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netleafblog · 2 years ago

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5 Best CMS Platforms For Web Development In 2022

CMS Platforms For Web Development : You might have heard people saying ‘Content is King’ quite often. But when it comes to managing the same, you need a Content Management System. Today, there are so many CMS available for users to choose from that it gets confusing at times. However, there are many factors that can help you decide the best CMS for user needs.

A good CMS must be secure and easy to use. Complex software will not help you with the work. It will instead increase it for you. Also, it must include customization templates to make you stand out from the crowd. Finally, a system with good integration should be the one you choose.

Here is a List of Our Top 5 Best CMS Platforms for Web Development in 2022.

WordPress

Established in 2013, powering more than 40% of websites online over the internet, WordPress is the developers’ favorite CMS platform of all time. A user can build, edit, manage, or even delete a website from this platform. With various templates available on WordPress, you can work on blogs and articles, form your portfolio, publish videos, and much more.

Pricing: Although WordPress is free for all. But you need to buy your domain name. This can cost you between USD9 – USD 15 yearly. In addition to that, you also need a hosting account which costs around USD7.99 monthly and web development service cost to any web development company .

Pros of WordPress

The extensibility of WordPress makes it easy to use for everyone

Every file you install on WordPress is in XML format. You can easily switch from WordPress to any other software without losing your data

Also, you have a lot of templates available to work on, making it a one-stop-shop.

With a huge range of plug-ins and themes, you can add extra pages and apps easily

In addition to that, there are many open communities which you can join and clear any query or become a part of a discussion

Cons of WordPress

You need to pay a good sum of money to get your domain name and hosting account.

Users need to manage their backup and security on WordPress

WordPress does not have a built-in drag and drop system. This can make you’re functioning a bit complex for you.

Wix

A perfect CMS platform for beginners, Wix is the best writer’s choice. With over 500 templates, you can create everything from a shopping website to a wedding invite. You can use Wix to show your utmost creativity. This software even allows you to add as many apps as you wish to your website. You can add pop-ups, email marketing, SMS automation, and much more.

Pricing: If you need your unique domain name and do not want ads to interrupt you, then you can go for the Wix Combo plan at USD 14 per month or its Unlimited plan at USD 18 per month. Otherwise, it is absolutely free.

Pros of Wix

You have 500+ creative templates to choose from.

Add as many applications as you want to your website.

Works efficiently on phone and computers

It works on a drag and drop system. This helps in editing any part of the page easily.

Cons of Wix

You cannot switch your template once you start working on one.

A paid version is needed to build an eCommerce store

Wix does not let you download and export data. For any external page, you will have to copy-paste it.

Without the paid version, you will be interrupted by ads, and you will have to work on the domain name that Wix brands.

Drupal

Drupal is an open-source CMS that is yet another great choice for web development. Using Drupal, you can come up with a site that needs to store a lot of information. Users can even add plug-ins to improve their experience. In addition to that, this is also a great option for marketers who focus on different segments as their target audience. You can simply provide their information such as browser history, geographic location, and more for the same.

Pricing: The pricing of Drupal is again the same as WordPress and Wix. You will have to purchase a domain name and hosting site and web development service cost.

Pros of Drupal

Adding content to Drupal is easy. You have a lot of options of content types to choose from.

Drupal has many modules, just like WordPress plug-ins. You can add these to improve your experience.

It has a built-in management system to make your operations easy and efficient.

Also, Drupal has a support community to help you.

Cons of Drupal

Drupal users need to know to code. They must be aware of CSS, HTML, and PHP.

Additionally, managing Drupal can a bit time-consuming.

Shopify

Just like the name suggests, Shopify is a great platform for retail business owners to make their enterprise an online platform. It also runs on drag and drops and therefore is easy to use, even for beginners. The best part? Shopify manages everything for you. From backup to hosting, everything is built-in. In addition to that, you can add extra plug-ins too.e

Pricing: Shopify has three plans available for you to choose from, according to your needs. The Basic plan for USD29/month includes 2 staff accounts ad 4 locations for inventory. With the Shopify plan, you get to add 5 accounts and 5 locations in USD79/month. However, with the Advanced plan at USD299/month, you get 15 accounts and 9 location access. Plus web development service cost.

Pros of Shopify

You can use the plug-ins in Shopify

The user does not have to worry about backup, hosting, or other technical functions.

No matter what you earn, Shopify does not ask you to upgrade your plan unless you want to.

The support team at Shopify is available to help you around the clock.

Cons of Shopify

Shopify can be a bit expensive for small business owners

In addition to that, the list of plug-ins in Shopify is limited.

Joomla

People looking for a high level of extensions and customization control must go for the Joomla CMS system. You can create a website that’s completely different from the rest with the help of Joomla. In addition to that, you can use it to create an online shopping site too. Joomla currently has more than 2 million websites over the internet. Although it can be a bit complex, it still holds a huge trusted-user base.

Pricing: Joomla is free to use once you put in some money for the domain name and supporting hosting web and web development service cost.

Pros of Joomla

Anyone with zero knowledge of coding can use Joomla.

It has some unique options available for its users. You can create something exceptional with it.

Additionally, there exists a huge community to assist you at any time.

This is a great platform to start an eCommerce website.

Cons of Joomla

Although you need not touch any codes, Joomla can be a bit complex for beginners.

Also, Joomla has limited options and themes available.

Final Statement

From an ocean of CMS platforms available in the market, this blog included the top 5 CMS Platforms for web development. You can use any of the above platforms based on your needs and budget. CMS can make a huge difference, and it will make your life easy!

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watchterri · 2 years ago

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Ntopng will not start

Ntopng will not start code#

Ntopng will not start windows#

# Specifies the data directory (it must be writable). # "remote" (Keep only remote hosts), "none" (Flush hosts when idle). # ment that can be "all" (Keep all hosts in memory), "local" (Keep only local hosts), # telling ntopng not to purge the hosts specified by -S. With this option you can modify this behaviour by # responses and don't resolve numeric IPs 3 - Don't decode DNS responses and don't resolve # (-m) numeric IPs 1 - Decode DNS responses and resolve all numeric IPs 2 - Decode DNS # Sets the DNS address resolution mode: 0 - Decode DNS responses and resolve only local Both netmask and CIDR notation may be used, # Commas separate multiple network values. If not specified the default is set to 192.168.1.0/24. # networks and subnetworks whose traffic is also considered local in ntopng reports. This parameter allows the user to define additional # ntopng determines the ip addresses and netmasks for each active interface. # Sets the HTTP port of the embedded web server. # Note that you can specify -i multiple times in order to instruct ntopng to create multi‐

Ntopng will not start windows#

On Windows you must use the interface number instead. On Unix you can specify both the interface name (e.g. # Specifies the network interface or collector endpoint to be used by ntopng for network # tool, you probably will want to use this option. To use ntop other than as a casual monitoring # without connection to a specific terminal. # This parameter causes ntop to become a daemon, i.e. # Specifies the path where the PID (process ID) is saved. # sign '=' must be used between key and value. # The configuration file is similar to the command line, with the exception that an equal

