#Acupuncture Clinic Montreal

[sportmedacu]

Sportmed Acupuncture is a prominent Acupuncture Clinic in Montreal. As a specialized acupuncture clinic, they offer a wide range of services to promote holistic health and well-being. If you are looking for a reputable acupuncture clinic in Montreal, Sportmed Acupuncture is a top choice. Their commitment to exceptional care, personalized treatment plans, and dedication to your well-being make them a reputable and reliable healthcare provider.

[attauxas]

Unlocking the Top Health Services in Canada

Canada boasts a plethora of top-tier Best health services in Canada that cater to the diverse needs of its residents. From advanced medical facilities to holistic wellness centers, the country offers a wide array of options to ensure optimal health and well-being. Let's delve into some of the best health services available in Canada, ranging from traditional medicine to cutting-edge treatments.

1. Leading Hospitals and Medical Centers

In Canada, access to world-class healthcare begins with its renowned hospitals and medical centers. Institutions like Toronto General Hospital, Vancouver General Hospital, and the Montreal Neurological Institute are globally recognized for their excellence in patient care, research, and medical education. Equipped with state-of-the-art technology and staffed by skilled healthcare professionals, these facilities provide comprehensive medical services across various specialties.

2. Integrative Health Clinics

Integrative health clinics offer a holistic approach to wellness by combining conventional medicine with complementary therapies. These clinics focus on treating the whole person, addressing physical, emotional, and spiritual aspects of health. Services may include acupuncture, chiropractic care, naturopathy, massage therapy, and nutritional counseling. By integrating multiple modalities, these clinics empower individuals to achieve optimal health and vitality.

3. Telehealth Services

In an era of digital innovation, telehealth services have emerged as a convenient and accessible option for healthcare delivery. Canadians can now access medical advice, consultations, and even prescriptions remotely through telemedicine platforms. This technology-driven approach not only enhances convenience for patients but also facilitates timely access to healthcare, particularly in remote or underserved areas.

4. Mental Health Resources

Recognizing the importance of mental health, Canada has made significant strides in expanding access to mental health resources and services. From counseling and psychotherapy to support groups and crisis hotlines, there are numerous avenues for individuals to seek help and support. Additionally, many healthcare providers now offer integrated mental health services as part of their primary care offerings, ensuring holistic care for patients.

5. Preventive Care Programs

Prevention is key to maintaining good health, and Canada offers a range of preventive care programs aimed at promoting wellness and disease prevention. These programs may include regular screenings, vaccinations, lifestyle counseling, and health education initiatives. By prioritizing prevention, individuals can proactively manage their health and reduce the risk of chronic diseases.

6. Specialized Treatment Centers

For those requiring specialized medical care, Canada is home to numerous treatment centers dedicated to specific health conditions. Whether it's cancer treatment centers, cardiovascular institutes, or rehabilitation facilities, these specialized centers offer expertise and resources tailored to the unique needs of patients. Access to cutting-edge treatments and clinical trials further enhances the options available to individuals facing complex health challenges.

7. Wellness Retreats and Spas

In addition to medical interventions, Canada offers an abundance of wellness retreats and spas where individuals can rejuvenate their mind, body, and spirit. From luxury resorts nestled in picturesque landscapes to rustic retreats offering immersive nature experiences, these wellness destinations provide a sanctuary for relaxation, rejuvenation, and self-care. Services may include yoga, meditation, spa treatments, healthy cuisine, and educational workshops.

Conclusion

In conclusion, Canada stands at the forefront of healthcare innovation, offering a diverse range of health services to meet the needs of its population. Whether it's world-class medical facilities, integrative health clinics, telehealth services, or preventive care programs, Canadians have access to comprehensive healthcare options that prioritize their well-being. By embracing a holistic approach to health and wellness, Canada continues to set the standard for excellence in healthcare delivery.

[acupuncturesinosante]

Why Choose Acupuncture During Pregnancy?

Acupuncture Treatment is the addition of excellent, filiform needles through the skin that explicitly focus on the body to control Qi. The filiform needles are strong, rather than the empty hypodermic needles the vast majorities are known all about and are generally made of treated steel; however, they can likewise be gold or silver. Research on the medical advantages of acupuncture is as yet restricted. Be that as it may, a few examinations found acupuncture is supportive for pregnancy-related cases.

What Are Pregnancy Support Treatments?

Pregnancy Support Acupunture Treatments, also known as Helped assisted reproductive technology (ART), is the routine treatment for infertility. For the most part, the achievement rate for individual meetings is not high, and numerous patients must undergo a few cycles. Numerous patients go to acupuncture to supplement ART to increase their odds of coming out on top. Numerous clinical preliminaries of acupuncture helping in vitro fertilization (IVF) have zeroed in on IVF-undeveloped organism move (ET). In a few complex cases, when even IVF support acupunture treatments can't be offered, acupuncture and Chinese spices can work on the patient's circumstances to arrive at a level at which ART can find lasting success.

Benefits Of Acupuncture In Pregnancy 

Indeed, even before you get that positive sign on a pregnancy test, you might consider trying acupuncture to assist you with conceiving. Scientists say that the ones who got acupuncture might be wise to richness mindfulness and a higher generally feeling of prosperity. They additionally noticed that this was just the beginning of exploration on the point.

There are different examinations on acupuncture and its capacity to assist with sickness and vomiting, both inside and outside pregnancy. One broad survey examined examinations on the excitement of the P6 pressure point massage point, additionally alluded to as the spleen channel. Point professionals accept that P6 influences the stomach-related framework. Members in pregnancy had additional help from acupuncture for sickness and vomiting than they did taking standard prescriptions.

The chemical relaxing slackens joints during pregnancy. Combine that with added weight as your body develops, and you might be dealing with nagging pelvic or back pain in the second and third trimesters. Acupuncture has been tracked down as compelling and ok for lower back pain in a review. Different throbbing painfulness and, surprisingly, close-to-home uneasiness can likewise be facilitated with acupuncture.

Final Words

Increased interest in acupuncture treatment during pregnancy is expected, to a limited extent, in certain specialists' cases and restricted research that the old practice can assist with improving ripeness in couples looking to consider. Different specialists and medical care suppliers have been recommending acupuncture to give pain help during and after labor and as a methodology for decreasing narcotic use. Numerous ladies are additionally turning to acupuncture to assist with alleviating everyday pregnancy afflictions.

Sino-Sante Acupuncture Clinic has been a leading acupuncture and chinese medical treatment clinic in Montreal, Quebec . We are dedicated to restoring your health to optimal state. If you are looking for a high quality acupuncture and chinese medicine, we are the one you can trust. Learn more about the therapy program, browse www.acupuncturesinosante.com. To schedule an appointment, call +1 (514) 638-93-38, it is available Mon-fri: 09:00 - 18:00; sat: 10:00 - 15:00.

