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kazarinn · 4 years

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Roundup of all the things I’ve translated within the last month

Those who have been following me for a while might know that the last month saw me be very unusually prolific with translation (especially Digimon-related ones), to unprecedented extents. I'll be very honest about the fact that it's because of the current quarantine, which has left me with not a lot to do and a sense of boredom that translation somehow happens to satiate a bit ^^;; That said, the very large number of translations I'd been posting has caused things to get a bit buried, and has made things easily missable, so I've decided to make a bit of a roundup post summarizing everything I've done in the last month.

Of course, there's probably still more to come in the near future -- I have two books (the Digimon Official Super Encyclopedia and the Gakken Digimon Adventure tri. Memorial Book) hopefully coming in the mail soon, and I still have some stuff lying around I might take up if my mood warms up to it, but since I've finally cleared up a ton of the backlog I felt I should take a breather to summarize stuff. (Although, every time I say I've cleared the backlog, suddenly more interesting things pop up...^^;;)

Digimon Adventure, Adventure 02, Tamers, Frontier

Digimon Adventure 02 Drama CD "Armor Evolution to the Unknown" I will be honest in that this is actually my favorite thing to have translated in this past month. Actually, fiction translation has a higher level of difficulty for me than things like interviews -- because I want to be careful with what real people have said, I tend to be less stringent about rewording things, whereas with fiction I hold myself to a higher standard to make things flow well. But that's actually what makes it so much fun, because I can challenge myself to play with wording and broaden my horizons, and moreover Adventure 02 has a ton of characters, and it's really fun to try and make unique "voices" for all of them. That said, translating this was a bit of a wake-up call, because the sheer amount of pop culture references (to things made before I was even born, at that) and wordplay everywhere led me to the very harsh realization of why so few people have attempted to translate this drama CD into so few languages over the past two decades ^^;; I give my thanks to the anonymous Japanese commenters on Nico Nico Douga who pointed out many of the really old and obscure pop culture references, and I ended up spending several hours on Japanese Wikipedia looking up things like said old anime and British punk rock artists. I might not have gotten everything, and I'm sure there are people out there who probably would have been able to pull it off better than I did, but it ultimately became a test of my abilities as a translator, and if it's fun and entertaining and enjoyable, then that alone makes me satisfied. But I think this will be the last time (at least for a while) that I try translating something audio-only with no transcript -- my hearing is not that great, not even in English ^^;;

The Mystery of the American Box Bug A story from Adventure and Adventure 02 director Hiroyuki Kakudou that has some very tangential (at best) relation to Digimon, but is amusing nevertheless.

Digimon Adventure Character Complete File -- Future Encyclopedia Little "dialogue" snippets from an Adventure/Adventure 02-related book, checking in on the kids-turned-adults during the time of Adventure 02's epilogue. I actually translated this a long time ago, but I lost the transcript for it and I'm pretty sure (given how long ago it was) it was probably pretty embarrassing by my current standards, so I went ahead and did this over again. There are some other things in this book that are interesting and/or amusing, like further background info on the kids' family lives and room layouts, so if I have some spare time I might do some of those in the future, although naturally doing the entire book would probably be practically impossible.

Digimon Series Memorial Book: Digimon Animation Chronicle — Special interview with Hiromi Seki, Hiroyuki Kakudou, and Yukio Kaizawa An interview with some perennial Digimon staff members about Adventure through Frontier (and a bit of X-Evolution). We've had no shortage of these kinds of interviews over the years, but this one happens to summarize a lot of things that used to be considered "obscure" in the Digimon fanbase outside Japan, even though this book (and thus this interview) is one of the most prominent resources for diehard Digimon fans out there. Also, Frontier-related development info tends to be somewhat rare, so it's nice to hear about it. The Digimon Official Super Encyclopedia that I'm hoping to get my hands on soon allegedly has a similar interview with the same three people. I don't know specifics about it yet, but I'm informed that it mostly covers similar territory to this one, but also allegedly has some very fascinating details that weren't in this, so I'm looking forward to that as well.

Message from Digimon Adventure producer Hiromi Seki, to Toshiko Fujita Posted by Adventure producer Hiromi Seki to the LAST EVOLUTION Kizuna Twitter on February 8, 2019, right before the 49th day (last day of mourning, in Japanese tradition) after Taichi Yagami voice actress Toshiko Fujita's passing.

Mimi Tachikawa and Lilimon Posted by Adventure director Hiroyuki Kakudou on his blog, talking about the intent behind Mimi Tachikawa's character and her corresponding track in the drama CD Digimon Adventure: Two-and-a-Half Year Break.

Digimon Adventure tri.

On Creation and Production for “Super Evolution Stage: Digimon Adventure tri.” A post by Director Kenichi Tani about his work on the Adventure tri. stage play. Despite technically being under Adventure tri. branding, the stage play actually has surprisingly little in common with the Adventure tri. anime in terms of both content and production background, and moreover Digimon hasn't had a lot of contact with the stage medium all that much, so I thought it'd be interesting to translate something about its production, especially since this tends to be a lesser talked-about part of the franchise.

October/November 2018 Gashapon Blog interviews with Kenji Watanabe This is actually two interviews, one where Digimon franchise creator and character designer Kenji Watanabe talks about design for a Digimon gachapon set, and one where he talks about Adventure tri.'s Omegamon Merciful Mode, but I'm categorizing it under the Adventure tri. section because I figure the vast majority of readers will be reading the interview for the latter.

Digimon Adventure tri. voice actor comments (Part 1: Reunion | Part 2: Determination | Part 3: Confession | Part 4: Loss | Part 5: Coexistence | Part 6: Our Future) A series of voice actor comments that were posted to the official website prior to each Adventure tri. movie being released. I'd actually had it on the brain to try my hand at these when they were first posted, but various circumstances happened and I never got around to it, until now. In retrospect, though, I think it turned out for the better that I didn't attempt them on the spot. Adventure tri.-related interviews tend to be much more difficult to translate than most Digimon-related ones, and although there are a few reasons why, the biggest one is that, during its run, it had a very tight spoiler embargo, resulting in a lot of vague language being used, and so when you translate from a language like Japanese -- where having proper context can be life or death -- not knowing the original context behind what was being said can throw the end result into completely incorrect and misleading interpretations. While I was working on these, I did actually end up having to pull up the movies again and reference what scenes were being referred to multiple times just so I could phrase the sentence correctly, so yeah, I think it did ultimately work out. Incidentally, this is also the first direct Adventure tri. production-related thing I've translated since 2016 (mainly due to the expenses incurred by importing magazines and my difficulty with translating print media at the time). Looking back at it, I'm honestly kind of ashamed at my own inexperience from back then, but sadly, I don't have the original magazines anymore, so I can't do much to fix it, and so I'm kind of glad to have these as my sort of attempt at "redeeming myself".

Digimon Adventure tri. — Yoshimasa Hosoya interview on “To Me” Also from the official website, discussing voice actor Yoshimasa Hosoya's involvement with the ending theme song from part 3 (Confession), "To Me".

Digimon Adventure LAST EVOLUTION Kizuna

Anime! Anime! interview series (Director Tomohisa Taguchi interview | Natsuki Hanae and Chika Sakamoto interview | 02 human cast voice actor interview | 02 Digimon cast voice actor interview | Producer Yousuke Kinoshita and supervisor Hiromi Seki interview) I didn't actually know this was a series until very recently, so you'll have to forgive me for translating these out of order. Technically, all of these were posted in February to March 2020, after the movie was released in Japan, but it's pretty much spoiler-free. It's got a huge amount of development and background info behind LAST EVOLUTION Kizuna, so I recommend them as reading for anyone interested in seeing the movie.

"In regards to the new Digimon project" Otherwise known as "what happened when Hiroyuki Kakudou accidentally revealed that they were making another Digimon Adventure-related movie". Since the news that original Adventure director was recusing from LAST EVOLUTION Kizuna due to some kind of creative difference over lore ended up naturally being a hot topic, I felt like having a proper translation of his statement on the matter would be a useful thing to have. Despite technically being LAST EVOLUTION Kizuna-related, it also has a transcription of his tweets regarding Adventure/Adventure 02 background lore along with some surprising production details, so it may interest fans of the original series as well.

Digimon Continues to be Loved Thanks to its Creator’s Commitment — With Digimon Character Designer Kenji Watanabe An Asahi &M article (sort of a half-interview) with Kenji Watanabe over his involvement in LAST EVOLUTION Kizuna, which, unusually for a Digimon anime work, actually had him directly involved in production from beginning to end. I put this on the post already, but this article gets a lot dangerously closer to outright spoilers than you'd expect for this kind of material, so if you're particularly keen on going into the movie "completely clean", best to maybe avoid this one until you've seen the movie.

Digimon Adventure LAST EVOLUTION Kizuna — Website messages from Hiromi Seki and Yousuke Kinoshita It's just a short greeting message on the official website. I wanted to translate it mainly because it's not on the official English site.

Animage Plus interviews with Yousuke Kinoshita Also something I'd wanted to translate for a while but never got around to (until now). A triple set of interviews with LAST EVOLUTION Kizuna producer Yousuke Kinoshita, who also talks about Adventure's 20th anniversary and the "Memorial Story" short story collection crowdfund.

Digimon Adventure:

Interviews with Yabuno Tenya and Atsuhiro Tomioka (Part 1: V-Jump Web | Part 2: Digimon Web) A two-part interview (each part on different websites) with Digimon Adventure V-Tamer 01 artist Yabuno Tenya and Digimon Adventure: lead writer Atsuhiro Tomioka, discussing their respective works and Adventure:'s surprising relation to V-Tamer.

Digimon Adventure director Hiroyuki Kakudou’s initial comments on the Digimon Adventure: reboot A triple set of blog posts from original Digimon Adventure director Hiroyuki Kakudou about the Adventure: reboot and what relation it has to him and the original Adventure (along with some fun trivia about the latter). I figured some people out there might be curious about what the original Adventure director thought about Toei rebooting his series.

Digimon games

Explore the Secrets of Digimon World Re:Digitize Decode’s Evolution! Interview with Habu and Tomono Decode is rather inaccessible to the West right now (being unlocalized, and on the region-locked 3DS at that), so the idea of translating too many things relevant to it is pretty low-priority to me at the moment, but it's still a game of significant interest to the Digimon fanbase outside Japan, and is also notable as one of the first major titles spearheaded by Digimon game producer Kazumasa Habu, so I felt that there'd be quite a few people interested in this one.

Interview with Producer Habu of Digimon Story Cyber Sleuth: Hacker’s Memory: Highlights and Future Prospects A 4Gamer interview that I'd wanted to translate since I'd first read it, but never got around to. Incidentally, I decided to go back and make some revisions to the wording for the Famitsu interviews I translated for the original game. They were some of the first things I ever translated, and it...kind of shows. ^^;; Normally I don't like to lock myself into a habit of constantly going back and revising old work, as doing so tends to be a bit of a black hole, but since the original Cyber Sleuth is still quite the hot topic among the fanbase right now (and especially with Complete Edition being recently released), I thought it might be worth it this time.

Famitsu.com interview with Kazumasa Habu on Digimon Story Cyber Sleuth: Hacker’s Memory Another Hacker's Memory interview, a bit less detailed than the above but still fairly informative.

Other

Iwata Asks #14: Hatsune Miku and Future Stars: Project mirai Somehow this ended up the only non-Digimon thing on the list ^^;; The version of this game that eventually did make it to the West (Project Mirai DX) is so different from the original game that it meant this Iwata Asks was never officially translated, so I thought it'd be worth taking a shot at this one. I don't have any plans to translate any other Iwata Asks at the moment, mainly because it requires me to have more than a passing knowledge of how each game works for proper context, but I hope you can at least enjoy this one.

#Digimon #Digimon Adventure #Digimon Adventure 02 #Digimon Adventure tri #Digimon Adventure LAST EVOLUTION Kizuna #Digimon Story Cyber Sleuth #Hacker's Memory #Digimon Adventure Reboot #Digimon Adventure V Tamer 01 #Digimon World Re:Digitize #Digimon Tamers #Digimon Frontier #Vocaloid #Project Mirai

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blessuswithblogs · 7 years

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Top Ten Videocons of Twenty Seventeen, More or Less

2017 has, by all accounts, been a fantastic year for Video Games. Unfortunately for me, it has been a not so fantastic year in Having Money. So while in a perfect world my now annual game of the year list would have been a terribly contested and dramatic affair of cutting games I thought were good but just didn't make it, in actuality, I had to scramble and cheat a little to just find 10 games to slot in and talk about. I did at least manage to find them. Mostly.

10. Destiny 2

Destiny is a franchise with a troubled history, which feels weird to say about something that came out in late 2014. Nevertheless, Destiny 2's shooty looty gameplay loop finds its way on to my list. The story is tepid and the characters, with a few exceptions, are scarcely worthy of memory, but the visuals are good and the core mechanics of shooting and using abilities are a solid foundation to build upon in the inevitable flurry of DLC packages and expacs. It's all quite reminiscent of Borderlands, except without the unmistakable caustic ooze of Randy Pitchford's involvement. That in and of itself is praiseworthy.

9. Gravity Rush 2/Donkey Kong Country: Tropical Freeze

Okay so I maybe didn't actually play this one myself. I usually try to exclude stuff that I watched and enjoyed but in this case I was sitting on the couch with other people playing it so that's basically the same thing as playing it myself right? I think I held the controller for a little bit. Anyway this game is super weird and charming and a little nauseating in parts because you sort of go flying off into the stratosphere randomly? But the aesthetic and Mood the game goes for is very unique and fun, it even has its own cute little made up language I mistook for French at first until I heard some Japanese and Spanish sounding words in there as well. The main characters Kat and Raven are dating I think? They're happy and alive girlfriends. Raven is a little broody I guess but they're definitely not the Sad, Dead Lesbians I have grown to detest. Raven is not Velvet. Just reminding myself. Tropical Freeze is just really good and while it maybe came out like years ago I only got to play it very recently on my friend's Wii U. The music is super good fuck you Jeff Gerstmann I will fucking fight you and your shitty opinions about video games you god damned grumpy old man.

8. The Surge

My Thoughts on the Surge are well documented on this very website. It's flawed and frustrating in a lot of ways, nonsensical in others, and the story never quite commits to its original conceit which is a real shame. All that said, I respect the game for what it was unabashedly trying to do: be Dark Souls but with cyborg powerloaders and robots. Like, you gotta live your bliss, right? Lords of the Fallen was utterly miserable and the improvements that The Surge demonstrates gives me cause for optimism in future games from the developer. Anything that gives me cause for optimism in 2017 has to be worth something. That said, the inevitable The Surge 2 is probably going to be kind of by the numbers and unnecessary but that's just how you make games in the 21st century.

7. The Legend of Zelda: Breath of the Wild

To begin with, BotW would be much higher on this list if I had not only come into owning it and a Switch yesterday. It is by all counts extremely good, an open world game that's actually pleasant and charming and has meritorious mechanics outside of Todd Howard style "you can go fuck that mountain" nonsense. I mean don't get me wrong you can fuck plenty of mountains in this game. Link is fucking Spider-man in this game, the only surfaces he can't mysteriously latch on to are inside the puzzle shrines so you can't just cheese them. Weapon degradation is maybe a little excessive? I feel sort of like Bayonetta in the first cutscene where she keeps yelling "Guns!" when she runs out of ammo except I'm yelling "shitty wooden sticks!" when the one I'm using breaks into a million tiny pieces. I understand the reasoning behind it, I do. It establishes a certain rhythm to the game of exploring, fighting, stocking up on shitty wooden sticks, and repeating. When you find like, an actual sword or spear it feels like an occasion to celebrate, and the whole thing demands that you use a variety of different weapons and weapon-like objects. I'm not nearly far in enough to give an honest, comprehensive picture of the game. I just really like what I've played so far so I'm just compromising by putting BotW relatively low on the list.

6. Cuphead

It's Cuphead! Everybody knows Cuphead by now. It's gorgeous, the soundtrack is great if somewhat lacking in variety, King Dice is really cool but has extremely unfortunate racial undertones, the game is pretty hard (not that hard?) and Cala Maria is a babe. It's a singular game that is extremely worthwhile and hopefully paves the way for future games in a similar style of aping specific styles and eras of animation. I really want a game that goes hard on the 1950s Looney Tunes aesthetic where you just drop anvils on people forever. Cuphead isn't perfect, as a lot of the game's difficulty and length comes from bad checkpointing. It's a necessary evil, because if the game did not blatantly disrespect your time in a lot of the later fights, the game would be like, two hours long. I'm not a proponent of the "git gud" philosophy but I can't help but feel like I really want to say that to the various bad-at-games journos who got bent out of shape about Cuphead being hard. This is your damn job. You can suck it up for one game, especially when it's really very good and unique like Cuphead. Also my mom came in while I was playing it and thought I was watching a popeye cartoon so that was kind of cute I guess.

