#((but ye inspired by my most recent inbox prompts post/the asks i answered
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((some scarring hcs
battle: grima, niles, corrin, isamu, kazuya, eiji, suzaku, zhongli, yuliya, io, g'raha
self-harm: corrin (back near wings), kazuya (various locations), futaba (arms), eiji (thighs), isamu (thighs)
other: grima (falchion slashes across body), isamu (nose bridge from an arrow), ryo (top surgery, only in post-canon/another story au), suzaku (bullet wound on side), g'raha (bullet wound on back, only as crystal exarch)
#[ BEYOND SKIES | ooc]#[ GALAXIES OF IMPORTANCE | meta]#self harm cw#((general meta tag since i dont feel like tagging everyone skjhsadjk#((but ye inspired by my most recent inbox prompts post/the asks i answered
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RWBY Character Analysis: Pietro and Penny Polendina
Up until now I’ve been keeping quiet about my opinions on the newest volume, in no small part because my personal life has been one absurd setback after another, and I haven’t had the energy to engage in fandom meta. If you do want to know what my current opinion of RWBY is, go over to @itsclydebitches blog, search through her #rwby-recaps tag, and read every single one. At this point, her metas are basically an itemized list of all my grievances with the show. I highly recommend you check ’em out.
Or, if you don’t feel like reading several hours’ worth of recaps, then go find a sheet of paper, give yourself a papercut, and then squeeze a lemon into it. That should give you an accurate impression of my feelings.
In truth, I have a lot to say about the show, particularly how I think CRWBY has mishandled the plot, characters, tone, and intended message of their series. And while I enjoy dissecting RWBY with what amounts to mad scientist levels of glee, I think plenty of other folks have already discussed V7′s and V8′s various issues in greater depth and with far more eloquence. Any contribution I could theoretically make at this point would be somewhat redundant.
That being said, I’d like to talk about something that’s been bothering me for a while, which (to my knowledge) no one else in the fandom has brought up. (And feel free to correct me if I’m wrong.)
Today’s topic of concern is Pietro Polendina, and his relationship with Penny.
And because I’m absolutely certain this post is going to be controversial and summon anonymous armchair critics to fill my inbox with sweary claptrap, I may as well just come out and say it:
Pietro Polendina, as he’s currently portrayed in the show, is an inherently abusive parental figure.
Let me take a second to clarify that I don’t think it was RWBY’s intention to portray Pietro that way. Much like other aspects of the show, a lot of nuance is often lost when discussing the difference between intention versus implementation, or telling versus showing. It’s what happens when a writer tries to characterize a person one way, but in execution portrays them in an entirely different light. Compounding this problem is what feels like a series of rather myopic writing decisions that started as early as Volume 2, concerning Penny’s sense of agency, and how the canon would bear out the implications of an autonomous being grappling with her identity. It’s infuriating that the show has spent seven seasons staunchly refusing to ask any sort of ethical questions surrounding her existence, only to then—with minimal setup—give us Pietro’s “heartfelt” emotional breakdown when he has to choose between “saving” Penny or “sacrificing” her for the greater good.
Yeah, no thanks.
If we want to talk about why this moment read as hollow and insincere, we need to first make sure everyone’s on the same page.
Spoilers for V8.E5 - “Amity.” Let’s not waste any time.
In light of the newest episode and its—shall we say—questionable implications, I figured now was the best time to bring it up while the thoughts were still fresh in my mind. (Because nothing generates momentum quite like frothing-at-the-mouth rage.)
The first time we’re told anything about Pietro, it comes from an exchange between Penny and Ruby. From V2.E2 - “A Minor Hiccup.”
Penny: I've never been to another kingdom before. My father asked me not to venture out too far, but... You have to understand, my father loves me very much. He just worries a lot.
Ruby: Believe me, I know the feeling. But why not let us know you were okay?
Penny: I…was asked not to talk to you. Or Weiss. Or Blake. Or Yang. Anybody, really.
Ruby: Was your dad that upset?
Penny: No, it wasn’t my father.
The scene immediately diverts our attention to a public unveiling of the AK-200. A hologram of James Ironwood is presenting this newest model of Atlesian Knight to a crowd of enthusiastic spectators, along with the Atlesian Paladin, a piloted mech. During the demonstration, James informs his audience that Atlas’ military created them with the intent of removing people from the battlefield and mitigating casualties (presumably against Grimm).
Penny is quickly spotted by several soldiers, and flees. Ruby follows, and in the process the two are nearly hit by a truck. Penny’s display of strength draws a crowd and prompts her to retreat into an alley, where Ruby learns that Penny isn’t “a real girl.”
This scene continues in the next episode, “Painting the Town…”
Penny: Most girls are born, but I was made. I’m the world’s first synthetic person capable of generating an Aura. [Averts her gaze.] I’m not real…
After Ruby assures her that no, you don’t have to be organic in order to have personhood, Penny proceeds to hug her with slightly more force than necessary.
Ruby: [Muffled noise of pain.] I can see why your father would want to protect such a delicate flower!
Penny: [Releases Ruby.] Oh, he’s very sweet! My father’s the one that built me! I’m sure you would love him.
Ruby: Wow. He built you all by himself?
Penny: Well, almost! He had some help from Mr. Ironwood.
Ruby: The general? Wait, is that why those soldiers were after you?
Penny: They like to protect me, too!
Ruby: They don't think you can protect yourself?
Penny: They're not sure if I'm ready yet. One day, it will be my job to save the world, but I still have a lot left to learn. That's why my father let me come to the Vytal Festival. I want to see what it's like in the rest of the world, and test myself in the Tournament.
Their conversation is interrupted by the sound of the approaching soldiers from earlier. Despite Ruby’s protests, Penny proceeds to yeet her into the nearby dumpster, all while reassuring her that it’s to keep Ruby out of trouble, not her. When the soldiers arrive, they ask her if she’s okay, then proceed to lightly scold her for causing a scene. Penny’s told that her father “isn’t going to be happy about this,” and is then politely asked (not ordered; asked) to let them escort her back.
Let’s take a second to break down these events.
When these two episodes first aired, the wording and visuals (“No, it wasn’t my father,” followed by the cutaway to James unveiling the automatons) implied that James was the one forbidding her from interacting with other people. It’s supposed to make you think that James is being restrictive and harsh, while Pietro is meant as a foil—the sweet, but cautious father figure. But here’s the thing: both of these depictions are inaccurate, and frankly, Penny’s the one at fault here. Penny blew her cover within minutes of interacting with Ruby—a scenario that Penny was responsible for because she was sneaking off without permission. Penny is a classified, top-secret military project, as made clear by the fact that she begs Ruby to not say anything to anyone. Penny is in full acknowledgement that her existence, if made public, could cause massive issues for her (something that she’s clearly experienced before, if her line, “You’re taking this extraordinarily well,” is anything to go by).
But here’s the thing—keeping Penny on a short leash wasn’t a unilateral decision made by James. That was Pietro’s choice as well. “My father asked me not to venture out too far,” “Your father isn’t going to be happy about this”—as much as this scene is desperately trying to put the onus on James for Penny’s truant behavior, Pietro canonically shares that blame. And Penny (to some extent) is in recognition of the fact that she did something wrong.
Back in Volumes 1 – 3, before the series butchered James’ characterization, these moments were meant as pretty clever examples of foreshadowing and subverting the controlling-military-general trope. This scene is meant to illustrate that yes, Penny is craving social interaction outside of military personnel as a consequence of being hidden, but that hiding her is also a necessity. It’s a complicated situation with no easy answer, but it’s also something of a necessary evil (as Penny’s close call with the truck and her disclosing that intel to Ruby are anything to go by).
Let’s skip ahead to Volume 7, shortly after Watts tampered with the drone footage and framed her for several deaths. In V7.E7 - “Worst Case Scenario,” a newscaster informs us that people in Atlas and Mantle want Penny to be deactivated, despite James’ insistence that the footage was doctored and Penny didn’t go on a killing spree. The public’s unfavorable opinion of Penny—a sentiment that Jacques of all people embodies when he brings it up in V7.E8—reinforces V2’s assessment of why keeping her secret was necessary. Not only is her existence controversial because Aura research is still taboo, but people are afraid that a mechanical person with military-grade hardware could be hacked and weaponized against them. (Something which Volume 8 actually validates when James has Watts take control of her in the most recent episode.)
But I digress.
We’re taken to Pietro’s lab, where Penny is hooked up to some sort of recharge/docking station. Ruby, Weiss, and Maria look on in concern while the machine is uploading the visual data from her systems. There’s one part of their conversation I want to focus on in particular:
Pietro: When the general first challenged us to find the next breakthrough in defense technology, most of my colleagues pursued more obvious choices. I was one of the few who believed in looking inward for inspiration.
Ruby: You wanted a protector with a soul.
Pietro: I did. And when General Ironwood saw her, he did too. Much to my surprise, the Penny Project was chosen over all the other proposals.
Allow me to break down their conversation so we can fully appreciate what he’s actually saying.
The Penny Project was picked as the candidate for the next breakthrough in defense technology.
Pietro wanted a protector with a SOUL.
In RWBY, Aura and souls are one of the defining characteristics of personhood. Personhood is central to Penny’s identity and internal conflict (particularly when we consider that she’s based on Pinocchio). That’s why Penny accepts Ruby’s reassurances that she’s a real person. That’s why she wants to have emotional connections with others.
What makes that revelation disturbing is when you realize that Pietro knowingly created a child soldier.
Look, there’s no getting around this. Pietro fully admits that he wanted to create a person—a human being—a fucking child—as a "defense technology” to throw at the Grimm (and by extension, Salem). Everything, from the language he uses, to the mere fact that he entered Penny in the Vytal Tournament as a proving ground where she could “test [her]self,” tells us that he either didn’t consider or didn’t care about the implications behind his proposal.
When you break it all down, this is what we end up with:
“Hey, I have an idea: Why don’t we make a person, cram as many weapons as we can fit into that person, and then inform her every day for the rest of her life that she was built for the sole purpose of fighting monsters, just so we don’t have to risk the lives of others. Let’s then take away anything remotely resembling autonomy, minimize her interactions with people, and basically indoctrinate her into thinking that this is something she wants for herself. Oh, and in case she starts to raise objections, remind her that I donated part of my soul to her. If we make her feel guilty about this generous sacrifice I made so she could have the privilege of existing, she won’t question our motives. Next, let’s give her a taste of freedom by having her fight in a gladiatorial blood sport so that we can prove our child soldier is an effective killer. And then, after she’s brutally murdered on international television, we can rebuild her and assign her to protecting an entire city that’s inherently prejudiced against her, all while I brood in my lab about how sad I am.”