[acupuncturecai-blog]

Acupuncture is particularly beneficial in the elimination of pain, particularly chronic pain. Common things that Acupuncture treats are neck and lower back pain, migraine headaches, sciatica, etc.

[redscbdoils]

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Cbd Products Near Me Cannabidiol Oil Near Me cover cbd oil products For Sale Near Me Buy Cbd Oil Near Pa manayunk roxborough community acupuncture (4001 main st, Philadelphia, PA 19127) is worth a visit, as well. Appointments are required, but they do offer cbd oil items in addition to a variety of health and wellness products and services,

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[debbiemcbride77-blog]

Microneedling Skin Rejuvenation

When you initially find out about Microneedling you will go to find out which is the best dermapen to buy. It sounds like some ancient, secret dermapen treatment revitalizing technique, used for centuries to smooth the skin of the abundant and also effective aristocracy in old Rome, Egypt or China. Rather of a tale, like bathing in milk - appealing, basic, and in fact effective - just to shed its energy in popularity with the ages as modern-day medicine brought us much more innovative, complex as well as costly cosmetic treatments. Nevertheless, although Microneedling is a merely great skin rejuvenator, it has actually really just been making right into the present "wonder" skin treatment it is today for the past 25 years or two!  

Microneedling dermapen for sale is just one of the best and most reliable workplace based skin rejuvenation treatments in cosmetic surgery today. This non-destructive, naturopathic-like therapy actually harnesses the skin's extremely own power to naturally revitalize, smooth as well as strengthen itself!

In the 1990's, Montreal plastic surgeon Dr. Andre Camirand came up with an interesting suggestion for treating troublesome facial marks - he camouflaged the marks by tattooing them with flesh-colored pigment! Imagine his shock when he uncovered that the scars gained substantial renovation in smoothness, monotony, and invisibility whether he used pigment in the tattoo needles or otherwise! Around this exact same time at a worldwide cosmetic surgery seminar South African skin doctor Dr. Des Fernandez revealed an unique needling "roller" he had actually developed for his people. He revealed cosmetic surgeons that for the very first time ever before they could reliably as well as effectively smooth out the penalty lines and creases around the lips (supposed "smoker's lines") with this needle roller alone - and also with some great long-lasting outcomes! No lasers, no chemicals, no shots, no surgical treatment. Just this interesting "needling" process coaxing the skin to tighten up and smooth on its own!

However it continued to be for clinical research study and also modern technology to catch up with all this as well as create the actual tools that would enable the doing of specialist degree clinical Microneedling in an extremely reliable, effective, reproducible as well as constant manner. That technology has actually shown up!

Pen-like gadgets, completely automatic and also adjustable for correct deepness as well as speed, are now used by qualified aestheticians around the world to execute professional clinical Microneedling in the workplaces of cosmetic surgeons today. Supertiny needles, much smaller sized than those utilized for Botox ® or fillers, are made use of to create acupuncture -like microscopic channels right into the skin. These microperforations are made to penetrate via the external, surface layer of the skin (the epidermis) into a slightly deeper layer (the dermis) just below. Absolutely nothing is in fact injected; the procedure is merely the needle activity itself which consequently promptly stimulates the dermis to release particular unique energetic biomolecules into the bordering skin. At an early stage, collagen manufacturing is jumpstarted right into high gear in response. Collagen is the main structural part of the skin giving firmness, body, form, volume, as well as overall level of smoothness. It is not hard to understand how improving collagen manufacturing, specifically in an area where it has been visibly doing not have, would lead to considerable renovations! 

Numerous dollars have been spent trying to obtain collagen right into the skin when seemingly all we had to do was encourage the skin to make even more by itself! There is also a burst launch of a number of crucial skin growth factors. The boosted flowing quantities of these development elements adds to skin smoothing as well as makes the skin softer too. These growth variables are likewise in charge of enhancing firmness and also tone by increasing the elastin material, which aids to tighten up and also snug up laxity in the skin. Physicians and also individuals alike love the concept of obtaining these good changes for the skin without the dangers of harsh chemicals (e.g. chemical peels), thermal damage/injury (e.g. lasers) or invasive surgical treatment(and also scars!). Quick, safe, as well as efficient, there is really very little of a healing or "downtime" to speak of with Microneedling - maybe 24-48 hrs of some soreness. Visible improvements in lines and also wrinkles with far better complexion can be seen in just 1- 2 weeks! Results as well as renovations will become much more evident in 3-4 weeks. In fact, after a series of Microneedling therapies the noticeable improvement enhancements in the skin actually proceed for some 6 - twelve month!

This treatment is removing in appeal because it so easy to have done and also supplies such pleasing results at minimal risk. Thinking about that it operates in a really natural type of way (with the body, not versus it) and that Microneedling is relatively low-cost compared to various other alternatives only contributes to its attraction. Yet there's even more: Microneedling can be executed with security on virtually any type of location of the body in addition to the face (e.g. back of the hands, or loose reduced abdominal, inner upper leg or arm skin) as well as any skin type (e.g. darkly pigmented or extremely thin skin). This is not real for virtually every other option. A speak with a board certified cosmetic surgeon as well as a qualified aesthetician is one of the most crucial primary step as well as finest method of exploring what Microneedling can accomplish for any kind of provided person.

[physiobalance-blog]

Acupuncture Clinic Montreal to Provide Complete Curative Physiotherapy Treatment

Find the details about the Neurofitness clinic, Ergotherapie clinic, Acupunture clinic montreal.

Of course all time the most common problems that you may face that is the back pain and it really irritates frequently. Pains are more dangerous and whenever it occurs you feel tired and you are not in mood to do any work at your home and outside also. Back pains always occur because of bad sitting posture, for heavy workload, lifting heavy objects and for bad sleeping posture too. You obviously seek the ways to sort out from this ache problem forever.

Many people would like to go with the physiotherapy option as you know that is the only the perfect alternative where you can visit and the dedicated teams of physiotherapy can get your problems away within few minutes. You may visit our Osteopath Leicester clinics and get very good treatment for your back pain. You won’t have to face any trouble and just with comfortable manner you will be provided various technical treatment as your back pains will be vanishes for permanently.

This is one type of ailment that once grips any part of your body so, it occurs problem of aches on the back and you can’t either sleep or sit properly. Even, the Neurofitness clinic that is too bad if grasp the body parts so, it completely harasses you throughout the day also. You even, need the treatment that can provide you relief and carrying awkward luggage may cause the back pains so, the perfect treatment you may obtain from our dedicated and qualified message therapists doctors as they will get the tests of your bones where exactly the pains occur. According to that the treatment will be precededexactly.

Not only the body pains even, wherever the pains you are facing in your body that can be cured if you come to us and get your treatment by our skilled physiotherapists. Such as often it seen there many adults as well as the younger also have the complaint regarding the Acupunture clinic montreal so, that headache can cause because of heavy cold, some wound or hurt, and others. In such condition the treatment for your severe headache also have by us where the technical process will be applied for your headache and you will be treated properly.