Ntopng will not start code#

Compiling ntopng from Source Code (with geoip database). ux-debian/ĭespite every best effort, I fail in step 3. First, I have downloaded the source files ( ) and tried to build/install from scratch, following the step-wise guidance here (noting it is ntopng version 2.0 now, not 1.2.1). I now want to set up my RPi as a network traffic monitor, and I'm trying to get ntopng ( ) working. I have so far successfully set up my RPi as an OpenVPN server using this excellent tutorial. nTop now uses the nDPI (network deep packet inspection) library to classify packets within network traffic for those protocols that either do not use a. I did run redis-server manually from shell by using command redis-sever then I started ntopng and it stopped after a minute or so.I have recently got my first Raspberry Pi and am enjoying the world of budget computing! I'm sure that in due course I'll find some interesting projects to try out, but for now, my RPi is satisfying my need for a Linux-based system to tinker around with. I did add this redis_enable=“YES” in /etc/rc.conf. I did some reading on radis from package link FreshPorts - databases/redis: Persistent key-value database with built-in net interface I did some Googling to find possible solutions, I didn’t find anything that helped fix my problem. So from running ntopng from shell I am getting belowĠ6/Mar/2022 09:43:14 Setting local networks to 127.0.0.0/8,fe80::/10Ġ6/Mar/2022 09:43:14 ERROR: Connection error Ġ6/Mar/2022 09:43:30 ERROR: ntopng requires redis server to be up and runningĠ6/Mar/2022 09:43:30 ERROR: Please start it and try again or use -rĠ6/Mar/2022 09:43:30 ERROR: to specify a redis server other than the default Next was to dig more and see what the issue might be, I found the ntopng service stopped, I started it and less than a minutes later it stopped. If there’s no traffic in the ntopng web-based dashboard, it might be that rvice and rvice are not running. As you can see, ntopng identified Azure, MQTT, WireGuard VPN, CiscoVPN, MsSQL-TDS, and SSH traffic. For instance supposing to start ntopng on host 1.2.3.4 as ntopng -I tcp://:3456. For example, my main network interface is eth0. I was watching Lawrence’s video “How to Configure Traffic Monitoring with ntopng on pfsense” Things were going fine until I tried to access the interface on port 3000 and nothing was working. Invoking them multiple times doesnt change the ntopngs behavior. I was looking for a way to implement bandwidth monitoring on my pfsense.

#Ntopng will not start

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sjainventuresltd · 2 years ago

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Sjain Ventures wish to create an exceptional presence in the GITEX Global 2022

Get ready for the technology powerplay at GITEX Global 2022, Dubai, taking place from October 10-14. Sjain Ventures’ skilled team is developing innovative and value-added IT solutions for industries across.

The Sjain Ventures Company once again has set the ball rolling to chase innovation and exhibit its comprehensive technology products and custom IT solutions at GITEX Global 2022, the most important tech exhibition in the Middle East Region.

This year, Sjain’s tech professionals will present a whole new array of tech products, mobile apps, and web development solutions, mainly the healthcare, e-commerce, on-demand, learning management, hospital Management Systems, Fin-Tech, Real Estate, ERP, CRM, and others.

If you attend the event, we will be more than happy to meet you in person and discuss how our digital transformation solutions can enhance your business inside out.

If you plan to attend the event, we would be delighted to see you there and discuss how our solutions for digital transformation can improve your company from the ground up.

About GITEX Global 2022

The most prestigious exhibition in the technology industry is GITEX, which stands for the Gulf Information Technology Exhibition. It’s an annual event that occurs every year at the Dubai World Trade Center in Dubai, UAE. A huge celebration of technology where experts and geeks from around the globe gather to celebrate the latest developments and innovations throughout the exhibition.

For consecutive years GITEX has brought together the industry leaders, inventors, tech enthusiasts, entrepreneurs, and other audiences from the specialty on a yearly basis to participate in substantial knowledge sharing and exhibit innovative products. As tech enthusiasts from any background can display their innovations by putting up booths, the event is unrelated to any particular field.

Read: Sjain Ventures is all set to seize the opportunity in GITEX 2022

In 1981, the annual event was introduced for the first time under the name GITE. Although the event was already witnessing a growing prevalence, the launch of Microsoft’s Windows 7 in 2009 further increased attendance. The launch ceremony featured more than 150,019 attendees. Since that time, GITEX became a world class technology exhibition that exposes viewers to cutting-edge developments. Altogether, the event features a variety of must-attend industry related conversations, debates, demonstrations, and trade of the most recent products.

GITEX Global 2022 will host more than 4000 exhibitors, 800+ startups, 1000+ keynote speakers, and 200+ government entities from 170 countries.

Sjain Ventures Is Excited to create a massive stir once again

Returning to GITEX Global 2022, Sjain Ventures has delivered encouraging news to a number of start-ups and small to medium-sized businesses. The fact that we have assisted them in rising to the top of their field is evident from the testimonials we receive from clients.

We work really hard to develop tech solutions that assist organisations in navigating the most pressing issues and complexities.

“Mr. Shreyansh Jain”, director of marketing, offers his experiences and expectations:

GITEX has always served as a forum for discussing and foreseeing new technological advances in addition to being a venue for presenting the latest products and services. For interesting talks on telematics trends, opportunities, and challenges as well as an introduction to our recent activities since the last GITEX show, we are looking forward to meeting with our current and new partners.

Sjain Ventures– Your Technology Partner for GITEX Global 2022

We at Sjain Ventures want to give you the best technical support by utilizing our many years of GITEX knowledge. Sjain Ventures has headquarters on 4 national and international bases, which cover Raipur, Pune, Germany, and Dubai with 13+ years of event-tech industry expertise and a dedicated team of 150+ members. The team at Sjain Ventures has created various interactive AR/VR functions to enhance the execution of your event in addition to having extensive knowledge in the field of technological advancements and innovations. The platform offers a complete event-tech service, from full on-site assistance to enhance your engagement with interactive digital aspects.

Benefits of Participating in the GITEX Global 2022

Incredible Networking Opportunities

Maximized Global Reach

Extensive Knowledge Exchange & Deep Learning Session

Showcase to Global Investors & Buyers

Direct Interaction with the Target Market

Business Empowerment

Access to Global Tech Organizations & Startups

Greater ROI

Better Lead Generation Possibilities

Conclusion

It is without a doubt advantageous for several start-ups, organisations, businesses, and inventors to exhibit their most cutting edge innovative tech items by taking part in the greatest tech exhibition in the world. The ability to expose their products to the entire industry’s professionals at their booths is one of the primary reasons that exhibitors, speakers, and all other industry participants look forward to GITEX.

All the tech maestros and audience members attending the event increase the likelihood of lead creation, which increases ROI. However, you can work with a leading on-ground activation or in-person event service provider to make sure your involvement in the event is really productive.

Companies looking for game-changing IT solutions are welcome to stop by HaLL no. 06 and Booth No. H6-4 to speak with the Sjain team about partnership opportunities or potential integrations. Simply get in touch with our team to arrange a meeting in advance. See you at GITEX Global 2022!

#gitex #gitex 2022 #gitex global #gitex global 2022 #gitex dubai 2022

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iamazadkhan · 2 years ago

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What to do when you don’t receive the payment of Google Adsense in your bank account?

To Begin With

Nowadays many people are associated with blogging profession. If you are a blogger or have managed to create an existence as a professional on YouTube then you must be getting various payments through Google Adsense. Many times it is seen that the amount charged by Adsense is not easily transferred to your bank account. Follow our post to know what you have to do in this case. Please follow the post to know in details on payment of Google Adsense in your bank account. Read: What are the Best Web Hosting Services Based in Australia in 2022?

How to transfer money from Google Adsense in time?

It is a common question among bloggers that how to transfer money from Google AdSense to bank account. If you read all the terms and conditions carefully, you will know that Excel support page mentions that if you do not receive payment after 15 working days, it advises you to contact AdSense support team. We can discuss here how the process can be. - When you contact google adsense support team a SWIT/UTR code will be sent to you and requested from you to trace your transfer payment. - You will then be informed of your publishing ID and payment date. Also write the amount of payment received by you.

Possible response for Google Adsense support team

After completing this process, you will receive an email from Google Adsense very soon. This email will inform you that they have received your request and their team will respond to your request as soon as possible and try to provide proper service. Read Also: On the 50th Launch of Starlink, Spacex Ties the Record For the Most Falcon 9 Launches This email may also state that they have started an inquiry with your bank's transaction methods. It usually takes two to three business days for them to complete this search process. If everything is fine then Google Adsense will try to solve your problem within 10 to 14 working days.

Getting the help from your concerned bank

If you think that you want to finish the whole thing in less time then you can contact your bank first. An option to track AdSense payments is available in online banking. Blogger's banking transactions are blocked due to various unknown reasons. Contacting the bank's authorities usually resolves these issues quickly. https://youtu.be/owxLSA8NwkA

Final Few Words

FAQs

Read the full article

#indianmemoir #technology

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rlxtechoff · 2 years ago

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#IFTTT #Blogger

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pilmmalawmarketing · 2 years ago

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When most of us think about our clients, one of the first things that come to mind is a mental picture of that client who is being a pain in the proverbial butt. You know, the one you just can’t please – that’s always calling and complaining. (And typically, these are the clients you’ve done the most for or whose case is small enough you regret taking it in the first place). Or maybe you think of the client whose victory was your most hard-fought. Or perhaps you think of those clients you’ve represented who were the most injured by someone else’s negligence.

