#; rbs highly appreciated ! ty | Explore Tumblr posts and blogs

sapphosclown · 4 years ago

Text

Kiss Him You Fool - Willex Oneshot

aka willie and flynn are best friends and she’s done with this mutual pining bullshit. (boys are alive bc i didn’t feel like thinking about ghost logistics today lmao)

so i didn’t get to participate in willex week nearly as much as i wanted to so this is my song fic/au fic (i guess? since the guys are alive? idk) for free day since i didn’t get the idea till last night at 1am. anyways i also didn’t sign up for the gift exchange but i still wanna dedicate this fic to @fairygclds for hosting this week bc she did an amazing job and i love her v much, ty mari <3

title is from Kiss Her You Fool by Kids That Fly, cute song highly recommend

rbs and comments appreciated :)

———

That was real right? He didn’t make that up in his head? That happened. Right?

Willie was abruptly knocked out of their thoughts as his board hit a crack in the sidewalk, sending him onto the pavement, scraping his knee. Although, the stinging did help them snap out of the daze he was in, making him realize that yes, this is real life, and yes, he and Alex Mercer almost kissed.

***

“Stop, you’re not allowed to be that good at everything.” Willie teased as Alex just barely completed a loop around him.

“I feel like we are experiencing different timelines here or something.” Alex let out a shaky laugh as he flailed his arms in an attempt to regain the balance he’d just lost. Luckily, Willie held out their arm for him to grab just in time.

“Come on, you’re doing great! Just need to have a little more faith in yourself.” Willie smiled gently, offering extra support with his free hand.

Alex scoffed. “I think I’m a roller skating kind of guy.”

“Well, I disagree but if that’s how you feel—”

Alex rolled his eyes, making Willies stomach flutter. He helped him off the skateboard and they sat down on the couch in the studio. Willie ignored the fact that despite having the entire couch to themselves, they sat right up against each other, and he especially ignored the way their knees touching made his heart beat faster than normal.

“Actually, I think solid ground is where it’s at.” Alex said, only half-joking.

“I guess, but the wheels add some spice that solid ground could never live up to.”

“Exactly. You know exactly what you’re getting with solid ground. Me and wheels have a complicated relationship.”

“Oh really? You guys have a falling out?” Willie teased.

“Ha, yeah. There was some falling.” Alex gave a sarcastic laugh.

“But that’s the fun part! You can get some pretty rad scars from skating.” Willie pointed out.

“‘Rad?’ What, are you from the 80’s?”

“Listen—” Willie shushed him, shoving his shoulder into him playfully.

They laughed for a moment before falling into a comfortable silence. Willie was really tempted to lay his head onto Alex’s shoulder, or hold his hand.

His hand was right there. It would be so easy... But instead he grabbed their own hand and started messing with their fingers.

“So, what are your plans for the rest of the day?” He asked lamely.

“We’re rehearsing for our gig tomorrow night. Luke and Julie are going over the set list one last time right now but we should be starting pretty soon.” Alex replied, checking the time on his phone before looking back at Willie. “Actually, if you wanna hangout while we rehearse, I don’t think they’d mind.”

“Oh, yeah! That sounds great!” Willie smiled.

“Cool.” Alex nodded, and maybe he was seeing things, but Willie could’ve sworn his cheeks were turning pink. That made him giggle.

“So, what’s the set list then?” They asked curiously. He shifted his body so that he could look at Alex, only mildly upset about the loss of contact, but being able to see the faded pink in Alex’s cheeks made up for it.

“Well, usually we start with Edge of Great, but Julie and Luke wrote this new song that is perfect to open with and I just know everyone’s gonna love it—”

Willie stared at Alex as he rambled on about the show and they couldn’t help the soft smile on their lips. Alex noticed almost immediately and stopped talking, almost embarrassed.

“What?” He asked.

“No, it’s nothing.” Willie said, waving his hand for them to move past it.

“No, I feel like you’re judging me!” Alex giggled.

