#22 official languages ​​of india

[pahalikhabar]

former indian cricketer ravichandran ashwin reignited hindi national language row again

Ravichandran Ashwin Hindi Official Language: Indian cricketer Ravichandran Ashwin has said goodbye to his cricket career a few days ago. Now he has once again come into the limelight because one of his comments regarding ‘Hindi language’ in a college event has become the cause of a big controversy. Addressing the students pursuing graduation, he said that Hindi is not the national language of…

[neuroticbookworm]

Engagement of QL Fandom in Indian Queer Media

I was tagged by @lurkingshan and invited to respond to an ask she received from @impala124 that noted the absence of India in the Asian queer media spaces and discussions, and questioned the reasons behind it. @starryalpacasstuff has also responded to it in a great post (check out the reblog additions for a treasure trove of Indian queer media recs), discussing, among many things, Korea’s culture export aiding their queer media ventures, access to Indian queer media, and the quality of Indian queer media. @twig-tea’s addition discussed the ease of access of Thai BLs via YouTube and how it prompted Korea and Japan to re-enter the genre.

My thoughts on Indian queer media are complicated and involve several detours to understand Indian media culture, its economic power, and how it navigates international viewership. For context, I am an Indian cinephile who grew up watching a wide variety of Indian media in terms of both language and genre. I naturally transitioned into watching Western content as globalization of the 2010s brought HBO and Comedy Central to Indian screens, and later sought out queer media, Asian media and Asian queer media on the internet.

Indian Media Industry - A Primer

I know there are a lot of countries right now that produce QL media, so I am gonna mainly consider Thailand, Japan, and Korea, the three countries most prolific with ql, for the purpose of this discussion. All of these countries, while regionally diverse, have managed to considerably homogenize in language and culture over the course of history and colonization. India, on the other hand, is still significantly and distinctly diverse in language, culture, religion, food, media styles, social norms, and on and on. India has 22 official languages and thousands of regional ones that are used in various capacities everyday. This diversity is then reflected in the media produced by India, with multiple powerhouse film industries dominating box offices simultaneously. Bollywood is the biggest one and obviously well known internationally, but Tamil, Telugu, Malayalam, Kannada, Punjabi, Bengali-language film industries are successful in their own right and consistently produce box office hits and self-sustain in the larger Indian media landscape. This makes domestic media highly regional in India. Even today, in the age of social media, it takes a box office success to the tune of hundreds of millions of rupees for a film to break out of its domestic audience and cross over into other Indian states.

This diversity has also led to the different industries developing media styles unique to them. I watched this video a while ago of a creator documenting his experience of dipping toes into Indian Cinema for the first time, and he ends up covering three movies from three different industries, because the pathos of each of them is so fundamentally different yet effective in their own ways. This diversity also applies to the television industry, both traditional cable TV soaps, and the modern shows made for streaming sites. And all of this, *waves hands*, presents a set of challenges like no other country faces for both Indian queer creators and Indian queer media audiences.

The Challenges for Creators

Since the Indian media industry is not a big monolith and is made up of multiple film industries, queer creators who are trying to get their foot in the door will face a unique uphill battle in whichever regional industry they’re trying to break into. And trying to research, learn, and understand each and every single one of them will take me and my non-existent research team years, so the simpler thing to do would be listing the factors that have worked for other countries to foster their media industries to produce QL content, and discuss if India could replicate them. The list goes like this:

Japan’s rich history in yaoi

Thailand’s use of BL as a soft power to promote tourism

Korea’s culture export via kpop and other media

While India does have religious mythology that discusses sex, gender and queerness, it is often subtext with a lot of intersectionality. Does Ardhanarishvara represent fluid gender, or a symbol of harmony, or both? The debates are endless. Japan’s yaoi roots are as deep as they are explicit. And this rich history could be why the Japanese domestic audience is open to queer media even when the country is still conservative.

Thailand’s rise as a major player in the QL industry is remarkable, but there is a case to be made that the country’s media industry was directly and indirectly boosted by the government’s interest in establishing revenue from tourism, and exporting culture to international audiences via food and media. While the revenue from tourism in India is substantial, the Indian economy is not built on it. And the Indian media industry is thriving and regularly makes bank with their already established content models, so the producers have a pretty low incentive to deviate and fund queer media.

I bet every coin I own that not a single one of us on this hellsite have successfully eluded the allure of Korean media in our lives. The Korean media industry is a well-calibrated machine that shall and will target every single human into funneling their time, attention and money into the Korean culture and economy. And I think queer creators looking to make queer content in Korea would’ve had good incubation in an industry that was looking to make as much content as possible. And once again, while Indian movies have significant international box office collections, that is not where the Indian media industry, and just India in general, makes its money. The priorities are just not the same. And to be perfectly honest, India is nowhere near the level of Korea at producing and exporting television shows to international audiences.

All of this is a long winded way of saying that the conditions required to foster a QL industry in India are not the same as what we have seen work so far from the other major players. And sadly no one has really figured out the winning formula yet.

These are just a few reasons, and I haven’t even discussed nepotism and how painful class mobility is in India, making it even harder for new queer creators to break into the industry. There’s a reason why movies with queer representation like Badhaai Do, Shubh Mangal Zyada Saavdhan, Ek Ladki Ko Dekha Toh Aisa Laga, and Kapoor & Sons all feature characters in the upper middle class or above. Hell, they’re even played by actors whose portfolio is already filled with daring and experimental roles, or by first- or second-gen nepo babies who would literally have nothing to lose from the potential backlash for playing a queer character. Poor, queer characters in Indian media have never been a part of a fluffy romance as far as I know. They are reserved for the gritty dramas where intersectionality of queerness, poverty, class and caste could be examined.

The Challenges for the Audience

And once again, all of this, *aggressively waves hands*, makes things harder for even the domestic audience to engage with Indian queer media, let alone international audiences. Kathaal - The Core, a 2023 Malayalam movie about a queer man in his fifties coming out of the closet and contesting in his village body elections, was a box office success in Kerala, and I can tell y’all with complete certainty that not many people outside of Kerala would’ve even heard of it. And this was not some small indie venture – in fact, the lead characters were played by Mammootty and Jyothika, who are both absolute legends in their own right in the South Indian film industry.

Super Deluxe was a 2019 Tamil-language black comedy film that tells four interwoven stories that run in parallel, and one of the stories is about a trans woman who, pre-transition, was married and had a son. She returns to her family as her post-transition self after years of disappearance, and the film engages in conversation around sex and gender, through the innocent questions of her young son. The movie is gorgeously made, and outrageously sharp and witty in its commentary on society’s views on sex, morality, religion and family. And once again, I don’t think it is well-known outside of the domestic and international award-circuit audiences it was promoted to (last I checked, it was available to domestic audiences on Netflix).

Sometimes, even the domestic audience might miss the queer representation in their regional media when it is indie enough to not get aggressively promoted. The Hindi-language anthology movie from Netflix, Ajeeb Daastaans (2021), featured a story where two women from different caste and social class meet at the workplace (the sapphic story, Geeli Pucchi, starts at 1:17:05, if anyone wants to check it out). It served biting commentary on the intersectionality of queerness, misogyny, caste and class. And once again, I’ve never found a person with whom I could discuss it with (other than my mom, with whom I watched it).

And sometimes, even when a massive show with queer representation is well promoted and well received by critics, it still manages to fly under the radar in Indian queer fandom spaces. Amazon Prime India spent a lot of coin on the show Made in Heaven (2019) – and it was worth it. The show follows the lives of two wedding planners, Tara and Karan. Karan is closeted (except to his close friends) for most of the show, but after he makes some powerful enemies in his line of work, he gets publicly outed, which puts him on the path of dealing with his family’s shades of acceptance, queer rights activism, and reconciling with an old friend. The car scene in episode 9 made me cry, and yet I’ve never read a word about this show from Indian QL fan blogs here on Tumblr.

