#Alcobev Companies

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Leo Flexipack fine-tunes print finishing with Rhyguan

An one-stop labelling solutions provider, Vapi-based Leo Flexipack has enhanced its digital finishing capabilities with the installation of a Rhyguan PLUS 330. This new highly modular Rhyguan digital finishing machine at Leo Flexipack’s facility has been supplied and installed by Flexo Image Graphics, a distributor & service provider of flexo presses & associated equipment in the Indian sub-continent.

The Rhyguan PLUS 330 has helped Leo Flexipack to fine-tune finishing into a new standard, the company said in a release. “A game changer indeed, this modular in design and fully servo-driven Rhyguan digital finishing system for embellishments from FIG, no doubt, has changed our overall efficiency in print finishing. It certainly works amazing in digital label finishing and such jobs,” says Hemant Dayama, CEO at Leo Flexipack.

He adds, “Since our inception in the year 2017, we have been closely partnered with FIG. In a way, we would say we keep going with a lot of products, support and admiration from FIG. We marked our beginning in our early days with a strategic investment in a Mark Andy P5 (Performance Series) flexo press from FIG. In addition to the machines, we are truly contented and satisfied with FIG’s unconditional support and co-operation.”

Some key machines now running productively at Leo Flexipack include a Mark Andy P5, HP Indigo 6K, and the new Rhyguan PLUS 330. Supported by a team of 50 plus printing and production professionals, the company is working for big bands from different sectors, such as FMCG, cosmetics, alcobev, etc. “With a special focus on the central & western India, we extensively work for our clients at pan-India level,” Dayama says. 

He continues, “We keep expanding on all fronts, it would be either our machine portfolio or customer base. In this, we value constant investments in new machines such as the advanced Rhyguan PLUS 330, which we recently bought from FIG. Certainly, this Rhyguan PLUS digital finishing machine is ideally flexible and highly advanced to handle all crucial tasks with value-added embellishments.” 

Some of the advanced features of Rhyguan PLUS 330 include its semi/full rotary die-cutting unit with Z204 magnetic cylinder, Z106 anvil & counter roller; 40T (optionally 60T) heavy duty embossing unit designed suitably for heaviest blind embossing jobs; an automatic suction box ensuring precision and stability of media; enough power for high-quality hot foiling, relief and micro-embossing—all in one step using 300x330/420mm tooling... and so on.

Like Leo Flexipack, a host of companies in India are satisfactorily running Rhyguan finishing machines supplied and installed by FIG. Along with Rhyguan and Mark Andy, FIG distributes an array of  machines from other reputed international brands such as Rotoflex, Luster, Kluge, KDS Quantum, Presstek, etc. When it comes to after-sales support, FIG has a centralized ‘Customer Support Department’ to serve customers across India from its main office in Delhi through branch offices in Mumbai and Chennai.

[goldsilverreports]

Ukraine Tensions Could Disrupt India's Alcobev Companies [22-02-2022]

Ukraine Tensions Could Disrupt India’s Alcobev Companies [22-02-2022]

Ukraine Tensions: Commodity cost inflation, especially in barley, due to geopolitical tensions in Ukraine is a key worry for alcobev companies in India like United Breweries Ltd. and United Spirits Ltd., according to a note from Motilal Oswal Research. (more…)

[toddbeer]

Frothman offer Brewing Solutions for Microbreweries

We are highly experienced and skilled in serving services related to brewery solutions. Due to the rise in the number of microbrewery india , the demand for microbrewery equipment is increasing, So today, the demand for equipment related to microbrewery is increasing worldwide. . These microbreweries are basically resto-bars where one can devour new off-the-tap beer that has been blended in-house.India is projected to be the fastest-growing country in the brewery equipment market, due to the increasing investments by big beer manufacturers company for expansions in the region and rising demand for craft beer. 

The idea is new Fermentation control system and now slanting in our nation. Frothman follows the legacy of its parent organization serving the Alcobev industry for past 24 years by providing state of the art designs in equipment and tank manufacturing based on top industry standards by amalgamation of best quality, reliability, after sales service and value.Frothman brewing solutions help you to provide total brewing solution for all your requirements, thereby seamlessly integrating the microbrewery, Brew Pub and restaurant into your venture.Microbrewery India – Frothman Brewing Solutions Let' talk about A Microbrewery in India :Microbrewery india is the term , that is not so much popular due to our different culture and traditions of our india and even due to strange laws and regulations. 

Be that as it may, these days, these microbreweries China Fermentation control system are picking up prominence as a few state Governments are permitting authorizations for beginning microbreweries. In light of the brewery type segment, the brewery solutions market is fragmented into microbrewery and craft brewery. With considerable capital venture and vital arranging, one can begin and work this business effectively.