“No! I’m not judging you!” Willie reassured. “You’re just really cute when you talk about music.” He said softly.

Alex went bright red. “Oh.” He replied in the same tone.

The air around them went quiet again, but this time filled with a different feeling. The feeling that there was nothing else in the world but the two of them. And suddenly their faces were a lot closer than Willie had realized. His eyes flicked down to Alex’s lips subconsciously and then back to his eyes, which he found were doing the same thing. There was nothing stopping him, all he had to do was lean in just a little bit more...

“WHO’S READY TO MAKE SOME MUSIC!” Reggie called excitedly as he entered the garage, making Willie and Alex jump apart. Reggie eyed them suspiciously. “Oh, hey Willie.” He said, eyebrows pulled together like he was piecing together what just happened.

“Hey.” Willie breathed uncomfortably. He felt like he couldn’t get enough air.

“Are you gonna hangout for rehearsal?” Reggie asked.

“Actually, uh, I gotta get going.” Willie sputtered before his brain could catch up to his mouth. They stood up and grabbed their things messily.

“I thought you said—”

“I just remembered I have to do something.” Willie cut Alex off. “I’ll see you tomorrow though?”

“Yeah. Yeah, okay.” Alex said quietly, failing at hiding his disappointment and making Willies chest ache.

“Cool.” Willie said. “See ya.” He threw an awkward peace sign at Reggie (who gave him one back) and skated out of the garage as fast as he possibly could.

***

“You are a disaster.” Flynn scolded, grabbing a dinosaur band-aid out of her desk drawer.

“I know!” Willie yelled into her pillow. She plopped down onto the bed in front of him.

“Why didn’t you just kiss him! You had the opportunity and he clearly wanted to kiss you too!” She yelled.

“I don’t know!” Willie whined, throwing the pillow back down into his lap. “I wanted to but I froze! And then Reggie showed up and I couldn’t stay after that! What if he didn’t want that to happen, what if he hates me now!”

“He doesn’t hate you! He’s very clearly in love with you, I don’t know what you’re not understanding about this.” She peeled the paper off the band-aid and carefully stuck it to Willies knee.

“You don’t know that.” He huffed.

“Who do you think you’re talking to? He likes you. When have I ever been wrong?”

They hated to admit it, but there have been very few times Flynn has been wrong.

“Fine. But what am I supposed to do?”

“Go back there? Ask him on a date or kiss him or just literally do anything.”

“I can’t go back! He’s rehearsing! I don’t wanna barge in while they’re rehearsing. And I left so fast it’d be so awkward—”

“Stop making excuses!” Flynn shook their shoulders, as they pouted. “Call him and say you forgot something.”

“I didn’t forget anything.” He said plainly. Flynn shot him a look.

“Duh! I know that, but if you tell him you’re coming back to get something then you can’t chicken out.” She explained, exasperated.

“Oh! Well what should I say I forgot?”

“Your phone, that's a reasonable thing you’d need to get back.”

“Okay. Okokok.” Willie mumbled to themself pulling out his phone and scrolling through his contacts before Flynn snatched it from them.

“What are you doing?”

“Calling him like you said!”

“Use my phone dummy! If you call him from your phone he’ll know you didn’t leave it there!” She opened her phone and before Willie realized what was happening, the phone was ringing on speaker.

“Hello?” Alex’s voice cracked through the phone.

Flynn looked at Willie and then back to the phone when he just sat there mouth agape.

“Um, hi. It’s Willie, not Flynn, I, um, left my phone in the studio and I’m on my way back to grab it.” They stuttered, hitting his head at his awkwardness.

“Oh alright. See you soon, then.”

“Yup. See ya.” Willie threw his head in his hands, their face turning bright red. Flynn ended the call and leaned against her wall with their arms crossed.

“You really are a disaster huh.” She teased.

Willie threw his pillow at them playfully and jumped off the bed. “I hate you.” He laughed.