Holy fuck. Watts might be a morally bankrupt asshole, but at least his proposal didn’t hinge on manufacturing state-of-the-art living weapons. They should have just gone with his idea.
(Which, hilariously enough, they did. Watts is the inventor of the Paladins—Paladins which, I’ll remind you, were invented so the army could remove people from the battlefield. You know, people. Kind of like what Penny is.)
Do you see why this entire scene might have pissed me off? Even if the show didn’t intend for any of this to be the case, when you think critically about the circumstances there’s no denying the tacit implications.
To reiterate, V8.E5 is the episode where Pietro says, and I quote:
“I don’t care about the big picture! I care about my daughter! I lost you before. Are you asking me to go through that again? No. I want the chance to watch you live your life.”
Oh, yeah? And what life is that? The one where she’s supposed to kill Grimm and literally nothing else? You do realize that she died specifically because you made her for the purpose of fighting, right?
No one, literally no one, was holding a gun to Pietro’s head and telling him that he had to build a living weapon. That was his idea. He chose to do that.
Remember when Cinder said, “I don’t serve anyone! And you wouldn’t either, if you weren’t built that way.” She…basically has a point. Penny has never been given the option to explore the world in a capacity where she wasn’t charged with defending it by her father. We know she doesn’t have many friends, courtesy of Ironwood dissuading her against it in V7. But I’m left with the troubling realization that the show (and the fandom), in their crusade to vilify James, are ignoring the fact that Pietro is also complicit in this behavior by virtue of being her creator. If we condemn the man that prevents Penny from having relationships, then what will we do to the man who forced her into that existence in the first place?
Being her “father” has given him a free pass to overlook the ethics of having a child who was created with a pre-planned purpose. How the hell did the show intend for Pietro to reconcile “I want you to live your life” with “I created you so you’d spend your life defending the world”? It viscerally reminds me of the sort of narcissistic parents who have kids because they want to pass on the family name, or continue their bloodline, or have live-in caregivers when they get older, only on a larger and much more horrific scale. And that’s fucked up.
Now, I’m not saying I’m against having a conflict like this in the show. In fact, I’d love to have a character who has to grapple with her own humanity while questioning the environment she grew up in. Penny is a character who is extremely fascinating because of all the potential she represents—a young woman who through a chance encounter befriends a group of strangers, and over time, is exposed to freedoms and friendships she was previously denied. Slowly, she begins to unlearn the mindset she was indoctrinated with, and starts to petition for agency and autonomy. Pietro is forced to confront the fact that what he did was traumatic and cruel, and that his love for her doesn’t erase the harm he unintentionally subjected her to, nor does it change the fact that he knowingly burdened a person with a responsibility she never consented to. There’s a wealth of character growth and narrative payoff buried here, but like most things in RWBY, it was either underdeveloped or not thought through all the way.
The wholesome father-daughter relationship the show wants Pietro and Penny to have is fundamentally contradicted by the nature of her existence, and the fact that no one (besides the villains) calls attention to it. I’d love for them to have that sort of dynamic, but the show had to do more to earn it. Instead, it’ll forever be another item on RWBY’s ever-growing list of disappointments—
Because Pietro’s remorse is more artificial than Penny could ever hope to be.
#rwby#rwby volume 8#rwby spoilers#rwby thought dump#my posts#i speak#rwby meta#pietro polendina#penny polendina#james ironwood#arthur watts#ruby rose#rwby worldbuilding#rwde
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For the Meme ask for writers: 3, 7, 10, 12, 25, 30, 36, 37
3. Is there a trope you wouldn’t touch with a ten foot pole?Hmmm….the main one that comes to mind is the love triangle. 7. Share a snippet from one of your favorite pieces of prose you’ve written and explain why you’re proud of it.Oooo this is difficult…. let’s see… :S hopefully this is prose—I’m going to go with a scene from my most recent fic A Work of Art
Roman threw his keys in the basket by the door and pulled off his wine and chocolate stained work shirt. Kicking off his shoes, Roman tossed the ruined uniform into the washer as he moved into the tiny kitchen to grab the jug of milk from the fridge and chugged the remaining liquid in one fell swoop.
He’d buy another one tomorrow.
His pocket vibrated again in another series of alerts as Roman lowered the jug. He exhaled, tossing the empty container over his shoulder, listening to it land in the recycling can as he pulled out his phone.
Four hundred and seventy-eight new notifications.
Roman slumped against the counter, running a tired hand through his sticky hair as he stared down at the tiny screen.
Declan really wasn’t holding back now was he? Had he gone and tagged the entire world in that stupid livestream video?
As to why I like this scene. It just…feels really real and vivid to me. It’s just a snippet, a glance into Roman’s life, in what he does when he gets home from work, especially after a hard day. But I love the fact that I can picture Roman actually doing this. Taking a break from his role to just….be himself. ^^;;
10. Which fic has been the easiest to write?
^^;; The easiest to write was A Sweet Discovery
It’s a fic where the idea of it woke me up at 2am and I just…wrote it. Most fics I write involve a lot of false starts, pauses in writing to figure out what I want to say and reworking it and such. But a Sweet Discovery? Nope. Didn’t have that. I wrote it from like 2am-7am and then it was done! And it was such a…well… sweet ;) feeling to have the words flow so easily. :D
12. Is there an episode above all others that inspires you just a little bit more?
Hmm… difficult. Very difficult. For Sanders Side I would say that Accepting Anxiety 2/2 is probably the main episode that inspires me. Though I often rewatch Losing my Motivation just to motivate myself to write. ^^;;
DCMK….The remake of Episode 1 in Detective Conan is inspiring. Movie 19 is also one I love. And in Magic Kaito 1412 it would be Episode 1 where Kid returns, and Episode 11 where KID returns the Phantom Lady’s ‘treasures’ are partial favorites of mine.
Though really…it depends on what fic I’m working on as to which episodes inspire me most. ^^;;
25. What do you look for in a beta?
I don’t know? ^^;; lol. I don’t really use betas. I have a close friend who I bounce ideas off of and show my writing to first before I post it to make sure it flows and makes sense, and to give me encouragement when I’m feeling discouraged….but otherwise…it’s just me critiquing myself. ^^;; heh.
But if I were to look for a beta….hmmm….it would probably be someone who would point out continuity errors, double check grammar and punctuation (because punctuation is not my friend), and point out loose threads that I could expand on to make the story better, but also be a cheerleader…
30. Do you accept prompts?
Should they show up in my inbox I wouldn’t say no to them. ^^;;
I probably will never actively go out and say “Send me prompts!!” because I already have too many ideas I need to write. But I’m always game for a challenge and writing prompts are a fun challenge.
…So short answer. Yes.
36. Which is your favorite site to post fic?
For the Sanders Sides I currently only post on Tumblr.
For DCMK I post on both FanFiction and A03.
…. >.> But once I get another DCMK fic written and posted, I plan to start posting Sanders Sides to A03 as well.
37. Talk about your current wips.
*laughs* Umm….I don’t think I have time to talk about all 60 of those… >.>
For Sanders Sides here’s fiveish:
1. There’s my Big Bang Fic which: Shhh secret secret. Can’t talk much about it.
2. A currently unnamed AU that I’ve drawn artwork for. Concept is ‘Cyborgs’ except instead of using robot parts, it’s parts of animals…so Creaborgs? Creatureborgs? idk. But I’m also playing with introducing creatures/aliens similar to the Egyptian Gods into this world that are the causation of humans gaining animal aspects (tails/claws/ears/wings etc.)
3. I have a handful of various sympathetic Deceit fics in the works. Mostly focused around the other Sides helping Deceit.
4. I also have a couple of fics in the works focusing on Moxiety where Virgil is the one to help Patton instead of the other way around. One of those is a Winged fic that I’m rather excited for. Patton getting wings unexpectedly and Virgil coming to his aid.
5. And one fic involving Remy being his sassy self as he helps Roman and Logan find adventure in the city. –It’s set in a world of Magic and Familiars.
For DCMK here’s fiveish:
1. Sequel to In the Rubble. lol yes I’m still working on this, hammering out details and such and how other characters become involved. :D
2. Sidequels to In the Rubble. -A couple other short stories that will tie into In the Rubble’s Sequel.
3. A fic where Kudo helps Hakuba free KID from being trapped in a Ghostly State.
4. Then there’s a fic where KID visits Kudo’s grave.
5. An AU where Kogoro abandons the Detective Agency and Ran. And Ran –in order to pay off a mountain of debts- takes over Kogoro’s unfinished cases so that people can find closure, and while on one case encounters a Delinquent Kudo (who isn’t a detective) and he ends up helping her solve a case.
Thanks for the Asks!! :D They’ve been fun. ^^;;
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Something that Seems Bad But is actually Good | Adopt 4 ‘Bad’ behaviors
Aren’t you tired of being too good? I am. But, you are also shy to be bad? Why? Society will punish you — with actions, words, and stares.
Imagine you’re Noland from Castaway, locked in an island.
In the midst of a solitary life full of uncertainties, you wish to get a tattoo, drive on the road’s the wrong side, smoke inside an elevator, play awful pranks, and party till late — only if you could go back where existence is.
But what if you’re not as lucky as Noland — who actually got a chance to relive? What if you spot angels before adopting so-called “bad” behaviors and depart with “I wish”?
Pity.
“We live, or we die by the clock!” Noland shouts. “We never turn our back on it, and we never, ever allow ourselves the sin of losing track of time.”
So, time is all you have.
Doing what society wants you to do, often, devoid you of real fun, wasting your precious time, stealing the joy of weird experiences.
So, there is no harm in being a little naughty and doing things which, otherwise, are seen as threatening.
Yes, to be polite is suggestive; to be productive is appreciated.
But today I’ll advise you to be bad because being “bad” doesn’t take much. Don’t trust me?
See for yourself, as unappreciative social behaviors peppered in this post suggest violating some restrictive social expectations. Let’s dive:
1. Let Your Tongue Twirl
I have never sworn in public, like never. In third grade, I called my class fellow “stupid”, and that mama’s boy complained to the class teacher, destroying my image partially.
From that day, yes, life traveled a great deal — but the incident remained precisely in its place. I ensured to always maintain animosity against badmouthing.
Especially, swearing. But, as of writing now, my brain is nudging to change this hostility — all credit to the studies confirming how swearing helps one overcome frustration.
I used to roll my eyeballs on people who when stuck in traffic swear at others — but now I’m sure it helped them, as according to recent research, swearing helps people cope with anger.
Further, Richard Stephens of Keele University (UK), in his study published in Neuroreport, explains,
“There are many well-documented benefits of swearing, including improving pain tolerance, boosting physical strength, and helping social cohesion.”