Following every film and TV show that releases in one language, across all modes and platforms, and keeping an eye out for queer representation is hard enough. Doing it in multiple languages is downright impossible. And then personal preferences come into play. Personally, I enjoy nearly all genres of media, but I am primarily an angst monster, so I seek out and watch sad shit on the regular. All four examples I’ve listed in this section are good queer representations, but they are deeply sad, rage-inducing, heartbreaking and realistic. If one wanted to watch an Indian queer romance that’s inside the bubble, I’m not sure if they can even find one – I have certainly not come across any. Even the queer Bollywood movies designed for a box office run, paying homage to iconic Bollywood romance sequences, were still outside the bubble. When a niche audience like the QL fandom collides with a complex media-churning machine like the Indian media industry that is fundamentally not designed to cater to them, all we get is a lot of puzzled looks and question marks.

A Thought Experiment On The Future Of Indian QLs

Now that I have established the challenges, I want to engage in a little thought experiment – if we were to receive a steady stream of Indian QL content, what would it look like, and how can the fandom engage with it?

If we are looking for content from a stable production entity for Indian queer media, like Thailand’s GMMTV, Japan’s MBS Drama Shower, and Korea’s Strongberry, we would be waiting for a long time, at the very least a decade or two. What we could get are small indie queer shows like Romil and Jugal, squirreled away in a streaming platform exclusive to India and only accessible internationally via VPN. Another example is the list of sapphic shows @twig-tea shared with us a while ago, here. These are gonna be low budget, probably-not-great-quality shows reminiscent of early GMMTV.

Another variety of QL content we could get are the Bollywood queer romance films and TV shows. They will be cheesy and tropey and romantic, and might interact with the bubble, but probably mostly from the safety of an upper middle class setting. This means they would eventually run out of fresh perspectives they could tune into in their limited scope and the stories might turn stale and repetitive (I’m deriving this from the general state of things in the Indian media landscape over the last couple years). International access might be a little easier than the previous case, but not as easy as going to YouTube and hitting play.

The third and final variety are the gritty dramas with heavy social, cultural, religious, gender and class commentary that Indian cinema industry has always made, and has upgraded in the recent years to include queerness. Once again, the access will be hard, but if we are looking for queer stories that also show the audience what it is like being queer in India, beyond the glitz, the glam and the colors of pre-packaged Indian experience often sold to the West, this is where we will find it. Most of it will be sad, but we are a sad bunch who constantly make sad shit, so it will be on brand for us.

And all of these different varieties of content are gonna need to be picked up and promoted by the Indian folks in the QL fandom who are tuned into these regional industries. India not being a cultural monolith that is easy to package and ship is precisely why we have all these beautiful and crazy and sometimes even contradictory styles of media that are offered for us to explore. And therefore, the fandom engagement on Indian QL content would also vastly differ from the fandom engagement for Japan, Thailand and Korea. A dedicated fandom captain might not emerge, but rather, a collective group of folks tuning into and promoting finds from their regional industries would be the way to go. In addition, if this content is not available in English, we would need fan subbers to provide translation expertise to even make it accessible, something we see often for Japanese media on Tumblr.

I know from observation that watching media in a different regional language could sometimes be as foreign to Indian audiences as watching media from other countries. The language, traditions, mannerisms, social mores and food would all be different from region to region, but I guess it would be a good litmus test to observe how well the fandom acclimates to a culture that is so eye-wateringly diverse and not as constantly promoted to them.

When I was texting @waitmyturtles discussing how we can approach answering this question (remember when this all started with a question, some two thousand-ish words ago? Yes, that question), at a point in our conversation I exclaimed "Ugh, everything in India is too complicated!" This long-ass post of mine is in no way the complete account of why things are the way they are in the Indian queer media landscape. But all I know for sure is that it’s not simple. And I really do not want anything related to India to be simple, because being unbearably frustrating and complicated is not a bug, but a feature of India. The road to Indian QLs is unique, but I will do my best to check the paths and share and recommend them to my friends whenever possible. And I invite my fellow Indian QL fans to do the same.

[yehsahihai]

Today is Republic Day, a celebration of the unity and diversity of the nation so it seems like a pretty good day to say this: do not make our differences our weaknesses. do not scorn the ones who are not as well versed as you. do not put down people just because they have a different view tha you. do not try to glorify your own beliefs by belittling the beliefs of others.

we're a country of 28 states yes. but we're also a country of eight religions, 22 official languages, thousands of years of history both shared and individual. we're a country whose freedom was won not by a hindu or a muslim or a sikh or a christian, but by indians.

when the words "We the people of India" were put on paper, they weren't put there with any exception. we all have a guarantee of freedom, liberty, equality and fraternity. and right now, when everything seems to be trying to tear us all apart and turn us against each other, it is a good time to remember that we're a country whose constitution was primarily drafted by a buddhist, whose first prime minister was a kashmiri pandit, whose atomic energy program was lead by a parsi, whose most regarded athlete was a sikh and whose space program was pioneered by a muslim.

Our differences are not our divisions.

[mariacallous]

On a stifling April afternoon in Ajmer, in the Indian state of Rajasthan, local politician Shakti Singh Rathore sat down in front of a greenscreen to shoot a short video. He looked nervous. It was his first time being cloned.

Wearing a crisp white shirt and a ceremonial saffron scarf bearing a lotus flower—the logo of the BJP, the country’s ruling party—Rathore pressed his palms together and greeted his audience in Hindi. “Namashkar,” he began. “To all my brothers—”

Before he could continue, the director of the shoot walked into the frame. Divyendra Singh Jadoun, a 31-year-old with a bald head and a thick black beard, told Rathore he was moving around too much on camera. Jadoun was trying to capture enough audio and video data to build an AI deepfake of Rathore that would convince 300,000 potential voters around Ajmer that they’d had a personalized conversation with him—but excess movement would break the algorithm. Jadoun told his subject to look straight into the camera and move only his lips. “Start again,” he said.

Right now, the world’s largest democracy is going to the polls. Close to a billion Indians are eligible to vote as part of the country��s general election, and deepfakes could play a decisive, and potentially divisive, role. India’s political parties have exploited AI to warp reality through cheap audio fakes, propaganda images, and AI parodies. But while the global discourse on deepfakes often focuses on misinformation, disinformation, and other societal harms, many Indian politicians are using the technology for a different purpose: voter outreach.

Across the ideological spectrum, they’re relying on AI to help them navigate the nation’s 22 official languages and thousands of regional dialects, and to deliver personalized messages in farther-flung communities. While the US recently made it illegal to use AI-generated voices for unsolicited calls, in India sanctioned deepfakes have become a $60 million business opportunity. More than 50 million AI-generated voice clone calls were made in the two months leading up to the start of the elections in April—and millions more will be made during voting, one of the country’s largest business messaging operators told WIRED.

Jadoun is the poster boy of this burgeoning industry. His firm, Polymath Synthetic Media Solutions, is one of many deepfake service providers from across India that have emerged to cater to the political class. This election season, Jadoun has delivered five AI campaigns so far, for which his company has been paid a total of $55,000. (He charges significantly less than the big political consultants—125,000 rupees [$1,500] to make a digital avatar, and 60,000 rupees [$720] for an audio clone.) He’s made deepfakes for Prem Singh Tamang, the chief minister of the Himalayan state of Sikkim, and resurrected Y. S. Rajasekhara Reddy, an iconic politician who died in a helicopter crash in 2009, to endorse his son Y. S. Jagan Mohan Reddy, currently chief minister of the state of Andhra Pradesh. Jadoun has also created AI-generated propaganda songs for several politicians, including Tamang, a local candidate for parliament, and the chief minister of the western state of Maharashtra. “He is our pride,” ran one song in Hindi about a local politician in Ajmer, with male and female voices set to a peppy tune. “He’s always been impartial.”

While Rathore isn’t up for election this year, he’s one of more than 18 million BJP volunteers tasked with ensuring that the government of Prime Minister Narendra Modi maintains its hold on power. In the past, that would have meant spending months crisscrossing Rajasthan, a desert state roughly the size of Italy, to speak with voters individually, reminding them of how they have benefited from various BJP social programs��pensions, free tanks for cooking gas, cash payments for pregnant women. But with the help of Jadoun’s deepfakes, Rathore’s job has gotten a lot easier.

