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#Ajrakh kaftan
jugalbandhi01 · 2 years
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nitnaya · 11 days
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Top 10 Ajrakh Printed Kurtis for a Stylish Look
Stylish Indian Kurtis: A Blend of Tradition and Modernity
Indian kurtis have long been a staple in the wardrobes of women who appreciate a blend of tradition and modernity. These versatile garments can be styled in various ways to suit different occasions, from casual outings to professional settings. Among the many types of kurtis available on Nitnaya., Ajrakh printed kurtis stand out for their unique and intricate designs. Let's explore the top 10 Ajrakh printed kurtis that will elevate your fashion game and seamlessly blend into your modern wardrobe.
Ajrakh Printed Kurtis: A Timeless Art Form
Ajrakh printing is a traditional art form that originated in the regions of Gujarat and Rajasthan in India. This ancient technique involves block printing with natural dyes, resulting in intricate patterns and rich colors. Ajrakh printed kurtis are known for their geometric designs, symmetrical patterns, and deep hues, making them a timeless addition to any wardrobe. These kurtis are not only a celebration of Indian craftsmanship but also a testament to the enduring appeal of traditional textiles in contemporary fashion.
Top 10 Stylish Ajrakh Kurtis for a Chic Look
Here are our top picks for Ajrakh printed kurtis that will add a touch of elegance and sophistication to your wardrobe:
1. Classic Ajrakh Straight Fit Kurti
This kurti features a straight fit, making it perfect for a sleek and professional look. The classic Ajrakh print in deep indigo and maroon hues adds a touch of traditional charm. Pair it with cigarette pants or leggings and minimalistic jewelry for an effortlessly chic office outfit.
2. Ajrakh Anarkali Kurti
The Ajrakh Anarkali kurti combines the elegance of the Anarkali silhouette with the intricate patterns of Ajrakh printing. This flowy and flared kurti is ideal for festive occasions and can be paired with churidar pants and statement earrings for a stunning look.
3. Ajrakh A-Line Kurti
The A-line kurti is a versatile piece that can be dressed up or down depending on the occasion. The Ajrakh print adds a unique touch to this classic silhouette, making it a must-have for any fashion-forward wardrobe. Pair it with palazzo pants and a statement necklace for a chic ensemble.
4. Ajrakh High-Low Hem Kurti
The high-low hem kurti is a modern take on traditional Indian wear. The asymmetrical hemline adds a contemporary twist to the classic Ajrakh print, making it a stylish choice for casual outings. Pair it with skinny jeans and ankle boots for a trendy look.
5. Ajrakh Kaftan Kurti
The kaftan kurti is known for its loose and comfortable fit, making it perfect for relaxed and casual occasions. The Ajrakh print adds a touch of elegance to this laid-back silhouette. Pair it with leggings and flats for a comfortable yet stylish outfit.
6. Ajrakh Angrakha Kurti
The Angrakha kurti features a wrap-around style that is both flattering and stylish. The Ajrakh print enhances the beauty of this silhouette, making it a great choice for festive events and celebrations. Pair it with churidar pants and jhumkas for a traditional yet trendy look.
7. Ajrakh Kurti with Bell Sleeves
Bell sleeves add a playful and feminine touch to any kurti. The Ajrakh print on this kurti makes it a unique and eye-catching piece. Pair it with straight pants and hoop earrings for a fun and fashionable outfit.
8. Ajrakh Kurti with Front Slit
The front slit kurti is a bold and stylish choice for those who like to make a statement with their fashion choices. The Ajrakh print adds a traditional touch to this modern silhouette. Pair it with palazzo pants and high heels for a glamorous look.
9. Ajrakh Kurti with Mandarin Collar
The mandarin collar kurti is a sophisticated and elegant piece that is perfect for professional settings. The Ajrakh print adds a touch of traditional charm to this sleek silhouette. Pair it with cigarette pants and minimalistic jewelry for a polished office outfit.
