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Digital Marketing Agency In Jaipur - StarGK Techno Solutions

Boost your online presence with our cutting-edge digital marketing agency. We specialize in driving targeted traffic to your website, increasing conversions, and maximizing your ROI. Our team of experts will craft a tailored strategy to optimize your social media, SEO, content marketing, and PPC campaigns.

Stay ahead of the competition with our data-driven approach, innovative techniques, and industry-leading tools. Whether you're a small business or a large corporation, we have the solutions to elevate your brand and skyrocket your online success.

Contact us today and experience the power of effective digital marketing.

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Social Commerce: Trends & Future in India

The future of social commerce in India industry is anticipated to experience significant growth throughout the current decade due to an increasing number of consumers relying on social media platforms for their purchasing choices. According to social commerce statistics, the global social commerce market is going to reach higher and higher, representing a significant increase in the last 5 years.

With more reach turning to platforms to make purchasing decisions and new technologies offering social commerce trends, it is the perfect time for the industry. In the next few years, businesses can grip social media and new technologies effectively will help. For the rest of them, this can be the best time to begin their social media campaign.

Read More: https://stargktechno.com/social-commerce-trends-future-in-india/

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Basic of Web design and development for beginners

 March 9, 2023

web design and development

Basic of Web design and development for beginners

Website development refers to the efforts we put in to create a website. From markup and coding to scripting, network configuration, and CMS development, web design and development process cover it all.

Website development encompasses all related development tasks, such as client-side scripting, server-side scripting, server and network security configuration, eCommerce development, and content management system (CMS) development, in addition to web markup and coding.

If you want to learn web designing step by step, then you need to know that there are so many different aspects to web design that it can be difficult to know where to begin. We want to make things easier for you, so we’ve compiled a wealth of useful information to help you get started as a web designer and start with the basic of web design & development.

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Local SEO for Beginners: Easy Tips To Improve Google Ranking

Today we are discuss about Local SEO for Beginners. What is the first thing that we do when we need a beautician or a plumber? Do not we search in Google and contact the first few names that we see?

This is what happens to us all. We call the first few names and those are the ones who are among the higher ranking in Google’s search results. This is what SEO does. 

SEO means Search Engine Optimization. SEO means optimizing the technical configuration of a website and its content relevance to make webpages easily findable and popular towards the search queries of the users. As a result, search engines rank them better.

In today’s digitally advanced world, competition is fierce and for new local businesses, a huge challenge is to rank high in Google’s search results.

This blog post throws light on some checklists to improve your google ranking. 

1: Select Your Keywords

Make a list of keywords that explain your services or business in a precise way. This is a must-have checklist for local SEO for beginners. For example, a beautician may use keywords like beauty, salon, and beauty parlour. One must make necessary efforts to form a reasonably comprehensive list of keywords. Post that, you must sign up for a free Google Ads account to access the free Google Keyword Planner. Google keyword planner tool lets you input your selected keywords to check the amount of traffic they generate along with suggestions for related keywords.

2: Optimize Your Keywords

Once the list of keywords is finalized, move on to optimization. Optimize your Google Business Profile and your website.

A) For Google Business Profile

Google Business Profile show up in the “Map” section of Google local listings and offers a short snapshot of your business. It is important because Google show Google Business Profiles for local searches as it realised that people want to see local results — and so Google shows the “Map” results on the top of the website results.

Here’s a checklist to begin with to rank on the first page:

Verification: Submit your page via the Google verification process. 

NAP: Make sure that the NAP (name, address, and phone detail) of your business are correct & up to date, and matches your Google profile.

Description: Make a brief description of your business that has a call to action.

Hours: Mention the hours of operation which are identical across the Internet.

Images: Put images to increase customer engagement. 

B) Website Optimization

Optimize your homepage and service pages for your chosen buying intent keywords. Optimize your blogs and content pages, for the selected research intent keywords.

 3: Develop Citations and Links

Once the sketch of your local SEO campaign is in place, work for citations and links to improve your online reach and boost your Google rankings.

A) Citations

List your business NAP (name, address, and phone number) in popular national directories like Yelp and general local directories that are targeted to your industry. To ensure the accuracy of your NAP, you can use MozLocal.

