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strawberry--bride · 3 years ago

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DIABOLIK LOVERS Haunted Dark Bridal ー Sharon’s Route [MANIAC 01]

Location: Sakamaki Manor ;; Bathroom

Sharon: Haah...It’s one of those days again, huh?

*Rustle*

( I suppose it’s due to the recent rise in humidity, but my hair hasn’t been working with me. )

( It looks like bomb exploded in there... )

She grabs her brush.

Sharon: I better try to fix this before we have to leave to school.

*THUD*

Sharon: ...!!

( W-What was that? It came from the hallway, right...? )

She opens the door slighty, taking a peek outside.

Sharon: ( Ah. It’s the triplets... )

Location: Sakamaki Manor ;; Hallway

Laito: Eeeeh~? No need to get so upset, baby bro. I’d say you look quite cute.

Kanato: Exactly. ...Like a soft, fluffy cloud.

Ayato: Pfftー! More like he put his finger inside a socket! Hahaha!

Subaru: SHUT THE FUCK UP!

Subaru stomps towards the bathroom.

Location: Sakamaki Manor ;; Bathroom

Sharon: ...!!

( O-Oh no! He’s coming this way! I better hide! )

She gets behind the shower curtain.

*Rustle rustle*

Subaru: ...Those jerks! They’re catchin’ these hands after I’m done fixin’ my hair!

He slams the door shut.

*Thud*

Sharon: ( Uu...He’s enraged. I wonder what has gotten him so upset...? )

Subaru: Do they think I did this on purpose or somethin’...!?

God, I hate summer...

Sharon: ( Huh...? Could it be...? )

She quietly moves the curtain a little to the side, trying to catch a glimpse of Subaru by the mirror.

Sharon: ...Ah!

Subaru: Haah...?

Subaru looks to the side as they lock eyes.

Sharon: ( ーー !! )

( Shoot! I accidentally let my voice slip! )

...Ahaha...G-Good morning~!

Subaru: ...You!?

The fuck you doin’ in there!? ...Are you takin’ after Shuu and takin’ showers while fully clothed now!?

Sharon: N-No...! Let me explain!

( Uu...Now that he saw me, I better be honest. )

*TIMESKIP*

Sharon: ーー And that brings us to the present.

Subaru: ...

Sharon: ...So. Bad hair day, huh?

Subaru: Fuck off!

Sharon: Same here.

Subaru: ...Oh. Now that you mention it, you really look like shit today.

Sharon: ( Uu...Somehow hearing it from someone else’s mouth makes it hurt twice as much. )

Subaru: Pft.

Sharon: Eh?

Subaru: Haha...It kinda looks like a bomb exploded in there.

Sharon: ( Ah. I thought the exact same thing earlier. )

( Howeverーー )

( This might be the first time I’ve seen Subaru-kun smile like that... )

Hehe~ Right?

A-Anyway! I think I can fix this! Yours doesn’t look half as bad either. Why don’t you sit down and let me handle it?

Subaru: ...Hah? I-It’s fine! I can do it by myself!

Sharon: Tut-tut. I’m not taking no as an answer right now. Come on.

She forces him to take a seat in front of the mirror.

*Rustle*

Subaru: O-Oiー!

Sharon: Let’s brush it first to get rid of the knots. Then we’ll try and do something about the frizziness.

She grabs a brush and starts combing his hair.

*Rustle rustle*

Subaru: ...

Sharon: Tell me if it hurts, okay?

Subaru: ...’s fine! I’m no crybaー Ow! Oi! Be careful!

Sharon: Whoops! S-Sorry. I’ll be extra gentle.

Subaru: Che...

*Rustle*

Sharon: ( Fufu~ Despite his complaints, he’s actually letting me fix his hair. )

*TIMESKIP*

Sharon: All done!

Subaru: ...

Sharon: What do you think?

Subaru: Hmph. It’s fine, I guess.

Sharon: That being said, you have really soft hair. I was a little surprised~

Subaru: Haah!? T-The fuck you sayin’!?

Sharon: Eh? That was a compliment, you know?

Subaru: S-Shut up! ーー Just keep quiet and sit down.

Sharon: ...Sit down?

Subaru: You’re up next, right? Or are you gonna go to school lookin’ like that?

She switches places with him and sit down.

Sharon: Subaru-kun, are you perhaps offering to...?

Subaru: Shut it. Just behave before I change my mind.

ー He picks up the brush and starts combing her hair.

*Rustle rustle*

Sharon: ...

Subaru: I can see you grinnin’ in the mirror, you know?

Sharon: Ehehe~ It just feels kind of nice to have someone brush my hair, you know?

...

I wonder how long it’s been...

( The memories are becoming more vague with each day, but I’m pretty sure I remember mom doing this for me when I was little. )

Subaru: ーー My mom.

Sharon: Eh?

Subaru: ...She also has ridiculously long hair like yours.

When I was still a kid, I’d brush it for her from time to time, that’s all.

Sharon: Heeh...How sweet of you. I’m sure that must have made your mother very happy!

Subaru: ...B-Beats me!

He puts the brush down.

*Thud*

Subaru: There. I’m done.

Sharon: Waah~! It looks perfect! Thank you so much, Subaru-kun!

Subaru: ...Don’t mention it.

Sharon: Ah! Look at the time! I have to get ready for school!

She rushes towards the door.

Subaru: ーー Oi.

Sharon: Hm?

Subaru: Aren’t you forgettin’ somethin’?

Sharon: Eh?

Subaru steps closer, reaching one hand forward.

Sharon: ( ...!? )

*Rustle rustle*

Sharon: ( ...Huh? )

( Did he just put something in my hair...? )

Subaru: Your hair clip. This thing’s important to you, right? You left it layin’ on the counter.

Sharon: Ah. T-Thank you.

Subaru: ...Che.

Sharon: W-Well, time to go then! ...See you later!

She quickly leaves the bathroom.

Location: Sakamaki Manor ;; Hallway

Sharon: ...

( What’s wrong with me...? )

( For some reason... )

She places one hand on her chest, feeling her heartbeat.

Sharon: ( No, no, no. I’m sure I just got a little startled because he suddenly stepped closer, that’s all! )

Anyway, better get ready for school now!

*TIMESKIP*

Location: Sakamaki Manor ;; Living Room

Reiji: Everyone is here, it seems. Very well.

Laito: Oh my, oh my~? Subaru-kun...Your hair, it’s back to normal!

Kanato: What a shame. I thought the cloud look fit you very well.

Ayato: Darn! I was lookin’ forward to seein’ you make an absolute fool out of yourself at school today.

Reiji: Oh? Now that you mention it, your hair actually looks properly styled for once. What has caused this change?

Sharon: Ah, actuallyーー

Subaru: Oi! Idiot!

He leans in, whispering.

Subaru: If you tell them what happened, you’re dead. Understood?

Sharon: ( ...! )

Laito: Hmm~~? Could it be...~~?

Subaru: ...!!

Arghー! In that case...!

Subaru uses both hands to ruffle up his hair again.

Reiji: Wha...!?

Shuu: Haah...

Laito: Oh dear~

Sharon: Ah...!