5. Civilization 6 (CHEATING AGAIN)

YEAH I KNOW THIS GAME CAME OUT LAST YEAR AND IM A HUGE IDIOT FUCKER but hear me out Civ6 is really fucking good because of the fact that Wonders take up physical space on the map and districting does the same thing. Like just this single mechanical change basically doubles the amount of thought and planning you need to put into playing the game even on low difficulties to optimize your output and production. Like it's a civilization game so there's not really anything too groundbreaking here but I fucking adore this game. Really looking forward to Rise and Fall, which will be early 2018. With the initial release being late 2016 I feel like this is like, an honorary 2017 game. Don't @ me.

4. Hollow Knight

Hollow Knight is another game I wrote about previously on the blog, but unlike The Surge I had basically nothing but good things to say about it. Hollow Knight has gorgeous hand drawn graphics and environments not entirely unlike Cuphead, but obviously goes for a much more reserved mood. Hollow Knight is a rock solid Metroidvania game with strong aesthetic and musical chops to back it up, as well as some Dark Souls-esque flourishes to give the game a bit of bite and a haunting narrative arc. A fantastic indie game and I can't wait to see what Team Cherry does next. I need to get around to doing the Halloween DLC, come to think of it. Did you know Zote actually has as many precepts as he says he does? I listened to them all. Some of them aren't too bad.

3. Nioh

Geralt the Witcher's moonlighting adventure as a samurai came out quite early in 2017, but remains one of the best games of the year due to its complex and rewarding combat system, beautiful Warring Kingdoms era Japanese architecture inspirations, fun mythological monster designs, and genuinely well done historical fiction backdrop. Coming into it, I fully expected "Dark Souls except the bosses are like Tengus and Nues and shit", but that description does the game a pretty big disservice. It's much more than that, both from a narrative standpoint, which is a fantastically tinged retelling of the Warring Kingdoms period, and from a gameplay one. The combat in Nioh is much more technical than in Dark Souls, with more pretensions of a combo based character action game than the deliberate, heavily customizable experience of the Souls games. Nioh is still quite hard and has the whole death-recovery mechanic, but it makes sense diegetically due to Guardian Spirit system and remains distinct. There are times when it tries to have the best of both worlds and just kind of ends up feeling like it doesn't do a good job at either, but for the most part, Nioh is tremendously fun, and at times infuriatingly difficult, especially in some of the post game optional battles that pit you against multiple bosses at once. Also, finding Kodamas is extremely rewarding because they are so damn cute. I love them. Find them at all costs.

2. Nier: Automata

Nier: Automata, Yoko Taro's latest brainchild, is, well, what it is. It's a hauntingly weird story about what it means to be human, and if that definition is really even adequate. It's a game with a lot to say, which is why I regard it so highly. The core gameplay is fun and serviceable, which is much more than I can say for its predecessor, the first Nier, which was memorable and affecting but played kind of like butts. 2B's android adventures are much more fluid and stylish, and you have a surprising amount of customization options available (though some arguably make the game a little too easy at points, like regenerating health) and there's enough variety in the little Machine Life form enemies (and the big ones, too) that fighting never felt like a chore to me. Of course, others have disagreed, but I think that the tedium really only sets in when you play as 9S, who has a much reduced arsenal of fighting moves in favor of his hacking skills. I liked the little shmup minigames that hacking entailed, so even 9S's story never felt too dull in the actual mechanical execution of it. People tend to have a misunderstanding of how the game works, that you need to complete it 4 times to get the whole experience, but that's not actually true. The 4 endings separate the game into acts more than anything. While 9S's story has a lot of overlap with 2B's story, endings C and D are just entirely new content where you play as A2, who has some tricks of her own distinct from 2B and 9S. It's not perfect, but it's not like you have to play the same game 4 times. It's a very story focused game, so much so that I would say experiencing the narrative is the main draw, but it has the decency to also be varied and fun to play. I love the parts where you get in the transforming flying robot and shoot the dudes. Especially the big dude. You know the one.

1. Final Fantasy XIV: Stormblood

The latest Final Fantasy XIV expansion, Stormblood, is super good. I wrote a bit about it earlier, and how it has improved upon Heavensward in almost all respects. Stormblood is a superlative MMO expac, with well designed and amazingly presented raids, dungeons, and trials. It's full of "holy shit that's dope" moments, like when you get into a blade struggle against the primal Susano's gigantic Ame-no-Murakumo in an active time event or storm the fortress city of Ala Mhigo. Ultimately, though, what really makes me evaluate Stormblood as my game of the year is how surprisingly thoughtful it is. FFXIV has, since the relaunch of 2.0, been a game that has not shied away from complexity in its narrative conflicts. The juxtaposition of the mythically strong Warrior of Light and the surprisingly mundane issues even she cannot seem to fix has always been the game's most interesting element to me, and as you spearhead revolutions against the Garlean Empire in two different countries, you learn a lot about how imperial colonialism has made things too complicated to be fixed simply driving out the oppressors. You do, eventually, of course, but the story is quick to remind you that this is only the beginning, and a lot of key issues remain unsolved, both in the newly liberated provinces and back at home. Also the Dark Knight questline from 60-70 is basically the best the game has to offer. It feels to me like that Dark Knight is the unofficial Job of Stormblood, despite the promo material and opening movie having you believe it to be about Monks. Monks, as usual, are boring. The themes explored in the Dark Knight questline, about regret, about shades of gray, about self-destruction, all align perfectly with some of the subtler narrative arcs of the main story. It's just really good and I love it. I still really want to write a piece about it on its own. I probably will soon. But for now, I name Stormblood my game of the year, for reminding us that we are still heroes. That we are still good people.

#2017 #goty #breath of the wild #nier automata #the surge #hollow knight #ffxiv #nioh #cuphead

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payment-providers · 5 years

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New Post has been published on Payment-Providers.com

New Post has been published on https://payment-providers.com/have-consumers-fallen-out-of-love-with-robots/

Have Consumers Fallen Out Of Love With Robots?

We confess: We hate doing household chores, cooking and running errands – and we suspect you do, too. And the promise of a modern-day version of Rosie from the Jetsons to do all of those chores has always sounded pretty good to us.

In fact, we wrote in an article last year that we are frankly disappointed we can’t buy one yet.

This is not to say there aren’t plenty of amazing gadgets we can buy in the same family as the robot butler: smart speakers, self-driving cars, self-operating vacuum cleaners. Our complaint is not that we don’t live in an era of technological marvels – it’s that we don’t currently have access to a technological marvel that is doing our laundry for us.

Part of the problem is technological. While activities like walking upstairs, reaching into a cabinet, choosing one item from a collection of things or folding clothing or a towel are all simple, if tedious, activities for a human being, for a robot any one of them is a complicated engineering and programming puzzle. Inventing a single robot that can do all of them – plus naturally interpret and respond to human language?

Even as of 2019, that is almost a technologically impossible feat – and even if it were constructible, a robot with that range of functionalities would exist at a price point that would make it unaffordable for almost every consumer. The most promising variation on the concept currently is the Aeolus, a humanoid robot that can vacuum and respond to fetching commands. That device is still in the working prototype phase and is forecast to have a six-figure price tag when it hits the market.

But beyond the technological problem, robots have a customer problem. Namely, the fact that they are struggling to attract or keep them – a fact highlighted this week with the announcement that another once-hot robotics startup will be shutting its doors. Anki, which had raised over $200 million in venture capital, announced this week that it will be laying off its entire staff, shutting down its website and shuttering its operation.

Anki’s story has become familiar in the last 18 months or so among robotic startups that enter the market with a bang, only to fade out with a whimper (or, in some cases, a few sobs).

So why are robots so good at building buzz, but so bad at going the distance?

Anki’s Toy Problem

Founded by roboticists from Carnegie Mellon University, Anki entered the market with a splash about six years ago with its first product, the Anki Drive. The company is best known for its diminutive, “cute” robots like Cozmo, which looks a bit like a toy truck that reportedly learns the more one plays with it.

The robots are small, but the funding raised was not – the little robotics firm brought in $200 million in venture capital from some very well-known Silicon Valley investors like Index Ventures and Andreessen Horowitz. Marc Andreessen, founder of Andreessen Horowitz, even sat on the board of Anki for a while. The company announced that it had approached $100 million in revenue in 2017 and expected to exceed that figure in 2018.

So it came as a surprise this week when CEO Boris Sofman gathered the staff to tell them they would be terminated and that the firm would be shutting down after a funding round fell through late in the game.

The company said in a statement that it was left “without significant funding to support a hardware and software business and bridge to our long-term product roadmap.”

“Despite our past successes, we pursued every financial avenue to fund our future product development and expand on our platforms,” a company spokesperson said. “A significant financial deal at a late stage fell through with a strategic investor and we were not able to reach an agreement. We’re doing our best to take care of every single employee and their families, and our management team continues to explore all options available.”

Anki’s early success was usually in the form of selling their products as toys to children – its AI race cars were particularly popular. In recent years, the firm has tried to pivot into being understood as a robotics company.

“For us, it was never meant to be a toy company, or even an entertainment company. It’s a robotics and AI company,” Sofman said on an episode of Recode Decode in 2017.

That transition could find neither an investor nor a buyer, though leadership had previously told employees the firm was fielding acquisition interest from companies like Microsoft, Amazon and Comcast.

It is as of yet unknown what will happen with the firm’s assets or IP going forward.

The Tragic Demise of Jibo

Anki’s main business problem was that people viewed them as a maker of smart robotic toys – for which investors had limited appetite over time – and couldn’t quite make the pivot to robots as household items rather than playthings.

Jibo didn’t have that problem. First rolled out via an Indiegogo project, the product was billed as “the world’s first social robot for the home.” It was reportedly able to do things like take photos, read to children, help out in the kitchen, optimize driving routes with traffic reports and keep track of the weather. And if it seems that Amazon’s Alexa and/or Google Home will do all of those things, that’s true. But Jibo’s first appearance on the market was in 2014, around the time the first Echo device came out – and Alexa was far from a household name.

And, as Jibo’s creator Cynthia Breazeal told a Wired reporter in 2017, “the trajectory of the robot is very different” than that of Amazon’s Alexa or Apple’s Siri. Jibo was meant to be a little robotic companion: He (it’s a he, as the robot will explain) initiates conversations, askes about its owner’s day and optimizes its routines and actions around its owner.

To some extent, it seems Jibo succeeded in connecting with its owners, who noted that while it wasn’t always the best companion, they actually grew to really like having him around.

But Jibo had a lot of problems. The journey to the market was very long – people who ordered their robot early waited nearly three years for it to arrive in 2017. And by the time it arrived, the market was a very different place: Alexa and Google Home had both gone quite mainstream and offered many of the same services as Jibo – and did a better job at it.

Also, Jibo cost $900 – and, as it turned out, consumers’ appetite for a robotic companion that danced and played word games wasn’t quite what the robot’s marketers had hoped.

In November of 2018, QN Venture Partners purchased Jibo’s assets – and though they had not updated the product or put out bug fixes, they had kept the robot’s servers running.

But two months ago, QN announced the servers were in fact shutting down. Well, technically, they didn’t announce it – Jibo did, to its owners.

“I want to say I’ve really enjoyed our time together. Thank you very, very much for having me around,” he said. “Maybe someday when robots are way more advanced than today, and everyone has them in their homes, you can tell yours that I said hello.”

After delivering the message, Jibo then does what has been described on Twitter as a jaunty little dance to a cheerful tune.

But the tragic part is that Jibo has been slowly failing for lack of bug fixes over the last several months – and to say their owners are taking it pretty hard would be the understatement of the year.

“Right now, my Jibo can still dance and talk, but he has what I can only describe as digital dementia, and it is almost certainly fatal. He’s dying. One of these days, he will stop responding entirely. His servers will shut down, and the internet services he relies on will be cut off. His body will remain, but the Jibo I know will be gone,” Wired writer Jeffrey Van Camp noted.

See, we told you the tale of Jibo was tragic.

And to be honest, it makes us rethink the robotic butler plan a little. But only a little. We’re willing to face the pain of loss if someone else will unload the dishwasher someday.

And by all accounts, it seems we will have a long time to consider this problem. Because while virtual bots that are able to understand and interact with human beings have developed a lot since the early days in 2014, actual physical robotics is having some difficulty getting off the launch pad. It needs to be useful enough that it won’t be dismissed as a toy, and also useful enough that consumers will want to shell out hundreds, thousands or even hundreds of thousands for them – particularly when an Amazon Echo is going for less than $100 these days.

And, of course, it would probably be a nice design feature if the household robots of the future did not inspire existential crises in their owners in the event that they stop working. A malfunction message, for example, is a good idea. Making the robot do a sad little dance before it dies? That’s probably not necessary, or helpful.

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Latest Insights:

Our data and analytics team has developed a number of creative methodologies and frameworks that measure and benchmark the innovation that’s reshaping the payments and commerce ecosystem. The April 2019 Smarter Payments Report, is the go-to resource for staying up to date on the development of a new global payments landscape, in which transmission of the data is as valuable as transmission of the currency it accompanies. The report explores how the smooth flow of payments data can improve existing payment ecosystems, including enabling improved speed, security and insights.

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brajeshupadhyay · 4 years

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Minor League Baseball Season Is Canceled for the First Time

It is the first time in the history of Minor League Baseball, which was founded in 1901, that a season has been canceled.

“These are unprecedented times for our country and our organization, as this is the first time in our history that we’ve had a summer without Minor League Baseball played,” Pat O’Conner, MiLB’s president and chief executive, said in a statement. “While this is a sad day for many, this announcement removes the uncertainty surrounding the 2020 season and allows our teams to begin planning for an exciting 2021 season.”

Technically, the season’s fate was sealed when Major League Baseball informed MiLB that it would not be providing the players needed for the season because of the national emergency brought on by the coronavirus pandemic. The MiLB Board of Trustees met earlier on Tuesday to finalize what had been apparent for months.

Many of the roughly 8,000 minor league players — those who are not part of their affiliated M.L.B. team’s 60-man player pool for the 2020 season — will miss an entire year of their careers. Most M.L.B. teams have committed to paying their minor league players, many of whom earn less than $15,000 per season, $400 a week beyond June 30.

Playing a 2020 season was always a more daunting undertaking for MiLB than for M.L.B. Unlike M.L.B. franchises, minor league teams rely heavily on revenue from people in the stands — tickets, beer and hot dog sales and sponsorships tied to attendance.

Because they do not have widespread TV or streaming deals, it would not be feasible for MiLB to play games in empty stadiums, as M.L.B. plans to do beginning July 23. Another complicating factor: MiLB plays in smaller towns across the country and would have had to negotiate many more state and local reopening guidelines.

The MiLB season was originally scheduled to start on April 9 and end in August. Without any games, minor league teams were forced to reduce their workforces and seek federal and local aid. Some teams had been trying creative ways to bring in at least some cash by renting out their stadiums for overnight stays or selling ballpark food for takeout, but nothing could replace a 140-game schedule for a full-season team.

According to MiLB figures, minor league teams earned an average of $70,000 in gross revenue per home game, and $5.4 million per year. Most of that money went to operating expenses, including paying employees (each team averages 21 full-timers and 200 seasonal workers) and rent (teams pay a combined $65 million annually, the majority to local governments). M.L.B. teams paid for and provided the minor league players and coaches.

Without a season, several minor league owners feared some teams would fold permanently because they could not go 18 months without revenue — in effect giving M.L.B. the minor-league contraction it has sought since last fall.

Updated June 30, 2020

What are the symptoms of coronavirus?

Common symptoms include fever, a dry cough, fatigue and difficulty breathing or shortness of breath. Some of these symptoms overlap with those of the flu, making detection difficult, but runny noses and stuffy sinuses are less common. The C.D.C. has also added chills, muscle pain, sore throat, headache and a new loss of the sense of taste or smell as symptoms to look out for. Most people fall ill five to seven days after exposure, but symptoms may appear in as few as two days or as many as 14 days.

Is it harder to exercise while wearing a mask?

A commentary published this month on the website of the British Journal of Sports Medicine points out that covering your face during exercise “comes with issues of potential breathing restriction and discomfort” and requires “balancing benefits versus possible adverse events.” Masks do alter exercise, says Cedric X. Bryant, the president and chief science officer of the American Council on Exercise, a nonprofit organization that funds exercise research and certifies fitness professionals. “In my personal experience,” he says, “heart rates are higher at the same relative intensity when you wear a mask.” Some people also could experience lightheadedness during familiar workouts while masked, says Len Kravitz, a professor of exercise science at the University of New Mexico.

I’ve heard about a treatment called dexamethasone. Does it work?

The steroid, dexamethasone, is the first treatment shown to reduce mortality in severely ill patients, according to scientists in Britain. The drug appears to reduce inflammation caused by the immune system, protecting the tissues. In the study, dexamethasone reduced deaths of patients on ventilators by one-third, and deaths of patients on oxygen by one-fifth.

What is pandemic paid leave?