Stephen carried out an interesting experiment where swearing helped in reducing and enduring pain.
People were asked to put their hand in an ice bucket; those who swore all the while were able to pull the challenge for two minutes, nearly double the time, than those who remained good mouth.
But, Stephen also explained how mainly occasional swearing helps alleviate the pain.
So make it only a casual habit, strategically deployed. Logic? Well, over-swearing will make it lose its emotional power, making it less effective in alleviating pain — after all, swearing is a dynamic language.
Don’t you think we need more such studies? Caught you!
According to another study published in the Leadership and Organization Development Journal by Yehuda Baruch of the University of East Anglia, swearing enables employees to channel frustration and develop strong social relations.
Take away: Swear, but strategically.
2. Get Disgusting
This one is probably the most disgusting. Weird. Strange. You name an awful feeling, and it is it.
But there has been research, so it’s worth a share. In 2008, Friedrich Bischinger, an Austrian lung specialist, explained how eating snot helps strengthen the immune system. He goes on telling,
“People who pick their nose and eat it,” he said, “get a natural boost to their immune system for free. I would recommend a new approach where children are encouraged to pick their noses. It is a completely natural response and medically a good idea as well.”
What is science?
Well, research says bacteria deposited on the nose when it hits the intestine acts as a medicine.
Bischinger was not alone. Even biochemist, Scott Napper of the University of Saskatchewan, shared a similar viewpoint, theorizing how hygiene improvement boosts allergies, so eating snot may strengthen the immune system by ingesting a few harmless germs into the body.
Interestingly, the same idea can be deployed on a lesser level of disgusting activity: nail-biting. I never had a habit of biting my nails.
Like never. But I had ample friends, always angry at their fingernails’ crooked appeal and stunted growth — clearly, they were nail-biters.
No matter how biting nails may appear displeasing socially, but medically, it’s right for you.
How so? Well, the biting inject germs directly into the orifice. Bringing in newer germs into the body strengthens your immune system as it repeatedly then fends off bacteria.
Additionally, according to Amy Standen of npr.org, nail-biting is now considered an act of “pathological grooming.” Amy interviewed Carol Mathews, a psychiatrist, who explained to her how nail-biting acts as a reward.
When met with anxiety, biting the right nail feels good. Mathew explains how it is an advantageous relief method over vices like smoking cigarettes.
I might be on the verge of losing my pretty nails — as the study of it being a stress reliever, illuminated me.
Take away: It’s alright to bite your nails for strengthening your immune system — but, occasionally.
3. Turn Into a Dull Useless Soul
Have you ever been subject to self-pity when boredom sucked the soul out of you?
After digesting this research, you probably would not, as boredom is psychologically useful.
Van Tilburg, from the University of Limerick, tells the Guardian:
“Boredom makes people long for different and purposeful activities, and as a result, they turn towards more challenging and meaningful activities, turning towards what they perceive to be meaningful in life.”
Interestingly, Adrian Savage, an editor at Lifehack, adds,
“Boredom stimulates the search for better ways to do things like nothing else does.”
Another study made people watch dull, boring videos, resulting in their increased performance in creative tasks.
So next time, when you feel an utterly useless person in boredom, think twice — as you are doing nothing but triggering your creativity.
Now I reflect why all the creative ideas always land in my mind when I have absolutely nothing to do — and the very reason why people’s random videos made during boredom go viral.
Takeaway: No matter how much society labels you as a useless couch potato, get intentionally bored for your next inspiration.
4. Become that Rude Movie Character & Chew
Why in every movie is a shady character always chewing gum?
I don’t get why people don’t consider it a pretty sight and associate it with mannerless.
An interesting study, instead, showcases how it has cognitive benefits.
Chew it before performing any cognitive task to increase the blood oxygen level. In the book Senescence and Senescence-Related Disorders, Kin-ya Kubo expounds on how chewing gum helps with stress-related disorders.
I can vouch for this.
Even if I forget to keep a gum with me, my best friend always carries it with her because it wonders for anxiety, stress, nausea, nervousness, and whatnot!
Studies have also proved how chewing gum boosts thinking and alertness by 10% as nearly eight brain areas get affected, mostly concerning movement and attention.
Andy Smith of Cardiff University sums up:
“The effects of chewing on reaction time are profound. Perhaps football managers arrived at the idea of chewing gum by accident, but they seem to be on the right track.”
Takeaway: Ditch the etiquettes and smack the gum in.
Final words for Something that Seems Bad But is actually Good
Why adopt any of the techniques laid above?
It’s always good to have a change. Life is short. Tasting “not so acceptable” behaviors frequently add spice to your life — even if momentarily.
Remember good behavior exists because of “Bad”, so do not dismiss the idea of bad behaviors completely.
Rather explore bad behaviors, which sometimes can be good for you.
Violate some outworn social behaviors classified as bad and be intentional about it.
Remember, it’s good to be bad with awareness rather than being good without awareness.
So next time when your brain requests you to try something terrible, give it a thought, at least — before rebelling.
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The post Something that Seems Bad But is actually Good | Adopt 4 ‘Bad’ behaviors appeared first on You Decode.
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FAQ
1) Will you/Can you/Do you write (x/x)? Chances are, probably not but I take odds and ends when I’m feeling inspired, so submitting never hurts. Also, if a ship with no context or prompt is submitted, it goes directly to the bottom of my list so think before sending.
2) Write ___/We need more___ Telling me this does nothing. If you want something specific from me, please give me a prompt to work with
3) What/Who is in your inbox/On your list? Unless explicitly stated, a lot is on my list and I don’t disclose all requests; I like surprises.
4) What is a response prompt/Sin/Can I send one in? Response prompts or ‘sins’ are ‘heat of the moment’ requests, or requests too complex to condense into fics, sent in that I will reply to with an open-ended continuation, so we can keep going back and forth. If you are still confused, look here, here, or here. I don’t get these often, but I welcome these whenever you have them because I encourage creativity and sometimes they inspire me. Received sin tags: Intern, Tattoo Artist Josh, Roommate Josh, Roommate Tyler, Spencer’s Sister, Lifeguard Tyler, College Brendon, Vampire Brendon
5) What are you working on/Where is ___? The answer is almost always different, so you can absolutely ask what I am working on, but please scroll back a few posts and make sure nobody has asked recently. Also, chances are, if the fic has not been mentioned or posted in a few days it is giving me a hard time and it has been put on hold.
6) What is the tag ____? Most tags are self-explanatory. My frequent anons have their own tags if they use sign-offs. Explore the tag before you ask, because chances are you will find your answer.
7) Favorite thing/Person to write about? It depends on my mood.
8) I want to submit something but I don’t want you to have my blog There is a blog Chromi has created for this exact purpose. Message here for the log-in information and you can remain anonymous
9) Are you comfortable/How do you feel about people calling you ‘Daddy’? To preface; I do not have a daddy kink. I am fine with being referred to as dad, daddy, father, etc. as long as it is done so in a non sexual manner. It doesn’t bother me.
10) Do you respect Safe-words/Boundaries Yes I respect safe words and boundaries, unless it’s part of their kink.
11) Do you practice safe after care? I practice safe after care with my toys the first time, yes. I’m very instructional. After that, you’re on your own. If you want to sleep with me and you want me to hurt you, it’s your responsibility to keep yourself clean. You should be fully aware of the repercussions before hand. Unless you can’t reach the cuts, then I will clean them. I always clean and bandage my boyfriends, every time. That’s part of being my boyfriend.
A small list of answers to questions I’ve gotten less-frequently: *Snapchat- TheCutOfMyLove *Films I enjoy are Secret Window, Taken, John Wick
Do not submit down-putting questions or remarks about another blogger. I don’t care what you have to say, nor do I have a place here for ignorance.
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10 Reasons You’re Not Getting Job Interviews — And How to Turn It Around
The job market is more competitive than ever. If you’re one of the many seekers, you might feel discouraged right now. You send out scores of resumes and monitor your inbox like a kid awaiting holiday gifts, and — nothing. Or, worse, you had an interview and you didn’t get the job. Why?
If you’re asking, “Why can’t I get an interview or a job after one?” then you need to take a step back and a deep breath. Issues with your resume, approach, attitude, or all of the above can hinder your opportunities. In a competitive market, you need every edge you can get. Read on to discover how to improve your chances of success.
The Great Resume Ghostland
You find a position that’s ideally suited to your experience and abilities. You know that you’d be the perfect fit — but days pass and you don’t hear anything. It’s enough to make anyone throw up their hands.
You might feel tempted to yield to catastrophic thinking. If you are a recent graduate, you might feel like the deck is stacked against you and the situation is hopeless. If you had a solid career track, you might think, “I’m too old, and I’ll never find anything that pays near the salary and benefits I deserve.” These concerns are valid. It’s a tight market and ageism does exist.
However, giving in to despair will only hinder your progress and potentially lead you to make unwise decisions. Do a mindfulness meditation to center yourself and realize that employers ghost applicants for reasons that have nothing to do with you, your skills, or bias.
When you submit your resume online, crawlers scan your resume for specific keywords. If your document lacks them, no humans may ever know you applied. The best way to avoid this black hole is to carefully read all job descriptions and sprinkle the same language they use throughout your CV. You should customize each application, anyway.
Sometimes you don’t get a response because there’s simply no time. Hiring managers have the same 24-hour day as everyone else, and with the glut of recent applicants, their desks are overflowing. If you find a position that’s to-die-for, follow up after five days if you haven’t heard anything. Doing so might not work, but making a phone call to ensure the organization received your application will get your name on their radar. Familiarity matters, and even if you don’t land that role, you could remain on their minds when other opportunities arise.
Why Can’t I Get a Job Interview?
However, sometimes you don’t get called because you made a mistake. If you notice an error, don’t beat yourself up. However, do check the following factors so that you’re not stuck asking, “Why can’t I get a job interview?”
1. You Don’t Follow Instructions
Job applications can include a host of demands. Jobs in the education sector, for example, often require you to write essays about your teaching philosophy. Other roles may require you to complete various aptitude tests. Some applicants go so far as to skip the online application entirely and email their resume directly. This behavior doesn’t do anything to ensure a potential employer that you’re the type of individual they can trust to follow company rules and policies.
2. You Don’t Highlight Your Soft Skills
Your future employer wants to know about the degrees, certificates, and licenses you carry. However, if you neglect to add things like your ability to work well with others and to remain calm in a crisis, hiring managers can pass your application over even if you meet the qualifications listed in the posting. Some 89% of talented professionals say that bad hires typically lack soft skills like the organizational ability.
When you do list things like “excellent time management” on your resume, back it up with concrete examples. Did you never miss a deadline at your former employer? Make sure to mention it — and back up your assertion with a reference from someone in your company who can attest to your promptness.