( Uu...All my efforts wasted... )

( Oh well, I got to see a different side of Subaru-kun today, so I guess it’s fine... )

ーー MANIAC 01: END ーー

<- [ Maniac Prologue ] [ Maniac 02 ] ->

#diabolik lovers #dialovers #diabolik lovers oc #diabolik lovers custom route #sharon's route #(( some wholesome Subaron for all of you shippers :p ))#(( enjoy! ))#(( this is based on one of Subaru's tweets from a while ago! ))

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courage-a-word-of-justice · 6 years ago

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Mob Psycho II 9

So…uh…is this the first time we’ve had lyrics for the OP???

For some reason, “you little s***” is a hilarious nickname…in my head.

Is it just me, or did the style of Teruki’s eyes change when he got that stack of hair off his head?

My Roommate is a Cat 9

Please don’t let that random voice be the do-oh no. I was right *sigh* As much as I think dogs are fine and cute and all, this is a show about a cat, so naturally I feel diametrically opposed to dogs when watching.

Long ago, the writer and his cat lived in harmony. Then, everything changed when the Signing attacked! …Yeah. I couldn’t resist the Avatar pun…of course.

Aw…Kawase is a good guy, even if he’s a bit obnoxious to poor Haru.

As someone who’s currently volunteering at a charity store, I forget to say “thanks” all the time. It eats me up, it really does…

That post-credits sequence was funny, but only because I could read the “dying message” (it’s katakana ha <-> kanji hachi -> number 8).

Magical Girl Spec-Ops Asuka 9

Oh hey, a cheerleader stamp (sticker...?) from the Cheerleader vs Megaton Shark movie!

Wait, whaaaaaaaaat?! I thought Asuka was Tamara’s older sister (metaphorically), but…she’s nottttttttttttttt??? Also, why doesn’t Tamara get creeped out by the fact her stuffed toy could be a Disas in disguise?

Why is everyone so…for lack of a better term…gay for Asuka?! Even Tabira…

Ouch for Tabira. I’m just laughing because it’s like seeing SekaTsuyo or Bikini Warriors being torn up in front of my face – I’m thanking whoever made this for that image alone!

Cenobite. Basically…it’s another horror reference.

The Osprey stands out so much…CGI..it’s so garish…

Garish CGI strikes again, this time in the form of a 4WD!

Shield Hero 9

Naofumi’s such a dad…haha.

It’s a Filo-and-fish! Hahaha! (Update: I’m aware there are some of you who might never have heard of a Fillet-o-fish and so…there you go. It’s a McDonald’s meal name. It makes me hungry just thinking about it, to be honest though.)

Why does Motoyasu even care so much for underage girls? Sure, they have their rights too, but…is he a lolicon???

They talk about “white privilege”…so maybe there’s “hero privilege” as well…hmm…

Motoyasu’s “treasure-protection shields” versus Filo = 0 to 2, Filo’s victory! Hahaha!

Morose Mononokean 10

The idea of Rippou being amused by “a mundane world plank”…amuses me. So does the idea of Abeno and Ashiya walking around as a shingami and witch, respectively…Come to think of it, Ashiya’s always the one who dresses like a woman if the need arises, huh?

I feel sorry for Zenko, to be honest…I mean, she’s wearing what’s meant to be Abeno’s outfit! She’s going to trip, y’know? Where are the OH and S concerns (OH and S = occupational healh and safety, though...yeah, I make that mistake a lot)???

Come to think of it, I wasn’t tracking where Abeno’s book went. So he left it in the Mononokean…I see.

Poor Fuzzy! He got taken by Komon!!!

Smol Itsuki…I swear I’ve seen a similar character in a manga before – and somehow I know it’s a manga, but I don’t remember which one…

Double Decker! EX 2

Couldn’t you just ask “Milla” (even if he’s not a Police Academy graduate)? Pretend Valery is Kirill or something, maybe.

I can’t believe they’re still making jokes about Doug’s laundry…

I feel kind of bad at snickering at this crossdressing thing – you know how the LGBTIQ+ community feels about this stuff, don’t you?

Travis’s pick-up lines are too cheesy for this earth…*shakes head with grin on face*

There’s a police bird mascot on the dashboard of the Seven-O car.

When I realised what Mr Goldman was doing to Kirill (potential sekuhara and disguise reveal, if you know what I mean)…my face went all funny…

I don’t think I’ve seen a Kirill and Valery eyecatch before…hmm.

The fact there were two men making out in the change rooms…I wonder if that was played for humour? If so, that’s nasty to the LGBTIQ+ people, y’know?

“Max, that’s mine. Take good care of it.” – Your…what, Deana? Your target???

The next-ep preview had me laughing! Travis, don’t give yourself away!!! But now I get why Kirill was in a wedding dress.

Price of Smiles 10

Y’know, Lily, you shouldn’t wish for a kid to be confined to their house forever. Kids grow up and then need to make a living…at least, that’s what I’ve learnt.

I honestly (almost…?) thought we’d only see casualties on Yuki’s side…guess I was wrong.

Shield Hero 10

Notably, a lot of Western-inspired fantasy works such as this use “runes” based on stylised English…including the map that appears in this ep.

This knight that’s doing all the talking…his name is Ake, according to the interface.

My Roommate is a Cat 10

The irony of that dog bag of Haru’s (the human girl’s).

Cats and Dreams (Neko to Yume) = a parody of Hana to Yume (Flowers and Dreams).

All these thoughts Subaru has of his mother make me want to hug mine…

“50 inches”, my butt! (The newspaper says there’ll be 50 centimetres of snow...)

I expected Okami to be at the supermarket (Nana, not her brother)…but instead, Hiroto showed up. What a small world it is in this anime…(well, it is all set in the same neighbourhood, with the exception of that signing, so it should be. At least, I guess so.)

F*** it, Hiroto. I thought you were annoying in the past, but you’re nice too! What’s up with this show??? Why do I feel everything Subaru feels??? (Uh…past me, maybe, that’s the point of this show…?)

The cat show is also relatable in how I peel apples…and that would probably carry over to other fruit and veg too…

If there’s one thing I can annoy this show about, it’s how to transition between human and cat perspectives. Aside from that, it’s A-OK!

Morose Mononokean 11

Wait, these birds have one foot (each) and ear wings??? Wuh???

Oh, now that Abeno mentions it, Chungo has a crescent, but one of the other bros has a heart on his belly. Another one has a circular pattern with a round dent where the head is (like a partial moon, with the smaller edge inverted).

One of the “birds” has two dents in his belly pattern (like the one I described just before, but this time with a W shape).

Hmm…in much the same way the police act as a representative of the state, the reason there needs to be a master of the Mononokean is to represent it…and maybe the Legislator. Is that right, people?

Come to think of it…”chun” roughly means “tweet”, hence “Chunichi”, “Chunji” etc.

The name of this episode is Kii (literally, “return to residence” as far as I understand it…I may have misinterpreted that second kanji though).

Is Komon a “she”? It’s hard to tell, really.

Mob Psycho 100 10

“Prime Minister Yabe”, eh?

I think I saw “ONE” written on one of the buildings.

I sort of saw the comparison between Sho and his dad coming as soon as I saw Ritsu and Sho hanging out together.

I found my old first season predictions from summer 2016 and now I just remembr Dimple as a “green cloud”, LOL.