But whether you have warm fuzzy thoughts when you hear the word “clients,” or the word causes an instantaneous knot in your stomach, the truth is that your CLIENTS have the potential to be your firm’s biggest Marketing weapon. In fact, each and every client has the potential to be a mini marketer for your law firm. This is HUGE because now, more than ever, marketing your law firm isn’t about what you say about yourself – it’s about what others say about you.

Why is this so important NOW? Because in the post-pandemic world we live in your potential clients are more skeptical of ads than ever before. Advertisers are pouring more money than ever into advertisements to reach consumers. Your potential clients – the people you want to reach with your brand, are inundated with ads. Everywhere. All the time.

If you attended PILMMA’s recent Super Summit Legal Marketing Conference in DC this fall, then you had the chance to hear a mind-blowing presentation by Marketing guru and best-selling author Mark Shaffer, expounding on this concept (IF you missed this four-day event; one of the biggest Legal Marketing and Management Conferences in the country, then make sure you check it out this June when PILMMA hosts its 2022 Conference in New Orleans.

As evidence of the social shift away from consumer ad trust, Shaffer noted that MILLIONS of people now have ad blockers on their devices. He’s correct. In 2020 alone, 73 million American internet users had installed some form of ad-blocking software, plugin, or browser on their web-enabled devices.

And according to recent eMarketer figures, American internet users blocking ads has increased a whopping 71.9% since 2014 and the trend is increasing every year. Even a few years ago, 1 in 4 internet users were blocking advertising on their devices and the trend is going up (Statista Research Dept Jan 14, 2021). And even if you aren’t spending tons on Digital Ads to market your firm, this trend is important for helping you understand consumer behavior.

If you want potential clients to sign with you and not your competition, you need to understand their motivations. According to Shaffer, a surprising two-thirds of our Marketing occurs without us. Effective Marketing isn’t about you telling others about yourself – it’s what others are telling each other about you. And that makes sense, doesn’t it?

Think about it – When you purchase something on Amazon, what is one of the first things you look at? For most of us, after the basic product description, we look to the customer reviews. We know what the manufacturer says about itself will sound good. But what most of us want to know is, “What is the real deal about this product?” So, we scroll through the reviews, seeing who ranked the product with multiple stars and who gave it a 1-star bust. The good reviews give us confidence. The one stars give us pause and concern.

It’s the same with almost any product or service these days. Even our kids read the product and movie reviews first to see if the new game or movie is any good before making a consumer decision. We all trust what others say about goods or services MORE than what the company says about itself. And we trust the people we know more than the people we don’t know. We typically trust our friends and families more than we trust people we don’t know online or otherwise.

And here’s the kicker: Like it or not, your current and past clients are already mini marketers for your law firm. If they’ve had a positive experience with your firm, then they will share this with their friends and family when one of them needs a lawyer. Similarly, if they’ve had a bad experience, they will share that, too. And in many instances, a personal recommendation from your client to their friends or family will trump what that prospect may have seen online whether good or bad reviews.

Thus, if you are serious about Law Firm Growth, you want to amass as much social proof as you possibly and realistically can. You want 5-star Google reviews from each and every client and lots of them. Record short videos of your clients at the end of the case explaining how you helped them in a difficult time and push these simple (but credible) videos out on social media platforms. Obtain more professionally recorded testimonial videos to place on your firm’s website. And give your clients short forms to fill out too, asking them to state what they would tell their friends and family about your firm and what they liked most about your firm. You can also turn these written statements into videos with simple software like Lumen 5 to push out on your website and all social media platforms.

When possible, get this powerful social proof at settlement, right there in your office (just make sure the clients don’t use your firm’s internet to do it, or Google will punish you by assuming the legitimate review isn’t legitimate). Put processes in place to ensure that your staff understands how important these reviews are to your firm’s growth and credibility. Make sure they are reaching out to every client at the end of every case. Encourage your staff to reach out to their friends and family to obtain Google reviews from people that know your firm and like you, even if they haven’t yet needed to hire you.

Hold a contest in your firm with prizes for the staff member that obtains the most reviews. At this point, I could launch into a discourse on how to amass as many 5-star online reviews as possible but there’s already plenty of info on the internet about how to do that (Of course- if you need to get up to speed on that topic and other digital marketing strategies, check out PILMMA’s website and free webinars, resources, and articles that focus on helping lawyers leverage digital marketing strategies for Law Firm Growth)

But obtaining online reviews or testimonials is just the tip of the iceberg when it comes to maximizing your clients to help you grow your firm. Each and every client you have ever represented and the ones you will represent tomorrow and the next day and the day after that all have the potential to be ongoing mini marketers for your firm. Don’t miss out on this opportunity by getting that initial online review or testimonial and moving on. Don’t drop the ball.

#Law Firm Marketing #legal marketing and management

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iamazadkhan · 2 years ago

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What to do when you don’t receive the payment of Google Adsense in your bank account?

To Begin With

How to transfer money from Google Adsense in time?

Possible response for Google Adsense support team

Getting the help from your concerned bank

Final Few Words

FAQs

Read the full article

#indianmemoir #technology

0 notes

rlxtechoff · 2 years ago

Text

#IFTTT #Blogger

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naturecoaster · 6 years ago

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Saint Leo University Ready to Welcome 700 New Students

