indian Institute of Management (IIM) Ahmedabad. His strong academic background laid the foundation for his future endeavors in the business world.

Professional Trajectory

Before venturing into entrepreneurship, Grover gained valuable experience working with esteemed organizations. He held significant positions at Kotak Investment Bank and American Express, where he honed his skills in finance and business development. These roles equipped him with the expertise to navigate the complex financial landscape, eventually leading him to co-found BharatPe in 2018.

Founding BharatPe

In 2018, Ashneer Grover co-founded BharatPe, a fintech startup aimed at simplifying digital payments for merchants in India. Under his leadership as CEO and Managing Director, BharatPe introduced innovative solutions that enabled small and medium-sized enterprises to accept payments seamlessly. The company's growth trajectory has been impressive, raising substantial funding and expanding its services nationwide.

Investment Portfolio

Ashneer Grover's investment portfolio is both extensive and diverse, reflecting his keen eye for promising ventures. As of December 2024, he has invested in 47 companies, spanning sectors such as consumer goods, retail, and technology. Notable investments include:

Pocket FM: An audio streaming platform offering a wide range of content, including audiobooks and podcasts.

Uni Cards: A fintech startup providing innovative credit solutions to consumers.

Credgenics: A tech-enabled platform assisting lenders and banks in reducing non-performing assets.

ShipGlobal: A logistics startup focusing on streamlining global shipping solutions.

Find Your Kicks: A platform dedicated to sneaker enthusiasts, offering a curated selection of footwear.

His investments are primarily concentrated in India, with a few ventures in the United States, indicating his focus on nurturing the Indian startup ecosystem.

Net Worth

As of 2024, Ashneer Grover's net worth is estimated at $108 million (approximately ₹900 crore). This substantial wealth is attributed to his entrepreneurial success with BharatPe and his strategic investments in various startups.

Recent Ventures

After his tenure at BharatPe, Grover continued his entrepreneurial journey by co-founding CrickPe under the umbrella of Third Unicorn. CrickPe is a platform aimed at cricket enthusiasts, further diversifying his business ventures.

Philosophy and Vision

Ashneer Grover is known for his pragmatic approach to business and investments. He emphasizes the importance of scalability and sustainability in startups, often seeking ventures that offer innovative solutions to real-world problems. His investment strategy reflects a commitment to fostering growth and innovation within the Indian startup ecosystem.

Conclusion

Ashneer Grover's journey from a finance professional to a successful entrepreneur and angel investor underscores his significant impact on India's business landscape. His contributions through BharatPe have transformed digital payments, and his diverse investment portfolio continues to support and propel innovative startups toward success.

Investment Portfolio Overview

To provide a visual representation of Ashneer Grover's investment sectors, we present the following diagram:

mermaid

CopyEdit

pie

    title Investment Portfolio Breakdown

    "Consumer Goods": 30

    "Fintech": 25

    "Retail": 20

    "Technology": 15

    "Logistics": 10

This chart illustrates the distribution of his investments across various sectors, highlighting his diversified investment strategy.

Disclaimer

The information provided in this article is based on publicly available sources and is intended for informational purposes only. While efforts have been made to ensure accuracy, we do not guarantee the completeness or reliability of the information. Readers are advised to conduct their own research or consult professional advisors before making any investment decisions.

[secretstalks]

Freshworks Founder Mathrubootham Advocates for Founders to Participate in Secondary Sales

Girish Mathrubootham, founder and executive chairman of Freshworks, has voiced strong support for founders utilizing secondary share sales to address significant personal expenses and focus on growing their businesses. He argues that many entrepreneurs come from middle-class backgrounds and may find substantial secondary sales—such as $5 million or $25 million—very appealing, especially when such funds can resolve critical personal financial issues like home loans. By alleviating these pressures, founders can concentrate more effectively on scaling their companies.

Mathrubootham made these remarks on August 9 during a panel discussion at the Moneycontrol Startup Conclave in Bengaluru. The panel, moderated by Moneycontrol deputy executive editor Chandra R Srikanth, also featured Mithun Sacheti, former CEO and founder of CaratLane, and was centered around the theme "Chennai Super Kings: Building, Scaling, and Stepping Back: The Founder’s Arc."