Well…sorry to break it to you guys, but someone’s post was called “Dimple makes the Body Improvement Club PLUS ULTRA” so I sort of know where this is going…

Hmm…this “muscles with psychic power =/= muscles with training” thing reminds me of the tomatoes from s2 ep 1.

Mob Psycho 100 11

(Mob says something along the lines of “you need to rely on others to help you survive.”) - Welp, Mob, that’s a consumerist post-Fordist society for ya.

“…don’t use your psychic powers against others.” Don’t think I’ve corrected any subs in a while.

…and randomly, Reigen.

Post-credits scene. Keep watching!

I just realised these ��courses” mentiond in the next-ep previews are related to the Japanese side of things – BDs, DVDs, events and manga.

Egao no Daika 11

Almost done with the season, eh?

Couldn’t Huey have been shown giving the money, rather than keeping it a secre until the rest of the group did it…?

Please say that’s an armistice, Yu-oh no.

I feel like revealing Izana’s death to his family now…is a bit late.

That’s Stella’s fish bowl! Great Scott! (Okay…that was a terrible pun. Y’see, Scott was the one who believed Stella was Layla’s daughter…and he was right.)

Oh…end of credits segment. Keep watching.

Notably, the ep 12 title (”The Price of Smiles”) is written in kanji + hiragana, instead of the katakana of the show title.

Spec Ops Asuka 11

“I don’t want to run.” – Well, with Nozo-chan leaning on her like that, Sayako definitely won’t be running…in more ways than one.

Ken can mean “dog” in certain contexts, y’know. So Kenjou seems like a good name for a dog boi...spirit…thing?

My Roommate is a Cat 11

I’m going to miss this show when it’s gone…

I feel like a better episode title translation would be “Overlapping Feelings”.

Hmm…I never thought he (Subaru) was wearing a tonne of blue because he liked it. I just thought it was a good aesthetic choice on the part of the mangaka…welp, at least there’s a reason for it now.

Rabbiteye blueberries. I’d never heard of them before, to be honest. (Isn’t blue meant to be rare in nature???)

I could tell from the silhouette it was Kawase…

I know that feel…haven’t you seen the meme that goes…oh, I’ll go find it. Then you’ll understand what I mean.

^…This one.

LOL, that image of Haru on Kawase’s computer.

This show makes me wanna hug my parents…Update: Hey, I said that a few episodes ago. That makes me feel really stupid.

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recentanimenews · 5 years ago

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Living With Pets Isn't Always the Cat's Pajamas

Winter is in full swing, and so is the Winter 2019 Rewind by “Cruising the Crunchy-Catalog”, a biweekly feature in which we explore some of the stand-out titles from the Winter anime season of one year ago.

This time, the fur will fly as we get mixed up in a domestic story involving an introverted artist and an inadvertent animal companion as we look back at My Roommate is a Cat.

What's My Roommate is a Cat?

Based on the manga by Minatsuki, My Roommate is a Cat is a 2019 TV anime with direction by Kaoru Suzuki and animation production by Zero-G. Crunchyroll describes the story of the series as follows:

The story of Mikazuki Subaru, a novelist who is shy and struggles in relationships with other people, and a cat who was dumped by humans and lived a tough life on the streets. Through a twist of fate, the two of them end up living together. This heartwarming tale illustrates day-to-day life through the eyes of both man and cat. These moments seem trivial, but as they build upon themselves, the two become family and find happiness in their life together.

An everyday drama with a bit of situational comedy thrown in for good measure, My Roommate is a Cat looks at life from the perspective of a person perplexed by their new responsibilities as a pet owner as well as from the perspective of a stray cat who is accustomed to life on the mean streets of urban Japan.

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Holding On, Letting Go.

While many episodes of My Roommate is a Cat focus on the trials and travails of Subaru, the human protagonist, as he shares his life and his home with Haru, the feline protagonist, the central conflict at the heart of the series is a bit more serious: Subaru is still in the emotionally perilous process of mourning for his parents, who were killed in a tragic tour bus accident three years before the story begins.

Even before his family tragedy, Subaru was a bit of a shut-in and a misanthrope, getting along better with books than with people or pets. The introduction of Haru into his daily life gradually shakes Subaru out of his misery, and as the series progresses Subaru begins to surpass his grief and open up to the world around him, thanks in part to Haru's positive influence on him.

Interspecies (Mis)communication.

One of the most charming aspects of My Roommate is a Cat is how in each episode, the perspective switches at some point from the human characters to the feline ones, in the process re-contextualizing key events. Behavior that may seem selfish or strange – such as Haru jumping at shadows or refusing to move off of Subaru's laptop when he's trying to work – takes on a different meaning when it's presented from the kitty's point-of-view.

Although Haru's thought processes are anthropomorphized to a degree, at heart she's still a cat, and its amusing to see how she misinterprets the workings of the human world. For example, Haru is convinced that she's the protector of the household, and that she is caring for Subaru by making sure he is properly fed and rested, rather than the other way around.

How To Care for Your Human.

Since Subaru is a rank amateur pet owner and Haru is a former stray, My Roommate is a Cat also has a minor educational component. As Subaru bumbles along and picks up tips from friendly neighbors and pet shop employees in how to care for Haru, the audience learns along with him. The show offers some helpful advice for prospective pet owners in how to care for their kitties, and an appreciation for the joys of caring for an animal companion is apparent in every episode.

Catch as Cat-ch Can.

Crunchyroll currently streams My Roommate is a Cat in numerous territories around the world, and the series is available in the original Japanese language with subtitles in English, Spanish, Latin American Spanish, French, Portuguese, Italian, German, and Russian. A U.S. Bluray release featuring an English dub is also available from Funimation.

Sometimes sentimental, sometimes bittersweet, My Roommate is a Cat is an excellent choice for fans of both cute animal antics and low-key human drama. If a story about learning to live and to love with the help of a very opinionated kitty sounds like your cup of tea, and if the series is available in your area, then please consider giving My Roommate is a Cat a try.

Thanks for joining us for this most recent entry in the Winter 2019 Rewind by “Cruising the Crunchy-Catalog”. Be sure to tune in next time, when we check out cuteness of an altogether different (and magical) nature with an original TV anime that turns some of the time-honored tropes of fantasy RPGs on their ear.

Is there a series in Crunchyroll's catalog that you think needs some more love and attention? Please send in your suggestions via e-mail to [email protected] or post a Tweet to @gooberzilla. Your pick could inspire the next installment of “Cruising the Crunchy-Catalog”!

---------

Paul Chapman is the host of The Greatest Movie EVER! Podcast and GME! Anime Fun Time.

Do you love writing? Do you love anime? If you have an idea for a features story, pitch it to Crunchyroll Features!

By: [email protected]

#Anime #News #Latest in Anime News by Crunchyroll!