10. Ajrakh Kurti with Asymmetrical Hem
The asymmetrical hem kurti is a trendy and stylish choice for those who like to experiment with their fashion. The Ajrakh print adds a unique touch to this contemporary silhouette. Pair it with leggings and ankle boots for a chic and modern look.
Styling Tips for Ajrakh Printed Kurtis
Here are some styling tips to help you make the most of your Ajrakh printed kurtis:
Pair your Ajrakh kurti with contrasting bottoms for a balanced and stylish look.
Opt for minimalistic jewelry to let the intricate Ajrakh print take center stage.
Choose footwear that complements the overall look, such as flats for casual outings or heels for a more formal setting.
Experiment with different silhouettes and styles to find the one that best suits your body type and personal style.
Conclusion: Embrace the Timeless Elegance of Ajrakh Printed Kurtis
Ajrakh printed kurtis are a beautiful blend of traditional craftsmanship and contemporary fashion. With their intricate patterns and rich colors, these kurtis can elevate any wardrobe and add a touch of elegance to your everyday outfits. Whether you're dressing up for a festive occasion or looking for a chic office outfit, Ajrakh printed kurtis offer a versatile and stylish option. Embrace the timeless elegance of Ajrakh printed kurtis and make a fashion statement that celebrates the rich heritage of Indian textiles.
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indigoprintedkurti · 2 months
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5 Benefits of Shopping for Designer Clothes for Indian Women Online
If you are fascinated by designer kaftan kurtis, dresses, straight kalamkari or ajrakh kurtis or the famous Angrakha or Anarkalis then you must have a shopping spree of Indian designer clothes exclusively created for women. The blessings of information technology and the internet have simplified the hassle of shopping from retail stores.
In the presence of so many world-class designer showrooms online, you can easily explore the available fresh collections of ethnic tops for women to ghagras, kurtis and other apparel they have in store to showcase.
Here are the five benefits of shopping for designer clothes for Indian women online—
Top Indian and South Asian designers reputed for designing exclusive variants of Indian traditional apparel for women have appeared online. To stay on the edge, they have also embraced the online platforms to promote their business by connecting with their followers. Signing up for the newsletters after visiting some of your chosen designers will help you to receive the latest updates in their collections before the seasons and wedding seasons, festivals etc.
Before buying a printed anarkali dress from the house of any reputed designer, explore the variety they have in their collections. Despite the designers, finding the top brands selling their exclusive range of ethnic women’s clothes are found at premium stores of Vishnu, boasts for exhibiting a big collection of dresses, kurtis, lehengas, co-ord sets, and exclusive block prints and ajrakh kurta collections.
When it comes to discounts or buying designer clothes at a competitive price range, online shopping is the ultimate way to grab the deals. You can also enjoy utilizing the coupon codes or cash-back offers to save more on each and every purchase you make from a certain store or designer.
Online shoppers enjoy the benefit of exploring the fresh collections that the designers showcase remembering the seasons. If you have a December wedding then the fall collections of wedding lehengas or sarees might entice you and the winter series unleashes. In comparison to the fall collections, the winter collections of designers are more flamboyant with lots of reds, yellows, peaches and navy blues.
Check out the trending ajrakh, Madhubani, and kalamkari dresses from the videos shared by the top designers before thinking about buying the pieces. Watch the fashion shows they share while unveiling the latest collections to enlighten their clients with the unique exposition of dresses they have with them. Even if you prefer following the style statement of any of your chosen celebrities then also, checking out the dresses before making the purchasing decision is essential via blogs, vlogs, channels of the designers and social media.
Even if you’re not purchasing the kurtis or any traditional dress from the designer because of the budget constraint, buying the similarly designed kurtis or dresses is possible from various online sellers exhibiting the finely embellished wedding lehengas to festive kurti sets for women of all ages.