Move-in Day Set for Aug. 16, Classes Begin Aug. 21

Saint Leo University will welcome close to 700 first-year students as they officially move in to their residence halls on Thursday, August 16. Classes begin on Tuesday, August 21. Faculty and staff, as well as a new university president, will greet students and help families move them into their new home away from home. Move-in day for first-year students begins at 8 a.m., and students may move in until 2 p.m., August 16, at University Campus, 33701 State Road 52, St. Leo, FL 33574. Welcome to the pride A reception will take place from 2 to 3 p.m., August 16, in the Marion Bowman Activities Center gym. Students and their families will have the opportunity to meet with faculty and staff from the College of Arts and Sciences, the Donald R. Tapia College of Business; and the College of Education and Social Services as well as support services including Counseling Services, Health Services; Military Affairs and Veterans Services; Campus Security and Safety; and The Center for Academic Vision and Excellence (the CAVE). The new Lions will be welcomed by Dr. Jeffrey D. Senese, university president, and Dr. Mary Spoto, vice president of Academic Affairs, at 3 p.m. The deans will explain the academic programs and Student Government Union President Derick McIntosh will greet the students. At 3:45 p.m., cue the tears (or maybe jubilation) as parents and families say goodbye and depart. Feeling the Lion spirit A mini pep rally takes place at 4 p.m., August 16, and New York Times bestselling author Harlan Cohen will discuss college life. Cohen help students “get comfortable with the uncomfortable” and navigate all the big changes ahead. About the Class of 2022 The Class of 2022 is represented by students from 37 states as well as 35 countries. The most popular academic program among incoming students is the Bachelor of Science degree in biology with an emphasis on biomedical and health services. Rounding out the top majors are criminal justice; business; sport business; marketing; psychology; computer science-information assurance; and elementary education. Many incoming students remain undecided and have not declared a major. More than 50 new students were admitted to the Honors Program, which offers challenging seminar courses and research opportunities. Special programs Orientation for international and Honors Program students as well as Emerging Mathematics and Computer Science (EMACS) scholars will take place August 14-16. Incoming biology students are introduced to their challenging program during Bio Boot Camp that will be held Saturday, August 11, through Thursday, August 16. “Students often find that the study habits that worked for them in high school are not sufficient to realize the high grades they are aiming for in college level biology coursework,” said Dr. Laura Altfield, associate professor of biology. “In addition, many of our students have dreams of attending medical school, graduate school, law school, pharmacy school, and other professional programs.” Bio Boot Camp offers a pre-semester primer geared at helping new students better adapt to the demands of undergraduate learning, and guiding them to success. Participants will get familiar with the laboratories, attend lectures, and learn study skills. Weeks of Welcome The Department of Language Studies and the Arts will host a sing-a-long with the movie “The Greatest Showman,” at 7 p.m., Monday, August 20, in Selby Auditorium in Lewis Hall. Students are invited to join in the musical fun. The Office of Student Activities will greet new and returning Lions with two weeks’ worth of events during Weeks of Welcome. On the first day of classes, Tuesday, August 21, Student Activities will host a welcome back event from 10 a.m. to 2 p.m., near the Student Community Center. Student may get shirts spray painted, take first-day-of-school photos, and enjoy smoothies and ice pops. There will be events hosted by various campus groups throughout the first week. The Campus Activities Board will host its popular CAB bingo on Thursday, August 23, in the gymnasium and the back to school bash takes place on Friday, August 24. There will be a freestyle comedy show, the Blizzard of Bucks Game Show, and more during the second week. Giving back Incoming students will have the opportunity to participate in community service from 9 a.m. to noon, Monday, August 20, on The Green by the Student Activities Building. They will join Student Engagement, Paws of Love, and Pasco County Animal Services in making first aid kits, toys, and no-bake treats for animals. Some Advice for Students “It might sound cliché, but the best advice is get involved right from the beginning,” said Dawn McElveen, director of First Year Experience. “Ask for help. Even if you don’t know who to ask, ask someone.” “You’re here to get an education, but have fun,” added Shadel Hamilton, associate vice president of Saint Leo University WorldWide student services. SLU 101 Saint Leo requires incoming students to take SLU 101 – First Year Experience, a one-credit seminar course designed to assist first year students with a positive transition to university life. The course introduce students to the history and culture of Saint Leo University and the various departments, resources, and services available, and it will foster the development of decision making using critical thinking skills and core values. “It really is an extension of orientation,” McElveen said. “They will learn more about all the support systems they have available, hear from guest speakers, and visit places such as the library, the Abbey Church, and Career Services.” More importantly, the course helps the students grow as they begin their educational journey, she added. “This may be the first opportunity they have to think about who they are and how to form their own identity as a young adult,” McElveen said. About Saint Leo University Saint Leo University (www.saintleo.edu) is a modern Catholic teaching university that is firmly grounded in the liberal arts tradition and the timeless Benedictine wisdom that seeks balanced growth of mind, body, and spirit. The Saint Leo University of today is a private, nonprofit institution that creates hospitable learning communities wherever students want to be or need to be, whether that is a campus classroom, a web-based environment, an employer’s worksite, a military base, or an office park. Saint Leo welcomes people of all faiths and of no religious affiliation, and encourages learners of all generations. The university is committed to providing educational opportunities to the nation’s armed forces, veterans, and their families. Saint Leo is regionally accredited to award degrees ranging from the associate to the doctorate, and the faculty and staff guide all students to develop their capacities for critical thinking, moral reflection, and lifelong learning and leadership. The university remains the faithful steward of the beautiful lakeside University Campus in the Tampa Bay region of Florida, where its founding monks created the first Catholic college in the state in 1889. Serving more than 13,000 students, Saint Leo has expanded to downtown Tampa, to other sites in Florida and beyond, and maintains a physical presence in seven states. The university provides highly respected online learning programs to students nationally and internationally. More than 94,000 alumni reside in all 50 states, in Washington, DC, in three U.S. territories, and in 76 countries. Read the full article

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peterlieferii · 4 years ago

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Building an eCommerce Website with WordPress

In today's competitive marketplace, e-commerce is a must-have for a business. It's not just an extra to add to your marketing plan. How important is e-commerce to your business? Online shopping is one of the most popular online activities, not just in the USA but worldwide.

Try to wrap your head around these numbers.

The world population currently at the end of 2020 is 7.8 billion. According to Statista, a leading market and consumer data provider, 2.05 billion individuals purchased goods online in 2020. That is a quarter of the world's population!

Further on, 2.14 billion people worldwide are expected to buy goods and services online in 2021, with sales projected to grow to 6.54 trillion US dollars in 2022.

Convenience and cost-savings prompt people to use ecommerce. Faster Internet speeds and cheaper devices also aid in the tremendous growth of this remarkable marketing technology.

Due to hectic schedules, mobile devices, and apps' pervasiveness, consumers look for businesses that understand this and cater to their needs. As a business owner, you do not want to miss this opportunity to reach a global market that's open 24 hours, seven days a week. By launching an online store, you can connect with a vast audience.

eCommerce – Start with WordPress

If you want to start an ecommerce website for your brand, WordPress is one of the best platforms to use. WordPress is NOT an ecommerce application but is a CMS or Content Management System.

A CMS provides the capabilities for creating, organizing, editing, and publishing content to the Web. Instead of requiring multiple software applications, only one application is required.

WordPress is user-friendly and provides a solid foundation to power your online store. However, there are no native WordPress eCommerce features. To give it the functionality to sell products or services, you need to add an ecommerce plugin.

There are many plugins and extensions you could use to make WordPress operate as an ecommerce store. One popular plugin is WooCommerce.

WooCommerce

WooCommerce is an eCommerce plugin for small to medium business websites for one good reason. It's free! There are many free extensions (plugins) to expand functionality. More advanced plugins cost, so what you have to spend will depend on your needs. However, you can have a decent eCommerce site without paying for particular functions.

Getting started

To use WordPress to create an eCommerce website, you'll first have to pay for a domain name and web hosting. Most web hosting companies provide WordPress hosting with a one-click installation at affordable monthly and annual rates.

With WP’s easy-to-use interface, your online store can be set up quickly. The more information prepared ahead of time, the faster your store can be up and running. To this end, have your business name, logo, and tagline ready. Have your initial products named, with descriptions, categories, prices, and images prepared beforehand as much as possible.

Install a Theme

Once WordPress is installed, you will need to select a theme. In simple terms, a theme is the appearance of your website that your audience sees.

WordPress defines a theme as:

"a collection of files that work together to produce a graphical interface with an underlying unifying design for a weblog. These files are called template files. A Theme modifies the way the site is displayed, without modifying the underlying software."

You will have 14 free themes available to use at the start. You can find a massive selection of free and paid Themes online at sites like Themeforest or Elegant Themes, to name a few.

To be sure how a theme will look, you can preview it before activation. Keep in mind that if you use the standard WordPress themes initially provided, other websites may use the same theme, so your website won’t be unique.

The beauty of WordPress is that you are never stuck with a theme. You can change themes or change colors and other theme parts to customize it.

Plugins

Plugins are an essential feature of WordPress. Plugins extend and add functionality that already exists in WP. As previously mentioned, you will need to add the WooCommerce plugin to give your site shopping functions.

Just as with themes, there are many plugins available, both from WordPress and many other sites online, free, and paid. There are over 50,000 plugins that can do just about anything you may want at wordpress.org.

How to install WooCommerce

Installing WooCommerce or any plugin is simple.

Go to the Plugins section on the sidebar and click "Add New."

In the search bar, type "WooCommerce" and hit Enter.

Click "Install Now" on WooCommerce.

Once the WooCommerce installation is complete, an activate button will appear. The activate button will launch a setup wizard to continue configuring your store's initial settings.

The WooCommerce Setup Wizard is where you configure basic settings through a guided screen by screen walkthrough of five setup components:

Page Setup

Store location

Shipping

Payments

Themes

Setup can also be completed within the WordPress Dashboard.

Required Pages

For your shop to function, you will need to create these essential pages:

Shop – where your products are displayed.

Cart – where the customers go to view items in their cart and begin the checkout.

Checkout – where the customers go to pay for their items.

My account – where registered customers manage their account details and view past orders.

Adding Products

Now that WooCommerce is set up, you can start adding products and product pages. Every product added needs to have the following items at a minimum.

Product name

Price

Image

Brief description

Go to the WordPress admin panel, and on the sidebar, select "Products" Then select "Add Product." You can add physical and virtual products to your online store.