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carrev · 6 years ago

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2019 Lexus ES Luxury Sedan: Why Lexus "Gets" Luxury Looking at the 2019 Lexus ES, it's really hard to decide what actually constitutes a luxury car anymore, or if there's a continuing need for this kind of car. Recently, Autotrader published a list of luxurious cars from non-luxury brands. Vehicles like the Chevrolet Impala Premiere, Mazda CX-9 Signature and 2019 Toyota Avalon Limited sure look and feel like luxury cars, but they're sold by decidedly non-luxury automotive brands. Certainly, brand determines much of our perceptions about luxury, but that's a very small measure. Today, asking "What am I really getting?" by spending an extra $10,000 to $30,000 on a luxury car is a completely fair question. More Than Features That's the tough part for luxury automakers like Lexus. How do you compete with cars that are far less expensive, offer the same or similar features all the while building cars that have some kind of structural or mechanical relationship to clearly non-luxury parent company Toyota vehicles? The Lexus solution seems to be to double down on offering "that certain something," making the unknowable aspects of luxury tangible. In short, this makes their cars and trucks all the more Lexus-y. That there is an identifiable "Lexusness" is a victory all its own. This isn't really new. Decades ago, a Cadillac, Lincoln and Mercedes-Benz had a wholly unique look and feel, each bragging about technology and performance in a way that really meant something to luxury car buyers. Brands like Volvo heavily emphasize design while American automakers over-index on muscle and performance. Meanwhile, Lexus has gradually changed from the "more for less" luxury brand to a clear and obvious choice based on its own merits, and not just because the cars are "less expensive than a Mercedes." One of those merits is Lexus making the purposeful choice to include design details that have a specific Japanese look and feel (I predict this kind of thing will become a more common theme from several automakers over the next five years). This first became obvious with the redesigned Lexus LS. LS Junior As soon as I saw the LS, I knew the ES would have to be a "Baby LS" in order to survive. And that seems to be exactly what Lexus did with the ES. The changes aren't just in spirit, the new ES is actually bigger. It's both wider and longer. At first glance, the center part of the dash seems to suggest the ES' similarity to the Toyota Camry -- there's something about the way the padded dash material cut across and under the heating and A/C vents. But the 12.3-inch screen (on cars with navigation), long center storage box/arm rest, touch pad, shifter and digital gauges are all Lexus. If anything, some of the patterns and textures from the Avalon have more of an LS feel than even the ES, specifically on the door panels of the higher trim versions. Thankfully, the ES has Apple CarPlay. No Android equal for Lexus owners yet. It all goes back to that "What am I really getting?" question. Lexus can't really offer features and performance above and beyond all other vehicles. This isn't a knock against Lexus, as it's true of all luxury automakers. Ten years ago when I first used adaptive cruise control in a Jaguar, I was really impressed. Today, you can get that feature on a Subaru.,etc Share this video: https://youtu.be/XAJ1LE45LDg If you enjoy our content, don't forget to support us and subscribe :) SUBSCRIBE HERE https://www.youtube.com/channel/UCm2go1-R8BEb9c4fvWhUCSw?sub_confirmation=1 ⚠ Don’t miss next videos: Press the little bell 🔔 to get notifications.Thank you for your visit. You are welcome sharing and embed links for all our videos Watch more videos in the Playlists: Comparison: https://www.youtube.com/playlist?list=PLuxPwEJh6MpqmN5bJaO20FBA-gkmNfAra&disable_polymer=true Interior & Exterior: https://www.youtube.com/playlist?list=PLuxPwEJh6MpomKWDgkux7b6ht-k_j_G7X&disable_polymer=true Test Drive: https://www.youtube.com/playlist?list=PLuxPwEJh6MpqzG62vIGdHt0X6rQjmha5U&disable_polymer=true Reviews: https://www.youtube.com/playlist?list=PLuxPwEJh6MprbgzYY7hZ7J31kxXFcdWxa&disable_polymer=true We have video about kinds of cars and more: Suv, Hybrid Car, Crossovers, Midsize Sedan, Midsize Suv, Compact Suv, Luxury Suv, Luxury Sedan, Pickup Truck, Sport Compact, Exotics, High-End Sports Cars, Muscle Car, Supercar, Hatchback, Sports Car, Trucks, Bus, Luxury Cars, Sedan, Sport Compact Cars, Motor Bike... of the famous brands. Like us on Facebook: https://ift.tt/2M9oO50 Tweet to us on Twitter: https://twitter.com/CarRev1 Follow us Pinterest: https://ift.tt/2MJh1vN Join our Tumblr: https://ift.tt/2M9QdUK We are always happy to hear from you! Please share your feedback on our video in the comments or through our social media!

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eddiejpoplar · 6 years ago

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Why Ford Won’t Build the Focus Active Here

For those of us who remember the catastrophic threat to the U.S. auto industry that began with the Lehman Brothers collapse 10 years ago, the news that “Ford will not build the Focus Active in the U.S.” is not news.

You’ll remember President Trump tweeted last week that Ford had reversed its decision to import the Focus Active from China, and would produce the compact crossover in the U.S., thanks to his tariffs, instead.

Not so, Ford PR promptly replied.

“It would not be profitable to build the Focus Active in the U.S. given an expected annual sales volume of fewer than 50,000 units and its competitive segment,” Ford said in a tweet.

The competitive segment consists of the Volkswagen Golf Alltrack—a version of the Golf wagon whose sub-model name I had to look up to remember—and the much more popular Subaru Crosstrek, of which 99,039 have been sold this year, through August. The issue for Ford isn’t so much its expected annual volume, but that other Focus models have been cancelled for the U.S.

You might remember that Ford announced last year it was moving Focus production out of its Michigan Assembly plant in Wayne, first to a new Mexican factory, and then to China when the Trump administration’s plans to exit the North American Free Trade Agreement prompted the automaker to cancel the building of its Hermosillo plant.

The good news for the American worker is that Ford is in the process of retooling Michigan Assembly for production of the Ranger midsize pickup, and later the Bronco SUV (possibly both-size versions of the revived model). This means there are no U.S. assembly plants making compact transverse-engine variants where the Active could go. That plant would need at least five times the 50,000-unit maximum expected annual volume to be worthwhile. That’s not going to happen with any Focus-based volume car or crossover (though Ford sold more than 308,000 Escapes last year).

Global auto production has been on the rise for a long, long time, bolstered when Toyota, Honda, and Nissan opened assembly plants here in the 1980s following Voluntary Export Restraints early under the Reagan administration.

The general trend has been to build premium and luxury models and trucks and SUVs with high profit margins in the United States, Western Europe, and the United Kingdom, and to build compact cars in emerging economies, like those in the former Soviet Union. Thus, Fiat Chrysler, famously under the late CEO Sergio Marchionne, decreed that from now on all Alfa Romeos would be built in Italy, while cars like the Fiat 500 continue to be built in Poland and Mexico.

This trend has intensified in North America since the Lehman Brothers collapse. Until the General Motors and Chrysler bailouts and bankruptcies—and let’s not forget, the $8.9 billion Energy department loan in 2010 to Ford Motor Company, which pushed the company into re-opening Michigan Assembly in order to build fuel efficient Focuses and C-Maxes—the U.S. alone had an estimated annual auto production capacity of about 21 million vehicles.

Automakers consider it a success that we reached 17.5 million sales in both 2016 and 2017, with 2018 having settled down to roughly 17.25 million vehicles. Current capacity estimates are harder to come by, but it’s generally considered to be much closer to those annual sales records.

Until the GM and Chrysler bankruptcies came with sweeping changes that also affected the United Auto Workers, assembly line workers were virtually guaranteed a large portion of their annual income as a result of the infamous job banks. Those guarantees are long gone. Assembly plant layoffs will hurt more from now on.