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kasturicreations · 7 months
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Embrace Timeless Elegance with the Ajrakh Handblock Pure Cotton Kaftan Dress
Discover the epitome of sophistication and tradition with the Ajrakh Handblock Pure Cotton One Piece Kaftan Dress available at kasturicreations.com. Crafted with exquisite attention to detail, this kaftan dress showcases the intricate artistry of Ajrakh handblock printing, a traditional craft rooted in Indian heritage. Made from pure cotton, it offers unparalleled comfort and breathability, making it ideal for any occasion, from casual outings to special events. Elevate your wardrobe with this timeless piece that seamlessly blends tradition with contemporary style.
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consiliamea · 8 months
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           CONSILIA MEA is a women’s clothing store that offers dresses,  shrugs, wrap dresses, kaftans, jumpsuits, lehengas, and much more. Our women’s clothing store’s products are made with high-quality materials and are designed to be comfortable to wear.
     Our online journey started through Facebook and WhatsApp. Due to the response from customers all over India, we plan for an online clothing store. Going with the fashion trend is now very popular. Fashion is a type of clothing or accessories you wear.
 ABOUT OUR PRODUCTS
 We want our clothes to be durable to last more than a couple of seasons. We want our clothes to feel comfortable to wear.. When assessing the fabric of a garment we look for two separate things, the quality of the fabric itself and how suitable the fabric is for that particular item. Our clothing store’s design is unique. 
    We use comfortable clothes for our products, also we follow the trends. Nowadays ajrakh and hakoba printed clothes are very popular. Ajrakh is a block-printed textile that is resist dyed using natural dyes including indigo and madder. We use pure cotton fabric for ajrakh printed dresses that give you a comfortable to wear and trendy look
   Mostly we use pure cotton for casual wear. Our hakoba digital printed pure cotton dresses are unique and evergreen designs. Nowadays long shrugs are very popular. Our shrug will look utterly fashionable and comfortable to wear. Our gowns give you an elegant look. Pure georgette is mostly used for gowns.
        Our ready-to-wear sarees are made with pure georgette. We have a wide variety of pleated skirts. Mostly we use organza and georgette fabric for pleated skirts. For anarkali kurtas mostly we use pure cotton and georgette fabrics. Our semi-stitched tissue silk lehenga gives you a very traditional look and it is very budget-friendly. 
     We use only silk organza fabric. Silk organza is a thin sheer fabric woven in a very low density. Our summer clothes are made with pure cotton fabric. Our white outfits give a trendy and elegant look. We also have vacation clothes and work wear. This unit sell the products through those shops .
ABOUT THE ACTIVITY
  The main activities include buying materials in bulk and stitching them and distributing them at a very reasonable price. We have online and offline clothing stores.   Our  clothing store is located at trivandrum. There are great numbers of readymade garments shops functioning well in town and nearby places.Our unit sells products through those shops.
EMPLOYMENT
We employ   many people directly and indirectly  . In future the company will create more jobs and reduce the unemployment there to some extent.
      REFUND AND RETURNS POLICY
                               Once your return is received and inspected, we will send you an email to notify you that we have received your returned item. We will also notify you of the approval  of your refund. If you are approved, then your refund will be processed, and a credit will automatically be applied to your credit card or original method of payment, within a certain amount of days.The refund will be processed to your original payment method within 2-5 days
SHIPPING POLICY
Once shipped, the products should reach you anywhere between 2 to 7 business days. If you do not receive your package within the time indicated by the transporter, for whatever reason, please do call or email us and we will do our best to see that you receive your product at the earliest. However, Consiliamea shall not be held liable for delays beyond our control.
Terms of Delivery
Consiliamea partners with third party logistic service providers in order to effectuate Product delivery to Users (“Logistic Partners”). Details of the Logistic Partner who will be processing the delivery of the purchased Product(s) will be provided to the User upon the purchased Product(s) being handed over to the Logistic Partner by us. The User will also be provided with an approximate days of delivery of the purchased Product on the order confirmation page.