Thus, you should visit this place where you can find absolutely fantastic physiotherapy services that provide all types of physiotherapy treatment options. It is absolutely depending on you, what kind of physiotherapy service you would like to take it exactly.

[activesitting-blog]

Review on SpinaliS Apollo series chair for active sitting by a Canadian artist Brandy Saturley

SpinaliS Apollo series chairs for Active Sitting: https://www.spinalis-chairs.ca/spinalis-chairs/apollo/

"In 2014, I had a major surgery for cervical cancer and had difficulty getting my core muscles back and experienced numerous issues with back and neck pain. Between my job as a full-time artist (painter and photographer), old injuries and this surgery, I was struggling with neck stiffness and back pain. I am an active person and maintain my health through exercise, acupuncture, massage, chiropractic, but the thing that was causing me the biggest issue were the days I was working at my computer. I was looking for a solution and a more supportive chair, and I am happy to say that I found it with Spinalis. I have been using my Apollo chair since May 2017 and I must say it is the best chair I have ever owned. Not only has it helped with rectifying my posture as it pushes me upward and forward, it no longer allows me to lazily slouch while I am working. It is impossible to sit ‘badly’ in this chair and am at the point now where I am almost unable to tolerate other chairs, as most chairs have slant backs and offer limited to no lumbar support. The whole process from dealing with Zaneta, to ordering, to putting the chair together, was a breeze and a pleasure. Zaneta cares about her customers and has an undeniable passion for the product she represents. I would not hesitate to recommend the Spinalis chair to anyone who is looking for a healthier back and a healthier life. This chair is well worth the investment, it is an investment in your health and without it, you have nothing." says Brandy Saturley.

Source: https://www.facebook.com/brandy.saturley

Exploring the landscapes and popular culture of Canada, Canadian Visual Artist, Brandy Saturley

Brandy Saturley was born in Victoria, Canada in 1972. She is a prolific painter, travelling photographer, and multiple award winning Canadian artist. Saturley has exhibited in numerous solo and group exhibitions at art fairs, in public and private art galleries, and in unique corporate venues across Canada.

“In painting my goal is to create an initial visceral reaction and connection using something symbolically familiar that draws the viewer into the painting. As the viewer spends time with the painting the story unfolds as the details are discovered. Telling the story through the use of vivid colour and realistic details set on backgrounds of soft organic shapes and pattern. These paintings have been referred to as, 'Canadianism's on canvas or Canadian POP art'. I refer to my painting style as ‘Canadian Contemporary Realism’, formed using a narrative process. With my compositions I focus on symbolism, dynamic structure, and a bold use of colour to communicate the story. My compositions are influenced by historical art, flags, sportswear, design, native culture, and the details of nature.”

DIALOGUE & DISCUSSION: Saturley’s paintings of Canada, or ‘Canadianisms’, began to gain exposure through group exhibitions in Victoria and Vancouver, then through live painting demonstrations at Canada’s Sports Hall of Fame in Calgary, and in solo gallery shows in Edmonton and Victoria. The artwork has been written about and shared with many people through print, blogs, and websites including; Reader’s Digest: Our Canada Magazine, Forbes.com, AllHabs.net, Dennis-Kane.com, Puckstruck.com, GalleriesWest.ca, Canadianartjunkie.com, A Portrait of The Visual Arts in Canada, SALT Magazine, and Emboss Magazine. Paintings from this body of work have been purchased by the Colart Collection in Quebec. Saturley is also a contributing blog writer for ArtInCanada.com, and has written for ArtistsInCanada.com. Saturley's self-published works and portfolio are on file with ARTEXTE in Montreal, Canada.

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[archiebwoollard]

Optimized the Hell Out of Your Client’s AdWords Account? Don’t Drive More Traffic, Do This Instead

This is Dale (okay, it’s actually Corey, our Director of Campaign Strategy), but we’ll call him Dale for the sake of this post). Dale is the Manager of Paid Media at a local digital marketing agency.

Look at Dale’s face and tell me you don’t see yourself .

Dale is an AdWords wizard, so much so that he’s optimized his clients’ accounts to the point where he can no longer get a notable conversion lift.

He’s tried everything: changing bids, testing ads, adding negative keywords, sitelinks, geography targeting — but no matter what he tweaks, he’s unable to push beyond the dreaded conversion plateau.

Dale is stuck between a rock and a hard place; he can either ask his clients for more money to send more traffic to their not-so-specific site (rock), or he can keep banging his head against his desk (hard place, literally).

But wait, Dale! There’s another way — one that doesn’t result in head trauma. One that has the potential to supercharge your client’s ad spend and help you retain more clients (not to mention make you the hero of your agency and the envy of your co-workers — ooh la la).

That “other way” is to focus on the post-click experience.

What is the post-click experience and why should you care?

Before we define the post-click experience, we need to dissect what goes into a conversion rate.

A conversion rate is the result of three very important components coming together:

Your client’s offering (the thing or service they’re actually selling)

Your client’s industry

The surrounding marketing strategy (this is where you can have the biggest impact as an agency marketer)

The marketing strategy can further be broken down into pre- and post-click strategy. The pre-click experience is whatever happens before your client’s prospect clicks through on an ad — it’s what you’re already spending 80% of your day optimizing deep in the trenches of AdWords, Bing, Facebook, Twitter and Google Analytics. It’s all about getting people to the next stage in the funnel.

The post-click experience, on the other hand, includes whatever happens after your client’s prospect clicks through — everything from how accurately the landing page copy matches the ad’s promise to how well the page conveys the offer to how much the page asks of your visitors and whether the ask is aligned with the visitor’s current buyer stage.

You might be thinking, Cool, but this falls outside my job description. And you’d be right.

But let’s face it, if your agency is only focused on improving the ad experience, you’re drastically limiting the impact you can have on your client’s on-page conversion rates. Convincing your team to allocate time and resources to optimizing the post-click experience will result in converting more of those clicks you work so hard to get.

The image on the left represents the visitors that drop off after they click through your ad. However, allocating resources to the post-click experience via landing page optimization can help you drastically impact on-page conversion rates without increasing ad spend — more like the image on the right.

Focusing on the post-click experience (or where people land after an ad) won’t just increase on-page conversion rates. It can impact other metrics you’re trying to impact while optimizing in AdWords.

Here’s what I mean…

Let’s say your client is a Canada-wide alternative health clinic. Right now you’re running ads for each of its 18 locations, but your client has provided you with a generic, catch-all page on their website, to send all this ad traffic to. This generic website page lacks a clear call to action, and the copy doesn’t match the ads, which are hyper-targeted based on location and service.

Example of a generic, catch-all webpage, with your ad’s offer circled in red.