He’ll spend 15 minutes here talking to the camera about some of the key election issues, while Jadoun prompts him with questions. But it doesn’t really matter what he says. All Jadoun needs is Rathore’s voice. Once that’s done, Jadoun will use the data to generate videos and calls that will go directly to voters’ phones. In lieu of a knock at their door or a quick handshake at a rally, they’ll see or hear Rathore address them by name and talk with eerie specificity about the issues that matter most to them and ask them to vote for the BJP. If they ask questions, the AI should respond—in a clear and calm voice that’s almost better than the real Rathore’s rapid drawl. Less tech-savvy voters may not even realize they’ve been talking to a machine. Even Rathore admits he doesn’t know much about AI. But he understands psychology. “Such calls can help with swing voters.”

[paradoxcase]

Chapter 16 of Nona the Ninth

So I'm realizing now that these John chapters are occurring during times when Nona falls asleep in the story, so they may be Nona's dreams. But Nona has to describe her dreams to Camilla every morning, and so far she's only talked about dreaming about the pool scene, she doesn't talk about having these dreams about John, so I'm not sure they're actually her dreams, or if there's something going on here where Harrow and Nona are both in the same body and are having different dreams, like what happened in the last book, but I don't know

I wonder if she had some telepathic sense of Honesty getting all upset on the other side of the door

Well, I don't think that would really have inconvenienced Ianthe that much, but it would have been inconvenient to actually be down with the crowd during that, so

So they do think that necromancers are the same walking dead bodies, or that the register the same way to those kinds of tests?

I was going to wonder why someone would specifically breed a dog to have six legs, but honestly, people specifically breed dogs to have a lot of random features purely to match someone's aesthetic idea of the The Ideal Dog, so sure, I can believe there's a breed of dog in this universe that was bred specifically to have six legs

It's interesting, because Hot Sauce could totally have let Honesty come with them and also go see the broadcast, but she didn't. I wonder if she sees the other kids as too young, but doesn't see Nona that way even though Nona is a lot more innocent than Honesty and Hot Sauce even specifically told her not to go to the park earlier, when she brought everyone else there except Kevin. Or maybe she just thought she had a better chance of coercing Nona into letting her go or coming with her if Honesty wasn't there?

I wonder what she means by that

If this is meant to be from one of the other books somewhere, I wasn't able to find it, and I don't remember it appearing, either. It also doesn't seem to be anywhere else in this book

So she does seem to know House genuinely, at least a little bit, and doesn't need whatever telepathy thing to understand it, but it's just a broadcast and Ianthe isn't actually there, and she doesn't mention having trouble again after this. Maybe there is something about seeing someone that ties into this power somehow? But the way Nona describes it doesn't really make sense without something supernatural happening

I wonder what kind of history New Rho has that there are 17 official languages. The only two real countries with more than 11 official languages are Bolivia and India, Bolivia having that number due to officially recognizing a large number of indigenous languages, and India having that many because there are like 700 different languages spoken in India, so only 22 of them being official is actually relatively conservative (and the country with 11 official languages is South Africa, which obviously also has colonial history). But I was under the impression here that most of the linguistic diversity of New Rho was due to people being temporarily resettled from other planets, there's basically no way that those languages would be official languages in this context. So is this then saying that there were 17 widely spoken local languages in New Rho before all the resettlement happened? Or does the fact that it's called New Rho mean that it has some colonial history (I mean, independently from whatever colonial history it has with the Nine Houses), and therefore was in the same situation as Bolivia and South Africa? If there are any indigenous people in this city, Nona hasn't made any comment about it

Earlier, it seemed like We Suffer thought that the negotiator was coming to negotiate with BOE specifically, Ianthe, or, I guess, John, seems willing to negotiate only with the local government, and even then, this agreement that she is suggesting seems to be designed to be broken instantly so that John can then do whatever he wants as punishment for that. Was there actually planned to be negotiation with BOE? Or does John not yet know what happened to the Sixth House and BOE are hoping they can force a negotiation with that info?

I also have to wonder how she's avoiding issues caused by the resurrection beast. I don't think it's someone pretending to be Ianthe, because she has the right eyes, and there isn't realistically anyone else who could have arrived in the shuttle

That's very much not a description of Ianthe's hair. Is she wearing a wig? Did she create different hair for herself with necromancy? The idea that Ianthe's natural hair was not aesthetically pleasing enough for this broadcast and had to be replaced is actually quite funny

I wonder if this is like, they know about the Sixth House and are hoping that they'll just be able to show up somehow, or if they know they left of their own volition and think they might be here for some reason but don't know that they're kind of being held hostage by BOE, or if this is just a general kind of thing they say when trying to reclaim old territory

So Ianthe has adopted Cytherea's name scheme, I guess

I still have no idea how they use European royal titles in the Nine Houses. Before becoming a Lyctor, Ianthe was a princess, now she is a prince. What is the difference between a prince and a princess in this context? Certainly not gender. Is prince a higher title than princess? It's not clear

Is... is she still dead? Did John not actually resurrect her? Are we doing more Weekend at Bernie's where he's just parading around her never-rotting corpse and being like, yo, what's up, this is my daughter?

Or maybe, if she's actually alive because it's not possible for her to die, but just still missing her soul, John can't actually do anything about that?

Anyway, I'm sure if Gideon were actually alive she would have things to say here, and those things would probably be "what the fuck Ianthe" and she therefore wouldn't be part of the broadcast

Anyway anyway, I guess that's what happened to Gideon's body. I imagine John probably sees other people having possession of it as a national security risk at the very least, since it can be used to undo his blood wards

Confirmed I guess that John just doesn't have any clue that Gaius and Gaia are not in fact related

Apparently Kiriona is actually just the Maori equivalent of "Gideon", I can see how that would work out if there's no /g d/ and r is a rolled r or a tap. But you'd think that if John wanted to preserve the Maori language in some way he would have actually done that 10,000 years ago instead of, I guess we're supposed to take away, having everyone speak NZ English?

Also, John seems to be labeling her his heir, which is odd even aside from the fact that she doesn't seem to be alive, since John hasn't had an heir for 10,000 years and probably doesn't expect to ever die. I guess maybe after two people tried to kill him and one almost succeeded in the last book he is starting to feel a little more mortal? Only, to actually be his heir, I think Gideon has to be alive first

So, as previously mentioned, there have so far been zero towers in this story, so I can't imagine what the significance of "Tower Prince" is

I do not know what the poison cats are a reference to

I mean, doesn't Hot Sauce have history fighting necromancers? Whatever else she thinks they are, she should definitely know they're real

I couldn't make much of the conversation with the Angel in the car, she seems probably involved in some stuff, but exactly what stuff, it's not clear. But then

So when she said she was "sort of" a doctor, did she mean she was a vet?

Honestly, at this point I think it's equally likely (maybe more likely!) that this was meant in "multiple people in the same body" sense rather than the "gender-neutral" sense. But it really should be "them" in this context, the way that "her" in the previous paragraph in the same context is also a object pronoun, and the way that we usually say "it is me" and not "it is I" like you're fucking Dracula or something

Wouldn't Camilla have gone out to pick up Nona and figure out what happened to Pyrrha before this? I can understand if she didn't want to go out when the broadcast was happening, but I don't get the impression that the Building is that far from the school - if Pyrrha left before noon to get Nona and then didn't come back for a couple hours, wouldn't Camilla go looking for her at that point?

But I wonder if she somehow wound up at the barracks and is now being asked to give the Emperor's Evidence, whatever that is

[foxnangelseo]

Investing in India: Understanding the Cultural and Economic Landscape

India, with its rich cultural heritage, diverse population, and rapidly growing economy, presents a compelling opportunity for investors looking to diversify their portfolios and capitalize on the country's potential for growth and development. However, navigating the cultural and economic landscape of India requires a deep understanding of its unique nuances, challenges, and opportunities. In this comprehensive guide, we'll delve into the cultural and economic factors that shape India's investment landscape, highlighting key insights and strategies for investors looking to succeed in the Indian market.

