#( also mari and i just love the meme material from his face here lmao )

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Andrei Lupei / Razor Fist Edit 162 / ∞    Personals Do Not Interact - Mutuals May Reblog

Bonus:

[coe-lilium]

TroS reaction (1st view)

Necessary premise in bullet points:

- I liked TFA when it came out and still do but as I dug into the franchise/canon (Disney only by choice) my enjoyment of it became more lukewarm. Came out of it dreading a potential Reylo but liking the two charas on their own. 

- went into TLJ worried I’d hate it, came out with it being my favorite saga movie and sold on the Rey-Ren connection, whatever road it would’ve taken. Loved the “Rey’s powerful on her own/bc the Force wants to set Kylo’s wrongs right”. It felt good after two years of being bombarded with “this fucking Mary Sue can have any power only if she’s connected to powerful men of the saga, she has otherwise no right in being powerful” in forums spaces.    

- went into TroS non-spoiled, wary of Palpatine return but relatively hopeful if soured about the “JJ our lord and saviour pleease save us from evil evil Jonhson” (HA!). The rumors about lore from the tv series being featured into the movie had me excited.  

That said, here goes: [SPOILERS FOR THE ENTIRE MOVIE, ENDING INCLUDED, RIGHT OFF THE BAT]

I didn’t like it. I really hope to warm up to it more in future views, there’s absolutely stuff I liked or even loved, but as it stands now it was overall a massive disappointment on many sides and -worst of all- threatens to retroactively ruin my enjoyment in other previous stories. 

First, the positives: 

- Parentage notwithstanding, Rey was good. Her rage, her fears, her good heart, her commitment to the fight and the training, her longing for guidance… truly, if the bloodline revelation hadn’t retroactively ruined my investment in the character and themes I’d have fully, 100% loved her even if every single other part of the movie had been the same. 

Except for a brief war flashback to Starkiller game abilities (I lolled) I wasn’t even troubled by all the new abilities or their scope. Movies’ been inventing new powers since the beginning and the Force does what the Force wants. Again, fuck the genetics “twist”, garbage stuff. 

- Kylo, next to… 95% that involved him? TLJ did a great job selling him to me and surprisingly this movie added to that instead of retconning it away. More competent but still stupid and petty from time to time. I’m glad he came back, glad he choose right and glad he was allowed more time on the right side than Anakin. I love redemptions and he was portrayed as wavering the entire trilogy, I don’t even really care that it could’ve done better. I’m happy for him and his family, that’s all. The kiss got a laugh out me but not a malicious one, I was kind of running out of reasonable reactions by then. 

I’m just conflicted on how I feel about his death. Back when TFA was released I wanted him to survive to face what Anakin didn’t: justice (the kid-friendly setting prevented a death sentence anyway), atonement and growth from there, I still wish it happened and maintain that a different pacing would’ve allowed it. On the other hand, I’m also kinda okay with him dying. He righted at least a bit of his many wrongs, he saved a person he cared for, that his parents cared for and that could help the galaxy much more than he ever could and he was at peace. It was a good death.      

- Kylo’s vision/illusion of Han. A surprise but a very pleasant, well acted one. Would’ve I maybe liked Anakin more, as Ben idolized him so much and for all the wrong reasons and because I love that disaster? Yes. Does Han work much better in the economy of the movie and trilogy story and do he and Ben have a much rawer relationship and history? Absolutely. I am a teeny tiny bit baffled as  for why Luke didn’t also show up, but the actual scene was good enough I forgive it.  

- Rey and Kylo bond and connection was one of the saving graces of this mess and I utterly loved it. Both actors worked their asses for for all their scenes and it payed off, oh if it payed off. Their DSII duel was perhaps a tad long but great nonetheless (Republic era Jedi jumps!), the hurt and the sense of absolute loss and grief they both conveyed -and shared!- after Leia’s passing was incredible, Rey regretting the near kill and softly going “I would have stayed, had you renounced the dark side”. She cared, yes, but not to the point of ignoring the horrors (something Anakin never quite understood). The “dyad” stuff was a bit overkill, just call it a force bond, we can see it’s freaking powerful, but the Force Skype and sharing of objects that came with the package, that I loved. Surprise lightsaber, Ren fuckers! :D Bet Anakin and Obi Wan were really jealous, that would’ve come in handy during the war.       