You know that a more targeted page would perform better, so you convince your agency to create several targeted landing pages instead. You create unique pages for each service this client offers (like massage therapy, homeopathy, and acupuncture )and drive very specific ads to these corresponding pages. You can even go as far as to use Dynamic Text Replacement to ensure the search intent is reflected from ad to landing page.

Example of a targeted landing page, with a single call to action and a headline which matches the ad copy.

In this case, by focusing on the post-click experience with dedicated landing pages, you’re indicating to the visitor they’ve made a “good click.” Your agency starts to notice an increase in on-page conversions, which results in lower cost per lead; you’re doing more with the same ad spend. But here’s the clincher: Your client’s AdWords Quality Score improves, thereby — wait for it — lowering CPC. (Insert mind-blown gif here.)

Virginia-based digital agency Workshop Digital did it. They were able to test their way up to 20-22% conversion rates — four times the leads their client was getting prior — without driving more traffic, but instead by allocating resources to the post-click experience.

What does focusing on the post-click experience look like?

The simplest and most impactful way to improve the post-click experience is to introduce landing page design and optimization as a service your agency provides.

The first step is to build dedicated landing pages for your client’s campaigns using best practices and insights about your client’s industry from the Conversion Benchmark Report. (This will take some collaboration with your client to determine which offers to roll out.)

The second step is to optimize your client’s pages to increase the conversion rate over time, like Workshop Digital did:

“We started testing everything from images to backgrounds, slideshows, videos, copy, headline placement, form placement, button placement. At first we just played around with what we thought would work. And we started slowly seeing improvements. Every landing page iteration we tested would get incrementally better.”

Optimize your client’s entire AdWords funnel, convert more prospects and lower your cost-per-acquisition with dedicated landing pages from Unbounce.

How to offer landing page optimization services at your agency

Working landing pages and optimization into your agency’s offering doesn’t have to be a mammoth task (we promise!).

Get everyone on board

We get it, there are a ton of people that need to buy into landing pages and optimization before your team can start running with it.

They’re like you; they need evidence that what you’re proposing will actually help the business, the bottom line or even just make their lives easier. Lucky for you, here are four reasons you can provide your team:

Build long-term relationships with your clients by launching and optimizing specific, targeted campaigns versus one-off, generic campaigns.

Unlock a new revenue stream for your agency (Montreal-based digital agency Webistry saw a 23% increase in revenue by offering landing pages and a 50% increase in average retainer fees by offering optimization services).

Get ahead of (or at least on par with) your competition, who might already be offering landing page and optimization services.

Improve your client’s AdWord’s Quality Score and break through the conversion plateau… basically impress the heck out of your client.

Price your services

Working landing pages and optimization into your pricing can be tricky, and what works for one agency may not work for the next.

Is landing page design a staple service of yours? Will you offer follow up, maintenance and optimization services? Or are landing pages simply an add-on that you’ll teach clients to maintain themselves? Here’s how a few successful agencies already do it:

Include landing pages in your retainer fee, like Utah-based Disruptive Advertising. They include landing pages in their pricing, whether their client uses it or not. (And guess what? 95% of their clients do use it.)

Charge your client for landing pages directly, like digital marketing agency Third Wunder, who establishes a flat fee and then makes additions based on the client’s needs, or Titan PPC, who charges a flat fee of around $500-$700 for a custom landing page.

Pitch it to your client

Getting your client on board is slightly different from getting your agency on board, although the premise is the same: Show them how it will improve their business. Here are a few points that might stick.

Sending ad traffic to your catch-all page with a high attention ratio is a waste of money. Dedicated landing pages, on the other hand, have an attention ratio of 1:1, and therefore a higher chance of conversion.

Landing pages increase ROI thanks to a principle called message match, whereby your ad copy matches your landing page copy.

You can keep upping your ad spend… or you can optimize what you’ve got. Landing pages compound PPC efforts so you can convert the traffic you’ve already got, versus paying for more traffic.

And for future clients, consider doing what Webistry does and don’t give clients the option. Landing pages and optimization are an essential part their offering, and help them get the best results for their clients.

Final thoughts

As a paid media manager, you may never have focused on the post-click experience… but it could make your job optimizing a ton easier.

Armed with the tools required to build and optimize your client’s ad-to-landing-page experience, your team will amplify your PPC efforts, impact the metrics that matter and, ultimately, impress and retain the people who matter the most: your clients.

from RSSMix.com Mix ID 8217493 http://unbounce.com/marketing-agencies/adwords-plateau-try-landing-page-optimization/

[zacdhaenkeau]

Optimized the Hell Out of Your Client’s AdWords Account? Don’t Drive More Traffic, Do This Instead

This is Dale (okay, it’s actually Corey, our Director of Campaign Strategy), but we’ll call him Dale for the sake of this post). Dale is the Manager of Paid Media at a local digital marketing agency.

Look at Dale’s face and tell me you don’t see yourself .

Dale is an AdWords wizard, so much so that he’s optimized his clients’ accounts to the point where he can no longer get a notable conversion lift.

He’s tried everything: changing bids, testing ads, adding negative keywords, sitelinks, geography targeting — but no matter what he tweaks, he’s unable to push beyond the dreaded conversion plateau.

Dale is stuck between a rock and a hard place; he can either ask his clients for more money to send more traffic to their not-so-specific site (rock), or he can keep banging his head against his desk (hard place, literally).

But wait, Dale! There’s another way — one that doesn’t result in head trauma. One that has the potential to supercharge your client’s ad spend and help you retain more clients (not to mention make you the hero of your agency and the envy of your co-workers — ooh la la).

That “other way” is to focus on the post-click experience.

What is the post-click experience and why should you care?

Before we define the post-click experience, we need to dissect what goes into a conversion rate.

A conversion rate is the result of three very important components coming together:

Your client’s offering (the thing or service they’re actually selling)

Your client’s industry

The surrounding marketing strategy (this is where you can have the biggest impact as an agency marketer)

The marketing strategy can further be broken down into pre- and post-click strategy. The pre-click experience is whatever happens before your client’s prospect clicks through on an ad — it’s what you’re already spending 80% of your day optimizing deep in the trenches of AdWords, Bing, Facebook, Twitter and Google Analytics. It’s all about getting people to the next stage in the funnel.

The post-click experience, on the other hand, includes whatever happens after your client’s prospect clicks through — everything from how accurately the landing page copy matches the ad’s promise to how well the page conveys the offer to how much the page asks of your visitors and whether the ask is aligned with the visitor’s current buyer stage.

You might be thinking, Cool, but this falls outside my job description. And you’d be right.

But let’s face it, if your agency is only focused on improving the ad experience, you’re drastically limiting the impact you can have on your client’s on-page conversion rates. Convincing your team to allocate time and resources to optimizing the post-click experience will result in converting more of those clicks you work so hard to get.