Cultural Landscape of India

1. Diversity and Multiculturalism

India is a melting pot of cultures, languages, religions, and traditions, with a diverse population of over 1.3 billion people. This diversity is reflected in every aspect of Indian society, from its cuisine and festivals to its art, music, and literature. Investors entering the Indian market must appreciate and respect this cultural diversity, recognizing the importance of building relationships, understanding local customs, and adapting their business practices.

Here's a deeper look at how diversity and multiculturalism shape the cultural landscape of India:

- Ethnic Diversity: India is home to a multitude of ethnic groups, each with its own distinct cultural practices, languages, and traditions. From the colorful attire of Rajasthan to the serene backwaters of Kerala, India's diverse landscapes and communities showcase the country's rich tapestry of ethnic diversity.

- Linguistic Diversity: India boasts a staggering array of languages, with over 22 officially recognized languages and thousands of dialects spoken across the country. Hindi may be the most widely spoken language, but each state has its own official language, contributing to the linguistic mosaic of India's cultural landscape.

- Religious Pluralism: India is a land of religious tolerance and coexistence, with Hinduism, Islam, Christianity, Sikhism, Buddhism, and Jainism among the major religions practiced in the country. The diversity of religious beliefs and practices adds depth and complexity to India's cultural fabric, with festivals, rituals, and pilgrimage sites playing a significant role in shaping communal harmony and social cohesion.

- Cultural Heritage: India's cultural heritage is as diverse as its people, with a rich tapestry of art, music, dance, literature, and architecture spanning millennia. From the ancient temples of Khajuraho to the Mughal monuments of Agra, India's architectural wonders reflect the country's multicultural influences and artistic ingenuity.

- Unity in Diversity: Despite its cultural diversity, India prides itself on its unity in diversity, with a shared sense of national identity transcending regional, linguistic, and religious differences. The concept of "unity in diversity" is enshrined in India's national motto, "Satyameva Jayate" (Truth alone triumphs), symbolizing the country's commitment to pluralism, tolerance, and inclusivity.

2. Relationship-Oriented Business Culture

In India, business relationships are often built on trust, respect, and personal connections rather than purely transactional dealings. Building rapport, establishing trust, and nurturing long-term relationships with business partners, clients, and stakeholders are essential for success in the Indian market. Investors should prioritize relationship-building efforts, invest time in networking, and demonstrate sincerity and commitment in their interactions to foster trust and goodwill among Indian counterparts.

Here's a closer look at the characteristics and implications of India's relationship-oriented business culture:

1. Emphasis on Trust and Rapport:

Relationships form the foundation of business transactions in India. Establishing trust and rapport with business partners is paramount, often requiring time and effort invested in getting to know each other on a personal level. Indians value sincerity, integrity, and authenticity in their interactions, and building genuine relationships based on mutual trust is crucial for successful business dealings.

2. Importance of Networking and Connections:

Networking plays a crucial role in India's business culture, with personal connections often facilitating introductions, referrals, and opportunities. Business relationships are often initiated and nurtured through social gatherings, professional associations, and informal meetings. Cultivating a strong network of contacts, influencers, and decision-makers can open doors to new opportunities and collaborations in the Indian market.

3. Long-Term Perspective:

Indian business culture favors long-term relationships and collaborations over short-term gains. Rather than focusing solely on immediate transactions or outcomes, Indian businesses prioritize building enduring partnerships that offer mutual benefits and opportunities for growth. Investments in relationship-building are viewed as investments in future success, with patience and persistence being key virtues in cultivating fruitful business relationships.

4. Personalized Approach:

In India, business interactions are often characterized by a personalized approach, where individuals take the time to understand each other's needs, preferences, and concerns. Tailoring communication and offerings to suit the specific requirements of clients or partners is valued, demonstrating a commitment to addressing their unique challenges and priorities. Personalized gestures, such as exchanging gifts or showing genuine interest in the well-being of colleagues, can go a long way in strengthening relationships and fostering goodwill in Indian business culture.

5. Role of Family and Social Dynamics:

Family and social connections play a significant role in Indian business culture, with many businesses being family-owned or operated. Family ties, hierarchies, and traditions influence decision-making processes and business dynamics, particularly in traditional industries and family-run businesses. Understanding and respecting familial relationships and social hierarchies can be essential for navigating business interactions and negotiations effectively in India.

Implications for Investors:

For investors seeking to do business in India, understanding and adapting to the relationship-oriented business culture is essential for building trust, fostering partnerships, and achieving success in the Indian market. Here are some implications for investors:

- Investment in Relationship Building: Investing time, resources, and effort in building and nurturing relationships with local partners, clients, and stakeholders is critical for gaining trust and credibility in the Indian business community.

- Cultural Sensitivity: Demonstrating cultural sensitivity, respect for traditions, and an appreciation for personal connections can help investors navigate the nuances of Indian business culture and avoid misunderstandings or cultural faux pas.

- Patience and Persistence: Developing business relationships in India may take time, requiring patience, perseverance, and a long-term perspective. Investors should be prepared to invest in relationship-building efforts and demonstrate commitment to nurturing partnerships over time.

- Networking and Connections: Building a strong network of contacts, influencers, and advisors in India can provide valuable insights, introductions, and opportunities for collaboration. Active participation in professional associations, industry events, and social gatherings can help investors expand their network and establish credibility in the Indian business community.

3. Hierarchical Structures and Formality

Indian society tends to be hierarchical, with a strong emphasis on authority, status, and respect for elders and seniority. Business interactions often adhere to formal protocols, titles, and etiquette, with deference shown to individuals in positions of authority or seniority. Investors should be mindful of hierarchical structures and cultural norms in their business dealings, showing deference and respect to senior executives, government officials, and business partners to avoid inadvertently causing offense or misunderstanding.

4. Importance of Face and Reputation

Maintaining one's reputation, honor, and social standing is paramount in Indian culture, with a strong emphasis on preserving face and avoiding loss of face in personal and business relationships. Investors should prioritize integrity, transparency, and ethical conduct in their business dealings, as any perceived breach of trust or reputation damage can have long-lasting consequences and negatively impact business relationships and opportunities in India.

Economic Landscape of India

1. Growth Potential and Demographic Dividend

India's economy is one of the fastest-growing in the world, driven by factors such as a large and youthful population, increasing urbanization, and ongoing economic reforms. With a median age of around 28 years, India boasts a demographic dividend, with a significant proportion of its population in the working-age group, fueling consumption, productivity, and economic growth. Investors can capitalize on India's growth potential by targeting sectors and industries poised to benefit from demographic trends, urbanization, and rising disposable incomes.

2. Emerging Consumer Market

India's burgeoning middle class, urbanization, and rising disposable incomes are driving consumption across various sectors, including retail, consumer goods, healthcare, and entertainment. The growing consumer market presents lucrative opportunities for investors looking to tap into India's vast consumer base and capture a share of the country's expanding purchasing power. Investing in consumer-centric industries, brands, and retail channels can yield significant returns and long-term growth prospects in India.

3. Innovation and Entrepreneurship

India is home to a vibrant startup ecosystem, fueled by a culture of innovation, entrepreneurship, and technology adoption. Cities such as Bengaluru, Hyderabad, and Pune have emerged as hubs for startups, technology companies, and innovation centers, attracting talent, capital, and investments from around the world. Investors can participate in India's innovation economy by supporting startups, funding technology ventures, or partnering with innovation hubs to leverage emerging technologies, disruptive business models, and market opportunities.

4. Infrastructure Development and Urbanization

India's rapid urbanization and infrastructure development present investment opportunities across sectors such as transportation, real estate, energy, and utilities. Government initiatives such as Smart Cities Mission, Bharatmala, and Housing for All are driving investments in infrastructure projects, urban renewal, and sustainable development across Indian cities and regions. Investors can capitalize on infrastructure development by funding projects, partnering with developers, or investing in infrastructure-related assets such as roads, airports, or renewable energy projects.