Frothman offer Brewing Solutions for Microbreweries india :Frothman as a brand was developed under reputable Sahara engineers in 2018.Frothman Microbrewery india -Designing and Manufacturing state of the Art Equipment for Alcohol . Beverage industry

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Microbrewery India – Frothman Brewing Solutions

A microbrewery or craft brewery is a brewery that produces small amounts of beer, typically much smaller than large-scale corporate breweries, and is independently owned. Such breweries are generally characterised by their emphasis on quality, flavour and brewing technique.

 Let’s talk about A Microbrewery in India :

Microbrewery india is the term , that is not  so much popular due to our different culture and traditions of our india and even due to strange laws and regulations. Be that as it may, these days, these microbreweries are picking up prominence as a few state Governments are permitting authorizations for beginning microbreweries. These microbreweries are basically resto-bars where one can devour new off-the-tap beer that has been blended in-house. The idea is new and now slanting in our nation. With considerable capital venture and vital arranging, one can begin and work this business effectively.

 Frothman offer Brewing Solutions for Microbreweries india :

Frothman as a brand was developed under reputable Sahara engineers in 2018. Frothman follows the legacy of its parent organization serving the Alcobev industry for past 24 years by providing state of the art designs in equipment and tank manufacturing based on top industry standards by amalgamation of best quality, reliability, after sales service and value.

Frothman Microbrewery india -Designing and Manufacturing state of the Art Equipment for Alcohol & Beverage industry.

India is projected to be the fastest-growing country in the brewery equipment market, due to the increasing investments by big beer manufacturers company for expansions in the region and rising demand for craft beer.In light of the brewery type segment, the brewery solutions market is  fragmented into microbrewery and craft brewery. Due to the rise in the number of microbrewery india, the demand for microbrewery equipment  is increasing, So today, the demand for equipment related to microbrewery is increasing worldwide.

Frothman brewing solutions help you to provide total brewing solution for all your requirements, thereby seamlessly integrating the microbrewery, Brew Pub and restaurant into your venture. We are highly experienced and skilled in serving services related to brewery solutions.

For More Details About Microbrewery India ->>

Frothman Brewing Solutions,

A division of Sahara Engineers

Address: Sahara Engineers, MIDC Ambad, Nashik, Maharashtra 422010

Phone: 099752 71119

Visit :www.frothmanbrewing.com

[goldwingsartsinstitute]

Rs 73 cr fraud at PNB, Indian Bank: CBI lodges case against seven | India News

Rs 73 cr fraud at PNB, Indian Bank: CBI lodges case against seven | India News

New Delhi: The Central Bureau of Investigation has registered a case against seven accused, including private firms, for perpetrating a fraud at Punjab National Bank (PNB) and Allahabad Bank in credit facilities and term loans to the tune of nearly Rs 73 crore during 2013. The CBI identified the accused as M/s S.R. Alcobev Pvt. Ltd, private company based at New Industrial Estate, Jagarpur,…

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‘Viiking Beverages leads the Indian beverage industry with our alcoholic and non-alcoholic brands’

Viiking Ventures Pvt. Ltd., incorporated in 2008, is a major conglomerate with business verticals ranging in FMCG products, hospitality, beverages, realty & infrastructure, fitness, entertainment, etc. Viiking Beverages, the company’s beverage arm, established in 2009 by actor Sachiin Joshi, Chairman of Viiking Venture Pvt. Ltd., has a distinctive range of both non-alcoholic and alcoholic beverages. The brands under Viiking Beverages are quite popular in India and are well received overseas too. Joshi conversed with Akshay Nayak in detail about Viiking Ventures’ and its beverage arm’s expansion plans in India and abroad.

Q. Being an actor by profession, what inspired you to enter into the hospitality industry?

Acting has always been my passion since I was a kid. However, business comes naturally to me. From the very beginning of my career, I had a keen eye on different aspects of a business like marketing, sales & distribution, company management, etc. I love to travel and see new places and stay in different types of properties. Hence, I decided that Viiking Ventures should also get into the hospitality segment of India.

Viiking Ventures’ hospitality vertical – Viiking Hospitality has some of the renowned brands such The Beatle Hotel– A 4-Star Business Hotel in Powai and also has successfully been able to get some of the international brands to India such as Playboy Lifestyle Ltd. and Planet Hollywood resorts.

Playboy Lifestyle Ltd. is Playboy’s sole license holder for all Playboy locations and formats in India. Planet Hollywood Resort, Goa is the second Planet Hollywood Resort in the World and is the first franchise to Goa.