“Love you too.” She grinned slyly. “Now, go tell your boyfriend he’s cool and you wanna kiss him!”

Willie groaned as he grabbed his things as Flynn shooed him out of her room.

***

“He’s coming back.” Alex said quickly. His friends shared the same look as they all “ooooooo”d at him.

“Guys stop! What do I do!” He cried.

“Man calm down, it’s alright.” Reggie consoled him.

“Why’re they coming back?” Julie asked turning her keyboard off so she can lean on the keys.

“Said they forgot their phone.” Alex replied.

“Mhm, right. Sure he did.” Luke teased. If he were closer Alex would’ve shoved him but he felt like he was glued to his seat.

“What do I do?” Alex asked again.

“I mean, we can keep rehearsing till he gets here if that’ll take your mind off of it?” Julie suggested.

God bless Julie. Alex nodded.

“I don’t know, it seems like he and Willie have some unfinished business.” Reggie winked.

“No! Nothing was happening! Nothing happened, it’s nothing. He just needs his phone back.” Alex tried to ignore his friends snickering but his mind flashed back to Willie on the couch in front of him. He really thought Willie had wanted to kiss him, but if how he left says anything, Alex must’ve misread the situation. They probably hated him.

“Dude, I can practically hear your thoughts and I promise you, he likes you.” Reggie assured him.

“You can’t know that for sure.” Alex mumbled, watching his drumstick twirl through his fingers.

“Maybe not but, we’ve all noticed how they look at you.” Luke cut in.

“It’s not exactly a secret.” Julie said sweetly.

“I just... I care about them a lot and what if you’re wrong and that’s just how he acts with his friends—”

“No, dude, we’re not letting you talk yourself out of this one.” Luke laughed.

“Seriously, Alex, you should go for it!” Reggie said encouragingly, walking around his drums to clap his shoulder.

Alex thought about it, he really did. He really thought for a second that he could do it, he could just lean forward and kiss him and they’d live happily ever after. But he over thought it, as usual.

“I don’t know. Maybe someday.” He shrugged.

“You can’t just wait for someday! You gotta go after what you want!” Luke exclaimed. Julie nodded.

Alex smiled at his friends. He appreciated their support but he couldn’t help but be afraid. Deep down, he knew they were right. He knew if Reggie had been just a minute later... But he still didn’t want to get his hopes up too high. Because there’s always that what if that won’t leave him alone.

There was a gentle knock on the garage doors as Willie stepped into view, he was hugging his arms and had a soft smile on his face. They carefully waved at everyone before he made eye contact with Alex, and suddenly it felt just like they were on the couch again. Just the two of them.

You know what. Maybe it’s time for someday.

Alex stood up from his drums and walked over to Willie, trying to act nonchalant. He heard Julie clear her throat to get the other two to stop staring at them and at least pretend to do something else.

“Hey.” Alex breathed.

“Hey.” Willie replied. “Can I actually see you, out here?” He asked shyly, nodding his head out side.

Alex nodded and followed Willie out of view of his band mates.

“Sorry, I probably should’ve looked for your phone before you got here but—” before Alex could finish his sentence Willie had cupped Alex’s face and pulled him into a kiss.

Alex felt like his heart had just exploded and he wasn’t completely sure if he was real anymore, but then he felt his hand rest on Willies cheek and he could confirm that yes, this was happening.

It didn’t last longer than a few seconds before Willie pulled away again. Their eyes searched Alex’s face for any sign of his emotion but Alex had completely stopped functioning and didn’t quite know what to do until he felt Willies grip on his face loosen.

“I’m sorry—” He tried to retract his hands but Alex held them in place, and he couldn’t help but laugh. He saw Willie’s worry fade and Alex pulled him back into a kiss. This one much softer, less rushed. No longer a question, but an answer.

They pulled apart and Alex noticed Willie shrinking down a bit and smiled to himself.

“Do you have to stand on your tiptoes to kiss me?” He asked cheekily.