We aims to provide its services through the Platforms and ensure the delivery of its Products all across India, currently, we have a select list of areas where delivery can be undertaken. At the time of placing an order for purchase of Products on the Platforms, Users are required to enter their pin-code details to verify if deliveries can be carried out in their areas. If the area where the User wishes that the purchased Products be delivered is not within our limit, recognized delivery network, we will not be able to process the order further.
Prior to making payments on the Platforms for the purchase of Products, the User will be prompted to provide a shipping address. While entering shipping address details, the User should ensure to provide correct, complete and accurate information along with sufficient landmarks in order to aid identification of the address. Any failure in delivering the purchased Products arising out of the User’s failure to provide correct, complete and accurate information shall not hold Consiliamea liable at any point in time.
A maximum of 3 (three) attempts shall be made to deliver purchased Products to the User. Should the User continue to remain unavailable after 3 (three) attempts, Consiliamea reserves the right to cancel the order pertaining to the purchased Products at its sole discretion. While Consiliamea shall make reasonable endeavours in ensuring that purchased Products are delivered to its Users in a timely manner, delivery may be delayed on account of:
logistical issues beyond Consiliamea’s control;
unsuitable weather conditions;
political disruptions, strikes, employee-lockouts, etc.;
acts of god such as floods, earthquakes, etc.; and
other unforeseen circumstances.
In such events of delay, Consiliamea shall make reasonable attempt at proactively intimating the User by writing to the User on his/her registered email account and/or mobile number. Consiliamea disclaims all liabilities that may arise on account of its failure to intimate the User of anticipated delays in the delivery of purchased Products on the Platforms. Further, Consiliamea shall be under no obligation to compensate the User for any mental agony or any tortuous claim that may otherwise arise on account of a delay in the shipment and delivery or use of the purchased Products.
OUR   PROMISES
SUPPORT 24/7
Contact us 24 hours a day, 7 days a week for your valuable queries.
FREE SHIPPING IN INDIA
We offer different delivery options and free shipping all over India.
100% SECURE ONLINE PAYMENT
We offer hassle free end-to-end encrypted and secure payments.
PRIVACY POLICY
When you purchase something from our store, as part of the buying and selling process, we collect the personal information you give us such as your name, address and email address.
When you browse our store, we also automatically receive your computer’s internet protocol (IP) address in order to provide us with information that helps us learn about your browser and operating system.
Email marketing: With your permission, we may send you emails about our store, new products and other updates.
CONSENT
How do you get my consent?
When you provide us with personal information to complete a transaction, verify your credit card, place an order, arrange for a delivery or return a purchase, we imply that you consent to our collecting it and using it for that specific reason only.
If we ask for your personal information for a secondary reason, like marketing, we will either ask you directly for your expressed consent, or provide you with an opportunity to say no.
How do I withdraw my consent?
If after you opt-in, you change your mind, you may withdraw your consent for us to contact you, for the continued collection, use or disclosure of your information, at any time, by contacting us at [email protected]  or mailing us at: KGP 166/B, A3 Enclave, 8th Stone, Karakulam, Thiruvananthapuram, Kerala, 695564
PAYMENT
. We   do not store your card data on their servers. The data is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS) when processing payment. Your purchase transaction data is only used as long as is necessary to complete your purchase transaction. After that is complete, your purchase transaction information is not saved.
Our payment gateway adheres to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover.
PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.
THIRD-PARTY SERVICES
In general, the third-party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us.
However, certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions.
For these providers, we recommend that you read their privacy policies so you can understand the manner in which your personal information will be handled by these providers.
In particular, remember that certain providers may be located in or have facilities that are located a different jurisdiction than either you or us. So if you elect to proceed with a transaction that involves the services of a third-party service provider, then your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located.
Once you leave our store’s website or are redirected to a third-party website or application, you are no longer governed by this Privacy Policy or our website’s Terms of Service.
LINKS
When you click on links on our store, they may direct you away from our site. We are not responsible for the privacy practices of other sites and encourage you to read their privacy statements.
SECURITY
To protect your personal information, we take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed.