B) Links

Develop a foundation of links to put your business with your local competitors. Create good relationships with partners, colleagues, and suppliers, and have opportunities to swap links or to get links from their websites.

In addition, you can use tools like Moz Link Explorer & Ahrefs.com to research your competitors to check where they’re getting links.

4: Create great content

To rank well in search engine results and drive traffic to your site, you need great content with keywords that optimize your content. The content should be relevant and easy to understand with few keywords but only where they are appropriate.

Share your content whether is a blog, video, or podcast with your email list, and social media followings to ensure search engines that your stuff is genuine. If you have great content pieces, you will be at higher search engine rankings. Content plays an important role in driving  local seo benefits such as better conversion rates, long-lasting ranking, local reviews, less advertising cost, etc.

5: Encourage customer reviews

Customer reviews are a big deal when it comes to your local SEO strategy because they acknowledge the existence of your business and they help potential customers trust your company. Customer reviews must be there in your local SEO checklist to ensure local SEO benefits that include enhanced traffic, continous business growth and links from neighbouring business. 

6: Track Your Results

Track your rankings, traffic and leads to constantly improve over time. Use Local SEO rankings tools like AgencyAnalytics, Rank Ranger, BrightLocal and Google Analytics to keep an eye on organic search traffic trends.

Need Any Help with SEO?

At StarGK Techno Solutions, we provide digital marketing services, SEO projects and SEO management services that include consulting, auditing, technical resolution, content development, link creation, and reporting.

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Place your business at the top of the search engine - StarGK Techno Solutions 

Let’s rank your website with our Top Class Search Engine Optimization Services. Grow leads for your business by using our recommended SEO strategies that will help your audience discover your website more easily. Grow your business with us! Call now at +91-9828296670 

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With good marketing strategies, you can explore interest in your offer through people who have never bought your products and who might never become your customers. Maximizing your website reach can be challenging, but not as much as Oscar's. So, if you want to rank your website on google's first page, feel free to contact us! Call Now at +91-9828296670

Say natu natu to bad digital marketing strategies

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Difference Between SEO and PPC

Allocation of your marketing budget needs a lot of critical thinking and effort. There are different factors which need to be considered and various distinctions to invest in, including the difference between SEO (Search Engine Optimization) and PPC (Pay-Per Click).

SEO helps in getting higher ranks for websites on Google Search whereas PPC ads refer to paid online ads where the advertiser or the website owner pays a fee each time their ads are clicked. SEO and PPC are the most common methods of digital marketing, let us know more about these two methods and the differences between the two. 

What is SEO?

SEO, an abbreviation of search engine optimization, refers to the digital marketing practice of posting content on a website to improve the visibility of the website to search engines and their users. SEO helps your website show up at a higher ranking in relevant searches.

What is “PPC”?

Google Ads is Google’s pay-per-click (PPC) digital marketing solution, that lets businesses bid on keywords to show ads in Google search results.

When you use Google Ads as your digital marketing solution, you need to pay only when someone clicks on the ad given by you to visit your website or call your business. In addition, you can also tweak your advertisements anytime to reach a particular squad of people based on their interests, geographical area, etc to promote a specific product. 

Let us now discuss the main differences between SEO and PPC. 

Though, both SEO and PPC are components of Search Engine Marketing (SEM) which is one of the crucial tools of the Internet Marketing campaign, there are some differences between the two.

The main difference between Search Engine Optimization (SEO) and Pay Per Click (PPC) is the traffic that it attracts. The traffic that comes in by SEO (organic) is free while traffic that is generated from PPC is paid based on cost per click).

Another difference is the cost.

The cost involved in SEO is indirect. You do not have to pay a fixed amount to get to the first page. The cost that you need to pay for SEO services depends on the digital marketing company from where you are availing of the services. The cost involved in PPC is direct which means you need to pay only when people click on your ad. For this, one can use the Google keyword tool to calculate the amount to be paid.

The next important difference between SEO and PPC is conversion. SEO traffic is better in comparison to other forms of traffic including social media. However, in terms of conversion, SEO is not as good as PPC traffic. PPC uses highly optimized keywords that generate more conversions.

What is better, investment in SEO vs PPC ads?