Willie raised his eyebrows. “That’s the question you have right now?”

Alex nodded, his smile unmoving.

“I’m glad you have your priorities set.” Willie laughed.

“Definitely.” Alex whispered. “Priority number one, make you stand on your tiptoes to kiss me again.”

“You’re mean.” Willie pouted. Alex laughed and Willie gave him a playful shove before Alex pulled him back onto his tiptoes.

“It’s about time.” Reggie whispered as he Luke and Julie peeked around the door and watched their friend.

“Luke,” He stood up straight and held out his hand.

Luke groaned and fished for his wallet in his pockets, handing him a $20 bill.

“Thank you.” Reggie said smugly, pocketing the cash.

Julie laughed and shook her head at her friends and they all made their way back to their respective instruments. Julie pulled out her phone.

Flynn: did he do it??

Julie: yup. reggie’s $20 richer

Flynn: about time!! took those fools long enough, geez

Julie: really tho

Alex walked back into the studio a blushing smiley mess and sat at his drums again, not saying a word despite his friends staring at him expectantly.

He scanned their faces from his seat behind his drums.

“From the top?”

———

a/n: let it be known that reggie used that $20 to buy a fish and he named it Gil and he is the best fish dad ever

#idk if the description is accurate like it is but i also don’t know what’s going on i wrote this in one day #hope you enjoyed anyways lol #i love them #and this song is them idc #willex week #willex #willie jatp #willie wilbur williamson #alex mercer #julie and the phantoms #jatp #willex oneshot #willex fic #netflixwewantjatp2 #renew julie and the phantoms

73 notes · View notes

wellboyhowdy-fr · 4 years ago

Text

also reminder that i have these g1 doubles available!! all cute, all w great obelisk potential, all highly negotiable!

f bogsneak, auburn/auburn/splash, rare light eyes, 3kg/mt

f nocturne, navy/oilslick/navy, bright light eyes, 2.5kg/mt

f guardian, lead/cherry/lead, uncommon shadow eyes, 4kg/mt

please hmu on FR if you'd like to make an offer! l/nk to g1 tab will be in the rb; boosts are appreciated as always! ty!

#flight rising #fr dragon sales #fr g1 sales #fr obelisk #fr tundra #fr rosette #rosette gene #fr giraffe #giraffe gene

20 notes · View notes

chimielie · 3 years ago

Note

hi yeah just read the suna fake dating thing and i’m just hear to scream about it because it has genuinely been a while since i’ve last read something that good, the comedic writing, the lines like “he smiles at you like he’s letting you know a secret makes you feel like a dandelion being blown into the blue sky on a sunny summer day” and others in the story, whOOOOOOO needless to say i enjoyed it very much.

thank u. hope u have a lovely day you beautiful human

omg this is so kind i was even looking at your rb tags like :’) i’m glad u liked it but this ask is so 💕💕💕💕

i rlly appreciate ur commentary and i feel v special that u think so highly of the fic!! LMAO i was pretty proud of that line when i wrote it hahahah. i am having a pretty good day and i hope urs is even better!!! ty again <33

#i know i say this all the time but it’s so crazy that my writing gives ppl the same feelings i get from reading fic #i’m just very happy :)#anyway #ask n answer #user: trashykei

2 notes · View notes

nationalfantasyfootballleag-blog · 5 years ago

Text

Week 5 Predictions

Hello everyone!!!!! We are now ⅓ finished with our regular season and it’s looking to be another interesting year in the league. There have been a lot of surprises as well as a lot of the same stuff happening. So far through four weeks things are looking very competitive as a good amount of teams are 3-1 or 2-2 so there are many teams fighting for position in the playoffs. Let’s get right into the predictions!!!