AGE OF CONSENT
By using this site, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence and you have given us your consent to allow any of your minor dependents to use this site.
QUESTIONS AND CONTACT INFORMATION
If you would like to: access, correct, amend or delete any personal information we have about you, register a complaint, or simply want more information contact our Privacy Compliance Officer at [email protected]  or by mail at KGP 166/B, A3 Enclave, 8th Stone, Karakulam, Thiruvananthapuram, Kerala, 695564
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panoti · 1 year
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sakhibychandras · 2 years
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WOOD JEWELLERY 🤎 Earthy Exotic Extremely Versatile handcrafted wooden jewellery is great for Mix and Match ! wooden #bangles AJ-0096, AJ-18657 , AJ-18663 #hoopearrings AJ-U11312 . Get festive ready in these versatile stylish kaftans. Choose from pure silk , handcrafted Batik, Kanjeevaram, Ajrakh hand block printed and so many more… Shopinstore or Online anytime! . Sakhi Near YOU | Save the Date 🌸29,30 Hotel Quorum Mysuru . Get 10%off on everything* Get your 3rd Blouse Free use code “ Buy2Get1FreeBL” Get upto 70%off in SALE section Stay 6yards ahead with brand new sarees, designer blouse and jewellery. *discount not applicable on gold & silver jewellery Get your Complete Look fperfect blouse to beautiful jewellery and accessories door delivered! Shipping Worldwide .🛒 www.SakhiFashions.com .📲 +91 9900033636 | 08025252007 . #kaftan #kaftandress #kaftanbatik #batikkaftan #batik #indowestern #indowesternstyle #madeinindia #handcrafted #woodenjewelry #woodendesign #woodart #woodenjewellery #bangles #banglelove #statementjewelry (at SakhiFashions) https://www.instagram.com/p/Ci7uFiQvwce/?igshid=NGJjMDIxMWI=
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bhailionline1 · 3 years
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comelyns · 3 years
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Spruce up your trendy side with our all-new Block Printed Cotton Kaftan dress. This block printed kaftan is a perfect example of art mixed with comfort.
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brandkessa · 5 years
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𝐊𝐔𝐑𝐓𝐀 𝐏𝐀𝐍𝐓 𝐒𝐄𝐓 𝔈𝔱𝔥𝔫𝔦𝔠 𝔚𝔢𝔞𝔯 𝔞𝔱 𝔦𝔱𝔰 𝔅𝔢𝔰𝔱 ♥ Unique & Exclusive ♥ Red-Blue Ajrakh Kaftan-Pant Set Laden in an illustrious pure ajrakh print, is this glorious Kaftan and pant set, based on a modal satin fabric. In the enriching colours of this preppy red and Kashmir blue, the breeziness of this Kaftan makes it a rather delightful outfit for office wear. #kaftan #ajrak #modalsatin #ajrakh #printed #set 😍 Shop the Look 🌸💝 【𝟝% ᴄᴀꜱʜ-ʙᴀᴄᴋ ᴏɴ ᴏɴʟɪɴᴇ ᴘᴀʏᴍᴇɴᴛ】 【ᴄᴀꜱʜ ᴏɴ ᴅᴇʟɪᴠᴇʀʏ ᴀᴠᴀɪʟᴀʙʟᴇ*】 【ꜰʀᴇᴇ & ꜰᴀꜱᴛ ꜱʜɪᴘᴘɪɴɢ*】 【𝟟 ᴅᴀʏs ʀᴇᴛᴜʀɴ Or ᴇ𝕩ᴄʜᴀɴɢᴇ*】 【ꜱᴇᴄᴜʀᴇ ᴡᴇʙꜱɪᴛᴇ ᴄʜᴇᴄᴋᴏᴜᴛ】 Follow Us on Instagram @kessawear ❤️ WhatsApp 9873810050 or DM for more details Shop Now at www.kessawear.com Email to [email protected] #kessawear #kessa #kessacollection #womenclothing #womenclothingstore #indianwear #indianwears #womenethnicwear #indianthnicwear #indianwearlove #indiantraditionalwear #kurtasforwomen #ladieskurta #kurtis #kurtisonline #kurtislove #kurtipalazzo #kurtapalazzo #kurtapalazzoset #kurtipalazzoset #kurtiwithpalazzo #kurtiandpalazzoset #kurtipants (at Gurgaon, Haryana) https://www.instagram.com/p/B93vjm2p7bY/?igshid=6a6q5o06vabl
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aparnachallu · 3 years
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Hand-embroidered Formal, Dressy Light Georgette Kurti Evening Wear Tops for Party, Evening Wear.