U.S. car and truck sales dipped to 10.4 million in calendar 2009. I don’t expect the next economic downturn to get that bad, but I know there will be another recession, either during the current administration, or some time after. The global supply chain, and global auto production can cushion the effects in any one country, of that next downturn. And there won’t be so many assembly lines making thin-margined, low-volume models like the Ford Focus Active, to shut down here.

The post Why Ford Won’t Build the Focus Active Here appeared first on Automobile Magazine.

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jonathanbelloblog · 6 years ago

Text

Why Ford Won’t Build the Focus Active Here

Not so, Ford PR promptly replied.

“It would not be profitable to build the Focus Active in the U.S. given an expected annual sales volume of fewer than 50,000 units and its competitive segment,” Ford said in a tweet.

The post Why Ford Won’t Build the Focus Active Here appeared first on Automobile Magazine.

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jesusvasser · 6 years ago

Text

Why Ford Won’t Build the Focus Active Here

Not so, Ford PR promptly replied.

“It would not be profitable to build the Focus Active in the U.S. given an expected annual sales volume of fewer than 50,000 units and its competitive segment,” Ford said in a tweet.

The post Why Ford Won’t Build the Focus Active Here appeared first on Automobile Magazine.

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#IFTTT #Performance Junk WP Feed 4

0 notes

reputationiseverything · 6 years ago

Text

The Definitive Guide To Leveraging Social Media for Online Sales

email marketing designer salary

71% of Internet users in the United States actively use social media networks.

That means (almost) three out of four people can potentially be reached, interacted with, and persuaded through social media.

Marketers everywhere are trying to harness social media to improve customer experience, boost brand awareness, and increase sales.

Andrew Hubbard turned a $4,000 investment in Facebook ads into $36,449 in profits.

And, it’s not just for marketers.

Online retailers are also using social media to drive revenue.

A women’s online clothing store supporting a non-profit wildlife conservation organization saw a 192% increase in social media sales with Facebook leading to new customer acquisition.

So, to help you increase sales for your business, I’m going to show you how to use social media to drive sales.

To begin, you have to use the right social channels to reach the right people.

Use the right social channels to reach your target audience

As much as we’d all love to master every social platform, it’s about as likely as winning every lottery by only playing Powerball.

Just like the same winning numbers aren’t going to score you that sweet jackpot for every active lottery game, no blanket strategy can net you big wins on every network.

Why?

Because the preferences, demographics, and interaction styles change between each.

Some of this is the result of design constraints.

But some of it comes down to plain old user bases, which is why it’s so important to choose your channels wisely.

Facebook may be the crown king of social media in terms of growth and frequency of use, but that doesn’t make it the best choice for your business.

Because there’s one crucial thing you have to remember about Facebook.

Just because it reaches more users than other networks doesn’t mean it reaches more of your users.

And that’s ultimately who matters most when deciding on a social platform.

Just look at the social channels these top brands choose to engage with their audience.

As Michelle Vroom, founder of Vroom Communications explains, “Each channel is used in different ways, and should be used in different ways. There’s no ‘one size fits all.'”

Carnival Cruise is an excellent example of how to leverage the right social channels to reach your target audience.

Carnival Cruise Line wanted to reach more “rookie” cruisers. It also wanted to keep its costs down to a minimum. For them, Pinterest was a golden goose.

Its campaign on Pinterest saw a 14% increase in click-through rate while its CPC was as much as 71% lower than the same outreach tactics on other networks.

How did they get such money-saving numbers while boosting customer acquisition?

By going to the right network to reach the right people.

After all, who’s more likely to go on a first-time cruise: a college freshman still shopping a Top Ramen diet or a family that pulls in an income in excess of $100k?

According to Pinterest’s self-reported demographics, the latter accounts for 40% of their user base.

Flight Media saw similar results when they doubled down on their Instagram efforts. Instagram didn’t just surpass Facebook, but it became their top social media performer.

To the tune of 58% of their total lead generation.

Check this out.

And all of that happened in just a few months.

So, as you can see, identifying your target demographics and meeting them on their platform of choice can help rake in new customers and save on marketing spending.

And sometimes, as demonstrated in the above examples, that platform isn’t always Facebook.

Use paid promotion and buyable pins to increase sales

Paid promotion programs vary between networks in terms of delivery and cost, and you can’t throw a stick without hitting a sales-boosting success story.

Don’t believe me? Check these out.

57st. design, a high-end furniture design house and retailer, get at least 35% of its revenue directly from Pinterest, using its “Promoted Pins” feature to great effect.

Here’s another.

OGX, a beauty and hair care retailer specializing in natural and exotic ingredients, pulled its U.S. sales up by 8% using Facebook’s advertising platform.

And all of that in four weeks. When you consider there’s barely a grocery store in the U.S. that doesn’t feature OGX’s products, that sales lift is huge.

Let’s make it a trifecta and look at one more.

Pringles, the tube of chips that makes us uncomfortably aware of how much we can eat in one sitting, nets a 2.9x ROI on promoted tweets for every dollar spent.

So, if a paid promotion isn’t part of your social media strategy, you’re missing out. But how do you find the program and format that fits your products and budget best?

Start by experimenting with A/B testing.

That’s what SHEIN, an online fashion retailer, did with Instagram’s paid promotion program.

Running three concurrent experiments with different ad formats, SHEIN tracked its conversion rates with Facebook pixel to land on the format that worked best for its customers.

Best as in 8.5% more than other ad formats for a total of 23% conversion lift.

They’re not the only ones who know the value of an excellent side-by-side, either.

AdEspresso uses a similar approach for their Facebook ads.

That said, paid promotion isn’t the only way to bring customers in directly from a social platform.

Pinterest, where 93% of users use pins to plan purchases, is also a gold mine of potential increased revenue.

Buyable pins, which allow users to complete their purchase Pinterest, have yielded some awesome results for e-commerce stores looking to grow sales and new customer acquisition.

Did I mention the best part yet? They’re free to use for approved businesses.

Look at the results for Gardener’s Supply Company, an online retailer of landscaping supplies.

Using buyable pins boosted its sales by 300%, and 95% of the pin purchases were new customers.

FlyAway BlueJay saw similar results. Buyable pins drove 20% of the retailer’s sales, and 100% of the purchases were from brand new customers.

Holly Feld, owner of FlyAway BlueJay, said this about her experience with buyable pins:

“Buyable Pins makes Pinterest more user friendly for both people shopping for the perfect gift and for businesses trying to reach new clients.”

This is the gist of it:

Every social network has a paid promotional program that can turn over a massive profit and put your sales into the stratosphere.

On Pinterest, buyable pins can take you even further into the e-commerce cosmos.

So, get out there, shop your options, and get ready to open your doors for new customers, stellar ROI, and huge traffic with paid promotion.

Leverage emotion to draw customers in

Content with high emotional impact is three times more likely to achieve mega success than campaigns without it.

And, it’s not just for B2C organizations. Emotional marketing can be hugely profitable for both B2C and B2B organizations.

Here’s what Michal Zarankin, the former head of digital marketing for Pendo, had to say about it:

“I think that the strategies and tactics to make an impact on people’s decisions lay in the same places for B2C and B2B. B2B marketers should use emotional marketing if it makes sense for their entire strategy.”