Investing in India offers investors a unique opportunity to participate in one of the world's fastest-growing economies, characterized by cultural richness, economic dynamism, and demographic potential. By understanding the cultural nuances and economic drivers shaping India's investment landscape, investors can navigate challenges, capitalize on opportunities, and build successful businesses and partnerships in the Indian market. Whether targeting consumer markets, technology startups, infrastructure projects, or innovation hubs, investors can leverage India's cultural diversity, growth potential, and entrepreneurial spirit to achieve long-term investment success and contribute to India's continued economic development and prosperity. With the right knowledge, mindset, and strategic approach, investing in India can be a rewarding and transformative experience for investors seeking growth, diversification, and global opportunities in the 21st century.

This post was originally published on: Foxnangel

[nonameidentified]

about that "I'm not from the us" ask set

or whatever it was written there

all

every

most is a very interesting question and I need answers because knowledge = fun

Ahhh... This is going to be long...

1. favourite place in your country?

India is a big country, okay, I haven't been to many places, but I liked kerala when I went there one time.

2. do you prefer spending your holidays in your country or travel abroad?

In my country, in my state, in my house. I don't like traveling.

3. does your country have access to sea?

Yeah :)

4. favourite dish specific for your country?

Creul. How dare you make me choose?

5. favourite song in your native language?

Ohhh,,,, this is hard. I don't know many songs like at all

ஆனந்த யாழை (aanandha yaazhai)

சின்ன சின்ன ஆசை (chinna chinna aasai)

உனக்கு என்ன வேணும் சொல்லு (unakku enna venum sollu)

Are they all very popular songs? Yes, as I said I don't know many songs. (How hell did I become an instrumentalist!?)

6. most hated song in your native language?

I don't think I hate any songs, like in general..

7. three words from your native language that you like the most?

Who has favorite words?! I like them all.

8. do you get confused with other nationalities? if so, which ones and by whom?

I am, unfortunately pale as fuck, so some people think I'm white (oh the horrors) and other times they think I'm from andhra side, because again pale as hell lol

9. which of your neighbouring countries would you like to visit most/know best?

We somehow have some level of beef with most of our neighbours,.,. Probably sri lanka, I know a decent amount about it because shared history, and it would be the easiest to travel to

10. most enjoyable swear word in your native language?

No "swear words" because language is old and we have forgotten most of them :(

11. favourite native writer/poet?

Kalki Krishnamurthy, is this a basic answer? Yes. But, I am not a book person, okay, books are scary and I haven't read many in my lifetime. I'm going based on what my mom said lol.

12. what do you think about English translations of your favourite native prose/poem?

No particular feelings about it :/

13. does your country (or family) have any specific superstitions or traditions that might seem strange to outsiders?

Oh, so many, but like most young people don't follow it that much. It's just something old people nag about.

14. do you enjoy your country’s cinema and/or TV?

I don't watch many movies or TV shows in general, so I don't have any strong feelings towards it.

15. a saying, joke, or hermetic meme that only people from your country will get?

Again, big country, varied languages. But let me think of something I can actually translate...

We call people who don't think before they speak cashew nuts (முந்திரிக்கொட்ட (Mundhiri Kotta)) because of how the the cashew nut protrudes out of the cashew fruit.

I chose a random one, there are many more, Tamil is a language built on metaphors lol

16. which stereotype about your country you hate the most and which one you somewhat agree with?

Most hated: THE GOD DAMN INDIAN ACCENT. Like 1) it originates from the welsh accent 2)it mostly comes from north Indian diasporas 3) NORTH INDIANS ALSO DON'T HAVE THAT ACCENT.

THERE ARE 22 DIFFERENT OFFICIAL LANGUAGES AND HUNDREDS OF UNOFFICIAL ONES, HOW THE HELL IS THERE SUPPOSED TO BE AN ALL ENCOMPASSING "INDIAN ACCENT"

Also, a million others, but we don't have time for that.

Agree with: we like our spices yes :}

17. are you interested in your country’s history?

YES YES YES. 100% YES. I am a history nerd about it. I have so much history trivia. Pls someone ask me about it.

18. do you speak with a dialect of your native language?

I don't know, there are dialects I think, but I don't know much about them or even which one I speak lol.

19. do you like your country’s flag and/or emblem? what about the national anthem?

It's alright, I don't have strong feelings about it .

20. which sport is The Sport in your country?

Cricket. Enough said.

21. if you could send two things from your country into space, what would they be?

Ahhh, I don't know. Our food, maybe? Astronauts need food, right?

22. what makes you proud about your country? what makes you ashamed?

People. For both. I will not elaborate ^-^

23. which alcoholic beverage is the favoured one in your country?

I don't drink alcohol. So, I don't know. Where I live, it's also kinda taboo to drink alcohol :(

24. what other nation is joked about most often in your country?

Brits and Americans, again enough said

25. would you like to come from another place, be born in another country?

No, I like it here.

26. does your nationality get portrayed in Hollywood/American media? what do you think about the portrayal?

Don't really care.

27. favourite national celebrity?

I don't know any pop culture, national or international. So, can't say :/

28. does your country have a lot of lakes, mountains, rivers? do you have favourites?

Yeah all three and lots of them, we are big as I said before. We are supposed have favourites?

29. does your region/city have a beef with another place in your country?

None that I know of

30. do you have people of different nationalities in your family?

Nope ^-^

[cognitivejustice]

Most of the foundational design principles used for most of the Government of India's stuff can be traced back to one design school and its foundational philosophy to provide the necessary means for communicating with a large diverse nation with 22 official scripts and alphabets plus at least a 1000 different languages

[saipushpalearner]

Diversity Equity Inclusion in India

India, a land of unparalleled diversity, has long embraced the principles of Diversity, Equity, and Inclusion (DEI), even before these concepts gained global recognition. With 22 official languages, 28 states boasting unique traditions, and a population enriched by varied religions, customs, and attire, India epitomizes diversity. This cultural mosaic naturally extends into its workplaces, making inclusion not just a trend but a necessity for fostering harmony and innovation.

Why Diversity Equity Inclusion Matters in India

India’s workplaces are a reflection of its multifaceted society. Diversity at work enriches perspectives, drives creativity, and enables problem-solving. However, without equity and inclusion, diversity remains underutilized. An inclusive work culture ensures every employee feels valued, heard, and empowered to contribute. This not only enhances morale but also improves organizational performance.

Moreover, India’s diverse workforce can serve as a competitive advantage in global markets, where cultural intelligence is a prized asset. Organizations that prioritize Diversity Equity Inclusion India stand to gain not just in reputation but also in operational effectiveness.

The Historical Context of DEI in India

While DEI is often seen as a Western import, its roots can be traced back to India’s ancient ethos. Concepts like “Vasudhaiva Kutumbakam” (the world is one family) and practices encouraging societal harmony underline the country’s longstanding commitment to inclusivity.

However, modern workplaces face unique challenges, including bridging generational gaps, accommodating regional differences, and addressing gender disparities. Tackling these challenges requires deliberate strategies that prioritize equity and inclusivity.

Diversity in Indian Workplaces

Indian workplaces are inherently diverse due to:

Regional Variances: Employees hail from different states, each bringing unique cultural norms and languages.

Generational Differences: Organizations often employ a mix of Baby Boomers, Gen X, Millennials, and Gen Z professionals.

Gender Diversity: While improving, gender representation, especially at leadership levels, still requires focused efforts.

Skills and Educational Backgrounds: Employees bring varied educational and professional experiences, contributing to a rich skills pool.

Key Benefits of Inclusion in Indian Workplaces

1. Innovation and Creativity

Diversity sparks innovation. When individuals with different backgrounds collaborate, they offer varied perspectives, leading to unique solutions. For instance, multicultural teams often develop products and services tailored to diverse customer bases.

2. Better Decision-Making

Inclusive teams make better decisions, as they consider a broader range of factors. Studies suggest that diverse groups outperform homogenous ones by up to 87% in decision-making.

3. Employee Engagement and Retention

An inclusive workplace boosts employee morale. Workers who feel respected and valued are more likely to stay with an organization, reducing attrition rates.

4. Enhanced Employer Brand

A commitment to DEI strengthens an organization’s brand, attracting top talent and positioning the company as a socially responsible entity.

Strategies for Promoting DEI in Indian Organizations

1. Leadership Commitment

The foundation of DEI lies in the commitment of leadership. Indian companies must prioritize DEI as a strategic objective, ensuring it’s embedded in their mission and values.