The practice of founders selling shares in secondary markets has sparked debate among investors and entrepreneurs. For instance, Nitish Mittersain, founder of Nazara Technologies, faced criticism after selling a 6.38% stake to Plutus Wealth Management, a pre-IPO investor. Mittersain defended this decision, explaining that the sale was necessary to provide liquidity for his family, despite the company remaining under promoter control.

Similarly, Swiggy co-founders Sriharsha Majety and Nandan Reddy, along with other staff members, are planning to sell shares as part of a $65 million employee stock ownership plan (ESOP) liquidity event. Founders of Mamaearth, Varun Alagh and Ghazal Alagh, also sold about 32.86 lakh shares out of their 10.67 crore shareholding in the beauty brand. Additionally, Supam Maheshwari, founder of FirstCry, sold 6.2 million shares before the company's IPO filing in January.

In a related vein, Ashneer Grover, former founder of BharatPe, advised founders in his book Doglapan, published on X (formerly Twitter) in 2022, to prioritize their financial security and capitalize on opportunities to sell stock through secondary markets. Grover suggested that at least 80% of the proceeds from secondary sales should benefit the founders, with the remaining 20% allocated to ESOP holders and angel investors.

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[indiabizlive]

The co-founder and former CEO of the fintech startup BharatPe, Ashneer Grover, has revealed his newest endeavour, the fantasy cricket website CrickPe. He communicated the news via his Twitter username. The biggest change in cricket since the Indian Premier League (IPL)—the only fantasy game that pays cricketers for their performance! Tweets from Grover.

[earpanel]

BharatPe names Sumeet Singh as General Counsel & Head - Corporate Strategy

BharatPe names Sumeet Singh as General Counsel & Head – Corporate Strategy

BharatPe, India’s leading financial services company for merchants, today announced the appointment of Sumeet Singh as the ‘General Counsel and Head- Corporate Strategy’. The appointment will further bolster the leadership team at BharatPe, which currently is a mix of renowned professionals across industries. Sumeet Singh is a seasoned legal professional with 10+ years of experience across…

[salmankhanholics]

★ BharatPe launches it’s first ad campaign with Salman Khan; to invest Rs 35 crores for marketing!

July 31, 2019,

Fintech company, BharatPe, has announced that it is launching its brand campaign with Salman Khan and will be investing more than Rs. 35 crores in 2019 towards marketing. The campaign is aimed at spreading education about digital and UPI payments among India’s 20 million merchants, and driving financial inclusion in the country. The Campaign would be launched with Kapil Sharma Show this Saturday. With the theme - ‘BharatPe, Isko Lagao Dhandha Badhao’, the campaign narrates messages such as, ‘1 QR to accept all payment apps for FREE’ and ‘Kum Byaaj Pe Loan’, targeted at shopkeepers. According to the company, BharatPe makes accepting payments and taking loans fast, easy and simple for offline retailers and shopkeepers. According to the company, it was the first fintech in India to build its business on 0% MDR, which the government announced in recent budget. The pan-India campaign will be visible across the largest TV, print, radio, digital, and social channels. The company is also planning BTL outreach to support the campaign. 

BharatPe is dedicated to all retailers and shop owners. With the Salman Khan campaign we will build awareness across unorganised retailers in the country and empower them with digital payments acceptance solution and easy availability of credit, which we have been supporting for millions of merchants in India since last year", Ashneer Grover, co-founder and CEO, BharatPe, said. The company has established a network of 11 Lakh merchants and facilitates over 15 million monthly UPI transactions. BharatPe has established operations in 13 cities and is on track to hit $1 billion annualised processing value by Diwali, targeting over 40 Lakh merchants on its network by the end of 2019.

