#╰ ♡ ✧ ˖ shaping the next generation ┊ freest factory .
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* freest factory
freest factory emerged onto the entertainment scene in 1999, founded in seoul with the dreams of the ex-idol and businessman, kim jungsu. he believed in the power of discovering and guiding new talents and established freest factory with one simple goal in mind: to help ordinary people become artists. since its humble beginnings, freest factory has been all about finding, teaching, and nurturing talented individuals who dream of singing, dancing, acting, or even walking down the runaway. over time, freest factory has become well-known for its top-notch talent training, helping many hopeful artists chase their dreams and find success.
NAME freest factory 프리스트 팩토리
FOUNDED june 14, 1999
FOUNDER kim jungsu, ex-ceo
DIVISIONS academy, labels, talents, japan
HEADQUARTERS mapo-gu, seoul
WEBSITE www.freestfactory.com
* 001. freest academy
since its creation in 1999, freest academy includes the laboratorium ( the lab ), a talent development agency. in 2005 was founded nolmae institute, a performing arts school, following the success of the lab. both the lab and nolmae share the common objective of preparing aspiring artists for debut opportunities and successful careers in the entertainment industry. they work hand in hand to identify, nurture, and promote talent, making sure that graduates of the school and talent developed by the agency have the best possible opportunities for success in their chosen fields. before the creation of freest factory's very first label, trainees were usually sent to other companies. seeing the significant success achieved by many of them, freest factory made the decision to debut its own first group — a pre-debut project group from the lab, which had already gained considerable popularity.
* 002. freest labels
after years of success in talent development, freest factory recognized the need to expand its operations to include artist management services. founded in 2009 following the debut of their first group, rs&co ( rising stars and company ), later rebranded as five due to the consistent formation of groups with five members, oversees the management and career development of artists who have undergone rigorous training at freest academy. initially, five collaborated with external music production labels to produce music for their debut group. this arrangement allowed the company to focus on artist management and promotion while leaving the expertise of established music production labels for quality music production. however, as the debut group gained more traction and success, freest factory realized the importance of having in-house music production capabilities to maintain creative control over the production process.
in 2020, kim taekun, a member of five’s laellion, launched his own label groovinn under freest labels to focus on various music genres, centered around creativity and self-production.
* 003. freest talents
freest factory, already successful in many ways, launched freest talents in 2014, a division dedicated to managing aspects beyond their music businesses. stepping into television and content production, they established eseoul to produce shows, including reality programs, variety shows, talent competitions, and other formats, featuring talents from freest house and other entities. these shows serve as platforms for artists to showcase their skills, personalities, and potential, while also providing exposure and publicity. in 2017, freest talents solidified its presence in the industry by stepping into drama production.
alongside eseoul, freest talents introduced studio 831 in 2016, focusing on managing actors and dancers. most of the performers come from freest academy and the studio uses its connections in the industry to help their performers find gigs, auditions, and other professional opportunities.
finally, prestige, established in 2022, is a specialized subsidiary of freest talents. it operates as a fashion management agency, primarily representing a diverse array of fashion models. the agency has gained recognition for its notable collaborations with prestigious luxury brands and magazines in south korea and abroad. prestige is currently in the process of developing its own fashion brand.
* 004. freest japan
in 2020, as freest factory has always prioritized the asian market, they announced a new division, freest japan. initially seen as a local version of the laboratorium, freest japan quickly became a key platform for discovering japanese talents. serving as a training center, it provides aspiring japanese artists the help and resources they needed to improve their skills and pursue careers in the spotlight. after completing their training, the top graduates have the opportunity to join freest japan's unlimited members boy or girl groups.
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