- Finn was now fully invested in the cause, at ease, visibly happy to be with his friends, ready to bond and reach out, quick to plan, to act and to adapt to the situation, brave but cautious and calculating. I wish it was given a bit more focus, but I loved he found other young FO defectors. Also fuck yeah, he’s force sensitive and his ability is used, not just thrown in as a useless wink. Jedi Finn in future material, c’mon!

- Poe’s also grown. He was probably going to have more screen time with Leia had Carrie not died but there was nothing to be done for that. I’m not as happy as for previous 3 charas for the backstory retcon I’ll tackle in the negatives.

- Jannah was cool, the addiction of other FO defectors a welcomed one and the scene were she and Finn excitedly went over their “I broke free” moment was adorable. Good bean, I’d read more about her and her company. 

- A bit lot annoyed at Bloodline being kinda tossed outta the window but getting Leia with lightsaber was nice. Give me some ancillary material to deal with the clash and I’ll fully forgive it. 

- Jedi! MY GIRL AHSOKA MY MAN KANAN! I mean, I sure wish they were in a better movie, but hey, recognition for something more than the OT? No slandering of the Order but all of them collectively kicking Sidious ass once and for all? I’ll gladly take it. Anakin, my dude, I’m sorry your sacrifice was next to nullified but it was good to hear you again ;_;  I didn’t hear Ezra’s voice anywhere so I can still hope he’s alive, well and with the Ascendancy teaching all their Navigators. “I am all the Jedi” remains a terrible line. 

And now, oh boi. Here comes the long list of annoying - bad - stinking shit stuff: 

- If I wanted to watch a 2 and half long videogame cutscenes I’d have done that in the comfort of my home without spending money for tickets. Go to level x to retrieve related macguffin, move to next level to get next macguffin and so on and so on. I liked close to everything in the DS II sequences, but what would’ve that dagger pointed at if the wreckage had fallen even a little bit differently?   

In general, many plot points gave me the feeling they were stolen from the tv series and badly executed, like a mockery (or incompetence?). Case in point: Hux betraying the 1st Order out of personal, spiteful hate? Potentially good! The execution? A poor man’s Rebels Agent Kallus, already over in little more than 5minutes. 

- Palpatine himself is a poorly, ridiculously poorly executed Maul resurrection storyline from tcw and rebels. 

Because Maul was 1. explained and 2. got a good, long arc that made you forgive the undoubtably contrived ass-pull it took to bring him back while Sidious is just… there. You gotta accept it because the writer said so. 

How did he survive? We don’t know and fuck you if you expect an explanation (they really had the absolute galls to have him say the iconic/meme line from Rots and apparently it was supposed to be enough?!) How could he “have all Sith reside inside me” when canon’s clear that Sith do-not-get-to-retain-their-individuality-in-the-Force, do not work well together (lmao) and he as an individual never gave a shit about the Sith except when they could serve his own personal desires? His entire approach to the rule of two and other Sith stuff is “fuck that noise, everything in the galaxy exist to serve me”. He’s fine dying as long as “the Sith rule”? Who IS this character, because he’s not Darth Sidious (as presented in Disney’s own canon, mind). Oh, you wanted explanations? FUCK YOU, screams the movie. 

The mess gets somehow salvaged in the end as he comes to his senses and siphon the life out of Rey and Ben to de-rotten/revive himself to rule in person, now *that* was in character. Was he actually lying his ass off the entire time waiting for the moment he could siphon them? Hopefully but who the hell even knows.

In the end it just wasn’t worth bring him back. A holocron, a different Sith, even a hive-mind of old records/tainted wraiths of Sith (perhaps wearing Palps face to buy the old empire aficionados loyalty, idk) would’ve been better than “actually, Anakin suffered nearly his entire life and sacrificed himself for barely more than 25 years of peace and it still wasn’t enough to rid the galaxy of the monster who destroyed his and countless other lives”. But Johnson was the one shitting on beloved characters legacy and accomplishments, uh? Surely at least he’s got company. 