3. You List Responsibilities, Not Accomplishments
If you are just starting, you might not have many things to list. Likewise, if you haven’t had to search for some time, you might forget the resume skill of highlighting your accomplishments. Consider these two examples:
Stocked shelves — If your only job to date was in a grocery store, you might scratch your head at how to describe your achievements. This statement tells the hiring manager what you did — but not much else.
Increased revenue by 10% by improving facing procedures — Now you’re cooking with gas. Anyone who has ever worked in a market has probably stocked shelves. How did you do your job differently and better than others to improve your employer’s bottom line?
What if you are fresh out of high school and have never held a job before? Don’t worry! When listing your accomplishments, look to the following examples for inspiration:
Maintained an X.X GPA for three years — Do you hit the books? This statement is the ideal way to prove it.
Ran a babysitting service while balancing perfect attendance — Remember how crucial soft skills are? This accomplishment shows a potential employer that you take initiative and possess impressive time-management skills.
Remember, being specific about your skills and accomplishments can make all the difference.
4. You Don’t Tailor Your Resume
You’re applying to a list of jobs longer than a CVS receipt. Do you have to tweak your resume for each one? If you hope to obtain any of the positions you apply for, the answer is “yes.”
Fortunately, you don’t have to write a new document for each listing. You can use techniques like reordering and removing components to make your resume customized to the advertised role. Instead of looking at this exercise as futile when you feel discouraged, think of it as preparation for the interview that you’re sure to score. You’ll want to take copies with you when you get the call, and reviewing the version you prepared will remind you what this employer values.
5. You Don’t Meet the Minimum Requirements
You want to pursue your ambitions, but applying for jobs that you know you lack the qualifications for is a sure ticket to the disappointment train. However, that doesn’t mean you can’t investigate other opportunities at the same organization. Your ambition could come in handy.
There are no guarantees in the job market, but you could try the following approach.
Write an email to the individual listed as the point of contact and express your interest in working with them. You could say, “I recently saw your listing for X position. While I lack the minimum experience required for this role, I’m impressed by your organization’s structure and values. I’d welcome an opportunity to learn while providing value. Do you know of any open positions that match my qualifications?”
The answer is always “no” if you don’t ask.
6. You Don’t Explain Employment Gaps
If you are a seasoned career professional, you may have years when you didn’t work. Perhaps you had an automobile accident that temporarily impeded your ability to work, or maybe you took time off to raise a family. You need to remember that potential employers don’t keep crystal balls on their desks. Unless you explain the discrepancy, they may interpret it as a red flag that you’re not hireable.
You can explain your circumstances in your cover letter. When you do, stick to the facts and be brief. Do mention that the situation was temporary and will not impact your performance if selected.
7. You List Your Job-Hopping History
Does your resume resemble so much Swiss cheese? If so, you have some explaining to do, but you might not make it to the interview stage. You might have valid reasons, but to a hiring manager, a string of jobs lasting less than a year makes you look flighty and unreliable.
Consider highlighting only those positions that pertain most closely to the position for which you’re applying and where you have references. Doing so may mean you give up experience points if you don’t have much relevant work history, but it’s better than looking like you jump ship the second things get hectic in the office.
8. You Missed a Critical Deadline
When you read the job description, pay careful attention to the deadlines. Treat your search like a small business. Make a detailed spreadsheet that tracks all pertinent information, including application due dates, follow-up dates, and names and contact information of critical individuals. You can refer to this document when you create your daily to-do list to stay organized.
9. You Use the Wrong File Format
This advice could fall under following directions, but it could have a long-term impact on your future job prospects. If the advertisement requires you to email your resume in a specific file format, make sure you do so. Otherwise, your recruiter won’t be able to open your documents and they won’t waste their limited time trying to figure out the conversion.
There are ample free tools available online, so make use of them to perfect your materials before sending them.
10. You Make Careless Errors
You’ve heard the advice a million times and you still didn’t run a spelling and grammar check before submitting your resume. That careless mistake could cost you your future dream job.
When it comes to getting interviews, check and recheck your application for any careless mistakes. Since spell-check alone won’t catch every error, use a free browser extension like Grammarly as a secondary measure. Finally, have someone you trust to proofread your submission before saying your good-luck mantra and hitting send.
Why You Didn’t Get a Job After the Interview and How to Fix It
You finally got the phone call you’ve been waiting for, and you think you aced the interview. However, a week passes and you don’t hear back from the organization. When you reach out to them, they inform you that they have decided to move forward with other candidates.
Why are you not getting the job after your interview? Sometimes, companies go through the process even when they know they have an internal candidate whom they intend to promote to the position to fulfill legal requirements. In that instance, there’s little that you can do. However, sometimes, your behavior during the process needs some tweaking.
Arrive Promptly and Dress Appropriately
Few things raise a hiring manager’s ire more quickly than looking at their watch and wondering if you will show. Strive to arrive approximately 10 minutes ahead of your scheduled appointment, but don’t go earlier than that. If you have to drive a considerable distance, stop at a nearby coffee shop for a latte if you have extra time. Just be careful not to spill it on your interview clothes!
The same rule applies, albeit slightly differently, for online interviews. At least 10 minutes before your scheduled meeting, check to ensure all audio and visual equipment is working correctly. Technical difficulties do occur in the workplace, but one of the aspects your recruiter analyzes is your degree of tech-savviness. They might think, “If she can’t get her webcam working for our meeting, will she make a similar foible with a client?”
Remember to review the company’s or interviewers’ dress policies before preparing your outfit for interview day — if they haven’t provided you with guidelines, always err on the side of professional, modest dress.
Smile and Appear Confident
There is one upside to the COVID-19 pandemic — you have a ready excuse for not shaking your interviewer’s hand. If you tend to get sweaty paws when you’re nervous, you can breathe a sigh of relief. However, you still need to smile and exude confidence.
When you have an online interview, it’s more challenging because you can see yourself on the screen. Try to ignore the sidebar where your picture appears. Instead, act as if you are face-to-face with the hiring manager and strive to be as natural as possible. Remember to be positive and polite, but don’t get too friendly or become inappropriate.
Turn Off Your Devices
Few things are ruder than having your cell phone beep in the middle of your interview — except, of course, for answering it. If you can’t resist the urge to check notifications, you don’t need to ask why you didn’t get the job after your appointment. Leave it in your car if you have to sneak a peek when it vibrates.
Prepare, Prepare, Prepare
Finally, take the time to research the organization thoroughly before you arrive for your appointment. Check them out on social media and read the company blog to get insight into their culture and practices. Click on the “investor relations” tab on their website to get an idea of their financial health. The last thing you want is to take a position only to undergo a round of layoffs a month later.
Get the Interview — and Land the Job — With These Tips
If you’re wondering why you can’t get an interview, or land the job afterward, take time to evaluate your approach. Above all, remain persistent and positive, and keep climbing the career ladder.
The post 10 Reasons You’re Not Getting Job Interviews — And How to Turn It Around appeared first on CareerMetis.com.
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9 Antidotes to the Facebook Algorithm Squeeze
The Facebook algorithm is changing again, and it’s bad news for brands who want to show up in the news feed.
In a recent, inscrutable, Kremlin-esque press release, Mark Zuckerberg and team announced that they are changing the Facebook algorithm and will henceforth . . .
“. . . prioritize posts that spark conversations and meaningful interactions between people. To do this, we will predict which posts you might want to interact with your friends about, and show these posts higher in feed. These are posts that inspire back-and-forth discussion in the comments and posts that you might want to share and react to—whether that’s a post from a friend seeking advice, a friend asking for recommendations for a trip, or a news article or video prompting lots of discussion.”
In this release, they also acknowledge that organic reach among business pages will dwindle, and that “engagement bait” posts such as “click like if you want this puppy to live” will be algorithmically punished.
Reactions to this move were immediate among the social media cognoscenti, and ranged from full-blown “The sky is falling” mode to “So what?”
Now that everyone has engaged in their newsjacking (the Social Media Examiner BREAKING NEWS video got 273,000 views, and spawned a ton of traditional media opportunities for Mike Stelzner—well played!), let me tell you what all of this really means.
The Facebook Algorithm Separates the Wheat and the Chaff
First, this move should come as NO SURPRISE. Many people (including me) have been predicting this for years.
Remember this: Facebook is a public company. They have a fiduciary responsibility to maximize profits for their shareholders. They do not have a responsibility to maximize your profits. Of course, if they can further entice you to buy more ads my minimizing free exposure, they will do so eventually.
Facebook's responsibility is maximizing profits for shareholders, not maximizing YOUR profits. Click To Tweet
Further, it is also true that many company posts do not succeed on Facebook today. This is not because Facebook is evil and is trying to convince you to buy ads (although that’s somewhat accurate), but more so because a lot of business content on Facebook SUCKS. It’s a Yellow Pages ad masquerading as an organic social post. It DESERVES to fail. Facebook is just hammering the last nail in the coffin.
Ask yourself this: When was the last time you saw something on Facebook and said, “Wow! That’s great content from a business. I cannot believe it doesn’t have more engagement?” Rarely, if ever. The truth is that Facebook’s algorithm already does a pretty good job of separating the wheat from the chaff, at least among business content. Whether they can keep #FakeNews at bay is a different issue for a different post.
The Facebook Algorithm Change Doesn’t Mean Abandon Ship
Will this move make it harder and more expensive for businesses to succeed on Facebook? Probably. But it’s not as if you can just log off the platform, throw up your hands, and go home. There are two billion people using it. Don’t give up. You just need to get better, and get smarter.
Thus, here are the 9 Antidotes to the Facebook Algorithm Squeeze. None of these are “buy more ads.” Follow them, and you’ll very much still be able to succeed on Facebook, even as a business page.
1. Post Content That Solicits Thoughtful Responses
The key phrase in the press release is that Facebook is prioritizing posts that “spark conversations and meaningful interactions among people.” Given that this all has to be sorted out in a nanosecond, Facebook has to look for behavior that indicates “conversations and meaningful interactions.” What might that be? It’s not “likes” or “shares” or even “comments” per the release. While they don’t overtly describe the desired behavior, my bet is that they are looking for comments of a certain length, and replies to comments.
This is a “conversation” in social media, a threaded back and forth rather a passive clicking of a like button.
So, when you add content to Facebook, try to post about topics that have more than one opinion. Complex, non-obvious topics will work better than topics that everyone agrees upon.
2. Get Serious About User-Generated Content (UGC)
Right in the release, Facebook admits that posts from real people will take priority over posts from brands. This has been the case for a while but will become even more acute. The more you can encourage your actual customers to post on their personal page (and mention your business), the more likely you are to reach a decent audience.