[theechudar]

Zomato CEO Deepinder Bought Luxury Cars After Closing Funding Rounds: Ashneer Grover

Zomato CEO Deepinder Bought Luxury Cars After Closing Funding Rounds: Ashneer Grover

Edited By: Mohammad Haris Last Updated: January 14, 2023, 13:33 IST BharatPe co-founder Ashneer Grover. (File Photo: News18) Ashneer Grover says he himself owns four cars — Mercedes Benz GLS 350, Mercedes-Maybach S650, Phorche Caymen, and Audi A6 Ashneer Grover, former co-founder and managing director of BharatPe, said Zomato founder and CEO Deepinder Goyal and Blinkit’s Albinder Dhindsa…

[new-haryanvi-ragni]

BharatPe CEO Suhail Sameer resigns from his post; Nalin Negi appointed as interim chief executive

BharatPe CEO Suhail Sameer resigns from his post; Nalin Negi appointed as interim chief executive

BharatPe CEO quits: BharatPe’s Chief Executive Officer (CEO) Suhail Sameer resigned from his post on Tuesday. According to reports, he also had an argument with ousted co-founder Ashneer Grover. “Sameer will transition from Chief Executive Officer to strategic advisor effective January 7, 2023,” the company said in a statement without mentioning the reason behind his resignation. from IndiaTV…

[znewstech]

BharatPe CEO Suhail Sameer quits

BharatPe CEO Suhail Sameer quits

NEW DELHI: BharatPe‘s chief executive Suhail Sameer, who had a fall out with ousted co-founder Ashneer Grover, has stepped down, sending the company scouting for succession planning.In a statement, BharatPe said, “Sameer will transition from chief executive officer to strategic advisor effective January 7, 2023.”It did not mention the reason behind Sameer’s resignation.“This (new role for Sameer)…

[euro-journal-english-news]

Ashneer Grover slams VC firm Sequioa over odeal of startup founder in Singapore

Ashneer Grover slams VC firm Sequioa over odeal of startup founder in Singapore

Former BharatPe co-founder and managing director Ashneer Grover on Friday hit out at top VC firm Sequoia Capital India, defending Singapore startup Zilingo’s former CEO, Ankiti Bose, who was sacked over financial irregularities earlier this year. In a series of tweets, Grover posted a short audio interaction between Ankiti and Grover, where she can be heard discussing a 220-page report on…

[toptrending2]

‘Saste me ek aur item hai’: Ashneer Grover takes a dig at influencer Ankur Warikoo's book

‘Saste me ek aur item hai’: Ashneer Grover takes a dig at influencer Ankur Warikoo’s book

Fintech unicorn BharatPe’s ousted co-founder and former Shark Tank India judge Ashneer Grover has taken a sly dig at former CEO of nearby.com and social media influencer Ankur Warikoo in one of his recent Twitter exchanges. While replying to a Twitter user, Grover wrote that if he wants a cheaper product, he should go for GET EPIC SHIT DONE without naming its author, Ankur Warikoo.   It all began…

[topinvestors]

12 Shark Tank India Judges: Net Worth and Brand Success

Shark Tank India has taken the entrepreneurial world by storm, inspiring millions of budding entrepreneurs with real-world stories of perseverance, innovation, and success. At the heart of the show are the judges—renowned business magnates who offer not just funding but invaluable mentorship and expertise to startups. This article delves into the net worth, career highlights, and brand success of the 12 judges who have graced the Shark Tank India panel across seasons.

Who Are the Sharks?

The judges of Shark Tank India, also known as “Sharks,” are industry leaders, trailblazers, and game-changers in their respective fields. These entrepreneurs have built empires, transformed industries, and inspired the next generation of innovators.

Through their participation in Shark Tank India, they’ve amplified their personal brands while contributing to the growth of startups across the nation. Their collective experience spans industries like fintech, pharmaceuticals, e-commerce, hospitality, cosmetics, and more.

1. Ashneer Grover: The Fintech Disruptor

Net Worth: ₹1,000+ Crores

Founder of: BharatPe

Ashneer Grover, known for his sharp business acumen and straightforward demeanor, is one of the most prominent faces from Shark Tank India. As the co-founder of BharatPe, Ashneer disrupted India’s fintech sector by simplifying digital payments for merchants.

Brand Success

BharatPe has revolutionized merchant banking with QR-based UPI payments.

Grover’s investment portfolio includes technology startups and businesses that leverage innovation for scalability.

2. Namita Thapar: The Healthcare Visionary

Net Worth: ₹700+ Crores

Executive Director of: Emcure Pharmaceuticals

Namita Thapar is a stalwart in the healthcare sector. She combines her pharmaceutical expertise with a passion for mentoring startups that focus on sustainable growth.