Ian was clearly having a blast, so there was… that? And the initial sequence being legit creepy and the Sith storm or whatever the fuck was that. That can stay, it was cool.     

- Poe, the latino character, got retconned from former Republic pilot (a backstory established before TFA came out and faithfully respected ever since) into a smuggler and gang member. Classy. What does Lucaslfilm have a story group for if not for stopping stuff like this from happening? Bonus Zorii being used for a “no homo! homo? no homo?” wink wink and for generally being a poor man Solo’s Qi’ra.   

- The movie makes you worry for a character death three (3) times in a row only to immediately backpedal on it. The survivors are grieving, the scene is sober… and then suddenly! they’re alive! isn’t it wonderful? let’s insert a comical scene now that we’re at it! Sigh.   

- The whole Threepio stuff was a contrived waste of time in a movie already full of more relevant plot treads that could’ve put that screen time to better use. 

- Rey’s parents apparently aren’t assholes anymore bc they sold her into slavery to protect her from Sidious, which is… supposed to make it alright, a sacrifice in the name of love? If they had been shown trying to give her to a trusted person and then she was kidnapped that wouldn’t had been their fault, just unfortunate, but the movie shows them leaving their 5yo daughter with her in-all-but-name slaver so?? 

- Rey Palpatine… Rey. Palpatine. Gesù Cristo benedetto che minchia mi è toccato di vedere. That hurt. That was so hilariously over the top bad I just…I started laughing. On top of the entire thing, thank you so, soo much for validating all those fucking assholes who demanded Rey be connected to a powerful man in the saga to accept her powers and value, you hack. Jedi were never about power of blood and then you went and reinforced the very opposite. She ain’t powerful bc the Force recognized her as worthy to stop evil and chose to aid her anymore, she’s powerful bc grandfather was. Lovely stuff. Hilariously, now she has a lot more legit “Mary Sue” traits than before. 

- Rose’s sidelining was a blatant bow to her and her actress haters whims. If in VIII she jumped at the chance of action, now she was fearful and “had to stay behind” studying maps. Fuck that noise. 

- Even if she rejected it, underline is that the Skywalker line is wiped out and the Palpatine one thrives. I… just… wtf wtf wtf. A final “Just Rey” would’ve been more powerful -because now it would’ve been reclaimed- and less corny and in poor taste than a Palpatine taking on the Skywalker name. I’m not sure if Sidious is more offended or if he’s laughing his ass off in space!hell. Probably the 2nd. Bad.      

- The final scene on Tatooine. It rang so empty because the planet brings warm memories only to the audience, not the characters. In-universe, that place brought nothing but misery to the Skywalkers: Anakin and Shmi were brought there as slaves and lived as such for years, Shmi was tortured to death and Anakin began his descent into the dark for crying out loud. Luke had to hide and saw his relatives murdered. Leia had no connection whatsoever to the place. The mera idea of burying Anakin Skywalker lightsaber into the sands of Tatooine and considering it a way of paying respect is… I don’t know, hilariously in bad taste? Rey, dear, what did you have personally against the guy? Put those sabers to rest on Naboo! Ah, but we can’t truly acknowledge the PT now, can we? Wack.   

- It’s not TroS complete fault, that “honor” mostly sit at TFA’s feet but for all its omages, copies and almost slavish references, from a in-universe point of view it’s like the OT barely occurred. 

The same evil man has been defeated (until next time?), the Republic must be rebuilt from scratch, a evil military is all over the place and must be dealt with, the Jedi Order has to be rebuilt… it’s depressing. A new evil taking advantage of the empire leftovers would’ve been one thing, but Sidious? He’s been effectively winning nonstop ever since he was elected Chancellor. He had all the power, all the influence, all the control and he maintained it all even as a rotten corpse in exile, the entire galaxy marching on his tune, controlled by his strings. And as the cherry on top of the cake he even managed to wipe out the family that could’ve, should have been his undoing! He effectively destroyed the Skywalkers. He outlived every Jedi, every survivor, every clone. I hate this. It’s sickening. I can’t even be happy Rex was on Endor anymore.      