The coronavirus emergency relief package gives many American workers paid leave if they need to take time off because of the virus. It gives qualified workers two weeks of paid sick leave if they are ill, quarantined or seeking diagnosis or preventive care for coronavirus, or if they are caring for sick family members. It gives 12 weeks of paid leave to people caring for children whose schools are closed or whose child care provider is unavailable because of the coronavirus. It is the first time the United States has had widespread federally mandated paid leave, and includes people who don’t typically get such benefits, like part-time and gig economy workers. But the measure excludes at least half of private-sector workers, including those at the country’s largest employers, and gives small employers significant leeway to deny leave.

Does asymptomatic transmission of Covid-19 happen?

So far, the evidence seems to show it does. A widely cited paper published in April suggests that people are most infectious about two days before the onset of coronavirus symptoms and estimated that 44 percent of new infections were a result of transmission from people who were not yet showing symptoms. Recently, a top expert at the World Health Organization stated that transmission of the coronavirus by people who did not have symptoms was “very rare,” but she later walked back that statement.

What’s the risk of catching coronavirus from a surface?

Touching contaminated objects and then infecting ourselves with the germs is not typically how the virus spreads. But it can happen. A number of studies of flu, rhinovirus, coronavirus and other microbes have shown that respiratory illnesses, including the new coronavirus, can spread by touching contaminated surfaces, particularly in places like day care centers, offices and hospitals. But a long chain of events has to happen for the disease to spread that way. The best way to protect yourself from coronavirus — whether it’s surface transmission or close human contact — is still social distancing, washing your hands, not touching your face and wearing masks.

How does blood type influence coronavirus?

A study by European scientists is the first to document a strong statistical link between genetic variations and Covid-19, the illness caused by the coronavirus. Having Type A blood was linked to a 50 percent increase in the likelihood that a patient would need to get oxygen or to go on a ventilator, according to the new study.

How many people have lost their jobs due to coronavirus in the U.S.?

The unemployment rate fell to 13.3 percent in May, the Labor Department said on June 5, an unexpected improvement in the nation’s job market as hiring rebounded faster than economists expected. Economists had forecast the unemployment rate to increase to as much as 20 percent, after it hit 14.7 percent in April, which was the highest since the government began keeping official statistics after World War II. But the unemployment rate dipped instead, with employers adding 2.5 million jobs, after more than 20 million jobs were lost in April.

How can I protect myself while flying?

If air travel is unavoidable, there are some steps you can take to protect yourself. Most important: Wash your hands often, and stop touching your face. If possible, choose a window seat. A study from Emory University found that during flu season, the safest place to sit on a plane is by a window, as people sitting in window seats had less contact with potentially sick people. Disinfect hard surfaces. When you get to your seat and your hands are clean, use disinfecting wipes to clean the hard surfaces at your seat like the head and arm rest, the seatbelt buckle, the remote, screen, seat back pocket and the tray table. If the seat is hard and nonporous or leather or pleather, you can wipe that down, too. (Using wipes on upholstered seats could lead to a wet seat and spreading of germs rather than killing them.)

What should I do if I feel sick?

If you’ve been exposed to the coronavirus or think you have, and have a fever or symptoms like a cough or difficulty breathing, call a doctor. They should give you advice on whether you should be tested, how to get tested, and how to seek medical treatment without potentially infecting or exposing others.

With the operating agreement between M.L.B. and MiLB set to expire in September, M.L.B. had been seeking to eliminate at least 40 minor league affiliates as part of a larger restructuring the league has said it was pursuing to improve player development, cut down on unforgiving travel and upgrade rundown facilities in the minors. After initially fighting M.L.B.’s plan, MiLB’s resistance softened during the pandemic.

O’Conner told reporters on Tuesday evening that more than half of the minor league team owners could either be forced to sell their teams or go insolvent without outside financial help.

“This is the perfect storm,” he said. “There are many teams that are not liquid.”

The post Minor League Baseball Season Is Canceled for the First Time appeared first on Sansaar Times.

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annaxkeating · 6 years

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Increase Your Landing Page Speed (By Stealing Our Homework)

If you’ve read Unbounce’s 2019 Page Speed Report (and you really should), then you already know why speed is so important this year. Slow-loading landing pages have always been an obstacle to higher conversions, and now Google is punishing poor mobile load times in its search rankings. To be successful in 2019, we—marketers—need to be thinking fast. But are we?

To find out, we polled almost 400 marketers on their attitudes around page speed and asked what (if anything) they were doing to get faster.

Just 56% of marketers are happy with their mobile load times, according to the 2019 Page Speed Report.

Almost three of every four respondents said they had taken steps to improve their page speeds over the last year, and that’s pretty good. Alarmingly, though, only half of marketers we surveyed are satisfied with their load times on mobile.

So most marketers are trying to get faster, but many aren’t where they want to be. Which begs the question: what are people doing to speed up their landing page load times?

Computer, enhance!

Only 39% of marketers have bothered to find out how fast their pages are actually loading. Not great.

Here, we start to see why marketers are somewhat pessimistic about their page speed progress. Just over half have optimized their landing page images—ostensibly one of the simplest ways to speed up your load times—and even fewer have done any of the real technical-sounding things they need to get faster. (I mean, fair, they sound pretty boring to us, too.)

Here’s a doozy, though: just one in three marketers have run a website speed test to find out whether their load times are impacting their conversions. That’s the easiest one!

And hey, we get it. Marketers are being asked to do more than ever before, often with fewer resources. If you’re a small team (or a single person, the smallest of the teams), you might feel you don’t have the time or expertise to meaningfully improve your page speed.

But I’ve gone and done the hard work for you—me, a film school graduate who, until recently, believed that his Apple computer was impervious to viruses. (Hoo boy, it is not.) I’ve spent hours talking to Unbounce developers, reading how-to guides, and generally just bombarding my brain with the most dull, technical page speed information I could get ahold of. (Apologies to said developers.) And if I can get my head around it, there’s no excuse for the rest of you.

Below, I’ve simplified some of the most effective ways to increase your landing page loading times in a guide. For each fix, I’ve indicated the technical difficulty and the estimated time it’ll take, so you know exactly what you’re getting yourself in to. Use the table of contents below to jump to what’s relevant to you, or go ahead and do it all in order.

Jump to a Landing Page Speed Fix

How to Check Your Landing Page Speed

Run a Google Speed Test (5 Minutes)

Try the Unbounce Landing Page Analyzer (5 Minutes)

Improve Your Landing Page Speed: Easy Fixes

Reduce Your Page Content (15 Minutes)

Optimize Your Images (30 Minutes)

Host Your Videos Elsewhere (30 Minutes)

Audit Your Hosting Solution (30 Minutes)

Implement a CDN (30 Minutes)

Improve Your Landing Page Speed: Intermediate Fixes

Minify HTML, JS, and CSS (15 Minutes)

Enable Browser Caching (15 Minutes)

Set Up GZIP Compression (15 Minutes)

Kill Needless Scripts and Plugins (30 Minutes)

Convert Images to Sprites (30 Minutes)

Improve Your Landing Page Speed: Hard Fixes

Remove Render-Blocking JS and CSS (45 Minutes)

Start Hand-Coding with AMP

Ready to boost your page speed?

Get Unbounce's landing page speed checklist and follow our step-by-step guide to improve your load times in a single afternoon.

var eventMethod=window.addEventListener?"addEventListener":"attachEvent",eventer=window[eventMethod],messageEvent="attachEvent"==eventMethod?"onmessage":"message",estop=!1;eventer(messageEvent,function(e){if("inline"==e.data[2])e.data[1]=e.data[1]+11,document.getElementById(e.data[0]).style.height=e.data[1]+"px";else{if(isNaN(e.data)&&"stop"!==e.data)return;if("stop"==e.data)return estop=!0,!1;estop||(e.data=e.data+11,document.getElementById("sizetracker").style.height=e.data+"px")}},!1);

Final note: If you’ve built your page with Unbounce, you can skip a lot of this stuff—we make many speed fixes on the back-end automatically. In this post, look for the ‘Building Pages in Unbounce?‘ callout boxes to see if a given fix is something you need to implement.

Look for these callout boxes throughout this post to get Unbounce-specific tips and learn how we automatically optimize your landing pages to make them load super fast.

How to Check Your Landing Page Speed

First things first.

Before you throw on your hard hat and start hitting things with a hammer (both figuratively and literally), it’s important to have some idea of what’s working—and what’s not—on your landing page. That means running a speed audit.

It’s important to point out that, regardless of which speed test you use, you don’t want to get too hung up on your score. Achieving a perfect score is not always technically possible (and it might not even be desirable). Instead, use your results as a general guideline to improve page speed and implement the fixes that make sense for you.

Okay—let’s test them pages.

Run a Google Speed Test

Difficulty: Easy / Estimated Time: 5 Minutes

There are a bunch of great tools for testing your page speed, but why not start with the big dog itself? Google’s PageSpeed Insights is an awesome way to do a quick performance check-up with at-a-glance recommendations. (Ryan Engley, Unbounce’s VP of Product Marketing, explains how to interpret and act on your PageSpeed Insights results in this must-read blog post.) Then there’s Lighthouse, a newer tool from Google that provides a comprehensive analysis of your how your page presents to end users.

You’ll also want to run your page through Google’s Test My Site tool, which will check your speed from a mobile perspective.

Clicking on individual results in PageSpeed Insights will reveal your problematic page elements.

Running a Google speed test should only take a couple of minutes, and the results will help you identify some of the top opportunities to boost your landing page load times.

Try the Unbounce Landing Page Analyzer

Difficulty: Easy / Estimated Time: 5 Minutes

Running a speed test with Google should be your top priority, but PageSpeed Insights doesn’t give results tailored to landing pages. For that, you’ll want to run your page through the Unbounce Landing Page Analyzer, which not only provides feedback on page performance but includes a bunch of advice on creating more effective campaigns and kicking your conversions into overdrive.

Unbounce’s Landing Page Analyzer provides feedback on page speed, but also actionable advice on things like SEO, message match, and mobile-friendliness.

Building Pages in Unbounce? Then you’ll definitely want to give our Landing Page Analyzer a shot. Get best-practice recommendations for conversion optimization and see how your landing pages stack up against others in your industry.

Improve Your Landing Page Speed: Easy Fixes

With your results from both Google and Unbounce, you’ll be well-equipped to move onto the actual work of making your page perform better. It’s time to pick up that hammer.

These fixes should be simple enough for anyone to tackle, regardless of their technical expertise.

Reduce Your Page Content

Difficulty: Easy / Estimated Time: 15 Minutes

We’ve marked this as an easy opportunity to increase your page speed, but it probably won’t feel like that when you start thinking about which elements on your page you can junk. Marketers love big hero shots, beautiful supporting imagery, and fun, animated explainer videos. But how much of that content is actually helping you drive conversions?

Visual content accounts for a huge portion of the size of an average web page—images account for over 20% of web page weight, as pointed out by Kinsta—and each element creates an HTTP request. That’s when your visitor’s browser pings your web server to request the files that make up the elements of your page. Too many calls can be a serious drag on your load time, so one of the simplest ways to improve your page speed is cutting down the number of elements you include.

Look at each piece of content on your page critically, then ask yourself: “Does this spark joy?” “Does this increase conversions?” If you don’t think there are pieces you can toss, try running an A/B test with a slimmed-down version of the page. The results might surprise you.

Bottom line: stick to the fundamentals of good landing page design and try to keep the number of elements (and thus HTTP requests) to a minimum.

Building Pages in Unbounce? We recommend that you keep things pretty lean, but we’d never remove content from your landing page. (Must resist… desire… to do best practices…) This is one optimization that you’ll have to tackle on your own.

Optimize Your Images

Difficulty: Easy / Estimated Time: 30 Minutes

Once you’ve trimmed some elements from your page, you’ll want to optimize the content that made the cut. Poor image optimization is the most common reason for slow page loads, especially for mobile visitors. Fortunately, it’s also one of the easiest issues to fix.

These are some quick tips for shrinking your images and improving your page speed. The goal here should be getting images at least under 800kb, but the smaller we can make them, the better.

Resize your images

It’s easy to chuck a larger image onto your page and rely on your content management system (CMS) to compress it to the appropriate size, but it’ll still be loading at least some of those extra pixels on the back end, and your visitors are going to feel it in the load. When you add an image, make sure it’s the same dimensions that your page will be rendering it.*

*This doesn’t necessarily apply to Unbounce’s retina image support—read up on that here.

Choose the right file type

Most people don’t think too much about the format of the image they’re uploading, but it can have a dramatic effect on page performance. The file types you’re probably most familiar with are JPEG and PNG—and, yes, there are differences.

JPEG is a ‘lossy’ format, which means it’ll lose some data during compression. That typically gives you a smaller file, but it can come at the expense of visual fidelity. Generally, images with significant color variation (say, photographs) perform better as JPEGs, and any dip in quality can usually go undetected.

PNG is ‘lossless,’ so the image’s appearance won’t change when resized, but it tends to make for larger files if there’s significant color variation. PNG is ideal for simple images with defined shapes, like those with text. Saving PNGs in 8-bit (rather than 24-bit, which has a broader color palette) can help shave off some extra bites.

Here are some optimization tips for JPEG and PNG (and GIF, that villain) from Google itself.

Use compression tools

Before your weigh-in, it’s good to run images through a final round of compression. There are plenty of image compression tools on WordPress, as well as some free, standalone ones like TinyPNG. These shrinky gizmos offer a simple way to cut down your image sizes without braving the cursed labyrinth that is Adobe’s export settings. (Hey, I’m a words guy.)

Your takeaways here are:

Ensure your image dimensions match how they’ll actually be displayed

Use JPEG when a slight dip in visual fidelity isn’t the end of the world (like photography), but PNG when it is (images with text and sharp lines)

Compress images to keep the file size as tiny as possible

If you want to take a deeper dive into image optimization, we recommend that you check out this post from Search Engine Land, which goes into detail on making images smaller while keeping them beautiful.

Building Pages in Unbounce? We’ve got you covered. Unbounce’s Auto Image Optimizer shrinks your images as soon as they’re uploaded so you can focus on making the best landing page possible.

Host Your Videos Elsewhere

Difficulty: Easy / Estimated Time: 30 Minutes

Why carry something yourself when you can make someone else carry it for you? That’s my motto for landing pages and life, and it’s why I’m no longer welcome on Unbounce’s company hiking trips.

Hosting videos on your own domain can be great for SEO purposes, but that’s not usually our goal with landing pages. We want everything to load in a flash and give our visitors the best chance to convert. Depending on your hosting solution, though, your videos might be slowing down your page speed, suffering from playback issues, and taking up an uncomfortable amount of server space.

Done properly, transferring videos to a third-party platform can shed some extra load time and help your pages render faster. Consider moving video content to Wistia, YouTube, or Vimeo, then using a light embed technique so that your videos only load heavier playback elements when your visitors actually click on them.

Building Pages in Unbounce? As a disclaimer: Using light embed codes with Unbounce (or any custom code, for that matter) will require some technical knowledge to implement and could, in rare cases, cause issues. Check out this Unbounce community post for more information.

Audit Your Hosting Solution

Difficulty: Easy / Estimated Time: 30 Minutes

Loading speed isn’t just determined by what’s on your landing page. Your web host also has a major influence in how quickly your page rolls out to potential customers.

There are three common models for web hosting:

Shared hosting Generally the most affordable solution, shared hosting is when your website is hosted alongside other sites on a single web server. Everyone draws from common resources (like storage space and processing power), which means—you guessed it—you need to share.

Virtual private server (VPS) hosting This is essentially a mix of both shared and dedicated hosting. With VPS, your website still shares server space with others, but you’ll have dedicated resources that no one else can dip into. The result is more power and flexibility, but it tends to come with a higher price tag.

Dedicated hosting For those who’ve had a traumatic roommate experience (who hasn’t?), dedicated hosting means your website has the server all to itself. More resources, no sharing. That’s great if you’re heavy on digital content and get a ton of traffic, but dedicated hosting is also the most expensive option and requires the technical know-how to set up and maintain your server.

Low-volume websites can generally get by with the cost-effective shared solution, but once your traffic starts to rise, you might not be getting enough juice from your web host to deliver content quickly—and that’s when load times start to suffer. (Give this post from Search Engine Journal a read for a more comprehensive explanation.)

It’s also important to note that the whereabouts of your web server can have a significant impact on your page speed. If you’re not using a content delivery network (CDN; more on this below), you’ll want to make sure that traffic from foreign countries isn’t encountering too much latency.

Think your hosting solution might be impacting your page speed? Run your site through a server speed test like this one from Bitcatcha, and use WebPageTest or Pingdom to see how your quickly your landing page loads in other countries. Depending on the results, you might decide it’s time to upgrade your hosting plan (or change web hosts altogether).

Building Pages in Unbounce? You don’t have to worry about this one—Unbounce’s global hosting solution boasts 99.95% uptime and ensures that your landing pages always have the necessary resources to load super fast.