But hold up: what exactly is emotional marketing and what makes it so different from other types of marketing? And more to the point, what can it do for your sales?

Emotional marketing, at its core, is storytelling.

And, it’s powerful enough to boost your repurchase rate by as much as 300%.

Emotional marketing is taking real-life situations and using them to drive a point home, whether that’s to prevent teens from texting and driving or get people to buy more of your products.

We might love stats in the marketing world, but consumers respond better with emotions. 31% of advertisers reported significant gains with the use of emotional marketing.

But just how significant?

Beats, the now-premiere headphone company, climbed to the top of consumer’s wishlists with three different story-based campaigns that were rooted in emotion.

The most remarkable part of Beats’ success is that almost all of the campaigns started with little to no budget.

You read that right.

Its product rose to acclaim through campaigns that could barely cover the monthly rent in most metropolitan cities – if at all.

Here’s another example of emotional marketing driving sales.

Back in 2008, a Subaru was nothing special. Dependable, decent, but it didn’t strike a chord with anyone. That all changed with the “Love” campaign.

Turning its focus to emotional storytelling, Subaru rose from the ashes of lackluster reception and is currently riding a 73-month long streak of growth, netting 647,956 sales in 2017.

Since launching their emotionally-charged campaigns, Subaru’s marketing has evolved, but the core of it – the emotional resonance – has stayed the same.

Subaru officials put it this way: “Our target demographic is experience seekers. It’s the same as eight years ago, only we are reaching more of them, in better ways.”

Let’s look at one more example of emotional marketing in action, this time, specifically on social media.

Knorr, a food and beverage brand, wanted to get millennials talking (and buying) its products. Thus, the “Love at First Taste” campaign was born.

Wildly creative, this campaign leveraged emotional connection with other people – intimacy – to grow its reach across its target demographics on social media.

It used YouTube to drive its film content, Facebook to get shares flowing, and Twitter to spark the conversation with millennials.

The results went well above its expectations.

Globally, they saw a 13% rise in purchase intent across all demographics! That’s insane, especially when you consider the previous year’s increase came in at a paltry 1.25%.

OK, you’re sold.

Emotional marketing is effective for sales, offline, online, and when used in social media.

But, how do you incorporate that into your social media strategy?

First, understanding your audience is key.

The more emotional reactions you can elicit, the more shares and engagement you’re going to get with your posts.

One of the most reliable ways to use emotional marketing on social media is using milestones.

Over half of millennials have made a purchase for a milestone after seeing the associated products on social media.

Here’s a sample of milestones – and their brand associations – you can use as inspiration for working into your social media.

Knorr, our above example, leveraged “relationships.” Subaru used “family,” and Beats used a combination of “personal accomplishment” and “professional.”

Here’s how it all breaks down:

Emotions are like a roadmap for your products.

As SmartBug Media’s Jennifer Lux explains…

“If you can truly understand the sentiments that drive buyers’ actions, you can cultivate an engagement strategy to result in those collective emotional triggers along the path to purchase.”

So, stop writing bland posts and start incorporating emotion-driven marketing and milestones. Your sales and followers will thank you.

Deliver more than a sales pitch

Do you remember the last time you got trapped in an uncomfortable conversation with a neighbor running one of those catalog businesses?

How, thirty seconds into the conversation, you started wishing for a meteorite to deliver you from their sales pitch?

Your customers feel the same way. They don’t want to listen to you sell, sell, sell.

That lands you in spam or annoying territories (or both). And that translates into losing followers, especially your older users.

So you need targeted content to keep your social media from self-sabotaging.

Which is a cinch if you’ve got a content marketing budget set up and a writer on hand.

And if you don’t, it’s worth investing in one. The best content marketing strategies include both curated and original content.

Curated content may save you time, but the extra effort and expense required for original content can have a significant impact on directing users to your website.

More traffic means more sales opportunities.

But in case you’re not sold on the necessity of original content, consider HotPads.

Using original content, the online rental marketplace was able to pull in 4000% more traffic in just seven short months.

At this point you might be thinking: OK, why not just go with all original content then?

Beyond the time and money investment, you should be sharing both curated and original content with your audience because both help your audience.

And more to the point, because both drive consumers on social media to make purchases.

So make sure your social channels aren’t just one long sales pitch after another to keep your customers happy (and more importantly, consuming).

OK, there’s one final pillar you need to hit to leverage social media to drive your online sales. It’s a simple one, but it’s vital: being social.

Increase revenue with influencer marketing

Engaging with users is critical to keep them coming, but it isn’t limited to direct conversations.

In fact, there are a lot of creative approaches to engagement that have yielded some powerful rewards.

Take Nicaila Matthews’ approach.

She used a five-day social media challenge to build her business and help her users reap the rewards with her. The numbers are pretty staggering.

The setup was simple.

Matthews used a combination of organic social growth and paid social advertising to spread the word of her free challenge and direct users to a sign-up page.

Her challenge helped users grow their own Instagram followings and featured five live sessions (that later became evergreen content after the challenge ended).

Using live engagement and great content netted Matthews 1,020 leads in just five days.

She then used those opportunities to upsell her premium product packages and start moving leads into conversions. Brilliant, right?

Want an even savvier way to drive users to your products without having to create a lick of content for it?

Let users generate your content instead.

Better yet, use an influencer to net content, sales, and engagement.

The ROI on influencer marketing has been estimated up to as much as eleven times higher than traditional marketing techniques.

Here are just a few companies that have yielded some epic rewards with influencer marketing.

Daniel Wellington, a watch company, built its entire sales strategy on influencer marketing and sold its one-millionth watch within three years of launch.

Want an even more staggering result?

Foodspring, a culinary upstart catering to the fitness-minded consumer, grew its earned media value 750% in one year thanks to influencers.

Influencer marketing isn’t just for newcomers looking to make waves. Well-established brands like Bigelow Tea have netted some impressive results, too.

To the tune of an 18.5% increase in sales.

But in case you’re not sold on influencer marketing yet, let’s look at one more example.

Gerber Lil’ Beanies boosted its national sales by 5% thanks to a comprehensive influencer campaign.

This campaign netted Gerber Baby almost 10,000 pieces of content and a quarter million interactions across different social platforms. Which is crazy when you consider this:

It had just under 350 influencers working to promote its products. Which means for every influencer, it netted roughly 800 engagements!

OK, that’s all well and good, but how do you capitalize on influencer marketing if you’re working with a baby-sized budget? Go for influencers who already want to promote your product.

Alternatively, reach out to “micro-influencers.”

These homegrown social media players can deliver high engagement, they’re easier to find than macro-influencers, and they’re often significantly cheaper.

Ready for some good news?

Finding influencers that fit both your budget and niche is easier than ever.

One of my favorite tools for finding influencers is Influence.co.

Organized visually and including an exhaustive tagging system, Influence.co makes it easy to filter influencers by industry, follower count, local area, and so much more.

Think of it as a freelance platform specifically for influencers. One that puts the power in your hands to find the perfect people for your budget and products.

You can start by checking out its collections, the hand-selected cream of the influencer crop.

But the real power of this platform is its advanced search.

Check out the options for filtering influencers.

Nice, right?

With Influence.co, it’s easy and free to find the right people to work with your brand.

Basically, here’s the deal.