Payment Gateway

In the Setup Wizard, you will set up your online store's payment options. An eCommerce site, of course, needs a means of receiving payments from customers. When a customer goes to the checkout of your shop, they are directed to your payment gateway. There they need to input their financial information or sign in to their account.

PayPal is a popular payment gateway available, but not everyone will use that. WooCommerce incredibly supports over 100 payment gateways. There are four default options in the Payments section to receive payments. These are:

Direct bank transfer

Check payments

Cash on delivery

PayPal

Payment Security

To use most features of payment gateways, you must have an SSL certificate. The certificate ensures that all transactions and exchanges of financial information between you and your customer are safe from hackers. Most customers will be reluctant to purchase items online without this level of security. SSL certificates can be installed on your site by your hosting provider for a fee.

Shipping

The next thing you need to set up is how customers will receive your products. On the shipping tab, you can configure your shipping rates. You can choose from Live Rates, Flat Rates, and Free Shipping. If you're not sure what these will be, you can accept the default and modify them later.

Conclusion

This article is just a fundamental idea of how you can use WordPress to launch an eCommerce website for your business. There are many things to know about WordPress and WooCommerce. There are many online resources to discover the minute details that can make your site very professional and effective at delivering sales.

Hiring a web development company is an option you should consider, at least to get you started. They can provide training on different aspects of managing an eCommerce website. After a time, you should be able to do many of the functions required, such as adding new products and functionality with plugins.

Don't get frustrated with the endeavor. You can continue to expand and improve your online shop as you go and see what works and what doesn't. The rewards can be tremendous.

I hope this article will inspire you to join the millions of others who have brought their brick-and-mortar shop into the realm of online shopping. And wish you much success in this coming new year.

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vishakhaposts-blog · 7 years ago

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China Cloud Computing Stack Layers Market by Manufacturers, Regions (Province), Type and Application, Forecast to 2022

Worldwide Market Reports added Latest Research Report titled “China Cloud Computing Stack Layers Market by Manufacturers, Regions (Province), Type and Application, Forecast to 2022”.

"Cloud computing describes wide range of useful services.

For example, cloud computing allows you to move compute and data services off-site to a location-transparent facility.

Cloud-based data can be made accessible via the Internet anytime, anywhere and is often less costly than locally hosted data.

To decide how you - or your organization - will use cloud computing to best advantage, it is important to understand the services that make up cloud computing.

The three major categories of services are Software as a Service (SaaS), Platform as a Service (PaaS), and Infrastructure as a Service (IaaS)."

Scope of the Report:

This report focuses on the Cloud Computing Stack Layers in China market, to split the market based on manufacturers, Regions (Province), type and application.

Request Sample Copy of the Business Report @ https://www.worldwidemarketreports.com/sample/94011

Market Segment by Manufacturers, this report covers

Amazon Web Services

Salesforce

Microsoft Azure

IBM

Google Cloud Platform

SAP

Rackspace

H&P Helion

OVH

Avaya

Oracle

Market Segment by Regions (Province), covering

South China

Southwest China

East China

Northeast China

North China

Market Segment by Type, covers

IaaS

SaaS

PaaS

Market Segment by Applications, can be divided into

Commercial Use

Public Services

Others

There are 18 Chapters to deeply display the China Cloud Computing Stack Layers market.

Chapter 1, to describe Cloud Computing Stack Layers Introduction, product type and application, market overview, market analysis by Region (province), market opportunities, market risk, market driving force;

Chapter 2, to analyze the manufacturers of Cloud Computing Stack Layers, with profile, main business, news, sales, price, revenue and market share in 2016 and 2017;

Chapter 3, to display the competitive situation among the top manufacturers, with sales, revenue and market share in 2016 and 2017;

Chapter 4,to show the China market by Regions (Province),covering South China,East China,Southwest China,North China,Northeast China,Northwest China and Central China,with sales, price,revenue and market share of Cloud Computing Stack Layers,for each region,from 2012 to 2017;

Chapter 5 and 6, to show the market by type and application, with sales, price, revenue, market share and growth rate by type, application, from 2012 to 2017;

Chapter 7,8,9,10,11,12 and 13 to analyze the key Province by Type and Application,covering South China,East China,Southwest China,North China,Northwest China,Central China and Northeast China,with sales,revenue and market share by types and applications;

Chapter 14, Cloud Computing Stack Layers market forecast, by Regions (Province), type and application, with sales, price, revenue and growth rate forecast, from 2017 to 2022;

Chapter 15, to analyze the manufacturing cost, key raw materials and manufacturing process etc.

Chapter 16, to analyze the industrial chain, sourcing strategy and downstream end users (buyers);

Chapter 17, to describe sales channel, distributors, traders, dealers etc.

Chapter 18, to describe Cloud Computing Stack Layers Appendix, methodology and data source

Get discount on this report :https://www.worldwidemarketreports.com/discount/94011

TABLE OF CONTENTS:

1 Market Overview

2 Manufacturers Profiles

3 China Cloud Computing Stack Layers Market Competition, by Manufacturer

4 China Cloud Computing Stack Layers Market Analysis by Regions (Province)

5 China Market Segmentation Cloud Computing Stack Layers by Type

6 China Market Segmentation Cloud Computing Stack Layers by Application

7 South China Cloud Computing Stack Layers Sales, Revenue, by Type, Application and Manufacturers

8 East China Cloud Computing Stack Layers Sales, Revenue, by Type, Application and Manufacturers

9 Southwest China Cloud Computing Stack Layers Sales, Revenue, by Type, Application and Manufacturers

10 Northeast China Cloud Computing Stack Layers Sales, Revenue, by Type, Application and Manufacturers

11 North China Cloud Computing Stack Layers Sales, Revenue, by Type, Application and Manufacturers

12 Central China Cloud Computing Stack Layers Sales, Revenue, by Type, Application and Manufacturers

13 Northwest China Cloud Computing Stack Layers Sales, Revenue, by Type, Application and Manufacturers

14 Cloud Computing Stack Layers Market Forecast (2017-2022)

15 Cloud Computing Stack Layers Manufacturing Cost Analysis

16 Industrial Chain, Sourcing Strategy and Downstream Buyers

17 Sales Channel, Distributors, Traders and Dealers

18 Research Findings and Conclusion

ABOUT WMR :

Worldwide Market Reports is your one-stop repository of detailed and in-depth market research reports compiled by an extensive list of publishers from across the globe. We offer reports across virtually all domains and an exhaustive list of sub-domains under the sun. The in-depth market analysis by some of the most vastly experienced analysts provide our diverse range of clients from across all industries with vital decision making insights to plan and align their market strategies in line with current market trends. Worldwide Market Research’s well-researched inputs that encompass domains ranging from IT to healthcare enable our prized clients to capitalize upon key growth opportunities and shield against credible threats prevalent in the market in the current scenario and those expected in the near future.

Mr. Shah

Worldwide Market Reports

1001 4th Ave,

U.S

Tel: +1 415 871 0703

Email: [email protected]

Website: https://www.worldwidemarketreports.com

#Cloud Computing Stack Layers Market #Cloud Computing Stack Layers Market Trends

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victorparker1-blog · 7 years ago

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Verizon (VZ) Analysis

Verizon is the largest wireless service provider in the United States. The company’s 4G LTE network is available to more than 98% of the country’s population.

Wireless operations, which include voice and data services and equipment sales, generate approximately 73% of Verizon’s revenue and account for over 86% of the company’s EBITDA (earnings before interest, depreciation, and amortization).

Wireline operations account for about 27% of the company’s revenue but only generate 14% of Verizon’s EBITDA. This segment includes traditional voice offerings, as well as broadband video and internet services. The company has sold off many of its wireline assets in recent years to reduce its exposure to slower-growing, capital intensive areas of the sector.

Overall, Verizon maintains more than 115 million wireless retail connections, 5.8 million Fios internet subscribers, and 4.6 million Fios video subscribers.

Business Analysis

Verizon’s business is (slowly) expanding into newer areas such as digital media, telematics, and the Internet of Things, but the company’s historical key to success has been delivering reliable wireless and wireline services over the best communications network in the country.