In general, the best word I can find for this movie is: coward. 

So blatantly desperate to please, to be “forgiven”, to reference every single irrelevant thing -except the PT and the TV series in a intelligent way-, to throw fanservice after fanservice after fanservice no matter how nonsensical from all over that crossed the “corny” to wander into embarrassing territory many times over (Maz giving Chewie a medal outta nowhere? Come the fuck on now). 

The cartoon series had twenty time the guts of this movie and I vehemently wish for Filoni to take the helm of the entire creative team in a very near future.                  

[bizmediaweb]

10 Reasons Celebrities Are Better at Instagram Than Brands

The 25 most-followed accounts on Instagram are, more or less, what you’d expect. There are quite a few familiar faces: Selena Gomez, Taylor Swift, Beyonce Knowles, Justin Bieber, Katy Perry—the list goes on.

And, of course, the ubiquitous Kardashian-Jenners make a good showing. The alliterative sisters Kim, Kylie, Kendall, Khloe, and Kourtney all rank within the top 20.

It’s hard to deny that celebs are good at social. And why is that?

There are a few things that they get about Instagram that brands just don’t.

Bonus: Download a free checklist that reveals the exact steps an adventure photographer used to grow from 0 to 110,000 followers on Instagram with no budget and no expensive gear. Plus we’ll show you how you can use Hootsuite to grow your own following on Instagram and other platforms.

1. They get internet humor

The internet is a vast place, full of disparate people voicing a cacophony of opinions. There’s very little that can typically be attributed to the culture of the internet as a whole.

Except maybe humor.

The internet at large, and social media in particular, is home to a particular sense of humor—a unique constellation of memes, clever hashtags, and puns, mixed with a healthy dose of nostalgia. Add in a dollop of self-deprecating jokes and you have internet culture.

And celebs get it. They get it in a way that brands just don’t.

Kylie Jenner pokes fun at herself in this Instagram post where she wears a t-shirt featuring an unflattering photo of herself that’s been circling the internet for years.

A post shared by Kylie (@kyliejenner) on Apr 18, 2016 at 12:44pm PDT

This shot of Kylie Jenner is a great example. She’s showing that she can laugh at herself—it’s goofy and self-deprecating in a way that the internet loves.

2. They’re so relatable Not only do celebs get internet humor, they also get what works online: nostalgia (the #tbt is alive and well). Specifically, they get that their primarily millennial audience responds to 90s references.

🦋🦋#Butterfly is my favorite album, it's the most personal work I've ever done and will always be a defining moment in my career and in my life. I'm so happy to celebrate this anniversary with a special picture disc vinyl release – link in bio. Stay tuned for more surprises!🦋🦋

A post shared by Mariah Carey (@mariahcarey) on Sep 16, 2017 at 2:36pm PDT

So when celebrities post throwbacks—like this one from Mariah Carey—to 90s moments from their own lives, it’s very relatable for their audience.

But the relatability of celebs—that authenticity that people love to describe as ‘so real’—goes beyond embracing nostalgia. It’s about sharing moments from their lives that are a tad less glamorous than the usual red carpet shot.

In a way, the content that celebs now share on their own Insta timelines is reflective of the kind of material that paparazzos once doggedly pursued. But they’ve realized something fundamental about it: if they post it themselves, they control the message.

And, on a less cynical note, these down-to-earth, ‘authentic’ moments give them the opportunity to connect with fans. It’s precisely this relatability that explains why followers love celebs’ bathroom selfies.

A post shared by Demi Lovato (@ddlovato) on Feb 15, 2017 at 5:32pm PST

And the oh-so-relatable moments they share with the mini-humans in their lives.

Love u so much x kisses @Cruzbeckham X ✨

A post shared by Victoria Beckham (@victoriabeckham) on Feb 12, 2018 at 8:43am PST

Or their relationships with their parents.