Brand Success

Emcure Pharmaceuticals ranks among India’s top pharmaceutical companies.

Thapar champions health-tech startups and businesses emphasizing wellness and accessibility.

3. Peyush Bansal: The Eyewear Innovator

Net Worth: ₹600+ Crores

Co-Founder of: Lenskart

Peyush Bansal redefined the way Indians shop for eyewear by combining technology with convenience. His vision for customer-centric solutions has made Lenskart a household name.

Brand Success

Lenskart is valued at over $2.5 billion, making it a unicorn in the retail sector.

Bansal actively invests in startups that leverage technology to solve everyday problems.

4. Vineeta Singh: The D2C Queen

Net Worth: ₹300+ Crores

Co-Founder and CEO of: Sugar Cosmetics

Vineeta Singh is a pioneer in the direct-to-consumer (D2C) space. Her journey from an IIM graduate to the CEO of a successful cosmetics brand reflects her entrepreneurial grit.

Brand Success

Sugar Cosmetics is valued at ₹1,200+ Crores and continues to grow its presence in India and beyond.

Singh invests in startups targeting millennial and Gen Z consumers.

5. Anupam Mittal: The Matrimony Mogul

Net Worth: ₹1,200+ Crores

Founder of: Shaadi.com

Anupam Mittal is best known as the founder of Shaadi.com, India’s leading matrimonial platform. With ventures spanning technology, real estate, and Bollywood, he’s a versatile entrepreneur.

Brand Success

Shaadi.com is a market leader in the online matchmaking industry.

Mittal invests in diverse sectors, including SaaS, social media, and consumer tech.

6. Aman Gupta: The Audio King

Net Worth: ₹700+ Crores

Co-Founder of: boAt

Aman Gupta revolutionized the audio industry in India with boAt, a lifestyle-focused electronics brand. His marketing strategies and brand positioning have made boAt a favorite among youth.

Brand Success

boAt holds a 40%+ market share in the Indian wearables and audio market.

Gupta’s investments span consumer tech and lifestyle brands.

7. Ritesh Agarwal: The Hospitality Innovator

Net Worth: ₹5,500+ Crores

Founder of: OYO Rooms

Ritesh Agarwal’s journey from a small-town entrepreneur to the founder of a global hospitality brand is nothing short of inspirational.

Brand Success

OYO operates in 80+ countries and is valued at over $8 billion.

Agarwal supports startups focusing on tech-enabled solutions for traditional industries.

8. Ghazal Alagh: The Skincare Specialist

Net Worth: ₹150+ Crores

Co-Founder of: MamaEarth

Ghazal Alagh is a champion of sustainable and toxin-free skincare products. MamaEarth’s rise in the D2C space has made her a celebrated entrepreneur.

Brand Success

MamaEarth has a valuation of over ₹1,000 Crores and a loyal customer base.

Alagh invests in eco-friendly and health-focused startups.

9. Aman Preet Singh Walia: The EdTech Enthusiast

Net Worth: ₹400+ Crores

Founder of: EducationTech Labs

Aman Preet Singh Walia is a leader in India’s growing edtech sector. His focus on accessible and quality education has made him a trusted name in the industry.

Brand Success

EducationTech Labs empowers students through innovative learning solutions.

Walia invests in AI-driven educational platforms.

10. Kunal Shah: The Payment Pioneer

Net Worth: ₹4,000+ Crores

Founder of: CRED

Kunal Shah’s fintech venture CRED has redefined financial management for India’s affluent population. His deep understanding of consumer behavior is evident in his success.

Brand Success

CRED is valued at $6.4 billion and continues to grow rapidly.

Shah’s investments focus on consumer tech and financial services.

11. Arjun Vaidya: The Ayurveda Advocate

Net Worth: ₹100+ Crores

Founder of: Dr. Vaidya’s

Arjun Vaidya is reviving India’s Ayurvedic heritage through modern branding and innovation.

Brand Success

Dr. Vaidya’s has a global presence and a growing customer base.

Vaidya invests in wellness and Ayurveda-based startups.

12. Divya Gokulnath: The Education Visionary

Net Worth: ₹2,000+ Crores

Co-Founder of: BYJU’S

Divya Gokulnath is at the forefront of India’s edtech revolution. Her contributions to BYJU’S have made it a global leader in education technology.