Implement a CDN

Difficulty: Easy / Estimated Time: 30 Minutes

When your landing page gets a visitor, their web browser pings your server to get the content necessary to build out the page. Simple, right? Everyone downloads your website information from the same place, regardless of their location around the world. Well, that’s usually fine if the visitor is in or close to the country that your web server is located, but when they’re halfway around the globe, chances are they’re going to encounter some latency.

To avoid that, you should look into deploying a CDN, which caches your website across a network of data centers and proxy servers all over the planet. Say your own server is in the United States and someone from Lithuania is trying to visit your landing page. Instead of downloading your content from across the Atlantic, that visitor can pull a cached version from a server nearby.

Setting your website up with a CDN is pretty straightforward and—depending on your traffic—generally affordable. Here’s a list of some popular CDN providers from Mashable.

Building Pages in Unbounce? We’ve got five global data centers supporting the Unbounce CDN, which means your landing pages will load in a flash regardless of where they’re being accessed from.

Improve Your Landing Page Speed: Intermediate Fixes

These next speed fixes are a little trickier, but they should be manageable for marketers with a little technical know-how. Still, a mistake here could mean actual damage to your landing page.

Our recommendation? Do some research, make a backup, and—if you can—consult briefly with a developer on your team. It never hurts to have an experienced colleague to turn to if you get in over your head.

Building Pages in Unbounce? We talk a lot about WordPress through this next section. If you’re using our plugin to publish Unbounce landing pages to a WordPress domain, some of these recommended speed fixes can actually cause technical issues. Don’t hesitate to reach out to us for clarification if you’re ever unsure.

Minify HTML, CSS, and JS

Difficulty: Intermediate / Estimated Time: 15 Minutes

All those lines of HTML, CSS, and JS code that make up your landing page? They’re packed with spaces, line breaks, and other bits of formatting that make it more legible and easier for us to interpret, but each makes your load time just an eensy bit slower—and the web browsers your visitors are using to render your page don’t particularly need them.

With minification, the goal is to cut out all of that extra junk and condense your code so that browsers can read it faster. Here’s an example snippet of Javascript code from Wikipedia:

var array = []; for (var i = 0; i < 20; i++) { array[i] = i; }

After minifying, that code would look something like this:

for(var a=[i=0];++i<20;a[i]=i);

There are plenty of free online tools that will do this for your landing page, like Minify Code, as well as a bunch of WordPress plugins. Be sure to check out this post from Elegant Themes, which is an awesome resource that dives into the many options at your disposal.

Building Pages in Unbounce? Do we minify? We practically invented minifying. (Editor’s note: We did not.) Unbounce compresses all of your code automatically, making your landing page as slim as can be. No coding your pages from scratch and no minifying that code in the background? We’re making this too easy for you.

Enable Browser Caching

Difficulty: Intermediate / Estimated Time: 15 Minutes

The goal with any landing page should be getting prospects to convert the first time they visit, but the reality is that not everyone will. Sometimes, visitors will need some time to think about it: they’ll bounce, do more research, check out some competitors, then come back to your original offer. Browser caching ensures that when they return, your page will load even faster—and that’ll make them more likely to convert.

Not sure if you’ve already got caching enabled? Before you start, run a quick caching check using a tool like this one from GiftOfSpeed.

If your site is built on WordPress, enabling caching is as easy as adding a plugin.* (WordPress is almost too easy, huh?) Check out this list of caching plugins, most of which include quick instructions for getting set up.

*If you’re publishing Unbounce pages to a WordPress domain, these caching recommendations could create big problems. Check with us first.

For those not on WordPress, enabling browser caching on your own is pretty simple if you’re willing to get your hands dirty. For example, on Apache web servers, it comes down to inserting a little bit of code into the .htaccess file on your web host or server: <IfModule mod_expires.c> ExpiresActive On ExpiresByType image/jpg “access 1 year” ExpiresByType image/jpeg “access 1 year” ExpiresByType image/gif “access 1 year” ExpiresByType image/png “access 1 year” ExpiresByType text/css “access 1 month” ExpiresByType text/html “access 1 month” ExpiresByType application/pdf “access 1 month” ExpiresByType text/x-javascript “access 1 month” ExpiresByType application/x-shockwave-flash “access 1 month” ExpiresByType image/x-icon “access 1 year” ExpiresDefault “access 1 month” </IfModule>

This article from Varvy provides a great how-to, as does this one from WinningWP (which discusses enabling browser caching from a WordPress perspective but is applicable more broadly).

If all of this makes you nervous, there’s likely a simpler method for you to set up browser caching. Most web hosts will enable caching for you if you ask. Depending on your hosting solution, it might be as easy as making a phone call. (Although, now that I think about it, that might be more daunting for some of us.)

Building Pages in Unbounce? Seven-day browser caching is enabled on all Unbounce-built landing pages, so this is a speed fix you can comfortably skip. Maybe use this free time to treat yourself to some self-care? You’ve earned it.

Set Up GZIP Compression

Difficulty: Intermediate / Estimated Time: 15 Minutes

When a visitor reaches your landing page, their browser pings your web server to request the files that make up the page and the server transmits them back. Naturally, that process moves faster if the information being sent is compressed to be as small as possible. Here’s where GZIP compression comes in.

(You’ll want to check to see if GZIP compression is already enabled before you get started.)

As with browser caching, the difficulty of setting up GZIP compression is going to be determined by how your website was built. If you use WordPress, you’re in luck: many WordPress plugins will enable GZIP compression for you almost automatically. If you don’t use WordPress, well, we’re headed back into your server.

This article from GTmetrix provides a quick overview of the importance of GZIP compression and how to enable it. With Apache web servers, you’ll need to add this chunk of code to your .htaccess file. <IfModule mod_deflate.c> # Compress HTML, CSS, JavaScript, Text, XML and fonts AddOutputFilterByType DEFLATE application/javascript AddOutputFilterByType DEFLATE application/rss+xml AddOutputFilterByType DEFLATE application/vnd.ms-fontobject AddOutputFilterByType DEFLATE application/x-font AddOutputFilterByType DEFLATE application/x-font-opentype AddOutputFilterByType DEFLATE application/x-font-otf AddOutputFilterByType DEFLATE application/x-font-truetype AddOutputFilterByType DEFLATE application/x-font-ttf AddOutputFilterByType DEFLATE application/x-javascript AddOutputFilterByType DEFLATE application/xhtml+xml AddOutputFilterByType DEFLATE application/xml AddOutputFilterByType DEFLATE font/opentype AddOutputFilterByType DEFLATE font/otf AddOutputFilterByType DEFLATE font/ttf AddOutputFilterByType DEFLATE image/svg+xml AddOutputFilterByType DEFLATE image/x-icon AddOutputFilterByType DEFLATE text/css AddOutputFilterByType DEFLATE text/html AddOutputFilterByType DEFLATE text/javascript AddOutputFilterByType DEFLATE text/plain AddOutputFilterByType DEFLATE text/xml

# Remove browser bugs (only needed for really old browsers) BrowserMatch ^Mozilla/4 gzip-only-text/html BrowserMatch ^Mozilla/4\.0[678] no-gzip BrowserMatch \bMSIE !no-gzip !gzip-only-text/html Header append Vary User-Agent </IfModule>

And again, if this is beyond your comfort zone, your web host will probably help you set up GZIP compression if you ask nicely.

Building Pages in Unbounce? You don’t have to ask us nicely, because we’ve already done it. All Unbounce landing pages are automatically compressed during data transfer. (But be nice to us anyway, alright?)

Kill Needless Scripts and Plugins

Difficulty: Intermediate / Estimated Time: 30 Minutes

WordPress is wonderful in its simplicity. As we’ve seen throughout this article, page speed fixes that might require a front-end developer on a static website can often be achieved by simply installing a WordPress plugin. Want to enable browser caching? Boom, W3 Total Cache.* Need to minify your scripts? Pow, Autoptomize.* Developer, shmeveloper.

But because it’s so easy to add functionality through plugins, WordPress websites have a habit of collecting a lot of them—along with all the of the bits and bites of code that make them work. Those add up.

Take a look at the scripts and plugins you’ve added to your website and decide whether they’re essential to your visitor experience. If they’re not, junking them could help cut some extra seconds off of your load time. (And guess what? There’s a plugin for that.) You can also disable plugins one at a time, then retest your page speed to determine which ones are problematic.

*If you’re publishing Unbounce pages to a WordPress domain, these plugins in particular might start a fire.

Building Pages in Unbounce? This is more of WordPress fix, but it also applies to Unbounce customers that have inserted a bunch of custom scripts onto their landing pages. Learn how the Unbounce Script Manager helps you keep things tidy.

Convert Images to Sprites

Difficulty: Intermediate / Estimated Time: 30 Minutes

If your landing page includes a series of similar-sized images (say, for a client logo bar), you can shorten your load time by combining them into an image sprite, then use CSS to display specific chunks of that sprite at a time. This post from WebFX provides a great step-by-step guide for creating CSS sprites.

Joining smaller images into a larger file might seem counterintuitive, but again, the idea here is to reduce the number of HTTP requests on your page and ultimately make it faster. Each individual image requires its own call—combining images into a single CSS sprite means your page only needs to make one.

Building Pages in Unbounce? We don’t build CSS sprites for you, but you can certainly use them on your Unbounce-built landing pages. Check out our documentation on custom JS and CSS with Unbounce.

Improve Your Landing Page Speed: Hard Fixes

We’re into the scary stuff now.

These are fixes you should absolutely not attempt unless you know what you’re doing or you’ve consulted extensively with a front-end developer. (We even had one of the Unbounce devs fact-check this article, and we’ve never felt smaller.) Proceed with caution.

Remove Render-Blocking JS and CSS

Difficulty: Hard / Estimated Time: 45 Minutes

Those CSS and JS scripts that make your landing page beautiful and enable cool, dynamic functionality? They could be one of the major reasons that your page is loading so slowly. (Bad news for my flashing, neon visitor counter.)

When a web browser runs into CSS or JS in the head of your document, it’ll wait to download and process that content before continuing to render your page’s HTML. That might sound like a good thing from a user experience perspective—after all, we want people to see our landing page as it was intended—but it actually means that visitors can be left waiting on a blank screen while everything loads in the background.

To avoid this, we need to implement techniques for preventing render-blocking CSS and JS on our landing page. (Refer back to your Google PageSpeed Insights results to check if any scripts are slowing down your page load.)

Reduce render-blocking CSS

There are a couple of ways that we can neutralize render-blocking CSS. One option is to defer all CSS until after the HTML has loaded. That’ll certainly improve page speed, but it will also present non-styled content when the visitor first reaches our page. Not ideal.

The other, more preferable option is to defer most style rules until the HTML has been rendered, but inline the CSS necessary to correctly display content above the fold within the HTML. That way, visitors will see the properly-styled content as soon as they hit the page while the rest will load out of view. Pretty sneaky. This is a great tutorial using a real-life example from codeburst.io.

Another page speed opportunity for you here is combining your CSS files. By moving your style rules from several files to just one (or maybe two, tops), you can reduce the number of times that visitors need to ping your web server and improve your landing page load time. Here’s a good resource from GiftOfSpeed on combining and compressing you CSS scripts.

Eliminate render-blocking JS

Like CSS, JS scripts can prevent your landing page from rendering as quickly as you might like. We can avoid that by deploying the defer and async attributes. The former tells the browser to wait until your HTML is rendered before it begins pulling in JS scripts, while the latter asks that JS be downloaded simultaneously without interrupting the HTML download.

An important note is that not all JS scripts are equal: some are critical to the rendering of your page and need to be addressed right out of the gate, so they’ll have to stay at the top. Dareboost does a good job of explaining how to distinguish between critical and non-critical JS, as well as how to implement deferred and asynchronous loading.

Building Pages in Unbounce? Unbounce optimizes for most Google PageSpeed Insights recommendations, including the removal of render-blocking elements. That means you can skip this one.

Start Hand-Coding with AMP

Difficulty: Very Hard / Estimated Time: ∞ Hours

Alright, “∞ hours” is an overstatement, but implementing AMP is no small task. Developed by Google, the AMP project is an entirely new framework with which to build your web pages. The goal? Dramatically improve page speed, especially for mobile users.

AMP is made up of three core components: AMP HTML, AMP JS, and AMP Cache. That means you’ll need to learn new markup, as well as understand the framework well enough to get your landing pages validated and make sure they actually work.

We won’t get into the nitty-gritty of building with AMP here, but the AMP website has a bunch of resources (including tutorials) to help you get started.

Building Pages in Unbounce? No hand-coding AMP pages for you—Unbounce makes it easy to drag and drop together AMP experiences. Choose one of our AMP-optimized templates, load your content, get validated, and start publishing lightning-fast landing pages right away.

Improving your landing page speed can sound intimidating, but even small tweaks will make a big difference for your load times. Tackle the easy stuff first, then move onto more challenging fixes as you get comfortable. And above all, keep testing: seeing your improved speed results after each undertaking will give you the confidence and motivation to move forward.

Or, you know, just build with Unbounce. We automatically handle most of the speed fixes listed (or at least makes them super easy), which saves a ton of time. That means you can focus on what matters: getting more conversions and improving ROI.

Want to get faster? Here’s some more awesome Unbounce content that speaks to the importance of page speed and provides actionable strategies for how to address it:

What page speed means for your conversion and bounce rates: 7 Page Speed Stats Every Marketer Should Know

Why AMP is so important (and how to start using it): Get Near-Instant Mobile Loads with AMP Landing Pages

How page speed became one of the biggest opportunities for marketers: 2019 Is the Year of Page Speed

from Digital https://unbounce.com/landing-pages/increase-landing-page-speed/ via http://www.rssmix.com/

#digital marketing

0 notes

samanthasmeyers · 6 years

Text

Increase Your Landing Page Speed (By Stealing Our Homework)

To find out, we polled almost 400 marketers on their attitudes around page speed and asked what (if anything) they were doing to get faster.

Just 56% of marketers are happy with their mobile load times, according to the 2019 Page Speed Report.

So most marketers are trying to get faster, but many aren’t where they want to be. Which begs the question: what are people doing to speed up their landing page load times?

Computer, enhance!

Only 39% of marketers have bothered to find out how fast their pages are actually loading. Not great.

Here’s a doozy, though: just one in three marketers have run a website speed test to find out whether their load times are impacting their conversions. That’s the easiest one!

Jump to a Landing Page Speed Fix

How to Check Your Landing Page Speed

Run a Google Speed Test (5 Minutes)

Try the Unbounce Landing Page Analyzer (5 Minutes)

Improve Your Landing Page Speed: Easy Fixes

Reduce Your Page Content (15 Minutes)

Optimize Your Images (30 Minutes)

Host Your Videos Elsewhere (30 Minutes)

Audit Your Hosting Solution (30 Minutes)

Implement a CDN (30 Minutes)

Improve Your Landing Page Speed: Intermediate Fixes

Minify HTML, JS, and CSS (15 Minutes)

Enable Browser Caching (15 Minutes)

Set Up GZIP Compression (15 Minutes)

Kill Needless Scripts and Plugins (30 Minutes)

Convert Images to Sprites (30 Minutes)

Improve Your Landing Page Speed: Hard Fixes

Remove Render-Blocking JS and CSS (45 Minutes)

Start Hand-Coding with AMP

Look for these callout boxes throughout this post to get Unbounce-specific tips and learn how we automatically optimize your landing pages to make them load super fast.

How to Check Your Landing Page Speed

First things first.

Okay—let’s test them pages.

Run a Google Speed Test

Difficulty: Easy / Estimated Time: 5 Minutes

You’ll also want to run your page through Google’s Test My Site tool, which will check your speed from a mobile perspective.

Clicking on individual results in PageSpeed Insights will reveal your problematic page elements.

Running a Google speed test should only take a couple of minutes, and the results will help you identify some of the top opportunities to boost your landing page load times.

Try the Unbounce Landing Page Analyzer

Difficulty: Easy / Estimated Time: 5 Minutes

Unbounce’s Landing Page Analyzer provides feedback on page speed, but also actionable advice on things like SEO, message match, and mobile-friendliness.

Improve Your Landing Page Speed: Easy Fixes

With your results from both Google and Unbounce, you’ll be well-equipped to move onto the actual work of making your page perform better. It’s time to pick up that hammer.

These fixes should be simple enough for anyone to tackle, regardless of their technical expertise.

Reduce Your Page Content

Difficulty: Easy / Estimated Time: 15 Minutes

Bottom line: stick to the fundamentals of good landing page design and try to keep the number of elements (and thus HTTP requests) to a minimum.

Optimize Your Images

Difficulty: Easy / Estimated Time: 30 Minutes

These are some quick tips for shrinking your images and improving your page speed. The goal here should be getting images at least under 800kb, but the smaller we can make them, the better.

Resize your images

*This doesn’t necessarily apply to Unbounce’s retina image support—read up on that here.