The image on the left represents the visitors that drop off after they click through your ad. However, allocating resources to the post-click experience via landing page optimization can help you drastically impact on-page conversion rates without increasing ad spend — more like the image on the right.

Focusing on the post-click experience (or where people land after an ad) won’t just increase on-page conversion rates. It can impact other metrics you’re trying to impact while optimizing in AdWords.

Here’s what I mean…

Let’s say your client is a Canada-wide alternative health clinic. Right now you’re running ads for each of its 18 locations, but your client has provided you with a generic, catch-all page on their website, to send all this ad traffic to. This generic website page lacks a clear call to action, and the copy doesn’t match the ads, which are hyper-targeted based on location and service.

Example of a generic, catch-all webpage, with your ad’s offer circled in red.

You know that a more targeted page would perform better, so you convince your agency to create several targeted landing pages instead. You create unique pages for each service this client offers (like massage therapy, homeopathy, and acupuncture )and drive very specific ads to these corresponding pages. You can even go as far as to use Dynamic Text Replacement to ensure the search intent is reflected from ad to landing page.

Example of a targeted landing page, with a single call to action and a headline which matches the ad copy.

In this case, by focusing on the post-click experience with dedicated landing pages, you’re indicating to the visitor they’ve made a “good click.” Your agency starts to notice an increase in on-page conversions, which results in lower cost per lead; you’re doing more with the same ad spend. But here’s the clincher: Your client’s AdWords Quality Score improves, thereby — wait for it — lowering CPC. (Insert mind-blown gif here.)

Virginia-based digital agency Workshop Digital did it. They were able to test their way up to 20-22% conversion rates — four times the leads their client was getting prior — without driving more traffic, but instead by allocating resources to the post-click experience.

What does focusing on the post-click experience look like?

The simplest and most impactful way to improve the post-click experience is to introduce landing page design and optimization as a service your agency provides.

The first step is to build dedicated landing pages for your client’s campaigns using best practices and insights about your client’s industry from the Conversion Benchmark Report. (This will take some collaboration with your client to determine which offers to roll out.)

The second step is to optimize your client’s pages to increase the conversion rate over time, like Workshop Digital did:

“We started testing everything from images to backgrounds, slideshows, videos, copy, headline placement, form placement, button placement. At first we just played around with what we thought would work. And we started slowly seeing improvements. Every landing page iteration we tested would get incrementally better.”

Optimize your client’s entire AdWords funnel, convert more prospects and lower your cost-per-acquisition with dedicated landing pages from Unbounce.

How to offer landing page optimization services at your agency

Working landing pages and optimization into your agency’s offering doesn’t have to be a mammoth task (we promise!).

Get everyone on board

We get it, there are a ton of people that need to buy into landing pages and optimization before your team can start running with it.

They’re like you; they need evidence that what you’re proposing will actually help the business, the bottom line or even just make their lives easier. Lucky for you, here are four reasons you can provide your team:

Build long-term relationships with your clients by launching and optimizing specific, targeted campaigns versus one-off, generic campaigns.

Unlock a new revenue stream for your agency (Montreal-based digital agency Webistry saw a 23% increase in revenue by offering landing pages and a 50% increase in average retainer fees by offering optimization services).

Get ahead of (or at least on par with) your competition, who might already be offering landing page and optimization services.

Improve your client’s AdWord’s Quality Score and break through the conversion plateau… basically impress the heck out of your client.

Price your services

Working landing pages and optimization into your pricing can be tricky, and what works for one agency may not work for the next.

Is landing page design a staple service of yours? Will you offer follow up, maintenance and optimization services? Or are landing pages simply an add-on that you’ll teach clients to maintain themselves? Here’s how a few successful agencies already do it:

Include landing pages in your retainer fee, like Utah-based Disruptive Advertising. They include landing pages in their pricing, whether their client uses it or not. (And guess what? 95% of their clients do use it.)

Charge your client for landing pages directly, like digital marketing agency Third Wunder, who establishes a flat fee and then makes additions based on the client’s needs, or Titan PPC, who charges a flat fee of around $500-$700 for a custom landing page.

Pitch it to your client

Getting your client on board is slightly different from getting your agency on board, although the premise is the same: Show them how it will improve their business. Here are a few points that might stick.

Sending ad traffic to your catch-all page with a high attention ratio is a waste of money. Dedicated landing pages, on the other hand, have an attention ratio of 1:1, and therefore a higher chance of conversion.

Landing pages increase ROI thanks to a principle called message match, whereby your ad copy matches your landing page copy.

You can keep upping your ad spend… or you can optimize what you’ve got. Landing pages compound PPC efforts so you can convert the traffic you’ve already got, versus paying for more traffic.

And for future clients, consider doing what Webistry does and don’t give clients the option. Landing pages and optimization are an essential part their offering, and help them get the best results for their clients.

Final thoughts

As a paid media manager, you may never have focused on the post-click experience… but it could make your job optimizing a ton easier.

Armed with the tools required to build and optimize your client’s ad-to-landing-page experience, your team will amplify your PPC efforts, impact the metrics that matter and, ultimately, impress and retain the people who matter the most: your clients.

from RSSMix.com Mix ID 8217493 http://unbounce.com/marketing-agencies/adwords-plateau-try-landing-page-optimization/

[sportmedacu]

Sportmed Acupuncture is a prominent Acupuncture Clinic in Montreal. As a specialized acupuncture clinic, they offer a wide range of services to promote holistic health and well-being. If you are looking for a reputable acupuncture clinic in Montreal, Sportmed Acupuncture is a top choice. Their commitment to exceptional care, personalized treatment plans, and dedication to your well-being make them a reputable and reliable healthcare provider.

[attauxas]

Unlocking the Top Health Services in Canada

Canada boasts a plethora of top-tier Best health services in Canada that cater to the diverse needs of its residents. From advanced medical facilities to holistic wellness centers, the country offers a wide array of options to ensure optimal health and well-being. Let's delve into some of the best health services available in Canada, ranging from traditional medicine to cutting-edge treatments.

1. Leading Hospitals and Medical Centers

In Canada, access to world-class healthcare begins with its renowned hospitals and medical centers. Institutions like Toronto General Hospital, Vancouver General Hospital, and the Montreal Neurological Institute are globally recognized for their excellence in patient care, research, and medical education. Equipped with state-of-the-art technology and staffed by skilled healthcare professionals, these facilities provide comprehensive medical services across various specialties.

2. Integrative Health Clinics

Integrative health clinics offer a holistic approach to wellness by combining conventional medicine with complementary therapies. These clinics focus on treating the whole person, addressing physical, emotional, and spiritual aspects of health. Services may include acupuncture, chiropractic care, naturopathy, massage therapy, and nutritional counseling. By integrating multiple modalities, these clinics empower individuals to achieve optimal health and vitality.