Hand-embroidered Formal, Dressy Light Georgette Kurti Evening Wear Tops for Party, Evening Wear.
Hand-embroidered Formal, Dressy Light Georgette Kurti Evening Wear Tops for Party, Evening Wear. Classic Beadwork Georgette Dressy Formal Kaftan Kurti Top | Mirrorwork Original Antique Gorgeous Embroidered Choli | Linen Ghicha Silk Hand Block Printed Floral Sarees | Elegant Embroidered Kantha Stitch Silk Sarees | Fine Luxury Formal Silken Stoles | Ajrakh Printed Mashru Silk Stole &…
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jugalbandhi01 · 2 years
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cashonhomedelivery · 3 years
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Manvaar Tortilla Brown Handblock Mini Kaftan
Manvaar Tortilla Brown Handblock Mini Kaftan
Price: (as of – Details) Enhance your wardrobe with this beautiful Tortilla Brown Handblock midi kaftan with a breathable string attached there and detailed with tassels. Purely handcrafted ajrakh print in cotton fabric. Midi kaftanCottontye stringtassels
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indigoprintedkurti · 5 months
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5 Reasons to Shop for Branded Kaftan Kurta Set Online
South Asian countries experience humid weather until October arrives. Till then fashionable women here prefer wearing breathable clothes, particularly in summer-friendly fabrics such as cotton, linen, chanderi and pure silk. Among sarees, salwar sets, palazzo co-ords and so many variations, kaftans are nailing the women's fashion trend in India and surrounding countries. Buy a kaftan kurta set online after exploring more varieties than you can expect! You can wear kaftans created with tussar, silk, linen or cotton simply as a dress or you can pick a bottom preferably palazzos or 100% khadi pants to beat the humidity.
Here are the five reasons to shop for branded kaftan kurta set online—
More variations 
Are you fascinated to shop for a lovely ajrakh print kurta set online besides adding more indigo block printed kurtas to the cart? Then you have tasted the ease of shopping the finest quality kaftan dresses whether long or short online. Unlike the former days, shoppers are now enjoying the facility of exploring the top ecommerce destinations like Vishnu catering to them with the widest collections of kaftan kurti sets, dresses, and co-ord sets in various fabrics and price ranges.
Top brands at your disposal
The best thing to shop kaftan kurta sets online is the option to explore the virtual stores of the leading brands. More often the top brands provide jaw-dropping deals on their dresses from kaftan kurta sets to that Bagru print kurta that you pick. Download the shopping apps to check out the hot deals on the trending kaftans whenever you wish.
Extra discounted rates
Unlike the stores, shoppers receive more discounts on dresses online. For instance, the sanganeri kurta that you have seen at a retail store will cost much less online because the ecommerce stores save more on their establishment costs. Often the manufacturers sell directly via their online stores for which they can provide the kaftans or any other dress at quite a competitive rate that you can hardly imagine.
Hassle-free exchange 
The online stores offer easy exchanges. Though they provide maximum information in their product listings, they also assure zero-payment exchange to retain their customers. However, as a responsible buyer, you should have proper clarity of your body size and place the order of the kaftan kurta set or any other dress based on that information. Fortunately, many clothing ecommerce stores are now handled by AI that saves intricate data of their existing customers from body shape to preference of colours. Their recommendation is very helpful.