Our first matchup will involve everyone’s favorite freshman roommates Phil and Chris (even though he wasn’t in the room a lot.). Team Canada will be going up against Team Deep Sleeper. This will be an outer conference matchup as both teams will be looking to keep pace with their respective divisions. Team Canada’s spotlight will be on Chargers RB Melvin Gordon who will be making his season debut after holding out for 3 weeks. He will be playing a less tough Denver defense who recently loss Bradley Chubb for the season with a torn ACL. Team Deep Sleeper’s player to watch will be Titans RB Derrick Henry who will be facing the always game Buffalo Bills defense. Team Canada is projected 144 while Team Deep Sleeper is projected 137. We predict that Chris will win due to the fact the reigning MVP Patrick Mahomes will be looking to have a better performance after not throwing a TD last week and the power house that is the Patriots defense will be putting on a clinic against the Redskins offense no matter who is at QB.

Our second matchup is a highly anticipated one (HAHA JK) where it will be New Jersey’s own John Meyer and Cazenovia’s favorite son Ty Zelinksy. Team JetBlue!!!! Will be playing Team Super Bowl LIV- Eagles. One team is 3-1 and the other is 1-3 and I’m pretty sure you can guess who has what record. Ty will be looking to continue his scoring tear while John is looking to try to sneak into the playoff race a place where he has never seen before. Ty’s player to watch will be Panthers RB Christian McCafferey going up against a tough Jaguars run and pass defense and team energized by Minshew Mania. Expect CMC to carry the workload. John’s key player will be Juju Smith-Schuster versus Baltimore. Juju has been struggling recently not playing like the number one option we expected him to be after the departure of AB. If he wants to be the man in Pittsburgh he is going to have to play like it. Ty is projected a whopping 152 while John is projected 123. We have Ty winning in another blowout due to the strength of his running back. We are hoping John can win or make this matchup competitive but we highly doubt it. GOOD LUCK JOHN.

Our third matchup will be another matchup of freshman roommates (not as cool as Phil and Chris though) in Taylor and Justin. It will be The Goatfather vs Mike Ack. Both teams are struggling and looking for their second win of the season and the commissioner is secretly hoping this ends in a tie. Taylor’s key player will be Bucs WR Mike Evans looking to continue his hot streak against a beatable Saints secondary. Bucs QB Jameis Winston has been amazing the last two weeks and star wideout Mike Evans has been one of the beneficiaries from it. Look for him to ball out. Justin’s X-Factor will be Bucs QB Famous Jameis Winston going against the Saints. Mike Evans’ production will be based off of how Jameis does so this will be an interesting matchup. Taylor is projected 107 while Justin is projected 121. We have Taylor winning this matchup due to the fact the GOAT will be playing against one of the worst teams in the league in the Redskins.

Our next matchup will be new Browns fan Zach vs Kali who wishes she was a Browns fan at the moment. Team Doo Doo Brown will be facing Team Multiple Scoregasms. Zach will be looking to be above .500 while Kali will be looking to continue her momentum without star QB Drew Brees. Zach’s player spotlight will be on Minnesota WR Stefon Diggs against the Giants. How will he perform with trade rumors (that he’s not denying) swirling around? Kali’s player to watch will be Jaguars RB Leonard Fournette who’s looking to have another amazing performance after rushing for 220 yards last week. He will go against the Panthers. Zach is projected 122 while Kali is projected 117. We have Kali winning this matchup due to Michael Thomas facing a very beatable Bucs secondary.

Our next matchup is yet another roommate face off where we have Cowboys fan and Life hack expert Travis Barr vs Colts fan and lovable dad Shane Cole. Team (not nice word) Canada vs team Grind Never Stops. Another chapter in the exciting rivalry of Travis vs Shane. Whether it’s fantasy sports or regular sports these two always put on an entertaining matchup not very competitive but entertaining. Travis’ X factor will be RB David Johnson looking to remind the league why he is still one of the best RBs today vs Cincy. Shane’s X factor will be Julio Jones against the Texans. Julio has had some flashes but him and Matt Ryan haven’t been the duo the usually are as of late. This week is one of the closest projections yet with Travis projected 133 while Shane is projected 132. We have Travis winning this matchup thanks to Carson Wentz lighting up the Jets.