Verizon routinely invests more than $16 billion annually to increase the capacity and reliability of its wireless network. Thanks to its massive investments in capital equipment and spectrum licenses, Verizon’s 4G LTE network covers more than 314 million people today.

The company’s investments have also kept it at the top of Root Metrics’ rankings of wireless reliability, speed, and network performance for each of the last five years. The chart below shows overall performance metrics for the big four carriers:

Source: Root Metrics

Further helping its competitive positioning, Verizon maintains one of the 10 most valuable brandsin the world. Consumers and businesses trust Verizon’s network reliability and reputation for superior performance, and the company’s thousands of brick-and-mortar stores keep its brand highly visible.

As long as Verizon continues to invest in its leading network coverage and architecture, the company should continue maintaining a massive base of customers. Disrupting Verizon’s base of customers would be almost impossible barring a revolutionary change in network technologies.

For one thing, growth in the number of new wireless subscribers has slowed considerably with smartphone adoption now being widespread. With new customer growth hard to come by, the industry has consolidated to become more productive and expand coverage. Verizon, AT&T, T-Mobile, and Sprint generate almost all of the industry’s revenue today, for example.

Verizon’s large subscriber base (over 115 million retail connections) provides it with the cash flow needed to support and enhance its existing wireless network. Potential new entrants lack the subscriber base needed to fund a nationwide wireless network and acquire spectrum licenses, effectively keeping them locked out of the market.

Trying to win subscribers over from Verizon would be extremely costly and impractical for a newcomer. It’s a lot easier to maintain an existing large base of subscribers in a mature market than it is to build a new base from scratch.

While competition between the four major carriers is intense, Verizon’s scale and leading market position have enabled its wireless segment to deliver excellent EBITDA margins in excess of 40% while generating predictable earnings.

Simply put, new entrants lack the capital, spectrum, and subscriber base to effectively compete with any of the big four carriers in the U.S. In addition to the industry’s high barriers to entry, the wireless communications market is also appealing because its services are non-discretionary in nature.

For example, Verizon’s churn rate (i.e. the percentage of customers who leave) in its wireless business is only about 1%. The majority of the company’s revenue is also recurring because consumers and businesses have a continuous need to communicate and use data, even during recessions.

As mobile and broadband usage continues growing with increased consumption of data and video, Verizon’s wireless network will become increasingly valuable – or at least that is what the company is banking on as it gradually exits wireline businesses and doubled down on wireless in 2014.

Verizon sold off around a quarter of its wireline phone and internet operations for $10.5 billion in 2015, reducing its exposure to these slower-growing businesses that could face increased regulatory scrutiny.

This move is part of Verizon’s ongoing shift to concentrate its efforts on its wireless and technology businesses, which are more profitable, relatively less capital intensive, and possess better growth prospects.

Verizon doubled down on wireless with its $130 billion acquisition of Vodafone’s 45% interest in Verizon Wireless in February 2014. With full control over Verizon Wireless, the company continues to aggressively invest in its industry-leading network as it prepares for the continued surge in data consumption.

Verizon has historically enjoyed a two-year advantage on its competitors when moving to the next generation network architecture. With almost all of its wireless data traffic now riding on the 4G LTE network, Verizon has already begun work to get its network ready for 5G (fifth-generation) wireless technology, which is expected to deliver 30 to 50 times faster connection speeds than 4G.

The company began conducting 5G trials during 2016, but the first mobile phones with 5G capabilities are unlikely to debut until 2019. Instead, the $65 billion U.S. residential broadband market, currently dominated by cable operators Comcast and Charter Communications, is Verizon’s first target of opportunity in 2018.

Management believes 25% to 30% of this industry is addressable by 5G technology, potentially disrupting the oligopolistic home internet market while providing a meaningful growth avenue for the firm. Rather than rely on costly last-mile wires and pipes to deliver internet to consumers, Verizon’s technology essentially sends signals through its wireless network into a home, where those signals are then converted into Wi-Fi.

Verizon expects to commercialize its high-speed 5G internet offering in the second half of 2018, with a broader rollout targeted in 2019.

Source: Verizon Investor Presentation

While 5G’s impact on mobile devices is a little further down the road, its significantly faster speeds and responsiveness could be game-changers for many parts of the technology industry, including self-driving cars, robotics, virtual reality, and smart cities. Accelerated growth in these areas, fueled by much faster connectivity, could cause data usage to explode even higher, further increasing the value of reliable wireless networks.

Of course, other mobile carriers are working on their own 5G networks as well. However, Verizon seems to have a clear lead. Sprint and T-Mobile are targeting a nationwide 5G network launch in late 2019 or 2020, according to The Wall Street Journal.

It will likely take years before the impact of 5G technology is fully known, so Verizon has been busy exploring growth opportunities outside of wireless and 5G technology, including new business models focused on video, the Internet of Things, and content. Rather than rely completely on its wireless operations, Verizon is positioning itself to benefit from the rise in mobile advertising and connected applications.

Most notably, the company spent more than $8.5 billion on two somewhat controversial acquisitions – AOL (acquired in 2015) and Yahoo (2017). These sites are two of the 10 most-popular web properties in the U.S., according to Bloomberg.

Through these deals, Verizon gained a mobile advertising platform and a host of online content, including The Huffington Post and TechCrunch. Verizon presumably has plenty of data surrounding its customers’ mobile behaviors, which could give it a chance of challenging Google and Facebook in the mobile advertising market.

The company also launched go90, a free mobile TV platform that delivers content for millennials. Go90 has been described as Hulu meets Twitter, and Verizon has reached content deals with the NFL, NBA, Vice Media, and major advertisers who want to reach this demographic.

In 2017, Verizon combined its media assets into a new segment, Oath, which accounts for around 6% of company-wide revenue. While it’s impact on overall results is relatively small today, the firm hopes to grow Oath’s revenue to between $10 billion and $20 billion in 2020, which would represent around 8% to 15% of Verizon’s total revenue today.

The ultimate success of Verizon’s media platforms is far from certain, but these initiatives could help lower wireless churn, further strengthen the Verizon brand, and generate meaningful advertising revenue if they continue to scale.

Internet of Things is another unique growth opportunity Verizon is focusing on. Telematics, smart energy, lighting, agricultural technology, and more are driving demand in this area.

Despite the excitement around these initiatives, they aren’t likely to be moving the needle for Verizon anytime soon. For example, Internet of Things revenue accounted for 0.7% of Verizon’s total sales during the fourth quarter of 2017. However, this area is consistently recording double-digit growth.

Significant revenue streams from these relatively new businesses is likely at least a few years out, and that’s if everything goes according to plan. Regardless, Verizon’s investments in these areas underscore the evolution that is occurring in the telecom industry.

Besides making selective investments in areas that offer potential for faster growth, Verizon is pulling levers to save money as it contends with an intensively competitive and saturated wireless market.

Specifically, the company announced plans in late 2017 to cut $10 billion in costs by 2022. These actions will free up more cash for the firm to continue investing in its wireless network and new growth opportunities while continuing to fund its dividend.

Management also expects the new tax bill to result in a $3.5 billion to $4 billion boost to cash flow from operations in 2018. The extra cash flow will primarily be used to reduce the company’s leverage, further strengthening its dividend safety.

Overall, Verizon seems likely to remain a key player serving the communications needs of millions of consumer and businesses for many years to come.

Key Risks

Arguably the biggest uncertainty facing Verizon is future growth in wireless. Subscriber growth has largely plateaued as U.S. smartphone penetration has more than tripled since 2010 to exceed 80% today.

The industry’s saturation has caused the big four carriers to fight each other more aggressively for existing subscribers rather than behave like a rational oligopoly. T-Mobile and Sprint have worked hard to improve their networks’ coverage and quality in recent years, too.

While they still score below Verizon’s network almost across the board in quality and coverage measures, the gap has narrowed, making it less painful for consumers to switch services. With 72% of U.S. counties having coverage from at least four wireless providers, according to data from Mosaik cited by The Wall Street Journal, consumers have more options than ever before.

