#(facebook and instagram are hell on earth for me. tumblr is intuitive next to them)

[myriadebleue]

“If the user has a bad content experience, the fault lies with the product.”

(wtf no???? that's such a sad way to see things... if somebody doesn’t know how to drive a car, that’s not the fault of the fricking car??? the driver just has to make an effort and learn? you know, something humans do constantly???)

Tumblr’s Core Product Strategy

Here at Tumblr, we’ve been working hard on reorganizing how we work in a bid to gain more users. A larger user base means a more sustainable company, and means we get to stick around and do this thing with you all a bit longer. What follows is the strategy we're using to accomplish the goal of user growth. The @labs group has published a bit already, but this is bigger. We’re publishing it publicly for the first time, in an effort to work more transparently with all of you in the Tumblr community. This strategy provides guidance amid limited resources, allowing our teams to focus on specific key areas to ensure Tumblr’s future.

The Diagnosis

In order for Tumblr to grow, we need to fix the core experience that makes Tumblr a useful place for users. The underlying problem is that Tumblr is not easy to use. Historically, we have expected users to curate their feeds and lean into curating their experience. But this expectation introduces friction to the user experience and only serves a small portion of our audience. 

Tumblr’s competitive advantage lies in its unique content and vibrant communities. As the forerunner of internet culture, Tumblr encompasses a wide range of interests, such as entertainment, art, gaming, fandom, fashion, and music. People come to Tumblr to immerse themselves in this culture, making it essential for us to ensure a seamless connection between people and content. 

To guarantee Tumblr’s continued success, we’ve got to prioritize fostering that seamless connection between people and content. This involves attracting and retaining new users and creators, nurturing their growth, and encouraging frequent engagement with the platform.

Our Guiding Principles

To enhance Tumblr’s usability, we must address these core guiding principles.

Expand the ways new users can discover and sign up for Tumblr.

Provide high-quality content with every app launch.

Facilitate easier user participation in conversations.

Retain and grow our creator base.

Create patterns that encourage users to keep returning to Tumblr.

Improve the platform’s performance, stability, and quality.

Below is a deep dive into each of these principles.

Principle 1: Expand the ways new users can discover and sign up for Tumblr.

Tumblr has a “top of the funnel” issue in converting non-users into engaged logged-in users. We also have not invested in industry standard SEO practices to ensure a robust top of the funnel. The referral traffic that we do get from external sources is dispersed across different pages with inconsistent user experiences, which results in a missed opportunity to convert these users into regular Tumblr users. For example, users from search engines often land on pages within the blog network and blog view—where there isn’t much of a reason to sign up. 

We need to experiment with logged-out tumblr.com to ensure we are capturing the highest potential conversion rate for visitors into sign-ups and log-ins. We might want to explore showing the potential future user the full breadth of content that Tumblr has to offer on our logged-out pages. We want people to be able to easily understand the potential behind Tumblr without having to navigate multiple tabs and pages to figure it out. Our current logged-out explore page does very little to help users understand “what is Tumblr.” which is a missed opportunity to get people excited about joining the site.

Actions & Next Steps

Improving Tumblr’s search engine optimization (SEO) practices to be in line with industry standards.

Experiment with logged out tumblr.com to achieve the highest conversion rate for sign-ups and log-ins, explore ways for visitors to “get” Tumblr and entice them to sign up.

Principle 2: Provide high-quality content with every app launch.

We need to ensure the highest quality user experience by presenting fresh and relevant content tailored to the user’s diverse interests during each session. If the user has a bad content experience, the fault lies with the product.

The default position should always be that the user does not know how to navigate the application. Additionally, we need to ensure that when people search for content related to their interests, it is easily accessible without any confusing limitations or unexpected roadblocks in their journey.