The Cowboys and Packers play this week and so are their fans. This matchup involves Cowboys fan Akeem versus Packers fan Mari. Akeem is looking to bounce back after being the last undefeated team before losing to Justin. Mari is looking to even up her wins and losses and hopefully not her ties and losses. Akeem’s spotlight player will be Philip Rivers against Denver. He has Melvin Gordon back so the Chargers are almost back to where they were last year. Mari’s spotlight player is that bad man AARON RODGERS. He always wins and has a great game against Dallas and we aren’t expecting anything less. It might be different though depending on whether Davante Adams can play. Akeem is projected 120 and Mari is projected 123. We have Akeem winning due to his LA duo with Rivers and Ekeler.

Our final matchup is the battle of someone without a win and someone who we can’t believe has a win. It’s Winless Alex vs the king of not checking his lineup Tommy. This has been said to be “America’s Game is the Week” according to Fox. Alex’s prime time player is Marcus Mariota vs Buffalo. The Titans demolished Atlanta last week and they will be looking to continue that momentum against Buffalo. Tommy’s most important player is James Conner looking to build off his 26 point performance last week. This week he will be looking to do the same against the Steelers biggest rivals the Baltimore Ravens. Tommy is projected 112 while Alex is projected 125. We have Alex winning this exciting matchup due to Travis Kelce against the Colts.

There you have it folks there are our week 5 predictions. I hope you had a great time reading this and I hope you guys have a great week 5!!!!! The article team (Phil,Akeem,Taylor,Kali) would like to thank everyone in the league for reading and appreciating and even criticizing our content and we look forward to making them even better. We are happy we can make this league better by adding another thing to it. Thank you guys!!!!!!

0 notes

mccullytech · 8 years ago

Text

Eight Steps to Creating Extraordinary Content

From networking equipment to retail goods, the purchasing process across products and industries has changed — consumers have taken control. Now, when a young family goes to pick out their first vehicle, they don’t head to the showroom floor. Instead, they connect with brands online and build their dream digital vehicle, choosing every detail from engine model to seat fabric. Only then do they head to a local dealership with their custom product specifications already in hand.

In response, nearly every company today practices content marketing as a core strategy. Because brands from every industry are catching on to the importance of their content as part of a valuable customer experience, they are dedicating more resources to finding their secret sauce for standing out in this crowded space.

As a result, they are discovering that creating truly useful content to meet customers where and when they will find it most valuable is an organization-wide endeavor. To meet the demand, many brands are shifting their strategies to create a culture of content that permeates every internal department and team.

These Eight Changes Can Help You Build a Culture of Content in Your Company. Here are eight changes we’re seeing in content marketing and how brands can — and are — taking advantage of those changes to effectively create an internal culture of content.

1. Customer Experience Is NOW a Part of Company Culture. The writing’s on the wall: in the next 10 years, Business Insider projects that 40 percent of companies will cease to exist after failing to meet changing customer needs. Yet, while brands know the need is there, making the shift from a product-focused business to a customer-first company can be challenging and takes time. Rely on data to obtain leadership buy-in and make it a strategic imperative. Strive to include the entire organization — a company-wide commitment to being customer obsessed. And remember, a company transformation takes time, so expect at least a five-year commitment to the process. To keep commitment high along the way, celebrate even the smallest wins.

2. Brands Are Getting Serious About Defining Their Content Strategies. In 2017, according to Curata, 51 percent of companies will have an appointed executive — a chief content officer or VP of content, for example — whose work is dedicated solely to the brand’s content marketing strategy. In addition, 75 percent of brands are increasing their content marketing investments. This means that, to stand out, brands are treating their content as a strategic asset.

Defining your content marketing strategy can help you better understand where you need to go with your content, what you need to get there, and how to measure success once you arrive. A written, documented strategy justifies the budget, helping you meet the needs of your target audience while adding value to your organization. Begin with outlining the need for content marketing by creating a business case. Define audience personas and develop your brand’s story. Finally, create a channel plan to determine the best placement for your content.