Perhaps more importantly, T-Mobile’s growth strategy has been very aggressive in recent years. The company has shaken up the industry by bringing back unlimited data plans and dropping two-year contracts. As a result, Verizon has lost some of its ability to charge a premium for its network quality and even reported its first-ever quarterly net loss of wireless subscribers in early 2017.

Verizon has since stabilized and continued growing its subscriber base by bringing back its own unlimited data plans, but the industry’s era of lower phone bills appears to be the new normal. That’s especially true since talks of a merger between Sprint and T-Mobile have ended (more consolidation could have helped the industry become more rational).

The wireless market’s saturation is likely a strong driver behind Verizon’s pursuit of new growth businesses in the technology sector. However, as previously mentioned, these areas remain relatively small compared to the company’s wireless operations, and they are far from guaranteed successes, especially given Verizon’s lack of expertise with these business models.

For now, Verizon will live and die by its wireless business. If growth in the wireless market weakens, the battle between incumbents for existing subscribers could intensify and further pressure the industry’s margins.

There are also risks with Verizon’s 5G investments, which are still very much in the early days and far from being proven. As other competitors invest heavily in 5G and non-traditional rivals, such as Google and Facebook, explore creating their own mobile wireless networks and internet services, the telecom sector seems likely to continue evolving faster than it ever has before.

Closing Thoughts on Verizon

If one thing is clear, the telecom industry is undergoing a meaningful evolution. Content, media, and communications are converging like never before, and Verizon is one of many players working to reinforce its position in the market.

For now, Verizon appears to remain a reliable income stock, one that seems likely to continue its streak of paying uninterrupted dividends for more than 30 consecutive years. The company’s scale, hard-to-replicate network assets, mission-critical services, brand recognition, and massive subscriber base remain important competitive advantages.

As management works to cut costs, reduce debt, and continue investing in 5G and new businesses, such as media and advertising, Verizon should become even better positioned to deal with intensified competition in wireless markets.

Overall, Verizon seems likely to continue generating predictable results in the years ahead. However, investors need to keep a close eye on future developments in the wireless market, especially given the company’s capital intensity and large debt load, which reduce its flexibility if conditions were to meaningfully weaken or if management desired to make a major acquisition for growth.

To learn more about Verizon’s dividend safety and growth profile, please click here.

This article was originally featured on Simply Safe Dividends.

Research VZ

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from victorparker https://www.modestmoney.com/verizon-vz-analysis/40486/

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rickhorrow · 8 years ago

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15 TO WATCH: RICK HORROW’S TOP SPORTS/BUSINESS/ MARKETING/ENDORSEMENT ISSUES FOR THE WEEK OF MARCH 6

with Jamie Swimmer

This week, over 300 of the world’s best tennis players, including seven former tournament champions, descend on Indian Wells, CA to compete for more than $14 million in front of 400,000+ fans at tennis’ “Fifth Major.” Every top-10 player from the ATP World Tour and WTA is entered for the 2017 BNP Paribas Open. This includes 22-time Grand Slam Singles Champion Serena Williams, seeking to become the first WTA player to win three singles titles at Indian Wells. She joins 17-time Grand Slam Singles Champion and four time BNP Paribas Open singles winner Roger Federer. The tournament also showcases ongoing Indian Wells Tennis Garden renovations, designed to enhance the experience for players and fans alike. Upgrades include top restaurants like Spago; a new year-round hospitality space holding up to 200; satellite broadcast studio; fitness center; and club pro shop. Owner Larry Ellison and staff have truly created a desert tennis oasis, ensuring the game’s top players (and their thousands of adoring fans) return to the Coachella Valley year after year and creating an enviable benchmark for every other tournament worldwide.

Coming off their first World Series title in over 100 years, the Chicago Cubs are now submitting a bid to host the 2020 MLB All-Star Game. According to the Chicago Tribune, Cubs Chair Tom Ricketts is working with city officials to put together an “attractive bid” to bring the event to Wrigley Field. Logistics are still being worked out, for the entire weekend spans “essentially five days of festivals and events.” Cubs President of Business Operations Crane Kenney said that the team has “been in contact” with Chicago Mayor Rahm Emanuel's office and MLB “regarding efforts to fulfill requirements to host the game.” The last time Wrigley played host to the All-Star Game was 1990, so the team hopes that its recent on-field success and ballpark renovations will lure the game back to the Windy City. Baseball’s major “event leverage” comes with the All-Star Game annually. They award new ballparks, renovations, civic accomplishments, and (in the Cubs’ case) the end of monumental frustration. The game goes to South Florida this year amid rumors of an impending Marlins sale.

The NFL’s first outdoor draft is being hyped up weeks ahead of the selection show. According to the Philadelphia Inquirer, Philadelphia is “expecting 200,000 football fans” to show up to the outdoor theatre being constructed in front of the Philadelphia Museum of Art. The theatre will only seat around 3,000 people, and tickets are limited, yet the event should bring hundreds of thousands to the city center. To keep fans engaged, standing room on the Parkway will be “transformed into a festival the size of 25 football fields, open free to the public before and during the draft.” Staging the three-day event is said to cost around $20-25 million, though most of that will be covered by the NFL. The Draft joins the Pro Bowl and Super Bowl as the NFL’s “rotating mega-events.” Each year it is expected to outdraw, outhustle, and outperform the predecessor – leading to more leverage, better public support, and more choices for NFL public/private partnerships.

MLS is off and running as it opens its 2017 season bookended by two new expansion franchises. Newcomer Atlanta United has sold more than 30,000 season tickets, appealing to millennials and Hispanic fans alike. Atlanta United will host eight games at Georgia Tech’s Bobby Dodd Stadium before moving into Mercedes-Benz Stadium on July 30. In Minneapolis, Minnesota United is "confident the club’s first home match" as a MLS franchise will "exceed 30,000 tickets sold," according to the Minneapolis Star Tribune. United has "sold out the lower bowl" at TCF Bank Stadium for the March 12 match against Atlanta United, and is "closing in on 11,000 season tickets sold, with a team-imposed limit of 11,842 (tied to state’s lake total)." Elsewhere in the league, Orlando City SC moved in to its new home as it hosted NYCFC for its 2017 MLS season opener. The game at Orlando City Stadium was "sold out for weeks" and was broadcast nationally on ESPN. In front of MLS Commissioner Don Garber, Real Salt Lake drew 19,519 fans for its match against Toronto FC. And a would-be expansion franchise in San Diego announced Landon Donovan as a new member of its ownership group. San Diego could well be a test case – is soccer chipping away at the NFL’s American sports dominance?

Fortress Investment Group is not giving up on its goal to keep the Raiders in Oakland. According to SportsBusiness Journal, the investment group sent “the NFL and the Raiders a proposal to build a new stadium for the team next to their existing venue.” The team is currently committed to relocating to Las Vegas, but league owners still need to meet and vote on the potential move “as soon as the end of March.” “It is unclear how different the proposal Fortress sent in is from the model it agreed to with Oakland in December, which the NFL has rejected.” Commissioner Roger Goodell and the NFL declined to comment on the proposal or the previously rejected bid, but those close to the matter note that under the last proposal, “Fortress would have developed the land and kept key revenue streams.” To many, this proposal is viewed as the last effort to keep the Raiders in the Bay Area. The Las Vegas deal has a much stronger financial foundation – public support and NFL/Raiders equity. What Oakland has is a tradition of fan support and the presumption that the process be given “one last best chance” to work.

With the 2024 Olympic bid down to only two cities, LA 2024 is ramping up its promotion efforts overseas after signing PR firm Weber Shandwick. According to Ad Age, the PR firm is tasked with providing the bid group with communications support in international markets “where Olympic stakeholders live and work, as well as providing strategic insight into the entire process.” Weber Shandwick “helped support winning Olympic bids for the 2022 Beijing Games, the 2020 Tokyo Games and the 2014 Sochi Games.” Unlike past projects, this firm will not have to roll out a domestic campaign in Los Angeles to win over public support because 88% of the city already supports the bid. This move to hire an international PR agency marks another significant step for LA 2024 to land the Olympics after Budapest recently withdrew its bid; Paris is the only other competing city. While we all know that the Olympic selection process is inherently political, the PR message will focus on legacy, infrastructure support, and an “expectation” that the U.S. should participate in a Summer Games sooner than later. Look for drama in the boardroom between now and the end of the summer.