This is the Facebook version of prioritizing consumer-driven word of mouth.
3. Get Serious About Employee-Generated Content (EGC)
Similarly, most of your team members have a personal Facebook account. They will likely have a better chance at Facebook engagement than will your company account.
This will be a boon for employee advocacy software programs (I am an investor in a great one, Trap.It) as companies try to encourage their team to carry the messaging water on behalf of the organization.
4. Post How-To and Youtility Content
Facebook says they will de-prioritize viral videos and other content that is passively consumed on the platform. However, they will give extra credit via the Facebook algorithm to content that attracts conversation. Think about how you can post how-to videos, video FAQs, and other interactions that encourage viewers to ask questions.
Using Facebook for customer service and customer support and showing off interesting and innovative product use cases, etc. could be very successful in this new algorithm environment.
5. Use Live Video
Reading between the lines, it sounds like Facebook is going to push recorded video down the priority list a little, in favor of live video. This is because live video is often more urgent and important, but mostly because it routinely generates more conversation. In the press release, Facebook says live video gets SIX TIMES more interactions than regular videos.
If you’re using video on Facebook, it’s time to ask yourself why that video isn’t live. Do you lose some production polish? Possibly. But if the Facebook algorithm is going to push live video up, and recorded video down, it’s absolutely worth trying to make it work live.
6. Create Facebook Shows
Similarly, it’s time to stop random acts of content (one of my 10 Content Marketing Commandments for 2018). This is particularly true on Facebook. If our overlords at FB want conversation, the best way to achieve that is for the people likely to create that conversation to actually KNOW WHEN THE CONTENT IS COMING.
Think of your Facebook strategy like a TV network thinks about their schedule. Every Wednesday, they have the same shows. The shows do not change. Viewers know when to tune in, or at least set their DVRs. You need to do the same. Create one to three Facebook shows and replicate them every week at the same time.
7. Engage Your Community with Facebook Groups
Already, some of the most rewarding elements of Facebook are contained in Groups. Group-created content performs better in the news feed and is often delivered to members via email, depending upon how they have their notifications configured.
If you don’t have a Facebook Group for your best customers, prospective customers, employees, fans, or some other cohort, 2018 is the year to experiment with it. For business, Groups work in ways that the news feed simply does not.
8. Use Messenger Bots to Deliver Choice Content
Messenger and WhatsApp are still Facebook’s play to take over the person-to-person messaging space. Already, I bet you’re getting way more notes from your friends on Messenger than you were six months ago. Why? Because it breaks through the clutter of the inbox, and it’s easy to add multimedia.
Adoption isn’t universal yet, but it’s moving quickly. If you can develop a solid Facebook Messenger bot that can deliver solid content to your audience, the response rate is MUCH HIGHER than for email, and INFINITY HIGHER than for the news feed. You want people to see your stuff? Get them to subscribe to your bot.
Want to see how it works? Click here to subscribe to my bot, and I’ll send you cool stuff now and then.
9. Use the Mom Test
Remember that when you publish content on Facebook that does NOT succeed, it impacts the likelihood that the next piece of content will succeed. This means that the rich get richer, and the boring get forgotten. When in doubt, do NOT PRESS PUBLISH unless you’re fairly certain the content will indeed create conversation.
I use “The Mom Test” to help with this decision. I ask, “Would my Mom, who loves me unconditionally, engage with this content?” If the answer is “yes,” then at least you’re on the right track. If the answer is anything else, think very long and very hard before posting, because if your Mom doesn’t love your post, I’m almost positive that Zuckerberg and Co. won’t love it either.
Facebook not giving you the ability to send mediocre content to your customers for free isn’t the end of the world. In fact, they are probably saving businesses from their own worst instincts, in some cases. But all is not lost. You can still succeed on Facebook WITHOUT SPENDING A TON OF MONEY if you follow these nine antidotes.
If my team and I can help you think through these necessary shifts, let us know. Convince & Convert works with many of the world’s most interesting brands. What do we do? We’re personal trainers for digital marketing and word of mouth. If you want to shape up, holler.
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9 Antidotes to the Facebook Algorithm Squeeze
The Facebook algorithm is changing again, and it’s bad news for brands who want to show up in the news feed.
In a recent, inscrutable, Kremlin-esque press release, Mark Zuckerberg and team announced that they are changing the Facebook algorithm and will henceforth . . .
“. . . prioritize posts that spark conversations and meaningful interactions between people. To do this, we will predict which posts you might want to interact with your friends about, and show these posts higher in feed. These are posts that inspire back-and-forth discussion in the comments and posts that you might want to share and react to—whether that’s a post from a friend seeking advice, a friend asking for recommendations for a trip, or a news article or video prompting lots of discussion.”
In this release, they also acknowledge that organic reach among business pages will dwindle, and that “engagement bait” posts such as “click like if you want this puppy to live” will be algorithmically punished.
Reactions to this move were immediate among the social media cognoscenti, and ranged from full-blown “The sky is falling” mode to “So what?”
Now that everyone has engaged in their newsjacking (the Social Media Examiner BREAKING NEWS video got 273,000 views, and spawned a ton of traditional media opportunities for Mike Stelzner—well played!), let me tell you what all of this really means.
The Facebook Algorithm Separates the Wheat and the Chaff
First, this move should come as NO SURPRISE. Many people (including me) have been predicting this for years.
Remember this: Facebook is a public company. They have a fiduciary responsibility to maximize profits for their shareholders. They do not have a responsibility to maximize your profits. Of course, if they can further entice you to buy more ads my minimizing free exposure, they will do so eventually.
Facebook's responsibility is maximizing profits for shareholders, not maximizing YOUR profits. Click To Tweet
Further, it is also true that many company posts do not succeed on Facebook today. This is not because Facebook is evil and is trying to convince you to buy ads (although that’s somewhat accurate), but more so because a lot of business content on Facebook SUCKS. It’s a Yellow Pages ad masquerading as an organic social post. It DESERVES to fail. Facebook is just hammering the last nail in the coffin.
Ask yourself this: When was the last time you saw something on Facebook and said, “Wow! That’s great content from a business. I cannot believe it doesn’t have more engagement?” Rarely, if ever. The truth is that Facebook’s algorithm already does a pretty good job of separating the wheat from the chaff, at least among business content. Whether they can keep #FakeNews at bay is a different issue for a different post.
The Facebook Algorithm Change Doesn’t Mean Abandon Ship
Will this move make it harder and more expensive for businesses to succeed on Facebook? Probably. But it’s not as if you can just log off the platform, throw up your hands, and go home. There are two billion people using it. Don’t give up. You just need to get better, and get smarter.
Thus, here are the 9 Antidotes to the Facebook Algorithm Squeeze. None of these are “buy more ads.” Follow them, and you’ll very much still be able to succeed on Facebook, even as a business page.
1. Post Content That Solicits Thoughtful Responses
The key phrase in the press release is that Facebook is prioritizing posts that “spark conversations and meaningful interactions among people.” Given that this all has to be sorted out in a nanosecond, Facebook has to look for behavior that indicates “conversations and meaningful interactions.” What might that be? It’s not “likes” or “shares” or even “comments” per the release. While they don’t overtly describe the desired behavior, my bet is that they are looking for comments of a certain length, and replies to comments.
This is a “conversation” in social media, a threaded back and forth rather a passive clicking of a like button.
So, when you add content to Facebook, try to post about topics that have more than one opinion. Complex, non-obvious topics will work better than topics that everyone agrees upon.
2. Get Serious About User-Generated Content (UGC)
Right in the release, Facebook admits that posts from real people will take priority over posts from brands. This has been the case for a while but will become even more acute. The more you can encourage your actual customers to post on their personal page (and mention your business), the more likely you are to reach a decent audience.
This is the Facebook version of prioritizing consumer-driven word of mouth.
3. Get Serious About Employee-Generated Content (EGC)
Similarly, most of your team members have a personal Facebook account. They will likely have a better chance at Facebook engagement than will your company account.
This will be a boon for employee advocacy software programs (I am an investor in a great one, Trap.It) as companies try to encourage their team to carry the messaging water on behalf of the organization.
4. Post How-To and Youtility Content
Facebook says they will de-prioritize viral videos and other content that is passively consumed on the platform. However, they will give extra credit via the Facebook algorithm to content that attracts conversation. Think about how you can post how-to videos, video FAQs, and other interactions that encourage viewers to ask questions.
Using Facebook for customer service and customer support and showing off interesting and innovative product use cases, etc. could be very successful in this new algorithm environment.
5. Use Live Video
Reading between the lines, it sounds like Facebook is going to push recorded video down the priority list a little, in favor of live video. This is because live video is often more urgent and important, but mostly because it routinely generates more conversation. In the press release, Facebook says live video gets SIX TIMES more interactions than regular videos.
If you’re using video on Facebook, it’s time to ask yourself why that video isn’t live. Do you lose some production polish? Possibly. But if the Facebook algorithm is going to push live video up, and recorded video down, it’s absolutely worth trying to make it work live.
6. Create Facebook Shows
Similarly, it’s time to stop random acts of content (one of my 10 Content Marketing Commandments for 2018). This is particularly true on Facebook. If our overlords at FB want conversation, the best way to achieve that is for the people likely to create that conversation to actually KNOW WHEN THE CONTENT IS COMING.
Think of your Facebook strategy like a TV network thinks about their schedule. Every Wednesday, they have the same shows. The shows do not change. Viewers know when to tune in, or at least set their DVRs. You need to do the same. Create one to three Facebook shows and replicate them every week at the same time.
7. Engage Your Community with Facebook Groups
Already, some of the most rewarding elements of Facebook are contained in Groups. Group-created content performs better in the news feed and is often delivered to members via email, depending upon how they have their notifications configured.
If you don’t have a Facebook Group for your best customers, prospective customers, employees, fans, or some other cohort, 2018 is the year to experiment with it. For business, Groups work in ways that the news feed simply does not.
8. Use Messenger Bots to Deliver Choice Content
Messenger and WhatsApp are still Facebook’s play to take over the person-to-person messaging space. Already, I bet you’re getting way more notes from your friends on Messenger than you were six months ago. Why? Because it breaks through the clutter of the inbox, and it’s easy to add multimedia.
Adoption isn’t universal yet, but it’s moving quickly. If you can develop a solid Facebook Messenger bot that can deliver solid content to your audience, the response rate is MUCH HIGHER than for email, and INFINITY HIGHER than for the news feed. You want people to see your stuff? Get them to subscribe to your bot.
Want to see how it works? Click here to subscribe to my bot, and I’ll send you cool stuff now and then.