Choose the right file type

Here are some optimization tips for JPEG and PNG (and GIF, that villain) from Google itself.

Use compression tools

Your takeaways here are:

Ensure your image dimensions match how they’ll actually be displayed

Use JPEG when a slight dip in visual fidelity isn’t the end of the world (like photography), but PNG when it is (images with text and sharp lines)

Compress images to keep the file size as tiny as possible

Building Pages in Unbounce? We’ve got you covered. Unbounce’s Auto Image Optimizer shrinks your images as soon as they’re uploaded so you can focus on making the best landing page possible.

Host Your Videos Elsewhere

Difficulty: Easy / Estimated Time: 30 Minutes

Audit Your Hosting Solution

Difficulty: Easy / Estimated Time: 30 Minutes

Loading speed isn’t just determined by what’s on your landing page. Your web host also has a major influence in how quickly your page rolls out to potential customers.

There are three common models for web hosting:

Implement a CDN

Difficulty: Easy / Estimated Time: 30 Minutes

Setting your website up with a CDN is pretty straightforward and—depending on your traffic—generally affordable. Here’s a list of some popular CDN providers from Mashable.

Building Pages in Unbounce? We’ve got five global data centers supporting the Unbounce CDN, which means your landing pages will load in a flash regardless of where they’re being accessed from.

Improve Your Landing Page Speed: Intermediate Fixes

These next speed fixes are a little trickier, but they should be manageable for marketers with a little technical know-how. Still, a mistake here could mean actual damage to your landing page.

Minify HTML, CSS, and JS

Difficulty: Intermediate / Estimated Time: 15 Minutes

With minification, the goal is to cut out all of that extra junk and condense your code so that browsers can read it faster. Here’s an example snippet of Javascript code from Wikipedia:

var array = []; for (var i = 0; i < 20; i++) { array[i] = i; }

After minifying, that code would look something like this:

for(var a=[i=0];++i<20;a[i]=i);

Enable Browser Caching

Difficulty: Intermediate / Estimated Time: 15 Minutes

Not sure if you’ve already got caching enabled? Before you start, run a quick caching check using a tool like this one from GiftOfSpeed.

*If you’re publishing Unbounce pages to a WordPress domain, these caching recommendations could create big problems. Check with us first.

This article from Varvy provides a great how-to, as does this one from WinningWP (which discusses enabling browser caching from a WordPress perspective but is applicable more broadly).

Set Up GZIP Compression

Difficulty: Intermediate / Estimated Time: 15 Minutes

(You’ll want to check to see if GZIP compression is already enabled before you get started.)

And again, if this is beyond your comfort zone, your web host will probably help you set up GZIP compression if you ask nicely.

Kill Needless Scripts and Plugins

Difficulty: Intermediate / Estimated Time: 30 Minutes

*If you’re publishing Unbounce pages to a WordPress domain, these plugins in particular might start a fire.

Convert Images to Sprites

Difficulty: Intermediate / Estimated Time: 30 Minutes

Building Pages in Unbounce? We don’t build CSS sprites for you, but you can certainly use them on your Unbounce-built landing pages. Check out our documentation on custom JS and CSS with Unbounce.

Improve Your Landing Page Speed: Hard Fixes

We’re into the scary stuff now.

Remove Render-Blocking JS and CSS

Difficulty: Hard / Estimated Time: 45 Minutes

Reduce render-blocking CSS

Eliminate render-blocking JS

Building Pages in Unbounce? Unbounce optimizes for most Google PageSpeed Insights recommendations, including the removal of render-blocking elements. That means you can skip this one.

Start Hand-Coding with AMP

Difficulty: Very Hard / Estimated Time: ∞ Hours

We won’t get into the nitty-gritty of building with AMP here, but the AMP website has a bunch of resources (including tutorials) to help you get started.

from Marketing https://unbounce.com/landing-pages/increase-landing-page-speed/ via http://www.rssmix.com/

#Digital Marketing

0 notes

jjonassevilla · 6 years

Text

Increase Your Landing Page Speed (By Stealing Our Homework)

To find out, we polled almost 400 marketers on their attitudes around page speed and asked what (if anything) they were doing to get faster.

Just 56% of marketers are happy with their mobile load times, according to the 2019 Page Speed Report.

So most marketers are trying to get faster, but many aren’t where they want to be. Which begs the question: what are people doing to speed up their landing page load times?

Computer, enhance!

Only 39% of marketers have bothered to find out how fast their pages are actually loading. Not great.

Here’s a doozy, though: just one in three marketers have run a website speed test to find out whether their load times are impacting their conversions. That’s the easiest one!

Jump to a Landing Page Speed Fix

How to Check Your Landing Page Speed

Run a Google Speed Test (5 Minutes)

Try the Unbounce Landing Page Analyzer (5 Minutes)

Improve Your Landing Page Speed: Easy Fixes

Reduce Your Page Content (15 Minutes)

Optimize Your Images (30 Minutes)

Host Your Videos Elsewhere (30 Minutes)

Audit Your Hosting Solution (30 Minutes)

Implement a CDN (30 Minutes)

Improve Your Landing Page Speed: Intermediate Fixes

Minify HTML, JS, and CSS (15 Minutes)

Enable Browser Caching (15 Minutes)

Set Up GZIP Compression (15 Minutes)

Kill Needless Scripts and Plugins (30 Minutes)

Convert Images to Sprites (30 Minutes)

Improve Your Landing Page Speed: Hard Fixes

Remove Render-Blocking JS and CSS (45 Minutes)

Start Hand-Coding with AMP

Look for these callout boxes throughout this post to get Unbounce-specific tips and learn how we automatically optimize your landing pages to make them load super fast.

How to Check Your Landing Page Speed

First things first.

Okay—let’s test them pages.

Run a Google Speed Test

Difficulty: Easy / Estimated Time: 5 Minutes

You’ll also want to run your page through Google’s Test My Site tool, which will check your speed from a mobile perspective.

Clicking on individual results in PageSpeed Insights will reveal your problematic page elements.

Running a Google speed test should only take a couple of minutes, and the results will help you identify some of the top opportunities to boost your landing page load times.

Try the Unbounce Landing Page Analyzer

Difficulty: Easy / Estimated Time: 5 Minutes

Unbounce’s Landing Page Analyzer provides feedback on page speed, but also actionable advice on things like SEO, message match, and mobile-friendliness.

Improve Your Landing Page Speed: Easy Fixes

With your results from both Google and Unbounce, you’ll be well-equipped to move onto the actual work of making your page perform better. It’s time to pick up that hammer.

These fixes should be simple enough for anyone to tackle, regardless of their technical expertise.

Reduce Your Page Content

Difficulty: Easy / Estimated Time: 15 Minutes

Bottom line: stick to the fundamentals of good landing page design and try to keep the number of elements (and thus HTTP requests) to a minimum.

Optimize Your Images

Difficulty: Easy / Estimated Time: 30 Minutes

These are some quick tips for shrinking your images and improving your page speed. The goal here should be getting images at least under 800kb, but the smaller we can make them, the better.

Resize your images

*This doesn’t necessarily apply to Unbounce’s retina image support—read up on that here.

Choose the right file type

Here are some optimization tips for JPEG and PNG (and GIF, that villain) from Google itself.

Use compression tools

Your takeaways here are:

Ensure your image dimensions match how they’ll actually be displayed

Use JPEG when a slight dip in visual fidelity isn’t the end of the world (like photography), but PNG when it is (images with text and sharp lines)

Compress images to keep the file size as tiny as possible

Building Pages in Unbounce? We’ve got you covered. Unbounce’s Auto Image Optimizer shrinks your images as soon as they’re uploaded so you can focus on making the best landing page possible.

Host Your Videos Elsewhere

Difficulty: Easy / Estimated Time: 30 Minutes

Audit Your Hosting Solution

Difficulty: Easy / Estimated Time: 30 Minutes

Loading speed isn’t just determined by what’s on your landing page. Your web host also has a major influence in how quickly your page rolls out to potential customers.

There are three common models for web hosting:

Implement a CDN

Difficulty: Easy / Estimated Time: 30 Minutes

Setting your website up with a CDN is pretty straightforward and—depending on your traffic—generally affordable. Here’s a list of some popular CDN providers from Mashable.

Building Pages in Unbounce? We’ve got five global data centers supporting the Unbounce CDN, which means your landing pages will load in a flash regardless of where they’re being accessed from.

Improve Your Landing Page Speed: Intermediate Fixes

These next speed fixes are a little trickier, but they should be manageable for marketers with a little technical know-how. Still, a mistake here could mean actual damage to your landing page.

Minify HTML, CSS, and JS

Difficulty: Intermediate / Estimated Time: 15 Minutes

With minification, the goal is to cut out all of that extra junk and condense your code so that browsers can read it faster. Here’s an example snippet of Javascript code from Wikipedia:

var array = []; for (var i = 0; i < 20; i++) { array[i] = i; }

After minifying, that code would look something like this:

for(var a=[i=0];++i<20;a[i]=i);

Enable Browser Caching

Difficulty: Intermediate / Estimated Time: 15 Minutes

Not sure if you’ve already got caching enabled? Before you start, run a quick caching check using a tool like this one from GiftOfSpeed.

*If you’re publishing Unbounce pages to a WordPress domain, these caching recommendations could create big problems. Check with us first.

This article from Varvy provides a great how-to, as does this one from WinningWP (which discusses enabling browser caching from a WordPress perspective but is applicable more broadly).

Set Up GZIP Compression

Difficulty: Intermediate / Estimated Time: 15 Minutes

(You’ll want to check to see if GZIP compression is already enabled before you get started.)

And again, if this is beyond your comfort zone, your web host will probably help you set up GZIP compression if you ask nicely.

Kill Needless Scripts and Plugins

Difficulty: Intermediate / Estimated Time: 30 Minutes

*If you’re publishing Unbounce pages to a WordPress domain, these plugins in particular might start a fire.

Convert Images to Sprites

Difficulty: Intermediate / Estimated Time: 30 Minutes

Building Pages in Unbounce? We don’t build CSS sprites for you, but you can certainly use them on your Unbounce-built landing pages. Check out our documentation on custom JS and CSS with Unbounce.

Improve Your Landing Page Speed: Hard Fixes

We’re into the scary stuff now.

Remove Render-Blocking JS and CSS

Difficulty: Hard / Estimated Time: 45 Minutes

Reduce render-blocking CSS

Eliminate render-blocking JS

Building Pages in Unbounce? Unbounce optimizes for most Google PageSpeed Insights recommendations, including the removal of render-blocking elements. That means you can skip this one.

Start Hand-Coding with AMP

Difficulty: Very Hard / Estimated Time: ∞ Hours

We won’t get into the nitty-gritty of building with AMP here, but the AMP website has a bunch of resources (including tutorials) to help you get started.

from Marketing https://unbounce.com/landing-pages/increase-landing-page-speed/ via http://www.rssmix.com/

#SEO

0 notes

josephkchoi · 6 years

Text

Increase Your Landing Page Speed (By Stealing Our Homework)

To find out, we polled almost 400 marketers on their attitudes around page speed and asked what (if anything) they were doing to get faster.

Just 56% of marketers are happy with their mobile load times, according to the 2019 Page Speed Report.

So most marketers are trying to get faster, but many aren’t where they want to be. Which begs the question: what are people doing to speed up their landing page load times?

Computer, enhance!

Only 39% of marketers have bothered to find out how fast their pages are actually loading. Not great.

Here’s a doozy, though: just one in three marketers have run a website speed test to find out whether their load times are impacting their conversions. That’s the easiest one!

Jump to a Landing Page Speed Fix

How to Check Your Landing Page Speed

Run a Google Speed Test (5 Minutes)

Try the Unbounce Landing Page Analyzer (5 Minutes)

Improve Your Landing Page Speed: Easy Fixes

Reduce Your Page Content (15 Minutes)

Optimize Your Images (30 Minutes)

Host Your Videos Elsewhere (30 Minutes)

Audit Your Hosting Solution (30 Minutes)

Implement a CDN (30 Minutes)

Improve Your Landing Page Speed: Intermediate Fixes

Minify HTML, JS, and CSS (15 Minutes)

Enable Browser Caching (15 Minutes)

Set Up GZIP Compression (15 Minutes)

Kill Needless Scripts and Plugins (30 Minutes)

Convert Images to Sprites (30 Minutes)

Improve Your Landing Page Speed: Hard Fixes

Remove Render-Blocking JS and CSS (45 Minutes)

Start Hand-Coding with AMP

Look for these callout boxes throughout this post to get Unbounce-specific tips and learn how we automatically optimize your landing pages to make them load super fast.

How to Check Your Landing Page Speed

First things first.

Okay—let’s test them pages.

Run a Google Speed Test

Difficulty: Easy / Estimated Time: 5 Minutes

You’ll also want to run your page through Google’s Test My Site tool, which will check your speed from a mobile perspective.

Clicking on individual results in PageSpeed Insights will reveal your problematic page elements.

Running a Google speed test should only take a couple of minutes, and the results will help you identify some of the top opportunities to boost your landing page load times.

Try the Unbounce Landing Page Analyzer

Difficulty: Easy / Estimated Time: 5 Minutes

Unbounce’s Landing Page Analyzer provides feedback on page speed, but also actionable advice on things like SEO, message match, and mobile-friendliness.

Improve Your Landing Page Speed: Easy Fixes

With your results from both Google and Unbounce, you’ll be well-equipped to move onto the actual work of making your page perform better. It’s time to pick up that hammer.

These fixes should be simple enough for anyone to tackle, regardless of their technical expertise.

Reduce Your Page Content

Difficulty: Easy / Estimated Time: 15 Minutes

Bottom line: stick to the fundamentals of good landing page design and try to keep the number of elements (and thus HTTP requests) to a minimum.

Optimize Your Images

Difficulty: Easy / Estimated Time: 30 Minutes

These are some quick tips for shrinking your images and improving your page speed. The goal here should be getting images at least under 800kb, but the smaller we can make them, the better.

Resize your images

*This doesn’t necessarily apply to Unbounce’s retina image support—read up on that here.

Choose the right file type

Here are some optimization tips for JPEG and PNG (and GIF, that villain) from Google itself.

Use compression tools

Your takeaways here are:

Ensure your image dimensions match how they’ll actually be displayed

Use JPEG when a slight dip in visual fidelity isn’t the end of the world (like photography), but PNG when it is (images with text and sharp lines)

Compress images to keep the file size as tiny as possible

Building Pages in Unbounce? We’ve got you covered. Unbounce’s Auto Image Optimizer shrinks your images as soon as they’re uploaded so you can focus on making the best landing page possible.

Host Your Videos Elsewhere

Difficulty: Easy / Estimated Time: 30 Minutes

Audit Your Hosting Solution

Difficulty: Easy / Estimated Time: 30 Minutes

Loading speed isn’t just determined by what’s on your landing page. Your web host also has a major influence in how quickly your page rolls out to potential customers.

There are three common models for web hosting:

Implement a CDN

Difficulty: Easy / Estimated Time: 30 Minutes

Setting your website up with a CDN is pretty straightforward and—depending on your traffic—generally affordable. Here’s a list of some popular CDN providers from Mashable.

Building Pages in Unbounce? We’ve got five global data centers supporting the Unbounce CDN, which means your landing pages will load in a flash regardless of where they’re being accessed from.

Improve Your Landing Page Speed: Intermediate Fixes

These next speed fixes are a little trickier, but they should be manageable for marketers with a little technical know-how. Still, a mistake here could mean actual damage to your landing page.

Minify HTML, CSS, and JS

Difficulty: Intermediate / Estimated Time: 15 Minutes

With minification, the goal is to cut out all of that extra junk and condense your code so that browsers can read it faster. Here’s an example snippet of Javascript code from Wikipedia:

var array = []; for (var i = 0; i < 20; i++) { array[i] = i; }

After minifying, that code would look something like this:

for(var a=[i=0];++i<20;a[i]=i);

Enable Browser Caching

Difficulty: Intermediate / Estimated Time: 15 Minutes

Not sure if you’ve already got caching enabled? Before you start, run a quick caching check using a tool like this one from GiftOfSpeed.

*If you’re publishing Unbounce pages to a WordPress domain, these caching recommendations could create big problems. Check with us first.

This article from Varvy provides a great how-to, as does this one from WinningWP (which discusses enabling browser caching from a WordPress perspective but is applicable more broadly).

Set Up GZIP Compression

Difficulty: Intermediate / Estimated Time: 15 Minutes

(You’ll want to check to see if GZIP compression is already enabled before you get started.)

And again, if this is beyond your comfort zone, your web host will probably help you set up GZIP compression if you ask nicely.

Kill Needless Scripts and Plugins

Difficulty: Intermediate / Estimated Time: 30 Minutes

*If you’re publishing Unbounce pages to a WordPress domain, these plugins in particular might start a fire.

Convert Images to Sprites

Difficulty: Intermediate / Estimated Time: 30 Minutes

Building Pages in Unbounce? We don’t build CSS sprites for you, but you can certainly use them on your Unbounce-built landing pages. Check out our documentation on custom JS and CSS with Unbounce.