Bonnie and Clyde

A post shared by chrissy teigen (@chrissyteigen) on Aug 5, 2017 at 5:18am PDT

Or those moments of uncontained, bona fide joy.

THE TRAILER IS JUST EEEEPPPPPPPIIIIICCCCCCC! Star Wars is back! gaaaaaad laaaaard! You know what! Let me just relax because this kind God oooo! Lmao! Seriously congrats to everyone ! December 18th!

A post shared by John Boyega (@johnboyega) on Oct 20, 2015 at 12:02am PDT

John Boyega’s reaction to The Force Awakens trailer is so utterly relatable, because his excitement reflects that of the franchise’s fans. It’s the sort of over-the-top, genuine, unabashed enthusiasm that spawns reaction GIFs—the kind people share with the comment, “Same.”

3. They get that the caption can make or break a photo

I think we can all agree that celebs have great photos. They’re often glossy, professional images that beat the average snap. But it isn’t just their photos that make their Instagram feeds stand out from the crowd. Celebs get that Instagram captions can be just as important as the image they’re attached to.

When you could go anywhere for your bday dinner but you're so OG that you go to OG with all your OG's. 📷 by @ronyalwin #thosebreadstickstho

A post shared by KATY PERRY (@katyperry) on Oct 27, 2015 at 12:37pm PDT

This Instagram from Katy Perry is the perfect example. The photo itself is nothing special, just another group photo at a restaurant. What makes it special is the caption, which cleverly plays on ‘OG’ as short for ‘Olive Garden.’

I'm up at 4am everyday to work extremely hard BEFORE I go into work, not because I'm bat shit crazy (well maybe a little;), but because I know my competitors are not paying that price and sacrificing to that degree – and that will alway give me the edge and anchor for an opportunity for success. You don't have to get up at 4am, but I encourage you to find the thing that gives you the edge over everyone else around you. Once you find it, let it be your anchor. Then you've just created an opportunity for yourself to succeed. And that's all we ever want to work hard and create for ourselves.. opportunity. #GainTheEdge #FindYourAnchor #ButForTheLoveOfGod #YouDoNotWantToWakeUpAt4amEveryday 🖕🏾😂

A post shared by therock (@therock) on Apr 12, 2016 at 2:14pm PDT

In this shot, The Rock goes beyond simply posting a photo from the gym. Instead he gives his followers a behind-the-scenes glimpse into his routine and his motivation. It’s the details around it that make the shot special.

When brands post to Instagram, their captions are often short and unexpressive—they lack personality. But personality is something that celebs have in spades. And when it comes to Insta, it not only shows—it pays off.

What many brands fail to recognize is that they need to go beyond the image. A picture may be worth a thousand words, but a great Instagram caption can be worth so much more.

4. They get that people connect with faces

Love ‘em or hate ‘em, celebs have selfies down to an art. And while selfies may be considered narcissistic, they’re based on a fundamental truth—people respond to faces.

A study by Georgia Institute of Technology and Yahoo Labs found that Instagram photos that feature human faces are 38 percent more likely to receive likes than photos without faces. They’re also 32 percent more likely to get comments.

The study’s lead, Saeideh Bakhshi, theorized about why this might be: “Faces are powerful channels of nonverbal communication. We constantly monitor them for a variety of contexts, including attractiveness, emotions, and identity.”

The researchers also found that the number of faces in a photo, their age, or gender didn’t make a difference.

We would like to share our love and happiness. We have been blessed two times over. We are incredibly grateful that our family will be growing by two, and we thank you for your well wishes. – The Carters

A post shared by Beyoncé (@beyonce) on Feb 1, 2017 at 10:39am PST

This shot of Beyonce announcing her second pregnancy proves that faces work—it was the most-liked photo on Instagram in 2017.

5. They understand that cute animals win on social

It’s a truth universally acknowledged that the internet loves a good cat photo. Or a snap of a cute puppy. Or basically any warm fuzzy thing. (Chewbacca aside, though the internet certainly loves him as well.)

Taylor Swift gets this.