Being a 15-year-old brand is tough because the brand carries the baggage of a person’s preconceived impressions of Tumblr. On average, a user only sees 25 posts per session, so the first 25 posts have to convey the value of Tumblr: it is a vibrant community with lots of untapped potential. We never want to leave the user believing that Tumblr is a place that is stale and not relevant. 

Actions & Next Steps

Deliver great content each time the app is opened.

Make it easier for users to understand where the vibrant communities on Tumblr are. 

Improve our algorithmic ranking capabilities across all feeds. 

Principle 3: Facilitate easier user participation in conversations.

Part of Tumblr’s charm lies in its capacity to showcase the evolution of conversations and the clever remarks found within reblog chains and replies. Engaging in these discussions should be enjoyable and effortless.

Unfortunately, the current way that conversations work on Tumblr across replies and reblogs is confusing for new users. The limitations around engaging with individual reblogs, replies only applying to the original post, and the inability to easily follow threaded conversations make it difficult for users to join the conversation.

Actions & Next Steps

Address the confusion within replies and reblogs.

Improve the conversational posting features around replies and reblogs. 

Allow engagements on individual replies and reblogs.

Make it easier for users to follow the various conversation paths within a reblog thread. 

Remove clutter in the conversation by collapsing reblog threads. 

Explore the feasibility of removing duplicate reblogs within a user’s Following feed. 

Principle 4: Retain and grow our creator base.

Creators are essential to the Tumblr community. However, we haven’t always had a consistent and coordinated effort around retaining, nurturing, and growing our creator base.  

Being a new creator on Tumblr can be intimidating, with a high likelihood of leaving or disappointment upon sharing creations without receiving engagement or feedback. We need to ensure that we have the expected creator tools and foster the rewarding feedback loops that keep creators around and enable them to thrive.

The lack of feedback stems from the outdated decision to only show content from followed blogs on the main dashboard feed (“Following”), perpetuating a cycle where popular blogs continue to gain more visibility at the expense of helping new creators. To address this, we need to prioritize supporting and nurturing the growth of new creators on the platform.

It is also imperative that creators, like everyone on Tumblr, feel safe and in control of their experience. Whether it be an ask from the community or engagement on a post, being successful on Tumblr should never feel like a punishing experience.

Actions & Next Steps

Get creators’ new content in front of people who are interested in it. 

Improve the feedback loop for creators, incentivizing them to continue posting.

Build mechanisms to protect creators from being spammed by notifications when they go viral.

Expand ways to co-create content, such as by adding the capability to embed Tumblr links in posts.

Principle 5: Create patterns that encourage users to keep returning to Tumblr.

Push notifications and emails are essential tools to increase user engagement, improve user retention, and facilitate content discovery. Our strategy of reaching out to you, the user, should be well-coordinated across product, commercial, and marketing teams.

Our messaging strategy needs to be personalized and adapt to a user’s shifting interests. Our messages should keep users in the know on the latest activity in their community, as well as keeping Tumblr top of mind as the place to go for witty takes and remixes of the latest shows and real-life events.  

Most importantly, our messages should be thoughtful and should never come across as spammy.  

Actions & Next Steps

Conduct an audit of our messaging strategy.

Address the issue of notifications getting too noisy; throttle, collapse or mute notifications where necessary.  

Identify opportunities for personalization within our email messages. 

Test what the right daily push notification limit is. 

Send emails when a user has push notifications switched off.

Principle 6: Performance, stability and quality.

The stability and performance of our mobile apps have declined. There is a large backlog of production issues, with more bugs created than resolved over the last 300 days. If this continues, roughly one new unresolved production issue will be created every two days. Apps and backend systems that work well and don't crash are the foundation of a great Tumblr experience. Improving performance, stability, and quality will help us achieve sustainable operations for Tumblr.

Improve performance and stability: deliver crash-free, responsive, and fast-loading apps on Android, iOS, and web.

Improve quality: deliver the highest quality Tumblr experience to our users. 

Move faster: provide APIs and services to unblock core product initiatives and launch new features coming out of Labs.