Social media can drive sales and generate leads, but you have to be involved and get the right players on the board to see the bucks roll in.

Reach out to your users, get involved in the community, and work with influencers to drive your online sales, bulk up your content, and elevate brand engagement. It’s that simple.

Conclusion

The most important aspect of using social media for online sales is going where your customers already are. Different demographics like different networks.

Find your target demographics and build your presence where they’re already comfortable. That isn’t always going to be Facebook.

Once you’ve nailed down your networks, use paid promotion to get some serious ROI and sales traction. The “buyable pins” on Pinterest are also a great option for online retailers.

Want your products to stand out in the sea of social media? Leverage emotion to engage with your customers…and their wallets.

But don’t just focus on your products. Users will drop like flies if your channel is a day-in, day-out sales pitch.

Instead, give your followers a combination of stellar original and curated content to make your brand worth following.

Finally, leveraging your social media to get people invested in your products requires one simple but pivotal action: be social.

Engage with users, whether it’s through user-generated content or clever campaigns like the one run by Nicaila Matthews to generate over 1k leads in five days.

Alternatively, bulk up your content and boost your sales by turning to influencers. Don’t think you have the budget for influencer marketing? Reach out to “micro-influencers” instead.

They’re often cheaper, well-trusted, and much easier to reach than star-studded endorsements. Influence.co is a great way to find them.

The social media game may not be the easiest around, but it can be rewarding with the right metrics and approach. Use this guide to give your products some pop with social media.

What social media strategies have you leveraged to increase sales?

About the Author: Neil Patel is the cofounder of Neil Patel Digital.

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0 notes

reviewandbonuss · 6 years ago

Text

The Definitive Guide To Leveraging Social Media for Online Sales

71% of Internet users in the United States actively use social media networks.

That means (almost) three out of four people can potentially be reached, interacted with, and persuaded through social media.

Marketers everywhere are trying to harness social media to improve customer experience, boost brand awareness, and increase sales.

Andrew Hubbard turned a $4,000 investment in Facebook ads into $36,449 in profits.

And, it’s not just for marketers.

Online retailers are also using social media to drive revenue.

A women’s online clothing store supporting a non-profit wildlife conservation organization saw a 192% increase in social media sales with Facebook leading to new customer acquisition.

So, to help you increase sales for your business, I’m going to show you how to use social media to drive sales.

To begin, you have to use the right social channels to reach the right people.

Use the right social channels to reach your target audience

As much as we’d all love to master every social platform, it’s about as likely as winning every lottery by only playing Powerball.

Just like the same winning numbers aren’t going to score you that sweet jackpot for every active lottery game, no blanket strategy can net you big wins on every network.

Why?

Because the preferences, demographics, and interaction styles change between each.

Some of this is the result of design constraints.

But some of it comes down to plain old user bases, which is why it’s so important to choose your channels wisely.

Facebook may be the crown king of social media in terms of growth and frequency of use, but that doesn’t make it the best choice for your business.

Because there’s one crucial thing you have to remember about Facebook.

Just because it reaches more users than other networks doesn’t mean it reaches more of your users.

And that’s ultimately who matters most when deciding on a social platform.

Just look at the social channels these top brands choose to engage with their audience.

As Michelle Vroom, founder of Vroom Communications explains, “Each channel is used in different ways, and should be used in different ways. There’s no ‘one size fits all.'”

Carnival Cruise is an excellent example of how to leverage the right social channels to reach your target audience.

Carnival Cruise Line wanted to reach more “rookie” cruisers. It also wanted to keep its costs down to a minimum. For them, Pinterest was a golden goose.

Its campaign on Pinterest saw a 14% increase in click-through rate while its CPC was as much as 71% lower than the same outreach tactics on other networks.

How did they get such money-saving numbers while boosting customer acquisition?

By going to the right network to reach the right people.

After all, who’s more likely to go on a first-time cruise: a college freshman still shopping a Top Ramen diet or a family that pulls in an income in excess of $100k?

According to Pinterest’s self-reported demographics, the latter accounts for 40% of their user base.

Flight Media saw similar results when they doubled down on their Instagram efforts. Instagram didn’t just surpass Facebook, but it became their top social media performer.

To the tune of 58% of their total lead generation.

Check this out.

And all of that happened in just a few months.

So, as you can see, identifying your target demographics and meeting them on their platform of choice can help rake in new customers and save on marketing spending.

And sometimes, as demonstrated in the above examples, that platform isn’t always Facebook.

Use paid promotion and buyable pins to increase sales

Paid promotion programs vary between networks in terms of delivery and cost, and you can’t throw a stick without hitting a sales-boosting success story.

Don’t believe me? Check these out.

57st. design, a high-end furniture design house and retailer, get at least 35% of its revenue directly from Pinterest, using its “Promoted Pins” feature to great effect.

Here’s another.

OGX, a beauty and hair care retailer specializing in natural and exotic ingredients, pulled its U.S. sales up by 8% using Facebook’s advertising platform.

And all of that in four weeks. When you consider there’s barely a grocery store in the U.S. that doesn’t feature OGX’s products, that sales lift is huge.

Let’s make it a trifecta and look at one more.

Pringles, the tube of chips that makes us uncomfortably aware of how much we can eat in one sitting, nets a 2.9x ROI on promoted tweets for every dollar spent.

So, if a paid promotion isn’t part of your social media strategy, you’re missing out. But how do you find the program and format that fits your products and budget best?

Start by experimenting with A/B testing.

That’s what SHEIN, an online fashion retailer, did with Instagram’s paid promotion program.

Running three concurrent experiments with different ad formats, SHEIN tracked its conversion rates with Facebook pixel to land on the format that worked best for its customers.

Best as in 8.5% more than other ad formats for a total of 23% conversion lift.

They’re not the only ones who know the value of an excellent side-by-side, either.

AdEspresso uses a similar approach for their Facebook ads.

That said, paid promotion isn’t the only way to bring customers in directly from a social platform.

Pinterest, where 93% of users use pins to plan purchases, is also a gold mine of potential increased revenue.

Buyable pins, which allow users to complete their purchase Pinterest, have yielded some awesome results for e-commerce stores looking to grow sales and new customer acquisition.

Did I mention the best part yet? They’re free to use for approved businesses.

Look at the results for Gardener’s Supply Company, an online retailer of landscaping supplies.

Using buyable pins boosted its sales by 300%, and 95% of the pin purchases were new customers.

FlyAway BlueJay saw similar results. Buyable pins drove 20% of the retailer’s sales, and 100% of the purchases were from brand new customers.

Holly Feld, owner of FlyAway BlueJay, said this about her experience with buyable pins:

“Buyable Pins makes Pinterest more user friendly for both people shopping for the perfect gift and for businesses trying to reach new clients.”

This is the gist of it:

Every social network has a paid promotional program that can turn over a massive profit and put your sales into the stratosphere.

On Pinterest, buyable pins can take you even further into the e-commerce cosmos.

So, get out there, shop your options, and get ready to open your doors for new customers, stellar ROI, and huge traffic with paid promotion.

Leverage emotion to draw customers in

Content with high emotional impact is three times more likely to achieve mega success than campaigns without it.

And, it’s not just for B2C organizations. Emotional marketing can be hugely profitable for both B2C and B2B organizations.

