#AcademyAward-winningdocumentary

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2022 Special Olympics USA Games Logo, an inspiration to society

The 2022 Special Olympics USA Games "United O" Logo is the product of the hard work of nine different Special Olympics athletes. Each designed their own unique logo, which was used to inspire, and combined to form the final logo. This is their story.

For the first time in the organization’s 50-year history, the logo is inspired and designed by Special Olympics athletes. Athletes from across the country gathered for a three-day workshop in Orlando, where they joined forces with professional designers from Publicis Seattle, to provide the vision for the 2022 USA Games logo, as well as the primary color palette that explodes with life. “It is an honor to be part of the team that created the logo,” Special Olympics athlete Lee Savage said. “This was so important to us because the Special Olympics is such an important part of our lives. We are proud of the logo and hope it can be an inspiration to society.” Added Joe Dzaluk, president and chief executive of the 2022 Special Olympics USA Games: “This logo tells a story of how a combined passion for sports, perseverance and art can literally come to life on a blank canvas. These incredible athletes used their unique talents to inspire and design an iconic image for the 2022 Special Olympics USA Games brand, and it proved to be more meaningful than any of us could have ever imagined.” Pete Kearney, executive creative director, Publicis Seattle, stated: “We’ve always felt this was never our logo to create – it was the athletes’. We embraced that idea and empowered the talent, vision and passion of these spirited artists. We’re in the business of changing perceptions, and with this work, we’ve shown that creative power exists in each and every one of us.” Credits Advertising Agency: Publicis Seattle, USA President: Melissa Nelson Executive Creative Directors: Jason Lucas, Pete Kearney Creative Directors: Chris Campbell, Earl Wallace IV Sr. Art Director: Chad Ford Sr. Designer: Michelle Billings Copywriter: Kai Nedderson Head of Production: AJ Karim Executive Producer: Jen Allen Assistant Producer: Grace Gutierrez Group Account Director: Garth Knutson Account Supervisor: Pat Hutchinson Account Executive: Brooke Songey Project Managers: Nina Scarnici, Kurt Hartwig Studio Director: Ricky Fisher Sr. Print Producer: Molly Costin Special Olympics Athletes/Artists: Caroline Shin, Haley Waggoner, Lee Savage, Aarushi Pratap, Marta Paramo, Coby Fineran, Andrew Weatherly, Patrice Jetter, Mariah Gilbert Director: Rayka Zehtabchi Director of Photography: Sam Davis Editor: Sam Davis Assistant Editor: Tim Deters Design & Animation Company: Laundry Executive Creative Directors: PJ Richardson & Tony Liu Creative Director: Reza Rasoli Managing Director: James Sweigert Head of Production: Matthew Primm Producer: Dean Marchand Design: Reza Rasoli, Yoojin Seol, Teppei Maki, Ana Perez Lopez Animation: Reza Rasoli, Teppei Maki, Ramzi Hogan, Samantha Maurer, Ana Perez Lopez Audio Record: Push Button Productions Producer/Engineer: Yeosh Bendayan Producer/Engineer: Jon Ruhff Mix / Sound Design: Bart Radio Producer/Engineer: Bart Smith Tags: Publicis Seattle, Logo Design, United States, Sports, Special Olympics USA Games, Publicis, Academy Award-winning documentary, Orlando Read the full article