UCLA guard Lonzo Ball’s father made a bold prediction: his son will be the first player drafted with his own brand. According to ESPN, Lonzo’s father, LaVar Ball, said in a radio interview that if the UCLA star “doesn’t sign with adidas, Nike or Under Armour, whoever…I’ll sign the Big Baller Brand.” The “Triple B” brand is already an active apparel company that was started by the Ball family; it is the brand that Lonzo could be touting upon Draft Day later this year. While this move is still up in the air, LaVar boldly stated his view on the situation, “I’m not looking for no endorsement deal. I’m looking for a marketing and distribution deal.” LaVar has received a great deal of criticism this past season for making outlandish and egotistical comments on behalf of his son, such as Lonzo is “better than Steph Curry” and that “Lonzo would only play for the Lakers.” It is that time of year for hype – family, or otherwise. The astronomical NBA salary cap increase this next year will give this year’s rookie class a significant bounty.

What is already the wealthiest soccer league in the world, the EPL is still finding new ways to bring in millions of dollars annually. According to the London Daily Mail, Premier League clubs are now “set to earn up to $12.4 million more from sponsorships after talks” to add sleeve sponsorships for next season opened up between league and team executives. Sleeve sponsorships are valued at around one-fifth of a main kit sponsor, which means that clubs such as Manchester United, which receives “$58.3 million-a-year from Chevrolet to be on its shirts, could see a further $11 million invested in the club” on a yearly basis. Contract stipulations with main kit sponsors for a couple of the EPL’s best teams mean that a few notable clubs “will not be able to participate in the deal for next season,” though they will be able to sign a secondary sponsor in following years. Purists beware – the EPL is looking more like NASCAR every day. Why wouldn’t it? Especially if an unused square inch of clothing should now command over $12 million annually for each club.

As online streaming becomes an increasingly popular way to watch TV, Google has entered the race to win over sports fans. According to the Wall Street Journal, YouTube, whose parent company is Google, is now offering a web-TV service that packages over 40 broadcast and cable channels for $35 a month. YouTube TV will “have all the major broadcasters, including ABC, CBS, NBC and Fox, as well as several dozen well-known cable channels, such as ESPN, FX, USA, MSNBC and Fox News.” YouTube TV is set to offer an expansive list of sports channels as well: Fox Sports, FS1, FS2, NBC Sports, Comcast SportsNet, ESPN, ESPN2, ESPNU, ESPN News, Big Ten Network, SEC Network, and Golf Channel will all be available for subscribers. A start date has not yet been announced, but YouTube did confirm that it will “roll out the service first in markets where it had secured rights from local affiliates.” The next round of sports rights bids should be one for the ages: the traditionalists (networks) vs. the “newcomers” (YouTube, Google, Facebook, Amazon, etc.). Impact: more money for teams, leagues, and players.

With the goal of turning their arena into a “12-month destination,” the Chicago Bulls and Blackhawks have unveiled the newly-renovated east side of the United Center. According to the Chicago Sun-Times, renovations include a new office building, fan atrium, restaurants, and a team store. They also provide an “indoor, climate-controlled space for fans to visit the Michael Jordan statue, and to use the ticket windows.” The new atrium is 190,000 square feet and will be open every day from 10:00am-6:00pm, year round. The Bulls and Blackhawks never have much trouble filling seats at the United Center for home games, but this marks a great step for the premier Chicago sports franchises to engage with their fans outside of just game days. Adding the store and restaurants should create a significant amount of buzz around the United Center, as well as a nice bit of extra revenue for the teams. Facility renovations all over the country enter new phases: lease renegotiations; financial creativity; high-tech tweaks; and new space for merchandise and concessions. Obviously, better for the fans.

Professional golf may soon experience one of the “biggest shake-ups” in recent history with rule changes looming. According to the BBC, the R&A and USGA are in talks to “make golf quicker and played under more simple, consistent and fair rules.” The new rulebook will be drawn up in “a modern, plain style” that will be written from a “player's perspective.” Some of the most significant changes being considered include removing a penalty for accidentally moving your ball, reducing ball search time from five to three minutes, and relaxing the protocols for “taking free or penalty drops, with the ball dropped from only an inch above the ground, rather than shoulder height.” This comes as the first “substantial review” of the rules in professional golf since 1984. The two governing bodies want to see a simpler game with less contention over some of the nuances affiliated with the game today. Even the most traditional and historical of games undergoes substantial tinkering from time to time. First, baseball’s quest to shorten its game. Is golf close behind?

Following a poor year of ratings, the NFL is looking to win over a few more fans this coming season. According to SportsBusiness Journal, one key way the NFL is trying to garner more public support is by possibly relaxing its laughable touchdown celebration rules. The Competition Committee is in talks to let players “have fun again” after scoring touchdowns – an area they have cracked down on in recent years following the likes of Chad Ocho Cinco and Terrell Owens. The league’s reputation and ratings plummeted this past season following a series of events. “You think of concussions, you think of serious injuries, you think of domestic violence, you think of people protesting the flag and other things,” noted EPSN’s Israel Gutierrez. “Maybe if you introduce some fun into this and not maintain yourselves as the ‘No Fun League,’ then maybe there are different ways to get your product a little more desirable.” While the NFL aspires to $25 billion per year in revenue, there is always the need to generate new fan support – diverse demographics, superstar promotion, and fan enthusiasm.

On the heels of the NFL Combine in Indianapolis, an economic impact study from the league’s International Series game in Mexico City revealed an “incremental increase” in the city’s GDP. According to the Sports Industry group at EY, the Mexico City game this past season between the Texans and Raiders supported “2,840 jobs in the city” and contributed toward $43 million of total domestic and international tourist spending; the overall economic impact was $45 million. The sellout crowd at Mexico City’s Azteca Stadium consisted mainly of domestic fans, though over 9,500 international fans attended and 21,500 fans traveled from other parts of Mexico to get in on the action. These numbers come as great news for the NFL, which has tried to expand its international footprint in all directions. The league currently has more games planned in Mexico and throughout Europe in the coming years. Most recent news about Mexico has not been good. However, the combination of the WGC Golf Championship and the long-term interest for the NFL in Mexico is welcome news for our southern neighbor.

With March Madness right around the corner, Pizza Hut is “stepping up its game with high-top sneakers that allow their wearers to order pizza with a push of a button…” According to Ad Age, Pizza Hut is handing out 64 pairs of their “Pie Tops” to honor the 64 teams that annually compete in March Madness. The shoes are Bluetooth-enabled, making ordering pizza as easy as can be. To promote the release of the shoes, Pizza Hut also released a promotional commercial featuring Grant Hill playing basketball in the shoes before sitting down, pressing the button on the tongue of the shoes, and having a two-topping pizza delivered moments after. Pizza Hut Vice President/Media & Advertising David Daniels said, “We're planning to feature the pie tops with on-air talent.” However, Pizza Hut has not announced yet which people will “wear and interact with the shoes during the broadcasts.” Never too early for basketball promotion, especially with ongoing streaming, constant hype and promotion, and the inevitable appeal to young demographics.

The Las Vegas Golden Knights are officially an NHL team. According to the Las Vegas Review-Journal, Owner Bill Foley made the third and final $500 million expansion payment on behalf of the franchise. “This is the most extensive transaction I've ever done, and I've made $5 billion deals. Even my wife had to sign 20 documents,” noted Foley. Other NHL team owners and Commissioner Gary Bettman were quick to congratulate Foley on officially joining the league. The Knights are the most recent expansion team in the NHL, bringing the total team count up to 31 for next season. The teams’ final expansion payment was not supposed to be completed and processed until April 5, but the league expedited and finalized the transaction five weeks ahead of time. Team General Manager George McPhee was thankful for the quick response on behalf of the league, meaning that the Golden Knights can now participate in transactions before the trade deadline. Las Vegas went from being “radioactive” as a franchise location to the home of one (and maybe two) in the not-too-distant future. Fan orientation, significant public money, and tourism infrastructure all add to the possibilities for success.

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