2. Policy Reforms

Organizations need to implement equitable hiring practices, transparent promotion policies, and mechanisms to address bias. Gender-neutral parental leave, flexible work hours, and anti-discrimination policies are crucial.

3. Employee Training

Training programs focusing on unconscious bias, cultural intelligence, and inclusive communication are vital. Tools like DISC assessments can help teams understand diverse personality styles and adapt communication accordingly.

4. Celebrating Cultural Diversity

Indian workplaces can leverage festivals, regional cuisines, and cultural exchange programs to promote mutual respect and understanding.

5. Measuring DEI Efforts

Organizations should use data to assess the effectiveness of their DEI initiatives. Regular surveys, feedback mechanisms, and diversity audits can provide actionable insights.

DEI Success Stories in India

Tata Group: Known for its progressive policies, Tata promotes inclusivity through initiatives like second-career programs for women and accessible workplaces for persons with disabilities.

Infosys: With its diversity councils and global initiatives, Infosys champions gender equality and inclusivity.

Wipro: Through mentoring programs and skill-building workshops, Wipro has enhanced the representation of women in leadership roles.

These examples highlight the potential of Diversity Equity Inclusion India to drive organizational success and societal progress.

The Future of DEI in India

As India continues its journey toward becoming a global economic powerhouse, DEI will play a pivotal role in shaping its workplaces. Businesses must:

Leverage technology to eliminate biases in hiring and evaluation processes.

Encourage allyship where employees support marginalized groups.

Partner with NGOs and educational institutions to expand access to opportunities for underrepresented communities.

By embracing DEI, Indian organizations can unlock their full potential and contribute to a more equitable society.

Conclusion

Diversity, Equity, and Inclusion are not just corporate buzzwords but essential pillars of sustainable growth, particularly in India. With its rich cultural tapestry and evolving workplace dynamics, India offers a unique context for DEI. Organizations that champion these principles will not only enhance their competitiveness but also contribute to building a more inclusive and equitable future.

[charlesandmartine]

Friday 3rd January 2025

Australia v India

Now, I am not known as a cricket fan normally. The last cricket match that I may have been associated with was at school in the 60s. My prowess at the game was questionable even then, such that my batting order was set for fairly late in the match. This suited me because my recollection of a match was spending those long sunny summer afternoons lying on the grass on the East field reading a book waiting for the extremely slim possibility of an innings as they say in cricket circles. Consequently, my knowledge of the rules of cricket is perhaps sketchy at best. Imagine my surprise on arrival then at the Sydney Cricket ground to find 48,000 people ready to watch an international, sporting a great deal more enthusiasm than me.

We sat in the Victor Trumper stand, and I quickly learned the ropes. There are moments after one of the chaps bowls (throws) the ball when the response is ooooo. Another skill is to respond with aaaah. Occasionally, someone catches the ball, and an altogether different cry is required. The actual language used is uncertain as the volume level prevents coherence. India elected to bat first after winning the toss, and on the dot of 10.30, we were underway as 22 white garbed players sprang into action. Indian lads sitting in front of us appeared to be supporting Australia, but when a batter for India appeared about to be declared out, switched allegiance. That I recall was the Norman Tebbit test of nationality.

One explanation of the rules of cricket:

'Each man that's in the side that's in, goes out, and when he's out, he comes in, and the next man goes in until he's out.' Well, I'm glad that's cleared that one up.

A fearsome scream went up while Martine was out getting a coffee. (You can't turn your back for 5 seconds) This was to test the LBW rule. Turns out if you are batting you are not allowed to impede the path of the oncoming ball by any part of your body, and the crowd felt fairly unanimously that this had occurred, therefore the fearsome scream. Then, the clever filming of the event revealed that it had been a no-ball, which provoked response number 2. Aaaaah. This, of course, prompts the next tricky question: What constitutes a no-ball? Well, I give up, but it did look like one.

By 12.30, 3 of the India side had been despatched to the pavilion. My take on the match at this point was that as well as times of high excitement, there were times of very little progress and therefore little interest by the crowd, so you have to hope someone is keeping an eye on events to let everyone else know when to say oooo or aaaah should the need arise. During those dull moments, someone arranges a wave that passes around the ground. A huge boo then goes up when it reaches the members' pavilion. It is understood the reason for this is because they don't join in. Before we knew what was happening, it was lunchtime, and the players, who by now must have worked up quite an appetite, cleared the pitch in no time in the direction of the pavilion. We ate our packed lunch.

Lunch was not to be a time of total inactive. Oh no. Most loud music was to be piped throughout the grounds of the sort I wouldn't hesitate in assuming would not be approved of by MCC members at Lord's. However, protocols were challenged, and decibels raised. A further anomaly was the mysterious appearance of a good number of small children who quickly formed themselves into micro teams to play little games of cricket on the pitch, but not the wicket area, which was guarded at all times by 4 officious looking security personnel.

Game resumed at 13.10, and another player was caught out between times of otherwise apparent inactivity, giving rise to a further couple of rather lack lustre waves. Then for want of anything better to look at, attention was given to a supporter who was creating a would be record breaking stack of plastic beer glasses.

Then, just as things seemed a bit boring, the crowd having tried the on-line memory test from the QR code on the big screen, then another wave, Rishabh knocked the ball so far out of the pitch, a little man was deployed with an aluminium ladder to return the ball into play again. That was the first 6 of the match! By 14.55, the score was still 4-95, which I don't think is that good. Alcohol by that point, had started to make the crowd more jolly, and it appeared that the more jolly they got, the less interest there was in what the 22 were up to.

As play resumed after afternoon tea at 15.30, the score was 4-108. We were soon on the homeward straight. Those placed late in the batting order appeared to have shorter innings. None could compete better on that score than Kumar Reddy, who was out on his first ball! Obviously not as ready as he thought! That must be so embarrassing. Perhaps no one noticed? He was almost immediately followed to the changing room by Jadeja, who, to be fair, had been in a fair while and could probably use a footstool after his 26 runs.

We left about 17.15 as the last batsmen for India were in play. We wished to avoid the queue for the light rail service back to CQ.

What a fantastic day. It is my first International cricket match I have been to. Come to think of it, it's my first cricket match period. What a great experience. We loved every minute of it. What made it even better was that the ticket price included our return travel costs!

ps. As we left CQ on the return ferry to Manly, the Disney Wonder cruise ship also weighed anchor to leave port on a wondrous voyage for those lucky, lucky people on board, probably all dressed up as Mickey Mouse, or Pluto or something. They were on their way to Tasmania. It is a requirement for ships as well as ferries to sound their sirens as a warning to other shipping as they leave their mooring place. In the case of the Disney Wonder, delightfully, it sounded, 'When you wish upon a star.' How good is that!

pps. Scott Boland surely had to be man of the match. He took 4 wickets, maybe more, although Captain Pat Cummins received a slightly bigger cheer when he bowled, I thought.

[sonalidigitalmarketer]

Why Content Marketing Strategies are a Game-Changer for Indian Brands

In today's digital-first world, content marketing has emerged as one of the most powerful tools for businesses to connect with their audiences, build trust, and drive sales. For Indian brands navigating the complex and diverse market landscape, adopting well-defined content marketing strategies has proven to be a true game-changer. Here's why:

1. Understanding India's Digital Revolution

India is experiencing a digital transformation, with over 900 million internet users projected by 2025. Increased smartphone penetration and affordable data have enabled consumers from metros to tier-2 and tier-3 cities to actively engage online. This evolving digital landscape offers a unique opportunity for Indian brands to leverage content marketing to reach diverse audiences.

Example: E-commerce platforms like Myntra and Nykaa have used content marketing through blogs, YouTube tutorials, and influencer collaborations to engage urban millennials and Gen Z, effectively boosting sales and loyalty.

2. Cost-Effective Marketing for Indian SMEs and Startups

India’s business ecosystem is rich with SMEs and startups operating on limited budgets. Content marketing offers a cost-effective alternative to traditional advertising, allowing brands to generate significant returns without overspending.