3. Telehealth Services

In an era of digital innovation, telehealth services have emerged as a convenient and accessible option for healthcare delivery. Canadians can now access medical advice, consultations, and even prescriptions remotely through telemedicine platforms. This technology-driven approach not only enhances convenience for patients but also facilitates timely access to healthcare, particularly in remote or underserved areas.

4. Mental Health Resources

Recognizing the importance of mental health, Canada has made significant strides in expanding access to mental health resources and services. From counseling and psychotherapy to support groups and crisis hotlines, there are numerous avenues for individuals to seek help and support. Additionally, many healthcare providers now offer integrated mental health services as part of their primary care offerings, ensuring holistic care for patients.

5. Preventive Care Programs

Prevention is key to maintaining good health, and Canada offers a range of preventive care programs aimed at promoting wellness and disease prevention. These programs may include regular screenings, vaccinations, lifestyle counseling, and health education initiatives. By prioritizing prevention, individuals can proactively manage their health and reduce the risk of chronic diseases.

6. Specialized Treatment Centers

For those requiring specialized medical care, Canada is home to numerous treatment centers dedicated to specific health conditions. Whether it's cancer treatment centers, cardiovascular institutes, or rehabilitation facilities, these specialized centers offer expertise and resources tailored to the unique needs of patients. Access to cutting-edge treatments and clinical trials further enhances the options available to individuals facing complex health challenges.

7. Wellness Retreats and Spas

In addition to medical interventions, Canada offers an abundance of wellness retreats and spas where individuals can rejuvenate their mind, body, and spirit. From luxury resorts nestled in picturesque landscapes to rustic retreats offering immersive nature experiences, these wellness destinations provide a sanctuary for relaxation, rejuvenation, and self-care. Services may include yoga, meditation, spa treatments, healthy cuisine, and educational workshops.

Conclusion

In conclusion, Canada stands at the forefront of healthcare innovation, offering a diverse range of health services to meet the needs of its population. Whether it's world-class medical facilities, integrative health clinics, telehealth services, or preventive care programs, Canadians have access to comprehensive healthcare options that prioritize their well-being. By embracing a holistic approach to health and wellness, Canada continues to set the standard for excellence in healthcare delivery.

[acupuncturesinosante]

How Acupuncture And Herbal Chinese Medicine Treatment Benefits

Acupuncture includes the addition of thin needles through your skin, a crucial focus on your body. A critical part of Herbal Chinese medicine, acupuncture is most usually used to treat torment. Progressively, it is being utilized for, by and large, well-being, including pressure on the board. Acupuncture and Herbal Chinese medicine Treatment makes insight a procedure for adjusting energy or life force progression.

Advantages Of Acupuncture And Herbal Chinese Medicine 

Whether constant pressure, genuine concerns, or imbalanced hormonal causes are behind your fluctuating state of mind and conceivable wretchedness, acupuncture can offer huge help. During and after applying acupuncture needles, your focal sensory system becomes invigorated and delivers endorphins and different synthetics that lift your mindset. The Chinese Herbal Medicine Treatment assists you with thinking all the more decidedly and upholds your body in warding off the harmful impacts of the condition of delayed uneasiness.

Our 21st-century approach to everyday life challenges the immune framework like never before. Since the immune framework is our most memorable line of real safeguard, its pragmatic and ideal working is critical. Acupuncture not just fortifies the immune framework to retaliate against diseases and other unsafe dangers to the life form, but it speeds up mending time too. One more capability of acupuncture is to adjust the immune capability that, when overactive, could prompt the advancement of different autoimmune illnesses.

Whether you require a physical or mental jolt of energy to battle weariness, acupuncture can offer colossal advantages in warding off depletion or cerebrum haze. By completely adjusting the body's energetic field, an ideal set-point can be reached, and all organs can work accurately. Therefore, you can encounter a condition of facilitating that considers a superior nature of rest and becoming torment free. Animating the proper brain processes increments actual endurance and limit concerning clear and helpful reasoning.

By supporting the solid working of the stomach-related framework and its organs, as well as the rebalancing of the possibly flawed vigorous fields, acupuncture can essentially treat all stomach-related framework issues. Whether it be intense gastrointestinal issues or extreme signs of ongoing long-haul issues that a poor person has been appropriately tended to, such as gallstones, or provocative illness, acupuncture and Chinese herbal medicine treatment can help.

Ordinary acupuncture meetings are entirely fit for battling occasional and other standard sensitivities. To support our bodies' normal invulnerability and self-recuperating skills, allergens are less inclined to unleash destruction, and the recurrence of assaults can likewise be reduced.

Final Words 

The prevalence of acupuncture is an old Chinese recuperating custom. The advantages of acupuncture are demonstrated by various logical examination results that presently name one of the most valuable and powerful elective techniques for prosperity and mending. Age-old Chinese insight sees the body as an assortment of enthusiastic fields, which considers an ideal energy stream if it's in a condition of well-being.

Sino-Sante Acupuncture Clinic has been a leading acupuncture and chinese medical treatment clinic in Montreal, Quebec . We are dedicated to restoring your health to optimal state. If you are looking for a high quality acupuncture and chinese medicine, we are the one you can trust. Learn more about the therapy program, browse www.acupuncturesinosante.com. To schedule an appointment, call +1 (514) 638-93-38, it is available Mon-fri: 09:00 - 18:00; sat: 10:00 - 15:00.

[acupuncturecai-blog]

For shoulder pain massage, sciatica pain relief and back pain massage we use hand techniques to massage the soft tissue muscles and tendons. We are available at Montreal NDG and its vicinity.

[maxslogic25]

Optimized the Hell Out of Your Client’s AdWords Account? Don’t Drive More Traffic, Do This Instead

This is Dale (okay, it’s actually Corey, our Director of Campaign Strategy), but we’ll call him Dale for the sake of this post). Dale is the Manager of Paid Media at a local digital marketing agency.

Look at Dale’s face and tell me you don’t see yourself .

Dale is an AdWords wizard, so much so that he’s optimized his clients’ accounts to the point where he can no longer get a notable conversion lift.

He’s tried everything: changing bids, testing ads, adding negative keywords, sitelinks, geography targeting — but no matter what he tweaks, he’s unable to push beyond the dreaded conversion plateau.

Dale is stuck between a rock and a hard place; he can either ask his clients for more money to send more traffic to their not-so-specific site (rock), or he can keep banging his head against his desk (hard place, literally).

But wait, Dale! There’s another way — one that doesn’t result in head trauma. One that has the potential to supercharge your client’s ad spend and help you retain more clients (not to mention make you the hero of your agency and the envy of your co-workers — ooh la la).

That “other way” is to focus on the post-click experience.

What is the post-click experience and why should you care?

Before we define the post-click experience, we need to dissect what goes into a conversion rate.