9. Use the Mom Test
Remember that when you publish content on Facebook that does NOT succeed, it impacts the likelihood that the next piece of content will succeed. This means that the rich get richer, and the boring get forgotten. When in doubt, do NOT PRESS PUBLISH unless you’re fairly certain the content will indeed create conversation.
I use “The Mom Test” to help with this decision. I ask, “Would my Mom, who loves me unconditionally, engage with this content?” If the answer is “yes,” then at least you’re on the right track. If the answer is anything else, think very long and very hard before posting, because if your Mom doesn’t love your post, I’m almost positive that Zuckerberg and Co. won’t love it either.
Facebook not giving you the ability to send mediocre content to your customers for free isn’t the end of the world. In fact, they are probably saving businesses from their own worst instincts, in some cases. But all is not lost. You can still succeed on Facebook WITHOUT SPENDING A TON OF MONEY if you follow these nine antidotes.
If my team and I can help you think through these necessary shifts, let us know. Convince & Convert works with many of the world’s most interesting brands. What do we do? We’re personal trainers for digital marketing and word of mouth. If you want to shape up, holler.
http://ift.tt/2mH1120
0 notes
Text
9 Antidotes to the Facebook Algorithm Squeeze
The Facebook algorithm is changing again, and it’s bad news for brands who want to show up in the news feed.
In a recent, inscrutable, Kremlin-esque press release, Mark Zuckerberg and team announced that they are changing the Facebook algorithm and will henceforth . . .
“. . . prioritize posts that spark conversations and meaningful interactions between people. To do this, we will predict which posts you might want to interact with your friends about, and show these posts higher in feed. These are posts that inspire back-and-forth discussion in the comments and posts that you might want to share and react to—whether that’s a post from a friend seeking advice, a friend asking for recommendations for a trip, or a news article or video prompting lots of discussion.”
In this release, they also acknowledge that organic reach among business pages will dwindle, and that “engagement bait” posts such as “click like if you want this puppy to live” will be algorithmically punished.
Reactions to this move were immediate among the social media cognoscenti, and ranged from full-blown “The sky is falling” mode to “So what?”
Now that everyone has engaged in their newsjacking (the Social Media Examiner BREAKING NEWS video got 273,000 views, and spawned a ton of traditional media opportunities for Mike Stelzner—well played!), let me tell you what all of this really means.
The Facebook Algorithm Separates the Wheat and the Chaff
First, this move should come as NO SURPRISE. Many people (including me) have been predicting this for years.
Remember this: Facebook is a public company. They have a fiduciary responsibility to maximize profits for their shareholders. They do not have a responsibility to maximize your profits. Of course, if they can further entice you to buy more ads my minimizing free exposure, they will do so eventually.
Facebook's responsibility is maximizing profits for shareholders, not maximizing YOUR profits. Click To Tweet
Further, it is also true that many company posts do not succeed on Facebook today. This is not because Facebook is evil and is trying to convince you to buy ads (although that’s somewhat accurate), but more so because a lot of business content on Facebook SUCKS. It’s a Yellow Pages ad masquerading as an organic social post. It DESERVES to fail. Facebook is just hammering the last nail in the coffin.
Ask yourself this: When was the last time you saw something on Facebook and said, “Wow! That’s great content from a business. I cannot believe it doesn’t have more engagement?” Rarely, if ever. The truth is that Facebook’s algorithm already does a pretty good job of separating the wheat from the chaff, at least among business content. Whether they can keep #FakeNews at bay is a different issue for a different post.
The Facebook Algorithm Change Doesn’t Mean Abandon Ship
Will this move make it harder and more expensive for businesses to succeed on Facebook? Probably. But it’s not as if you can just log off the platform, throw up your hands, and go home. There are two billion people using it. Don’t give up. You just need to get better, and get smarter.
Thus, here are the 9 Antidotes to the Facebook Algorithm Squeeze. None of these are “buy more ads.” Follow them, and you’ll very much still be able to succeed on Facebook, even as a business page.
1. Post Content That Solicits Thoughtful Responses
The key phrase in the press release is that Facebook is prioritizing posts that “spark conversations and meaningful interactions among people.” Given that this all has to be sorted out in a nanosecond, Facebook has to look for behavior that indicates “conversations and meaningful interactions.” What might that be? It’s not “likes” or “shares” or even “comments” per the release. While they don’t overtly describe the desired behavior, my bet is that they are looking for comments of a certain length, and replies to comments.
This is a “conversation” in social media, a threaded back and forth rather a passive clicking of a like button.
So, when you add content to Facebook, try to post about topics that have more than one opinion. Complex, non-obvious topics will work better than topics that everyone agrees upon.
2. Get Serious About User-Generated Content (UGC)
Right in the release, Facebook admits that posts from real people will take priority over posts from brands. This has been the case for a while but will become even more acute. The more you can encourage your actual customers to post on their personal page (and mention your business), the more likely you are to reach a decent audience.
This is the Facebook version of prioritizing consumer-driven word of mouth.
3. Get Serious About Employee-Generated Content (EGC)
Similarly, most of your team members have a personal Facebook account. They will likely have a better chance at Facebook engagement than will your company account.
This will be a boon for employee advocacy software programs (I am an investor in a great one, Trap.It) as companies try to encourage their team to carry the messaging water on behalf of the organization.
4. Post How-To and Youtility Content
Facebook says they will de-prioritize viral videos and other content that is passively consumed on the platform. However, they will give extra credit via the Facebook algorithm to content that attracts conversation. Think about how you can post how-to videos, video FAQs, and other interactions that encourage viewers to ask questions.
Using Facebook for customer service and customer support and showing off interesting and innovative product use cases, etc. could be very successful in this new algorithm environment.
5. Use Live Video
Reading between the lines, it sounds like Facebook is going to push recorded video down the priority list a little, in favor of live video. This is because live video is often more urgent and important, but mostly because it routinely generates more conversation. In the press release, Facebook says live video gets SIX TIMES more interactions than regular videos.
If you’re using video on Facebook, it’s time to ask yourself why that video isn’t live. Do you lose some production polish? Possibly. But if the Facebook algorithm is going to push live video up, and recorded video down, it’s absolutely worth trying to make it work live.
6. Create Facebook Shows
Similarly, it’s time to stop random acts of content (one of my 10 Content Marketing Commandments for 2018). This is particularly true on Facebook. If our overlords at FB want conversation, the best way to achieve that is for the people likely to create that conversation to actually KNOW WHEN THE CONTENT IS COMING.
Think of your Facebook strategy like a TV network thinks about their schedule. Every Wednesday, they have the same shows. The shows do not change. Viewers know when to tune in, or at least set their DVRs. You need to do the same. Create one to three Facebook shows and replicate them every week at the same time.
7. Engage Your Community with Facebook Groups
Already, some of the most rewarding elements of Facebook are contained in Groups. Group-created content performs better in the news feed and is often delivered to members via email, depending upon how they have their notifications configured.
If you don’t have a Facebook Group for your best customers, prospective customers, employees, fans, or some other cohort, 2018 is the year to experiment with it. For business, Groups work in ways that the news feed simply does not.
8. Use Messenger Bots to Deliver Choice Content
Messenger and WhatsApp are still Facebook’s play to take over the person-to-person messaging space. Already, I bet you’re getting way more notes from your friends on Messenger than you were six months ago. Why? Because it breaks through the clutter of the inbox, and it’s easy to add multimedia.
Adoption isn’t universal yet, but it’s moving quickly. If you can develop a solid Facebook Messenger bot that can deliver solid content to your audience, the response rate is MUCH HIGHER than for email, and INFINITY HIGHER than for the news feed. You want people to see your stuff? Get them to subscribe to your bot.
Want to see how it works? Click here to subscribe to my bot, and I’ll send you cool stuff now and then.
9. Use the Mom Test
Remember that when you publish content on Facebook that does NOT succeed, it impacts the likelihood that the next piece of content will succeed. This means that the rich get richer, and the boring get forgotten. When in doubt, do NOT PRESS PUBLISH unless you’re fairly certain the content will indeed create conversation.
I use “The Mom Test” to help with this decision. I ask, “Would my Mom, who loves me unconditionally, engage with this content?” If the answer is “yes,” then at least you’re on the right track. If the answer is anything else, think very long and very hard before posting, because if your Mom doesn’t love your post, I’m almost positive that Zuckerberg and Co. won’t love it either.
Facebook not giving you the ability to send mediocre content to your customers for free isn’t the end of the world. In fact, they are probably saving businesses from their own worst instincts, in some cases. But all is not lost. You can still succeed on Facebook WITHOUT SPENDING A TON OF MONEY if you follow these nine antidotes.
If my team and I can help you think through these necessary shifts, let us know. Convince & Convert works with many of the world’s most interesting brands. What do we do? We’re personal trainers for digital marketing and word of mouth. If you want to shape up, holler.
http://ift.tt/2mH1120
0 notes
Text
9 Antidotes to the Facebook Algorithm Squeeze
The Facebook algorithm is changing again, and it’s bad news for brands who want to show up in the news feed.
In a recent, inscrutable, Kremlin-esque press release, Mark Zuckerberg and team announced that they are changing the Facebook algorithm and will henceforth . . .
“. . . prioritize posts that spark conversations and meaningful interactions between people. To do this, we will predict which posts you might want to interact with your friends about, and show these posts higher in feed. These are posts that inspire back-and-forth discussion in the comments and posts that you might want to share and react to—whether that’s a post from a friend seeking advice, a friend asking for recommendations for a trip, or a news article or video prompting lots of discussion.”
In this release, they also acknowledge that organic reach among business pages will dwindle, and that “engagement bait” posts such as “click like if you want this puppy to live” will be algorithmically punished.
Reactions to this move were immediate among the social media cognoscenti, and ranged from full-blown “The sky is falling” mode to “So what?”
Now that everyone has engaged in their newsjacking (the Social Media Examiner BREAKING NEWS video got 273,000 views, and spawned a ton of traditional media opportunities for Mike Stelzner—well played!), let me tell you what all of this really means.
The Facebook Algorithm Separates the Wheat and the Chaff
First, this move should come as NO SURPRISE. Many people (including me) have been predicting this for years.
Remember this: Facebook is a public company. They have a fiduciary responsibility to maximize profits for their shareholders. They do not have a responsibility to maximize your profits. Of course, if they can further entice you to buy more ads my minimizing free exposure, they will do so eventually.
Facebook's responsibility is maximizing profits for shareholders, not maximizing YOUR profits. Click To Tweet
Further, it is also true that many company posts do not succeed on Facebook today. This is not because Facebook is evil and is trying to convince you to buy ads (although that’s somewhat accurate), but more so because a lot of business content on Facebook SUCKS. It’s a Yellow Pages ad masquerading as an organic social post. It DESERVES to fail. Facebook is just hammering the last nail in the coffin.