Improve Your Landing Page Speed: Hard Fixes

We’re into the scary stuff now.

Remove Render-Blocking JS and CSS

Difficulty: Hard / Estimated Time: 45 Minutes

Reduce render-blocking CSS

Eliminate render-blocking JS

Building Pages in Unbounce? Unbounce optimizes for most Google PageSpeed Insights recommendations, including the removal of render-blocking elements. That means you can skip this one.

Start Hand-Coding with AMP

Difficulty: Very Hard / Estimated Time: ∞ Hours

We won’t get into the nitty-gritty of building with AMP here, but the AMP website has a bunch of resources (including tutorials) to help you get started.

Increase Your Landing Page Speed (By Stealing Our Homework) published first on https://nickpontemrktg.wordpress.com/

0 notes

itsjessicaisreal · 6 years

Text

Increase Your Landing Page Speed (By Stealing Our Homework)

To find out, we polled almost 400 marketers on their attitudes around page speed and asked what (if anything) they were doing to get faster.

Just 56% of marketers are happy with their mobile load times, according to the 2019 Page Speed Report.

So most marketers are trying to get faster, but many aren’t where they want to be. Which begs the question: what are people doing to speed up their landing page load times?

Computer, enhance!

Only 39% of marketers have bothered to find out how fast their pages are actually loading. Not great.

Here’s a doozy, though: just one in three marketers have run a website speed test to find out whether their load times are impacting their conversions. That’s the easiest one!

Jump to a Landing Page Speed Fix

How to Check Your Landing Page Speed

Run a Google Speed Test (5 Minutes)

Try the Unbounce Landing Page Analyzer (5 Minutes)

Improve Your Landing Page Speed: Easy Fixes

Reduce Your Page Content (15 Minutes)

Optimize Your Images (30 Minutes)

Host Your Videos Elsewhere (30 Minutes)

Audit Your Hosting Solution (30 Minutes)

Implement a CDN (30 Minutes)

Improve Your Landing Page Speed: Intermediate Fixes

Minify HTML, JS, and CSS (15 Minutes)

Enable Browser Caching (15 Minutes)

Set Up GZIP Compression (15 Minutes)

Kill Needless Scripts and Plugins (30 Minutes)

Convert Images to Sprites (30 Minutes)

Improve Your Landing Page Speed: Hard Fixes

Remove Render-Blocking JS and CSS (45 Minutes)

Start Hand-Coding with AMP

Look for these callout boxes throughout this post to get Unbounce-specific tips and learn how we automatically optimize your landing pages to make them load super fast.

How to Check Your Landing Page Speed

First things first.

Okay—let’s test them pages.

Run a Google Speed Test

Difficulty: Easy / Estimated Time: 5 Minutes

You’ll also want to run your page through Google’s Test My Site tool, which will check your speed from a mobile perspective.

Clicking on individual results in PageSpeed Insights will reveal your problematic page elements.

Running a Google speed test should only take a couple of minutes, and the results will help you identify some of the top opportunities to boost your landing page load times.

Try the Unbounce Landing Page Analyzer

Difficulty: Easy / Estimated Time: 5 Minutes

Unbounce’s Landing Page Analyzer provides feedback on page speed, but also actionable advice on things like SEO, message match, and mobile-friendliness.

Improve Your Landing Page Speed: Easy Fixes

With your results from both Google and Unbounce, you’ll be well-equipped to move onto the actual work of making your page perform better. It’s time to pick up that hammer.

These fixes should be simple enough for anyone to tackle, regardless of their technical expertise.

Reduce Your Page Content

Difficulty: Easy / Estimated Time: 15 Minutes

Bottom line: stick to the fundamentals of good landing page design and try to keep the number of elements (and thus HTTP requests) to a minimum.

Optimize Your Images

Difficulty: Easy / Estimated Time: 30 Minutes

These are some quick tips for shrinking your images and improving your page speed. The goal here should be getting images at least under 800kb, but the smaller we can make them, the better.

Resize your images

*This doesn’t necessarily apply to Unbounce’s retina image support—read up on that here.

Choose the right file type

Here are some optimization tips for JPEG and PNG (and GIF, that villain) from Google itself.

Use compression tools

Your takeaways here are:

Ensure your image dimensions match how they’ll actually be displayed

Use JPEG when a slight dip in visual fidelity isn’t the end of the world (like photography), but PNG when it is (images with text and sharp lines)

Compress images to keep the file size as tiny as possible

Building Pages in Unbounce? We’ve got you covered. Unbounce’s Auto Image Optimizer shrinks your images as soon as they’re uploaded so you can focus on making the best landing page possible.

Host Your Videos Elsewhere

Difficulty: Easy / Estimated Time: 30 Minutes

Audit Your Hosting Solution

Difficulty: Easy / Estimated Time: 30 Minutes

Loading speed isn’t just determined by what’s on your landing page. Your web host also has a major influence in how quickly your page rolls out to potential customers.

There are three common models for web hosting:

Implement a CDN

Difficulty: Easy / Estimated Time: 30 Minutes

Setting your website up with a CDN is pretty straightforward and—depending on your traffic—generally affordable. Here’s a list of some popular CDN providers from Mashable.

Building Pages in Unbounce? We’ve got five global data centers supporting the Unbounce CDN, which means your landing pages will load in a flash regardless of where they’re being accessed from.

Improve Your Landing Page Speed: Intermediate Fixes

These next speed fixes are a little trickier, but they should be manageable for marketers with a little technical know-how. Still, a mistake here could mean actual damage to your landing page.

Minify HTML, CSS, and JS

Difficulty: Intermediate / Estimated Time: 15 Minutes

With minification, the goal is to cut out all of that extra junk and condense your code so that browsers can read it faster. Here’s an example snippet of Javascript code from Wikipedia:

var array = []; for (var i = 0; i < 20; i++) { array[i] = i; }

After minifying, that code would look something like this:

for(var a=[i=0];++i<20;a[i]=i);

Enable Browser Caching

Difficulty: Intermediate / Estimated Time: 15 Minutes

Not sure if you’ve already got caching enabled? Before you start, run a quick caching check using a tool like this one from GiftOfSpeed.

*If you’re publishing Unbounce pages to a WordPress domain, these caching recommendations could create big problems. Check with us first.

This article from Varvy provides a great how-to, as does this one from WinningWP (which discusses enabling browser caching from a WordPress perspective but is applicable more broadly).

Set Up GZIP Compression

Difficulty: Intermediate / Estimated Time: 15 Minutes

(You’ll want to check to see if GZIP compression is already enabled before you get started.)

And again, if this is beyond your comfort zone, your web host will probably help you set up GZIP compression if you ask nicely.

Kill Needless Scripts and Plugins

Difficulty: Intermediate / Estimated Time: 30 Minutes

*If you’re publishing Unbounce pages to a WordPress domain, these plugins in particular might start a fire.

Convert Images to Sprites

Difficulty: Intermediate / Estimated Time: 30 Minutes

Building Pages in Unbounce? We don’t build CSS sprites for you, but you can certainly use them on your Unbounce-built landing pages. Check out our documentation on custom JS and CSS with Unbounce.

Improve Your Landing Page Speed: Hard Fixes

We’re into the scary stuff now.

Remove Render-Blocking JS and CSS

Difficulty: Hard / Estimated Time: 45 Minutes

Reduce render-blocking CSS

Eliminate render-blocking JS

Building Pages in Unbounce? Unbounce optimizes for most Google PageSpeed Insights recommendations, including the removal of render-blocking elements. That means you can skip this one.

Start Hand-Coding with AMP

Difficulty: Very Hard / Estimated Time: ∞ Hours

We won’t get into the nitty-gritty of building with AMP here, but the AMP website has a bunch of resources (including tutorials) to help you get started.

from Marketing https://unbounce.com/landing-pages/increase-landing-page-speed/ via http://www.rssmix.com/

0 notes

kennethmontiveros · 6 years

Text

Increase Your Landing Page Speed (By Stealing Our Homework)

To find out, we polled almost 400 marketers on their attitudes around page speed and asked what (if anything) they were doing to get faster.

Just 56% of marketers are happy with their mobile load times, according to the 2019 Page Speed Report.

So most marketers are trying to get faster, but many aren’t where they want to be. Which begs the question: what are people doing to speed up their landing page load times?

Computer, enhance!

Only 39% of marketers have bothered to find out how fast their pages are actually loading. Not great.

Here’s a doozy, though: just one in three marketers have run a website speed test to find out whether their load times are impacting their conversions. That’s the easiest one!

Jump to a Landing Page Speed Fix

How to Check Your Landing Page Speed

Run a Google Speed Test (5 Minutes)

Try the Unbounce Landing Page Analyzer (5 Minutes)

Improve Your Landing Page Speed: Easy Fixes

Reduce Your Page Content (15 Minutes)

Optimize Your Images (30 Minutes)

Host Your Videos Elsewhere (30 Minutes)

Audit Your Hosting Solution (30 Minutes)

Implement a CDN (30 Minutes)

Improve Your Landing Page Speed: Intermediate Fixes

Minify HTML, JS, and CSS (15 Minutes)

Enable Browser Caching (15 Minutes)

Set Up GZIP Compression (15 Minutes)

Kill Needless Scripts and Plugins (30 Minutes)

Convert Images to Sprites (30 Minutes)

Improve Your Landing Page Speed: Hard Fixes

Remove Render-Blocking JS and CSS (45 Minutes)

Start Hand-Coding with AMP

Look for these callout boxes throughout this post to get Unbounce-specific tips and learn how we automatically optimize your landing pages to make them load super fast.

How to Check Your Landing Page Speed

First things first.

Okay—let’s test them pages.

Run a Google Speed Test

Difficulty: Easy / Estimated Time: 5 Minutes

You’ll also want to run your page through Google’s Test My Site tool, which will check your speed from a mobile perspective.

Clicking on individual results in PageSpeed Insights will reveal your problematic page elements.

Running a Google speed test should only take a couple of minutes, and the results will help you identify some of the top opportunities to boost your landing page load times.

Try the Unbounce Landing Page Analyzer

Difficulty: Easy / Estimated Time: 5 Minutes

Unbounce’s Landing Page Analyzer provides feedback on page speed, but also actionable advice on things like SEO, message match, and mobile-friendliness.

Improve Your Landing Page Speed: Easy Fixes

With your results from both Google and Unbounce, you’ll be well-equipped to move onto the actual work of making your page perform better. It’s time to pick up that hammer.

These fixes should be simple enough for anyone to tackle, regardless of their technical expertise.

Reduce Your Page Content

Difficulty: Easy / Estimated Time: 15 Minutes

Bottom line: stick to the fundamentals of good landing page design and try to keep the number of elements (and thus HTTP requests) to a minimum.

Optimize Your Images

Difficulty: Easy / Estimated Time: 30 Minutes

These are some quick tips for shrinking your images and improving your page speed. The goal here should be getting images at least under 800kb, but the smaller we can make them, the better.

Resize your images

*This doesn’t necessarily apply to Unbounce’s retina image support—read up on that here.

Choose the right file type

Here are some optimization tips for JPEG and PNG (and GIF, that villain) from Google itself.

Use compression tools

Your takeaways here are:

Ensure your image dimensions match how they’ll actually be displayed

Use JPEG when a slight dip in visual fidelity isn’t the end of the world (like photography), but PNG when it is (images with text and sharp lines)

Compress images to keep the file size as tiny as possible

Building Pages in Unbounce? We’ve got you covered. Unbounce’s Auto Image Optimizer shrinks your images as soon as they’re uploaded so you can focus on making the best landing page possible.

Host Your Videos Elsewhere

Difficulty: Easy / Estimated Time: 30 Minutes

Audit Your Hosting Solution

Difficulty: Easy / Estimated Time: 30 Minutes

Loading speed isn’t just determined by what’s on your landing page. Your web host also has a major influence in how quickly your page rolls out to potential customers.

There are three common models for web hosting:

Implement a CDN

Difficulty: Easy / Estimated Time: 30 Minutes

Setting your website up with a CDN is pretty straightforward and—depending on your traffic—generally affordable. Here’s a list of some popular CDN providers from Mashable.

Building Pages in Unbounce? We’ve got five global data centers supporting the Unbounce CDN, which means your landing pages will load in a flash regardless of where they’re being accessed from.

Improve Your Landing Page Speed: Intermediate Fixes

These next speed fixes are a little trickier, but they should be manageable for marketers with a little technical know-how. Still, a mistake here could mean actual damage to your landing page.

Minify HTML, CSS, and JS

Difficulty: Intermediate / Estimated Time: 15 Minutes

With minification, the goal is to cut out all of that extra junk and condense your code so that browsers can read it faster. Here’s an example snippet of Javascript code from Wikipedia:

var array = []; for (var i = 0; i < 20; i++) { array[i] = i; }

After minifying, that code would look something like this:

for(var a=[i=0];++i<20;a[i]=i);

Enable Browser Caching

Difficulty: Intermediate / Estimated Time: 15 Minutes

Not sure if you’ve already got caching enabled? Before you start, run a quick caching check using a tool like this one from GiftOfSpeed.

*If you’re publishing Unbounce pages to a WordPress domain, these caching recommendations could create big problems. Check with us first.

This article from Varvy provides a great how-to, as does this one from WinningWP (which discusses enabling browser caching from a WordPress perspective but is applicable more broadly).

Set Up GZIP Compression

Difficulty: Intermediate / Estimated Time: 15 Minutes

(You’ll want to check to see if GZIP compression is already enabled before you get started.)

And again, if this is beyond your comfort zone, your web host will probably help you set up GZIP compression if you ask nicely.

Kill Needless Scripts and Plugins

Difficulty: Intermediate / Estimated Time: 30 Minutes

*If you’re publishing Unbounce pages to a WordPress domain, these plugins in particular might start a fire.

Convert Images to Sprites

Difficulty: Intermediate / Estimated Time: 30 Minutes

Building Pages in Unbounce? We don’t build CSS sprites for you, but you can certainly use them on your Unbounce-built landing pages. Check out our documentation on custom JS and CSS with Unbounce.

Improve Your Landing Page Speed: Hard Fixes

We’re into the scary stuff now.

Remove Render-Blocking JS and CSS

Difficulty: Hard / Estimated Time: 45 Minutes

Reduce render-blocking CSS

Eliminate render-blocking JS

Building Pages in Unbounce? Unbounce optimizes for most Google PageSpeed Insights recommendations, including the removal of render-blocking elements. That means you can skip this one.

Start Hand-Coding with AMP

Difficulty: Very Hard / Estimated Time: ∞ Hours

We won’t get into the nitty-gritty of building with AMP here, but the AMP website has a bunch of resources (including tutorials) to help you get started.

Increase Your Landing Page Speed (By Stealing Our Homework) published first on http://nickpontemktg.blogspot.com/

0 notes

roypstickney · 6 years

Text

Increase Your Landing Page Speed (By Stealing Our Homework)

To find out, we polled almost 400 marketers on their attitudes around page speed and asked what (if anything) they were doing to get faster.

Just 56% of marketers are happy with their mobile load times, according to the 2019 Page Speed Report.

So most marketers are trying to get faster, but many aren’t where they want to be. Which begs the question: what are people doing to speed up their landing page load times?

Computer, enhance!

Only 39% of marketers have bothered to find out how fast their pages are actually loading. Not great.

Here’s a doozy, though: just one in three marketers have run a website speed test to find out whether their load times are impacting their conversions. That’s the easiest one!

Jump to a Landing Page Speed Fix

How to Check Your Landing Page Speed

Run a Google Speed Test (5 Minutes)

Try the Unbounce Landing Page Analyzer (5 Minutes)

Improve Your Landing Page Speed: Easy Fixes

Reduce Your Page Content (15 Minutes)

Optimize Your Images (30 Minutes)

Host Your Videos Elsewhere (30 Minutes)

Audit Your Hosting Solution (30 Minutes)

Implement a CDN (30 Minutes)

Improve Your Landing Page Speed: Intermediate Fixes

Minify HTML, JS, and CSS (15 Minutes)

Enable Browser Caching (15 Minutes)

Set Up GZIP Compression (15 Minutes)

Kill Needless Scripts and Plugins (30 Minutes)

Convert Images to Sprites (30 Minutes)

Improve Your Landing Page Speed: Hard Fixes

Remove Render-Blocking JS and CSS (45 Minutes)

Start Hand-Coding with AMP

Look for these callout boxes throughout this post to get Unbounce-specific tips and learn how we automatically optimize your landing pages to make them load super fast.

How to Check Your Landing Page Speed

First things first.

Okay—let’s test them pages.

Run a Google Speed Test

Difficulty: Easy / Estimated Time: 5 Minutes

You’ll also want to run your page through Google’s Test My Site tool, which will check your speed from a mobile perspective.

Clicking on individual results in PageSpeed Insights will reveal your problematic page elements.