Strategy:

Focus on creating evergreen content like "how-to" guides, FAQs, and tutorials that resonate with the audience over time.

Leverage affordable platforms like Instagram Reels, LinkedIn posts, and YouTube Shorts for impactful storytelling.

Case Study: A local organic food brand like 24 Mantra Organic gained recognition through recipe blogs, health tips, and lifestyle content, positioning itself as a trusted authority in healthy living.

3. Driving Personalization with Regional Content

India's diversity is its strength—and challenge. With over 22 official languages and countless dialects, brands that tap into regional content can create a deeper connection with audiences.

Impactful Strategies Include:

Creating regional language blogs and videos.

Collaborating with local influencers to make campaigns more relatable.

Addressing region-specific needs, festivals, or traditions.

Example: Zomato excels by crafting hyper-localized content campaigns on social media, often infusing regional humor, colloquialisms, and culturally relevant themes.

4. Boosting Consumer Trust Through Educational Content

Modern consumers are more informed and prefer brands that provide value beyond products or services. Educational content builds trust and positions brands as industry leaders.

What Works:

Sharing expertise through whitepapers, case studies, and tutorials.

Addressing customer pain points with detailed solutions.

Utilizing platforms like LinkedIn to build thought leadership.

Success Story: Tata Steel launched its campaign "Green School Program," an initiative promoting environmental sustainability. By integrating blogs, videos, and success stories, it resonated with socially conscious audiences.

5. Amplifying Brand Awareness with Influencer Marketing

Influencer marketing has become a significant aspect of content strategies in India. Collaborating with influencers allows brands to reach niche audiences while building authenticity.

Steps to Maximize Impact:

Choose influencers whose audience aligns with your target demographic.

Encourage them to share genuine stories or reviews of your products/services.

Blend influencer content with user-generated content for a comprehensive approach.

Example: Beauty brand MamaEarth saw exponential growth by collaborating with micro-influencers who shared relatable content about their products’ natural and safe ingredients.

6. SEO-Driven Content for Maximum Reach

Search engines are often the first touchpoint for potential customers. SEO-optimized content helps brands rank higher on Google, increasing visibility and driving organic traffic.

Indian Context:

Keywords like "best deals near me," "affordable gadgets," or "top fashion brands in India" can draw significant search traffic.

Creating localized content optimized for regional search trends ensures a wider reach.

Example: Flipkart utilizes SEO-driven blog content to target seasonal sales, attracting millions of users searching for "Diwali offers" or "Big Billion Day discounts."

7. Driving Engagement Through Storytelling

Indian audiences value emotional connections, making storytelling a crucial element of content marketing. Engaging narratives allow brands to connect with their audience on a personal level.

How to Nail Storytelling:

Incorporate customer testimonials and success stories.

Use video content to narrate your brand journey.

Blend traditional cultural themes with modern values to resonate across generations.

Example: Amul has mastered the art of storytelling through its iconic topical advertisements, seamlessly blending wit and cultural commentary to maintain relevance over decades.

8. Data-Driven Insights to Tailor Content

Content marketing thrives on data analytics, allowing brands to understand audience preferences and tailor strategies accordingly. For Indian brands, analyzing regional preferences, browsing habits, and engagement metrics is key to long-term success.

Practical Steps:

Use tools like Google Analytics and social media insights to track content performance.

Experiment with A/B testing to refine messaging.

Leverage AI-powered tools to predict trends and optimize campaigns.

Conclusion

Content marketing is no longer an option but a necessity for Indian brands. It bridges the gap between businesses and their audience, fosters trust, and ensures long-term growth. By embracing strategies tailored to India's dynamic market, brands can unlock unparalleled success and establish themselves as leaders in their respective industries.

Now is the time for Indian brands to harness the power of content marketing. Start creating content that informs, entertains, and engages—and watch your brand grow

Learn More: www.adeves.com

[lovelyalicorn]

DO YOU HAVE ANY IDEA HOW MANY PEOPLE THINK I SPEAK INDIAN???? FIRST OF ALL, IT’S A COUNTRY. SECOND OF ALL, INDIA HAS 22 OFFICIAL LANGUAGES, ONE OF WHICH IS TAMIL, WHICH I SPEAK!!!! FOR ONCE, LOOK STUFF UP

What does the arab in your carrd mean? Is it like afab and amab?

.. i’m palestinian

[fluentie]

Why Learning Indian Languages and Culture Online is the Trend You Should Join in 2024

In recent years, the world has become more connected than ever before. As people around the globe seek to broaden their horizons, there has been an increasing demand for learning new languages and understanding diverse cultures. Among these, Indian languages and cultures have gained significant popularity, especially in countries like the USA and Canada. The trend of learning Indian languages online, along with exploring the rich cultural heritage of India, is now booming, and platforms like Fluentie are leading the way in making this experience easy and accessible.

The Growing Interest in Indian Languages

India, with its diverse and rich history, has over 22 official languages, including Hindi, Tamil, Bengali, Telugu, and Marathi. For those who are passionate about languages, learning an Indian language is a great way to connect with over 1.4 billion people worldwide. Whether you're looking to travel to India, engage in business, or simply discover a new culture, learning an Indian language online opens doors to a wealth of knowledge.

Fluentie, an innovative language-learning platform, is making it easier than ever to learn Indian languages and dive deep into their cultural context. Their personalized lessons are designed to help you not only understand the language but also appreciate the culture, traditions, and history behind it.

Learn Hindi Tutors: Why Hindi is a Popular Choice

One of the most spoken languages in the world, Hindi has gained traction in the USA and Canada due to growing cultural ties with India. The film industry, known as Bollywood, has contributed significantly to the global popularity of Hindi, as has the increasing presence of Indian professionals in international sectors.

If you're looking to learn Hindi online, Fluentie connects you with expert Hindi tutors who can guide you through every step of the language learning process. From the basics of pronunciation to mastering complex sentence structures, Fluentie’s personalized lessons are tailored to help you achieve fluency at your own pace. Whether you're a complete beginner or looking to refine your skills, learning Hindi with Fluentie ensures you gain the practical skills needed for real-world conversations.

Learn French Tutors: Expand Your Horizons with One of the Most Widely Spoken Languages

While Indian languages are a growing trend, it's no surprise that learning French remains a top choice in North America. French is not only the language of romance but also one of the most widely spoken languages in the world. For many learners, French opens up a world of opportunities in business, travel, and global connections. Whether you're interested in French-speaking countries in Europe, Africa, or Canada’s bilingual regions, learning French is a skill that has long-term benefits.

Fluentie also provides expert French tutors who can help you master the language. With a focus on practical communication, Fluentie’s interactive lessons teach you how to speak, read, and write French effectively, preparing you for conversations in real-life situations. The platform’s approach is not just about language – it also immerses you in the cultural aspects of French-speaking countries, giving you a comprehensive learning experience.

The Benefits of Learning Indian Languages and French Online

Convenience: Learning languages online allows you to study from anywhere, at your own pace. Whether you're at home or on the go, you can access lessons at your convenience.

Personalized Learning: Platforms like Fluentie connect you with qualified tutors who customize lessons based on your learning style and goals. Whether you're learning Hindi or French, your tutor will adapt to your progress and areas of focus.

Cultural Insights: Language and culture go hand in hand. Fluentie not only focuses on grammar and vocabulary but also offers cultural immersion. Learning about customs, traditions, and history is a key aspect of mastering any language.

Global Opportunities: In an interconnected world, knowing multiple languages opens up numerous career and social opportunities. Whether you're interested in business, travel, or connecting with people globally, language skills are invaluable.

How Fluentie Helps You Learn Indian Languages and French

Fluentie offers a user-friendly platform designed to help learners of all levels. With a variety of courses, interactive tools, and experienced tutors, Fluentie ensures a comprehensive learning experience. You can explore the richness of Indian languages, including Hindi, and gain an in-depth understanding of the cultures that shape them. Plus, you can access a range of tutors for French, a language that continues to be relevant in North American communities.

Ready to start your journey? Whether you want to learn Hindi or learn French, Fluentie has the resources you need to succeed. Begin your learning adventure today and unlock new doors to global connections, career growth, and cultural enrichment.