Pre-festival shopping spree from comfortable indoors 
Avoid the crowd of shoppers before any festival or wedding season, shop for the best collections of kaftan kurta sets online from the comfort of your home. You can not only save your money by availing of the jaw-dropping discounts but can stay away from pulling crowds and get a dress in the overcrowded shopping mall like winning a lottery!
These are a few reasons to purchase kaftan kurta sets online.
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kasturicreations · 7 months
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Discover Elegance: AJRAKH HANDBLOCK PURE COTTON ONE PIECE KAFTAN DRESS
Indulge in timeless elegance with the AJRAKH HANDBLOCK PURE COTTON ONE PIECE KAFTAN DRESS from kasturicreations.com. Crafted with utmost precision and care, this kaftan dress boasts intricate handblock prints, reflecting the rich cultural heritage of India. Made from premium quality pure cotton, it offers unmatched comfort and breathability, making it ideal for any occasion, whether it's a casual outing or a special event. The flowing silhouette drapes gracefully, flattering every body type with its one-piece design. Embrace versatility and style effortlessly with this exquisite kaftan dress. Elevate your wardrobe and make a fashion statement with this unique piece.
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net4news · 3 years
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How to make Indian fashion truly global?
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On the 75th Independence Day, what is the future of the Indian fashion identity globally. In 2015, Victoria and Albert Museum in London – the world’s leading museum of art and design – held its exhibition ‘The Fabric of India’. The idea was to give due credit to the thriving culture of fashion design, art and innovation in the textile traditions of our country. The opening exhibit (now obtained as part of their permanent archive) was an Abraham & Thakore saree from their Catwalk collection 2015, which was a gender-fluid collection based on womenswear inspired from menswear silhouettes and patterns. It was the classic English houndstooth woven as a double ikat sari styled with an ikat houndstooth shirt. The designer duo shares that only four sarees were woven which is one of the uniqueness of Indian textiles and a testament to true luxury and a painstaking craft. At a time, when we are fresh off or rather still in the midst of the famous or infamous – designer and fast fashion collab, and just in time for Independence Day, one wonders what is the global Indian fashion identity or legacy? A lot is being talked about the saree going global through this collaboration but fashion commentator Prasad Bidapa says that the global identity of India transcends the saree, which is not a garment that exports very well. “Today it’s more about textile and techniques that typify the handmade luxury of India the way designers like Abraham & Thakore, Rina Singh, Rajesh Pratap Singh and many others who command a limited but influential global following do. Even Issey Miyake in Japan uses the beautiful handlooms designed and produced in India by textile designer Asha Sarabhai for his collection he calls Haat, sold exclusively in Japan.” TEXTILE & TRADITION The textile traditions of India with its handwoven classics – be it Banarasis, kanjeevarams, ikats or just the good ol’ khadi – can be our handmade luxury offering to the world. But former fashion editor and writer Sujata Assomull says that India is already lending a lot to global fashion. While textiles of India are an obvious focus for most, she says that there’s also the legacy of drape, our legacy of colour, craftsmanship and embroidery. Recently, the Dior Haute Couture Autumn Winter 2021-2022 Show at the Paris Couture Week had a small Byculla connection as well. The show’s stunning backdrop — an installation drawing inspiration from French artist Eva Jospin – was created by the Chanakya Ateliers and the Chanakya School of Craft, Mumbai.