Running a Google speed test should only take a couple of minutes, and the results will help you identify some of the top opportunities to boost your landing page load times.

Try the Unbounce Landing Page Analyzer

Difficulty: Easy / Estimated Time: 5 Minutes

Unbounce’s Landing Page Analyzer provides feedback on page speed, but also actionable advice on things like SEO, message match, and mobile-friendliness.

Improve Your Landing Page Speed: Easy Fixes

With your results from both Google and Unbounce, you’ll be well-equipped to move onto the actual work of making your page perform better. It’s time to pick up that hammer.

These fixes should be simple enough for anyone to tackle, regardless of their technical expertise.

Reduce Your Page Content

Difficulty: Easy / Estimated Time: 15 Minutes

Bottom line: stick to the fundamentals of good landing page design and try to keep the number of elements (and thus HTTP requests) to a minimum.

Optimize Your Images

Difficulty: Easy / Estimated Time: 30 Minutes

These are some quick tips for shrinking your images and improving your page speed. The goal here should be getting images at least under 800kb, but the smaller we can make them, the better.

Resize your images

*This doesn’t necessarily apply to Unbounce’s retina image support—read up on that here.

Choose the right file type

Here are some optimization tips for JPEG and PNG (and GIF, that villain) from Google itself.

Use compression tools

Your takeaways here are:

Ensure your image dimensions match how they’ll actually be displayed

Use JPEG when a slight dip in visual fidelity isn’t the end of the world (like photography), but PNG when it is (images with text and sharp lines)

Compress images to keep the file size as tiny as possible

Building Pages in Unbounce? We’ve got you covered. Unbounce’s Auto Image Optimizer shrinks your images as soon as they’re uploaded so you can focus on making the best landing page possible.

Host Your Videos Elsewhere

Difficulty: Easy / Estimated Time: 30 Minutes

Audit Your Hosting Solution

Difficulty: Easy / Estimated Time: 30 Minutes

Loading speed isn’t just determined by what’s on your landing page. Your web host also has a major influence in how quickly your page rolls out to potential customers.

There are three common models for web hosting:

Implement a CDN

Difficulty: Easy / Estimated Time: 30 Minutes

Setting your website up with a CDN is pretty straightforward and—depending on your traffic—generally affordable. Here’s a list of some popular CDN providers from Mashable.

Building Pages in Unbounce? We’ve got five global data centers supporting the Unbounce CDN, which means your landing pages will load in a flash regardless of where they’re being accessed from.

Improve Your Landing Page Speed: Intermediate Fixes

These next speed fixes are a little trickier, but they should be manageable for marketers with a little technical know-how. Still, a mistake here could mean actual damage to your landing page.

Minify HTML, CSS, and JS

Difficulty: Intermediate / Estimated Time: 15 Minutes

With minification, the goal is to cut out all of that extra junk and condense your code so that browsers can read it faster. Here’s an example snippet of Javascript code from Wikipedia:

var array = []; for (var i = 0; i < 20; i++) { array[i] = i; }

After minifying, that code would look something like this:

for(var a=[i=0];++i<20;a[i]=i);

Enable Browser Caching

Difficulty: Intermediate / Estimated Time: 15 Minutes

Not sure if you’ve already got caching enabled? Before you start, run a quick caching check using a tool like this one from GiftOfSpeed.

*If you’re publishing Unbounce pages to a WordPress domain, these caching recommendations could create big problems. Check with us first.

This article from Varvy provides a great how-to, as does this one from WinningWP (which discusses enabling browser caching from a WordPress perspective but is applicable more broadly).

Set Up GZIP Compression

Difficulty: Intermediate / Estimated Time: 15 Minutes

(You’ll want to check to see if GZIP compression is already enabled before you get started.)

And again, if this is beyond your comfort zone, your web host will probably help you set up GZIP compression if you ask nicely.

Kill Needless Scripts and Plugins

Difficulty: Intermediate / Estimated Time: 30 Minutes

*If you’re publishing Unbounce pages to a WordPress domain, these plugins in particular might start a fire.

Convert Images to Sprites

Difficulty: Intermediate / Estimated Time: 30 Minutes

Building Pages in Unbounce? We don’t build CSS sprites for you, but you can certainly use them on your Unbounce-built landing pages. Check out our documentation on custom JS and CSS with Unbounce.

Improve Your Landing Page Speed: Hard Fixes

We’re into the scary stuff now.

Remove Render-Blocking JS and CSS

Difficulty: Hard / Estimated Time: 45 Minutes

Reduce render-blocking CSS

Eliminate render-blocking JS

Building Pages in Unbounce? Unbounce optimizes for most Google PageSpeed Insights recommendations, including the removal of render-blocking elements. That means you can skip this one.

Start Hand-Coding with AMP

Difficulty: Very Hard / Estimated Time: ∞ Hours

We won’t get into the nitty-gritty of building with AMP here, but the AMP website has a bunch of resources (including tutorials) to help you get started.

0 notes

littlemarketingproject · 6 years

Text

Increase Your Landing Page Speed (By Stealing Our Homework)

To find out, we polled almost 400 marketers on their attitudes around page speed and asked what (if anything) they were doing to get faster.

Just 56% of marketers are happy with their mobile load times, according to the 2019 Page Speed Report.

So most marketers are trying to get faster, but many aren’t where they want to be. Which begs the question: what are people doing to speed up their landing page load times?

Computer, enhance!

Only 39% of marketers have bothered to find out how fast their pages are actually loading. Not great.

Here’s a doozy, though: just one in three marketers have run a website speed test to find out whether their load times are impacting their conversions. That’s the easiest one!

Jump to a Landing Page Speed Fix

How to Check Your Landing Page Speed

Run a Google Speed Test (5 Minutes)

Try the Unbounce Landing Page Analyzer (5 Minutes)

Improve Your Landing Page Speed: Easy Fixes

Reduce Your Page Content (15 Minutes)

Optimize Your Images (30 Minutes)

Host Your Videos Elsewhere (30 Minutes)

Audit Your Hosting Solution (30 Minutes)

Implement a CDN (30 Minutes)

Improve Your Landing Page Speed: Intermediate Fixes

Minify HTML, JS, and CSS (15 Minutes)

Enable Browser Caching (15 Minutes)

Set Up GZIP Compression (15 Minutes)

Kill Needless Scripts and Plugins (30 Minutes)

Convert Images to Sprites (30 Minutes)

Improve Your Landing Page Speed: Hard Fixes

Remove Render-Blocking JS and CSS (45 Minutes)

Start Hand-Coding with AMP

Look for these callout boxes throughout this post to get Unbounce-specific tips and learn how we automatically optimize your landing pages to make them load super fast.

How to Check Your Landing Page Speed

First things first.

Okay—let’s test them pages.

Run a Google Speed Test

Difficulty: Easy / Estimated Time: 5 Minutes

You’ll also want to run your page through Google’s Test My Site tool, which will check your speed from a mobile perspective.

Clicking on individual results in PageSpeed Insights will reveal your problematic page elements.

Running a Google speed test should only take a couple of minutes, and the results will help you identify some of the top opportunities to boost your landing page load times.

Try the Unbounce Landing Page Analyzer

Difficulty: Easy / Estimated Time: 5 Minutes

Unbounce’s Landing Page Analyzer provides feedback on page speed, but also actionable advice on things like SEO, message match, and mobile-friendliness.

Improve Your Landing Page Speed: Easy Fixes

With your results from both Google and Unbounce, you’ll be well-equipped to move onto the actual work of making your page perform better. It’s time to pick up that hammer.

These fixes should be simple enough for anyone to tackle, regardless of their technical expertise.

Reduce Your Page Content

Difficulty: Easy / Estimated Time: 15 Minutes

Bottom line: stick to the fundamentals of good landing page design and try to keep the number of elements (and thus HTTP requests) to a minimum.

Optimize Your Images

Difficulty: Easy / Estimated Time: 30 Minutes

These are some quick tips for shrinking your images and improving your page speed. The goal here should be getting images at least under 800kb, but the smaller we can make them, the better.

Resize your images

*This doesn’t necessarily apply to Unbounce’s retina image support—read up on that here.

Choose the right file type

Here are some optimization tips for JPEG and PNG (and GIF, that villain) from Google itself.

Use compression tools

Your takeaways here are:

Ensure your image dimensions match how they’ll actually be displayed

Use JPEG when a slight dip in visual fidelity isn’t the end of the world (like photography), but PNG when it is (images with text and sharp lines)

Compress images to keep the file size as tiny as possible

Building Pages in Unbounce? We’ve got you covered. Unbounce’s Auto Image Optimizer shrinks your images as soon as they’re uploaded so you can focus on making the best landing page possible.

Host Your Videos Elsewhere

Difficulty: Easy / Estimated Time: 30 Minutes

Audit Your Hosting Solution

Difficulty: Easy / Estimated Time: 30 Minutes

Loading speed isn’t just determined by what’s on your landing page. Your web host also has a major influence in how quickly your page rolls out to potential customers.

There are three common models for web hosting:

Implement a CDN

Difficulty: Easy / Estimated Time: 30 Minutes

Setting your website up with a CDN is pretty straightforward and—depending on your traffic—generally affordable. Here’s a list of some popular CDN providers from Mashable.

Building Pages in Unbounce? We’ve got five global data centers supporting the Unbounce CDN, which means your landing pages will load in a flash regardless of where they’re being accessed from.

Improve Your Landing Page Speed: Intermediate Fixes

These next speed fixes are a little trickier, but they should be manageable for marketers with a little technical know-how. Still, a mistake here could mean actual damage to your landing page.

Minify HTML, CSS, and JS

Difficulty: Intermediate / Estimated Time: 15 Minutes

With minification, the goal is to cut out all of that extra junk and condense your code so that browsers can read it faster. Here’s an example snippet of Javascript code from Wikipedia:

var array = []; for (var i = 0; i < 20; i++) { array[i] = i; }

After minifying, that code would look something like this:

for(var a=[i=0];++i<20;a[i]=i);

Enable Browser Caching

Difficulty: Intermediate / Estimated Time: 15 Minutes

Not sure if you’ve already got caching enabled? Before you start, run a quick caching check using a tool like this one from GiftOfSpeed.

*If you’re publishing Unbounce pages to a WordPress domain, these caching recommendations could create big problems. Check with us first.

This article from Varvy provides a great how-to, as does this one from WinningWP (which discusses enabling browser caching from a WordPress perspective but is applicable more broadly).

Set Up GZIP Compression

Difficulty: Intermediate / Estimated Time: 15 Minutes

(You’ll want to check to see if GZIP compression is already enabled before you get started.)

And again, if this is beyond your comfort zone, your web host will probably help you set up GZIP compression if you ask nicely.

Kill Needless Scripts and Plugins

Difficulty: Intermediate / Estimated Time: 30 Minutes

*If you’re publishing Unbounce pages to a WordPress domain, these plugins in particular might start a fire.

Convert Images to Sprites

Difficulty: Intermediate / Estimated Time: 30 Minutes

Building Pages in Unbounce? We don’t build CSS sprites for you, but you can certainly use them on your Unbounce-built landing pages. Check out our documentation on custom JS and CSS with Unbounce.

Improve Your Landing Page Speed: Hard Fixes

We’re into the scary stuff now.

Remove Render-Blocking JS and CSS

Difficulty: Hard / Estimated Time: 45 Minutes

Reduce render-blocking CSS

Eliminate render-blocking JS

Building Pages in Unbounce? Unbounce optimizes for most Google PageSpeed Insights recommendations, including the removal of render-blocking elements. That means you can skip this one.

Start Hand-Coding with AMP

Difficulty: Very Hard / Estimated Time: ∞ Hours

We won’t get into the nitty-gritty of building with AMP here, but the AMP website has a bunch of resources (including tutorials) to help you get started.

https://fast.wistia.net/embed/iframe/rlrb8f534y?autoPlay=true

https://fast.wistia.net/assets/external/E-v1.js

https://fast.wistia.com/static/concat/iframe-api-v1.js Increase Your Landing Page Speed (By Stealing Our Homework) syndicated from https://unbounce.com

0 notes

zacdhaenkeau · 6 years

Text

Increase Your Landing Page Speed (By Stealing Our Homework)

To find out, we polled almost 400 marketers on their attitudes around page speed and asked what (if anything) they were doing to get faster.

Just 56% of marketers are happy with their mobile load times, according to the 2019 Page Speed Report.

So most marketers are trying to get faster, but many aren’t where they want to be. Which begs the question: what are people doing to speed up their landing page load times?

Computer, enhance!

Only 39% of marketers have bothered to find out how fast their pages are actually loading. Not great.

Here’s a doozy, though: just one in three marketers have run a website speed test to find out whether their load times are impacting their conversions. That’s the easiest one!

Jump to a Landing Page Speed Fix

How to Check Your Landing Page Speed

Run a Google Speed Test (5 Minutes)

Try the Unbounce Landing Page Analyzer (5 Minutes)

Improve Your Landing Page Speed: Easy Fixes

Reduce Your Page Content (15 Minutes)

Optimize Your Images (30 Minutes)

Host Your Videos Elsewhere (30 Minutes)

Audit Your Hosting Solution (30 Minutes)

Implement a CDN (30 Minutes)

Improve Your Landing Page Speed: Intermediate Fixes

Minify HTML, JS, and CSS (15 Minutes)

Enable Browser Caching (15 Minutes)

Set Up GZIP Compression (15 Minutes)

Kill Needless Scripts and Plugins (30 Minutes)

Convert Images to Sprites (30 Minutes)

Improve Your Landing Page Speed: Hard Fixes

Remove Render-Blocking JS and CSS (45 Minutes)

Start Hand-Coding with AMP

Look for these callout boxes throughout this post to get Unbounce-specific tips and learn how we automatically optimize your landing pages to make them load super fast.

How to Check Your Landing Page Speed

First things first.

Okay—let’s test them pages.

Run a Google Speed Test

Difficulty: Easy / Estimated Time: 5 Minutes

You’ll also want to run your page through Google’s Test My Site tool, which will check your speed from a mobile perspective.

Clicking on individual results in PageSpeed Insights will reveal your problematic page elements.

Running a Google speed test should only take a couple of minutes, and the results will help you identify some of the top opportunities to boost your landing page load times.

Try the Unbounce Landing Page Analyzer

Difficulty: Easy / Estimated Time: 5 Minutes

Unbounce’s Landing Page Analyzer provides feedback on page speed, but also actionable advice on things like SEO, message match, and mobile-friendliness.

Improve Your Landing Page Speed: Easy Fixes

With your results from both Google and Unbounce, you’ll be well-equipped to move onto the actual work of making your page perform better. It’s time to pick up that hammer.

These fixes should be simple enough for anyone to tackle, regardless of their technical expertise.

Reduce Your Page Content

Difficulty: Easy / Estimated Time: 15 Minutes

Bottom line: stick to the fundamentals of good landing page design and try to keep the number of elements (and thus HTTP requests) to a minimum.

Optimize Your Images

Difficulty: Easy / Estimated Time: 30 Minutes

These are some quick tips for shrinking your images and improving your page speed. The goal here should be getting images at least under 800kb, but the smaller we can make them, the better.

Resize your images

*This doesn’t necessarily apply to Unbounce’s retina image support—read up on that here.

Choose the right file type

Here are some optimization tips for JPEG and PNG (and GIF, that villain) from Google itself.

Use compression tools

Your takeaways here are:

Ensure your image dimensions match how they’ll actually be displayed

Use JPEG when a slight dip in visual fidelity isn’t the end of the world (like photography), but PNG when it is (images with text and sharp lines)

Compress images to keep the file size as tiny as possible

Building Pages in Unbounce? We’ve got you covered. Unbounce’s Auto Image Optimizer shrinks your images as soon as they’re uploaded so you can focus on making the best landing page possible.

Host Your Videos Elsewhere

Difficulty: Easy / Estimated Time: 30 Minutes

Audit Your Hosting Solution

Difficulty: Easy / Estimated Time: 30 Minutes

Loading speed isn’t just determined by what’s on your landing page. Your web host also has a major influence in how quickly your page rolls out to potential customers.

There are three common models for web hosting:

Implement a CDN

Difficulty: Easy / Estimated Time: 30 Minutes

Setting your website up with a CDN is pretty straightforward and—depending on your traffic—generally affordable. Here’s a list of some popular CDN providers from Mashable.

Building Pages in Unbounce? We’ve got five global data centers supporting the Unbounce CDN, which means your landing pages will load in a flash regardless of where they’re being accessed from.

Improve Your Landing Page Speed: Intermediate Fixes

These next speed fixes are a little trickier, but they should be manageable for marketers with a little technical know-how. Still, a mistake here could mean actual damage to your landing page.