Some real tough questions I had for Olivia.

A post shared by Taylor Swift (@taylorswift) on Sep 7, 2017 at 8:05am PDT

She incorporates her adorable felines, Dr. Meredith Grey and Detective Olivia Benson, into her feed, with excellent results.

Mary Jane ❤️

A post shared by Miley Cyrus (@mileycyrus) on Dec 2, 2017 at 11:18pm PST

Miley Cyrus is no stranger to this tactic either. Her feed boasts snaps of her own pets, puppy Boomerangs, and a personal tattoo commemorating her dog Mary Jane—effectively taking her ‘cute animal’ game to the next level.

Thankful for @beaglefreedom and their mission to free captive pups from inhumane animal testing labs! Without BFPs work I wouldn't be falling asleep next to Little Dog, being lulled by the sound of her heartbeat …. #whosavedwho #myrescuerescuedme #fucktestingonanimals ❤️💙💚💜💛 @happyhippiefdn

A post shared by Miley Cyrus (@mileycyrus) on Jul 22, 2017 at 9:41pm PDT

How can brands make this work for them? Think beyond your product and get right into your customers’ lifestyle. Might that lifestyle involve pets? Insta ‘em. Hootsuite does it with our #HootDogs hashtag.

Building friendships 👫 Some new #hootdogs getting aquainted with Owly over lunch 🐾 Welcome to the team! #lifeofowly 📷: @evarobin

A post shared by Hootsuite (@hootsuite) on Mar 31, 2017 at 1:46pm PDT

6. They go Insta-first for big news

Something that celebs do often that brands rarely emulate: they announce big news on Instagram.

Taylor Swift did it with a music video. Beyonce did it with an album.

Surprise!

A post shared by Beyoncé (@beyonce) on Dec 12, 2013 at 9:12pm PST

Others have gone Insta-first for more personal news, like engagement and pregnancy announcements.

Like Kylie Jenner did with the first shot released after the much-anticipated birth of her first child.

stormi webster 👼🏽

A post shared by Kylie (@kyliejenner) on Feb 6, 2018 at 1:14pm PST

Or Danneel Ackles did with the announcement of hers and Jensen Ackles’ twins.

Yep! Doublemint here we come! http://celebritybabies.people.com/2016/08/10/jensen-ackles-danneel-harris-pregnant-expecting-twins-son-daughter/

A post shared by @ danneelackles512 on Aug 10, 2016 at 11:31am PDT

Or this heart-melting post from Michael Phelps on his engagement to Nicole Johnson.

She said yes😁😁😁 @nicole.m.johnson. (Photo credit to @arschmitty )

A post shared by Michael Phelps (@m_phelps00) on Feb 21, 2015 at 10:49pm PST

When Disney employed this strategy it was massively successful. They released the much-anticipated Star Wars teaser trailer on Instagram first and fans went wild.

There has been an awakening… #StarWars #TheForceAwakens

A post shared by Star Wars (@starwars) on Aug 27, 2015 at 10:00am PDT

7. They don’t shy away from taking a stance

Leonardo DiCaprio’s Instagram feed is a mix of beautiful landscapes and endangered animals, accompanied by fact-filled captions urging action on climate change, environmental, and humanitarian issues. Nearly all of them are Regrams.

DiCaprio uses his Insta to amplify the images, causes, and work of activist organizations. The few original posts he shares are still clearly focused on his overall message of environmentalism.

Last night’s win at the #Oscars was an incredible honor – but it was also an important opportunity to bring even more attention to #climatechange. Last year was the hottest in recorded history. Climate change is real, it is the most dire crisis our species has ever known, and it is happening right now. We must empower leaders who don’t speak for corporate interests but who speak for us, our children’s children and those whose voices cannot be heard. Take action now: LCV.org/act

A post shared by Leonardo DiCaprio (@leonardodicaprio) on Feb 29, 2016 at 7:53am PST

This dedication to his core message gives his feed a consistent focus that fans can connect with. It also tells the world what he’s about, giving him a chance to do good.