3. Companies Are Shifting Audience Preferences to a Front-and-Center Position. At this point, buyers expect you to deliver relevant, meaningful content whenever and however they want it. And, they won’t take “no” for an answer. A full 43 percent of consumers say they ignore companies that deliver irrelevant content, and according to a survey by Gigya, 32 percent will go as far as to boycott brands’ sites and apps for the same reason. So, brands are taking time to understand the interests, goals, and aspirations of the people whom they want to motivate to interact with their brand and are extending their reach to be where their customers are.

When millennial Trevor Noah took over the host position for Comedy Central’s The Daily Show, viewers began searching for Noah’s marital and relationship status online. The brand saw an opportunity to engage and created hidden videos of the host responding to these and other popular fan queries. The videos, which could only be found when searching promoted terms on Google, were a hit with fans and demonstrated Comedy Central’s reach beyond the television screen.

To respond to customers’ demands for relevancy, begin by gathering all customer data under one umbrella — regardless of device or channel — to create a single view of your customers. Then, take inventory of audience behaviors and learn how your audience members react with your brand so you can offer personalized messaging wherever they are.

4. Following the Customer Journey Is Now an Official Job — Complete With a Title. As much as 78 percent of consumers will not engage with brand offers if they’re irrelevant to them based on their previous engagements with the brand. For content to drive results, it’s critical to optimize it according to its position along the customer journey. And, while 65 percent of companies have not appointed a central authority responsible for overseeing the customer journey, some brands are catching on to the need and are dedicating whole teams to the endeavor.

The Royal Bank of Scotland (RBS) created an exclusive team of superstars — called “Superstar DJs” — whose sole purpose is to manage the customer journey and their content’s place in it. Take a page from their playbook and assemble a team to look at your brand’s customer journey holistically rather than focusing only on individual touchpoints. Look at how your customers interact with your content at each stage of the journey. Test and troubleshoot to deliver highly relevant content exactly when the customer needs it. Then, empower your team to deliver streamlined customer experiences by enabling them to create, test, publish, and analyze content without having to rely on other business units. Lastly, don’t forget to make it a fun experience for the team. As a result of these efforts, RBS’s Superstar DJs cut the rollout of streamlined customer experiences from months down to weeks.

5. Marketing Collaboration Is Taking on New Meaning. Collaboration Is Cross-Functional. RBS’s Superstar DJs use a real-time dashboard to track sudden changes and collaborate to act in the interest of their customers. In addition, they share this dashboard across all areas of the company and even bring in “Guest DJs” from other departments — their call-centers, HR, and legal departments — to share relevant insights and perspectives they’ve gleaned about customers’ needs and wants. These insights are all used in strategies that shape the brands’ winning customer experience.

For content strategy to make a difference in the customer experience, all parts of your organization need to work together, efficiently exchanging information and sharing insights to create a complete strategy. Knock down organizational silos by providing a real-time environment for coordinating project schedules and details. Give teams access to a shared dashboard with metrics and goals and ensure everyone knows which part of the journey they are accountable for.

6. Content Is Being Delivered at Lightning Speed. With so many choices, enticing people to consume and engage with brand content is more difficult than ever before. Seventy-one percent of marketers say they have to create 10 times as many assets to support their different channels, and 85 percent say they’re under pressure to create assets more quickly. As a result, brands are putting processes and systems in place that allow creative teams to produce high volumes of assets quickly and empower marketers to publish and update without having to wait for approvals.

Essilor of America struggled to keep up with the content demand of their four distinct brands — all requiring television and digital campaigns and all with unique identities. They used standardized templates and digital assets that they could quickly customize to align with each brand identity. In only six months, they launched their new site and had three new sites poised to launch within 10 weeks.

You can see these types of results, too. Create powerful content by developing a process that’s agile, ensuring brand consistency across channels and leaning on data to deliver relevance at scale.