Q. With setting the bar high for millennials by bringing Playboy Lifestyle & Planet Hollywood resorts in India, who is your target audience for your future expansion plans? What similar developments are you planning in the coming years?

We had signed a franchise agreement with Wyndham Hotel Group, which has a license agreement to franchise the Planet Hollywood brand in India. We also have an unconditional license to launch Playboy-branded clubs, cafes, lounges, pubs, beer gardens, hotels, signature events and merchandise in the country. For Playboy, we are targeting the urban metro audience whereas; the USP of Planet Hollywood is the ambience that we have created to attract national as well as international travellers. Going forward, we are looking at in process to open four more Plant Hollywood properties in India in the next one year.

We are delighted to have partnered with Dream Hotel Group and its dynamic team as this is another milestone to get an international brand in India. With Dream Hotel Group’s unprecedented growth and high-velocity expansion, we are looking to introduce new hotels and resorts to our existing portfolio in the coming years. India is among the fastest-growing economies and we are excited to take the hospitality industry in this country to new heights.

Q. Being so young and having entered the Alcobev industry early, what initial challenges & support did you come across to acquire and introduce various Alcobev brands in India?

Viiking Beverages is one of the leading beverage companies in India with a varied portfolio of alcoholic and non-alcoholic brands. Alcoholic brands that include Goa Kings Pilsner Beer, Goa Premium Beer, Go Kings Maxx – a lager strong beer, Royal Oak Premium Whiskey, SJJ XXX Vodka and XXX Vodka Mix whereas our non-alcoholic brands include XXX Energy Drink, Paani – Natural Mineral Water and Life – Packaged Drinking Water.

The liquor industry has been facing a huge amount of challenges because of the varied regulations and restrictions posed by the different states of the country. Another challenge that the industry faces is that of marketing the brand and products. There are steep regulations and restrictions when it comes to promoting alcoholic brands in India. When it comes to manufacturing of beer, the biggest challenge and an important factor to keep in mind is the quality of water available. Our beers are glycerin and gluten-free and are made using the highest quality of imported Hops. As for the other challenges involved is setting up a brewery as it includes government permissions, licenses and capital investment. The regulatory processes and policies also play an important role in setting up a new brewery, which varies from state-to-state in India. All these take up a lot of time, manpower, energy and investment before the business becomes operational.

Q. How flexible is the Indian Alcobev industry in India according to you? How are you looking to expand in this vertical in India?

A rapid increase in urban population is one of the key factors that is boosting and making the India alcohol market flexible. Traditionally, brown spirits have been targeted at the urban consumer. As such, increasing urban population coupled with factors such as increasing disposable income and growing preference for whiskies is expected to create avenues for growth of the alcohol market in India. As a result, the industry, I believe, will sharpen its focus on the premium part of the portfolio as they chase value rather than volume growth.

We already have a massive presence in India across more than 14 states currently and in the next few months we will be present pan India. For the next phase of expansion in India, we are looking at spreading our wings across the North Eastern Belt of India. We are also exporting our brands to the international markets of UAE, UK, Australia, Ivory Coast, Timor Leste and Nepal and are looking to expand our markets to the rest of the world as well.

Q. Which are the key markets & how are Tier-II & III cities serving as a market for Viiking Beverages? Which products are you trying to introduce in these regions?

The key markets vary from product to product. For example, the demand for our beers if high in Goa, Maharashtra and Delhi whereas with the launch of the new brandy we are looking to tap the southern parts of India as brandy is more favoured in that region. From an export point of view, we have been receiving very good response from Dubai, UK, USA and Australia.

[vyasgiannetti]

Design, Communication Trends in the Alcobev Industry

Addressing the elephant in the room — India is a dark market where alcohol brands have had to hide behind surrogates such as music, waters, and sodas for years in order to reach out to the audience. However, the tide is slowly changing.

Gone are the days where alcohol is associated with dingy-looking liquor stores adorned by dusty bottles or with men in ganjees seeking desi daaru and sale through store shutter windows late into the nights.

Today, as the taboo around alcohol starts to wear off, in new-age urban India the alcohol industry is also starting to shift dramatically at a fast pace. Drinking culture is becoming normalised and in fact flourishing; giving rise to brands innovating, finding newer ways to market themselves and actively engaging with their audiences.

Vyas Giannetti Creative is an advertising agency in India. Over the years, we have worked with a number of brands in this industry, to help them address various problems their brands have faced. From repositioning and branding exercises to marketing and communication, being one of the top advertising agencies in Mumbai, Vyas Giannetti Creative (VGC) has been able to help these brands across the board.