Ask yourself this: When was the last time you saw something on Facebook and said, “Wow! That’s great content from a business. I cannot believe it doesn’t have more engagement?” Rarely, if ever. The truth is that Facebook’s algorithm already does a pretty good job of separating the wheat from the chaff, at least among business content. Whether they can keep #FakeNews at bay is a different issue for a different post.
The Facebook Algorithm Change Doesn’t Mean Abandon Ship
Will this move make it harder and more expensive for businesses to succeed on Facebook? Probably. But it’s not as if you can just log off the platform, throw up your hands, and go home. There are two billion people using it. Don’t give up. You just need to get better, and get smarter.
Thus, here are the 9 Antidotes to the Facebook Algorithm Squeeze. None of these are “buy more ads.” Follow them, and you’ll very much still be able to succeed on Facebook, even as a business page.
1. Post Content That Solicits Thoughtful Responses
The key phrase in the press release is that Facebook is prioritizing posts that “spark conversations and meaningful interactions among people.” Given that this all has to be sorted out in a nanosecond, Facebook has to look for behavior that indicates “conversations and meaningful interactions.” What might that be? It’s not “likes” or “shares” or even “comments” per the release. While they don’t overtly describe the desired behavior, my bet is that they are looking for comments of a certain length, and replies to comments.
This is a “conversation” in social media, a threaded back and forth rather a passive clicking of a like button.
So, when you add content to Facebook, try to post about topics that have more than one opinion. Complex, non-obvious topics will work better than topics that everyone agrees upon.
2. Get Serious About User-Generated Content (UGC)
Right in the release, Facebook admits that posts from real people will take priority over posts from brands. This has been the case for a while but will become even more acute. The more you can encourage your actual customers to post on their personal page (and mention your business), the more likely you are to reach a decent audience.
This is the Facebook version of prioritizing consumer-driven word of mouth.
3. Get Serious About Employee-Generated Content (EGC)
Similarly, most of your team members have a personal Facebook account. They will likely have a better chance at Facebook engagement than will your company account.
This will be a boon for employee advocacy software programs (I am an investor in a great one, Trap.It) as companies try to encourage their team to carry the messaging water on behalf of the organization.
4. Post How-To and Youtility Content
Facebook says they will de-prioritize viral videos and other content that is passively consumed on the platform. However, they will give extra credit via the Facebook algorithm to content that attracts conversation. Think about how you can post how-to videos, video FAQs, and other interactions that encourage viewers to ask questions.
Using Facebook for customer service and customer support and showing off interesting and innovative product use cases, etc. could be very successful in this new algorithm environment.
5. Use Live Video
Reading between the lines, it sounds like Facebook is going to push recorded video down the priority list a little, in favor of live video. This is because live video is often more urgent and important, but mostly because it routinely generates more conversation. In the press release, Facebook says live video gets SIX TIMES more interactions than regular videos.
If you’re using video on Facebook, it’s time to ask yourself why that video isn’t live. Do you lose some production polish? Possibly. But if the Facebook algorithm is going to push live video up, and recorded video down, it’s absolutely worth trying to make it work live.
6. Create Facebook Shows
Similarly, it’s time to stop random acts of content (one of my 10 Content Marketing Commandments for 2018). This is particularly true on Facebook. If our overlords at FB want conversation, the best way to achieve that is for the people likely to create that conversation to actually KNOW WHEN THE CONTENT IS COMING.
Think of your Facebook strategy like a TV network thinks about their schedule. Every Wednesday, they have the same shows. The shows do not change. Viewers know when to tune in, or at least set their DVRs. You need to do the same. Create one to three Facebook shows and replicate them every week at the same time.
7. Engage Your Community with Facebook Groups
Already, some of the most rewarding elements of Facebook are contained in Groups. Group-created content performs better in the news feed and is often delivered to members via email, depending upon how they have their notifications configured.
If you don’t have a Facebook Group for your best customers, prospective customers, employees, fans, or some other cohort, 2018 is the year to experiment with it. For business, Groups work in ways that the news feed simply does not.
8. Use Messenger Bots to Deliver Choice Content
Messenger and WhatsApp are still Facebook’s play to take over the person-to-person messaging space. Already, I bet you’re getting way more notes from your friends on Messenger than you were six months ago. Why? Because it breaks through the clutter of the inbox, and it’s easy to add multimedia.
Adoption isn’t universal yet, but it’s moving quickly. If you can develop a solid Facebook Messenger bot that can deliver solid content to your audience, the response rate is MUCH HIGHER than for email, and INFINITY HIGHER than for the news feed. You want people to see your stuff? Get them to subscribe to your bot.
Want to see how it works? Click here to subscribe to my bot, and I’ll send you cool stuff now and then.
9. Use the Mom Test
Remember that when you publish content on Facebook that does NOT succeed, it impacts the likelihood that the next piece of content will succeed. This means that the rich get richer, and the boring get forgotten. When in doubt, do NOT PRESS PUBLISH unless you’re fairly certain the content will indeed create conversation.
I use “The Mom Test” to help with this decision. I ask, “Would my Mom, who loves me unconditionally, engage with this content?” If the answer is “yes,” then at least you’re on the right track. If the answer is anything else, think very long and very hard before posting, because if your Mom doesn’t love your post, I’m almost positive that Zuckerberg and Co. won’t love it either.
Facebook not giving you the ability to send mediocre content to your customers for free isn’t the end of the world. In fact, they are probably saving businesses from their own worst instincts, in some cases. But all is not lost. You can still succeed on Facebook WITHOUT SPENDING A TON OF MONEY if you follow these nine antidotes.
If my team and I can help you think through these necessary shifts, let us know. Convince & Convert works with many of the world’s most interesting brands. What do we do? We’re personal trainers for digital marketing and word of mouth. If you want to shape up, holler.
http://ift.tt/2mH1120
0 notes
Text
9 Antidotes to the Facebook Algorithm Squeeze
The Facebook algorithm is changing again, and it’s bad news for brands who want to show up in the news feed.
In a recent, inscrutable, Kremlin-esque press release, Mark Zuckerberg and team announced that they are changing the Facebook algorithm and will henceforth . . .
“. . . prioritize posts that spark conversations and meaningful interactions between people. To do this, we will predict which posts you might want to interact with your friends about, and show these posts higher in feed. These are posts that inspire back-and-forth discussion in the comments and posts that you might want to share and react to—whether that’s a post from a friend seeking advice, a friend asking for recommendations for a trip, or a news article or video prompting lots of discussion.”
In this release, they also acknowledge that organic reach among business pages will dwindle, and that “engagement bait” posts such as “click like if you want this puppy to live” will be algorithmically punished.
Reactions to this move were immediate among the social media cognoscenti, and ranged from full-blown “The sky is falling” mode to “So what?”
Now that everyone has engaged in their newsjacking (the Social Media Examiner BREAKING NEWS video got 273,000 views, and spawned a ton of traditional media opportunities for Mike Stelzner—well played!), let me tell you what all of this really means.
The Facebook Algorithm Separates the Wheat and the Chaff
First, this move should come as NO SURPRISE. Many people (including me) have been predicting this for years.
Remember this: Facebook is a public company. They have a fiduciary responsibility to maximize profits for their shareholders. They do not have a responsibility to maximize your profits. Of course, if they can further entice you to buy more ads my minimizing free exposure, they will do so eventually.
Facebook's responsibility is maximizing profits for shareholders, not maximizing YOUR profits. Click To Tweet
Further, it is also true that many company posts do not succeed on Facebook today. This is not because Facebook is evil and is trying to convince you to buy ads (although that’s somewhat accurate), but more so because a lot of business content on Facebook SUCKS. It’s a Yellow Pages ad masquerading as an organic social post. It DESERVES to fail. Facebook is just hammering the last nail in the coffin.
Ask yourself this: When was the last time you saw something on Facebook and said, “Wow! That’s great content from a business. I cannot believe it doesn’t have more engagement?” Rarely, if ever. The truth is that Facebook’s algorithm already does a pretty good job of separating the wheat from the chaff, at least among business content. Whether they can keep #FakeNews at bay is a different issue for a different post.
The Facebook Algorithm Change Doesn’t Mean Abandon Ship
Will this move make it harder and more expensive for businesses to succeed on Facebook? Probably. But it’s not as if you can just log off the platform, throw up your hands, and go home. There are two billion people using it. Don’t give up. You just need to get better, and get smarter.
Thus, here are the 9 Antidotes to the Facebook Algorithm Squeeze. None of these are “buy more ads.” Follow them, and you’ll very much still be able to succeed on Facebook, even as a business page.
1. Post Content That Solicits Thoughtful Responses
The key phrase in the press release is that Facebook is prioritizing posts that “spark conversations and meaningful interactions among people.” Given that this all has to be sorted out in a nanosecond, Facebook has to look for behavior that indicates “conversations and meaningful interactions.” What might that be? It’s not “likes” or “shares” or even “comments” per the release. While they don’t overtly describe the desired behavior, my bet is that they are looking for comments of a certain length, and replies to comments.
This is a “conversation” in social media, a threaded back and forth rather a passive clicking of a like button.
So, when you add content to Facebook, try to post about topics that have more than one opinion. Complex, non-obvious topics will work better than topics that everyone agrees upon.
2. Get Serious About User-Generated Content (UGC)
Right in the release, Facebook admits that posts from real people will take priority over posts from brands. This has been the case for a while but will become even more acute. The more you can encourage your actual customers to post on their personal page (and mention your business), the more likely you are to reach a decent audience.
This is the Facebook version of prioritizing consumer-driven word of mouth.
3. Get Serious About Employee-Generated Content (EGC)
Similarly, most of your team members have a personal Facebook account. They will likely have a better chance at Facebook engagement than will your company account.
This will be a boon for employee advocacy software programs (I am an investor in a great one, Trap.It) as companies try to encourage their team to carry the messaging water on behalf of the organization.
4. Post How-To and Youtility Content
Facebook says they will de-prioritize viral videos and other content that is passively consumed on the platform. However, they will give extra credit via the Facebook algorithm to content that attracts conversation. Think about how you can post how-to videos, video FAQs, and other interactions that encourage viewers to ask questions.
Using Facebook for customer service and customer support and showing off interesting and innovative product use cases, etc. could be very successful in this new algorithm environment.
5. Use Live Video
Reading between the lines, it sounds like Facebook is going to push recorded video down the priority list a little, in favor of live video. This is because live video is often more urgent and important, but mostly because it routinely generates more conversation. In the press release, Facebook says live video gets SIX TIMES more interactions than regular videos.