7. Brands Are Aligning Business Goals With Customer Experiences. By 2020, customer experience will surpass both price and product as differentiators. And brands are preparing for this shift. One-third of companies are going the extra mile to ensure great customer experiences by tying employee incentives to customer-experience metrics. To do so, they’re updating their metrics to measure the customer experience. For example, interaction metrics measure how deeply content is resonating with consumers, and engagement metrics — percentage of content consumed, for example — measure the quality of brand content.

Translate your vision for customer centricity by identifying which areas are most relevant to teams and developing appropriate metrics for employees to work toward. Then, use refined reporting to allow your team to see what’s working and what’s not at every customer touchpoint — not just the last click — so they can optimize for best results every step of the way.

8. Employees Organization-Wide Are Being Rewarded for Customer-First Performances. To ensure their employees go above and beyond to create exceptional customer experiences, RBS induced internal competition with a billboard that displays how each of their DJs are performing around their customer-centric metrics on a weekly basis. Then, they extended this recognition to guest DJs — executive board members and managers from across the organization. Lastly, they rewarded qualifying DJs with a shiny new pair of Diamante headphones. In doing so, they sent a message across the organization that customer-centric employees will be noticed, appreciated, and rewarded.

Find innovative ways to show employees that what they do contributes to the overall goals of the company to create engaged, motivated, and productive teams. A happy workforce leads to higher profits, increased productivity, and greater customer engagement — the path to happy customers and better experiences. Encourage customer-centric behaviors in your employees by empowering them to do whatever is needed to improve the customer experience and arming them with the training and tools to do the job well.

Final Thoughts: How Brands Can Stay on Track for the Long Haul. Without strong content processes in place, your content marketing efforts — and, by extension, customer experiences — will never be more than mediocre. Becoming a customer-centric organization that delivers the experiences your customers demand in 2017 is challenging — but not impossible. Once you’re on your way to a culture of content, make it worth your while by keeping the momentum going and on track with these final tips:

Let strategy be your guide in developing processes around content that moves your brand forward in the most efficient and agile way.

Identify your contributors for fresh perspectives and unique ideas.

Establish controls and be clear about who can do what with channel and brand guidelines.

Know the ‘why?’ behind every piece of content, ensuring customers move smoothly through the journey.

Plan your calendar with content scheduled in advance.

Test, optimize, analyze, and repeat.

For a more comprehensive overview of creating a culture of content, download our whitepaper, “The Culture of Content — Nine Steps to Content Marketing Excellence.”

The post Eight Steps to Creating Extraordinary Content appeared first on Digital Marketing Blog by Adobe.

from Digital Marketing Blog by Adobe https://blogs.adobe.com/digitalmarketing/web-experience/eight-steps-creating-extraordinary-content/

#Digital Marketing Blog by Adobe

0 notes

euro3plast-fr · 8 years ago

Text

Eight Steps to Creating Extraordinary Content

You can see these types of results, too. Create powerful content by developing a process that’s agile, ensuring brand consistency across channels and leaning on data to deliver relevance at scale.

Let strategy be your guide in developing processes around content that moves your brand forward in the most efficient and agile way.

Identify your contributors for fresh perspectives and unique ideas.

Establish controls and be clear about who can do what with channel and brand guidelines.

Know the ‘why?’ behind every piece of content, ensuring customers move smoothly through the journey.

Plan your calendar with content scheduled in advance.

Test, optimize, analyze, and repeat.

For a more comprehensive overview of creating a culture of content, download our whitepaper, “The Culture of Content — Nine Steps to Content Marketing Excellence.”

The post Eight Steps to Creating Extraordinary Content appeared first on Digital Marketing Blog by Adobe.

from Digital Marketing Blog by Adobe https://blogs.adobe.com/digitalmarketing/web-experience/eight-steps-creating-extraordinary-content/

#Digital Marketing Blog by Adobe

0 notes