Here’s what Michal Zarankin, the former head of digital marketing for Pendo, had to say about it:

But hold up: what exactly is emotional marketing and what makes it so different from other types of marketing? And more to the point, what can it do for your sales?

Emotional marketing, at its core, is storytelling.

And, it’s powerful enough to boost your repurchase rate by as much as 300%.

Emotional marketing is taking real-life situations and using them to drive a point home, whether that’s to prevent teens from texting and driving or get people to buy more of your products.

We might love stats in the marketing world, but consumers respond better with emotions. 31% of advertisers reported significant gains with the use of emotional marketing.

But just how significant?

Beats, the now-premiere headphone company, climbed to the top of consumer’s wishlists with three different story-based campaigns that were rooted in emotion.

The most remarkable part of Beats’ success is that almost all of the campaigns started with little to no budget.

You read that right.

Its product rose to acclaim through campaigns that could barely cover the monthly rent in most metropolitan cities – if at all.

Here’s another example of emotional marketing driving sales.

Back in 2008, a Subaru was nothing special. Dependable, decent, but it didn’t strike a chord with anyone. That all changed with the “Love” campaign.

Turning its focus to emotional storytelling, Subaru rose from the ashes of lackluster reception and is currently riding a 73-month long streak of growth, netting 647,956 sales in 2017.

Since launching their emotionally-charged campaigns, Subaru’s marketing has evolved, but the core of it – the emotional resonance – has stayed the same.

Subaru officials put it this way: “Our target demographic is experience seekers. It’s the same as eight years ago, only we are reaching more of them, in better ways.”

Let’s look at one more example of emotional marketing in action, this time, specifically on social media.

Knorr, a food and beverage brand, wanted to get millennials talking (and buying) its products. Thus, the “Love at First Taste” campaign was born.

Wildly creative, this campaign leveraged emotional connection with other people – intimacy – to grow its reach across its target demographics on social media.

It used YouTube to drive its film content, Facebook to get shares flowing, and Twitter to spark the conversation with millennials.

The results went well above its expectations.

Globally, they saw a 13% rise in purchase intent across all demographics! That’s insane, especially when you consider the previous year’s increase came in at a paltry 1.25%.

OK, you’re sold.

Emotional marketing is effective for sales, offline, online, and when used in social media.

But, how do you incorporate that into your social media strategy?

First, understanding your audience is key.

The more emotional reactions you can elicit, the more shares and engagement you’re going to get with your posts.

One of the most reliable ways to use emotional marketing on social media is using milestones.

Over half of millennials have made a purchase for a milestone after seeing the associated products on social media.

Here’s a sample of milestones – and their brand associations – you can use as inspiration for working into your social media.

Knorr, our above example, leveraged “relationships.” Subaru used “family,” and Beats used a combination of “personal accomplishment” and “professional.”

Here’s how it all breaks down:

Emotions are like a roadmap for your products.

As SmartBug Media’s Jennifer Lux explains…

“If you can truly understand the sentiments that drive buyers’ actions, you can cultivate an engagement strategy to result in those collective emotional triggers along the path to purchase.”

So, stop writing bland posts and start incorporating emotion-driven marketing and milestones. Your sales and followers will thank you.

Deliver more than a sales pitch

Do you remember the last time you got trapped in an uncomfortable conversation with a neighbor running one of those catalog businesses?

How, thirty seconds into the conversation, you started wishing for a meteorite to deliver you from their sales pitch?

Your customers feel the same way. They don’t want to listen to you sell, sell, sell.

That lands you in spam or annoying territories (or both). And that translates into losing followers, especially your older users.

So you need targeted content to keep your social media from self-sabotaging.

Which is a cinch if you’ve got a content marketing budget set up and a writer on hand.

And if you don’t, it’s worth investing in one. The best content marketing strategies include both curated and original content.

Curated content may save you time, but the extra effort and expense required for original content can have a significant impact on directing users to your website.

More traffic means more sales opportunities.

But in case you’re not sold on the necessity of original content, consider HotPads.

Using original content, the online rental marketplace was able to pull in 4000% more traffic in just seven short months.

At this point you might be thinking: OK, why not just go with all original content then?

Beyond the time and money investment, you should be sharing both curated and original content with your audience because both help your audience.

And more to the point, because both drive consumers on social media to make purchases.

So make sure your social channels aren’t just one long sales pitch after another to keep your customers happy (and more importantly, consuming).

OK, there’s one final pillar you need to hit to leverage social media to drive your online sales. It’s a simple one, but it’s vital: being social.

Increase revenue with influencer marketing

Engaging with users is critical to keep them coming, but it isn’t limited to direct conversations.

In fact, there are a lot of creative approaches to engagement that have yielded some powerful rewards.

Take Nicaila Matthews’ approach.

She used a five-day social media challenge to build her business and help her users reap the rewards with her. The numbers are pretty staggering.

The setup was simple.

Matthews used a combination of organic social growth and paid social advertising to spread the word of her free challenge and direct users to a sign-up page.

Her challenge helped users grow their own Instagram followings and featured five live sessions (that later became evergreen content after the challenge ended).

Using live engagement and great content netted Matthews 1,020 leads in just five days.

She then used those opportunities to upsell her premium product packages and start moving leads into conversions. Brilliant, right?

Want an even savvier way to drive users to your products without having to create a lick of content for it?

Let users generate your content instead.

Better yet, use an influencer to net content, sales, and engagement.

The ROI on influencer marketing has been estimated up to as much as eleven times higher than traditional marketing techniques.

Here are just a few companies that have yielded some epic rewards with influencer marketing.

Daniel Wellington, a watch company, built its entire sales strategy on influencer marketing and sold its one-millionth watch within three years of launch.

Want an even more staggering result?

Foodspring, a culinary upstart catering to the fitness-minded consumer, grew its earned media value 750% in one year thanks to influencers.

Influencer marketing isn’t just for newcomers looking to make waves. Well-established brands like Bigelow Tea have netted some impressive results, too.

To the tune of an 18.5% increase in sales.

But in case you’re not sold on influencer marketing yet, let’s look at one more example.

Gerber Lil’ Beanies boosted its national sales by 5% thanks to a comprehensive influencer campaign.

This campaign netted Gerber Baby almost 10,000 pieces of content and a quarter million interactions across different social platforms. Which is crazy when you consider this:

It had just under 350 influencers working to promote its products. Which means for every influencer, it netted roughly 800 engagements!

OK, that’s all well and good, but how do you capitalize on influencer marketing if you’re working with a baby-sized budget? Go for influencers who already want to promote your product.

Alternatively, reach out to “micro-influencers.”

These homegrown social media players can deliver high engagement, they’re easier to find than macro-influencers, and they’re often significantly cheaper.

Ready for some good news?

Finding influencers that fit both your budget and niche is easier than ever.

One of my favorite tools for finding influencers is Influence.co.

Organized visually and including an exhaustive tagging system, Influence.co makes it easy to filter influencers by industry, follower count, local area, and so much more.

Think of it as a freelance platform specifically for influencers. One that puts the power in your hands to find the perfect people for your budget and products.

You can start by checking out its collections, the hand-selected cream of the influencer crop.

But the real power of this platform is its advanced search.

Check out the options for filtering influencers.