If you’re using video on Facebook, it’s time to ask yourself why that video isn’t live. Do you lose some production polish? Possibly. But if the Facebook algorithm is going to push live video up, and recorded video down, it’s absolutely worth trying to make it work live.
6. Create Facebook Shows
Similarly, it’s time to stop random acts of content (one of my 10 Content Marketing Commandments for 2018). This is particularly true on Facebook. If our overlords at FB want conversation, the best way to achieve that is for the people likely to create that conversation to actually KNOW WHEN THE CONTENT IS COMING.
Think of your Facebook strategy like a TV network thinks about their schedule. Every Wednesday, they have the same shows. The shows do not change. Viewers know when to tune in, or at least set their DVRs. You need to do the same. Create one to three Facebook shows and replicate them every week at the same time.
7. Engage Your Community with Facebook Groups
Already, some of the most rewarding elements of Facebook are contained in Groups. Group-created content performs better in the news feed and is often delivered to members via email, depending upon how they have their notifications configured.
If you don’t have a Facebook Group for your best customers, prospective customers, employees, fans, or some other cohort, 2018 is the year to experiment with it. For business, Groups work in ways that the news feed simply does not.
8. Use Messenger Bots to Deliver Choice Content
Messenger and WhatsApp are still Facebook’s play to take over the person-to-person messaging space. Already, I bet you’re getting way more notes from your friends on Messenger than you were six months ago. Why? Because it breaks through the clutter of the inbox, and it’s easy to add multimedia.
Adoption isn’t universal yet, but it’s moving quickly. If you can develop a solid Facebook Messenger bot that can deliver solid content to your audience, the response rate is MUCH HIGHER than for email, and INFINITY HIGHER than for the news feed. You want people to see your stuff? Get them to subscribe to your bot.
Want to see how it works? Click here to subscribe to my bot, and I’ll send you cool stuff now and then.
9. Use the Mom Test
Remember that when you publish content on Facebook that does NOT succeed, it impacts the likelihood that the next piece of content will succeed. This means that the rich get richer, and the boring get forgotten. When in doubt, do NOT PRESS PUBLISH unless you’re fairly certain the content will indeed create conversation.
I use “The Mom Test” to help with this decision. I ask, “Would my Mom, who loves me unconditionally, engage with this content?” If the answer is “yes,” then at least you’re on the right track. If the answer is anything else, think very long and very hard before posting, because if your Mom doesn’t love your post, I’m almost positive that Zuckerberg and Co. won’t love it either.
Facebook not giving you the ability to send mediocre content to your customers for free isn’t the end of the world. In fact, they are probably saving businesses from their own worst instincts, in some cases. But all is not lost. You can still succeed on Facebook WITHOUT SPENDING A TON OF MONEY if you follow these nine antidotes.
If my team and I can help you think through these necessary shifts, let us know. Convince & Convert works with many of the world’s most interesting brands. What do we do? We’re personal trainers for digital marketing and word of mouth. If you want to shape up, holler.
http://ift.tt/2mH1120
0 notes
Text
9 Antidotes to the Facebook Algorithm Squeeze
The Facebook algorithm is changing again, and it’s bad news for brands who want to show up in the news feed.
In a recent, inscrutable, Kremlin-esque press release, Mark Zuckerberg and team announced that they are changing the Facebook algorithm and will henceforth . . .
“. . . prioritize posts that spark conversations and meaningful interactions between people. To do this, we will predict which posts you might want to interact with your friends about, and show these posts higher in feed. These are posts that inspire back-and-forth discussion in the comments and posts that you might want to share and react to—whether that’s a post from a friend seeking advice, a friend asking for recommendations for a trip, or a news article or video prompting lots of discussion.”
In this release, they also acknowledge that organic reach among business pages will dwindle, and that “engagement bait” posts such as “click like if you want this puppy to live” will be algorithmically punished.
Reactions to this move were immediate among the social media cognoscenti, and ranged from full-blown “The sky is falling” mode to “So what?”
Now that everyone has engaged in their newsjacking (the Social Media Examiner BREAKING NEWS video got 273,000 views, and spawned a ton of traditional media opportunities for Mike Stelzner—well played!), let me tell you what all of this really means.
The Facebook Algorithm Separates the Wheat and the Chaff
First, this move should come as NO SURPRISE. Many people (including me) have been predicting this for years.
Remember this: Facebook is a public company. They have a fiduciary responsibility to maximize profits for their shareholders. They do not have a responsibility to maximize your profits. Of course, if they can further entice you to buy more ads my minimizing free exposure, they will do so eventually.
Facebook's responsibility is maximizing profits for shareholders, not maximizing YOUR profits. Click To Tweet
Further, it is also true that many company posts do not succeed on Facebook today. This is not because Facebook is evil and is trying to convince you to buy ads (although that’s somewhat accurate), but more so because a lot of business content on Facebook SUCKS. It’s a Yellow Pages ad masquerading as an organic social post. It DESERVES to fail. Facebook is just hammering the last nail in the coffin.
Ask yourself this: When was the last time you saw something on Facebook and said, “Wow! That’s great content from a business. I cannot believe it doesn’t have more engagement?” Rarely, if ever. The truth is that Facebook’s algorithm already does a pretty good job of separating the wheat from the chaff, at least among business content. Whether they can keep #FakeNews at bay is a different issue for a different post.
The Facebook Algorithm Change Doesn’t Mean Abandon Ship
Will this move make it harder and more expensive for businesses to succeed on Facebook? Probably. But it’s not as if you can just log off the platform, throw up your hands, and go home. There are two billion people using it. Don’t give up. You just need to get better, and get smarter.
Thus, here are the 9 Antidotes to the Facebook Algorithm Squeeze. None of these are “buy more ads.” Follow them, and you’ll very much still be able to succeed on Facebook, even as a business page.
1. Post Content That Solicits Thoughtful Responses
The key phrase in the press release is that Facebook is prioritizing posts that “spark conversations and meaningful interactions among people.” Given that this all has to be sorted out in a nanosecond, Facebook has to look for behavior that indicates “conversations and meaningful interactions.” What might that be? It’s not “likes” or “shares” or even “comments” per the release. While they don’t overtly describe the desired behavior, my bet is that they are looking for comments of a certain length, and replies to comments.
This is a “conversation” in social media, a threaded back and forth rather a passive clicking of a like button.
So, when you add content to Facebook, try to post about topics that have more than one opinion. Complex, non-obvious topics will work better than topics that everyone agrees upon.
2. Get Serious About User-Generated Content (UGC)
Right in the release, Facebook admits that posts from real people will take priority over posts from brands. This has been the case for a while but will become even more acute. The more you can encourage your actual customers to post on their personal page (and mention your business), the more likely you are to reach a decent audience.
This is the Facebook version of prioritizing consumer-driven word of mouth.
3. Get Serious About Employee-Generated Content (EGC)
Similarly, most of your team members have a personal Facebook account. They will likely have a better chance at Facebook engagement than will your company account.
This will be a boon for employee advocacy software programs (I am an investor in a great one, Trap.It) as companies try to encourage their team to carry the messaging water on behalf of the organization.
4. Post How-To and Youtility Content
Facebook says they will de-prioritize viral videos and other content that is passively consumed on the platform. However, they will give extra credit via the Facebook algorithm to content that attracts conversation. Think about how you can post how-to videos, video FAQs, and other interactions that encourage viewers to ask questions.
Using Facebook for customer service and customer support and showing off interesting and innovative product use cases, etc. could be very successful in this new algorithm environment.
5. Use Live Video
Reading between the lines, it sounds like Facebook is going to push recorded video down the priority list a little, in favor of live video. This is because live video is often more urgent and important, but mostly because it routinely generates more conversation. In the press release, Facebook says live video gets SIX TIMES more interactions than regular videos.
If you’re using video on Facebook, it’s time to ask yourself why that video isn’t live. Do you lose some production polish? Possibly. But if the Facebook algorithm is going to push live video up, and recorded video down, it’s absolutely worth trying to make it work live.
6. Create Facebook Shows
Similarly, it’s time to stop random acts of content (one of my 10 Content Marketing Commandments for 2018). This is particularly true on Facebook. If our overlords at FB want conversation, the best way to achieve that is for the people likely to create that conversation to actually KNOW WHEN THE CONTENT IS COMING.
Think of your Facebook strategy like a TV network thinks about their schedule. Every Wednesday, they have the same shows. The shows do not change. Viewers know when to tune in, or at least set their DVRs. You need to do the same. Create one to three Facebook shows and replicate them every week at the same time.
7. Engage Your Community with Facebook Groups
Already, some of the most rewarding elements of Facebook are contained in Groups. Group-created content performs better in the news feed and is often delivered to members via email, depending upon how they have their notifications configured.
If you don’t have a Facebook Group for your best customers, prospective customers, employees, fans, or some other cohort, 2018 is the year to experiment with it. For business, Groups work in ways that the news feed simply does not.
8. Use Messenger Bots to Deliver Choice Content
Messenger and WhatsApp are still Facebook’s play to take over the person-to-person messaging space. Already, I bet you’re getting way more notes from your friends on Messenger than you were six months ago. Why? Because it breaks through the clutter of the inbox, and it’s easy to add multimedia.
Adoption isn’t universal yet, but it’s moving quickly. If you can develop a solid Facebook Messenger bot that can deliver solid content to your audience, the response rate is MUCH HIGHER than for email, and INFINITY HIGHER than for the news feed. You want people to see your stuff? Get them to subscribe to your bot.
Want to see how it works? Click here to subscribe to my bot, and I’ll send you cool stuff now and then.
9. Use the Mom Test
Remember that when you publish content on Facebook that does NOT succeed, it impacts the likelihood that the next piece of content will succeed. This means that the rich get richer, and the boring get forgotten. When in doubt, do NOT PRESS PUBLISH unless you’re fairly certain the content will indeed create conversation.
I use “The Mom Test” to help with this decision. I ask, “Would my Mom, who loves me unconditionally, engage with this content?” If the answer is “yes,” then at least you’re on the right track. If the answer is anything else, think very long and very hard before posting, because if your Mom doesn’t love your post, I’m almost positive that Zuckerberg and Co. won’t love it either.
Facebook not giving you the ability to send mediocre content to your customers for free isn’t the end of the world. In fact, they are probably saving businesses from their own worst instincts, in some cases. But all is not lost. You can still succeed on Facebook WITHOUT SPENDING A TON OF MONEY if you follow these nine antidotes.
If my team and I can help you think through these necessary shifts, let us know. Convince & Convert works with many of the world’s most interesting brands. What do we do? We’re personal trainers for digital marketing and word of mouth. If you want to shape up, holler.
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