There are a number of emerging trends in design and communication for the alcobev industry and we’d like to demonstrate some of these through two of our projects -

1. Foster’s, one of the world’s leading beer brands, had trouble connecting with their audience when they launched in India. VGC helped position them for the local context and rolled out a holistic communication strategy, right from brand activation to product advertisements and much more.

2. TJ’s BrewWorks is a brand with a national ambition that opened its first microbrewery in Pune. With microbreweries being a relatively new concept in India, we needed to find a way to educate the audience about the concept of homebrewed beers to differentiate it from the standard beer. To do so, we strategically branded the company, created an environment and various elements within it that showcased the different types of beer on offer, developed communication and a whole lot more.

Now, let’s take a look at some of these trends we spoke about earlier.

Innovative Packaging:

When it comes to beer, most beer drinkers prefer a nice, cold one. Warm beer is despised by beer aficionados, the world over. But, how does one tell if your beer is cold enough to drink. 10 minutes in the refrigerator? 20 perhaps? There’s isn’t really a science or guide to getting this bit right.

              When Warm

To fix this, VGC had designed thermo-sensitive packaging a beer brand. The packaging would reveal a hidden element (like a mountain or the degree symbol, as depicted in the visual) when at or under the preferred temperature for consumption (anywhere between 4 to 7 degrees Celsius for a typical lager) and this element would disappear, when it was warm. This way, even before picking up a bottle or pulling it out of your fridge, you’d know that your beer was cold and ready to consume.

           When Cold

Immersive Experiences:

Today’s consumer prefers experiences over products (oh, that typical millennial mindset!). They are interested in engaging with their environment rather than just sitting around and having a drink. They like to get into the thick of things. So, when we set out to design the brewery, we wanted to create an experience that was definitely out of the ordinary, by making the whole place conversational and engaging the audience across all touch points.

                                           Beer Mood Swatch                         

         Revolving Beer Menu — For those that can’t make up their mind

                                      Conversational Table Mats

Our intent was to establish the brewery as a place that not only brewed beer but also brewed conversations, art, music, news and much more. So, from interactive table mats and coasters, where consumers could fill in answers to certain questions and win a ‘six-pack’ to a blackboard where people could draw or write about what was brewing in their lives, the whole space was designed to interact with the consumer. We even created a beer mood swatch so that consumers could pick a beer based on their mood. Even the menu was playful and interactive. All of this really helped bring alive the place and made it the preferred destination to get a brew.

                           The beer lounge model at an airport

                            The beer lounge adapted for a pub

We were also tasked with creating immersive beer lounges, which were aligned with the parent brand’s positioning; these would offer a customer maximum control over the brand experience while delighting their five senses and also help in driving in traffic. The beer lounges were designed to have chill pits, a bar area and a lounge area for people to relax and move around in. Created for people to actually chill in while getting some of their favourite beer, this model could also be replicated in public spaces and pubs all across the country, from airports to malls and more.

Engaging the audience:

As the mindset of the audience shifts and brands become more inclusive towards them (especially women, who make up a large share of their customer base), it is becoming increasingly important for alcohol brands to actively engage with their diverse target group across various touch points.

A universally simple way to do this is to use elements of humour in your communication. This can be across mainline communication, or in our (India’s case) across customer experience points.

Fun ‘O Clocks

Standees, Banners and Collaterals to bring alive the brand’s positioning

                                  Funny quips under bottle caps

Cheeky lines, punchy captions and engaging visuals are the norm. It helps make the brand more relatable and inclusive. Also, adding an element of fun, helps the brand stay buzzy and entertaining for the end consumer. From pubs to breweries and from experience design to ATL (restricted) communication we have used elements of fun across various places, to playfully engage & captivate our audience.

Compelling Associations:

Earlier, alcohol brands used to settle for being passive sponsors with their logos strewn all over a baseball field or cricket stadium. Today, a lot of brands are developing properties of their own, engaging with new audiences and chartering new paths for customer engagement. Associating alcohol with music however, is a no-brainer.

Invites and Communication for the stand-up event with Vir Das

Coasters with different messages that you could share with a friend or pass to a stranger to begin a conversation with

For one of our clients, we helped curate and create a unique (at the time) platform to associate the brand with — stand-up comedy. Back when stand-up comedy was at its nascent stage in India, we celebrated comedy through LOL evenings — a series of shows anchored by Vir Das, in pubs and bars across the country. This helped us establish the brand as an innovator that was doing something different.

Bringing the brand alive online:

The internet and social media are the perfect place to bring your brand alive. Especially in India, where brands are restricted in terms of mainline communication, the online channels have fewer restrictions, allowing brands to engage directly with their audiences.