Minify HTML, CSS, and JS

Difficulty: Intermediate / Estimated Time: 15 Minutes

With minification, the goal is to cut out all of that extra junk and condense your code so that browsers can read it faster. Here’s an example snippet of Javascript code from Wikipedia:

var array = []; for (var i = 0; i < 20; i++) { array[i] = i; }

After minifying, that code would look something like this:

for(var a=[i=0];++i<20;a[i]=i);

Enable Browser Caching

Difficulty: Intermediate / Estimated Time: 15 Minutes

Not sure if you’ve already got caching enabled? Before you start, run a quick caching check using a tool like this one from GiftOfSpeed.

*If you’re publishing Unbounce pages to a WordPress domain, these caching recommendations could create big problems. Check with us first.

This article from Varvy provides a great how-to, as does this one from WinningWP (which discusses enabling browser caching from a WordPress perspective but is applicable more broadly).

Set Up GZIP Compression

Difficulty: Intermediate / Estimated Time: 15 Minutes

(You’ll want to check to see if GZIP compression is already enabled before you get started.)

And again, if this is beyond your comfort zone, your web host will probably help you set up GZIP compression if you ask nicely.

Kill Needless Scripts and Plugins

Difficulty: Intermediate / Estimated Time: 30 Minutes

*If you’re publishing Unbounce pages to a WordPress domain, these plugins in particular might start a fire.

Convert Images to Sprites

Difficulty: Intermediate / Estimated Time: 30 Minutes

Building Pages in Unbounce? We don’t build CSS sprites for you, but you can certainly use them on your Unbounce-built landing pages. Check out our documentation on custom JS and CSS with Unbounce.

Improve Your Landing Page Speed: Hard Fixes

We’re into the scary stuff now.

Remove Render-Blocking JS and CSS

Difficulty: Hard / Estimated Time: 45 Minutes

Reduce render-blocking CSS

Eliminate render-blocking JS

Building Pages in Unbounce? Unbounce optimizes for most Google PageSpeed Insights recommendations, including the removal of render-blocking elements. That means you can skip this one.

Start Hand-Coding with AMP

Difficulty: Very Hard / Estimated Time: ∞ Hours

We won’t get into the nitty-gritty of building with AMP here, but the AMP website has a bunch of resources (including tutorials) to help you get started.

from RSSMix.com Mix ID 8217493 https://unbounce.com/landing-pages/increase-landing-page-speed/

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racheltgibsau · 6 years

Text

Increase Your Landing Page Speed (By Stealing Our Homework)

To find out, we polled almost 400 marketers on their attitudes around page speed and asked what (if anything) they were doing to get faster.

Just 56% of marketers are happy with their mobile load times, according to the 2019 Page Speed Report.

So most marketers are trying to get faster, but many aren’t where they want to be. Which begs the question: what are people doing to speed up their landing page load times?

Computer, enhance!

Only 39% of marketers have bothered to find out how fast their pages are actually loading. Not great.

Here’s a doozy, though: just one in three marketers have run a website speed test to find out whether their load times are impacting their conversions. That’s the easiest one!

Jump to a Landing Page Speed Fix

How to Check Your Landing Page Speed

Run a Google Speed Test (5 Minutes)

Try the Unbounce Landing Page Analyzer (5 Minutes)

Improve Your Landing Page Speed: Easy Fixes

Reduce Your Page Content (15 Minutes)

Optimize Your Images (30 Minutes)

Host Your Videos Elsewhere (30 Minutes)

Audit Your Hosting Solution (30 Minutes)

Implement a CDN (30 Minutes)

Improve Your Landing Page Speed: Intermediate Fixes

Minify HTML, JS, and CSS (15 Minutes)

Enable Browser Caching (15 Minutes)

Set Up GZIP Compression (15 Minutes)

Kill Needless Scripts and Plugins (30 Minutes)

Convert Images to Sprites (30 Minutes)

Improve Your Landing Page Speed: Hard Fixes

Remove Render-Blocking JS and CSS (45 Minutes)

Start Hand-Coding with AMP

Look for these callout boxes throughout this post to get Unbounce-specific tips and learn how we automatically optimize your landing pages to make them load super fast.

How to Check Your Landing Page Speed

First things first.

Okay—let’s test them pages.

Run a Google Speed Test

Difficulty: Easy / Estimated Time: 5 Minutes

You’ll also want to run your page through Google’s Test My Site tool, which will check your speed from a mobile perspective.

Clicking on individual results in PageSpeed Insights will reveal your problematic page elements.

Running a Google speed test should only take a couple of minutes, and the results will help you identify some of the top opportunities to boost your landing page load times.

Try the Unbounce Landing Page Analyzer

Difficulty: Easy / Estimated Time: 5 Minutes

Unbounce’s Landing Page Analyzer provides feedback on page speed, but also actionable advice on things like SEO, message match, and mobile-friendliness.

Improve Your Landing Page Speed: Easy Fixes

With your results from both Google and Unbounce, you’ll be well-equipped to move onto the actual work of making your page perform better. It’s time to pick up that hammer.

These fixes should be simple enough for anyone to tackle, regardless of their technical expertise.

Reduce Your Page Content

Difficulty: Easy / Estimated Time: 15 Minutes

Bottom line: stick to the fundamentals of good landing page design and try to keep the number of elements (and thus HTTP requests) to a minimum.

Optimize Your Images

Difficulty: Easy / Estimated Time: 30 Minutes

These are some quick tips for shrinking your images and improving your page speed. The goal here should be getting images at least under 800kb, but the smaller we can make them, the better.

Resize your images

*This doesn’t necessarily apply to Unbounce’s retina image support—read up on that here.

Choose the right file type

Here are some optimization tips for JPEG and PNG (and GIF, that villain) from Google itself.

Use compression tools

Your takeaways here are:

Ensure your image dimensions match how they’ll actually be displayed

Use JPEG when a slight dip in visual fidelity isn’t the end of the world (like photography), but PNG when it is (images with text and sharp lines)

Compress images to keep the file size as tiny as possible

Building Pages in Unbounce? We’ve got you covered. Unbounce’s Auto Image Optimizer shrinks your images as soon as they’re uploaded so you can focus on making the best landing page possible.

Host Your Videos Elsewhere

Difficulty: Easy / Estimated Time: 30 Minutes

Audit Your Hosting Solution

Difficulty: Easy / Estimated Time: 30 Minutes

Loading speed isn’t just determined by what’s on your landing page. Your web host also has a major influence in how quickly your page rolls out to potential customers.

There are three common models for web hosting:

Implement a CDN

Difficulty: Easy / Estimated Time: 30 Minutes

Setting your website up with a CDN is pretty straightforward and—depending on your traffic—generally affordable. Here’s a list of some popular CDN providers from Mashable.

Building Pages in Unbounce? We’ve got five global data centers supporting the Unbounce CDN, which means your landing pages will load in a flash regardless of where they’re being accessed from.

Improve Your Landing Page Speed: Intermediate Fixes

These next speed fixes are a little trickier, but they should be manageable for marketers with a little technical know-how. Still, a mistake here could mean actual damage to your landing page.

Minify HTML, CSS, and JS

Difficulty: Intermediate / Estimated Time: 15 Minutes

With minification, the goal is to cut out all of that extra junk and condense your code so that browsers can read it faster. Here’s an example snippet of Javascript code from Wikipedia:

var array = []; for (var i = 0; i < 20; i++) { array[i] = i; }

After minifying, that code would look something like this:

for(var a=[i=0];++i<20;a[i]=i);

Enable Browser Caching

Difficulty: Intermediate / Estimated Time: 15 Minutes

Not sure if you’ve already got caching enabled? Before you start, run a quick caching check using a tool like this one from GiftOfSpeed.

*If you’re publishing Unbounce pages to a WordPress domain, these caching recommendations could create big problems. Check with us first.

This article from Varvy provides a great how-to, as does this one from WinningWP (which discusses enabling browser caching from a WordPress perspective but is applicable more broadly).

Set Up GZIP Compression

Difficulty: Intermediate / Estimated Time: 15 Minutes

(You’ll want to check to see if GZIP compression is already enabled before you get started.)

And again, if this is beyond your comfort zone, your web host will probably help you set up GZIP compression if you ask nicely.

Kill Needless Scripts and Plugins

Difficulty: Intermediate / Estimated Time: 30 Minutes

*If you’re publishing Unbounce pages to a WordPress domain, these plugins in particular might start a fire.

Convert Images to Sprites

Difficulty: Intermediate / Estimated Time: 30 Minutes

Building Pages in Unbounce? We don’t build CSS sprites for you, but you can certainly use them on your Unbounce-built landing pages. Check out our documentation on custom JS and CSS with Unbounce.

Improve Your Landing Page Speed: Hard Fixes

We’re into the scary stuff now.

Remove Render-Blocking JS and CSS

Difficulty: Hard / Estimated Time: 45 Minutes

Reduce render-blocking CSS

Eliminate render-blocking JS

Building Pages in Unbounce? Unbounce optimizes for most Google PageSpeed Insights recommendations, including the removal of render-blocking elements. That means you can skip this one.

Start Hand-Coding with AMP

Difficulty: Very Hard / Estimated Time: ∞ Hours

We won’t get into the nitty-gritty of building with AMP here, but the AMP website has a bunch of resources (including tutorials) to help you get started.

from RSSMix.com Mix ID 8217493 https://unbounce.com/landing-pages/increase-landing-page-speed/

0 notes

brajeshupadhyay · 4 years

Quote

The announcement that 160 minor league baseball teams and tens of thousands of workers and players had long been expecting finally arrived Tuesday afternoon: the 2020 minor league baseball season will not happen. It is the first time in the history of Minor League Baseball, which was founded in 1901, that a season has been canceled. “These are unprecedented times for our country and our organization, as this is the first time in our history that we’ve had a summer without Minor League Baseball played,” Pat O’Conner, MiLB’s president and chief executive, said in a statement. “While this is a sad day for many, this announcement removes the uncertainty surrounding the 2020 season and allows our teams to begin planning for an exciting 2021 season.” Technically, the season’s fate was sealed when Major League Baseball informed MiLB that it would not be providing the players needed for the season because of the national emergency brought on by the coronavirus pandemic. The MiLB Board of Trustees met earlier on Tuesday to finalize what had been apparent for months. Many of the roughly 8,000 minor league players — those who are not part of their affiliated M.L.B. team’s 60-man player pool for the 2020 season — will miss an entire year of their careers. Most M.L.B. teams have committed to paying their minor league players, many of whom earn less than $15,000 per season, $400 a week beyond June 30. Playing a 2020 season was always a more daunting undertaking for MiLB than for M.L.B. Unlike M.L.B. franchises, minor league teams rely heavily on revenue from people in the stands — tickets, beer and hot dog sales and sponsorships tied to attendance. Because they do not have widespread TV or streaming deals, it would not be feasible for MiLB to play games in empty stadiums, as M.L.B. plans to do beginning July 23. Another complicating factor: MiLB plays in smaller towns across the country and would have had to negotiate many more state and local reopening guidelines. The MiLB season was originally scheduled to start on April 9 and end in August. Without any games, minor league teams were forced to reduce their workforces and seek federal and local aid. Some teams had been trying creative ways to bring in at least some cash by renting out their stadiums for overnight stays or selling ballpark food for takeout, but nothing could replace a 140-game schedule for a full-season team. According to MiLB figures, minor league teams earned an average of $70,000 in gross revenue per home game, and $5.4 million per year. Most of that money went to operating expenses, including paying employees (each team averages 21 full-timers and 200 seasonal workers) and rent (teams pay a combined $65 million annually, the majority to local governments). M.L.B. teams paid for and provided the minor league players and coaches. Without a season, several minor league owners feared some teams would fold permanently because they could not go 18 months without revenue — in effect giving M.L.B. the minor-league contraction it has sought since last fall. Updated June 30, 2020 What are the symptoms of coronavirus? Common symptoms include fever, a dry cough, fatigue and difficulty breathing or shortness of breath. Some of these symptoms overlap with those of the flu, making detection difficult, but runny noses and stuffy sinuses are less common. The C.D.C. has also added chills, muscle pain, sore throat, headache and a new loss of the sense of taste or smell as symptoms to look out for. Most people fall ill five to seven days after exposure, but symptoms may appear in as few as two days or as many as 14 days. Is it harder to exercise while wearing a mask? A commentary published this month on the website of the British Journal of Sports Medicine points out that covering your face during exercise “comes with issues of potential breathing restriction and discomfort” and requires “balancing benefits versus possible adverse events.” Masks do alter exercise, says Cedric X. Bryant, the president and chief science officer of the American Council on Exercise, a nonprofit organization that funds exercise research and certifies fitness professionals. “In my personal experience,” he says, “heart rates are higher at the same relative intensity when you wear a mask.” Some people also could experience lightheadedness during familiar workouts while masked, says Len Kravitz, a professor of exercise science at the University of New Mexico. I’ve heard about a treatment called dexamethasone. Does it work? The steroid, dexamethasone, is the first treatment shown to reduce mortality in severely ill patients, according to scientists in Britain. The drug appears to reduce inflammation caused by the immune system, protecting the tissues. In the study, dexamethasone reduced deaths of patients on ventilators by one-third, and deaths of patients on oxygen by one-fifth. What is pandemic paid leave? The coronavirus emergency relief package gives many American workers paid leave if they need to take time off because of the virus. It gives qualified workers two weeks of paid sick leave if they are ill, quarantined or seeking diagnosis or preventive care for coronavirus, or if they are caring for sick family members. It gives 12 weeks of paid leave to people caring for children whose schools are closed or whose child care provider is unavailable because of the coronavirus. It is the first time the United States has had widespread federally mandated paid leave, and includes people who don’t typically get such benefits, like part-time and gig economy workers. But the measure excludes at least half of private-sector workers, including those at the country’s largest employers, and gives small employers significant leeway to deny leave. Does asymptomatic transmission of Covid-19 happen? So far, the evidence seems to show it does. A widely cited paper published in April suggests that people are most infectious about two days before the onset of coronavirus symptoms and estimated that 44 percent of new infections were a result of transmission from people who were not yet showing symptoms. Recently, a top expert at the World Health Organization stated that transmission of the coronavirus by people who did not have symptoms was “very rare,” but she later walked back that statement. What’s the risk of catching coronavirus from a surface? Touching contaminated objects and then infecting ourselves with the germs is not typically how the virus spreads. But it can happen. A number of studies of flu, rhinovirus, coronavirus and other microbes have shown that respiratory illnesses, including the new coronavirus, can spread by touching contaminated surfaces, particularly in places like day care centers, offices and hospitals. But a long chain of events has to happen for the disease to spread that way. The best way to protect yourself from coronavirus — whether it’s surface transmission or close human contact — is still social distancing, washing your hands, not touching your face and wearing masks. How does blood type influence coronavirus? A study by European scientists is the first to document a strong statistical link between genetic variations and Covid-19, the illness caused by the coronavirus. Having Type A blood was linked to a 50 percent increase in the likelihood that a patient would need to get oxygen or to go on a ventilator, according to the new study. How many people have lost their jobs due to coronavirus in the U.S.? The unemployment rate fell to 13.3 percent in May, the Labor Department said on June 5, an unexpected improvement in the nation’s job market as hiring rebounded faster than economists expected. Economists had forecast the unemployment rate to increase to as much as 20 percent, after it hit 14.7 percent in April, which was the highest since the government began keeping official statistics after World War II. But the unemployment rate dipped instead, with employers adding 2.5 million jobs, after more than 20 million jobs were lost in April. How can I protect myself while flying? If air travel is unavoidable, there are some steps you can take to protect yourself. Most important: Wash your hands often, and stop touching your face. If possible, choose a window seat. A study from Emory University found that during flu season, the safest place to sit on a plane is by a window, as people sitting in window seats had less contact with potentially sick people. Disinfect hard surfaces. When you get to your seat and your hands are clean, use disinfecting wipes to clean the hard surfaces at your seat like the head and arm rest, the seatbelt buckle, the remote, screen, seat back pocket and the tray table. If the seat is hard and nonporous or leather or pleather, you can wipe that down, too. (Using wipes on upholstered seats could lead to a wet seat and spreading of germs rather than killing them.) What should I do if I feel sick? If you’ve been exposed to the coronavirus or think you have, and have a fever or symptoms like a cough or difficulty breathing, call a doctor. They should give you advice on whether you should be tested, how to get tested, and how to seek medical treatment without potentially infecting or exposing others. With the operating agreement between M.L.B. and MiLB set to expire in September, M.L.B. had been seeking to eliminate at least 40 minor league affiliates as part of a larger restructuring the league has said it was pursuing to improve player development, cut down on unforgiving travel and upgrade rundown facilities in the minors. After initially fighting M.L.B.’s plan, MiLB’s resistance softened during the pandemic. O’Conner told reporters on Tuesday evening that more than half of the minor league team owners could either be forced to sell their teams or go insolvent without outside financial help. “This is the perfect storm,” he said. “There are many teams that are not liquid.” The post Minor League Baseball Season Is Canceled for the First Time appeared first on Sansaar Times.

http://sansaartimes.blogspot.com/2020/07/minor-league-baseball-season-is.html

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