Conclusion

Our mission has always been to empower the world’s creators. We are wholly committed to ensuring Tumblr evolves in a way that supports our current users while improving areas that attract new creators, artists, and users. You deserve a digital home that works for you. You deserve the best tools and features to connect with your communities on a platform that prioritizes the easy discoverability of high-quality content. This is an invigorating time for Tumblr, and we couldn’t be more excited about our current strategy.

[lovehaswonangelnumbers]

New Post has been published on https://lovehaswonangelnumbers.org/the-spiritual-impact-of-the-aquarius-new-moon/

The Spiritual Impact Of The Aquarius New Moon

The Spiritual Impact Of The Aquarius New Moon

by Edith Boyer-Telmer

Dear Friends, today we are energetically already entering the influence field of the next big stellar event. On February 4th we collectively experience the impact of a New Moon which occurs at 15 degrees and 45 minutes of Aquarius. What better sign to show us the next step we need to take in our creation plan for the Golden Age of Aquarius on planet earth. Being a generally rather analytical energy force the Aquarius New Moon can bring challenges to our emotional body these days. For some of us it might be more complicated to manage our feelings and so it is highly recommended to stick to a regular meditation practice or other centering technique.

Over the past two month we have experienced a lot of intense stellar events and pretty much all of them gave us the personal as well as collective power to set this world profoundly in motion. We can see that in the political and environmental resistance movements all over the planet. The Aquarius New Moon energies are telling us to us all of our potential and truly bring the new forward now.

You can’t use up creativity. The more you use, the more you have. Maya Angelou

If at first the idea is not absurd, then there is no hope for it. Albert Einstein

Innovation is created as a result of constructive conflict. Jeff DeGraff

Innovation only survives when people believe in their own ideas. Levo League

There is another big chance in the air for brand new beginnings on personal level under the light of this Aquarius New Moon. The party animal Aquarius enjoys to be out and about in all social circles these days. It’s a great time for all of us to engage with brand new people and socialize with cycles we usually would not meet in daily life. Especially if you are a highly sensitive person or very empathic being and usually enjoy your time in solitude, I recommend you consciously put yourself out there anyway!!

Telling an introvert to go to a party is like telling a saint to go to Hell. Criss Jami

I might be tempted to socialize more if the conversations taking place around me were half as interesting as the dialogue going on inside my head. Richelle E. Goodrich

They are a very decent, generous lot of people out here and they don’t expect you to listen. Always remember that, dear boy. It’s the secret of social ease in this country. They talk entirely for their own pleasure. Nothing they say is designed to be heard. Evelyn Waugh

Fine, fine, I’ll indulge in this ‘socializing’ thing you always rave about. Katherine McIntyre

Socializing is more positive than being alone, that’s why meetings are so popular. People don’t like being alone. That would be, however, an important skill to learn. Mihaly Csikszentmihalyi

As this whole year 2019 is partially designed in order to teach the collective more details about the possible return to a true brotherhood of man on planet earth, and as the zodiac sign of the Aquarius is also known as the humanitarian character, we can expect to experience magical connections and strong challenges to our current mindset during this New Moon.

We should all lend a helping hand to those in need as we are all brothers and sisters. Catherine Pulsifer

A Brother may not be a Friend, but a Friend will always be a Brother. Thomas Jefferson

We cannot live only for ourselves. A thousand fibers connect us with our fellow men; and among those fibers, as sympathetic threads, our actions run as causes, and they come back to us as effects. Herman Melville

The mystical bond of brotherhood makes all men brothers. Thomas Carlyle Dear Ones, I hope you are all deeply in love with this magical Aquarius New Moon energy field right now and use the impact deeply conscious. Born an Aquarius myself, I definitely can feel the call of brotherhood and collective transformation already floating in the air! Love & New Moon Blessings! Edith

~~~~~~~~~

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