Giving people the opportunity to share a talk about their favourite brew

A whole lot of merchandise and gear that could be won or purchased

The Result — A huge number of fans in an extremely short span of time.

For clients in the restricted space, the key is to make the communication engaging, impactful and fun. In fact, we did this at a time where social media marketing was still relatively new to India. From gifting & promoting merchandise to badges, exclusive content, contests and other engagements, the campaigns we created and executed, helped boost engagement and awareness of these brands.

As audiences become younger and as the media by which we engage with them becomes even more diverse, it is important for brands in the alcobev industry to find newer, innovative ways to engage with them, is our belief as an advertising agency in India.

From using cutting-edge technology, to crafting immersive experiences and engaging with talented creative agencies, brands are doing everything they can to stay ahead of the competition.

So, how can you increase your brand’s edge?

Well, watch this space or log on to our website — www.vgc.in for help with your brand or to just watch out for more emerging trends and techniques to tackle the ever-evolving alcohol market. We are one of the top advertising agencies in Mumbai.

Article as featured in Ambrosia India (The Magazine for the Alcobev Industry)

[drinksanddestinations]

  India’s only curated drinks fest, Agents Of Cheer, addresses the latest trends in the global and domestic drinks industry…

The dry days aren’t restricted to ‘Dry January’ anymore. The trend of skipping a few days or taking a break from consuming alcohol or total abstinence from alcoholic drinks is the latest shift in pattern that the global drinks community is witnessing at the moment.

So much so that the alcobev major Diageo has taken the pioneering step of investing into a brand like Seedlip, a sophisticated non-alcoholic distilled spirit, and has brought out two “ultra­-low” pre-­mixed gin and tonic sparkling beverages under its Gordon’s gin brand and also a a low­-abv botanical range for its Ketel One Vodka.

The non-alcoholic drinks space which had been overlooked for a long time is now gaining popularity thanks to the health conscious generation. And, interestingly as per the Spirits Business report, a YouGov poll to study the attitude towards low-alcohol beverages indicates that 7% of those questioned were already non-drinkers or preferred low-alcohol drinks. This poll also reveals that there were 22% chance of those aged between 18 to 34 to switch to either zero or low-alcohol alternatives soon.

At the third editon of India’s only curated drinks fest organised by Drinks & Destinaitons, Magic Cellar and Pointy Zebra at The A Club, Mumbai on 12th October, 2019 two such sessions are scheduled to take place with the experts from the industry . The speakers at the session (6.30 pm-7.30 pm) who will be addressing this particular trend are Aishwarya Nair Mathew, Wine Director, The Leela Group of Hotels, Shatbhi Basu, India’s most renowned Mixologist, Antoine Lewis, Food & Drinks Commentator and Host Radio One, Gauri Devidayal, Co-Founder – The Table and Magazine Street Kitchen and the session will be moderated by Sameer Malkani, Co-founder of FBAI (Food Bloggers Association India).

Speaking on the subject, Aishwarya Nair Mathew says, “The trend of low or no alcoholic drinks has been more en vogue lately due to a deep awareness of wellness coming into the lives of people now a days. Lifestyle patterns are changing and people are becoming more health conscious and we see a potential for growth in this particular sector. Market trends for low or non alcoholic spirits are gaining popularity amongst people who want to enjoy and adjust their habits according this well meaning introspection into living in a more holistic state of being”. Giving a few examples of some of the brands focusing on this category of spirits, she named Strykk non-alcoholic vodka (with a tag line “all the spirit, none of the alcohol”) , Ceder’s wild gin or Borrago a non-alcoholic distilled spirit that can be used like gin or vodka as a base for cocktails.

Even tonic water companies such as Franklin & Sons have come up with variants that could work as alternatives to alcoholic drinks. Specially, the dual-flavoured tonics such as pink grapefruit and bergamot, rosemary and black olives and infused sodas which can be enjoyed on it’s own.

Vikram Achanta, co-founder and CEO of the drinks portal www.tulleeho.com feels that drinking is a social experience and it makes little difference if it’s an alcoholic beverage you’re consuming or a non-alcoholic one. He adds, “One may not choose to drink for a variety of reasons, either cause one is abstemious or else linked to being possibly the designated driver for the evening or just not being in the mood. Either way any bar or restaurant, which wants to provide a complete experience for their guests, needs to ensure that there are enough options available, which provide as good an experience to a guest who is not imbibing as to the one who is. Their cause is being aided by a whole range of non-alcoholic drinks available, starting from a range of tonic waters, including flavoured ones, impending launch of flavoured sodas from various brands, and distilled non-alcoholic beverages like Seedlip”.