A conversion rate is the result of three very important components coming together:

Your client’s offering (the thing or service they’re actually selling)

Your client’s industry

The surrounding marketing strategy (this is where you can have the biggest impact as an agency marketer)

The marketing strategy can further be broken down into pre- and post-click strategy. The pre-click experience is whatever happens before your client’s prospect clicks through on an ad — it’s what you’re already spending 80% of your day optimizing deep in the trenches of AdWords, Bing, Facebook, Twitter and Google Analytics. It’s all about getting people to the next stage in the funnel.

The post-click experience, on the other hand, includes whatever happens after your client’s prospect clicks through — everything from how accurately the landing page copy matches the ad’s promise to how well the page conveys the offer to how much the page asks of your visitors and whether the ask is aligned with the visitor’s current buyer stage.

You might be thinking, Cool, but this falls outside my job description. And you’d be right.

But let’s face it, if your agency is only focused on improving the ad experience, you’re drastically limiting the impact you can have on your client’s on-page conversion rates. Convincing your team to allocate time and resources to optimizing the post-click experience will result in converting more of those clicks you work so hard to get.

The image on the left represents the visitors that drop off after they click through your ad. However, allocating resources to the post-click experience via landing page optimization can help you drastically impact on-page conversion rates without increasing ad spend — more like the image on the right.

Focusing on the post-click experience (or where people land after an ad) won’t just increase on-page conversion rates. It can impact other metrics you’re trying to impact while optimizing in AdWords.

Here’s what I mean…

Let’s say your client is a Canada-wide alternative health clinic. Right now you’re running ads for each of its 18 locations, but your client has provided you with a generic, catch-all page on their website, to send all this ad traffic to. This generic website page lacks a clear call to action, and the copy doesn’t match the ads, which are hyper-targeted based on location and service.

Example of a generic, catch-all webpage, with your ad’s offer circled in red.

You know that a more targeted page would perform better, so you convince your agency to create several targeted landing pages instead. You create unique pages for each service this client offers (like massage therapy, homeopathy, and acupuncture )and drive very specific ads to these corresponding pages. You can even go as far as to use Dynamic Text Replacement to ensure the search intent is reflected from ad to landing page.

Example of a targeted landing page, with a single call to action and a headline which matches the ad copy.

In this case, by focusing on the post-click experience with dedicated landing pages, you’re indicating to the visitor they’ve made a “good click.” Your agency starts to notice an increase in on-page conversions, which results in lower cost per lead; you’re doing more with the same ad spend. But here’s the clincher: Your client’s AdWords Quality Score improves, thereby — wait for it — lowering CPC. (Insert mind-blown gif here.)

Virginia-based digital agency Workshop Digital did it. They were able to test their way up to 20-22% conversion rates — four times the leads their client was getting prior — without driving more traffic, but instead by allocating resources to the post-click experience.

What does focusing on the post-click experience look like?

The simplest and most impactful way to improve the post-click experience is to introduce landing page design and optimization as a service your agency provides.

The first step is to build dedicated landing pages for your client’s campaigns using best practices and insights about your client’s industry from the Conversion Benchmark Report. (This will take some collaboration with your client to determine which offers to roll out.)

The second step is to optimize your client’s pages to increase the conversion rate over time, like Workshop Digital did:

“We started testing everything from images to backgrounds, slideshows, videos, copy, headline placement, form placement, button placement. At first we just played around with what we thought would work. And we started slowly seeing improvements. Every landing page iteration we tested would get incrementally better.”

Optimize your client’s entire AdWords funnel, convert more prospects and lower your cost-per-acquisition with dedicated landing pages from Unbounce.

How to offer landing page optimization services at your agency

Working landing pages and optimization into your agency’s offering doesn’t have to be a mammoth task (we promise!).

Get everyone on board

We get it, there are a ton of people that need to buy into landing pages and optimization before your team can start running with it.

They’re like you; they need evidence that what you’re proposing will actually help the business, the bottom line or even just make their lives easier. Lucky for you, here are four reasons you can provide your team:

Build long-term relationships with your clients by launching and optimizing specific, targeted campaigns versus one-off, generic campaigns.

Unlock a new revenue stream for your agency (Montreal-based digital agency Webistry saw a 23% increase in revenue by offering landing pages and a 50% increase in average retainer fees by offering optimization services).

Get ahead of (or at least on par with) your competition, who might already be offering landing page and optimization services.

Improve your client’s AdWord’s Quality Score and break through the conversion plateau… basically impress the heck out of your client.

Price your services

Working landing pages and optimization into your pricing can be tricky, and what works for one agency may not work for the next.

Is landing page design a staple service of yours? Will you offer follow up, maintenance and optimization services? Or are landing pages simply an add-on that you’ll teach clients to maintain themselves? Here’s how a few successful agencies already do it:

Include landing pages in your retainer fee, like Utah-based Disruptive Advertising. They include landing pages in their pricing, whether their client uses it or not. (And guess what? 95% of their clients do use it.)

Charge your client for landing pages directly, like digital marketing agency Third Wunder, who establishes a flat fee and then makes additions based on the client’s needs, or Titan PPC, who charges a flat fee of around $500-$700 for a custom landing page.

Pitch it to your client

Getting your client on board is slightly different from getting your agency on board, although the premise is the same: Show them how it will improve their business. Here are a few points that might stick.

Sending ad traffic to your catch-all page with a high attention ratio is a waste of money. Dedicated landing pages, on the other hand, have an attention ratio of 1:1, and therefore a higher chance of conversion.

Landing pages increase ROI thanks to a principle called message match, whereby your ad copy matches your landing page copy.

You can keep upping your ad spend… or you can optimize what you’ve got. Landing pages compound PPC efforts so you can convert the traffic you’ve already got, versus paying for more traffic.

And for future clients, consider doing what Webistry does and don’t give clients the option. Landing pages and optimization are an essential part their offering, and help them get the best results for their clients.

Final thoughts

As a paid media manager, you may never have focused on the post-click experience… but it could make your job optimizing a ton easier.

Armed with the tools required to build and optimize your client’s ad-to-landing-page experience, your team will amplify your PPC efforts, impact the metrics that matter and, ultimately, impress and retain the people who matter the most: your clients.

from RSSMix.com Mix ID 8217493 http://unbounce.com/marketing-agencies/adwords-plateau-try-landing-page-optimization/

[racheltgibsau]

Optimized the Hell Out of Your Client’s AdWords Account? Don’t Drive More Traffic, Do This Instead

This is Dale (okay, it’s actually Corey, our Director of Campaign Strategy), but we’ll call him Dale for the sake of this post). Dale is the Manager of Paid Media at a local digital marketing agency.

Look at Dale’s face and tell me you don’t see yourself .

Dale is an AdWords wizard, so much so that he’s optimized his clients’ accounts to the point where he can no longer get a notable conversion lift.

He’s tried everything: changing bids, testing ads, adding negative keywords, sitelinks, geography targeting — but no matter what he tweaks, he’s unable to push beyond the dreaded conversion plateau.