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(Dior's Maria Grazia Chiuri used a backdrop embroidered by Mumbai's Chanakya School of Art)Assomull says that the Indian influence is seen in the drapes at Alberta Ferretti or the embroideries used in Alexander McQueen, Gucci and Chanel, and many other luxury brands. Agrees designer Arpita Mehta who has made the craft of mirrorwork go global. “India has such a rich tradition and is so strong in its culture. Fashionwise, we have to promote an Indian aesthetic in some way or the other while interpreting it in a more contemporary way,” she says. Mehta, in the last four years, has seen the demand for quintessential India crafts and textiles go up. For her brand she has now started shipping to places like Mexico, Paris and Mauritius and not just to Indian audiences. Designer Anushree Brahmbhatt Parekh of Label Anushree says now the “Indian look” is easily recognisable even globally. “From our statement saree to our antique zardozi and colourful embroideries like phulkari, it takes one look to recognise a ‘Made in India’ signature. Today block prints and discharge prints are big in western prêt market,” she says. David Abraham of Abraham & Thakore – one of the most well-regarded Indian labels globally – says that we have to recognise the fact that we are one of the very few countries left that can still produce small lot, labour intensive, highly skilled craft and textiles. He adds, “And that is the true luxury in a world of growing mass consumerism and an antidote to the very real threats of environmental pollution, global warming and a growing understanding that we need to buy less, pay more for fashion that is more timeless, classic and responsible.” THE NEW INDIAN LUXURY Fusionwear with an Indian imprint is the way forward for Mehta. Her picks: a draped ruffle saree, a cape and kaftans and a jacket are no brainers. Abraham says, “With a history of unstitched clothing, we are limited in terms of silhouettes and cuts. So taking in western shapes/technology, we can juxtapose them with Indian fabrics, embroideries and craft techniques that can make them uniquely ours.” Agrees Bidapa, who says that the future belongs to the Indian designer who can offer Indian products to an international audience without necessarily making that a saree or salwar kameez. “Our designers need to create a vocabulary of design that appeals to diverse markets. Many Italian & French couturiers have for decades offered the embroidery and dyeing processes of India in their collections without once acknowledging their source being this country.” The lack of credit to Indian craftsmanship by global luxury houses is what bothers Assomull too. She says that so many fashion houses globally use Indian influences but we don’t get enough credit. “Even if it’s a French or American label, if work is done in India, India needs to get credit. A lot of labels may say Made in France but it’s just put together while most of the work is done in India.” Sanjev Marwaaha of Leffet says that each state of our country has its own unique identity in terms of weaves, designs and embroideries. “Where else in the world can you see this kind of diverse fabrics and weaves. I really think it hasn’t been explored enough and we have a lot to offer. Even our motifs are unique,” he says. A DISTINCT IDENTITY Assomull says that we need to ensure that the Made in India tag gets associated with beautiful, artisanal, and intricate work. “The global, fast and mass-produced fashion is not us. We are good at the luxurious, the slow more artisanal processes and something that we have done for centuries.” Agrees Marwaaha, who says that our prints are extremely unique, the printing techniques like block printing wherein the pressure of your hand determines the final clarity and colour of the print is an age-old art which is very Indian to the core. To add to this, we have the kalamkaris, ajrakhs, and bagrus which have their own unique identity. He says, “Indian prints in western silhouettes look simply exemplary and has infinite options to make its way in western fashion.”
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(Sabyasachi x H&M) For Abraham, who counts at 11:11, Tilla and Rajesh Pratap Singh as his personal favourites, the big idea is to be able to support and promote the small craftsperson and their skills. Bidapa recounts many brands who will make the cut for forging a global Indian fashion identity like Rina Singh of Eka, Pero, Urvashi Kaur, Rimzim Dadu, Vaishali Shadangule (recently showcased at the Paris Haute Couture Week), Gaurav Gupta and Akaaro are his personal picks. In fact he says that Sabyasachi’s tie up with H&M is a pointer towards how collaborative projects can work very well. “We in India were very blasé about his collection, saying that we’ve seen it all before, but we are not really the target market. I expect him to do very well in Europe and other markets as his work will be viewed as fresh and Indian in its concept and in its soul!” He says that the global Indian fashion identity is in the hands of our designers now, especially the younger generation to build brands that have the potential of becoming global sensations, the way the Japanese did when they started to sell at international markets. “The world needs to know and understand the luxury of Indian handloom and the various processes that are unique to our country.” And maybe then we will have an #indiancore in fashion. Source link Read the full article
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