At the homefront we also have tonic water brands such as Svami Drinks who have consciously worked towards reducing the sugar content in their tonic varients keeping in mind the needs of the calroie conscious generation.

Then there are brands like UB Beer’s Kingfisher Radler, a non-alcoholic malt drink (by definition radler should have less alcohol) and Coolberg Beverages’ crafted zero-alcohol malt beer – Coolberg which are still testing the domestic market.

The idea behind most of these drinks are to offer the consumers an alternative choice to alcoholic drinks including cocktails which is also a growing category for the drinks market. Yangdup Lama, India’s renowned mixologist and bar owner is of the opinion that low calorie and low alcohol drink is the trend of the season and mixology is not far away when it comes to mixing drinks with low or no calorie alcohol. It surely is taking the mixology world by storm and is here to stay for long with the new age bartenders always looking for progressive alternatives to create new age cocktails.

Join us and interact with the speakers about this latest trend and what the future holds for these drinks at the weekend’s panel discussion during Agents Of Cheer Vol 3.

The other session is going to address HOW ‘CRAFT’ IS DRIVING TRENDS IN THE DRINKS MARKET (5.00 PM – 6.00 PM) with Panelists, Rohan Rehani, Co-founder & Benevolent Overlord at Moonshine Meadery, Shantanu Upadhyay, Co-founder & CEO, Kati Patang, Abhinav Rajput, Chief Operating Officer, Nao Spirits, Rohan Nihalani, Founder & CEO, Morgan Beverages and the session will be moderated by Rojita Tiwari, Co-founder Agents Of Cheer .

#TheCheerIsReal

Book your tickets to Agents Of Cheer here …

LOW-AND NO-ALCOHOL DRINKS TREND AND ALL THINGS CRAFTY AT AGENTS OF CHEER DRINKS FEST India’s only curated drinks fest, Agents Of Cheer, addresses the latest trends in the global and domestic drinks industry…

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Luxury Rigid Box Packaging

Find premium, eco-friendly packaging solutions. We specialize in sustainable materials, innovative designs, and exceptional quality.

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Digistik's customized digital labeling solutions

Digistik, a digital label solutions company with a manufacturing plant at Rai in Sonepat, Delhi NCR, is said to be 100% geared to delivering high-quality digitally customized branding labels to its clients. Digital printing technology is what differentiates it from the competition. With a state-of-the-art HP Indigo digital press, the production of high-value, short-run, and variable self-adhesive/pressure-sensitive labels is simplified.

A label printing company built from the ground up on a digital platform, Digistik is focused on delivering high-quality labels for competitively priced short and medium-run length orders, within 5-7 days of approval. Run by Harish Gupta, Digistik has established a dominant position in the market for high-value print products requiring variable data and imaging and high impact on the shelf.

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Digital labels printed at the Digistik plant in Sonipat. Photo PSA[/caption]

Starting in 2019 with an idea to serve small and medium-sized businesses across the country, the company works with the belief that every entrepreneur has the right to premium quality labels despite smaller order volumes. It is building a reputation as a ‘startup for startups.’

Digistik primarily manufactures labels and packaging for a variety of products in all industrial sectors. It is associated with many well-known FMCG, nutraceuticals, organic, and alcobev brands for customized labeling solutions in both roll and sheet form. “Product labels play a vital role in increasing brand visibility, and loyalty and help to establish a brand in the market. The label is one of the essential means of communication between the brand and the consumer,” says Priyanka Rathi, senior manager media and marketing at Digistik.

“The label market will grow in the coming years as it is driven by demand from end users in the pharmaceutical, food and beverage, and FMCG sectors. The industry is expected to grow at a CAGR of 4.5% between 2021and 2026. There is constant innovation happening in the industry such as smart labels, labels with exclusive personalized designs, and NFC technology. RFID and barcode labels are increasingly used in the logistics and retail industry. The whole scenario is pro-industry and definitely, the future seems bright,” according to Rathi.

[jbeer-en]

Alcobev companies hope GST, demonetisation and a regulatory flux have caused no lasting damage

#beer #PremiumMalts [Economic Times]Recently, John Distilleries, the 15-year-old maker of the home-grown Paul John range of premium whiskies and malts, raised an undisclosed investment from Sazerac, the largest family-owned spirits company in the US. In quick time, John Distilleries has made ...