Brand Success

BYJU’S is valued at over $22 billion and serves millions of students worldwide.

Gokulnath supports startups focusing on innovation in learning and teaching methods.

What Makes the Sharks Unique?

The judges of Shark Tank India bring a mix of expertise, charisma, and vision to the table. Each shark evaluates pitches based on their strengths, industry insights, and ability to spot potential in business ideas.

Key Factors They Look For

Scalability and Market Demand

Innovation and Uniqueness

Financial Viability

Entrepreneurial Passion

Shark Tank India’s Impact on Startups and Beyond

The show has catalyzed the startup ecosystem in India, inspiring countless individuals to pursue entrepreneurship. By connecting visionaries with experienced mentors, it bridges the gap between ideas and execution.

Contributions to the Economy

Job Creation

Innovation and Disruption

Empowerment of Youth and Women Entrepreneurs

Conclusion

The 12 judges of Shark Tank India are not just investors—they are visionaries shaping the future of India’s entrepreneurial landscape. Their collective success stories, diverse expertise, and mentorship continue to inspire and uplift entrepreneurs across the nation.

[newslobster]

Amit Jain: 5 Points On Man Who Has Replaced Ashneer Grover In Shark Tank

Amit Jain: 5 Points On Man Who Has Replaced Ashneer Grover In Shark Tank

Amit Jain’s company is valued at $1.2 billion Amit Jain, the Chief Executive Officer (CEO) and co-founder of CarDekho, an online portal for buying and selling used cars, has replaced the former BharatPe founder Ashneer Grover. All you need to know about Amit Jain  The new Shark, Amit Jain is from Jaipur and is an alumnus of the Indian Institute of Technology Delhi. Mr Jain did his schooling at…

[cialisbl]

Forget Ashneer Grover, BharatPe sees record growth, set to list in 18-24 months

Forget Ashneer Grover, BharatPe sees record growth, set to list in 18-24 months

BharatPe Leaves Ashneer Grover Episode Behind And Posts Record Growth New Delhi: Leaving the controversy surrounding its co-founder Ashneer Grover behind, fintech startup BharatPe has posted record growth in the fiscal year ending March 31 and is on track to break even and list on stock exchanges in the next 18 to 24 months, its CEO Suhail Sameer said. In an interview with PTI, he said that…

[divyabhashkar]

BharatPe IPO: BharatPe IPO may come in 18 to 24 months, the company has recorded record growth

BharatPe IPO: BharatPe IPO may come in 18 to 24 months, the company has recorded record growth

New Delhi. Fintech company BharatPe has reported record growth for the financial year ended March 31, surpassing the controversy surrounding its co-founder Ashneer Grover. BharatPe CEO Suhail Sameer said the company is now moving towards recovering costs. Sameer said the company is preparing to list on the stock exchange in the next 18 to 24 months. He said the board of directors would take…

[salmankhanholics]

★ BharatPe ropes in Salman Khan as brand ambassador!

May 13, 2019 

Merchant service and UPI payments app BharatPe Monday said it has roped in Bollywood actor Salman Khan as its brand ambassador.

The company is on an aggressive growth spree and will be launching a brand advertising campaign with Khan shortly, it said in a release.

The new brand campaign with Khan will be focused towards educating merchants and users about UPI payments along with driving adoption of BharatPe app for all their business needs, it added.

The fintech startup will also partner with the actor for outdoor campaigns, radio, social media and in-app education initiatives, the statement said.

"BharatPe is positioned as the business utility app for small and medium businesses. The brand's synergy with brand Salman Khan lies in the manner that we both are determined to serve Bharat, the real India," BharatPe co-founder and CEO Ashneer Grover said.

Khan is a universally loved and respected superstar whose body of work always cuts across with the audience, he added.

We are privileged to have him as the face of BharatPe to take the financial inclusion to small businesses, who need it the most," he said.

Co-founded by Grover and Shashvat Nakrani in 2018, BharatPe offers merchants a single interface for all UPI apps like Paytm, PhonePe, Google Pay, BHIM, Mobikwik, Freecharge and others.

BharatPe has raised three financing rounds worth USD 17.5 million till date from investors like Insight Partners, Sequoia and Beenext.