Dale is stuck between a rock and a hard place; he can either ask his clients for more money to send more traffic to their not-so-specific site (rock), or he can keep banging his head against his desk (hard place, literally).

But wait, Dale! There’s another way — one that doesn’t result in head trauma. One that has the potential to supercharge your client’s ad spend and help you retain more clients (not to mention make you the hero of your agency and the envy of your co-workers — ooh la la).

That “other way” is to focus on the post-click experience.

What is the post-click experience and why should you care?

Before we define the post-click experience, we need to dissect what goes into a conversion rate.

A conversion rate is the result of three very important components coming together:

Your client’s offering (the thing or service they’re actually selling)

Your client’s industry

The surrounding marketing strategy (this is where you can have the biggest impact as an agency marketer)

The marketing strategy can further be broken down into pre- and post-click strategy. The pre-click experience is whatever happens before your client’s prospect clicks through on an ad — it’s what you’re already spending 80% of your day optimizing deep in the trenches of AdWords, Bing, Facebook, Twitter and Google Analytics. It’s all about getting people to the next stage in the funnel.

The post-click experience, on the other hand, includes whatever happens after your client’s prospect clicks through — everything from how accurately the landing page copy matches the ad’s promise to how well the page conveys the offer to how much the page asks of your visitors and whether the ask is aligned with the visitor’s current buyer stage.

You might be thinking, Cool, but this falls outside my job description. And you’d be right.

But let’s face it, if your agency is only focused on improving the ad experience, you’re drastically limiting the impact you can have on your client’s on-page conversion rates. Convincing your team to allocate time and resources to optimizing the post-click experience will result in converting more of those clicks you work so hard to get.

The image on the left represents the visitors that drop off after they click through your ad. However, allocating resources to the post-click experience via landing page optimization can help you drastically impact on-page conversion rates without increasing ad spend — more like the image on the right.

Focusing on the post-click experience (or where people land after an ad) won’t just increase on-page conversion rates. It can impact other metrics you’re trying to impact while optimizing in AdWords.

Here’s what I mean…

Let’s say your client is a Canada-wide alternative health clinic. Right now you’re running ads for each of its 18 locations, but your client has provided you with a generic, catch-all page on their website, to send all this ad traffic to. This generic website page lacks a clear call to action, and the copy doesn’t match the ads, which are hyper-targeted based on location and service.

Example of a generic, catch-all webpage, with your ad’s offer circled in red.

You know that a more targeted page would perform better, so you convince your agency to create several targeted landing pages instead. You create unique pages for each service this client offers (like massage therapy, homeopathy, and acupuncture )and drive very specific ads to these corresponding pages. You can even go as far as to use Dynamic Text Replacement to ensure the search intent is reflected from ad to landing page.

Example of a targeted landing page, with a single call to action and a headline which matches the ad copy.

In this case, by focusing on the post-click experience with dedicated landing pages, you’re indicating to the visitor they’ve made a “good click.” Your agency starts to notice an increase in on-page conversions, which results in lower cost per lead; you’re doing more with the same ad spend. But here’s the clincher: Your client’s AdWords Quality Score improves, thereby — wait for it — lowering CPC. (Insert mind-blown gif here.)

Virginia-based digital agency Workshop Digital did it. They were able to test their way up to 20-22% conversion rates — four times the leads their client was getting prior — without driving more traffic, but instead by allocating resources to the post-click experience.

What does focusing on the post-click experience look like?

The simplest and most impactful way to improve the post-click experience is to introduce landing page design and optimization as a service your agency provides.

The first step is to build dedicated landing pages for your client’s campaigns using best practices and insights about your client’s industry from the Conversion Benchmark Report. (This will take some collaboration with your client to determine which offers to roll out.)

The second step is to optimize your client’s pages to increase the conversion rate over time, like Workshop Digital did:

“We started testing everything from images to backgrounds, slideshows, videos, copy, headline placement, form placement, button placement. At first we just played around with what we thought would work. And we started slowly seeing improvements. Every landing page iteration we tested would get incrementally better.”

Optimize your client’s entire AdWords funnel, convert more prospects and lower your cost-per-acquisition with dedicated landing pages from Unbounce.

How to offer landing page optimization services at your agency

Working landing pages and optimization into your agency’s offering doesn’t have to be a mammoth task (we promise!).

Get everyone on board

We get it, there are a ton of people that need to buy into landing pages and optimization before your team can start running with it.

They’re like you; they need evidence that what you’re proposing will actually help the business, the bottom line or even just make their lives easier. Lucky for you, here are four reasons you can provide your team:

Build long-term relationships with your clients by launching and optimizing specific, targeted campaigns versus one-off, generic campaigns.

Unlock a new revenue stream for your agency (Montreal-based digital agency Webistry saw a 23% increase in revenue by offering landing pages and a 50% increase in average retainer fees by offering optimization services).

Get ahead of (or at least on par with) your competition, who might already be offering landing page and optimization services.

Improve your client’s AdWord’s Quality Score and break through the conversion plateau… basically impress the heck out of your client.

Price your services

Working landing pages and optimization into your pricing can be tricky, and what works for one agency may not work for the next.

Is landing page design a staple service of yours? Will you offer follow up, maintenance and optimization services? Or are landing pages simply an add-on that you’ll teach clients to maintain themselves? Here’s how a few successful agencies already do it:

Include landing pages in your retainer fee, like Utah-based Disruptive Advertising. They include landing pages in their pricing, whether their client uses it or not. (And guess what? 95% of their clients do use it.)

Charge your client for landing pages directly, like digital marketing agency Third Wunder, who establishes a flat fee and then makes additions based on the client’s needs, or Titan PPC, who charges a flat fee of around $500-$700 for a custom landing page.

Pitch it to your client

Getting your client on board is slightly different from getting your agency on board, although the premise is the same: Show them how it will improve their business. Here are a few points that might stick.

Sending ad traffic to your catch-all page with a high attention ratio is a waste of money. Dedicated landing pages, on the other hand, have an attention ratio of 1:1, and therefore a higher chance of conversion.

Landing pages increase ROI thanks to a principle called message match, whereby your ad copy matches your landing page copy.

You can keep upping your ad spend… or you can optimize what you’ve got. Landing pages compound PPC efforts so you can convert the traffic you’ve already got, versus paying for more traffic.

And for future clients, consider doing what Webistry does and don’t give clients the option. Landing pages and optimization are an essential part their offering, and help them get the best results for their clients.

Final thoughts

As a paid media manager, you may never have focused on the post-click experience… but it could make your job optimizing a ton easier.

Armed with the tools required to build and optimize your client’s ad-to-landing-page experience, your team will amplify your PPC efforts, impact the metrics that matter and, ultimately, impress and retain the people who matter the most: your clients.

from RSSMix.com Mix ID 8217493 http://unbounce.com/marketing-agencies/adwords-plateau-try-landing-page-optimization/