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Parksons Packaging acquires Manohar Packaging

As was rumored in the industry for the past several days, and as announced in the financial press on 29 November 2021, Warburg Pincus-owned Parksons Packaging has acquired a 100% stake in Manohar Packaging. Both companies are headquartered in Mumbai, with Parksons Packaging owning six plants in five locations and Manohar Packaging having two plants including a new greenfield site in Punjab that started production before the onset of the pandemic. While Parksons Packaging is active in almost every FMCG monocarton segment, Manohar is a specialist in premium alcobev packaging.

The financial press says the deal is in the range of Rs 200 to 250 crore (approximately US$ 27 to 33 million). An interview on Zoom with managing director Siddharth Kejriwal and chairman Ramesh Kejriwal of Parksons Packaging confirms that the expected combined revenue of the merged company is expected to be Rs. 1,500 in the financial year ending 31 March 2022.

Parksons Packaging has six carton manufacturing plants in five locations – Daman and Chakan in Western India, two plants in Pantnagar in the North, Sri City in South India, and Guwahati in the Northeast, while Manohar Packaging has carton plants in Mapusa in North Goa and the new plant 17 kilometers west of Ambala in Punjab.

Aditya Patwardhan who has grown the family-owned Manohar Packaging and is its CEO will continue to be part of the management team in the enlarged Parksons Packaging. Patwardhan says, “We’ve always been good and it's time to become great. We look forward to this association and offering our clients the strongest platform for paper-based packaging that any Indian company can provide and is thus far unparalleled in the industry.”

Siddarth Kejriwal explains that while Parksons Packaging was acquired by Warburg-Pincus in April 2021, the global equity and investment firm is content with letting the Kejriwal family continue to drive the growth of the Indian monocarton business. Speaking about inorganic growth and the acquisition of Manohar Packaging, he said, “Parksons has a tradition of doing things differently and for us finding the right partner means looking for real synergy. We look for customer fit, location fit, culture fit, and most of all trust.”

He spoke further about the synergy between the two organizations, “Scalability is another factor that we look for when evaluating inorganic growth, and the new plant in Punjab can easily be scaled to four times its current capacity. The plant is located in a region with many of the biggest food and pharma players as well as alcobev. The real benefit is to the premium alcobev brand owners that Manohar brings closer to us, who will now be able to leverage our network of eight plants in every part of the country.”

Parksons Packaging is hopeful of bettering the Indian monocarton industry’s expected double digital growth in the 2022-23 financial year. Chairman Ramesh Kejriwal says that 20% growth is achievable for the combined company which would take the turnover to Rs 1,800 crores. With another K&B Rapida 7-color coater press ordered and expected to be installed before 31 March 2022, capacity addition and redundancy for the Punjab plant is already underway. He states, “We are aiming to reach Rs 2,000 crore in FY 2022-23 itself, which is achievable. And there is certainly no harm in being ambitious in our goals.”

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India’s largest liquor firm gets its first woman CEO Source | www-fortuneindia-com.cdn.ampproject.org | Anshul Dhamija Hina Nagarajan has been named as the new managing director (MD) and chief executive officer (CEO) of India’s largest liquor company, United Spirits Limited (USL), which is owned by British drinks giant Diageo, from July next year. With her elevation, she becomes the first woman to head the ₹28,500 crore-alcobev (alcoholic beverage) behemoth. And the industry is elated. “The first woman to lead India's largest liquor company is indeed symbolic and may bring a more positive narrative to the industry,” says Sanjay Jain, a financial adviser in the Indian spirits industry. “Calls for the bubbly only to see yet another capable, multifaceted leader take the challenge at the helm of a very visible company. And I like it,” adds Priya Chetty-Rajagopal, managing partner, Multiversal Advisory, a CXO search and advisory firm. Chetty-Rajagopal expressed hope that Nagarajan's elevation was done because she has a history of succes... https://humanengineers.com/wp-content/uploads/2020/12/HR-News-13.jpg https://tinyurl.com/yg6r2t48 https://humanengineers.com/indias-largest-liquor-firm-gets-its-first-woman-ceo/?feed_id=11382&_unique_id=60f0197709754

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‘Viiking Beverages leads the Indian beverage industry with our alcoholic and non-alcoholic brands’

Viiking Ventures Pvt. Ltd., incorporated in 2008, is a major conglomerate with business verticals ranging in FMCG products, hospitality, beverages, realty & infrastructure, fitness, entertainment, etc. Viiking Beverages, the company’s beverage arm, established in 2009 by actor Sachiin Joshi, Chairman of Viiking Venture Pvt. Ltd., has a distinctive range of both non-alcoholic and alcoholic beverages. The brands under Viiking Beverages are quite popular in India and are well received overseas too. Joshi conversed with Akshay Nayak in detail about Viiking Ventures’ and its beverage arm’s expansion plans in India and abroad.