Conclusion

The trend of learning Indian languages online and exploring cultures is a growing movement in the USA and Canada. Platforms like Fluentie are making it easier to connect with experts and gain insights into the languages and traditions of India. Whether you're interested in learning Hindi, exploring Indian culture, or enhancing your skills in other global languages like French, Fluentie is here to guide you. Start your language learning journey today and discover how it can enrich your personal and professional life.

[indiawestheadlines]

UN Celebrates Diamond Jubilee Of Hindi Diwas In New York

NEW YORK, NY(ANI) – The Permanent Mission of India to the United Nations recently organized the Diamond Jubilee celebrations of Hindi Diwas in New York on November 22, 2024. This landmark event commemorated the 75th anniversary of Hindi’s adoption as an official language of India on September 14, 1949.

The event was attended by a visiting delegation of Indian Members of Parliament, including Birendra Prasad Baishya, Pradan Baruah, Sushmita Dev, Akshay Yadav, Sandhya Ray, Tejasvi Surya, and Bansuri Swaraj. Also present were Permanent Representatives (PR) and Deputy PRs from over 40 countries, senior UN officials, academics, diaspora members, and winners of various competitions.

[moonlitlex]

i'm indian and i can assure you they are still stupid. i don't know a single indian person who has the means to move to a foreign country but never stops to think "hey, things over there might be in a foreign language". y'all just hear colonialism and feel bad for us or something as if we don't have any critical thinking skills lmao.

most people actually take it to the other extreme with countries that weren't colonized (and aren't like. england.) and assume no one there is going to be able to speak english at all because they were never colonized by the brits so they never had to learn. like i told someone i know who's never been that i went to germany and they were like omg how did you communicate they don't speak english and you don't speak german. and pretty much everyone i spoke to in germany also spoke english.

also its 2023 it takes about 2 seconds to google this

also also i feel the need to add that english is used on labels here in india because we have a lot of languages in our country (22 officially recognized ones - we have plenty more that don't have official status. depending on who you ask its anywhere from a few hundred to a few thousand) and english serves as our lingua franca. if i go to a different region of india it's more likely that the people there speak english than hindi because hindi isn't their cultural language so they probably don't want to learn it and english isn't either of our cultural languages but we learn it to facilitate communication. you can't really represent 22 languages on food labels.

also a lot of other official stuff like road signs and official forms etc are often in non-english official languages (for the forms i've had to ask for the english versions after being presented with the hindi versions because i'm more fluent in english than in hindi). english is not really the "default" and most people assume you speak the state/regional language before assuming you know english. it's not really that hard for us to imagine countries where english has basically no presence at all.

[delivermytuneo6]

Regional Music: The Unseen Growth Driver in the Future of Indian Music Industry

The Indian music industry, long dominated by Bollywood and mainstream Hindi music, is undergoing a seismic shift. A powerful yet often overlooked factor in this transformation is the burgeoning popularity of regional music. With India’s diverse linguistic and cultural landscape, regional music is emerging as a significant growth driver, reshaping the industry’s dynamics. This article delves into the reasons behind this trend, the opportunities it presents, and what the future holds for regional music in the Indian music industry.

The Rise of Regional Music

India is home to 22 official languages and hundreds of dialects, each with its own rich musical tradition. In the past, regional music often took a backseat to Bollywood and other mainstream genres. However, the digital revolution has democratized access to music, giving regional artists and audiences a platform to connect.

Streaming platforms like Spotify, Gaana, and JioSaavn have significantly contributed to this shift by curating playlists in regional languages like Tamil, Punjabi, Telugu, Marathi, and Bhojpuri. Platforms dedicated to regional content, such as Hoichoi for Bengali music and Hungama Music, also play a pivotal role in promoting local music.

According to recent industry reports, regional music consumption has grown by more than 50% in the past three years, with Tamil, Punjabi, and Telugu music leading the charge. This trend is further fueled by an increasing sense of regional pride among listeners and the accessibility of high-quality production tools for artists.

Why Regional Music is Thriving

Several factors contribute to the rising popularity of regional music:

Digital Accessibility The advent of affordable smartphones and inexpensive data plans has brought millions of Indians online. Regional audiences, particularly from Tier 2 and Tier 3 cities, now have access to streaming services and social media platforms, where they can discover and share music in their native languages.

Vernacular Content Preference Research shows that audiences are more likely to engage with content in their native language. This is especially true for rural and semi-urban areas, where vernacular music resonates more deeply than Hindi or English songs.

Local Cultural Identity As globalization grows, so does the counter-trend of embracing local identities. Regional music provides a sense of belonging and nostalgia, offering listeners a connection to their roots.

Collaborations with Film Industries South Indian cinema industries like Tollywood (Telugu) and Kollywood (Tamil) have long produced chart-topping music. Songs from regional movies often gain nationwide popularity, further spotlighting regional talent.

Social Media Amplification Platforms like TikTok (now replaced by Indian apps like Moj and Josh), Instagram Reels, and YouTube Shorts have democratized content creation. Regional songs often go viral, creating stars overnight and bringing regional music into the mainstream consciousness.

Key Players Driving Regional Music

Several artists, composers, and platforms have been instrumental in putting regional music on the map:

Artists: Singers like Sid Sriram (Telugu/Tamil), Gurnam Bhullar (Punjabi), and Avadhoot Gupte (Marathi) have built strong fan bases. Their work blends regional traditions with modern sounds, appealing to a wide demographic.

Platforms: Spotify's regional playlists like "Top Tamil" or "Punjabi 101" have made it easier for users to discover non-Hindi music. YouTube, the most popular platform for music in India, has also amplified regional content through its algorithm-driven recommendations.

Labels and Distributors: Regional music labels such as Lahari Music (Kannada), T-Series Punjabi, and Aditya Music (Telugu) have actively promoted regional songs across digital platforms and collaborated with local artists to produce high-quality content.

Challenges in the Regional Music Landscape

Despite its rapid growth, regional music faces several hurdles:

Funding and Infrastructure Regional artists often lack access to the funding and production infrastructure available to Bollywood counterparts. This limits the scalability of their music.

Piracy Piracy remains a persistent issue in India’s music industry, particularly in regional markets. It deprives artists of fair compensation and affects the overall growth of the industry.

Underrepresentation in National Platforms While regional music has made strides, it is still underrepresented in national award ceremonies, media coverage, and mainstream marketing campaigns.

Language Barrier for National Penetration Although regional music is gaining traction, language differences can limit its appeal to non-native speakers. Efforts to create multilingual versions of songs or promote cross-regional collaborations are still in their infancy.

Opportunities for Growth

The future of regional music in India looks promising, with ample opportunities for growth:

Localized Streaming Services Regional-focused apps like DistroKid India and Reverberation India could emerge as platforms dedicated exclusively to vernacular music.

Brand Partnerships Regional music offers unique branding opportunities. Brands can tap into specific cultural contexts to create hyperlocal marketing campaigns, boosting visibility for artists and their music.

AI-Powered Content Discovery Streaming platforms could leverage AI and machine learning to recommend regional music to a wider audience, breaking language barriers and expanding the reach of local artists.

Cross-Regional Collaborations Collaborative projects between artists from different regions can create a fusion of styles and languages, appealing to a broader demographic.

Global Export of Regional Sounds Just as K-pop has taken the global stage, regional Indian music has the potential to appeal to international audiences. Punjabi music, for instance, has already found a global audience, thanks to its upbeat rhythms and universal appeal.

The Road Ahead

The regional music wave is more than just a trend—it’s a transformation that reflects India’s linguistic and cultural diversity. As streaming platforms continue to grow and artists find new ways to connect with audiences, regional music is poised to become a cornerstone of the Indian music industry.

With the right investment in talent, technology, and marketing, regional music can rival Bollywood in influence and revenue. Its growth will not only diversify the industry but also preserve India’s rich cultural heritage for future generations.

In conclusion, the future of the Indian music industry is bright, and regional music is at the forefront of this evolution. By embracing regional sounds, the industry can achieve new heights while celebrating the nation’s unparalleled diversity.