#Regram #RG @nrdc_org: Anti-environment members of Congress are trying to weaken the Endangered Species Act, effectively declaring it open season on imperiled species like the gray wolf. Visit the link in our profile to help us defend the Endangered Species Act before it’s too late.

A post shared by Leonardo DiCaprio (@leonardodicaprio) on Feb 12, 2018 at 5:43pm PST

DiCaprio isn’t the only one doing this. His single-minded focus is similar to Emma Watson’s commitment to gender equality, as she often shares posts on her talks and appearances. Like DiCaprio, Watson uses captions as a call to arms for followers to learn more and take action.

Marai- what can I say. You were the best date on the most meaningful red carpet I have ever walked. Thank you for being so darn articulate and fun. Thank you for the trust, care, compassion and solidarity. I am so proud to say I work with #Imkaan and the End Violence Against Women Coalition and to be learning from you. Emma 💪 @jusmarai

A post shared by Emma Watson (@emmawatson) on Jan 14, 2018 at 11:41pm PST

While companies don’t necessarily need to transform their feeds into a list of social justice issues, it can be beneficial to declare public support for causes about which the brand feels strongly. For example, Hootsuite is a B Corporation. B Corps use business as a force for good to solve social and environmental issues.

8. They shoot for a consistent look and feel

Celebrities are excellent at creating aesthetically-pleasing feeds. Whether they’re filled with vibrant colors, muted tones, or black and white, celeb feeds are typically identifiable by a distinctive look and feel.

Kourtney Kardashian has mastered the art of the #triplegram—a series of three related photos posted to Instagram consecutively (something that any pre-Instagram photographer would identify as a triptych).

      Image via People

    On the other hand, Joe Keery is all about creating consistency through the look and feel of his overall feed. Joe’s photos typically have a matte-finish look with muted tones reminiscent of film photography. Wherever you land in his feed, it’s clear whose photos you’re looking at.

9. They talk up their friends

Who do you see most often in celebrity photos (other than the celeb you’re following)? Their friends and family of course, just like anyone else.

Except for them, those people just happen to be other celebs.

Gettin advice. From da GOAT.

A post shared by Samira Wiley (@whododatlikedat) on Dec 14, 2017 at 3:08pm PST

They’re all about the casual name-drop mention.

Happy Birthday to my work sister #JenniferAniston !! 💕🎂 Wishing you a day filled with lots of love and laughter ! 🎊 #HBD

A post shared by Reese Witherspoon (@reesewitherspoon) on Feb 11, 2018 at 1:38pm PST

And the birthday wishes.

You might be thinking: my brand doesn’t hang out with celebrities, how is this useful to me?

The key, you see, is in the mentions. Brands should mention their friends, influencers, people they admire, and customers in posts. Tag people to show a little love and increase the potential reach of your content. After all, if you mention them, maybe they’ll mention (or even Regram) you!

10. They get that it’s all about the fans

Celebrities are only famous because of their fans. But some of them are better than others at recognizing this crucial fact.

Selena Gomez is the queen of this.

Just look at how she shows off her appreciation for her fans on her own feed.

I have a lot to be thankful for this year.. My year has been the hardest yet most rewarding one yet. I've finally fought the fight of not 'being enough'. I have only wanted to reflect the love you guys have given me for years and show how important it is to take care of YOU. By grace through faith. Kindness always wins. I love you guys. God bless

A post shared by Selena Gomez (@selenagomez) on Nov 24, 2016 at 6:21pm PST

One of the best ways for brands to show appreciation for their fans on Instagram is, of course, engagement. Like and comment on photos that have to do with your brand or your business. Emulate Selena Gomez and make your interactions personable.

Due to safety I couldn't go outside tonight in Winnipeg. That did NOT stop me from gettin my pic tho 💘

A post shared by Selena Gomez (@selenagomez) on May 20, 2016 at 8:40pm PDT

Whether you follow celebrities on Instagram or not, there’s a lot that brands can learn from them.

Follow your favorite celebrities on Instagram. Schedule posts, manage, and publish directly to Instagram with Hootsuite. Try it today.

Learn More

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