Depending on your business goals, SEO and PPC are helpful for your business in different styles.SEO is a crucial tool for successful digital marketing as it offers the best chance for your business to be found by potential clients, however, the optimization process takes time to get set right. In the case of PPC ads, they reach customers immediately and customize your digital marketing campaign.

If your business goal is to drive traffic to your website quickly, you might go for PPC ads, however, if you wish to focus on enhancing the online presence of your business in the long run, SEO is the best solution. Investment in both SEO, as well as PPC, is recommended for a well-rounded digital marketing strategy.

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Advantages and Disadvantages of Digital Marketing

Marketing is as old a term as trading. It is all about informing your audience about the product or service you are offering at the right time, right place, and in the right way.

With the advancement in technology & internet, the mode of connecting with the target audience of potential buyers changed. Now, we connect with our buyers through the internet and that is what exactly is digital marketing.

Digital Marketing includes all marketing efforts that we make with the use of the internet. These methods include digital channels like search engines, websites,  email, social media, etc which connect us with current and prospective customers.

With technological advancement and the popularity of digital marketing, we welcomed many benefits in terms of customers and business. But what exactly are these benefits of digital marketing? Let’s discuss the advantages of digital marketing in this write-up.

Advantages of Digital Marketing

Global Reach

Unlike traditional marketing, digital marketing is not restricted by geography. With digital marketing, developing an international marketing campaign can be easy and inexpensive. Digital marketing takes place on the Internet which allows us to reach extensive buyers from different places in the country.

Digital marketing enables the business owner to reach an international audience with a digital store.  Global reach and online accessibility have paved the path for opportunities for businesses.

Local Reach

Alongside global reach, local visibility is another significant advantage of digital marketing. Local SEO and locally targeted ads are especially important if you are into a business that relies on local customers. With digital marketing, you can reach the complete neighborhood without distributing print-out flyers around.

Lower Cost

Digital marketing has proven to be a cost-effective solution. With digital marketing, even the smallest companies can compete with larger companies with the use of highly targeted strategies including SEO, Content Marketing, etc. Based on the market goals, a business can formulate the best digital marketing strategy and implement it for profit.

Effective Targeting

Digital marketing allows you to extract the right audiences that will work best for you. It helps you to optimize the digital marketing campaign around them. You can use the best option among the many such as through search engine optimization (SEO) keywords, pay-per-click (PPC), or using the demographic info on social media. If we understand the customers’ changing requirements effectively & quickly, we are on a sure way to success.

Multiple Strategies

Based on the business type, one can implement the best strategy. For instance, a B2B business that is interested in getting international leads may follow a completely different strategy than that of a B2C local business.

Disadvantages of Digital Marketing

Some companies may yield benefits easily using content marketing and SEO, while others may find conversion-based ad campaigns more beneficial. A smartly executed digital marketing strategy positively transforms the way of working for businesses.

With the advantages, there are some disadvantages of Digital Marketing.

High competition

The digital marketing campaign should be should stand out and create an impact on the target audience. In the highly competitive market, any monotonous or repeated method will not work, it may take you out of the competition in no time.

Digital marketing campaigns are very competitive these days and thus brands have to be standing out while meeting the changing needs of the customers.

Time-Consuming

Digital marketing is time-consuming and this is one of the biggest disadvantages of digital marketing campaigns. Unorganized tactics and digital marketing strategies consume a lot of time and effort and it becomes highly difficult to invest the desirable time to other crucial factors.

This eventually leads to adverse results. Digital marketing tools such as HubSpot, and Ahrefs must be used alongside scheduling tools such as Hootsuite and Tweetdeck for more organized digital marketing campaigns.

Dependability on Technology

Digital marketing is completely technology-based marketing. We can not deny that the internet is prone to errors so there are chances that the links may not work, page buttons do not work, landing pages may not load, etc. Such errors lead our prospective customers to switch to other brands.

Conclusion

The advantages of digital marketing weigh higher than the disadvantages of digital marketing. If the market research is combined with the best digital marketing platform, the right content at the perfect timing,  digital marketing works like a boon to prompt a brand. Marketing, be it traditional or digital, is all about informing people about your product at the right time in the right way in the right place.

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Best Digital Marketing Agency In Jaipur