Q. Being an actor by profession, what inspired you to enter into the hospitality industry?

Acting has always been my passion, since I was a kid. However, business comes naturally to me. From the very beginning of my career, I had a keen eye on different aspects of a business like marketing, sales & distribution, company management, etc. I love to travel and see new places and stay at different types of properties. Hence, I decided that Viiking Ventures should also get into the hospitality segment of India.

Viiking Ventures’ hospitality vertical – Viiking Hospitality has some of the renowned brands such The Beatle Hotel– A 4-Star Business Hotel in Powai and also has successfully been able to get some of the international brands to India such as Playboy Lifestyle Ltd. and Planet Hollywood resorts.

Playboy Lifestyle Ltd. is Playboy’s sole license holder for all Playboy locations and formats in India. Planet Hollywood Resort, Goa is the second Planet Hollywood Resort in the World and is the first franchise to Goa.

Q. With setting the bar high for millennials by bringing Playboy Lifestyle & Planet Hollywood resorts in India, who are your target audience for your future expansion plans? What similar developments are you planning in the coming years?

We had signed a franchise agreement with Wyndham Hotel Group, which has a license agreement to franchise the Planet Hollywood brand in India. We also have an unconditional license to launch Playboy-branded clubs, cafes, lounges, pubs, beer gardens, hotels, signature events and merchandise in the country. For Playboy, we are targeting the urban metro audience whereas; the USP of Planet Hollywood is the ambience that we have created to attract national as well as international travellers. Going forward, we are looking at in process to open four more Plant Hollywood properties in India in the next one year.

We are delighted to have partnered with Dream Hotel Group and its dynamic team as this is another milestone to get an international brand in India. With Dream Hotel Group’s unprecedented growth and high-velocity expansion we are looking to introduce new hotels and resorts to our existing portfolio in the coming years. India is among the fastest growing economies and we are excited to take the hospitality industry in this country to new heights.

Q. Being so young and having entered the Alcobev industry early, what initial challenges & support did you come across to acquire and introduce various alcobev brands in India?

Viiking Beverages is one of the leading beverage companies in India with a varied portfolio of alcoholic and non-alcoholic brands. Alcoholic brands that include Goa Kings Pilsner Beer, Goa Premium Beer, Go Kings Maxx – a lager strong beer, Royal Oak Premium Whiskey, SJJ XXX Vodka and XXX Vodka Mix whereas our non-alcoholic brands include XXX Energy Drink, Paani – Natural Mineral Water and Life – Packaged Drinking Water. The liquor industry has been facing a huge amount of challenges because of the varied regulations and restrictions posed by the different states of the country.Another challenge that the industry faces is that of marketing the brand and products. There are steep regulations and restrictions when it comes to promoting alcoholic brands in India. When it comes to manufacturing of beer, the biggest challenge and an important factor to keep in mind is the quality of water available. Our beers are glycerin and gluten-free and are made using the highest quality of imported Hops. As for the other challenges involved is setting up a brewery as it includes government permissions, licenses and capital investment. The regulatory processes and policies also play an important role in setting up a new brewery, which vary from state-to-state in India. All these take up a lot of time, manpower, energy and investment, before the business becomes operational.

Q. How flexible is the Indian Alcobev industry in India according to you? How are you looking to expand in this vertical in India?

Rapid increase in urban population is one of the key factors that is boosting and making the India alcohol market flexible. Traditionally, brown spirits have been targeted at the urban consumer. As such, increasing urban population coupled with factors such as increasing disposable income and growing preference for whiskies is expected to create avenues for growth of the alcohol market in India. As a result, the industry, I believe, will sharpen its focus on the premium part of the portfolio as they chase value rather than volume growth.

We already have a massive presence in India across more than 14 states currently and in the next few months we will be present pan India. For the next phase of expansion in India, we are looking at spreading our wings across the North Eastern Belt of India. We are also exporting our brands to the international markets of UAE, UK, Australia, Ivory Coast, Timor Leste and Nepal and are looking to expand our markets to the rest of the world as well.

Q. Which are the key markets & how are Tier-II & III cities serving as a market for Viiking Beverages? Which products are you trying to introduce in these regions?

The key markets vary from product to product. For example the demand for our beers if high in Goa, Maharashtra and Delhi whereas with the launch of the new brandy we are looking to tap the southern parts of India as brandy is more favored in that region. From an export point of view we have been receiving very good response from Dubai, UK, USA and Australia.

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Top Quality Beer Plant For Sale – Frothman Brewing Solutions

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