The Kershaw Cruiseaire was developed in the late 1960s as a new kind of luxury limousine and office on wheels for well-to-do businessmen. Inside it was equipped with a TV, intercom, 8 track player, a fridge, couches and armchairs, drinks cabinets, and even a stove.
The design of the Cruiseaire is said to have been the brainchild of Royce Kershaw Sr, who hired Glenn Pray to do the styling. Pray is perhaps best-known for his Cord 8/10 replicas, but interestingly he also worked with Gordon Buehrig on the Cruiseaire design. Buehrig is one of the most significant American car designers of the mid-20th century.
The Cruiseaire is based on the chassis, running gear, and drivetrain of a 1968 Oldsmobile Toronado. The project started with a brand new Toronado onto which the new body was fitted, and it’s still powered by the Toronado’s 425 cubic inch V8, sending power through an automatic transmission to the front wheels.
The Kershaw Cruiseaire concept vehicle was developed in the late 1960s by Royce Kershaw Sr as a completely new form of vehicle – a cross between an RV and a luxury limousine targeted at wealthy businessmen and celebrities who wanted something more than your standard, run-of-the-mill limo.
Images courtesy of Auction by Pearce and the Kershaw Estate